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  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 9, 2010
    [Customer] Why the Demise of the Yellow Pages is Great for Small Business Marketing
    Although the website of a small business may lack some of the polish and pizzazz of its giant brethren, it can be every bit as successful when it conveys content that is truly relevant and compelling for its ideal target customers. You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Customer] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. We inbound marketers are a unique bunch.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Customer] 9 Examples of Extraordinary Infographics From 2014
    Rather than having a standard FAQ section or press kit for customers wanting more information on the background of SWISS airlines, they created an interactive brand experience featuring a 3D scrolling experience, films, the SWISS fleet and much more. 'This post originally appeared on the  Insiders  section of Inbound Hub. Static Infographics.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Customer] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have to take a much broader, more strategic view of the customer data.   . 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Most media companies are evolving from broadcast roots and their focus is on content and reach.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Customer] Do You Need a Specialty Copywriter?
    Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. It's easy to understand that not every freelance writer is a good match for every marketing project. These ideas can help your search. Your project requires a specific writing style.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [Customer] Why Technology Marcom Needs a Technical Copywriter
    Looking beyond these factors, you may want to find a writer who has experience in your particular technology or knowledge of certain customer industries. But for marcom managers, the question remains: "What kind of copywriter is right for my projects?" So which factors distinguish a good technical copywriter? Understands technical marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Customer] Building a Kick-Ass Social Media Dashboard
    The value of online customer and prospect interaction can be tied to the share of voice metric, which I like to call “The Big Picture Show”. by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. Now I am not saying that tracking  followers, fans, sentiment, etc.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Customer] Help Google Connect the Dots Between Your Social Profiles
    To customize the Website links, click the “pen” to edit and where you see the drop down menu, open it and click “Other.” 'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. LinkedIn. An expanded box opens up. Twitter. Facebook Page.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Speak your ideal customer’s language. Focuses on the customer. Do more research.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Customer] The Fifth P of the Marketing Mix
    During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Reddit.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 'Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Customer] Content Curation vs. Content Creation
    Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy.
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Customer] What Does Your Website’s Design Say About Your Company?
    For example, if you say that you offer great customer service or personalized service, are there any pictures of you and your employees on the website? Most companies have a website these days and most of these websites are gawdawful ugly — or just are. Same as Everyone Else. Dated. What does that say about your company? Are you dated?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Customer] Do your Content have a Personality?
    Who in your company can shine forth as a spokesperson customers can relate to? Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Three Recommended Practices When Building Custom 404 Error Pages. Video Content. These videos had some incredible value, but users were hardly enticed to click on them. The result?
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Customer] PR Freelancers versus PR Agencies: Five Points to Consider
    Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. Four years ago this month, I left the agency side to move in-house. More Arms and Legs. This will vary on your budget and PR objectives.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] No Cookies for You – How to Get Sales to Talk Value, Not Price
    And to sweeten the deal for the board, the CFO would love to see free custom  reporting for the next five years. The waterfall on one of these looks a lot like this one from Deloitte: The problem is that it’s not even a little bit transparent and every order in this scenario becomes a custom order. The team manager wants free training?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Customer] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Real-time search and geo-targeting tools let you find targeted, relevant conversations amongst would-be customers and engage with them in a meaningful way. You can invite customers to view your pitch and follow future pitches via the mobile app or email notification. RebelMouse https://www.rebelmouse.com. and succeeding. I thought so!
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Introducing the First IVR Solution Built for Use by Marketing, Sales, and Support Teams
    It enables businesses to cut operating costs and improve efficiency by automating otherwise manual processes, including the: Conducting of customer satisfaction and market research surveys. Instantly search our library for an IVR template, and then customize the IVR to meet your specific needs. Ifbyphone’s New IVR Solution.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Customer] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Interviewing Steve Miller (the marketing consultant, not the 80s rock star), Gary Kane presents and explains the 10x10x10 model for content marketing, starting with: “Write down the 10 most frequently asked questions from your customers.” So it is with Content Marketing Week. What pitfalls should content marketers avoid? How I.T.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Customer] Inbound Marketing Lessons from the Hotel Industry
    What are the strategies: Share the experiences of your customers. Whether it's case studies or simply photos or quotes from your customers. If your customers aren't doing this already, encourage them to do so or even do it for them - reach out and ask if it's ok to share their stories. Rooms = Core Business. Marketing Takeaway.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Preventing Agency Suckiness
    Remember, they are doing what the rest of us do when asked for a customer list. We proudly throw our most prominent customers into RFPs and web pages even though: a) we did only a very small project; b) did it years and years ago; c) screwed it up and haven’t had the nerve to ask for more business since. Seriously.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Don’t make your prospects and customer search to find you on these platforms. And more social. Use Full URLs for Social Media Profiles.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Customer] 30-Day Blog Challenge Tip #20: Talk to Sales and Support
    Today''s blogging tip is brought to you by Sean Rosensteel , Head of Business Development at Savvy Pro Web : "Ask your sales and support team what types of recurring questions they get asked from prospects and customers alike. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    The only voice (and lens of the world) that matters is the customer’s. Your message must be in all the channels your customers use, and for most B2B markets printed trade publications remains one of them. Predictions. And More Predictions. In this article I take a slightly different approach. Gorbachev, tear down this wall!&# Sign up.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Customer] How B2Bs Can Beat the Black Friday Blues
    Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Know your customers’ budgetary cycle. So it’s wise to know when your customers are keenest to spend, either in general or due to leftover budgets that are on the chopping block if unused.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Customer] LogMyCalls to Launch Line of Beaver Meat Products
    LogMyCalls customers can immediately begin purchasing these beaver meats on LogMyCalls.com. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. And from there we can see who we''re talking to, like if they''re a lead or a customer, that kind of thing. 'There are many challenges that a social media manager has to face head on in today''s world.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 13, 2012
    [Customer] What does 2012 Hold In Store for your Business?
    The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. What does 2012 mean to you?
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Customer] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Just take a look at your numbers!
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Holiday greeting cards can keep you connected to customers in winter, but what are you doing the rest of the year? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Why ToFu is Just an Appetizer
    You need to develop the Middle of the Funnel (MoFu), such as lead nurturing, that will help satiate their hunger and deliver the unique customer experience that will raise your profits to completely new levels. Without landing pages, you can't convert your website traffic into customers. When I first met my wife, she was a vegetarian.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Power Opinions - BANT is BUNK … Revisited
    Dave Brock (Partners in EXCELLENCE). "… perhaps a customer having a budget might be a red flag or a warning sign. 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013.
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Customer] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    Hunters are sales people with an instinct for closing deals and acquiring new customers. This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Because a closer is not a starter.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Customer] 21 Awesome Ideas to Grow Your Email List
    Small incentives can create a large impression of value in your potential customers. Events can create huge engagement from your interested prospects and customers. You will quickly find which have the best traction among your traffic and customer base if you keep an eye on your offer's performance metrics. Harding’s dog?
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Content Marketers Must Read Book of the Week!
    And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • SAZBEAN  |  THURSDAY, FEBRUARY 3, 2011
    [Customer] Choosing the Right Social Media Measurements
    You may need to get a CRM (customer relationship management) system in place so you can actually keep track of what’s going on with your customers. Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. Thoughts?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] Real-time Social Media Monitoring with Social Mention
    You can customize based on the type of media: Or select specific social networks and channels to search: Results at a Glance. Especially nice are all the customizations available for searches and the ability to get the data out of their system via either email or rss or by exporting to csv/excel files. Social Media Search with Options.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Leaders indicate Growing Investment in Smart Digital Content
    The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Do you deliver more Customer Bottom-line Impact th. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Customer] How Dynamic Is Your Lead Generation Program?
    It really doesn’t matter how you sell, what matters is how your customers buy. Your customer is now king and you need to understand how they buy so that you can create a low-friction, differentiated customer buying experience. Prospective customers need to know why you are unique and why they cannot live without you.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.  Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I stand corrected.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Customer] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    What better way to catch people’s attention than by thanking the audience, customers, and marketplace that makes up your organizations’ success. The social network is about your organizations’ customers and market, and the people that come in every day to run the company. Facebook Page Cover Images. AutoCAD. Intel.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. Ask the accounts team what current customers are saying, ask the sales team what they''re hearing from prospective customers, have the interns do some online research, and call it a day, right?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • HUBSPOT  |  SUNDAY, JULY 17, 2011
    [Customer] Managing Your Online Community [Marketing Update]
    This sent the Twitterverse, and the commenters on their blog, into a tizzy as customers voiced their outrage and dissappointment. Neither their blog, not their Twitter stream has been updated since Tuesday, although many of their customers are discussing canceling their plans. Netflix Raises Prices. Connect with HubSpot
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. who is the audience? where do they spend their time?
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Customer] Additional On Site SEO Factors to Consider
    The on site optimization basics include incorporating keywords naturally into the content on the page and writing customized titles and meta descriptions for each page of content. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. The URL shouldn’t be thought of as only the link. Internal Links.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 'We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 31, 2011
    [Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
    In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. ” Quack!
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Six steps to differentiating your solutions
    Your customers are inundated with shiny new offers every day of the week, and they pretty much tune them all out. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] How Smart Marketers Are Sabotaging Their Calls-to-Action
    You''re not writing custom copy. So, we customized the CTA copy to reflect the audience to whom the post was targeted. Here''s the customized version: We''ve since customized our offer CTAs when we''re emphasizing something the CTA copy doesn''t reflect, and consistently see improved conversion rates as a result. It did.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Nine Expert Guides to Local SEO
    Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Personalized Calls-to-Action Convert 42% Better [New Data]
    That''s why my colleague Jeff Russo conducted an analysis of over 93,000 calls-to-action from our database of customers. For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. Because I love Harry Potter. 2) Open PowerPoint.
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Customer] Social Media Success takes Planning
    Fans & Followers do NOT (necessarily) equal Customers Customers are people who give you money in return for something they find valuable. If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Customer] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    Create Custom Images. However, to truly stand out on Pinterest for business, it’s critical to customize your images to promote content. It’s a bit of a no-brainer to couple fan engagement with your plan to promote your content, but why not create a board or two solely dedicated to how you interact with fans and customers?
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. for years. Read: it’s old news.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Customer] Why Your Competitor’s High Google Ranking May be a Good Thing
    In other words, the data suggests that as customers research products, they narrow in on a smaller group of search results as they get closer to making a purchase. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Do you deliver more Customer Bottom-line Impact th. Do White Papers Still Engage?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 4 Elements to Consider to Take a B2B Website Mobile
    Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] Do You Have a Plan for Your Social Media?
    Find your best fit - go where your customers or potentials are. What’s your social media plan – Ready, Fire, Aim? Most businesses social media plans fail because there isn’t a plan. Here are some highlights: Make a commitment – establishing yourself and your company doesn’t happen overnight. Do you have a plan?
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Customer] Elevator Pitch: One Sentence Can Change Your Life
    List every single benefit you offer clients or customers. If you have a product, focus on what the main benefit the product delivers to the customer). Q: Who are your customers? Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? Generate curiosity.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. 'There is no ignoring it. Google+ is here to stay in 2014.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Customer] The Big List of Inside Sales Messaging Statistics
    On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013). 'Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? You can download it here. ).
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Customer] 8 Ways to Use Video to Make the Most out of Event Marketing
    Just like at the conference, other exhibitors will be competing for your potential customers’ attention through email well in advance of the event. Conduct interviews to feature on your blog, ask industry influencers who stop by some questions, or use video to get your potential customers explaining their unique buying cycles.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Customer] 10 Thought Leaders Share Their Interest in Pinterest
    Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. by Jason Miller Pinterest is now the third most popular social network in the country. Hear from: Rohit Bhargava, SVP of Global Strategy & Planning at Ogilvy. Freitag, COO at Sliderocket/WMWare.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Customer] 3 Winning Examples of B2B Blogs Done Right
    A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Louis E. Nothing.  Louis E.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Customer] The Giants in the Marketing Technology Landscape
    So Adobe is moving in terms of making web authoring as central piece and continues to assemble components of the online customer engagement ecosystem. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. 'There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Customer] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. 'This post originally appeared on the Sales section of Inbound Hub. Yikes. Enjoy this post?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] 4 Tips to Consumerize Your B2B Marketing
    Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Customer] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! To Win the Custom FMBL Tab Simply: You must ReTweet this article AND like the Inbound Now Fan page. Create a custom welcome tab with FBML. FMBL - Create Custom HTML Tabs.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Customer] Marketing Agency Metrics: How to Measure What Matters
    Lead-to-customer conversion rates. Number of new customers from marketing-generated leads. Average deal size of customers from marketing-generated leads. Cost of customer acquisition. 'When I worked at a marketing agency about 15 years ago, our focus was on telling stories, making connections, and developing content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Customer] Tips to Manage ‘Always-On’ Nurturing
    We’ve had insight into how our prospects and customers are interacting with our website and communications, we’ve given sales access to that insight, and we’ve been able to set up programs to automatically send content to prospective buyers based on those actions.  She focuses on lead generation, sales enablement, and marketing automation.
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