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  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Customer] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Customer] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    But custom podcasts that consist entirely of sponsored content offer greater revenue from large brands. Investools also offers an investor education conference, which is free to its best customers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (37:52).
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Customer] B2B Marketing & Scientific Research: Why Online Relationships Matter
    BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. And since people’s brains process online and offline relationships the same, it can feel like a face-to-face for your prospect or customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Dear social web, Let’s try keeping it real.
    You’re not their customer. I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Funny. Tease!
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Customer] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Customer] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • TONY ZAMBITO  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working.  Technology enables systems and processes. 
  • AMPLIFINITY  |  WEDNESDAY, JULY 15, 2015
    [Customer] Rewards drive referrals. But, must they be cash?
    You’ve determined the specific pool of advocates (customers, employees, partners, …) that you want to target as referrers. That said, the majority of the customers that we work with have opted for some sort of monetary reward, whether e-gift cards, bill or account credits, checks, or product discounts. Must rewards be cash?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Your Business Blog Year 10: Is It Still Worth It?
    Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Does blogging still make sense for your business? Communication is possible everywhere.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Customer] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    Our customers are placing a big bet when they sign that contract, and it takes time to work through how risky that may be for them. love the excitement of a big deal, the impact they have on our company, and the closeness the longer sales cycle creates between our customers and my team. It’s long because our stuff is expensive.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] Are You a Branded Authority or One of the Crowd?
    The trick is to present the reality of what you offer in terms of products, services, and customer experiences, in a way that is both accurate and compelling. You may need to take a fresh look at both your products/services  and adjust what it is that you deliver to the customer. Marketing yourself with a very broad focus (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Why the Blog Post Is the New Ad Unit
    With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Customer] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
    Marketing Made Simple TV premieres each week at noon ET on Thursday and is a production of Find New Customers ( findnewcustomers.com ). (Use the button on the lower right to enlarge the view for optimal show viewing.). In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. Melonie Dodaro.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] Strategy to Increase Your Profit Margin
    How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? Here''s a story of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] This Will Help You Win Highly Profitable Sales
    How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. So why was there such a difference?
  • BIZNOLOGY  |  THURSDAY, JULY 26, 2012
    [Customer] Book Review: Optimize by Lee Odden
    Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not? It doesn’t disappoint.  Content Marketing Plan.  Personas. If you miss this book, don’t blame me.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Customer] Content Marketing Objectives And KPIs
    Share of conversation is also an extremely customer-centric goal. Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What Is Your Brand’s Higher Purpose? Reach.
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Customer] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Almost 1 In 3 B2B Marketers Say Their Content Is Too Company-Focused, Not Customer-Centric (11:22): Two surveys show that B2B marketers believe their content is still too company-focused and not driven enough by customer needs, MarketingCharts reports. Rants and raves include Coca-Cola, Target, and Gawker. This week’s show.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Just One B2B Social Media Reason for Google Plus: Search
    And see if our customers and prospects are there? Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. But for now.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Customer] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Email and CRM are two big customer-facing systems: you get absolutely no prize for knowing that your Web site is the third. (Ok, social is in there someplace too, but it''s still more smoke than fire.) A truly complete customer-facing solution would encompass Web content management as well. Adobe , where art thou?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Customer] 35 experts weigh-in: How we create influence on Facebook
    But the brands, large and small, who are successfully using Facebook to connect with their customers are doing just this. ” KATHI CRUZE , Automotive Social Media marketing consultant at  Kruse Control : “Know what your customer wants and give it to ‘em.” But on the Internet, we HATE rules. We HATE structure.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] The Coming Battle Over Social CRM
      The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up. Their sales guys are hawking end-to-end solutions that integrate social participants into a larger CRM universe.   
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] The Top #Nifty50 Women in Technology on Twitter for 2012
    Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Elyse_D.
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Customer] Types of Website and Landing Page Conversions you can Track with Google Adwords
    One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device. Hard Numbers-.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. So, how do those 8% do it?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Customer] 3 Business Blogs with Proven ROI from Industrial Companies
    Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Exhibit #1: Emerson Process Management Experts.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Customer] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    It’s easy to forget sometimes, but customers don’t buy from companies. For outbound SDRs, I’d like them to have about 1 year’s experience on the phone dealing with prospects or existing customers. Of course, Sales and Marketing collaboration is key to any outbound process. R: And for inbound? B: Map out your customers’ buying process.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Customer] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM -- or customer relationship management software -- is essential for businesses with customers or clients. CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. So who’s right? Remember those?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Customer] Millennials Hate Ads! Want This Instead
    64% of millennials said they are more likely to become a loyal customer if a brand engages with them on social. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Authentic Content Is King.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Customer] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Challenger Sale: Taking Control of the Customer Conversation. The Challenger Sale: Taking Control of the Customer Conversation  – Matthew Dixon and Brent Adamson. Author: Jessica Langensand Yay, it’s summer! Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Do It! Do It! Do It! Schaefer.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Customer] Don’t Share Leads, Share Lead Intelligence
    Regardless, the sales team reaches out to the leads and attempts to convert them to customers. The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Lead Alerts.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Customer] The Unseen Problem with Inbound Leads and How to Fix It
    Test and tweak your content strategy until it attracts the right customer. Employ the sales team to move deeply into social networks – dig into customer needs and pain points even further. Re-engage customers to measure results and enable referrals. Ultimately, a proper balance of the two is ideal. Take Action on Inbound.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Customer] How Marketing Can Contribute To Revenue Generation
    Marketing needs to be where the customers are (e.g., Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue?
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Customer] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Customers are attracted to this level of service and knowing who they are dealing with. People find stories compelling. Storytelling has been part of human society and culture for thousands of years.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Customer] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    salesperson's view of the customer is often one of someone in the later stages of the buying process. Likewise, marketing doesn't have the intimate personal view of the customer that sales gets to see. We asked this to top industry experts, then compiled their responses and wrote three blogs summarizing what they have to say. Part 1.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Customer] Want to Shop on Twitter? Amazon Has a Hashtag for That
    People hate most of it, and that makes it less efficient for acquiring customers than less disruptive methodologies. Even a manual addition of products to your customers’ carts could go a long way for you. This post originally appeared on the Ecommerce section of Inbound Hub. How It Works. Why Take a Chance?
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Customer] Winning Executive Buy-In for Martech Investments
    Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. If anything is clear, it’s that no stage is beyond the reach and responsibility of marketing.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Customer] How can you CLOSE the Value Gap?
    This new breed of buyer doesn’t care about when you were founded, how many customers you have, how quickly you are growing, your latest product release and new features. If you want to address this challenge, the key is to evolve the customer conversation from product pitch to value. Today, it’s all about the Benjamins.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Customer] 5 Best Practices for Outsourcing Quality Content
    It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Find the Right Writer.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Tweet This Stat ). 5) You can see a 37% increase in engagement from targeted customers if your article is optimized by adding more compelling visual elements. When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 11, 2013
    [Customer] How to Sell to Internet Buyers
    Business customers like the ease of doing business with companies online. Instead, your business customers come to you. Staff pictures and bios tell your customers that people exist behind automated processes and online brands. Your business customers are looking to make a decision based largely off the information on your site.
  • SYNECORE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Which Digital Marketing Interfaces Should Your Business Utilize?
    Will customers need ongoing support? What is the relationship between your customers and your product/service? Use digital media to help your customers tackle obstacles when they come up and in turn gain their trust. Put yourself on the map so you can start reeling in customers surrounding your geographic location.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Customer] 8 Reasons Your B2B Website Is Ready For A Redesign!
    Is your website turning potential customers and prospects away? If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Customer] How to Set Social Media Marketing Goals
    Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Customer Happiness (Customer Support) : People are talking about you whether or not you want them to! and general customer happiness metrics like Net Promoter Score.
  • ANNUITAS  |  TUESDAY, MAY 27, 2014
    [Customer] What Sales is Really Asking for When They Want More Leads
    Take a look at your best customers, and identify what they have in common. Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. So what’s the problem?
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 16, 2011
    [Customer] TED Video | The Day I Turned Down Tim Berners Lee
    Jeff Ogden is the Founder and President of Find New Customers. Sundays are for learning, I think. Let us be of service. Ian Richie describes in fascinating terms how he said no to the worldwide web. On weekends, he is a father, husband and lousy but avid hoops player. Filed under: Leadership Lessons. Leadership Lessons
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Customer] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    CONTENT MARKETING HACK #21   - Never write down to your prospects and customers. Instead of obsessing about content that helps your business; focus on content that is helpful to your prospects and customers.”. Think about empathizing with your prospects or customers. Isn’t that content marketing?” Servants.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Customer] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Caveat: For the above exercise I did not include margins or customer expenses when calculating ASV.  But in reality, social media contributes much more: branding, SEO, customer service, lead nurturing, and relationship building. I’m a former Media Director at an ad agency.  Let’s keep these measures apples-to-apples. video:  $1,000.
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Customer] This Week in Content Marketing: Content Marketing as a Profit Center
    For this strategy to work, your company’s products and services must be truly delightful — so that customers will exercise free will to buy, review, and recommend them. Christophorus appears to be the oldest customer magazine in automotive history. This week’s This Old Marketing example: Christophorus – the Porsche magazine. Ready?
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] How to Create a Compelling Explainer Video
    Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. What''s the best way to do this, you ask?
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Creating value & new opportunity with Google Helpouts
    And until then I ask that these satisfied customers leave positive reviews of their Helpout experience with me, helping me build my authority and reputation. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. That Helpout began focusing on just blogs and blogging, helping users with design, layout, and content strategy.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Customer] Why I Hired the Fake Steve Jobs
    To that end, your customers fully expect your company to be easy to find and easy to do business with, on their own terms. You need to use inbound marketing to attract customers to you, not interrupt people with ads they don’t want to see. Provide value to your customers. The traditional advertising model is broken. Be helpful.
  • SAZBEAN  |  MONDAY, MARCH 14, 2011
    [Customer] Comments & Response – Moderation vs. Transparency
    Businesses use the social web in order to connect directly to their customers and potential customers. Part of being on the social web is listening and responding to customers and being transparent about those conversations. Opening yourself up to feedback is also seen as a positive by potential customers.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 1, 2013
    [Customer] InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
    What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] How to Fall in Love with your Marketing for Valentine’s Day 2012
    Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Pull the perfect customer: Now your prospect trusts you, provide them with marketing content that shows just how great you are – and how you could help them.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Customer] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Creating Facebook Pages Customers Will Want To Join by Outspoken Media. Noting that “Facebook fan pages number among the few social media channels that allow page customization for users,&# Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. Facebook is an extraordinary phenomenon. Always.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] Four Must-Have Metrics for Marketing Measurement
    In this situation, marketing ROI is calculated by summing all marketing costs for a cohort of customers sharing some common feature such as original source, acquisition date range or first purchase date. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Customer] Why Hackers Take Down Sites (and How to Protect Yourself)
    One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours. Include your biggest clients or customers. One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] Why You Should Consider Google Adwords Call-Only Campaigns
    Call extensions required a more cumbersome setup, excluding the website to show only the number, forcing customers to call. Don’t miss potential customers who are lost on your page, when you have a direct line of communication available. Before the launch of Call-Only, AdWords offered a Call Extension option. Call Extensions.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Customer] Why Your Content Plan Must Include Interactive Content
    If your customers are people (hint: they are), chances are they’ll interact with a quiz that speaks to them! 2. And a custom development job can easily cost you $10,000-$15,000 per piece of content. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1. Do our buyers want to see interactive content?
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Customer] Seven Ways to Get The Most Out of Industry Events
    Events offer a great opportunity to connect with customers, partners, prospects and influencers. Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. Also, don’t forget the reason you are there. Book them while you can.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Customer] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. Almost every day, I’m reminded why I work for Find New Customers and no one else, and why I partnered with Likeable Local and the St. Thank you, Adele! It is President’s Day, so if you have the day off, good for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Customer] How to Use LinkedIn to Generate Leads
    Join LinkedIn groups where your clients/customers gather. You can use updates to share a link to an article, blog post or a video that you think is relevant to your potential customers and network. Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. or AOL.
  • BIZIBLE  |  WEDNESDAY, MARCH 2, 2016
    [Customer] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    From the moment a visitor lands on a website to the instant they close as a customer, marketing attribution can track every touchpoint that the buyer took along their journey through the funnel. It’s the age of analytics, but B2B marketers are drowning in data. Do B2B marketers have too much data? Sometimes it’s just more. But data’s tough.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Customer] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    As far as you know, your customers aren’t asking for it, your competition isn’t using it and your top management couldn’t care less about it. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. Or Does It? And join him tonight for #B2Bchat as our first guest moderator. You know it all.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Customer] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” magazine.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That sounds ominous.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Customer] Find Your Most Engaged Members and Donors with Inbound Marketing
    This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing. Not sure how to find your most engaged members and donors? Log in. Click through records. The reason?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Customer] 3 Steps To Improve Sales Forecasting
    Do your sales reps accurately know what the customer will buy when they win the deal? 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Inaccurate sales forecasting is not an easy problem to solve.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Customer] 3 Ways E-Commerce Sites Can Avoid Being Creepy
    Opentopic blog >> cmswire.com Excuse me for stating the obvious but your customers don’t want to be treated like anonymous faces in a massive crowd. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Customer] App Search – Whiteboard Friday
    Opentopic blog >> moz.com App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Customer] Adobe Audience Manager Recognized by SIIA CODiE Awards
    Opentopic blog >> blogs.adobe.com It’s been a busy past year for Adobe Marketing Cloud from continuing to deliver on solution innovations to building on customer and partner momentum. We hit the ground running in 2016 with Adobe’s Digital Marketing Summits in Las Vegas and London. Marketing Technology Cmo undefined
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Customer] How to Create a Content Strategy That Actually Drives Organic Traffic
    Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers. Content marketing alone won’t deliver organic traffic. Let''s get started.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Customer] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    These same types of questions came up on a customer call I had earlier this week. I was a little surprised, thinking surely they were the exception. by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 27, 2013
    [Customer] The Renaissance Society
    The Renaissance Society. The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). This will drive the “happiness factor” that rising GDP brings, but with the wealth of the West a new focus on positive emotional well-being in increase.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Customer] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    With a little bit of customization help , you can use stock photos to kick your landing page conversion rate up a notch. For more stock photo customization tips, check out this blog post. 4) On Your Pinterest Boards. Let me tell you a quick, cautionary tale about using images online and copyright. Embarrassed, I quickly investigated.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Customer] 4 Social Media Lessons From the Emma's Pizza Twitter Fail
    In a nutshell, whoever was tweeting on behalf of the pizzeria decided to use Twitter as a platform to complain about one of its customers, who, from what we've gathered through some subsequent tweets from Emma's Pizza, seemed to have refused to pay for substitutions to a sandwich order she'd made, assuming they were free. smart. Worse.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] How and Why You Should Give Buyers What They Want
    Translation: Keep customers happy ecstatic, and they will want to share that enthusiasm with others. The notion of customer service being important may seem cliche or obvious, but extending its reach to the sales realm has serious ramifications. Attention, service providers! Online search (63%). Using social media (60%).
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    Dig deeper to see how customers are responding to products and services. Customer impact. What resonates with customers? These days, customer preferences are changing constantly. Creating an open dialogue with customers and learning new skills in anticipating their next move can answer these questions.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Customer] Sales Leadership: The Impact of Creating a Sales Process
    Change your sales process to stand out, be different and make the customer remember you. Refer to my previous blog on the End of Solution Sales.  . 7.          We added a last step: a follow up at 90 days post implementation/installation to validate customer satisfaction and ask for a reference letter.  . The Results! What hasn’t?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] The Reason Companies Miss Their Revenue Goals, In One Chart
    How can you grow your customer base and get more revenue if you don''t know how leads are coming into and moving down your funnel? We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. It happens more often than you''d think. Tweet this stat ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2011
    [Customer] The Top Five Crowdsourcing Mega-trends
    Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] 5 Smartphone Applications Every Salesperson Needs
    All you need to do is to swipe the customers’ credit cards to process a payment. Go to www.my.insideview.com/mobile to access the site if you’re currently an InsideView customer, or get a text message  with log in information. As a salesperson, how do you use your smartphone? CamCard. Use CamCard to instantly save sales leads. Square.
  • SAZBEAN  |  THURSDAY, JANUARY 6, 2011
    [Customer] Social Media is Part of Your Resume & Portfolio
    Jim Connolly ’s post on WebProNews today, Remember Who can Read Your Tweets , is a great reminder that whatever is said on social media is not only part of your permanent record , it’s probably also something that potential customers actively look at. Yes (thankfully).  Not a chance! News & Notes
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Customer] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    The result: not enough new customers. Small Installed Base / Few Customers Affected. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. This is a good fit with Oracle’s main customer base: mid-size to large companies. 7.
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2016
    [Customer] Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
    Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. All of their efforts will be focused on converting these accounts from contact information to paying customer.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Corporate
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Customer] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    That is because they changed the definition of content marketing to “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Tweet this stat ). 2. Tweet this stat ). 3.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Customer] How To Boost Conversions With Personalized Remarketing
    For example if you sell software and a visitor comes to your website who works for a large healthcare company, you can change the customer logos you display on your homepage to show similar companies in their industry and present them with a relevant case study. It’s just an unfortunate fact of life.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Customer] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? They’re frustrated by automated customer service lines. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. The Extended Network. Business is Personal. Relationships Take Time.
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