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  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [Customer] Defining Moments
    With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Better Visibility and Shorter Sales Cycles.
  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Customer] The five components of a successful thought leadership program
    Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. Here are some questions to ask: Do customers view of you as a thought leader; if not, can they envision you moving into that role? What are customers’ areas of interest? Research the need.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Customer] Social Media Secrets To Build Your Personal Brand
    The new content rules:  If it isn’t a customer questions or a keyword, no one cares. Titles Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. Bullets help. Tell
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Customer] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    Google assigns and displays a custom/unique toll free phone number (a unique Google forwarding number that is dynamically generated for each ad group) in your ads on both mobile and desktop devices. Under the campaign and Ad Group tabs, if you click customize columns you’ll see a section to add Call Details to your reporting. And save. 
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Message Personas: 40 Questions for your Buyer Personas
    There’s a better way.  A more data driven, customer oriented approach. People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Customer] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Use mobile to reach out to those one billion (potential) customers worldwide. Take hold and ownership of your customer data and marketing insights. A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Hear that, businesses? Seems pretty definitive, right?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Customer] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    In doing so, and with its other customization features, Sharebar allows you to feature only the share buttons that you want on your site. The customization capabilities – and ease of doing so – give this plugin my thumbs up in the field of Twitter integration. Social Media WordPress Plugins for 2012. Disqus Comment System.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer] Obey Facebook’s Rules of Engagement (Or Else)
    spent years in the trenches building custom interactive campaigns for clients on Facebook, and I learned everything the hard way … so you don’t have to. have lost count of the number of clients who have asked me, “If my customer James opts into my Facebook app, do I get all of the personal data of everyone on his friends list as well?”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Customer] What is a 301 Redirect and Why Should You Care?
    Here are two tips for your 301 redirects that will help you get found by your best leads and customers. 1. For HubSpot customers, do this by going to the "Domain Names" option in Settings and walking through the DNS setup. In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Customer] Does Your Marketing Strategy Align With Your Goals? A Story
    Pete needs more customers. And of those 20, five converted into customers. At this conversion rate, Pete and his team needed to generate around 60 leads a month to triple sales and get 15 new customers every month from October onward. This post originally appeared on the Insiders section of Inbound Hub. You have faulty wiring.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Customer] Why You Should Be Interested In Multi-Location Call Tracking
    But why do your customers visit your website? These are just a few variations of what many customers visiting a business’s website are looking for: a single page where they can find the nearest office or store location. Your website is important. Maybe that’s an obvious statement, but it’s true nonetheless. Enter call tracking.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 21, 2011
    [Customer] Adobe’s Online Marketing Suite…Looking Good
    Here, too, Adobe has shown its forward thinking by investing in customer consulting resources to help customers through the major changes. It took me some time to get my arms around the Adobe Online Marketing Suite. One activity may require the use of two or more products.
  • SAZBEAN  |  THURSDAY, JULY 12, 2012
    [Customer] This is What The Perfect Facebook Post Looks Like
    Many brands today are posting on Facebook as a means of connecting with their customers and prospects. Building conversation and engagement on Facebook can be tricky for brands. Salesforce points out tips to increase the chance that your audience will see and interact with your posts… Do any of these tips work for you?
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Customer] Invest in Your Brand with Content
    Your customers are looking to buy your product or service, but why should they choose you? The site contains stock photography and a few generic sentences about performance as well as links to a few customer reviews. Creating custom content for a website is crucial to a successful marketing campaign or product launch.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Customer] 10 Simply Awesome Examples of Email Marketing
    Great companies are always changing and evolving, and your customers expect it. In fact, those are often the ones who can make your product or service even better, as they've identified roadblocks to success that many other leads and customers may be facing. Do your customers know about it? Via Email. Sure, if it's done right.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Customer] Marketing Automation Vendor Consolidation: Lessons from History
    One challenge faced by the smaller Web marketing companies is that their customers (Web site managers and analysts) are generally not the buyers for marketing automation. Actually, there was a previous class of “database marketing” systems including Customer Insight Company, OKRA Marketing, Harte-Hanks P/CIS, Max$ell and RTMS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] Why the little guy won marketing’s biggest prize
    As stated in the ad, Esurance can save customers around 30% – about the same amount the company saved by airing their commercial in the first slot after the Super Bowl. As stated in the ad, Esurance can save customers around 30% – about the same amount the company saved by airing their commercial in the first slot after the Super Bowl.
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 2, 2010
    [Customer] What's the Cost When Sales Tries to Do it All?
    These competitors either had a better relationship with the customer or received a better price or terms. For marketing, for sales and for customer retention. Research fact: Nearly 62 percent of all sales leaders surveyed say that their ability to generate new leads needs improvement. Anyone see anything askew in this picture?
  • JUNTA 42  |  WEDNESDAY, MAY 30, 2012
    [Customer] Finding Your Content Marketing Hedgehog
    To be truly effective content marketers, we have to be creating and distributing content for, primarily, the betterment of your customer. The matching of our customers’ informational or entertainment needs and what we sell is the content marketing sweet spot. believe the hedgehog exists in content marketing as well.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] 11 Signs Your Business is in Dire Need of Blogging
    Improve relationships with prospects and customers! Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. If you can’t answer these questions, there’s a good chance that your colleagues, customers, and prospects can’t, either.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Customer] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    For the uninitiated, “MoFu” refers to "Middle of the Funnel." As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. Is that even possible?
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Customer] Why Google Recommends Responsive Web Design
    Dynamic serving websites are slightly faster loading and still have a single URL, but you still have to maintain multiple custom pages and multiple sets of the same content. Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. RWD is King.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Customer] Hell Freezes Over: Mark Cuban Says He's Liking Facebook Again
    They are customizing their platforms based on usage,” he says, and not “forcing us to play roulette with promotions.”. But here are some of the most important ones: Custom Audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on other platforms, like Twitter and MySpace.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 12, 2013
    [Customer] Managing A Sales Manager
    Customer Relationships          __. Managing a Sales Manager  . As a result of our one of my readers sending me an email comment regarding his personal situation,  I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com.   . Acumen Management Group  . Sales Metrics.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Customer] The Psychology of Social Sharing: Maslow’s Hierarchy of Needs
    As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. But how do you get your audience to share? Maslow’s Hierarchy of Needs. Physiological.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Savvy Week in Review - November 5
    The Design of Buyer Experience by @TonyZambito Buyer persona expert, Tony Zambito, describes the significant shift in mindset that B2B organizations must adopt to attract and retain customers over the long term. Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend! This one's no exception.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 15, 2012
    [Customer] The Last Minute Guide to Dreamforce
    Contact Key Customers. Dreamforce is one of those perfect events for networking with customers, making them feel welcome and wanted. by Jesse Noyes | Tweet this The other day a friend of mine gave me a call. “I decided to go to Dreamforce,” he said. My first thought: “Dude, you barely have time!”. Pack Lightly. Keep it simple. 2.
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Customer] The Importance of Content Distribution to B2B Brands
    B2B selling is about building relationships with potential customers and being a knowledge resource. Producing quality content can help B2B companies connect with potential customers and build up relationships that may lead to a sale. newspapers (Tehr?n) News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    How to Use Content to Drive Referrals and Upsell Customers (HubSpot). How to Customize Your Social Updates for Facebook and Twitter (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs).
  • SAZBEAN  |  WEDNESDAY, JULY 7, 2010
    [Customer] 5 Tips for Reaching Your Audience Online
    Define Your Benefits – Understanding what benefits your product or service offers to your potential customers will help you fine tune not only your marketing, but also your content and can help you look in the right places to connect. Listen – Find out what concerns and interests your potential customers have about your industry.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Customer] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. I have long believed that one of the most important cornerstones to a great corporate culture is learning and growth. When this happens, everyone wins.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 21, 2013
    [Customer] How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
    These nurtured accounts could very well be your future customers. Capturing this information allows us to pull insightful reports for analysis, segment strategic lists for follow up or create customized email campaigns around this bucket of contacts. strong inside sales nurturing process would overcome these challenges.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Challenge Creates Happiness
    What a great job I thought, outside in the fresh air, laughing and having fun with your customers, all the hot dogs you could eat, and by the looks of the line of customers, lots of money to be made. First, I was happy to know that I actually had a regular reader, and second I love being challenged. Bob Darling was my first boss.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    Be Where Your Customers Are. This is a pretty good indicator of where your customers are. Look at network demographics : Evaluate each network to determine where your customers are likely to be. million posts have been promoted, and 70% of pages using promoted posts are return customers. How are people talking about you?
  • JUNTA 42  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] Are Brands Ready to Be Media Companies? 4 Steps to Yes
    Reach out to more readers and customers (listen). Listen to customers and start to develop products and services (that are not media) that make sense for your readership. If you are going to develop content for your industry, for your customers to drive your business, it has to be the best.  Why?
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Customer] How to Choose the Right Email Service Provider [GUIDE]
    Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 14, 2012
    [Customer] Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
    Understanding that small businesses need to maintain a competitive edge, AT&T Messaging Toolkit enables small and medium businesses to customize their marketing programs. Only the companies who truly grasp and internalize this new philosophy will reap the benefits of increased revenues and unflappable customer loyalty.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] KISS for Sales
    Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. So what’s to be done?
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] 6 Tips for B2B Vendors Becoming Publishers
    Try putting out a press release that focuses first on how your customers will benefit rather than talking about your company and products and see what happens.  Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Customer] 4 Steps to Get Started with Integrated Digital Marketing
    They get great positive feedback from their Groupon, but notice that they don’t accumulate a lot of new repeat customers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Assumptions are the Enemy of Good B2B Marketing
    In the business world, the principle of false assumptions applies when you are dealing with colleagues, customers or prospects (in other words, all human beings). Human nature causes us to assume that others share our interests, fears and motivations. That marketing media/technique doesn’t work. Nobody reads long emails.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Customer] 4 Ways Social Can Enhance Your Marketing Campaigns
    There is a gap – socially Consumers are ahead of brands Studies reveal that customer expectations exceed a brand’s ability to deliver. Marketing campaigns must be relevant, interactive and engaging, designed with a customer experience perspective. Social is changing marketing. Google is increasingly going social.
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Customer] Do you have all the pieces of your business puzzle?
    Recently, MarketingSherpa put out a fantastic article on how Opsview, a LoopFuse customer, went through the implementation process and ended up with a 178% increase in deals. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. The business puzzle. How to put it together.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 3, 2011
    [Customer] Why Does Facebook Hate B2B Companies?
    With the constant changes to Facebook’s platform, B2B marketers are already challenged to connect with customers and prospects on the platform. And businesses who don’t advertise are given a system of tools that is stacked against them of ever connecting with their customers and prospects. Photo: Mashable.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Week in Review - September 17th
    Are You Making this Classic Marketing Mistake? - by @diannahuff via @NetLine_Corp If you fall back on industry buzzwords and insider jargon, your prospects and customers have to work overtime to make their way through your copy. It's Friday? Again? Don't get me wrong. Take a few minutes out of your Friday to peruse the posts. Tweet
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Customer] Email tips from one of our B2B lead generation and marketing automation experts
    tips, reminders and customized offers), how can you find anything more targeted than a 1-to-1 note addressed to an individual who has opted in to receive it? This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Altaf Shaikh. Email Marketing is Not Standalone.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Customer] Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear
    It can tell you more about the customer’s needs and interests. We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. What does he care about, for his business and for himself? Find News.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Customer] What MLMs can Teach us about Social Media
    In MLMs there's a uniquely personal relationship between sponsor and recruit, a similarly family-like relationship between the company and their sales force, and the inherently personal relationships between individual sales people and their customers - typically friends and family. At their core, both the pyramid scheme and the Web 2.0
  • MODERN B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Customer] The Changing Role of the CIO and Aligning Organizational Priorities
    Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance. IT in a Silo.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Customer] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    Of course if you are  interested in content marketing, check out our trendsetting “ From Content to Customer ” presentation. While the differences between the practices may be nuanced, the surge in use of these terms is anything but subtle. The question is, Why ? For one, there is a “modern marketing” element to the terms.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 19, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap – Week of July 19, 2013
    The article we''re sharing today is from Direct Marketing News , called Customer Bonding , and it focuses on developing and maintaining bonds in business with customers and prospects. Bonding with a customer means taking their problem or issue seriously and working to achieve a satisfactory outcome. Now, on to the weekly recap.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems. But sometimes we have to  deliver some not-so-pleasant news to clients.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    That''s why we created 50 free call-to-action (CTA) templates in PowerPoint for you to customize and use. The template will teach you how to customize your new CTAs effectively, so don''t let fear of DIY design stop you. Building a landing page that needs a customized submit button? Want to earn money for your business? Enjoy!
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Marketing without buyer personas is like taking a roadtrip without a map
    It’s not enough to talk to customers. Fortunately for you, Jeff Ogden of Find New Customers has completed the Buyer Persona Institute Master Class. That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. What do you think?
  • MARKETING INTERACTIONS  |  MONDAY, DECEMBER 26, 2011
    [Customer] Why B2B Content Marketing Themes Fail
    theme should weave through all of your marketing programs in relation to the brand's promise to customers. Themes for B2B marketing programs are not a new concept. They're used to "organize" marketing programs and create a rallying cry around a market trend that will (hopefully) drive business momentum. Q2: Green IT.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Customer] SnapTags vs QR Codes
    A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Customer] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Our customers frequently tell us how big of an impact we have made on their sales pipelines, customer acquisition cost, and lead quality.  So, in an effort to make it super easy to realize the benefits that come with marketing automation & LoopFuse, we’ve created this super cool getting started guide.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 8, 2011
    [Customer] Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator
    This comes down to good customer service and community management (which doesn’t happen every day… ask the awesome – and smart – folks over at The Community Roundtable , there are plenty of bad community managers out there!). …does it? That’s value out the door. Any more ideas out there? Related articles.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    You cannot customize the content for each social media audience. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ?
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 29, 2012
    [Customer] Content Marketing: Theory vs. Practice
    After all, if you can't execute the strategy it's not delivering a service to your company—or your customers. Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. Not before.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Bloggers: Brush Up on Your Writing Skills
    search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. This is great, if you can handle the expense.
  • SYNECORE  |  THURSDAY, MARCH 5, 2015
    [Customer] An Explanation of Channel-Based Content Personalization
    As a hypothetical example, let’s consider an email from Netflix to a customer. If Netflix sends an email to a customer, it might include dynamic tag—a way to highly personalize emails by inputting information you already have about the customer. In a previous blog , we defined what content personalization is and why it matters.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] 18 Insightful 2012 Marketing Predictions From the Experts
    being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
  • WEBMARKETCENTRAL  |  THURSDAY, AUGUST 13, 2009
    [Customer] Social Media + Email Marketing: One Company Doing It Right
    The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 2, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of October 29, 2012
    59% of companies use social media to interact with customers, 49% to advertise and 35% to research customers. Maegan talks about using content in the sales process to advise potential customers. There were a lot of great pieces of content worthy of sharing this week, but unfortunately I can only choose one. Now, on to our recap.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Customer] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
    Are you trying to generate leads, nurture leads, cross-sell to existing customers or otherwise retain them? Current or inactive customers? Now, is there anything else you can do to make it easy for your prospect/customer to respond? A current campaign I’m involved with got me thinking about my roots in consumer direct marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] 3 Form Fields That Kill Landing Page Conversion Rates
    analyzed over 40,000 customer landing pages and identified three types of information that tended to lead to lower conversion rates. This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. Connect with HubSpot
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Customer] Terminus Offers Targeted Display Ads for B2B
    good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Some vendors do this better than others.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Analysis].
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 22, 2009
    [Customer] Ready, Fire, Aim
      We cold call potential customers with the same androgynous script, firing our chest-thumping messages at them before we understand their specific focus.  That's kinda backwards, isn't it? But then sometimes I can't remember where I was going or what I was going to do. 50+ mentalpause may be partially to blame.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Customer] Why a Content BOM is Crucial to a Successful Industrial Web Design
    What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to grow your base of loyal customers (Sales support and referrals). Content BOM is not a typo in my headline. What went wrong? The short answer – no content BOM (Bill Of Materials). What is a content BOM?
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Customer] 10 Phenomenal Blogs in Totally Boring Industries
    The customer service software company''s blog is probably one of my favorites on this whole list. Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. Warning: The following blogs are gonna be boring. And who knows?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] Social Media ROI — Not just for the big companies
    Probably the most valuable and distinct offer from this new venture is the ability to leverage the powerful capabilities of Edison Research to create CUSTOM questions for your business — for under $2,000! The three winners were announced yesterday by Edison and “measurement” was a distinct theme. “But I keep looking.
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Customer] Enterprise Social Strategy Begins With Discovery
    This should include both internal and external references from a variety of media channels: including blogs, online publications, video, social networks, gated communities and whatever other media channels you may find customers or clients on. Look to the places where your customers or clients are likely to be online as a starting point.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Customer] Venntive Adds Communities to Small Business Marketing Automation and CRM
    More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. It has taken me some time to form a clear picture of Venntive. But Venntive makes perfect sense one you consider their needs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] LeadLife Bundles Services with Marketing Automation
    LeadLife is migrating its existing 70 customers to the new system over the next few months. LeadLife released a completely rebuild version of its marketing automation system last month. This involves a careful balance between complexity and power. The best example of this balance, and the most notable change in the system, is campaign design.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Customer] Genius.com Accelerates The Close Part 2 - Smashmouth Review
    To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Customer] Should you be betting on someone else’s content?
    In most media companies, this content is actually created by a custom publishing group with the objective of building a profitable marketing services business, not a publishing business. By Eric Wittlake, {grow} Contributing Columnist. So what if you turned your content creation over to a company whose business was built on creating content?
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Customer] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    The time is right to truly invest in custom content to promote on your social channels. The only surefire way to gauge the efficacy of your social media marketing is with closed loop analytics, the process of determining the platforms that are actually resulting in customer acquisition. 7. Social Media Is Still Growing. Podcasting.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 20, 2013
    [Customer] Maximizing Marketing Spend with Attribution Models
    Which channels move your ideal customer down the sales funnel fastest? Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Well, times have changed.
  • MEASURABLE MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Customer] Pinterest and Your Brand: Compelling Ways to Build Engagement
    As Mashable research has found, some businesses have discovered intriguing ways to engage with their customers via Pinterest. For B2C companies, something as simple as a photo contest can really boost engagement with your customers. Some have lauded it as the. hottest" new social network, and. Check out some of them below: 1. Contests.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 26, 2011
    [Customer] Your Business on the Cover of a Magazine? (It’s easier than you think.)
    The story you tell about your business—the words and images you choose—can make the difference between being lost in the messaging noise or capturing your customer’s attention, interest and imagination. How can you tell your story in both online and physical worlds, and meet your customers wherever they happen to be? Storage?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    The reason is fairly straightforward: Acquiring low-margin customers at the “base of the pyramid” is expensive. by Joe Payne | Tweet this Canned responses exist for a reason. While the language may be rote, the spirit is typically sincere. Marketo recently launched a low-cost product that competes directly against HubSpot.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Customer] Philosophical Questions of a Marketing Automation Prospect
    SaaS companies can make use of our recently added Custom Events to track even more prospect behavior within the product itself. Scoring can be used in nurturing programs that guide a prospect through the desired sales path to becoming a customer. Where did the Prospect come from? What is the Prospect doing in my funnel?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Customer] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Figure out where your current and future customers are going to be, and stake your social media claim. Don''t waste your time chasing after shiny social media objects if it''s not going to be helpful for your business'' bottom line. 2) You only need to be on social media if your customers are on social media. You need to be on there!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 12, 2013
    [Customer] Is Sales Behind Technology?
    When thinking about all of the great new tools at their disposal, including customer relationship management, customer experience software, remote work tools, and all kinds of other digital technologies, does your sales team feel confident and empowered or burdened by a big technology learning curve? Modern Journalism: An Analogy.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Customer] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. Focus on the Customer: I was so happy Meg Heuer (@ megheuer ) closed the summit with this key point. The
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Customer] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
    Marketing Made Simple TV premieres each week at noon ET on Thursday and is a production of Find New Customers ( findnewcustomers.com ). (Use the button on the lower right to enlarge the view for optimal show viewing.). In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. Melonie Dodaro.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Customer] Why Are Lottery Winners So Unhappy?
    Jeff Ogden is the President of Find New Customers and wants to deliver happiness to salespeople everywhere – quality sales leads. Life Lessons From Sad Lotto Winners  - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 Jenn LImare unhappy? with actual goal, Happiness.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 5, 2012
    [Customer] The Critical Importance of Quiet Time for Executives
    The warm flow of water, the hum of the fan and no interruptions means a fountain of fresh ideas for my B2B demand generation and global marketing company, Find New Customers. I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. Quiet reflection time – makings of a great day? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Customer] Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. While we’d love to update our website, Find New Customers , we decided to instead invest in our blog. Nice stuff. But there’s a problem. I’ve never heard of the firm.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [Customer] February Fan of the Month – Christine “CK” Kerley
    The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Customer] Use Webinars for Content Acquisition
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. Find New Customers helps business develop and implement demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. “). link].
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 17, 2010
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation. consider it an Owners Manual for B2B marketing today. White is diagnosed with Stage III cancer and given a prognosis of two years left to live.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Customer] 9 B2B Mobile Marketing Mistakes to Avoid
    With this in mind, sending text messages to your B2B customers can create a more personalized approach, reinforcing your personal relationship and increasing customer loyalty. The best text message campaigns include a call-to-action and are clear to the customer. However, do not bombard your customers with daily text messages.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Customer] The Content Marketing A-Team
    Last but not least, the designer is the person or team whose sole mission is to ensure your content and channels are maximized to provide the most positive customer experience. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. Content Curator. Designer.
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