Page 116 of 226 Previous | Next 
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Customer] 9 Search Marketing Tips for Effective B2B Lead Generation
    Talk to your field sales staff and front-line customer service teams. What keywords and phrases regularly come up in conversations with prospects and customers? '“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? Search Marketing Tips for Effective B2B Lead Generation. I was ready for this. Silence. Made no sense to me.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Customer] An Introductory Guide to Improving Your Local SEO
    Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. 3) Develop a system for building customer reviews. Your customers may be new to giving Google+ reviews online. On-Page Signals. 1) Set Up Your NAP. 5) Yelp.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Customer] 5 Best Practices for Outsourcing Quality Content
    It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Hire an Editor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 14, 2013
    [Customer] What Comes First: Content or Marketing Automation?
    There are other important questions that need to be answered about your buyers: Why do some prospective customers solve the pain, but others choose to live with the pain? 'What comes first – content or marketing automation? In my humble opinion, the answer is neither. Buyer Persona must come first! Understand your audience pain points.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Customer] New Facebook Coupon Feature Helps Local Businesses Determine Social ROI
    This way, there are no misunderstandings or confusion during the customers' coupon redemption process. Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Coupons! For free! While the feature is only available in the U.S.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Customer] Top 11 Ad Agency Predictions for 2011
    Chief orchestrator role becomes vital: Ad agency roles will include a “chief orchestrator” to manage the customer experience across a myriad of channels and media.  Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  squirrel fights ”).   Period.   Tom Peters.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] 4 Tips to Consumerize Your B2B Marketing
    Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • MARKETING ACTION  |  TUESDAY, JANUARY 7, 2014
    [Customer] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
    Adaptive content is content that is structured and designed to adapt to the needs of your customer. Customers are ever-changing; they demand exceptional experiences and they expect you to change and adapt to their needs. 'Scott Abel, aka “ The Content Wrangler ,” is a well-respected content strategist. Scott covers: 1. register now.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Because he consistently evolved his products to meet his customers’ needs. Location of Clicks  - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Leaving communications up for interpretation can sometimes serve as an effective strategy to demonstrate a true commitment to customer obsession. 'by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”. Give your audience valuable “ownership”.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] Social Media and The Brand
    Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Customer] How to Choose the Right Email Service Provider [GUIDE]
    'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] From a Marketing Perspective, What Keeps You Up at Night?
    Sometimes it’s better to slow down and remember some of the basics like talking face-to-face to your customers. I know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? So what’s keeping you up at night?
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Help Your Favorite Local Businesses Get Found on Google
    customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Customer] Creativity… a Sales Thing!
    His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] 4 Great Ways to Use Data in Content Creation
    Did you serve more customers last year than the average number of attendees at a Red Sox game? Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Demonstrate Change.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Customer] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The goal of the first shop was to get cake out the door and into customers'' bellies. This ensures our clients (and their customers) get a website that mimics the first cake shop. And if buyer personas weren’t enough to consider, it’s also important to structure the website to facilitate the buying process of a target customer.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Customer] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Problem: Sounding too scripted can deter potential customers from listening to you explain why you are calling them. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. Solution: Asking them if they know that your product is cheaper, faster, newer, etc. could spark your prospect’s interest.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 26, 2012
    [Customer] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
    The idea is that your inside sales team will take the time to qualify your prospects properly, only moving them to sales when the customer is ready. Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 21, 2012
    [Customer] 3 Great Email Responses To Make You Laugh
    The list is a roundup of the top ten most bizarre/interesting/hilarious/dreadful customers of the season. This past weekend I happened to be visiting family back home on the east end of Long Island. During my trip, I got to stop by one of my favorite hometown restaurants, Amano ; coincidentally, I also spent one summer working here.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [Customer] Inbound Leads Cost 62% Less than Outbound [New Data]
    Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. This finding is remarkably consistent from year to year.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Customer] 3 Tips for Conversion with Mobile Ads
    You need to target your customers effectively, use mobile design best practices, and make your landing pages more effective. Be aware that your mobile customers may differ from those of your business’s overall target demographic. However, simply deploying a mobile ad does not guarantee conversions. Tip 1:  Target effectively.
  • FATHOM  |  TUESDAY, OCTOBER 8, 2013
    [Customer] The Hidden Elements of Effective Lead-Scoring: Profitability, Movement, and Velocity
    Lead-scoring (or customer-scoring) can yield tremendous results for companies. There The majority of your revenue comes from 20% of your customer base. Look Which customers are your most profitable, yielding the highest margin? Who is converting from a prospect to a customer (or between other stages)? This Profitability.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Customer] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value? Definitely!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2011
    [Customer] 3 Tips to Optimize Your Lead Management System
    If you are able to follow this lead management process, your customers will be better informed and your sales force will understand their needs, which will result in more sales. If you can provide information to them about your products/services using the web, email, or social media, you can help to educate prospective customers.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
    Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 11, 2012
    [Customer] Beer Night And The Power Of A Great Corporate Culture
    Happy employees are productive employees, productive employees ensure customers receive value, customers that receive value stay around and tell their peers. Every Thursday is call blitz day, where we challenge the team to increase their outbound call volume by 50%. Wow, and I had yet to pull out my credit card! This round is on me
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 10, 2012
    [Customer] Suggestions For Changing Habits Of An Ineffective Sales Employee
    So for example, it may hit home with your prospect if you customize your comment to reflect your surprising sense of knowledge of THEIR business. Try saying something like, “Did you see the Bloomberg report about your customer X who just won a $2M bid with XYZ Company? How does that impact your operation?”
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Customer] 7 Ways to Integrate Search Engine and Social Media Marketing
    Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Solving the Same Problem.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Customer] Pros and Cons of Outsourcing Your Marketing
    You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Fuel Your Online Marketing Machine with Dynamic Content
    Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  Here are some ideas: Blog posts. Press releases.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Customer] Content Relevance Boosts B2B Vendor Success
    The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Customer] Use Social Media or Don’t – But Commit if You Are
    What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
  • B2B MEMES  |  THURSDAY, MAY 13, 2010
    [Customer] This Might Be Big: IDG Enters Content Marketing
    It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
    Customize Creative By Funnel Stage. Once you find out where your audience is in the funnel—the top, the middle, the bottom—then customize the creative that those prospects are shown when they are retargeted. One presentation about retargeting strategies was our favorite! Align Goals, Strategies, and Metrics. Optimize Creative.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Customer] 53% of Top Companies Don’t Respond to Web Leads: the Cost of Neglect
    Many companies know the importance of providing a way for their customers to contact them, but aren’t sure how to keep track of leads who fill out a web form. But if a customer downloads a white paper, you don’t need to trigger a call to reach out on the spot—they haven’t even had a chance to read the white paper yet!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Customer] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. Be data-centric and customer focused. Support your claims with facts, and always work from the customer’s perspective in. Initiate: Take the offense and lead.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Customer] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Customer] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. They need to leave their ego at the door and start becoming more customer-focused. This means taking the time to identify all the roles on your customer’s buying team.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Customer] Pirates, Train Wrecks, and Marketing Automation
    This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.
  • INBLURBS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] Inbound Marketing the Easy Solution to get endless Business Leads
    Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Tweet this on Twitter!
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Friday E-book Download: Gear Up for Success from Tilton, et al
    Identifying your ideal customer. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Creating content that attracts, engages, and nurtures.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Customer] How Social Media is Transforming the B2B Buying Experience
    Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  
  • THE POINT  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] Report: B2B Blogging Trends in 2011
    The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 2, 2013
    [Customer] There’s horse meat in my survey
    Statistics carry a sense of authority and it seems counter-intuitive to challenge the statement that ‘customers told us’.  What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes.  Sub-prime mortgages hidden within bundles of triple-A rated loans.  Dodgy surveys parading as fact. And it’s an easy mistake to make. 
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 14, 2012
    [Customer] Green shoots? Highlights from the B2B Barometer survey
    The fourth involves better harnessing the revenue potential in existing customers through up- and cross-selling (38%). Double dip recession.  Greek bond defaults.  Spanish bailout.  We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch.  . million. . Confidence is high.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Customer] Act-On Inbound has arrived
    Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] The Revenue Performance Management Bandwagon
    In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth.  Rosanoff: “Mr. Right?
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Customer] Reps vs. Factory Direct: The Debate Continues…
    What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Digital Body Language and Economic Health [Chart]
    Our customers have been using our Software-as-a-Service (SaaS) through all the economic peaks and valleys for over a decade and we have gathered this wealth of marketing data into our Revenue Benchmark Index.  by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. 
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [Customer] Let Your People Speak!
    B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Customer] Give Your Marketing Real Depth to Deliver Offline and Online Results
    Think of a carefully targeted custom publication with 32 pages. As we have written in Get Content Get Customers, Best Buy’s magazine targets their very best customers with an enthusiast’s paradise chock full of product information about everything from iPods to sports cars. Plenty! Tons of envelopes and a few postcards.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Customer] 10 Types of Updates to Power Your Social Media Presence
    After all, what better way to customize your business to your audience's needs than going directly to the source? Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media. And it may have left some people wondering, "What on earth can I post to my company's social media accounts?"
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] B2B Marketing Insider Top Posts Of 2011
    This was one of my 1st StumbleUpon successes as this provocative post argued that we were entering the end of the beginning as social media becomes a basic skill for businesses to master if they want to reach their customers. Get More Customers. How To Create Killer Content: Speak To A Customer. Is This The End Of Social Media?
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Customer] The Marketer's Guide to Pinterest SEO
    5) Speak Your Customers' Language. Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. One great example of speaking your customers' language is fashion brand 2 Penny Blue. Optimization! 1) Choose an Optimized Company Username.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Customer] Savvy Speaks: Web Copywriting Best Practices
    Instead, adopt an outside-in perspective and explain what you do and how you help companies in terms that your prospects and customers use on a daily basis. Everyone has a website these days. Some of them really catch your attention, while others make you click away faster than a speeding bullet. What makes the difference? Keep it Clean.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Customer] Who says B2B is boring!
    About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
<< 1 2 ... 114 115 116 117 118 ... 225 226 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1