SAVVY B2B MARKETING | MONDAY, MARCH 1, 2010
[Customer] Kickass Webinar Content in 3 Steps
These needs will vary depending upon the nature of your audience - prospects have different needs from new customers who have different needs from returning customers. but, HOW DO I DO THAT?" " Last week, I had the pleasure of co-presenting with fellow Savvy Sister, Heather, at the 2010 iConnect conference sponsored by iLinc.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 22, 2012
[Customer] #Pubcon 2012: Tips, Tools & Trends
Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
LEADERSHIP | TUESDAY, JULY 7, 2015
[Customer] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
Instead, they had to focus on the customer. 10 Tips to Create Value and Engage Customers. Move users from ‘anonymous’ to ‘known’ to ‘customers’: You have to know your audience very closely and the way to do that is through experimentation. Move users from ‘anonymous’ to ‘known’ to ‘customers’ Click To Tweet.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 31, 2011
[Customer] Genius Marketing Laboratory at Dreamforce
The energy at the show’s great this year and we’ve already had some really great interactions with customers and other show attendees. Today’s the first big day at Dreamforce and we’re really excited about all that’s going on. Here’s the schedule. 30-4:30: Ardath Albee (Developing Contagious Content).
SMASHMOUTH MARKETING | TUESDAY, MARCH 2, 2010
[Customer] Demand Gen Experts Should Ask "How's Your Steak?""
Last night we were at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?" Do you take the dish back if it's not to sales' liking?
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Customer] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”. About Vidyard.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 27, 2014
[Customer] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. In the past, lead data was lost when the customer went offline and picked up the phone to call. According to analyst firm BIA/Kelsey, 30 billion calls were made to U.S. It’s called clickstream reporting.
INSIGHTIQ BLOG | WEDNESDAY, MAY 23, 2012
[Customer] More than TV: Reflections from the Cable Show - Part 1
Regardless of what the cable industry calls it, there is no doubt that seamless consumption of digital content has, and will continue to dramatically transform from where future revenues and customer relationships are built. CSG Chimes in with Predictions around the Cable Customer of the Future. That's the future. It's not easy.
TOM PISELLO | TUESDAY, JANUARY 25, 2011
[Customer] Diametrically Opposed Forces: Selling Value in a Buyer Controlled World
This webinar mapped out the key issues sales has in connecting with today's decision makers, the steps in the buying lifecycle and the role sales needs to play to effectively connect and engage at each stage, and the tools necessary to facilitate buying, diagnose customer opportunities, justify change, and differentiate value.
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
[Customer] Is Your B2B Content Stuck in Purgatory?
Customer engagement and retention? One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. " We're going to talk about distribution.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 22, 2014
[Customer] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
Common customer questions – This can form the bedrock of your blogging foundation. Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Woo-hoo!
CLIENT BRIDGE | THURSDAY, FEBRUARY 17, 2011
[Customer] Essentials of Content Marketing
Good content marketing is a way to find customers and persuade them to buy in today's economic environment. Position Yourself for Success Customers want to do business with someone worthwhile. Every piece of content should be rewarding. That's how it becomes a habitual click-through. Fluff and overselling turns away your audience.
THE POINT | MONDAY, FEBRUARY 11, 2013
[Customer] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
In fact, all of our customers today (with one exception) use both Salesforce and a top marketing automation system. Second, customers can leverage flexible, weighted campaign influence models to evaluate the revenue that each campaign drives. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!
FEARLESS COMPETITOR | FRIDAY, JULY 23, 2010
[Customer] You’ll find 3 superb white paper on Bto
You’ll find 3 superb white paper on BtoB sales and marketing at Find New Customers. And they are free. link] #marketing #b2b.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Customer] Nurturing Cold Social Leads is a Lot Like Online Dating
Your known leads, prospects and customers are just the tip of the iceberg. For example, lets look at a customer named Cathy. Your customer Cathy trusts you. Many of the leads you acquire from social referrals will never become customers. I hate to admit it, but I know a lot about online dating. No, you wouldnt.
B2B LEAD BLOG | WEDNESDAY, APRIL 6, 2011
[Customer] No Budget and Less Time? Lead Nurturing in Five Simple Steps
Begin by asking your sales team, “What questions do your customers ask most often? Ask them whether their customers would value it. As much as you can, repurpose content. Related article: Lead Nurturing is Walking the Buying Path with Your Customers. million in additional sales pipeline growth in eight months.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 9, 2012
[Customer] 4 Pervasive Myths About Brand Journalism
Think about it this way: Sales and marketing typically think in terms of customers and buyers; brand journalists think in terms of audience. 2. Your customers are smarter than that. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
MODERN B2B MARKETING | TUESDAY, JUNE 12, 2012
[Customer] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
Looking up one’s Twitter profile is a quick way for prospective customers to get a feel for the sales person that just emailed them, or the marketer they met at a recent networking event. Find People in Your Industry: Follow and engage with those in your industry and your customers’ industries. And the most beautiful thing?
MARKETING INTERACTIONS | WEDNESDAY, MARCH 27, 2013
[Customer] Cracking the Code on LinkedIn is For Marketers Too
This puts a lot of pressure on marketers who can only talk knowledgeably about their products and their jobs, but not necessarily about the needs and priorities of their customers. As a marketing professional, I found the responses fascinating and began thinking about how the data crosses boundaries to inform the marketing side.
INBOUND SALES NETWORK | FRIDAY, JUNE 7, 2013
[Customer] Looking for B2B leads in all the wrong places?
Instead of these two tactics that don’t work you need to take the time to look at your current customers and see just where they spend their time, and what makes them buy, and then, and only then, can you start looking for leads in all the right places. Personas are based on data from live prospects and customers. What Works.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 1, 2010
[Customer] Create (Buyer) Conversations with Personality
On November 10, 2010 at 1PM Eastern Time, Acxiom and Find New Customers partner on a free webinar to deliver “Creating (Buyer) Conversation with Personality“ There you’ll learn how to engage buyers with fun and interesting approaches.
NETLINE B2B MARKETING | SUNDAY, JANUARY 8, 2012
[Customer] It’s a Mad, Mad, Mad, Multi-Channel World… complement your content strategy with multi-channel marketing
While content creation and curation can be a significant challenge, it can be far more difficult to promote your newly created content and get your target customers to look at it. Where are my customers? – You know your customer better than anyone, and should be able to read their digital body language.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 11, 2015
[Customer] Secrets of Busy Bloggers: 4 Social Media Time Savers
This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. 2. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.
HUBSPOT | MONDAY, MARCH 17, 2014
[Customer] A Beginner’s Guide to LinkedIn Showcase Pages
In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 12, 2014
[Customer] How To Build Your Marketing Stack
Today we are excited to celebrate LaunchPoint’s two-year anniversary – it’s been an incredible journey for our customers and our partners! Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. With so many options available to the modern marketer, how do you know where to begin? Lifecycle Marketin
SAVVY B2B MARKETING | MONDAY, OCTOBER 3, 2011
[Customer] B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?
The fundamentals of both marketing tactics are the same: both want to keep the customers for as long as possible, both want to increase loyalty of customers, both want to increase the profitability of customers, etc. Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web.
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Customer] 13 Email Marketing Hacks That Can Help Double Your Response Rates
HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. But the whole point of email marketing is to generate leads to hand off to sales to become customers. Your customers and prospects should be getting a consistent experience across all of your platforms.
MARKETING INTERACTIONS | TUESDAY, JULY 19, 2011
[Customer] Content Marketing is a Practice
Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty. I read an article yesterday that stated a few things I'd like to counter about content marketing.
WORKFACE | THURSDAY, JANUARY 5, 2012
[Customer] How Weird are We?
What sets your very ordinary product apart from all the other envelopes that your customers can choose from? And no matter how much the customers change, the formula continues to work. And he's rumored to have said that a customer could have a car in any color, as long as it was black. By: Harvey Mackay. Your selling strategy.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Customer] Branding and data – the new alliance
Calls to customer service of all types – do they know me and/or the company and what we’ve purchased? trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Once is enough and maybe once is too many!!
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Customer] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Increased customer engagement, brand experiences and partner relationships through a DTC e-commerce channel. 4. Getting links to the company website via a customer-centered blog that does not simply push products. 5. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
LEAD VIEWS | THURSDAY, MAY 19, 2011
[Customer] Don’t Let Algorithms Supplant Your Mind
It is easy to go with the flow and not question the implications for many of us, and why should it matter, after all personalization and customization is key to customer satisfaction. Future depends a lot on how aware Internet users are about these customizations and personalizations.
EMAGINE B2B BLOG | THURSDAY, JANUARY 31, 2013
[Customer] eMagine Launches New Websites
eMagine performed a content management migration of this site with a customized eCommerce and FAQ component. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Cortendo. Volicon.
SAZBEAN | THURSDAY, DECEMBER 27, 2012
[Customer] 4 Reasons to Integrate Marketing Now
The combination has empowered customers to access the Internet anywhere and discuss it. Convergence creates the need to integrate, the process in which all communications from a company or organization — regardless of form — work together to present a unified brand experience for a customer. News & Notes
SAZBEAN | WEDNESDAY, MAY 2, 2012
[Customer] 12 Best Email Marketing Tips for Professionals
Email campaigns must be targeted and relevant to the customer. It all starts with knowing the best email marketing tips and strategies to obtain customer data and how to reach your consumers wherever they are online. Capture Emails With Double Opt-In. – 12 Best Email Marketing Tips for Professionals by Vangie Beal.
HUBSPOT | TUESDAY, MARCH 29, 2011
[Customer] 16 Google Tools to Improve Marketing Effectiveness
Google Groups provides you with an opportunity to find industry insights and build relationships with web-savvy customers. Google Checkout provides you with a cost-effective way to ensure a secure checkout for your customers. For instance, it shows you how people find your site, navigate through it and become customers.
THE ROI GUY | MONDAY, JULY 25, 2011
[Customer] No Respect. Social Media Marketing Not a Top Executive Priority?
Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
HUBSPOT | WEDNESDAY, MAY 28, 2014
[Customer] Why Business Blogging Works
Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." Au contraire, my friend. You might be right to say that your potential customers don''t subscribe to blogs. But I never simply wrote about why it works.
TRADESMEN INSIGHTS | TUESDAY, MARCH 13, 2012
[Customer] Four B-to-B Marketing Efforts That Can Improve Your Results
Jim suggests that a product engineer or possibly a customer service person might be the ones to tap to write content. His They are out in the trenches every day and know what the pain points are for customers and potentials. Here are four ways that will help you get better results. What are you doing to improve your marketing results?
VIDYARD | TUESDAY, OCTOBER 7, 2014
[Customer] Top Takeaways From Ignite Keynote Speakers
” Tim says one of the best ways to start introducing comedy into your video content is to find customer pain points and heighten them. You Don’t Tackle Customer Value and Business Value in the Same Video. In other words, while you need videos conveying both the customer value and the business value (i.e.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 7, 2011
[Customer] LeadLife Bundles Services with Marketing Automation
LeadLife is migrating its existing 70 customers to the new system over the next few months. LeadLife released a completely rebuild version of its marketing automation system last month. This involves a careful balance between complexity and power. The best example of this balance, and the most notable change in the system, is campaign design.
ANNUITAS | TUESDAY, JULY 1, 2014
[Customer] Marketing Wake Up Call – CASL and Email Deliverability
It is a pretty big deal for those of us who communicate with our prospects and customers for a living, but don’t panic yet. Best-in-breed marketers don’t spam, we want to Engage and Nurture our prospects and customers. Today’s the day marketers…July 1, 2014. Why so significant? How will you analyze your existing database?
FATHOM | WEDNESDAY, NOVEMBER 20, 2013
[Customer] Marketing Automation 101 for Manufacturers
Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers. You can even tie this information to specific leads and current customers if they’ve previously supplied their contact information. Why not? Lead Scoring. Hot Lead Alerts. Reporting.
WRITTENT | WEDNESDAY, JUNE 19, 2013
[Customer] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
Create Custom Images. However, to truly stand out on Pinterest for business, it’s critical to customize your images to promote content. It’s a bit of a no-brainer to couple fan engagement with your plan to promote your content, but why not create a board or two solely dedicated to how you interact with fans and customers?
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 20, 2013
[Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
B2B MARKETING TRACTION | THURSDAY, MAY 31, 2012
[Customer] Thought Leadership is the New Black for B2B Marketers
“Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.
FEARLESS COMPETITOR | THURSDAY, APRIL 15, 2010
[Customer] Random acts of marketing (Why you need outside help)
This is why an outside service like Find New Customers “ Lead Generation made Simple plays such a critical role for B2B sellers. To learn about services available from Find New Customers , please visit How We Help. We just engage in random acts of marketing.. Unfortunately, what she complained about is far too common.
FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 5, 2010
[Customer] Is RFID Getting Primed to Change Digital Marketing?
As RFID is primed and becomes more mainstream, it will introduce another dynamic for marketing as well as challenges to integrate offline and online data with real-time analysis delivered via applications that affect the customer experience. Mike Fuqua. At the grocery, I loaded up my cart with 12 items and proceeded to the checkout.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Customer] How and Why You Should Give Buyers What They Want
Translation: Keep customers happy ecstatic, and they will want to share that enthusiasm with others. The notion of customer service being important may seem cliche or obvious, but extending its reach to the sales realm has serious ramifications. Attention, service providers! Online search (63%). Using social media (60%).
WEBBIQUITY | TUESDAY, MAY 8, 2012
[Customer] Numbers Game: Putting Analytics into Perspective
For example, a site may convert fewer visitors into subscribers, but the percentage of customers out of those conversions is higher. Although they don’t provide monetary worth in and of themselves, “Shares” and page views could translate into the establishment of a broader customer base and increased media attention. Good Question.
THE ROI GUY | TUESDAY, AUGUST 27, 2013
[Customer] VMware Cloud Compass Tool (powered by Alinean)
The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
MODERN B2B MARKETING | TUESDAY, JUNE 9, 2015
[Customer] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
It’s important to continue nurturing the relationship and driving value, whether that’s in the form of an email about upcoming wellness events or integrating stellar customer service into their journey. Engagement: Modern-Day Customer Service. A lot of great consumer brands have built their companies around amazing customer service (e.g.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 23, 2013
[Customer] The Psychology of Color & Marketing – What Actually Works?
Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits? Use it in your call to action button, or on the link, tab, form you’d like customers to click next. How do the colors red or purple make you feel? Excited, sophisticated?
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 28, 2010
[Customer] 6 Ways B2B Marketers Can "Listen" Effectively
Social media has given marketers unprecedented access to the thoughts, perspectives and musings of their potential customers. Remember that listening to your customers may not produce the same results as you've already indoctrinated them with some of your company's terminology and language. What would you add
HUBSPOT | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 13 Little Landing Page Experiments That Can Make a Big Difference
There are lots of little things you can do on your landing page to help you generate more leads and customers. but they may take longer to close as customers. The other hand? A few people who are actually really qualified potential customers. HubSpot customers, you''re set here as well.) And that''s just one example.
MARKETING INTERACTIONS | THURSDAY, JANUARY 20, 2011
[Customer] Content Must Drive Conversations
Content marketing is about connecting with and growing relationships with your potential (and existing) customers. I read an interesting post by Peter Gracey over on the AG Salesworks blog that has a lot of merit. His point needed to be made. I can't even tell you how many calls I get that start with some version of the example below.
THE POINT | MONDAY, AUGUST 6, 2012
[Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
INBLURBS | FRIDAY, OCTOBER 12, 2012
[Customer] The ARTS + VIDEO COMMUNICATIONS
Grabs the customer’s Attention. Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values. Let’s look at some players in ‘The Arts’. MUSICIANS – all genres from jazz to rap. ARTISTS – all mediums, including sculptors, potters, etc. COMEDIANS.
ANNUITAS | TUESDAY, NOVEMBER 15, 2011
[Customer] Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
Know Thy Customer. Perhaps if they had done a better job of getting to know their customer, they would have known the answer. This episode illustrates the fact that most executives don’t truly understand their customers. Because their customer interaction is often limited to the top 5% of their customer base.
WRITESPARK | TUESDAY, AUGUST 14, 2012
[Customer] Justifying the Cost of an Experienced Freelance Writer
Customer and SME Relationships. Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client.
TOMORROW PEOPLE | FRIDAY, NOVEMBER 18, 2011
[Customer] Why SEO Is About More Than Just Keywords
Instead, start by looking at the keywords and phrases your customers are using. SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. So what is the right mindset for making more from SEO?
MARKETING INTERACTIONS | FRIDAY, FEBRUARY 25, 2011
[Customer] Nurturing isn't Limited to Your Database
Every impression you make with someone who could become a customer is a valid example of lead nurturing—whether they are in your database, or not. This last version works. It's enhanced with marketing automation technology that adds visibility, but it's also limiting your potential. Exposure to additional, related content at the site.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 12, 2013
[Customer] Why Is B2B Marketing Automation Growing So Slowly?
My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million). million.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 4, 2012
[Customer] Most Marketers Failing to Plan in Advance [CHART]
Marketers must quantify their revenue and customer goals, develop creative ideas and strategies, target the right audience with key messages and a clear call-to-action, all while planning execution and defining criteria to measure campaign effectiveness. More complex campaigns correspondingly showed more days of preparation.
SAZBEAN | THURSDAY, MAY 9, 2013
[Customer] The Importance of Content Distribution to B2B Brands
B2B selling is about building relationships with potential customers and being a knowledge resource. Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale. newspapers (Tehr?n) News & Notes
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of February 25, 2012
How to Use Content to Drive Referrals and Upsell Customers (HubSpot). How to Customize Your Social Updates for Facebook and Twitter (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs).
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Customer] What People Get Wrong About Marketing Campaigns
The problem with equating a marketing campaign with a marketing strategy is that it doesn''t match the somewhat-less orderly way your customers consume information. But building a marketing strategy around campaigns alone isn''t customer-centric. There has been a lot of debate lately about marketing campaigns. What is going on here?
B-TO-B LABS | WEDNESDAY, AUGUST 10, 2011
[Customer] Building my Perfect Corporate Board Member
Just how much has the change in how customers buy and how businesses run changed the requirements for the makeup of a high performing board? Question… Should corporate boards look different today than they looked 10, 20 or even 30 years ago? Or do some things about running a business never change. While I’m no
FATHOM | FRIDAY, AUGUST 1, 2014
[Customer] Marketing: The Best Inside Salesperson You’ll Ever Hire
This is something I noticed in my own business as well as the customers and vendors I called on. Work with post sale customers to monitor online behavior and provide nurturing collateral to stoke future referral business. Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 11, 2012
[Customer] How to Launch a B2B Social Media Marketing Campaign
Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 26, 2011
[Customer] Finding the balance between personal and professional on Twitter
This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Customer] Pinterest Announces Buyable Pins
If you’re a Demandware user, you need to contact your customer success manager. Finally, with Buyable Pins, businesses also handle shipping and customer service themselves. We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. How Does it Work for Consumers?
YOUR SALES MANAGEMENT GURU | TUESDAY, OCTOBER 1, 2013
[Customer] Quick Idea’s to Hit 4th Quarter Goals
Quick Idea’s to Hit 4 th Quarter Goals. Let’s make this interactive, I will start the list and then it is your job to add to it, let’s all work together to increase each other’s success during the last few months of 2013! Increase your tempo. 3) Use a formal check list on all qualifier questions you use, to ensure there are no surprises.
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 15, 2013
[Customer] Latest Summary of New Twitter Features and B2B Best Practices
It has been hard to avoid articles and stories about Twitter since last week’s IPO, but nothing about their stock offering has helped B2B marketers improve their use of the social network to connect with customers and prospects, amplify their content and maximize the use of the latest feature updates. Continue reading. Continue reading.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 25, 2015
[Customer] Facebook Launches Product Ads
Second, Product Ads allow you to show customers more than one product per ad. On a mobile device, customers can swipe through the series of images and tap the screen to go to the seller’s website. Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Two things. Multi-product ads.
VIEWPOINT | MONDAY, OCTOBER 24, 2011
[Customer] Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation
The solution is notable for many reasons, one of which is the speed of implementation: the first customer went live within two weeks of meeting the Kenandy team. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 19, 2013
[Customer] The evolution of social media analytics
Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
HUBSPOT | FRIDAY, AUGUST 21, 2015
[Customer] Don't Make Them Wait: How to Reduce Page Weight on Your Website
Source: Tutorial Republic. 3) Remove Unnecessary Custom Fonts. Custom fonts are fun. Point being, if you're looking for any easy way to trim some weight off your page, you may want to reevaluate the number of custom fonts you're using. When it comes to your website pages, size matters. Makes sense, right? What's Page Size?
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Customer] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
There are varying opinions in marketing about the appropriate time in the customer lifecycle to use personalization. In developing your personalization strategy, you''ll need to decide what the right approach is for your company and customers. Attitudes Toward Personalization. Attitudes toward personalization have come a long way.
LEADSLOTH | WEDNESDAY, MARCH 24, 2010
[Customer] Measuring Marketing ROI: Campaign Attribution and Campaign Influence
In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. and by vehicle (Email, Print Mail, SMS, Survey, etc.). Summary.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 6, 2011
[Customer] Need Help with Your Blog?
Useful stats from Hubspot: 57% of businesses have acquired a customer through their company blog. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do you have a blog on B2B marketing or sales? Is it updated less than once a week? Blog are critical for search marketing, lead generation and more.
MARKETING INTERACTIONS | MONDAY, FEBRUARY 20, 2012
[Customer] Convince Execs to Convert to Content Marketing
Also in the issue is the CMO Closeup of Russ Fujioka from Dell , discussing how the company is using custom content. The way your company chooses to interact with your prospects and customers is the biggest differentiator left. You know it, you've heard it — haven't we all? Buyer preferences are changing faster than ever.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 17, 2014
[Customer] 65 Experts Chime In On How To Stay Motivated To Write
Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
SALES CHALLENGER | TUESDAY, JUNE 12, 2012
[Customer] Does Money Motivate?
Pink , author of Drive , argues that rewarding inherently interesting tasks (such as delivering commercial insights to customers) with lots of money can in fact dampen motivation and diminish performance. Daniel H. How come? Most of us believe that in order to get more of a behavior we want, we must provide rewards. What do you think?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 13, 2013
[Customer] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?
PAUL GILLIN | THURSDAY, FEBRUARY 16, 2012
[Customer] The Value of Tweeting Events
Great example of customer-driven storytelling. Great example of customer-driven storytelling. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Within an hour after the event had ended I had 26 new followers.
JUNTA 42 | WEDNESDAY, MARCH 14, 2012
[Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
B2B MARKETING INSIDER | MONDAY, OCTOBER 6, 2014
[Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
Make the customer the hero. Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
B2B LEAD BLOG | MONDAY, SEPTEMBER 24, 2012
[Customer] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Nothing could be further from the truth. Share and Enjoy. Database Marketing
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 22, 2012
[Customer] How Eloqua Maps Content to the Sales Cycle
Heather took us through Eloqua’s approach to content marketing – and, as we’ve been reiterating for the last few weeks, what makes the approach notable is its discipline and tight integration with customer needs and business outcomes. How to determine a lead? At this stage, content should come from a Sales representative.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 6, 2014
[Customer] The Big List of Inside Sales Messaging Statistics
On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? You can download it here. ).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 2, 2013
[Customer] The Three Words for 2013
by Candyce Edelen Firing a difficult customer can be a redemptive experience. I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip!
CHRIS KOCH | FRIDAY, JANUARY 28, 2011
[Customer] 2011: The year of personal brands
But who’s thinking about the customer here? What about the customer’s view? But looking at it all from a customer’s perspective, I think Forrester looks better being a legacy on a star’s personal blog than having a star that leaves a void in content upon leaving. think we need to let the personal brand win—especially in B2B.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 22, 2014
[Customer] Matching Webinar Content to the Buying Cycle
At this point, your potential customers know what’s wrong and believe they know how to fix it, but they might not be completely sure of the best solution. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Awareness Stage. Benefits.
VIDYARD | THURSDAY, JUNE 25, 2015
[Customer] Why Video and Visual Marketing is Everyone’s New Best Friend
Written case studies are great, but nothing’s as powerful as a video showing the face and voice of a customer testifying to your value. Instead of following along with a manual, your new customer can see a real person from your company offering help and support. Okay, you might be too polite to say it but you’d probably be thinking it.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 1, 2015
[Customer] Hire High Performance Sales Teams # 2
Failure to achieve revenue targets, manage customer relations and deliver service can be traced directly to hiring people unequipped to carry out their assigned roles. Hiring High Performance Sales Teams. Follow this formula to hire sales superstars. Nearly every mistake I’ve made has been in picking the wrong people, not the wrong idea.
WRITTENT | MONDAY, APRIL 15, 2013
[Customer] Top 5 Tips on Making More Attractive Facebook Page
Your fans and customers want to see the human side of the business, and showing employees, customers, and other relevant people does that. Image courtesy of Hubspot. That means including a great custom image with every blog post and article you write. People! Memes. Events.
HUBSPOT | WEDNESDAY, JUNE 30, 2010
[Customer] Why a Social Media Policy Is Stupid
In fact, having a specific social media policy runs counter to the whole point of marketing and customer service. If a customer sends you a message by carrier pigeon - dammit you should answer - even if you don't have a "fowl messaging policy". It just makes sense that you treat customer right. (This is an opinion piece.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 23, 2013
[Customer] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
People searching for a competitor is potentially a ‘warmer’ lead and may be further along the sales process than other potential customers. When your customer base is so small and fits such a unique and hard to fill profile, it’s imperative to maximize impressions and clicks from potential users. Study Takeaways. Brand Advertising.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 29, 2015
[Customer] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.