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  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Customer] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    MONIQUE:   Wait a sec … you were an Act-On customer before you were an employee? believe I was Customer #16. More custom messages to more specific audiences = working longer days and weekends. So a conditional branch is like a pathway that you customize based on their behavior … their particular buying journey. Pure gold.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Customer] Numbers Game: Putting Analytics into Perspective
    For example, a site may convert fewer visitors into subscribers, but the percentage of customers out of those conversions is higher. Although they don’t provide monetary worth in and of themselves, “Shares” and page views could translate into the establishment of a broader customer base and increased media attention. Good Question.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. After reading about improved picture quality, clarity in all positions, and advanced backlighting, the customer might start to question their decision to buy a plasma TV. Competitive Conquesting.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Customer] 5 Steps for a Most Excellent Google Hangout
    Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] 18 Insightful 2012 Marketing Predictions From the Experts
    being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Customer] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    LinkedIn profiles are searchable, so you want to make sure that your page comes up when a client or customer enters relevant keywords into the search bar. Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. Create Showcase Pages. Share a link.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Customer] How to Create a QR Code in 4 Quick Steps
    Kaywa : With Kawya you can customize your design for free, and the paid version allows you to track performance. The fun part of creating QR codes is customizing the design of the codes to your brand. You're trying to convince your boss to transition away from old school print media, but old habits die hard. Find a QR Code Generator.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 30, 2013
    [Customer] How Businesses Can Market Like Beyoncé
    By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. 1. Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. Social Media/Web 2.0
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Customer] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    The volume of data being collected online grows at a staggering rate, and few organizations have clear strategies on how to make use of customer data from a marketing standpoint. The marketing technology industry continues to grow as brands drown in offerings and customer data. Technology covers a wide range of stuff we use today.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Customer] 11 Critical Elements of Effective Ecommerce Checkout Pages
    We’ve talked about how to avoid abandoned carts and how to get those customers back again. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping. 8) Customer Service Contact Info. Maybe. 10) Various Payment Options.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Customer] Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?
    Brands use social media to engage with customers and potential customers, and consumers use social media to check out brands they’re interested in. Social media has become an important platform for online lead generation. When well planned […]. Lead Nurturing Marketing Tips marketing insight marketing programs
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] How to Measure the ROI of Brand Marketing With Attribution
    Because we can see how first time visitors turn into leads and then go on to become opportunities and customers, based on the channels they interact with, we can accurately attribute a percentage of customer revenue to each specific marketing activity. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 8, 2009
    [Customer] Twitter as super hero
    If this doesn’t help you understand why your company needs to be in the thick of social media, you must be brain-dead. A) It’s where your customers are (and that includes B2B, too mister!) B) It’s where your customers speak to you C) If you don’t listen and respond, your competitors will! The brand-new $1,300 machine didn’t work.
  • JUNTA 42  |  FRIDAY, MAY 21, 2010
    [Customer] The Social Media Publishing Model for Publishers
    Publishers that just look to integrate social media as a distribution channel only will not deliver on their promise to become the industry expert everywhere their customers are.  As a publisher, you need to rethink your business (are you in the business of providing engaging experiences for your niche customers?).
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] How Twitter for Business Will Become a Serious Advantage
    Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives. Social Listening Without Intruding: If you haven’t started, now is the time to begin listening to your customers. Share your insights in the comments below.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] It’s Good to Be Aligned with a Former Show Guest, Dave Kerpen
    What is it worth to get your Tweet shared with 47,200 people?  I have no idea, but I am deeply honored to have Dave’s support with Find New Customers and it is indeed a pleasure to reconnect with Dave and Likeable Media. Dave Kerpen. We confirmed it today. And he is one heck of a nice man. Dave Kerpen. Verified account. DaveKerpen.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Customer] 4 Steps to Get Started with Integrated Digital Marketing
    They get great positive feedback from their Groupon, but notice that they don’t accumulate a lot of new repeat customers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Customer] The Next Generation Platform for Account-Based Everything is Here!
    CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Customer] Marketing Strategy: 3 steps to help optimize website user experience
    Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 19, 2011
    [Customer] InsideView Now Available for Microsoft Dynamics CRM 2011
    InsideView, the leading provider of sales intelligence, today announced that its award-winning sales intelligence application is now available for Microsoft Dynamics CRM 2011 customers. InsideView is one of the first companies to earn the elite Certified for Microsoft Dynamics (CfMD) status. Mash-ups Sales 2.0 Enterprise 2.0
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
    We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Customer] The Power of B2B Lead Nurturing
    This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Customer] The Importance of Thinking Outside-In
    Want to truly understand the values of Find New Customers ? View more presentations from Find New Customers, Inc. This is why it is important to work with outsiders like the B2B lead generation experts at Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Customer] The Amazingness of Marketing Automation
    It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. by Jason Miller The future of marketing is sitting at our doorstep. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Customer] 4 Ways to Make Your Website More Personal
    And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage  – the more successful you’ll be in turning that inquiry into business. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Customer] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Sounds simple, right?
  • LATTICE  |  WEDNESDAY, APRIL 13, 2016
    [Customer] Are you reaching your decision makers in real-time?
    Content that engages prospects with current customers. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates. Companies today need to realize that buyers are in the drivers seat, and they’re driving fast! Date: April 19, 2016.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] How Consumers Decide: Marketing for the 5-Step Model
    This is also why you should highlight customer challenges/pain points in your marketing – that kind of marketing will resonate in the problem recognition phase. The best marketers know that the process doesn’t end at the purchase step – in fact, that’s only the beginning of a customer’s value for your company. Gym or happy hour?
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Customer] Open Research: A Framework for Social Analytics
    Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza! Wowza!
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] Email Marketing In A Nutshell
    Email is still the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Customer] 5 point quality assurance checklist for your social media posts
    Customer engagement will not occur magically, especially when you post infrequently. Yes, general interest posts will be widely readable, but not necessarily compelling to readers who keep in contact with your business , who are likely to convert to future customers. You need to score home runs with every piece of content.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Customer] The Importance of Leadership and Fresh Thinking
    Buyer personas, agreed lead definitions, lead nurturing, lead scoring, customer videos, etc. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers , and is considered by many to be one of the top experts. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 2, 2012
    [Customer] Shouting Into Empty Barrels: Coping with the Decline of Associations
    Technical companies have lately been creating their own professional certifications and doing a lovely job of running up the ARPU by selling such training to customers as some kind of “value-add”. I’m not sure I’m proud of that. Invite the association to market to your customer base for a change. Ka-ching. Join the frigging things.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Timely.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Customer] Let blog comments through – no matter if they are negative
    Non-disclosures protect trade-secrets and customer info, not the words “Not approved” on a blog comment.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] 2 Take-Aways from a MarketingSherpa Case Study
    This is why companies should reach out to experts like PointClear , Bluebird Strategies , NuSpark Marketing or even Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Customer] Is Social Sales About Contacts, Context, Content or Conversions?
    It is simply not enough to blindly throw content at customers all day long in the hope that they might […]. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Customer] 5 Keys to Successful Lead Nurturing
    This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Here are five: Start with a deep understanding of prospective customers. Jeff Ogden is President of the B2B Lead Generation Company Find New Customers. Register here. Jeff Ogden. The answer: Lead Nurturing.
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 8) DON'T: Show dry numbers without context. But remember: Less is more.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] Is Google Hummingbird a Win For Marketers?
    Smart content marketing is one of the best ways to nurture relationships with your prospects and customers, but it requires a whole mix of techniques. That’s why Hummingbird is a win for your customers, and ultimately a win for you. So what is it, and what does it do? Phrases > Keywords: Conversational Search.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Customer] Online Marketing Trends for 2013
    More budgets will be allocated to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing. Typically, acquiring new customers is more expensive than retaining existing ones. Online marketing in 2012 was dominated by mobile, big brands and Google updates.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 12, 2011
    [Customer] How to Create the Perfect Homepage for Your Website
    Design it around your customers. Using an inbound marketing approach allows you to understand your customers better and build a home page that will win them over. 2. Create your home page as part of a wider inbound marketing strategy that will nurture web visitors into committed customers. This isn’t about showing off.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Customer] Is Email Marketing Dead?
    From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. It had scale.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Customer] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! 2 Key Facts Supporting A Subject Matter Expert Strategy. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. Be Smart!
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Customer] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. for the search engine, rather than the customer. So your job is to create content for your ideal customers – their interests, pain points, wants, needs – and do it using natural language. 2. So …. 1.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] Fintech 2015: Top 100 Influencers and Brands
    Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. Less time is focused on the actual customer experience.  (How is a mobile phone payment at the point of sale easier than pulling out a credit card?) 
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Customer] The 8 Step Guide to Making your First Local Event a Massive Success
    To Interact with Customers and Prospects. We also know that if we can run our own event, we can meet the second goal i.e. interact with customers and prospects, a lot more cost effectively and captivate their attention for a longer period of time. Customer session in the morning, which included Q&A with our CEO and co-founder.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Customer] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    On the one hand, my fellow HubSpotter Evan Murphy looked at aggregate data from all our customers'' email sends and found one answer: HubSpot customers saw an average of 58.9% With the new Gmail feature, the email control goes right back where it belongs -- in the arms of your leads and customers. Is this a little neurotic?
  • ACT-ON  |  TUESDAY, JANUARY 5, 2016
    [Customer] 3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
    Customer  – All About the New Feature. Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. Individual Program. Individual Email/Subject Line. Macro-categorical. Top of Funnel. Getting the data.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Customer] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Your website content should be tailor-made to attract your perfect customer by addressing problems, demonstrating your knowledge of how to solve them and providing useful resources. 3) Lack of understanding of how websites are created. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Customer] In Defense of the Funnel
    In order to manage any change, organizations must address the internal, operational process so that sales can effectively engage with customers. They find that without it, their customer acquisition and engagement strategies fail.  Needless to say this was fuel for quite a bit of conversation in the days that followed. 
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] [Infographic] Snackable Satisfaction: How to Create Bite-Sized Content
    So when you’re planning on where you’re going to promote and distribute your content, don’t forget the fact that the large majority of your customers are on mobile—and they want you to join them there! Author: Shanna Cook See it, scan it, share it. seconds this year from 12 seconds in 2000. Craft Your Snack Strategy.
  • TERMINUS  |  FRIDAY, NOVEMBER 20, 2015
    [Customer] How a #FlipMyFunnel Account-Based Marketing Strategy Can Drive More B2B Revenue
    Increased awareness among named accounts: Once sales have identified a list of target companies Marketing can begin working to get your message in front of your customers in a every way possible. Save time and money by focusing on the potential customers that matter. Here at Terminus we live by the term #FlipMyFunnel.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp. Thanks Vidyard.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 12, 2013
    [Customer] Global Business: The Basics of Data Protection and Data Privacy
    Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Companies similar to ours provide solutions as services to our customers over the Internet.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. Put yourself in your customers shoes. Why is it important to be fast? hours.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Customer] The Changing Role of the CIO and Aligning Organizational Priorities
    Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance. IT in a Silo.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    In a pointed post, Why Customers Hate Sales People , Roger Bostdorff from B2B Sales Boost points out some of the top reasons why professionals screen calls, don’t open direct mail and refuse to take meetings. When you think of “selling,” do you cringe? Here’s the panacea: Stop Selling! Talks too much. Lacks knowledge.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Customer] Define Goals for B2B Social Media Success
    First, their customer bases are far more limited than those of consumer brands. Existing and potential customers may be interested in hearing from a firm’s leadership or even rank and file employees. One objective for a social media program is to build brand equity. B2B marketers too often miss this crucial distinction. Not at all.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Customer] Friday Wrap-up: This Week in B2B Marketing Tips
    Although the debate rages on about ROI and meaningful metrics for social media – with no end in sight, really – the idea that these tools help us engage, foster relationships, and build trust and brand equity with prospects and customers is fairly well established. Enjoy! 1. How to Take Your Online Community from Zero to Awesome.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Customer] Nostalgia Marketing: What is It?
    As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Probably given the sheer size of the Millennial demographic, there is an unmistakable trend among modern marketers to capitalize on customers’ nostalgia for the ’90s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Customer] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Customer] How to Use Facebook Audience Insights: A Beginner's Guide
    Custom Audience: If you are already using Facebook Custom Audiences you can select an existing audience here. To create a Custom Audience, you'll have to upload a list of email addresses. Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. audiences.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Customer] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    Understanding the full customer lifecycle. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? Click here to sign up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Customer] Does ‘Size’ Matter for Marketing Teams? [CHART]
    For this week’s chart, we captured Eloqua benchmark data from our customers over the past year, to compare small organizations and large ones to see if one group is making more inroads than the other. by Egan Cheung | Tweet this Many companies invest in marketing automation because of the need to “ do more with less ”. 
  • JUNTA 42  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Creating a Content Marketing Team and Workflow Plan
    All companies already have a wealth of resources for content creation (including our customers). They are there to listen to the groups of customers, prospects, influencers and competitors. Yesterday, Robert Rose and I held a workshop at Openview Venture Partners ‘ headquarters in Boston. Here’s some of what we covered.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 11, 2013
    [Customer] Social Media Engagement: How to Pick and Use The Right Networks
    Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates. in a falsetto. That''s where they spend time.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Transitioning from Service Provider to Value Generator
    You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. . ” .
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Customer] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    But the market is growing even faster than we can hire and train great sales professionals, so we’re always looking for additional ways to find and serve new customers. Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Customer] 30 Brilliant Social Media Marketing Tips From 2011
    If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Think of marketing as storytelling, and think of your customers as the characters. Use social media contests as an opportunity to learn more about your customers.
  • ACT-ON  |  FRIDAY, JUNE 3, 2016
    [Customer] How a Baker’s Dozen Years Changed Email & Deliverability
    The next step, the ability to manage leads and customer on an account basis , is already here. The good news: You have options and should adopt multiple marketing outreach strategies to connect with your customer when and wherever he or she may be. And what protects our customers should be good for us, too. As the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Customer] A proud American company that never understood digital
    Their services include free, unlimited storage and 100 percent customer satisfaction guarantee. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The name. The technology. The resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Customer] Are the bad guys winning?
    And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. That’s right. We have GREAT. That''s right.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Cool Stuff Manufactured in America
    Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. Click here to view the embedded video. Click here to view the embedded video.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Customer] Don’t Take “Selling” Out of Content Marketing
    These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Customer] Personality – The Missing Ingredient in B2B Marketing today
    Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand GenerationAfter watching me, please visit Personality What do you think? We love comments and people who share.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Cats on a Plane: Heart-Warming Holiday Campaigns
    who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Showing your customers that you care isn’t always about providing little amenities (pretzels and pillows) or even special discounts (half off flights during your birthday month). right meow.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Customer] Maybe using LESS social media is the path to online success
    But the shelf life is fantastic, and the potential to repurpose it can make it a goldmine of value for your business and your customers. By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Self Promotion is a Necessity.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 4, 2013
    [Customer] Top 10 B2B Social Media Posts of 2012
    It is becoming a more visual platform and they continue to promote the idea that photos and videos create stronger connections with customers, prospects, fans and likers. B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. It isn’t their fault.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Marketing Trend Watch: 2014 Planning Survey
    This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Three Emails You Should Send in March to Capitalize on the Madness
    Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] So…What’s the Relevance of the Marketo IPO?
    Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Week in Review - Feb 10th
    Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Next week is Valentine's Day. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! Noticing a theme? Will Content Marketing Destroy Social Media?
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Customer] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Christine Erickson shares a compilation of some of the dumbest placements and uses of QR codes, such as across subway tracks (or great placement–if you are trying to actually kill your target customers), in subway cars (for products you wouldn’t be caught dead scanning), on billboards, and more. by Bit Rebels. 31 Jokes for NERDS!
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Customer] Seasonal Autoresponders
    Messages that follow up on transactions customers have already initiated, research shows, produce an average open rate of around 50 percent, more than twice that of online newsletters. In short, go for the heart in keeping with the old adage “Customers may forget what you said, but they’ll never forget how you made them feel.”
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Customer] Sales Leadership: Compensation and Summer Fun
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Customer] 8 Technologies Marketers Should be Thankful For
    Customer Relationship Management (CRM) Systems. Fortunately for marketers who need to have in depth conversations or attend events with customers, prospects or peers, web conferencing and teleconferencing can be a time and mile saving substitute for face-to-face engagements. Web and Mobile Apps. Social Media. Smart phones and Tablets.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] Top 5 Mistakes to Avoid on Your Company Blog
    But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Have an account? We ‘Heart’ It! Your goals should drive your content.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Customer] Deleting Your Social Media Business Page? Read This First.
    recent Sprout Social report shows that 1 in 3 customers are willing to go to a competitor when ignored. Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster?
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Customer] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. //. The blog you are reading and the site you are visiting is built with HubSpot. I’m already happy I can. Click title to read more
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] The Fast Food Guide to Good Cause Marketing
    In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money. The success of cause marketing hinges on customer involvement. And with good reason: Customers are generous change makers. They called it cause marketing. What is cause marketing?
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Your business should be blogging (actively!)
    A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
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