HUBSPOT | TUESDAY, NOVEMBER 6, 2012
[Customer] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
Not only because it doesn't translate into leads and customers, but also because it doesn't do anything to help you retain that top position. Not every site visitor will become a lead and/or customer, and that's alright, because you want your content to reach tons of people so you can help expand your brand's reach. Plain and simple.
BLUE FOCUS MARKETING | SUNDAY, JUNE 28, 2015
[Customer] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
UX (User Experience) CX (Customer Experience). From the abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). After all, if our employees aren’t excited about what they do, how can we expect our customers to be? EX (Employee Experience).
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 17, 2012
[Customer] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately. Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day. Ouch.).
LEADERSHIP | TUESDAY, AUGUST 27, 2013
[Customer] 10 Event Marketing Tips to Accelerate B2B Lead Generation
For reasons ranging from, “we have an event budget we need to expend” to “we need an interactive forum with our customers” to “leads are not finding their way to us, so we need to go to them”. What can you learn from customer behaviour in the past? signed up for a virtual event, a webinar by a company that develops custom mobile apps.
SOCIAL MEDIA B2B | FRIDAY, APRIL 1, 2011
[Customer] 50 Questions to Ask to Master B2B Social Media
Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company. All you need to get started is the answer to three simple questions about your customer. The Most Important Questions In B2B Social Media.
WEBBIQUITY | MONDAY, NOVEMBER 12, 2012
[Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Image credit: Ajax Union.
JUNTA 42 | SATURDAY, DECEMBER 27, 2014
[Customer] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
And, how should companies align their marketing and technical content so they speak with one voice to their prospects and customers? The Magliozzi brothers started Car Talk as a “vehicle” (pun intended) to attract customers to their garage in Boston. We wrap up the show with a #ThisOldMarketing example from Car Talk. Sponsor (44:42).
WEBBIQUITY | WEDNESDAY, MARCH 27, 2013
[Customer] 26 Outstanding LinkedIn Tips and Tactics
Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. What are the best practices for advertising on LinkedIn?
BIZIBLE | WEDNESDAY, SEPTEMBER 30, 2015
[Customer] Pipeline Marketing: A Conversation With Our Partners
Alignment for marketing around the pipeline is fantastic, but it will fail without being rooted in the customer. Our customers have been more successful, and in turn so has our business. We’ve gone so far as to merge our marketing and sales departments under a single Revenue Team , and encourage our customers to do the same.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Customer] The History of Facebook Advertising [SlideShare]
Because let''s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads. How well do you know Facebook? Let''s take Facebook advertising, for instance. Yeah, I know.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 20, 2012
[Customer] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
The idea of real time and creating content right now, on the time frame that’s important to your potential customers. Members of the media, the analyst community, your potential customers. Your existing customers, your partners, even your employees. Below David gives a preview into his upcoming talk. But the idea is now.
WRITTENT | TUESDAY, JUNE 18, 2013
[Customer] How B2B Brand Storytelling Can Benefit Your Business
As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. There once lived a valiant B2B marketer named Lance. Xerox. eGain.
HUBSPOT | MONDAY, JULY 1, 2013
[Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
THE ROI GUY | FRIDAY, FEBRUARY 22, 2013
[Customer] Are Buyer Personas Dead?
As users expect more consumer-like ease-of-use and customization, B2B user groups are becoming more formally involved throughout the process - a committee of ever more demanding critics. One-sized fits all messaging just doesn’t cut it any more. As most solutions involve technology, experts are involved in research and evaluations. decoy?
SAZBEAN | FRIDAY, APRIL 13, 2012
[Customer] How Closed-Loop Marketing Works
To be an effective marketer, however, you need to be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting.
HUBSPOT | WEDNESDAY, NOVEMBER 17, 2010
[Customer] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. Going above and beyond will show potential customers that you really do care about helping them. It’s pretty awesome. Here’s what you can do: 1. Create a New Blog Post in Response to a Question.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Customer] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
Salespeople today must be agile in their approach to successfully connect with the modern B2B customer of today. Having true insight into the behavior of the buyer and customizing the approach based upon their needs has become the base for successful salespeople. Engage is available in a mobile-friendly version. Product News
VERTICAL RESPONSE | WEDNESDAY, JUNE 25, 2014
[Customer] What’s All the Buzz about ‘Google My Business’?
Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. When a customer searches your business name, wouldn’t it be nice if a map of your business popped up followed by store hours and customer reviews?
BIZNOLOGY | FRIDAY, JULY 18, 2014
[Customer] How do I track the source of phone calls?
Sometimes the customer will not remember and give an inaccurate answer. (Human Sometimes the customers will lie because they don’t want to tell you. And it might be very interesting to analyze the situations where the customers forget or lie.). But they don’t. Their first idea was a good one.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Customer] How B2B Marketers Can Use Social Proof To Bag More Leads
User social proof – This includes customer reviews mentioned above, but also testimonials from current customers. Embedded Tweets – On your website, you can embed actual tweets from happy customers, serving as a bite-sized endorsements. Artillery B2B Marketing Blog > The Forward Observer. Where did the ducks land?
HUBSPOT | SUNDAY, FEBRUARY 7, 2016
[Customer] 12 Sneaky Psychological Biases That Affect How You Sell
While reps should always solve for the customer, solving a low-priority problem isn’t enough to close a deal. Customers who are loyal for years are much more valuable than a prospect who churns after a few months. 3) Confirmation Bias. This post originally appeared on HubSpot's Sales Blog. They’re due.”. Trust me!”. 12) Empathy Gap.
JUNTA 42 | TUESDAY, JULY 14, 2015
[Customer] 6 Steps to Content Marketing Domination
Get Content Get Customers was published in 2009. Almost automatically, especially in big businesses, we try to turn our audience into customers so early that we never give our content marketing programs any room to breathe. I know, I know. used one of those link-bait titles. Well, this post is all about what is possible. model. model.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Customer] 8 Free Research Reports to Guide your 2015 Marketing Plan
Whether born out of legitimate complaints or the mutual frustration of not achieving adequate customer acquisition results, the finger-pointing can become predictable, if not childish: “These leads stink!”… “You couldn’t close a screen door in a hurricane!” The State of Marketing Automation 2014: Processes that Produce. Good luck!
SNAPAPP | TUESDAY, AUGUST 25, 2015
[Customer] Developing Holiday Marketing Content, NOW
Below are a few of my favorite holidays B2B marketers can work with and some inspiration to get started: Back-to-School season - all September Help your prospects and customers get back to basics and get the knowledge they need about your product. Thanksgiving - November 26 Why are you thankful for your customers? But it’s not.
BLOG MY CALLS | WEDNESDAY, SEPTEMBER 25, 2013
[Customer] Conversation Analytics: How it Works
Here’s a brief step-by-step of how the process works: - LogMyCalls clients customize their parameters—choosing how many calls they want analyzed each day, week or month. One track is for the customer, the other track is for the agent. - In real-time, thousands of algorithms listen for patterns in the speech. Step-by-Step: How It Works.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011
[Customer] 4 Steps for Making a Fan for Life [Video]
Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat. Check Fans’ Customer History. Customer history can also help in connecting with fans emotionally, which exactly what the Phoenix Suns did in a legacy campaign. Dig Into the Data.
VERTICAL RESPONSE | TUESDAY, MAY 5, 2015
[Customer] 8 DIY Tools to Grow Your Email List Fast
You can pick from ready-made templates, customize the message, add your own images, create your own call to action button and get access to analytics. 3. You can run social media contests and customize your Facebook page with this tool as well. 5. You can create a customized response when a new email address comes in.
SOCIAL MEDIA B2B | SUNDAY, OCTOBER 3, 2010
[Customer] B2B Social Media Sales Facts and Figures
Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. The following image from InsideView visually depicts B2B social media statistics. Some of the statistics include: the world’s most popular online brands. the percentage of the Global Fortune 100 with social profiles.
SAZBEAN | MONDAY, DECEMBER 29, 2014
[Customer] Three Actionable Insights from Google Analytics
Design and usability issues are fast ways to lose a customer. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. For example, you can look up the language, country, and city of every visitor to your homepage. Because, you know, it’s free.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 13, 2013
[Customer] VR Email Tests That Could Boost Your Results, Too
Finding the right subject lines, formats, images, templates, wording and offers to maximize customer engagement and sales helps drive your business. The email, which offered free email credits with a purchase, was sent evenly to two groups of prospective customers who had not yet made a purchase. higher open rate. All rights reserved.
WINDMILL NETWORKING | FRIDAY, MARCH 14, 2014
[Customer] Embrace the “One to One to Many” Approach by Working with Bloggers
Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Bloggers can be some of the most effective voices of your brand.
NUSPARK | SUNDAY, JULY 28, 2013
[Customer] How The Beatles’ Songs Optimize B2B Marketing Strategies
Analytics is where all of your visitor and conversion data come together, where custom dashboards and reports can be developed and analyzed. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally. Be yourself, especially with your own content and within social media. Work together.
HUBSPOT | FRIDAY, JULY 24, 2015
[Customer] 12 About Us Page Examples That Are Probably Better Than Yours
But be sure to include text along with your video in case your visitors can't watch a video at the time or are having trouble playing it. 5) FortyOneTwenty Why the 'About Us' Page Rocks: It lets customers do the talking. Including customer testimonials on your 'About Us' can give prospects and leads a more down-to-earth view of your company.
ION INTERACTIVE | WEDNESDAY, SEPTEMBER 16, 2015
[Customer] Meet the Content Marketing Innovators: Jon Ryan
Stop obsessing over tools or tactics instead of customer issues or problems. Jon Ryan, Director, Marketing Technology, Aberdeen Group. Meet Jon Ryan, Director of Marketing Technology for Aberdeen Group —the leader in bringing big data and content marketing services together—and our next Content Marketing Innovator. It's a business philosophy.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 12, 2013
[Customer] Why Is B2B Marketing Automation Growing So Slowly?
My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million). million.
HUBSPOT | THURSDAY, JULY 16, 2015
[Customer] CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
You can ask people from your team to come back with a list of the best people they met at the conference and then decide if you should try to recruit and interview them. 5) Hold customer, prospect, and partner meetings. Most companies have customers, prospects, or partners in many different locations. and it just might work for yours.
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 1, 2011
[Customer] How to Sell to People Not Contacts
More than 90 percent of executives never respond to cold-call sales or unsolicited emails , while more than 80 percent do engage when referred by a connection – whether through a friend, colleague, customer or industry peer. A New Type of Connection. What are People Insights ? ” Going beyond the business card.
VERTICAL RESPONSE | TUESDAY, MARCH 11, 2014
[Customer] Content and Pay Per Click – Using them Together for Success
All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Oftentimes, customers choose companies, products, and/or services based on brand recognition and trust.
B2B MARKETING INSIDER | WEDNESDAY, MAY 6, 2015
[Customer] How Intel Attracts More Than 2 Million Readers A Month
If you’re too focused on new customers, you’re losing out on a lot of value with your current customers. By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius.
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
[Customer] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.
BLOG MY CALLS | FRIDAY, DECEMBER 7, 2012
[Customer] 9 Reasons Your Website Might Be Failing
It is going to become ever more difficult to get new customers without a website. Remember, in the automotive sector, a phone call is still the preferred way customers want to interact with you. Your potential customers want to call you. I was talking to a client the other day and he said something that startled me. Believe me).
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Customer] Why Your Product Is Not What You Sell
Your product is simply the tool that enables you to deliver the customer experience. If As technologies and industries progress, you will embrace that change because it will be the best way for you to deliver your brand’s value and customer experience. Because of this, we are constantly doing research on what works and what doesn’t. .
BIZNOLOGY | FRIDAY, JANUARY 23, 2015
[Customer] Mobile will disrupt your industry: 3 ways to protect your business
Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database. That means some 4 to 4.5 Cool, right?
SYNECORE | WEDNESDAY, JANUARY 20, 2016
[Customer] 8 Ways to Improve Your Online Content Marketing
To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base. buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Ok, enough chatter.
MODERN B2B MARKETING | MONDAY, DECEMBER 9, 2013
[Customer] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Customers will still pick the best product for each function. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. Splunk – for analytics.
HUBSPOT | THURSDAY, AUGUST 8, 2013
[Customer] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Retweet requests are great for spreading the word about contests, charity events, customer appreciation campaigns, or even informal market research. By now, most marketers know the drill. Tweet early and often. Be fun and personable.
CRIMSON MARKETING | MONDAY, SEPTEMBER 30, 2013
[Customer] Successful Social-Mobile Campaigns in 5 Steps
Any user is a potential customer, but how do you connect to them? 1. Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” Smartphones are all around us. Avoid apps and engage through the Web browser. ” 2.
SAVVY B2B MARKETING | TUESDAY, JANUARY 25, 2011
[Customer] Savvy Toolkit: A Cool Way to Store, Organize, & Access Stories
If you need to collect, manage, and get full value from all your business stories -- whether about your customers, executives, employees, partners, or company -- check out this web-based tool: Zahmoo. We first came across Zahmoo on Casey Hibbard's blog and, like Casey, felt it was well worth sharing.
REPUTATION TO REVENUE | MONDAY, APRIL 26, 2010
[Customer] The lure of cheap content in B2B marketing
Making do with general-issue collateral when customization for different audiences would be far more effective. Or, perhaps most common of all, marketing content that is simply ignored by sales before it even has a chance to reach customers and prospects. The mills themselves are mainly a B2C issue (at least for now!).
CHIEFMARTECH | THURSDAY, FEBRUARY 25, 2016
[Customer] Marketing hated IT, and IT hated marketing — and that wasn’t right
The plan did not involve any significant re-organization within McKesson, but we have added resources to build expertise in like customer experience, SEO, marketing automation, analytics, and content marketing. Your presentation at the MarTech conference is “Marketing Technology to Enable Customer Obsession.” What does the plan entail?
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 17, 2011
[Customer] 5 Big Marketing Lessons From Kickstarter
Make your customers feel like they are part of something cool and they’ll be ready to throw their money behind it. Marketers should tap into customers same desire for social status and personal involvement in the creative process. by Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Keep Nurturing.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 18, 2011
[Customer] 4 Ways to Integrate B2B Social Media into Marketing Plans
Social Website. A B2B website is the most likely destination for your prospects and customers with any campaign. Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development. 3. Here are four suggestions for doing just that. 1.
B2B MARKETING UNPLUGGED | MONDAY, MAY 25, 2015
[Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
FATHOM | WEDNESDAY, FEBRUARY 26, 2014
[Customer] The Importance of Establishing a Strong Brand Identity
It portrays an environment of expertise and professionalism that our customers will experience, should they invest in Fathom and its people. Used correctly, it is the simplest way to communicate to your customers and audience that trusted experts are enhancing their business with the latest advances in your company’s area of expertise.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 11, 2015
[Customer] 29 Amazing Content Marketing Quotes To Inspire You
“ The aim of marketing is to get and keep a customer. In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 11, 2013
[Customer] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
Lead Generation: Who knows the customer better – Marketing or Sales? Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1. Spend #2. Spend #3.
HUBSPOT | MONDAY, MAY 14, 2012
[Customer] How Savvy Marketers Harness Social Data for Product Development
Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Let the pictures tell you what the top customer and product trends are.
MANHATTAN MARKETING MAVEN | MONDAY, MARCH 26, 2012
[Customer] 3 UXD Factors Changing Strategic Planning
UXD is changing how brands approach strategic planning and how they develop customer insights. Every customer takes a journey to identify and interact with your brand. Develop plenty of visual cues to orient and direct prospects and customers. Think of the customer journey like driving the interstate highway system.
HUBSPOT | FRIDAY, SEPTEMBER 13, 2013
[Customer] Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
Though we may not have the budget to buy solar panels for top-tier magazine ads, Nivea''s ad is a truly inspiring example of solving for the needs of your customers. We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual. This week, I''ve been at Content Marketing World.
B2BBLOGGERS | WEDNESDAY, AUGUST 29, 2012
[Customer] 10 Questions Your Content Marketing Operations Must Answer
Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? One of the core objectives of content marketing is to nurture customers through the buying process. When will be our next?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Customer] Lots of Vendors Can Help You Find Leads on the Web
It provides recommendations for customer treatments in addition to scores. Vendors I’ve Spoken with But Not Reviewed • Growth Intelligence is a relatively recent UK-based startup that provides lists of companies and associated contacts that are likely to become customers. At least a dozen firms are now following that path.
SAZBEAN | SATURDAY, JUNE 29, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of June 29, 2013
Here are the top Internet strategy, marketing and technology links for the week of June 29, 2013… Is Bing Places for Business Better Than Google+ Local? eConsultancy) The post Top Internet strategy, marketing and technology links for the week of June 29, 2013 appeared first on Sazbean. News & Notes
HUBSPOT | FRIDAY, DECEMBER 30, 2011
[Customer] The Only Metrics You Need to Optimize Website Performance
Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Lead-to-Customer Conversion Rate: the percentage of leads who become customers. Unique Visitors. New vs. Repeat Visitors. Referring URLs.
HUBSPOT | TUESDAY, JUNE 16, 2015
[Customer] Are Publishers Measuring Success Correctly?
These metrics indicate your ability to make visitors transition to potential customers — your ability to sell your readers on a course of action. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more. Media
CHIEFMARTECH | SUNDAY, DECEMBER 6, 2015
[Customer] The race for the #1 and #2 marketing technology brands
But with larger or more technical customers they are more likely to be part of a best-of-breed solution. Fifth, many vendors continue to develop features beyond their core category into adjacent categories and deploy them into their existing customer base — also short-circuiting brand competition in well-defined categories.
JUNTA 42 | THURSDAY, OCTOBER 13, 2011
[Customer] Creating a Content Marketing Team and Workflow Plan
All companies already have a wealth of resources for content creation (including our customers). They are there to listen to the groups of customers, prospects, influencers and competitors. Yesterday, Robert Rose and I held a workshop at Openview Venture Partners ‘ headquarters in Boston. Here’s some of what we covered.
FATHOM | TUESDAY, MAY 13, 2014
[Customer] Minimizing Channel Conflict for Consumer Brand Manufacturers
However, many of these brands run into challenges when their “most important customers” are competing in the same space. These most important customers are the brands retail distribution partners. Give your customers options. Here are a few tips that will help…. Set the Right Price. Use Advanced Paid Search Tactics.
DOCALYTICS | THURSDAY, FEBRUARY 12, 2015
[Customer] Docalytics Pilot Program: What is it?
With Docalytics for Marketing, we often set up customized pilot programs so customers have an opportunity to check out our platform before commiting to a contract. Utilize Docalytics to generate actionable content insights to better understand how a specific guide is received among a target list of emailed prospective customers. 3.
TRADESMEN INSIGHTS | TUESDAY, JULY 23, 2013
[Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets - don’t put your whole site up.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 8, 2009
[Customer] Twitter as super hero
If this doesn’t help you understand why your company needs to be in the thick of social media, you must be brain-dead. A) It’s where your customers are (and that includes B2B, too mister!) B) It’s where your customers speak to you C) If you don’t listen and respond, your competitors will! The brand-new $1,300 machine didn’t work.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 22, 2013
[Customer] 8 Ways To Use Vine To Engage With Video
Vine is a great tool because it provides a platform to engage, educate, and inform, but much like mobile, it’s simply another exciting, native channel through which to communicate with prospects and customers. You’ve probably heard of Vine by now. Video content also can be shared via Twitter and Facebook. Show your product in action. We did!
BLUE FOCUS MARKETING | TUESDAY, MARCH 6, 2012
[Customer] Are the Content Needs of Your Audience Caught in Your Blind Spot?
Edelman Digital defines a social brand as “any company, product or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public.”. Seeing this ad got me thinking: as marketers, do the content needs of our audiences ever get caught in our blind spots?
CONFLUENT FORMS | TUESDAY, MARCH 19, 2013
[Customer] Blogger and Google+, using them together to great effect
It enables you to quickly build Authority while engaging your fans/readers/customers very directly. There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? Is your blog You or your Blog?
WEBBIQUITY | MONDAY, NOVEMBER 19, 2012
[Customer] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
The set of 100+ WPO metrics that the group developed for KCA clients is driven by data collected by a host of off-the-shelf tools as well as some custom developed sources. What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content.
MARKETING ACTION | MONDAY, JUNE 10, 2013
[Customer] The 10 New Rules for SEO
Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
VERTICAL RESPONSE | THURSDAY, OCTOBER 16, 2014
[Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. © 2014, VerticalResponse Blog. Halloween is nearly here and our inboxes are being haunted by some scary good emails. The Market Fresno.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Customer] The More Industrial Marketing Changes, the More it Stays the Same
67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. I’m not trying to be clever or facetious with my headline. This chart from the same report will illustrate my point.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 24, 2015
[Customer] Generate More Leads By Literally Running with Your Prospects
But what if you could sponsor an event that shows you care about your customers. The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. Not just pretend to care about them, but really care about them. And they will thank you.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 1, 2014
[Customer] Labor Day
Jeff Ogden of Find New Customers , the award-winning marketing expert, wishes a great holiday to you and your families. Tomorrow morning we have a great post for job seeking college grads. If you think filling out LinkedIn job listings and submitting resumes, you are missing something very important. Filed under: Advertising. Advertising
PROTEUS B2B MARKETING BLOG | THURSDAY, JUNE 26, 2014
[Customer] Perhaps It’s Not Your Industry That’s Boring!
Many marketers feel that their industry calls for them to write on topics that won’t easily engage potential customers and index with the search engines. It’s an endless challenge for content marketers in B2B markets to present content in entertaining or engaging ways. But there are some good ways to create interesting content in any [.].
VERTICAL RESPONSE | TUESDAY, APRIL 12, 2016
[Customer] From Zero to Success: Building an Email List From Scratch
Your website is an essential tool for informing your customers about your business, but it’s also one of the easiest ways to begin building an email list. If you have a storefront or you regularly interact with customers in an office setting, you can solicit emails directly from the customer. Why email marketing?
LEADERSHIP | TUESDAY, NOVEMBER 12, 2013
[Customer] How to Reduce the Cost of a B2B Lead
With the knowledge that our biggest B2B customers are working very hard to buy more from us at reduced cost, we need to be prepared for lower profit margins. enjoyed my meal but also the conversation with this warm, welcoming owner. I was touched by his personalized attention and I could see he really cared about his customers.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, JANUARY 22, 2012
[Customer] [Audio] 3 Big Sales Problems I See Today
Management's failure to understand changing customer/behavior. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? You can listen to the download the interview below.
B2B LEAD BLOG | WEDNESDAY, APRIL 6, 2011
[Customer] No Budget and Less Time? Lead Nurturing in Five Simple Steps
Begin by asking your sales team, “What questions do your customers ask most often? Ask them whether their customers would value it. As much as you can, repurpose content. Related article: Lead Nurturing is Walking the Buying Path with Your Customers. million in additional sales pipeline growth in eight months.
VISIONEDGE | TUESDAY, OCTOBER 8, 2013
[Customer] Marketing Factors that Make a Difference
As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. Organizations without marketing plans suffer from long sales cycles, weak pipelines, and customer churn. This is what is known as being customer or market centric. Resources.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 7, 2013
[Customer] It’s Time To Act Like A Publisher [Slides]
That means: Create great content AND delivering business results in the form of more customers, revenue and marketing efficiency. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? We need to challenge the status quo.
YOUR SALES MANAGEMENT GURU | MONDAY, SEPTEMBER 29, 2014
[Customer] Should Salespeople Prospect Anymore?
Referral: the salesperson should ask their customers for referrals twice a year. Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.
WRITTENT | WEDNESDAY, SEPTEMBER 17, 2014
[Customer] 5 Myths about Copywriting You Believe
Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business. Talk about how your business benefits its customers and what your readers get out of the product. Someone, somewhere, once said something that was untrue. Copywriting.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 7, 2016
[Customer] The Marketing Technology Landscape: An Interview with Scott Brinker
Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media. Is it trending up or down over the past few years?
TONY ZAMBITO | FRIDAY, FEBRUARY 10, 2012
[Customer] The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing
Here’s the voice of a senior level sales executive articulating this point: “After the first year of joining this company, I began to realize there was a disconnect between sales and our customers. What occurred to me is that our customers have become highly educated folks and were of a different background of let’s say fifteen years ago.
FEARLESS COMPETITOR | MONDAY, MAY 27, 2013
[Customer] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
ACT-ON | TUESDAY, MARCH 1, 2016
[Customer] 5 Common Marketing Challenges Agencies (and Companies) Face
Just as important, understand who your natural audience is, or will be – and who will not be your customer. In the end, helping a startup get their first customers or an SMB make the leap from small fish to big player is an awesome, rewarding feeling. Marketing is hard. But as marketers we thrive on these kinds of challenges, right?
B2B MARKETING INSIDER | THURSDAY, MARCH 5, 2015
[Customer] Social Media Secrets To Build Your Personal Brand
The new content rules: If it isn’t a customer questions or a keyword, no one cares. Titles Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. Bullets help. Tell
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). 2. Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
FATHOM | THURSDAY, AUGUST 6, 2015
[Customer] Brand Publishing in Action: Spotlight on Lincoln Electric
Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. What is Brand Publishing? It’s no secret that the way people buy has fundamentally changed. Manufacturers as Brand Publishers. Manufacturing
FATHOM | WEDNESDAY, JULY 9, 2014
[Customer] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously. In fact, simply adding social media icons to your site without putting in any work toward developing an audience can actually drive potential customers away.
HUBSPOT | MONDAY, JUNE 1, 2015
[Customer] 8 Signs You're Writing an Advertorial, Not a Blog Post
Determine who you’re trying to reach by building personas based around your ideal customer. Your goal as an inbound marketer should always be to serve your prospects and customers. Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Blogging
BIZIBLE | WEDNESDAY, FEBRUARY 3, 2016
[Customer] 23 Account-Based Marketing Leaders to Follow on Twitter
Julia Stead is the Director of Demand Generation at Invoca, a call intelligence platform that provides visibility to engage mobile customers beyond the click. Which campaign performed the best for attracting the customer that I care about? And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer. https://t.co/7DLsBxzgnO.
HUBSPOT | TUESDAY, NOVEMBER 3, 2015
[Customer] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
Your customers will go elsewhere. 17) Customer Service. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized.
VERTICAL RESPONSE | TUESDAY, APRIL 14, 2015
[Customer] The Dos and Don’ts of Marketing Warfare
In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers. The Four Strategies. There are four strategies used in marketing warfare. Do study the moves of your competitors closely. The Don’ts.