CHRIS KOCH | FRIDAY, AUGUST 5, 2011
[Customer] 4 Reasons Why Facebook Stinks for B2B Marketing
It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. Recently, I was preparing a workshop on social media for an ITSMA client. We don’t see the value of it for B2B and we want it off the table. Why not? Relationships, right?
SOCIAL MEDIA B2B | MONDAY, MARCH 17, 2014
[Customer] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
'B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. And social media doesn’t help this problem. Really take a look at it. Are you telling a compelling story?
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Customer] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
For example, your presentation may have proprietary internal data, or perhaps you customized it with your client's logo -- audit your presentation for these details so the content appeals to a general audience. MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. So what gives? Blog Bundle.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 1, 2012
[Customer] 4 Mistakes You Are Making With Your Case Studies
asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. Well executed they can solidify and clarify your benefits in the mind of your prospect.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 23, 2009
[Customer] Savvy Week in Review - October 23
Custom Publishing Budgeting - by @juntajoe The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Customer] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
You can connect over video with current customers to address customer service issues. Businesses often take advantage of LinkedIn company pages for recruiting, but these pages can also be a valuable asset for engaging with customers, informing prospects of the products and services your business provides, and generating leads.
ANYTHING GOES MARKETING | THURSDAY, JANUARY 25, 2007
[Customer] Viral Marketing in B2B - It Works!
B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator.
B2B VOICES | THURSDAY, MAY 31, 2012
[Customer] Live from BMA International Conference: Tapping Into P2P Side of B2B
The biggest one is that there is a lot of emotion involved in becoming a customer, even in a business buy. You need to make it clear that the pain your customer is living with is bigger than the pain of change. It’s been a lot of fun and the speakers have been quite interesting. And that fact has a lot of implications for us.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
[Customer] B2B Technology Buyers Share Their Content Preferences
webinars, product tutorials/demos, marketing videos, and customer testimonials) All respondents were responsible for either making or influencing B2B technology purchases for companies of all sizes. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. You can download it after registering.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 2, 2008
[Customer] YouTube - What is LinkedIn? Part 2
URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). Loading.
HUBSPOT | TUESDAY, JULY 17, 2012
[Customer] An Introduction to 7 of the Most Popular Social Networks for Business
Video is a powerful story-telling mechanism, so it's no wonder marketers are using video to celebrate customer success , get customers excited about an event , or use music to teach someone something new. People expect different type of content on each social media network. Getting to Know Twitter, The Buzz Generator. Think again.
HUBSPOT | THURSDAY, AUGUST 2, 2012
[Customer] 7 Awesome Olympics Campaigns to Inspire Your Marketing
McDonald's best target audience isn't necessarily athletes, but they were able to create an Olympics campaign that caters to their customer base nonetheless -- not to mention who their customer base wants to be. seems like a perfect opportunity for marketers, no? And then there are the elite. Enjoy! P&G's "Thank You, Mom" Campaign.
PUZZLE MARKETER | WEDNESDAY, FEBRUARY 6, 2013
[Customer] Strategies for a Successful Paid Search Campaign
The distinction, although subtle, means that businesses like yours are only paying if a prospect or customer not only sees your advertisement, but is engaged enough to interact with it by clicking the hyperlink. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online.
JUNTA 42 | WEDNESDAY, MARCH 7, 2012
[Customer] 15 Presentation & Public Speaking Tips that Rock
This tactic has delivered two new customers over the years. This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. Taken of my keynote presentation in Slovenia in 2010. Get a speaking wardrobe.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 5, 2010
[Customer] Have You Started a Company Blog? Maybe You Should.
Those who get on board now will have the advantage long term since they will be developing relationships through thought leadership and will become a “go to resource for customers and potentials. Maybe You Should. Blogs are a great way to build thought leadership within specific categories. Maybe you’re missing an opportunity.
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Customer] Sales Intelligence Develops a 1:1 Relationship With Marketing
Marketing professionals are focusing on the use of social media to communicate and engage with their customers and prospects, how that translates into sales is become even more important as a ROI is attached to these activities online. The synergy between our message and the marketing professionals attending the event was obvious.
B2B VOICES | WEDNESDAY, NOVEMBER 24, 2010
[Customer] Beyond Social – What’s Next?
More of your customers are coming online, more are using social media, and more are expecting you to be social. Study after study continues to show that companies are integrating social into their communication plans. And SmartBrief just recently partnered with market research firm Summus and released The State of Social Media for Business.
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Customer] The Ultimate Cheat Sheet for Awesome Marketing Emails
Experiment with how you customize your email's sender name, and consider making it come from a real, living, breathing member of your marketing team to make your email messages more personal. Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. So, why not break it down?
SAVVY B2B MARKETING | FRIDAY, OCTOBER 9, 2009
[Customer] Savvy Week in Review - October 9
How to Develop Customer References Keep this list handy! Andy Beaupre outlines 15 proven ways to draw customers into a reference program. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors. Long Live Idea Marketing.
VOICE-BASED MARKETING | FRIDAY, DECEMBER 13, 2013
[Customer] Big Data – Proactive Call Optimization vs. Reactive Call Tracking Analytics
'As a technology company enabling marketing and sales organizations to better serve their prospects and customers, it is easy to fall into the trap of following the latest trend. Unfortunately, these solutions used alone don’t drive an increase in sales and improve customer retention. Today that trend is “big data.”
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 25, 2011
[Customer] Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines
Segment your subscribers (and targets) based on expressed preferences, observed behaviors, demographics, and customer lifetime value. Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Moreover, it’s far more encompassing and restricting than CAN-SPAM.
PUZZLE MARKETER | WEDNESDAY, JANUARY 30, 2013
[Customer] The Difference Between SEO & SEM
That means that your customers and prospects are likely finding or not finding you by first visiting sites like Google.com and Bing.com. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. First off, what do they stand for? So then what is SEM?
LOOPFUSE | TUESDAY, JANUARY 3, 2012
[Customer] Do you have all the pieces of your business puzzle?
Recently, MarketingSherpa put out a fantastic article on how Opsview, a LoopFuse customer, went through the implementation process and ended up with a 178% increase in deals. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. The business puzzle. How to put it together.
HUBSPOT | THURSDAY, MAY 5, 2011
[Customer] 5 Steps to Google Places Optimization Zen
When you finally have your Places page verified, there are a few things you can do to optimize your page and make it easier for potential customers to find you. It’s been an active year since Google introduced Google Places as a replacement for its Local Business Center. 1 - Claim or Create a Google Places Page. Connect with HubSpot
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 1, 2012
[Customer] Sales Management: Preparing for 2013
Preparing for 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013.
E-QUIP | MONDAY, NOVEMBER 18, 2013
[Customer] Why Would You Recommend a Competitor?
When Kris Kringle, working as Santa at Macy''s, advises a customer to go to a competing store, the customer tells the toy department manager that she has now become a loyal customer. The practice of referring customers to competitors when appropriate becomes store policy and customers flock to Macy''s.
HUBSPOT | WEDNESDAY, FEBRUARY 23, 2011
[Customer] Inbound Marketing Lessons from the Hotel Industry
What are the strategies: Share the experiences of your customers. Whether it's case studies or simply photos or quotes from your customers. If your customers aren't doing this already, encourage them to do so or even do it for them - reach out and ask if it's ok to share their stories. Rooms = Core Business. Marketing Takeaway.
BIZNOLOGY | THURSDAY, MARCH 22, 2012
[Customer] Additional On Site SEO Factors to Consider
The on site optimization basics include incorporating keywords naturally into the content on the page and writing customized titles and meta descriptions for each page of content. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. The URL shouldn’t be thought of as only the link. Internal Links.
MODERN B2B MARKETING | TUESDAY, DECEMBER 14, 2010
[Customer] Marketing Agility and Marketing Automation
There are several definitions, but I would define it as “the ability to optimize marketing activities based on changes in customer preferences and behavior. I’d say: A single view of the customer or prospect. The ability to act upon customers insights. Single View of the Customer. Automation of this process.
BLUE FOCUS MARKETING | MONDAY, JULY 18, 2011
[Customer] Getting Your Small Business Ready for Google+
To date, Randy has been active with various social media tools like Twitter and Facebook to build communities of family, friends and customers. For example: loyal customers, medium to low value customers, contractors, friends, etc., – many are already part of Randy’s social media community. Building Your Circle of Trust.
B2B MARKETING INSIDER | THURSDAY, MAY 12, 2011
[Customer] Top Tips For Driving Marketing And Sales Alignment
So here are 5 actions Marketing can take to address all these obstacles to a successful relationship: Marketing needs to make Sales the customer. Marketing needs to spend time in the field speaking to customers, listening to sales presentations and watching demos. What is the biggest issue facing Marketers today? Right Now!.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, NOVEMBER 10, 2011
[Customer] Important New Sales Effectiveness Research: Part 1
JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 13, 2014
[Customer] Sales & Marketing Have Moved In Together [Infographic]
Before the internet age, marketing to customers was like setting up a blind date for your cousin because your parents had that expectation. 'Are your sales and marketing relationships on a path toward power. or toxicity? Back then, as little as 10 years ago, marketing arranged the blind dates for sales, the cousin. But things have changed.
FATHOM | TUESDAY, NOVEMBER 26, 2013
[Customer] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
“Trends like cloud, mobility and big data are creating a ‘new style of IT’ and transforming what enterprise customers expect and need from technology.”. You need to get to the future, ahead of your customers and be ready to greet them when they arrive.”. Marc Benioff, Salesforce.com CEO. Tweet this! Tweet this! Tweet this!
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 28, 2012
[Customer] B2B Marketers: How Much Time Should You Spend On Facebook?
Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness? Branding?
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 3, 2010
[Customer] How to Use Google for Market Research
In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries, Tweets and other social networking topics. Tweet.
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 3, 2010
[Customer] How to Use Google for Market Research
In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries, Tweets and other social networking topics. Tweet.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 14, 2012
[Customer] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth. 2) 10 Sure-Fire Headline Formulas That Work.
WINDMILL NETWORKING | MONDAY, OCTOBER 15, 2012
[Customer] Will Your Social Media Service Tell You When It Hits The Iceberg?
It seems Phil has created a competing fee-based RSS feed service called FeedBlitz (disclaimer: Windmill Networking is a FeedBlitz customer) and he obviously monitors the Net for all things RSS. It changes expectations as to the nature of the provider to customer relationship, as well as ideally helping ensure longevity of the vendor.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 10, 2011
[Customer] Enhance Your Trade Show Presence by Utilizing Social Media
Conduct video interviews with customers or distributors. For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space? recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 31, 2013
[Customer] How Marketing Automation Power Users Outperform [CHART]
Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. Well if that something is automation, that doesn’t seem fair, does it?
B2B VOICES | MONDAY, JUNE 14, 2010
[Customer] What B2B communicators can learn from the 2010 World Cup
Are you making them truly your fans or just treating them like customers? For those of you who don’t know already I am a long time supporter /player of soccer (football). I actually attended the first week of the 2006 World Cup in Germany and watching it so far has me wishing I was in South Africa. Here are my thoughts. Netherlands; N.
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Customer] 46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]
Ten years ago, making the case that potential customers don't have or use the internet was a valid argument against online marketing. As marketers, we understand that social media use is growing, but by whom and how much? The full report is embedded below, but first let's take a look at some of the research's major findings.
VOICE-BASED MARKETING | THURSDAY, MAY 30, 2013
[Customer] Case Study: Roadside Protect
Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t. Share email.
CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
[Customer] How should B2B content differ for Business and Technical Decision Maker?
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blogs.
MODERN B2B MARKETING | MONDAY, MAY 24, 2010
[Customer] 5 Free B2B Marketing Tools
URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Google Analytics. product, promo code).
HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012
[Customer] How to Align Sales and Marketing for Results (Not Just Harmony)
Here are some examples of motivating SMarketing topics: SMarketing wins: Be sure to celebrate big wins from both Sales and Marketing like creative upsells, customers you won over a competitor, and company coverage in important publications. As Sales works their leads, the close rates from lead to customer should also remain steady.
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Customer] Influence: Facts, Opportunities and Threats of Influencer Marketing
An enormous opportunity for marketers and the reason why they are fishing massively for influencers, word-of-mouth, customer and peer reviews, etc. Since the thoughts and advices of others (customer reviews, posts of so-called “thought leaders, etc.) The importance given by people to the opinions of others is well known by now.
B2B MARKETING SAVVY | TUESDAY, AUGUST 25, 2009
[Customer] Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
Customer feedback/dialogue. The lesson to learn is that Twitter/social media use seems to be an evolutionary process, from: listening/learning, to PR and push messaging, then to branding/education, followed by customer community feedback, dialogue and finally sales/sales influence. Traffic generator. News feed. Welcome!
HUBSPOT | TUESDAY, SEPTEMBER 17, 2013
[Customer] What Are UTM Tracking Codes? [FAQs]
Or that your specific guest post drove actual leads and customers to your website? or just use HubSpot''s URL Builder if you''re a HubSpot customer. And that''s it -- you''ll have custom tracking codes set up and running in no time! 'One crucial aspect of being a great marketer is being able to measure your success. It''s easy.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 11, 2012
[Customer] A Comparative Analysis of Sales Intelligence and the Assemly Line
The average sales rep spends more than half of their day (4-5 work hours) researching customers and prospects. The assembly line has been a manufacturing process in the making for hundreds of years. An Industrial Revolution. Henry Ford’s assembly line changed all that the world knew about manufacturing in the early 20th century.
MARKETING ACTION | MONDAY, JUNE 10, 2013
[Customer] The 10 New Rules for SEO
Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
WINDMILL NETWORKING | TUESDAY, FEBRUARY 28, 2012
[Customer] Getting Started with Pinterest
If you can find them, engage with your target customer. Similar to the engagement advice, following relevant boards of your target customer, or as part of your Pinterest content curation, is a simple way to engage and potentially be found by others. To top it off, Pinterest unveiled its own iPhone app in that same year. Lots of them.
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Customer] Nine Expert Guides to Local SEO
Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
LEADERSHIP | TUESDAY, OCTOBER 1, 2013
[Customer] How to Make Your B2B Blog Deliver Incredible Results
As you start becoming a part of the market conversations your customers and prospects are engaging in, you will grow to be recognized as a thought leader. Thought leadership is creating value by sharing knowledge and offering your opinion or perspective on matters that your customers are already thinking about and actively researching.
HUBSPOT | TUESDAY, SEPTEMBER 28, 2010
[Customer] 5 Steps to Reduce the Pain of Starting a Business Blog
Review old email to find common questions that leads or customers have asked about. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Write these personas down.
HUBSPOT | TUESDAY, JULY 9, 2013
[Customer] How to Tackle the Most Common B2B Sales Objections
No need to promise $1,000 off a product or service if the potential customer is willing and able to pay the price with only a $100 discount. Maybe you have case studies of customers who are similar to the prospect -- if so, go ahead and send the case studies over. Your product is great and all, but I don’t have the money for it."
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Customer] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
Create your Google+ Page today, and start utilizing it to share you content and connect with prospects and customers. It was only a matter of time. Yesterday, All About Content revealed that Google+ posts had started to appear in Google.com organic search results for some Google+ business accounts that have been approved for Direct Connect.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 8, 2011
[Customer] The Last Blog Post- What Marketers can learn from The Last Lecture
It’s in the flaws of our products that our customers really see the personality of our company. The great part about showing your ‘elephant’ is that you also get a chance to show how you improve them or work around them to ensure customer success. For marketers, this should say: We learn from our customers. technologies?
HUBSPOT | MONDAY, MAY 13, 2013
[Customer] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." 'Guy Kawasaki is a special advisor to the Motorola business unit of Google. Twitter. million followers.
VOICE-BASED MARKETING | FRIDAY, JULY 26, 2013
[Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
VOICE-BASED MARKETING | WEDNESDAY, MAY 29, 2013
[Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support. 1 2 3 4 5 . If you are asking yourself that question, the quick survey below can help.
IT'S ALL ABOUT REVENUE | SATURDAY, AUGUST 17, 2013
[Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
SALES CHALLENGER | WEDNESDAY, MAY 16, 2012
[Customer] Once a Star Coach, Always a Star Coach?
Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
SALES CHALLENGER | WEDNESDAY, JANUARY 18, 2012
[Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Customer] The Last Blog: It All Begins with Trust
Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
SAZBEAN | WEDNESDAY, JANUARY 26, 2011
[Customer] Why Marketers Should Care About the Rise of the E-Book
As a marketer, this opens the potential situations and opportunities you have to interact with potential customers. It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Customer] What Were the Biggest B2B Marketing Disruptions of 2011?
This growing inability to gauge our prospects’ and customers’ preferences and needs is disrupting company intentions to rise above the noise caused by online publishing. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
JUNTA 42 | THURSDAY, OCTOBER 7, 2010
[Customer] Content Marketing R&D
Of course, we have: Customer Personas. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy. Their Informational Needs. The Content Strategy. Calls to Action. Content Creation and Sourcing.
HUBSPOT | THURSDAY, NOVEMBER 18, 2010
[Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 28, 2011
[Customer] Three Tips to Effectively Scrub Your Teleprospecting Lists
In my opinion, the number one reason this exercise is so critical is because if a list isn’t cleansed properly, you run the risk of calling or sending an email to a current customer which could be extremely detrimental to the existing relationship you have with them. Exclude competitors.
LOOPFUSE | THURSDAY, OCTOBER 7, 2010
[Customer] Getting to Know You. Digitally (Online Research)
Plug in the names of potential customers and competitors in the space, which you should have identified in the sizing exercise, and start to analyze the terminology, sites, and authors that are being used. Getting to Know You. In turn, use this social research to drive a more thoughtful keyword search strategy. LoopFuse ,Inc.
ONPATH | TUESDAY, JUNE 7, 2011
[Customer] The Most Expensive Magazine in America
So, before you run another marketing campaign think about your target audience and who you want to have as a customer. For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. in USA, $24.95 The $18.95
HUBSPOT | SUNDAY, JULY 17, 2011
[Customer] Managing Your Online Community [Marketing Update]
This sent the Twitterverse, and the commenters on their blog, into a tizzy as customers voiced their outrage and dissappointment. Neither their blog, not their Twitter stream has been updated since Tuesday, although many of their customers are discussing canceling their plans. Netflix Raises Prices. Connect with HubSpot
HUBSPOT | MONDAY, OCTOBER 25, 2010
[Customer] 8 Ways to Get Your Content Ignored on Twitter
ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. Ways to Not Get ReTweeted. Talk About Yourself. Perfect.
ANNUITAS GROUP | THURSDAY, JANUARY 19, 2012
[Customer] What B2B Marketers Can Learn From a 14-Year Old Baseball Player
While it may not be what impatient executives want to hear, they need to understand that transforming marketing so that it’s customer centric, process-based and measured by revenue, is not a simple task. Over the past few months, I have most assuredly become a candidate for rotator cuff surgery. This is mythical thinking. It will take time.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JUNE 24, 2013
[Customer] [Video] This Will Help You Win Highly Profitable Sales
'How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. So why was there such a difference?
FEARLESS COMPETITOR | MONDAY, MARCH 12, 2012
[Customer] Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. How to Find New Customers is the simple guide to B2B demand generation.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 2, 2009
[Customer] 7 Simple Steps to Get Started With Content Marketing
Content marketing is about creating and distributing valuable content to attract a clearly defined target audience with the objective of driving profitable customer action. The ultimate goal is to attract more customers, so that’s how you will measure your strategy. Jep Castelein. Contributing Blogger. How different the world is today!
INBOUND SALES NETWORK | WEDNESDAY, SEPTEMBER 19, 2012
[Customer] Are Public Relations Campaigns Worth It?
This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. Do you spend lots of money on public relations and are under pressure to justify your spending? Are you looking to see if it is even worth it anymore? PR showed an overall 275% ROI. Steps to Measure Success.
MANHATTAN MARKETING MAVEN | MONDAY, FEBRUARY 7, 2011
[Customer] 6 Lessons From Holiday 2010
By teasing out what worked and what didn’t we can become more effective merchants delighting our customers. A key acquisition tactic was to invite customers to brag about their purchases, show their product knowledge or discuss how they used purchases to decorate their homes, enhance their lives or make others happy.
NUSPARK | SUNDAY, JULY 7, 2013
[Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
What is your ideal customer profile? . We have three Thank you templates, which can be customized. 'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
WRITTENT | MONDAY, MARCH 31, 2014
[Customer] The 15 Best Facebook Posts Ever Written
Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. All Starbucks did was showcase their product from an angle their employees see often, but customers rarely get to check out. Starbucks. Image credit: starbucks. Disney. Zillow. Opinions.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, JULY 11, 2012
[Customer] [Video] The Death of Relationship Selling
Even your best customers don't seem to have time to meet anymore. Is relationship selling dead? It sure feels like it these days. Your prospects are quick to brush you off. They don't have time for chitchat. Shoot. They're crazy busy, struggling to survive in a frenetic workplace. The truth its, they don't need another relationship.
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Customer] 4 Tips for Truly Memorable Product Announcements
For announcements that aren’t as highly secretive, seek out a small group of your best customers and brand advocates and provide them with advanced notice. Correct any inaccuracies and prioritize getting a communication out to your customers as soon as possible. Who doesn't like a good product announcement? Draw Out the Suspense.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 27, 2011
[Customer] Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen
What I like about e-newsletters is that they are relatively easy to assemble, easy to deliver and it allows your customers to read it on their time line, and hopefully if they find something of interest, they will pass the newsletter on. So you want to build a relationship with the professional tradesmen. Keep them entertaining.
BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
[Customer] SEO for Marketing Executives
These relationships turn into more leads, sales, and loyal customers than the Mad Men approach ever did. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing and communications. This is the Mad Men approach.
SALES CHALLENGER | TUESDAY, APRIL 10, 2012
[Customer] Are Your Managers Effective Coaches?
We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
SAZBEAN | TUESDAY, FEBRUARY 14, 2012
[Customer] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
By keeping your website evolving with new articles you are not only increasing traffic but also increasing the amount of time each of these people spends on your page which ultimately translates into more customers or subscribers. Getting people to read beyond the fold meant giving them a reason to continue. Let Them Know. Photos.
SALES CHALLENGER | WEDNESDAY, JANUARY 4, 2012
[Customer] The Top 10 Sales Questions of 2011
Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
REPUTATION TO REVENUE | SUNDAY, MARCH 28, 2010
[Customer] Master narratives and framing the debate with B2B marketing
To what extent does that idea currently drive the larger industry dialogue around a key customer concern? Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. Politicians understand this the best. It's critical with B2B marketing, too. Delivered."
WINDMILL NETWORKING | TUESDAY, JANUARY 31, 2012
[Customer] The Top 20 Twitter Clients being Used in 2012
It also offers the ability to produce reports based on custom analytics to better track brand awareness, follower growth and other pertinent demographic data. Its creators aim is to turn one’s followers into customers via better online engagement. asked my 2,500 group members: What Twitter client do you use for business ? Thanks!
VIDYARD | THURSDAY, SEPTEMBER 5, 2013
[Customer] Amp Up Your Video Marketing With Branded Entertainment
Rather than just asking a customer for a testimonial, tell their story in the most compelling way possible. When creating your videos, consider What struggles you help customers get past. Marketing an Experience. On a basic level Red Bull has branded the street trials entertainment experience. This video was no easy task to create.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 14, 2010
[Customer] Ditch the Weight & Drag Holding Your Business Back
They’re our biggest customer. As a B2B marketing strategist, I talk a lot about how to use marketing content to encourage prospects to move from status quo situations to realizing the issue they're facing is a priority that must be addressed. Defy Gravity is every person’s guide to challenging their status quo. We need them to grow.
MANHATTAN MARKETING MAVEN | TUESDAY, MARCH 25, 2014
[Customer] 6 Killer Email Tactics
If you can work in the customer’s name and/or location, you can spike open rates. Click rate degrades with the number of links, so focus your customers on seeing a single powerful offer and direct them to click on a big colorful link or button or two. Too many render badly and drive customers away. in return. times.
B2B MARKETING TRACTION | THURSDAY, JANUARY 20, 2011
[Customer] B2B Marketers – It’s Time to Face Your Fear of Facebook
Believe me, your customers and clients are on Facebook. Reality: Your Young Customers Like Facebook. Tweet. Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. First, let’s face reality. or 45.8
REPUTATION TO REVENUE | THURSDAY, MAY 6, 2010
[Customer] Lessons from IBM's CIO community program
Deliver on IBM's belief that customers play a key role in driving new ideas and innovation. Most of all, it means truly putting customer interests first, something we all talk about but all too often fail to deliver. . Everyone selling high value solutions wants to engage C-level executives. They're the ultimate decision makers. They
B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
[Customer] How often to send B2B lead acquisition efforts? Find your Uncle Harry.
Here’s the story: Many years ago, an insurance company that sold primarily through direct mail was trying to determine how often it should mail offers to its base of prospective customers. Several months ago, a prospective B2B client called me for messaging help on her company’s sales-generation email program. Who’s he?