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  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Customer] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    If you don’t jump on different things – like Social Media – that show promise, you may end up in a struggle to retain your current customers and fail to gain new ones that are unaware of your business and what you can offer them in quality workmanship, good service and competitive pricing.” Not bad for a $125 total investment.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Customer] Want to Create Innovative Content? Do These 3 Things
    As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. ” So What Do Those Terms Mean?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    The two biggest challenges marketers cite in content marketing are producing quality content that “engages prospects/customers” (41%) and producing enough content (20%). Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Customer] How to Research Blog Topics: A Step-by-Step Process
    If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Are your readers or customers talking about this topic?
  • BIZNOLOGY  |  TUESDAY, MAY 15, 2012
    [Customer] Why you too should be social media slutty
    Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Customer] An Introductory Guide to Improving Your Local SEO
    Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. 3) Develop a system for building customer reviews. Your customers may be new to giving Google+ reviews online. On-Page Signals. 1) Set Up Your NAP. 5) Yelp.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Customer] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.  Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. know, music to your ears, I’m sure.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Customer] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. We take this same philosophy when working with our customers. As I said earlier, collaboration is a driving principle behind RPM.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Customer] How to Embed a Facebook Post [Quick Tip]
    Note: HubSpot customers can also simply click Insert --> Media.). When I checked out Facebook''s post about embedded tweets, they said, "Currently, you cannot customize how Embedded Posts are displayed on your page. 'A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. It''s okay, we''re not mad.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Customer] How McDonald’s Uses Video to Bust Myths About The McRib
    Apply This Tactic: If you’re interested in trying this strategy with your own content, customer interviews lend well to this format. If your software product comes at a high price point, have one of your customers explain the dollar-for-dollar returns they see since implementing your solution. Pressing Play on Pop Culture.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Customer] 12 Critical Elements Every Homepage Must Have [Infographic]
    As an added benefit, I’d also highly recommend getting a free marketing assessment to receive a customized analysis of your website so it's more tailored to you. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.  No more. These days, the sales person has lost control.  But there’s more. 
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Customer] Data Obesity - the next big corporate epidemic?
    Similarly, early CRM systems were IT driven and did not take into account how sales people entered and used customer information.    These problems were eventually solved in many companies in subsequent cycles but not after much money had been thrown at the problem and time wasted.    . Not so for a lot other companies.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Customer] B2B telemarketing: An interview with Michael Brown
    The more closely the two collaborate; the better off everybody is… including your customers. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Cold callers call to pitch.
  • SALES LEAD INSIGHTS  |  MONDAY, AUGUST 31, 2009
    [Customer] Want To Generate More Leads? Leverage Your Prospects’ Five Senses
    When Garth Johnson, EVP North America for Fotolia, heard that I recommended his company, he offered to give my customers, readers, seminar attendees and business friends 5 free credits to give Fotolia a try, and 30 percent extra credits whenever you buy more. Sight: Many of your prospects process information best visually.
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Customer] Integrated Marketing is back–it’s the new SEO
    Remember integrated marketing is about creating unified, customer-centric messaging. Great content makes for a great user experience and that is what “putting the customer first” is all about. 'Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. Social media. Links.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] 10 Simple Steps to Get Started with Content Marketing
    Ask yourself these questions: Who are your prospects and customers? It is also important to make sure that you have content that addresses your prospects’ needs at every stage of the buying cycle, as well as content geared for your existing customers. Your prospects and customers should view you as a valuable resource on social media.
  • FUNNEL FOCUS  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
    Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. They likely create a workaround.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 17, 2011
    [Customer] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] Being Negative in Social Media is Plain Old Bad Social Business
    Here’s a good analogy: When I recently called a major telecommunications carrier for customer support, the woman who answered the phone said, in a spritely voice, “I’d love to help you out. Negativity encourages distance between your brand and the public at large, customers or not. How has your day been so far?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Customer] A proud American company that never understood digital
    Their services include free, unlimited storage and 100 percent customer satisfaction guarantee. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation. The name. The technology.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 2, 2015
    [Customer] Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
    in the business of transforming commerce by helping businesses unleash the power of conversation to optimize marketing, grow revenue, and delight customers. But if you want to differentiate your company today, you have to do it the old-fashioned way: you have to talk to your customers. 'It’?s time to start a revolution. wrong.
  • MARKETING INTERACTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Customer] The Myth of the Magic Bullet for Content Marketing
    Interviews with customers. I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. That's right.
  • BIZNOLOGY  |  FRIDAY, JUNE 29, 2012
    [Customer] Why you shouldn’t bring your social media (completely) in-house
    Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Kudos, but seriously a truly exceptional example.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, FEBRUARY 3, 2012
    [Customer] Why product knowledge is important for your business
    All too often individuals or businesses design the perfect website, they take the time to go through every minute detail to ensure that they have all the accurate product information for their customers, with the latest gadgets and technological wonders to go along with it. The same principal can be applied in today’s internet world.  Sales
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That sounds ominous.
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Customer] 4 Reasons Why Facebook Stinks for B2B Marketing
    It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. Recently, I was preparing a workshop on social media for an ITSMA client. We don’t see the value of it for B2B and we want it off the table. Why not? Relationships, right?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Customer] Why You Need Social Media Followers Who Won't Ever Buy
    So even if that original follower of yours never becomes a customer himself, that doesn't mean one of his followers who saw your content because of him won't. Those people who shared your content may never become customers of your dog grooming business themselves, but someone who finds your article in search because of them might.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] 4 Mistakes You Are Making With Your Case Studies
    asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. Well executed they can solidify and clarify your benefits in the mind of your prospect.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Customer] Unique Selling Propositions Are a Myth
    You know, the kind that stand out so people notice them” , Sam offered.   “Are you planning on giving a brightly coloured truck to each customer? But if he really wants to do something unique he will stop fussing about what makes him seem different to a customer and go do something that really is different and creates revenue.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 2, 2008
    [Customer] YouTube - What is LinkedIn? Part 2
    URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). Loading.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] This Brand Ambassador Program Goes Against the Grain
    It also claims to have more than 200 retail customers, including Sprinkles Cupcakes and SitnSleep, although I couldn’t find any mention of Social Rebate on either of their websites. Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. Not really. Related articles.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 23, 2009
    [Customer] Savvy Week in Review - October 23
    Custom Publishing Budgeting - by @juntajoe The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Customer] What makes a blog tick? An insider’s guide to audience connection
    Tuesday: Five ways to use social media in sales even if your customer is not on Facebook. By paying exceptional, regular bloggers, I know I can count on at least one day a week that a trusted colleague is in charge of the blog so I can give full attention to customer stuff. Tuesday:  Few brands driving online influence and advocacy.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 5 Deadly Twitter Sins to Avoid
    Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. It's polite, and it builds up customer and prospect relationships. Be personal with your tweets, always interact, and never leave a customer without a response.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Email Marketing.
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Customer] Viral Marketing in B2B - It Works!
    B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer] Green Marketing: Be Careful What You Say
    'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Such marketing is particularly effective with Generation X. Hilfer graduated with honors from Yale College and Harvard Law School.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Customer] B2B Technology Buyers Share Their Content Preferences
    webinars, product tutorials/demos, marketing videos, and customer testimonials) All respondents were responsible for either making or influencing B2B technology purchases for companies of all sizes. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. You can download it after registering.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Customer] Are you leveraging “in-the-moment” marketing?
    Traditional media: Take out an ad and hope customers buy stuff. New media: Watch real-time customer, prospect and competitor behavior and react as it is happening. For example: Authorize employees to solve a customer Twitter complaint on the spot. Listen for un-met and under-served customer needs and adapt accordingly.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Customer] B2B Websites: How To Generate More Leads
    The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    [Customer] Swish! How The Phoenix Suns Used Fan History To Drive Sales
    Our biggest objective was to make it as customized and therefore as personalized as ever,” said Andrea Lechner-Becker, Marketing Database Coordinator for the Suns, told me. If a customer previously bought tickets from a seating section that had been discounted, they were directed to the cost savings. by Jesse Noyes | Tweet this.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Customer] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    CONTENT MARKETING HACK #21   - Never write down to your prospects and customers. Instead of obsessing about content that helps your business; focus on content that is helpful to your prospects and customers.”. Think about empathizing with your prospects or customers. There’s just one problem.  need to look into it.” 
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 9, 2009
    [Customer] Savvy Week in Review - October 9
    How to Develop Customer References Keep this list handy! Andy Beaupre outlines 15 proven ways to draw customers into a reference program. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors. Long Live Idea Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Customer] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
    Do the educational sessions, customer presentations, the celebration of success at The Markie Awards — and lots more knowledge exchange — change how well we market? With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Customer] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    These same types of questions came up on a customer call I had earlier this week. 'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  2.What are the best ways to engage my audience with social media.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Customer] When is Email Deliverability Like a Fine Wine? [CHART]
    took a look at customers who joined us near the end of 2011 and normalized their data to show them all progressing over the same relative start time (month 1, month 2, etc.), by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age.  When is Email Deliverability Like a Fine Wine?
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Customer] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. Facebook is suitable for using comments to engage with customers. Why do B2B leaders use social media? 35% expect inbound leads to boost revenue. Twitter.
  • DIGITAL VOICES  |  TUESDAY, JANUARY 21, 2014
    [Customer] How to Use InDesign for Online Projects
    Here you’ll be able to customize and make laying out your page easy and efficient. See options below: You can assign your hyperlinks a character style, give them a rectangular outline, highlight (different look for when the hyperlink is clicked) as well as customize the look of your rectangular outline. reversed my gradient.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] 7 Examples of Innovative B2B Content Marketing
    to attract customers to you. More than 40% of customers who opened a Kinvey account first converted on a content offer. Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration and honestly empathetic to attract customers to you. Packed with utility. Kinvey ebook.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 12, 2012
    [Customer] It’s all about the lead
    Leading the pack is email marketing – 42% name email as one of their most effective lead generation channels when targeting new customers. . Marketing still plays second fiddle to sales in B2B organisations. . Fair enough.  After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus. The solution?
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Customer] Do you have all the pieces of your business puzzle?
    Recently, MarketingSherpa put out a fantastic article on how Opsview, a LoopFuse customer, went through the implementation process and ended up with a 178% increase in deals. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. The business puzzle. How to put it together.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 24, 2012
    [Customer] The New Boundaries of Targeting for B2B Marketing
    Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. Here are three of the opportunities I am watching.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Customer] Mobility and why it matters
    Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services. billion. Position.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] The Ultimate Cheat Sheet for Awesome Marketing Emails
    Experiment with how you customize your email's sender name, and consider making it come from a real, living, breathing member of your marketing team to make your email messages more personal. Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. So, why not break it down?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] Taking Your Team to the SEO Super Bowl
    They’re essential for reaching new customers, they’re exciting for everyone involved, and they also make for great links. Get customers talking. Your customers are your best assets. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. Personnel Changes.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] B2B Marketers: How Much Time Should You Spend On Facebook?
    Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness? Branding?
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Customer] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries,  Tweets and other social networking topics. Tweet.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 3, 2010
    [Customer] How to Use Google for Market Research
    In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries,  Tweets and other social networking topics. Tweet.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Customer] 14 Essential Elements of a Flawless Product Launch
    What is the series of steps that your typical buyer takes on the path from knowing zilch about your brand, to becoming a customer? 10) Make sure your launch is customer-focused. In many cases your launch will have as much impact on new revenue from existing customers as it will on revenue from new customers. session.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] In marketing, authenticity is the new black
    “How can we get our customers to think we are authentic?” 'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Customer] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    They didn’t really pay attention to its value until we worked with them one on one and showed them, ‘Hey, this is your customer and here’s what he’s been doing, with a full screenshot of all of his activity.’” Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Levy says.
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Customer] Successful Marketing Always Has a Return
    Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation.
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Customer] How should B2B content differ for Business and Technical Decision Maker?
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blogs.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    This presents the need for marketers to integrate their channels for a uniformed customer experience. 'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Chief Marketer. Via CMO.com.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Customer] Lead Scoring: What’s Hot and What’s Not
    Just to be thorough, I’ll mention relationship scoring, such as previous relationship (ex-customer, etc.) How are your existing customers behaving? by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Customer] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
    Opt Out Customers Do not continue to retarget someone after they have converted. The experience Jure Klepic commented on last week (see his comment ) indicates Hostgator isn’t thinking about how to identify customers. Online Marketers are Creepy , but they don’t have to be! As a marketer, is this too restrictive?
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 25, 2009
    [Customer] Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
    Customer feedback/dialogue. The lesson to learn is that Twitter/social media use seems to be an evolutionary process, from: listening/learning, to PR and push messaging, then to branding/education, followed by customer community feedback, dialogue and finally sales/sales influence.  Traffic generator. News feed. Welcome!
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Customer] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    Marketing technologies that work with tag management solutions ( cough Ifbyphone cough ) provide customers with one set of JavaScript to make up a tag for its capabilities. Anyone work for an agency and find themselves juggling several customer websites at once? That sounds exhausting. Tag Management and SourceTrak. You deserve it.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Customer] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.  Consider performing a buyer persona audit to ensure your content and message resonates with your customer’s needs. 'Happy New Year!   Content Marketing. Create an editorial calendar.  Get to it! .
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Customer] Industrial Marketing Company Celebrates 25 Years in Business
    It’s good to meet someone who understands our engineering and industrial customers and won’t be learning at our expense.” How could I ignore the “voice of the customer” (VOC)? April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! had read an article in Inc.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [Customer] How Sales (and Marketing) Is Like Dating
    First men ask for the number, just as the marketer might ask for personal information in exchange for a valuable resource or custom pricing request. The buyer becomes a customer. If the customer gets bored or is taken for granted, she will look elsewhere. 'Buyers and sellers. Interest in a product/service. Closing. Research.
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Customer] Why You Need To Master Digital Marketing [Video]
    Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment. Senior management needs to approach digital differently. Digital Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Smart Business Blog Linking: Top 25 Content Marketing Blogs
    ” “No matter where you go, you see how content marketing affects business and customers alike. 'Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] Why Your Social Media Strategy is Failing
    Or, is your goal to create leads and customers from social media? Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He's helped thousands of companies generate revenue through social media marketing. He said perhaps the biggest problem he sees with business social media is this: failure to plan. That is bad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Customer] Always measure your social media effort. Except when you shouldn’t.
    Does it do so in ways that are beneficial to the customer or in ways that benefit the company in the short term but cut its throat in the long term? Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. Social media measurement. This is a seemingly simple issue, with a complex point.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Marketing Showdown: How to Reach Gen Y
    At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. You already care about how customers  interact with your brand on social media , and you should pay special attention to Generation Y. If The topic of our showdown was employment at start-ups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Customer] How the physics of social media could kill your marketing strategy
    How do you fend for your piece of your customer’s mindshare in the face of this information tsunami? There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. 1) The amount of available information is accelerating.
  • HUBSPOT  |  FRIDAY, MAY 20, 2011
    [Customer] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
    "In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Search Engine Optimization. Social Media.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Customer] 10 SEO measurements every marketer should know
    Conversion : The #1 business requirement of your search campaign is to get customers to take the action you want. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Customer] Do Those Holiday Emails Really Get Read? [CHART]
    It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. Are they well received? Here is what I found: Two weeks ahead of the holiday break is the most popular time to send.
  • CK'S B2B BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] B2B Mobile Marketing: Featured In BtoB Magazine Article on Mobile Engagement
    My contributions urge marketers to develop  engagin g advertisements that focus on their customers’ needs. You have to engage the customer and do something that's uniquely suited to the mobile environment.”.  “Their mobile ads linked to customer stories about how UPS helped them,” she said. Mobile
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Customer] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Customer] Critical Rules for SEO Success in 2015
    Your customers, and the keywords they are most likely to use to find what you sell. The interests, concerns, fears, and desires of your customers. Knowing these things will let you target your customers with content they will want to find when they search. In short: You are creating content for your customers and prospects.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Customer] SEO is for Suckers
    When done effectively and mapped to how your customers buy, this can become your greatest lead source for most B2B companies. But remember, it’s not about creating content for the GoogleBots, but rather it’s about creating content that will help educate your prospects and/or customers and move them along in their buying processes.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    In this post, I won’t discuss email and social media marketing on their own, but I’ll show you two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content. Create a custom audience in Facebook Ads Manager based on “website visits.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Customer] Finding the balance between personal and professional on Twitter
    This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Customer] How to Make Your B2B Content Marketing More Successful
    by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? ary content mediums. Need more help?
  • HUBSPOT  |  THURSDAY, AUGUST 12, 2010
    [Customer] 3 Ways Facebook's Pending Page Changes Affect Marketers
    Altered Images/Formats: If you've created any custom tabs for your Facebook page, click on these tabs to make sure the look and feel of each page hasn't been fudged. Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Customer] 3 of the Biggest Challenges for Asset Management Marketers
    Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Customer] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Do “Green” Companies Grow Faster?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog: It All Begins with Trust
    Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
  • SAZBEAN  |  WEDNESDAY, JANUARY 26, 2011
    [Customer] Why Marketers Should Care About the Rise of the E-Book
    As a marketer, this opens the potential situations and opportunities you have to interact with potential customers. It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Customer] 8 Shocking New Social Media Facts
    think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust!
  • JUNTA 42  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Content Marketing R&D
     Of course, we have: Customer Personas. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy. Their Informational Needs. The Content Strategy. Calls to Action. Content Creation and Sourcing.
  • LOOPFUSE  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Getting to Know You. Digitally (Online Research)
    Plug in the names of potential customers and competitors in the space, which you should have identified in the sizing exercise,  and start to analyze the terminology, sites, and authors that are being used. Getting to Know You. In turn, use this social research to drive a more thoughtful keyword search strategy.  LoopFuse ,Inc.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Customer] The Most Expensive Magazine in America
    So, before you run another marketing campaign think about your target audience and who you want to have as a customer. For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. in USA, $24.95 The $18.95
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Customer] A 13-step crash course in digital marketing
    Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. 'Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Customer] 6 Tips for Understanding the B2B Business Decision-Making Process.
    content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The communication strategy should serve prospective buyers as well as current customers with lifetime value. Why buy? Buyer Personas).
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