PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
[Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Customer] 10 Types of Updates to Power Your Social Media Presence
After all, what better way to customize your business to your audience's needs than going directly to the source? Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?"
TRADESMEN INSIGHTS | TUESDAY, AUGUST 24, 2010
[Customer] Reps vs. Factory Direct: The Debate Continues…
What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Customer] The Marketer's Guide to Pinterest SEO
5) Speak Your Customers' Language. Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. One great example of speaking your customers' language is fashion brand 2 Penny Blue. Optimization! 1) Choose an Optimized Company Username.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
[Customer] Digital Body Language and Economic Health [Chart]
Our customers have been using our Software-as-a-Service (SaaS) through all the economic peaks and valleys for over a decade and we have gathered this wealth of marketing data into our Revenue Benchmark Index. by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008.
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Customer] Let Your People Speak!
B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
VERTICAL RESPONSE | THURSDAY, MARCH 6, 2014
[Customer] Using Humor in Your Marketing
Our team at VerticalResponse “holiday-ed” up some of our own customer logos. When you add some flair to your logo, you can use it for all kinds of things and drive more customers to your site or location. ” Or Kmart going out on a huge limb with the “Ship my pants” commercials. And People loved them.
HUBSPOT | FRIDAY, MAY 27, 2011
[Customer] How to Become the Awesomest Marketer EVER
That includes your customers, leads, prospects, neighbors, children, etc. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Today, we have 4,500 customers, 200 employees, and generate 40,000 leads per month. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Customer] Savvy Speaks: Web Copywriting Best Practices
Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Customer] Who says B2B is boring!
About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Customer] Top 56 B2B Marketing Posts October 2010
Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. in the 1960s. No more.
B2B VOICES | FRIDAY, FEBRUARY 28, 2014
[Customer] Where is Your B2B Blog?
No matter what industry you work in, there will always be issues and hurdles for you and your customers. In a competitive world thought leadership does matter and make a difference in the sales cycle, and both your external and internal customers want to know your position and where you stand. It takes time. It takes resources.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Customer] How to Create Marketing Offers That Don't Fall Flat
Customer Case Studies: Just like product-centric content, customer case studies are likely something you want to make it very easy for visitors to access. In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. What an Offer Isn't. First, let's clarify. Ebooks.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Customer] ClickInsights: How to make marketing messages memorable?
Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Blogs.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Customer] 4 Dimensions of Effective B2B Marketing Plans
Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog. Follow Liz on Twitter at @liz_pate.
B2B MARKETING INSIDER | THURSDAY, JULY 15, 2010
[Customer] Lead Generation Programs That Work
My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 1, 2010
[Customer] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
" Ask yourself how your product or service will: Save your customer money. Take some time to perfect this point and showcase how you really make your customers lives easier. Who is your "perfect customer" and how does she/he make buy decisions? Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
MARKETING ACTION | MONDAY, JULY 14, 2014
[Customer] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
MONIQUE: Wait a sec … you were an Act-On customer before you were an employee? believe I was Customer #16. More custom messages to more specific audiences = working longer days and weekends. So a conditional branch is like a pathway that you customize based on their behavior … their particular buying journey. Crazy.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Customer] 5 Steps to an Awesome B2B Facebook Page
HubSpot customers, for example, can install the free Facebook Welcome Application. By liking the Pages of business partners, valued vendors, and customers, Facebook will notify the administrators of those Pages. If you're curious about how, check out 25 B2B companies that have already done it well. They use it as a home base.
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013
[Customer] Week in Review: April 12
This is a question you need to ask in terms of your brand's value to your customers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. Lots of great lessons here! Writer drunk; edit sober.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Customer] Happy Holidays from the Savvy Sisters!
10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
SAVVY B2B MARKETING | TUESDAY, MARCH 29, 2011
[Customer] Savvy Toolkit - The Lead Nurturing Cookbook
Classic Customer Education wiht Retention Remoulade. As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer.
JUNTA 42 | FRIDAY, OCTOBER 29, 2010
[Customer] 13 Content Marketing Commandments
Do it better, in more channels where your customers are than anyone else. I've had multiple versions of Mark Fletcher's startup commandments on my wall for years now. Whenever I get a little lost in our startup model, I review these. It keeps me sane. I've modified a few of these related to content marketing.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Customer] Business Cards: The Good, the Bad, & the Ugly
'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. Local printers are usually more expensive but have better customer serves while online printers like Greenprinter, moo.com, and PsPrint are more economical and have templates available. What gives? The Good. Your name.
VERTICAL RESPONSE | WEDNESDAY, JULY 9, 2014
[Customer] Use These Email Newsletter Topics, You Must
An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. “Telling our customers about events like this shows that we’re engaged and forward thinking,” says Andrew Bauer, CEO of Royce Leather. why not promote it in your newsletter?
HUBSPOT | THURSDAY, MARCH 10, 2011
[Customer] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. Note to customers: There is a checkbox in blog options to turn it on or off, very easy - if you have any trouble, just call support at 888-HubSpot ). Either way, you need to do it!
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 17, 2012
[Customer] Stop Thinking Leads and Lists.Start Thinking Networks
and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts. See #5 below).
HUBSPOT | THURSDAY, OCTOBER 7, 2010
[Customer] 7 Things Your Blog’s Sidebar Can't Live Without
You’ll be able to place the most relevant CTAs within each blog post (usually at the bottom of each post) since you’ll be able to customize this space more easily. Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. Option to Subscribe. Category List.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 18, 2012
[Customer] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
According to Sirius Decisions, 70% of the customer’s buying experience is completed before the first contact with a salesperson is made. The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. So What Has to Change?
B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012
[Customer] Content Marketing: 6 Steps To Sell It In [Slides]
Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. But the real challenge for many of us lies in how to sell it in. and no.
MODERN B2B MARKETING | TUESDAY, APRIL 26, 2011
[Customer] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101. All of this makes sense, right?
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 29, 2011
[Customer] 8 Big Ideas to Drive B2B Buzz
Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. Tap into something customers care about — an issue. B2B is a unique beast. Here are eight big ideas: 1. Make promotions sharable. WOM, guaranteed.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Customer] Three Ways to Use a Personal Google+ Profile to Build Your Business
And just like in a small town, a reputation for trustworthiness and helpfulness online can build lifetime customer loyalty. Related Stories How to Skyrocket Customer Engagement via Google+ Brand Pages Grow Your Google+ Business Page with the Power of Sharing The First 5 Things You Should Do With Your Google+ Business Page. Google
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 5, 2013
[Customer] How To Effectively Increase Your Sales Pipeline
As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? 'I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
SOCIAL MEDIA B2B | TUESDAY, AUGUST 28, 2012
[Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
SAVVY B2B MARKETING | TUESDAY, JULY 13, 2010
[Customer] Are You Making Your B2B Prospects Think Too Much?
While your customers do put more thought into their purchases than people put into browsing websites, it’s not that far off the mark. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Customer] This Week in Digital Strategy 3.7.14
He goes into detail on how companies are uncovering what makes the most profitable customer and identifying new leads and how to nurture them through analytics. 'Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 28, 2011
[Customer] Easy-to-Read Fonts Improve Site Visitors’ Experience
Note: I randomly chose these examples by doing a search for “mission statement customer service. ). Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. An example of small, gray type. An example of colored type on a tinted background. An example of reversed out type.
B2B MARKETING ONLINE | MONDAY, AUGUST 16, 2010
[Customer] Mobile Internet – If not now, when?
Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
HUBSPOT | WEDNESDAY, APRIL 16, 2014
[Customer] How to Take the Perfect Screenshot Using "Inspect Element"
You''d like to test different product messaging on your landing pages with your customers. With Inspect Element, you can alter the appearance of various landing pages and present those in user testing to see how customers react. Step 3: Customize the copy. 'I work with an amazing product team. What Is Inspect Element? Voila!
CUSTOMER EXPERIENCE MATRIX | MONDAY, SEPTEMBER 3, 2012
[Customer] Moving On: Lessons from the B2B Marketing Trenches
But right now I’m talking about reporting of survival rates (how many people who enter a nurture program actually end up as customers) vs. conversion rates (how many people move from one program stage to the next). It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content. metrics matter.
VOICE-BASED MARKETING | MONDAY, FEBRUARY 10, 2014
[Customer] Make Your Marketing Automation Work For You
This creates a strong link between marketing and sales when customized into an existing business model. The top marketing performers in the benchmark study showcased preconfigured cross-channel campaigns that automated responses to customer behavior data collected for fast, accurate turnaround. Don’t believe me? Not too shabby.
ANNUITAS | MONDAY, FEBRUARY 28, 2011
[Customer] Don’t Limit Your Nurturing
ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field.
VOICE-BASED MARKETING | THURSDAY, AUGUST 15, 2013
[Customer] Bootstrapping with Irv Shapiro and tastytrade
If you want to grow your business, talk to your customers.” 'When CEOs get around other CEOs, there are bound to be some interesting conversations that arise. That’s just one piece of advice you’ll pick up in this interview. Watch it now and get key insights into business, vision, and data.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 11, 2013
[Customer] [Storybook] Oh, the Content You’ll Create and Haiku Contest
We will choose two winners per week, who will be featured in one of Marketo’s upcoming infographics, along with their winning haiku and a custom avatar. Take 'Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! Check out our new storybook, Oh, the Content You’ll Create !
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 10, 2012
[Customer] Negotiate Your Way to a Win
Do not assume that price is the issue whenever a customer is not interested in purchasing your products or services. If your customer objects to your high price, you have other things to offer. Winning sales isn’t a straightforward affair. During this process, your prospects will throw counterclaims and lots of questions your way.
HUBSPOT | THURSDAY, JULY 5, 2012
[Customer] Common Qualities of Insanely Successful Viral Videos
Chances are, your potential customers are among those 4 billion watching videos today. Just remember to create content that's not only funny to you, but entertaining for your customers as well. Letting your customers or fans get in on the content creation is a great way to generate a successful video. Keep it Short.
HUBSPOT | TUESDAY, OCTOBER 11, 2011
[Customer] 9 Must-Haves for the Perfect Landing Page
In fact, many of HubSpot's customers who have implemented these tips are experiencing a 30-45% conversion rate ! Optional) supporting proof elements such as testimonials, customer logos, or security badges. The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, DECEMBER 18, 2012
[Customer] Does Playing Santa Work in Selling?
Intellectually you know it's important to focus on your customer and ask questions about their objectives, issues and concerns. When you sit down in front of your prospect, even though you have good intentions of being customer-focused, it's virtually impossible to do. The big meeting is set for early afternoon. So much to say.
SYNECORE | FRIDAY, NOVEMBER 8, 2013
[Customer] Forget Mobile First: It’s Bigger Than That
When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. 'We marketers love buzzwords and phrases.
HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
[Customer] 3 Creative Ways to Spread Content to People On the Go
So how do your customers find you? A couple of weeks ago at Dreamforce , HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. You have to provide ways to get them the information you want them to receive.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, DECEMBER 29, 2011
[Customer] Shocking 2012 Sales Prediction
To avoid extinction in 2012, sellers need to: Sharpen their personal expertise in areas relevant to their customers. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Help them achieve their business objectives.
B2B VOICES | FRIDAY, FEBRUARY 10, 2012
[Customer] Other Voices: Julie Meredith, Radian6
Then they can start to engage with their community, provide efficient customer service that will create long-lasting relationships, and begin to share relevant, useful content within their network that will give them credibility and influence within their community. Financial Services companies are certainly still learning. Slowly.
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Customer] 25 Helpful Sales Blogs You Don't Want to Miss Out On
Customer Service: How To Win Back Lost Customers. What Is Your Customer Trying To Achieve? Reasons the Customer Is Often Wrong. 'I don''t know if you know this, but we here at HubSpot kind of like blogging. So, we scoured the internet looking for the best writers and thought leaders in sales. Congratulate them on Twitter!
MODERN B2B MARKETING | THURSDAY, MAY 1, 2014
[Customer] What the Board of Directors Expects from Marketers Today
It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. 'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
SAZBEAN | TUESDAY, OCTOBER 29, 2013
[Customer] How Twitter Grew From a Microblog Into a Business Tool
Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. 'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Customer] How Giving Tuesday is Redefining Corporate Social Responsibility
However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. 3) Encourage customers to participate. nonprofit branding
HUBSPOT | TUESDAY, JANUARY 29, 2013
[Customer] The Anatomy of an Awful Marketing Email
Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. How often do you think about junk mail? Wrong.
ANNUITAS | THURSDAY, JANUARY 19, 2012
[Customer] What B2B Marketers Can Learn From a 14-Year Old Baseball Player
While it may not be what impatient executives want to hear, they need to understand that transforming marketing so that it’s customer centric, process-based and measured by revenue, is not a simple task. Over the past few months, I have most assuredly become a candidate for rotator cuff surgery. This is mythical thinking. It will take time.
B2B VOICES | MONDAY, JANUARY 16, 2012
[Customer] Around the World in Social Media
As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. A lot has been happening in the world of social media, and I do mean the world. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Europe. Latin America.
ENGAGE | WEDNESDAY, APRIL 27, 2011
[Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 11, 2013
[Customer] Adometry Combines Attribution with Optimization
Adometry also lets users model against multiple events in the customer life cycle, such as sign-ups, first purchase, and repeat purchase. 'So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste).
MARKETING GENIUS BLOG | TUESDAY, OCTOBER 5, 2010
[Customer] Walk Before You Run With Lead Nurturing
Step 1: Smarter Email Marketing: Know not only who your customers, but how they behave on your website. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. These are all real issues, but they don’t need to be overwhelming or debilitating. Tweet This!
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Customer] 10 Business Blog Posts You Should Write NOW
The Problem Solver - Name the biggest problem your customers have. Solve your customers' problems with content. The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers. Creating content is the cornerstone of inbound marketing. This problem ends today.
HUBSPOT | THURSDAY, JANUARY 2, 2014
[Customer] 2014: A Year of Self-Doubt for Marketers
If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget). Closed-loop marketing and measuring from visit to customer in B2B industries will go from a rarity to a common practice.".
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Customer] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are? Right now social networks are an important part of the answer.. That’s the key point: You can’t just dabble in social media. Period. Fairly compelling, no?
DIGITAL B2B MARKETING | TUESDAY, JUNE 26, 2012
[Customer] 9 Marketing Words That Have Lost Their Meaning
To another, it means increasing customer retention. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.
B2B MARKETING UNPLUGGED | TUESDAY, JUNE 17, 2014
[Customer] Five Solstice Celebrations for Marketers
Takes a lot of guts to call out your customers this way. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. How the fu*k did that happen? Here’s some inspiration to help you through it.
B2B MARKETING UNPLUGGED | MONDAY, MAY 12, 2014
[Customer] Twitter Truth #2: Sometimes You Need to Shut Up
This shot is a good representation of the less-than-productive dialogue with their customers. 'Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all.
INBOUND SALES NETWORK | FRIDAY, SEPTEMBER 7, 2012
[Customer] Does Your Demand Generation Partner Pass The SNIFF Test?
Can you see it mapping to how your ideal customers buy? Any demand generation program should be built around how your customers buy, not around how you want them to. You need to map out the process or the flow that your typical customer goes through in their buying process. You are not alone. Numbers. In god we trust….all
VOICE-BASED MARKETING | FRIDAY, JULY 12, 2013
[Customer] Dude, Where’s My Phone Lead?
Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) With your call tracking data integrated with your CRM— Salesforce for example—you have the ability to see your lead data side by side with your customer information.
FOLLOW THE LEAD | MONDAY, JUNE 10, 2013
[Customer] A drinking game you should play at work
It involves coming up with a list of jargon that you should avoid and then taking a drink and keeping score every time someone in your department says one of those words or phrases to a customer. It could really help you find out how often you are speaking your own language when you should be using your customer’s. Really! Sales
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 22, 2011
[Customer] How to self-publish your book
And their customer service is superb! So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success.
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Customer] What is Call Tracking?
Their potential revenue is higher and their likelihood of becoming a customer is higher. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. Phone calls matter.
BLOG MY CALLS | FRIDAY, APRIL 26, 2013
[Customer] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
These leads might end up becoming customers after 3 months, for example. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. Marketers can measure anything they want. They do this in three ways.
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Customer] Four “New Marketing” Skills You’d Better Learn Quick
His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.
THE POINT | FRIDAY, DECEMBER 17, 2010
[Customer] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
She has a lot to say about how B2B companies need to adapt better to the reality of how their customers buy products and services. Fewer companies, however, can claim to have adapted their sales process as readily. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Vendors leveraged that knowledge gap.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 15, 2012
[Customer] Tips on Making Your Emails More Effective
Here are three tips for us to consider: Inject your personality into every email - show customers the real you; maybe even crack a joke! I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. He calls his writing style “infotainment.”
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Customer] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
Just as Batman devoted his life and wealth to serving up justice to the underbelly of Gotham City, our Caped IVR Crusader is focused on enabling marketing, sales, and support teams to build a solution from the ground up to improve all aspects of voice-based communications with customers. Have no fear! drum roll* …. The Justice League of VBMA!
B2B VOICES | TUESDAY, APRIL 2, 2013
[Customer] Craft Work: What’s Your B2B Expertise?
Doing this takes a lot of focus and someone who is connected to many parts of your organization, from customers to management to the people in sales and beyond. Do you use social media for customers service? Like all good skills, developing a real craft or expertise is difficult and takes time. Tools like Visual.ly Metrics. Voice.
ONPATH | MONDAY, OCTOBER 18, 2010
[Customer] Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
If you rely too heavily on this deviant little suffix in your internal communications, you may quickly find it also creeping into your business communications; your communications with your Clients and your Customers. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn. scanned the room quickly.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 12, 2012
[Customer] If There’s One Thing Constant About Marketing, It’s Change
the customer’s experience using the product purchased. Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!)
TOMORROW PEOPLE | THURSDAY, OCTOBER 4, 2012
[Customer] The Death of Magazine Advertising [FLIPBOOK]
Your customers find you, as opposed to you searching high and low for them. Once you've captured the customer's imagination, you're ideally positioned to take advantage at the moment they're ready to buy. There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 6, 2014
[Customer] Content Shock: Why content marketing is not a sustainable strategy
So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
GREAT B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Customer] Little Things that Make a Big Difference in Sales and Marketing Success
Sending an email to a former boss, colleague or customer to heal a riff (this can have a huge payoff in both financial and psychological terms). Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Making that one extra phone call that resurrects a stalled major deal.
GREAT B2B MARKETING | THURSDAY, MARCH 8, 2012
[Customer] Measuring B2B Marketing Success
Are you seen by your prospects and customers in a way that is consistent with the way you see yourself? Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers.
MODERN B2B MARKETING | TUESDAY, JANUARY 21, 2014
[Customer] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. Marketo uses social media to learn from prospects and customers, to connect with our community, and for lead gen! 'Author: DJ Waldow I love social media. love Twitter. love Facebook. love Instagram. I (sort of) love Vine.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 19, 2013
[Customer] Your Content Focus: Narrow vs Wide
What is the profile of your ideal customer? This sounds obvious but for startups it might take them a while until they figure out who exactly is their ideal customer, which can change from the day they set out to actually sell the product until they close their first few deals. These are simple, but important questions.
MEASURABLE MARKETING | THURSDAY, APRIL 26, 2012
[Customer] Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Build custom applications. We have also designed apps with integrated video, text, Twitter and forms in a custom designed page, very much like a traditional webpage. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". Capture leads on your Facebook page.
MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
[Customer] 9 B2B Social Media Errors to Understand Before Jumping in
They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010
[Customer] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
At best, superior support could built Alsa a small but loyal customer base. Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 3, 2010
[Customer] Centrifuge Systems Offers Powerful, Flexible Link Analysis
However, it is currently looking for additional applications such as marketing analysis to understand relationships between customers, locations and products. Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Links between data elements are also defined by dragging fields into place.
MARKETING EDGE | FRIDAY, MARCH 14, 2008
[Customer] Social media is a movement, not a market
They certainly don't have the same level of importance as, say, pipeline forecast, brand equity and profit per customer, etc. This is a follow-up to a conversation I had with Valeria Maltoni and the excerpt that Tom Kephart posted at New Tech Heroes about my â€œsocial media is a movementâ€ theme. Is this guy naÃ¯ve or what?!â€
HUBSPOT | THURSDAY, DECEMBER 19, 2013
[Customer] Enough Already! 7 Marketing Predictions We're Tired of Hearing
2) Customers will have all the control in your business relationship. Customers as a group have always had the control in the relationship with your business -- that''s pretty much how supply and demand works. 'About this time every year, something happens. I''m talking about those marketing predictions posts. So let''s get to it!
HUBSPOT | TUESDAY, NOVEMBER 15, 2011
[Customer] The 7 Worst Marketing Emails You've Ever Seen
Let's take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers. Send them marketing email that is customized to their business needs with specific recommendations for them. Your marketing is the first experience that a potential customer faces. don't care!
VIEWPOINT | THURSDAY, NOVEMBER 8, 2012
[Customer] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots. Stay Tuned
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Customer] The Power of Being Recommended
Not only are the deals usually easier to seal, the customers usually are better. 'Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. The answer? They have to make their brands the most recommended.