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DIGITAL BODY LANGUAGE Twitter, Evolution and the Cambrian Explosion
| WEDNESDAY, FEBRUARY 11, 2009
With Twitter and social media, you can now see conversations happening among customers, prospects, influencers, and your competitor’s customers. In the same way that the advent of eyesight enabled a broad range of new evolutionary strategies, social media enables a broad range of customer engagement strategies. It’s that simple.
DIANNA HUFF - B2B MARCOM The Best Books I Read in 2012
| WEDNESDAY, JANUARY 2, 2013
But what I really got out of it was how to view my business from the perspective of my customers. I inhale books. When I travel, I always make sure I have more than one book with me as I can read an entire book on one plane ride. When I take a vacation, I go to the library and check out an armload of books. read it — twice!
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of July 5, 2010
| TUESDAY, JULY 13, 2010
Your Customers? Where Do You and Your Customers Fit on the Social Technographics Profile? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday.
HUBSPOT Inc. 500 Companies Score Better Than 70% of Websites [Data]
| TUESDAY, AUGUST 23, 2011
What's even more interesting is that HubSpot customers who made the list -- AppAssure Software , ymarketing , ServiceNow , UnitedLex , Neutron Interactive , SevOne , Nova Datacom , TicketLeap , and Source Consulting -- received an average score of 91. This morning, we announced that HubSpot made it onto the Inc. Marketing Takeaway.
GREAT B2B MARKETING Social Media – Can It Be Used to Generate Leads and Revenue?
| TUESDAY, FEBRUARY 7, 2012
My reply was: Who cares what you like or don’t like – isn’t it your prospects and customers that count? In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.
HUBSPOT How to Place Your Ad on NYTimes.com for $50
| FRIDAY, JANUARY 21, 2011
The world’s leading publication offers custom ads for small businesses, and they might be well worth your time. You have two options to create your online New York Times ad: you can either customize an existing template or you can upload your own creative. We, at HubSpot , encourage businesses to focus on growing organic traffic.
HUBSPOT 20 Percent of UK Social Networking is Mobile [New Data]
| FRIDAY, JANUARY 21, 2011
However, when looking to connect with other customers or share opinions Facebook was the preferred method. Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers.
HUBSPOT 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
| WEDNESDAY, JANUARY 18, 2012
9) 57% of B2B organizations identify 'converting qualified leads into paying customers' as a top funnel priority. We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Sorry, but someone had to break it to you.). Lead Nurturing-Driven Results.
THE POINT Radian6 Email Campaign Hits the Mark
| THURSDAY, OCTOBER 20, 2011
why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). why leveraging social media to improve interaction with current customer can have a more immediate impact than marketing, branding and promotion (Page 9). This is content marketing, pure and simple.
WORKFACE Exciting new updates for Workface
| FRIDAY, JULY 8, 2011
There have been a number of significant usability enhancements added to the Workface chat client recently that were driven out of pilot customer feedback. First, we'd like to extend a bit of gratitude to everyone that helped us test these new features. On behalf of the entire Workface team; thank you. We have added an End chat icon. New icon.
HUBSPOT Google Changes Algorithm to Punish Content Farms
| SUNDAY, FEBRUARY 27, 2011
At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. It is critical that businesses create content that is interesting, insightful and, most importantly, original. In their press release they announced that the change "noticeably impacts 11.8%
FEARLESS COMPETITOR How To Convince Your Boss to Buy Marketing Automation
| THURSDAY, MARCH 1, 2012
This is why companies such as Find New Customers is booming today. Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. It was written by. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. Read more: [link].
- Facebook's Bogus Sales Pitch
Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising.
- A guide to split testing in order to get the most out of your email marketing campaigns
Email marketing offers countless opportunities for brands to improve customer satisfaction and retention and drive results as long as it is used properly. The results will show which among them are more likely to get the readers’ attention and possibly convert them into customers. Marketers should know how to get good results. Content.
B2B LEAD BLOG Friday Wrap-up: This Week in B2B Marketing Tips
| FRIDAY, JULY 20, 2012
The crux of the argument, based on recently released data from the Pew Project for Excellence in Journalism , is, “…organizations need to allow, even encourage, their customers, prospects and employees to generate their own content. Enjoy! How People use Their Smartphones [Infographic]. How People Use Their Smartphones [Infographic].
JUNTA 42 The Sam Phillips Guide to Content Marketing
| MONDAY, OCTOBER 24, 2011
That may work on occasion in the short-term, but in order for long-term success, you need a unique story…a story that focuses on the real pain points and challenges of your customers with a distinct view that is only yours. The Million-Dollar Quartet (Jerry Lee, Johnny, Elvis, Carl). Sam was always looking for something different.
ONPATH Marketing Automation ROI: Myths and Facts
| WEDNESDAY, MARCH 21, 2012
tell customers that if you have all of your content in place and a solid plan, you will start seeing different (better) leads around the six-month mark as nurturing starts to precipitate leads out of the funnel and into sales. The truth is that many MA implementations have failed and are less successful than they could be. Right?
ONPATH Let Sales Sell Or: How I Learned to Stop Worrying and Love Lead Nurturing
| WEDNESDAY, MAY 18, 2011
As the sales world evolves, and as customers and their behaviors evolve, we’re finding sales are less and less able or wanting to take that role on. Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. When they said that, 50 years ago, they might have been right. get it.
ONPATH 15 Sales Lessons from the Cookie
| WEDNESDAY, APRIL 27, 2011
Jennifer is hoping to expand her business from a home-based business into a full scale bakery serving customers across North America. similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. She is asking for 300K in exchange for a 30% stake in her company. Here are the 15 Sales Lessons: 1.
HUBSPOT How Inbound Marketing Can Help in a Job Search
| WEDNESDAY, SEPTEMBER 29, 2010
As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants ( apply here ) and Customer Success Managers ( apply here ) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search. HubSpot's Customer Team is Hiring! Create. Optimize.
HUBSPOT Why Mad Men Would Fail at Marketing Today
| MONDAY, JULY 26, 2010
Oldschool ads illustrate a particular buying persona—how their ideal customer looks like, what accessories she wears and what she believes. They show how a product should be used and in what ways it can improve the life of the customer. One peek at an ad from the 1960s is enough to reveal the power and confidence of its message.
HUBSPOT 27 Marketing Lessons B2B Marketers Should Know
| THURSDAY, MAY 6, 2010
Solve problems for customers, and leverage marketing to demonstrate these solutions. Search is a major opportunity for qualified leads because customers are already looking for your product. This week the MarketingProfs B2B Forum. was held in Boston. The event closed with a recap of some of the best lessons from the conference.
B2B VOICES Social Media for Financial Communicators
| TUESDAY, JUNE 22, 2010
He used many real world examples of what ING Direct has done with social media to reemphasize all of the qualities that make the bank unique, fun and a leader in its category (NOTE: I am not currently an ING Direct customer). You can review the entire event on the Facebook page created by Ragan. And now word from the journalists. Enthusiasm.
MI6 MARKETING AGENCY Mi6 Tip #4
| TUESDAY, MARCH 22, 2011
In the example above we’ve configured a custom report so we can analyse visitor traffic. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse.
MI6 MARKETING AGENCY Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
| TUESDAY, JULY 13, 2010
Follow the POST process and stay curious about what customers are ready to do online and what objectives you want to accomplish for your company. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. tags: li forrester ).
DELICIOUS B2BMARKETING The Three Biggest Mistakes Companies Make with B2B Websites
| WEDNESDAY, NOVEMBER 10, 2010
Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions. It’s a great place to tell a story about your company or your career and really connect with your customer. compelling and fun About Us page can snag a few customers.
BIZNOLOGY Is the Web dead?
| WEDNESDAY, SEPTEMBER 1, 2010
iPads show vanilla Web sites just fine, so if your best way to reach customers is through your Web site, breathe easy. Plenty of businesses have never had a really good way to do marketing, such as restaurants, gas stations, and any other business where location is critically important and their customers don't plan ahead. They don't.
TRADESMEN INSIGHTS 2010 Highlights of the State of Social Media for Business
| THURSDAY, FEBRUARY 10, 2011
The concentration on “the big 5” hints at companies being able to find their customers on these sites. Despite the primary goals of increasing brand awareness and building communities for customers and fans, the majority of companies surveyed use social media to broadcast information instead of creating two-way conversations.
HUBSPOT 18 Hours of Inbound Marketing Knowledge [Free Certification Program]
| MONDAY, JULY 11, 2011
Listen as Guy talks about how to create deeper relationships with your prospects and customers. So smartphones are really an interesting way to use a new technology to connect with customers.” Want to learn the latest in internet marketing without leaving your computer or spending a dime? ” 2. ” 3. ” 4.
HUBSPOT 11 Essential Elements of a Well-Designed Marketing Ebook
| FRIDAY, APRIL 6, 2012
For example, in HubSpot's educational ebook How to Attract Customers With Twitter, we add to the section of the ebook that discusses scheduling tweets and monitoring responses by calling to attention to the social media publishing tool available in HubSpot's software, our paid offering. So today, let's focus on design. 2) A Visual Cover.
- How Are Your Inside Sales Reps Using Your CRM?
Filling out custom fields highlighting data points from your conversations. Have you ever been getting ready for work, a night out on the town or any other time sensitive event and the missing piece to your outfit is under a pile of junk? You search through the loads of laundry for your other shoe or the favorite shirt and eventually give up.
LEADER NETWORKS 5 Steps to Remedy a Failing Online Community
| TUESDAY, MARCH 30, 2010
Do you do regular outreach to members and is that outreach customized to their interests or personalized? Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.
LEADER NETWORKS Community Manager Appreciation: Secrets of B2B Communities
| THURSDAY, JANUARY 27, 2011
Of course PR or marketing professionals can develop the patience and human interaction skills to moderate, so could a nurse, a customer service rep, an executive assistant, a teacher. Here are a few things Barbara learned. Vanessa: What were some of the biggest challenges you faced at ComputerWorld? At first, the outreach worked very well.
IT'S ALL ABOUT REVENUE 5 Demand Generation Tips From DemandCon [Video]
| THURSDAY, MAY 19, 2011
Jennifer’s biggest tip is for marketer’s to challenge their assumptions about sales and their customers. by Jesse Noyes | Tweet this. Not surprisingly, the topic at DemandCon this week is demand generation. We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging. How about you? Reddit.
DIANNA HUFF - B2B MARCOM Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too)
| THURSDAY, JULY 22, 2010
The customer was very happy with her garage door repair. Over the weekend, my automatic garage door sprung a spring — meaning I had to pull the red emergency cord to get it to close. Plus, my garage door, which is solid wood, is *heavy.* As buff as I am, I couldn’t lift it to the open position.). Bingo. How cool is that?
HUBSPOT The Laws Marketers Need to Know to Avoid Legal Backlash
| FRIDAY, FEBRUARY 10, 2012
that store customer data, the Safe Harbor Principles are designed to prevent accidental information disclosure or loss. That said, it's perfectly acceptable to encourage customers and fans to leave you positive reviews if they wish by reminding your happy customers and biggest fans that positive reviews are always appreciated.
HUBSPOT 11 Steps to Make Sure Your Next Webinar Is a Total Flop
| THURSDAY, FEBRUARY 7, 2013
Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. So, you’ve decided to host a webinar. Great idea! But hosting a successful webinar? That's a whole different ball game. Even 7 a.m.
WORKFACE Selling on the Web has Rules: Break Them!
| SATURDAY, JUNE 4, 2011
” Although Dunbar’s work is focused primarily interested in the science of relationships, my belief is that this Rule of 150 applies to web-based customer relationships as well. The Rule of 150 is especially important as companies of all sizes seek customer gold on the web by using social networking. By Lief Larson.
CONTENT MARKETING EXPERIENCE Samantha Wright and the five laws of content marketing
| TUESDAY, FEBRUARY 26, 2013
Quality indeed matters (and so says Samantha) but the ‘need for speed’ of course depends on the content needs of customers. However, exchanges go in two directions: in business and in customer/relationships there is a quid pro quo… Check them all out and share your thoughts on Bizcommunity.com. You need goals.
MARKETING INTERACTIONS Manticore Technology VII Enhancements Boost Marketing Performance Management
| WEDNESDAY, JULY 28, 2010
Manticore Technology has listened to what their customers need to continuously improve their marketing performance—and they’re working hard to deliver on their promise to provide simply powerful marketing automation. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6%
HUBSPOT Get Marketing Content On the Go: Listen to This Blog!
| FRIDAY, NOVEMBER 4, 2011
Note: The app is even available for free in HubSpot's App Markeplace for HubSpot customers to install on their own blogs.). Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. How's that for multimedia accessibility? In fact, you can even listen to this very post !). Connect with HubSpot
- Take the mystery out of Twitter once and for all
We all have those customers who resist Twitter. Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked! So I wrote a book.
MODERN B2B MARKETING 9 Twitter Tips for B2B Marketing Success
| TUESDAY, APRIL 19, 2011
Ensure the overall strategy incorporates the use of brand messengers who give personal value to prospects and current customers. by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation.
B2B MARKETING UNPLUGGED Sales People are from Mars…
| THURSDAY, NOVEMBER 25, 2010
Their job is to take shot after shot after shot at getting their customer to buy something. They need to start figuring out how to get around and through the customers’ objections and questions. I think marketers are afraid of sales people. There, I said it. At the risk of generalizing, here is why I think this is the case.
B2B MARKETING UNPLUGGED OK, Who Outsourced our Corporate Soul — Again?
| SUNDAY, JUNE 6, 2010
So marketing communications can join IT, HR, customer service and procurement as former centres of expertise that have been outsourced to the lowest bidder. They know this and that’s why they relentlessly recruit new customers and cycle their best and brightest through the stable of accounts. Pretty simple stuff for a marcom team.
B2B MARKETING UNPLUGGED You Are Not Green
| MONDAY, AUGUST 9, 2010
You are not carbon neutral, your vehicles don’t run on pixie dust and your customers are not, for one minute, buying the green fluff you are passing off as a vision for a better tomorrow. If they are, you should trade them in for smarter customers. I don’t care if you use post-consumer paper in your 3-million piece DM drop.
B2B MARKETING UNPLUGGED Hail Mary Marketing
| THURSDAY, OCTOBER 7, 2010
Instead of stumbling from campaign to product launch and back again, we think about things like value and value propositions, brand equity, product alignment, compensation models, better reporting, improved processes and customer retention. How wonderful! The recession is over! President Obama said so. No more excuses or internecine sniping.
HUBSPOT How to Set SMART Marketing Goals for 2013 [TEMPLATE]
| THURSDAY, DECEMBER 6, 2012
We've found that most marketers need to do one of three things: get more visitors to their site, get more visitors to convert into leads, or get more leads to convert into customers. It's the most wonderful time of the year! But wait! What about those naughty marketers out there that don't have goals? you know. Step 1: Summarize Your Goal.
WEBBIQUITY What is Webbiquity? How to Be Everywhere Online
| TUESDAY, JANUARY 12, 2010
company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? Share this on del.icio.us. Digg this!
ONPATH America's Next Top Marketer Webinar - March 27, 2013
| WEDNESDAY, MARCH 13, 2013
OnPath is also a certified consulting partner for Salesforce and builds custom Student Advancement Recruitment Systems for Colleges and Universities in Ottawa, Toronto, Montreal Canada Date : Wednesday March 27, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. Who will be America’s Next Top Marketer?
WRITING ON THE WEB Blogging Services: Content Marketing for Coaches
| THURSDAY, SEPTEMBER 2, 2010
As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. Instead, they could have edited out a few words to make it a little calmer, in my opinion. Digg this!
HUBSPOT How to Get People to Care About Your Social Presence w/ @Jaybaer [@InboundNow #19]
| THURSDAY, MAY 5, 2011
One, they genuinely really care about their customers, and they're willing to go the extra mile. Everybody in your company is a marketer or a customer service person or a first responder. Doing customer service in social media changes the way people think about that business. How to keep it real when engaging in social media.
VIEWPOINT Meaningful Engagement Yields Revenue from Online Lead Generation
| THURSDAY, SEPTEMBER 15, 2011
This triumvirate is the last mile to the prospect and we customize our interactions to be as relevant and pertinent to the prospect as possible based on the unique situation of each individual opportunity. Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions.
B2B MARKETING INSIDER When Content Strategy Meets Social Activation – A #ProfsChat Review
| TUESDAY, NOVEMBER 22, 2011
edgardiazemes A2: you should enable your customers to share your content on social platforms. samfiorella A5: Tip: think about your customers needs before your own. samfiorella A5: Don’t focus on creating convos w/customers, allow customers to start conversations with you!! What are the benefits? Need BOTH!
HUBSPOT How to Cater Your Marketing Strategy to Different Social Networks
| THURSDAY, OCTOBER 20, 2011
The tone is informal, and users commonly connect with brands for customer support, new content, contests, and offers. Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment.
DIGITAL B2B MARKETING 2012: The Opportunity for the Few in the Year of More
| THURSDAY, JANUARY 5, 2012
Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. If you haven’t already, go read Mark’s post. Can marketers help?
SOCIAL MEDIA B2B Exploring B2B Social Media with Jason Falls
| THURSDAY, MARCH 3, 2011
How do professional services companies, like accountants and lawyers, use social media to reach out to new customers? Jason Falls, of Social Media Explorer , has started a new online learning community, Exploring Social Media , to bridge the gap between those who understand digital marketing and those who don’t.
WONDERING OUT LOUD Anatomy of a failed SEO initiative
| WEDNESDAY, SEPTEMBER 9, 2009
With this revelation in hand, I asked about the possibility of one of these pages showing up in a search and someone, a potential prospect or current customer, seeing the nonsense we were publishing. The Here are a few of the lessons I learned from the process: Ask potential vendors what their customer base looks like. Makes sense.
B2B MARKETING BLOG Small is the New Big
| FRIDAY, AUGUST 28, 2009
The level of penetration a company achieves on the Web is going to impact potential customers’ perception of that company’s size and capabilities. As an animal lover, I’ve found it increasingly difficult to refrain from tying my six-month-old puppy into a blog post somehow. But if you ask him … he’s no smaller than a Great Dane.
CONNECT THE DOCS Content Marketing Event: New Media 2012
| TUESDAY, SEPTEMBER 1, 2009
However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. Russell Sparkman.
B2B MARKETING UNPLUGGED Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
| THURSDAY, MAY 13, 2010
We themed our handouts around Driving the Lane and did selective room drops to our top customers with NBA merchandise. The good ones will also help you design a custom booth and give you lots of tricks to save money. It’s not enough to put good people who know what they are doing at your booth. think they’re scary, personally.
BIZNOLOGY Use Frequently Asked Questions to Your SEO Advantage
| MONDAY, DECEMBER 19, 2011
Once new pages have been created for each question, it’s important to optimize them and include custom meta tags. Sure, content is created for SEO and link building purposes, but potential clients and customers are the true target audience members. Image via Wikipedia. But why should it stop there? There’s no reason to hide anything.
BIZNOLOGY Book Review of Ruth Stevens’ Maximizing Lead Generation
| THURSDAY, NOVEMBER 17, 2011
Managing customer data has always been a kind of black hole for me. Ruth offers a simple approach that breaks down the kind of data the you need for each customer and what to do with it that opened my eyes. Image by shutterhacks via Flickr. Long B2B sales cycles mean that you need a set of techniques to nurture leads.
MODERN B2B MARKETING Salesforce.com Certification: it’s for Marketers, too!
| SUNDAY, JULY 25, 2010
This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. While only 5% of the exam is about marketing administration, 13% is on Analytics and 17% on customization- areas many marketers are very familiar.
SALES INTELLIGENCE VIEW Refresh Your Marketing Toolkit
| THURSDAY, APRIL 25, 2013
Your customers should find it easy to subscribe to your feeds, and you should offer them relevant content. Having a blog for a custom-built site is a great idea with multiple benefits. Professional networking sites can be a great source of customer intelligence data. Some of the proven online marketing tools include: RSS Feeds.
B2B MARKETING INSIDER How To Use Paid Search To Target Buyers By Stage
| WEDNESDAY, JULY 21, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Share your thoughts, post a comment.
HUBSPOT The Ultimate Guide to Marketing With Facebook's Social Plugins
| THURSDAY, JANUARY 5, 2012
Doing so will expose your content to potential fans and customers outside of your direct network and expand your reach. Facebook's social what? Let's clear up the confusion straight away. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.).
LEAD VIEWS 4 Building Blocks to Using Content for Lead Generation
| FRIDAY, SEPTEMBER 16, 2011
In fact, 63% of companies in a MarketingProfs and Junta42 survey said lead generation was their third most important goal for content marketing (brand awareness was #1 and customer retention/loyalty was #2). And don’t just ask your customers. Lead generation is a common goal for content marketing strategies. Really, really well.
HUBSPOT 7 Reasons Businesses Are the Future of Publishing
| FRIDAY, MARCH 25, 2011
By producing relevant content, companies create more opportunities to get found by potential customers through social media and search engines. How people consume news and information is fundamentally changing. With major innovation come marketing changes, and the Internet is no different. Signs of Changing Information Consumption Habits.
HUBSPOT 9 Awesome Ways to Market a Business Blog
| TUESDAY, OCTOBER 12, 2010
Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content. Contact customers and employees via email or another method of communication that they prefer, and ask them to comment on a blog post. We are all impatient. Photo Credit: batmoo.
SOCIAL MEDIA B2B [VIDEO] 11 Predictions for B2B Social Media in 2011
| TUESDAY, DECEMBER 21, 2010
Customer Service is More Social Than Marketing. I recently had the opportunity to share the screen with David B. Thomas ( @davidbthomas ) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Even though you may have read the predictions, watch the video to hear us talk about them. Mobile, Mobile, Mobile.
CONTENT MARKETING TODAY You Can’t Fake Authenticity as This ‘Live Attendant’ Proves to a Talking Dog
| MONDAY, FEBRUARY 15, 2010
Your honest interactions with customers are critical to your content marketing success. So, please don’t make the mistake that this get rich quick marketing vendor program made with their fake ‘live attendant.’. This lame attempt at artificial online intelligence was amusing, but appalling. Woof, indeed.
AD YOUR COMMENT HERE The Rise of the Individual Brand
| SUNDAY, FEBRUARY 20, 2011
This means that online visibility and reputation of high-profile individuals within organizations will be increasingly important, as will their engagement and communication with consumers and customers. Consumers are now demanding authority and accountability of corporate leadership. And Edelman should know. mediabistro.com).
MANHATTAN MARKETING MAVEN 6 Ways to Solve the Content Conundrum
| SUNDAY, JANUARY 20, 2013
The texture and the expectations about customer-brand relationships vary. Think long and hard about where you fit in customers’ mental maps and what topics you can credibly raise with your audience. Content is king. Content is media. Content is the new black. There is a land rush mentality toward social content. Don’t bother.
THE EFFECTIVE MARKETER B2B Marketing Summit Shows Old Problems Persist
| THURSDAY, OCTOBER 14, 2010
First of all, what is this summit? MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. Like Be the first to like this post.
MARKETING ACTION Herding cats? The Hidden Costs of Multiple Marketing Tools
| MONDAY, MAY 20, 2013
Digital media has opened up a whole new world of ways to learn about your customers and interact with them. 'The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. How do you find the time to manage multiple systems? An answer.
HUBSPOT 5 Tips to Create Content That Delivers Results from Noah Kagan
| WEDNESDAY, JANUARY 12, 2011
Talk about customer problems and experiences. I had the chance to sit down with Noah Kagan , early employee of Facebook.com and Mint.com who currently runs the site AppSumo.com , to talk about content. Tips to Create Content That Delivers Results. Always have a goal. Why are you creating content? Don't create content just for the sake of it.
VIEWPOINT PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
| THURSDAY, JULY 19, 2012
He says marketers should be thinking along the lines of how their customers view their own buying processes—rather than along the lines of how do we convert leads. ” He also advocates marketing engaging with sales to determine the types of content that present a valid business reason for sales to connect with their customers.
ANYTHING GOES MARKETING How To Build a Lead Nurturing Culture Part I
| TUESDAY, OCTOBER 20, 2009
In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them?
MODERN B2B MARKETING Advancing the Revenue Revolution: Why You Need Revenue Performance Management
| TUESDAY, OCTOBER 12, 2010
From the survey, respondents selected a myriad of textbook strategies to achieve their growth goals, including strategic partnerships, customer strategies, new product development and expansion into new markets. This certainly isn’t an earth shattering call-to-action for CEOs. The real strategy is how they are going to do it.
SYNECORE The Best Branded Content of the Week: January 26, 2013
| SATURDAY, JANUARY 26, 2013
It’s different, it’s quirky, it’s great branded content that gets customers engaged. Brands are getting smart about promoting their branded content across multiple channels. Using mobile apps, video, or websites, I see more and more brands creating campaigns that are truly integrated. Diesel – Days to Live. Target – Tweet the Runway.
SYNECORE The Best Branded Content of the Week: November 17, 2012
| SUNDAY, NOVEMBER 18, 2012
think this is a great way to advertise the features of the car, while also showing loyal customers and fans how much BMW cares about the quality of their promotional materials. Branded Content is rapidly changing forms. But no matter how it looks, branded content is inherently entertaining. Dodge Dart – The Onion Digital Studios.
CONNECT THE DOCS The White Paper Question: To Gate or Not To Gate?
| THURSDAY, MAY 6, 2010
Instead of the traditional model where content was used to ‘bait’ the customer into giving their name and email address as a way to generate leads, B2B marketers must now leverage their content via social media sites and build a base of willing followers that have a genuinely interest in the content. Which content should be free?
- Is technological complexity just covering up your other business problems?
Company A has a simple CRM system to keep their sales pipeline straight but for the most part rely on their cumulative industry experience and intimate customer knowledge to serve their market and respond quickly to opportunities. Do they rely on Twitter and social media monitoring to “listen to their customers? The result?
TOM PISELLO Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
| MONDAY, OCTOBER 11, 2010
According to Junta42, Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. Do you deliver more Customer Bottom-line Impact th. They do if they are.
SAVVY B2B MARKETING Mama Nature’s Marketing Tips: Wrens, Finches, & Niches
| THURSDAY, JULY 29, 2010
Identify your perfect customer and learn everything you can about her. This post is part of my “Marketing According to Mother Nature series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights. have an embarrassing admission to make.
- Using Content to Move Prospects Forward in the Sales Cycle
said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc. Get Engineers Can Sell white paper now.
INSIGHTIQ BLOG The Real Cost of Your Facebook Profile
| THURSDAY, MAY 3, 2012
There is speculation that Facebook will eventually sell customer info outright – I for one don’t believe they would dare alienate their 845 million meal tickets, especially the 483 million unique meal tickets that visit every day. . Newsflash – this is nothing new. In fact, 85 percent of Facebook’s $3.7 Yes – you read that right – $3.7
SALES INTELLIGENCE VIEW How to Generate Expert Credibility
| TUESDAY, JULY 17, 2012
It is a matter of presenting one’s self as a B2B sales expert on solving the unique problems of prospects and customers in their niche. While being published in a sales or marketing journal does provide professional credibility, it doesn’t necessarily bring a salesperson any closer to their prospect or customer. On Blogs 2.) Sales 2.0
MANHATTAN MARKETING MAVEN 20 Free Social Media Tools
| MONDAY, SEPTEMBER 24, 2012
Imagine if we could hear from and have direct knowledge from our customers and prospects on topics that matter to them. The great promise of the Internet. is that we can instantly access encyclopedic experiences, opinions, insights, lessons and data sets -- the sum total of human wisdom in 2 clicks. How great would that be?
B2BBLOGGERS #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
| WEDNESDAY, MAY 12, 2010
May 12th, 2010 | By Kent Huffman As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world? How are B2C and B2B marketing different? Or is it? Pacific).
ANYTHING GOES MARKETING Lead Management and Football
| WEDNESDAY, FEBRUARY 18, 2009
Fans: The fans of course are your paying customers. Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters. Why football? Well, if I compared it to hockey no one outside of Canada would care. Are you ready for some football? Thank you."
EB2BLEADS IT Sales Lead System Captures And Converts More Profitable Leads
| MONDAY, JUNE 13, 2011
With CRM integration they were able to perform closed loop marketing and improve the flow between lead-to-customer conversions and make the sales process more intuitive. Viridity attracted over 350 leads in just 6 months with a 15% visit to lead conversion ratio on its landing pages. Who Is Viridity ? Article written by eb2bleads.
MARKETING ACTION “Send More Email” Top Recommendation for 2013
| FRIDAY, JANUARY 18, 2013
Mothner suggests that you should communicate with your customers once a week at a minimum, making sure to deliver fresh, simple content. A shout-out now to Michael Mothner , founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc.
WRITING ON THE WEB Memory + Emotional Attention = Content Marketing
| FRIDAY, OCTOBER 28, 2011
If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. Make a memorable impact.
WRITING ON THE WEB Content Marketing Tips: The Brain Runs the Show
| TUESDAY, NOVEMBER 16, 2010
Your content needs to be customer-focused. If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Although traditionally the heart is referred to as “the ticker, it’s the brain that runs the show. Emotions.
HUBSPOT 3 Questions Businesses Should Ask When Selecting a Marketing Agency
| THURSDAY, AUGUST 4, 2011
But most companies should also be discussing measurable goals such as lead generation, customer acquisition, and revenue increases with their agencies, too. million impressions per day. But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?” ” 2. Connect with HubSpot
MODERN B2B MARKETING Develop a Marketing Breadcrumb Trail to Lead Prospects Home
| MONDAY, APRIL 4, 2011
Businesses that put the time and effort into networking and talking with their customers will reap the benefit of happy leads throughout the sales process. This will result in a group of satisfied customers who will go out and spread the word (and more crumbs) through the forest. Include Q & A features within social media streams.
HUBSPOT Facebook Deals Unveiled, Goes Head-on with Groupon
| TUESDAY, APRIL 26, 2011
Additionally, plan strategies such as email list opt-in at check to establish a way to market to new customers and get them to return to your business for a regular or a less-discounted purchase. It is no secret that Facebook wants to own all parts of the social Web. In addition, relevant deals will appear in users' news feeds.
HUBSPOT Everything Email Marketers Need to Know About Sender Score
| MONDAY, FEBRUARY 20, 2012
Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Email marketing seems like an easy win for your inbound marketing strategy. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender.
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