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  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] A Winning Business Philosophy: “Everything We Do Is Impossible”
    TAKE THE ULTIMATE CUSTOMER WISHLIST…THEN DELIVER ABOVE AND BEYOND. There is no substitute for customer delight. don’t know what the first quarter’s or even the first year’s sales will report, but if I were to speak from customer experience, I’m giving this full marks—Tesla has really hit one out of the park.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    We looked at the requirements that customers had asked for in a Drupal integration and decided to start from the ground up for version 6.x. LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse ,Inc.
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Customer] B2B Buyers Looking a Lot Like B2C Consumers
    The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Customer] 9 Revealing European Content Marketing Trends to Watch [New Data]
    7) Content marketing works very well for lead generation and customer acquisition. 42% of European marketers have generated leads or customers through blogging. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Job Type (ie: Sr.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Customer] How to Successfully Manage a LinkedIn Group
    Recently, in our customer forums , Melanie asked the question " Are you managing a group on LinkedIn? Last week, hot on the heels of all of Facebook's exciting announcements , LinkedIn had one of their own: the option to follow companies through the social network. Any tips? Photo Credit: Shekhar_Sahu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. 2) You Can Customize the Content and Timing of Your Workflows. Converting more of my leads to customers? What Are Workflows, Exactly? Saving time?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012
    With 42 percent of engineers and technical professionals working on more projects this year than last and companies spending more or the same for the rest of 2012 on product and service areas, manufacturers and suppliers marketing to the industrial customer will want to keep tabs on customer behavior and trends in the market in order to drive sales.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Customer] "Helpful" is the New "Viral"
    So what can you do to capture the attention of thousands [of potential customers] without spending a fortune on advertising, pay-per-click or [gasp] tradeshow schwag? According to founder Robert Stephens, this seemingly contradictory strategy yields many of their best customers. So, you’re going to make a “viral video.”
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Customer] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    In doing so, and with its other customization features, Sharebar allows you to feature only the share buttons that you want on your site. The customization capabilities – and ease of doing so – give this plugin my thumbs up in the field of Twitter integration. Social Media WordPress Plugins for 2012. Disqus Comment System.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. Co-host John J.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 1, 2012
    [Customer] Sales Management: Preparing for 2013
    Preparing for 2013. Last week I had the opportunity to participate in another conference (14th of the year), they are always great times when you can hear other speakers, learn new ideas and meet new people. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Customer] 3 Unique Ways to Gain Trust on Landing Pages
    Add Customer Testimonials. Short quotes from happy customers or partners can go a long way in easing the anxiety a visitor has before making the decision that your offer is valuable enough to warrant their information. great place to put these testimonials is right below the form or underneath an image you have on the landing page.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    You can connect over video with current customers to address customer service issues. Businesses often take advantage of LinkedIn company pages for recruiting, but these pages can also be a valuable asset for engaging with customers, informing prospects of the products and services your business provides, and generating leads.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Customer] Old Ways of Doing Business, No Longer Work
    The ever-pressing need to serve customers and clients well and to work smoothly and creatively with an ever more diverse range of people makes the ability to empathize all the more essential. 'Old Ways of Doing Business No Longer Work. Those who cannot - or will not - change are withering. Emotional intelligence is that important …. .
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. So customer-focused stories and interview-style videos are great, but what about outsourcing an easy video win? The lesson for marketers?
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Customer] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them. But I digress.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Customer] Paying people to read your book: The ultimate content marketing plan?
    Related Stories Five ways using “controversy” as a content strategy backfires The future of business: Six layers of customer engagement What a blog post will look like in 2020 SEO Ethics and Content Marketing: Spammers vs.Thought Leaders Time, attention, and the content creation curve. Or, he would donate the money to a charity.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] 8 (of the) Best Web Analytics Guides of 2010
    cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 7, 2014
    [Customer] Sales Planning for 2014
    In addition, any networking events, salesperson personalized marketing activities or corporate marketing programs would be defined as well as any specific key customer meetings. 'Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be. Like a sample?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Marketing Agility and Marketing Automation
    There are several definitions, but I would define it as “the ability to optimize marketing activities based on changes in customer preferences and behavior&#. I’d say: A single view of the customer or prospect. The ability to act upon customers insights. Single View of the Customer. Automation of this process.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Customer] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. In this blog post , see what this will mean for your emails, as well as how can customize the logo and images that appear with your emails. What do you want to see more of?
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    The hope for every marketer is that a customer will come away with a feeling or experience when they purchase your product. Because a customer’s impression or feeling towards a product is what will get them coming back again and again. 'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer] Monetizing blog comments: Why your blog is economic gold
    could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. could name 100 people I first came to know through blog comments  and still connect with me there  who have become valued collaborators and customers. Thank you.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Customer] Book Review: Defy Gravity
    At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Customer] Book Review: Social Media Marketing – An Hour a Day
    Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, FEBRUARY 12, 2012
    [Customer] Salespeople Should Never, Ever Do This.
    NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog Post- What Marketers can learn from The Last Lecture
    It’s in the flaws of our products that our customers really see the personality of our company.  The great part about showing your ‘elephant’ is that you also get a chance to show how you improve them or work around them to ensure customer success. For marketers, this should say: We learn from our customers.  technologies?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Customer Service is Not a Department – It’s the Whole Brand. What a job! link].
  • STORIES THAT SELL  |  TUESDAY, JUNE 8, 2010
    [Customer] Today’s Prospects Evaluate You on These 4 Criteria
    In SNAP Selling, Jill introduces four factors that need to be at the forefront of sales reps’ mind when working with crazy-busy people – those with "Frazzled Customer Syndrome." Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. even interviewed her for my book, Stories That Sell.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] Lessons in Crisis Communication From the Amazon Cloud Outage
    So of course I did what any other annoyed customer would do – I complained on Twitter! Customers want to know that you’re aware of the issue and that you’re taking steps to correct it. Lesson: Monitor the buzz on your social networks and in the blogosphere, and respond to specific messages with custom replies.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Customer] Strong Growth Starts With Great Leadership
    Are you empowering (and demanding) your sales, marketing, technology and service teams to work collaboratively together to optimize the customer experience and drive increased revenue performance? by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Essential 8: Marketing Reports You Need
    This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. Today, it’s expected that marketing will “touch” a prospect  multiple  times before he or she becomes a customer. How much profit was made last quarter vs. last year? New names.
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