WRITTENT | MONDAY, AUGUST 4, 2014
[Customer] 9 Simple & Powerful Copywriting Tips
Great copy makes me feel connected with your product, service, brand or other customers. The old-timey traveling charlatans who hawked cures for everything from baldness to freckles were betting on one thing — that their future customers wouldn’t catch on to their tricks. 'Image source. My name is Karri, and I am a consumer.
MARKETING ACTION | MONDAY, JUNE 9, 2014
[Customer] What Sales Should REALLY Expect From Marketing Automation
'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Customer] 10 Fundamental Tips for Social Media Community Managers
Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support.
VOICE-BASED MARKETING | FRIDAY, SEPTEMBER 26, 2014
[Customer] Feature Friday: Store Locator Look-Up Methods
'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. Have another idea for a video? Call Routing
VERTICAL RESPONSE | TUESDAY, OCTOBER 21, 2014
[Customer] The Dos and Don’ts of Review Sites
73% of consumers say that positive customer reviews make them trust a business more. Your potential customers are forming an opinion of your business before they ever even enter your store, restaurant, or visit your website. If you don’t have many reviews on more popular review sites, you can simply ask customers to do so.
ANNUITAS | TUESDAY, AUGUST 26, 2014
[Customer] Maximizing Event Effectiveness 3 Ways
If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
VOLACCI | TUESDAY, OCTOBER 15, 2013
[Customer] Drupal is the Marketer’s CMS
From a standpoint of flexibility, sheer customization power, and ease of use, Drupal takes the cake. Each Drupal website I have seen has been perfectly customized to meet the needs of each client in a unique way. don''t just say this because I work at a Drupal marketing firm, either. Drupal is Flexible. Drupal is Customizable.
VOICE-BASED MARKETING | TUESDAY, JUNE 3, 2014
[Customer] No Need to Speak Up: How Whisper Messages Help Sales
With the right amount of info, sales can then dive into a more meaningful conversation for the customer. If the customer’s needs are being met right from the start, he or she will be more inclined to make a purchase and come back again in the future. 'Sales teams are faced with a plethora of obstacles in today’s digital marketplace.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 5, 2011
[Customer] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
At a high level, our key business objective is to continue to be the leading source of commercial information and business insight so that our customers have the actionable intelligence needed to make sound business decisions. We also use social media to tell our customers’ stories. Social media enables us to do that.
ENGAGE | MONDAY, MAY 20, 2013
[Customer] 3 Ways to Engage with Today’s Empowered Consumer
Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media. Brands must become customer-centric and focus on engaging at the right time and place. The degree to which a brand connects and engages customers will define its value moving forward. Humans are impatient.
B2B MARKETING TRACTION | MONDAY, JANUARY 6, 2014
[Customer] My Favorite Trends to Watch in the New Year
6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. 'Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing.
B2B MARKETING TRACTION | WEDNESDAY, MARCH 27, 2013
[Customer] B2B Marketers: Why You Should Set Your Brand Free
In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs! Old School!),
MARKETING ACTION | WEDNESDAY, MAY 22, 2013
[Customer] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here.
WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010
[Customer] Content Aggregation: The Future of (B2B and Consumer) Media?
These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. “Traditional media is struggling. Paper.li Share this on Bebo.
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 2, 2010
[Customer] Marketing Data Security: Securing Your Cell Phone or Mobile Device
Marketing data, including customer and sales information, is some of the most valuable information within an organization. Kevin Gilbert. It is paramount that this information remain secured from tampering and theft. Companies that have experienced data loss have experienced large fines, loss of reputation, and some have gone out of business.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 17, 2012
[Customer] How to Avoid Sending the Worst Sales Email
In fact, a quick Google search for “worst sales email” yields a strong sampling of entertaining emails and customer rants. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. Be Timely.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 11, 2013
[Customer] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target. Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., she explained.
WINDMILL NETWORKING | MONDAY, DECEMBER 23, 2013
[Customer] 10 Ways B2B Businesses Can Use Pinterest
Related Stories Top 7 Reasons Your Business Should Be Interested In Pinterest Along for the Ride: Social Conversations on the Customer Journey Simple Tweaks to Improve Social Media Lead Conversion.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 27, 2012
[Customer] Case study: Medical practice increases revenue, conversions through content strategy
Lisa faces an extraordinary marketing challenge — engage customers with a medical practice, which of course is surrounded by patient privacy issues. About a year ago, I introduced you to Lisa Reath, who is the business/marketing manager for a nearby medical clinic. Unless, of course, you possess the business savvy of Ms. Reath. Facebook.
WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
[Customer] Writing Web Content that Gets Results: Questions
How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing is a buzz word not just because marketing people like new buzzes.
THE ROI GUY | TUESDAY, JANUARY 15, 2013
[Customer] Sales and Marketing Alignment in 2013? Not so Fast!
In fact, CEB reports that 57% of the buyer’s journey has been completed prior to the customer engaging with a sales professional. Leverage new technology and Tablets to eliminate the mini-van of content needed and advance to a more provocative, data-driven, interactive, intelligent and relevant customer engagement.
KOMARKETING ASSOCIATES | WEDNESDAY, AUGUST 29, 2012
[Customer] 15 Ways B2B Marketers Can Be Using Twitter
Here are 15 specific ways B2B marketers can be using Twitter: Participate : Twitters allows your business to participate in conversations with prospects, customers, other businesses, and users in the B2B space. Your business can interact in one of three ways : one-to-one, one-to-many, or many-to-many. Promote : Twitter is a great (and free!)
E-LIGN | MONDAY, AUGUST 12, 2013
[Customer] Inbound Marketing: Where do I start?
It establishes a relationship with consumers in every stage of the sales cycle, from prospecting to current customer, and assures them that doing business with your company is the right decision. search function that allows customers to find specific information about a product or service. That is exactly what inbound marketing does.
HUBSPOT | TUESDAY, MAY 15, 2012
[Customer] Why List Segmentation Matters in Email Marketing
Here's the reality: most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service. There is no one-size-fits-all customer, and there are usually several ideal customers for any given business. Segmentation is one such best practices. Think about it.
BLOG MY CALLS | FRIDAY, JUNE 28, 2013
[Customer] SMB Marketing Q&A With Main Street ROI's Phil Frost
For search advertising to make sense, your ideal customers must be going to search engines like Google, Yahoo, and Bing to find your products and services. For display advertising to make sense, you need a way to target your ideal customer while she is surfing around on other websites. Want more Google AdWords tips?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 7, 2015
[Customer] 10 Innovative Marketing Events Happening in 2015
Session tracks are broken down by “Driving results while innovating with data;” “Sourcing and structuring for success;” and “Orchestrating exceptional customer experiences.” Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! Talk about a Texas takeover!
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 30, 2010
[Customer] 24 Full Service Tools to Manage B2B Social Media
Use Postling to create content, stay organized and reach your customers. Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers. The social networks that each systems supports is listed along with the price (if published). ———-. BuzzTrac.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 7, 2013
[Customer] How do you use social media to promote a boring product?
4) Where are our customers and competitors? 4) Where are our customers and competitors? 'Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos. Is that a good “only we?”
SAVVY B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Customer] How To Be A Better Listener in Content Marketing
You can customize what info you want to receive and choose the exact frequency of the emails. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.
SAVVY B2B MARKETING | WEDNESDAY, JUNE 2, 2010
[Customer] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
Create a customized site Have you ever gone to a website where there is so much good info and you wish you could keep it in one place? The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Handy, huh?
THE POINT | THURSDAY, MAY 6, 2010
[Customer] 10 Questions: Do You Need Marketing Automation?
At what rate do those free trials convert to paying customers? How effectively do you harvest additional business from existing customers? At what rate do existing customers renew maintenance agreements, buy add-on products, refer their colleagues in different departments? What is your current customer churn rate? months?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 12, 2014
[Customer] 4 Dimensions of Effective B2B Marketing Plans
Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog. Follow Liz on Twitter at @liz_pate.
LEADSLOTH | TUESDAY, AUGUST 24, 2010
[Customer] What Lead Nurturing Content to Send When?
For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 12, 2011
[Customer] Measure the Value Prospects Assign to Your Marketing Content
Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
VIDYARD | FRIDAY, AUGUST 8, 2014
[Customer] How to Create a Click-Worthy Video Thumbnail Image
This is a clickable splashscreen if I’ve ever seen one, and if youve made a killer video for your brand, you should consider going the extra mile to create a custom thumbnail image to act as its movie poster. If it’s not visually appealing, you don’t get a chance to impress your audience. But first. Do faces stand out?
CK'S B2B BLOG | TUESDAY, APRIL 23, 2013
[Customer] Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile
'As introduced three weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions. Inarguably, the lifeblood of any company is its revenue.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Customer] Business Cards: The Good, the Bad, & the Ugly
'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. Local printers are usually more expensive but have better customer serves while online printers like Greenprinter, moo.com, and PsPrint are more economical and have templates available. What gives? The Good. Your name.
VERTICAL RESPONSE | WEDNESDAY, APRIL 16, 2014
[Customer] Four Creative Options to Encourage Email Opt-ins
The web is awash in these kinds of offers, but they may not be the most effective way to get potential customers in your sales funnel. Some businesses are eschewing the quid pro quo of giving something for an email address and instead coming up with creative ways to get customer contact info. Be specific. Option #2: Mini-courses.
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Customer] Let Your People Speak!
B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., They should be the ones positioning customer communications as a privilege, not a chore.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 2, 2010
[Customer] The 4 Most Common Mistakes in B2B Content Marketing
In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Use your existing customers as the base.
JUNTA 42 | THURSDAY, JULY 8, 2010
[Customer] 3 Lessons from LeBron James, the Media Company
As a brand, are you engaging your customers with stories they would find interesting? How can you be interesting to your customers? Are you telling your story in multiple ways, where your customers are at? He is, for sure, the highest paid player (including endorsements) in the National Basketball Association.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 11, 2012
[Customer] [Video] The Death of Relationship Selling
Even your best customers don't seem to have time to meet anymore. Is relationship selling dead? It sure feels like it these days. Your prospects are quick to brush you off. They don't have time for chitchat. Shoot. They're crazy busy, struggling to survive in a frenetic workplace. The truth its, they don't need another relationship.
MARKETING ACTION | FRIDAY, DECEMBER 19, 2014
[Customer] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
Focus on what’s in it for prospects and customers. These types of videos can be a great way to upsell current customers by getting them to buy add-on features and upgraded services. They make it possible for companies to let their customers do the talking about features and capabilities, which is why customer interviews are key.
HUBSPOT | MONDAY, JULY 21, 2014
[Customer] A 3-Step Framework for Leading a World-Class Marketing Team
The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds. Final Thoughts.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 25, 2010
[Customer] Building High Performance Teams
Also, highlight sales and customer successes where particular features or capabilities played a key role. At Genius, the team has had a lot to celebrate with over 70 consecutive successful sprints and 15 on-time releases since adopting agile; providing new capabilities and features that meet our customer’s ongoing business goals.
SAZBEAN | MONDAY, MAY 20, 2013
[Customer] Interview with David T. Scott — Author of The New Rules of Lead Generation
They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. 'This is an interview with David T. and how to use them. It’s a powerful paradigm shift.
SAZBEAN | SATURDAY, APRIL 6, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
'Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
SAZBEAN | SATURDAY, MARCH 9, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of March 9, 2013
News & Notes
SAZBEAN | SATURDAY, FEBRUARY 9, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of February 9, 2013
eConsultancy). News & Notes
SAZBEAN | SATURDAY, AUGUST 18, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of August 18, 2012
Your Best Web Marketing Tool is Calling (Spin Sucks) Social Marketing: It’s (Still) All About Your Content (Socialnomics). News & Notes
SAZBEAN | SATURDAY, MAY 26, 2012
[Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
The Cost of Losing a Customer’s Trust (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software (Convince and Convert). Chapman (Marketo).
CONNECT THE DOCS | MONDAY, JANUARY 30, 2012
It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Reviews
SAZBEAN | FRIDAY, JANUARY 13, 2012
[Customer] 6 Lead Nurturing Emails Every Business Should Send
So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
SAZBEAN | SATURDAY, OCTOBER 1, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
Yes, You Can Acquire Customers On Facebook (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More (Marketing Profs). The Science of Blogging (ProBlogger).
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
SAZBEAN | SATURDAY, JULY 23, 2011
[Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
HUBSPOT | FRIDAY, JUNE 14, 2013
[Customer] An Insider's View: Inbound Marketing in Europe Versus the U.S.
'At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. Customer buying behavior has changed in Europe in exactly the same way as the U.S.
BIZNOLOGY | WEDNESDAY, JANUARY 21, 2015
[Customer] Why transparency is essential for building corporate brand trust
Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. to inspire customer engagement): • Authentic – want to interact with a human, not a “brand”.
B2B MARKETING MENTOR | THURSDAY, AUGUST 8, 2013
[Customer] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
More followers give brands a larger audience of prospective clients and a clear channel to communicate with them, allowing organizations to build relationships and convert prospects into customers over time. Foster Customer Trust by Remaining Transparent. Examples include advertorials, Promoted Tweets and Facebook Sponsored Stories.
ANNUITAS | FRIDAY, OCTOBER 17, 2014
[Customer] 5 Best Practices for Engaging a Global Audience
Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 26, 2010
[Customer] Marketing, Death and Taxes
It means listening to what will make our customers lives better. It means allowing as many employees in our companies to interact with our customers as real people. Umair even suggests that if we can achieve this, our customers might actually love us. As a marketing professional, I am not proud of our reputation as SPAM-ers.
BIZNOLOGY | THURSDAY, MAY 30, 2013
[Customer] Why Organizational Culture Matters to Your Marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. 'Photo credit: Wikipedia. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012
[Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 3, 2010
[Customer] Lead Profiling - Preparing your contact database for campaign segmentation
Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011
[Customer] The New 4 P’s of Marketing
Marketers are tapping into the zeitgeist by collecting data, analyzing it and passing it along to buyers and customers. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s our attempt to spice up the stodgy principles of marketing.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 7, 2011
[Customer] The death of the salesperson
They had a well organized retail customer approach. Those organizations that have focused on their front end-(sales focused)- have penetrated their existing customer base at higher levels and added net new clients at higher rates through a well crafted salesperson or sales process map. They even responded to my emails.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Customer] 12 Surprising B2B Marketing Spammers on Twitter
Unitag gives businesses a way to customize QR codes with your own embedded branding and design elements. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. 'Collecting followers is so last decade. Apparently, then its different. Twitter Favorite Spam. It’s simple.
WRITTENT | FRIDAY, MAY 10, 2013
[Customer] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Those channels may be mentions of you perosnally, your company, leads’ and customers’ talks about you, competitors, thought leaders and news. Share your comments below.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 29, 2013
[Customer] Where Are Marketers Allocating Budget? [CHART]
After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement. What was particularly interesting were the two channels at either end of the spending spectrum. Enter AdFocus. The right ad to the right lead, at the right time.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Customer] 6 Incredibly Insightful Marketing Reports You Should Be Running
Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel. HubSpot customers can pull revenue data based on any contact properties they have in HubSpot using the new Companies Report. Create a custom property for ebook source.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 23, 2014
[Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Carone is that “Marketers must “break through the barrier of simple personalized communications into more relevant one-to-one interactions with customers. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
WRITING ON THE WEB | WEDNESDAY, AUGUST 13, 2014
[Customer] Content Marketing: How do you know if it���s working?
Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 3, 2014
[Customer] In marketing, authenticity is the new black
“How can we get our customers to think we are authentic?” 'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
VERTICAL RESPONSE | TUESDAY, AUGUST 5, 2014
[Customer] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
Do you have a special offer or promotion that you use to keep your customers coming back? Mike gives customers one dollar off their next purchase when they return their glass bottles. Wouldn’t it be great to remind customers of this offer a month or so after their purchase, when they might start to run dry? via Yelp.
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
[Customer] Cold Calling with Content
Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 24, 2010
[Customer] Reps vs. Factory Direct: The Debate Continues…
What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010
[Customer] How to write lead generating white papers?
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 6, 2010
[Customer] Three new social media myths that MUST STOP NOW
The successful business owners I know are very smart, highly in tune with their customers, and have an extraordinarily good sense of what it takes to succeed. If you’re in a down and dirty business like buying and re-selling scrap metal, neither suppliers nor customers typically even have computers. It’s all about engagement.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Top Five Tips for Cold Calling
It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
GREAT B2B MARKETING | THURSDAY, MARCH 10, 2011
[Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here. One of the trickiest aspects of the relationship is establishing the marketing and sales metrics. Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Most of our clients are doing some form of pull marketing.
SAVVY B2B MARKETING | FRIDAY, MAY 7, 2010
[Customer] Savvy Week in Review - May 7
Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
HUBSPOT | TUESDAY, MAY 27, 2014
[Customer] 10 Steps to Better Visual Marketing With Canva
4) Create custom Pinterest layouts. Using the custom templates as a starting point for your initial designs can help you find what is popular with your audience, and as you become more comfortable with your design skills, you can start from scratch with the pre-set size in Canva or even remix your own creations. Tweets from Twitter.
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
[Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 17, 2013
[Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 12, 2011
[Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
SAVVY B2B MARKETING | THURSDAY, MARCH 24, 2011
[Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
BLOG MY CALLS | TUESDAY, SEPTEMBER 4, 2012
[Customer] 4 Reasons Mobile Marketing Leads Are Better
They convert to customers more frequently than web leads do. Those leads only convert to customers 2% to 6% of the time. We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Mobile marketing is huge now and will only get bigger. That's a fact. But why?
B2B MARKETING INSIDER | THURSDAY, MARCH 24, 2011
[Customer] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
few weeks back I wrote about how the top mistake marketers make was not putting customers first. We need to speak to our customers , find out what they need, and then tell our story through them. This mistake talks about not using the customer’s own words to tell the story. Avoid The Ego Trap In Digital Marketing.
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Customer] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
Why Do Your Customers Value Your Product? Ask yourself: what do your customers value about your products? Through observation, you can see what parts of the product your customers use, and how they use it. 'Author: Phillip Chen I used to think I would never join Snapchat. How My Behavior Indicates That I’m still in High School.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 15, 2014
[Customer] The 10 Best B2B Instagram Profiles
This means their followers (who could be a combination of customers, prospects, employees and partners) have liked and commented on their photos and videos. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Fedex.
SOCIAL MEDIA B2B | TUESDAY, APRIL 12, 2011
[Customer] 6 Ways to Use Curation for B2B Social Media
Depending on your organization, you might want to consider sending a regular email to your customers or prospects with recent posts in your industry that are interesting. Tip: Pick a day and time for delivery so customers begin to expect it. Curation is all about compiling and reviewing content and only sharing the best of it.
MODERN B2B MARKETING | MONDAY, AUGUST 9, 2010
[Customer] 5 Must Watch B2B Videos
As a B2B marketer, knowing where and what’s happening throughout the online world gives you insight into marketing for your prospective customers. . After seeing the statistics in this video, you will understand how B2B social media changes business and how you communicate with your customers. The State of the Internet.
SAVVY B2B MARKETING | TUESDAY, MARCH 16, 2010
[Customer] The Next Transition in Communication
Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
NUSPARK | SUNDAY, MARCH 17, 2013
[Customer] MindMatrix: A Unique Marketing Automation Platform for SMB
One example: being able to produce, on the fly, a customized and personalized sales proposal. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Sure, Paul.