NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
[Customer] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B.
BLUE FOCUS MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement. Rise of The Social Employee. What is a social employee?
B2B MARKETING TRACTION | FRIDAY, APRIL 13, 2012
[Customer] B2B Marketer: Have You Backed Up Your Marketing?
Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms?
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Customer] A 13-step crash course in digital marketing
Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 11, 2013
[Customer] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
The Guide walks you through how to develop and maintain your targeting strategy to enhance you prospect and customer experiences, and sharpen your marketing. by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Looking for more Targeting best practices?
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Customer] 12 Surprising B2B Marketing Spammers on Twitter
Unitag gives businesses a way to customize QR codes with your own embedded branding and design elements. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam. It’s simple.
SAZBEAN | TUESDAY, FEBRUARY 21, 2012
[Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
MARKETING ACTION | WEDNESDAY, MAY 8, 2013
[Customer] How (and Why) to Integrate Social and Content Marketing Efforts
There are all kinds of reasons to create a holistic marketing strategy, but here’s the most important one: It seriously enhances your customer’s experience. At the same time, you’re holding events and using outbound marketing to engage that customer and build a relationship. May 9, 2013 | 10 am PT | 11 am MT | 12 pm CT |/ 1 pm ET.
WINDMILL NETWORKING | MONDAY, FEBRUARY 17, 2014
[Customer] How to Use Social Media to Recruit Your Next Intern
Related Stories Native Advertising: How to Promote Your Brand While Wearing a Disguise Realtors: Instantly Improve Social Media Results How to Create and Optimize Pinterest Boards to Drive New Customers. Here is the story of a recruiter that uses two different ways to find an intern using social media.
ILLUMINATING THE FUTURE | SATURDAY, APRIL 10, 2010
[Customer] Leading Lights: Marketing and PR Strategist David Meerman Scott
We build trust, credibility and enthusiasm through our own direct communication with our prospects and customers. . We've been liberated to elevate our businesses and ourselves through the new tools of marketing. In fact, new tools mean new rules. We no longer need to rely on the media for attention and publicity. We are the media now.
WRITING ON THE WEB | FRIDAY, MAY 15, 2015
[Customer] SEO and Content Marketing: A Love Story
About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of webfia.com. Where and How They Met.
BIZNOLOGY | THURSDAY, SEPTEMBER 18, 2014
[Customer] 3 Lessons for marketers from the Ray Rice affair
The reason that the NFL is being excoriated everywhere is because their customers are everyone. If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. Think about this.
SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
[Customer] 5 Ways to Wow Your Prospects
Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal. Expediting : being sensitive to customers' time on long check-out lines, being proactive in helping speed the shopping process. Here's how they can do just that.
SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
[Customer] 5 Ways to Wow Your Prospects
Brand Experience : exciting store design and atmosphere, consistently great product quality, making customers feel they're special and that they always get a deal. Expediting : being sensitive to customers' time on long check-out lines, being proactive in helping speed the shopping process. Here's how they can do just that.
CONTENT MARKETING TODAY | THURSDAY, JUNE 17, 2010
[Customer] How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules
That’s exactly what’s driving so many millions of customers to mobile devices of which the iPad may be the perfect prototype. But for many of you and for many of your customers, the use of computing devices is primarily: to connect and communicate wherever we are whenever we want. 400MM Android. 12MM iPad (in just 6 weeks).
ANYTHING GOES MARKETING | SUNDAY, JULY 4, 2010
[Customer] Tips to Improve How You Segment Your Database
During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. On the initial email newsletter you receive when you provide your email address, you are encouraged to customize future newsletters by selecting the topics that most interest you. Hi everyone.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 13, 2014
[Customer] The business case for cheating your way to social media superstardom
In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. Faking your way to superstardom. Numbers matter. In the short term. Agree?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 13, 2011
[Customer] Social media pioneer says technology will transfom education
It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
HUBSPOT | THURSDAY, JULY 14, 2011
[Customer] How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]
Educating referral sources on your ideal customer. Companies who receive a lot of referrals (60-80% of their business) focus on creating a great customer experience first. Then the happy customer becomes their lead generation machine. It's not features, benefits, great customer service, or price. Podcasting.
E-QUIP | WEDNESDAY, JULY 16, 2014
[Customer] Three Value-Adding Strategies
The more value delivered to the customer, the more value is typically returned (in the form of revenue, profits, loyalty, etc.) to the provider. The management mandate seems clear: Find ways to create more customer value than your competitors. Provide distinct, valued customer experiences. Value drives business success.
DIGITAL VOICES | TUESDAY, JULY 16, 2013
[Customer] Vine vs. Instagram Videos – A Colossal Battle for Brand Dominance
Vine’s six-second looping stop motion videos were captivating users and creating new opportunities for brands to engage with customers. Honda has responded to customers tweets using real-time Vine videos. The unique format challenges content producers to be relevant and entertaining in 6 seconds or less.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 10, 2011
[Customer] Enhance Your Trade Show Presence by Utilizing Social Media
Conduct video interviews with customers or distributors. For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space? recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts.
CMO ESSENTIALS | MONDAY, NOVEMBER 10, 2014
[Customer] How to Create a Sales Enablement Culture in Your B2B Company
Sit down both marketing and sales in one room, and have both departments map out the customer journey together, including buyer personas, and delegate the responsibilities of each department along the way as well. This shift is causing some companies to hire for sales enablement positions. Hold a sales journey pow-wow. CMO Insights Trending
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 23, 2014
[Customer] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only four. billion industry by 2016. And it works. The
HUBSPOT | MONDAY, JUNE 21, 2010
[Customer] 5 Steps for Curating B2B Content
It's picking the best content from around the web and sharing it with your prospects and customers for the same reasons that you create content: to educate them, to engage them and attract more customers. Curate content on a topic that matters to your customers, is specific to your customers, and for which people will come to you.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 14, 2014
[Customer] Strategies to help your business overcome information overload
Integrating channels to present one message to your customers is a key idea. Integrating channels to present one message to your customers is a key idea. ” A study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. What are you going to do about it?
B2B MARKETING INSIDER | THURSDAY, APRIL 26, 2012
[Customer] The Most Important Words In Social Media
He talks about how it is not the company with the biggest budget who will be successful in the new business climate of social interactivity, but it is the company who cares the mos t about their customers and makes them feel like they have a personal connection with a brand that will succeed. ” ~ William Shakespeare. ” I said.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 5, 2011
[Customer] How Big Is the B2B Marketing Automation Industry?
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print.
VIDYARD | MONDAY, DECEMBER 29, 2014
[Customer] The Ultimate Countdown: 10 Best Video Marketing Examples of 2014
Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013. TD took their own spin this year and magnified the reaction of the few customers who were thanked so graciously by capturing it on video. 5. So sit back, relax…no wait, take notes! View it here. 7.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 23, 2012
[Customer] The Gambler - 3 B2B Lead Generation Lessons I Learned at the Poker Table
Great marketers also need to be able to read their customers or prospects tell and be able to react. By using marketing automation tools, marketers can read their customers buying language and understand if the buyer is in an awareness stage, or if they are discovering what options are available. The same is true in B2B marketing.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 11, 2014
[Customer] 3 Tips for Creating Great Posts on LinkedIn and Facebook
If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Is it controversial? Tips: 1.)
HUBSPOT | THURSDAY, SEPTEMBER 5, 2013
[Customer] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
We’ve all heard that social media has empowered customers. Their customer service is horrendous.” -- was aimed at people who follow the British Airways account on Twitter. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. His tweet -- “Don’t fly @British_Airways.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Customer] A Beginner's Guide to Retargeting Campaigns
Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. This will allow you to create a customer list by uploading a.CSV or.TXT file and you can sort by user ID''s, phone numbers, or emails (which we recommend).
VOICE-BASED MARKETING | TUESDAY, JUNE 24, 2014
[Customer] What You May Not Know (or Forgot) About Google Universal Analytics
It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
VIDYARD | FRIDAY, MARCH 14, 2014
[Customer] 6 Proven Ways to Become a Powerful Video Storyteller
You can personify your customers’ pain points and make their frustrations come to life in your videos. This customer-focused approach is key and this video by SAP is a great example. Let me guess. You’d get into the video marketing game if only you had a terrific idea. Personify a product or the problem. Compose a song.
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
WRITTENT | MONDAY, SEPTEMBER 22, 2014
[Customer] 15 Storytelling Techniques
How do you plan to engage your customers in the future? Use Your Customer Persona. Your buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
MARKETING GENIUS BLOG | THURSDAY, MAY 19, 2011
[Customer] Marketing Automation Buyers: State of the Union, Part II
Too often, customers take an “all or nothing approach to MA and are encouraged by vendors who jack up prices by loading on features and pad margins with lots of services. Buyer The eye-popping result was that more than 50% of marketing users say they have not realized the full value of their investment in MA. Why is this? Digg this!
HUBSPOT | TUESDAY, DECEMBER 18, 2012
[Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
FEARLESS COMPETITOR | MONDAY, FEBRUARY 6, 2012
[Customer] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar
Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. About the Speaker: Jeff Ogden is the President and Founder of Find New Customers “Demand Generation Made Simple.” He also is the Host of Mad Marketing TV – a weekly marketing show sponsored by Act-On Software.
HUBSPOT | THURSDAY, APRIL 29, 2010
[Customer] Calculating How Much Website Traffic You Need to Hit Your Monthly Revenue Goals
bunch of prospects, customers and partners have started using it. Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound marketing , I realized I needed to simplify it. Connect with HubSpot
VOLACCI | FRIDAY, JULY 26, 2013
[Customer] Your Business Needs a Newsletter!
One of the most effective marketing tools that''s out there, newsletters can consistently reinforce your branding, bring in more customers, and increase your sales tremendously. Regular communication with prospects, leads and customers is essential to establishing brand trust. Newsletters are easy. Newsletters are effective.
INBLURBS | THURSDAY, NOVEMBER 17, 2011
[Customer] Inbound Marketing the Easy Solution to get endless Business Leads
Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). • 41% of people using LinkedIn for marketing have generated business from it (Hubspot). Still there are companies which do not act in this medium.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Customer] 6 Reasons to Embrace Social Media Today
Here are the six reasons that dictate your need to begin social media marketing now: Your customers are using it to make buying decisions. The real investment will be in time and thought required to craft a content marketing strategy which provides valuable information to your customers and prospects. Not next week. Not next month.
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Customer] The Best Marketing Conferences Of 2015
The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Let me know if you’ll be there?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Customer] Real Examples of Social Media ROI
Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
B2B MARKETING INSIDER | MONDAY, MAY 3, 2010
[Customer] Why am I in Marketing? | B2B Marketing Insider
But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. The customer has the power, and we need to listen to and explore what they really want.Thanks again Michael, I will be looking forward to future posts!
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 27, 2010
[Customer] Maximizing the Time Value of Content
But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? In the early stages of the customer lifecycle, the prospect’s time and attention is the most important asset the company seeks to get from the prospect. We all know about the time value of money.
VOICE-BASED MARKETING | FRIDAY, JANUARY 23, 2015
[Customer] Feature Friday: Choosing Your Broadcast Type
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. Calling out to thousands of customers would take too long!
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 5, 2012
[Customer] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
And – like any ad-selling business, the customers are not necessarily the members that make up their network. The paying customer of this product are the other organizations and businesses who buy ads, making this akin to a B2B relationship. You should definitely check out Jesse Noyes’ 10 fast facts about Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 20, 2013
[Customer] Are businesses failing to find an ROI in social media? Another view.
This was a survey of 1,200 of Manta’s own customers. And There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. USA Today.
EARNEST ABOUT B2B | MONDAY, JANUARY 12, 2015
[Customer] Raising brand awareness and driving leads with HR & Recruitment Execs
So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. This formed the beginnings of a customer database allowing us to start the makings of an ongoing lead nurture campaign. OK, so here’s the scenario. Question. Aggressive? Sales Driven?
SAZBEAN | SATURDAY, APRIL 6, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
MARKETING INTERACTIONS | TUESDAY, FEBRUARY 22, 2011
[Customer] B2B Marketing Needs People Geeks
To me, this means: An individual relentlessly focused on knowing the people (prospects, influencers, customers) their company serves so well that they could become great friends having engrossing, unending conversations that always provide mutual value. pink11 @theitskeptic : "we have tech geeks & process geeks. We need people geeks."
EB2BLEADS | TUESDAY, JULY 19, 2011
[Customer] Nurture Leads As You Would Your Business
With sales teams avoiding the follow up on leads from marketing due to issues with their sales readiness a gap has developed in the customer acquisition cycle resulting from low lead to sale conversions, poor follow up and a lack of clarity about what a lead actually is. Who are your ideal customers or buyer personas.
BIZNOLOGY | WEDNESDAY, JULY 9, 2014
[Customer] How to sell your SEO strategy & get buy-ins across the enterprise
Additional broad-stroke challenges for many online businesses may include: enhancing customer engagement and user experience. enhancing customer engagement and user experience. develop an ambassador community of loyal customers. How quickly are you able to define your SEO strategy? So how do we bridge this gap?
WEBBIQUITY | TUESDAY, SEPTEMBER 7, 2010
[Customer] Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
To make sure you have the right content consider what goes through a potential customer’s mind as he or she makes a buying decision. Day 15: Email recent customer success story, in related industry if possible. Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing. Planning. Execution.
EMAGINE B2B BLOG | TUESDAY, DECEMBER 30, 2014
[Customer] How Amazon Web Services Is Taking Over The Cloud Industry
With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources. The service was designed for 99.99% availability, and carries a service level agreement providing service credits if a customer’s availability falls below 99.9%. Well, thanks to Amazon Web Services (AWS), now you can!
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Customer] Choosing the Right Social Media Platform
Knowing who your customer is, what sites they use, and how do they use them, will only help you reach your target audience, in a more direct, targeted way. Just because Pinterest is today’s fastest growing** social site, doesn’t mean your customers are there and active. Facebook, Twitter, Pinterest, Linked-In, Google+ and StumbleUpon.
CLIENT BRIDGE | WEDNESDAY, MARCH 16, 2011
[Customer] Marketing Strategies to Maintain Your Online Reputation
The blogosphere provides customers with the opportunity to evangelize your product/brand if they have a good experience. Customers really want to hear from your employees. Transparency is about sharing with your customers who you are without spin. Use a team approach to blogging. View Original Article
MARKETING EDGE | SATURDAY, MAY 23, 2009
[Customer] Embarq –ing on Social Media at a Fortune 500 Company
Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. Linda O’Neill, Customer Service General Manager, @lindaoneill. Time 8:38.
B2B LEAD GENERATION BLOG | THURSDAY, FEBRUARY 10, 2011
[Customer] Yes, you’re in the right place
We now have within our reach the ability to engage more customers in a much more meaningful way than ever before. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity.
HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2011
[Customer] 9 B2B Mobile Marketing Mistakes to Avoid
With this in mind, sending text messages to your B2B customers can create a more personalized approach, reinforcing your personal relationship and increasing customer loyalty. The best text message campaigns include a call-to-action and are clear to the customer. However, do not bombard your customers with daily text messages.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 3, 2014
[Customer] In marketing, authenticity is the new black
“How can we get our customers to think we are authentic?” Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
B2B MARKETING TRACTION | WEDNESDAY, MARCH 27, 2013
[Customer] B2B Marketers: Why You Should Set Your Brand Free
In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Customer] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
remember being really fascinated with the American Greetings ''Creat-a-Card'' custom greeting card machine that showed up one day in the store. And ultimately, I learned a major life lesson about customer support: Some customers will never be happy, but you must always remain positive.". What did they do there? Follow @jbigay.
CMO ESSENTIALS | WEDNESDAY, NOVEMBER 19, 2014
[Customer] Planning for 2015: Stop Making Stuff to Make Stuff
This capacity issue is a challenge as content itself is now a critical lynchpin to marketing success, with better conversions and customer acquisition cost hinging on the ability to execute content well at scale. Oh, and all that measurement we need to wrap up to show off our good work in 2014. It’s time, people. What is missing?
B2B MARKETING INSIDER | MONDAY, APRIL 13, 2015
[Customer] 5 Storytelling Lessons From Game of Thrones
This emphasis on custom visual content, and its optimization, is one of the major reasons behind GoT ‘s content marketing success, which makes sense when you consider that tweets with photos are 94% more likely to be retweeted. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Twitter.
TOMORROW PEOPLE | WEDNESDAY, OCTOBER 24, 2012
[Customer] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
It also allows you to engage with your customer base, while expanding it through referrals and recommendations. Building customer relationships. Not only will you find many of your existing customers are already participating in social media, but they''ll also be talking about your products or services. Winning new customers.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 25, 2013
[Customer] Improve Your B2B Social Media Planning
B2B Marketers Need To Get Real About Social Media and Customer Engagement. B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively.
WEBBIQUITY | TUESDAY, OCTOBER 25, 2011
[Customer] The 4 Critical Elements of an Effective Business Website
The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Is it easy to add meta tags and customize page URLs? It’s like planning a large event or party in your home. Graphic Design. Content.
WEBBIQUITY | TUESDAY, DECEMBER 17, 2013
[Customer] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
Interviewing Steve Miller (the marketing consultant, not the 80s rock star), Gary Kane presents and explains the 10x10x10 model for content marketing, starting with: “Write down the 10 most frequently asked questions from your customers.” So it is with Content Marketing Week. What pitfalls should content marketers avoid? How I.T.
MODERN B2B MARKETING | THURSDAY, MARCH 19, 2015
[Customer] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
When your marketing team is growing, there comes a point at which you can no longer manage 1:1 connections with customers using the manual tools you have available. Can you look at a list of customers and prioritize them based on fit and likelihood to buy? What exactly is marketing automation and why do you need it? It’s pretty simple.
WINDMILL NETWORKING | TUESDAY, MAY 22, 2012
[Customer] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
What a beautiful thing it is to be able to draw customers toward your business, instead of relying on broadcast or one-way communications mediums to build brand impressions. Social businesses have a significant competitive advantage, as they keep pace with today’s market. And, 43% of U.S. This process is often called Inbound Marketing.
B2B IDEAS @ WORK | WEDNESDAY, MAY 19, 2010
[Customer] Marketing Automation for the Inbound Challenged-Part 3: Vendors I
It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. This is your chance to set the record straight! In the meantime, share your thoughts!
CONNECT THE DOCS | TUESDAY, SEPTEMBER 14, 2010
[Customer] Defy Gravity: Propel Your Business to High-Velocity Growth
She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. After that there was another two months of editing and proofing, then the custom book layout and design, as well as creating the cover. They had served over 1M customers by 12/2000. read so much.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Customer] B2B Experts: The Difference Between Social Media and Content Marketing
Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
VERTICAL RESPONSE | TUESDAY, AUGUST 19, 2014
[Customer] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
While these tools aren’t as robust as the big guys who have PR agencies and corporations as customers, they’ll get the job done, especially if you’re a smaller business. You can customize how often you want to be alerted (as it happens, once a day or once a week), what sources (news, blogs, videos, etc.), Cost: Free.
MARKETING ACTION | THURSDAY, FEBRUARY 12, 2015
[Customer] 3 Surprising Ways to Succeed in Social Media
Here’s an example of a post from a Likeable customer, who with just a couple dollars reached 1,147 people using our Turbopost, turning every single post into an ad. Better yet, how can you get your customers to tell your story for you? Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. My wife.
DIGITAL B2B MARKETING | TUESDAY, JANUARY 10, 2012
[Customer] Buying B2B Email Marketing Lists: Challenges and Recommendations
Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Buying email marketing lists.
WEBBIQUITY | TUESDAY, APRIL 5, 2011
[Customer] The “Social Media Certificate” – Smart Move or Scam?
for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
WEBBIQUITY | THURSDAY, SEPTEMBER 30, 2010
[Customer] How to Write a Social Media Policy
Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Improve customer service? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Be respectful. Wikis. Blogs.
MODERN B2B MARKETING | THURSDAY, OCTOBER 2, 2014
[Customer] Best Practices for Mobile SEO
Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
SAZBEAN | TUESDAY, MARCH 22, 2011
[Customer] Conversation, The Missing Piece of Most Social Media Marketing
Conversations are what create a personal link between you and a potential customer. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Would you buy something from them?
B2B LEAD BLOG | WEDNESDAY, JUNE 20, 2012
[Customer] Filling the Page (Purposefully): Great Ideas for Content Creation
With the combined experience and knowledge within your team you’ll have miles of content that can be crafted into ideas and tips your customers and prospects could appreciate. Think a great Customer Care win, an unexpectedly well-performing campaign, or insights from your executive team. That post is here. Love this one.
ENGAGE | MONDAY, MARCH 14, 2011
[Customer] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. And if you don’t? The winners in each quadrant?
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Customer] Which Types of Form Fields Lower Landing Page Conversions?
The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Analyzing over 40,000 landing pages from our customers, I first looked at how conversion rate changes as the number of fields on a landing page increases. Register now to reserve your spot. Connect with HubSpot
LEADERSHIP | FRIDAY, FEBRUARY 14, 2014
[Customer] Must-Know Strategies That Boost Your LinkedIn Engagement
By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task. Quick Guide To Finding New Customers On LinkedIn. To receive a list of new prospective customers, use “save search.”. Consider your status updates.
B2B MARKETING INSIDER | TUESDAY, JUNE 16, 2015
[Customer] Content Marketing Manager Job Description
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Customer] So…What’s the Relevance of the Marketo IPO?
Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, OCTOBER 24, 2011
[Customer] Are You Losing Your Prospects at Hello?
If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. In small groups, they rated common value propositions that sellers could use when prospecting for new customers.
FATHOM | FRIDAY, OCTOBER 24, 2014
[Customer] Manufacturing Team Solders for Kids!
Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. In the end they look like new or close to it!
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 27, 2012
[Customer] Relationship Selling: Not Dead Only Different
Relationship selling was built on time, trust, and customer service. Over the last couple months I have read four or five posts discussing relationship selling and the fact that it is dead. Transactional selling was replaced by relationship selling, and now that has reached its end of life. So what has replaced relationship selling?
MARKETING INTERACTIONS | MONDAY, OCTOBER 5, 2009
[Customer] Sales Executive Enablement Summit - John Aiello
John shared a story about how Savo Group's customer, Unum , is using their platform as a holistic showcase for competitive information. " Customer-Relevant Information and Data: Salespeople need to be able to "speak" customer data in a way that's relevant to the customer. Formal content. And more.
WINDMILL NETWORKING | MONDAY, NOVEMBER 19, 2012
[Customer] Merging Mobile and Social to Humanize Your Brand
By taking advantage of the flexibility mobile offers , combined with the wealth of information sharing and connectivity of social platforms, there is no limit to the relationships you can create with customers; that is, unless you create one. Never before has the ability to humanize been so accessible, thanks to mobile devices. Live Tweeting.
LEAD VIEWS | TUESDAY, JANUARY 17, 2012
[Customer] Top Challenges Content Marketers Face
Unfortunately, owing to deadline pressures and customer demands, content marketers do not research enough which results in mediocre output. Content maybe king, but the customer comes first: Creating content that resonates with the reader continues to be a big challenge for content marketers. Is producing quality content a cakewalk?
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Customer] Marketing automation services are the rocket, but content is the fuel
Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Increasingly, the “what is content marketing?”
INBOUND SALES NETWORK | FRIDAY, APRIL 26, 2013
[Customer] You Cannot Sell Without A Buyer!
Companies can use buyer personas to clarify the goals, concerns, preferences and decision processes that are most relevant to their prospective customers. Your product or service most likely meets your customers'' needs, the problem is, they probably don’t realize how it solves their problems. The who in this case is your buyer.
PUZZLE MARKETER | THURSDAY, OCTOBER 25, 2012
[Customer] 5 Tips for a Fantastic Marketing Conference
Although the event may be about customer appreciation, you have to remember you are a business that needs to make money. There is no better time to adding extra value to your customers than on the high of a great event! The event pulled together 4,000 marketing clients and industry thought leaders all learning together.
SMASHMOUTH MARKETING | MONDAY, JULY 19, 2010
[Customer] B2B Demand Gen Week in Review July 12.16
Are you truly providing anything that will differentiate you from your competitors, over the thousands of other messages out there your customers are possibly engaging with?". The originality of this type of content marketing is refreshing. People like Slash understand that they need to be seen. What did we miss?