MARKETING ACTION | TUESDAY, JANUARY 7, 2014
[Customer] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
Adaptive content is content that is structured and designed to adapt to the needs of your customer. Customers are ever-changing; they demand exceptional experiences and they expect you to change and adapt to their needs. 'Scott Abel, aka “ The Content Wrangler ,” is a well-respected content strategist. Scott covers: 1. register now.
HUBSPOT | MONDAY, JANUARY 14, 2013
[Customer] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value? Definitely!
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
VERTICAL RESPONSE | TUESDAY, JULY 2, 2013
[Customer] Quick & Savvy Competitive Analysis – Where to Start
Know your customers and potential customers. Know specifically what type of customer needs your product or service. If your pricing is too high, you could be losing customers; too low, and you’re leaving revenue on the table. 'What exactly is a competitive analysis? Do you really need to do this? Read our blog post here.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited.
HUBSPOT | MONDAY, JUNE 27, 2011
[Customer] 5 Amazing Foursquare Stats [Infographic]
Marketing to Reach Your Customers First.". Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share.
INSIGHTIQ BLOG | THURSDAY, AUGUST 15, 2013
[Customer] What Your Content is Saying About You
If you are using "content" to disguise an outright sales pitch, your potential customers are going to figure out your game. 'As a B2B marketer, I take content development pretty seriously. After all, it''s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that.
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
[Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 4, 2012
[Customer] [Video] Savvy Salespeople Do Prospect Research
Today's customers want to deal with savvy, educated sellers -- people who are just like them. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. Prior to meeting, they've often researched your company.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 8, 2013
[Customer] 5 Keys Ways The Smartest CEOs Use Outside Contractors
It’s become clear in the past months that custom content creation is critical to a marketing strategy. 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. She enjoys helping businesses create content their customers and prospects will love Social Media.
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Customer] Let Your People Speak!
B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
HUBSPOT | FRIDAY, MAY 31, 2013
[Customer] Why You Should Consider Inbound BEFORE Your Next Site Redesign
The goal of the first shop was to get cake out the door and into customers'' bellies. This ensures our clients (and their customers) get a website that mimics the first cake shop. And if buyer personas weren’t enough to consider, it’s also important to structure the website to facilitate the buying process of a target customer.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 11, 2013
[Customer] How Teleprospecting Can Increase Your Brand Awareness and Reach
Most teams make an average of 100 dials per day, so that could amount to at least 70 voicemails or so that are being left with potential customers per day that may not have been too familiar with your brand beforehand. One that I would add would be to implement and execute a teleprospecting plan. Sending Emails with a Personal Touch.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Customer] Savvy Speaks: Web Copywriting Best Practices
Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Customer] Who says B2B is boring!
About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Customer] Top 56 B2B Marketing Posts October 2010
Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. in the 1960s. No more.
B2B VOICES | FRIDAY, FEBRUARY 28, 2014
[Customer] Where is Your B2B Blog?
No matter what industry you work in, there will always be issues and hurdles for you and your customers. In a competitive world thought leadership does matter and make a difference in the sales cycle, and both your external and internal customers want to know your position and where you stand. It takes time. It takes resources.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Customer] ClickInsights: How to make marketing messages memorable?
Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Blogs.
MARKETING ACTION | WEDNESDAY, JANUARY 16, 2013
[Customer] 4 Tips to Consumerize Your B2B Marketing
Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 1, 2010
[Customer] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
" Ask yourself how your product or service will: Save your customer money. Take some time to perfect this point and showcase how you really make your customers lives easier. Who is your "perfect customer" and how does she/he make buy decisions? Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
WRITTENT | MONDAY, JANUARY 20, 2014
[Customer] 10 Content Marketing Failures – Do Not Try This at Home
'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013
[Customer] Week in Review: April 12
This is a question you need to ask in terms of your brand's value to your customers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. Lots of great lessons here! Writer drunk; edit sober.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Customer] Happy Holidays from the Savvy Sisters!
10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 28, 2011
[Customer] Three Tips to Effectively Scrub Your Teleprospecting Lists
In my opinion, the number one reason this exercise is so critical is because if a list isn’t cleansed properly, you run the risk of calling or sending an email to a current customer which could be extremely detrimental to the existing relationship you have with them. Exclude competitors.
SAVVY B2B MARKETING | TUESDAY, MARCH 29, 2011
[Customer] Savvy Toolkit - The Lead Nurturing Cookbook
Classic Customer Education wiht Retention Remoulade. As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer.
JUNTA 42 | FRIDAY, OCTOBER 29, 2010
[Customer] 13 Content Marketing Commandments
Do it better, in more channels where your customers are than anyone else. I've had multiple versions of Mark Fletcher's startup commandments on my wall for years now. Whenever I get a little lost in our startup model, I review these. It keeps me sane. I've modified a few of these related to content marketing.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 2, 2013
[Customer] Does Your Product Need a Pick-Me-Up?
So try asking yourself these questions: Has it been a while since I’ve seen some of my regular customers? If you answered, “yes,” your customers may be buying from your competitors. If your product has become stale or no longer meets a customer’s needs, this is a risk. Good question. How do you know?
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 17, 2012
[Customer] Stop Thinking Leads and Lists.Start Thinking Networks
and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts. See #5 below).
INBOUND SALES NETWORK | THURSDAY, OCTOBER 18, 2012
[Customer] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
According to Sirius Decisions, 70% of the customer’s buying experience is completed before the first contact with a salesperson is made. The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. So What Has to Change?
HUBSPOT | TUESDAY, MARCH 1, 2011
[Customer] Inbound Leads Cost 62% Less than Outbound [New Data]
Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. This finding is remarkably consistent from year to year.
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Customer] 3 Tips for Conversion with Mobile Ads
You need to target your customers effectively, use mobile design best practices, and make your landing pages more effective. Be aware that your mobile customers may differ from those of your business’s overall target demographic. However, simply deploying a mobile ad does not guarantee conversions. Tip 1: Target effectively.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Customer] How to Create Marketing Offers That Don't Fall Flat
Customer Case Studies: Just like product-centric content, customer case studies are likely something you want to make it very easy for visitors to access. In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. What an Offer Isn't. First, let's clarify. Ebooks.
HUBSPOT | FRIDAY, SEPTEMBER 16, 2011
[Customer] 3 Tips to Optimize Your Lead Management System
If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. If you can provide information to them about your products/services using the web, email, or social media, you can help to educate prospective customers.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Customer] The Marketer's Guide to Pinterest SEO
5) Speak Your Customers' Language. Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. One great example of speaking your customers' language is fashion brand 2 Penny Blue. Optimization! 1) Choose an Optimized Company Username.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Customer] 5 Ways You Can Add Social Proof to Your Landing Pages
When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. 1) Customer Testimonials. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. 2) Case Studies.
CONVERSIONATION | SATURDAY, MAY 28, 2011
[Customer] Second Screen Engagement: the Social Dimension of the TV Experience
This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. Kevin Slavin.
MARKETING INTERACTIONS | THURSDAY, MAY 31, 2012
[Customer] Format is Not a B2B Persona Question
Bring on the customer stories. I am often asked which content formats to use in which stages of the buying process. B2B marketers often arrive at this question during the creation of buyer personas and content flows. In a perfect world, there would be some magic formula for content format based on this work. But that skews the question.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 3, 2013
[Customer] 7 Tips For Social Media Optimization
But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
SAVVY B2B MARKETING | TUESDAY, JULY 13, 2010
[Customer] Are You Making Your B2B Prospects Think Too Much?
While your customers do put more thought into their purchases than people put into browsing websites, it’s not that far off the mark. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Customer] MINI Makes Billboard Advertising Awesome Again
Watch MINI totally nail inbound-friendly billboard advertising: Things I Love About This Campaign: The primary purpose of this campaign was to delight MINI''s customers. 'Inbound marketers aren''t usually hot and bothered over billboard marketing. Not in the good way, anyway.). We talk about marketing with our brains, not our wallets.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Customer] This Week in Digital Strategy 3.7.14
He goes into detail on how companies are uncovering what makes the most profitable customer and identifying new leads and how to nurture them through analytics. 'Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights.
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 28, 2011
[Customer] Easy-to-Read Fonts Improve Site Visitors’ Experience
Note: I randomly chose these examples by doing a search for “mission statement customer service. ). Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. An example of small, gray type. An example of colored type on a tinted background. An example of reversed out type.
LEADSLOTH | MONDAY, AUGUST 24, 2009
[Customer] 7 Reasons Why Marketing Automation Projects Fail
An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Not Enough Leads.
WRITTENT | TUESDAY, APRIL 9, 2013
[Customer] 5 Best Practices for Outsourcing Quality Content
It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Hire an Editor.
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. 'What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
B2B MARKETING ONLINE | MONDAY, AUGUST 16, 2010
[Customer] Mobile Internet – If not now, when?
Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
CUSTOMER EXPERIENCE MATRIX | MONDAY, SEPTEMBER 3, 2012
[Customer] Moving On: Lessons from the B2B Marketing Trenches
But right now I’m talking about reporting of survival rates (how many people who enter a nurture program actually end up as customers) vs. conversion rates (how many people move from one program stage to the next). It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content. metrics matter.
VOICE-BASED MARKETING | MONDAY, FEBRUARY 10, 2014
[Customer] Make Your Marketing Automation Work For You
This creates a strong link between marketing and sales when customized into an existing business model. The top marketing performers in the benchmark study showcased preconfigured cross-channel campaigns that automated responses to customer behavior data collected for fast, accurate turnaround. Don’t believe me? Not too shabby.
ANNUITAS | MONDAY, FEBRUARY 28, 2011
[Customer] Don’t Limit Your Nurturing
ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 7, 2011
[Customer] What Small Business Can Learn from The Joy Formidable about Social Media Marketing
Even through the act of business blogging a small business can give away a “resource and get recognition from their potential customers. But it’s not about trying to amass millions of followers every night: It’s about treating every customer or potential client as someone who just might be influential. he asked.
VOLACCI | FRIDAY, JULY 26, 2013
[Customer] Your Business Needs a Newsletter!
One of the most effective marketing tools that''s out there, newsletters can consistently reinforce your branding, bring in more customers, and increase your sales tremendously. Regular communication with prospects, leads and customers is essential to establishing brand trust. Newsletters are easy. Newsletters are effective.
WRITTENT | FRIDAY, AUGUST 23, 2013
[Customer] The Complete Expert Interview Guide to Better Content Marketing
'Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Respond to the Audience: If you have active readers and loyal customers, they’ll tell you exactly what they want to know. Finding the Right Experts.
SOCIAL MEDIA B2B | TUESDAY, AUGUST 28, 2012
[Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
CRIMSON MARKETING | WEDNESDAY, JANUARY 29, 2014
[Customer] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
And remember, you only get one chance to engage your customer! Place a tiny CTA at the bottom of your email, then see how many customers want to play hide-and-seek. . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers not to buy? Only 3.3% 85% of U.S.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 6, 2011
[Customer] Sales Management Thought Leadership:Efficient Effectiveness
Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean?
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 10, 2012
[Customer] Negotiate Your Way to a Win
Do not assume that price is the issue whenever a customer is not interested in purchasing your products or services. If your customer objects to your high price, you have other things to offer. Winning sales isn’t a straightforward affair. During this process, your prospects will throw counterclaims and lots of questions your way.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Customer] A B2B Guide for Twitter Lead Generation
First, make sure you have a custom Twitter background for your company. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. The first opportunity for optimization is the Twitter background.
SYNECORE | SATURDAY, AUGUST 9, 2014
[Customer] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
Accurate search results provide more value to the user and enhance the customer experience. happy customer = a returning customer, which = more search traffic for Google. Take a few minutes to make a list of your principal target audience(s), i.e. your ideal prospects and customers. Heres how the argument goes: 1.
SYNECORE | FRIDAY, NOVEMBER 8, 2013
[Customer] Forget Mobile First: It’s Bigger Than That
When they asked her how she defined a mobile-only customer, Marcus had this to say, It’s really helpful to think of this more as the person who uses mobile as her primary internet device, and when you think about it that way, her phone is with her 24/7, and it’s fundamentally a multitasking device. 'We marketers love buzzwords and phrases.
B2B VOICES | FRIDAY, FEBRUARY 10, 2012
[Customer] Other Voices: Julie Meredith, Radian6
Then they can start to engage with their community, provide efficient customer service that will create long-lasting relationships, and begin to share relevant, useful content within their network that will give them credibility and influence within their community. Financial Services companies are certainly still learning. Slowly.
HUBSPOT | WEDNESDAY, JULY 30, 2014
[Customer] The Fundamentals of Inbound Marketing [Free Training Deck]
It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 16, 2012
[Customer] B2B Social Media Should Amplify Traditional Marketing, Not Replace It
If you are seeking to improve customer support or reduce call volume, put some numbers to these efforts to understand if the time required offsets the reduction in call volume. Is there something that customers and prospects will learn at the show that will help them run their business? That is a terrible idea.
SAZBEAN | TUESDAY, OCTOBER 29, 2013
[Customer] How Twitter Grew From a Microblog Into a Business Tool
Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. 'News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Customer] Act-On Inbound has arrived
Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
ANNUITAS | THURSDAY, JANUARY 19, 2012
[Customer] What B2B Marketers Can Learn From a 14-Year Old Baseball Player
While it may not be what impatient executives want to hear, they need to understand that transforming marketing so that it’s customer centric, process-based and measured by revenue, is not a simple task. Over the past few months, I have most assuredly become a candidate for rotator cuff surgery. This is mythical thinking. It will take time.
B2B VOICES | MONDAY, JANUARY 16, 2012
[Customer] Around the World in Social Media
As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. A lot has been happening in the world of social media, and I do mean the world. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Europe. Latin America.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 11, 2013
[Customer] Adometry Combines Attribution with Optimization
Adometry also lets users model against multiple events in the customer life cycle, such as sign-ups, first purchase, and repeat purchase. 'So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste).
MARKETING GENIUS BLOG | TUESDAY, OCTOBER 5, 2010
[Customer] Walk Before You Run With Lead Nurturing
Step 1: Smarter Email Marketing: Know not only who your customers, but how they behave on your website. As it turns out, research shows that most companies are aware of their lead management issues and the solutions that can help fix them. These are all real issues, but they don’t need to be overwhelming or debilitating. Tweet This!
HUBSPOT | FRIDAY, MAY 27, 2011
[Customer] How to Become the Awesomest Marketer EVER
That includes your customers, leads, prospects, neighbors, children, etc. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Today, we have 4,500 customers, 200 employees, and generate 40,000 leads per month. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 29, 2014
[Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
Because he consistently evolved his products to meet his customers’ needs. Location of Clicks - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
HUBSPOT | THURSDAY, MARCH 10, 2011
[Customer] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers - no software to install, it just shows up. Note to customers: There is a checkbox in blog options to turn it on or off, very easy - if you have any trouble, just call support at 888-HubSpot ). Either way, you need to do it!
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 26, 2013
[Customer] What’s Your Lead Nurturing Strategy?
But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. In the B-to-B world, most sales are not immediate. So B-to-B marketers need to be patient.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 7, 2014
[Customer] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
Experience: What you do in your job is another opportunity to tell the story of your success helping customers solve problems. Recommendations: Ask your customers for recommendations. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Customer] 25 ideas for your social media network strategy
This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
WINDMILL NETWORKING | TUESDAY, MARCH 27, 2012
[Customer] Three Ways to Use a Personal Google+ Profile to Build Your Business
And just like in a small town, a reputation for trustworthiness and helpfulness online can build lifetime customer loyalty. Related Stories How to Skyrocket Customer Engagement via Google+ Brand Pages Grow Your Google+ Business Page with the Power of Sharing The First 5 Things You Should Do With Your Google+ Business Page. Google
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Customer] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are? Right now social networks are an important part of the answer.. That’s the key point: You can’t just dabble in social media. Period. Fairly compelling, no?
MODERN B2B MARKETING | THURSDAY, MAY 1, 2014
[Customer] What the Board of Directors Expects from Marketers Today
It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. 'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, FEBRUARY 20, 2013
[Customer] [Video] Examples of a Good LinkedIn Summary
One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers. Well, guess what?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 20, 2013
[Customer] Who’s Watching Your Video Content? [CHART]
Video marketers need to collect more customer insights and analytics to create videos that speak to target prospects in exactly the right way in order to see this drop-off rate decline. 'by contributor | Tweet this Editor’s Note: Today’s chart comes courtesy of Joe Gelata , Director of Demand Generation of Vidyard.
INBOUND SALES NETWORK | FRIDAY, SEPTEMBER 7, 2012
[Customer] Does Your Demand Generation Partner Pass The SNIFF Test?
Can you see it mapping to how your ideal customers buy? Any demand generation program should be built around how your customers buy, not around how you want them to. You need to map out the process or the flow that your typical customer goes through in their buying process. You are not alone. Numbers. In god we trust….all
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, OCTOBER 24, 2011
[Customer] Are You Losing Your Prospects at Hello?
If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. In small groups, they rated common value propositions that sellers could use when prospecting for new customers.
VOICE-BASED MARKETING | FRIDAY, JULY 12, 2013
[Customer] Dude, Where’s My Phone Lead?
Businesses that use intelligent call routing have the option of steering that lead to the right agent or department based on custom specifications (location, product, etc.) With your call tracking data integrated with your CRM— Salesforce for example—you have the ability to see your lead data side by side with your customer information.
FOLLOW THE LEAD | MONDAY, JUNE 10, 2013
[Customer] A drinking game you should play at work
It involves coming up with a list of jargon that you should avoid and then taking a drink and keeping score every time someone in your department says one of those words or phrases to a customer. It could really help you find out how often you are speaking your own language when you should be using your customer’s. Really! Sales
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Customer] What is Call Tracking?
Their potential revenue is higher and their likelihood of becoming a customer is higher. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. Phone calls matter.
BLOG MY CALLS | FRIDAY, APRIL 26, 2013
[Customer] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
These leads might end up becoming customers after 3 months, for example. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. Marketers can measure anything they want. They do this in three ways.
HUBSPOT | TUESDAY, JANUARY 29, 2013
[Customer] The Anatomy of an Awful Marketing Email
Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. How often do you think about junk mail? Wrong.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Customer] @SocialEmployee Featured in @AdAge by @HowardPyle #socbiz #IBM #IBMsocbiz
Many companies mistakenly treat social business as if its concepts and applications only apply to customer-facing platforms such as Twitter, Facebook, or Pinterest. Marketing on customer-facing platforms should strive for deep, long-term connections and interactions, not just short-term likes and shares.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Customer] 5 Steps to an Awesome B2B Facebook Page
HubSpot customers, for example, can install the free Facebook Welcome Application. By liking the Pages of business partners, valued vendors, and customers, Facebook will notify the administrators of those Pages. If you're curious about how, check out 25 B2B companies that have already done it well. They use it as a home base.
DIGITAL B2B MARKETING | TUESDAY, JUNE 26, 2012
[Customer] 9 Marketing Words That Have Lost Their Meaning
To another, it means increasing customer retention. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 6, 2013
[Customer] Teens increasingly moving the conversation to Twitter
by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
TRADESMEN INSIGHTS | TUESDAY, JULY 3, 2012
[Customer] What’s Amazon Supply Going To Do For Your Business?
Here are our three takeaways: 1) User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
THE POINT | FRIDAY, DECEMBER 17, 2010
[Customer] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
She has a lot to say about how B2B companies need to adapt better to the reality of how their customers buy products and services. Fewer companies, however, can claim to have adapted their sales process as readily. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Vendors leveraged that knowledge gap.
E-STORM | WEDNESDAY, SEPTEMBER 18, 2013
[Customer] Indonesia: Next Major E-commerce Market?
Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases. 'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot.
HUBSPOT | THURSDAY, AUGUST 8, 2013
[Customer] 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
won''t go into too many specifics about the new changes ( feel free to catch up by reading our blog post yesterday ), but they all align with Facebook''s ultimate goal : "to give users a ''customized newspaper'' highlighting the stories it assumes users will find most interesting.". And apparently, the new algorithm is working. Donovan.
VOICE-BASED MARKETING | MONDAY, MARCH 3, 2014
[Customer] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
Just as Batman devoted his life and wealth to serving up justice to the underbelly of Gotham City, our Caped IVR Crusader is focused on enabling marketing, sales, and support teams to build a solution from the ground up to improve all aspects of voice-based communications with customers. Have no fear! drum roll* …. The Justice League of VBMA!
B2B VOICES | TUESDAY, APRIL 2, 2013
[Customer] Craft Work: What’s Your B2B Expertise?
Doing this takes a lot of focus and someone who is connected to many parts of your organization, from customers to management to the people in sales and beyond. Do you use social media for customers service? Like all good skills, developing a real craft or expertise is difficult and takes time. Tools like Visual.ly Metrics. Voice.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 12, 2012
[Customer] If There’s One Thing Constant About Marketing, It’s Change
the customer’s experience using the product purchased. Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!)
ONPATH | MONDAY, OCTOBER 18, 2010
[Customer] Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
If you rely too heavily on this deviant little suffix in your internal communications, you may quickly find it also creeping into your business communications; your communications with your Clients and your Customers. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn. scanned the room quickly.