HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Customer] 10 Examples of Brilliant Email Marketing (and Why They're So Great)
Your leads and customers may like something completely different than you imagined. 3) RunKeeper. So, to keep customers in the loop, 1-800 CONTACTS sends automated emails with a progress bar to tell you where in the ordering process you are. At one point or another, we all need inspiration to do our jobs better. Who knows? 10) Uber.
INTEGRATED B2B | WEDNESDAY, FEBRUARY 26, 2014
[Customer] 5 ways to use market research to drive your content
Excellent content targets your customers’ interests, addresses problems they face, and delivers timely, applicable advice. simple survey is a great way to reach out to prospects and engage your customers, and it’s not nearly as hard as it seems. Premium, powerful content is possible only through research. Read industry publications.
JUNTA 42 | MONDAY, JANUARY 12, 2015
[Customer] The Evolution of Content Marketing Will Include Intelligent Content
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time – content designed to convert prospects into customers. Building loyalty and trust with an audience over a long period opens up amazing opportunities to sell more, save costs, or create customers for a lifetime.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 12, 2013
[Customer] Content And Technology Will Define The Future of Marketing
And Alan See reiterated that the customer and the content is king. I am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland. In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. How is it changing?
HUBSPOT | MONDAY, MAY 18, 2015
[Customer] 7 Conventional Landing Page Design Tactics You Should Still Test
But what several marketers have found is that customers will actually convert at a higher rate with the inclusion of an irrational option no one would ever buy. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? No distractions. Three colors maximum. One font.
BIZNOLOGY | TUESDAY, JULY 21, 2015
[Customer] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
Goldimail was excited about keeping in touch with her customers and prospects. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. But GetResponse is. And paid for it.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 22, 2013
[Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
Best Customer Lifecycle Program. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
HUBSPOT | THURSDAY, OCTOBER 18, 2012
[Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Customer] The Power of Being Recommended
Not only are the deals usually easier to seal, the customers usually are better. Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. The answer? They have to make their brands the most recommended.
CLIENT BRIDGE | MONDAY, MAY 20, 2013
[Customer] INFOGRAPHIC: Digital Marketing Trends for 2013
Here''s their infographic which provides insights on utilizing various elements of a digital marketing strategy to offer greater reach, better relevancy and higher customer engagement. Dot Com Infoway identifies mobile marketing, social media, content marketing and author rank as the top four trends in digital marketing.
SAZBEAN | FRIDAY, MARCH 8, 2013
[Customer] Using analytics to boost your social ROI
As such, marketers should place a premium on fostering social relationships that add tangible value and incentives to the customer experience. Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. But how do you do this without understanding your social audience?
CLIENT BRIDGE | WEDNESDAY, JANUARY 2, 2013
[Customer] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
BLUE FOCUS MARKETING | THURSDAY, OCTOBER 25, 2012
[Customer] The Future of Profit is Purpose by @Simonmainwaring #WeFirst
In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to their customer communities. 3 Critical Insights from #WeFirst by @Simonmainwaring. Plus, he’s got a really special offer for his brand new training program, just for you!
WINDMILL NETWORKING | TUESDAY, OCTOBER 2, 2012
[Customer] The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement
STORY + CUSTOMER EXPERIENCE + VOICE = COMMUNITY. Here’s a charming tale about customers becoming part of the story for the San Francisco Giants. BRING YOUR CUSTOMERS INTO THE EXPERIENCE. They are directors of customer experiences. And sharing these days is different because our customers are connected. link].
HUBSPOT | TUESDAY, DECEMBER 1, 2015
[Customer] How to Create Sales Presentations That Close Deals [Free Ebook]
Ready to start turning prospects into customers? As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. Why social proof is so important.
HUBSPOT | WEDNESDAY, OCTOBER 10, 2012
[Customer] How Workflows Take Marketing Automation to the Next Level
Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
WEBBIQUITY | MONDAY, APRIL 19, 2010
[Customer] Five Big Shifts in Social Media Marketing
Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. The successful use of social media produces long-term customers and brand advocates. Buy my stuff now!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 17, 2013
[Customer] A plan to challenge the Facebook monopoly
The moment you do, your focus is on serving shareholders and quarterly financial results instead of customers. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” ” Facebook is not a website.
BIZNOLOGY | MONDAY, OCTOBER 20, 2014
[Customer] 26 reasons digital marketing matters to the C-Suite
83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Customer] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Authors and Due Dates.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 26, 2011
[Customer] Finding the balance between personal and professional on Twitter
This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
SAZBEAN | WEDNESDAY, APRIL 27, 2011
[Customer] 5 Strategies for Managing the Twitter Firehose
These can be some of the most important conversations to keep track of (especially for customer service). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
HUBSPOT | TUESDAY, JANUARY 15, 2013
[Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
[Customer] 5 Ways to Improve Your Landing Pages for Better Conversions
Why don’t you check out the B2B Lead Generation Assessment Service from Find New Customers? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Show the benefits.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 19, 2013
[Customer] The evolution of social media analytics
Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 22, 2014
[Customer] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. Social Media Contests Arthur Conan Doyle Arts Benedict Cumberbatch Facebook IPad Sherlock Sherlock Holmes United States
MODERN B2B MARKETING | MONDAY, JUNE 10, 2013
[Customer] The Changing Role of the CIO and Aligning Organizational Priorities
Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance. IT in a Silo.
HUBSPOT | FRIDAY, MAY 23, 2014
[Customer] 11 Critical Elements of Effective Ecommerce Checkout Pages
We’ve talked about how to avoid abandoned carts and how to get those customers back again. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping. 8) Customer Service Contact Info. Maybe. 10) Various Payment Options.
SAVVY B2B MARKETING | FRIDAY, APRIL 6, 2012
[Customer] Savvy Week in Review April 6th
You're not doing this to your customer. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Here are our favorite picks of the week. Hope you enjoy them & that the Easter Bunny brings you some awesome eggs. Great overview of how to get started with content marketing. Are you?
MODERN B2B MARKETING | FRIDAY, APRIL 11, 2014
[Customer] Marketing Trend Watch: 2014 Planning Survey
This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
SYNECORE | MONDAY, FEBRUARY 11, 2013
[Customer] Why Budgets are Shifting to Digital Marketing
According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Customer] Twitter Launches Photo Tagging (Get Ready)
People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. Social Media
HUBSPOT | FRIDAY, NOVEMBER 9, 2012
[Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Customer] Canadian Companies Use of Social Media
If you think social media should play a role, find out if the markets and customers you serve are using social media first. As a brand manager you need to think about engaging WITH customers and prospective customers. Are you a Canadian company using social media to engage with your customers and prospective customers?
BLUE FOCUS MARKETING | TUESDAY, OCTOBER 29, 2013
[Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
I-SCOOP | FRIDAY, MAY 15, 2015
[Customer] This is your brain on social business
Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better, faster decisions—is the next wave of business process improvement based on online technologies.
ONPATH | FRIDAY, JUNE 1, 2012
[Customer] Algonquin College - Winner of Marketo Revvie Award
This award is given to outstanding customers who share how Marketo has transformed or revolutionized their businesses. They describe the ROI experienced in terms of an improvement in number of qualified leads, lead conversion, deal size, win rate, customer acquisition costs, and /or sales cycle length. Most Dramatic Business Impact.
SAZBEAN | SATURDAY, OCTOBER 8, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of October 9, 2011
Should SMBs Blog to Customers or Colleagues? Customer service goes social (eConsultancy). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day (ProBlogger). Top 10 Reasons Your Website Is Losing Sales (Mashable!). Small Biz Trends).
HUBSPOT | TUESDAY, AUGUST 25, 2015
[Customer] Agility in Digital Media: 6 Steps to Follow
In the Lean Startup community , this process is known as ‘customer development.’ At the end of the day, all companies aim to create a product that customers will love, and to a large extent, media companies are reaching audiences with similar passions and preferences. Keep your customers and advertisers even closer. Start Small.
PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
[Customer] Key to Creating B2B Social Content That Engage Audiences
It’s not about pushing your message; it’s about pulling in your customers. And the way to pull customers in (and generate demand) is to publish remarkable content. Content marketing creates marketing messages that your customers request, instead of interruptive messages they ignore. Marketers are now publishers.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 24, 2016
[Customer] Should My CEO be on Social Media?
social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. Cue the music. Source | Lyrics ]. What is a “Social CEO?". Sources.
HUBSPOT | SATURDAY, APRIL 6, 2013
[Customer] How to Create a Google+ Event [Quick Tip]
Step 4: Customize Your Event''s Cover Photo. To customize your event, click the transparent grey, '' Change Theme '' button in the bottom left corner of the current cover image you see (see image above). Your best bet is to create a custom image that''s exactly 940 pixels wide by 280 pixels tall. What a time saver! Great!
MARKETING ACTION | MONDAY, JULY 6, 2015
[Customer] Successful Sales and Marketing Alignment, Part 1: Get Started
These could include increased market share, net new acquisitions, more recurring revenue, reduced churn, a boost in customer lifetime value, or a host of other objectives. The target buyer profile should be created using data such as current customer information and anecdotal feedback from sales. What can you do to foster cooperation?
SOCIAL MEDIA B2B | TUESDAY, JANUARY 22, 2013
[Customer] 6 Ways B2B Companies Can Replace LinkedIn Answers
If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Members demonstrate their expertise by answering questions.
MARKETING ACTION | THURSDAY, APRIL 23, 2015
[Customer] New Blogger? Get Started on WordPress.com
The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos. Using a custom domain gives your blog a more professional image and makes it easier for visitors to remember. 3 GB of photo storage available. Basic customization options.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 13, 2014
[Customer] The business case for cheating your way to social media superstardom
In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. In the short-term he was able to fake his legitimacy through lies but eventually, his customers expected him to deliver the goods. Faking your way to superstardom. Numbers matter. In the short term. Agree?
LEADERSHIP | THURSDAY, MAY 8, 2014
[Customer] Top 7 Social Media Trends Every B2B Leader Should Be Following
Read the following points, which were also highlighted in Media Mosiac’s infographic, “Social Media Trends Shaping 2014”: Social listening schemes: Effective social listening is required to allow marketers to interact with customers. Do you frequently follow social media trends to improve your marketing campaigns?
HUBSPOT | TUESDAY, JULY 7, 2015
[Customer] 15 Habits of Highly Effective Content Marketers
Even if their idea collection is spread out over Post-its, notebooks, and four different online tools (not that I’m speaking from experience or anything), what matters is that when writer’s block or an empty content calendar hits, they have ideas to turn to. 9) Monitor conversations with your customers. Goodwill goes a long way. Dig deeper.
B2B MARKETING TRACTION | WEDNESDAY, JUNE 15, 2011
[Customer] Does Your B2B Sales Team Dominate LinkedIn?
Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Tweet. Wrong!
CONTENT STANDARD | MONDAY, NOVEMBER 2, 2015
[Customer] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
The volume of data being collected online grows at a staggering rate, and few organizations have clear strategies on how to make use of customer data from a marketing standpoint. The marketing technology industry continues to grow as brands drown in offerings and customer data. Technology covers a wide range of stuff we use today.
SYNECORE | MONDAY, JUNE 1, 2015
[Customer] Optimizing Your Landing Pages with Video
One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
BIZNOLOGY | TUESDAY, JULY 15, 2014
[Customer] Domain name registration strategy
It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. and.eu.
SOCIAL MEDIA B2B | THURSDAY, MAY 29, 2014
[Customer] B2B Social Media Lead Generation Advice from Experts
The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer a number of questions on the topic. Marketing
FATHOM | MONDAY, MAY 18, 2015
[Customer] How To Think Like a Publisher
You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Also, the ability to customize the volume and type of communication, for example, the frequency and topic of email messages.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 26, 2013
[Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
FATHOM | FRIDAY, MAY 2, 2014
[Customer] Hero Conference 2014: Key Learnings in Paid Search
We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
MODERN B2B MARKETING | THURSDAY, JANUARY 22, 2015
[Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
HUBSPOT | WEDNESDAY, FEBRUARY 13, 2013
[Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
INTEGRATED B2B | TUESDAY, NOVEMBER 6, 2012
[Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
HUBSPOT | TUESDAY, JUNE 28, 2011
[Customer] 7 Steps to Increase Facebook Fans
You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. Your Facebook fan page is hopping. People really do love Zappos.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
MARKETING ACTION | TUESDAY, MARCH 11, 2014
[Customer] Award-winning Education Tablet Solution LearnPad Sees 26x Growth in Marketing-Qualified Leads
Here’s a story that’s a true pleasure to write: Act-On customer LearnPad replaced an email marketing solution with marketing automation, and went from a few dozen marketing-qualified leads per month to over 700. All that information is in one place and it’s all trackable,” said Cody. “We segment lists by customer types and relationships.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 29, 2011
[Customer] 8 Big Ideas to Drive B2B Buzz
Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3. Speed doesn’t slump. Tap into something customers care about — an issue. B2B is a unique beast. But the social web rewards speed disproportionately.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 16, 2012
[Customer] Chart: Where Did Our Twitter Traffic Go?
Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other Analytics packages, too. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there is some collateral damage to this one-time overhaul.
SALES INTELLIGENCE VIEW | FRIDAY, JULY 12, 2013
[Customer] Is Sales Behind Technology?
When thinking about all of the great new tools at their disposal, including customer relationship management, customer experience software, remote work tools, and all kinds of other digital technologies, does your sales team feel confident and empowered or burdened by a big technology learning curve? Modern Journalism: An Analogy.
MARKETING ACTION | THURSDAY, OCTOBER 2, 2014
[Customer] 3 Steps to Help You Find the Best Time to Send Email Messages
Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. Are they hot prospects, inactive leads, or long-time customers? This segment of Act-On customers responds well to a particular type of email when it is sent on Saturdays and Sundays. 2.
HUBSPOT | TUESDAY, MARCH 25, 2014
[Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
SYNECORE | MONDAY, FEBRUARY 10, 2014
[Customer] Don’t Blink: Here Comes Ephemeral Marketing!
NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 22, 2011
[Customer] How to self-publish your book
And their customer service is superb! It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
WINDMILL NETWORKING | MONDAY, JANUARY 25, 2016
[Customer] Influencers: Paid or Earned Media?
Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. The […]. Author information. Raymond Morin.
B2B MARKETING INSIDER | TUESDAY, JUNE 16, 2015
[Customer] Content Marketing Manager Job Description
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
FEARLESS COMPETITOR | MONDAY, MARCH 10, 2014
[Customer] My BIG Keynote Speech on Marketing at Foxwoods next month
Jeff Ogden of Find New Customers and creator and host of Marketing Made Simple TV is a keynote speaker too! I was hired to deliver a keynote speech on Marketing at a big company event next month.at Foxwoods Resort and Casino. This is going to be so much fun! The client is excited, so I am too. could not be more pumped to do this! Jeff Ogden.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 23, 2013
[Customer] Is Google Hummingbird a Win For Marketers?
Smart content marketing is one of the best ways to nurture relationships with your prospects and customers, but it requires a whole mix of techniques. That’s why Hummingbird is a win for your customers, and ultimately a win for you. So what is it, and what does it do? Phrases > Keywords: Conversational Search.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 5, 2011
[Customer] R.I.P. Social Media Consultant
Those customers and that experience has made me who I am today. To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand. With the above taken into account, it’s time for me to move with the market. What’s your take?
HUBSPOT | FRIDAY, JUNE 28, 2013
[Customer] The Ultimate Editing Checklist
Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Customer] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
Ann Handley: Make the customer the hero of your story. think the default with lots of companies is that they start creating content and write what they know, usually themselves, which is alright except that what you really want to do is talk about your customers more. So it’s not what you do, it’s what you do for others.
ANNUITAS | THURSDAY, MAY 1, 2014
[Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
WRITTENT | MONDAY, MAY 12, 2014
[Customer] Why Storytelling Matters: a Data-Driven Explanation
Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages. . Image source. Why this Approach Matters. Image source.
JUNTA 42 | SATURDAY, DECEMBER 5, 2015
[Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
HUBSPOT | THURSDAY, AUGUST 4, 2011
[Customer] Is Email Marketing Dead?
From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. It had scale.
HUBSPOT | FRIDAY, FEBRUARY 26, 2016
[Customer] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
More customers. Maybe you’re looking for customers to request a proposal. Maybe you’re simply looking to generate customers who are giving you their money. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage. And that volume is enormous.
WINDMILL NETWORKING | TUESDAY, OCTOBER 30, 2012
[Customer] Social Media for IT Professionals: 7 Trends to Follow
Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Customer] 18 Insightful 2012 Marketing Predictions From the Experts
being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, JANUARY 30, 2014
[Customer] [Video] Big Whopper of a Sales Mistake I Only Made Once
Prospect, for years Xerox has designed copiers to satisfy the needs and requirements of all our customers. Ever made a big whopper of a sales mistake? sure have! Let me just share one. We had to learn it perfectly before we were allowed to make sales calls. Many years later, I still remember how it started: "Mr. Not bad, huh! But I did.
TYPE A COMMUNICATIONS | TUESDAY, SEPTEMBER 30, 2014
[Customer] Performance Anxiety and the Modern Marketer
By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 8, 2009
[Customer] Twitter as super hero
If this doesn’t help you understand why your company needs to be in the thick of social media, you must be brain-dead. A) It’s where your customers are (and that includes B2B, too mister!) B) It’s where your customers speak to you C) If you don’t listen and respond, your competitors will! The brand-new $1,300 machine didn’t work.
BIZNOLOGY | WEDNESDAY, MARCH 16, 2016
[Customer] How Tim Cook is transforming the Apple brand
But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. While Apple is known for its revolutionary product innovations, it is their customer friendly design and services that has always been their hallmark for fame, as well.
THE POINT | WEDNESDAY, OCTOBER 3, 2012
[Customer] How Good Content can Help Improve Database Health
Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[Customer] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Data quality: How clean and current is our database of prospective buyers and customers? In part one , I provided insight into the why and what of a lead-to-revenue assessment. challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 24, 2014
[Customer] The 6 Most Common B2B Questions about Twitter
Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
WINDMILL NETWORKING | MONDAY, MARCH 3, 2014
[Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
PAUL GILLIN | WEDNESDAY, APRIL 10, 2013
[Customer] Book Review: Tales From a Veteran Blogger
Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Telling Stories. Ed Brill.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 14, 2014
[Customer] Why Lead Nurturing is an Art AND a Science
If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
MODERN B2B MARKETING | MONDAY, MARCH 18, 2013
[Customer] 5 Steps for a Most Excellent Google Hangout
Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 25, 2014
[Customer] Drive Social Media Traffic to Your Crowdfunding Campaign
In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky. So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
B2B MARKETING TRACTION | TUESDAY, JANUARY 14, 2014
[Customer] Does Your Website Have Performance Issues?
Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[Customer] Hey Marketing: An Inquiry Is Not A Lead
Meaning you need 351 inquiries to generate a new customer. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of marketing and sales alignment. And 36% are never followed up on.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 22, 2014
[Customer] A Tour through the New Facebook Ads Manager
Customized Date Ranges. Options such as “Yesterday,” “Last Month,” and more are now available, along with the ability to choose custom start and end dates. Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets.
MARKETING ACTION | WEDNESDAY, MAY 15, 2013
[Customer] Sales Enablement: Optimize Your Organization, Not Just Your Website
The paper defines three steps to hiring salespeople who are able and prepared to help their customers dream and achieve. 2. It’s a team approach to sales that gives everyone in the organization a support role in aligning resources to make the right sale to the right customer. What a concept! The highlights: 1. Hire the right people.
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011
[Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.