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Hive9

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Identify and Leverage Your Most Valuable Customers

Hive9

You don’t need us to tell you how valuable customer advocates are. They’re one of your solution’s most powerful resources and offer living proof of your value. They’re also capable of driving high quality, net new leads.

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Webinar Recap: The B2B Customer Journey

Hive9

For years now, marketers have been watching the customer journey shift. More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases.

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Turn Leads into Customer Advocates

Hive9

It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then?

Lead 100
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Hive9 Customer Taconic Supports COVID-19 Research

Hive9

We wanted to take the time to highlight some important work one of our customers is undertaking for COVID-19 research.

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Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Hive9

They not only were tasked with figuring things out while being sensitive to customers’ needs, but they also needed to move swiftly while doing so.

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How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech

Hive9

Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them. To combat this problem, first and foremost, they need to get more from their martech stack.

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An Introduction to Automated Journey Maps

Hive9

Mapping the customer journey has long been a goal of marketers. Some have made it across the finish line only to realize the maps created are based on assumptions about what customers might do, rather than what they actually do. The light at the end of a long, darkly-lit tunnel.