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  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] How Do You Share Content If You Don’t Have a Blog?
    Highlights from Jeff’s post include: Email – When you’re at a trade show or industry conference, take notes of highlights and send them to your customer/client contact list. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. LinkedIn – Post status updates.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 18, 2010
    [Customer] Savvy Week in Review - June 18
    How to Set Up a Professional Facebook Page - by @sarah_chong via @pennolson Step-by-step instructions on how to create customized tabs for your Facebook page. Where does the time go?! Another Friday is upon us and there's still so much to do.like digest these little gems from around the blogosphere. Enjoy! Are You a Digital Slowpoke?
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 22, 2011
    [Customer] Secret Sauce for Small Business: Building Social Media Communities
    Craig’s understated Twitter bio begins, “ Customer service re p”, but ends with the “founder of craigslist.org&#.  That means real customer service, and a commitment to permanent engagement with customers.  “Social Media Communities Empower Small Businesses&#. Part 2 of a 3 part series). But where do you begin?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 1, 2012
    [Customer] 6 Ways B2B Companies Can Use Social Media Gamification
    One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” When customers, prospects and readers come to your site, you want them to engage with your content.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Customer] New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers
    With this revolution in purchasing health insurance, here are some digital strategies to get your health insurance company to the top of the pack: Adapt to the bugs: Yes, we all know there are tons of glitches in the government site, and that is preventing interested customers from buying your health insurance online. million hits!
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [Customer] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    Find out what would make your customers and prospects more productive.  Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application.  Is there a dashboard or other view that would simplify a process for your customer?  Thanks!
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Customer] Why You Need to Stop Speaking "Techlish"
    While it’s one thing to banter about codes and supersets, or BI , ERPs and CRMs , when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargon becomes part of your customer facing content. Especially, potential customers. Yes, people really speak this way.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Customer] 5 B2B Social Media Success Stories
    UnitedLinen leverages a blog to publish how-to and informational posts and videos for customers. 2. UnitedLinen , a professional uniform and linen laundry services in Oklahoma, is effectively using social media to grow its business and interact with customers. We also have more than 6,000 followers on Twitter. case studies and demos).
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 22, 2012
    [Customer] Sunday Learning | Inspiration from Leaders by “Start with Why”
    At Find New Customers , we reserve Sundays for learning. At Find New Customers , we’re improving the lot of salespeople everywhere. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less. Hot News: My Alma Mater, the University of Notre Dame, upset #1 Syracuse last evening.
  • SYNECORE  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] Reduce Visitor Anxiety, Be Prepared!
    Show Satisfied Customers. More than 78 percent of Americans look at company reviews before making a purchase, creating a bandwagon effect of satisfied customers. So take that validating mentality right onto your own site by including testimonials from your satisfied customers. Make Security Obvious. Takeaway.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 8, 2013
    [Customer] Butter Up Your Social Media Calls-to-Action
    Cohen gave Target’s Tumblr page as an excellent example as they, “show customers the fashion back story and how to style their clothes. They use social media sharing and notes to build customer excitement and engagement pre-purchase.”. If social media is bread, a call-to-action is its butter. Target’s Tumblr.
  • VIEWPOINT  |  THURSDAY, JUNE 28, 2012
    [Customer] PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups
    He adds, “The best thing you can do as a CMO is to set up those social listening posts so that you’re listening to the dialog of your customers, how they talk, how they refer to your company, and the terms they use.” My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies. Then Speak.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Customer] Tweets and the C-Suite
    Does your leadership team represent your brand through social media or does that interaction live in marketing, customer care, or somewhere else? Not long ago I read a post at Minute with the Marketing Maven that addressed the question of whether or not executives should represent their organizations when Tweeting. What do you think?
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Customer] 12 Eye-Opening Daily Deal Site Statistics [Data]
    58% of businesses cited customer acquisition as the top reason for liking daily deals. 42.4% of businesses cited i neffective customer acquisition as the primary reason for not offering a daily deal again. 31% of daily deal buyers said they were new customers. 53% of daily deal buyers went on to become regular customers.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Customer] You Know You Work in PR When…
    You get extra excited when you hear about a new customer success story that would totally get picked up by media. Especially when the customer is willing to tell it with you. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. ” 4. Modern Marketing
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Customer] Where do you want your cheese to be ?
    It's all about the experience of a customer as they "travel" through a business, working to improve the journey & reducing the internal costs. In similar terms, knowing customers is more important than ever. Bringing together data into one system & using analytical tools enables better understanding of customers.
  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Customer] Avoid Trolls, Landmines, and Time-Sucks with The CMO's Guide to.
    In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. Glenn Pierce Glenn Pierce, Senior Art Director, TMG Custom Media.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Customer] Twitter Releases Card Analytics: Here's How to Use 'Em
    We''re going to look at everything from the past 28 days, but you can choose time ranges of "Yesterday," "Last 7 Days," or "Custom Dates." For HubSpot customers, you can take this information to the next level with Social Inbox. More followers? More clicks? More retweets? All without any work? Sounds like a marketer''s fantasy. Ready?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
    But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. He is responsible for Curata’s marketing strategy and all related activities. Create a strong content team. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Customer] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    average conversion rate, with a conversion being a scheduled meeting, and 15.9% of prospects scheduling meetings becoming customers. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. What were the results? 1,500% ROI on SEO in 2011.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. There are always opportunities to turn a negative situation around and use it as a way to delight your visitor and increase customer retention. This post originally appeared on Agency Post. But these things do happen.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 23, 2010
    [Customer] Creativity: The Missing, Yet Critical Element For B2B Marketers
    To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Those willing to look outside of the box begin to understand how innovative thinking helps create new and expand existing opportunities with their customers. – Creativity.
  • I-SCOOP  |  THURSDAY, JUNE 26, 2014
    [Customer] Lee Odden: integrate to be the best answer
    Lee Odden kicked off our Content Marketing Conference Europe 2014 in Antwerp with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”. You can read a full report of Lee’s keynote soon.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 22, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of September 22, 2012
    Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Customer] Messaging Masters: Ensuring Everyone Gets What They Need
    positioning statement is NOT a tagline, a slogan, a message to your prospect or customer or a business plan. Marketing messaging can mean a lot of things. Positioning Statements, Message Maps, Taglines, Mission Statements and more fall into the Messaging category. Let’s start with Positioning Statements –. the target audience. Problem/need.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [Customer] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. Create interest groups for others who are passionate about issues that resonate with your customers and prospects. So too with Twitter.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] Good statistical summary of the importance of lead nurturing
    statistics that show if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly. Good statistical summary of the importance of lead nurturing. Embedded Link. Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com. Google+: Reshared 1 times Google+: View post on Google+.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In this way, businesses can use beacons to pinpoint users with great accuracy and send them customized offers. If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. Moreover, it’s only available on the Facebook app for iPhone.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    But his customers were complaining, and his employees were spending too much time dealing with a poor user interface adn other technical problems. We had to spend a lot of time with customers. The moment we switched our customers stopped complaining.”. Overview. For many years Ed used another call tracking platform. The Switch.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Customer] The 2014 Content Marketing Imperative
    Content marketing is the process of creating content that our customers actually want or need. We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. Because our buyers are too smart.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Customer] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
    Do the educational sessions, customer presentations, the celebration of success at The Markie Awards — and lots more knowledge exchange — change how well we market? With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 16, 2010
    [Customer] Inbound Marketing and Avitage
    used Avitage to create a vignette for Find New Customers entitled: Inbound Marketing. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. How can you engage prospective buyers?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 11, 2009
    [Customer] Marketo’s secret sauce for lead generation
    As you probably know, Marketo is the sponsor of How to Find New Customers. For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go. They are my business partner. How did they do it?
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Customer] 6 Surefire Ways to Convert Traffic from Your Blog
    If your pages take too long to load, you could lose 40% of your potential customers right off the bat. When potential customers visit your blog, they’re there for one thing: education. Do customers know how to facilitate returns or exchanges? So, what can you do to keep those conversions coming? Test Your Load Times. Educate.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 11, 2010
    [Customer] Marketing to key accounts: It's all about the relationships
    I was interviewing a Key Account Manager for a large tech firm the other day, and was struck by her comment that she wanted the firm's marketing people to be much closer to her customer. This is a large global account we're talking about, with a big account team and numerous multi-million dollar deals worldwide. So, what do we do about it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Customer] Top 5 Social Media Trends For The B2B Marketer
    In conclusion, the report states that as business professionals increase their use of social media sites to make business decisions, B2B Marketers have an opportunity to join in these conversations as long as they do so with an open and customer-focused approach. You are most certainly not the only one. and “ what can we achieve ?”
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Customer] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Authors and Due Dates.
  • BLOG MY CALLS  |  FRIDAY, MAY 16, 2014
    [Customer] The Friday Marketing RANT: Why Don't Sales Guys 'Ask for the Business?'
    In 87% of the millions of calls we analyzed, the caller was never asked directly to become a customer. It increases the likelihood of the caller becoming a customer by 10.4x. Why in the world aren''t sales teams asking the caller if they want to become a customer? We rant about something marketing related every Friday morning.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 7, 2010
    [Customer] Organize Your B2B Social Media Content By Audience
    For Your Customers and Prospects. content plan would include providing solutions to your customers’ and prospects’ problems and answers to their questions in a search-friendly form. That’s a blog driven by keywords, search results and knowledge of the questions customers and prospects are asking.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • THE ROI GUY  |  SATURDAY, DECEMBER 10, 2011
    [Customer] Content Investments Effective When Aligned to Facilitate Buyer’s Journey
    However, marketers do indicate that even with substantial and increased budgets in 2012 to support content development and distribution, their number one challenge remains producing the right type of content that effectively engages prospects and customers (41%). And the challenges don’t end there. Why now? Why the proposed solution?
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 3, 2014
    [Customer] No Need to Speak Up: How Whisper Messages Help Sales
    With the right amount of info, sales can then dive into a more meaningful conversation for the customer. If the customer’s needs are being met right from the start, he or she will be more inclined to make a purchase and come back again in the future. Sales teams are faced with a plethora of obstacles in today’s digital marketplace.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Customer] The Pros & Cons of 7 Popular Organizational Structures [Diagrams]
    So an organization with a functional structure would group all of the marketers together in one department, group all of the salespeople together in a separate department, and group all of the customer service people together in a third department. If you''d like to download the full resource, click here. Automatic or manual? Built-in GPS?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Update on Mad Marketing TV
    Jeff Ogden is the President of the B2B demand generation company Find New Customers the host of Mad Marketing TV , sponsored by Act-On Software. Mad Marketing TV is by far the most TV-like marketing show available today. Big News: Episode 1 is being redone in the TV-like format! When talking with the host, guest and host are side by side.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 25, 2011
    [Customer] Manufacturer Successfully Uses a B2C Online Marketing Tactic
    That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. Choosing the right colors is not just a matter of aesthetics for the manufacturer’s customers who are metal building owners, contractors and architects.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 26, 2011
    [Customer] Boost Email Relevancy With Dynamic Content
    Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Not so fast!
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Customer] Lead Generation That Converts Leads into Sales Opportunities
    Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. challenge. Create a marketing funnel .
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Customer] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. Furthermore, BIA/Kelsey reports 61% of customers find it extremely or very important to call a business during the purchasing phase of decision-making.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 11, 2010
    [Customer] How to sell stuff on your B2B blog without being annoying
    However, I think there are some appropriate and customer-friendly ways to sell things on a blog. I’m going to focus on the tricky world of B2B … Feature blog-only special offers and discounts — This can also build readership if you can condition customers and prospects to look to the blog site for exclusive deals.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Customer] Is Snapchat for Small Businesses?
    Snapchatting with customers. Larger brands – and some smaller ones – are using Snapchat as an innovative way to communicate with their clients or customers. If you’re working hard to make your marketing dollars (and hours) go as far as possible, it’s best to reach your customers, clients and prospects where they are.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Customer] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Pro tip: Highlight your customers -- they can explain the benefits of your business much more convincingly than you can. 2) Dove's #ChooseBeautiful. Riddle me this -- why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Customer] Sometimes you don’t need community. Sometimes you just need a hamburger
    Related Stories Why customer personas may be an outdated marketing technique Maybe your podcast is not a podcast The first step in social media marketing is not social media A blueprint for succeeding in a world of overwhelming information density 10 soul-grabbing brands that prove you don’t need SEO to succeed. Another thing. Come on.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] The Day that Google Died
    In a recent podcast I did with Ed Gandia, Understanding the New SEO Rules and How to Use Them to Your Advantage , I found myself saying that Google is now rewarding companies who practice good marketing — that is, companies who understand that effective marketing is all about giving customers the information they need to do business with you.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 10, 2011
    [Customer] How to Position Your Company to Win More Business
    If you target only keywords for people who are in buying mode, you are already too late to the customer buying process. In the same way that top sales people differentiate themselves by how well they sell (or more so, assist customers to buy), your company web site needs to do the same. involved in your customers buying team?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] There’s More to Pipeline Metrics Than Leads
    Imagine you have two new customer acquisition programs in play:  Program Excalibur produces 100 qualified leads and Program Camelot produces 50 qualified leads.  At first glance, it might appear that based on volume or the quantity of qualified leads, that Excalibur is the better program.  This metric is too limiting.  Program. Lead Volume.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Customer] Be an Account-Based Marketing Champ in 5 Simple Steps
    Digital Behavior:  Learn and understand the customer journey, product interests and target personas of your ideal prospects. By mapping your content to your target accounts, you can clearly assess which content pieces will be most effective at each stage of the customer journey and which accounts are responding to your assets. false.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 11, 2010
    [Customer] Using Catch Factors to create remarkable content
    If you’ve visited the home page of Find New Customers , you know the crisis of content facing marketers today. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Ardath shared five factors: Urgency. Impact. Effort.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Customer] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Instead, ask about ease of use and how the software will help you meet your goals -- like driving leads, conversions, and customers. Knowing how customer input is handled will also tell you a lot. You should be to understand which channels are driving the most visits, leads, and customers. billion industry by 2020.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, APRIL 13, 2012
    [Customer] Why You Need a Catch & Release Program for Subject Matter Experts
    brush the Cheetos dust off his shirt and get him in front of my customer’s IT director this week or they won’t buy the upgrade”. If you are lucky enough to have such creatures, you know that sooner or later, there are questions or customers that simply demand a greater level of expertise or seniority. Let’s stereotype: Hermit Crabs.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Customer] 20 Tweetable Tips from Ignite 2014
    “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” “Find what you stand for, and give the customer more than they have to give back” (Click to Tweet). “Your customers aren’t in it to be engaged. ” (Click to Tweet). “Follow the fear!
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Customer] Full-Service Technology Vendors: Marketing Automation Support and More
    There’s no end to the variety of services these types of vendors can represent, including: Customer acquisition and customer relationship management (CRM). The better vendors also offer customization capabilities, so you can work with them to build solutions that don’t come standard. Web design and development. Email marketing.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 22, 2014
    [Customer] Data Unification to Drive Account Based Marketing
    Account-based marketing ( ABM ), also known as key account marketing , is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. To get to know our key buyers, we interviewed them. Here’s more detail on that. Here’s the part we like best.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Customer] 5 Tips for Branding Your Business on Twitter
    While many businesses have custom Twitter backgrounds for their business' profile, take this a step further and offer your employees a custom company template for use on their Twitter backgrounds. Custom URL Shortener -- Twitter is all about sharing great content. Twitter can drive leads and sales. Connect with HubSpot
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Customer] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. In this blog post , see what this will mean for your emails, as well as how can customize the logo and images that appear with your emails. What do you want to see more of?
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Customer] 4 Reasons You Need a Mobile Website
    The lack of a mobile site will result in sales losses as customers take their business to a competitor. 3. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Customer] The Anti-Blog Post to Writing Better Blog Posts.
    have read customer service advice from people dealing drugs on the street. In a world where your potential customer and reader is a click away but also countries apart, separated by lifeless screens, there’s a huge emotional gap. I can’t read your blog. Bloggers in factory-mode. After a while, I burrrrned out. Frizzzzzle. Right?
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Customer] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    The second key theme was that of ‘understanding’ …better understanding your customers and better understanding your business metrics. On the topic of better understanding your customers, the legendary Earvin “Magic” Johnson gave a captivating keynote talking about lessons learned from his career on the court and in the boardroom.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Customer] Email Deliverability Class is in Session
    If you don’t have good Deliverability, email campaigns won’t reach your customers. If your email doesn’t reach your customers, you can’t convert any sales. If your customers enjoy receiving and interacting with your email messages, it’s a pretty safe bet that Deliverability will be high.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Customer] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Through our partnership with SnapApp, marketers can build on that success by creating interactive experiences that draw audiences even deeper into their content while offering new ways to gather customer insights. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. It’s the perfect combination.”. About Vidyard.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Customer] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Building customer relationships. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] Savvy Speaks: How to Really Engage Readers with Your Blog
    Having a blog is an awesome way to reach out and connect with prospects, customers and partners. For example, a B2B company trying to reach prospects and customers might have a tough time getting its audience to engage. And consider interviewing people outside of your company, whether partners, customers, or industry experts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 2, 2010
    [Customer] The 4 Most Common Mistakes in B2B Content Marketing
    In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base. 
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MARCH 28, 2012
    [Customer] Segmentation Made Easy
    Poorly-designed or outdated segmentation schemes can result in irrelevant marcomms, lost sales, dissatisfied customers and worse. It’ll also get you buy-in from executives before you begin studying the ways you can segment your customers – something that will avoid a lot of wailing and gnashing of teeth down the road.
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] Conversation Analytics: How it Works
    Here’s a brief step-by-step of how the process works: - LogMyCalls clients customize their parameters—choosing how many calls they want analyzed each day, week or month. One track is for the customer, the other track is for the agent. - In real-time, thousands of algorithms listen for patterns in the speech. Step-by-Step: How It Works.
  • FATHOM  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] For B2B Content is Key: Content Marketing Strategies to Drive ROI
    This can be more challenging for B2B companies because their potential customers’ buying decisions are often made by committees composed of people with various roles in the company and varying degrees of influence over the final decision. This is another way to immediately lose a potential customer’s respect and trust. Create Content.
  • SAZBEAN  |  FRIDAY, JUNE 8, 2012
    [Customer] Salesforce Social Media Acquisition of Buddy Media – Buddy Media CEO’s Personal Response Video
    Buddy Media, a social media and marketing company that connects brands to customers through social media, has just signed a multi-million dollar deal with Salesforce and is now set to become a part of the cloud computing and CRM company. The deal will go into effect later this summer. Highlights: Salesforce Acquisition. News & Notes
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    Finding new customers remains focus of SMB advertising (Smart Brief). Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Why You Should Celebrate Every Win (ProBlogger). Social Times). News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 4, 2010
    [Customer] Social Media for Search Engine Optimization
    more cost effective method is to use social media to boost your SEO, which, if done properly, can also improve your reputation with customers and potential buyers as well. If you mention the word “SEO&# to most business people, their ears will perk up. Social Media has SEO Impact. Increase Incoming Links & Traffic. Thoughts?
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors. Expect more now.
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Customer] 10 Actionable Blog Tricks to Skyrocket Your Sales
    It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. It should be a natural extension of your customer-focused strategy, enacted by matching content to the key terms your prospects are using to find answers. 2.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [Customer] What’s a “Marketing-Qualified Lead”?
    Analyze your current customer base to find common denominators. When you did your buyer persona research (you did this, didn’t you?), you should have uncovered the steps that your best buyers took to become your customers. and review the series of touches that took them from tire-kickers to satisfied customers. Custom Questions.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Customer] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    And fewer of those interactions mean fewer conversions, leads, and customers. Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. Your turn!
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Customer] ClickInsights: Biggest roadblock to converting marketing leads
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? One of the goals of marketing is to generate leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 28, 2012
    [Customer] Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
    The next important concept is VELOCITY, involving the accurate measurement of time taken for a prospect to become a customer, including how much time was spent at each intermediate stage. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] 9 Indispensable B2B Social Media White Papers
    Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. 6. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Customer] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Customer] E-Commerce Strategy on BlogTalkRadio
    This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website.  Details here: [link].
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Customer] E-Commerce Strategy on BlogTalkRadio
    This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website.  Details here: [link].
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 7, 2012
    [Customer] Does Your Demand Generation Partner Pass The SNIFF Test?
    Can you see it mapping to how your ideal customers buy? Any demand generation program should be built around how your customers buy, not around how you want them to. You need to map out the process or the flow that your typical customer goes through in their buying process. You are not alone. Numbers. In god we trust….all
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] Launching an E-Commerce Site? Don’t Forget Your Phone!
    Online retailers that are accessible to customers both online and via phone interactions tend to have better reputations. And when a customer is happy, they will likely talk about their experience to friends and family. This means more sales and happier customers. The online retail industry is booming. trillion. trillion.
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