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  • TOMORROW PEOPLE  |  MONDAY, APRIL 16, 2012
    [Customer] Why Your Unsubscribe Process Is as Important as Earning Subscribers
    Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. If this is the case, that customer will likely never convert. It is no secret that earning a subscriber is exciting. Have you put thought into your unsubscribe process?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Customer] How to Communicate Professionally on Sales Calls
    As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Have Canned Answers Chances are as a B2B sales person you field the same questions from potential customers repeatedly. Know when to use it and when to avoid it.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Customer] How to Improve Your Email Clickthrough Rate [Video]
    Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. After all, if someone''s not clicking on your emails, how the heck are they supposed to get to your website and maybe one day become a customer? Click. Click. You send them an email with your latest blog post. Click.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Customer] VMware Cloud Compass Tool (powered by Alinean)
    The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] Announcing HubSpot 3: The Future of Marketing Software
    Today, we talk to some companies who are using twice that amount -- just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. In the first five years of HubSpot, we did just that. are bringing leads to it.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 7, 2015
    [Customer] How to Use Twitter’s Vine To Promote Your Business [GUIDE - Part III]
    Ask customers to participate in a Vine competition. Vine has become an everyday tool, which means your customers are likely familiar with it. Why not ask your customers or clients to produce a video for you? With eBay Now, customers can shop and get their orders delivered within an hour. Try Vine. Create a timeline.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] How to Write a Winning Pay Per Click Ad
    Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] The Triggered Emails You Need to Make Your Marketing Automation Work
    detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. And neither do they.
  • THE ROI GUY  |  TUESDAY, DECEMBER 13, 2016
    [Customer] For 2017: Less is More with Interactive Value-Focused Content
    Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. But if you ask buyers, less is definitely more. They don’t need more content.
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Customer] Optimizing Your Landing Pages with Video
    One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Customer] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. Such a customer-centric ideology was definitely foreign to my previous sales roles, and I was truly excited to embrace it. Sheer panic ensued on my first day.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer] Lead Segmentation: Enhance Your Email Marketing
    conversion on your website could reflect a ready-to-buy mentality for a particular lead, while it just as easily could reflect a preliminary piece of research being conducted by a potential customer down the road. Past Customers vs New Prospects. What does your company do to nurture leads? Maybe a monthly newsletter? Job Status.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Customer] Sales Tools and Planning Resources for Your Next Product Launch
    Why will customers/the market care? How are we communicating this (internally, externally to customers/partners/press and analysts)? 7. Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. What are we launching? 2.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Customer] How Your Startup Can Overcome Content Marketing Challenges
    If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. Starting a content marketing program from scratch is right up there on the list.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    If you don’t believe me, then here''s Homayoun Hatami, co-leader of the Sales Growth practice at McKinsey: “Sophisticated customers are not interested in traditional sales models. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Instant gratification. Can you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Customer] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    What if you were at risk of losing your best customer? Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income. It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Got it?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Join the Inner Circle and Become an Insider – InsideView Community
    Intelligence on your prospects and customers gives you an edge over the competition. We recently launched the InsideView Community for all of our free and paid customers. The primary use of the community is to allow our customers to communicate with each other and to ask questions about our application. Filed under: Sales 2.0.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Customer] Meet the Vidyard Team, Video Style: Garth Newton
    He taught me to make sure that we’re getting good ideas well before the customer sees it so we’re making good things and we’re making good things really, really well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [Customer] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    It makes perfect sense: As business strategy becomes more customer-focused, they need leaders who understand how to engage them through all channels, traditional and emerging. Over the next three years, as head of marketing, Morrill built Twilio’s marketing department and helped acquire the company’s first 100,000 customers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Customer] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. You then have the option to personalize your content for visitors, contacts, or customers based on country, device type, or source. Just like mobile customization, this can be done using smart content. What does this look like?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Customer] 8 of the Biggest Marketing Faux Pas of All Time
    Their loyal customers felt that Gap was changing their image for the worse and lost a connection with the brand. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion. Sounds like a good idea to get a customer back, right?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Customer] 20 Expert LinkedIn Guides
    Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Want a Job? links.”
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Are they fluff?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
  • CONFLUENT FORMS  |  TUESDAY, JANUARY 14, 2014
    [Customer] Web Design & Development in Western Massachusetts
    Here at Confluent Forms LLC we work with many companies all across the country, projects ranging from small websites to complex and custom back office management systems to branding and logo design to e-commerce systems. But some of our favorite projects are the ones that we''ve done for local businesses in our own backyard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    The wealth of information about content marketing is a true testament to its value in the customer engagement process. by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ).
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 16, 2015
    [Customer] “Who’s the Bad Guy?”
    Antagonism plays a constant role in the relationship between customers and enterprises. Could the unintended consequences of those word-choices be feeding yet another form of antagonism between customers and enterprises? Rather than ignoring the obstacles between our customers and a purchase, what if we embraced them instead?
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Customer] How to Sell to 4 Different Personality Types
    They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship. Whether it’s their employees or their customers, the expressive personality type will want to know how decisions they make affect the people around them. One size does not fit all.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Customer] 8 Times When You Shouldn't Feel Guilty About Using PPC
    These are the ads that are most popular with your audience, so it now it's time to back track and analyze which keywords actually generated leads or customers. By using a tracking token, you can look at the data within your CRM connected to leads and customers that were originally generated from a specific AdWords campaign. Yikes!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Customer] [Interview] Klout & Involver On Influence And Facebook Marketing
    Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores. Our conversations were around connecting the scoring mechanism that they created to Facebook to help marketers start customizing what they’re trying to deliver to their end customers and their fans.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Customer] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. Check out this awesome Marketo LaunchPoint webinar with Marketo/SnapApp customer Cisco. Weird thing to be thankful for? Easy As Pie Integrations.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Customer] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    For 67 years, Lego created and marketed its famous interlocking bricks in a silo -- without looking for ideas, comments, or suggestions from its quickly growing base of customers and fans. Eventually, this turned into not talking to customers at all. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Customer] The FTC and Influence Marketing: The crackdown begins
    Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. The agency’s been beating the drums for a while. Just ask Cole Haan.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Customer] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. Educational Content Marketing: Creating content that helps clients or customers research solutions. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Customer] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This curiosity made me interested in digital media and the role it was playing in changing a sales persons role and influencing customer experience. The chase today is how to best engage the social, mobile and local customer and cut through the clutter by matching intent with valuable content and influence an action. This is easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Customer] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. By using these tools and a helpful platform, you are sure to reach more customers, maximize your marketing message and achieve your New Year’s resolution! It’s a month into the New Year already!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • HUBSPOT  |  THURSDAY, APRIL 11, 2013
    [Customer] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
    They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. Yikes!
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Customer] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    If you know a lot of your prospects and customers come from a certain school, try reaching out to them through LinkedIn ads. You will be notified by email when someone has asked for more information, allowing you to promptly respond and hopefully turn those leads into customers. Is it generating customers? LinkedIn Ad Reporting.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] B2B Marketing: Top 100 Twitter Influencers
    It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. Ann Handley.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Customer] 5 Core Competencies Driving a Modern Marketing Strategy
    Conversion (tracking prospect to customer). While the concept of knowing your customer is not new, today’s modern marketers need to focus on two dimensions to understand their customers. Targeting - Marketers always have understood that it’s better to know more about their customer. By Amanda F.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 14, 2016
    [Customer] Sales Management: What is your goal–today?
    The person responsible for driving revenues has to focus on their sales team; its activity levels, their sales opportunities, morale/emotion, training, customers, perhaps marketing as well as other departmental interactions. Sales Management: What is your goal—today?  . Download it and compare it your list. How about you?
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects.  . He led the expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Alliteration. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] 5 Key Preparation Steps in B2B Link Building Outreach
    If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Your own product and solution knowledge is critical in communication as well.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Causing a customer to click the booking button typically requires connection across multiple devices at multiple points in time. Connecting with prospective travelers throughout the research process also gives brands the data to connect and re-connect to the most relevant customers during these micro-moments. Want to Know. Want to Go.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Customer] A Simple Calculator to Determine Your Monthly Traffic & Leads Goals [Template]
    But wait, what if you're only using inbound marketing to generate new customers? Now, it's time to input your average revenue per new customer. If you don't know this, a simple way to calculate it is by taking your total revenue collected over the past 12 months, and dividing it by the number of customers you have.
  • ANNUITAS  |  TUESDAY, MARCH 10, 2015
    [Customer] Performance Anxiety and the Modern Marketer
    By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta .
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] How to Write Great Blog Posts Every Time
    Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand  content marketing  and what quality content means for you, and  how  to write so that your ideal customers become avid readers.
  • MARKETING ACTION  |  WEDNESDAY, JULY 1, 2015
    [Customer] Your Email List: When Less (as in Fewer) is More (as in Results)
    By asking these and answering them as completely as possible, you can develop a strategy that fits your business, your marketing models, and your customers. Think about your customer’s buying cycle and how often they buy, and how often you should email them. Again, you’ll have to find what works best for your company and customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Customer] How To Use RLSA To Help Increase High Quality Leads
    Because RLSA allows you to customize your bids, search ads, and keywords based on your visitors’ past activity on your website, you’re able to target audiences and not merely keywords. You do this by creating custom remarketing lists from really broad or really narrow targets. Custom Ads. How RLSA Works. Best Practices.
  • CONTENT STANDARD  |  MONDAY, JANUARY 23, 2017
    [Customer] Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman
    In an ideal world, the oboe wouldn’t need to play the A to tune the entire orchestra, and the organization as a whole would anticipate customers’ needs; but in real life, as Huisman put it, “you rarely come across organizations where this customer focus comes naturally.” Global marketing works like music.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Customer] Savvy Week in Review - May 4
    Do you know how to get the best stories in front of your customers? Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Come and get 'em
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Customer] Emoji marketing? You better believe it!
    The New York Times  reports that big brands such as Coca-Cola, Spotify, Starbucks, and Disney (to name a few) have each paid Twitter over $1 million for  custom emoji designs for their ads. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. as the word of the year.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. That's all!
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. If you’re a HubSpot customer, you can use HubSpot’s Call-to-Action manager to create or upload call-to-action designs -- and A/B test CTA variations.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 7, 2016
    [Customer] How To Achieve Email Deliverability That Really Delivers
    Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. Email Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Their customers wanted to be promoted on their page, or see something that is interesting. “As we got deeper in our testing, we concluded that most people still use Facebook for Friends, Fun and Family ,” Connolly shared, “Direct marketing messages are out. The page is not about us – it’s about our customers!”. What happens next?
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Customer] This Month in Data Science: How Is Content Changing Over Time?
    When sorting through the data, we focused on two main areas: How the content marketing of all our customers fared over the past year. Since Contently’s talent team builds custom rosters of freelance creatives, we are in a unique position that lets us see trends related to how adjust their content planning.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Customer] Act-On Inbound has arrived
    Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Don’t Blink: Here Comes Ephemeral Marketing!
    NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Customer] Understanding Content Targeting: 6 Steps to getting it Right
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 12, 2015
    [Customer] 15 Food Brands With Instagram Content Worth Drooling Over
    Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized. This post originally appeared on HubSpot's Agency Post.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] 15 Call to Action Samples for Rocking Blog Posts that Convert
    After sharing a customer success story, ask your readers to sign up for a free demo. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Always provide something of value, which could be a free consultation or a custom quote. Or Tweets without links. Learn More.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
    In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 10 E-Mail Optimization Tactics
     But at any given moment 15-20 percent of your names have either gone dormant or are dead men walking; customers who are done with you but haven’t bothered to unsubscribe. Start winning back lapsed customers sooner rather than later. E-mail is the Rodney Dangerfield of digital media. US marketers, according to eMarketer.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 18 Tweetable Moments From Content Marketing World 2012
    My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Get customers! Just answer the questions your customers have. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner. Cmworld.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] The Problem with Reliance on Junior Marketing Folks
    It adversely affects a company’s ability to attract and win new customers. The global marketing firm  Find New Customers was meeting with a prospective new client – a multinational software firm –  in New York City. If you wish to learn more about Lead Nurturing, watch this presentation from Find New Customers.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Customer] 4 Winning Tactics to Put in Your Marketing Plan
    Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Customer] 5 Lead Conversion Tips That Work for Any Marketing Program
    Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) The sender for open opportunities could be the rep they’re already doing business with and customers can get their communications from their account manager. 2. Take the time to customize your follow-up emails. Know Your Buyer. Know Your Goal.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Customer] Why a Content BOM is Crucial to a Successful Industrial Web Design
    What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to grow your base of loyal customers (Sales support and referrals). Content BOM is not a typo in my headline. What went wrong? The short answer – no content BOM (Bill Of Materials). What is a content BOM?
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Customer] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    The technical demands of digital transformation — front-office and back-office systems that seamlessly coordinate customer experiences in a digital world — lead us to the next disruption: the rise of microservices as the preferred architecture for modern marketing and business infrastructure. give us digital everything. Marketing Management
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Customer] 6 Underused CTAs to Include in Your Email Marketing
    Nurturing tem via email can only help you create opportunities and customers, right? While email is typically used for nurturing leads into customers, including calls-to-action to email your messages to a friend can help you generate new leads with your email marketing, too. button you''re used to? And for good reason. email marketin
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Customer] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Soon after the tradeshow, the lead speaks with one of our sales reps, an opportunity is created, and three weeks later they become a new customer. Using reports that used first-touch, or single source revenue attribution, 100% of the revenue for that new customer would be credited back to the pay-per-click campaign.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Customer] Social media and thought leadership: The virtuous circle for B2B marketing
    Ponder big thoughts, maybe do some research, put together a presentation or white paper, and then release it to the world and wait for the acclaim and customer inquiries to come rolling in.  In today's vastly more networked world, customers want to chew over and debate your ideas at length -- and often without you even present.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Customer] “Blast” and 4 Other Words That Don’t Belong with Email
    If you respect your database full of customers and prospects, then don’t threaten to hit them. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. No buyer wants to get “blasted.”
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Listen Up Marketers: We Need Our Own Operating System
    An example of a point solution would be web chat software for customer support. Customer Support: Run through systems like Zendesk, Desk.com / Salesforce, Oracle. Customer Success: A relatively new function with new OSs including Gainsight, Totango, ClientSuccess, and Preact. The One Department Without an Operating System.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Who should I invite?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Name to fame: Strategizing your company title
    You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) a creative platform for telling a long-term story to the world, so it is worth spending some time and effort on finding the best fit.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Social Media Bounce Rate – Why So High?
    Related Stories How to Create and Optimize Pinterest Boards to Drive New Customers Guest Posting for Backlinks is Dead, Do This Instead with Social Media The Pyramid of Influence on Social Media. Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Customer] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Marketers send more emails so they can boost the opportunity for engagement with potential customers. But there’s more to personalization than just merging someone’s name in an email, offering them a new piece of content based on their job title, or even customizing a web page based on their industry. Scarcity is everywhere. Company*.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Customer] 5 Myths About Copywriters You Believe
    Graphic design and  custom image creation. But being able to string together words in a way that helps businesses generate serious traffic, leads, and new customers? Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Image source.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Customer] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Every person in your company has a story (every customer does, too). " Being customer focused is a requirement, not a choice. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. ” I love this.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Customer] How B2B Marketers Are Preparing for the Future of Content [Interview]
    One way that smart B2B teams are evolving is by adopting a content personalization technology platform that enables a customer-centric experience while capturing content analytics and insights, all of which can be used in multiple ways to deliver on ROI depending on your use case.”. Why are consumers feeling inundated by bad advertising?
  • MARKETRI  |  WEDNESDAY, FEBRUARY 10, 2016
    [Customer] 10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy
    In fact, some might argue that resources invested in the creation and distribution of content should be used in other important ways including customer service. Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away. Inbound Marketing B2B Marketing
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] There’s More to Pipeline Metrics Than Leads
    Imagine you have two new customer acquisition programs in play:  Program Excalibur produces 100 qualified leads and Program Camelot produces 50 qualified leads.  At first glance, it might appear that based on volume or the quantity of qualified leads, that Excalibur is the better program.  This metric is too limiting.  Program. Lead Volume.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Customer] Case Study: Getting Results with Social Media Marketing
    The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then it was time for Twitter.
  • VIEWPOINT  |  MONDAY, JANUARY 23, 2017
    [Customer] Proof that Account-based Marketing Works
    Satisfied Customers vs. Raving Fans. Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. They recently completed a campaign that cost $49,000.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success
    Learn more about creating ULDs here: Lead Generation Checklist: Universal Lead Definition. • An Ideal Customer Profile (ICP) that uses the unique attributes of prime customers to prescreen potential opportunities. Learn more about developing an ICP here: Lead Generation Checklist: Ideal Customer Profile. Revenues are scarce.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Customer] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Customer] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes.
  • LATTICE  |  MONDAY, JANUARY 25, 2016
    [Customer] One Company | One City | One Lattice
    We fancied up the restaurant with floral arrangements, up-lighting and custom menus. Special credit to Heather Foeh, Lattice’s former head of culture and customer advocacy. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”. San Diego – check!
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Customer] More Ways to Connect B2B Sales Team with Social Media
    With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. Make social media an extra touch point with customers. What do B2B salespeople care about?
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Customer] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to.”. 3. summary: 1. Define a lead.
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