SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Customer] Sales Intelligence Develops a 1:1 Relationship With Marketing
Marketing professionals are focusing on the use of social media to communicate and engage with their customers and prospects, how that translates into sales is become even more important as a ROI is attached to these activities online. The synergy between our message and the marketing professionals attending the event was obvious.
JUNTA 42 | THURSDAY, JULY 8, 2010
[Customer] 3 Lessons from LeBron James, the Media Company
As a brand, are you engaging your customers with stories they would find interesting? How can you be interesting to your customers? Are you telling your story in multiple ways, where your customers are at? He is, for sure, the highest paid player (including endorsements) in the National Basketball Association.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 11, 2013
[Customer] Adometry Combines Attribution with Optimization
Adometry also lets users model against multiple events in the customer life cycle, such as sign-ups, first purchase, and repeat purchase. 'So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste).
VERTICAL RESPONSE | WEDNESDAY, JULY 3, 2013
[Customer] Slow and Steady Wins the Social Media Race
But had a company found a way into Facebook in the early days, and started friend requesting users at random, they’d have come under a lot of attacks and likely lost potential customers rather than gained any. Then, if your customer base warrants it, you can consider expanding to another platform.” I stared back at him blankly.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 10, 2012
[Customer] Content Marketing: Key to Thought Leadership and Leads
recent survey from MarketingSherpa was highlighted in a post in eMarketer.com that highlighted the kind of content customers are looking for. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment. How B2B buyers use content.
SAZBEAN | SATURDAY, FEBRUARY 9, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
eConsultancy). News & Notes
PWB MARKETING BLOG | FRIDAY, JANUARY 7, 2011
[Customer] Three Reasons to Love QR Codes
local bank can put QR codes on their printed promotional materials to connect customers to their mobile website or landing page with a special offer QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
SAZBEAN | SATURDAY, AUGUST 18, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of August 18, 2012
Your Best Web Marketing Tool is Calling (Spin Sucks) Social Marketing: It’s (Still) All About Your Content (Socialnomics). News & Notes
SAZBEAN | SATURDAY, MAY 26, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
The Cost of Losing a Customer’s Trust (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software (Convince and Convert). Chapman (Marketo).
CONNECT THE DOCS | MONDAY, JANUARY 30, 2012
It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Reviews
SAZBEAN | FRIDAY, JANUARY 13, 2012
[Customer] 6 Lead Nurturing Emails Every Business Should Send
So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
SAZBEAN | SATURDAY, OCTOBER 1, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
Yes, You Can Acquire Customers On Facebook (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More (Marketing Profs). The Science of Blogging (ProBlogger).
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
SAZBEAN | SATURDAY, JULY 23, 2011
[Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 25, 2010
[Customer] Building High Performance Teams
Also, highlight sales and customer successes where particular features or capabilities played a key role. At Genius, the team has had a lot to celebrate with over 70 consecutive successful sprints and 15 on-time releases since adopting agile; providing new capabilities and features that meet our customer’s ongoing business goals.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, DECEMBER 12, 2011
[Customer] [Video] How You Can Be an Invaluable Sales Resource
Customers bring us in today because we have ideas and valuable information. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
HUBSPOT | MONDAY, APRIL 15, 2013
[Customer] How to Optimize Your Social Content for the Facebook Mobile App
The ultimate goal of Facebook marketing is to generate leads and customers from social media. 'More and more people each day are using their smart phones as a source of news and entertainment. In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook''s latest data. What does this mean for marketers?
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 3, 2010
[Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers. Have you seen the changes to the LinkedIn Company Pages?
FOLLOW THE LEAD | MONDAY, JUNE 10, 2013
[Customer] A drinking game you should play at work
It involves coming up with a list of jargon that you should avoid and then taking a drink and keeping score every time someone in your department says one of those words or phrases to a customer. It could really help you find out how often you are speaking your own language when you should be using your customer’s. Really! Sales
MARKETING INTERACTIONS | FRIDAY, OCTOBER 14, 2011
[Customer] A B2B Marketing-Sales Funnel Disconnect
Top Challenge: Converting qualified leads into customers. As most of you likely know, I'm a research fiend. find it really interesting to learn what marketers think about their work, challenges and achievements. hear this challenge a lot. Over the course of a complex sale the lengthy middle is a wasteland, often ignored. Really?
THE POINT | MONDAY, DECEMBER 16, 2013
[Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Customer] What is Call Tracking?
Their potential revenue is higher and their likelihood of becoming a customer is higher. 'Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. We talk so much about detailed call tracking-related information that we forget to discuss the basics of call tracking. Phone calls matter.
BLOG MY CALLS | FRIDAY, APRIL 26, 2013
[Customer] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
These leads might end up becoming customers after 3 months, for example. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. Marketers can measure anything they want. They do this in three ways.
THE POINT | WEDNESDAY, MARCH 9, 2011
[Customer] Help Your Favorite Local Businesses Get Found on Google
customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 22, 2010
[Customer] Creativity… a Sales Thing!
His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
[Customer] 8 (of the) Best Web Analytics Guides of 2010
cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 21, 2010
[Customer] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
WEBBIQUITY | MONDAY, NOVEMBER 22, 2010
[Customer] Book Review: Defy Gravity
At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
WEBBIQUITY | WEDNESDAY, JULY 28, 2010
[Customer] Book Review: Social Media Marketing – An Hour a Day
Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012
[Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 3, 2010
[Customer] Lead Profiling - Preparing your contact database for campaign segmentation
Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Carone is that “Marketers must “break through the barrier of simple personalized communications into more relevant one-to-one interactions with customers. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Customer] New Facebook Algorithm Update Dings Text Updates From Businesses
In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. 'Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform.
MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
[Customer] Genius is Bringing GURLs to the Social Party
The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
MODERN B2B MARKETING | MONDAY, AUGUST 26, 2013
[Customer] Be an Account-Based Marketing Champ in 5 Simple Steps
Digital Behavior: Learn and understand the customer journey, product interests and target personas of your ideal prospects. By mapping your content to your target accounts, you can clearly assess which content pieces will be most effective at each stage of the customer journey and which accounts are responding to your assets. Normal.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010
[Customer] How to write lead generating white papers?
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
SAVVY B2B MARKETING | FRIDAY, MAY 7, 2010
[Customer] Savvy Week in Review - May 7
Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
THE EFFECTIVE MARKETER | TUESDAY, NOVEMBER 19, 2013
[Customer] 2013 B2B Content Marketing Awards
for captivating audiences with customer stories ( www.makino.com ). STIR is a custom magazine that is published three times a year, aimed at residential and commercial interior designers and architects. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated. Category: Blog.
PUZZLE MARKETER | TUESDAY, APRIL 3, 2012
[Customer] Being Busy is Not Being Productive
know it’s here to stay and essential for building relationships with customers and building a business. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. It’s just that, busy work. The next day begins a new cycle of non-productivity.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 9, 2013
[Customer] How to Write a Winning Pay Per Click Ad
Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 13, 2013
[Customer] VR Email Tests That Could Boost Your Results, Too
Finding the right subject lines, formats, images, templates, wording and offers to maximize customer engagement and sales helps drive your business. The email, which offered free email credits with a purchase, was sent evenly to two groups of prospective customers who had not yet made a purchase. higher open rate. All rights reserved.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Customer] A Marketer's Guide to APIs
Marketing in an inbound world is about companies developing useful applications and services to sustain customer retention. In that process, APIs facilitate the data needed to provide solutions to customer problems. Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals?
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
[Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
SAVVY B2B MARKETING | THURSDAY, MARCH 24, 2011
[Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JULY 3, 2012
[Customer] Email Tip Your Prospects Will Love - Guaranteed!
When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Customer] More New Systems Challenge the Marketing Automation Status Quo
Agencies can create their own branded version of the system and have full control over what they charge their customers. The integrated solution, SimplyCast 360, combines many of these with a unified customer database and workflow engine for $99 per month and up. Although this approach is popular, there are others. to $9.99 per month.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 2, 2010
[Customer] Marketing Data Security: Securing Your Cell Phone or Mobile Device
Marketing data, including customer and sales information, is some of the most valuable information within an organization. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business.
HUBSPOT | WEDNESDAY, MAY 4, 2011
[Customer] Free Your Content: What is Content Worth?
In our new marketing reality, the marketer’s focus has shifted to creating, discussing and sharing diverse, high quality content aimed at converting prospects into customers and customers into advocates. How much content and value are you willing to give away for free to attract potential customers? Not on the west coast?
SAVVY B2B MARKETING | TUESDAY, MARCH 16, 2010
[Customer] The Next Transition in Communication
Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 9, 2011
[Customer] “If we just do _, everything will be fine”
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How to Find New Customers. We need results now.. They are not.
DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011
[Customer] Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Zarrella complains about the the “unicorns and rainbows strategy: “Love your customers, hug your followers, engage in the conversations. The NYT’s new recommendation engine How the NYT hopes to turn reader data into longer sessions and happier customers. News organization should pay attention, too. is 4 p.m.,
INBOUND SALES NETWORK | THURSDAY, MARCH 3, 2011
[Customer] Is Your Social Media Strategy a Field of Dreams?
You need to ask yourself “where do your existing and potential customers play?” Are there any needs or customer segments that aren’t being served? Who their fans and followers are: Are these customers, employees, partners or the general public? Volume of customer service issues handled. Step 1. Step 2.
THE POINT | MONDAY, AUGUST 6, 2012
[Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
HUBSPOT | THURSDAY, JULY 21, 2011
[Customer] What's the Social Marketplace & Why Should You Care
It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Equipped with more information, customers are in the driver’s seat and dictate necessary changes in the business landscape. The Social Revolution: Balancing the Customer Power Shift.
ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
[Customer] Is Social Media Missing from Your Competitive Intelligence
By monitoring your own customers, you know how much misinformation exists on the Web. By obtaining a real-time window into issues and problems facing your competitors, you have the opportunity to proactively respond with timely messaging or programs targeting the customers or products affected and capitalizing on the specific problem.
MODERN B2B MARKETING | MONDAY, JANUARY 28, 2013
[Customer] Building a Kick-Ass Social Media Dashboard
The value of online customer and prospect interaction can be tied to the share of voice metric, which I like to call “The Big Picture Show”. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. Now I am not saying that tracking followers, fans, sentiment, etc.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 23, 2012
[Customer] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
WRITTENT | MONDAY, JUNE 10, 2013
[Customer] 9 Takeaways from SME’s 2013 Social Media Marketing Report
The time is right to truly invest in custom content to promote on your social channels. The only surefire way to gauge the efficacy of your social media marketing is with closed loop analytics, the process of determining the platforms that are actually resulting in customer acquisition. Social Media Is Still Growing. YouTube Is Social.
FOLLOW THE LEAD | MONDAY, AUGUST 5, 2013
[Customer] Revisiting the basics of lead generation
'Lead generation or, in other words, finding new customers, is essential for any business to survive. But I always prefer a customer-centric approach to creating lead generation strategies. Awareness is the first step in the customer’s purchase process. Create customized content to woo your leads at this stage.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Customer] Predictions for B2B digital marketing in 2013
It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I stand corrected.
HUBSPOT | MONDAY, JULY 22, 2013
[Customer] A Beginner's Guide to Inbound Lead Generation
It''s a way of warming up potential customers to your business and getting them on the path to eventually buying. As you can see in the diagram below, generating leads is a fundamental point in an individual''s journey to becoming a delighted customer of your business. 'We''ve all been through it. the phone rings. What is a lead?
LEADER NETWORKS | WEDNESDAY, JUNE 9, 2010
[Customer] So You Need To Hire A Community Manager - Now What?
For example: Does a member need customer service or content to help solve a problem? The Community Manager is unlike any other position in the technology and online world. It's all about the members, which means it's about managing people. The Community Manager is the CEO of the community -- the Chief Engagement Officer.
MODERN B2B MARKETING | THURSDAY, APRIL 28, 2011
[Customer] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. Be data-centric and customer focused. Support your claims with facts, and always work from the customer’s perspective in. Initiate: Take the offense and lead.
MODERN B2B MARKETING | FRIDAY, JULY 5, 2013
[Customer] Your Company has Graduated to Marketing Automation– Now What?
By making strategic changes at regular intervals, your data will begin to tell a meaningful story about your customers. What customer communication barriers were you hoping to overcome? Make the most of the customer support agreements in your contract. Strategize. Cost per Net New Lead Acquisition by channel. Maximize. Revise.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 12, 2013
[Customer] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful. 'Author: Maggie Jones Couldn’t make it to Content Marketing World this year?
SALES LEAD DYNAMICS | THURSDAY, OCTOBER 28, 2010
[Customer] To Stay Visible: Be Understandable, Be Memorable, Be Credible
Day 42 : E-mail recent customer success story, in related industry if possible. As a service professional, you have three major challenges in cultivating prospects and referral sources. Challenge #1 – They must clearly understand what you do. Challenge #2 – They must remember you. Challenge #3 – They must trust you. Now, it’s time to execute.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, JULY 11, 2012
[Customer] [Video] The Death of Relationship Selling
Even your best customers don't seem to have time to meet anymore. Is relationship selling dead? It sure feels like it these days. Your prospects are quick to brush you off. They don't have time for chitchat. Shoot. They're crazy busy, struggling to survive in a frenetic workplace. The truth its, they don't need another relationship.
HUBSPOT | MONDAY, DECEMBER 5, 2011
[Customer] 7 Key Ways to Optimize Twitter for Search
Analyze your keywords through various tools (HubSpot customers, use the Keyword Grader tool), and pick a subset of keywords specifically for Twitter. Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. So tweet away that content!
MARKETING ACTION | WEDNESDAY, JANUARY 16, 2013
[Customer] 4 Tips to Consumerize Your B2B Marketing
Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
GREAT B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Customer] Little Things that Make a Big Difference in Sales and Marketing Success
Sending an email to a former boss, colleague or customer to heal a riff (this can have a huge payoff in both financial and psychological terms). Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Making that one extra phone call that resurrects a stalled major deal.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 4, 2012
[Customer] The A Factor. How Attitude Can Make Or Break Your Sales Career
Typically they are the people who arrive early, stay late and go the extra mile for their company and their customer. Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top.
GREAT B2B MARKETING | THURSDAY, MARCH 8, 2012
[Customer] Measuring B2B Marketing Success
Are you seen by your prospects and customers in a way that is consistent with the way you see yourself? Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, DECEMBER 18, 2012
[Customer] Does Playing Santa Work in Selling?
Intellectually you know it's important to focus on your customer and ask questions about their objectives, issues and concerns. When you sit down in front of your prospect, even though you have good intentions of being customer-focused, it's virtually impossible to do. The big meeting is set for early afternoon. So much to say.
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Customer] What Is List Segmentation? [FAQs]
Thanks to list segmentation, and the lead nurturing that follows, marketers have made significant strides in moving leads through the marketing funnel and, in turn, obtaining new customers. Sometimes, your contacts'' interests don''t align with your goals ( converting leads into customers ) -- and that''s okay. Here''s why.
THE POINT | TUESDAY, FEBRUARY 8, 2011
[Customer] Report: B2B Blogging Trends in 2011
The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below.
FATHOM | TUESDAY, OCTOBER 8, 2013
[Customer] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
Lead-scoring (or customer-scoring) can yield tremendous results for companies. There The majority of your revenue comes from 20% of your customer base. Look Which customers are your most profitable, yielding the highest margin? Who is converting from a prospect to a customer (or between other stages)? This Profitability.
HUBSPOT | MONDAY, NOVEMBER 19, 2012
[Customer] Facebook to Launch ROI Tracking Tool for Ads
That kind of information helps advertisers understand how much of a role their Facebook ad played in a customer conversion. So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool. Pretty groovy, eh? Coincidence?
VERTICAL RESPONSE | TUESDAY, AUGUST 6, 2013
[Customer] How to Go Out on a Vine for Social Media
Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” million.).
CONTENT MARKETING TODAY | MONDAY, MARCH 29, 2010
[Customer] Marketing Like the Big Boys—Facebook for Small Business
Customize your settings. handy way to contact a client or update your page with new content for your customers while away from the office. These are popular ways to engage fans and potential customers. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it. Don’t worry.
MARKETING ACTION | FRIDAY, DECEMBER 28, 2012
[Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
HUBSPOT | TUESDAY, SEPTEMBER 4, 2012
[Customer] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
HubSpot 3 Case Study : Dharmesh introduces a video showing how one of HubSpot's toughest customers is using HubSpot 3. Didn't make it to Boston last week for INBOUND 2012 ? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah ? Well, you're in luck!
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden - Find New Customers www.findnewcustomers.com . James W. The recipients are: (Not in order of votes). Ruth P.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer] Give Your Channel Partners the Right Incentives
Service Solutions Integration— Assesses partners’ ability to execute solutions sales and meet a broad range of end-customer needs. The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships. We’ve all heard the saying, “You get what you pay for.” Cornerstones B2B Marketing
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
[Customer] The Mi6 Tweekly: Week of July 19, 2010
Chart: Want to Improve Customer Satisfaction? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Some tips.
ACQUIRING MINDS | TUESDAY, AUGUST 18, 2009
[Customer] Sales Leads vs. Appointments?
Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,
THE B2B RESEARCH BLOG | SATURDAY, JUNE 25, 2011
[Customer] 47% of B2B marketers endorse using sex to sell
Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. I share them.
MODERN B2B MARKETING | TUESDAY, APRIL 26, 2011
[Customer] A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing
by Crissy Vetere With the advancement of Marketing Automation and Revenue Performance Management , B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101. All of this makes sense, right?
MODERN B2B MARKETING | THURSDAY, OCTOBER 27, 2011
[Customer] Sharing With Google+ Improves Marketing Effectiveness
Marketers can customize what the snippet for their content will look like to increase its effectiveness, from the photo that appears to the teaser text that draws people in. by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Snippets.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 28, 2010
[Customer] How To Focus On Your Marketing Plan
Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. The best approach to dealing with uncertainty is to be prepared and to have a plan.
WINDMILL NETWORKING | FRIDAY, MARCH 9, 2012
[Customer] Social Media meet Security. Security meet Social Media.
People in marketing and communications in 1987 would reach their customers in much the same way as they did in 1957. But in 2012, these same people don’t reach their customers in the same way as they did in 2009. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. Corporate marketing and security.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, JUNE 24, 2013
[Customer] [Video] This Will Help You Win Highly Profitable Sales
'How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. So why was there such a difference?
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
[Customer] Revenue Performance Management – Is it the next great market or a dead-end?
Please note that our wonderful free “cheat sheet on lead nurturing “ The 7 Keys to Lead Nurturing Success is a small taste of what you get in our terrific white paper, How to Find New Customers. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? And why not?
FEARLESS COMPETITOR | WEDNESDAY, JULY 7, 2010
[Customer] 4 Fearless Predictions from the Fearless Competitor
Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. Find New Customers helps business develop and implement demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.
SAVVY B2B MARKETING | TUESDAY, MARCH 30, 2010
[Customer] The Dos and Don'ts of B2B Content Reuse
DO customize your content for a certain vertical or place in the buying cycle. One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. some people prefer tex while others prefer audio or video). However, not all repurposing tactics are not created equal.
SAVVY B2B MARKETING | THURSDAY, MARCH 25, 2010
[Customer] 5 Ways To Find the Perfect Keywords for Your B2B Content
For instance, one audience is focused on reducing carbon emissions while another audience is focused on saving costs and improving customer service. Something easily overlooked in content creation is the importance of keywords. It's a great idea to develop a list of keywords that you use consistently throughout all of your content.
INBOUND SALES NETWORK | THURSDAY, AUGUST 23, 2012
[Customer] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. Email is built for business. Bottom Line.