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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Customer] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. by Sheila Lahar | Tweet this The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. Best European Lead Scoring Program:  McAfee.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Customer] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Start with these questions.
  • AVITAGE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer] Conversation Support Competency for Content Strategy
      Content Header Target Audiences:  VP of Marketing / CMO VP Sales Product Marketing Sales Enablement  Purpose:  Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. “Personas!
  • SAZBEAN  |  SATURDAY, MARCH 16, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of March 16, 2013
    eConsultancy) Have We Found the Holy Grail of Marketing? News & Notes
  • AVITAGE  |  WEDNESDAY, MARCH 6, 2013
    [Customer] One Hour Content Marketing Reality Check
    Is the content predominantly focused on the company’s products or the customers’ problem? Assuming the content is focused on their customers’ problem does it: Effectively articulate the problem, symptoms, causes, and impacts? Are there customer. You may not even become aware of the opportunity. 
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing  (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message  (Small Biz Trends) Why Social Media Makes Customer Service Better  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    Challenges For Managing Customer Service On Facebook  (Social Fresh). Phase 2 of social media needs to start now : connect employees, not just customers  (Simply Zesty). Are Your Surveys Worth Your Customers’ Time? Review of Social Media Judo  (Small Business Trends). How Are People Using Twitter? Mashable!). Sysomos).
  • I-SCOOP  |  SUNDAY, MAY 4, 2014
    [Customer] Robert Rose on content marketing and storytelling
    In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer experience management and storytelling. Robert Rose is the Chief Strategist at the Content Marketing Institute.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Social Media for B2B Sales – What’s Your Plan?
    Provide better customer service. also want to manage my relationships with my customers. Customers don’t want to be managed and, for that matter, I don’t sell to people! manage customer relationships to ensure my ability to exceed my customer’s expectations. Plan?! We don’t need no stinkin’ planning! There.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Customer] Understanding the Millennial B2B Buyer Will Change How You Sell
    In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide , a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. Implementing sales mobility is also key. think it is.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] 4 Problems Killing Thought Leadership Marketing
    According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Why Every Industrial Marketing Plans Needs PPC
    Well, that same logic applies to your potential customers. In other words, PPC helps your potential customers find exactly what they’re looking for … and that could be you. PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Only Pay for Performance.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Customer] Unify Your Publishing Database to Turbocharge Your ROI
    Aside from just knowing a reader’s email address, when you unify your database, you can connect this vital piece of information with other data points they may already exist for customers. Identify Your Best Customers and Target Them to Increase Lifetime Value. Email newsletter lists are often in an outside email service provider.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Customer] 5 Engagement Metrics To Calculate Brand Health
    Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. Let’s say you’ve accomplished letting people get to know your brand. Time on Site. Social Likes.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, NOVEMBER 11, 2011
    [Customer] What the "Challenger" Sales Rep Profile Does That Others Won't
    They teach the customer during the sales interaction. They share new ideas for making money or saving money that customers themselves hadn't even realized existed. They tailor those insights to the different types of customer stakeholders they're engaging. Note: Miss Part 1? Click here to read it.]. MATT: Sure thing.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Customer] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. They provide highly flexible and effective methods for finding and engaging prospects, increasing demand, building solid relationships with prospects and customers, extending the brand, and driving revenue. That’s the good news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 1, 2013
    [Customer] The hidden leadership skill you can ignite today
    ” Randy, an artist by trade , would help his breakfast customers with directions or pull out a calendar of events for his beloved city. Randy, an artist by trade, would help his breakfast customers with directions or pull out a calendar of events for his beloved city. Randy Gilson and his house of many colors. “HELLO MARK!
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] How to Master Pinterest for B2B Marketing
    Photos of Your Customers. Promoting your happy customers and clients is a great way to get more happy customers. Encourage your customers to send you photos (or take photos of them at your next event). Through these steps, you will begin generating Pinterest reach, traffic, leads, and customers. Let's face it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 20, 2015
    [Customer] Why CMOs Need To Keep It Simple
    " Now, in the context of this piece he was referring to the topic of data and "within many organizations, customer data has been siloed across disparate systems for so long that the whole process just seems messy" with messy being an antonym for simple. And this not a recent trend by any means. How long? Or something like that.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Customer] Mi6 Agency’s Top Charts for May 2016
    When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of May 2nd.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Customer] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. For example, during the discovery stage customers will ask, “What is this and why is it important to me?” Start by developing a content marketing plan.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 6, 2015
    [Customer] Take Marketing Automation Further and Automate Lead Distribution
    The numbers bear this out – with customers that automate lead distribution seeing an increase in partner activity of 50% or more and sales lift of 20% and up. Today’s channel marketing professionals are certainly savvier than ever before. Yet with all this progress we are still forgetting something. The result?
  • VISIONEDGE  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Getting Sales to Accept More Qualified Leads
    The best way to do this is to outline the customer buying process based on observable behaviors, then mapping these to the appropriate opportunity stage. In this first step you will do your best to identify the behaviors of your customer buying process you can observe. Define Each Stage in the Buying Pipeline. Offering buying criteria.
  • VISIONEDGE  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Marketing Factors that Make a Difference
    As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. Organizations without marketing plans suffer from long sales cycles, weak pipelines, and customer churn. This is what is known as being customer or market centric. Resources.
  • VIEWPOINT  |  WEDNESDAY, JULY 10, 2013
    [Customer] Power Opinions - Experts Select Top Three Social Media Tools
    There is nothing so engaging on social as having a brand—in the form of an actual person—interact with you as a customer.” ( Ginger Conlon, DMNews ). "It''s becoming harder and harder to manage a robust social media campaign, so tools like HootSuite.are critical." ( Jamie Turner, 60 Second Marketer ). Still my favorite!”. Four listed blogs.
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Customer] SEO: The Importance of Conversion over Rankings and Traffic
    Conversion optimization involves changes that are made to a website in order to ensure that the visitors who arrive there will be converted into customers before they leave.  First, you will bring the targeted leads onto your website, and then they can see the elements that have been put into place to convert those leads into customers
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Customer] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Facebook’s Power Editor makes it easy to manage multiple ad campaigns on Facebook.  I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. look it up. 
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Customer] The Efficiency of Marketing Automation
    One way this happens, according to  Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Customer] 8 Ways to Improve Your Online Content Marketing
    To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base. buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Ok, enough chatter.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Customer] The 4 Critical Elements of an Effective Business Website
    The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Is it easy to add meta tags and customize page URLs? It’s like planning a large event or party in your home. Graphic Design. Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 27, 2012
    [Customer] Marketing execs falling behind the digital learning curve
    Johnson & Johnson, one of my customers, is re-training all of their marketing personnel to rapidly improve their digital competencies. One of the best parts of my job is having the privilege of observing the inner-workings of companies and their struggle to become a digital literate (and hopefully, digital leading ) company.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Brian will also talk a little bit about the new edition of the book, Inbound Marketing: Attract, Engage, and Delight Customers Online, which includes all these updates. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Customer] The Definitive Guide to Lead Generation
    Marketers need to find new ways to reach their potential customers and get heard through the noise. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. But how do you get started? Why is Lead Generation Important?
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Customer] 6 Insights from the Salesforce State of Marketing Report
    This is one of dozens of insights revealed in the comprehensive report, which reflects responses from 3,975 full-time marketing leaders (not limited to Salesforce customers) in the U.S., Top performers have a well-defined customer journey. Customer satisfaction is marketing’s biggest priority (more so than customer acquisition).
  • SNAPAPP  |  TUESDAY, JANUARY 6, 2015
    [Customer] Best of 2014: Assessments
    At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best assessments from 2014. More info. More info. More info.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Customer] Keep Calm and Learn How to Nurture Leads
    chuckle every time I hear that spot.  I know from talking with customers (and being a former Act-On customer myself) that this is a very real, two-fold problem: not enough time to do it all, and no easy way to integrate all the efforts in a way that doesn’t look and feel like a patchwork of marketing noise. What does SEO even mean?
  • JUNTA 42  |  TUESDAY, JULY 14, 2009
    [Customer] Content Marketing Gaining in Popularity
    Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. From April to July, 2009, there were an average of 15.59
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Customer] Six steps to increase your app conversion rate
    While they will vary from app to app, there are a few that most share, including: time in app, number of opens, and of course, conversion to being a paid customer. Unpack your app conversion rate toolkit. I’d suggest starting to put your customer contact and data gathering tools in place as early as possible. Talk to customers.
  • CLOUD POTENTIAL  |  MONDAY, FEBRUARY 13, 2012
    [Customer] 7 Conversations That Will Change Your Working Life
    As you read this, you are seven conversations away from higher revenue - and making The Shift to customer-centricity. Take it from someone who has "been there, done that" - Dan Fylstra, CEO of Frontline Systems, who writes: read more. Marketing strategy
  • CLIENT BRIDGE  |  THURSDAY, MARCH 1, 2012
    [Customer] VIDEO: B2B Marketing [r]Evolution
    From PropelGrowth, here's a video about how inbound marketing can attract business to business customers. Watch on YouTube
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] Are Your Advertisers a Good Fit for Inbound?
    The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%. Why not work with advertisers to create custom, in-depth courses? Why not disrupt the mold? The Bottom Line.
  • PAUL GILLIN  |  TUESDAY, JANUARY 17, 2012
    [Customer] Live Blog: 3M Unites Global Workforce With Technology
    Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. The deadline was six weeks.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Customer] The Biggest Contributor to B2B Revenue
    This gives the sales person lots of chances to develop the buying vision with the customer early in the process. #3. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. Oracle. Marketo. HubSpot. Salesforce.com.  Just to name a few. Guess what? 
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • CAPTORA  |  FRIDAY, JANUARY 22, 2016
    [Customer] 3 Highlights From Revenue Roundtable: Boston
    Last week, we hosted a “Revenue Roundtable” with Acquia and 360Partners to discuss accelerating revenue and decreasing customer acquisition costs. Get rid of the obstacle course – You need to figure out where you are creating obstacles for your customers to buy. So, why is marketing leading the charge? Welcome to SaaS 3.0 !
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. There are always opportunities to turn a negative situation around and use it as a way to delight your visitor and increase customer retention. This post originally appeared on Agency Post. But these things do happen.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Customer] How to Painlessly Transition Your Company to Inbound Marketing
    This allows you to create a customized landing page just for this advertisement -- you know, something a little more personalized to the reader and the ad you created than just your homepage. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Customer] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Customer] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    We are just doing research and would rather see a custom demo than a recording.”. ” Questions you can ask to further qualify the prospect: Candidly speaking, most of our customers have a dedicated resource to onboard and successfully run our solution. It’s much better to focus on deals that have the potential to close. Sales b2
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Customer] 8 Lead Generation Ideas for Startups
    Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. High performing lead generation strategies are hard to come by unless you’re constantly researching and testing new ways to attract prospective customers. Lead generation can be challenging for startup companies.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Customer] Use These Email Newsletter Topics, You Must
    An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. “Telling our customers about events like this shows that we’re engaged and forward thinking,” says Andrew Bauer, CEO of Royce Leather. We do. You can do it, too. Or do not.
  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Customer] Don’t Judge a Canvas By Its Cover
    Lead Form: To cap it all off, we’ve added the lead form as the last page in the SnapApp, ensuring that once the customer is ready to get in touch, it’s an easy process. Check out all the awesome things our customers have accomplished with us!” For this example, we’ve compiled a success story from one of our customers, Unitrends.  .
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Customer] A Demand Generation Primer by DemandCon Presenters Lesson 2
    Companies who are getting it right have their customers and buyers at the center of any demand gen strategy. ” If you want leads this takes a defined strategy that will be multi-channel and appeal to the multiple personas that will be part of your ideal customer profile. Do you want to know more? Leading with product.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Customer] How Big is Content Marketing today?
    Each day, more and more B2B sellers recognize that their prospective customers are looking for content at EVERY STAGE OF THE BUYING PROCESS. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. B2B Lead Generation | The Rise of Content Marketing. Not to worry. We thank them for it.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Customer] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Customers and prospects want to know the people they are doing business with at your B2B company. Answer the Most Common Customer Question. The Most Outlandish Customer Service Story. This should be something positive and not demeaning to the customer, even if they are not identified. 5. Comment on an Industry News Story.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Customer] Content Marketing Tactical Plan
    You want to know who your customers are and what their buyer journeys look like. buyer persona can be defined as a representation of your ideal customer. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. But how do you put it all together? Content Arcs and Themes.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 5 Steps to Creating a Successful Lead Scoring Program
    Examine your current customer base before you get started. Look for common characteristics shared by your best customers. Ask the sales team about content that they send to potential customers during the sales process. In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 19, 2013
    [Customer] Blogger and Google+, using them together to great effect
    It enables you to quickly build Authority while engaging your fans/readers/customers very directly. There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? Is your blog You or your Blog?
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Customer] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Automation systems can categorize your leads and customers according to where they are in the buying cycle. Lead tracking will automatically update your system when a lead becomes a customer or a lead does something important that might signal a movement toward buying – such as downloading a price sheet, etc. 2. The answer?
  • READYPULSE  |  TUESDAY, AUGUST 6, 2013
    [Customer] The Power of Testimonial Marketing
    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Technorati’s ).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Customer] Share a Story to Drive Sales Leads
    by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. Brands can deeply and positively impact their sales leads by sharing their customers’ positive experiences. Fiction is fine. But base your story on reality. Focus on the prospect, not the product.
  • ANNUITAS  |  THURSDAY, JANUARY 21, 2016
    [Customer] How to Spot a Tactical Marketer
    In his book  Driving Demand , Carlos Hidalgo defines strategic demand generation as “a perpetual process that is both operationalized and optimized to Engage, Nurture, and Convert both prospects and customers along their buying process. How many leads actually become customers? How long do those customers stick around?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] 7 Examples of Innovative B2B Content Marketing
    to attract customers to you. More than 40% of customers who opened a Kinvey account first converted on a content offer. 2. Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration and honestly empathetic to attract customers to you. Packed with utility.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    The consistency of content across email, social and customer communities, company blogs, and PR efforts is imperative to establish and maintain core brand impressions. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Check these out:  .
  • HUBSPOT  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    Not only because it doesn't translate into leads and customers, but also because it doesn't do anything to help you retain that top position. Not every site visitor will become a lead and/or customer, and that's alright, because you want your content to reach tons of people so you can help expand your brand's reach. Plain and simple.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Analysis].
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Customer] Does Your Ecommerce Attribution Model Tell the Truth?
    Where did the customers go? What you really need is a story that goes something like this: Once upon a time, Chris Customer saw his friend retweet a company’s video. So, Chris Customer navigated his way over to the company website to do a little digging. But…does it tell the whole story? The Google Analytics Story. But wait!”
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Customer] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    It''s not always best to talk about what your favorite blogs are talking about -- you need to take the pulse of what matters to your specific prospects, leads, and customers. You choose your target audience (executives at prospect or customer companies), the story structure of your post (a list), and the medium to use (slides and text).
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Customer] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Creating buying personas gives you an enhanced knowledge of what your ideal customers like and respond to, as well as what they struggle with.
  • BIZNOLOGY  |  FRIDAY, APRIL 12, 2013
    [Customer] Defining Corporate Listening In the Online Age
    Bad customer experience, complaints, reputation issues etc etc. Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Customer] Is It SEO or Is It Social Media?
    There is no technical way to optimize your socializing with present and potential customers, so the approach taken by an SEO agency and a social media agency towards social is going to be fundamentally different. There is a popular term in social media circles that “ social is the new SEO.” Thanks!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Customer] The Top 9 Social Networks For Businesses
    Facebook is forcing many brands to begin to address their customers as people and that cannot be a bad thing. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? Yes, their growth is flattening out. Maybe.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Ignite More Sales with Sales Intelligence
    After all, according to IDC, IT buyers indicate that ~ 54% of sales reps are unprepared for their initial customer meetings. 60% of sales reps waste the equivalent of 6 selling weeks a year just trying to get customers on the phone. Any sales reps worth their salt does their homework before contacting a lead. Prospecting Sales 2.0
  • SALES ENGINE  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] Content Marketing Is No Longer a Choice
    They won’t help you track where your prospects entered into the sales cycle and became customers. It requires a complete rethinking of your customer acquisition costs (sales and marketing) and these departments can’t work in their own vacuums anymore. The CEO is a master salesperson and serves as an industry thought leader.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Customer] When Should You Start a New Business Blog?
    While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • SALES ENGINE  |  MONDAY, JUNE 13, 2016
    [Customer] The Ugly Truth About Beautiful Content
    Outsiders have a unique perspective that can be better aligned with that of the prospect/customer. But you do have a responsibility to your employees, your stakeholders, and your customers to do what works. Or easy. You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Customer] 3 Business Blogs with Proven ROI from Industrial Companies
    Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Exhibit #1: Emerson Process Management Experts.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] How to Prep Your Business Now for the Holiday Season
    Holiday Cards – Whether you send an email or an actual post card, customers always appreciate a note wishing holiday cheer. Send your holiday greetings early to stay top of mind when customers are getting geared up for their gift shopping. Here’s how you should prepare: Use What You Already Know. What worked?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Customer] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Depending on your company size, it may even be a good idea to design custom cover photos for LinkedIn profiles, with employees’ contact information or just your company logo and tagline. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information. Connected Accounts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Customer] 3 Steps To Creating Content Like A Journalist
    Though it can be promotional, it must steer customers in the right direction, and be accurate. ” If brands don’t base their content on facts, then they will lose out on customers and potential sales. “At the end of the day, no business wins by over-promising and under-delivering,” continued Zywien. Step One: Finding Your Content.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Customer] Social Pro | A New Way for Staffing Firms to Use Social Media
    custom social media marketing strategy designed to reach specific business goals. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • BIZNOLOGY  |  MONDAY, APRIL 28, 2014
    [Customer] How big should your campaign budget be?
    For example, say it costs $350 to generate a qualified SMB lead that will convert to sales at 20% conversion rate.  To bring in 3,000 SMB customers in the year, we need $5.2 about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  3000).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [Customer] 3 Main Characteristics to Look for When Hiring Inside Sales People
    While I have developed a customized and comprehensive benchmark for each Inside Sales position for which I’ve hired, I always reply the same way…. Competitiveness : The unquenchable thirst to outperform one’s peers, and win the customer over to your point of view, found in athletes like Michael Jordan. But what is drive? BIG mistake!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 25, 2015
    [Customer] An Open Technology Platform and Why It's Vital for a B2B CMO
    And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com : " B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." However, in the case of the B2B CMO, it is perhaps even more important.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] 5 Myths of Social Media Marketing
    With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media. Marketing is about staying one step ahead of your competitors by knowing what your customers really want – sometimes before they do. Myth #1: Social Media is Only for B2C Companies.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Customer] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. The company started because Neil had one customer paying him $3,500 a month for SEO services. Rand Fishkin.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Today’s conversation is about demand generation. Highlights of the Conversation: Without demand, there are no buyers.
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Customer] Second Screen Engagement: the Social Dimension of the TV Experience
    This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. Kevin Slavin.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 25, 2016
    [Customer] Marketing hated IT, and IT hated marketing — and that wasn’t right
    The plan did not involve any significant re-organization within McKesson, but we have added resources to build expertise in like customer experience, SEO, marketing automation, analytics, and content marketing. Your presentation at the MarTech conference is “Marketing Technology to Enable Customer Obsession.” What does the plan entail?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Customer] Kred tries to one-up Klout by taking influence to the masses
    Customers also benefit from our quick R&D cycle as we can build custom versions of Kred elements extremely quickly. Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. How do we find these influencers?” Tweet.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing’s Missing Objective: Creating a Home Field Advantage
    Are you simply helping your customers justify the decision they already want to make? What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? You don’t need them, you want them.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Customer] The Only Metrics You Need to Optimize Website Performance
    Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Lead-to-Customer Conversion Rate: the percentage of leads who become customers. Unique Visitors. New vs. Repeat Visitors. Referring URLs.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Customer] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    But the market is growing even faster than we can hire and train great sales professionals, so we’re always looking for additional ways to find and serve new customers. Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Customer] How Should B2B’s Spend PPC Dollars?
    Before remarketing there was no way to nurture warm prospects with custom ads. For example, if you know the job title of the decision maker you can set up a campaign and run custom ads to target this specific group of people. The first step is identifying your target audience and then figuring out which platform best reaches them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Customer] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    So Which B2B Brands Are Getting Instagram Right? A few B2B brands know how to use Instagram to connect with customers by demonstrating the lessons described above. In addition to showcasing Walker products in action, viewers can come to know dealers, customers, and employees. The list of tactics is long, too. Keep it simple, stupid.
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