Page 116 of 259 Previous | Next 
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog: It All Begins with Trust
    Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Customer] The Value’s in the Network, Not Just the Knowledge
    Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. radio show. iTunes channel and.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Customer] 5 Traits of Great Marketing Content
    It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. Eighty percent. Which means you’d better have great content. Sign Up Today.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 21, 2010
    [Customer] Proud Mary, Kodak and Your Brand - A Cautionary Tale
    Just pay attention when customers tell you you're losing touch with it. Stay close to your customers. "Brands can lose touch with the customer and where it exists in the popular culture, which is shifting more rapidly than in the past," says Peter Post, CEO of Cossette Post. Brands come and brands go. Proud Mary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Customer] Creating a content marketing plan — without any content
    So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort.  It led to this idea:  micro-content, or marketing content when you don’t have time to produce content! This can be an extremely complicated, time-consuming and expensive proposition! Twitter.
  • CONTENT MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [Customer] Top 10 Takeaways from the 2010 Content Strategy Forum
    If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. You must have a clear assessment of what your target customers expect to find online when they are searching for answers to their problems. With that understanding, you are ahead of the game.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 22, 2010
    [Customer] Debate: Branding
    In the wake of Gap ditching its new logo following consumer complaints, should B2B brands also bow to negative customer feedback on new marketing initiatives, or should they stick to their guns and wait for the fuss to die down?
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Customer] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    Accept  guest posts from your staff, customers or leaders in your industry. If customers regularly ask you for information on a specific topic, give them a list of online resources. If you still need ideas, ask your customers what they want to read on your corporate blog. Below are 18 topic suggestions for your corporate blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Customer] What you need to know about emerging content forms
    We discuss the innovation … and the idea that Google may finally have to pay attention to customer service. We discuss the innovation … and the idea that Google may finally have to pay attention to customer service. Let’s face it, the way we create and consume content has not changed significantly in a decade. Can it scale?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Customer] Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
    Sullivan recommends that you use whatever tools you have to customize each message to each individual blogger. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Leave your comment below.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Speak your ideal customer’s language. Focuses on the customer. Do more research.
  • DIRECT RESPONSE COACH  |  THURSDAY, MAY 16, 2013
    [Customer] My new Kindle ebook on mailing list research
    Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] 3 Demand Generation Dangers in a B2B Blog Redesign
    If you had a custom structure there’s space for this too. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] 3 Demand Generation Dangers in a B2B Blog Redesign
    If you had a custom structure there’s space for this too. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • SAZBEAN  |  FRIDAY, JULY 27, 2012
    [Customer] Seven Key Questions Marketing Consultants Must Ask Their Clients
    In an ideal world, each client should have a customized marketing plan, so priority one is to learn all that you can about each company’s business goals and marketing objectives. In other words, what value does the company deliver to their customers? News & Notes
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Customer] Have a B2B Facebook & Twitter Presence with Minimal Time
    Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. Tweet. Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? You can also view the presentation slides on Slideshare.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Customer] Twitter Launches Brand Pages for Business Accounts
    According to Ad Age , Twitter is also releasing ' Brand Pages ' for marketers, which offer brands on Twitter improved customization and business-oriented features. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. 1. Yay! 2. Connect with HubSpot
  • SALES LEAD INSIGHTS  |  SUNDAY, JANUARY 16, 2011
    [Customer] Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
    Reach and nurture more prospective customers. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Customer] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Originally posted 12/30/2010) Happy New Year from Find New Customers! Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. via fearlesscompetitor.net. Filed under: Demand Generation.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Customer] The Best B2B Appointment Setting Technique…Ever
    We hear so much these days about the customer-driven buyer’s journey and that more than half of the sales cycle occurs without prospective customers contacting a sales representative. Marketing’s job is to get salespeople in front of prospective customers. First, Hire B2B Telemarketing Professionals. Appointment Setting
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Website Content Must Address What’s Keeping Engineers up at Night
    wiki or a customer forum is another option. These content platforms can provide valuable feedback from customers and end users. Allow 24/7 online access to maintenance data on all installed equipment in order for customers to plan their own preventive maintenance program and follow their assets from cradle to grave. Security.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Customer] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more. More visits = more leads, and more leads = more (happier) customers. Respond to prospects and customers in social media. Likely, you did.
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Customer] Get Me On the List! Whitelisting & Deliverability
    You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Things You Need to Know About B2B Mobile Marketing
    Sam Fiorella put it nicely: A3: Build an App when it will enhance the customer experience. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. Reasons Your Marketing Needs to be Mobile 1.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 13, 2011
    [Customer] Make It Your Business to Set ‘Sale’ in 2012
    Find New Customers is pleased to share your article. _. In order to better prepare for the coming sales year, take several factors into consideration: Always be thinking ahead of the curve – While you may be limited in what you can offer current and potential customers, always be thinking of the needs for your business to evolve.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 9, 2010
    [Customer] Marketing Automation Acceleration Package – our exciting new service
    Find New Customers can certainly help them. This is where the professionals at Find New Customers come in. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. From $5,995 to $18,995 plus expenses. We love comments.
  • LOOPFUSE  |  MONDAY, JANUARY 9, 2012
    [Customer] 5 Steps to Launch an Email Campaign
    Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Customer] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Many will migrate from IT, where a subset of those professionals are eager to apply their technical talents in the pursuit of more exciting, customer-facing innovations that are recognized as driving revenue, not merely containing expense. Marketing Analytics: Crunching Numbers, Winning Customers, Peter Krensky, March 2014. David T.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Customer] My Week in Vegas: Talent, Zombies, and a Little Magic
    The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe.  And for marketers, understanding how the customer experience can be improved to help generate more loyalty – and therefore more revenue – is a primary concern for both B2B and B2C marketing leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
  • REPUTATION TO REVENUE  |  TUESDAY, APRIL 19, 2011
    [Customer] Sustainability best practices can guide social media too
    By and large, however, what does matter most to B2B firms is using social media to deepen customer and market insight, improve internal collaboration, and strengthen engagement and trust with key customers and partners. . Focus on what matters. Social media is similar. Build the business case and continually refresh it. Do you agree?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden  - Find New Customers     www.findnewcustomers.com     . James W. The recipients are: (Not in order of votes). Ruth P.
  • SAZBEAN  |  THURSDAY, JANUARY 6, 2011
    [Customer] Social Media is Part of Your Resume & Portfolio
    Jim Connolly ’s post on WebProNews today, Remember Who can Read Your Tweets , is a great reminder that whatever is said on social media is not only part of your permanent record , it’s probably also something that potential customers actively look at. Yes (thankfully).  Not a chance! News & Notes
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 21, 2011
    [Customer] How to Use B2B Social Media for More Efficient Lead Qualification
    It’s simple and highly effective for leveraging social intelligence to improve sales productivity and customer engagement success. Sales professionals who understand how to connect with Customer 2.0 Social Selling Throughout The B2B Sales Cycle The impact of social media on brand monitoring, customer service. Results.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Customer] How Does Your B2B Brand Reflect On Your Buyers?
    It makes me wonder if they'd always be trying to upsell me if I became their customer. I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. In professional mode, "personal" is a bit different. like this guy! What do you think?
  • INBOUND SALES NETWORK  |  MONDAY, JULY 30, 2012
    [Customer] STOP Wasting Your Time on the 97% of Your Prospects Who Are Not Ready to Buy
    Jeremy Miller of Sticky Branding defines the customer buying segments as follows: 3% are Active Buyers. These are possibly customers you don’t want, or companies that don’t want you. In every industry, customers go through predictable buying behaviors. The 3% Rule. At any given time, only 3% of your market is buying.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Savvy Week in Review - October 21
    Solid advice on why it takes more than mere facts to win customers. Doug Kessler of Velocity Partners argues that marketers can avoid alienating prospective customers by making it easy for them to find the content meant for them. We can't believe that another week has flown by. catching up on the blogosphere, of course! Seriously.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Customer] Why your business needs to claim its Google Places page
    If you want to do just one activity that will take you approximately 10 minutes of your time and yield you the most customers for 0 cost, this is that one thing you should do. These aren't window shoppers, these are people that are immediately converting to become customers of yours. Immediately. When does your location matter?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Customer] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    Growth Hacking from Francisco Costa  – 345K views. I’ve covered growth hacking before, because it’s awesome and reflectve of what marketing needs to be: about getting new customers and retaining existing customers and doing so with as little budget as possible. Which are your favorite? And which ones did I miss?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 6, 2011
    [Customer] 7 Awesome Email And B2B Social Media Integrations
    Use Social Media To Grow Your Email Lis t – It isn’t enough to have a prospective customer only connected with you via social media. Use your marketing automation software to help you send custom social media messages to leads when they take an action on your website. 5. Great inbound marketing is integrated marketing.
  • BIZNOLOGY  |  FRIDAY, JUNE 29, 2012
    [Customer] Why you shouldn’t bring your social media (completely) in-house
    Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Kudos, but seriously a truly exceptional example.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 24, 2010
    [Customer] Brand Choice: “vision of perfection” or “perfect visibility”
    However, we will not waste anyone’s efforts in denying those mistakes, we will put all our effort into fixing them. - No Stalling: We recognize that you rely on our products or services, are happy to shine a light on anything that you, the customer, believe needs to be improved and fixed. What is the Goal of Transparency?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] Everybody Writes — My Interview With Ann Handley
    Not so awesome if you just need some guidance on how not to sound like a total idiot when you craft this week’s customer mailing. Your words are your emissaries; they carry important messages to your customers. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And Why did you write it?
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Customer] What’s The Deal With Pain Points?
    Articulating the pain points of your client and the client’s customers can help you come up with a creative solution that will speak to them in a way that resonates, like well-constructed comedy. What’s the deal with your customer base?” That’s not too far from what marketers do when they identify a pain point. Image: Flickr
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] Businesses That Blog Generate 2X More Email Traffic [New Data]
    They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common?
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Customer] Integrated Marketing is back–it’s the new SEO
    Remember integrated marketing is about creating unified, customer-centric messaging. Great content makes for a great user experience and that is what “putting the customer first” is all about. Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. 2. Social media. 3.
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Customer] Should B2B brands be excited by the marketing opportunities the iPad presents?
    So the answer is now around providing customers. This makes it an ideal environment for customers. customers—particularly around complex technical content. distribute content to customers’ tablets. Using an iPhone or iPad, PrintSoft’s customers can make the process of developing personalised direct mailings and.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Customer] 6 Tips to Whip Your Subject Lines into Shape for 2015
    Tell your customers what you want them to do with a call to action. Offer deals to customers if they refer a friend or share your content on social media. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. Trim the excess. Avoid fatigue.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 23, 2011
    [Customer] Emergence of Demand Generation Role Drastically Alters Marketing Landscape
    Of course there are many things that go into demand gen – data analytics and management, search, webinars, demos, content marketing, customer referral programs, and the like – but probably the central activity of this crucial marketing function is lead generation. At Epiphany, most of our customers tended to be large enterprises.
  • SAZBEAN  |  MONDAY, MARCH 9, 2015
    [Customer] Is Snapchat Right For Your Business?
    So if the target demographic of your customer base is on the older side, Snapchat is probably not worth spending your valuable time on. If social media was fishing, then sites like Facebook and Twitter are the humongous nets thrown in the ocean, catching as many fish as possible. Which isn’t such a bad thing. Millennials love Snapchat.
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Customer] Sharing for Engagement on Twitter
    No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. Be Concise. Be Visual.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Customer] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    Customer Service: How To Win Back Lost Customers. What Is Your Customer Trying To Achieve? Reasons the Customer Is Often Wrong. I don''t know if you know this, but we here at HubSpot kind of like blogging. So, we scoured the internet looking for the best writers and thought leaders in sales. Congratulate them on Twitter!
  • SAZBEAN  |  FRIDAY, DECEMBER 3, 2010
    [Customer] Tips for Finding the Right People on Twitter
    And check terms that would be important to your potential customers. Take a look at those who are in your industry, as well as people who are potential customers. The best results on any communications channel happen when you’re talking to the right people with the right message. Also try some geographic locations.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [Customer] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. Create interest groups for others who are passionate about issues that resonate with your customers and prospects. So too with Twitter.
  • CONVERSIONATION  |  WEDNESDAY, JUNE 1, 2011
    [Customer] Intel’s “The Museum of Me” Facebook Campaign Gets the Buzz
    Recently, I saw some great examples of how you can use Facebook in a cross-channel campaign with data capture flows and customer profile updates. It’s amazing what smart agencies can do using Facebook Connect and other connectors, when integrating them with CRM, social channels and “traditional” online media in a real multichannel way.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Customer] A Story About Why Building Credibility Matters When Teleprospecting
    She helps potential customers find solutions to prospecting challenges. The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking. Could you transfer me to your marketing department?
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [Customer] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. LoopFuse ,Inc.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Customer] The Impact of Social on B2B Brand Personality
    The story we tell our prospects and customers needs to be consistent across all channels - at the least in tone, quality and style.  Do you want to build awareness, drive web traffic, get in conversations, provide customer support, build specific relationships.? In other words, personality shines through. We all have filters.
  • UNDER THE ARCH  |  TUESDAY, AUGUST 6, 2013
    [Customer] B2B Segmentation Strategy & Marketing Automation
    A well-thought-out B2B segmentation strategy must precede any marketing automation initiative. Demand Generation Marketing Strategy B2B marketing B2B segmentation market segmentation marketing strategy segmentation strategy
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
    By dedicating just a little bit of time to making some simple improvements, you can really get your business to stick out from the crowd and resonate with prospective employees (and prospective customers). We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Business Lessons from Bruce Lee and the World Cup
    realized that: My website was (and still is) un-responsive, which is a no-go in the mobile future. I had stopped networking and connecting with people. I had been focusing on offering the wrong illustration services to customers, ones that didn’t seem relevant anymore. By Mars Dorian, {grow} Contributing Columnist. First, I complained.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Customer] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics! A lot of people over-do it with reports. Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). These
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Customer] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. This is not a one-person job.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Customer] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Customer] 3 Marketing Metrics Your Boss NEEDS To See
    ” A great marketer will analyze the data one more level, and say “I spent $1,000 on paid search, generated 100 leads for the sales team, they closed 5 of them, and 4 of those customers left us after 3 months. We could always start ignoring leads generated, and focus on customers generated, which leads to the next metric. 2.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer] Why Only One MarTech Tool Is Needed for B2B Content Management
    How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. ” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet. similar percentage called out redundant content creation. marketing automation solutions.
  • CLIENT BRIDGE  |  THURSDAY, MAY 1, 2014
    [Customer] How to Set Up a Google + Business Page
    Customize your business page – Once the basics are out of the way, you can customize your business page by adding a tagline and uploading a profile photo, such as your company logo. Ask customers and partners as well. Out of all the available social networks, Google+ used to be perceived as a lesser option for most.
  • WRITESPARK  |  TUESDAY, APRIL 9, 2013
    [Customer] Murphy's Laws of High Tech Copywriting
    Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. customer will give you a great case study, but then never get back to you with approval to publish it. Copyright(c) 2013, Janice King. Source: [link
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
  • AD YOUR COMMENT HERE  |  THURSDAY, OCTOBER 13, 2011
    [Customer] 3 Old and Basic Social Media Tenants to Remind Yourself of Today
    In the past few months, I’ve heard a few generalizations made about social media that have me thinking back several years to when the field was coming alive and we were all trying to figure out this new space. While things have evolved significantly, a few things remain unchanged. Sure, but why use it? You just never know. Can you disagree?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] Why You Should Create More "Boring" Content
    We landed our first paying customer through that article. And since then, more than 500 paying customers have come our way just from articles like the “How to Make a Personality Quiz” article. To this day I reach out to customers and offer my help. Then one day, out of sheer exasperation, I tried a different approach. Listen.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Customer] If you perform only to an empty house your show will close
    Because all of us here err on the side of being insufferable snobs verging on having deep contempt for our very own customers! I am so impressed by how well brands are messaging these days. People In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. The
  • MARKETING-GIMBAL  |  FRIDAY, JULY 2, 2010
    [Customer] The Ultimate Business Differentiator
    A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • ENGAGE  |  MONDAY, MAY 20, 2013
    [Customer] 3 Ways to Engage with Today’s Empowered Consumer
    Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media. Brands must become customer-centric and focus on engaging at the right time  and   place. The degree to which a brand connects and engages customers will define its value moving forward. Humans are impatient.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Customer] 5 Ways to Instantly Improve Marketing With Data
    Continue to do so, as these can be great avenues for your potential customers to find you, visit your site to lean more, and hopefully one day convert into actual leads and customers. Or perhaps admit that it isn’t working for your target audience, and focus on the channels that are working to refer potential customers to you. 2.
  • THE ROI GUY  |  TUESDAY, JANUARY 15, 2013
    [Customer] Sales and Marketing Alignment in 2013? Not so Fast!
    In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
  • STORIES THAT SELL  |  WEDNESDAY, JANUARY 15, 2014
    [Customer] Do Buyers Still Read Case Studies?
    realize that I’m not the most unbiased authority on the supremacy of the written customer case study. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms. The written case study still reigns. Eccolo also revealed.
  • B2BBLOGGERS  |  MONDAY, MAY 17, 2010
    [Customer] The Relationship (r)Evolution
    Sacrifice communication in the interest of efficiency and profit Here is where I start to see some problems… In the mid to late 90s companies started changing the way they communicated with their customers. Why, how, when and where do my customers want to build relationships with me? Being social is a human need. Or Does It? 5.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, NOVEMBER 16, 2010
    [Customer] The QR Code Quandry
    Usefulness and customer experience is a direct function of user dexterity, phone hardware and software settings, network bandwidth and settings and sheer dumb luck. Experimenters have ignored the customer experience in the rush to be first. There seems to be a flurry of QR code use. Are they the next cool thing or are they useless?
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    Click to start video at this point — In response to my question about the most significant change in marketing and sales over the last year, Linda talks about the impact of the Internet and changes in the way customers buy. The New Selling Landscape Calls for a New Sales Map. They need people to help them connect the dots. Stay Tuned
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. 
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement.  Rise of The Social Employee. What is a social employee?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 13, 2012
    [Customer] B2B Marketer: Have You Backed Up Your Marketing?
    Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Do you know how to access these platforms?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Customer] A 13-step crash course in digital marketing
    Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    The Guide walks you through how to develop and maintain your targeting strategy to enhance you prospect and customer experiences, and sharpen your marketing. by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Looking for more Targeting best practices?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Customer] 12 Surprising B2B Marketing Spammers on Twitter
    Unitag gives businesses a way to customize QR codes with your own embedded branding and design elements. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam. It’s simple.
  • SAZBEAN  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Customer] How (and Why) to Integrate Social and Content Marketing Efforts
    There are all kinds of reasons to create a holistic marketing strategy, but here’s the most important one: It seriously enhances your customer’s experience. At the same time, you’re holding events and using outbound marketing to engage that customer and build a relationship. May 9, 2013 | 10 am PT | 11 am MT | 12 pm CT |/ 1 pm ET.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] How to Use Social Media to Recruit Your Next Intern
    Related Stories Native Advertising: How to Promote Your Brand While Wearing a Disguise Realtors: Instantly Improve Social Media Results How to Create and Optimize Pinterest Boards to Drive New Customers. Here is the story of a recruiter that uses two different ways to find an intern using social media.
  • ILLUMINATING THE FUTURE  |  SATURDAY, APRIL 10, 2010
    [Customer] Leading Lights: Marketing and PR Strategist David Meerman Scott
    We build trust, credibility and enthusiasm through our own direct communication with our prospects and customers. . We've been liberated to elevate our businesses and ourselves through the new tools of marketing. In fact, new tools mean new rules. We no longer need to rely on the media for attention and publicity. We are the media now.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Customer] SEO and Content Marketing: A Love Story
    About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met.
<< 1 2 ... 114 115 116 117 118 ... 258 259 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...