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  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Pick out a few of your top fans or customers, and create a board dedicated to their pins. Not surprising.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 13, 2013
    [Customer] Set Up Your Corporate Twitter to Bring in Qualified Sales Leads
    And because social media is where our customers supposedly spend most of their time, we expect a flurry of excited responses. Create a list of your customers and follow all their executives. Follow your customers, and the employees on their employee list. Following the Right People. So how do you know who to follow?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Customer] How a small family business pulled off one of the greatest successes in YouTube history
    At the same time, his potential retail customers were trying to gain a foothold in the social media space and were creating a pull for digital competency (especially in key markets of the US and UK). Here was his story: Left his corporate job in London. Moved his family to Provence. Has 600 established competitors. You read that correctly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Should Your Company Invest More in Building its Sales Pipeline?
    Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Driving an increase in the quantity of opportunities in the pipeline requires investments in: Identifying your target customer(s) and their specific needs, criteria, and behaviors.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Are You Investing In Fun?
    Happy employees are more productive which makes the customer experience better, thus creating more profitable engagements. Just had our 11th annual summer party. What a blast! This year several of our team members stepped up to organize the event. It's amazing what happens when you give your people the freedom and flexibility to be creative.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
    Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Customer] Example of an Elevator Speech You Don't Want to Emulate
    Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • ACQUIRING MINDS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] San Francisco is the soul of Dreamforce
    roamed Dreamforce linking up with customers and partners, checking out competitive solutions, listening to thought provoking seminars and having random, illuminating discussions with fellow attendees. After Dreamforce and two days of rain, I set-off to visit a customer in picture perfect weather. My Week in Alamo Square. Alamo Square.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Customer] MMA Modernizes Marketing Mix Models
    This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. I’ve been spending a lot of time recently looking at marketing measurement systems.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 11, 2012
    [Customer] The Value of Data Artists
    For example, our clients are continuously asking us to analyze customer behavior on a county or state level to see what, if any, spatial correlations exist for certain product consumption.  However, I believe one aspect is being overlooked when describing what makes a Data Scientist. After all, a picture is worth a thousand words
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Customer] Content Marketing is a Practice
    Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty. I read an article yesterday that stated a few things I'd like to counter about content marketing.  
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Customer] Get the Jump On New Sales Opportunities
    New decision makers within your customer base suddenly make you vulnerable to competition. This is a trigger event that can speed up your sales cycle significantly -- or prevent the loss of a good customer. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network."
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Customer] Branding is Not Demand Generation. Stop Pretending That It Is.
    At the wide top of the funnel is demand generation – raising awareness about a product and engendering the brand to a customer. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. understand. Wait, what?
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Customer] Thought Leadership is the New Black for B2B Marketers
    “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Customer] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Personally, I have seen lot of my customers achieve great results with these tips, and I would love to know if these help you (or if I’ve missed any that you can share).
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Customer] The 25 Best Slideshare Presentations Of 2013
    10.  50 Customer Service Quotes You Need to Hang In Your Office   from  Desk. Everyone loves quotes and customer service is a topic we can all relate to. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? The clear winner with almost 2.7
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, MARCH 22, 2011
    [Customer] Stop Crossing the Chasm! Start Growing the Long Tail!
    The long tail markets that are highly competitive or unprofitable will yield fewer and less profitable customers, while those that are ripe for your innovative products will grow more rapidly.  As you discover the more attractive markets, invest more.  As you run into the less profitable markets, invest less. Characteristic. Long (Months).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Customer] Four lessons in marketing data analysis for beginners
    One of my most profound business lessons came from a customer satisfaction report my company did every quarter. Instead of simply scanning through the bar charts and average customer satisfaction levels, I dug deep and read every comment, slicing the data different ways in an effort to find gaps and opportunities.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Customer] 5 Quick Tips to Get Ahead Faster
    Talk with existing customers. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. There were times it was embarrassingly hard to ask for assistance. If he could succeed, so could I.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Customer] Time Management Tips for Cold Calling Inside Sales Reps
    Leave the customized email writing for after your call session. Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. In fact, I would argue that most of us gravitate away from cold calling. Usually that consisted of a morning and afternoon session.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 5 Ways You Can Add Social Proof to Your Landing Pages
    When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Ways to Use Social Proof on Your Landing Pages. 1) Customer Testimonials. People look at my paintings and think they''re photographs.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [Customer] If Google Can’t See Your Content, Your Prospects Won’t Find You
    Of course, your website must provide relevant and compelling content for your prospective customers. Then, design your website so that Google can find that content when your target customers are looking for answers to their most pressing questions. Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 11, 2013
    [Customer] From MAGNET: Market Diversification
    Maybe it’s an allied market that uses the same type of products you produce.  Or maybe you’re selling the exact same product but to a different kind of customer, for example consumer instead of industrial. You’ve researched this new market’s key customers and key competitors.  Consider: Why Might Customers Choose to Change?
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Customer] Why Isn’t My B2B Marketing Working?
    You believe that marketing is just done by the marketing department: In today’s modern era of digital marketing, marketing needs to integrate with sales and customer service to fully understand how your products and services are fitting the needs of a constantly changing marketplace. And then they collect dust (actual and virtual dust).
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Customer] 26 Outstanding LinkedIn Tips and Tactics
    Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. What are the best practices for advertising on LinkedIn?
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Customer] Interesting Infographics: The Science of Building Buyer Personas
    customer-facing team will compile assumptions about user needs and attributes. This is your hypothetical customer description which should include behavior, lifestyle, demographic and product/service use or gaps. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 10, 2009
    [Customer] Walt's Rolling in His Grave
    But I also understand the responsibility that comes with decades of customer trust. I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. Mickey was my hero. How could he?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] Is Culture The Key To Success In The Future Of Marketing?
    And Alan See reiterated that the customer and the  content is king. Thanks so much for continuing to follow our  Future of Marketing  series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. Previously, Mark Schaefer discussed culture and  the future of search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Simplest marketing question may be the most difficult
    EVENT MARKETING: To make our conference successful, we need to have at least 10 senior brand executives from our top strategic customer accounts attend our forum and be activity engaged with us for five hours each. By Jeffery Slater, {grow} Community Member. How will we know to do more or stop doing it at the end of a certain period of time?
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Customer] Your Sales Cycle Dilemma in 2013
    The good news is that your customers are likely just as frustrated with increases in purchase decision delays. As a solution provider, you could help reduce the internal process by arming your customer with the right content and tools to help internally sell your solutions to executives and financial decision makers. You Decide.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Marketing In Real-Time – The New Trading Room Floor
    What % of our customers at Dell are using Lattice right now? Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Any edge.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Customer] 3 Steps to Better Ecommerce Targeting and Remarketing
    You probably get tons of questions about your products, so why not use your customers to create content for you?! Use these customers' questions in more than just a generic “FAQ” – create a valuable buyer’s guide about your products and use that in your marketing of them. Step 2: Use Landing Pages. ”).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Blurred Lines: Where Does Marketing End and Sales Begin?
    Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. The buyer commits and becomes a customer. Optimize your lead to revenue process at each stage.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The 3 B2B Lead Generation Lessons I Learned From Steve Jobs
    Contrast with the gains your customer can get from your solution. With tools such as marketing automation, you can send the exact message that aligns to where your customer is at, and at the exact time they are ready to receive it. His company, Apple, transformed the way we communicate by creating entirely new industries and markets.
  • THE POINT  |  THURSDAY, SEPTEMBER 29, 2011
    [Customer] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
    When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.].
  • SALES CHALLENGER  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Who Reps Really Listen to
    How is my customer going to react to this?”, “Is this going to damage the relationship with my customer?”, “What happens if I can’t learn these new skills?”, “What might this mean for my job long term?”. In other words—reps look to cues from their peers to help them apply (or not apply) new behaviors/strategies on-the-job.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Customer] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
  • INTEGRATED B2B  |  MONDAY, OCTOBER 8, 2012
    [Customer] Generate new power and real thought leadership with subject matter experts
    Their insights and perspectives can be valuable for your customers, and such insider wisdom can be many times more effective than simply relying on one-to-one conversations between, for example, salespeople and customers. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? quick way to get started is video. Here’s why and how.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 4, 2011
    [Customer] Get Your B2B Social Media Questions Answered
    Metrics to Measure Effectiveness of Social Media Customer Service. Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Today is no exception. A few of these posts have seen lots of retweets and shares on multiple social platforms.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Customer] Is Outbound Marketing Dead?
    Marketers are publishing useful, helpful and even entertaining content about solutions to the problems for which their prospective customers are searching online. Now with permission granted, the marketer continues to offer helpful information via email on a regular basis to the prospective customer. It’s not that simple.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Customer] 8 Rookie Facebook Mistakes No One Should Still Be Making
    What brands are failing to understand is that the way a brand sounds and interacts will ultimately work to set a customer’s expectations for the rest of the interactions they have with your company. It thrives off of native content that doesn''t just speak at customers, it speaks with them. It happens to the best of us.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Customer] What's the Deal With This Whole 'Context Marketing' Thing?
    The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. You have a bunch of offers that you want to use to convert traffic into leads, leads into qualified leads, and qualified leads into customers. What next? What Is Context Marketing? Win-win!
  • BLOG MY CALLS  |  FRIDAY, MARCH 29, 2013
    [Customer] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
    Every LogMyCalls customer becomes personally acquainted with Bernard Beaver. 2) A FREE 30 Day Trial of Call Tracking. Every LogMyCalls customer has access to our incredible webinar library. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. This bunny was a freaking genius. His name is Bernard.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Inbound 101: Three Major Inbound Components
    This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. According to Mashable , customers are barely even paying attention to paid ads anymore. Content should be informative, engaging, and appealing to your targeted customers. advertising, junk mail, spam, and trade shows.
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. There will always be some degree of specialization in journalism.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Tab creation apps (for customized content iFrame tabs). Customized Publishing via YOUR Branding. With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. Photo credit: Wikipedia). Facebook
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. A key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Customer] John Legend Coming to Interact 2014
    About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Customer] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
  • BIZNOLOGY  |  MONDAY, MARCH 16, 2015
    [Customer] How choosing “Birdman” hurts the Oscars brand
    One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers. For example, was “Birdman” indeed the “best” movie, or simply the “favorite” of the Motion Picture Academy?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products
    Split Tests: Formal split testing of different content versions or customer treatments is the heart of marketing optimization, but many B2B marketers still don’t have the time or resources to do it. Custom tables are needed to extend the marketing database beyond inputs from the CRM system.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Customer] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads? You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] Blog Writing: 5 Tips to Break a Blogging Rut
    Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. Read other blogs.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 19, 2013
    [Customer] Blogger and Google+, using them together to great effect
    It enables you to quickly build Authority while engaging your fans/readers/customers very directly. There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? Is your blog You or your Blog?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Three Recommended Practices When Building Custom 404 Error Pages. Video Content. These videos had some incredible value, but users were hardly enticed to click on them. The result?
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Customer] Is Free CRM Software Right for Your Business?
    Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. To find out, we spoke to some of the most popular free CRM vendors on the market, as well as customers using their products. What Free Solutions Are Available? Reports.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] Need More Website Visitors? Get Back to Basics
    simple fix to improve the cognitive fluency of your site is to actually ask your personas (usually your current customers) what they’d expect to see on a site like yours. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] Conversion Rate How-To: Call Tracking and Google Analytics
    form fill outs) end up becoming customers within 6 months. However, according to LogMyCalls analysis of hundreds of thousands of phone calls, approximately 20% to 35% of inbound phone calls end up becoming customers within 6 months. The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 22, 2012
    [Customer] Dialogue: A Perspective on Nurturing and Lead Management
    As a customer or prospect, you as a marketer may know a great deal about me, namely, my interests, demographics, psychographics, transactions, affiliations, proclivities derived from social listening and analysis, my search patterns on the Web, my typical method of communication, my financial and credit profile, etc.  Charles Hartness.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] Slideshare – the Quiet Giant of Content Marketing
    At Find New Customers , we’re big believers in Slideshare as a Content Marketing tool. In fact, a good example is our Slideshare on B2B lead nurturing. Note that it includes an audio track, the lack thereof being the downfall of most presentations.). But just how big is Slideshare? View more documents from SlideShare Pro.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Customer] To be successful, do the opposite
    Jeff Ogden is the President of Find New Customers and the host of Mad Marketing TV , sponsored by Act-On Software. Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Customer] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. Segment by Persona.  ?The
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 27, 2010
    [Customer] B2B Lead Definitions vs. Personas - There is a Difference
    " A persona takes a segment of your company's aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances." Much of the conversation about marketing and sales alignment is based on the mandate that both sides must agree to what constitutes an ideal lead.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Customer] Next-Generation Marketing Automation Systems Target Small Business
    The system’s particular strength is tracking customer activities across different channels by assigning them campaign codes; this covers emails, Web visits, social media responses, and CRM interactions. Revenue can be attributed in these reports to either the first or last campaign to reach a customer. Among U.S-based
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Customer] Creating Purpose-Driven Marketing Departments
    Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.”. As we look at marketing’s role outside the wall of “just marketing,” there’s opportunity for us to bring people together by building non-traditional teams that collaborate to solve customer problems.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 24, 2013
    [Customer] Are Your Prospects Lying To You?
    So how well are you reading your customers'' actions? When your customers/prospects go silent Customers go silent.they just do. When your customers go silent, you need to listen. Your prospects don’t wake up in the morning and say "Hey I am going to lie to this person today". The Bottom Line.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, FEBRUARY 24, 2009
    [Customer] We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet
    So do all our prospects and customers. We all use Twitter. made that argument to our CFO and CEO the other day and was met with a rousing chorus of guffaws and comments about teenagers and people with too much time on their hands. First, let’s look at how Twitter is used by those who use it directly.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] New European Social Media Benchmarks: How Does Your Company Stack Up?
    That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Tweet This]. Tweet This]. Tweet This].
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Customer] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Given Facebook’s changes, you don’t want to miss any opportunity to turn fans into customers. That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. There’s never a dull moment in the social media world. Of course not. Business hours.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. 
  • DIRECT RESPONSE COACH  |  THURSDAY, MAY 16, 2013
    [Customer] My new Kindle ebook on mailing list research
    Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Customer] Why You Should Question Your Sales Culture
    That is the question that our newest 2013 research study Driving Sales Transformation: Empowering Reps to Sell to Empowered Customers , set out to answer.  ( CEB Sales Members , be among the first to know what our research says by registering now for an upcoming Executive Retreat or Regional Briefing session).
  • HUBSPOT  |  SUNDAY, JUNE 23, 2013
    [Customer] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
    Users will have quite a few customization options for videos as well, including camera stabilization, custom still video frames, and very basic video editing capabilities. With these added features, users will also be able to customize the actual images for page post link ads instead of automatically choosing an image.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    They aren’t your customers. people per company that’s actually only 417 customers. Now we’re down to 300 and change actual customers, and at most, about 30 decision makers. Sales squirrels ignoring you? Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Four Keys Areas Where the CMO Must Lead
    The need for CMOs to demonstrate leadership across the various areas of the organization in order to provide value to their buyers and customers is now more vital than ever. I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Customer] 25 Ways to Get More Social Media Followers
    Invite Partners, Vendors, Clients, and Customers. Send a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles. 5. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing.
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Customer] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    customers who love what you do and why. “Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester. Here’s a quick recap of the webinar, but you can watch the full version here. entertain.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 9, 2010
    [Customer] 5 Must Watch B2B Videos
    As a B2B marketer, knowing where and what’s happening throughout the online world gives you insight into marketing for your prospective customers.  . After seeing the statistics in this video, you will understand how B2B social media changes business and how you communicate with your customers. 4.  The State of the Internet.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] The 5 Indispensable Requirements of Modern Marketing
    Where once sales was able to control most of the buying process, customers now can run the table. And, importantly, it means knowing who influences them, who are the people they trust, so you’re reaching out not just to customers, but the influencers in the marketplace. 2. Not anymore. The world has taken notice. Digital Body Language.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 7, 2013
    [Customer] 6 Tips for Effective Marketing with Twitter Lead Generation Cards
    Make sure to customize your message and offers based on why the lead shared their information with you in the first place. From a product perspective, Twitter has added tremendous value to their customers without harming the user experience. Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Customer] How to Set Up a Successful Call Strategy for Your Calling Campaign
    Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. One of the first questions usually asked when speaking with potential or brand new customers is what we ­recommend for a call strategy for the campaign. Let’ start with the obvious.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Customer] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  You gain that by offering free information so that customers can educate themselves. Don’t take your customers to a static home page when they scan it.  Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing.  Trust me on this! Why better? 
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Customer] #Pubcon 2012: Tips, Tools & Trends
    Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    [Customer] How to put the "Viral" in B2B Marketing Viral Campaigns?
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Get Customers. Does viral work for B2B marketing? Blogs.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 25, 2011
    [Customer] February Mi6 Chart Toppers
    What’s important, in my view, is to really figure out how your company will provide meaningful value to your customers. It’s the quality of your product/service, the quality of the experience your customer has with you in all aspects of your communications and use of your product. February 2011. Let’s Get Started! Related Posts.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Customer] 17 Tragically Common Copywriting Mistakes to Avoid
    It requires originality, deep understanding of customer needs and motivations, and the cultivation of a network to share and amplify it. Now, if XYZ won a Best Customer Service award from a recognized organization, then by all means, let people know! Consider: Buyers want content. The first source when doing so: Web searches. Is 72%?
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Customer] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. Marketing strives to obtain as many customer data points as possible, while sales tends to get bogged down by all the data. Sales Process Stages.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    Your Sales Reps are being invited later and later into the decision making process, and at the same time, the stakes for engaging earlier have never been higher. More and more of the decision making process is conducted without the assistance of your Sales Reps. And this “do it themselves painting” may not match your solution at all!
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 28, 2014
    [Customer] Does your company's Web presence differentiate your company from the competition?
    Most BtoB companies have a website and have made an effort to attract prospective customers to their site. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions. They already have a perception of their problem and the criteria for solving it.
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 29, 2011
    [Customer] What It Means To be An Influencer. Online.
    This points squarely at the reasons why many organizations, having tried their hand in social media marketing on the public channels are now turning to develop their own online communities to service customers. Who knew the topic of online influence could be so exciting and, well, complex? Context matters with online influence.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] How to Appeal to Buyers’ Pride
    If you can inspire pride in your customers’ buying decisions, their confidence in you will soar. Any purchase that makes a prospect feel good about himself will make him more likely to be a repeat customer. Insulting your customers is a bold move, and can definitely backfire. How does the appeal to pride work?
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Customer] 10 Businesses We Admire for Brilliant Global Marketing
    The video walks us through how easy the service is for users, but is sure to emphasize the language and currency customization tool upfront. Even if your company is marketing to other regional companies, consider their global customers as if they were your own. 3) World Wildlife Foundation. Dankeschön, Facebook. Have a cool idea?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Timely.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Customer] The Psychology of Selling – An Insider’s Guide
    Once you understand this, the customer becomes putty in your hands. Your selling best practices should always include a psychological angle, and your should customize each interaction for the target customer. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior. link].
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Customer] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously. In fact, simply adding social media icons to your site without putting in any work toward developing an audience can actually drive potential customers away.
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