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  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    You can connect over video with current customers to address customer service issues. Businesses often take advantage of LinkedIn company pages for recruiting, but these pages can also be a valuable asset for engaging with customers, informing prospects of the products and services your business provides, and generating leads.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Customer] Old Ways of Doing Business, No Longer Work
    The ever-pressing need to serve customers and clients well and to work smoothly and creatively with an ever more diverse range of people makes the ability to empathize all the more essential. 'Old Ways of Doing Business No Longer Work. Those who cannot - or will not - change are withering. Emotional intelligence is that important …. .
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. So customer-focused stories and interview-style videos are great, but what about outsourcing an easy video win? The lesson for marketers?
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Customer] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them. But I digress.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Why stop at a booth? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer] Monetizing blog comments: Why your blog is economic gold
    could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. could name 100 people I first came to know through blog comments  and still connect with me there  who have become valued collaborators and customers. Thank you.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Customer] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. In this blog post , see what this will mean for your emails, as well as how can customize the logo and images that appear with your emails. What do you want to see more of?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] 8 (of the) Best Web Analytics Guides of 2010
    cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 7, 2014
    [Customer] Sales Planning for 2014
    In addition, any networking events, salesperson personalized marketing activities or corporate marketing programs would be defined as well as any specific key customer meetings. 'Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be. Like a sample?
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Customer Service is Not a Department – It’s the Whole Brand. What a job! link].
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Customer] Book Review: Defy Gravity
    At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Customer] Book Review: Social Media Marketing – An Hour a Day
    Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, FEBRUARY 12, 2012
    [Customer] Salespeople Should Never, Ever Do This.
    NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] Strong Growth Starts With Great Leadership
    Are you empowering (and demanding) your sales, marketing, technology and service teams to work collaboratively together to optimize the customer experience and drive increased revenue performance? by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] Lessons in Crisis Communication From the Amazon Cloud Outage
    So of course I did what any other annoyed customer would do – I complained on Twitter! Customers want to know that you’re aware of the issue and that you’re taking steps to correct it. Lesson: Monitor the buzz on your social networks and in the blogosphere, and respond to specific messages with custom replies.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Customer] Is Paid Search Part of Marketing?
    Great marketers exhibit taste and know how to ask the right questions to get at their customers’ real concerns. I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. 'Image by None via CrunchBase. Is paid search part of marketing? Period.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Customer] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Here are three specific things you can learn from Homer’s insight: Ensure that your data hierarchy matches your customers’ needs. There is no shortage of data available, so make sure you prioritize the data that moves the needle most for your prospects, leads, and customers, and helps solve their problems in a meaningful way.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Essential 8: Marketing Reports You Need
    This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. Today, it’s expected that marketing will “touch” a prospect  multiple  times before he or she becomes a customer. How much profit was made last quarter vs. last year? New names.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Customer] How to Make Your B2B Blog Deliver Incredible Results
    As you start becoming a part of the market conversations your customers and prospects are engaging in, you will grow to be recognized as a thought leader. Thought leadership is creating value by sharing knowledge and offering your opinion or perspective on matters that your customers are already thinking about and actively researching.
  • CRIMSON MARKETING  |  MONDAY, JULY 1, 2013
    [Customer] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
    announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Customer] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    Give your customers something creative without being pushy. The pin is practical (customers can use it while packing for their next vacay), which also makes it highly shareable. Pins that preview custom lists are content gold, especially when said list features ideas that your readers can try on their own. Check out this sale.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Leaving communications up for interpretation can sometimes serve as an effective strategy to demonstrate a true commitment to customer obsession. 'by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”. Give your audience valuable “ownership”.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Add Sizzle to Your Content with Eye Catching Images
    Off the Grid, a local Bay Area food truck event (and VerticalResponse customer!) Visual checklists, infographics, and even drawings can inspire customers and nurture prospects. With more than 42K followers on Instagram , San Francisco custom bicycle shop, Mission Bicycle is certainly a small biz to watch and learn from: 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Customer] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Photos of customers If you are already using visuals to support customers ’ testimonials and feedback; here’s another source of material for pining. Happy contented customers make great visuals and create a positive feeling about your brand. Is Pinterest quickly becoming the #1 social media channel?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 10, 2012
    [Customer] Negotiate Your Way to a Win
    Do not assume that price is the issue whenever a customer is not interested in purchasing your products or services. If your customer objects to your high price, you have other things to offer. Winning sales isn’t a straightforward affair. During this process, your prospects will throw counterclaims and lots of questions your way.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Help Your Favorite Local Businesses Get Found on Google
    customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Customer] Pros and Cons of Outsourcing Your Marketing
    You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Fuel Your Online Marketing Machine with Dynamic Content
    Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  Here are some ideas: Blog posts. Press releases.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Customer] Content Relevance Boosts B2B Vendor Success
    The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Customer] Use Social Media or Don’t – But Commit if You Are
    What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
  • B2B MEMES  |  THURSDAY, MAY 13, 2010
    [Customer] This Might Be Big: IDG Enters Content Marketing
    It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • WRITTENT  |  FRIDAY, APRIL 26, 2013
    [Customer] Google+ Hangouts, LinkedIn Contacts and Other Fascinating Tools
    Jay Baer’s Convince and Convert , Mari Smith’s blog focused primarily on Facebook strategies, Windmill Networking , Social Triggers, Kyle Lacy and many more are the brainiest and most engaging resources on how to turn your social media community into customers. Want a high touch to your customers? 'Hello everyone!
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