Page 117 of 270 Previous | Next 
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Customer] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    ” Modern marketers are charged with providing multiple types of content, delivered through multiple tools and technologies, to serve an ever increasing number of channels—all aiming to reach the customer in a personalized way. The second change is the increased role of marketing organizations to manage the customer experience.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Customer] 15 Examples of Brilliant Homepage Design
    The homepage also includes good "proof" elements by listing some of their top customer logos, along with the copy, "Over 140,000 businesses use Box.". 5) Whitehouse.gov. Why it's brilliant: For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. That's right. Always changing.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] Sales Growth: 5 Proven Strategies
    Sell the Way Your Customers Want. The first key point that I came away is found on page 53, “Sales Experience Matters”, what the authors drove home was the customer’s sales experience.  Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. The forward was written by Marc Benioff, CEO of SalesForce.com.  Lead Sales Growth.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Customer] Why Long-Tail Keywords?
    As an inbound marketer, your main goal is to get found by the customer. Customers prefer convenience, which is why it’s better to rank higher on Google. Within reason, you should do whatever you can to increase your visibility or ranking on Google. The longer and more specific your keywords are, the easier it is to rank on them.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Customer] 10 Examples of Brilliant Email Marketing (and Why They're So Great)
    Your leads and customers may like something completely different than you imagined. 3) RunKeeper. So, to keep customers in the loop, 1-800 CONTACTS sends automated emails with a progress bar to tell you where in the ordering process you are. At one point or another, we all need inspiration to do our jobs better. Who knows? 10) Uber.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 2, 2015
    [Customer] Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]
    More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ? Triggered email and social notifications – critical in reaching customers when they’re most receptive. Retail marketers all over the world are reflecting on the successes of their festive campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] Facing tough choices — Paid versus organic reach
    Nor do they treat their customers beyond the sell, as Gary Vaynerchuk pointed out, so you have no ongoing relationship between client and product. Or all the (bricks and mortar) businesses that rely on social media channels to attract and keep customers. By Mars Dorian, {grow} Contributing Columnist. ” Say it ain’t so.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Super Teams, a book review
    The super team is defined as: A SuperTeam is a team that consistently delivers a superior performance relative to customer expectations. Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. What is a Super Team. 2. Empowerment. Trust.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 4, 2011
    [Customer] Managing B2B Social Selling Opportunities
    As with prospecting and lead qualification , effective use of social intelligence can significantly impact sales productivity and customer engagement success in this crucial phase. After all, today’s crazy busy Customer 2.0 is unlikely to engage with a vendor unless they are given a compelling reason to do so. Social Selling = Winning.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] Up Close & Persona™: The Key to Building B2B Buyer Personas
    As b2b marketing strategist Ardath Albee states, “a persona takes a segment of your company’s aggregate customer profile and fleshes it out with detailed information that represents real. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Now suppose that you have great customers in a logistics vertical whose pain registered as a 9 … they bought because your product solved an even more painful problem, and they bought a bigger package.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    They are evenly split on the effectiveness of social media however. • The two biggest challenges marketers cite in content marketing are producing quality content that “engages prospects/customers” (41%) and producing enough content (20%). Content is king. But producing content is expensive. So why not give it to them?”
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. 
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Customer] Getting Started Guide for Marketing Automation
    If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. Map out more complex nurturing flows based on different types of customers, products, and behaviors. Now what? Getting Started with Marketing Automation.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] The Secret Ingredient To Great Content
    He explains that his customers simply believe it is special. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Customer] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Sounds simple, right?
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Customer] Spring has Sprung, and So Should New Sales and Marketing Practices
    Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. What does the customer need to be successful? 4. But the season is not the only change in the air.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Customer] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    Why Do Your Customers Value Your Product? Ask yourself: what do your customers value about your products? Through observation, you can see what parts of the product your customers use, and how they use it. Author: Phillip Chen I used to think I would never join Snapchat. Know Where You Stand on the Adoption Curve. Social Media
  • JUNTA 42  |  MONDAY, JANUARY 12, 2015
    [Customer] The Evolution of Content Marketing Will Include Intelligent Content
    Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time – content designed to convert prospects into customers. Building loyalty and trust with an audience over a long period opens up amazing opportunities to sell more, save costs, or create customers for a lifetime.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Customer] 5 Ways to Leverage a Media Placement
    Launch a special email with a link to the media placement to customers, vendors and any other groups you think might be interested in the good news. Wouldn’t you rather customers flip through that versus an outdated copy of US Weekly ? 5. Your business was just featured in the media – awesome! But you’re not done.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] 4 Tips to Attract More Readers to Your Business Blog
    When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience. 2. How can you attract more readers to your business blog? Use SlideShare.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Pick out a few of your top fans or customers, and create a board dedicated to their pins. Not surprising.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Customer] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    They could do this because they had the granular engagement data about their customer’s viewing behavior that told them it would be a hit. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Want to learn more?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 29, 2014
    [Customer] Got an apartment in the Tampa area? If so, let’s talk.
    also pay bills on time as often as I can. I’ve been running my very own marketing consulting business, Find New Customers , for over five years. Here’s a recent photo: Jeff Ogden, President of Find New Customers. To contact me, send an email to jeffLogden @gmail.com or call 516-456-8218. Filed under: Buyer Personas.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Customer] How to Include Webinars in Your Content Plan
    Typical Audience: Current customers on previous release, sales team, business partners. What: Customer training. Typical Audience: New customers, existing customers with new users. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell).
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Customer] Driving the Right Conversation
    The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by  Matthew Dixon and Brent Adamson , has become a modern sales playbook. In a 2015 follow-up book, “The Challenge Customer: Selling to the Hidden Influencers Who Can Multiply Your Results,” CEB addressed what it called the dark side of consensus.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Customer] How to turn employees into a beacon for your brand
    As a customer, this would create a very strong impression of a business where employees care about every detail. Employees By {grow} Community Member Deborah Lewis. love to frequent Caffe Nero, a UK coffee house chain, and I was captivated by a dramatic interior design change at one of my favorite hang-outs. The first one didn’t know.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Customer] Don’t Share Leads, Share Lead Intelligence
    Regardless, the sales team reaches out to the leads and attempts to convert them to customers. The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Lead Alerts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 10, 2016
    [Customer] Instagram Feeds Worth Following: 5 Brands With 5 Lessons for B2B Marketers
    So Which B2B Brands Are Getting Instagram Right? A few B2B brands know how to use Instagram to connect with customers by demonstrating the lessons described above. In addition to showcasing Walker products in action, viewers can come to know dealers, customers, and employees. The list of tactics is long, too. Keep it simple, stupid.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Customer] Creating a Survey? 7 Tips for Getting More Respondents
    Of this data, pointed feedback from prospects and customers is especially valuable. Here’s a little secret: In nearly every case, survey responses help your organization serve your customers and potential customers more effectively, right? What happens when a lead closes into a customer? The best way to collect it?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 24, 2014
    [Customer] How to Write an Ebook as Good as a TED Talk
    At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan. What can we learn from TED Talks about writing an expert ebook? Start with why.”
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer] Your Buyers Are Basically Pokémon, So Level Up
    To get your potential and current customers to interact with your brand, you need to provide them with incentives to do so. This can be as basic as providing engaging content that adds value to their business or lives or more complex, like customer advocacy programs. And I’m not alone. It was installed on 10.8 Develop a Laser Focus.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Customer] Modern Marketing Lessons From The Godfather
    Turning prospects into customers doesn’t have to seem like rocket science. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. The Godfather is perhaps the greatest film in cinema, and a classic never dies.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 17, 2012
    [Customer] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
    Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately. Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day. Ouch.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] 5 Critical things you need to know about Periscope now
    Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. By Kiki Schirr, {grow} Contributing Columnist. Golberg. On Periscope, Geoff has 6.3 million hearts. Even with 6.3
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
  • CLOUD POTENTIAL  |  SUNDAY, AUGUST 14, 2011
    [Customer] Turning your salespeople into order takers
    Now, I sell the easy way (call comes in, customer is ready to buy, only has a couple of questions, answer them, close the sale). In the beginning of my career, I sold the hard way (cold-calling - on the phone, by car, and on foot). Cold-calling is a terrible way to make a living. Your entire day is filled with "No." read more.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] The Ultimate Editing Checklist
    Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Customer] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Next, use " look-alike modeling " to determine which of your prospect accounts are most likely to become new customers. 2. Content marketing is nothing more than answering your customers most important questions. BrennerMichael
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Customer] Best of 2014: Best Interactive Infographics
    At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best interactive infographics from 2014. More info. More info.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 2, 2011
    [Customer] What is the ROI of Social Media?
    If you don’t ask the ROI question about those things, why are you asking the question about a place to have conversations with prospective customers and partners? Scott Stratten of Unmarketing created a compelling case in his post. THINGS WE SHOULD ASK THE ROI QUESTION ABOUT BEFORE SOCIAL MEDIA. Social media is about conversations.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Customer] 3 Keys to Great Content Marketing, According to Lego CMO Julia Goldin
    ” For Lego, pursuing that mission has led to a slew of experiences that fan the flames of its customers’ imaginations—a TV show, popular YouTube videos, a groundbreaking feature film, games , and apps. ” The best data comes from being in a room with your customer. In 1998, it lost money for the first time.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] 5 Predictions for Influencer Marketing in 2016
    More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. The reason for this is that influencer marketing campaigns generate impressive results. The average earned media value (EMV) from US influencer marketing programs was 1.4 Increased Focus on Employee Advocacy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Customer] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    Of course if you are  interested in content marketing, check out our trendsetting “ From Content to Customer ” presentation. While the differences between the practices may be nuanced, the surge in use of these terms is anything but subtle. The question is, Why ? For one, there is a “modern marketing” element to the terms.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Customer] Does Marketing Increase Revenue?
    Ask Your Customers. Instead, just survey your customers every so often to see whether your marketing decisions have impacted their decisions to make a purchase. If you want to know whether your content makes an impact with customers, just ask them. 2. These customer behaviors are most likely to influence purchases: Engagement.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Customer] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    More customers. Maybe you’re looking for customers to request a proposal. Maybe you’re simply looking to generate customers who are giving you their money. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage. And that volume is enormous.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Customer] Sales and Marketing Alignment in 2013? Not so Fast!
    In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Customer] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Specifically we looked at explicit contact data, and found that about half of our customers only have a data overlap of about 15% – 25% between Eloqua and CRM. by Andrew Stanbridge | Tweet this One of the keys to driving revenue is alignment between sales and marketing. The shared “living room” is the integration between Eloqua and CRM.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 3 Tips to Get You Started With Photoshop [+Tutorial Videos]
    To further visualize this concept, check out this brief Instagram video (note: your speakers aren''t broken, there''s no sound): Transform Screenshots to Customize Various Images. Here''s how you do it: 1) First, open the image you want to customize. Your image is now customized! You name it, I''ve done it.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Customer] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
    According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Image credit: Ajax Union.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Customer] Need Content? Tap into the Crowd!
    You probably learn a great deal from interacting with your clients or customers. from your current customers), is an excellent way to tap into the collective knowledge of your customer base and create content at the same time. This is why crowdsourcing, (getting quotes, information, ideas, etc. Testimonials. Case studies. Enjoy.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Customer] 8 Creative Social Media Tactics to Conquer Local Competitors
    This tactic will help you generate new leads, close more deals, or just keep prospects, customers, and your community happy. 3.) Keep track of where your prospects and customers check in. Where else are your customers checking in? And be sure to show up to these events , too; your future customers will be there! 6.)
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Customer] How to Create Sales Presentations That Close Deals [Free Ebook]
    Ready to start turning prospects into customers? As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. Why social proof is so important.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 3, 2014
    [Customer] One Easy Tip for a Successful Sales Conversation
    Think about questions that might actually provoke your customer – making them think about things they haven''t thought of before. You''ve probably heard that being a good listener is the key to being successful in sales. Why is that? Let me give you a little bit of scientific fact. Your brain is unable to do two things simultaneously.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Customer] Online Marketing: the Musical!
    Building great relationships with customers and other businesses through social media is vital in the world of online marketing. Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. Two different worlds!’ you cry. But not so fast!
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Customer] What Should You Blog About?
    Can you share customer successes? How about facilitating up sells by showcasing ways your existing customers can up their game with your latest upgrade or consulting service? Smart marketers weave online and offline, social and static content together to provide the customer with a cohesive experience. “What?!?!?”
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    [Customer] A Chat With a Marketer Who Has to Fight for His Budget
    My day-to-day includes a few core concepts which consist of PR, content , co-marketing, lead gen, marketing partnerships, working across the sales, product, and customer success teams and anything else that comes up along the way. For instance, if I''m going to spend $5K to sponsor an event, what am I going to get back? A new customer?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Customer] B2B Magazine Digital Strategies Netmarketing Recap – San Francisco
    First up was Scott Anderson, Vice President of Customer Communications at HP. By setting up listening posts around topics that are important to HP, he listens in on the conversations customers are having with their suppliers, their customers, vendors, analysts, and each other. Great stuff! agree completely.
  • BIZNOLOGY  |  MONDAY, APRIL 28, 2014
    [Customer] How big should your campaign budget be?
    For example, say it costs $350 to generate a qualified SMB lead that will convert to sales at 20% conversion rate.  To bring in 3,000 SMB customers in the year, we need $5.2 about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  3000).
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 18, 2011
    [Customer] 4 Ways to Integrate B2B Social Media into Marketing Plans
    Social Website. A B2B website is the most likely destination for your prospects and customers with any campaign. Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development. 3. Here are four suggestions for doing just that. 1.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Customer] Tweet This, Not That: Simple Swaps That'll Make Your Twitter Posts More Appealing
    According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Retweet requests are great for spreading the word about contests, charity events, customer appreciation campaigns, or even informal market research. By now, most marketers know the drill. Tweet early and often. Be fun and personable.
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 3, 2012
    [Customer] Focus on your blog, don't promote the social media services
    The gist of the article is that by focusing too much on growing your Facebook fan presence at the expense of focusing on your own website and blog, that you're inserting an intermediary into your communications with your customers, fans, and supporters while doing so believing that you're in fact extending your outreach.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Customer] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers. So its losses aren’t simply due to high investment in new customers. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Customer] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    On the one hand, my fellow HubSpotter Evan Murphy looked at aggregate data from all our customers'' email sends and found one answer: HubSpot customers saw an average of 58.9% With the new Gmail feature, the email control goes right back where it belongs -- in the arms of your leads and customers. Is this a little neurotic?
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Customer] New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
    On top of this, you’ll find out how each one of these tactics will drive traffic, enhance customer experience, and, ultimately, increase sales. With more than 300 million active online customers, your consumer base is looking for your products on Amazon. Catching the attention of online shoppers can be difficult. We’d say so.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Customer] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Interviewing Steve Miller (the marketing consultant, not the 80s rock star), Gary Kane presents and explains the 10x10x10 model for content marketing, starting with: “Write down the 10 most frequently asked questions from your customers.” So it is with Content Marketing Week. What pitfalls should content marketers avoid? How I.T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Customer] How HubSpot Rocked 2011: A Year in Review
    We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the HubSpot software and inbound marketing methodology. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too.
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Customer] How to Use a Mobile App to Drive Online Engagement at a Live Event
    To accomplish this, Synecore imprinted a customized “Zapcode,” a UPC or QR-code type code generated by mobile augmented reality app Zappar , on the back of all attendee badges. How do you drive online engagement at a conference or other live event? Some Final Observations. Follow @chrshorton. Follow @SyneCoreTech
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Using Stories to Liven Up Your B2B Brand Personality in Social Media
    Every interaction, every communication between your company and its customers, employees, partners, investors and the media is expressing an aspect of this personality. Your customers have stories, too, and they’re more than happy to share. Your Customers’ Stories – how they use your products. It’s time to change that. Reliable?
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Customer] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
    Marketing Made Simple TV premieres each week at noon ET on Thursday and is a production of Find New Customers ( findnewcustomers.com ). (Use the button on the lower right to enlarge the view for optimal show viewing.). In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. Melonie Dodaro.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Customer] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    Marketing Made Simple TV “TV on the Web” is a weekly show from the sales lead generation company Find New Customers. Brian Solis. Brian is also author of the new book, What’s the Future of Business? ” In this show, you’ll learn: Why experiences matter to your business. Just click the Yes!
  • SYNECORE  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] Visual Social isn't Vanity, it's Vital.
    Put yourself in the position of a potential customer. Say that customer is looking at two different Facebook pages for local coffee shops. Vanity metrics look good but fail the "So what?" test.". Vanity metrics are things people love to quote and obsess over, even though they''re almost entirely useless to your business.". The share.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Customer] B2B telemarketing: An interview with Michael Brown
    The more closely the two collaborate; the better off everybody is… including your customers. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Cold callers call to pitch.
  • THE ROI GUY  |  THURSDAY, APRIL 18, 2013
    [Customer] SAVO Maturity Benchmark (powered by Alinean)
    In order to better understand customer’s challenges, SAVO Group developed a comprehensive Maturity Benchmark framework to analyze current Sales, Marketing and Operations practices, uncover and prioritize key issues, and make consultative improvement recommendations. If you are there, please stop by and say hello!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Customer] Social Media for IT Professionals: 7 Trends to Follow
    Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Customer] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in better customers. Usually it’s to convert more of your leads to customers, with the ultimate goal of driving more revenue. So what should you do? Absolutely.
  • LEADERSHIP  |  THURSDAY, MAY 8, 2014
    [Customer] Top 7 Social Media Trends Every B2B Leader Should Be Following
    Read the following points, which were also highlighted in Media Mosiac’s infographic, “Social Media Trends Shaping 2014”: Social listening schemes: Effective social listening is required to allow marketers to interact with customers. Do you frequently follow social media trends to improve your marketing campaigns?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Customer] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Are you introducing a new product or service to customers? You may need to customize, but having an outline can go a long way. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Customer] Hero Conference 2014: Key Learnings in Paid Search
    We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Customer] IT…Marketing’s Friend, or Foe?
    It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” ” At some point – this has to change. Modern Marketing
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Customer] How to Create a Google+ Event [Quick Tip]
    Step 4: Customize Your Event''s Cover Photo. To customize your event, click the transparent grey, '' Change Theme '' button in the bottom left corner of the current cover image you see (see image above). Your best bet is to create a custom image that''s exactly 940 pixels wide by 280 pixels tall. What a time saver! Great!
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Customer] B2B Social Media Example: Dell on Facebook
    How to handle attacks on Facebook by bringing customer service people into the process, whether you work for a large or small organization. At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. Follow Laura on Twitter at @LPT.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Just One B2B Social Media Reason for Google Plus: Search
    And see if our customers and prospects are there? Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. But for now.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 15, 2015
    [Customer] The Dot Has New Friends! Will This.Suck For You?
    In a perfect world these domains could be an  “essential part of every organization’s customer relationship management program,” however, these sites can easily become a place for customers to bad mouth and defame your brand.  However, starting June 1, sucks , the most controversial domain to date will be available to the public.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Customer] Another 18 Awesome B2B Social Media Statistics
    Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). More B2B companies have been using social media longer (52.6% Source PDF ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Customer] How To Think Like a Publisher
    You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Also, the ability to customize the volume and type of communication, for example, the frequency and topic of email messages.
  • MARKETING ACTION  |  WEDNESDAY, MAY 15, 2013
    [Customer] Sales Enablement: Optimize Your Organization, Not Just Your Website
    The paper defines three steps to hiring salespeople who are able and prepared to help their customers dream and achieve. 2. It’s a team approach to sales that gives everyone in the organization a support role in aligning resources to make the right sale to the right customer. What a concept! The highlights: 1. Hire the right people.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Customer] Who cares about marketing data?
    Customer data was the hands down winner, recognized as the top choice by CEOs, COOs, Business Unit Leaders, and Service Delivery Leaders.  The Top Choice For: Customer Data. The findings (see below), while not statistically significant, do raise some questions worth pondering. Type of Data. CEO, COO, BU leader, Service leader.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement.  Rise of The Social Employee. What is a social employee?
<< 1 2 ... 115 116 117 118 119 ... 269 270 >>