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  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 31, 2012
    [Customer] Why B2B Marketers Must Address Status Quo
    Regardless of what you think your prospects and customers already know, they still have a status quo. When I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. My definition of status quo is the buyer's current situation. What workarounds may be in place that could be escalating pain?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • ACHIEVE MARKET LEADERSHIP  |  MONDAY, JANUARY 25, 2010
    [Customer] Mistaking a Habit for Brand Loyalty
    With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Our recent work for a health care client suggests that what seem like automatic renewals may lull brands into a false sense of customer loyalty. Think about it.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Customer] 2013 Is Not the Year of Mobile!
    But customers are adopting mobile! We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] Phone Call Tracking Q&A
    So, we’ve compiled some of the most requent questions our sales and customer service reps receive and then attempt to answer them. LogMyCalls is a phone call tracking tool. And we want to make sure you understand everything there is to understand about phone call tracking and, more specifically, about LogMyCalls. Here it goes
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Live chat is a great way to keep your customers from abandoning ship if they have a question during checkout, but the urgency of Cyber Monday deals bends in favor of faster communication. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. over 2012 in 2013. million (Adobe). year-over-year (IBM).
  • LOOPFUSE  |  FRIDAY, AUGUST 10, 2012
    [Customer] LoopFuse August release (v3.4) now live!
    Get your new beacon.  If you are an existing customer, there is no impact but we do highly recommend upgrading to the new beacon format. Our August release is now live and we wanted to share the details with everyone: New Tracking Beacon :  faster page load times, better performance, & improved tracking. 
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Customer] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    One of these practices is obtaining permission from their current customers and potential customers alike before sending SMS and MMS messages to their mobile devices. Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Hey marketers, listen up! So, I’ll keep saying it—make sure you comply!
  • DIGITAL VOICES  |  FRIDAY, SEPTEMBER 13, 2013
    [Customer] This Week in Digital Strategy 9.13.12
    At Ayantek, we believe that the SMAC Stack is a new wave of technology and computing that will increase customer engagement and business productivity. Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Get the full scoop in our TGIF roundup. SEO is king in organic search traffic.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 8, 2009
    [Customer] Use an "Exclusive" Mindset for B2B Nurturing
    Don't you love it when you get the best table in a restaurant, front-row seats at the theatre, a customer service rep who solves your problem with a smile in their voice or the offer of a special preview to something your friends (or colleagues) would kill for? Even if you need to throw a veil over the customer to tell the story.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 10, 2013
    [Customer] Branding is NOT Demand Generation
    You see , branding focuses on how your companies looks and feels , whereas good demand generation campaigns are all about your customers. They spend way too much time looking at themselves and measuring vanity metrics instead of focusing on their customers and working back from there. Branding is NOT Demand Generation. The Bottom Line.
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] How to get more traffic and business leads with Google +1
    Insert all necessary information and customize your profile. Today it is crucial to be active in social media to make your business more visible and this is no secret. When visitors of your content click the +1 button than anybody in their network can see what they like including their profile picture next to the +1 vote.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Customer] B2B Websites: How To Generate More Leads
    The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
  • SYNECORE  |  FRIDAY, MARCH 6, 2015
    [Customer] Google to Businesses: You Have Until April 21st to Get Mobile Friendly
    In an increasingly complex digital environment characterized by consumer driven, mobile centricity, brands must be able to ensure that prospects and customers can easily access their website from anywhere and enjoy a seamless user experience regardless of the device and platform they are on. Dang…. Some Mobile-Friendly Advice. Here’s #3: “3.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Customer] SEO and Content Marketing: A Love Story
    About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met.
  • ENGAGE  |  WEDNESDAY, MARCH 27, 2013
    [Customer] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
    Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. You need to use inbound marketing to attract customers to you, not interrupt people with ads they don’t want to see. Provide value to your customers. Be helpful.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Customer] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Stay connected to customers?  Do I have customers that utilize this channel? Don’t collect channels like Easter eggs.  If your customers don’t visit this site, you should think twice about putting your resources there.
  • ONPATH  |  WEDNESDAY, JANUARY 5, 2011
    [Customer] The Five Commandments of Editorial Excellence
    But if you learn to write the way you speak to your living, breathing customers, you have a chance of creating great content. Your business speaks to customers in its own way. Do your customers appreciate your sense of humor? Written By: Ken Gordon. Ken is an award-winning writer/editor in B2B marketing and demand generation.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    Consumers expect transparency, control and customization. Conduct an audit of your particular path to purchase with a goal to create a seamless customer experience. Most businesses force consumers to conform to their systems; if you are able to do some of the heavy lifting for your customers, you will enhance the experience.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, SEPTEMBER 21, 2010
    [Customer] Creating Original Content: Go for a Walkabout
    If they talk one-on-one with customers, ask them what customers are talking about. While you’re on the topic, ask which questions customers ask the most — you might be amazed at the answers. Tweet. Love ‘em, can’t get enough of them. Learned more in an hour than I did reading reams of source material.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Customer] Do’s And Don’ts Of Building A B2B Community On Twitter
    Don’t: Forget your manners and customer service skills. Additionally, tweet about your experiences in the industry — trade show and conference experiences, calls with industry experts, visits to customers, new regulations etc. This hurdle is quickly turning people off to the benefits Twitter can have for their business.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Customer] How Should I Structure My Marketing Automation Team?
    As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Treatment #1.
  • LOOPFUSE  |  TUESDAY, AUGUST 13, 2013
    [Customer] Back to (Marketing Automation) School Time!
    Likewise, you should be familiar with the normal path a prospect takes to becoming a customer in your business. You’ve either got some idea through anecdotal accounts from Sales or you’ve taken the time to analyze each customer acquisition. Richard Murdock ( @shinyranger ) is the Senior Manager of Customer Support at LoopFuse.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 1, 2011
    [Customer] 50 Questions to Ask to Master B2B Social Media
    Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company. All you need to get started is the answer to three simple questions about your customer. The Most Important Questions In B2B Social Media.
  • THE ROI GUY  |  TUESDAY, AUGUST 16, 2011
    [Customer] New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings
    With the new AT&T Carbon Impact Assessment Tool , powered by Alinean, business customers can easily calculate the estimated GHG emissions and cost savings of using solutions that replace or reduce business travel and increase productivity and collaboration. Now they can. Green IT Pisello Alinean ATT ROI Analysis ROI Calculator
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 7 Excuses Not to Use Social Media in B-to-B Space
    Here are some of the myths he responds to: My customers don’t use social media. I hate to exercise, and mentally every morning, I use every excuse not to get out of bed. They’re all lame excuses, but that doesn’t stop my brain from trying to convince my body to stay put. He dispels all the excuses.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Customer] The Sights of Dreamforce 2013
    Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] The Chief Digital Officer Dilemma: How to Transform without a CDO
    In this digital world, business customers, too, have heightened expectations around customer experience and services rendered by their business partners. One of our customers, for example, did just that when management-? There is no doubt; we live in a fluid digital environment. CMO Insights Trending
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Customer] How RightWave Solves the Marketing Automation Skill Shortage
    What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Customer] 12 Eye-Opening Daily Deal Site Statistics [Data]
    58% of businesses cited customer acquisition as the top reason for liking daily deals. 42.4% of businesses cited i neffective customer acquisition as the primary reason for not offering a daily deal again. 31% of daily deal buyers said they were new customers. 53% of daily deal buyers went on to become regular customers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • BIZNOLOGY  |  TUESDAY, MAY 15, 2012
    [Customer] Why you too should be social media slutty
    Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Customer] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Every person in your company has a story (every customer does, too). " Being customer focused is a requirement, not a choice. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. ” I love this.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 21, 2011
    [Customer] What is a CRM system really used for ?
    CRM or customer relationship management is a software application that can either be run on premises (at your business) or more typically these days offsite in the cloud ( internet ) from a software as a service (SaaS) CRM provider. Technology can be both a crippling or liberating investment for any business big or small. No related posts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Customer] Marketing Strategy: 3 steps to help optimize website user experience
    Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals.
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Customer] BMA 2014 Recap Day 1. Most of It Anyway
    At the end of the day it does not matter if you have a marketing staff of 5,000 if they do at GE or three as my new found B2B marketing friend Maggie Fitzgerald has, the concepts and approach need to be the same – “Know Thyself, Know Thy Customer and Innovate. According to Comstock, it “starts and stops with accountability.” 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 14, 2012
    [Customer] 83 B2B Social Media Blog Post Ideas
    Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. 31 Easy Ideas To Create Content Your Customers Want. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Customer] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers. After 1,825 days in business, we are stronger than ever.
  • MARKETING ACTION  |  FRIDAY, MAY 31, 2013
    [Customer] The First Law of Social Media Marketing
    According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business purpose: to create a customer. With customers like these, you can essentially sit back and let them do peer-to-peer selling for you. So how does this translate into social media?
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Customer] The 7 Elements of Modern Web Design
    Most companies have a particular family, style, and size of a font , or typography, that they used that helps their customers immediately identify them versus their competitors. Magazine , 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 6, 2011
    [Customer] Setting Relationship Goals for B2B Social Media
    Finding customers and prospects on Twitter through detailed search queries or monitoring solutions and engaging with them is a better thing to measure. It is up to you to determine if this is possible based on your industry involvement on Twitter and the time available to seek out and engage with prospects and customers.
  • SYNECORE  |  MONDAY, FEBRUARY 4, 2013
    [Customer] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
    Loyalty Deals – As reward for recurring business, Loyalty Deals can be claimed by customers after a certain number of check-ins. To claim the deal, customers must first introduce the offer to their friends and family. One of the unchallenged assumptions of marketing is that greater personalization implies greater relevance.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Customer] Marketing’s golden opportunity in innovation
    Social media aren’t even just for facilitating conversation and customer relationships. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Customer] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. We take this same philosophy when working with our customers. As I said earlier, collaboration is a driving principle behind RPM.
  • LEADSLOTH  |  MONDAY, OCTOBER 18, 2010
    [Customer] Process Turns Marketing Automation Into Revenue
    An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. Process First. That was hard. Getting Started.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] One Last Thing on Collaboration, for now…
    Customers deserve that level of engagement.  This video discusses  how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relationships and will lose revenue opportunities. by Phil Fernandez.
  • PWB MARKETING BLOG  |  TUESDAY, JULY 5, 2011
    [Customer] Attention Businesses: Study Finds Majority of People Conduct Research Online
    If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. searches. And Yahoo?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Customer] Optimize Your LinkedIn Profile With These 10 Key Elements
    Customize and organize your information for readability purposes. Recommendations from Customers, Peers & Colleagues. In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Profile Photo (Headshot).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Customer] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Real-time search and geo-targeting tools let you find targeted, relevant conversations amongst would-be customers and engage with them in a meaningful way. You can invite customers to view your pitch and follow future pitches via the mobile app or email notification. RebelMouse https://www.rebelmouse.com. and succeeding. The cool part?
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Customer] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
    For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company''s customer service department, you might be a "Customer Service Representative.". Most people''s job titles are an accurate description of their role. Earth Day? Just try.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Customer] Why You Need to Know About Social Selling
    Customers are more frazzled than ever. Social Selling is an umbrella term that shifts the focus back on salespeople and their customers. Nigel: In the past, your customers could only look at your company website. Customers know they can look you up personally with a quick Google or Linkedin search. What's that about?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Customer] 6 Key Steps to Global (Marketing) Domination
    Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Savvy Toolkit - What's up with Small Businesses and Social Media
    Well according to this Social Strategy1 and OfficeArrow research 67% of them won't be moving towards Social Media as a way to grow and foster customer relationships. Additionally only a paltry 4% of Small Businesses surveyed use a Social Media Management service. Those who hold back seem to fear lots of things.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Customer] Real Examples of Social Media ROI
    Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] Is Your Business a Casualty of these Local Marketing Myths?
    The pages on your website should feature content that provides useful and relevant information for your customers. Informative content is necessary so that both customers and search engines are aware of what your business offers. It can be overwhelming to keep up with the updates and changes regarding best marketing tactics. Read More.
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Customer] Creating a Social Media Persona to Maintain Brand Consistency
    Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. However, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles. Understanding Your Social Media Persona.
  • BIZNOLOGY  |  WEDNESDAY, MAY 20, 2015
    [Customer] Lessons from marketing leaders who took big risks
    Former CMO of Coca-Cola Joe Tripoldi talked about his big bet to gain competitive advantage by investing in creating and nurturing networks and connections between employees, suppliers, partners, and influencers, advocates, and customers. They put in perspective a lifelong commitment to our profession. Like this post?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Customer] 15 Examples of Great Mobile Website Design
    Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers -- and they delivered. This is a great technique to lead potential customers in the right direction. or not. You guessed it: on my phone. That''s it.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog: It All Begins with Trust
    Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Customer] The Value’s in the Network, Not Just the Knowledge
    Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. radio show. iTunes channel and.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 21, 2010
    [Customer] Proud Mary, Kodak and Your Brand - A Cautionary Tale
    Just pay attention when customers tell you you're losing touch with it. Stay close to your customers. "Brands can lose touch with the customer and where it exists in the popular culture, which is shifting more rapidly than in the past," says Peter Post, CEO of Cossette Post. Brands come and brands go. Proud Mary.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Speak your ideal customer’s language. Focuses on the customer. Do more research.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2011
    [Customer] Book Review: “Successful Selling” by Matt Heinz
    Though short on page-length, Heinz covers a wide range of topics: messaging and customer focus, prospecting, pipeline strategy and management, closing, customer service, retention and sales management. That’s why Matt Heinz’s Successful Selling: How to Attract, Manage, Close and Keep More Business in a Buyer-Centric World stands out.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Customer] Top 10 Takeaways from the 2010 Content Strategy Forum
    If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. You must have a clear assessment of what your target customers expect to find online when they are searching for answers to their problems. With that understanding, you are ahead of the game.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Customer] Another 18 Awesome B2B Social Media Statistics
    Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). More B2B companies have been using social media longer (52.6% Source PDF ).
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 22, 2010
    [Customer] Debate: Branding
    In the wake of Gap ditching its new logo following consumer complaints, should B2B brands also bow to negative customer feedback on new marketing initiatives, or should they stick to their guns and wait for the fuss to die down?
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Customer] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    Accept  guest posts from your staff, customers or leaders in your industry. If customers regularly ask you for information on a specific topic, give them a list of online resources. If you still need ideas, ask your customers what they want to read on your corporate blog. Below are 18 topic suggestions for your corporate blog.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Customer] Writing Web Content that Gets Results: Questions
    How well do you know your customers’  challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing  is a buzz word not just because marketing people like new buzzes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] 13 Types of Product Content Sales Needs to Close More Deals
    As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. That changes today.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Customer] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Customer] Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
    Sullivan recommends that you use whatever tools you have to customize each message to each individual blogger. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Leave your comment below.
  • DIRECT RESPONSE COACH  |  THURSDAY, MAY 16, 2013
    [Customer] My new Kindle ebook on mailing list research
    Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about?
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] 3 Demand Generation Dangers in a B2B Blog Redesign
    If you had a custom structure there’s space for this too. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] 3 Demand Generation Dangers in a B2B Blog Redesign
    If you had a custom structure there’s space for this too. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Customer] Seven Key Questions Marketing Consultants Must Ask Their Clients
    In an ideal world, each client should have a customized marketing plan, so priority one is to learn all that you can about each company’s business goals and marketing objectives. In other words, what value does the company deliver to their customers? News & Notes
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Customer] Have a B2B Facebook & Twitter Presence with Minimal Time
    Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. Tweet. Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? You can also view the presentation slides on Slideshare.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Customer] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    Reach and nurture more prospective customers. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Customer] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Originally posted 12/30/2010) Happy New Year from Find New Customers! Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. via fearlesscompetitor.net. Filed under: Demand Generation.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Customer] The Best B2B Appointment Setting Technique…Ever
    We hear so much these days about the customer-driven buyer’s journey and that more than half of the sales cycle occurs without prospective customers contacting a sales representative. Marketing’s job is to get salespeople in front of prospective customers. First, Hire B2B Telemarketing Professionals. Appointment Setting
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Website Content Must Address What’s Keeping Engineers up at Night
    wiki or a customer forum is another option. These content platforms can provide valuable feedback from customers and end users. Allow 24/7 online access to maintenance data on all installed equipment in order for customers to plan their own preventive maintenance program and follow their assets from cradle to grave. Security.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Customer] 4 Simple Steps to an Optimized Twitter Presence
    As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. customized Twitter background is great for conveying something about you or your brand's personality. Not sure how to go about creating a custom Twitter background? If you haven’t, keep reading.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Who should I invite?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Customer] Make It Your Business to Set ‘Sale’ in 2012
    Find New Customers is pleased to share your article. _. In order to better prepare for the coming sales year, take several factors into consideration: Always be thinking ahead of the curve – While you may be limited in what you can offer current and potential customers, always be thinking of the needs for your business to evolve.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 9, 2010
    [Customer] Marketing Automation Acceleration Package – our exciting new service
    Find New Customers can certainly help them. This is where the professionals at Find New Customers come in. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. From $5,995 to $18,995 plus expenses. We love comments.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2011
    [Customer] Affiliate Summit East: How to Stand Out in a Crowded Market
    He made an intriguing distinction between problems solved with the customer's money (good opportunities) and problems solved with the customer’s time (not so good, because it’s harder to generate transaction that will yield a commission). I spent several hours this morning at the Affiliate Summit East in New York.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
  • LOOPFUSE  |  MONDAY, JANUARY 9, 2012
    [Customer] 5 Steps to Launch an Email Campaign
    Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Customer] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. We must. As Ms.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] Everybody Writes — My Interview With Ann Handley
    Not so awesome if you just need some guidance on how not to sound like a total idiot when you craft this week’s customer mailing. Your words are your emissaries; they carry important messages to your customers. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And Why did you write it?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Customer] Why You Should Reshare Your Social Media Content
    Disclosure: I am a paying Buffer For Business customer and wasn’t asked by Buffer to mention them. Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. More Posts Mean More Visibility.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
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