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  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Customer] 60 Seconds not this week
    Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. Companies today need a Chief Content Officer.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Customer] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 6, 2009
    [Customer] The Fearless Competitor takes to the road
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers.  He’s been called the guru of lead generation and his white paper, How to Find New Customers has received universal acclaim.  He can be reached at 516-284-4930 or jogden@findnewcustomers.net. Stay tuned as we plan and set these exciting events up.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] Will Marketing Technology Look Like iOS Someday?
    We're still in the early stages of the transformation of marketing from the previous era of disconnected, insulated marketing communications to this new age of interconnected, integrated customer experiences. The marketing technology landscape is incredibly vibrant these days. what do I do with all this?". Consolidation vs. Diversification.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] How We Buy vs. How We Date: They're More Similar Than You Think
    Relationships between brands and potential customers aren’t much different. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon. They say there’s such a thing as love at first sight. Dates are gone on.
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Customer] Fathom’s Bold Chat Journey: Prepping for Implementation
    Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own!  Welcome to Part I: Pre-Chat Jitters.
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Customer] 5 True Stories of Email Marketing Nightmares
    – Kelly Kranz , OverGo Studio. 2) Can You Hear the Music? "As the Inbound Manager at Increnta, I was sending our most important customer an email with the annual report. It was the customer, congratulating me on the campaign and adding that ‘La Macarena’ was his favorite song. We’ve all been there.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. years ago – Yes.
  • FATHOM  |  THURSDAY, MARCH 20, 2014
    [Customer] 5 Tips for Retail Social-Media Success
    Your followers will feel appreciated as loyal customers and if they share the post, you may see increased traffic to your store. 4. Take advantage of the ability to post photos on social media and show your customers why they should visit your store. Not exactly. successful social strategy involves more than just setting up a profile.
  • LEAD VIEWS  |  FRIDAY, MARCH 18, 2011
    [Customer] Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
    If your answer to majority of the questions above was, ‘Company Website address’, then it would not be very difficult for you to envisage, the number of prospective customers you have been regularly sending/directing to your Company website. request the readers to make a mental note of their answers as they proceed. Does Sales.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Customer] 4 Ways to Market Your Business
    Excellent, because we have a list of out-of-the-box ideas that will attract new customers and help to build buzz around your brand. 1. These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. Online directories.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 8 Ways to Leverage Social Media Beyond Social Networks
    And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. bigger reach means a better opportunity to spread your content and reach more potential customers. Ways to Leverage Social Media Beyond Social Networks. 1.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Customer] New Facebook Groups functionality
    It seems to provide more opportunities for B2B brands to reach out to specific groups of customers/prospects. Has anyone played around with Facebook Groups' new functionality yet? Just wondering if and how anyone is actually using it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Customer] Partner Program (R)Evolution
    There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. by Rob Brewster | Tweet this. Our 25% referral fee is still the best in the industry.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Customer] Unique Selling Propositions Are a Myth
    You know, the kind that stand out so people notice them” , Sam offered.   “Are you planning on giving a brightly coloured truck to each customer? But if he really wants to do something unique he will stop fussing about what makes him seem different to a customer and go do something that really is different and creates revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather —  Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. “What if every new company adopted the 1/1/1 model?”
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Customer] Brand storytelling lessons from the Serial podcast
    Our stories must entice our customers to become emotionally and intellectually invested in the story. The best brand storytellers are the ones who put their customers at the center of their stories. When prospective buyers see themselves in your customer’s stories, they can see themselves with your products and services.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Customer] 7 Tips for Social Media
    Instead find content that will valuable to your potential customers don’t post too much. On Twitter, 5-6 posts a day is enough as they can get lost in the feed whereas Facebook, GooglePlus and LinkedIn I’d say a maximum of two a day. #2 Share it when most of your potential customers are online. There Events
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Customer] 4 B2B Marketing Myths
    Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. Maybe.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Customer] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to give our customers a reason to engage with us. That digital connection, whether it is Internet of things, whether it is devices, whether it is a wearable, those digital networks are going to play a part in helping us understand who and where our customers are. Get a license from your customers. We set up some Yahoo!
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Customer] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    To become successful with B2B social media, you must engage with prospects and customers from day one or they may be drawn to a competitor who does understand the value of engagement. Solution – Build an engagement strategy; listen to conversations going online; interact and create personal conversations with customers.
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, JUNE 30, 2009
    [Customer] Strategic Direction - The Core of a Strategic Marketing Plan
    Once you pick a marketing direction, all of your marketing programs need to be aligned to move the company in that direction, which will determine what type of customers you'll pick up along that route. Based on questions like these you can decide how you want to be perceived by customers. Taking a long trip is like marketing.
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Customer] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    The most important part of your online marketing model is communicating, through shared interest, with your customers. If your customers feel, even for a moment, like you’re not trying to sell them something, you’ve done your job. Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. 2) What have you been doing to prepare for social domination at INBOUND? I''ve been spending a lot of my time setting up lists that''ll make my monitoring easier. Having a great response time is difficult to maintain.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 14, 2012
    [Customer] Data Quality, Still Bigger Than Big Data
    At Quaero, data quality is a promise to our customers. Address validation helps in: Reaching more prospects and customers on time. Ultimately, our customers are concerned about their customers, their prospects, retention, and their acquisition costs.  Is data quality really that big of a deal? Build best record.
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Customer] If you perform only to an empty house your show will close
    Because all of us here err on the side of being insufferable snobs verging on having deep contempt for our very own customers! I am so impressed by how well brands are messaging these days. People In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. The
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Customer] The Ultimate Facebook Marketing Cheat Sheet
    In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. That said, you can still use iFrames to create custom tabs. Create a Welcome App: Consider using iFrames to create a custom 'welcome' page. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Setting up a Page is simple.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Customer] How Social Media Changed the Sales Cycle into the Buying Cycle
    Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Anyone can answer; not just the traditional “experts,&# but anyone inside or outside of a vendor organization, including customers. What will they find?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Customer] B2B Lead Generation: 2 Things You May Be Doing Wrong
    The site has very little useful information of interest to prospective customers. But it wouldn’t be just any traffic, it would be the right kind of traffic – prospective customers. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Customer] The Power of B2B Blogging in 2011
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. Demand Generation
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 5, 2012
    [Customer] Social Network Analysis of “Big Data” to Improve Marketing Performance
    After exhausting a series of conventional statistical models to uncover customer behavior, I proposed the use of social network analysis to further explore the data. thought that SNA would help to generate more insight about customer behavior, in order to optimize marketing promotions, strategy, and game activities.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Brian will also talk a little bit about the new edition of the book, Inbound Marketing: Attract, Engage, and Delight Customers Online, which includes all these updates. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] From Idea to Sale: Introducing a New Product
    Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Ideas can come from anywhere – employees, current customers, competitors or market research. Releasing new products can be crucial to your business growth and market competitiveness. Feasibility. Is it worth the investment?
  • THE POINT  |  MONDAY, MARCH 17, 2014
    [Customer] Give Your Next Demand Gen Campaign A Reality Check
    customer, for example. We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. You just want it out the door and off your desk. Your spouse or significant other, even.
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Customer] 6 Tips on Creating Compelling Newsletter Titles
    Honestly, your customers and target audience don’t really care about your business name, so including it in the title of your newsletter is not usually very compelling. Will you give customers a competitive advantage in the industry? find out if your customers would be interested in your content. promises a benefit. Trends.
  • VIEWPOINT  |  TUESDAY, MARCH 8, 2011
    [Customer] The Truth About Leads, Marketing Automation and Strategic Account Management
    While marketing automation, like CRM during its gold rush days, promises huge returns across the board, I shared with Bob my concerns about relying too heavily on marketing automation when engaging target prospects who look like your strategic accounts—the 20% of your customers who deliver 80% of your revenue.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Customer] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. It was everywhere.
  • SAZBEAN  |  MONDAY, OCTOBER 4, 2010
    [Customer] What If Online “Klout” Affected Offline Influence?
    However, what Palms is trying to do is provided different levels of service to people who may be first-time customers. What types of information should you use to determine what type of influence a new customer or potential customer has? What if how you’re treated in real life depending on how influential you are online?
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 15, 2010
    [Customer] Creative is King, Queen, and Everything in Between
    Direct marketers begin to tap social media as a source for new customers, leads and sales. Businesses establish 24x7 customer service channel via real-time channels (a la Twitter). Juice up your SEO with real-time reviews, high quality tweets and social updates about your brand by your customers. Mani Iyer. Hurry! Mashable.com.
  • I-SCOOP  |  WEDNESDAY, MAY 21, 2014
    [Customer] Defining a content marketing strategy
    Essentially, it’s simply having a plan, taking in mind customers/audiences and your goals on one hand and serving both in a measured [… A content marketing strategy is not the same thing as a content strategy (more about that later). However, in order to use content in an integrated way, we need a content marketing strategy.
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 17, 2011
    [Customer] One Content Asset Can't Do Everything
    The idea for that content asset is pretty good, but we need to add customer examples, product extensions, discount information, link to our next webinar, etc. With all the focus on creating content for marketing programs, many marketers are still missing a critical point. Many still believe that one piece of content must do everything.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Customer] Are You Giving Your B2B Prospects Too Much Information?
    Here's my approach: Map out the buying cycle for each of your audiences To help customers navigate the path to purchase, you need to understand what this road looks like. The other week I was listening to the NPR show, Car Talk , and one of the callers explained that he often stops to ask for directions. What to do? So how do you do this?
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 16, 2009
    [Customer] Are You Giving Your B2B Prospects Too Much Information?
    Here's my approach: Map out the buying cycle for each of your audiences To help customers navigate the path to purchase, you need to understand what this road looks like. The other week I was listening to the NPR show, Car Talk , and one of the callers explained that he often stops to ask for directions. What to do? So how do you do this?
  • CONNECT THE DOCS  |  FRIDAY, JANUARY 7, 2011
    [Customer] Content Marketing Predictions for 2011 - Content Snacking will be the Vogue
    Provide an appetizer (catch title, meaty summary) before inviting your reader( (blog reader, potential client or customer) to the full-course meal. Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. The result is just AWESOME. Minimize your content.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Customer] What Investors Expect From Modern Marketing Executives
    However they still need to retain their strengths in creativity to come up with programs that get heard by the customer amidst the noise.” Tracking metrics like CAC (customer acquisition cost) and LTV (lifetime value of a customer) is essential. Today’s CMO bears almost no resemblance to a CMO from a decade ago.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] How Strong Company Cultures Increase Productivity, Passion and Profit
    Some people think cultures can’t be created , that they’re a product of how leaders inspire their customers and employees. strong company culture increases profit because employees, customers and stockholders are all benefiting equally. Ask not what you can do for your company. Ask what your company can do for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Trade Show Follow-Up: 5 tips to optimize response
    Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Customer] 8 Tips for Marketing SaaS and Software in the Cloud
    They offer new and exciting ways to deliver value to your customers. The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? Here is why.
  • SOCIAL MEDIA B2B  |  SUNDAY, OCTOBER 3, 2010
    [Customer] B2B Social Media Sales Facts and Figures
    Related posts: Using Google Social Search for B2B Sales Google Social Search allows you to see custom search results. The following image from InsideView visually depicts B2B social media statistics. Some of the statistics include: the world’s most popular online brands. the percentage of the Global Fortune 100 with social profiles.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Customer] What Is an Email Workflow? [FAQs]
    Enter lead nurturing , the process of turning these valuable leads into customers. Basically, the benefit of email workflows is twofold: You can 1) better engage leads (and turn them into customers) through relevant, targeted emails, and 2) save time by automating the whole process. Converting more of my leads to customers?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Customer] B2B Marketing: Trust + Community = ROI
    Other than selling to your existing customer base which is always the shortest time to cash sale that you can find in any B2B organization – I see not trouble envisioning that your community is the 2nd best place to find and create a sale. Social Media changes that and elevates Trust to the individual level. Tweet This! Digg this!
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Customer] 5 Inbound Marketing Do's and Don'ts From Kanye West
    The next time you're planning an ebook or webinar, think about collaborating with another company to increase your exposure and potentially bringing in new customers. Interruption-based marketing can cause ill will from a company to a customer. And likely, many of these potential customers will ultimately turn into paying customers.
  • THE POINT  |  TUESDAY, NOVEMBER 9, 2010
    [Customer] Email Critique: Adobe Webcast Invite Keeps It Simple
    I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Here’s what I like: 1. Use of optimization copy means even on a smartphone the reader will see the primary selling message. And here’s what I’d change: 6.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Customer] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    Focus on what’s in it for prospects and customers. These types of videos can be a great way to upsell current customers by getting them to buy add-on features and upgraded services. They make it possible for companies to let their customers do the talking about features and capabilities, which is why customer interviews are key.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Marketing Mythbusters: 7 Marketing Myths Debunked
    Content marketing is often about building a relationship with an audience who may not become customers right away, but over an extended period of time develop a respect and trust for your brand that makes them an easy close later on. Customers Don’t Call Anymore. Everyone loves a good myth. You’ll explode!”—and Of course. Branding.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    Through mobile, there is a strong connection between a brand and its prospects or customers; therefore, it is essential to invest in mobile advertising. A few statistics show why mobile advertising can have a big impact: 46 percent of smartphone users say they have viewed a mobile advertisement. Think Local. Spend on Mobile.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 19, 2011
    [Customer] From Click to Content - What's the Response?
    And finally, are they becoming customers? Clicks are often considered as measurements of B2B marketing success. But have you ever stopped to think about the meaning of a click? How do you know what that click means to the clicker (clickee?). The number of clicks doesn't have as much to do with success as the response generated.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Customer] Infographic: Men vs Women on Facebook
    Want to learn how your customers use Facebook? More Facebook Grader data! This time I looked at the differences between men and women on Facebook and found some pretty interesting things. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • MARKETING ACTION  |  FRIDAY, JUNE 7, 2013
    [Customer] Social Media Marketing Laws, Part 2
    Customers who interact with you in multiple channels are far more likely to become brand advocates and influences than if they were engaged on only one social media channel. Except, you know, in a positive way.   How it always begins.   Law #5: The customer service factor. The Bachelor jokes are all mine. You’re welcome. Probably.).
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Customer] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
    More followers give brands a larger audience of prospective clients and a clear channel to communicate with them, allowing organizations to build relationships and convert prospects into customers over time. Foster Customer Trust by Remaining Transparent. Examples include advertorials, Promoted Tweets and Facebook Sponsored Stories.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Customer] Defining the Modern Marketer: Why Grit Matters Most
    Of course, these two go hand-in-hand: Marketing data management platforms, for instance, offer a remarkable level of insight about customer behaviors and preferences. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4
    Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. How to prioritize what’s important and what’s not.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 30, 2013
    [Customer] How Businesses Can Market Like Beyoncé
    By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. 1. Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. Social Media/Web 2.0
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Customer] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    But the number one response is that the need to be more customer-centric drives data-based marketing, a belief held by 53% of professional marketers. Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. It has become the expectation on both the consumer and enterprise side of the equation.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, AUGUST 3, 2010
    [Customer] First Rule of Content Marketing: Don't Say Anything Dumb
    Better to give specific examples from customers. Give a brief example of how you sold a customer ONLY what they needed. OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service. And for this I got an MBA?
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Customer] How Sales Can Use Twitter to Connect With More Prospects
    Here's how you or your sales reps can use Twitter to warm up prospects, build rapport, establish thought leadership for your company, and ultimately connect with prospects that turn into paying customers. The goal for any sales rep is to convert a lead into a customer. Are there any? Step 1: Discover Who Your Prospects Are.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Customer] Real Editors Don't Just Retweet
    “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.    One common refrain I keep hearing is that marketers should “think like an editor” in deciding what information to give to customers.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 4 Elements to Consider to Take a B2B Website Mobile
    Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. 1. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Customer] Marketing is Still Hard, Agencies Are Here to Stay
    Agencies have evolved and are well versed in helping customers tackle many of the problems that modern marketers face today. Customers often ask what different types of services agencies offer that can help with their lead generation efforts. Below are examples of the typical value-added services that agencies often provide.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Customer] 2012 Social Media Business Trends
    2012 will be characterized by a far greater number of brands embracing purpose as a strategy to be meaningful to their media savvy and connected customer communities. for customer service? In addition, growth of the social space will raise the importance of dialog between customer service groups and social media teams. Peter H.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Customer] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    At a high level, our key business objective is to continue to be the leading source of commercial information and business insight so that our customers have the actionable intelligence needed to make sound business decisions. We also use social media to tell our customers’ stories. Social media enables us to do that.
  • SAZBEAN  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] How the Power of One Can Take Your Blog to Many
    Not your happy fans, customers or followers, nor the people whose minds are firmly shut to you. Changing the world, one person at a time. first heard this expression back in the eighties as the tagline for Apple Computers. Since then, it’s been borrowed my thousands of causes and brands. It’s that good. Flip your model. News & Notes
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] I'm Secretly Leaking the LogMyCalls Cyber Monday Ad
    And more stunningly, we''re apparently giving away a FREE Kindle Fire HD to any LogMyCalls customer that refers a new account to us in December. You MUST use the coupon code on LogMyCalls.com/cyber ). - If you''re a LogMyCalls customer you get a FREE Kindle Fire HD if you refer a company that signs up with LogMyCalls in Dcember.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] 53 B2B Marketing Predictions for the New Year
    Data unification across all prospect and customer systems will be key to ensure relevancy and accelerated pipeline velocity. We’re continuing to get ready for a big start in 2015. It’s the time of year where there are a lot of predictions for the New Year and expected trends rolling out. They’re worth the click.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Customer] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Why Cold Calling Still Works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Customer] It’s time to unleash your blog
    It seems like every day I see research, testimonies and case studies like this supporting the idea that blogs are not only creating new business benefits for corporations, they’re rapidly filling an information need for customers throughout the sales cycle. Check out this quote from Patrick Crane VP Marketing, LinkedIn. Digg this!
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about?
  • BIZNOLOGY  |  FRIDAY, AUGUST 2, 2013
    [Customer] Marketers as Social Evangelists
    Marketers have bought into the premise of the engaged consumer and now strive for customer intimacy and feedback as well as clarity of communications and branding.  Don’t just consider customer reactions.  Employees are often closest to both the products and customers you serve and might have an idea you have not of thought of.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] Everybody Writes — My Interview With Ann Handley
    Not so awesome if you just need some guidance on how not to sound like a total idiot when you craft this week’s customer mailing. Your words are your emissaries; they carry important messages to your customers. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And Why did you write it?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Customer] How to Make Sure Your Website Passes the Dreaded Blink Test
    After all, the repercussions of an F on your blink test means lost conversion opportunities, as in lost opportunities for new leads and customers. This statement will help customers see the unique benefits of coming to your shop, and why it’s better than other sandwich shops in the area. 4) Provide Easy Navigation. Yikes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Customer] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Download it today and hear directly from "marketing executives are taking an active role in beefing up their tech chops" plus see why having a customer-driven technology roadmap is paramount for success. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. The CMO-CIO Relationship.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Customer] Which Social Network Should You Advertise On?
    Girl Scouts had developed a new mobile app that helped customers better find where products were sold, which, in effect, will drive sales. They used hangout to connect dealers with potential customers, so they were able to nurture them through the sales funnel at the first point of contact. Success! billion registered users.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Customer] 4 ways to keep a blog on schedule
    Every day doesn’t need to involve brand new content, but it needs to have something to make your customers keep coming back. (Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule. Delegate.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Customer] 4 Measures to Find Out if Your Prospecting is Effective
    Take the number of leads that converted to customers divided by the total number of new leads from the event. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. You host and/or participate in webinars and online chats.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 19, 2011
    [Customer] A Sad Day for a once-proud blog
    No offense to former clients of Find New Customers behind the once-great sales blog, the B 2 B Sales Lounge dot com., Note to our former customer : This is an eulogy – not criticism.). but as blogging experts we feel what you have done with it is sad. That’s your decision. What do you think? Filed under: Demand Generation.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 19, 2011
    [Customer] The Shrinking Cloud
    Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. In 24 months, 8 out of 10 (or more) “Cloud&# companies will be out of business. You heard it here first.
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, OCTOBER 21, 2010
    [Customer] romi-step8
    This annual cost is primarily a reflection of the incremental sales costs in turning leads from a Marketing Qualified Lead (MQL), to a Sales Qualified Lead (SQL), to a Sales Opportunity, to a customer. No related posts.
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Customer] Social Mapping: Will Findery Make its Mark?
    You can have customized alerts activated to receive notifications whenever you’re close to a nearby note. Notemap building makes it easy to add any note into your own customized list to come back to when you’re ready to hit the road. Social discovery is not a new concept. Did you know that Janis Joplin lived on this street?
  • SMALL MANUFACTURER BLOG  |  SUNDAY, MAY 22, 2011
    [Customer] What My Coffee Grinder Taught Me About Social Media Hype
    If your customers and prospects use Facebook and you yourself love Facebook, then stick with Facebook. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. 500 million on Facebook! billion YouTube views per month!
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Numbers That Make Marketers Tremble
    With the desire to create multichannel customer dialogues?  I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". What is customer intelligence (CI)?  There are 800 million people on Facebook. Every minute.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Customer] A LinkedIn Strategy That Amplifies Your Credibility
    In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. To be successful, you have to really look at the view from the customer’s side and get out of that "What’s in it for me" mentality.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MARCH 26, 2012
    [Customer] 3 UXD Factors Changing Strategic Planning
      UXD is changing how brands approach strategic planning and how they develop customer insights. Every customer takes a journey to identify and interact with your brand. Develop plenty of visual cues to orient and direct prospects and customers. Think of the customer journey like driving the interstate highway system.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 4, 2010
    [Customer] The Upside of Marketing in a Down Economy by Christopher Ryan
    We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. Customers are treated better because they are more necessary to our survival.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 25, 2013
    [Customer] 3 Ways to Gain In-Depth Market Research Insights
    Your job is to find out as much as you can about your customers, and then figure out what to do with those insights. The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. A lot of researchers rely on driving the costs of research down, to get as many data points as they can – cheaply.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
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