VIEWPOINT | TUESDAY, APRIL 2, 2013
[Customer] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Customer] 5 Pointless Marketing Metrics You Can Stop Tracking Today
More traffic, visitors, and customers? If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 3) Ad Impressions. We blog to generate customers. In life, many people believe that more = better. Yep, that''s better. More time in your day to do the things you love?
WEBBIQUITY | WEDNESDAY, OCTOBER 27, 2010
[Customer] Measuring the Impact of Social Media in B2B Marketing
The tone of our customer inquiries about the role social media plays in B2B marketing has changed from cautious curiosity to healthy skepticism as we see B2B marketers question the amount of effort (required)…struggle to keep activities vibrant…and grapple with social roles and responsibilities.. Coordinate efforts. Podcasts.
VERTICAL RESPONSE | WEDNESDAY, APRIL 15, 2015
[Customer] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
LinkedIn profiles are searchable, so you want to make sure that your page comes up when a client or customer enters relevant keywords into the search bar. Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. Create Showcase Pages. Share a link.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 5, 2010
[Customer] Have You Started a Company Blog? Maybe You Should.
Those who get on board now will have the advantage long term since they will be developing relationships through thought leadership and will become a “go to resource for customers and potentials. Maybe You Should. Blogs are a great way to build thought leadership within specific categories. Maybe you’re missing an opportunity.
CONVERSIONATION | MONDAY, OCTOBER 11, 2010
[Customer] The “science” of conversion and relevant marketing versus personality, emotion and innovation
know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. //. The blog you are reading and the site you are visiting is built with HubSpot. I’m already happy I can. Click title to read more
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 18, 2011
[Customer] 4 Ways to Integrate B2B Social Media into Marketing Plans
Social Website. A B2B website is the most likely destination for your prospects and customers with any campaign. Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development. 3. Here are four suggestions for doing just that. 1.
B2BBLOGGERS | WEDNESDAY, AUGUST 29, 2012
[Customer] 10 Questions Your Content Marketing Operations Must Answer
Webinars, sales presentations, customer training, white papers and the list goes on. How will we ensure the sales team is aware of the engagement and participation of our customers and prospects? One of the core objectives of content marketing is to nurture customers through the buying process. When will be our next?
MODERN B2B MARKETING | THURSDAY, JANUARY 22, 2015
[Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
FOLLOW THE LEAD | TUESDAY, AUGUST 31, 2010
[Customer] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
At the same time, marketing executives can be forgiven for being constantly frustrated by the lack of feedback from sales execs about the nuances of a particular customer/close that marketers simply can’t glean from an algorithm. Opinion | Matthew Schwartz. What do you think? Is b-to-b sales and marketing alignment attainable?
FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
[Customer] Slide in semiconductor sales a sign for other b-to-b reps?
Rep firms are pressured to increase revenue and expand the customer base while manufacturers reduce commission rates. Guest Blog | Vincent M. Cramer. When I graduated from college, the number one movie was The Graduate , starring Dustin Hoffman as Ben Braddock. The industry had an innovative solution. Vincent M. Subscribe to RSS.
FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
[Customer] Slide in semiconductor sales doesn’t bode well for other b-to-b reps
Rep firms are pressured to increase revenue and expand the customer base while manufacturers reduce commission rates. Guest Blog | Vincent M. Cramer. When I graduated from college, the number one movie was The Graduate , starring Dustin Hoffman stars as Ben Robinson. The industry had an innovative solution. Vincent M. Subscribe to RSS.
FOLLOW THE LEAD | TUESDAY, JUNE 1, 2010
[Customer] Pre-production half the battle in creating meetings with C-level
Jill Konrath is the author of the recently released “ SNAP Selling : Speed Up Sales and Win More Business with Today’s Frazzled Customers.” Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? To add insult to injury, savvy assistants zealously protect them from unnecessary interruptions.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 4, 2013
[Customer] The do’s and don’ts of influence marketing with C.C. Chapman
Related Stories Three dazzling examples that turned online influence into offline results Executives long for “customer-activated company” but social media is a stumbling block Why a Klout score may be an appropriate marketing metric Gary Vee and the Empire of Favors Extreme content marketing with Julien Smith.
B2B MARKETING INSIDER | THURSDAY, JUNE 19, 2014
[Customer] More Than A Thousand Words: The Power of Visual Storytelling
Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. Images play an increasingly important role in today’s content marketing approach. Information Overload. The Power Of Visual Storytelling.
SMALL MANUFACTURER BLOG | WEDNESDAY, MAY 22, 2013
[Customer] I’m Humbled by a Thank You from the Container Store
How often do you take the time to thank your customers for the business they provide you? Last week I placed my first order from The Container Store. It arrived today — and inside was this thank you note, signed by the company’s president, Melissa Reiff. — to the Cook Islands. purchase a fair amount of stuff online.
DIGITAL B2B MARKETING | TUESDAY, JULY 24, 2012
[Customer] The New Boundaries of Targeting for B2B Marketing
Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. Here are three of the opportunities I am watching.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Customer] The Rise Of Emoji Marketing
The abundance of information is making the battle for customer attention even greater. The brands that win are the ones that will deliver amazingly simple customer experiences. For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Customer] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
GoToMeeting, run by Citrix, does a great job achieving a professional yet friendly tone in their content, with a customer-centric approach. GoToMeeting is also very focused on promoting their customers, showing a more relatable side to leads that might be in similar situations as some of the customers they're featuring. 6) Geico.
AVITAGE | THURSDAY, OCTOBER 31, 2013
[Customer] How to execute content marketing
Include your go-to-customer (sales) strategy, plans and metrics. What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Want some help? No problem.
AVITAGE | THURSDAY, MARCH 28, 2013
[Customer] IDG On Connecting the Dots Between Content and Sales
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Customer] Marketing, Death and Taxes
It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. As a marketing professional, I am not proud of our reputation as SPAM-ers.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 25, 2014
[Customer] The good, the bad, and the ugly of #marketing conferences
I go to a lot of marketing conferences and they are undeniably a great way to learn, network and stay up to speed on the human and technological breakthroughs that are transforming our business. But how are they changing? How important are they? Does it make sense to attend? To sponsor? Conference networking strategies. Ready to learn more? Really.
B2B MARKETING TRACTION | THURSDAY, MARCH 31, 2011
[Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. He was an eagle!
BIZNOLOGY | WEDNESDAY, FEBRUARY 12, 2014
[Customer] Is what you don’t know about ad fraud costing you big money?
We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI. (Photo credit: IsaacMao). In this free 30-minute Biznology® webinar, you’ll find out about the many forms of digital ad fraud.
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
[Customer] Direct Marketing Doesn’t Have to Suck
Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. They fooled me good.
MI6 MARKETING AGENCY | THURSDAY, MARCH 31, 2011
[Customer] Talking With the Groundswell
This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
THE B2B RESEARCH BLOG | WEDNESDAY, MAY 18, 2011
[Customer] An interview with Jaakko Alanko: MD, Alanko Consulting
We’ve seen a scaling-up or ‘industrialisation’ of the whole process of customer relationship management. You can call it search for customer insight or target audience analysis, or any other techy term we use in our industry. But it’s not just customer insight, it’s also seller insight. What are the biggest?
MODERN B2B MARKETING | MONDAY, APRIL 27, 2015
[Customer] Do Brands Really Listen?
Companies retarget ads, have multiple email lists, and believe they are ‘engaging’ customers with their content, but they haven’t taken their tactics and technology to the next level. In an era when brand loyalty can be hard to come by, companies need to go the extra mile to ensure customers feel valued and understood.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Customer] Everything You Need to Know to Dominate Local Search
If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future. Ask customers to post about their great experiences with you.
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, MAY 27, 2011
[Customer] Who cares about marketing data?
Customer data was the hands down winner, recognized as the top choice by CEOs, COOs, Business Unit Leaders, and Service Delivery Leaders. The Top Choice For: Customer Data. The findings (see below), while not statistically significant, do raise some questions worth pondering. Type of Data. CEO, COO, BU leader, Service leader.
MODERN B2B MARKETING | THURSDAY, MARCH 5, 2015
[Customer] The Power of Word of Mouth Marketing & How You Can Do It
referral campaign where your audience can send new customers your way and will receive a perk in return. Word of mouth marketing is just one example of how you can increase engagement by encouraging your current customers to share your product with their friends—but there are countless other ways too! But How Do You Do It?
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Customer] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
Leaving communications up for interpretation can sometimes serve as an effective strategy to demonstrate a true commitment to customer obsession. by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”. Give your audience valuable “ownership”.
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 11, 2015
[Customer] Conversations Matter
Like good hosts, we invite customers to a party with the information they need to show up on time, dressed properly and with some idea of what is about to happen. They think that’s the job of the sales or customer service people. Oh dear, poor Radio Shack has bought the farm. That’s the promotion bit of things. Back to the party.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 18, 2015
[Customer] Managing Pros and Cons of Outsourcing Content
An additional 71% of marketers say that their content features case studies or customer stories – but only 3% say it’s a primary focus for their marketing operations. In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy.
B2B LEAD BLOG | MONDAY, APRIL 15, 2013
[Customer] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. million.
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 7, 2013
[Customer] Big Data Usage Benchmarks and Performance By Industry [Chart]
When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
HUBSPOT | FRIDAY, MAY 6, 2011
[Customer] Google Continues Focus on Local Search With "Business Photos"
Ask customers which tools they've used to find your business. Additionally, set a plan for testing other strategies to attract new customers using new platforms such as group couponing and location-based social networks. The important distinction to make is that your current customers already know how to find you.
VIDYARD | THURSDAY, OCTOBER 9, 2014
[Customer] Creating Targeted B2B Content with Account Based Marketing
When either Susie from Sales or Frank from Finance clicks on a targeted ad and comes to your site, they will see a customized greeting. The customized content journey can happen through your: microsite, landing pages, images, or. 65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.
VERTICAL RESPONSE | THURSDAY, JULY 24, 2014
[Customer] Digital Coupons Drive Sales [Infographic]
Check out this infographic that explains how digital coupons can attract new customers and encourage existing customers to return. Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. It’s estimated that 74.1
LOOPFUSE | MONDAY, APRIL 1, 2013
[Customer] Great to be named a "Company to Watch" on the 2013 CRM Watchlist
Individually, the CRM Idol judges thought well of each (see reviews of Nearstream here and Loopfuse here ) and both were already solid companies with good sized customer bases and relatively mature products. Separately good, together very strong possibilities for a small business focused marketing automation powerhouse.
LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
[Customer] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
Customer or prospect? Instead of Hi “blank” your recipient would see Hi “valued customer. 3. In Loopfuse, you have the ability to customize the link so that you are not just ending an email with some bold, black link at the bottom of the page. Because once that button has been pressed – there is no going back. 1.
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 13, 2012
[Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
[Customer] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Interactive White Papers offer a turnkey solution to build new, or upgrade existing , static white papers and start making deeper connections with potential customers by offering a higher level of relevance to their customers needs.
TOM PISELLO | THURSDAY, DECEMBER 23, 2010
[Customer] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. Do you deliver more Customer Bottom-line Impact th. Posted by Tom Pisello at 7:13 AM Email This BlogThis!
BLOG MY CALLS | TUESDAY, SEPTEMBER 4, 2012
[Customer] 4 Reasons Mobile Marketing Leads Are Better
They convert to customers more frequently than web leads do. Those leads only convert to customers 2% to 6% of the time. We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Mobile marketing is huge now and will only get bigger. That's a fact. But why?
SALES LEAD INSIGHTS | TUESDAY, JULY 26, 2011
[Customer] B2B telemarketing: An interview with Michael Brown
The more closely the two collaborate; the better off everybody is… including your customers. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Cold callers call to pitch.
VIDYARD | MONDAY, AUGUST 18, 2014
[Customer] How to Streamline Your Video Content Marketing Operation
custom call to action frame for the end of the video. custom video thumbnail image. When you’ve got an approved video asset, build up a beautiful launch email with customer-focused copy and send it to a targeted list. Remember, Custom Salesforce reports can even let you know which videos are influencing won deals!
CONVERSIONATION | SATURDAY, MAY 28, 2011
[Customer] Second Screen Engagement: the Social Dimension of the TV Experience
This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. Kevin Slavin.
SALES CHALLENGER | MONDAY, NOVEMBER 14, 2011
[Customer] Finding the Best of Both (Centralized and Decentralized) Worlds
To give you more context around the study, increasingly sophisticated customer buying behavior has forced many sales organizations to reevaluate their current models, and in many cases, restructure in ways that are more conducive to serving customers. There is no clear cut recipe for success though. What are your thoughts?
CONVERSIONATION | MONDAY, AUGUST 2, 2010
[Customer] Five conversion marketing rules: conversion is constant quality improvement
The conversion process, from lead to customer, from a coincidental site visitor to an email subscriber and from an anonymous Internet user to a brand advocate, is one of many steps and a few dozen, Click the title to read more
FATHOM | TUESDAY, DECEMBER 2, 2014
[Customer] The Ultimate 2015 SEO Redesign Checklist
The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. hl=en.
MI6 MARKETING AGENCY | FRIDAY, SEPTEMBER 23, 2011
[Customer] Marketers & Healthcare Apps?
Talk to your customers or prospective customers and see if they are using or would use mobile apps. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
CK'S B2B BLOG | WEDNESDAY, APRIL 3, 2013
[Customer] NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
For the next 6 weeks, I will air one article weekly that will illuminate 5 mobile innovation strategies across brand engagement, sales channels, product offering, customer experiences, and value propositions. Part 5: Mobile Innovation Strategy #4: Improving customer experiences through mobile (airing 04/30/13).
UNDER THE ARCH | WEDNESDAY, JULY 17, 2013
[Customer] Buyer Personas Help Marketers Create Relevant Content
Well-defined buyer personas can help marketers create content that provides value to the customers they want to reach. Content Marketing Marketing Strategy buyer personas content marketing content publishing content strategy marketing strategy segmentation
SOCIAL MEDIA B2B | THURSDAY, JULY 29, 2010
[Customer] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
If you are not speaking to groups, and don’t have public presentations, convert some of your client or customer presentations in to general slide decks about the topic or your industry. LinkedIn Custom Groups = COMPLETE Waste Of Money LinkedIn, the extremely popular B2B social network, announced that is. Descriptive Headline.
BIZNOLOGY | MONDAY, SEPTEMBER 30, 2013
[Customer] 5 Reasons Why Content Marketing Is So 2012
You’ve got to take it to the next level with engaging brand storytelling that conveys emotion, and above all else, helps your future customers. 3. Image credit: Kromkrathog/freedigitalphotos.net. Have you heard the news? Committing random acts of content is so last year. Traditional Marketers Have Been Doing It for Years. Concrete – be clear.
SOCIAL MEDIA B2B | TUESDAY, FEBRUARY 1, 2011
[Customer] Webinar: How to Increase B2B Sales Using Social Media Data
Social media streams often signal evolving customer needs and readiness to buy, and provide rich context that allow sales and marketing to customize a more compelling message. Identify the patterns that predict which customers and prospects are getting ready to buy. Join Peter Guy of Lattice Engines , Jeffrey L.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Customer] The Top 8 Priorities for Any One-Man Marketing Team
For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Especially for a small business. Here at HubSpot, for instance, we have five core personas!
VIDYARD | MONDAY, DECEMBER 8, 2014
[Customer] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. The combination of robust video data with a strong marketing automation platform brings customer intelligence to a whole new level of opportunity and goodness. Put Lead Generation on the Fast Track. Nuff said.
VERTICAL RESPONSE | THURSDAY, AUGUST 21, 2014
[Customer] 7 Local Business Listing Sites You Should Claim Now
Google My Business - Google My Business says it “connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” Also, keep images of your business current and compelling to draw in prospects and customers. What’s the difference between updating and claiming? ” 5.
SAZBEAN | MONDAY, AUGUST 6, 2012
[Customer] 5 Tips for Pinterest Pin-to-Win Contests
Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. News & Notes
SAZBEAN | SATURDAY, JULY 14, 2012
[Customer] Indicating Purchase Intent
What if you could tell exactly when a customer was interested in purchasing from you? Both customers and enterprises, using today’s existing infrastructure and conventions, can create and listen for intention signals using open, lightweight mechanisms,… via: www.customerthink.com. What do you think? Good idea or not?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 17, 2013
[Customer] A plan to challenge the Facebook monopoly
The moment you do, your focus is on serving shareholders and quarterly financial results instead of customers. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” ” Facebook is not a website.
JUNTA 42 | TUESDAY, JUNE 9, 2009
[Customer] Five Reasons why Content Strategy comes before Social Media
Get Content Get Customers is just hitting bookstores now ( you can read the news release from McGraw-Hill here ). Are you struggling to figure out how to make it work for your customers? When that happens, customers and prospects want to talk to you, and want to share your content. Ah, but social media is all the rage.
CONFLUENT FORMS | THURSDAY, FEBRUARY 7, 2013
[Customer] Your business should be blogging (actively!)
A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
MARKETRI | MONDAY, NOVEMBER 26, 2012
[Customer] 2013's Top Three Priorities for Accounting Marketing
Let’s first start with a clear definition: Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract , acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing Institute ). ” 3.
VIEWPOINT | WEDNESDAY, MAY 2, 2012
[Customer] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Your photos from your annual customer meeting can be slides on Flickr.” Click to start video at this point — Paul believes the bar is being raised with regard to web content due to increasing demand: "Content is hot because customers and prospects have tuned out just about everything else. Social Media: What's Hot?
TRADESMEN INSIGHTS | THURSDAY, MAY 19, 2011
[Customer] 5 Tips on Improving Your Email Marketing to Professional Tradesmen
Build a good list – Use your existing customer lists but also ask your sales force for a list of its prospects and don’t be afraid to rent a reputable list. Email marketing is still a very good B-to-B business tactic. But like anything else, you’re always fighting for the attention of the professional tradesmen.
REVENUE JOURNAL | WEDNESDAY, MARCH 23, 2011
[Customer] Doing more business in the cloud? Don't do what Verizon is doing.
That means that customers, when they are ready to buy, are stymied by misguided websites. If I were writing to Verizon, with my customer hat on, this is what I'd say. Everyone's moving to the cloud. Once again, Verizon provides the "bad" example. Hey, Verizon! I've just gone to your site to pay my monthly bill. read more
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 17, 2013
[Customer] Two Examples of Stellar B2B Facebook Pages
Kristen Curtiss is the social media specialist who takes on the daily challenge of making sure Constant Contact customers stay engaged with the business through social media. They created a custom image that points to a chat on Facebook, which in turn helps develop customer understanding. Examples of Interaction on Facebook.
THE POINT | TUESDAY, MARCH 17, 2015
[Customer] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • Web-based “nurturing” via uploaded CRM records. • so-called “lookalike” audience targeting modeled on a marketer’s own customer base or top prospects. Let’s start with a definition. contextual targeting.
B2B MARKETING INSIDER | THURSDAY, JUNE 21, 2012
[Customer] Social Media Lies, Damn Lies and Statistics
If you do this, you will end up with an integrated marketing plan that allows you to engage with your buyers sooner, to build deeper relationships that lead to more low-cost happy customers. claim that it influenced their technology buying decision. also found the title of the article to be a bit provocative. And misleading. Photo Source.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Customer] Predictions for B2B digital marketing in 2013
It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. Photo credit: Wikipedia. encourage readers to add their own. . Facebook is ready, at last, for the B2B prime time. More and better content.
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Customer] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are? Right now social networks are an important part of the answer.. That’s the key point: You can’t just dabble in social media. Fairly compelling, no? Related articles.
PR MEETS MARKETING | SUNDAY, OCTOBER 11, 2009
[Customer] Marketing and Public Relations – Nothing but lies?
The question is how far are we willing to take it in order to land the big story or customer? Note: This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. Thank you in advance for your support and comments as I explore these topics. . The Ethical Quandary.
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Customer] Hiring a Marketer: What Skill Set Should You Look For?
Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. In a recent Act-On survey asking customers how they came to marketing, only 17% said they had focused on marketing in school. Customer-centricity. Place (distribution).
WEBBIQUITY | MONDAY, OCTOBER 29, 2012
[Customer] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.
HUBSPOT | TUESDAY, OCTOBER 15, 2013
[Customer] Go Beyond Blogging: How to Become a Great Storyteller
Start by asking yourself, "What am I trying to accomplish for my customers?" Starbucks customers are willing to wait a little longer. Or is it the story and experience these particular customers are buying? This post originally appeared on Inbound Insiders , a new section of HubSpot''s Inbound Marketing Blog. Well, no. question.
INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
[Customer] More than TV: Reflections from NCTA - Part 1
Regardless of what the cable industry calls it, there is no doubt that seamless consumption of digital content has, and will continue to dramatically transform from where future revenues and customer relationships are built. CSG Chimes in with Predictions around the Cable Customer of the Future. That's the future. It's not easy.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 23, 2011
[Customer] Thought Leadership Interview #11 – Jeff Chamberlain of Aprimo
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How to Find New Customers. Who is Jeff? TGI) with his wife, Dana.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Customer] 9 Search Marketing Tips for Effective B2B Lead Generation
Talk to your field sales staff and front-line customer service teams. What keywords and phrases regularly come up in conversations with prospects and customers? “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. Silence. Looks exchanged around the room. Panda?
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
[Customer] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation , community engagement to gamification and social marketing strategies. by Jen Howard The countdown continues. Enjoy! 1. – 1:30 p.m. – 4:00 p.m.
DIGITAL B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Customer] Beyond Lists: Use Filters to Manage Twitter
However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list. If your Twitter stream clogs up every evening with [.].
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 28, 2012
[Customer] 3 Skills That Transcend Sales Titles
We’re generalized as people who don’t listen to the needs of their potential customers. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. The first skill that you need as a sales rep, regardless of job title, is the ability to prospect.
BIZNOLOGY | TUESDAY, JULY 19, 2011
[Customer] Fire for effect when you can't get a bead on your market
B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I've learned is that if you cannot target your dream customer directly, you can target everyone around him. Image via Wikipedia. by Chris Abraham. In that time, we've learned quite a lot.
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Customer] Is Marketing Automation Worth the Hassle? New Data Raises Questions
In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in better customers. Usually it’s to convert more of your leads to customers, with the ultimate goal of driving more revenue. So what should you do? Absolutely.
VIDYARD | MONDAY, MARCH 9, 2015
[Customer] 12 Common Misconceptions about Marketing with Video
It can be used throughout the funnel from piquing a prospect’s interest, to driving further action with in-video CTAs , converting them to a lead with email gates and contact forms , to teaching them about your product in a product video , and finally to influencing the ultimate decision with customer testimonials. 3. It’s Expensive. Wrong.
HUBSPOT | FRIDAY, FEBRUARY 8, 2013
[Customer] 8 Times When You Shouldn't Feel Guilty About Using PPC
These are the ads that are most popular with your audience, so it now it's time to back track and analyze which keywords actually generated leads or customers. By using a tracking token, you can look at the data within your CRM connected to leads and customers that were originally generated from a specific AdWords campaign. Yikes!
WEBBIQUITY | MONDAY, JULY 7, 2014
[Customer] 20 Expert LinkedIn Guides
Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Want a Job? links.”
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Customer] 7 Online Techniques to Improve Offline Events
Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform.
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 16, 2011
[Customer] How B2B Brands Respond to Facebook Attacks
They organized a team comprised of people from customer service, social media and public relations departments to respond. There have been over 5,000 customers that have posted customer service issues on the Dell Facebook Page, and 98% expressed negative feelings toward the brand. Michael Lazerow, CEO, Buddy Media ( @Lazerow ).
SAVVY B2B MARKETING | THURSDAY, MARCH 3, 2011
[Customer] Your Marketing’s Worthless If …
So, in case you missed my first rant, here’s my point: You have to offer your customers more than marketing. Boxed meals that looked good enough to be offered by a local eatery and available in several, customer-centric options (wake up, cheer up, and power up, to name a few). But it might all be for nothing. And I meant it.
SALES CHALLENGER | TUESDAY, OCTOBER 29, 2013
[Customer] The Hidden Costs of Ineffective Onboarding
Increase in Customer Complexity and Service Expectations – The buying organization is more complex as well, and reps have to deal with diverse decision-makers and influencers to drive a consensus sale. Sales organizations spend good amounts of time and resources finding and hiring the best talent.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 13, 2010
[Customer] Wayne Gretzky was an Inbound Marketer
For example who cares about CRM these days so writing about the benefits of CRM wont help your cause but writing about whatever is the next big thing in CRM will help distinguish you from the masses and attract those potential customers who are looking to learn about the absolute latest in CRM. Tweet This! Share this on Facebook. Digg this!
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Customer] New Data: Why Your Fans Aren't Following You on Social Media
That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. 2) Don’t be a broken record. Want more insights for marketing, plus data for sales and customer service from our Social Lifecycle study? What’s your Ello strategy, by the way?). different social platforms.
HUBSPOT | FRIDAY, MARCH 22, 2013
[Customer] How Opting People OUT Can Actually Improve Your Email Marketing
That way, Fab stands a chance of alerting recipients as to what's going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.
MI6 MARKETING AGENCY | WEDNESDAY, FEBRUARY 16, 2011
[Customer] Mi6 Quick Tip #2
Share content that will interest your customers and prospects. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Tweet.
THE CRAP REPORT | TUESDAY, NOVEMBER 16, 2010
[Customer] Teleprospecting Teams – 3 Ways to Get What You Need From Them
You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their era of NBC’s Saturday Night Live was the best. For me, I really enjoy a lot of the different casts that SNL has put together over the last 36 seasons. What do we need inside teams for? What about you?
VERTICAL RESPONSE | WEDNESDAY, APRIL 23, 2014
[Customer] Social Media Marketing Automation Dos and Don’ts
That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.