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  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] 4 B2B Marketing Trends to Watch in 2016
    Customer-Centric Marketing Will Become a Must-Have. We’ve now arrived at a place where customer-centric marketing will no longer be a nice-to-have, but a must-have for marketers who wish to remain competitive. For most customers, the online browsing experience is a long walk around the internet in search of relevant content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Customer] 8 Technologies Marketers Should be Thankful For
    Customer Relationship Management (CRM) Systems. Fortunately for marketers who need to have in depth conversations or attend events with customers, prospects or peers, web conferencing and teleconferencing can be a time and mile saving substitute for face-to-face engagements. Web and Mobile Apps. Social Media. Smart phones and Tablets.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Salespeople Need to Be Remarkable, Too
    We''ve all been customers, and therefore, it’s very clear to us what great customer service means and what a great customer experience feels like. We need to consider it the right of every one of our potential customers. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Customer] Online Marketing: the Musical!
    Building great relationships with customers and other businesses through social media is vital in the world of online marketing. Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. Two different worlds!’ you cry. But not so fast!
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. It should include content that both deepens the customer relationship and clarifies your sales message. The sales funnel varies for each industry. The 3 sales funnel stages are: Attract.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. These costs are calculated not just based on sales lost, but on loss of customer trust and negative brand association. The Cost of Downtime.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] Webinar: Making SEO Fun In a “Boring” B2B World
    This webinar will cover some tips & tricks on creating great content that your customers want, driving link building campaigns using assets you already have, and will show real examples of other companies out there making it happen. Session summary. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Customer] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Almost 1 In 3 B2B Marketers Say Their Content Is Too Company-Focused, Not Customer-Centric (11:22): Two surveys show that B2B marketers believe their content is still too company-focused and not driven enough by customer needs, MarketingCharts reports. Rants and raves include Coca-Cola, Target, and Gawker. This week’s show.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How Lead Scoring and Nurturing Work Together
    The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. The characteristics should map to attributes and activities of your most desirable customers. Lead scoring can help. What’s lead scoring?
  • KAON  |  TUESDAY, OCTOBER 6, 2015
    [Customer] Data Analytics Is Critical For Success
    This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Ann Handley:  Make the customer the hero of your story. think the default with lots of companies is that they start creating content and write what they know, usually themselves, which is alright except that what you really want to do is talk about your customers more. So it’s not what you do, it’s what you do for others.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Customer] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Download it today and hear directly from "marketing executives are taking an active role in beefing up their tech chops" plus see why having a customer-driven technology roadmap is paramount for success. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. The CMO-CIO Relationship.
  • JUNTA 42  |  SATURDAY, FEBRUARY 20, 2016
    [Customer] This Week in Content Marketing: Brands Create More Content with Less Engagement
    Robert points out that Viant’s customer database will undoubtedly be appended to Time’s massive database to better target digital ads. No wonder customers aren’t engaging with it! 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Customer] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more. More visits = more leads, and more leads = more (happier) customers. Respond to prospects and customers in social media. Likely, you did.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Customer] Your Strategy for Staying Competitive in Online Retail
    Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. Utilize adgroup level sitelinks rather than campaign level, and include these variations as sitelinks to get your customers to the most specific page possible.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Customer] 8 Lead Generation Ideas for Startups
    Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. High performing lead generation strategies are hard to come by unless you’re constantly researching and testing new ways to attract prospective customers. Lead generation can be challenging for startup companies.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] The 80/20 Rule of Corporate Content
    Marketers inherently know that the more they talk about themselves the more they are ignored by customers. 80% of the information (content) we develop inside companies is about our customers. We write proposals trying to solve customer challenges. We develop customer service FAQs to answer questions. It was all about Jan.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Customer] The Problem with Big Data
    Just when you would think the explanation of data vs. intelligence was a mute point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers. It all comes back to the phone book. Most startups and even larger businesses have a need to deliver leads to the sales team. Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 3 steps to make the most of your eMail list
    For example, let the user select from a list of common business challenges that your product/service addresses, a list of technologies the customer uses, or the customers assessment of the skill level of the organization. Whatever will help you better message the customer. By Neicole Crepeau, Contributing {grow}  Columnist.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Treatment #1.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 26, 2013
    [Customer] Your Facebook Ads Can Be Razor-Sharp with Social Contests
    Related Stories Along for the Ride: Social Conversations on the Customer Journey 10 Ways B2B Businesses Can Use Pinterest Legal Problems in Instagram Photo Campaigns. I have a feeling that social media managers will have a very hard time soon. Why do I think that?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Enterprise Selling is Live Today!
    Full disclosure: This email contains affiliate links and Find New Customers may receive compensation for anyone that signs up. Enterprise Selling goes live today! If you’ve enjoyed those great free videos by Mike Shultz, and want to learn from the best in the business, you can finally sign up today here: Mike Schultz.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Customer] 5 Tips for Developing Strong Buyer Personas (via )
    Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Filed under: Demand Generation. Demand Generation
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Customer] Forrester find most companies still have small interactive marketing departments
    Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments. Amen, Forrester!
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. 3. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Customer] Will Marketing Automation Be Free?
    Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Customer] 6 Steps to Content Marketing Domination
    Get Content Get Customers was published in 2009. Almost automatically, especially in big businesses, we try to turn our audience into customers so early that we never give our content marketing programs any room to breathe. I know, I know. used one of those link-bait titles. Well, this post is all about what is possible. model. model.
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Customer] The Changing Rules of B2B Marketing
    Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Customer] 5 Ways B2B Marketers Can Learn to Love Facebook
    To be more specific, the smart marketers on Facebook are: Using custom audiences to laser-target their ads. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process. It’s really only for B2C people, right?
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Customer] Visible Expert Profile: Rick Telberg
    To keep up with customer demand and to stay visible and relevant, Rick delivers keynotes or webinars for 20-30 industry events per year. Again, the decision about the channel of media offering is customer driven. “You have to be everywhere the customer is looking. Keeping Pace with Change. Forging His Own Way.
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. It means telling the story in a way that’s true to your brand and your ideal customer. eye contact.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Inbound Marketing: A Square Peg in a Round Hole?
    The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Customer] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    No matter which approach you choose, the key to generating enough new customers to meet revenue goals is to monitor closely targets vs. actuals as you move down the funnel. Putting quality first makes the most sense if your market niche is narrower or your customer base is tightly defined. Quality over Quantity. Quantity over Quality.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Customer] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. Most have email sign up form tools that are easy to use and customize for your needs. Need a refresher? So let’s get to it! All of your social sites (link).
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Customer] What’s Sales Enablement Got to Do with Demand Generation?
    Poor customer experience with no continuity? Watching Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere? Are they using mobile apps?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The Wisdom of ‘We’
    personally contacts every single customer who posts a complaint about his hotel on an online review site. Customers will share their opinions whether you want them to or not. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. Original here.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Customer] Originality is Overrated. Do This Instead.
    When done with the reader in mind, guest blogging is a great way to diversify your content and give prospective and current customers some diversity in your messaging. Your Voice: Among the most successful companies, regardless of industry or size, brand voice – i.e., brand personality – is their strongest customer-retention tool.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [Customer] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    SN: A simple win for an Act On customer coming on board is simply understanding – for the people that are responding to my email campaigns, say – how many of them are being driven to my website, how many of them are converting into registering for a webinar, and how those activities are linked together. Will you talk about that a bit?
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Customer] A Lesson from Microsoft: Control Your Own Destiny
    Here are two: “Are we adjusting to the changing dynamics of our customers?”. Either way, the lesson is the same: Customer expectations and behavior are changing. It’s nice to know that what happens in Vegas stays there. Or not. What is interesting, though, is Microsoft’s official explanation for ending its starring role.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 30, 2011
    [Customer] The Strange Tale of the Norden Bombsight – a TED talk with Malcolm Gladwell
    Jeff Ogden , the Fearless Competitor, is the President of Find New Customers , the company who makes B2B demand generation simple. Sundays are for learning here at Fearless Competitor, and there’s no better place for learning than TED Talks. Besides, I always love it when people debunk our assumptions. Or did it? Norden Bombsight.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] The 7 Second Website Test for B2B Marketers
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by emailing sales at findnewcustomers.com.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Customer] How (and Why) to Integrate Social and Content Marketing Efforts
    There are all kinds of reasons to create a holistic marketing strategy, but here’s the most important one: It seriously enhances your customer’s experience. At the same time, you’re holding events and using outbound marketing to engage that customer and build a relationship. May 9, 2013 | 10 am PT | 11 am MT | 12 pm CT |/ 1 pm ET.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Customer] Sales Leadership: Gaining Insight & Accountability
    Also many organizations never gain real insights from their customers or even help from their customers. This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Sales Leadership: Gaining Insight and Accountability. Let’s first explore a Client Advisory Board.
  • AVITAGE  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Avitage Master Content Publishing Briefing
    This is how we’ve been making and maintaining custom video versions for well over a decade. Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. It contains extensive builds and audio with each slide.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Getting Customer Service Beyond 140 Characters (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] The Secret Ingredient To Great Content
    He explains that his customers simply believe it is special. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content?
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Customer] CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
    You can ask people from your team to come back with a list of the best people they met at the conference and then decide if you should try to recruit and interview them. 5) Hold customer, prospect, and partner meetings. Most companies have customers, prospects, or partners in many different locations. and it just might work for yours.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Customer] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    Provide consistent customer experiences. Using social media to engage employees, partners, and customers enables an organization to be more nimble, allowing connectivity with today’s agile workforce. It allows organizations to actively engage customers and partners, by listening, asking, observing, and adapting.
  • OPENTOPIC  |  FRIDAY, OCTOBER 9, 2015
    [Customer] The Transaction Machine: Defining, Finding, and Converting Your Audience
    Part of defining your brand is knowing your customer demographic. It’s not necessarily true that a brands customer demographic will be the sole make up of its content audience. ” - Melissa. She lists four tips to help define your audience so that you can create content catered to them: Who is your customer base?
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Customer] 5 Common Reasons Good Content Fails
    The key is to find your brand’s unique value to the customer and then make sure your audience understands that value. And the reason for that is because interactive content is simply more personal, with more opportunity for customization than a static sales pitch. Anna Talerico, ion interactive's EVP and cofounder. So, what gives?
  • CLIENT BRIDGE  |  THURSDAY, MAY 1, 2014
    [Customer] How to Set Up a Google + Business Page
    Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Customer] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    Our customers are placing a big bet when they sign that contract, and it takes time to work through how risky that may be for them. love the excitement of a big deal, the impact they have on our company, and the closeness the longer sales cycle creates between our customers and my team. It’s long because our stuff is expensive.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Customer] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    This example was spelled out right before the audience members – customers led the early conference sessions by extolling benefits of their vendor capabilities rather than the vendors themselves telling how great they were. More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013  last week in San Diego!
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] How to Outflank Your Competitors With Inbound Marketing?
    As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. It includes online content such as: Articles.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Customer] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Nearly 3/4 of active Twitter users are bloggers.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Customer] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Request a Custom Quote in 24 hours. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Customer] The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI
    Increasingly, luxury brands are following the Net-a-Porter model, creating content that drives sales and brand affinity to gain an advantage in all stages of the customer journey. In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Porter isn’t an anomaly.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Customer] B2B Marketing & Scientific Research: Why Online Relationships Matter
    BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. And since people’s brains process online and offline relationships the same, it can feel like a face-to-face for your prospect or customer.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Customer] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Cincom Systems Inc. European Event Nirvana.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Customer] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • TONY ZAMBITO  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working.  Technology enables systems and processes. 
  • AMPLIFINITY  |  WEDNESDAY, JULY 15, 2015
    [Customer] Rewards drive referrals. But, must they be cash?
    You’ve determined the specific pool of advocates (customers, employees, partners, …) that you want to target as referrers. That said, the majority of the customers that we work with have opted for some sort of monetary reward, whether e-gift cards, bill or account credits, checks, or product discounts. Must rewards be cash?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Your Business Blog Year 10: Is It Still Worth It?
    Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Does blogging still make sense for your business? Communication is possible everywhere.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Customer] 5 Tips to Help Close That Sale
    Converting a prospect into an actual paying customer can sometimes turn out to be a long, drawn-out process, filled with plenty of back and forth negotiations between yourself and the potential client. Truth be told, the first customer contact is usually just the beginning of a sales journey, and it doesn’t necessarily guarantee a sale.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] Are You a Branded Authority or One of the Crowd?
    The trick is to present the reality of what you offer in terms of products, services, and customer experiences, in a way that is both accurate and compelling. You may need to take a fresh look at both your products/services  and adjust what it is that you deliver to the customer. Marketing yourself with a very broad focus (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 5, 2013
    [Customer] How To Effectively Increase Your Sales Pipeline
    As you work through the process of building and scrubbing your database, think to yourself, does this prospect look like my ideal customer? I have learned over the years that having a well thought out plan to reaching any goal makes all the difference. Building a pipeline is no different. Guess what, it worked, I did make it happen.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Why the Blog Post Is the New Ad Unit
    With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Customer] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
    Marketing Made Simple TV premieres each week at noon ET on Thursday and is a production of Find New Customers ( findnewcustomers.com ). (Use the button on the lower right to enlarge the view for optimal show viewing.). In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. Melonie Dodaro.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Customer] Pondering Snapchat As The Next Place to Be for B2B
    But as the Wall Street Journal recently reported, older people are joining the platform , so it becomes less about a particular demographic and more about a way to connect with customers. And because there are no good discovery mechanisms, either for accounts or Stories, this is more a platform for your customers or your known universe.
  • BIZNOLOGY  |  THURSDAY, JULY 26, 2012
    [Customer] Book Review: Optimize by Lee Odden
    Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not? It doesn’t disappoint.  Content Marketing Plan.  Personas. If you miss this book, don’t blame me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Dear social web, Let’s try keeping it real.
    You’re not their customer. I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Funny. Tease!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Customer] Content Marketing Objectives And KPIs
    Share of conversation is also an extremely customer-centric goal. Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What Is Your Brand’s Higher Purpose? Reach.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Just One B2B Social Media Reason for Google Plus: Search
    And see if our customers and prospects are there? Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. But for now.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Customer] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Email and CRM are two big customer-facing systems: you get absolutely no prize for knowing that your Web site is the third. (Ok, social is in there someplace too, but it''s still more smoke than fire.) A truly complete customer-facing solution would encompass Web content management as well. Adobe , where art thou?
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] The Coming Battle Over Social CRM
      The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up. Their sales guys are hawking end-to-end solutions that integrate social participants into a larger CRM universe.   
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Customer] This Week in Content Marketing: Content Marketing as a Profit Center
    For this strategy to work, your company’s products and services must be truly delightful — so that customers will exercise free will to buy, review, and recommend them. Christophorus appears to be the oldest customer magazine in automotive history. This week’s This Old Marketing example: Christophorus – the Porsche magazine. Ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Customer] 35 experts weigh-in: How we create influence on Facebook
    But the brands, large and small, who are successfully using Facebook to connect with their customers are doing just this. ” KATHI CRUZE , Automotive Social Media marketing consultant at  Kruse Control : “Know what your customer wants and give it to ‘em.” But on the Internet, we HATE rules. We HATE structure.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] The Top #Nifty50 Women in Technology on Twitter for 2012
    Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Elyse_D.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Customer] Top 10 Marketing Automation Mistakes
    Trying to be too complex too quickly. I’ve written earlier in this space about the myth that is the B2B “customer journey” and how, in reality, it’s almost impossible to know, even with the most advanced marketing technology in place, exactly where an individual prospect is in the lead lifecycle. Launching lead scoring too soon. irrelevant.
  • SAZBEAN  |  SATURDAY, JUNE 22, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 22, 2013
    MarketingProfs) How Consumers Are Using Their Phones, And What It Means (Business Insider) Twitter Said To Be Preparing Location-Based Ads For Clicks And Bricks (TechCrunch) The post Top Internet strategy, marketing and technology links for the week of June 22, 2013 appeared first on Sazbean. News & Notes
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Customer] Types of Website and Landing Page Conversions you can Track with Google Adwords
    One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device. Hard Numbers-.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. So, how do those 8% do it?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Customer] 3 Business Blogs with Proven ROI from Industrial Companies
    Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Exhibit #1: Emerson Process Management Experts.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Customer] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    It’s easy to forget sometimes, but customers don’t buy from companies. For outbound SDRs, I’d like them to have about 1 year’s experience on the phone dealing with prospects or existing customers. Of course, Sales and Marketing collaboration is key to any outbound process. R: And for inbound? B: Map out your customers’ buying process.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Customer] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM -- or customer relationship management software -- is essential for businesses with customers or clients. CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. So who’s right? Remember those?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Customer] Millennials Hate Ads! Want This Instead
    64% of millennials said they are more likely to become a loyal customer if a brand engages with them on social. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Authentic Content Is King.
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