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  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] B2B Marketers Need to Get on Board with Social Media… NOW!
    The report found that almost two-thirds of B2B marketing executives view social media as an “important” channel to interact with customers, partners, and stakeholders. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily. Revenue. Revenue Performance
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Customer] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. It’s only when you want to start customizing the look of a site that you need to delve into CSS. However, if you do want to do some customization, you’ll need to come up to speed on CSS. Today’s question: What is CSS?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] The Disruptive Technology that will Replace Facebook
    Because Facebook doesn’t put its customers first, it is highly vulnerable to  a new, disruptive technology. By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Customer] 3 Best Practices for Creating a Lead-Scoring Matrix
    Creating a lead-scoring matrix takes lead management to a new level by formalizing and honing your processes for optimized customer engagement and, ultimately, increased revenues from new and repeat sales. Offline/custom events – Trade shows attended, other types of physical events. Enter the matrix. The lead-scoring matrix, that is.).
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Customer] 12 Ways to Get Your Sales Team’s Phones Ringing
    What’s more, 60% of the time Americans spend with online retail occurs on mobile devices—a trend that Zappos has found enormous success with in regard to their app and their customer service philosophy. This can be a change of zeitgeist for businesses who have gotten used to communicating with customers via email and “contact us” boxes only.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Customer] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. 2) Claim your page’s custom, branded URL. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. The Bottom Line. Want to learn more?
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Customer] What Matters to You in a Marketing Publication? [Poll]
    On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Other posts of note include –. Example posts include –.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 4, 2014
    [Customer] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
    The breakdown of that data is even higher when you look at groups that likely contain your customers. It is easy to sign up for a Twitter account, but hard for many B2B marketers to embrace the platform and share information that is of value to their customers. have done this for many years myself. Or maybe they are right. Opinions.
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Customer] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. Customers don''t want to hear a good story from you. Affirm a customers'' choice. Provoke your customers. Recently we hosted a webinar with social selling expert , Jeff Molander. Spark inquiry.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Customer] Finding The Time To Tweet or Blog?
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share Social media is intimidating to a large number of people. But But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] Three Tips for Improving Content Marketing ROI
    It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing is now a way of life for B2B businesses. Obviously the best way to do this is to generate valuable, engaging content. “ .
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Customer] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Participating in LinkedIn groups is a great way to increase visibility and interact with colleagues in your field, as well as potential customers. Look for a unique way to zero in on something that is important to your prospects, customers and colleagues in the industry. But don’t stop at just contributing to groups as a member.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Customer] Infographic Dos, Don’ts and Must-Haves
    It can be tempting to try to cram every piece of information you have on your industry or customer base into an infographic. As an extra bonus here’s an infographic about infographics from Customer Magnetism : This post contributed by guest author, Yael Grauer. Maintain a clear focus. Keep the ‘graphic’ in infographic.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, AUGUST 8, 2015
    [Customer] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
    Other applications include using presence on an intent list as a data point in a lead score, reaching out to dormant leads or current customers who suddenly register on intent lists, and tailoring messages based on the which topics the intent vendor finds an individual is consuming. But intent data is a complicated topic. What is intent data?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] In marketing, authenticity is the new black
    “How can we get our customers to think we are authentic?” Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
  • E-LIGN  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] 10 KPIs to Prove Your Inbound Marketing is Working
    These metrics are easily manipulated, and do not correlate to the calculations that matter: active or repeat customers, engagement, the cost of new business, and revenues and profits. KPI’s are paramount – key performance indicators – to help you understand your data, make key decisions, and improve your inbound marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Customer] Ad Injection: Whose Media Is This?
    commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. By Merav Chen, {grow} Community Member.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Customer] How Print Publications Impact B2B Content Marketing Development
    Chart: What Content Sources Do Customers Trust? Q. Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. What do you think is generally higher quality?
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Customer] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    You probably don't think it's that groundbreaking because the information is second nature to you, but if you have leads and customers asking you these questions day in and day out, there are hundreds -- if not thousands -- of people to whom your knowledge is groundbreaking. Blogging's for young people. I'm not a good writer. It's too hard.".
  • MARKETING ACTION  |  THURSDAY, MAY 30, 2013
    [Customer] Email Marketing Alert: New Gmail Inbox On The Way!
    Recipients will have the ability to customize the new inbox by choosing to display only the tabs they want, and they will be able to set filters so email is directed a particular tab. Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. Email Marketing email marketing Gmai
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Customer] 9 Common and Costly B2B Social Media Marketing Mistakes
    Not all social media followers can become customers for your B2B company, but many of them might be able to share content or take an action online that could refer a customer. Social media can have many applications for a business, including customer service, public relations, and recruiting. Solve for customers.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Customer] 3 Reasons Why SEO & PPC Are More Powerful Together
    Moreover, potential customers see companies with multiple listings as being more established and trustworthy. 2. Remarketing campaigns are paid ads that target customers that have visited your website, but did not convert. We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days.
  • REVENUE JOURNAL  |  MONDAY, NOVEMBER 21, 2011
    [Customer] Stop reading all that advice. Start interviewing.
    If you stopped reading EVERYTHING you read about marketing and sales, and spent that time over the next two weeks interviewing your customers, you'd be so far ahead, you would barely be able to contain your joy and enthusiasm. know, because I do this for my clients, and that's what happens to them. "Now we know what to do!"
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Customer] Can Sales Grow Your Marketing Database? [Chart]
    We looked at customers who grew their database the most in the past six months, and we noticed that organizations who had even a few sales people using these tools grew their reach much faster than those who did not use these tools at all.   What if every salesperson in your organization could be helping you grow your reach this very instant?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Customer] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • MARKETING ACTION  |  THURSDAY, AUGUST 22, 2013
    [Customer] Jay Baer Crushes the 11 Big Myths About Social and Content Marketing
    Social is for creating new customers. You’re in luck. And so are we.) Content marketing luminary Jay Baer will deliver what promises to be a very fast, fun, furious webinar called “ Reality Check: Crushing the 11 Big Myths About Social  and Content Marketing ” on Wednesday, August 28, 2013, at 11:00 AM PT. Social will kill email. False?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Customer] Web Analytics 2.0 – It’s Not All About the Web.
    What many of our clients are struggling with today is not that they need to be on the Web and have a digital and/or Web strategy, but rather how to optimize and integrate customer engagement via the Web channel and across all online and offline customer communications. Bill Harriss. So we all know we need to be on the Web. success.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    Well, for one thing, we’ve all heard the statistics that multichannel customers are more profitable than single channel customers.  Developing channel-appropriate communications focused on the customer (and not the channel). Customers are not asked for channel preference. Profile online and offline customers and compare.
  • B2B LEAD BLOG   |  TUESDAY, MARCH 22, 2011
    [Customer] How Content Strategy is Transforming an Entire Marketing and Sales Organization
    She explained why it’s critical to: Deeply understand your potential customers, what they want and when they want it, and gain alignment around that from your entire organization. View webinar replay: How ECI Telecom Developed a Content-Marketing Program from Concept to Completion and the Surprising Results from B2B Lead Roundtable on Vimeo.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Customer] What Makes A Successful Social Executive?
    Michael Krigsman, CEO of Asuret and analyst at ZDNet, pointed out that social executives tend to speak for themselves. “In today’s world, the social imperative requires innovative executives to reach out and touch customers, partners, employees, and other stakeholders directly—without intermediaries.  They are confident (i.e.,
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Customer] Tom Peters @tom_peters Podcast: 2015 Disruptive Trends and Predictions #NewWaytoWork
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. Thompson (@ RobertHThompson) and Mike Neiss ( @mneiss ) predict. FOR EWORD by David C.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] 2015 Sales Predictions
    This has to do with the customers need to quickly take action, their existing knowledge and margin/COS pressures. 2015 Sales Predictions. KEN : I wrote this magazine column last November (2014), I thought it might be fun to hear your thoughts on my predictions. Becoming “brilliant in sales execution” during each stage is critical.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer] A 5-Step Recipe to Snag Subscribers’ Attention
    Maybe your loyal customers receive a free gift with their purchase, or a gift card when referring a friend. ” When you’re creating your next email, inspire your customers. You want your emails to stand out, grab attention and make your readers take action. To create a killer subject line you should: Be creative.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer] 10 Guaranteed Ways to Get More Google+ Page Followers
    As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Or perhaps use Hangouts to conduct focus groups with some of your fans or customers. Where's the value?
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Customer] Are you doing webinars for lead gen? You should be.
    Also, make sure your sales people are sending invitations to their prospects and customers. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. understand why many companies might be hesitant about doing webinars.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Customer] How to Turn Your Blog Subscribers Into Valuable Business Leads
    Note: HubSpot customers on the new COS can easily set up this automatic welcome email using Workflows.). With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick. What I''m talking about here is blog optimization.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Customer] How Opting People OUT Can Actually Improve Your Email Marketing
    That way, Fab stands a chance of alerting recipients as to what's going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Customer] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    How can you break through this constant mass of stuff and not only get in front of, but truly engage your potential customers? In this article, I’ll explain a three-step process for finding and delivering what your customers are looking for. And there’s a lot of noise! It’s incredibly daunting for marketers. Ready for it?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 23, 2015
    [Customer] 12 Time-Saving Tools for Administrative Tasks
    You will also receive a productivity score, which you can customize. While you’re producing your invoices, you can include custom messages and designate whether or not you’ll accept credit card payments. When you own or work for a small business, you know what it’s like to work hard. Time Management. RescueTime.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer] A Few Reasons Why Voice is Vital to Your Call Analytics
    How do you know if your customers are happy? True insight into the conversations agents are having – including the very voice of your customers – is vital to optimizing call conversions. Below are a few ways including the voice of your customers in your call analytics helps your business. Why should you care? Call Tracking
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Customer] How to Write a Resume: The Ultimate Checklist of Resume Tips
    If you have your hiring manager's name, have you customized any communications that address him or her? Have you customized your resume for the specific job you're applying to? I can't think of many tasks people dread more than writing a resume. and somehow, your resume still goes out with your name as Corey Ridon from HubStop.
  • BLOG MY CALLS  |  MONDAY, MARCH 18, 2013
    [Customer] Mobile Click-to-Call Without Call Tracking Is Dumb
    Click-to-Call marketing is an excellent advertising medium when you want a high value lead, that yields higher conversions through inbound customer calls. So when customers look for a product or any service on smartphone, they often prefer to call a business rather than visit its website. made this mistake on the metro.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Customer] Five B2B marketing beliefs and trends debunked
    With machine tools it is probably close to 10%, as this is a very complex high value sale and no website can begin to address the buying questions and customization needed. First a disclaimer – I’m an “old” salesperson!  B2B is a market. Why am I pointing out the obvious?  60% of the buying process is completed before contact with vendors.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Website Content Must Address What’s Keeping Engineers up at Night
    wiki or a customer forum is another option. These content platforms can provide valuable feedback from customers and end users. Allow 24/7 online access to maintenance data on all installed equipment in order for customers to plan their own preventive maintenance program and follow their assets from cradle to grave. Security.
  • MARKETING ACTION  |  MONDAY, OCTOBER 5, 2015
    [Customer] Modern Email: Still Winning Friends and Influencing People: Part 2
    Now marketing is responsible not only for managing the buyer’s journey from the time a customer first hears about a brand but through to the sale, which requires a lot of alignment with sales, agreement with sales. Even beyond that, we work really closely with customer success. That’s across sales, across customer success.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] The 9 Worst Ways to Use LinkedIn for Business
    The “Answers” section of LinkedIn, where people go to ask their business-related questions, is a place where businesses establish themselves as industry experts and even find new customers. By adding custom anchor text to the website links on your profile, the links will pass higher-quality SEO authority. Of course not.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 20, 2012
    [Customer] The Most Important Social Media Influencer For Retailers
    hope it’s understood at this point that although the size of your audience matters, it doesn’t mean much unless you’re building a network of: Existing customers who (as a result of your social media efforts) will spend more, buy more often, or spread the word about your business. In most cases, these two go hand in hand. Simple enough?
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors. Expect more now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] How Dreamforce Boosts Lead Generation [CHART]
    With many of our customers using  salesforce.com  AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on  lead generation  over the past few years. Considering Dreamforce was held different months each year (Sept., makes the data even more compelling. 
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Common customer questions – This can form the bedrock of your blogging foundation. Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Woo-hoo!
  • ANNUITAS  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
    Know Thy Customer. Perhaps if they had done a better job of getting to know their customer, they would have known the answer. This episode illustrates the fact that most executives don’t truly understand their customers.  Because their customer interaction is often limited to the top 5% of their customer base. 
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Customer] A Beginner's Guide to Creating Visual Content [Free Ebook]
    We live in an age of information overload. Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! It’s no wonder our attention spans for one piece of information is shrinking.
  • CMO ESSENTIALS  |  THURSDAY, JULY 23, 2015
    [Customer] How Video Marketing Killed the Viral Star…
    In the aptly titled report (if I do say so myself) Getting More than “Going Viral…” Sophistication in Video Marketing , the findings show that the top marketing initiative pursued by 85% of video marketers is lead generation / customer acquisition. Or. “ The board doesn’t think we have enough awareness. Let’s look at the facts.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Customer] Mobile Experiences Have a Long Way to Go…How’s Yours?
    Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. But because this transformation happened so quickly, many marketers are still playing catch-up when it comes to optimizing mobile experiences for their customers. Mobile Marketing
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Customer] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Problem: Sounding too scripted can deter potential customers from listening to you explain why you are calling them. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. Solution: Asking them if they know that your product is cheaper, faster, newer, etc. could spark your prospect’s interest.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [Customer] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Their findings indicate that sensitivity toward customer feedback matter far more than your company’s budget. 5. The company was creating custom marketing materials, but they lacked a comprehensive content strategy. Content marketers need to be empathetic, detail-oriented, and tech-savvy. Organizing for Content Marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Customer] February Fan of the Month – Christine “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Customer] 5 Quick Tips for Content Marketing Wins
    While defining and deploying your content marketing strategy, consider a few tips on how to take those articles, blog posts, whitepapers, and social media posts from adequate to effective: Speak Directly to the Customer. This means finding the overlap from broadcast marketing messages and direct feedback from customers.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Customer] All Your B2B Lead Generation Questions Answered
    There is still time to register for free and see all the fantastic presentations , visit the virtual trade show booths and participate in expert chats with ReachForce lead data experts and find out about customer implementations. We also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Customer] 8 Simple Strategies: Take Your Blog From Blah to Brilliant
    Taking a strong stand on your area of expertise will not only differentiate your blog from others, it will start attracting those readers and customers who share those opinions as well – and that means more ideal customers for you. Blogs are now the norm. Make your blog name memorable and fun. Take a stand. News & Notes
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Customer] Optimize Your Tradeshow Presence
    The news can be a game changer such as a new product, partnership or customer. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. "conference hall" by shinemy via Flickr. Announce News.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 20, 2012
    [Customer] Putting enough resources into your search engine profile?
    It can also help you connect with your customers and fans, helping promote your business. It enables you to put out content that your customers are using to find you (and your competitors), enables you to get key words and phrases into your content, In closing. No, we're not talking about Search Engine Optimization (SEO).
  • CONFLUENT FORMS  |  MONDAY, AUGUST 20, 2012
    [Customer] Are you putting enough resources into your search engine profile?
    It can also help you connect with your customers and fans, helping promote your business. It enables you to put out content that your customers are using to find you (and your competitors), enables you to get key words and phrases into your content, In closing. No, we're not talking about Search Engine Optimization (SEO).
  • B2BBLOGGERS  |  TUESDAY, APRIL 27, 2010
    [Customer] Conduct a Content Audit For Your Content Marketing Strategy.
    Campaign Message matrix is a grid with the customer buying process and other variables laid out in a visual manner. You’ll find a sample Campaign Message Matrix on the Free Tools page at Find New Customers.) Those companies are undoubtedly asking themselves Is our content really working? Is it engaging our target audience?
  • READYPULSE  |  TUESDAY, NOVEMBER 5, 2013
    [Customer] Consumers Approve User Generated Commerce
    It’s important to connect and have conversations with customers, and a brand can’t do this with just a website. How can customers see products from different points of view? Social photos help me get a better idea about the product from the point of view of a real customer. Alice Chan. LG: What makes you loyal to a brand?
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Customer] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    This is perhaps an indication of how this part of the world recognizes that this will be how to reach millions of customers and are rushing to understand and use this terminology to attract worldwide customers who wish to break into this market. ?? ??????????? ????????????? ?????????? ! (Or “Long live marketing automation!”).
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] The Growth Show: A VC's Advice on Content, Cash & Churn
    Why does that actually matter and how does it impact growth? A: If you get an annual prepayment, basically what’s happening is your customer is lending you money to grow for free. If you can "borrow" money from your customers to help your business grow, you’re going to grow significantly faster. Tomasz Tunguz. That’s unbelievable.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Customer] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    So, why isn’t the Web a market in the sense that it represents potential customers? This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] Why Blog? The Benefits of Blogging for Business and Marketing
    The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer?
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. As you can see here, we've set a SMART goal that actually shows how moving marketing metrics increases customer count. 2) Identify Your Roadblocks. So focus on what matters -- leads, customers, and revenue.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Customer] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. Consider the customization demands of an educational institution, for example. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences.
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 3, 2015
    [Customer] Top Call Tracking FAQs
    Custom call tracking solutions boast custom filtering and routing features so you can qualify calls before they reach your sales floor or call center; calls can even be routed based on conditions such as day or time, while some can be filtered based on caller responses to custom voice prompts. 3. How Do I Set Up Call Tracking?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Customer] 8 Ways to Make Your Content More Like Personal Conversations
    Reflect on your great personal connections with current prospects and customers, as well as on stories and anecdotes your colleagues in marketing and sales share with you about their successful connections. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. Q&A.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Customer] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    ” He outlines four steps for local businesses to make the most of Google+, from creating a Google+ account and verifying ownership to enhancing the content on your Google+ Brand Page: “you can add a custom cover photo, create posts, add photos and even videos.” Image credit: Small Business Ideas Blog. But It Works Nicely.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    This presents the need for marketers to integrate their channels for a uniformed customer experience. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Chief Marketer. Via CMO.com.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Customer] How to Learn Social Media Marketing: 41 Resources for Beginners
    You''ll either have a lot of success interacting with your customers, or you''ll see little results. Go where your customers are. Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. This is not going to bring results.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Improve Your B2B Social Media Planning without a Mind Reader
    Have you ever wished for a crystal ball so you could gaze deeply into the thoughts and needs of your customers? Sometimes B2B social media can feel like playing Go Fish with only half the deck. You’ve only got a dolphin and all they ever want is a shark. Nobody wins… much less your business. Conducting a Social Media Audit.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Customer] The Best Ways To Promote New Products on Instagram
    Additionally, always make sure to post a mix of products and fun stuff, like photos of employees, events, or relevant memes to give your customers a behind-the-scenes look into your business. You’ll still need to work to promote it and get seen by both existing and potential customers. Image quality and design. Image content.
  • MARKETING ACTION  |  THURSDAY, JANUARY 24, 2013
    [Customer] 6 Tips for Productive Prospecting
    Know your best customers , the ones you want to replicate. It comes to every salesperson: That time when the top of your funnel just isn’t full enough, your opps are a little too lean. The marketing team is running full out, but you just need a little more. Here are six ways to make prospecting productive. Be real. Focus. Never argue.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] Reaching Professional Tradesman: Why Content Marketing Works When Advertising Might Not
    Translation: give your customers the info they need when they need it. Here are some tips: Leverage the social media platforms where your customers hang out. Tap into sources your customers trust, like trade associations. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Razorfish found that: 50% of U.S. 75+% of U.S.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Customer] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making. Read it!
  • B2B MARKETING MENTOR  |  MONDAY, FEBRUARY 6, 2012
    [Customer] 5 Social Media Strategies for B2B Sales Success
    The key to prospecting is finding customers with a problem you can solve. Refine your searches to social media channels your target customers use, such as by relevant industry hashtags on Twitter or industry-specific groups on LinkedIn or Facebook. As the report notes, larger deal sizes involve more complex buying processes.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Customer] Interview with Gregg Thaler from RingLead
    Many times it’s your customers or existing prospects. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Garbage out.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Customer] What Marketing Org Charts Tell You About The Business
    recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition . Organizational charts are an interesting thing.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Four Dumb Ways to Prevent Revenue
    We’ve been afraid of our customers for some time now, and we deal with that by forcing them into horrible IVR systems, making them fill in forms describing the problem they can’t describe and ensuring there is no reasonable way for them to reach a human being on their first try. Dumb Company #1. Dumb Company #2.
  • I-SCOOP  |  SUNDAY, FEBRUARY 24, 2013
    [Customer] How many content sources does your buyer consult?
    With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and the fragmentation of the media landscape, the attention of the (prospective) customer is not that easy to get. People proactively look for information themselves.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 6, 2014
    [Customer] 4 Hot Marketing Topics for 2014
    Incenting loyal customers to talk up a brand, especially in social media, is an incredibly efficient way to go to market. Consumers are fickle and are constantly being offered new and different deals in the hope to enroll them as loyal customers. A new year means new budgets, new priorities, new alignments and new worries.  
  • LEADERSHIP  |  TUESDAY, OCTOBER 8, 2013
    [Customer] “Change Before You Have To”…Think Conversion NOW
    Your prospects and customers need to see words translate into action. Try these Simple Ways to Grow Customer Engagement. You want to be where your customers are and you want to establish thought leadership with content that resonates with them. Yet, he is among the most respected business leaders of our time. Be original.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog: It All Begins with Trust
    Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    share your passion. I can’t stop talking about Mack Collier’s book  Think Like a Rock Star  because I truly believe in the message (customer appreciation over customer acquisition), and feel sure it will benefit others. But when I looked at my calendar, it was jam-packed. At this point, as C.C. Sounds exciting, right?
  • 6SENSE  |  THURSDAY, DECEMBER 17, 2015
    [Customer] Welcome to the 6sense Family Christine Heckart!
    And I’m proud to say the first and most important criteria was ‘they need to be a woman,’ followed by deep domain expertise and our customers’ perspective. One of 50 most powerful women in technology brings 27 years of experience to the 6sense board of directors  . Christine is everything we were looking for and so much more. She had it all.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer] Demand Generation Strategy Rules NOT to be Broken
    Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Don’t build a strategy around a tactic. Get out there. Talk to prospects.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Customer] Meet Your New Chief Marketing Officer, Jeff Ogden
    Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • SAZBEAN  |  THURSDAY, JUNE 23, 2011
    [Customer] Cross Posting Updates to Different Social Networks Ok Sometimes
    While social media is constantly evolving, there are also different needs from different customers (which is always the case). Never miss any opportunity to customize your content for the audience/tone/capabilities/format of each channel. personally think that what you should do on social media depends on the needs of your customers.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Customer] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Get closer to customers to learn what’s important to them and what they value. Use that information when interacting with prospective customers to show you understand the issues and challenges they face. How Customers Choose Solution Providers (ITSMA, 2009) [paid research]. What this Brief Covered. Presentation.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] Are Infographics Becoming Too Complex?
    There’s  no better way to attract new customers than with a clever graphic. Some famous infographics are so popular, that they have successfully built brand loyalty in customers. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time. Get Your Point Across.
  • VOLACCI  |  TUESDAY, OCTOBER 15, 2013
    [Customer] Drupal is the Marketer’s CMS
    From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake. Each Drupal website I have seen has been perfectly customized to meet the needs of each client in a unique way. Drupal is Flexible. These changes can range from fixing our URL structure to building an entirely new content type.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Customer] Web Presence Optimization, Reloaded
    If your potential customers can’t find you, they can’t buy from you. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Here once again,  for visual types, is web presence optimization in picture form.
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