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  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Customer] The Necessity of Sharing with Your Competitors
    Sharing with your competitors and having open discussions is not only necessary online, it also opens doors to a much wider audience (of potential customers). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Customer] Four levels of B2B content sharing: Publishing isn't everything
    As  Chris Iafella  reminded us in a post on  content curation for pharma  the other day, though, creating fresh original content is not the only way to provide value to the customers and others with whom you're trying to connect. . Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix.
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Customer] 7 Steps to Writing a Copy That Sells
    Whether speaking to your established readers or luring a new audience of potential customers, you can’t write persuasive sales copy without knowing who your target audience is. Communication is key, and extending it beyond the sale will keep your customers coming back for more—and bringing their friends. Image source. Not sure? There.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Happy 6th Birthday, Fearless Competitor!
    In fact, this blog started long before the now booming  B2B marketing company  Find New Customers was founded in 2009. Happy New Year from your friends at Find New Customers ! Six years ago today, we posted the very first article on this company blog. December 28, 2005. Click on Happy Birthday to play a audio. happybirthday. link].
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Customer] The World’s Greatest Marketing Program?
    But we may have struck the mother lode: Find New Customers is featured on YouTube every week – all year long. And Find New Customers is featured prominently in each and every show. Small companies have limited advertising budgets. They cannot buy newspaper ads, Pay per Click Ads and more without exhausting their limited funds.
  • FEARLESS COMPETITOR  |  SUNDAY, DECEMBER 4, 2011
    [Customer] Sunday Post |Skiing Solo to the North Pole
    We have a tradition at Find New Customers of bringing great educational content on Sundays. I use Sunday morning to curl up with the New York Times (only day of the week I get a real paper) and educate myself. Jeff Ogden is the President of Find New Customers and the host of Mad Marketing TV. Great images and interesting story.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Customer] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Customer] Two Reasons Your B2B Marketing Programs Are Failing
    Think about it – every group, department, and role that is customer facing or manages a marketing or sales function will be affected in getting to the desired state. At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Customer] Driving the Right Conversation
    The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by  Matthew Dixon and Brent Adamson , has become a modern sales playbook. In a 2015 follow-up book, “The Challenge Customer: Selling to the Hidden Influencers Who Can Multiply Your Results,” CEB addressed what it called the dark side of consensus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Customer] How to turn employees into a beacon for your brand
    As a customer, this would create a very strong impression of a business where employees care about every detail. Employees By {grow} Community Member Deborah Lewis. love to frequent Caffe Nero, a UK coffee house chain, and I was captivated by a dramatic interior design change at one of my favorite hang-outs. The first one didn’t know.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Customer] How to Grow Your List with Email Sign up Forms
    Have your email sign up form and links to the form on all pages of your website, blog and other channels where your customers and prospects can interact with your business. Most have email sign up form tools that are easy to use and customize for your needs. Need a refresher? So let’s get to it! All of your social sites (link).
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Customer] How Even 'Boring' Industries Can Create Interesting Content
    Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Uh oh. Not necessarily.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Customer] Forrester Sounds the Digital Marketing Alarm
    How to manage digital engagement across the customer life cycle. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. The tools and technologies available to marketers have evolved. But has spending? Get the Report.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Customer] Why a Content BOM is Crucial to a Successful Industrial Web Design
    What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to grow your base of loyal customers (Sales support and referrals). Content BOM is not a typo in my headline. What went wrong? The short answer – no content BOM (Bill Of Materials). What is a content BOM?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Customer] The Most Important Words In Social Media
    He talks about how it is not the company with the biggest budget who will be successful in the new business climate of social interactivity, but it is the company who cares the mos t about their customers and makes them feel like they have a personal connection with a brand that will succeed. ”  ~  William Shakespeare. ” I said.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Customer] How Marketing Can Impact Revenue Through Big Data And Social Selling
    Conference, “70 percent of a customer’s buying decision is now made based on information he or she finds online, well before a salesperson has a chance to get involved.”. A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. As a result, they don’t rely on sales reps as heavily.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Customer] Savvy Week in Review - January 28
    by @ardath421 Ardath Albee challenges marketers to take a hard look at how well they're staying focused on prospects and customers. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! Thanks! Who comes first in your marketing content?
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Customer] Get Me On the List! Whitelisting & Deliverability
    You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Customer] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    So when things started to pop with a totally opposite voice, the customers totally reacted.". Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. This post originally appeared on HubSpot's Agency Post. That should be no surprise. watch a lot of ads.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Customer] Grab Blog Readers’ Attention with Animated Videos
    recommend it, and I’m not an affiliate of them… just a happy customer. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Little Things that Make a Big Difference in Sales and Marketing Success
    Sending an email to a former boss, colleague or customer to heal a riff (this can have a huge payoff in both financial and psychological terms). Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Making that one extra phone call that resurrects a stalled major deal.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 13, 2012
    [Customer] Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where  Get Content Get Customers  leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Written by Joe Pulizzi. Content Rules. Chapman.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Customer] A new eBook; Content Marketing Templates for Lead Generation
    Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. So what do you do?
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Customer] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. Get outside-.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Customer] Marketing Myself: How the Right Marketing Plan Got Me Hired
    As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. The Problem. "Oh, jeez, good luck with that!"
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Customer] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers. So its losses aren’t simply due to high investment in new customers. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Customer] What to Expect During the HubSpot Onboarding Process
    HubSpot also provides a free, proprietary CRM to their customers that is easy to use and communicates directly with the marketing automation side of things. Add Custom Contact Properties as Necessary – This is your opportunity to add any additional contact properties unique to your company. What to Expect. Keep your analytics pure!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Customer] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Evaluate your company’s lead database and make sure it’s flawless, profiled, and segmented, so you can approach audiences scientifically with targeted campaigns. 3.     Create Customized Content.  by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Customer] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    The SaaS subscription model simplifies customer acquisition, meaning marketers need to be quick and nimble in getting the attention of the customer, onboarding them, having them successfully using the solution and then becoming an advocate for you. They need to focus on inbound marketing and nurturing the buyer process through content.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Customer] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    The SaaS subscription model simplifies customer acquisition, meaning marketers need to be quick and nimble in getting the attention of the customer, onboarding them, having them successfully using the solution and then becoming an advocate for you. They need to focus on inbound marketing and nurturing the buyer process through content.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Customer] Lead Generation That Converts Leads into Sales Opportunities
    Marketers who really want to help Sales perform better will focus on higher-quality leads, which have better odds of converting into pipeline opportunities and customers. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. challenge. Create a marketing funnel .
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Best Practices for Building and Using Value-based Sales and Marketing Tools
    Topics include: C ontent marketing optimization and interactive smart content, V alue-based sales enablement optimization, IT and Marketing Economics, Value sales & marketing, ROI and TCO basics, A linean customer case studies and best practice examples. The resource center can be found at [link].
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Customer] Savvy Week in Review - June 8th
    Four Things Customers Want When Making a Purchase Decision by @SpinSucks. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Customer] Savvy Week in Review: April 8th
    Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Give it a read and let me know what you think.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Customer] 28 (of the) Best Business Blogging Guides and Tips of 2013
    It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Still—not every company that blogs realizes the medium’s full potential. Stop It!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Customer] 3 Ways to Improve Your Emails Through A/B Split Testing
    The answer is A/B split testing. A/B testing allows you to get a sense of what your customers respond to by dividing your email campaigns randomly into two or more groups. Below are three quick and easy A/B split tests you can perform on your next email that could help increase your customer engagement. 1) Questions. Questions.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Customer] Example of an Elevator Speech You Don't Want to Emulate
    Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 8, 2009
    [Customer] My interview with Kim Albee of Genoo
    Jeff Ogden is President of  Find New Customers “Lead Generation Made Simple.&#   Find New Customers helps companies implement best practices lead generation programs to find and acquire new customers. [link]. Jeff Ogden.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Customer] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. 1. Visually provides custom-made infographics that make your statistics pop. Content Research. The first step to content production is the research. Canva.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Customer] How to Arm Your B2B Blog for Maximum Marketing Firepower
    Successful business blogs deliver content that is written for their ideal customer , also known as a buyer persona. Instead, like a good magazine, great blogs deliver remarkable content that solve their prospective customers’ problems. If you think back 15+ years, most companies had or were beginning to get their own websites.
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. 3. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [Customer] 3 Main Characteristics to Look for When Hiring Inside Sales People
    While I have developed a customized and comprehensive benchmark for each Inside Sales position for which I’ve hired, I always reply the same way…. Competitiveness : The unquenchable thirst to outperform one’s peers, and win the customer over to your point of view, found in athletes like Michael Jordan. But what is drive? BIG mistake!
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Customer] Online Marketing: the Musical!
    Building great relationships with customers and other businesses through social media is vital in the world of online marketing. Blogging is a great way to stay interactive, and regular updates show your customers you care. It’s here! The new musical you’ve all been waiting for. Two different worlds!’ you cry. But not so fast!
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. It should include content that both deepens the customer relationship and clarifies your sales message. The sales funnel varies for each industry. The 3 sales funnel stages are: Attract.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Customer] Sarah Evans: Social Media Allows Us to Break Boundaries
    Monitoring the Internet keeps you in the know, helps you gauge customer sentiment and gives you a leg up on preparing/responding to online crisis before it blows up. She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] Webinar: Making SEO Fun In a “Boring” B2B World
    This webinar will cover some tips & tricks on creating great content that your customers want, driving link building campaigns using assets you already have, and will show real examples of other companies out there making it happen. Session summary. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”
  • JUNTA 42  |  THURSDAY, MAY 27, 2010
    [Customer] Lay's Happiness Exhibit Makes Me Sad
    If they're open to it, a few words of advice for the team at Lay's: Instead of directing people to a new site, maybe start out with where your customers are at.possibly Facebook.  It's easier to meet customers where they are instead of having to drag them to your new site.  After the experience, I'm sad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Customer] It’s time to evolve the social media mindset
    Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy.  By “Social Steve” Goldner, Contributing {grow} Columnist. How do you think I, SocialSteve, feel about telling you about the end of social?  Even separate from marketing. 
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How Lead Scoring and Nurturing Work Together
    The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. The characteristics should map to attributes and activities of your most desirable customers. Lead scoring can help. What’s lead scoring?
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Customer] Want to Shop on Twitter? Amazon Has a Hashtag for That
    People hate most of it, and that makes it less efficient for acquiring customers than less disruptive methodologies. Even a manual addition of products to your customers’ carts could go a long way for you. This post originally appeared on the Ecommerce section of Inbound Hub. How It Works. Why Take a Chance?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Customer] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? They’re frustrated by automated customer service lines. Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. The Extended Network. Business is Personal. Relationships Take Time.
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    All they have to do is go to their customers and do a short video or tell a story in words or pictures about how that person’s life was affected, as well as a short bit about how the not-for-profit played a role. The story of your customers is the story of your organization. Joshua with his LEGO bricks at age Six.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Customer] Your Strategy for Staying Competitive in Online Retail
    Just as ads should be used to get key messages across to potential customers, Sitelinks should be used to share key differentiators from your competitors. Utilize adgroup level sitelinks rather than campaign level, and include these variations as sitelinks to get your customers to the most specific page possible.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] The 80/20 Rule of Corporate Content
    Marketers inherently know that the more they talk about themselves the more they are ignored by customers. 80% of the information (content) we develop inside companies is about our customers. We write proposals trying to solve customer challenges. We develop customer service FAQs to answer questions. It was all about Jan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Customer] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices. Best practices.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Treatment #1.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Customer] 25 ideas for your social media network strategy
    This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 7, 2010
    [Customer] Big announcement this Thursday
    Stay tuned to Find New Customers for a big services announcement this week. It’s an exciting new service from Find New Customers. Find New Customers helps business develop and implement programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Customer] Content Shock: Why content marketing is not a sustainable strategy
    So, to get people to consume our content, we actually have to pay them to do it, and as the supply of content explodes, we will have to pay our customers increasing amounts to the point where it is not feasible any more. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. Let me explain.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Customer] Will Marketing Automation Be Free?
    Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 3 steps to make the most of your eMail list
    For example, let the user select from a list of common business challenges that your product/service addresses, a list of technologies the customer uses, or the customers assessment of the skill level of the organization. Whatever will help you better message the customer. By Neicole Crepeau, Contributing {grow}  Columnist.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Interesting Infographics: Blueprint for The Perfect Blog Post
    Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. It’s 2014 so by now, we know that blogging is required for B2B lead generation. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 28, 2012
    [Customer] Why Now Is The Time To Build Your Personal Brand
    And we can earn the power to influence a future boss, a future employee, a future customer, a future partner or a future investor in our companies. Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. have only been blogging for less than 2 years. Layoffs. Downsizing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Customer] B2B Social Media: An Underutilized Method for Improving SEO Performance
    To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they actually use. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. It wanted fresh content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] Strategy to Increase Your Profit Margin
    How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? Here''s a story of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] This Will Help You Win Highly Profitable Sales
    How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. So why was there such a difference?
  • PAUL GILLIN  |  THURSDAY, JUNE 17, 2010
    [Customer] The Changing Rules of B2B Marketing
    Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers.
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Customer] The Ultimate Survival Guide to Conferences
    Whether you’re just chatting to someone in a coffee queue, introducing yourself at a make-or-break meeting, or shouting into a potential customer’s ear at a beer-soaked after party, it’s helpful to have your elevator pitch prepped and ready to go. Attending an international conference isn’t always as glamorous as it sounds.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 5, 2015
    [Customer] 8 DIY Tools to Grow Your Email List Fast
    You can pick from ready-made templates, customize the message, add your own images, create your own call to action button and get access to analytics. 3. You can run social media contests and customize your Facebook page with this tool as well. 5. You can create a customized response when a new email address comes in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] Inbound Marketing: A Square Peg in a Round Hole?
    The sales team calls on every mid-sized and large customer and meet with most in person regularly. But what if your focus is providing excellent service and going above and beyond to support your customer’s business? Two weeks ago, I wrote Just Say NO to Marketing Advice. But it doesn’t make sense for all. Period.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Customer] How Intel Attracts More Than 2 Million Readers A Month
    If you’re too focused on new customers, you’re losing out on a lot of value with your current customers. By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius.
  • JUNTA 42  |  SATURDAY, APRIL 11, 2015
    [Customer] This Week in Content Marketing: Like It or Not, Advertising Is Booming
    take issue with his idea that it only helps to solve the challenge of customer acquisition. This timely report explains how the four C’s – Collaborate, Customize, Communicate, and Connect – can help your business streamline the management of its digital assets so you can scale your content marketing initiatives. This week’s show.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Customer] How to Set Social Media Marketing Goals
    Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Customer Happiness (Customer Support) : People are talking about you whether or not you want them to! and general customer happiness metrics like Net Promoter Score.
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Customer] What’s Sales Enablement Got to Do with Demand Generation?
    Poor customer experience with no continuity? Watching Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere? Are they using mobile apps?
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. It means telling the story in a way that’s true to your brand and your ideal customer. eye contact.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 15, 2012
    [Customer] Dynamic Content Marketing – Without Being a Creep
    Marketing automation tools like Marketo continue to bring the ability to customize content dynamically and tailor it to every lead. Fellow marketers, with great customization capabilities comes great power.  So don’t be a creep! Grade: Thumbs up   marketer for hitting me with cross channel tactics!
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The Wisdom of ‘We’
    personally contacts every single customer who posts a complaint about his hotel on an online review site. Customers will share their opinions whether you want them to or not. Southwest Airlines and Dell Computer encourage customers to lodge complaints on their company Facebook pages and address nearly every one. Original here.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Customer] Originality is Overrated. Do This Instead.
    When done with the reader in mind, guest blogging is a great way to diversify your content and give prospective and current customers some diversity in your messaging. Your Voice: Among the most successful companies, regardless of industry or size, brand voice – i.e., brand personality – is their strongest customer-retention tool.
  • HUBSPOT  |  WEDNESDAY, MARCH 20, 2013
    [Customer] Why I Hired the Fake Steve Jobs
    To that end, your customers fully expect your company to be easy to find and easy to do business with, on their own terms. You need to use inbound marketing to attract customers to you, not interrupt people with ads they don’t want to see. Provide value to your customers. The traditional advertising model is broken. Be helpful.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 16, 2013
    [Customer] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    SN: A simple win for an Act On customer coming on board is simply understanding – for the people that are responding to my email campaigns, say – how many of them are being driven to my website, how many of them are converting into registering for a webinar, and how those activities are linked together. Will you talk about that a bit?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] Just One B2B Social Media Reason for Google Plus: Search
    And see if our customers and prospects are there? Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list. But for now.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Customer] A Lesson from Microsoft: Control Your Own Destiny
    Here are two: “Are we adjusting to the changing dynamics of our customers?”. Either way, the lesson is the same: Customer expectations and behavior are changing. It’s nice to know that what happens in Vegas stays there. Or not. What is interesting, though, is Microsoft’s official explanation for ending its starring role.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] The Reason Companies Miss Their Revenue Goals, In One Chart
    How can you grow your customer base and get more revenue if you don''t know how leads are coming into and moving down your funnel? We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. It happens more often than you''d think. Tweet this stat ).
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Customer] 4 Social Media Lessons From the Emma's Pizza Twitter Fail
    In a nutshell, whoever was tweeting on behalf of the pizzeria decided to use Twitter as a platform to complain about one of its customers, who, from what we've gathered through some subsequent tweets from Emma's Pizza, seemed to have refused to pay for substitutions to a sandwich order she'd made, assuming they were free. smart. Worse.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Customer] 10 B2B Growth-Hacking Tactics for Lead Generation
    Create custom ads based on a blog page visit and target a particular audience for maximum effect. 4. Consider sending different emails to paying customers, engaged users, and those who have signed up for the newsletter but have not yet bought anything. 5. Read on to see if growth hacking is right for your business.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Customer] How (and Why) to Integrate Social and Content Marketing Efforts
    There are all kinds of reasons to create a holistic marketing strategy, but here’s the most important one: It seriously enhances your customer’s experience. At the same time, you’re holding events and using outbound marketing to engage that customer and build a relationship. May 9, 2013 | 10 am PT | 11 am MT | 12 pm CT |/ 1 pm ET.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Customer] Sales Leadership: Gaining Insight & Accountability
    Also many organizations never gain real insights from their customers or even help from their customers. This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Sales Leadership: Gaining Insight and Accountability. Let’s first explore a Client Advisory Board.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Customer] When is Email Deliverability Like a Fine Wine? [CHART]
    took a look at customers who joined us near the end of 2011 and normalized their data to show them all progressing over the same relative start time (month 1, month 2, etc.), as well as through their first year of marketing automation. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Dear social web, Let’s try keeping it real.
    You’re not their customer. I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Funny. Tease!
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