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  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Customer] How B2B Marketers Are Preparing for the Future of Content [Interview]
    One way that smart B2B teams are evolving is by adopting a content personalization technology platform that enables a customer-centric experience while capturing content analytics and insights, all of which can be used in multiple ways to deliver on ROI depending on your use case.”. Why are consumers feeling inundated by bad advertising?
  • MARKETRI  |  WEDNESDAY, FEBRUARY 10, 2016
    [Customer] 10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy
    In fact, some might argue that resources invested in the creation and distribution of content should be used in other important ways including customer service. Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away. Inbound Marketing B2B Marketing
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] There’s More to Pipeline Metrics Than Leads
    Imagine you have two new customer acquisition programs in play:  Program Excalibur produces 100 qualified leads and Program Camelot produces 50 qualified leads.  At first glance, it might appear that based on volume or the quantity of qualified leads, that Excalibur is the better program.  This metric is too limiting.  Program. Lead Volume.
  • I-SCOOP  |  FRIDAY, MARCH 21, 2014
    [Customer] What does it take to succeed in content marketing?
    The fact that relevant content is so crucial in different marketing tactics and for customer/brand experiences, requires a more coordinated, planned and connected/collaborative approach than many businesses have. Content marketing is marketing but to do it right (and in an integrated way) there are some specific success factors.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Customer] Case Study: Getting Results with Social Media Marketing
    The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then it was time for Twitter.
  • VIEWPOINT  |  MONDAY, JANUARY 23, 2017
    [Customer] Proof that Account-based Marketing Works
    Satisfied Customers vs. Raving Fans. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. They recently completed a campaign that cost $49,000.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    Learn more about creating ULDs here: Lead Generation Checklist: Universal Lead Definition. • An Ideal Customer Profile (ICP) that uses the unique attributes of prime customers to prescreen potential opportunities. Learn more about developing an ICP here: Lead Generation Checklist: Ideal Customer Profile. Revenues are scarce.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Customer] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Customer] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Customer] One Company | One City | One Lattice
    We fancied up the restaurant with floral arrangements, up-lighting and custom menus. Special credit to Heather Foeh, Lattice’s former head of culture and customer advocacy. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”. San Diego – check!
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Customer] More Ways to Connect B2B Sales Team with Social Media
    With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. Make social media an extra touch point with customers. What do B2B salespeople care about?
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Customer] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to.”. 3. summary: 1. Define a lead.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. © 2014, VerticalResponse Blog. Halloween is nearly here and our inboxes are being haunted by some scary good emails. The Market Fresno.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Customer] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    Clarify (a HubSpot customer) is just as fast, but more advanced. Take a look at the visits, leads, and customers each of your marketing channels have generated. Use a conversion assists report or customer interviews to determine which pages were most commonly used by customers to make their purchase decision. Timeboxing.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Both of these answers accounted for a dramatically higher percentage of responses, leagues ahead of other options like, “understanding ROI,” “sales and marketing alignment,” and “reducing cost of customer acquisition.”. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? Email.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] Experimentation Is The New Best Practice
    Make a goal for 2011 to determine the most effective methods to get the response you desire from your customers, not anyone else’s. Focus on where your customers spend their time, how your customers are consuming information, and what information matters to your customers. Source: Wikipedia. What do you think? Sign up.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Your Content Is Not As Good As You Think
    One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. Content Marketing
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • LEAD LIAISON  |  THURSDAY, DECEMBER 17, 2015
    [Customer] The Link Between Content and Conversions
    Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. Along with demographics from your own CRM and social data, it becomes possible to deliver a powerful and effective customer profile. Can I trust this website?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Customer] Buying Triggers and Why They Matter
    Do additional research into the market and find those who are not your customers, but fit your buyer profile to get a different perspective. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Just as in our consumer lives, B2B buyers are either in a passive or active buying cycle. It’s about the buyer-.
  • SNAPAPP  |  MONDAY, AUGUST 15, 2016
    [Customer] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    What you might not know is that making your infographics interactive can actually help you create a two-way dialogue between you and your customers. Read on to learn the 4 steps to creating an interactive infographic that really gets your customers’ attention – and gets you valuable feedback in return. 1. Decide on the Data.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Customer] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this way, they have the potential to make a bigger impact with customers who are members of these communities. In its place will be six pods of custom branded content per year, produced by the SNL cast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • VOLACCI  |  FRIDAY, NOVEMBER 1, 2013
    [Customer] Facebook Power Editor: Optimize Your Social Media Ad Reach
    Today we’ll be focusing on its audience targeting capabilities through the four segments available to Power Editor users: Custom Audiences, Look Alike Audiences, Saved Audiences and Partner Categories. Custom Audiences. With 1.26 That’s where Power Editor comes in. What is Power Editor? Look Alike Audiences. Saved Audiences. consumers.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Customer] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Well, JetBlue actually gave 1,006 lucky customers the opportunity to do so. As the year comes to a close, it's the perfect time for reflection. Impressive! Bad timing, eh?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. History and the above data points suggest they’re right.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Make sure that every link you post has some UTM codes added , and then is shortened. (If you’re a HubSpot customer, this is all built into the software.). 6) High-Quality Images. Besides being timely, you should also make sure you’ve got context on who you’re responding to -- are they a VIP customer? Social Media
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    More and more brands are introducing their own mobile apps, which customers are demonstrating they are more than happy to use. Whatever your brand’s approach might be in the coming year, remember that your focus must be on delivering a seamless, consistent customer experience. The migration to mobile has continued its steady progress.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Customer] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    Brian Carroll (MECLABS) has been talking about something he calls a Universal Lead Definition (ULD) for almost a decade. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. For whatever reason (was it beneath him?) the CEO failed to step in and act.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Customer] The Power of Word of Mouth Marketing & How You Can Do It
    referral campaign where your audience can send new customers your way and will receive a perk in return. Word of mouth marketing is just one example of how you can increase engagement by encouraging your current customers to share your product with their friends—but there are countless other ways too! But How Do You Do It?
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Customer] Safety First: The Basics of Website Security for Ecommerce Retailers
    It is particularly valuable for ecommerce retailers not just for security reasons, but also to build trust with site visitors and prospective customers: attaining an SSL certificate essentially verifies an entity’s credentials, certifying that they are who they say they are and that their site is safe to visit. PCI Compliance. Use HTTPS.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Customer] 18 Productivity-Boosting Bots for Marketers
    Here, Bots typically serve the purpose of answering questions or responding to customer service requests. Drift, a real-time messaging app for connecting marketers with customers and website visitors, is a master of integrating with other platforms -- because "we don’t want to change the way you work — we just want to be a part of it."
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    The more you understand why your customers buy, the better equipped you are to sell. You need to know how customers prefer to be reached. by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating.
  • THE POINT  |  MONDAY, MARCH 17, 2014
    [Customer] Give Your Next Demand Gen Campaign A Reality Check
    customer, for example. We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. You just want it out the door and off your desk. Your spouse or significant other, even.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] How Good Content can Help Improve Database Health
    Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] Why use social media? The business case.
    It’s no longer a case of you putting materials out and attracting customers. Further to this 84% use WOM recommendations, and that’s not chatting down the pub – it’s being involved in online forums and chat rooms. 2.       Customers are out there researching. It is actually something prospects and customers are calling out for.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] 8 Free Research Reports to Guide your 2015 Marketing Plan
    Whether born out of legitimate complaints or the mutual frustration of not achieving adequate customer acquisition results, the finger-pointing can become predictable, if not childish: “These leads stink!”… “You couldn’t close a screen door in a hurricane!” The State of Marketing Automation 2014: Processes that Produce. Good luck!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 4, 2015
    [Customer] The Future of Modern Marketing As Seen by Global Experts
    And when we say audience, we mean customers, prospects, partners, advocates, and even readers. Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. It is efficiency. More efficient content that serves the right audience.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Customer] Facebook Business Pages; Measuring What Matters for Success
    However, I use my own custom dashboard (below) because it’s my preferred method of reporting results to my clients.  My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy.  How’s your Facebook business page doing? The result?  New Likes. Lost Likes. Lifetime Page Likes.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Email Marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Customer] How to Market Your Business Through Social Media Networks
    Secondarily, social media should be used to reinforce the relationship you have with your existing customers. Your customers and prospects will offer feedback and suggestions that can be illuminating and profitable. Artillery B2B Marketing Blog > The Forward Observer. They aren’t sure if it’s worth the effort (ROI). Create content.
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. After reading about improved picture quality, clarity in all positions, and advanced backlighting, the customer might start to question their decision to buy a plasma TV. Competitive Conquesting.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 21, 2011
    [Customer] 5 Ways for Your B2B Video to Compete with Hollywood
    You’re competing for attention — for the focused time to get your message across to a potential customer. It would be great if customers were sitting quietly in front of their laptops for your message to arrive, but they’re not. Your customers have this skill too. Watching your video is optional for your customers.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Customer] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Customer] Four overlooked B2B marketing ideas you can use now
    Between custom audiences, interest targeting, workplace and behavior targeting (which includes third-party data sources for industry, role, seniority, company size, etc), you can effectively narrow in on almost any business target audience on Facebook. By Eric Wittlake, {grow} Contributing Columnist. Account-based advertising. Your Turn.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Customer] 4 Marketing Lessons from YouTube Giants
    Without telling your story well, whether it’s through your voice or your customer’s, your chances of success are greatly reduced. So the return on his investment to create this great content on a daily basis is a growing audience of potential customers. 2.  It is closing in on 10 million views in just 3 days.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 15, 2015
    [Customer] Four Overlooked Success Factors in Demand Generation
    After all, the Sales team talks to customers every day, so they may understand the issues customers care about much better than Marketing does. Here are four critical factors that contribute to the success of demand generation. It’s no surprise that they all involve coordinating with Sales. Factor #3 - Educate the Sales Team.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Customer] Not Content With Your Content?
    But, this cannot be done without a focused message ( i.e. what you do and how you do it) to your site’s visitors and potential customers. If you sell used cars, for example, think of the most common concerns and questions that your customers have and begin writing in a way that addresses those topics. What should I keep in mind?
  • JUNTA 42  |  MONDAY, NOVEMBER 14, 2011
    [Customer] 8 Content Marketing Initiatives To Seriously Consider for 2012
    In addition, our customers are completely in control with how and when they engage in our content. Odds are, you are talking about yourselves in most of the content…you are NOT focused on solving the customer’s pain points. It’s almost never about you (your story needs to be about your customers). Who knew? become?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Customer] New legal guidelines may impact many freelance employees
    Employee misclassification” has led to lawsuits against companies including Uber and FedEx — businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. By Kerry Gorgone, {grow} Contributing Columnist. The U.S. But what if your company wants to hire freelance employees?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Customer] How do you use social media to promote a boring product?
    In fact, they are dominating the market for burrito conversation. 4) Where are our customers and competitors? In fact, they are dominating the market for burrito conversation. 4) Where are our customers and competitors? Is your business boring? Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Customer] Why Big Data will go away soon
    You’ll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results. You'll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • DISCOVERORG  |  MONDAY, AUGUST 15, 2016
    [Customer] Peaches, Netflix, and Sales Intelligence – Try Before You Buy
    However, over the past few years, I have conducted hundreds of pilots for current and prospective customers. It wasn’t until the Customer Success Manager at the new sales enablement tool’s company forced me on a call and showed me exactly how powerful the new tool was, that I became a believer. Not that I know of. Ask questions.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Customer] Here’s Why Infographics Outperform Blog Posts
    To guide our customers (and ourselves) in this process, Contently’s data scientists tracked the behavior of our clients’ content over the last year. Sure, articles let brands talk directly to customers about solving problems, like how to save for a home while paying off student loans, for example. My brother was right.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Customer] 10 Phenomenal Blogs in Totally Boring Industries
    The customer service software company''s blog is probably one of my favorites on this whole list. Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. Warning: The following blogs are gonna be boring. And who knows?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Customer] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    The future of targeting is spontaneous, custom ad creation. OneSpot ” His point is that creating content at scale is no longer the challenge (debatable, in my opinion, for high-quality content), and that the hurdle is real-time audience targeting from customer data. Well AdWeek is over. Or at least getting paid by advertisers.
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] My Love/Hate Relationship with B2B Events
    He’s called me 16 times after getting my name from a show in September.  I am not his target customer and will not be buying their auto-dialer solution any time in the next 15 years. They should know the industry, trends, customer issues, etc. Along the way, I meet some very smart, interesting marketing people.  We just have to!” 
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer] 5 Essential Disciplines For The B2B Marketing Professional
    Some ticketing sites, such as Eventbrite, will give you a custom URL with the promo code added so when a user clicks, they are taken to the registration form that already has the promo code filled in. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.
  • SALESPREDICT  |  MONDAY, DECEMBER 7, 2015
    [Customer] Predictive Marketing Metrics You Should Know
    Predictive marketing analytics help both sales teams and marketers better understand their customers and prospects, as well as the most effective messages and channels, so they can improve inbound and outbound marketing efforts, increase conversions, and drive more revenue. That’s a lot of money being spent by marketers, and for good reason.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Customer] The Marketing Maturity Curve: Why You’re Lower than You Think
    According to Wilson Raj, the Global Customer Intelligence Director at SAS , these are the essentials you need to pay attention to: Marketing operations for customer-centered strategies. Understanding – and even predicting – the customer’s digital experience. Marketing is moving fast and it’s difficult to keep up.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Customer] Content Marketing: Slow, steady pays off for manufacturer
    She wanted to base content on the needs of the company’s North American customers, so Manor knew she would have to create content. Manor met with division managers and sales managers – those who were on the front lines with the customer – to find out customers’ most common complaints, problems, issues and challenges.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Customer] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    Use that wish list to set specific goals for the season, like this for example: “We will entice 50 customers to redeem the coupons we post on Facebook.” custom Facebook app from a company like PromoJam can help. Offering stellar customer service and troubleshooting around the holidays will help build trust in your business.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    As you’re considering which brands to partner with (or to include in your partner ecosystem) think about their business ethics, including how they treat their employees, customers, other stakeholders, and even their competitors. It’s an opportunity to shape the way customers think about your brand. Partner with the right brands.
  • THE ROI GUY  |  TUESDAY, JUNE 25, 2013
    [Customer] Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Tools and Training
    Our partnership with Richardson provides our customers with the perfect combination of methodology, tools and sales training so crucial to achieving selling success." In combination, the program includes sales methodology and value message consulting services, tool customization, SaaS licensing and skills training.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] The Definitive Guide To Lead Nurturing
    Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? With lead nurturing, you spend time establishing a relationship with your buyer and building trust. Lead Nurturing—Evolved. Lead Nurturing b2b
  • ACT-ON  |  MONDAY, JANUARY 2, 2017
    [Customer] Play time: Why you should add gamification to your content strategy
    Perhaps you create a pamphlet or maybe a poster to show customers how it all works, from point A to point Z. But with gamification, you can create a dynamic experience that has potential to further engage – and delight – your potential customers. There are a couple other big benefits of gamifying, too: Engaging customers. Passé?
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Customer] 9 Pillars for a Killer Content Marketing Strategy
    90% of consumers find custom content useful. Here are nine steps to cementing one that empowers both your customers and your brand. 1. Zoom When marketing with content, the goal is usually to preserve your current customer base and reel in new consumers. After all, they could be rounding up your customers. Image source.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Customer] Modern Consumer Behavior in an Omni-Channel World [Infographic]
    In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. There have been plenty of predictions for the commerce industry in 2016. We learned how, when, why and where U.S.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Customer] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    Who do we, each team, think are our ideal customers? It’s something that we hear about every day from our customers and from prospects that we’re talking to. If you look at a marketer’s job, it’s not just about bringing in a new prospect and helping make them into a customer. Sales and marketing alignment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 28, 2015
    [Customer] Top 10 Modern Marketing Posts of 2015
    Customers also appreciate these types of reports because it confirms their decision, and they can point to the reports if anyone needs more information about their marketing technology choices. 4. One of the best ways to understand your audience is to see what content resonates with them. 100 Things You Are Doing Wrong on Social Media.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Customer] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Customer] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Customers are savvy these days. So what can you do to make sure that your potential customer is getting the information that you want them to have? This infographic from IVCi talks about the visual collaboration that you should be offering customers in each phase in order to build awareness and trust. Let’s take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] The Three Words for 2013
    by Candyce Edelen Firing a difficult customer can be a redemptive experience. I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip!
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • MARKETING FINGER  |  THURSDAY, FEBRUARY 2, 2012
    [Customer] How to Turn Followers and Fans into Leads (and when not to)
    What’s the quickest way to turn customers into followers? One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Customer] Add Some Zen to Your Marketing with Optimonk
    Successful small business owners often use a variety of tools and platforms to reach their customers. to see which options have the best conversion rates with your customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! So how does Optimonk work with VerticalResponse?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 5 Email Strategies For Inside Sales Reps
    Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. Emails are a business development rep’s bread and butter. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Customer] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    When your marketing team is growing, there comes a point at which you can no longer manage 1:1 connections with customers using the manual tools you have available. Can you look at a list of customers and prioritize them based on fit and likelihood to buy? What exactly is marketing automation and why do you need it? It’s pretty simple.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Customer] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    Create a strong, customer-centric LinkedIn summary. If you have good data from your customers, use it. You don’t exist to your prospects. You’re nobody. They’ve never heard of you. If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? Probably not. Add Statistics.
  • BLUE FOCUS MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content
    Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. Branding Communication Content Marketing Social Business Strategy
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Customer] An interview with Jaakko Alanko: MD, Alanko Consulting
    We’ve seen a scaling-up or ‘industrialisation’ of the whole process of customer relationship management.  You can call it search for customer insight or target audience analysis, or any other techy term we use in our industry.  But it’s not just customer insight, it’s also seller insight.  What are the biggest?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Customer] Confronting the Trust Barrier
    McKinsey found that inadequate product knowledge and excessive customer contact – a lethal combination, apparently – were the two most destructive behaviors in the selling process. IDC found in its research on the customer experience that more than 50% of sales people were showing up to meetings unprepared. Why is that?
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Customer] Social Media and Financial Services: What's the Point?
    Beyond the more obvious uses for social media (as a customer service channel, for example), why should they be investing their time into sites like Facebook, Twitter, Pinterest and even Instagram? There are some answers which may jump instantly to mind: increased customer engagement, boosted brand recognition, and so on. Why Social?
  • SAZBEAN  |  FRIDAY, JANUARY 25, 2013
    [Customer] Visual Storytelling: The Key Weapon to Content Marketing
    This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers. Many of us have years of experience chasing technology for marketing purposes. – Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Customer] Coremetrics Offers a Foggy View of Lifecycle Analysis
    Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” This was intriguing. So the claim to be first is questionable.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    It includes a checklist covering everything from the very beginning stages of customer research, all the way to the launch date itself. Like a tree falling in the woods, if you launch a product without spreading the word. will anyone use it? Will anyone even want it? Probably not. There are a lot of moving parts here. Driftt.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] The Essential Guide to Creating a Successful Content Marketing Strategy
    One that helps you generate leads and customers, and win your boss'' praise? For example, internal customer-facing teams can share their expertise with you and help fuel your content creation efforts. We invest a certain amount of spend in return for an approximate number of leads and customers. Exciting. Content Marketing
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Customer] What's the Deal With This Whole 'Context Marketing' Thing?
    The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. You have a bunch of offers that you want to use to convert traffic into leads, leads into qualified leads, and qualified leads into customers. What next? What Is Context Marketing? Win-win!
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Customer] Top Automated Marketing Personalization Tactics
    This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. What do you do? You go find your table!
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Customer] 24 reasons SEO and social media are inextricably linked
    41% of customers are winning customers using social media (source: Search Engine Journal). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). In both cases, traffic comes from   earned media   as opposed to  paid media. That’s a big mistake.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. Steps to Avoid a Marketing Strategy and Planning Disaster: Identify your business goals  and evaluate them in context with the latest  marketplace  realities and customer research. And I understand this is hard.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 10, 2015
    [Customer] Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?
    When the customer is looking at your content, they’re not ready to be converted into a lead. If you’ve created great content for prospects to digest, then these potential customers may know a lot more than sales is expecting. If we do this well, customers will find it. That’s a sobering realization.
  • READYPULSE  |  MONDAY, DECEMBER 2, 2013
    [Customer] Thanks National Retail Federation, You Saved Me From Black Friday
    Monitor customer conversations on social:  See what your customers are saying about your Cyber Monday deals, and other retailers deals to see how yours compare. 3. Leverage your brand ambassadors : Use your best customers to create buzz about your deals on their social networks. 4. Two devices are better than one! 3.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Customer] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care?
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] 4 B2B Marketing Trends to Watch in 2016
    Customer-Centric Marketing Will Become a Must-Have. We’ve now arrived at a place where customer-centric marketing will no longer be a nice-to-have, but a must-have for marketers who wish to remain competitive. For most customers, the online browsing experience is a long walk around the internet in search of relevant content.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Customer] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    Growth Hacking from Francisco Costa  – 345K views. I’ve covered growth hacking before, because it’s awesome and reflectve of what marketing needs to be: about getting new customers and retaining existing customers and doing so with as little budget as possible. Which are your favorite? And which ones did I miss?
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