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  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Getting Customer Service Beyond 140 Characters (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Why the Blog Post Is the New Ad Unit
    With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2016
    [Customer] Sunglasses Draw Attention to Mobile-Friendly Content
    These same eight illustrations also appear on their blog, so they are using this content in multiple places to connect with their customers. This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Customer] Proposal Videos: Get Your Audience to Say “I Do”
    Although I don’t expect marketers to start getting on one knee for all prospective customers (that would be weirdly awesome but simultaneously creepy), I do think marketers have something to learn from these videos. Having a story allows your customers to engage with you, and the element of surprise brings a breath of fresh air.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Hey Technology Sellers: Here's something just for you!
    If you're selling technology, you know how hard it can be to get your customers to understand the performance-enhancing business value that your company actually provides.  To link your value to customer growth, it helps to understand your customer’s growth plans. Be honest: Are you in your customer’s plans – or not?
  • JUNTA 42  |  SATURDAY, FEBRUARY 20, 2016
    [Customer] This Week in Content Marketing: Brands Create More Content with Less Engagement
    Robert points out that Viant’s customer database will undoubtedly be appended to Time’s massive database to better target digital ads. No wonder customers aren’t engaging with it! 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] How to Create a Compelling Explainer Video
    Having a fantastic vision for your business is great, but it''s a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. An explainer video allows you to quickly introduce your business, explain what it does, and tell customers why they need you. What''s the best way to do this, you ask?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Customer] Why Your Content Plan Must Include Interactive Content
    If your customers are people (hint: they are), chances are they’ll interact with a quiz that speaks to them! 2. And a custom development job can easily cost you $10,000-$15,000 per piece of content. So, here are some of the key questions—and answers!—to to help fuel that conversation: 1. Do our buyers want to see interactive content?
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] How to Build Company Value in a Down Economy
    Here are some examples of audacious goals for your consideration: Double the sales team’s quota Triple the number of inbound sales leads Cut the cost of new customer acquisition by 50 percent Increase your web traffic by 250 percent Two or more of the above Differentiate – Most successful companies are highly differentiated.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Customer] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    Provide consistent customer experiences. Using social media to engage employees, partners, and customers enables an organization to be more nimble, allowing connectivity with today’s agile workforce. It allows organizations to actively engage customers and partners, by listening, asking, observing, and adapting.
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Customer] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    However, the final stage of the sales funnel could be considered the most important, because this is where your content actually turns a lead into a customer. Depending on individual program definitions, the bottom of the funnel either converts the lead into a customer (most of the time), or converts the MQL into a sales qualified lead.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • CLIENT BRIDGE  |  THURSDAY, MAY 1, 2014
    [Customer] How to Set Up a Google + Business Page
    Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] How to Outflank Your Competitors With Inbound Marketing?
    As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. It includes online content such as: Articles.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Customer] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Nearly 3/4 of active Twitter users are bloggers.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 8, 2011
    [Customer] B2B Marketing 2011 Year In Review
    think Content Marketing has left the mid-level marketing realm and entered the serious conversations by senior marketing leaders as they seek to get and keep more customers. To respond, CMOs are looking at their content supply chains and they see a gap between what they produce and what customers are looking for. Hey B2B marketers!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 3 Marketing Lessons from Louis CK
    Jeff Ogden (@fearlesscomp) is the President of Find New Customers and the host of Mad Marketing TV as well. Louis CK Earns $1 Million in 12 Days With $5 Video. Perhaps you’ve seen the story of how this comedian posted a video of his show and. Louis CK. invited people to purchase it for $5. You could simply download the show for free.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Customer] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Customer] Blog ROI: 4 Tactics to Capture Greater Results
    Deloitte is a company that understands its customers, but the company has a variety of target audiences from diverse industries – ranging from government to life sciences. Blog readers may not become customers instantly, because blogging is a nurturing tool. The majority of B2B companies are blogging. But where should you start?
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Customer] B2B Marketing & Scientific Research: Why Online Relationships Matter
    BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. And since people’s brains process online and offline relationships the same, it can feel like a face-to-face for your prospect or customer.
  • SOCIAL MARKETING FORUM  |  THURSDAY, NOVEMBER 25, 2010
    [Customer] Top Ten Features of Successful Social Media and Email Marketing
    Relevance of offers to customers is key in all media. Customers love receiving an exclusive deal via email and will also via social channels. Know your customer. A big weakness of social channels compared to email is you don’t have a good customer profile with the ability to target different offers (yet).
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Customer] SEO: The Importance of Conversion over Rankings and Traffic
    Conversion optimization involves changes that are made to a website in order to ensure that the visitors who arrive there will be converted into customers before they leave.  First, you will bring the targeted leads onto your website, and then they can see the elements that have been put into place to convert those leads into customers
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Customer] 4 Metrics to Measure Your Best Leads
    In my last post , I reviewed 4 ways to segment your leads using your marketing software (like HubSpot) integrated with your customer relationship management (CRM) system. Conversion Rate to Customer. Conversion to sales opportunity isn't the end of the game - you want to see how those leads convert into customers.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Customer] How to Build Better Buyer Personas to Drive Killer Content
    Who are your ideal customers and prospects? Personas are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. Well, inbound marketing forces you to give up that approach.
  • TONY ZAMBITO  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working.  Technology enables systems and processes. 
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Customer] Twitter Releases Card Analytics: Here's How to Use 'Em
    We''re going to look at everything from the past 28 days, but you can choose time ranges of "Yesterday," "Last 7 Days," or "Custom Dates." For HubSpot customers, you can take this information to the next level with Social Inbox. More followers? More clicks? More retweets? All without any work? Sounds like a marketer''s fantasy. Ready?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Your Business Blog Year 10: Is It Still Worth It?
    Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Does blogging still make sense for your business? Communication is possible everywhere.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • VIEWPOINT  |  FRIDAY, FEBRUARY 19, 2016
    [Customer] The #1 Reason CEOs Should Care About Lead Generation
    It’s about uncovering pain points, gaining marketing intelligence, defining the needs of a prospect or company, and advancing the overall customer-business conversation. I often say that CEO’s don’t care about leads, they only care about revenue. It is not just about increasing sales and profits.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Customer] How to be a Great B2B Marketing Coach
    have witnessed entire marketing departments that have disrespect for both what they are selling and their customers and prospects. In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Hopefully you won’t have to deal with issues like injuries and deflated footballs. Some coaches (e.g.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Customer] 4 Things Online Dating Has Taught Me about Personalized Marketing
    The boss I previously mentioned likes to use the example of Dory, the fish from “Finding Nemo,” as what marketers should NOT do when communicating with customers and prospects. And in this case, the same thing goes for marketing; you need to get to know your customers and prospects. Now put your hands up!”. Nurture with Humans in Mind.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Customer] The Importance of Keeping Your Cool in the World of Social Media Marketing
    Frustrated customers, envious and jealous competitors, everyday Woody Woodpecker-like troublemakers, and more are running amok. If it’s an angry customer the best thing you can do is to do your best to understand their issue and offer help. by Jason Miller Social media is the Wild West of differing opinions. Welcome to the Jungle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Customer] 35 experts weigh-in: How we create influence on Facebook
    But the brands, large and small, who are successfully using Facebook to connect with their customers are doing just this. ” KATHI CRUZE , Automotive Social Media marketing consultant at  Kruse Control : “Know what your customer wants and give it to ‘em.” But on the Internet, we HATE rules. We HATE structure.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Customer] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Email and CRM are two big customer-facing systems: you get absolutely no prize for knowing that your Web site is the third. (Ok, social is in there someplace too, but it''s still more smoke than fire.) A truly complete customer-facing solution would encompass Web content management as well. Adobe , where art thou?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Steps To An Effective Social Media Strategy
    An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. to post content.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] The Coming Battle Over Social CRM
      The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up. Their sales guys are hawking end-to-end solutions that integrate social participants into a larger CRM universe.   
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 4, 2015
    [Customer] A Basic Guide To Fair Use Of Trademarks
    The other brand launched an advertising campaign using the phrase ‘Seal it with a Kiss’; the courts ruled that the latter was merely inviting customers to test the durability of their product in a descriptive sense, and was not a violation of trademark rights. Social Media
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] Can Your Demand Gen Answer These 4 Questions?
    As data continues to transform B2B marketing from an art to a science , demand generation marketers are feeling the pressure to be more aware of their customers’ behavior than ever. Today’s customers conduct research independently before getting in touch with vendors. Demand generation is the lifeblood of a strong revenue engine.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] How to Ask for a Raise (And Actually Get One)
    Do you speak to any of your customers? Do you have a solid understanding of why customers do business with your firm? The owner is busy, and may have forgotten all that you do, so it''s OK to remind her. 4) Your understanding of the company, its products, services, and customers. Looking for a raise? Based on U.S. Good luck!
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Customer] Visible Expert Profile: Rick Telberg
    To keep up with customer demand and to stay visible and relevant, Rick delivers keynotes or webinars for 20-30 industry events per year. Again, the decision about the channel of media offering is customer driven. “You have to be everywhere the customer is looking. Keeping Pace with Change. Forging His Own Way.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Customer] The State of Social Marketing
    To keep the discussion fresh, we had one prep call in which McCarty told the panelists his three predictions: Local Reach / Global Impact; Hyper Personalization; Marketing to Tomorrow’s Customer. They are told that this is the great disruption – the ability to know exactly who your customers are, and build real relationships with them.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] The Top #Nifty50 Women in Technology on Twitter for 2012
    Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Elyse_D.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Customer] 6 Different Ways to Organize Your Marketing Stack
    In this case, you can see how they’ve approached the stack from the customer journey perspective, starting with inbound efforts and translating that data down into usable company data that is then shared across teams. Datapipe: Customer-Centric. Concept: How effective is the organization of your stack? Acquia: Four Shelves.
  • CLIENT BRIDGE  |  THURSDAY, MAY 30, 2013
    [Customer] Content Marketing Lessons
    Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. Don’t feel obligated to be active on every channel that your customer uses. There is no silver bullet."
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Customer] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates.  Access and opportunity: The email communication, initially directed at one customer, becomes a far-reaching messaging tool. The full report can be downloaded at [link]. The Opportunity for Social.
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Customer] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to give our customers a reason to engage with us. That digital connection, whether it is Internet of things, whether it is devices, whether it is a wearable, those digital networks are going to play a part in helping us understand who and where our customers are. Get a license from your customers. We set up some Yahoo!
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Customer] Types of Website and Landing Page Conversions you can Track with Google Adwords
    One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device. Hard Numbers-.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Customer] 3 Business Blogs with Proven ROI from Industrial Companies
    Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Exhibit #1: Emerson Process Management Experts.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] 3 Easy but Important Steps to Prepare for Marketing Automation
    The goal of this process is to determine the various challenges and stages a prospective lead might go through before converting to a paying a customer. Finally, consider the type of content prospective customers would want once they moved further down the sales funnel. Determine Sales Funnel Stages. Define Sales Targets.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Customer] Don’t Share Leads, Share Lead Intelligence
    Regardless, the sales team reaches out to the leads and attempts to convert them to customers. The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Lead Alerts.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Customer] How Marketing Can Contribute To Revenue Generation
    Marketing needs to be where the customers are (e.g., Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 6, 2011
    [Customer] 7 Awesome Email And B2B Social Media Integrations
    Use Social Media To Grow Your Email Lis t – It isn’t enough to have a prospective customer only connected with you via social media. Use your marketing automation software to help you send custom social media messages to leads when they take an action on your website. 5. Great inbound marketing is integrated marketing.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Tweet This Stat ). 5) You can see a 37% increase in engagement from targeted customers if your article is optimized by adding more compelling visual elements. When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Customer] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Customers are attracted to this level of service and knowing who they are dealing with. People find stories compelling. Storytelling has been part of human society and culture for thousands of years.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Customer] How can you CLOSE the Value Gap?
    This new breed of buyer doesn’t care about when you were founded, how many customers you have, how quickly you are growing, your latest product release and new features. If you want to address this challenge, the key is to evolve the customer conversation from product pitch to value. Today, it’s all about the Benjamins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Customer] Why Hackers Take Down Sites (and How to Protect Yourself)
    One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours. Include your biggest clients or customers. One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • BIZNOLOGY  |  MONDAY, DECEMBER 3, 2012
    [Customer] Content marketing makes marketers the new publishers–and vice versa
    Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The Photo credit: ShashiBellamkonda. To do that, marketers have been forced to become publishers. gardening book.
  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Customer] Don’t Judge a Canvas By Its Cover
    Lead Form: To cap it all off, we’ve added the lead form as the last page in the SnapApp, ensuring that once the customer is ready to get in touch, it’s an easy process. Check out all the awesome things our customers have accomplished with us!” For this example, we’ve compiled a success story from one of our customers, Unitrends.  .
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Customer] 4 Essential Steps to Sales Lead Follow-Up
    For the small or medium-sized business (SMB), every inbound sales lead has the potential to become not only a customer, but also to transform itself into a satisfied customer that represents a dependable stream of repeat revenue year after year. It is not enough to be the first to respond to the customer. How does it do it?
  • SYNECORE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Which Digital Marketing Interfaces Should Your Business Utilize?
    Will customers need ongoing support? What is the relationship between your customers and your product/service? Use digital media to help your customers tackle obstacles when they come up and in turn gain their trust. Put yourself on the map so you can start reeling in customers surrounding your geographic location.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Customer] 8 Reasons Your B2B Website Is Ready For A Redesign!
    Is your website turning potential customers and prospects away? If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog?
  • ANNUITAS  |  TUESDAY, MAY 27, 2014
    [Customer] What Sales is Really Asking for When They Want More Leads
    Take a look at your best customers, and identify what they have in common. Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. So what’s the problem?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Why Your Website Needs to Be Grand Central Station
    By the same token, there ought to be plenty to do at your website – content to download, videos to watch, and happy customers to see. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Customer] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Caveat: For the above exercise I did not include margins or customer expenses when calculating ASV.  But in reality, social media contributes much more: branding, SEO, customer service, lead nurturing, and relationship building. I’m a former Media Director at an ad agency.  Let’s keep these measures apples-to-apples. video:  $1,000.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Customer] Your Facebook Ads Can Be Razor-Sharp with Social Contests
    Related Stories Along for the Ride: Social Conversations on the Customer Journey 10 Ways B2B Businesses Can Use Pinterest Legal Problems in Instagram Photo Campaigns. I have a feeling that social media managers will have a very hard time soon. Why do I think that?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Corporate
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Creating value & new opportunity with Google Helpouts
    And until then I ask that these satisfied customers leave positive reviews of their Helpout experience with me, helping me build my authority and reputation. It wouldn''t be surprising if you hadn''t yet heard of Google Helpouts. That Helpout began focusing on just blogs and blogging, helping users with design, layout, and content strategy.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Customer] Predictive Analytics: The Next Piece of the Social Puzzle
    If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. By combining predictive analytics with marketing automation , marketers can locate, target, and ultimately convert  leads into paying customers. When to Use Predictive Analytics. Interested?
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Customer] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    As a result, we wanted to examine what this looked like for our 5,600+ customers as a result to determine if we were just one unlucky outlier and what the average business owner or marketer on the web is experiencing. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic. Connect with HubSpot
  • 6SENSE  |  WEDNESDAY, JANUARY 20, 2016
    [Customer] Four Best Practices for Creating Buyer Personas
    Behind every customer-centric company, you’ll find a marketing team that’s mastered the art of the buyer persona. Best Practice #1: Listen to your customers. Scheduling discovery calls and listening to your customers is one of the most important things you can do when creating buyer personas. Latest
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 1, 2013
    [Customer] InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
    What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] How to Fall in Love with your Marketing for Valentine’s Day 2012
    Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Pull the perfect customer: Now your prospect trusts you, provide them with marketing content that shows just how great you are – and how you could help them.
  • SAZBEAN  |  MONDAY, MARCH 14, 2011
    [Customer] Comments & Response – Moderation vs. Transparency
    Businesses use the social web in order to connect directly to their customers and potential customers. Part of being on the social web is listening and responding to customers and being transparent about those conversations. Opening yourself up to feedback is also seen as a positive by potential customers.
  • BIZNOLOGY  |  THURSDAY, MAY 2, 2013
    [Customer] Are You Ready for Social + Mobile + Big Data + Cloud?
    However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure.  It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate. 
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    [Customer] A Chat With a Marketer Who Has to Fight for His Budget
    My day-to-day includes a few core concepts which consist of PR, content , co-marketing, lead gen, marketing partnerships, working across the sales, product, and customer success teams and anything else that comes up along the way. For instance, if I''m going to spend $5K to sponsor an event, what am I going to get back? A new customer?
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Customer] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Creating Facebook Pages Customers Will Want To Join by Outspoken Media. Noting that “Facebook fan pages number among the few social media channels that allow page customization for users,&# Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. Facebook is an extraordinary phenomenon. Always.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] Four Must-Have Metrics for Marketing Measurement
    In this situation, marketing ROI is calculated by summing all marketing costs for a cohort of customers sharing some common feature such as original source, acquisition date range or first purchase date. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Customer] How To Boost Conversions With Personalized Remarketing
    For example if you sell software and a visitor comes to your website who works for a large healthcare company, you can change the customer logos you display on your homepage to show similar companies in their industry and present them with a relevant case study. It’s just an unfortunate fact of life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2011
    [Customer] The Top Five Crowdsourcing Mega-trends
    Rather than hire a freelancer, agency, or in-house designer, with crowdsourcing you can post your need and several designers will compete and create a custom logo just for you. I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year.  Imagine needing a new logo for your business. 
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] Why You Should Consider Google Adwords Call-Only Campaigns
    Call extensions required a more cumbersome setup, excluding the website to show only the number, forcing customers to call. Don’t miss potential customers who are lost on your page, when you have a direct line of communication available. Before the launch of Call-Only, AdWords offered a Call Extension option. Call Extensions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Customer] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Customer] 5 Tips for Increasing Your Average Order Value
    As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future. By implementing the tactic for a certain cart amount or for first-time abandoners only—or whatever parameters you want to set, really—you can gain back lost customers and increase their spend amount at the same time.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Customer] Seven Ways to Get The Most Out of Industry Events
    Events offer a great opportunity to connect with customers, partners, prospects and influencers. Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. Also, don’t forget the reason you are there. Book them while you can.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Customer] How to Create a Content Strategy That Actually Drives Organic Traffic
    Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better, and they make it easier for you to tailor content to the specific needs, behaviors, and concerns of these customers. Content marketing alone won’t deliver organic traffic. Let''s get started.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Customer] How to Use LinkedIn to Generate Leads
    Join LinkedIn groups where your clients/customers gather. You can use updates to share a link to an article, blog post or a video that you think is relevant to your potential customers and network. Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. or AOL.
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Customer] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    As far as you know, your customers aren’t asking for it, your competition isn’t using it and your top management couldn’t care less about it. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. Or Does It? And join him tonight for #B2Bchat as our first guest moderator. You know it all.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Customer] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” magazine.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Customer] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    With a little bit of customization help , you can use stock photos to kick your landing page conversion rate up a notch. For more stock photo customization tips, check out this blog post. 4) On Your Pinterest Boards. Let me tell you a quick, cautionary tale about using images online and copyright. Embarrassed, I quickly investigated.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 27, 2013
    [Customer] The Renaissance Society
    The Renaissance Society. The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). This will drive the “happiness factor” that rising GDP brings, but with the wealth of the West a new focus on positive emotional well-being in increase.
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