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HUBSPOT | TUESDAY, JANUARY 11, 2011 A Marketer's Guide to APIs Marketing in an inbound world is about companies developing useful applications and services to sustain customer retention. In that process, APIs facilitate the data needed to provide solutions to customer problems. Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? -
Winning More Deals via Email Negotiations I’ve received scores of emails – and even some phone calls – from sales reps telling me how they’ve successfully broken past gatekeepers to secure meetings with reluctant top prospects and silent customers. As more prospects and customers respond to your sales emails, you’ll find yourself negotiating through written email. -
CONTENT MARKETING TODAY | TUESDAY, JULY 17, 2012 Why Content Marketing Makes Advertising Unnecessary for Media Companies But, we all knew that marketing executives who read and loved our publications, would almost invariably become our very best customers. And Why You Need to Emulate Their Content Strategy. Although they are in the advertising business, media companies do very little advertising for their print and online publications. There are two reasons. . -
CONTENT MARKETING TODAY | TUESDAY, JULY 17, 2012 Why Content Marketing Makes Advertising Unnecessary for Media Companies But, we all knew that marketing executives who read and loved our publications, would almost invariably become our very best customers. And Why You Need to Emulate Their Content Strategy. Although they are in the advertising business, media companies do very little advertising for their print and online publications. There are two reasons. . -
HUBSPOT | WEDNESDAY, NOVEMBER 2, 2011 7 Ways to Improve Your Marketing in 60 Seconds or Less big part of inbound marketing is engaging with your fans, followers, and customers, especially through social media. We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Respond to a comment, post, or tweet. ” or “Glad you liked our ebook!” Add a call-to-action (CTA).
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B2BBLOGGERS | THURSDAY, OCTOBER 28, 2010 Why Marketing Automation Is A Must Have (For Every B2B VP of Sales. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. reviewed all of the sections. Both sales and marketing need to 1. -
BLOG MY CALLS | FRIDAY, MARCH 29, 2013 Top 10 Things Clients Say After Switching to LogMyCalls Call Tracking dentist that had worked with 2 different call tracking companies said this after he'd been a LogMyCalls customer for about 10 weeks. Their customer service is great. We have worked closely with them to pair their excellent targeted phone numbers with custom targeted images/text for specific geolocation data or keyword traffic. -
B2B VOICES | TUESDAY, JANUARY 25, 2011 What’s on tap for the B2B Voices team in 2011? I’m excited to “get back into the space full-time, and look forward to working with B2B and B2C customers alike. With a new year comes new priorities and objectives. Each of us at B2B Voices decided to share with you what we’re working on for 2011, and hopefully in December we can all say we’ve achieved our goals. event soon. -
HUBSPOT | THURSDAY, FEBRUARY 24, 2011 How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9] Social Media - Companies are leveraging the social web to become more proactive with customers and using the medium to spread the word about their offerings. Tony used Google Alerts for "customer rescue" where he was alerted about a negative critique of his food. Be proactive in your customer outreach and use social media to do so. -
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 15, 2011 Does My Hair Look Good in this Metric? Downloads of customer case studies is not a high-value buyer behavior. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others. Okay, maybe I lost my a while back. Break out the champagne? -
Twas The Night Before Month End More rapid than eagles accounting they came, And wanted more info, the customer credit to gain; Away they all went to make the D&B call, Making sure that the deal would be good for us all. Now back to her desk the salesperson flew, Customer info to update and order entry to do. Yes, we're still in the holiday spirit. -
HUBSPOT | WEDNESDAY, JULY 7, 2010 Please Don't Start a Social Media Marketing Agency Social media has become an important customer service tool, for those willing to engage their customers. I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Please don't start a social media marketing agency. Far from it. -
HUBSPOT | TUESDAY, FEBRUARY 8, 2011 Peek into Yahoo!’s Approach to Email Marketing Director Customer Contact Strategy, at MarketingSherpa’s Email Summit last week. If it comes down to the product only, customers can definitely get it for cheaper at other places, she added. Email marketing should be about selling more than products, said Sue Coakley, Yahoo!’s ’s Sr. This is why Yahoo! Yahoo! Yahoo! -
B2B IDEAS @ WORK | MONDAY, AUGUST 16, 2010 Theory, Sex & B2B Marketing Well, the first way is through constant dialogue with the client; find out as much as you can about their industry, their customers, etc. As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions. How do we do this? -
ILLUMINATING THE FUTURE | MONDAY, OCTOBER 26, 2009 Why Unify B2B Marketing? Poe Knows It's important that my reputation is solid -- and we are well regarded by our existing customers and other market influencers. One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it's the right-brain creatives, those who help us re-imagine the world, who hold the power. After all, they're smart. Got it? -
CONTENT MARKETING TODAY | FRIDAY, MARCH 30, 2012 New Example of B2B Content Marketing at Work The site will combine content from SAP employees, thought leaders in the industry, customers, and partners in addition to curated content from the likes of Harvard Business Review, Forbes, and IDC. Written by Amanda Maksymiw. am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. -
The social web: New battlefield, same war I’m only picking on Jay because this is the most recent iteration of a theme I’ve observed countless times — the opinion that somehow the social web is in a special new category where you actually have to EARN the trust of your customers. I usually agree with him. No, it hasn’t. -
EB2BLEADS | THURSDAY, JANUARY 20, 2011 Is Outsourced Lead Generation A Good Idea The alternative approach is to take your message direct to customers using the phone or direct mail. Whilst you can certainly target and profile customers you have no idea if they actually want your product or service, or if they are ready to move with you. Avoid The Lead Generation Nightmare. Nobody wins! Article written by eb2bleads. -
B2B IDEAS @ WORK | MONDAY, DECEMBER 13, 2010 Buyer Behavior in B2B Marketing: I Think, Therefore I Buy The Elaboration Likelihood Model states that our success in persuading someone rests in their ability to elaborate on the issue at hand; so, to put this into B2B marketing terms, we will have a greater chance of motivating our customers to buy if we can encourage them to elaborate on our product or service. Get your B2B Twitter Toolkit -
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 19, 2012 5 Reasons Your Social Sales Aren’t Making the Grade Boring Your Customer to Death. Social marketing has created the biggest buzz in marketing in the last decade. It’s a no brainer; everyone benefits from it – mega conglomerates to mom and pop shops. Have you knocked the socks off social media as we all know it? If your answer to that question is yes, then carry on with your day. Poor Content. -
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 17, 2012 How to Generate Leads with Pinterest Pin all the videos from your YouTube channel, and also add videos that are relevant to your customers. Pinterest is one of the largest and fastest-growing social networks in the history of the Web, and also a major source of organic web traffic. The potential is obvious, but the business value a little more opaque. Show Off Infographics. -
INSIGHTIQ BLOG | FRIDAY, OCTOBER 7, 2011 Are Facebook "Likes" a Good Metric? Or a Metric at All? For brands that are intent on a fully entrenched social media strategy, customer engagement and analytics agencies can help implement and define as much convertible content as possible, and use complex propensity models and analytics to predict and measure results-and answer the big ROI questions. There's no denying that. Well, not really. -
TOM PISELLO | WEDNESDAY, FEBRUARY 2, 2011 CFOs Take More Control: Frugalnomics in Full Effect Over the past 18 months, the survey results indicate that CFOs have assumed significant additional responsibilities for several key groups, including: information technology (43%), human resources (39%), production (38%), customer service (37%), and even marketing / sales (33%). now finds herself at marketing meetings. -
YOUR SALES MANAGEMENT GURU | SUNDAY, JANUARY 15, 2012 CRM: 15 Years Later, now a friend The marketing campaign features are extremely important and the interface to accounting/ERP systems greatly improve the customer service aspect as well as giving a more 360 view, makes CRM a more than a salesperson’s tool. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. My comments are first. by Lauren Carlson. December 14, 2011. -
BIZNOLOGY | WEDNESDAY, FEBRUARY 15, 2012 Blogging 101 In this Webinar, you’ll learn the dos and don’ts of blogging, starting with listening to your customers. Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Do you have what it takes to stick with it and create good content? -
ENGAGE | MONDAY, JULY 9, 2012 4 Steps to Great Magazine Cover Design This type of resource may not always provide you with a consistent look, but you can build your own custom style using stock. The premise of a magazine cover is to disclose a precise or sometimes vague message on what will be found on the inside. Pretty straight forward, so it seems. Have a consistent design strategy. Create your own style. -
THE POINT | THURSDAY, APRIL 8, 2010 A Simple Technique for Reducing Bounces & Unsubscribes Your subscribers, customers, prospects, ANYONE that you email regularly, should have an easy, intuitive, immediate accessible means of updating his/her contact information, including email address. It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s crazy. -
HUBSPOT | WEDNESDAY, MAY 5, 2010 How to Successfully Manage a LinkedIn Group Recently, in our customer forums , Melanie asked the question " Are you managing a group on LinkedIn? Last week, hot on the heels of all of Facebook's exciting announcements , LinkedIn had one of their own: the option to follow companies through the social network. Any tips? Photo Credit: Shekhar_Sahu. -
MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011 10 Tweetable Lessons in Marketing Analytics and ROI Even better, incorporate the full lifetime value of a customer into your calculation. by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Please enjoy, and share the wisdom! Tweet this ! Tweet this ! -
HUBSPOT | MONDAY, JUNE 6, 2011 Optimization Testing: Don't Obsess Over Conversion Rates exclude customers outside of your shipping area). Margin per customer. Lifetime customer value. This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Like this post? -
MANHATTAN MARKETING MAVEN | THURSDAY, APRIL 11, 2013 Master Mobile E-mail If you break any part of the chain, you essentially dump your customer or prospect. Too many e-mails opened on mobile devices take customers to pages that don’t work or look awful when they get there. Just kiss off those customers. 'Mobility has transformed e-mail. Unfortunately too many brands haven’t kept pace. -
THE ROI GUY | THURSDAY, APRIL 7, 2011 Technology Marketing Budgets Recover With Strength into 2011 With such growth, technology marketers will certainly have more to work with, but with more channels to leverage in order to reach customers, and a backlog from negative budget growth during the Great Recession and modest 3.7% The latest marketing spending survey results are out and the budget news is finally good for technology marketers. -
B2B MARKETING INSIDER | THURSDAY, AUGUST 19, 2010 Life Is Short! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off. -
HUBSPOT | THURSDAY, JULY 15, 2010 7 Tips to Help Nurture Your Leads to Buy For these customers, lead nurturing is a great way to keep your leads engaged as they inch closer to the buying decision. Show your prospective customers that you know their time is valuable by not hustling them for personal information or time commitment. Not all leads are created equal. But it does not work like magic. -
HUBSPOT | THURSDAY, JUNE 7, 2012 10 Popular Memes Masquerading as Marketing Campaigns For just under $7K, HipChat reports that the billboard's response "far exceeded [their] expectations," resulting in media coverage (including TechCrunch), a major spike in organic search traffic, and new customers. You've probably heard us talk about the benefits of newsjacking for marketing by now. But what about meme-jacking? The result? -
B2B MARKETING TRACTION | MONDAY, APRIL 2, 2012 How to Blog: How Much Time Does It Take? Each blog post will probably take you at least thirty minutes to write, add a graphic, add tags, keywords, a custom description, assign a category and publish. If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” -
B2B MARKETING TRACTION | TUESDAY, APRIL 6, 2010 New Buying Paradigm Not So New for High Tech Marketing videos of customer testimonials. Tweet. When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing. Choosing the better technology would make our product superior, right? -
B2B MARKETING TRACTION | FRIDAY, AUGUST 27, 2010 Top 5 Reasons to Re-Do Your Legacy Website On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Outdated content and “look and feel” of your website IS noticed by customers and prospects. Tweet. ANY CHARACTER HERE. ANY CHARACTER HERE. -
MODERN B2B MARKETING | THURSDAY, MAY 26, 2011 US Marketers Should Not Ignore EU Privacy Laws—Even If They Don’t Market in the EU by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. Our director of Privacy, Josh Aberant, believes that the way a company handles its customers’ and prospects’ privacy will soon become a competitive differentiator. -
MARKETING CRAFTMANSHIP | FRIDAY, APRIL 8, 2011 Is Your Web Content a Marketing Liability? If you restrict access to content, potential customers are more likely to move on to a competitor than they are to request permission to see it. Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. Long live the internet. -
HUBSPOT | TUESDAY, APRIL 9, 2013 How to Master Non-Awkward, Effective In-Person Networking Your business could benefit from finding a new source of potential customers, so you figure a great way to do that would be to start building some co-marketing relationships that you can use to reach a new audience of potential customers. 'Remember the good ol’ days when we found jobs through ads in the daily newspaper? Smooth. -
BLOG MY CALLS | FRIDAY, APRIL 12, 2013 6 Ways Inside Sales Reps Can Tick Off Marketers According to sources ranging from MECLabs to InsideSales.com, following up with leads within the first 5 minutes increases the rate at which you actually connect with the lead, and the rate at which the lead becomes a customer. '1) Whine about not having enough leads. Have you ever heard of cold-calling? Do you have a target list? -
HUBSPOT | MONDAY, MARCH 14, 2011 How To Optimize Your Press Release [Marketing Cast] Download the free eBook for tips about getting your customers to evangelize your brand! Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. What if you are looking for a happy balance between these two extremes? Think about Google News and Yahoo! Connect with HubSpot -
HUBSPOT | MONDAY, OCTOBER 3, 2011 5 Steps to Using Twitter for Ecommerce Marketing Since you can't physically see customers as they 'walk' into your online store, you have to do your best to understand them in other ways. The long term goal is to convert these Twitter followers to devoted customers at your online store. The irony is, Twitter is a marketer's dream. Overhead is nearly non-existent. -
CONTENT MARKETING TODAY | FRIDAY, AUGUST 20, 2010 Keep It Simple to Win: Apple Beats Microsoft on Presentations Alone Your Content Marketing Must Make It Easy for Your Customers to Understand How You Benefit Them. The key to content marketing–and presentation–success is to keep it simple, make it visual, and focus on the most important and memorable points that will be beneficial to your customers. " He says it simply and colloquially. -
WRITTENT | FRIDAY, MAY 17, 2013 Solving Content Challenges, Motivating Employees, and Other Content Tricks! Try to find out what engagement means for your audience, and think about what actions are easier done by this or that group of potential customers. The ways businesses connect with customers has also changed significantly, and it is the right time for you to choose content marketing as a career opportunity. -
SALES INTELLIGENCE VIEW | SATURDAY, DECEMBER 1, 2012 Motivate Your Team to Sales Success Staying motivated through the end of the year – when pressure runs high and social engagements offer welcome distractions – can be even more difficult than getting customers to close. We put together a few tips on how to keep the team motivated this holiday season: Incorporate a goal and incentive program. Team up. Offer outside advice. -
WONDERING OUT LOUD | MONDAY, JULY 27, 2009 Social media and revenue: fast friends or oil and water Nor shall thou blog about the rave reviews customers are giving your services. Mark asks some great questions [emphasis added by moi]: How is social media marketing any different from holding a company open house for community leaders or hosting a dinner to get to know some potential customers? That includes social media. -
LEAD VIEWS | MONDAY, NOVEMBER 28, 2011 Don’t let your B2B Marketing lose steam this Holiday Season! Be in your prospective buyer’s mind space: Your prospective customers are likely to be evaluating current vendors and analyzing new alliances and business plans for the next year. Don’t forget your current customers too. Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. What about B2B marketing then? -
SALES CHALLENGER | MONDAY, JUNE 13, 2011 Ask For an Introduction, Not a Lead So, more emphasis on spending time with customers and a re-prioritization toward higher impact channels such as conferences and user groups. As part of our research last year about gaining commercial alignment, we asked sales and marketing executives to force-rank their priorities. Now this may be an indictment on the quality of the leads. -
SALES CHALLENGER | SATURDAY, AUGUST 13, 2011 Not the Summer We’d Hoped For Consumers haven’t suddenly changed spending behaviors, nor have business customers. Summer, for most of us, is a time to recharge our batteries, to relax, to enjoy some calm before the demands of life pick up again. Why the sudden volatility? Credit availability has drastically improved. Inflation is hardly threatening. -
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010 4 Social Media Mining Metrics Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. But for the moment, these four pathways provide the best approaches to understand and utilize what customers are saying about us and our brands. Mining social media cannot be fully automated. and Addictomatic. -
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 5, 2011 Tips on How to Get the Most out of Social Media Marketing My major goals are to increase Brand Awareness for RiaEnjolie, as well as to “converse” with our customers and prospects, so as to better understand their needs and help them in their own Social Media Marketing efforts. . These are rather modest goals with an expected ROI measured mostly in customer smiles and business compliments. For -
SALES CHALLENGER | TUESDAY, MARCH 15, 2011 6 Ways To Be More Influential You must think like a sales rep preparing for a big customer meeting: link everything you say to why it will benefit the firm and add energy and enthusiasm to any well-reasoned argument. (This post was written by Tim Stafford for our Finance and Strategy Practice.). Six Ways to Be More Influential. -
HUBSPOT | SUNDAY, SEPTEMBER 23, 2012 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week As reported by Mashable, increasingly, businesses buy forged and unmerited five-star reviews to stay on customers’ radars. The marketing world moves so quickly these days, it’s increasingly getting more and more difficult to stay on top of all the updates. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! -
MODERN B2B MARKETING | THURSDAY, JANUARY 10, 2013 5 Ways Your Email Platform is Holding You Back Email platforms treat email as a separate silo, divorced from all the other customer interaction channels. by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. It’s your technology. Many ESPs were designed for a simpler time, when digital marketing was itself a fairly new discipline. -
DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 11, 2009 Twitter, Evolution and the Cambrian Explosion With Twitter and social media, you can now see conversations happening among customers, prospects, influencers, and your competitor’s customers. In the same way that the advent of eyesight enabled a broad range of new evolutionary strategies, social media enables a broad range of customer engagement strategies. It’s that simple. -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 2, 2013 The Best Books I Read in 2012 But what I really got out of it was how to view my business from the perspective of my customers. I inhale books. When I travel, I always make sure I have more than one book with me as I can read an entire book on one plane ride. When I take a vacation, I go to the library and check out an armload of books. read it — twice! -
HUBSPOT | TUESDAY, AUGUST 23, 2011 Inc. 500 Companies Score Better Than 70% of Websites [Data] What's even more interesting is that HubSpot customers who made the list -- AppAssure Software , ymarketing , ServiceNow , UnitedLex , Neutron Interactive , SevOne , Nova Datacom , TicketLeap , and Source Consulting -- received an average score of 91. This morning, we announced that HubSpot made it onto the Inc. Marketing Takeaway. -
MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010 The Mi6 Tweekly: Week of July 5, 2010 Your Customers? Where Do You and Your Customers Fit on the Social Technographics Profile? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. -
HUBSPOT | FRIDAY, JANUARY 21, 2011 How to Place Your Ad on NYTimes.com for $50 The world’s leading publication offers custom ads for small businesses, and they might be well worth your time. You have two options to create your online New York Times ad: you can either customize an existing template or you can upload your own creative. We, at HubSpot , encourage businesses to focus on growing organic traffic. -
GREAT B2B MARKETING | TUESDAY, FEBRUARY 7, 2012 Social Media – Can It Be Used to Generate Leads and Revenue? My reply was: Who cares what you like or don’t like – isn’t it your prospects and customers that count? In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue. -
HUBSPOT | FRIDAY, JANUARY 21, 2011 20 Percent of UK Social Networking is Mobile [New Data] However, when looking to connect with other customers or share opinions Facebook was the preferred method. Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers. -
FEARLESS COMPETITOR | THURSDAY, MARCH 1, 2012 How To Convince Your Boss to Buy Marketing Automation This is why companies such as Find New Customers is booming today. Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. It was written by. by Kim Roman Director of Demand Generation , G5 Search Marketing. Even manufacturing companies are embracing marketing automation software. Read more: [link]. -
HUBSPOT | WEDNESDAY, JANUARY 18, 2012 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore 9) 57% of B2B organizations identify 'converting qualified leads into paying customers' as a top funnel priority. We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Sorry, but someone had to break it to you.). Lead Nurturing-Driven Results. -
THE POINT | THURSDAY, OCTOBER 20, 2011 Radian6 Email Campaign Hits the Mark why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). why leveraging social media to improve interaction with current customer can have a more immediate impact than marketing, branding and promotion (Page 9). This is content marketing, pure and simple. -
WORKFACE | FRIDAY, JULY 8, 2011 Exciting new updates for Workface There have been a number of significant usability enhancements added to the Workface chat client recently that were driven out of pilot customer feedback. First, we'd like to extend a bit of gratitude to everyone that helped us test these new features. On behalf of the entire Workface team; thank you. We have added an End chat icon. New icon. -
HUBSPOT | SUNDAY, FEBRUARY 27, 2011 Google Changes Algorithm to Punish Content Farms At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. It is critical that businesses create content that is interesting, insightful and, most importantly, original. In their press release they announced that the change "noticeably impacts 11.8% -
B2B LEAD BLOG | FRIDAY, JULY 20, 2012 Friday Wrap-up: This Week in B2B Marketing Tips The crux of the argument, based on recently released data from the Pew Project for Excellence in Journalism , is, “…organizations need to allow, even encourage, their customers, prospects and employees to generate their own content. Enjoy! How People use Their Smartphones [Infographic]. How People Use Their Smartphones [Infographic]. -
A guide to split testing in order to get the most out of your email marketing campaigns Email marketing offers countless opportunities for brands to improve customer satisfaction and retention and drive results as long as it is used properly. The results will show which among them are more likely to get the readers’ attention and possibly convert them into customers. Marketers should know how to get good results. Content. -
JUNTA 42 | MONDAY, OCTOBER 24, 2011 The Sam Phillips Guide to Content Marketing That may work on occasion in the short-term, but in order for long-term success, you need a unique story…a story that focuses on the real pain points and challenges of your customers with a distinct view that is only yours. The Million-Dollar Quartet (Jerry Lee, Johnny, Elvis, Carl). Sam was always looking for something different. -
HUBSPOT | MONDAY, JULY 26, 2010 Why Mad Men Would Fail at Marketing Today Oldschool ads illustrate a particular buying persona—how their ideal customer looks like, what accessories she wears and what she believes. They show how a product should be used and in what ways it can improve the life of the customer. One peek at an ad from the 1960s is enough to reveal the power and confidence of its message. -
HUBSPOT | THURSDAY, MAY 6, 2010 27 Marketing Lessons B2B Marketers Should Know Solve problems for customers, and leverage marketing to demonstrate these solutions. Search is a major opportunity for qualified leads because customers are already looking for your product. This week the MarketingProfs B2B Forum. was held in Boston. The event closed with a recap of some of the best lessons from the conference. - Facebook's Bogus Sales Pitch
Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising. -
HUBSPOT | WEDNESDAY, SEPTEMBER 29, 2010 How Inbound Marketing Can Help in a Job Search As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants ( apply here ) and Customer Success Managers ( apply here ) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search. HubSpot's Customer Team is Hiring! Create. Optimize. -
B2B VOICES | TUESDAY, JUNE 22, 2010 Social Media for Financial Communicators He used many real world examples of what ING Direct has done with social media to reemphasize all of the qualities that make the bank unique, fun and a leader in its category (NOTE: I am not currently an ING Direct customer). You can review the entire event on the Facebook page created by Ragan. And now word from the journalists. Enthusiasm. -
BIZNOLOGY | WEDNESDAY, SEPTEMBER 1, 2010 Is the Web dead? iPads show vanilla Web sites just fine, so if your best way to reach customers is through your Web site, breathe easy. Plenty of businesses have never had a really good way to do marketing, such as restaurants, gas stations, and any other business where location is critically important and their customers don't plan ahead. They don't. -
MI6 MARKETING AGENCY | TUESDAY, MARCH 22, 2011 Mi6 Tip #4 In the example above we’ve configured a custom report so we can analyse visitor traffic. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. -
MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010 Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell Follow the POST process and stay curious about what customers are ready to do online and what objectives you want to accomplish for your company. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. tags: li forrester ). -
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010 The Three Biggest Mistakes Companies Make with B2B Websites Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions. It’s a great place to tell a story about your company or your career and really connect with your customer. compelling and fun About Us page can snag a few customers. -
HUBSPOT | MONDAY, JULY 11, 2011 18 Hours of Inbound Marketing Knowledge [Free Certification Program] Listen as Guy talks about how to create deeper relationships with your prospects and customers. So smartphones are really an interesting way to use a new technology to connect with customers.” Want to learn the latest in internet marketing without leaving your computer or spending a dime? ” 2. ” 3. ” 4. -
ONPATH | WEDNESDAY, MARCH 21, 2012 Marketing Automation ROI: Myths and Facts tell customers that if you have all of your content in place and a solid plan, you will start seeing different (better) leads around the six-month mark as nurturing starts to precipitate leads out of the funnel and into sales. The truth is that many MA implementations have failed and are less successful than they could be. Right? -
ONPATH | WEDNESDAY, MAY 18, 2011 Let Sales Sell Or: How I Learned to Stop Worrying and Love Lead Nurturing As the sales world evolves, and as customers and their behaviors evolve, we’re finding sales are less and less able or wanting to take that role on. Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. When they said that, 50 years ago, they might have been right. get it. -
ONPATH | WEDNESDAY, APRIL 27, 2011 15 Sales Lessons from the Cookie Jennifer is hoping to expand her business from a home-based business into a full scale bakery serving customers across North America. similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. She is asking for 300K in exchange for a 30% stake in her company. Here are the 15 Sales Lessons: 1. -
How Are Your Inside Sales Reps Using Your CRM? Filling out custom fields highlighting data points from your conversations. Have you ever been getting ready for work, a night out on the town or any other time sensitive event and the missing piece to your outfit is under a pile of junk? You search through the loads of laundry for your other shoe or the favorite shirt and eventually give up. -
LEADER NETWORKS | TUESDAY, MARCH 30, 2010 5 Steps to Remedy a Failing Online Community Do you do regular outreach to members and is that outreach customized to their interests or personalized? Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive. -
LEADER NETWORKS | THURSDAY, JANUARY 27, 2011 Community Manager Appreciation: Secrets of B2B Communities Of course PR or marketing professionals can develop the patience and human interaction skills to moderate, so could a nurse, a customer service rep, an executive assistant, a teacher. Here are a few things Barbara learned. Vanessa: What were some of the biggest challenges you faced at ComputerWorld? At first, the outreach worked very well. -
CONTENT MARKETING EXPERIENCE | TUESDAY, FEBRUARY 26, 2013 Samantha Wright and the five laws of content marketing Quality indeed matters (and so says Samantha) but the ‘need for speed’ of course depends on the content needs of customers. However, exchanges go in two directions: in business and in customer/relationships there is a quid pro quo… Check them all out and share your thoughts on Bizcommunity.com. You need goals. -
HUBSPOT | FRIDAY, APRIL 6, 2012 11 Essential Elements of a Well-Designed Marketing Ebook For example, in HubSpot's educational ebook How to Attract Customers With Twitter, we add to the section of the ebook that discusses scheduling tweets and monitoring responses by calling to attention to the social media publishing tool available in HubSpot's software, our paid offering. So today, let's focus on design. 2) A Visual Cover. -
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 19, 2011 5 Demand Generation Tips From DemandCon [Video] Jennifer’s biggest tip is for marketer’s to challenge their assumptions about sales and their customers. by Jesse Noyes | Tweet this. Not surprisingly, the topic at DemandCon this week is demand generation. We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging. How about you? Reddit. -
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 10, 2011 2010 Highlights of the State of Social Media for Business The concentration on “the big 5” hints at companies being able to find their customers on these sites. Despite the primary goals of increasing brand awareness and building communities for customers and fans, the majority of companies surveyed use social media to broadcast information instead of creating two-way conversations. -
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 22, 2010 Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too) The customer was very happy with her garage door repair. Over the weekend, my automatic garage door sprung a spring — meaning I had to pull the red emergency cord to get it to close. Plus, my garage door, which is solid wood, is *heavy.* As buff as I am, I couldn’t lift it to the open position.). Bingo. How cool is that? -
HUBSPOT | FRIDAY, FEBRUARY 10, 2012 The Laws Marketers Need to Know to Avoid Legal Backlash that store customer data, the Safe Harbor Principles are designed to prevent accidental information disclosure or loss. That said, it's perfectly acceptable to encourage customers and fans to leave you positive reviews if they wish by reminding your happy customers and biggest fans that positive reviews are always appreciated. -
HUBSPOT | THURSDAY, FEBRUARY 7, 2013 11 Steps to Make Sure Your Next Webinar Is a Total Flop Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. So, you’ve decided to host a webinar. Great idea! But hosting a successful webinar? That's a whole different ball game. Even 7 a.m. -
WORKFACE | SATURDAY, JUNE 4, 2011 Selling on the Web has Rules: Break Them! ” Although Dunbar’s work is focused primarily interested in the science of relationships, my belief is that this Rule of 150 applies to web-based customer relationships as well. The Rule of 150 is especially important as companies of all sizes seek customer gold on the web by using social networking. By Lief Larson. -
MARKETING INTERACTIONS | WEDNESDAY, JULY 28, 2010 Manticore Technology VII Enhancements Boost Marketing Performance Management Manticore Technology has listened to what their customers need to continuously improve their marketing performance—and they’re working hard to deliver on their promise to provide simply powerful marketing automation. What this means is that they’re simplifying the process while expanding the capabilities. When you consider that 50.6% -
MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011 9 Twitter Tips for B2B Marketing Success Ensure the overall strategy incorporates the use of brand messengers who give personal value to prospects and current customers. by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. -
Take the mystery out of Twitter once and for all We all have those customers who resist Twitter. Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching a social media marketing class to show others how Twitter can change their lives too — and it has worked! So I wrote a book. -
HUBSPOT | FRIDAY, NOVEMBER 4, 2011 Get Marketing Content On the Go: Listen to This Blog! Note: The app is even available for free in HubSpot's App Markeplace for HubSpot customers to install on their own blogs.). Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. How's that for multimedia accessibility? In fact, you can even listen to this very post !). Connect with HubSpot -
WEBBIQUITY | TUESDAY, JANUARY 12, 2010 What is Webbiquity? How to Be Everywhere Online company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that? Share this on del.icio.us. Digg this! | |