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  • ACT-ON  |  FRIDAY, JUNE 3, 2016
    [Customer] How a Baker’s Dozen Years Changed Email & Deliverability
    The next step, the ability to manage leads and customer on an account basis , is already here. The good news: You have options and should adopt multiple marketing outreach strategies to connect with your customer when and wherever he or she may be. And what protects our customers should be good for us, too. As the U.S.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Cool Stuff Manufactured in America
    Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. Click here to view the embedded video. Click here to view the embedded video.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Customer] Don’t Take “Selling” Out of Content Marketing
    These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Customer] Personality – The Missing Ingredient in B2B Marketing today
    Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand GenerationAfter watching me, please visit Personality What do you think? We love comments and people who share.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 4, 2013
    [Customer] Top 10 B2B Social Media Posts of 2012
    It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. It isn’t their fault.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Three Emails You Should Send in March to Capitalize on the Madness
    Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] So…What’s the Relevance of the Marketo IPO?
    Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Week in Review - Feb 10th
    Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Next week is Valentine's Day. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! Noticing a theme? Will Content Marketing Destroy Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Customer] Maybe using LESS social media is the path to online success
    But the shelf life is fantastic, and the potential to repurpose it can make it a goldmine of value for your business and your customers. By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Self Promotion is a Necessity.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Customer] High Impact Marketing from a Low Budget Business
    Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Customer] Are the bad guys winning?
    And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. That’s right. We have GREAT. That''s right.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Customer] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Christine Erickson shares a compilation of some of the dumbest placements and uses of QR codes, such as across subway tracks (or great placement–if you are trying to actually kill your target customers), in subway cars (for products you wouldn’t be caught dead scanning), on billboards, and more. by Bit Rebels. 31 Jokes for NERDS!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Customer] A proud American company that never understood digital
    Their services include free, unlimited storage and 100 percent customer satisfaction guarantee. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The name. The technology. The resources.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Customer] Seasonal Autoresponders
    Messages that follow up on transactions customers have already initiated, research shows, produce an average open rate of around 50 percent, more than twice that of online newsletters. In short, go for the heart in keeping with the old adage “Customers may forget what you said, but they’ll never forget how you made them feel.”
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Customer] Sales Leadership: Compensation and Summer Fun
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Customer] 8 Technologies Marketers Should be Thankful For
    Customer Relationship Management (CRM) Systems. Fortunately for marketers who need to have in depth conversations or attend events with customers, prospects or peers, web conferencing and teleconferencing can be a time and mile saving substitute for face-to-face engagements. Web and Mobile Apps. Social Media. Smart phones and Tablets.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] Top 5 Mistakes to Avoid on Your Company Blog
    But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Have an account? We ‘Heart’ It! Your goals should drive your content.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Customer] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. //. The blog you are reading and the site you are visiting is built with HubSpot. I’m already happy I can. Click title to read more
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] The Fast Food Guide to Good Cause Marketing
    In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money. The success of cause marketing hinges on customer involvement. And with good reason: Customers are generous change makers. They called it cause marketing. What is cause marketing?
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Your business should be blogging (actively!)
    A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Salesfusion version 8.3
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Customer] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Interesting Infographics: Blueprint for The Perfect Blog Post
    Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. It’s 2014 so by now, we know that blogging is required for B2B lead generation. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
  • LEADERSHIP  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Your ROI is in the Mail
    They’re not wrong – research shows that customers spend 25% more when businesses combine direct and email marketing, with prospects 10-20% more likely to convert on direct mail. Using both approaches boosts brand awareness and recall, and creates a user-friendly customer experience. But don’t throw out your stamp collection just yet.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [Customer] The Human Element of Sales and Marketing
    Stay tuned… How Are DiscoverOrg's Customers Using Sales Intelligence to Increase Sales Effectiveness & Drive Revenue? “Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. This could teach us a lot about a human approach to sales and marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Customer] Lead Generation That Converts Leads into Sales Opportunities
    Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. challenge. Create a marketing funnel .
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Customer] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    And messaging centers around real-time feedback from customers or around current events that happen. Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers. Ideas must be developed in minutes rather than days or weeks.  Real-Time Marketing in the Dark. The Theory. Totaled it.”
  • SNAPAPP  |  WEDNESDAY, JULY 22, 2015
    [Customer] Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015
    Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. The problem? So what’s a marketer to do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Customer] Deleting Your Social Media Business Page? Read This First.
    recent Sprout Social report shows that 1 in 3 customers are willing to go to a competitor when ignored. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster?
  • CRIMSON MARKETING  |  MONDAY, JULY 8, 2013
    [Customer] 3 Benefits of the Content Marketer, Sales Rep Friendship
    Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.” . They’re the ones who have a deeper knowledge and understanding of what are your customers’ needs. Content is about more than just inbound. ” .
  • PAUL GILLIN  |  TUESDAY, MAY 15, 2012
    [Customer] A Chance for CIOs to Lead in Social Business
    Study after study has documented that companies are doing a poor job of measuring the results of their social media marketing efforts and have made only weak attempts to integrate customer service data and so-called “social CRM” to create a holistic view of their customers. Not surprisingly, marketing topped the list.
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Customer] Top 5 Myths About Conversion Rate Optimization
    For example: When the watch brand Seiko used an A/B test to promote price vs. authenticity of their watches, they learned that customers valued the non-counterfeit messaging much more than the low price. for more relevant messaging with their customers.  . 4. Are there holes in the conversion funnel that are leaking customers?
  • CONFLUENT FORMS  |  THURSDAY, JULY 18, 2013
    [Customer] Your website can be your best salesman (but probably isn't)
    Any mention of customer or client captures? These considerations can not outweigh the goal fulfillment, they must be considered secondary, otherwise the look of your site will get in the way of the site''s primary mission: to land you a customer. Any mention of goals being fulfilled (besides their ease of maintenance)?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 19, 2012
    [Customer] Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand
    Social media is the ideal tool for B2B companies seeking the deeper level of connection with customers and prospects that will build their brand and drive revenue growth. With that in mind, explore each social media platform as a unique venue and learn how your customers use that site versus others. Monitor Customer Sentiments.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer] How to Write a Cold Email That'll Actually Get a Response
    So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. If you've interviewed a colleague of theirs or spoken to someone that they know, include that in your pitch (in sales this could be a case study or a local customer reference). For some of them, we had an "in."
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Customer] Why I Hate Tuesdays
    Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. It’s crazy.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer] How to Figure Out the Next Step in Your Career [Quiz]
    Each tip is paired with customized articles, ebooks, videos, and more that will help you score visibility for your work and bring value to your company. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. No five year plan? No problem.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Customer] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Ask questions in Questions and Answers to get a feel for what customers and prospects want or think. Share useful articles and resources that will be of interest to customers and prospects. Request LinkedIn recommendation from happy customers willing to provide testimonials. Put your LinkedIn Account to Work.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Email Metrics that Matter: Key Data for the Holiday Season
    You can address both these concerns with one customer-friendly preference center. Letting customers pick which topics they want to hear from you about makes targeting easier – and far more accurate. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. The opt-down option.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Customer] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. When weighing the value of an event, ask yourself these questions: Are my current and potential customers likely to be there too?
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Customer] 8 Killer Tips for More, Better, Earned Media
    For example, when a customer tweets “Best software ever!” When a customer comments “Terrible customer service” on Yelp about your company – that is earned media. It might be the result of your deliberate promotional strategy, such as when you send out a press release and then get a story in a newspaper or magazine.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [Customer] The Awesome Power of Story
    Special guest speaker Jeff Ogden of Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. Breaking Bad.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Customer] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. clients, customers and prospects)? your insights and opinions, news, trends, and other concerns and hot topics) that is near and dear to your clients, customers and prospects. Let’s investigate.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Business Karma
    With my mind uncluttered by the day to day execution of my business plan, I can think about the philosophy behind what I am trying to accomplish, and what that means to my customers and my company. More than once I have sent a potential customer away when I could have convinced them to buy. love vacation time, absolutely love it.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] The Critical Importance of Marketing Specialization
    Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post.  I didn’t notice it but another top marketing expert, Ruth Stevens, sure did, a nice lady I have known for years and years and someone I met in NYC too. Why download How to Find New Customers? Ruth Stevens. Ruth Stevens.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Customer] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Customer] 5 Storytelling Lessons From Game of Thrones
    This emphasis on custom visual content, and its optimization, is one of the major reasons behind GoT ‘s content marketing success, which makes sense when you consider that tweets with photos are 94% more likely to be retweeted. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Twitter.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] 6 Ingenious Microsites You Could Play With All Day
    In a world where much of personal banking become automatic, TD Bank markets themselves as a bank focused on a human-centric customer experience. Easily shareable, a single call-to-action, and it made their customers the stars. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Link ''em.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] PayPal Punished: What Does That Mean for Ecommerce?
    You may want to consider introducing some other options for your customers, though. With so many other options available, you shouldn’t have trouble finding something that fits your needs and makes your customers happy. Most are learning right now, though data isn’t yet available to report. Slap Hurts. Fair enough, right? Ecommerce
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Customer] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Besides giving brands more visibility, this photo-tagging capability could help companies augment their customer delight, public relations, or influencer outreach efforts on Instagram. Sift through their tried-and-true advice to find actionable tips to improve your marketing immediately -- your prospects, leads and customers will thank you.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Customer] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Compel & Not Repel Customers on Facebook. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 3 Small Business Challenges and How to Overcome Them
    In order to stay competitive, your small business must create a customer-centric marketing plan that’s continually solidifying your relationships with your target market. VerticalResponse helps you reach out to customers with fresh content, engage them via social media, and stay ahead of the competition. Scaling & Staffing. Voila!
  • FATHOM  |  TUESDAY, AUGUST 11, 2015
    [Customer] Fathom Social Media Update
    In the coming weeks, businesses will be able to respond to public customer complaints and questions through private messages. To improve efficiency and avoid repetitive questions, the private thread between the Page admin and the customer will include a link to the original comment. Happy reading!  . So, what does this mean for brands?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Customer] The Best Marketing Conferences Of 2015
    The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Let me know if you’ll be there?
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Customer] Successful Sales Coaching Best Practices
    In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. Sales is tough and ongoing sales development is a never ending process. Best known method for onboarding a new hire.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But some findings were a little more unexpected.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty. Step 2: Filling Your Funnel with Qualified Buyers. Yet, they are also the most difficult to optimize.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks. Brunner Inc., The good news?
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of May 12, 2014
    HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014…. 12 Contests on Pinterest (Practical eCommerce). Marketing Strategy
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Customer] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    How creating a direct relationships with their customers has created a competitive advantage. The importance of customer feedback and the right ways to get it. Great entrepreneurs tend to gravitate toward the hard challenges. Harry's offers a great shave at a fair price, and they sell everything direct to the consumer online.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 22, 2012
    [Customer] B2B Marketing, Meet the Law of Attraction
    If you engage them, you have a chance at converting them into customers. It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. What do they want and need? Are you “there” yet?
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Customer] Marketing Automation Means MORE Personalization, Not Less
    Many companies – small and large – are worried that adopting marketing automation means they will lose control of their ability to get to know their customers and prospects; that there target audience will become a bunch of numbers and lead scores. This just isn’t true. Cognitive Technology
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Customer] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Back on the market or going to market? Hot tips from Earnest! But hang in there!
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Customer] 7 reasons an internal slide share library is an imperative
    Custom assembly, while necessary, requires time, effort and knowledge. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? Everyone manages PowerPoint.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Customer] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    This example was spelled out right before the audience members – customers led the early conference sessions by extolling benefits of their vendor capabilities rather than the vendors themselves telling how great they were. More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013  last week in San Diego!
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Tim Cook is transforming the Apple brand
    But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. While Apple is known for its revolutionary product innovations, it is their customer friendly design and services that has always been their hallmark for fame, as well.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Customer] Driving the Right Conversation
    The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by  Matthew Dixon and Brent Adamson , has become a modern sales playbook. In a 2015 follow-up book, “The Challenge Customer: Selling to the Hidden Influencers Who Can Multiply Your Results,” CEB addressed what it called the dark side of consensus.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Using Stories to Liven Up Your B2B Brand Personality in Social Media
    Every interaction, every communication between your company and its customers, employees, partners, investors and the media is expressing an aspect of this personality. Your customers have stories, too, and they’re more than happy to share. Your Customers’ Stories – how they use your products. It’s time to change that. Reliable?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    For my money, though, one of the most interesting social advertising tools on Facebook is the Custom Audiences feature, which allows you to remarket to people who have already visited your website by retargeting them with a customized ad when they go on to use the social platform. increase from 2014. But how do you get started?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Customer] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    These same types of questions came up on a customer call I had earlier this week. I was a little surprised, thinking surely they were the exception. by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. 
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Is Big Data The Future of Marketing?
    And Alan See reiterated that the customer and the  content is king. Our  Future of Marketing  interview series continues with Steve McKee. Steve is the author of    When Growth Stalls ,  the accompanying blog,   Stalled, Stuck or Stale.  He is also President of marketing agency  McKee Wallwork.  You How are you approaching those challenges?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Customer] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Customer] The Necessity of Sharing with Your Competitors
    Sharing with your competitors and having open discussions is not only necessary online, it also opens doors to a much wider audience (of potential customers). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Customer] Four levels of B2B content sharing: Publishing isn't everything
    As  Chris Iafella  reminded us in a post on  content curation for pharma  the other day, though, creating fresh original content is not the only way to provide value to the customers and others with whom you're trying to connect. . Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Customer] This Week in Content Marketing: Content Marketing Predictions for 2015
    We share our top predictions for 2015, including opportunities in book publishing and print magazines, employees as part of marketing, the death of the customer journey metaphor, and demonstrating audience value to the C-suite. 2. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It’s not. 4.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Customer] 3 Ways to Navigate the MarTech Landscape
    For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). If customer marketing and referrals are important, you may need software to drive advocacy. love it! Look at all of these new companies with interesting new offerings. Pride:   MarTech is real. ”).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 20, 2011
    [Customer] Sunday thoughts 3/20/2011
    We started Find New Customers. Here’s a video I created about our awesome and free white paper on B2B lead generation, How to Find New Customers. Jeff Ogden, the Fearless Competitor, and the President of Find New Customers is a B2B lead generation and social media expert. Misc ramblings on a Sunday morning. Why not?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. So, how do those 8% do it?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Customer] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. However, data is the lifeblood of any good lead or customer program. The answer is data. (If you got this right, give yourself a gold star!). Clean It. Consolidate It.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Customer] Does Marketing Increase Revenue?
    Ask Your Customers. Instead, just survey your customers every so often to see whether your marketing decisions have impacted their decisions to make a purchase. If you want to know whether your content makes an impact with customers, just ask them. 2. These customer behaviors are most likely to influence purchases: Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 10, 2012
    [Customer] New research shows Facebook impacting behaviors in formative years
    Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster. Perhaps he underestimated the problem. Not so fast. Numbers like “54%” don’t tell the full story.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Customer] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    So when things started to pop with a totally opposite voice, the customers totally reacted.". Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. This post originally appeared on HubSpot's Agency Post. That should be no surprise. watch a lot of ads.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers.  .
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