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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Customer] Do Those Holiday Emails Really Get Read? [CHART]
    It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. Are they well received? Here is what I found: Two weeks ahead of the holiday break is the most popular time to send.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Customer] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Customer] Critical Rules for SEO Success in 2015
    Your customers, and the keywords they are most likely to use to find what you sell. The interests, concerns, fears, and desires of your customers. Knowing these things will let you target your customers with content they will want to find when they search. In short: You are creating content for your customers and prospects.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Customer] SEO is for Suckers
    When done effectively and mapped to how your customers buy, this can become your greatest lead source for most B2B companies. But remember, it’s not about creating content for the GoogleBots, but rather it’s about creating content that will help educate your prospects and/or customers and move them along in their buying processes.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    In this post, I won’t discuss email and social media marketing on their own, but I’ll show you two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content. Create a custom audience in Facebook Ads Manager based on “website visits.”
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Customer] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    'B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. And social media doesn’t help this problem. Really take a look at it. Are you telling a compelling story?
  • VIDYARD  |  FRIDAY, MARCH 14, 2014
    [Customer] 6 Proven Ways to Become a Powerful Video Storyteller
    You can personify your customers’ pain points and make their frustrations come to life in your videos. This customer-focused approach is key and this video by SAP is a great example. 'Let me guess. You’d get into the video marketing game if only you had a terrific idea. Personify a product or the problem. Compose a song.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Customer] How the physics of social media could kill your marketing strategy
    How do you fend for your piece of your customer’s mindshare in the face of this information tsunami? There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. 1) The amount of available information is accelerating.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 11, 2014
    [Customer] Consumers Complain about Sweepstakes and Marketers Feel Regulatory Squeeze
    Evolving From #SoLoMo to Customer Experience Marketing. 'Consumers love sweepstakes, but they hate being deceived by illegal and false promises of prizes. Once again, the FTC has released its annual list of Top Consumer Complaint areas. In 2013, “Prizes, Sweepstakes and Lotteries” ranked sixth with 89,944 complaints.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Customer] 3 of the Biggest Challenges for Asset Management Marketers
    Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Customer] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Do “Green” Companies Grow Faster?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Customer] Are you leveraging “in-the-moment” marketing?
    Traditional media: Take out an ad and hope customers buy stuff. New media: Watch real-time customer, prospect and competitor behavior and react as it is happening. For example: Authorize employees to solve a customer Twitter complaint on the spot. Listen for un-met and under-served customer needs and adapt accordingly.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [Customer] How Sales (and Marketing) Is Like Dating
    First men ask for the number, just as the marketer might ask for personal information in exchange for a valuable resource or custom pricing request. The buyer becomes a customer. If the customer gets bored or is taken for granted, she will look elsewhere. 'Buyers and sellers. Interest in a product/service. Closing. Research.
  • CONFLUENT FORMS  |  WEDNESDAY, JULY 24, 2013
    [Customer] A simple local brick & mortar small business web strategy
    Instead we propose undertaking efforts that the small business themselves can manage while creating long-term growth in their online presence and employing a capture strategy meant to bring clients and customers through their doors. Assume a high percentage of mobile visitors As a local business, you can not ignore mobile search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Customer] Finding the balance between personal and professional on Twitter
    This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
  • JUNTA 42  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Content Marketing R&D
     Of course, we have: Customer Personas. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy. Their Informational Needs. The Content Strategy. Calls to Action. Content Creation and Sourcing.
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Customer] Why You Need To Master Digital Marketing [Video]
    Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment. Senior management needs to approach digital differently. Digital Marketing
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [Customer] Thinking You Need More Tactics? You Are Wrong
    Creating a perpetual Demand Generation Strategy takes time and considerable effort with inputs from across the business and the market, including customers and prospects to obtain meaningful Buyer Insights. 'Admittedly, B2B enterprise marketers are in a tight spot. majority (over 60%) run more than 15 programs or campaigns on an annual basis.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Customer] 6 Tips for Understanding the B2B Business Decision-Making Process.
    content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The communication strategy should serve prospective buyers as well as current customers with lifetime value. Why buy? Buyer Personas).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Customer] The Big List of Inside Sales Messaging Statistics
    On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013). 'Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? You can download it here. ).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 'Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 11, 2012
    [Customer] Managing your Time to Increase Sales
    Did you know that on average, only 10% of a salesperson’s time is spent selling? How can you expect profits to increase when such a small percent of time involves true selling? Salespeople spend the rest of their time prospecting leads, problem solving, responding to personal phone calls and e-mails, traveling, and administration.
  • WRITTENT  |  FRIDAY, APRIL 12, 2013
    [Customer] Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
    It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. 37 Mind Blowing Secrets About Guest Blog Posts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Customer] The New Social Buying Journey
    Most of these organizations started with a social monitoring tool (94%) or customer segmentation tool (73%). 'Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows. Organizations of all sizes are finally realizing they need to have a social presence and some form of social strategy in place.
  • LOOPFUSE  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Getting to Know You. Digitally (Online Research)
    Plug in the names of potential customers and competitors in the space, which you should have identified in the sizing exercise,  and start to analyze the terminology, sites, and authors that are being used. Getting to Know You. In turn, use this social research to drive a more thoughtful keyword search strategy.  LoopFuse ,Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Customer] 8 Shocking New Social Media Facts
    think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust!
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Customer] Successful Marketing Always Has a Return
    Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Customer] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Customer] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
    "In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Search Engine Optimization. Social Media.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Customer] Slammed!!! for the first time sales manager: chapter 24
    Leaders stand out by giving others their vision, creating hope, sharing success, addressing the issues that need to changed, holding people accountable and being focused on making everything work more effectively both for their employees and for their customers. 'Slammed!!! for the first time sales manager, chapter 24. Teamwork prevails.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Customer] Another 18 Awesome B2B Social Media Statistics
    Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). More B2B companies have been using social media longer (52.6% Source PDF ).
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Customer] 10 SEO measurements every marketer should know
    Conversion : The #1 business requirement of your search campaign is to get customers to take the action you want. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Marketing Mythbusters: 7 Marketing Myths Debunked
    Content marketing is often about building a relationship with an audience who may not become customers right away, but over an extended period of time develop a respect and trust for your brand that makes them an easy close later on. Customers Don’t Call Anymore. 'Everyone loves a good myth. You’ll explode!”—and Of course. Branding.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 7, 2014
    [Customer] Ontraport Revamps Its Small Business Marketing Automation System
    speak with particular authority here, since Ontraport is the marketing automation system of record at Raab Associates – in part because they give me a free account, but mostly because it has the particular mix of email, Web forms, order processing, automation, and WordPress integration that suits my needs and have provided great customer support.
  • INSIGHTIQ BLOG  |  FRIDAY, MARCH 2, 2012
    [Customer] Can I Take Your Order Please?
    We at Quaero are in the business of building state of the art customer marketing solutions.  if I had asked customers what they wanted they would have told me a faster horse (and not a car!)". . Like any solution builder that puts us in the position of needing our clients' direction on what they want us to build.  Do you agree
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 12, 2012
    [Customer] Social Business in 2012
    Customer-facing social “hockey sticks” Community management goes pro. From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Analytics and business intelligence (BI) becomes standard fare. Gamification doesn’t happen, yet.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 25, 2011
    [Customer] Effective Online Content
    Putting the Reader First Readers, prospects and/or customers have to come first in content creation. Sonia Simone at Copyblogger shares the formula for effective content. Effective Content = Education + Personality Education Useful content will sell. Teach your audience more about something that interests them. Have a consistent voice.
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 3, 2010
    [Customer] FAQ: What’s the Difference Between a Home Page and a Landing Page?
    When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. Doing so will increase your sales and reduce your Adwords expenses.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Great Facebook Pages
    Social media offers opportunities for getting found by prospects and interacting with prospective customers. Four out of five US businesses will be using social media for their marketing efforts this year. One of the best ways to do that is through a Facebook Page. Hubspot shares a list of 20 companies that are doing Facebook right. Zappos 3.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 22, 2011
    [Customer] Marketing Automation from Salesforce.com
    Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? The marketing automation functions assessed include: Lead Capture. Lead Nurturing. Lead Scoring. Email Marketing. Data Management. CRM Integration. Reporting & Analysis.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Customer] Prioritizing Social Business Budgets
    Intermediate level social business programs should scale their customer-facing initiatives. Altimeter Group surveyed 140 buyers of social business services and technology at corporations with more than 1000 employees (enterprise-class). The average social business budget at enterprise-class corporations was only $833,000. View Slide Show
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 18, 2009
    [Customer] Lead Generation Check list – Part 7: Effective lead management
    The role of effective lead management is to watch and direct the conversion of sales leads into customers, and to track milestones and touch points. Lead management is the bridge between sales and marketing that connects the beginning and middle of the customer acquisition process. Download the marketing sales funnel graphic as a PDF).
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Customer] How to Link Content Marketing and Sales
    Does your customer “bait” stand out from your competitors’? Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Increase sales to customers. 'When it comes to content marketing, should your business be creating and sharing more?
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Customer] 3 Ways Facebook's Pending Page Changes Affect Marketers
    Altered Images/Formats: If you've created any custom tabs for your Facebook page, click on these tabs to make sure the look and feel of each page hasn't been fudged. Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. Connect with HubSpot
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Customer] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Examples of this writing formula for Tweets: 100% of our customers are satisfied! You know your customers’ pain points, and common FAQ, right? Our customers LOVE our delicious pear jam. 'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Customer] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    If a particular automated marketing solution has even a slightly higher chance of turning a lead into a customer, it’s worth the slightly higher price tag. Rather than worrying about a price difference of a few hundred dollars, shift your focus to creating value: converting leads into actual customers. Marketing Automation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Customer] Always measure your social media effort. Except when you shouldn’t.
    Does it do so in ways that are beneficial to the customer or in ways that benefit the company in the short term but cut its throat in the long term? Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. Social media measurement. This is a seemingly simple issue, with a complex point.
  • SALES CHALLENGER  |  MONDAY, JULY 28, 2014
    [Customer] Boost Your Sales With Big Data
    'By now, you probably know that customers, on average, have completed 57% of the buying process before engaging suppliers. Just as customers have access to vast new amounts of data, suppliers have access to a lot more information too, and can use this data to learn more about their customers than ever before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Can the Onion Theory bring social media lurkers into the light?
    Development includes de-penetration (slow deterioration of relationship) and dissolution (not every lurker will become a community member, not every community member will become a customer). 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Customer] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Companies churn out miles and miles of content.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Customer] BtoB Content Marketing: Six Places to Find Hidden Content Gems
    The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. While that may or may not be true, marketers often overlook the most obvious of places when searching for valuable information to share with customers. Companies churn out miles and miles of content.
  • LEAD VIEWS  |  THURSDAY, JUNE 3, 2010
    [Customer] Marketing Automation 2.0 – When Sales Met Marketing!
    solutions like LeadForce1 , can easily double up as a sales enablement tool because of their focus on visitor intent which not only reveals the needs and objectives of the prospect but also helps in customizing sales pitches and marketing campaigns around it. I recently came across IDC’s Sales Enablement presentation put together in 2009.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Customer] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] 5 Reasons SMBs Should Be Tracking Marketing Spend
    With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. Using call routing tools that ensure you get a sales call no matter where you are stops that gap between the customer’s inquiry and your response. 'SMBs have a lot on their plates. You can reach target audiences. Want to learn more?
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    “Trends like cloud, mobility and big data are creating a ‘new style of IT’ and transforming what enterprise customers expect and need from technology.”. You need to get to the future, ahead of your customers and be ready to greet them when they arrive.”. Marc Benioff, Salesforce.com CEO. Tweet this! Tweet this! Tweet this!
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? For example, prospects that just subscribed to your blog are probably in the top of your sales funnel; you need to figure out which topics they're interested in, and if they even have the potential to become a customer. Gleanster Research ].
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Only 8% of B2B Companies Heavily Engaged in Social Media
    Here’s a link to the free report: Making Social Media Pay – Rethinking Social Media’s Potential to Bolster B2B Interactions, Customer Loyalty, Revenues and Brand Reputation. According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Marketing Showdown: How to Reach Gen Y
    At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. You already care about how customers  interact with your brand on social media , and you should pay special attention to Generation Y. If The topic of our showdown was employment at start-ups.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Customer] Lead Scoring: What’s Hot and What’s Not
    Just to be thorough, I’ll mention relationship scoring, such as previous relationship (ex-customer, etc.) How are your existing customers behaving? by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales?
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Customer] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
    By keeping your website evolving with new articles you are not only increasing traffic but also increasing the amount of time each of these people spends on your page which ultimately translates into more customers or subscribers. Getting people to read beyond the fold meant giving them a reason to continue. Let Them Know. Photos.
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Customer] Why Marketers Should Care About the Rise of the E-Book
    As a marketer, this opens the potential situations and opportunities you have to interact with potential customers. It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Customer] Convincing Your Boss in the Value of Social Media [Marketing Cast]
    Follow the Steps of Your Customers. If your existing and potential customers, and the media, and the analysts are using social networking, then you have to be using that too," says David. Have you faced challenges when explaining to your senior management that social media is worth your time and effort? Share Examples of Success.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 25, 2011
    [Customer] How often to send B2B lead acquisition efforts? Find your Uncle Harry.
    Here’s the story: Many years ago, an insurance company that sold primarily through direct mail was trying to determine how often it should mail offers to its base of prospective customers. Several months ago, a prospective B2B client called me for messaging help on her company’s sales-generation email program. Who’s he?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.  No more. These days, the sales person has lost control.  But there’s more. 
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Customer] The Next Big Thing for Marketers: Social Magazines
    If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Social Segmentation - Many large companies still publish magazines and distribute them to their B2B customers as a method of nurturing and educating potential buyers.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Customer] 10 Steps to Better Visual Marketing With Canva
    4) Create custom Pinterest layouts. Using the custom templates as a starting point for your initial designs can help you find what is popular with your audience, and as you become more comfortable with your design skills, you can start from scratch with the pre-set size in Canva or even remix your own creations. Tweets from Twitter.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Customer] Maximizing Event Effectiveness 3 Ways
    If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
    12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
  • ONPATH  |  WEDNESDAY, JANUARY 23, 2013
    [Customer] Undercover Sales Boss (Webinar) February 13, 2013
    Are sales and marketing aligned in what our customers want and need? Do we clearly understand our customer’s issues before proposing a solution? Are we effective at producing year-over-year revenue growth from our customers? Have you ever watched the TV show Undercover Boss ? Register today. Can't attend? No problem.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Customer] How to Make Your B2B Content Marketing More Successful
    by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? ary content mediums. Need more help?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Customer] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment. 
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Customer] 8 Steps To Build A Content Hub That Converts [Slides]
    Stories from your customer’s point of view on how what you sell has helped them. 'Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. It is about telling stories.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Customer] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Marketing data, including customer and sales information, is some of the most valuable information within an organization. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 11, 2013
    [Customer] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
    Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., she explained.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Customer] 3 Avenues to Content Segmentation Success
    Constant” Drive: Your Delivery Content In this day and age, our customers are always on and easily accessible. This definitely requires organization, but with good planning it will help you produce a steady stream of information for your customers. Have your CEO write a blog, or that next email include the testimonial of a customer.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Customer] How to Create a Sales Enablement Culture in Your B2B Company
    Sit down both marketing and sales in one room, and have both departments map out the customer journey together, including buyer personas, and delegate the responsibilities of each department along the way as well. This shift is causing some companies to hire for sales enablement positions. We get it: it’s a tough situation, but there is hope.
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Customer] Integrated Marketing is back–it’s the new SEO
    Remember integrated marketing is about creating unified, customer-centric messaging. Great content makes for a great user experience and that is what “putting the customer first” is all about. 'Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. Social media. Links.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Customer] The 10 Best B2B Instagram Profiles
    This means their followers (who could be a combination of customers, prospects, employees and partners) have liked and commented on their photos and videos. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Fedex.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Customer] Writing Web Content that Gets Results: Questions
    How well do you know your customers’  challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing  is a buzz word not just because marketing people like new buzzes.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Customer] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Customer] A Logo is Not a Brand: B2B Marketing and Social Media
    The entire experience, from market education through purchase to service quality and the customer experience affect our brand. I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. Which is “robust and full-featured”?
  • BLOG MY CALLS  |  FRIDAY, JUNE 28, 2013
    [Customer] SMB Marketing Q&A With Main Street ROI's Phil Frost
    For search advertising to make sense, your ideal customers must be going to search engines like Google, Yahoo, and Bing to find your products and services. For display advertising to make sense, you need a way to target your ideal customer while she is surfing around on other websites. Want more Google AdWords tips?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Customer] How a Small VC's Commitment to Content Made a BIG Difference
    When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Customer] New Chart: Survey Says Inbound Marketing Budgets on the Rise
    Success includes lead generation and client/customer acquisition: 41% of companies who use Twitter for marketing have acquired a customer from a Twitter-related lead. 41% of companies that use LinkedIn for marketing have acquired a customer from that source. 43% of companies using Facebook have acquired a customer.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Customer] The Most Important Social Media Influencer For Retailers
    hope it’s understood at this point that although the size of your audience matters, it doesn’t mean much unless you’re building a network of: Existing customers who (as a result of your social media efforts) will spend more, buy more often, or spread the word about your business. In most cases, these two go hand in hand. Simple enough?
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Customer] 4 Failing Marketing Relationships You Need to Fix ASAP
    Are you actually connecting with your customers through email? If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. 2) Between You and Your Customer. Companies need to have a great brand and customer relationships, too.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] 6 Ways to Make Your Marketing to Tradesmen More Effective
    You know who your customers and potential customers are. We’ve always been advocates of tying your messages to various touch points for your customers. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 3, 2012
    [Customer] 5 Marketing Tips That We Could Learn from Celebrities
    By truly understanding your customer’s pain points you become a “trusted” adviser. Keep in mind that customers and sales leads can tell when you aren’t passionate about what you do. 3) Communicate in the Language of Your Audience – If your customers have no idea what you’re saying, your message becomes lost.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] How To Be A Better Listener in Content Marketing
    You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Customer] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    Create a customized site Have you ever gone to a website where there is so much good info and you wish you could keep it in one place? The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
  • BIZNOLOGY  |  MONDAY, JUNE 30, 2014
    [Customer] Stop putting account links in your emails
    know that many companies have already taken this step, but I have seen several emails that make this mistake recently and we just need to treat our customers better than that. 'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 12, 2011
    [Customer] 6 Social Media Marketing Strategy Mistakes to Avoid
    Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
  • WRITTENT  |  THURSDAY, JULY 25, 2013
    [Customer] 10 Actionable Blog Tricks to Skyrocket Your Sales
    It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. It should be a natural extension of your customer-focused strategy, enacted by matching content to the key terms your prospects are using to find answers.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Customer] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. 'Privacy stewardship must be the central essence of any organization’s digital DNA.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely! Are marketers scared of video?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 22, 2011
    [Customer] A B2B Marketer’s Wish List for 2012
    With so many different platforms, forums, channels, etc to engage prospects and customers online, having one tool to pull it all together can be a huge time saver – not to mention a sanity saver as well. by Andrew Moravick | Tweet this Another year is quickly passing, and with it annual marketing plans are coming to a close. Integrated apps.
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