HUBSPOT | FRIDAY, JUNE 14, 2013
[Customer] An Insider's View: Inbound Marketing in Europe Versus the U.S.
'At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. Customer buying behavior has changed in Europe in exactly the same way as the U.S.
ENGAGE | MONDAY, MAY 16, 2011
[Customer] 4 Must-Haves for Must-Have Brands
The amazing customer experience, every time. Wonderfully helpful customer service, every time. Harris Poll Suggests Not Much (triplepundit.com) If you liked this, try: 5 Things Brands Want from Facebook Fans Besides Money Battle of the Brands: How Nothing Sells Itself The Future of Marketing: Cling to Your Core and Your Customers.
BIZNOLOGY | THURSDAY, MAY 30, 2013
[Customer] Why Organizational Culture Matters to Your Marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. 'Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012
[Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 3, 2010
[Customer] Lead Profiling - Preparing your contact database for campaign segmentation
Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 7, 2011
[Customer] The death of the salesperson
They had a well organized retail customer approach. Those organizations that have focused on their front end-(sales focused)- have penetrated their existing customer base at higher levels and added net new clients at higher rates through a well crafted salesperson or sales process map. They even responded to my emails.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Customer] 12 Surprising B2B Marketing Spammers on Twitter
Unitag gives businesses a way to customize QR codes with your own embedded branding and design elements. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. 'Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam. It’s simple.
WRITTENT | FRIDAY, MAY 10, 2013
[Customer] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Those channels may be mentions of you perosnally, your company, leads’ and customers’ talks about you, competitors, thought leaders and news. Share your comments below.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 23, 2014
[Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Carone is that “Marketers must “break through the barrier of simple personalized communications into more relevant one-to-one interactions with customers. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Customer] The New 4 P’s of Marketing
Marketers are tapping into the zeitgeist by collecting data, analyzing it and passing it along to buyers and customers. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s our attempt to spice up the stodgy principles of marketing.
WRITING ON THE WEB | WEDNESDAY, AUGUST 13, 2014
[Customer] Content Marketing: How do you know if it���s working?
Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
VERTICAL RESPONSE | TUESDAY, AUGUST 5, 2014
[Customer] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
Do you have a special offer or promotion that you use to keep your customers coming back? Mike gives customers one dollar off their next purchase when they return their glass bottles. Wouldn’t it be great to remind customers of this offer a month or so after their purchase, when they might start to run dry? via Yelp.
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
[Customer] Cold Calling with Content
Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010
[Customer] How to write lead generating white papers?
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Top Five Tips for Cold Calling
It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
GREAT B2B MARKETING | THURSDAY, MARCH 10, 2011
[Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here. One of the trickiest aspects of the relationship is establishing the marketing and sales metrics. Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Most of our clients are doing some form of pull marketing.
SAVVY B2B MARKETING | FRIDAY, MAY 7, 2010
[Customer] Savvy Week in Review - May 7
Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Customer] 6 Incredibly Insightful Marketing Reports You Should Be Running
Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. HubSpot customers can pull revenue data based on any contact properties they have in HubSpot using the new Companies Report. Create a custom property for ebook source.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
[Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 17, 2013
[Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 12, 2011
[Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
SAVVY B2B MARKETING | THURSDAY, MARCH 24, 2011
[Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
BLOG MY CALLS | TUESDAY, SEPTEMBER 4, 2012
[Customer] 4 Reasons Mobile Marketing Leads Are Better
They convert to customers more frequently than web leads do. Those leads only convert to customers 2% to 6% of the time. We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Mobile marketing is huge now and will only get bigger. That's a fact. But why?
HUBSPOT | TUESDAY, MAY 27, 2014
[Customer] 10 Steps to Better Visual Marketing With Canva
4) Create custom Pinterest layouts. Using the custom templates as a starting point for your initial designs can help you find what is popular with your audience, and as you become more comfortable with your design skills, you can start from scratch with the pre-set size in Canva or even remix your own creations. Tweets from Twitter.
B2B MARKETING INSIDER | THURSDAY, MARCH 24, 2011
[Customer] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
few weeks back I wrote about how the top mistake marketers make was not putting customers first. We need to speak to our customers , find out what they need, and then tell our story through them. This mistake talks about not using the customer’s own words to tell the story. Avoid The Ego Trap In Digital Marketing.
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Customer] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
Why Do Your Customers Value Your Product? Ask yourself: what do your customers value about your products? Through observation, you can see what parts of the product your customers use, and how they use it. 'Author: Phillip Chen I used to think I would never join Snapchat. How My Behavior Indicates That I’m still in High School.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 29, 2013
[Customer] Where Are Marketers Allocating Budget? [CHART]
After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement. What was particularly interesting were the two channels at either end of the spending spectrum. Enter AdFocus. The right ad to the right lead, at the right time.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 15, 2014
[Customer] The 10 Best B2B Instagram Profiles
This means their followers (who could be a combination of customers, prospects, employees and partners) have liked and commented on their photos and videos. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Fedex.
SOCIAL MEDIA B2B | TUESDAY, APRIL 12, 2011
[Customer] 6 Ways to Use Curation for B2B Social Media
Depending on your organization, you might want to consider sending a regular email to your customers or prospects with recent posts in your industry that are interesting. Tip: Pick a day and time for delivery so customers begin to expect it. Curation is all about compiling and reviewing content and only sharing the best of it.
MODERN B2B MARKETING | MONDAY, AUGUST 9, 2010
[Customer] 5 Must Watch B2B Videos
As a B2B marketer, knowing where and what’s happening throughout the online world gives you insight into marketing for your prospective customers. . After seeing the statistics in this video, you will understand how B2B social media changes business and how you communicate with your customers. The State of the Internet.
SAVVY B2B MARKETING | TUESDAY, MARCH 16, 2010
[Customer] The Next Transition in Communication
Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
NUSPARK | SUNDAY, MARCH 17, 2013
[Customer] MindMatrix: A Unique Marketing Automation Platform for SMB
One example: being able to produce, on the fly, a customized and personalized sales proposal. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Sure, Paul.
ANNUITAS | TUESDAY, AUGUST 28, 2012
[Customer] Why BANT No Longer Applies for B2B Lead Qualification
In a recent study, only 29% of B2B buyers said they “always” supply accurate information on custom questions on a web form. Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. That was then, this is now. We are smack in the middle of marketing 2.0, Now think about these 83.3%
FEARLESS COMPETITOR | WEDNESDAY, MARCH 9, 2011
[Customer] “If we just do _, everything will be fine”
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How to Find New Customers. We need results now.. They are not.
INBOUND SALES NETWORK | THURSDAY, MARCH 3, 2011
[Customer] Is Your Social Media Strategy a Field of Dreams?
You need to ask yourself “where do your existing and potential customers play?” Are there any needs or customer segments that aren’t being served? Who their fans and followers are: Are these customers, employees, partners or the general public? Volume of customer service issues handled. Step 1. Step 2.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 11, 2012
[Customer] [Video] The Death of Relationship Selling
Even your best customers don't seem to have time to meet anymore. Is relationship selling dead? It sure feels like it these days. Your prospects are quick to brush you off. They don't have time for chitchat. Shoot. They're crazy busy, struggling to survive in a frenetic workplace. The truth its, they don't need another relationship.
MARKETING ACTION | WEDNESDAY, OCTOBER 29, 2014
[Customer] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Better Visibility and Shorter Sales Cycles.
ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
[Customer] Is Social Media Missing from Your Competitive Intelligence
By monitoring your own customers, you know how much misinformation exists on the Web. By obtaining a real-time window into issues and problems facing your competitors, you have the opportunity to proactively respond with timely messaging or programs targeting the customers or products affected and capitalizing on the specific problem.
SOCIAL MEDIA B2B | THURSDAY, JULY 10, 2014
[Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 24, 2010
[Customer] Reps vs. Factory Direct: The Debate Continues…
What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
[Customer] Got 5 Minutes? Use It to Find a New Prospect on Social Media
Even so, from the top down , everyone wants to know what the ROI of social media is -- and more specifically, how many prospects and eventual customers your social media team generates with the time they spend engaging on various channels. 'Do you remember the children’s book Where’s Waldo? No, seriously. Let me explain. Twitter. Facebook.
BLOG MY CALLS | TUESDAY, MAY 13, 2014
[Customer] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
Maybe you''re the tire dealer in town that offers the best customer service. 6) Why do your customers buy from you? Customer research is valuable here, but your common sense is also valuable. You probably have a pretty darn good idea why customers buy from you. Maybe they like your customer service. What''s a USP?
B2B IDEAS @ WORK | WEDNESDAY, DECEMBER 7, 2011
[Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
LEADER NETWORKS | WEDNESDAY, JUNE 9, 2010
[Customer] So You Need To Hire A Community Manager - Now What?
For example: Does a member need customer service or content to help solve a problem? The Community Manager is unlike any other position in the technology and online world. It's all about the members, which means it's about managing people. The Community Manager is the CEO of the community -- the Chief Engagement Officer.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Customer] Everything You Need to Know to Dominate Local Search
If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future. Ask customers to post about their great experiences with you.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Customer] B2B and B2C Marketing Automation: Understanding the Differences
Only a few B2B vendors can add custom tables to systems and I doubt any could accommodate a fundamental departure from the core CRM data structure. As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. B2B systems are cheaper.
VERTICAL RESPONSE | FRIDAY, APRIL 12, 2013
[Customer] Give Your Company Profile (aka ‘About’ Page) Some TLC
This page answers the critical question nearly every new visitor and potential customer asks: “Who are you?”. Name-drop some of your best or most well-known customers. Often, what closes the deal for a prospective customer is being a “good fit” – that intangible feeling of likeability. So show them who you really are!
ENGAGE | MONDAY, MAY 20, 2013
[Customer] 3 Ways to Engage with Today’s Empowered Consumer
Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media. Brands must become customer-centric and focus on engaging at the right time and place. The degree to which a brand connects and engages customers will define its value moving forward. Humans are impatient.
HUBSPOT | FRIDAY, MARCH 25, 2011
[Customer] The Best B2B Viral Video Ever
It is about how your product changing the work of your customers and the lives of their end users. YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.
BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
[Customer] SEO for Marketing Executives
These relationships turn into more leads, sales, and loyal customers than the Mad Men approach ever did. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing and communications. This is the Mad Men approach.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 6, 2010
[Customer] Three new social media myths that MUST STOP NOW
The successful business owners I know are very smart, highly in tune with their customers, and have an extraordinarily good sense of what it takes to succeed. If you’re in a down and dirty business like buying and re-selling scrap metal, neither suppliers nor customers typically even have computers. It’s all about engagement.
INSIGHTIQ BLOG | WEDNESDAY, SEPTEMBER 11, 2013
[Customer] How to Generate Topics for Your Corporate Blog
You likely have the reputable expertise in your field, so share that with prospective customers. 'As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. don''t have to tell you that sometimes, it''s just plain difficult. But unfortunately that''s typically not the case. Often
INSIGHTIQ BLOG | WEDNESDAY, AUGUST 28, 2013
[Customer] Solution for Staggering Deliveries in Neolane
We work closely with Neolane’s deliverability contact who recommends that companies send emails based on customer engagement—an important metric nowadays. 'As a Neolane client, are you having problems getting your emails delivered? As someone who works with clients on this very issue, I see the challenges associated with email delivery.
SALES LEAD DYNAMICS | THURSDAY, OCTOBER 28, 2010
[Customer] To Stay Visible: Be Understandable, Be Memorable, Be Credible
Day 42 : E-mail recent customer success story, in related industry if possible. As a service professional, you have three major challenges in cultivating prospects and referral sources. Challenge #1 – They must clearly understand what you do. Challenge #2 – They must remember you. Challenge #3 – They must trust you. Now, it’s time to execute.
HUBSPOT | FRIDAY, SEPTEMBER 21, 2012
[Customer] An Introduction to the New Power of Social Media Lead Management
As a marketer, your strongest asset is your database of contacts: email and blog subscribers, leads, customers, and evangelists. Contacting customers. You can even dig deeper and explore the number of leads and customers that resulted from that effort.). Social media was once a shiny new toy. That has all changed. Everything.
EMAGINE B2B BLOG | THURSDAY, MAY 5, 2011
[Customer] Want to increase Sales yields? Leverage social media
Much has been written about social media’s usefulness to Marketing, Customer Service …even HR. Strangely, there’s been far less discussion of its utility for Sales …although we did present that view in a fairly recent post here. Now Umberto Milletti drives it home in a post on Social Media B2B, saying that social media can [.].
B2B MARKETING INSIDER | THURSDAY, AUGUST 2, 2012
[Customer] The Top 9 Social Networks For Businesses
Facebook is forcing many brands to begin to address their customers as people and that cannot be a bad thing. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? Yes, their growth is flattening out. Maybe.
VIDYARD | FRIDAY, AUGUST 8, 2014
[Customer] How to Create a Click-Worthy Video Thumbnail Image
This is a clickable splashscreen if I’ve ever seen one, and if youve made a killer video for your brand, you should consider going the extra mile to create a custom thumbnail image to act as its movie poster. If it’s not visually appealing, you don’t get a chance to impress your audience. But first. Do faces stand out?
HUBSPOT | TUESDAY, JUNE 24, 2014
[Customer] What Investors Expect From Modern Marketing Executives
However they still need to retain their strengths in creativity to come up with programs that get heard by the customer amidst the noise.” Tracking metrics like CAC (customer acquisition cost) and LTV (lifetime value of a customer) is essential. 'Today’s CMO bears almost no resemblance to a CMO from a decade ago.
VIEWPOINT | TUESDAY, JANUARY 24, 2012
[Customer] Is It Really B2B, Or Something Different All Together?
Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. Manufacturing firms don't watch YouTube! People are.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Customer] Have a minute? Find out why lead nurturing is more critical than ever
Tweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. Learn more opportunities to leverage lead-nurturing in the video below.
HUBSPOT | FRIDAY, SEPTEMBER 30, 2011
[Customer] How to Measure Your Social Media Lead Generation Efforts
When it comes to measuring social media for ROI , the following example of a sales funnel shows that lead generation sits below brand awareness – defined as the potential for your brand to be seen by audiences – and before customer retention. This is a guest post by Ashley Jane Brookes of HootSuite , the social media dashboard.
WEBBIQUITY | THURSDAY, MARCH 31, 2011
[Customer] Who Should Write Your Corporate Social Media Policy?
E) Customer Support. Customer support should have insights into workflow processes (e.g., When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. F) Product Management. G) Legal. H) All of the above. Marketing. Nothing more.
HUBSPOT | TUESDAY, APRIL 1, 2014
[Customer] How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce
To get an inside scoop on how they''ve solved a Sales and Marketing dilemma and made customers happier with the Lead Concierge Program, I spoke with Bryan Shaw , Marketing Operations Manager at Dell. So let''s say the customer has filled out a form that says they want to buy 10 laptops. Every company handles this struggle differently.
BIZNOLOGY | WEDNESDAY, APRIL 6, 2011
[Customer] What's missing from your social media playbook?
But I want to tell you that many businesses need this technique no matter who their customers are. Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Customer] What Were the Biggest B2B Marketing Disruptions of 2011?
This growing inability to gauge our prospects’ and customers’ preferences and needs is disrupting company intentions to rise above the noise caused by online publishing. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
LEADERSHIP | TUESDAY, NOVEMBER 18, 2014
[Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
SALES CHALLENGER | MONDAY, JULY 14, 2014
[Customer] 5 Principles to Managing CRM Data Quality
'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
SALES CHALLENGER | SUNDAY, FEBRUARY 2, 2014
[Customer] Managing Channel Conflict: Get Reps to Play Nice
'At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t. Share email.
WEBBIQUITY | WEDNESDAY, AUGUST 22, 2012
[Customer] How to Optimize for “Direct” Website Traffic
” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). the media page, careers pages, and support area of the site) and known customers based on their network name. What’s behind this number and what factors affect it? Vendors.
HUBSPOT | TUESDAY, APRIL 12, 2011
[Customer] 3 Steps for Marketers to Take Leadership
The marketing high ground represents a special place where you know the market so well, so deeply, that you become acknowledged and valued internally as the “customers' advocate.” ” With this knowledge comes confidence in understanding the target customer and producing impactful lead generation campaigns. Far from it.
CONTENT MARKETING TODAY | MONDAY, MARCH 29, 2010
[Customer] Marketing Like the Big Boys—Facebook for Small Business
Customize your settings. handy way to contact a client or update your page with new content for your customers while away from the office. These are popular ways to engage fans and potential customers. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it. Don’t worry.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 11, 2012
[Customer] How to Launch a B2B Social Media Marketing Campaign
Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 24, 2014
[Customer] The 6 Most Common B2B Questions about Twitter
Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) 'Learning to use Twitter can be perplexing, because it has it’s own language and coding.
HUBSPOT | FRIDAY, APRIL 8, 2011
[Customer] 6 Ways to Transform Your Marketing with Data
Marketing analytics tools let you dive deeper into your specific business's campaigns to understand which marketing channels (search engines, email marketing, advertisements) or campaigns drive the most traffic, leads, and customers for you. It's no secret that we promote our 4,000+ customers right on our homepage.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 14, 2011
[Customer] A B2B Marketing-Sales Funnel Disconnect
Top Challenge: Converting qualified leads into customers. As most of you likely know, I'm a research fiend. find it really interesting to learn what marketers think about their work, challenges and achievements. hear this challenge a lot. Over the course of a complex sale the lengthy middle is a wasteland, often ignored. Really?
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Customer] Marie Forleo Encourages Female Entrepreneurs
It’s actually the main brand name of Marie Forleo’s program targeted at female entrepreneurs and geared toward encouraging marketing, online marketing, and connecting with customers in creative, non-conventional ways. Dedicate time to customer service and customer response. You can watch the full interview below.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Customer] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
Combined Power of Calls and Clicks Act-On provides outstanding insight into conversions that occur through digital channels, and by integrating with Ifbyphone, can now provide their customers with that missing piece of marketing data: voice. Today, at the SMX East conference in New York, Ifbyphone announced a new partnership with Act-On.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden - Find New Customers www.findnewcustomers.com . James W. The recipients are: (Not in order of votes). Ruth P.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer] Give Your Channel Partners the Right Incentives
Service Solutions Integration— Assesses partners’ ability to execute solutions sales and meet a broad range of end-customer needs. The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships. We’ve all heard the saying, “You get what you pay for.” Cornerstones B2B Marketing
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
[Customer] The Mi6 Tweekly: Week of July 19, 2010
Chart: Want to Improve Customer Satisfaction? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Some tips.
ACQUIRING MINDS | TUESDAY, AUGUST 18, 2009
[Customer] Sales Leads vs. Appointments?
Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[Customer] MarketingProfs B2B Marketing Awards 2013
One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. We’ll update the post once winners are announced! Version 2.0
CONTENT MARKETING TODAY | TUESDAY, APRIL 2, 2013
[Customer] Top Content Strategy Takeaways from Confab 2013 London—Day One
Honesty always pays and your customers will know when you are lying. Think in terms of customer-centric accounting. Use prototyping so that your internal and external customers can visualize your content strategy. Customer surveys are inferior to in person interviews. was delighted to be part of the enthusiastic crowd. .
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 14, 2010
[Customer] Ditch the Weight & Drag Holding Your Business Back
They’re our biggest customer. As a B2B marketing strategist, I talk a lot about how to use marketing content to encourage prospects to move from status quo situations to realizing the issue they're facing is a priority that must be addressed. Defy Gravity is every person’s guide to challenging their status quo. We need them to grow.
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Customer] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Customer] 10 Genius Ideas That Changed Marketing Forever
In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers.
ENGAGE | WEDNESDAY, JUNE 29, 2011
[Customer] 7 Things Good Marketers Have in Common
Inquisitiveness is crucial if you want to learn about your audience and potential customers , so people who ask a lot of questions (either directly to people or to search engines) are more likely to acquire knowledge. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. Those are the facts.
HUBSPOT | WEDNESDAY, DECEMBER 7, 2011
[Customer] 7 Epic Marketing Uses of LinkedIn Answers
As a marketer, it is critical to have a clear persona (or personas) for your target customers. You need to be able to answer questions such as: "What are my customers' key business challenges?" Use the advanced search feature in LinkedIn Answers to find questions and answers directly from your target customers.
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 11, 2011
[Customer] Recruiting High Performance Sales Teams
Where organizations have focused on quality hiring sales and revenue problems don’t exist, customer satisfaction levels are high and morale/culture is terrific. Have you booked you’re a Sales Keynote Program for the Fourth Quarter, 2011 Kick Off or Customer Conferences? What’s the number one challenge of sales management?
WRITTENT | WEDNESDAY, FEBRUARY 19, 2014
[Customer] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Speak your ideal customer’s language. Focuses on the customer. Do more research.
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
[Customer] Revenue Performance Management – Is it the next great market or a dead-end?
Please note that our wonderful free “cheat sheet on lead nurturing “ The 7 Keys to Lead Nurturing Success is a small taste of what you get in our terrific white paper, How to Find New Customers. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? And why not?
FEARLESS COMPETITOR | WEDNESDAY, JULY 7, 2010
[Customer] 4 Fearless Predictions from the Fearless Competitor
Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. Find New Customers helps business develop and implement demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.