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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Customer] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 28, 2011
    [Customer] Easy-to-Read Fonts Improve Site Visitors’ Experience
    Note: I randomly chose these examples by doing a search for “mission statement customer service.&# ). Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. An example of small, gray type. An example of colored type on a tinted background. An example of reversed out type.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Customer] 7 Reasons Why Marketing Automation Projects Fail
    An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Not Enough Leads.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Customer] How to Become the Awesomest Marketer EVER
    That includes your customers, leads, prospects, neighbors, children, etc. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Today, we have 4,500 customers, 200 employees, and generate 40,000 leads per month. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Customer] 5 Best Practices for Outsourcing Quality Content
    It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Hire an Editor.
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [Customer] Moving On: Lessons from the B2B Marketing Trenches
    But right now I’m talking about reporting of survival rates (how many people who enter a nurture program actually end up as customers) vs. conversion rates (how many people move from one program stage to the next). It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content. metrics matter.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Make Your Marketing Automation Work For You
    This creates a strong link between marketing and sales when customized into an existing business model. The top marketing performers in the benchmark study showcased preconfigured cross-channel campaigns that automated responses to customer behavior data collected for fast, accurate turnaround. Don’t believe me? Not too shabby.
  • ANNUITAS  |  MONDAY, FEBRUARY 28, 2011
    [Customer] Don’t Limit Your Nurturing
    ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Customer] Your Business Needs a Newsletter!
    One of the most effective marketing tools that''s out there, newsletters can consistently reinforce your branding, bring in more customers, and increase your sales tremendously. Regular communication with prospects, leads and customers is essential to establishing brand trust. Newsletters are easy. Newsletters are effective.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Customer] The Complete Expert Interview Guide to Better Content Marketing
    'Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Respond to the Audience: If you have active readers and loyal customers, they’ll tell you exactly what they want to know. Finding the Right Experts.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Customer] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. Note to customers: There is a checkbox in blog options to turn it on or off, very easy - if you have any trouble, just call support at 888-HubSpot ). Either way, you need to do it!
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
    Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    And remember, you only get one chance to engage your customer! Place a tiny CTA at the bottom of your email, then see how many customers want to play hide-and-seek. . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers  not to buy? Only 3.3% 85% of U.S.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Customer] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 10, 2012
    [Customer] Negotiate Your Way to a Win
    Do not assume that price is the issue whenever a customer is not interested in purchasing your products or services. If your customer objects to your high price, you have other things to offer. Winning sales isn’t a straightforward affair. During this process, your prospects will throw counterclaims and lots of questions your way.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Customer] 5 Steps to an Awesome B2B Facebook Page
    HubSpot customers, for example, can install the free Facebook Welcome Application. By liking the Pages of business partners, valued vendors, and customers, Facebook will notify the administrators of those Pages. If you're curious about how, check out 25 B2B companies that have already done it well. They use it as a home base.
  • SYNECORE  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Forget Mobile First: It’s Bigger Than That
    When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. 'We marketers love buzzwords and phrases.
  • B2B VOICES  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Other Voices: Julie Meredith, Radian6
    Then they can start to engage with their community, provide efficient customer service that will create long-lasting relationships, and begin to share relevant, useful content within their network that will give them credibility and influence within their community. Financial Services companies are certainly still learning. Slowly.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 27, 2012
    [Customer] Three Ways to Use a Personal Google+ Profile to Build Your Business
    And just like in a small town, a reputation for trustworthiness and helpfulness online can build lifetime customer loyalty. Related Stories How to Skyrocket Customer Engagement via Google+ Brand Pages Grow Your Google+ Business Page with the Power of Sharing The First 5 Things You Should Do With Your Google+ Business Page. Google
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 16, 2012
    [Customer] B2B Social Media Should Amplify Traditional Marketing, Not Replace It
    If you are seeking to improve customer support or reduce call volume, put some numbers to these efforts to understand if the time required offsets the reduction in call volume. Is there something that customers and prospects will learn at the show that will help them run their business? That is a terrible idea.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Customer] How Twitter Grew From a Microblog Into a Business Tool
    Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. 'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Customer] What the Board of Directors Expects from Marketers Today
    It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. 'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
  • ANNUITAS  |  THURSDAY, JANUARY 19, 2012
    [Customer] What B2B Marketers Can Learn From a 14-Year Old Baseball Player
    While it may not be what impatient executives want to hear, they need to understand that transforming marketing so that it’s customer centric, process-based and measured by revenue, is not a simple task.  Over the past few months, I have most assuredly become a candidate for rotator cuff surgery.  This is mythical thinking. It will take time.
  • B2B VOICES  |  MONDAY, JANUARY 16, 2012
    [Customer] Around the World in Social Media
    As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. A lot has been happening in the world of social media, and I do mean the world. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Europe. Latin America.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] How to Take the Perfect Screenshot Using "Inspect Element"
    You''d like to test different product messaging on your landing pages with your customers. With Inspect Element, you can alter the appearance of various landing pages and present those in user testing to see how customers react. Step 3: Customize the copy. 'I work with an amazing product team. What Is Inspect Element? Voila!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 11, 2013
    [Customer] Adometry Combines Attribution with Optimization
    Adometry also lets users model against multiple events in the customer life cycle, such as sign-ups, first purchase, and repeat purchase. 'So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste).
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Customer] Walk Before You Run With Lead Nurturing
    Step 1: Smarter Email Marketing: Know not only who your customers, but how they behave on your website. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. These are all real issues, but they don’t need to be overwhelming or debilitating. Tweet This!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] What’s Your Lead Nurturing Strategy?
    But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are?&#   Right now social networks are an important part of the answer.&#. That’s the key point: You can’t just dabble in social media.  Period.  Fairly compelling, no?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Customer] 9 Marketing Words That Have Lost Their Meaning
    To another, it means increasing customer retention. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, FEBRUARY 20, 2013
    [Customer] [Video] Examples of a Good LinkedIn Summary
    One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers. Well, guess what?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. I’ve talked about how HR is becoming the marketing department. The Changing Nature Of Work. Globalization.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Customer] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. How often do you think about junk mail? Wrong.
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Customer] Does Your Demand Generation Partner Pass The SNIFF Test?
    Can you see it mapping to how your ideal customers buy? Any demand generation program should be built around how your customers buy, not around how you want them to. You need to map out the process or the flow that your typical customer goes through in their buying process. You are not alone. Numbers. In god we trust….all
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 24, 2011
    [Customer] Are You Losing Your Prospects at Hello?
    If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. In small groups, they rated common value propositions that sellers could use when prospecting for new customers.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 12, 2013
    [Customer] Dude, Where’s My Phone Lead?
    Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) With your call tracking data integrated with your CRM— Salesforce for example—you have the ability to see your lead data side by side with your customer information.
  • FOLLOW THE LEAD  |  MONDAY, JUNE 10, 2013
    [Customer] A drinking game you should play at work
    It involves coming up with a list of jargon that you should avoid and then taking a drink and keeping score every time someone in your department says one of those words or phrases to a customer. It could really help you find out how often you are speaking your own language when you should be using your customer’s. Really! Sales
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 12, 2013
    [Customer] What is Call Tracking?
    Their potential revenue is higher and their likelihood of becoming a customer is higher. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. Phone calls matter.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Customer] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
    These leads might end up becoming customers after 3 months, for example. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. Marketers can measure anything they want. They do this in three ways.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Customer] Common Qualities of Insanely Successful Viral Videos
    Chances are, your potential customers are among those 4 billion watching videos today. Just remember to create content that's not only funny to you, but entertaining for your customers as well. Letting your customers or fans get in on the content creation is a great way to generate a successful video. Keep it Short.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Customer] 9 Must-Haves for the Perfect Landing Page
    In fact, many of HubSpot's customers who have implemented these tips are experiencing a 30-45% conversion rate ! Optional) supporting proof elements such as testimonials, customer logos, or security badges. The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [Customer] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    She has a lot to say about how B2B companies need to adapt better to the reality of how their customers buy products and services. Fewer companies, however, can claim to have adapted their sales process as readily. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Vendors leveraged that knowledge gap.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Customer] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    Just as Batman devoted his life and wealth to serving up justice to the underbelly of Gotham City, our Caped IVR Crusader is focused on enabling marketing, sales, and support teams to build a solution from the ground up to improve all aspects of voice-based communications with customers. Have no fear! drum roll* …. The Justice League of VBMA!
  • B2B VOICES  |  TUESDAY, APRIL 2, 2013
    [Customer] Craft Work: What’s Your B2B Expertise?
    Doing this takes a lot of focus and someone who is connected to many parts of your organization, from customers to management to the people in sales and beyond. Do you use social media for customers service? Like all good skills, developing a real craft or expertise is difficult and takes time. Tools like Visual.ly Metrics. Voice.
  • ONPATH  |  MONDAY, OCTOBER 18, 2010
    [Customer] Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
    If you rely too heavily on this deviant little suffix in your internal communications, you may quickly find it also creeping into your business communications; your communications with your Clients and your Customers. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn. scanned the room quickly.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 12, 2012
    [Customer] If There’s One Thing Constant About Marketing, It’s Change
    the customer’s experience using the product purchased. Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!)
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Customer] The Death of Magazine Advertising [FLIPBOOK]
    Your customers find you, as opposed to you searching high and low for them. Once you've captured the customer's imagination, you're ideally positioned to take advantage at the moment they're ready to buy. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Customer] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
    by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.  All of this makes sense, right? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Customer] The A Factor. How Attitude Can Make Or Break Your Sales Career
    Typically they are the people who arrive early, stay late and go the extra mile for their company and their customer. Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Your Content Focus: Narrow vs Wide
    What is the profile of your ideal customer? This sounds obvious but for startups it might take them a while until they figure out who exactly is their ideal customer, which can change from the day they set out to actually sell the product until they close their first few deals. These are simple, but important questions.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 26, 2012
    [Customer] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
    Build custom applications. We have also designed apps with integrated video, text, Twitter and forms in a custom designed page, very much like a traditional webpage. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Capture leads on your Facebook page.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Customer] 9 B2B Social Media Errors to Understand Before Jumping in
    They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Customer] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    At best, superior support could built Alsa a small but loyal customer base. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 3, 2010
    [Customer] Centrifuge Systems Offers Powerful, Flexible Link Analysis
    However, it is currently looking for additional applications such as marketing analysis to understand relationships between customers, locations and products. Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Links between data elements are also defined by dragging fields into place.
  • MARKETING EDGE  |  FRIDAY, MARCH 14, 2008
    [Customer] Social media is a movement, not a market
    They certainly don't have the same level of importance as, say, pipeline forecast, brand equity and profit per customer, etc. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my “social media is a movement” theme. Is this guy naïve or what?!”
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Flexibility to customize your landing destination, such as a specific tab on your Page. Watch out, Google AdWords! Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. How Facebook's Search Ads Work. Sponsored Results give you: 1. Okay, so let's talk about this in more detail.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots. Stay Tuned
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Customer] The Power of Being Recommended
    Not only are the deals usually easier to seal, the customers usually are better. 'Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. The answer? They have to make their brands the most recommended.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Customer] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. 'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. look it up. 
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
    Many companies mistakenly treat social business as if its concepts and applications only apply to customer-facing platforms such as Twitter, Facebook, or Pinterest. Marketing on customer-facing platforms should strive for deep, long-term connections and interactions, not just short-term likes and shares.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] How Giving Tuesday is Redefining Corporate Social Responsibility
    However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. 3) Encourage customers to participate. nonprofit branding
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer] B2B Lead Generation: Publisher Programs
    By working directly with publishers, you will have more opportunities to create more custom programs or integrate with overall advertising efforts. 'Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. ” Do you want a specific industry? Level of seniority?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. Tap into something customers care about — an issue.  B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  WOM, guaranteed.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] [Storybook] Oh, the Content You’ll Create and Haiku Contest
    We will choose two winners per week, who will be featured in one of Marketo’s upcoming infographics, along with their winning haiku  and  a custom avatar. Take 'Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! Check out our new storybook, Oh, the Content You’ll Create !
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. Social media can increase your awareness.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Customer] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. Marketo uses social media to learn from prospects and customers, to connect with our community, and for lead gen! 'Author: DJ Waldow I love social media. love Twitter. love Facebook. love Instagram. I (sort of) love Vine.
  • LEADER NETWORKS  |  WEDNESDAY, OCTOBER 14, 2009
    [Customer] Moderating B2B Communities: Keeping the Fire Lit
    Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. My friends over at eModeration invited me to be a "guest blogger" on their fantastic blog that covers topics on all things social. They make decisions tacitly.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Customer] Content Will Not Be King
    Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] 10 Business Blog Posts You Should Write NOW
    The Problem Solver - Name the biggest problem your customers have. Solve your customers' problems with content. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today.
  • ONPATH  |  MONDAY, OCTOBER 7, 2013
    [Customer] Gold Rush Selling - 29 Minute Webinar
    Why selling through partners is not the same as selling to customers. 'Date : Wednesday October 16, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #goldrushselling Registration : [link]. Have you ever seen the TV show Gold Rush? Just like the TV show, we want to help you find gold deposits with your channel partners.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Customer] 2014: A Year of Self-Doubt for Marketers
    If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget). Closed-loop marketing and measuring from visit to customer in B2B industries will go from a rarity to a common practice.".
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Customer] 10 Requirements to Deploy Successful Online Content Marketing
    MOFU content is what’s consumed shortly before the visitor becomes a customer. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. It is also recommended to test CTAs with A/B testing.
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Customer] Social Media For Business
    If however your activity is work related then your objectives are probably: Customer relations or service. This could include other bloggers, customers, partners and people in the media online. There’s been an on-going argument as to whether social media is an effective marketing tool or not. Learn more about using Facebook.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Customer] Who’s Watching Your Video Content? [CHART]
    Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline. 'by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm
    Our advanced aging process and number scrubbing algorithm work together to ensure that Ifbyphone customers don’t fall victim to dirty numbers. Our customers have the option to block numbers exhibiting this behavior. Customers can request that any number they purchase from Ifbyphone be cleansed to their own specific requirements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Enough Already! 7 Marketing Predictions We're Tired of Hearing
    2) Customers will have all the control in your business relationship. Customers as a group have always had the control in the relationship with your business -- that''s pretty much how supply and demand works. 'About this time every year, something happens. I''m talking about those marketing predictions posts. So let''s get to it!
  • FOLLOW THE LEAD  |  MONDAY, AUGUST 5, 2013
    [Customer] Revisiting the basics of lead generation
    'Lead generation or, in other words, finding new customers, is essential for any business to survive. But I always prefer a customer-centric approach  to creating lead generation strategies. Awareness is the first step in the customer’s purchase process. Create customized content to woo your leads at this stage.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Things You Need to Know About B2B Mobile Marketing
    Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Reasons Your Marketing Needs to be Mobile 1.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    Customers are demanding transactional, sort of low value relationships through the Internet. They are really enhancing conversations that salespeople have with customers or prospects during the sales interaction. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Stay Tuned
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Customer] The Future of Video Marketing: My Top 10 Predictions
    Whether it’s a recorded webinar you send out to attendees or non-attendees in annotated chapters, or a video announcing to relevant contacts that you’ll be attending an industry conference, your email nurturing campaigns will contain customized videos you create to personalize your message. Sales teams will crave video resources.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Customer] Red Flags of Deceitful Link Building Firms
    The difference being that working with a client means that t they’ll be willing to customize strategies to your site, niche, and keywords rather than just trying to fit a square peg into a round hole. 'Photo credit: MyTudut. Clear as Mud. Testimonials: Ask for a list of client testimonials and check up on their work. Empty Promises.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] The 7 Worst Marketing Emails You've Ever Seen
    Let's take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers. Send them marketing email that is customized to their business needs with specific recommendations for them. Your marketing is the first experience that a potential customer faces. don't care!
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. The reason for this shift? Hallelujah! We're pulling out the big guns.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Important New Sales Effectiveness Research: Part 1
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Customer] 6 'About Us' Pages That Are Probably Better Than Yours
    Why the ''About Us'' Page Rocks: It lets customers do the talking. Including customer testimonials on your ''About Us'' can give prospects and leads a more down-to-earth view of your company. The difference Andrea has made in her customers’ businesses. Why, with your ''About Us'' page, of course! easier said than done.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Customer] Using Humor in Your Marketing
    Our team at VerticalResponse “holiday-ed” up some of our own customer logos. When you add some flair to your logo, you can use it for all kinds of things and drive more customers to your site or location. ” Or Kmart going out on a huge limb with the “Ship my pants”  commercials. And People loved them.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Contact Center: Did Your Agent 'Own' The Call?
    Any good sales trainer will tell you that the single most important factor of a sales call, or a customer service call, is agent ownership. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. But Conversation Analytics doesn''t just track the caller side of the Conversation Analytics. Has the agent owned the call?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
    This allows you to customize your dashboard to see the data you want to see. 'Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. It can literally determine if the agent/salesperson asked for the business. How the heck does it do that? Why Does Asking for the Business Matter? TIMES.
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Customer] Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers
    As marketers, it is important to monitor customers' and prospects' behavior to determine how they are consuming information. Have you noticed a changed in your customers' information consumption habits? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Customer] Maximizing Event Effectiveness 3 Ways
    If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
  • B2B IDEAS @ WORK  |  WEDNESDAY, APRIL 13, 2011
    [Customer] The B2B Inbound State of Mind: Build Relationships
    These advocates, actual customers or not, can help share positive messages about your product or service and these actions help drive visitors to your website--inbound marketing in action. Click to see "Inbound State of Mind" video. ” Social media engagement is an excellent forum for engaging other like-minded professionals.
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