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  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Customer] Nostalgia Marketing: What is It?
    As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Probably given the sheer size of the Millennial demographic, there is an unmistakable trend among modern marketers to capitalize on customers’ nostalgia for the ’90s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Customer] Maybe using LESS social media is the path to online success
    But the shelf life is fantastic, and the potential to repurpose it can make it a goldmine of value for your business and your customers. By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Self Promotion is a Necessity.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Customer] The Most Important Words In Social Media
    He talks about how it is not the company with the biggest budget who will be successful in the new business climate of social interactivity, but it is the company who cares the mos t about their customers and makes them feel like they have a personal connection with a brand that will succeed. ”  ~  William Shakespeare. ” I said.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Customer] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Customer] How Marketing Can Impact Revenue Through Big Data And Social Selling
    Conference, “70 percent of a customer’s buying decision is now made based on information he or she finds online, well before a salesperson has a chance to get involved.”. A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. As a result, they don’t rely on sales reps as heavily.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 8, 2012
    [Customer] Are Your Prospects Scared to Talk to Strangers? [CHART]
    We looked at customers who included personalized signatures in their emails and compared the click-through and open rates of these emails to those with no signatures from the same customers, and observed that email click-through rates for emails with signatures was more than double that without signatures.   versus 7.2%
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] The Power of the Freebie in B2B Sales
    While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK  has found that 60% of consumers purchase a product after they’ve sampled it. If you’re worried that freebies will anger existing customers, put a time stamp on them and limit them to newbies.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Customer] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Creating engaging content is the best way to connect with potential customers. This particular preference can be further customized by allowing readers to opt to get emails when special offers are available, certain topics are covered or simply on a daily, weekly, or monthly basis. 3. Allow readers to control the frequency of emails.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Customer] Laura Patterson of VisionEdge Marketing interviewed on Marketing Made Simple TV
    In this episode of Marketing Made Simple TV, marketing metrics expert Laura Patterson of VisionEdge Marketing sits down with show host Jeff Ogden of Find New Customers. In this show, you will learn: Why marketing dashboards are critical today. How to select the right metrics to measure. Keys to tuning your marketing mix using metrics.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Customer] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    Social media is a key element of the strategy for a lead generation company like Find New Customers. If you are a BtoB seller interested in results using social media, come listen to me, Jeff Ogden , President of Find New Customers , deliver the keynote talk at the BMA-NJ Social Media Symposium on April 10th. Amen, Scott.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 27, 2011
    [Customer] Why People Don’t Believe Advertising
    Journal reported that they lost 850,000 contract customers this year. 3 out of 4 People don’t believe advertising | Here’s why. Mobile is a very heavy advertiser on TV. They spend millions to tout 4G speed and low costs. So should you switch to T-Mobile based on their advertising? Apparently, not. The Wall St. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 23, 2011
    [Customer] Sunday post: Shake Up Your Story (TED presentation)
    Jeff Ogden, is the President of Find New Customers. As our fans know, Sundays are for fresh ideas and insights – learning, if you will. This is why we LOVE these TED presentations. In this one, the creator of an iPad application for children shares some great insights. And his accent is awesome!) We love story-telling.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Transitioning from Service Provider to Value Generator
    You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. . ” .
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Customer] 30 Brilliant Social Media Marketing Tips From 2011
    If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Think of marketing as storytelling, and think of your customers as the characters. Use social media contests as an opportunity to learn more about your customers.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 4, 2013
    [Customer] Top 10 B2B Social Media Posts of 2012
    It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. It isn’t their fault.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Cool Stuff Manufactured in America
    Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. Click here to view the embedded video. Click here to view the embedded video.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Customer] Don’t Take “Selling” Out of Content Marketing
    These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] PayPal Punished: What Does That Mean for Ecommerce?
    You may want to consider introducing some other options for your customers, though. With so many other options available, you shouldn’t have trouble finding something that fits your needs and makes your customers happy. Most are learning right now, though data isn’t yet available to report. Slap Hurts. Fair enough, right? Ecommerce
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Three Emails You Should Send in March to Capitalize on the Madness
    Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Customer] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    Craft an exciting line that encourages customers to open the email immediately. Give your customers something to get excited about, from local fireworks to the best farmers markets around town. 4. If you wouldn’t send it to a friend or family member, you shouldn’t send it to current or potential customers either.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Customer] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Proportionally, the click to open rate in financial services was the highest seen at 17%.
  • BIZNOLOGY  |  THURSDAY, JULY 26, 2012
    [Customer] Book Review: Optimize by Lee Odden
    Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not? It doesn’t disappoint.  Content Marketing Plan.  Personas. If you miss this book, don’t blame me.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Week in Review - Feb 10th
    Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Next week is Valentine's Day. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! Noticing a theme? Will Content Marketing Destroy Social Media?
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Customer] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Christine Erickson shares a compilation of some of the dumbest placements and uses of QR codes, such as across subway tracks (or great placement–if you are trying to actually kill your target customers), in subway cars (for products you wouldn’t be caught dead scanning), on billboards, and more. by Bit Rebels. 31 Jokes for NERDS!
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Customer] Sales Leadership: Compensation and Summer Fun
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Customer] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] Top 5 Mistakes to Avoid on Your Company Blog
    But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Have an account? We ‘Heart’ It! Your goals should drive your content.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 3, 2010
    [Customer] Why am I in Marketing? | B2B Marketing Insider
    But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. The customer has the power, and we need to listen to and explore what they really want.Thanks again Michael, I will be looking forward to future posts!
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Customer] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. //. The blog you are reading and the site you are visiting is built with HubSpot. I’m already happy I can. Click title to read more
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Customer] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Besides giving brands more visibility, this photo-tagging capability could help companies augment their customer delight, public relations, or influencer outreach efforts on Instagram. Sift through their tried-and-true advice to find actionable tips to improve your marketing immediately -- your prospects, leads and customers will thank you.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Your business should be blogging (actively!)
    A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Salesfusion version 8.3
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But some findings were a little more unexpected.
  • KEO MARKETING  |  FRIDAY, MAY 13, 2016
    [Customer] Amplify your B2B marketing with Influencer Marketing
    Add in ad blockers, ‘banner blindness’ and simple inattention and it becomes very difficult to reach new audiences.  So instead of increasing the advertising, we need to showcase our businesses to potential customers in a way they can’t ignore. Let’s face it: the online world is saturated with advertising and people are ignoring it. 
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Customer] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Customer] The Psychology of Selling – An Insider’s Guide
    Once you understand this, the customer becomes putty in your hands. Your selling best practices should always include a psychological angle, and your should customize each interaction for the target customer. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    ” The customer already knows they have a problem. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method. 1. Ready.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Your ROI is in the Mail
    They’re not wrong – research shows that customers spend 25% more when businesses combine direct and email marketing, with prospects 10-20% more likely to convert on direct mail. Using both approaches boosts brand awareness and recall, and creates a user-friendly customer experience. But don’t throw out your stamp collection just yet.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer] How to Write a Cold Email That'll Actually Get a Response
    So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. If you've interviewed a colleague of theirs or spoken to someone that they know, include that in your pitch (in sales this could be a case study or a local customer reference). For some of them, we had an "in."
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Customer] Lead Generation That Converts Leads into Sales Opportunities
    Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. challenge. Create a marketing funnel .
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Customer] Guests on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company , Find New Customers. Here are great guests past and future: Mitch Joel, TwistImage. Mac McConnell, BlueBird Strategies. Christina “CK” Kerley, CKB2B.com , mobile marketing expert. Ruth Stevens , author of Maximizing Lead Generation.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Customer] How (and Why) to Integrate Social and Content Marketing Efforts
    There are all kinds of reasons to create a holistic marketing strategy, but here’s the most important one: It seriously enhances your customer’s experience. At the same time, you’re holding events and using outbound marketing to engage that customer and build a relationship. May 9, 2013 | 10 am PT | 11 am MT | 12 pm CT |/ 1 pm ET.
  • CRIMSON MARKETING  |  MONDAY, JULY 8, 2013
    [Customer] 3 Benefits of the Content Marketer, Sales Rep Friendship
    Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.” . They’re the ones who have a deeper knowledge and understanding of what are your customers’ needs. Content is about more than just inbound. ” .
  • PAUL GILLIN  |  TUESDAY, MAY 15, 2012
    [Customer] A Chance for CIOs to Lead in Social Business
    Study after study has documented that companies are doing a poor job of measuring the results of their social media marketing efforts and have made only weak attempts to integrate customer service data and so-called “social CRM” to create a holistic view of their customers. Not surprisingly, marketing topped the list.
  • CONFLUENT FORMS  |  THURSDAY, JULY 18, 2013
    [Customer] Your website can be your best salesman (but probably isn't)
    Any mention of customer or client captures? These considerations can not outweigh the goal fulfillment, they must be considered secondary, otherwise the look of your site will get in the way of the site''s primary mission: to land you a customer. Any mention of goals being fulfilled (besides their ease of maintenance)?
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer] How to Figure Out the Next Step in Your Career [Quiz]
    Each tip is paired with customized articles, ebooks, videos, and more that will help you score visibility for your work and bring value to your company. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. No five year plan? No problem.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 19, 2012
    [Customer] Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand
    Social media is the ideal tool for B2B companies seeking the deeper level of connection with customers and prospects that will build their brand and drive revenue growth. With that in mind, explore each social media platform as a unique venue and learn how your customers use that site versus others. Monitor Customer Sentiments.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Customer] How Intel Attracts More Than 2 Million Readers A Month
    If you’re too focused on new customers, you’re losing out on a lot of value with your current customers. By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Customer] How to Make Your B2B Content Marketing More Successful
    by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? Need more help?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • 6SENSE  |  WEDNESDAY, JANUARY 6, 2016
    [Customer] 6sense Hits 3X Revenue Growth in 2015
    As enterprises recognized the importance of customer visibility for driving demand and revenue, our sales team posted a breakthrough year closing December with 3X our annual recurring revenue (ARR). As we look ahead to 2016, it’s clear 6sense is well-poised to strengthen our market leadership and drive incredible success for our customers.”
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Customer] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Ask questions in Questions and Answers to get a feel for what customers and prospects want or think. Share useful articles and resources that will be of interest to customers and prospects. Request LinkedIn recommendation from happy customers willing to provide testimonials. Put your LinkedIn Account to Work.
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Customer] Get Me On the List! Whitelisting & Deliverability
    You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Customer] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. When weighing the value of an event, ask yourself these questions: Are my current and potential customers likely to be there too?
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Customer] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    Understanding the full customer lifecycle. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? Click here to sign up.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Customer] How to Measure Social Selling Results
    Organizations are changing the way they collect information and contact prospects and customers - 98 percent say they waste their budget each year on inaccurate contact data.  ( DataMyth.com ) With data being poured into in the Internet everyday, there is no way lists of contact information should be cutting it anymore for sales professionals.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Customer] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. clients, customers and prospects)? your insights and opinions, news, trends, and other concerns and hot topics) that is near and dear to your clients, customers and prospects. Let’s investigate.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Business Karma
    With my mind uncluttered by the day to day execution of my business plan, I can think about the philosophy behind what I am trying to accomplish, and what that means to my customers and my company. More than once I have sent a potential customer away when I could have convinced them to buy. love vacation time, absolutely love it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Customer] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Customer] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there is some collateral damage to this one-time overhaul. 
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Customer] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    Marketing Made Simple TV just does it very, very well – as demonstrated by the many happy customers above. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). World-class companies already use this service, including. Eloqua/Oracle.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] 6 Ingenious Microsites You Could Play With All Day
    In a world where much of personal banking become automatic, TD Bank markets themselves as a bank focused on a human-centric customer experience. Easily shareable, a single call-to-action, and it made their customers the stars. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Link ''em.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Customer] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Compel & Not Repel Customers on Facebook. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 10, 2012
    [Customer] New research shows Facebook impacting behaviors in formative years
    Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster. Perhaps he underestimated the problem. Not so fast. Numbers like “54%” don’t tell the full story.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How Lead Scoring and Nurturing Work Together
    The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. The characteristics should map to attributes and activities of your most desirable customers. Lead scoring can help. What’s lead scoring?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 3 Small Business Challenges and How to Overcome Them
    In order to stay competitive, your small business must create a customer-centric marketing plan that’s continually solidifying your relationships with your target market. VerticalResponse helps you reach out to customers with fresh content, engage them via social media, and stay ahead of the competition. Scaling & Staffing. Voila!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Steps To An Effective Social Media Strategy
    An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. to post content.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of May 12, 2014
    HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014…. 12 Contests on Pinterest (Practical eCommerce). Marketing Strategy
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 22, 2012
    [Customer] B2B Marketing, Meet the Law of Attraction
    If you engage them, you have a chance at converting them into customers. It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. What do they want and need? Are you “there” yet?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Customer] Stop Selling, Start Serving
    Let me know if in the new year you’d like to chat about Find New Customers , your goals for the new year and to see if Social Social might help you.” A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. know them, so I wrote back to thank him. ” Excuse me?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Customer] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Back on the market or going to market? Hot tips from Earnest! But hang in there!
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Customer] How do I track the source of phone calls?
    Sometimes the customer will not remember and give an inaccurate answer. (Human Sometimes the customers will lie because they don’t want to tell you. And it might be very interesting to analyze the situations where the customers forget or lie.). But they don’t. Their first idea was a good one.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Customer] 7 reasons an internal slide share library is an imperative
    Custom assembly, while necessary, requires time, effort and knowledge. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? Everyone manages PowerPoint.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Customer] How to implement a Video 1st content marketing strategy that drives action
    Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Forget about video! Take
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Customer] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Almost 1 In 3 B2B Marketers Say Their Content Is Too Company-Focused, Not Customer-Centric (11:22): Two surveys show that B2B marketers believe their content is still too company-focused and not driven enough by customer needs, MarketingCharts reports. Rants and raves include Coca-Cola, Target, and Gawker. This week’s show.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Customer] Example of an Elevator Speech You Don't Want to Emulate
    Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Customer] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in better customers. Usually it’s to convert more of your leads to customers, with the ultimate goal of driving more revenue. So what should you do? Absolutely.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Using Stories to Liven Up Your B2B Brand Personality in Social Media
    Every interaction, every communication between your company and its customers, employees, partners, investors and the media is expressing an aspect of this personality. Your customers have stories, too, and they’re more than happy to share. Your Customers’ Stories – how they use your products. It’s time to change that. Reliable?
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Customer] Competition vs. Collaboration: What to Do With Disengaged Employees
    typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. To read more content like this, subscribe to Sales.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Customer] Originality is Overrated. Do This Instead.
    When done with the reader in mind, guest blogging is a great way to diversify your content and give prospective and current customers some diversity in your messaging. Your Voice: Among the most successful companies, regardless of industry or size, brand voice – i.e., brand personality – is their strongest customer-retention tool.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    For my money, though, one of the most interesting social advertising tools on Facebook is the Custom Audiences feature, which allows you to remarket to people who have already visited your website by retargeting them with a customized ad when they go on to use the social platform. increase from 2014. But how do you get started?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Customer] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    The ascent of lead scoring parallels the evolving way that B2B customers buy. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided to sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Customer] You’ve hit marketing gold when the dog doesn’t bark
    It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. Let me explain, through an example. This was a clue.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Customer] Driving the Right Conversation
    The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by  Matthew Dixon and Brent Adamson , has become a modern sales playbook. In a 2015 follow-up book, “The Challenge Customer: Selling to the Hidden Influencers Who Can Multiply Your Results,” CEB addressed what it called the dark side of consensus.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Customer] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Follow-up Email: Thanks the customer for converting and makes recommendations for next actions, including reconversions based on complementary content. Cutting the number of steps to get to conversion will, duh, help you get more conversions. 3) Less Email Yields More Customers. That almost never happens, though. But only 19% do it.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Customer] The Necessity of Sharing with Your Competitors
    Sharing with your competitors and having open discussions is not only necessary online, it also opens doors to a much wider audience (of potential customers). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
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