Page 117 of 282 Previous | Next 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Customer] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    Create a strong, customer-centric LinkedIn summary. If you have good data from your customers, use it. You don’t exist to your prospects. You’re nobody. They’ve never heard of you. If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? Probably not. Add Statistics.
  • BLUE FOCUS MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content
    Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. Branding Communication Content Marketing Social Business Strategy
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Customer] An interview with Jaakko Alanko: MD, Alanko Consulting
    We’ve seen a scaling-up or ‘industrialisation’ of the whole process of customer relationship management.  You can call it search for customer insight or target audience analysis, or any other techy term we use in our industry.  But it’s not just customer insight, it’s also seller insight.  What are the biggest?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Customer] Confronting the Trust Barrier
    McKinsey found that inadequate product knowledge and excessive customer contact – a lethal combination, apparently – were the two most destructive behaviors in the selling process. IDC found in its research on the customer experience that more than 50% of sales people were showing up to meetings unprepared. Why is that?
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Customer] Social Media and Financial Services: What's the Point?
    Beyond the more obvious uses for social media (as a customer service channel, for example), why should they be investing their time into sites like Facebook, Twitter, Pinterest and even Instagram? There are some answers which may jump instantly to mind: increased customer engagement, boosted brand recognition, and so on. Why Social?
  • SAZBEAN  |  FRIDAY, JANUARY 25, 2013
    [Customer] Visual Storytelling: The Key Weapon to Content Marketing
    This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers. Many of us have years of experience chasing technology for marketing purposes. – Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Customer] Coremetrics Offers a Foggy View of Lifecycle Analysis
    Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” This was intriguing. So the claim to be first is questionable.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] How Social Selling Changes Everything for Marketing
    It’s a philosophy that can scale through technology and business rules, designed to engage in collaborative conversations that establish a sense of trust, while providing mutual value to buyers and sellers without wrestling control of the process from the customer. We know the backstory all too well. Ralf VonSosen. Relate. Engage.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] The Essential Guide to Creating a Successful Content Marketing Strategy
    One that helps you generate leads and customers, and win your boss'' praise? For example, internal customer-facing teams can share their expertise with you and help fuel your content creation efforts. We invest a certain amount of spend in return for an approximate number of leads and customers. Exciting. Content Marketing
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Customer] Top Automated Marketing Personalization Tactics
    This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. What do you do? You go find your table!
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] SnapApp is Oracle/Eloqua AppCloud Partner of the Month!
    The seamless integration between the two platforms and our joint customer successes are some of the reasons we were chosen; SnapApp was also one of the Top 5 AppCloud Partners of the Year in 2013. These honors are in part because of the success our customers enjoy. SnapApp is the Oracle/Eloqua AppCloud Partner of the Month!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Customer] 6 B2B Online Marketing Predictions for 2017
    This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario. 360-Degree Photo and Video. 360-degree media is also great for showcasing your company’s culture.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Customer] 8 Types of CTAs You Should Absolutely Try on Your Blog
    To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." That way, visitors are only seeing content that''ll convert them to leads, leads are seeing content that''ll convert them into MQLs, and customers are seeing content that''ll convert them into promoters. Not always.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. Steps to Avoid a Marketing Strategy and Planning Disaster: Identify your business goals  and evaluate them in context with the latest  marketplace  realities and customer research. And I understand this is hard.
  • READYPULSE  |  MONDAY, DECEMBER 2, 2013
    [Customer] Thanks National Retail Federation, You Saved Me From Black Friday
    Monitor customer conversations on social:  See what your customers are saying about your Cyber Monday deals, and other retailers deals to see how yours compare. 3. Leverage your brand ambassadors : Use your best customers to create buzz about your deals on their social networks. 4. Two devices are better than one! 3.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Customer] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care?
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] 4 B2B Marketing Trends to Watch in 2016
    Customer-Centric Marketing Will Become a Must-Have. We’ve now arrived at a place where customer-centric marketing will no longer be a nice-to-have, but a must-have for marketers who wish to remain competitive. For most customers, the online browsing experience is a long walk around the internet in search of relevant content.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Customer] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    Growth Hacking from Francisco Costa  – 345K views. I’ve covered growth hacking before, because it’s awesome and reflectve of what marketing needs to be: about getting new customers and retaining existing customers and doing so with as little budget as possible. Which are your favorite? And which ones did I miss?
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Both of these answers accounted for a dramatically higher percentage of responses, leagues ahead of other options like, “understanding ROI,” “sales and marketing alignment,” and “reducing cost of customer acquisition.”. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? Email.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 10, 2012
    [Customer] The Marketing Funnel Is Dead. Let's Have Dessert.
    This is exactly the same as offering customers the products they are most likely to buy (think Amazon book recommendation or Netflix ’s movie suggestions) and it can be based on similar advanced predictive modeling technology. If a customer wants to eat dessert first, why argue? My problem is the concept of lead stages themselves.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] 11 Ways to Make Your Content Appealing to International Audiences
    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Cranberry sauce = ?a
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Customer] 4 Ways to Make Your Website More Personal
    And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage  – the more successful you’ll be in turning that inquiry into business. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Customer] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    How followers become loyal customers and brand advocates. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Customer] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Whether you are addressing customer pain points or building content around specific questions customers are asking, you need to be sure your content speaks to your audience – instead of just throwing ideas at a wall to see what sticks. Client & Customer Feedback. Relationship Building. Modex Supply Chain Expo in Atlanta, GA.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    Look at the emails'' clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can use HubSpot''s Calls-to-Action App for this). If you''re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness. Blog Publishing Optimization.
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Customer] You Are What You Learn: The Best Marketing Conferences to End 2016
    In over 35 sessions, you will gain insights on what you need to know about your customers—and how to learn it—in order to transform your marketing and sales strategies into what will work for them. Are you using the best medium to engage your viewers and convert them into customers? One of the best ways to do that? 404 Conference.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Customer] 10 B2B Social Media Marketing Resolutions for 2016
    This is the best way to get new customers and serve existing ones. 4. B2B marketing should be all about your customers. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it. More followers is not a goal. 3.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Customer] Here’s Why Infographics Outperform Blog Posts
    To guide our customers (and ourselves) in this process, Contently’s data scientists tracked the behavior of our clients’ content over the last year. Sure, articles let brands talk directly to customers about solving problems, like how to save for a home while paying off student loans, for example. My brother was right.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Customer] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    But what you’re talking about is indirect ways of selling –using partnerships, affiliations, associations, and different people within your supply chain to either refer or directly sell to customers on your behalf. It might be that local presence; it might be some industry intelligence that tweaks your offering to the end customers.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Customer] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    Although we commend the Verizon Support team for providing their customers with real-time customer assistance, their good deed was overshadowed by a sneaky spelling error. Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? 11 Spelling and Grammar Fails by Brands. 1) Old Navy. Awkward.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 11, 2012
    [Customer] Mad Marketing TV calendar is hereby frozen
    Jeff Ogden, President of Find New Customers and the host of Mad Marketing TV. Sorry to be the bearer of bad tidings, but if you’re not currently scheduled to be a guest on Mad Marketing TV , you’re out of luck for the foreseeable future. We’re sorry for the inconvenience. Interviews & Guest Appearances Mad Marketing TV
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Customer] Adios Marketo. It was fun!
    Marketo will always have a special place here at Find New Customers – they got us started. Our white paper, How to Find New Customers , (which they sponsored) delivered a small but steady stream of leads. It’s terrific exposure for Act-On and Find New Customers. Business took off. They paid me $65 per lead.
  • FEARLESS COMPETITOR  |  SUNDAY, DECEMBER 11, 2011
    [Customer] Sunday Post | Researching Strokes by One Who Suffered a Stroke
    During the week, I’m the founder and President of the B2B demand generation consultancy, Find New Customers. We have a tradition here. Sundays are for learning. While I curl up with my Sunday am New York Times, I also like to share great learning with you. And these fascinating TED videos are superb learning tools. An astonishing story.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 30, 2011
    [Customer] Lead Nurturing Belongs in Your Recession Strategy
    To see the lead nurturing services at Find New Customers , click the image: Ardath Albee. Customer-focused lead nurturing is one of the best ways to prevent experiencing an adverse impact to customer acquisition during a recession. B2B Lead Generation | Lead Nurturing. So let’s bring it back. Stick to your story.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Customer] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Originally posted 12/30/2010) Happy New Year from Find New Customers! Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. via fearlesscompetitor.net. Filed under: Demand Generation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Customer] 5 Ways Your B2B Marketing Automation is Failing
    By talking with customers as well as prospects who ended up not doing business with you, you can learn how buyers travel from initial problem identification to awareness of a solution, to weighing the alternatives and making their final decision. Dig deep to find out the questions that potential customers ask throughout the buying cycle.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Customer] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Lift is a term many publishers use as an outcome to their research. Rebook? Nielsen/Vizu.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Customer] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Lift is a term many publishers use as an outcome to their research. Rebook? Nielsen/Vizu.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Customer] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Being completely authentic about issues and mistakes isn’t just strong customer service, it can determine your company’s success. Apple’s 1984 commercial first cast their customers as creative and rebellious, a trend that continued into their PC vs. Mac commercials. How do your brand’s ideal customers talk? Be Honest.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 23, 2015
    [Customer] New Feature: Email List Segmentation [Phase 2]
    When searching by state for example, segment all customers on your list using the parameters ‘State is’, ‘State is not’, ‘State starts with’, or ‘State contains’ Use this segment type for geo-targeted promos to send a free shipping offer or promotional starter pack to audiences in select regions.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Customer] Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
    Because let’s be honest, while companies like Microsoft and Samsung love to mock Apple and its line-standing customers, they’d both kill to have fans who were as loyal and passionate as Apple’s fans. Provide great customer service. Their customer service is amazing. That gives customers something to align themselves with.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] Unique Ways to Build Your Email List
    It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. Make sure it’s relevant to your readers by segmenting your email lists to accommodate different interests your customers may have.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Why are you learning more about digital marketing?
    Nice going that you know more about your customer–and about digital marketing. But it is the only way that you learn what your customers really want. (Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What is your specific reason? Not at all. write books.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Customer] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Many will migrate from IT, where a subset of those professionals are eager to apply their technical talents in the pursuit of more exciting, customer-facing innovations that are recognized as driving revenue, not merely containing expense. Marketing Analytics: Crunching Numbers, Winning Customers, Peter Krensky, March 2014. David T.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Customer] Mi6 Agency’s Top Charts for July 2016
    There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of July 4th. Sources.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] New Data: Why Your Fans Aren't Following You on Social Media
    That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. 2) Don’t be a broken record. Want more insights for marketing, plus data for sales and customer service from our Social Lifecycle study? What’s your Ello strategy, by the way?). different social platforms.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Customer] Why Is B2B Marketing Automation Growing So Slowly?
    My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million). million.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] Are Buyer Personas Dead?
    As users expect more consumer-like ease-of-use and customization, B2B user groups are becoming more formally involved throughout the process - a committee of ever more demanding critics. One-sized fits all messaging just doesn’t cut it any more. As most solutions involve technology, experts are involved in research and evaluations. decoy?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Customer] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously. In fact, simply adding social media icons to your site without putting in any work toward developing an audience can actually drive potential customers away.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Customer] How to Spend Less Time on Email: 12 Tips for Keeping Your Inbox Under Control
    Which types of emails do you find yourself typing out over and over, without really needing to customize them? I, for example, often find myself referring people to HubSpot's guest blogging guidelines page. Then, go back to "Settings" via that gear icon, click on the "Labs" tab, and find "Custom keyboard shortcuts" (by Alan S).
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Your December Holiday Marketing Checklist
    For example, you could host an “anti-Cyber Monday” event to encourage shoppers to come to your location instead of shopping online, or try partnering with an online business and offer a discount to customers who show their email receipts at checkout. December is right around the corner – is your marketing plan intact?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Customer] The Twitter Book that changed everything
    This has altered its strategy and how it relates to its customers and fans. This has altered its strategy and how it relates to its customers and fans. Not a day goes by that I don’t get a message from somebody thanking me for writing the book, some even telling me that the book has changed their lives. ForReal. A new Tao rises.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Customer] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    By putting editors' picks front and center, Sephora is reminding customers how much the company values their customers' success. They did a great job of staying true to brand while still offering great holiday resources for their customers. 8) REI. That means a lot of eyes are going to be on your website in the upcoming weeks.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 29, 2014
    [Customer] AGILE SELLING: Helping Salespeople Deal With Overwhelm
    Customers expected more. Shortly after SNAP Selling came out, tons of salespeople said to me, “This is great info on selling to today’s crazy-busy prospects. But I’m frazzled too. How can you help me?” ” Initially, I thought it was a time management problem. Your calendar is already full. Agile Learning
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Customer] Do You Need a Social Media Marketing Tool?
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
  • SALESFUSION  |  THURSDAY, JANUARY 30, 2014
    [Customer] Today we welcome LoopFuse into our family.
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • SALESFUSION  |  MONDAY, DECEMBER 23, 2013
    [Customer] A Marketing Miracle
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • SALESFUSION  |  THURSDAY, DECEMBER 12, 2013
    [Customer] Coffee at Midnight, Emails at Noon
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Customer] How to Suck at B2B Social Media and More Thoughts on Engagement
    Channel Shift: Measuring B2B Efforts to Shift Customers Online. How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Is your focused Facebook campaign falling flat? Never fear.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Customer] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Not only that, but you’re ready to release control to the true owners of the brand: customers and employees. Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO. Watch the 2015 version below.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Customer] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    Download the Gobbledy Gook Manifesto by David Meerman Scott from Find New Customers. Jeff Ogden is President of the sales lead generation company  Find New Customers  ”Lead Generation Made Simple.” Use Gobbledy Gook Words. This is a real company, believe it or not. Here’s how they describe their company on Linkedin.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Customer] 5 Signs You’re Buying SEO Snake Oil
    Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. 4. When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Here are some of the warning signs: 1.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] Why Your Marketing Plan Needs A Content Strategy, Not Just SEO
    Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received. It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.”
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Customer] Why Storytelling Matters: a Data-Driven Explanation
    Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages.  . Image source. Why this Approach Matters. Image source.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Customer] Open Your Eyes To Open Source
    The underlying source code is made public and readily available for the community of developers using it to modify and customize as they see fit for that specific project. Flexibility of Customization. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Customer] 3 Ways to Gauge Your Team’s Marketing Maturity
    As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. B2B marketers might focus more on moving leads through the funnel, while consumer marketers might be more concerned with increasing customer lifetime value.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Customer] Best Twitter Guides, Tips and Tools of 2010
    You might gain information, competitive intelligence, insight,  a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Digg this!
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Customer] Daddy Issues: Why You’re Having Trouble with Alignment
    Usually, sales’ Daddy is revenue, new accounts and customer satisfaction. Good sales people will understand their customers’ Daddies as a  matter of course, and will sell to them. Maybe I receive this email solicitation about once a month. It is not. If my Daddy were music or small appliances, the story might be different.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Customer] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    For HubSpot customers, you can easily keep an eye out for these instances by creating custom streams using the Social Monitoring tool. These people are the ones who influence your customers and shape your industry. Did you know that just 3% of people generate 90% of the impact online ? But why stop there? Get a testimonial.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Customer] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. This applies to everything from how you handle customer service to how easy it is to sign up for your emails. The bad part? Audience. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] Why Reacting is Better Than Acting if You're a CMO
    "The trick is not to try and guess their next 50 moves ahead of time—but rather, dynamically react to those moves as your customer makes them." George Bernard Shaw once said " The possibilities are numerous once we decide to act and not react." It is indeed better if we act instead of reacting - for the most part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Customer] What is the future of blogging?
    The heart of the “inbound” marketing model is that we create compelling content on our sites to attract relevant potential customers like a magnet. One way to fight back would be to find new ways to distribute your food to your customers. Of course it’s not dead, but it is changing … a lot! love Mitch Joel.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Customer] The Four Best Online Survey Tools
    There’s no better way to know what customers and website visitors are thinking than to just ask them. Measure customer satisfaction, loyalty, and advocacy. Create, send, and analyze results from online surveys for customer satisfaction, employee engagement, event planning, education/training, or market research  purposes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Customer] My Next Adventure In Content Marketing
    When I moved from sales into marketing, my aim was to help more customers – more than one at a time. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new relationships.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Customer] How Kele Developed a Personalized Email Strategy
    Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Follow Jen on Twitter @Jenny_Iggy.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Customer] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Next, use " look-alike modeling " to determine which of your prospect accounts are most likely to become new customers. 2. Content marketing is nothing more than answering your customers most important questions. BrennerMichael
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Customer] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". If you''re hoping to get long-term traffic, leads, and customers out of your landing pages, you need to optimize for search engines.
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer] Using Digital Influence to Enhance the In-Store Experience
    would encourage all retail business owners/decision makers to read the Deloitte report and think about how you can enhance the in-store digital experience for your own customers. We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 24, 2014
    [Customer] Mi6 Marketing Wrap Up #18
    Social media/networks are my primary way to discover new people that I can learn from, that are potential partners and customers. Mining and manufacturing are very late adopters due to regulatory issues and, from their point of view, who their customers are and how those relationships are developed. The answer? The lesson?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Customer] How to Go Out on a Vine for Social Media
    Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” million.).
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • RADIUS  |  TUESDAY, OCTOBER 27, 2015
    [Customer] Top 3 Challenges in Reaching the BIG Small Business Market
    One major telecommunications firm told us that 90% of their current customer base is consumers; they view the SMB market as the next, most profitable business line. One major telecommunications firm told us that 90% of their current customer base is consumers; they view the SMB market as the next, most profitable business line.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] How to Take the Perfect Screenshot Using "Inspect Element"
    You''d like to test different product messaging on your landing pages with your customers. With Inspect Element, you can alter the appearance of various landing pages and present those in user testing to see how customers react. Step 3: Customize the copy. I work with an amazing product team. You''re a marketer. Voila! Design
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] The Untapped B2B Marketing Resource: Social Media Data
    No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. Because social media provides unprecedented ways to share and engage with each other on a personal level, it is also a constantly increasing source of customer data. Tapping In. Photo credit: Flickr.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] The Resurgence of Email Marketing
    Customer acquisition through email has increased at a dramatically faster rate than acquisition through social media, despite an increase in social media marketing along the same timeline. Personalization improves clickthroughs, conversions, and customer retention. Email has gone mobile. Email is effective at keeping buyers informed.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 24, 2015
    [Customer] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
    It’s a combined effort all the way over the finish line, and on into customer up and cross-sell, along with customer education and renewal. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Well, it’s neither.
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] An Open Letter to Marketers: Make Love, Not Spam
    And I believe that by communicating with customers as people instead of seeing them as numbers on a list, we can make marketing a more lovable and more noble profession. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. But this letter I am sending you is not a love letter.
  • FATHOM  |  THURSDAY, JANUARY 15, 2015
    [Customer] Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure
    Jakob Nielsen  broke down the details and significance , stating: “This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.” M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer] Digital Marketing’s Massive Measurement Lies
    Many are customers already!! Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes! Branded search.
  • BIZIBLE  |  MONDAY, SEPTEMBER 12, 2016
    [Customer] What If Attribution Shows That Your Marketing Isn't Working?
    opportunities, $20,000 pipeline revenue, 1 customer, $10,000 annual revenue. opportunities, $35,000 pipeline revenue, 3 customers, $25,000 annual revenue. If it’s influencing the customer journey, an attribution solution will give it credit. Adopting a sophisticated, accurate marketing attribution solution can be scary. It’s ok.
<< 1 2 ... 115 116 117 118 119 ... 281 282 >>