SALES INTELLIGENCE VIEW | SUNDAY, DECEMBER 2, 2012
[Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 26, 2011
[Customer] Using E-mail Marketing for Lead Generation
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
B2B MARKETING INSIDER | THURSDAY, MAY 12, 2011
[Customer] Top Tips For Driving Marketing And Sales Alignment
So here are 5 actions Marketing can take to address all these obstacles to a successful relationship: Marketing needs to make Sales the customer. Marketing needs to spend time in the field speaking to customers, listening to sales presentations and watching demos. What is the biggest issue facing Marketers today? Right Now!.
MARKETING ACTION | TUESDAY, JANUARY 7, 2014
[Customer] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
Adaptive content is content that is structured and designed to adapt to the needs of your customer. Customers are ever-changing; they demand exceptional experiences and they expect you to change and adapt to their needs. 'Scott Abel, aka “ The Content Wrangler ,” is a well-respected content strategist. Scott covers: 1. register now.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 18, 2014
[Customer] B2B Sales Pros Need to Create Demand with Content Marketing
Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Customer] 10 Tips to Maximize ROI at Manufacturing Tradeshows
While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. Give prospective customers a reason to stop by.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 29, 2014
[Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
Because he consistently evolved his products to meet his customers’ needs. Location of Clicks - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 14, 2014
[Customer] The business case for SXSW Interactive
have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
CRIMSON MARKETING | MONDAY, JULY 1, 2013
[Customer] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
MANHATTAN MARKETING MAVEN | THURSDAY, NOVEMBER 21, 2013
[Customer] Unpacking Engagement
Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
LEADER NETWORKS | TUESDAY, NOVEMBER 24, 2009
[Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
LEADER NETWORKS | TUESDAY, SEPTEMBER 7, 2010
[Customer] Social Media Has Changed The Business Buying Process.
When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
LEADER NETWORKS | THURSDAY, JANUARY 6, 2011
[Customer] All set for Social Media in 2011? Not so fast!
Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 24, 2013
[Customer] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
Leaving communications up for interpretation can sometimes serve as an effective strategy to demonstrate a true commitment to customer obsession. 'by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”. Give your audience valuable “ownership”.
HUBSPOT | TUESDAY, DECEMBER 14, 2010
[Customer] 4 Ways to Segment Your Best Leads
Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
VERTICAL RESPONSE | SATURDAY, MAY 24, 2014
[Customer] How to Choose the Right Email Service Provider [GUIDE]
'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
VOICE-BASED MARKETING | FRIDAY, JULY 26, 2013
[Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
VOICE-BASED MARKETING | WEDNESDAY, MAY 29, 2013
[Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support. 1 2 3 4 5 . If you are asking yourself that question, the quick survey below can help.
JUNTA 42 | WEDNESDAY, JUNE 20, 2012
[Customer] Setting Uncomfortable Content Marketing Goals: Now
Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
THE POINT | WEDNESDAY, MARCH 9, 2011
[Customer] Help Your Favorite Local Businesses Get Found on Google
customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 22, 2010
[Customer] Creativity… a Sales Thing!
His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
VERTICAL RESPONSE | WEDNESDAY, APRIL 23, 2014
[Customer] Social Media Marketing Automation Dos and Don’ts
That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
MARKETING INTERACTIONS | TUESDAY, JULY 28, 2009
[Customer] Genius is Bringing GURLs to the Social Party
The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
MARKETING ACTION | FRIDAY, MARCH 15, 2013
[Customer] 3 Tips for Conversion with Mobile Ads
You need to target your customers effectively, use mobile design best practices, and make your landing pages more effective. Be aware that your mobile customers may differ from those of your business’s overall target demographic. However, simply deploying a mobile ad does not guarantee conversions. Tip 1: Target effectively.
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Customer] 4 Great Ways to Use Data in Content Creation
Did you serve more customers last year than the average number of attendees at a Red Sox game? Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Demonstrate Change.
BUSINESS GROWTH DEVELOPMENT | THURSDAY, OCTOBER 13, 2011
[Customer] Why Business And Sales Proposals Are A Waste Of Your Time
Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
BUSINESS GROWTH DEVELOPMENT | TUESDAY, FEBRUARY 1, 2011
[Customer] 16 Things That Top Sales People Don’t Do
They comes across as real and make every effort to understand their prospect and customer. Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust. So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
HUBSPOT | MONDAY, JANUARY 14, 2013
[Customer] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value? Definitely!
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 21, 2009
[Customer] How to bring your B2B marketing into the real world.
He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle marketing.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Customer] Sales Trends Of 2012 And Beyond
Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Customer] Sales Trends Of 2012 And Beyond
Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
B2B MARKETING TRACTION | THURSDAY, JUNE 21, 2012
[Customer] Pros and Cons of Outsourcing Your Marketing
You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 12, 2011
[Customer] Fuel Your Online Marketing Machine with Dynamic Content
Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Here are some ideas: Blog posts. Press releases.
CONTENT MARKETING FOR BI | MONDAY, JANUARY 11, 2010
[Customer] Content Relevance Boosts B2B Vendor Success
The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
CONNECT THE DOCS | FRIDAY, DECEMBER 31, 2010
[Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
SAZBEAN | FRIDAY, JUNE 4, 2010
[Customer] Use Social Media or Don’t – But Commit if You Are
What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
B2B MEMES | THURSDAY, MAY 13, 2010
[Customer] This Might Be Big: IDG Enters Content Marketing
It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
VOICE-BASED MARKETING | THURSDAY, MAY 8, 2014
[Customer] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
Customize Creative By Funnel Stage. Once you find out where your audience is in the funnel—the top, the middle, the bottom—then customize the creative that those prospects are shown when they are retargeted. One presentation about retargeting strategies was our favorite! Align Goals, Strategies, and Metrics. Optimize Creative.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 15, 2012
[Customer] Tips on Making Your Emails More Effective
Here are three tips for us to consider: Inject your personality into every email - show customers the real you; maybe even crack a joke! I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. He calls his writing style “infotainment.”
GREAT B2B MARKETING | THURSDAY, OCTOBER 24, 2013
[Customer] Create an Unstoppable B2B Sales Machine – Part 1
In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. 'My blog posts and articles mostly deal with marketing issues. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them! Stay tuned next week for Part 2.
HUBSPOT | FRIDAY, MAY 31, 2013
[Customer] Why You Should Consider Inbound BEFORE Your Next Site Redesign
The goal of the first shop was to get cake out the door and into customers'' bellies. This ensures our clients (and their customers) get a website that mimics the first cake shop. And if buyer personas weren’t enough to consider, it’s also important to structure the website to facilitate the buying process of a target customer.
HUBSPOT | TUESDAY, MAY 24, 2011
[Customer] 7 Ways to Integrate Search Engine and Social Media Marketing
Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Solving the Same Problem.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, JULY 3, 2012
[Customer] Email Tip Your Prospects Will Love - Guaranteed!
When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
SOCIAL MEDIA B2B | TUESDAY, MAY 31, 2011
[Customer] 5 Ways to Salute Your B2B Employees Using Social Media
Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 7, 2011
[Customer] What Small Business Can Learn from The Joy Formidable about Social Media Marketing
Even through the act of business blogging a small business can give away a “resource and get recognition from their potential customers. But it’s not about trying to amass millions of followers every night: It’s about treating every customer or potential client as someone who just might be influential. he asked.
INBOUND SALES NETWORK | FRIDAY, JUNE 14, 2013
[Customer] Leave Your Ego at the Door
They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. They need to leave their ego at the door and start becoming more customer-focused. This means taking the time to identify all the roles on your customer’s buying team.
FATHOM | MONDAY, MARCH 31, 2014
[Customer] How Sales (and Marketing) Is Like Dating
First men ask for the number, just as the marketer might ask for personal information in exchange for a valuable resource or custom pricing request. The buyer becomes a customer. If the customer gets bored or is taken for granted, she will look elsewhere. 'Buyers and sellers. Interest in a product/service. Closing. Research.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 20, 2011
[Customer] Pirates, Train Wrecks, and Marketing Automation
This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.
INBLURBS | THURSDAY, NOVEMBER 17, 2011
[Customer] Inbound Marketing the Easy Solution to get endless Business Leads
Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Tweet this on Twitter!
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
[Customer] Friday E-book Download: Gear Up for Success from Tilton, et al
Identifying your ideal customer. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Creating content that attracts, engages, and nurtures.
BUYEROLOGY | SUNDAY, NOVEMBER 28, 2010
[Customer] How Social Media is Transforming the B2B Buying Experience
Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.
THE POINT | TUESDAY, FEBRUARY 8, 2011
[Customer] Report: B2B Blogging Trends in 2011
The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below.
THE B2B RESEARCH BLOG | TUESDAY, APRIL 2, 2013
[Customer] There’s horse meat in my survey
Statistics carry a sense of authority and it seems counter-intuitive to challenge the statement that ‘customers told us’. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. And it’s an easy mistake to make.
THE B2B RESEARCH BLOG | THURSDAY, JUNE 14, 2012
[Customer] Green shoots? Highlights from the B2B Barometer survey
The fourth involves better harnessing the revenue potential in existing customers through up- and cross-selling (38%). Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. . million. . Confidence is high.
HUBSPOT | TUESDAY, MARCH 1, 2011
[Customer] Inbound Leads Cost 62% Less than Outbound [New Data]
Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. This finding is remarkably consistent from year to year.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Customer] Act-On Inbound has arrived
Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011
[Customer] The Revenue Performance Management Bandwagon
In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth. Rosanoff: “Mr. Right?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Customer] 4 Dimensions of Effective B2B Marketing Plans
Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog. Follow Liz on Twitter at @liz_pate.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 19, 2013
[Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited.
HUBSPOT | FRIDAY, SEPTEMBER 16, 2011
[Customer] 3 Tips to Optimize Your Lead Management System
If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. If you can provide information to them about your products/services using the web, email, or social media, you can help to educate prospective customers.
INSIGHTIQ BLOG | THURSDAY, AUGUST 15, 2013
[Customer] What Your Content is Saying About You
If you are using "content" to disguise an outright sales pitch, your potential customers are going to figure out your game. 'As a B2B marketer, I take content development pretty seriously. After all, it''s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that.
DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
[Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, SEPTEMBER 4, 2012
[Customer] [Video] Savvy Salespeople Do Prospect Research
Today's customers want to deal with savvy, educated sellers -- people who are just like them. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. Prior to meeting, they've often researched your company.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 8, 2013
[Customer] 5 Keys Ways The Smartest CEOs Use Outside Contractors
It’s become clear in the past months that custom content creation is critical to a marketing strategy. 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. She enjoys helping businesses create content their customers and prospects will love Social Media.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
[Customer] Digital Body Language and Economic Health [Chart]
Our customers have been using our Software-as-a-Service (SaaS) through all the economic peaks and valleys for over a decade and we have gathered this wealth of marketing data into our Revenue Benchmark Index. by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008.
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Customer] Let Your People Speak!
B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 11, 2013
[Customer] How Teleprospecting Can Increase Your Brand Awareness and Reach
Most teams make an average of 100 dials per day, so that could amount to at least 70 voicemails or so that are being left with potential customers per day that may not have been too familiar with your brand beforehand. One that I would add would be to implement and execute a teleprospecting plan. Sending Emails with a Personal Touch.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 8, 2011
[Customer] Savvy Speaks: Web Copywriting Best Practices
Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Customer] Who says B2B is boring!
About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Customer] Top 56 B2B Marketing Posts October 2010
Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers. in the 1960s. No more.
B2B VOICES | FRIDAY, FEBRUARY 28, 2014
[Customer] Where is Your B2B Blog?
No matter what industry you work in, there will always be issues and hurdles for you and your customers. In a competitive world thought leadership does matter and make a difference in the sales cycle, and both your external and internal customers want to know your position and where you stand. It takes time. It takes resources.
CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
[Customer] ClickInsights: How to make marketing messages memorable?
Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Think quickly. Blogs.
CONTENT MARKETING TODAY | WEDNESDAY, DECEMBER 1, 2010
[Customer] 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
" Ask yourself how your product or service will: Save your customer money. Take some time to perfect this point and showcase how you really make your customers lives easier. Who is your "perfect customer" and how does she/he make buy decisions? Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. You bet!
WRITTENT | MONDAY, JANUARY 20, 2014
[Customer] 10 Content Marketing Failures – Do Not Try This at Home
'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 3, 2012
[Customer] 5 Really Good Reasons LinkedIn Bought SlideShare
Disclaimer: LinkedIn is an Eloqua customer. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013
[Customer] Week in Review: April 12
This is a question you need to ask in terms of your brand's value to your customers. 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer. Lots of great lessons here! Writer drunk; edit sober.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Customer] Happy Holidays from the Savvy Sisters!
10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 28, 2011
[Customer] Three Tips to Effectively Scrub Your Teleprospecting Lists
In my opinion, the number one reason this exercise is so critical is because if a list isn’t cleansed properly, you run the risk of calling or sending an email to a current customer which could be extremely detrimental to the existing relationship you have with them. Exclude competitors.
SAVVY B2B MARKETING | TUESDAY, MARCH 29, 2011
[Customer] Savvy Toolkit - The Lead Nurturing Cookbook
Classic Customer Education wiht Retention Remoulade. As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Customer] The Marketer's Guide to Pinterest SEO
5) Speak Your Customers' Language. Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. One great example of speaking your customers' language is fashion brand 2 Penny Blue. Optimization! 1) Choose an Optimized Company Username.
JUNTA 42 | FRIDAY, OCTOBER 29, 2010
[Customer] 13 Content Marketing Commandments
Do it better, in more channels where your customers are than anyone else. I've had multiple versions of Mark Fletcher's startup commandments on my wall for years now. Whenever I get a little lost in our startup model, I review these. It keeps me sane. I've modified a few of these related to content marketing.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Customer] How to Create Marketing Offers That Don't Fall Flat
Customer Case Studies: Just like product-centric content, customer case studies are likely something you want to make it very easy for visitors to access. In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. What an Offer Isn't. First, let's clarify. Ebooks.
MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 17, 2012
[Customer] Stop Thinking Leads and Lists.Start Thinking Networks
and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts. See #5 below).
INBOUND SALES NETWORK | THURSDAY, OCTOBER 18, 2012
[Customer] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
According to Sirius Decisions, 70% of the customer’s buying experience is completed before the first contact with a salesperson is made. The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. So What Has to Change?
HUBSPOT | TUESDAY, JUNE 8, 2010
[Customer] A B2B Guide for Twitter Lead Generation
First, make sure you have a custom Twitter background for your company. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. The first opportunity for optimization is the Twitter background.
VERTICAL RESPONSE | THURSDAY, JUNE 12, 2014
[Customer] Online Banner Ads: Out with the Old, in with Interactive
You can check out pictures of the car and even customize the car by changing colors and interior options. Increased customer engagement is also a bonus, but these ads might not be accessible to every small business. 'The world of online advertising is evolving. After all, display banner ads have been around since the early 2000s.
MARKETING INTERACTIONS | THURSDAY, MAY 31, 2012
[Customer] Format is Not a B2B Persona Question
Bring on the customer stories. I am often asked which content formats to use in which stages of the buying process. B2B marketers often arrive at this question during the creation of buyer personas and content flows. In a perfect world, there would be some magic formula for content format based on this work. But that skews the question.
HUBSPOT | WEDNESDAY, JULY 30, 2014
[Customer] The Fundamentals of Inbound Marketing [Free Training Deck]
It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 3, 2013
[Customer] 7 Tips For Social Media Optimization
But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
SAVVY B2B MARKETING | TUESDAY, JULY 13, 2010
[Customer] Are You Making Your B2B Prospects Think Too Much?
While your customers do put more thought into their purchases than people put into browsing websites, it’s not that far off the mark. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
MODERN B2B MARKETING | THURSDAY, APRIL 28, 2011
[Customer] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. Be data-centric and customer focused. Support your claims with facts, and always work from the customer’s perspective in. Initiate: Take the offense and lead.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Customer] This Week in Digital Strategy 3.7.14
He goes into detail on how companies are uncovering what makes the most profitable customer and identifying new leads and how to nurture them through analytics. 'Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 6, 2013
[Customer] Teens increasingly moving the conversation to Twitter
by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 28, 2011
[Customer] Easy-to-Read Fonts Improve Site Visitors’ Experience
Note: I randomly chose these examples by doing a search for “mission statement customer service. ). Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. An example of small, gray type. An example of colored type on a tinted background. An example of reversed out type.