MODERN B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Customer] Cats on a Plane: Heart-Warming Holiday Campaigns
who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Showing your customers that you care isn’t always about providing little amenities (pretzels and pillows) or even special discounts (half off flights during your birthday month). right meow.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, MAY 30, 2012
[Customer] Sales Leadership: Compensation and Summer Fun
Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 24, 2013
[Customer] Tips to Manage ‘Always-On’ Nurturing
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Amanda Halle , the senior manager, online marketing programs at Bizo, which specializes in business audience marketing. She focuses on lead generation, sales enablement, and marketing automation. Follow Amanda on Twitter @ahalle.
HUBSPOT | THURSDAY, APRIL 2, 2015
[Customer] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
Knowing these metrics makes investing in marketing far more palatable for a CFO. I can see how marketing drives leads and produces customers. I can connect the dots and see that the marketing team really is driving value. We then compare that to the LTV (Lifetime Value of a customer). But it doesn’t have to be that way.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Customer] B2B Retargeting – Benefits and Pitfalls
Target your competitors’ prospects and customers. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. Have either posted or read social media content related to accounting software. Chris.
HUBSPOT | MONDAY, DECEMBER 30, 2013
[Customer] Does Your Brand (Gulp) Suck? How to Tell, and How to Fix It
In fact, it’s based more off of what your customers and prospects believe about what you offer and stand for over anything else. But at our office, even with all these differences, we all have one goal and objective in mind: to drive success for our customers and help them grow their business through inbound marketing. now what?
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Customer] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
Here are a two get you started: Combine multi-product ads with Custom Audiences. Try targeting these at Lookalike Audiences of people who have converted or simply people who fall within the parameters of your target customer base. What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 7, 2014
[Customer] Why Hackers Take Down Sites (and How to Protect Yourself)
One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours. Include your biggest clients or customers. One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours.
MARKETING ACTION | FRIDAY, MAY 10, 2013
[Customer] Five Ways CRM + Marketing Automation = Sales
When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference when the sales rep is trying to close a sale. Marketing automation isn’t just for marketers anymore. Here are the top five ways sales can use marketing automation to its advantage: 1.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 4, 2010
[Customer] Releasing Every Fortnight
Providing all these conditions have been met, the story will be demonstrated to the company at the Sprint Review on the second Friday of the two-week Sprint and released to customers the following Tuesday. That said, we do make use of a beta flag (set by the provisioning team) to preview new features with customers or internally.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 9, 2013
[Customer] Dominating the First 100 Days in a Foreign Market [Infographic]
There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. B2B Marketing Infographic Sales Marketing Alignment
WRITTENT | MONDAY, AUGUST 4, 2014
[Customer] 9 Simple & Powerful Copywriting Tips
Great copy makes me feel connected with your product, service, brand or other customers. The old-timey traveling charlatans who hawked cures for everything from baldness to freckles were betting on one thing — that their future customers wouldn’t catch on to their tricks. Image source. My name is Karri, and I am a consumer.
SALES CHALLENGER | SUNDAY, FEBRUARY 2, 2014
[Customer] Managing Channel Conflict: Get Reps to Play Nice
At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
MANHATTAN MARKETING MAVEN | WEDNESDAY, AUGUST 11, 2010
[Customer] 10 E-Mail Commandments
Train your customers to expect certain messages at certain times (Tuesday = Bargain day). Segment and Target Customers. Make each segment a different offer or relate the offer to something you know about the behavior of customers in that segment. Start with the end. Create a distinctive look or feel. Send Less Better. 6.
THE FORWARD OBSERVER | MONDAY, APRIL 7, 2014
[Customer] B2B Websites: How To Generate More Leads
The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 28, 2012
[Customer] Getting your first book published: Lessons learned!
So I blocked out another week and made a decision I have never made before or since — I was going to write, even if it meant disappointing customers. This time, I warned my customers ahead of time and I was able to put off some projects to allow enough time to properly promote the book. How did I choose a publisher?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 20, 2011
[Customer] Argyle Social Helps to Track Social Media Results
The identifiers can also include custom parameters for other Web analytics packages. Argyle launched its product at the end of last year and is nearing 100 customers. Argyle’s particular focus is making social media measurable. It does this in two ways: - embedding trackable URLs in social messages.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 6, 2011
[Customer] The NOW Revolution: Helps Make Your Business Smarter
Travel the Humanization Highway and respond effectively to customer inquiries. Business has changed. Are you keeping up with the best practices to keep you ahead of the curve? study by IBM stressed that we will see more changes that will impact our businesses in the next 5 years than in the last 50! Hire and empower a new type of employee.
HUBSPOT | TUESDAY, JULY 10, 2012
[Customer] 16 Ways to Simplify Your Prospects' Decision-Making Process
In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? Either they customize their pricing for every deal individually (in which case, I worry I'm going to get tricked into a worse deal), or the price will be so high it's out of my range. Do you want them to call you?
HUBSPOT | SUNDAY, AUGUST 31, 2014
[Customer] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. This post originally appeared on the Sales section of Inbound Hub. Yikes. Enjoy this post?
B2B MARKETING INSIDER | MONDAY, MAY 3, 2010
[Customer] Why am I in Marketing? | B2B Marketing Insider
But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. The customer has the power, and we need to listen to and explore what they really want.Thanks again Michael, I will be looking forward to future posts!
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 20, 2011
[Customer] Balancing the Demand Equation
" Then he builds on those changes to present a framework for marketing that you can use to support your efforts to build the kind of relationships with buyers that helps them to become customers — and keep up the pace required over the longer term of a complex buying process. highly reccommend that you go get your own copy. Seriously.
CLIENT BRIDGE | THURSDAY, FEBRUARY 2, 2012
[Customer] Using Social Media for Instant Feedback
Social media networks typically include current customers, prospects, target customers, and industry influencers. Offer customer support and feedback, regardless of whether they contacted you. Social media gives inbound marketers quick feedback that can be turned around to further business objectives. View Original Article
CLIENT BRIDGE | TUESDAY, NOVEMBER 8, 2011
[Customer] Marketing with Video
Video is an excellent way to connect with customers on a deep level, whether audio or visual. Ask customers to visit your site, sign up for an email list or share the video. Address Objections If there are public objections to your product or services, responding with a video can be a good way to connect with upset customers.
CLIENT BRIDGE | THURSDAY, MARCH 31, 2011
[Customer] Marketing Red Flags
Customers are confused by inconsistent messages and visual imagery. You don't know how to connect with customers." You have to match or exceed your competitors in customer appeal to stay in business. From Entrepreneur.com, indications that you should retool your company's marketing efforts. Nothing matches."
CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
[Customer] Salesperson Time Investment
That's especially remarkable, given claims from technology vendors that their solutions will allow salespeople to spend more time with customers. This likely reflects the fact that customers would rather spend more time researching online than with a salesperson. How do most salespeople invest their time? View Original Article
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 25, 2010
[Customer] The clash of the social media know-nothings
New customers. . Finding a unique way to delight your customers and out-smart your competitors. The know-nothings. You know who I’m talking about right? Social media “marketers who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. billion. Every Cash flow. Maybe.
SMASHMOUTH MARKETING | THURSDAY, FEBRUARY 17, 2011
[Customer] Demand Gen Freestyle Takeaways from Focus.com
If our potential customers are not in the center of that program, we have no hope at all at filling our funnels (or clouds). Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. It was a great discussion. Let's get beyond just talking about improving our demand gen efforts, and just get started.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 11, 2011
[Customer] How Business-to-Business Lead Generation Best Practices Have Changed
By understanding your prospects needs and preferences, you will be able to develop campaigns that not only speak more specifically to your customer but also deliver greater return on investment for your lead generation dollar. Your customers are clamoring for it, and your competitors are dishing it out as fast as they can.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 12, 2013
[Customer] Managing A Sales Manager
Customer Relationships __. Managing a Sales Manager . As a result of our one of my readers sending me an email comment regarding his personal situation, I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com. . Acumen Management Group . Sales Metrics.
FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
[Customer] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
BM: The persona development process that I employ brings all of those in the company who have experience with the customer together in a room. This may include marketing people, sales people, and customer service people. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Customer] The Marketer's Guide to Pinterest SEO
If you’re an interior designer, replace “For the Home” with “Modern Kitchens” or “Children’s Bedrooms” so that potential search terms align more closely with what end users might be looking for and increase the likelihood of standing out from the massive clutter of default --or just plain unoriginal -- board names. 5) Speak Your Customers' Language.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Customer] How to Optimize Your B2B Marketing and Sales with Online Video
For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Imagine what will happen when we have the same ability to create a highly customized and curated channel of online video that we can watch on the go or on our couch?
MODERN B2B MARKETING | FRIDAY, DECEMBER 13, 2013
[Customer] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
Instead of simply using Pinterest to promote their brand, Nordstrom is using Pinterest to find out what their customers want. Nordstrom knows where their customers are. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. million followers and growing.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, MAY 30, 2012
[Customer] How Would You Address this Interesting Sales Dilemma?
I was sitting next to Brian, one of my client's customers. Today, he was speaking on how to best work with people just like him. I was delighted my client was bringing the actual "voice of the customer" into their sales meeting. The previous day, I'd led a "Selling to Crazy-Busy Buyers" workshop at their annual sales meeting. Speak up.
WEBBIQUITY | MONDAY, NOVEMBER 12, 2012
[Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Image credit: Ajax Union.
HUBSPOT | WEDNESDAY, NOVEMBER 3, 2010
[Customer] The 9 Worst Ways to Use LinkedIn for Business
The “Answers” section of LinkedIn, where people go to ask their business-related questions, is a place where businesses establish themselves as industry experts and even find new customers. By adding custom anchor text to the website links on your profile, the links will pass higher-quality SEO authority. Of course not.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 13, 2012
[Customer] Swag Marketing: Get Your Swagger in Check
It’s not about giving customers and sales leads some piece of junk with your company’s logo cheaply printed on it. Go find some good vendors, and start providing useful engagement with prospects and customers! by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee.
BIZNOLOGY | TUESDAY, JULY 14, 2015
[Customer] Every 2015 presidential candidate is a brand
Ultimately, a successful brand will want a relationship with its target customer that is based on trust, authenticity, and credibility. Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Like this post?
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 18, 2014
[Customer] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
Bonus tip: Some of the resources on our shortlist include: MarketingProfs, Demand Gen Report, and Social Media Examiner, in addition to a number of partner and customer blogs on marketing. So how are Modern Marketers using third party content? 76% of Modern Marketers share third party content (only 24% of respondents said they don’t).
CRIMSON MARKETING | WEDNESDAY, JULY 10, 2013
[Customer] The Move Towards Cross-Channel Marketing
“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” . Brands and buyers have a special way of interacting with each other. The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ” . Marketing Tech ). .
VIDYARD | THURSDAY, MARCH 19, 2015
[Customer] How to Build a Video Marketing Budget [Free Template!]
In other words, what videos will help you drive more leads, close more customers, and do so at a faster rate? Customer Testimonial: where is the customer located? The majority of marketers are making, watching, and sharing videos. It’s hard to even be on the web without encountering a video. Budgeting for Outsourced Production.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 13, 2014
[Customer] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
ClickZ recommends that content marketers build out specific content that answers customer questions. Casie suggested that anticipating customer questions (by way of surveys, live chat, Q&A sites, etc.) Olympic rings. And they would be right. What does B2B content marketing have to do with the upcoming Olympics anyway? Immediately.
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Customer] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand.
FEARLESS COMPETITOR | THURSDAY, JUNE 14, 2012
[Customer] What the Heck is Marketing Made Simple TV?
Jeff Ogden of Find New Customers is the show creator and host. A new Made Simple TV show publishes every Thursday at noon ET/9am PT here, at Marketing Made Simple TV , and at several other sites. Marketing Made Simple TV is a weekly online TV show introducing B2B leaders to some of the smartest and savviest marketers on Earth today.
FEARLESS COMPETITOR | THURSDAY, MARCH 25, 2010
[Customer] The Giant Who Was More than a Match
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Marketing is about great story-telling, so pull up a chair and listen. Jack asked.
FEARLESS COMPETITOR | MONDAY, MAY 27, 2013
[Customer] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
B2B LEAD GENERATION BLOG | MONDAY, APRIL 8, 2013
[Customer] Direct Marketing: 6 steps to drive more through sales pipeline
Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
HUBSPOT | SUNDAY, AUGUST 16, 2015
[Customer] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
For 67 years, Lego created and marketed its famous interlocking bricks in a silo -- without looking for ideas, comments, or suggestions from its quickly growing base of customers and fans. Eventually, this turned into not talking to customers at all. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions?
SAVVY B2B MARKETING | MONDAY, NOVEMBER 21, 2011
[Customer] What Sales and Marketing Departments Can Learn from N’Sync
The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever. It is important that once potential customers are lured in by this “uniqueness,” sales can continue this vision.
VIDYARD | MONDAY, MARCH 30, 2015
[Customer] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
AVITAGE | THURSDAY, OCTOBER 31, 2013
[Customer] How to execute content marketing
Include your go-to-customer (sales) strategy, plans and metrics. What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Want some help? No problem.
AVITAGE | THURSDAY, MARCH 28, 2013
[Customer] IDG On Connecting the Dots Between Content and Sales
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 22, 2013
[Customer] 8 Ways To Use Vine To Engage With Video
Vine is a great tool because it provides a platform to engage, educate, and inform, but much like mobile, it’s simply another exciting, native channel through which to communicate with prospects and customers. You’ve probably heard of Vine by now. Video content also can be shared via Twitter and Facebook. Show your product in action. We did!
PAUL GILLIN | THURSDAY, JULY 29, 2010
[Customer] Content Curation on Steroids
It has some early test customers, but none can be identified just yet. I’ll describe generally what one of them is doing, though. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. world. This task has never been easy to automate. Shhhhh!
SAVVY B2B MARKETING | MONDAY, AUGUST 2, 2010
[Customer] How Remarkable Does Your B2B Content Need to Be?
Check out this great post from Rahel Baillie with four suggestions on how marketers can better match content to customer needs. I have been thinking a lot about the concept of "remarkable" content lately. What is it and how can I more consistently deliver this (and help others do the same)? or daily emails Greg Laurie).
PHOENIX RISING | SUNDAY, AUGUST 23, 2009
[Customer] The Ghost and Our Integrity
Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. Well, Gee - if they don't have the time to share their thoughts and ideas with their customers/audience - then what does that say about their customer commitment? Remember?
SMALL MANUFACTURER BLOG | TUESDAY, JANUARY 4, 2011
[Customer] Innovation Comes in Small Packages
“Our customers won’t pay the extra cost. Seeing the individually wrapped chicken breasts reminded me that small changes can often have big impact — on your company, your customers, and your industry. Yet “innovation can also be small and still have great impact. Woo hoo! Someone “got it..
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Customer] So…What’s the Relevance of the Marketo IPO?
Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
CRIMSON MARKETING | TUESDAY, APRIL 21, 2015
[Customer] How Big Data and Marketing Analytics Help Sales
That ubiquitous box on Amazon informing you that “customers who bought this item also purchased…” is something we already take for granted. The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. Marketing analytics is the answer. Try googling the words “Big Data.”
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 30, 2013
[Customer] 9 Reasons QR Codes are Bad for Your Brand
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Written with Arnaud Saint-Paul, CEO of smartsy.
MODERN B2B MARKETING | THURSDAY, MARCH 24, 2011
[Customer] Lessons in Marketing Leadership and Innovation
Leading CMOs orbit around the customer. Marketo’s research provides support here: high-growth companies are significantly more likely than low-growth companies to incorporate customer satisfaction into their marketing executive’s compensation. These brands know their success depends on their CMOs’ intimacy with customers.
WEBBIQUITY | TUESDAY, DECEMBER 9, 2014
[Customer] How to Use Reddit to Boost Your Marketing through the Roof
Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reaching Your Potential Customers. Guest post by Scott Masson. What is Reddit and How Does it Work? Reddit is a content curation and sharing site. East Coast.
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Customer] Online Marketing Trends for 2013
More budgets will be allocated to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing. Typically, acquiring new customers is more expensive than retaining existing ones. Online marketing in 2012 was dominated by mobile, big brands and Google updates.
INSIGHTIQ BLOG | THURSDAY, OCTOBER 27, 2011
[Customer] The Case for End to End Enterprise Analytics
Let's make the case for a CAO building an End to End Analytics platform for a B2B internet company. 1. The company has hundreds of customers but each customer has millions of transactions. There has been a lot of chatter in the analytics circles about the need for a Chief Analytics Officer (CAO).
BIZNOLOGY | THURSDAY, AUGUST 7, 2014
[Customer] How marketers help phishers succeed
Customer service people are thinking about customer service. We must all take this threat seriously for the benefit of our customers. What would you think if you received the email above? (I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.)
HUBSPOT | TUESDAY, MAY 22, 2012
[Customer] Why Purchasing Email Lists Is Always a Bad Idea
Using ESPs that don't require their customers to use opt-in email lists suffer poor deliverability if they're using a shared IP address. In other words, one customer's ill-gotten email list can poison the deliverability of the other customers on that shared IP address. You need people to email , and you need them quickly.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Customer] Are You Trying Too Hard or Annoying Your Prospects?
Most sites I looked at did not have customer reviews as an option. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. In life there are many fine lines. Set Expectations. And catalogs arrive weekly. could have said “No.
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Customer] Beyond Lists: Use Filters to Manage Twitter
However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with [.].
FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
[Customer] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
“Look at your existing customers, and identify the key decision-makers and influencers, he says. Rick Volz. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture to determine the best way to approach lead generation. Be where your prospects are. Test and measure. Digg this!
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Customer] The Growth Show: A VC's Advice on Content, Cash & Churn
Why does that actually matter and how does it impact growth? A: If you get an annual prepayment, basically what’s happening is your customer is lending you money to grow for free. If you can "borrow" money from your customers to help your business grow, you’re going to grow significantly faster. Tomasz Tunguz. That’s unbelievable.
FATHOM | TUESDAY, AUGUST 11, 2015
[Customer] Fathom Social Media Update
In the coming weeks, businesses will be able to respond to public customer complaints and questions through private messages. To improve efficiency and avoid repetitive questions, the private thread between the Page admin and the customer will include a link to the original comment. Happy reading! . So, what does this mean for brands?
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
SAZBEAN | SATURDAY, FEBRUARY 15, 2014
[Customer] Internet Marketing Strategy Articles for the Week of February 10, 2014
Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
HUBSPOT | MONDAY, MAY 14, 2012
[Customer] 8 Ways to Solve Prospects' Problems Through Your Marketing
Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You've got answers.
B2B LEAD BLOG | MONDAY, APRIL 15, 2013
[Customer] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. million.
ACHIEVE MARKET LEADERSHIP | THURSDAY, DECEMBER 6, 2012
[Customer] B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
A recent survey around B2B content marketing shows that while engaging customers is still the top objective; thought leadership, educating the market and SEO are gaining ground. We’re curious, is content curation part of your content marketing strategy? Read the full article here . Other Interesting Topics
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 24, 2011
[Customer] Are You Capitalizing on LinkedIn?
With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected? For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. Here are some highlights: 35% check their site daily. 32% check it several times a week. 81% are interacting with the site.
VERTICAL RESPONSE | FRIDAY, AUGUST 21, 2015
[Customer] Social Media & Your Business: Choosing the Best Platform
With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service. Encourages dialogue and depth with a customer base. Focuses on dialogue creation and starting conversations with customers. Getting Started. Facebook. Twitter.
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Customer] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
One way to look at Hummingbird is this: If you blog about topics your customers are interested in, Google will help you get found. So here it is: Write your next series of blog posts (you do have a blog, don’t you?) to answer questions you hear from your customers. What is Hummingbird? Then why the new algorithm? Be helpful.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 5, 2012
[Customer] Sunday Learning | Why SOPA/PIPA is a bad idea
This is our tradition on the blog belonging to the B2B demand generation and global marketing company, Find New Customers. Sundays are for learning. In less than 20 minutes, you can learn something new. This one discussed the bills in Congress recently and though SOPA/PIPA is dead for now, it’s good to understand the root issue.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 1, 2011
[Customer] Don’t Take “Selling” Out of Content Marketing
These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
MODERN B2B MARKETING | THURSDAY, MARCH 22, 2012
[Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
VIDYARD | FRIDAY, MAY 1, 2015
[Customer] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
This information should get into your marketing automation and CRM tools so you can track how different channels and content are performing and your sales team can see which marketing initiatives drove each lead to become a customer. Once the lead becomes a customer, the sales team can close the loop with the marketing team.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Customer] The Tactics You Need to Capitalize on the Fast Pace of Social Media
So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. Put yourself in your customers shoes. Why is it important to be fast? hours.
EMAGINE B2B BLOG | TUESDAY, OCTOBER 22, 2013
[Customer] Contextual Search: What it means to SEO
Don’t ignore your user data and customer questions, either. Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords. As such, SEO needs to shift. Your focus should be on better content rather than more content. Don’t just focus on Google.
LEAD VIEWS | TUESDAY, MAY 18, 2010
[Customer] From Operational CRM to Social CRM
Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes. The traditional customer relationship management product’s key value proposition has been improving sales operations in terms of data access & tracking. Customer Analytics.
BIZNOLOGY | TUESDAY, APRIL 8, 2014
[Customer] How to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Customer] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
The more detail you get, the more you should prepare a customized call or email. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. How do you customize your sales tactics for different lead sources? Find out more at [link]. Thanks Jeremy. Level of detail. How far can you go?
BLOG MY CALLS | TUESDAY, JULY 23, 2013
[Customer] ''But My Clients Just Don't Care About Call Tracking," says Shortsighted Agency
In the vast majority of the agency relationships we have at LogMyCalls, when the agency simply starts including a call tracking number with whatever package the customer buys, the customer IMMEDIATELY starts to value the data. 2) They were concerned about confusing clients with different phone numbers. They are obsessed with it.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 14, 2009
[Customer] Why Storytelling is Critical for Business
Kathy Hansen of A Storied Career has compiled her interviews with 40 storytelling practitioners (me included) into a topical eBook that's a must read for businesses trying to raise their level of personalization and develop relevant dialogues with customers, prospects and employees. Storytelling is in our genes."
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Customer] Not another year end list
Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners. The year 2012 is right around the corner and we see big things ahead.
JUNTA 42 | MONDAY, MAY 14, 2012
[Customer] An Essential Resource for Building and Managing an Online Community [NEW BOOK]
Michael lays out all the details for the type of community that fits your business objectives and matches that with the personality of your target customer. Two events have opened my eyes to the idea that online communities can take your content marketing and put it on steroids. Second, I had a discussion with Michael Silverman. Software?
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 18, 2014
[Customer] B2B Sales Pros Need to Create Demand with Content Marketing
Speak the language of your prospects and customers. I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Today’s conversation is about demand generation. Highlights of the Conversation: Without demand, there are no buyers.
B2B LEAD BLOG | THURSDAY, MARCH 21, 2013
[Customer] Data Strategy For Demand Generation – Sirius Decisions Webinar
Ross brings over 15 years of b-to-b marketing experience with focus spanning marketing measurement, demonstrating ROI, data management, process development, marketing technology, customer marketing and sales enablement. Learn How to Align Your Data Strat egy with Lead Generation Priorities. Best practice trends for approaching contact data.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Customer] Effectiveness and Difficulty of Marketing Channels
Talk to Find New Customers if you have questions about your company strategies. Effectiveness and Difficulty of Marketing Channels. This chart of the week by MarketingSherpa shares some interesting data on marketing channels. It explores the effectiveness of channel and difficulties with various approach for sales lead generation. Marketin
CHRIS KOCH | MONDAY, JUNE 18, 2012
[Customer] Is ghost writing in social media right or wrong?
As I interview SMEs around SAP and external influencers like analysts and customers, I want to be able to share the raw ideas in their earliest stages so that I can inform people and get their feedback. You can read the entire post here. It introduces me to the community and explains what I’m planning to do. Related articles.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Customer] Everything You Need to Measure Twitter Marketing ROI
This means tracking the path of a user clicking a link in a tweet, to visiting a page on your website, to filling out a landing page to become a lead, and, ultimately, to converting into a customer. To bring in new customers? Expanded reach results in more leads and customers. Set Up Tracking Tokens for Different Sources.
HUBSPOT | TUESDAY, JUNE 16, 2015
[Customer] Are Publishers Measuring Success Correctly?
These metrics indicate your ability to make visitors transition to potential customers — your ability to sell your readers on a course of action. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more. Media
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Customer] Why We Shouldn't Stop Innovating on Email
From customized movie recommendations to tailored Google search, today''s buyers have grown accustomed to media that adapts around their behavior. Integrating your marketing channels with a single contact database can help you get that 360-degree-view of a prospect, lead, or customer. HubSpot customers, we just built this in for you ).