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  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Customer] The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
    How to reach new audiences and generate more leads and customers. Thinking of strategies to close out the year strong? The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. How does one figure out how to tap into a new audience? What about optimization?
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Why Your Website Needs to Be More Engaging to Convert
    Engaging Your Prospects to Convert Them into Customers. This can come across as anti-social and serve to drive away customers before you even have the chance to convert them into paying customers. Did you know that you only have about 15 seconds to get the attention of your website visitors?
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Customer] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Making connections with customers will keep you top-of-mind. Staying top-of-mind could grant you recommendations to prospective clients or customers, allow you to problem solve with clients, and address feedback, promote your marketing efforts, and actively find new prospects. Identity is much more than a name and a function.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 15, 2011
    [Customer] Do You Expect Your Inside Sales Team to Practice Alchemy?
    Here’s the crux: you may think you have this awesome, robust database, but only a small segment of it may actually be the customer you want to reach. Tweet Too many marketers think that their inside sales teams are alchemists. This came to mind when my teleprospecting team was struggling with one of our lead-generation clients. My team did.
  • LEANDATA  |  WEDNESDAY, MARCH 9, 2016
    [Customer] Bringing the Human Touch to Sales
    And creating one-to-one connections with potential customers is a bedrock principle of the budding Account-Based Marketing (ABM) movement where businesses focus on high-value accounts instead of leads. BloomReach faces the challenge of a small, well-defined universe of potential customers. That’s Business 101, right? Tai had an idea.
  • STORIES THAT SELL  |  THURSDAY, JULY 1, 2010
    [Customer] Selling More to Current Fans with Case Studies
    Current customers are significantly more valuable than new customers. Acquiring a new customer costs 5 to 10 times more than retaining one. Repeat customers spend 67 percent more, on average. Twenty percent of customers account for 80 percent of total revenues. Think about it. Share
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Customer] 4 Tips to Succeed With Marketing Automation
    When looking for a vendor, you should make sure that they provide a methodical approach that has been successful over many different customer implementations. If the vendor has a large and broad customer base, it’s likely that others have done what you’re doing–at least from a process perspective. Services Delivery Framework.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Customer] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. This applies to everything from how you handle customer service to how easy it is to sign up for your emails. The bad part? Audience. Facebook.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Customer] TOPO Sales Summit April 7-8, Join Me
    We then analyze that data and help our customers grow revenue faster. Every customer, whether they were turning to us for demand gen, sales development, or sales, wanted to know one thing: What are the best companies in the world doing? I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. Tell us about the Summit?
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Customer] Opening up for better banking
    This is good news for customers. Regulatory change is coming, geared towards increasing competition and innovation in retail banking. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. It subsequently issued. Marketing - Financial Services
  • OPENTOPIC  |  MONDAY, AUGUST 8, 2016
    [Customer] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Customer] B2B Marketing & Social Media Whitepaper
    The paper also features examples of how some B2B marketers are using and connecting different social media channels to find customers, retain business and manage sector reputation. Social media is emerging as a powerful and effective marketing platform for B2B marketers.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Customer] 3 Ways E-Commerce Sites Can Avoid Being Creepy
    Opentopic blog >> cmswire.com Excuse me for stating the obvious but your customers don’t want to be treated like anonymous faces in a massive crowd. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Customer] App Search – Whiteboard Friday
    Opentopic blog >> moz.com App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Customer] Adobe Audience Manager Recognized by SIIA CODiE Awards
    Opentopic blog >> blogs.adobe.com It’s been a busy past year for Adobe Marketing Cloud from continuing to deliver on solution innovations to building on customer and partner momentum. We hit the ground running in 2016 with Adobe’s Digital Marketing Summits in Las Vegas and London. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Customer] CMO’s top 10 martech stories for the week – 14 April
    CRM vendor, Zendesk, has launched a dedicated software application designed to help businesses interface with and supply information to customers through interactive messaging. Opentopic blog >> cmo.com.au Zendesk Message is integrated with Facebook’s Messenger Platform and. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Customer] 12 Places Businesses Should Be Collecting Online Reviews
    Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp! I mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!!
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Customer] The Sales Tactics You Need to Know for 2017
    Matt Heinz, President of Heinz Marketing, whose focus is on greater sales, revenue growth, product success, and customer loyalty, facilitated the discussion. Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team. What are the best strategies?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Customer] How B2B Marketers Are Preparing for the Future of Content [Interview]
    One way that smart B2B teams are evolving is by adopting a content personalization technology platform that enables a customer-centric experience while capturing content analytics and insights, all of which can be used in multiple ways to deliver on ROI depending on your use case.”. Why are consumers feeling inundated by bad advertising?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    Dig deeper to see how customers are responding to products and services. Customer impact. What resonates with customers? These days, customer preferences are changing constantly. Creating an open dialogue with customers and learning new skills in anticipating their next move can answer these questions.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Customer] Sales Leadership: The Impact of Creating a Sales Process
    Change your sales process to stand out, be different and make the customer remember you. 7. We added a last step: a follow up at 90 days post implementation/installation to validate customer satisfaction and ask for a reference letter. . Sales Leadership: The Impact of a Creating a Sales Process . The Results! What hasn’t?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager.
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Customer] Maximize The Content Marketing Impact of Your Newsletter
    But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. Target three or four key topics that affect your customers and the industry (based on the newsletter content). If you don’t have a blog, it’s high time you started one to connect to your customers.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Customer] The Message of Google’s New Algorithm: Be Authentic or Else
    Over time, competitors – both today’s competitors and those who see an opportunity in your space – will overtake you because they do a better job engaging with your customers online. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current.
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Customer] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Discover how your brand can benefit from content marketing.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Customer] 6 Tips to Whip Your Subject Lines into Shape for 2015
    Tell your customers what you want them to do with a call to action. Offer deals to customers if they refer a friend or share your content on social media. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. Trim the excess. Avoid fatigue.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Customer] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Edelman Digital defines a social brand as “any company, product or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public.”. As a small business, you need to understand your customers’ social media consumption behavior. Great Content Fuels a Social Brand.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Customer] The Next Generation of Marketing Technology from a VC Perspective
    They’re the ones in front of customers all day long, so I take my cues from them. This information is particularly impactful when it comes to learning more about your customers. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Who are the thought leaders you follow? It’s about the U.S.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Customer] Feeding the Content Beast is the Least of Your Problems
    It’s important that your content is reachable wherever those customers happen to be. You can’t expect to bring customers to where you are. Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. You have to be where they are.
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Customer] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    Just write it out like you'd speak it if you were telling a lead, customer, or colleague. Think of the questions leads and customers ask you every day, and turn those into pieces of content in which you answer those FAQs. First things first: To "do" inbound marketing, you also need to "do" content. Be careful here. how-to post !
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. What should they say? How long should they be? What format is best? Think Like A Journalist.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 12, 2012
    [Customer] [Video] How to Get More Prospects in Your Pipeline?
    Focus on certain types of customers. The worst thing you can do is to try to go after a broad base of customers. As sellers, we want to keep as many options open to us. We want to be able to pursue business with anyone who has the potential to buy from us. Here's what you need to do to get more hot prospects in your sales pipeline.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Customer] 8 of the Biggest Marketing Faux Pas of All Time
    Their loyal customers felt that Gap was changing their image for the worse and lost a connection with the brand. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion. Sounds like a good idea to get a customer back, right?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 17, 2013
    [Customer] Blog Content: 4 Ways to Make Your Blog Unique
    Author Bio: Ken Myers is the founder of [link] and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content.
  • CLOUD POTENTIAL  |  SUNDAY, JULY 31, 2016
    [Customer] Basics of SEO: Writing your blog for both Google and humans
    As we analyze our clients’ current online marketing efforts, in terms of how well they are meeting the needs of customers and Google, we find a common problem: their blogs are written for readers but ignoring what Google needs. This problem is especially acute when the business is a small one, owned by a single person or a mom and pop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. I’ve talked about how HR is becoming the marketing department. The Changing Nature Of Work. Globalization.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 1, 2013
    [Customer] Quick Idea’s to Hit 4th Quarter Goals
    6) Use your customer base for site visits, referrals or even arrange a conference call with your prospects. Quick Idea’s to Hit 4 th Quarter Goals. Let’s make this interactive, I will start the list and then it is your job to add to it, let’s all work together to increase each other’s success during the last few months of 2013!
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Customer] 7 Local Business Listing Sites You Should Claim Now
    Google My Business - Google My Business says it “connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” Also, keep images of your business current and compelling to draw in prospects and customers. What’s the difference between updating and claiming? ” 5.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 11, 2017
    [Customer] With Great Power: Ethical Marketing in the Face of IoT
    But if you’ve been combing through access to everything from customer shopping histories to footfall heat maps, it’s very likely that the implications of this new power have given you pause. If you’re a retail brand, this means you’re inadvertently prioritizing customers based on discriminatory information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Ian Cleary and the Art of Guerilla Networking Success
    We became friends and the connections he has helped me make over the years led to speaking engagements in Ireland and Wales, an opportunity to lecture at an EU Think Tank, taking on Bank of Ireland as a customer, a relationship with the Coder Dojo charity, and quite a few happy moments sharing his company in pubs. Comments Very true!
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Customer] Invest in Your Brand with Content
    Your customers are looking to buy your product or service, but why should they choose you? The site contains stock photography and a few generic sentences about performance as well as links to a few customer reviews. Creating custom content for a website is crucial to a successful marketing campaign or product launch.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 14, 2011
    [Customer] 8 B2B Facebook Landing Pages
    As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page. Other Notable: Customer testimonials.
  • SNAPAPP  |  MONDAY, FEBRUARY 2, 2015
    [Customer] Best Practices for Building Buyer Personas, From the Experts
    Here’s more on that from Kevin Cain for Convince and Convert : “Your goal is to identify your customers’ most obvious and important characteristics, bearing in mind the need to focus on the actual people, not the companies they work for.”. Gaudet II recommends “Find out what problems your ideal customer is experiencing. Make it Real.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Customer] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Whether you are addressing customer pain points or building content around specific questions customers are asking, you need to be sure your content speaks to your audience – instead of just throwing ideas at a wall to see what sticks. Client & Customer Feedback. But that’s also the beauty of it. Final Thoughts.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer] Should My CEO be on Social Media?
    S/he is social internally with employees and externally with customers, industry peers, business networks and communities. It’s ok to take your head out of the sand and establish your voice and engage with your employees, customers, prospects, peers and other key stakeholders. Cue the music. Source | Lyrics ]. What is a “Social CEO?".
  • TOMORROW PEOPLE  |  MONDAY, APRIL 16, 2012
    [Customer] Why Your Unsubscribe Process Is as Important as Earning Subscribers
    Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. If this is the case, that customer will likely never convert. It is no secret that earning a subscriber is exciting. Have you put thought into your unsubscribe process?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Customer] How to Communicate Professionally on Sales Calls
    As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Have Canned Answers Chances are as a B2B sales person you field the same questions from potential customers repeatedly. Know when to use it and when to avoid it.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Customer] Meet the Vidyard Team, Video Style: Garth Newton
    He taught me to make sure that we’re getting good ideas well before the customer sees it so we’re making good things and we’re making good things really, really well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Listen Up Marketers: We Need Our Own Operating System
    An example of a point solution would be web chat software for customer support. Customer Support: Run through systems like Zendesk, Desk.com / Salesforce, Oracle. Customer Success: A relatively new function with new OSs including Gainsight, Totango, ClientSuccess, and Preact. The One Department Without an Operating System.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Customer] VMware Cloud Compass Tool (powered by Alinean)
    The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 16, 2012
    [Customer] Charting the B2B Social Media Lead Generation Process
    After purchase, you can calculate the return on investment (ROI) using the total lifetime value of the customer (TTLV) and the cost of customer acquisition (COCA). We wrote a book about B2B social media to share our ideas with others and to help them learn how to adopt social media in their B2B companies.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 7, 2015
    [Customer] How to Use Twitter’s Vine To Promote Your Business [GUIDE - Part III]
    Ask customers to participate in a Vine competition. Vine has become an everyday tool, which means your customers are likely familiar with it. Why not ask your customers or clients to produce a video for you? With eBay Now, customers can shop and get their orders delivered within an hour. Try Vine. Create a timeline.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] How to Write a Winning Pay Per Click Ad
    Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only four. billion industry by 2016. And it works.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Customer] Your Email List: When Less (as in Fewer) is More (as in Results)
    By asking these and answering them as completely as possible, you can develop a strategy that fits your business, your marketing models, and your customers. Think about your customer’s buying cycle and how often they buy, and how often you should email them. Again, you’ll have to find what works best for your company and customers.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Customer] Which Types of Form Fields Lower Landing Page Conversions?
    The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Analyzing over 40,000 landing pages from our customers, I first looked at how conversion rate changes as the number of fields on a landing page increases. Register now to reserve your spot. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] Announcing HubSpot 3: The Future of Marketing Software
    Today, we talk to some companies who are using twice that amount -- just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. In the first five years of HubSpot, we did just that. are bringing leads to it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. I do no such thing.
  • THE ROI GUY  |  TUESDAY, DECEMBER 13, 2016
    [Customer] For 2017: Less is More with Interactive Value-Focused Content
    Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. But if you ask buyers, less is definitely more. They don’t need more content.
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Customer] Optimizing Your Landing Pages with Video
    One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Customer] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. I’m used to having face time with my potential customers; I’m great at remembering faces and associating their physical qualities with what stories they told me.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer] Lead Segmentation: Enhance Your Email Marketing
    A conversion on your website could reflect a ready-to-buy mentality for a particular lead, while it just as easily could reflect a preliminary piece of research being conducted by a potential customer down the road. Past Customers vs New Prospects. What does your company do to nurture leads? Maybe a monthly newsletter? Job Status.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Customer] Sales Tools and Planning Resources for Your Next Product Launch
    Why will customers/the market care? How are we communicating this (internally, externally to customers/partners/press and analysts)? Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. What are we launching?
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    If you don’t believe me, then here''s Homayoun Hatami, co-leader of the Sales Growth practice at McKinsey: “Sophisticated customers are not interested in traditional sales models. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Instant gratification. Can you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Customer] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    What if you were at risk of losing your best customer? Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income. It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Got it?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Join the Inner Circle and Become an Insider – InsideView Community
    Intelligence on your prospects and customers gives you an edge over the competition. We recently launched the InsideView Community for all of our free and paid customers. The primary use of the community is to allow our customers to communicate with each other and to ask questions about our application. Filed under: Sales 2.0.
  • JUNTA 42  |  SATURDAY, MARCH 12, 2016
    [Customer] This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
    Joe’s rave and rant: I love this article from Simplemost , which describes how select Chick-fil-A restaurants are encouraging customers to put away their mobile phones while eating. Miller Electric: Miller, a leading manufacturer of welding equipment, is obsessed with understanding the needs of its customers. Is your job at risk?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] B2B Marketing: Top 100 Twitter Influencers
    It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. Ann Handley.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Are they fluff?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Customer] How to Improve Your Email Clickthrough Rate [Video]
    Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. After all, if someone''s not clicking on your emails, how the heck are they supposed to get to your website and maybe one day become a customer? Click. Click. You send them an email with your latest blog post. Click.
  • CONFLUENT FORMS  |  TUESDAY, JANUARY 14, 2014
    [Customer] Web Design & Development in Western Massachusetts
    Here at Confluent Forms LLC we work with many companies all across the country, projects ranging from small websites to complex and custom back office management systems to branding and logo design to e-commerce systems. But some of our favorite projects are the ones that we''ve done for local businesses in our own backyard.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Customer] 20 Expert LinkedIn Guides
    Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Want a Job? links.”
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] The Triggered Emails You Need to Make Your Marketing Automation Work
    A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 16, 2015
    [Customer] “Who’s the Bad Guy?”
    Antagonism plays a constant role in the relationship between customers and enterprises. Could the unintended consequences of those word-choices be feeding yet another form of antagonism between customers and enterprises? Rather than ignoring the obstacles between our customers and a purchase, what if we embraced them instead?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Customer] The FTC and Influence Marketing: The crackdown begins
    Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. The agency’s been beating the drums for a while. Just ask Cole Haan.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Customer] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    Research where your target customers are most active, then respond and address them correspondingly. Comment like they are your friends and don’t treat them as customers in a formal business setting. Make sure that you deliver what yours customers view as valuable. Guest post by Celina Conner. Will it be a hit or miss?
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Customer] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. Check out this awesome Marketo LaunchPoint webinar with Marketo/SnapApp customer Cisco. Weird thing to be thankful for? Easy As Pie Integrations.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Customer] What Content Marketing ROI and a Beach in Fiji Have in Common
    As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention. Design A Content Experience Optimized for Lead Gen.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Customer] How to Sell to 4 Different Personality Types
    They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship. Whether it’s their employees or their customers, the expressive personality type will want to know how decisions they make affect the people around them. One size does not fit all.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Customer] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. Educational Content Marketing: Creating content that helps clients or customers research solutions. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Customer] Act-On Inbound has arrived
    Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Customer] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This curiosity made me interested in digital media and the role it was playing in changing a sales persons role and influencing customer experience. The chase today is how to best engage the social, mobile and local customer and cut through the clutter by matching intent with valuable content and influence an action. This is easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Customer] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    For 67 years, Lego created and marketed its famous interlocking bricks in a silo -- without looking for ideas, comments, or suggestions from its quickly growing base of customers and fans. Eventually, this turned into not talking to customers at all. We just didn't know our customers anymore.". Millions? Billions? Trillions?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Customer] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    If you know a lot of your prospects and customers come from a certain school, try reaching out to them through LinkedIn ads. You will be notified by email when someone has asked for more information, allowing you to promptly respond and hopefully turn those leads into customers. Is it generating customers? LinkedIn Ad Reporting.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. 6 iOS 4.2
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • ACT-ON  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] 5 Proven Strategies to Rid Sales and Marketing of Bad Blood
    Lose 36% fewer customers to competitors. By giving your sales and marketing greater (shared) visibility into how prospects and leads move through the pipeline and how customers behave, the two teams can make informed decisions about where to focus their efforts. Close 38% more proposals than non-aligned businesses.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Customer] 8 Times When You Shouldn't Feel Guilty About Using PPC
    These are the ads that are most popular with your audience, so it now it's time to back track and analyze which keywords actually generated leads or customers. By using a tracking token, you can look at the data within your CRM connected to leads and customers that were originally generated from a specific AdWords campaign. Yikes!
  • ANNUITAS  |  TUESDAY, MARCH 10, 2015
    [Customer] Performance Anxiety and the Modern Marketer
    By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. A marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Customer] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. You then have the option to personalize your content for visitors, contacts, or customers based on country, device type, or source. Just like mobile customization, this can be done using smart content. So glad you brought that up.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] How to Write Great Blog Posts Every Time
    Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    The wealth of information about content marketing is a true testament to its value in the customer engagement process. by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ).
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