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  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Customer] How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
    Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. Have customized content, something that’s relevant to the person clicking through. Think about how you can leverage these new customers. This week on inbound now we have a special guest from SEOMoz , Joanna Lord.
  • WRITTENT  |  FRIDAY, JULY 5, 2013
    [Customer] Video Content Marketing Strategy, Email Painkillers and Expensive Mistakes
    To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. Even worse are careless or innocent mistakes which can cause your company to lose customers. How have you elevated your marketing and use of customer insights?
  • THE ROI GUY  |  WEDNESDAY, JULY 18, 2012
    [Customer] Case Study: IBM PureFlex TCO Analysis
    Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size. Click here to see the tool in action.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 30, 2007
    [Customer] Viral Marketing for B2B Lead Generation, Part 1: Viral Media
    corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. Online games are also hot viral items and can be a lot of fun to develop.
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 22, 2009
    [Customer] B2B Lead Generation by Phone: An Interview with Michael Brown
    Customers expect in-depth content knowledge and business process skills. The effort, energy and investment you make in educating your marketers should return value to your customers and to you, not to rented callers. Frequent discussions among marketing, sales, prospects and customers. My guest today is Michael A. Brown. Cheers!
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Customer] The 9 Circles of Marketing Hell: Where Will You Spend Eternity?
    People are using social media to communicate with you -- for customer service, research, and sales -- whether you like it or not. The Punishment: You have to personally respond to every angry customer complaint that comes through social media, for every brand in the world. We've all committed marketing offenses. Muaaahahaha. Gross.
  • MUTT GROUP  |  FRIDAY, JANUARY 28, 2011
    [Customer] Where Branded Content Stalls Out
    This used to be the other way around, marketers eyes would glaze over when you brought up branded content or content marketing or what we used to call our service, custom media and custom publishing. Your goals will guide whether your audience is existing customers or your audience is prospective customers. Strategy.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Customer] B2B Sales and Marketing And What They SHOULD NOT Do Together
    With all the challenges that lay ahead with the ever changing landscape we face it should be obvious that your message library, collateral, or pitches can’t remain static and so they must be constantly evolving to stay current with the customer’s business environment and with the competitive, dynamic landscape ahead of you. NO WAY IN HELL!…
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Customer] B2B Sales and Marketing And What They SHOULD NOT Do Together
    With all the challenges that lay ahead with the ever changing landscape we face it should be obvious that your message library, collateral, or pitches can’t remain static and so they must be constantly evolving to stay current with the customer’s business environment and with the competitive, dynamic landscape ahead of you. Industries. S / M.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Customer] Three Ps of business success
    On the surface they deal with completely separate people – probably both in terms of staff and customers – yet they are both trying to get consumers to part with cash for a service. Every industry is different, but at their heart there are a few basic concepts that drive every business forward. Business
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Customer] 101 Awesome Marketing Quotes [New Ebook]
    Make the customer the hero of your story." There is no black magic to successfully attracting customers via the Web." We often forget what a versatile profession marketing is. We write press releases, create videos, run analysis, design presentations and hold conferences. Here is a sneak preview of some of the featured quotes: 1.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 5, 2011
    [Customer] 15 Blog Posts to Increase Sales Productivity
    What’s Driving Your Customers Away? It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. How Entrepreneurs Can Increase Productivity by 500% - TechCrunch. Top 5 Sales Strategies for 2012.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] A Winning Business Philosophy: “Everything We Do Is Impossible”
    TAKE THE ULTIMATE CUSTOMER WISHLIST…THEN DELIVER ABOVE AND BEYOND. There is no substitute for customer delight. don’t know what the first quarter’s or even the first year’s sales will report, but if I were to speak from customer experience, I’m giving this full marks—Tesla has really hit one out of the park.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Customer] The Myth of the Magic Bullet for Content Marketing
    Interviews with customers. I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. That's right.
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Customer] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    While waiting to board his flight, Digimarc’s Executive Vice President of Sales and Marketing Ed Knudson took some time to chat with me about the new venture, and how he thinks it’ll affect custom publications and the content marketing space. lot of our customers are now looking for companion applications. They didn’t get it.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Make your customers stick! Nothing adheres like Gorilla Glue…so glue customers to your solutions for the long run. This is your chance to show customers that you value their business. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. Red Carpet Track (welcome).
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Book Review: Tales From a Veteran Blogger
    Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Telling Stories. Ed Brill.
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Customer] Paving Media Cow Paths
    CalTrain deserves credit for adopting an important customer communication tool, but it deserves a spanking for failing to understand the consequences of that action. Regardless of whether it earnestly desired to engage with customers or was just trying to be trendy, it had created an expectation that it couldn’t possibly fulfill.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Customer] Data Obesity - the next big corporate epidemic?
    Similarly, early CRM systems were IT driven and did not take into account how sales people entered and used customer information.    These problems were eventually solved in many companies in subsequent cycles but not after much money had been thrown at the problem and time wasted.    . Not so for a lot other companies.
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Customer] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    Hunters are sales people with an instinct for closing deals and acquiring new customers. This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Because a closer is not a starter.
  • SALES LEAD INSIGHTS  |  MONDAY, AUGUST 31, 2009
    [Customer] Want To Generate More Leads? Leverage Your Prospects’ Five Senses
    When Garth Johnson, EVP North America for Fotolia, heard that I recommended his company, he offered to give my customers, readers, seminar attendees and business friends 5 free credits to give Fotolia a try, and 30 percent extra credits whenever you buy more. Sight: Many of your prospects process information best visually.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Customer] Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social
    used to be a lot more but as soon as you start a business, you start spending less time tweeting about things and you start spending more time on building solutions for your customers. We’re bringing ebooks, webinars, and long-form online conferences to our customers in a new format. We automate a lot of stuff.
  • FUNNEL FOCUS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
    Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. They likely create a workaround.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Customer] Top Tips For Driving Marketing And Sales Alignment
    So here are 5 actions Marketing can take to address all these obstacles to a successful relationship: Marketing needs to make Sales the customer. Marketing needs to spend time in the field speaking to customers, listening to sales presentations and watching demos. What is the biggest issue facing Marketers today? Right Now!&#.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Customer] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 13, 2012
    [Customer] The Big Data Impact on Social Media Marketing
    What matters to your business may not matter to mine, and Big Data may usher in an era of customized algorithms that will enable companies to assess their global social positioning on scales that may be irrelevant to colleagues and competitors. If you haven’t already guessed, custom algorithms will rule the day.  Gigabytes?  Hardly. 
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Want to Dominate Organic Search? How Blogging Can Help
    And it makes sense; search engines are in the business of surfacing the content that''ll make their customers the happiest. We''ve been talking about search engines as businesses -- their product is quality search engine results, and their customer is. 'We always hear that blogging is important for our search engine rankings. But like.
  • FATHOM  |  MONDAY, OCTOBER 7, 2013
    [Customer] If All Content is the Same, Will Anyone Read it?
    Any site can create custom product descriptions, but there has to be content that only your brand can create. Custom product offerings. Use it as an opportunity to be creative and have some fun with your company and your customers. 'If a tree falls in the woods, does it make a sound? But, what is it really? What does that mean?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, FEBRUARY 3, 2012
    [Customer] Why product knowledge is important for your business
    All too often individuals or businesses design the perfect website, they take the time to go through every minute detail to ensure that they have all the accurate product information for their customers, with the latest gadgets and technological wonders to go along with it. The same principal can be applied in today’s internet world.  Sales
  • CONFLUENT FORMS  |  WEDNESDAY, APRIL 1, 2009
    [Customer] Press Release: Wanna Get Dirty? The RFP Database is Proud to be Featured on MikeRoweWorks.com to put America Back to Work
    About Confluent Forms LLC: Confluent Forms LLC ( [link] ) is a boutique branding, graphic design, web design and custom software development firm based in Northampton, MA. In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. That's what RFPdb.com is all about."
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Customer] 4 Reasons Why Facebook Stinks for B2B Marketing
    It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. Recently, I was preparing a workshop on social media for an ITSMA client. We don’t see the value of it for B2B and we want it off the table. Why not? Relationships, right?
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Customer] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    'B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. And social media doesn’t help this problem. Really take a look at it. Are you telling a compelling story?
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Customer] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    For example, your presentation may have proprietary internal data, or perhaps you customized it with your client's logo -- audit your presentation for these details so the content appeals to a general audience. MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. So what gives? Blog Bundle.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] 4 Mistakes You Are Making With Your Case Studies
    asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. Well executed they can solidify and clarify your benefits in the mind of your prospect.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 23, 2009
    [Customer] Savvy Week in Review - October 23
    Custom Publishing Budgeting - by @juntajoe The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Customer] Viral Marketing in B2B - It Works!
    B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator.
  • B2B VOICES  |  THURSDAY, MAY 31, 2012
    [Customer] Live from BMA International Conference: Tapping Into P2P Side of B2B
    The biggest one is that there is a lot of emotion involved in becoming a customer, even in a business buy. You need to make it clear that the pain your customer is living with is bigger than the pain of change. It’s been a lot of fun and the speakers have been quite interesting. And that fact has a lot of implications for us.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Customer] B2B Technology Buyers Share Their Content Preferences
    webinars, product tutorials/demos, marketing videos, and customer testimonials) All respondents were responsible for either making or influencing B2B technology purchases for companies of all sizes. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. You can download it after registering.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Customer] YouTube - What is LinkedIn? Part 2
    URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). Loading.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 14, 2011
    [Customer] The Limerick Challenge
    He made customers itch When he delivered his pitch Then wondered why no one called back. __. A few weeks ago I went to Ireland to speak to a group of entrepreneurs. While there, I was inspired me to write some limericks, an Irish form of nonsensical poetry.   They were so fun to create, that I decided to sponsor the.   __.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Customer] An Introduction to 7 of the Most Popular Social Networks for Business
    Video is a powerful story-telling mechanism, so it's no wonder marketers are using video to celebrate customer success , get customers excited about an event , or use music to teach someone something new. People expect different type of content on each social media network. Getting to Know Twitter, The Buzz Generator. Think again.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Customer] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    McDonald's best target audience isn't necessarily athletes, but they were able to create an Olympics campaign that caters to their customer base nonetheless -- not to mention who their customer base wants to be. seems like a perfect opportunity for marketers, no? And then there are the elite. Enjoy! P&G's "Thank You, Mom" Campaign.
  • PUZZLE MARKETER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] Strategies for a Successful Paid Search Campaign
    The distinction, although subtle, means that businesses like yours are only paying if a prospect or customer not only sees your advertisement, but is engaged enough to interact with it by clicking the hyperlink. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online.
  • JUNTA 42  |  WEDNESDAY, MARCH 7, 2012
    [Customer] 15 Presentation & Public Speaking Tips that Rock
    This tactic has delivered two new customers over the years. This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or online. Taken of my keynote presentation in Slovenia in 2010. Get a speaking wardrobe.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Customer] Have You Started a Company Blog? Maybe You Should.
    Those who get on board now will have the advantage long term since they will be developing relationships through thought leadership and will become a “go to&# resource for customers and potentials. Maybe You Should. Blogs are a great way to build thought leadership within specific categories. Maybe you’re missing an opportunity.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 15, 2011
    [Customer] Sales Intelligence Develops a 1:1 Relationship With Marketing
    Marketing professionals are focusing on the use of social media to communicate and engage with their customers and prospects, how that translates into sales is become even more important as a ROI is attached to these activities online. The synergy between our message and the marketing professionals attending the event was obvious.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, FEBRUARY 12, 2012
    [Customer] Salespeople Should Never, Ever Do This.
    NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest.
  • B2B VOICES  |  WEDNESDAY, NOVEMBER 24, 2010
    [Customer] Beyond Social – What’s Next?
    More of your customers are coming online, more are using social media, and more are expecting you to be social. Study after study continues to show that companies are integrating social into their communication plans. And SmartBrief just recently partnered with market research firm Summus and released The State of Social Media for Business.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 16, 2014
    [Customer] Four Creative Options to Encourage Email Opt-ins
    The web is awash in these kinds of offers, but they may not be the most effective way to get potential customers in your sales funnel. Some businesses are eschewing the quid pro quo of giving something for an email address and instead coming up with creative ways to get customer contact info. Be specific. Option #2: Mini-courses.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] The Ultimate Cheat Sheet for Awesome Marketing Emails
    Experiment with how you customize your email's sender name, and consider making it come from a real, living, breathing member of your marketing team to make your email messages more personal. Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. So, why not break it down?
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 9, 2009
    [Customer] Savvy Week in Review - October 9
    How to Develop Customer References Keep this list handy! Andy Beaupre outlines 15 proven ways to draw customers into a reference program. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors. Long Live Idea Marketing.
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
    12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
  • INBOUND SALES NETWORK  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines
    Segment your subscribers (and targets) based on expressed preferences, observed behaviors, demographics, and customer lifetime value. Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Moreover, it’s far more encompassing and restricting than CAN-SPAM.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] The Difference Between SEO & SEM
    That means that your customers and prospects are likely finding or not finding you by first visiting sites like Google.com and Bing.com. Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. First off, what do they stand for? So then what is SEM?
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Customer] Do you have all the pieces of your business puzzle?
    Recently, MarketingSherpa put out a fantastic article on how Opsview, a LoopFuse customer, went through the implementation process and ended up with a 178% increase in deals. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. The business puzzle. How to put it together.
  • HUBSPOT  |  THURSDAY, MAY 5, 2011
    [Customer] 5 Steps to Google Places Optimization Zen
    When you finally have your Places page verified, there are a few things you can do to optimize your page and make it easier for potential customers to find you. It’s been an active year since Google introduced Google Places as a replacement for its Local Business Center. 1 - Claim or Create a Google Places Page. Connect with HubSpot
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 1, 2012
    [Customer] Sales Management: Preparing for 2013
    Preparing for 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013.
  • E-QUIP  |  MONDAY, NOVEMBER 18, 2013
    [Customer] Why Would You Recommend a Competitor?
    When Kris Kringle, working as Santa at Macy''s, advises a customer to go to a competing store, the customer tells the toy department manager that she has now become a loyal customer. The practice of referring customers to competitors when appropriate becomes store policy and customers flock to Macy''s.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Customer] Inbound Marketing Lessons from the Hotel Industry
    What are the strategies: Share the experiences of your customers. Whether it's case studies or simply photos or quotes from your customers. If your customers aren't doing this already, encourage them to do so or even do it for them - reach out and ask if it's ok to share their stories. Rooms = Core Business. Marketing Takeaway.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Customer] Additional On Site SEO Factors to Consider
    The on site optimization basics include incorporating keywords naturally into the content on the page and writing customized titles and meta descriptions for each page of content. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. The URL shouldn’t be thought of as only the link. Internal Links.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Marketing Agility and Marketing Automation
    There are several definitions, but I would define it as “the ability to optimize marketing activities based on changes in customer preferences and behavior&#. I’d say: A single view of the customer or prospect. The ability to act upon customers insights. Single View of the Customer. Automation of this process.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Customer] Getting Your Small Business Ready for Google+
    To date, Randy has been active with various social media tools like Twitter and Facebook to build communities of family, friends and customers. For example: loyal customers, medium to low value customers, contractors, friends, etc., –  many are already part of Randy’s social media community.  Building Your Circle of Trust.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Important New Sales Effectiveness Research: Part 1
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    “Trends like cloud, mobility and big data are creating a ‘new style of IT’ and transforming what enterprise customers expect and need from technology.”. You need to get to the future, ahead of your customers and be ready to greet them when they arrive.”. Marc Benioff, Salesforce.com CEO. Tweet this! Tweet this! Tweet this!
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] B2B Marketers: How Much Time Should You Spend On Facebook?
    Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness? Branding?
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Customer] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries,  Tweets and other social networking topics. Tweet.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Customer] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries,  Tweets and other social networking topics. Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Customer] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth. 2) 10 Sure-Fire Headline Formulas That Work.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 15, 2012
    [Customer] Will Your Social Media Service Tell You When It Hits The Iceberg?
    It seems Phil has created a competing fee-based RSS feed service called FeedBlitz (disclaimer: Windmill Networking is a FeedBlitz customer) and he obviously monitors the Net for all things RSS.  It changes expectations as to the nature of the provider to customer relationship, as well as ideally helping ensure longevity of the vendor.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Enhance Your Trade Show Presence by Utilizing Social Media
    Conduct video interviews with customers or distributors. For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space? recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Customer] The Future of Video Marketing: My Top 10 Predictions
    Whether it’s a recorded webinar you send out to attendees or non-attendees in annotated chapters, or a video announcing to relevant contacts that you’ll be attending an industry conference, your email nurturing campaigns will contain customized videos you create to personalize your message. Sales teams will crave video resources.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Customer] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Well if that something is automation, that doesn’t seem fair, does it? 
  • B2B VOICES  |  MONDAY, JUNE 14, 2010
    [Customer] What B2B communicators can learn from the 2010 World Cup
    Are you making them truly your fans or just treating them like customers? For those of you who don’t know already I am a long time supporter /player of soccer (football).  I actually attended the first week of the 2006 World Cup in Germany and watching it so far has me wishing I was in South Africa. Here are my thoughts. Netherlands; N.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Customer] 46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]
    Ten years ago, making the case that potential customers don't have or use the internet was a valid argument against online marketing. As marketers, we understand that social media use is growing, but by whom and how much? The full report is embedded below, but first let's take a look at some of the research's major findings.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Customer] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t. Share email.
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Customer] How should B2B content differ for Business and Technical Decision Maker?
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blogs.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Customer] 5 Free B2B Marketing Tools
    URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Google Analytics. product, promo code).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] How to Align Sales and Marketing for Results (Not Just Harmony)
    Here are some examples of motivating SMarketing topics: SMarketing wins: Be sure to celebrate big wins from both Sales and Marketing like creative upsells, customers you won over a competitor, and company coverage in important publications. As Sales works their leads, the close rates from lead to customer should also remain steady.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Influence: Facts, Opportunities and Threats of Influencer Marketing
    An enormous opportunity for marketers and the reason why they are fishing massively for influencers, word-of-mouth, customer and peer reviews, etc. Since the thoughts and advices of others (customer reviews, posts of so-called “thought leaders, etc.) The importance given by people to the opinions of others is well known by now.
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 25, 2009
    [Customer] Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
    Customer feedback/dialogue. The lesson to learn is that Twitter/social media use seems to be an evolutionary process, from: listening/learning, to PR and push messaging, then to branding/education, followed by customer community feedback, dialogue and finally sales/sales influence.  Traffic generator. News feed. Welcome!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] What Are UTM Tracking Codes? [FAQs]
    Or that your specific guest post drove actual leads and customers to your website? or just use HubSpot''s URL Builder if you''re a HubSpot customer. And that''s it -- you''ll have custom tracking codes set up and running in no time! 'One crucial aspect of being a great marketer is being able to measure your success. It''s easy.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] A Comparative Analysis of Sales Intelligence and the Assemly Line
    The average sales rep spends more than half of their day (4-5 work hours) researching customers and prospects. The assembly line has been a manufacturing process in the making for hundreds of years. An Industrial Revolution. Henry Ford’s assembly line changed all that the world knew about manufacturing in the early 20th century.
  • MARKETING ACTION  |  MONDAY, JUNE 10, 2013
    [Customer] The 10 New Rules for SEO
    Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Develop an initial keyword list and compile a definitive list of keywords or phrases that when used should enable customers to find your content. Focus on the channels your customers use. Do they want to….
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] Getting Started with Pinterest
    If you can find them, engage with your target customer. Similar to the engagement advice, following relevant boards of your target customer, or as part of your Pinterest content curation, is a simple way to engage and potentially be found by others. To top it off, Pinterest unveiled its own iPhone app in that same year. Lots of them.
  • LEADERSHIP  |  TUESDAY, OCTOBER 1, 2013
    [Customer] How to Make Your B2B Blog Deliver Incredible Results
    As you start becoming a part of the market conversations your customers and prospects are engaging in, you will grow to be recognized as a thought leader. Thought leadership is creating value by sharing knowledge and offering your opinion or perspective on matters that your customers are already thinking about and actively researching.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 28, 2010
    [Customer] 5 Steps to Reduce the Pain of Starting a Business Blog
    Review old email to find common questions that leads or customers have asked about. Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Write these personas down.
  • HUBSPOT  |  TUESDAY, JULY 9, 2013
    [Customer] How to Tackle the Most Common B2B Sales Objections
    No need to promise $1,000 off a product or service if the potential customer is willing and able to pay the price with only a $100 discount. Maybe you have case studies of customers who are similar to the prospect -- if so, go ahead and send the case studies over. Your product is great and all, but I don’t have the money for it."
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results
    Create your Google+ Page today, and start utilizing it to share you content and connect with prospects and customers. It was only a matter of time. Yesterday, All About Content revealed that Google+ posts had started to appear in Google.com organic search results for some Google+ business accounts that have been approved for Direct Connect.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog Post- What Marketers can learn from The Last Lecture
    It’s in the flaws of our products that our customers really see the personality of our company.  The great part about showing your ‘elephant’ is that you also get a chance to show how you improve them or work around them to ensure customer success. For marketers, this should say: We learn from our customers.  technologies?
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Customer] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." 'Guy Kawasaki is a special advisor to the Motorola business unit of Google. Twitter. million followers.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • SALES CHALLENGER  |  WEDNESDAY, MAY 16, 2012
    [Customer] Once a Star Coach, Always a Star Coach?
    Today’s reps must constantly keep up with an increasingly complex selling environment in which customers only want to talk about price. This has placed added emphasis on sales managers to acquire and fine-tune their coaching skills to make sure they’re adequately coaching reps for this environment. But why exactly is it so hard?
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Coaches: Your Reps Are Not as Hard-Headed as You Think
    If the whole reason Challenger Selling is so effective is because customers are looking for a supplier who can provide unique insight, why would we risk postponing our “best stuff” until the very end of a deal? Do you ever feel like your salespeople forget almost everything you coach them on? Why does this happen?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog: It All Begins with Trust
    Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Customer] Why Marketers Should Care About the Rise of the E-Book
    As a marketer, this opens the potential situations and opportunities you have to interact with potential customers. It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Customer] What Were the Biggest B2B Marketing Disruptions of 2011?
    This growing inability to gauge our prospects’ and customers’ preferences and needs is disrupting company intentions to rise above the noise caused by online publishing. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
  • JUNTA 42  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Content Marketing R&D
     Of course, we have: Customer Personas. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy. Their Informational Needs. The Content Strategy. Calls to Action. Content Creation and Sourcing.
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