KOMARKETING ASSOCIATES | MONDAY, JANUARY 13, 2014
[Customer] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
ClickZ recommends that content marketers build out specific content that answers customer questions. Casie suggested that anticipating customer questions (by way of surveys, live chat, Q&A sites, etc.) 'Olympic rings. And they would be right. What does B2B content marketing have to do with the upcoming Olympics anyway? Immediately.
HUBSPOT | THURSDAY, JULY 1, 2010
[Customer] 10 Ways to Sell Better With Inbound Marketing
This cultural shift requires companies to think about how to add value and empower prospective customers to choose them. Additionally, inbound marketing puts a customer at the heart of all decision-making and positions a company to better retain their existing customers. When they send out emails they can have a URL or bit.ly
SALES INTELLIGENCE VIEW | MONDAY, AUGUST 15, 2011
[Customer] Sales Intelligence Develops a 1:1 Relationship With Marketing
Marketing professionals are focusing on the use of social media to communicate and engage with their customers and prospects, how that translates into sales is become even more important as a ROI is attached to these activities online. The synergy between our message and the marketing professionals attending the event was obvious.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 20, 2013
[Customer] Are businesses failing to find an ROI in social media? Another view.
This was a survey of 1,200 of Manta’s own customers. And 'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. USA Today.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 2, 2013
[Customer] Do Sales and Marketing BFFs Have to Share Data? [CHART]
Specifically we looked at explicit contact data, and found that about half of our customers only have a data overlap of about 15% – 25% between Eloqua and CRM. 'by Andrew Stanbridge | Tweet this One of the keys to driving revenue is alignment between sales and marketing. So the answer is no, BFFs do not need to share everything.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Customer] How to Integrate Social Media and Blogging from The Art of Social Media
Like, share or retweet their contnt to help your company and benefit the customers that follow you. And then a bonus tip: Start a LinkedIn customer group to help customers connect with your community and ask questions of you and each other. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. We hope so. Repeat your tweets.
LEDGER BENNETT | THURSDAY, APRIL 11, 2013
[Customer] What's the point of your email?
We still have effectiveness at growing some existing customers, but struggle to acquire new customers. What steps will a prospect need to go through to become a customer? We can meet their needs, and they can move along their customer journey as a buyer. . There are two reasons why we commonly don’t.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 2, 2012
[Customer] How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
Saving customers time and shortening their time to market. Attracting new customers by offering CAD drawings to OEMS, distributors and other channel partners. Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Design wins lead to prototype and production orders.
HUBSPOT | FRIDAY, AUGUST 20, 2010
[Customer] 5 Items to Delete From Your Website Today
Industry Jargon - Your website should be written for your customers. Assuming that potential customers know and understand industry terminology is a mistake. If you aren’t sure if a word should be removed, ask one of your customers if they are familiar with it. Preform a test. Images - Images are important. Do you Agree?
HUBSPOT | MONDAY, AUGUST 4, 2014
[Customer] How to Use Twitter for Social Selling [SlideShare]
Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems? 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is one of the buzziest buzzwords in sales today. Enjoy this post?
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
THE ROI GUY | FRIDAY, SEPTEMBER 13, 2013
[Customer] Interview Abstract: Why Selling with Value Requires Modern Tools + Modern Training
It could be shocking – especially if and when your people launch into a product pitch without asking any questions to understand the customer and his or her situation. When you do, then you can better align with your customer’s priorities – or influence them to set or reestablish priorities in your favor. So how have prospects changed?
FATHOM | MONDAY, JANUARY 5, 2015
[Customer] What Christmas Taught Me About Content Marketing
ve never done much shopping here before but from now on, I’m going to be a regular Macy customer”. So all of the movie’s department stores are now filled with salesmen that genuinely help their customers solve their Christmas shopping problems. 'By now, you’re probably sick of the holiday season. It’s wonderful.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 10, 2013
[Customer] Social media and the forgotten business opportunity
Research shows that more than 90 percent of your customers drop out if you ask for an email address before giving away your content. Research shows that more than 90 percent of your customers drop out if you ask for an email address before giving away your content. ” Today, it is nearly ALL about your stupid company. The pitch.
KOMARKETING ASSOCIATES | WEDNESDAY, OCTOBER 8, 2014
[Customer] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
Customized Scheduling. Allowing customization adds to the usefulness of the extension, and improves its already high level of appeal. 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Callout Extension Overview. Additional Real Estate. Conclusion.
HUBSPOT | WEDNESDAY, FEBRUARY 4, 2015
[Customer] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. While we want to stay top-of-mind for our leads and customers, we don''t want to overwhelm and annoy. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates.
HUBSPOT | WEDNESDAY, JANUARY 16, 2013
[Customer] The Marketer's Ultimate Glossary of Salesforce Terms
standard object in Salesforce that represents a company or organization (but not necessarily a customer). In the marketing platform, the marketer can then attribute that customer to the various marketing efforts they touched, and better understand the ROI each of those efforts generated. Custom Field. Custom Object.
BIZNOLOGY | WEDNESDAY, OCTOBER 3, 2012
[Customer] Copyright expert Nicholas Wells on the newest Google Bowling
They were considered a big target for litigation because they had the money to pay damages, but they said, Hey, we can’t be responsible for what our customers store on our servers or transmit across our networks. If they remove the material referenced in a takedown notice, they risk having angry customers. Photo credit: Wikipedia.
VOICE-BASED MARKETING | THURSDAY, MARCH 5, 2015
[Customer] How to Generate More Leads from Social Media
Build Custom Landing Pages for Social Media. Building custom landing pages for each social media network you promote content on is another way to improve conversion rates and generate more leads. This helps customers trust your brand while also helping them get the nurturing and support needed to complete a purchase.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Customer] How to Beat the S&P 500
Customer Confidence Rocked.” Businesses need to continually measure the time it takes to turn a raw prospect into a customer, benchmark that data against peers, and apply best practices to accelerate deals. by Jim Williams | Tweet this You probably read the same headlines as me. Businesses Posting Big Losses.” Markets Sluggish.”.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 19, 2009
[Customer] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
Based on your ideal customer profiling (combining this with activity and BANT variables if both are possible/intuitive to include), choose the variables you believe to be most predictive of a prospect’s viability and prioritize your weighting there. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 7, 2014
[Customer] Top 7 Reasons Why Inside Sales Reps Fail
First call demos and presentations: Rather than spending time conversing with their customer and understanding their true needs and beliefs, these people present vanilla, canned demos that, at best, might be somewhat tailored to their prospect. Unsuccessful reps stumble and let the objection kill the flow of their conversation.
GREAT B2B MARKETING | MONDAY, MAY 6, 2013
[Customer] Database Marketing is Alive and Well
Your cost per lead and new customer acquisition will fall and your close rates will increase. 'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. Find your right contact tempo.
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Customer] Twitter Launches Brand Pages for Business Accounts
According to Ad Age , Twitter is also releasing ' Brand Pages ' for marketers, which offer brands on Twitter improved customization and business-oriented features. Okay, I guess they expanded on it a little bit here.). Let's explore what you have to look forward to! Business Benefits of Twitter's Redesign. Image Credits: Ad Age , Twitter.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 21, 2011
[Customer] [Chart] How Dynamic Content Drives More Visits
Surprisingly, the minority of customers are taking advantage of this feature. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. over 1.5%) by those that use dynamic content over those that don’t. Sign up here. Share email. Twitter.
WEBBIQUITY | MONDAY, JANUARY 7, 2013
[Customer] New Tool to Measure Web Presence Optimization
So the team picked out the best of the “siloed” special purpose tools and built a sort of informal internal dashboard of metrics, many of which are custom, to help facilitate WPO efforts and to provide cohesive reporting for KCA clients. Web presence optimization (WPO) is the art and science of maximizing online visibility.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Customer] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Many will migrate from IT, where a subset of those professionals are eager to apply their technical talents in the pursuit of more exciting, customer-facing innovations that are recognized as driving revenue, not merely containing expense. Marketing Analytics: Crunching Numbers, Winning Customers, Peter Krensky, March 2014. David T.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 5, 2011
[Customer] 15 Blog Posts to Increase Sales Productivity
What’s Driving Your Customers Away? It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. How Entrepreneurs Can Increase Productivity by 500% - TechCrunch. Top 5 Sales Strategies for 2012.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 18, 2014
[Customer] Sales Mgmt: don’t over complicate it….
Scheduling multiple people from my client’s office and the customers became a challenge to arrange. 'Sales Leadership: Don’t over complicate it…. Last week I almost lost it. As I began to peel back the layers of the issue as to why clients were not adopting the program it became evident. When the answer was YES! The result?
HUBSPOT | WEDNESDAY, AUGUST 28, 2013
[Customer] What Is an Email Workflow? [FAQs]
Enter lead nurturing , the process of turning these valuable leads into customers. Basically, the benefit of email workflows is twofold: You can 1) better engage leads (and turn them into customers) through relevant, targeted emails, and 2) save time by automating the whole process. Converting more of my leads to customers?
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Customer] Will Review Sites Destroy Organic Search?
One site in question, DecorMyEyes, created a policy for themselves of harassing and deliberately making mistakes with their customers – Creating thousands of unhappy customers who were sure to go online and complain about their experience. Marketing Takeaway. Connect with HubSpot
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 3, 2012
[Customer] Importance of In-Person Training for Manufacturers
What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Customer] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
There are varying opinions in marketing about the appropriate time in the customer lifecycle to use personalization. In developing your personalization strategy, you''ll need to decide what the right approach is for your company and customers. Attitudes Toward Personalization. Attitudes toward personalization have come a long way.
THE POINT | MONDAY, NOVEMBER 8, 2010
[Customer] Does Marketing Automation Work With a Cold List?
My response: It’s true that most marketing automation implementations involve either customers or existing prospects – people with whom the company has had prior contact – but there’s no reason why you couldn’t use the same technology against a cold list. How effective would using this cold list be?. and so on.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 19, 2011
[Customer] Review of 2011 B2B Social Media Predictions
Some applications provided API access for their customers to use their data in more powerful ways, but this was not fully utilized by B2B companies for better reporting and analysis. Customer Service is More Social Than Marketing. Read on for the details. Mobile, Mobile, Mobile. Open APIs Support Information Portability. ” 11.
MARKETING ACTION | FRIDAY, MAY 10, 2013
[Customer] Five Ways CRM + Marketing Automation = Sales
When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference when the sales rep is trying to close a sale. 'Marketing automation isn’t just for marketers anymore. Here are the top five ways sales can use marketing automation to its advantage: 1.
HUBSPOT | MONDAY, FEBRUARY 24, 2014
[Customer] How SMBs Use Social Media: 15 New Stats You Should Know
In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. 5) 3 in 5 SMBs say they''ve gained new customers by using social media. 'Small- and medium-sized businesses are growing rapidly, contributing over $5.5 1) SMBs contribute $5.5
MEASURABLE MARKETING | WEDNESDAY, MARCH 7, 2012
[Customer] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
Thinking of the marketing and sales process helps to emphasize the fact that value and relevancy are driving forces behind a prospect's journey to becoming a customer. Every marketer is familiar with the funnel - historically, it's been the dominant metaphor used to represent the sales and marketing process. Literally!
MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012
[Customer] Will Timeline Revolutionize the Facebook Brand Page?
If Timeline is eventually opened up to businesses, it will become necessary to evaluate whether or not the new layout will provide real value to your customers. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Some have argued that the move will inevitably " revolutionize" brand pages.
WHAT WORKS - WHAT DOESN'T | THURSDAY, AUGUST 12, 2010
[Customer] Amateur Bloggers Jump Ship, Pros Taking Over
That’s why, in at least some cases, you have to pay for quality content rather than leaving it up to your employees (who have other skills) or your customers (who have day jobs or may have other agendas.). The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.
B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 13, 2007
[Customer] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Trigger events matter for two key reasons.
ENGAGE | WEDNESDAY, MARCH 4, 2015
[Customer] Can You Actually Future-Proof Your Brand?
to the customer-centric “What can our business do for this customer?”. If it doesn’t serve the customer, it won’t serve the brand. Smart marketers build their strategy around solving problems that their customers face on a day-to-day basis. The End of the Big Mac. Lessons Learned From RadioShack''s Decline.
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Customer] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
” Neeson continued, “This holistic approach gives marketers the ability to power revenue generating campaigns with in-depth customer insights that accelerate sales and produce the type of business contributions increasingly being asked of CMOs.” It was clear what we needed to do to help, and the results are huge.
FEARLESS COMPETITOR | MONDAY, MAY 28, 2012
[Customer] Recognizing Those Who Died in Service on Memorial Day
Find New Customers salutes the brave men and women who gave their lives for this country. On Memorial Day, the United States commemorates the many men and women in the Army, Navy, Air Force, and Marines who have died in service to the country. Tomb of the Unknown Soldier. Self Education
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Customer] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 8, 2011
[Customer] The “God-Father of Content Marketing” appears on Mad Marketing TV today
Jeff Ogden is the Founder and President of Find New Customers. Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV today at noon ET. It’s available on Mad Marketing TV on YouTube and at MadMarketing.tv. Mad Marketing TV is the only TV-like show available today. Joe Pulizzi.
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 3, 2011
[Customer] Differentiating B2B Manufacturing Campaigns for Success
Our advice to them has been to read our work on influencing the empowered customer that predicts a larger role for B2B marketing in the sales process. B2B marketing must tag-team with sales to diagnose and respond to customer needs drive urgency toward the purchase. The campaign got an average of 10,000 visitors a month.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[Customer] Unexpected – how a fresh and innovative approach can engage prospective buyers
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. Chance are you didn’t play close attention. It’s boring.
MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
[Customer] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
18:23 We talk about Avaya’s use of Twitter to support customers and how advocates (loyal customers) are helping support Avaya in return. One twitter conversation led to a customer purchasing an Avaya system in less then 15 days. Avaya’s Customer Support Twitter account. In this Podcast Episode. Show Notes.
FEARLESS COMPETITOR | FRIDAY, JUNE 4, 2010
[Customer] A Better Way to Do Demand Generation – Outsource It! (via )
Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. One of my favorite posts. Marketers need to use experts. Told someone it was like redoing the bathroom. Can you do it yourself? Maybe. Is it a good idea! Probably not.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 24, 2010
[Customer] The story of Old Joe
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Have a difficult boss, partner or employee? Are they stubborn and unwilling to listen?
BLUE FOCUS MARKETING | MONDAY, JULY 18, 2011
[Customer] Getting Your Small Business Ready for Google+
To date, Randy has been active with various social media tools like Twitter and Facebook to build communities of family, friends and customers. For example: loyal customers, medium to low value customers, contractors, friends, etc., – many are already part of Randy’s social media community. Building Your Circle of Trust.
BIZNOLOGY | WEDNESDAY, JANUARY 21, 2015
[Customer] Why transparency is essential for building corporate brand trust
Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. to inspire customer engagement): • Authentic – want to interact with a human, not a “brand”.
ANNUITAS | THURSDAY, MARCH 19, 2015
[Customer] Thinking You Need More Tactics? You Are Wrong
Creating a perpetual Demand Generation Strategy takes time and considerable effort with inputs from across the business and the market, including customers and prospects to obtain meaningful Buyer Insights. 'Admittedly, B2B enterprise marketers are in a tight spot. majority (over 60%) run more than 15 programs or campaigns on an annual basis.
VIDYARD | TUESDAY, MAY 13, 2014
[Customer] He Views, He Scores! Learn What’s Missing in Your Lead Scoring Model
MAPs not only enable us to build automated nurture campaigns and sophisticated lead scoring models, but they also help us understand the digital body language of our prospects and customers. You’ll get a real sense of how video is influencing your customer’s decisions and their path to conversion. Well, believe it.
EB2BLEADS | THURSDAY, JANUARY 5, 2012
[Customer] How Blogging For Lead Generation Works
Provide two way conversation with feedback from readers such as communities participants, customers, stake holders and partners. Allow an individual or organisation to demonstrate their knowledge and understanding about a certain topic or customer situation and build trust. Now though, blogs have become much more than that. If so, how?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Customer] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
Your audience of customers, fans, evangelists -- they''re all bubbling with ideas. Open Happiness: Coca-Cola''s Model for Customer Delight. Instead, they decided that with their campaigns, they will go the extra mile to delight their customers. But in order to effectively delight your customers, you need to understand them.
VERTICAL RESPONSE | FRIDAY, AUGUST 8, 2014
[Customer] Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? [VIDEO]
key takeaway that Weist shares: Twitter allows small businesses to listen and learn from their customers, then respond in real time. 'In this episode of “The Magic @ Ball of Social Media,” we sit down with Zena Weist, Strategy Director at Level Five Solutions. Want more marketing tips and advice? © 2014, VR Marketing Blog.
WINDMILL NETWORKING | FRIDAY, DECEMBER 27, 2013
[Customer] How to Install and Get the Most from reddit Tools
Instagram Best Practices Along for the Ride: Social Conversations on the Customer Journey. 'There is a famous saying, “A workman is only as good as his tools.” This is a rather old saying and should be amended to “worker” and “their”. Anyway, the essence applies to all forms of work, even internet marketers!
TRADESMEN INSIGHTS | TUESDAY, JULY 3, 2012
[Customer] What’s Amazon Supply Going To Do For Your Business?
Here are our three takeaways: 1) User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
DIGITAL B2B MARKETING | THURSDAY, MAY 19, 2011
[Customer] Three Reasons Advertising Isn’t the B2B Branding Answer
Your future customer is connecting with your current customers. Customers that have experienced your product are the ultimate reference. Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Ahh, brand. Not today.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 11, 2015
[Customer] 5 Ways To Unite Sales And Marketing For Increased Revenues
What is the average deal size (current revenue/current customers)? How many customers are needed? What is the lead to conversion rate (current customers/current leads)? Calculate the number of leads needed (customers needed/average lead to customer). CRM (customer relationship management) software (e.g.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Customer] 11 Underdog Brands That Differentiated Themselves From the Competition
Ben & Jerry’s knows their customers and how to captivate their audience. The company’s passion for beer is what keeps customers coming back. Nothing conveys that a business cares about interacting with their customers on a human-to-human basis than actually hand-writing your design. Goodbye Walkmans, hello iPod. Ta-da!
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 1, 2013
[Customer] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
To gauge your needs for internal or external support, develop a plan, or at least start by asking these questions: Who are our current customers? Do we know who our future customers are? What does our perfect customer look like? Create compelling content. Direct Mail is dead! Direct Mail is alive! BIG DATA!!! Do we really know?
FEARLESS COMPETITOR | THURSDAY, MAY 12, 2011
[Customer] @fearlesscomp to appear on SLMA radio
This is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers , to be a guest on the show. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. B2B Lead Generation | Another Guest appearance for @fearlesscomp. Jeff Ogden.
FEARLESS COMPETITOR | THURSDAY, JULY 22, 2010
[Customer] No Fearless Competitor posts next week
Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 16, 2011
[Customer] Can CRM Add-Ons Replace Marketing Automation?
This will be reinforced by the business need for tighter coordination between sales and marketing, as well as the larger role played by corporate IT groups in selecting customer-related systems. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
B2B LEAD GENERATION BLOG | SUNDAY, JANUARY 15, 2012
[Customer] Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
Invite customer feedback afterward. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Look up registrants on LinkedIn. Take note.
MARKETING INTERACTIONS | SUNDAY, OCTOBER 14, 2012
[Customer] The Role of Content in the B2B IT Buying Process
The 2012 Customer Engagement Study , conducted by IDG Enterprise and released at the end of September, focused on learning more about the role content plays in an IT Decision Maker's buying process. validation for the role of content: Enterprise IT Decision Makers engage with an average of 10 content assets during their buying process.
MARKETING INTERACTIONS | THURSDAY, MARCH 29, 2012
[Customer] Content Marketing: Theory vs. Practice
After all, if you can't execute the strategy it's not delivering a service to your company—or your customers. Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. Not before.
B2BBLOGGERS | THURSDAY, JANUARY 12, 2012
[Customer] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Start building better relationships with your leads, stay ahead of the competition, and turn more of your leads into customers with effective lead nurturing. 50% are qualified but not ready to buy.
MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 5, 2011
[Customer] 5 Things a B2B Website Must Accomplish
Why is it that B2B websites silo their content under tabs for products, industries, customer stories, resources, news, events, etc? It really doesn't have to be that difficult. After all, a B2B website must serve as a centralized hub for all of your online content marketing efforts. Orient Visitors Immediately. You've got 3 seconds.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Customer] Unique Ways to Build Your Email List
It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. Make sure it’s relevant to your readers by segmenting your email lists to accommodate different interests your customers may have.
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
[Customer] Is Your B2B Content Stuck in Purgatory?
Customer engagement and retention? 'One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. What I'm sensing is a lack of enthusiasm.
BIZNOLOGY | MONDAY, JULY 30, 2012
[Customer] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
Given these developments, we urge our fellow marketers to probe carefully on data sourcing and categorizing practices, and to specify in great detail exactly what targets you’re going after, when buying data for new customer acquisition. Photo credit: Wikipedia. Globally, these professionals spend $3.6 Happy prospecting to all.
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Customer] Phone Calls: Where Da Gold At?
Gartner says that there are 420 billion words spoken each day between businesses and their customers (or prospective customers). 'Do you remember this video? Chances are you''ve seen it. It has over 22 million views on YouTube. This is hard hitting news story in Mobile, Alabama about a leprechaun hiding, possibly, in a tree. Of course.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 8, 2013
[Customer] Direct Marketing: 6 steps to drive more through sales pipeline
Gendusa explained the success of her own client base of smaller businesses: A bookkeeping service attains five new clients each month and nets more than $60,000 over the lifetime of each customer. 'Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 26, 2012
[Customer] Trade Show Follow-Up: 5 tips to optimize response
Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
THE B2B RESEARCH BLOG | WEDNESDAY, FEBRUARY 1, 2012
[Customer] How B2B brands approach Twitter
They hold conversations with followers, those followed and the wider ‘Twitterverse’ either to resolve customer service issues or build bonds. Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. m the technology equivalent of a bird watcher. Noting their behaviours. Quality over quantity.
ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 23, 2011
[Customer] Quit Fooling Yourself!
However, potential customers won’t take your word for it – and they’ll get the real story. Compare based on the customer’s perceptions of an equal solution, not your own : Focus on what the customer needs to meet their objectives. How to make sure your competitive analysis has real impact. It’s all about me! Not!).
EARNEST ABOUT B2B | THURSDAY, APRIL 28, 2011
[Customer] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
LinkedIn proves to be the most useful channel, with 45% of companies having acquired a customer from this professional networking and community vehicle. This is closely followed by the company blog which has delivered new customers for 43% of companies that use them. It’s not the size that matters it’s what you do with it.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 23, 2013
[Customer] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
People searching for a competitor is potentially a ‘warmer’ lead and may be further along the sales process than other potential customers. When your customer base is so small and fits such a unique and hard to fill profile, it’s imperative to maximize impressions and clicks from potential users. Study Takeaways. Brand Advertising.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 7, 2013
[Customer] 5 Key Preparation Steps in B2B Link Building Outreach
If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Your own product and solution knowledge is critical in communication as well.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 14, 2014
[Customer] Data Management: Essential Best Practices For Getting Started
Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. You are confident in the quality of your customer data, but it is all still separated in bins. 'Data is the fuel of all our marketing activities. 1st Party Data : Quite simply this is your data. And more.
DIGITAL BODY LANGUAGE | THURSDAY, JULY 9, 2009
[Customer] A Logo is Not a Brand: B2B Marketing and Social Media
The entire experience, from market education through purchase to service quality and the customer experience affect our brand. I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. Which is “robust and full-featured”?
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 19, 2013
[Customer] Is Big Data The Future of Marketing?
And Alan See reiterated that the customer and the content is king. Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You Tell us about yourself? . Strategy
FATHOM | THURSDAY, JANUARY 2, 2014
[Customer] Marketing Words To Avoid in 2014 (or Any Year)
Both your colleagues and customers will thank you. Are you talking about custom dynamic content insertion on a mass scale, or just saying that you try to communicate with a human touch? Marketing automation as a system attempts to satisfy customer demand for valuable content by making it easier to deliver and refine such content.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 6, 2014
[Customer] Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
Each reported thousands of freemium sign-ups that converted to paid accounts at a reasonable rate – “reasonable” being defined as an acceptable cost per new customer when the cost of the freemium accounts was included. Both of the acquired vendors had bright prospects at one time but fell by the wayside.
CRIMSON MARKETING | WEDNESDAY, JULY 10, 2013
[Customer] The Move Towards Cross-Channel Marketing
“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” . 'Brands and buyers have a special way of interacting with each other. The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ” . Marketing Tech ). .
SALES CHALLENGER | WEDNESDAY, MAY 23, 2012
[Customer] The Performance Management Trend You Haven’t Heard Of
The way we sell today is also collaborative in nature; just think of how crucial customer intelligence and CRM systems have become. Commercial objectives are constantly changing and our reps receive constant feedback from customers and colleagues. Let’s face it-few things get as many eyes rolling as the topic of performance management.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 24, 2011
[Customer] OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
IBM ’s Yuchun Lee gave an opening keynote that highlighted the pervasive influence of online information over all customer activities, not just online purchases. I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It never does. Nobody said it would be easy.
MARKETING EDGE | TUESDAY, FEBRUARY 9, 2010
[Customer] What Corportate Communicators Can Learn From the Super Bowl
Of course your customer may have a better idea than the creative employee making six figures, embrace it. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. learned more about social media by watching the game. That’s right talk. What Da?
B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 9, 2010
[Customer] To make big B2B marketing strides in 2010 — go lateral.
Since September of 2008 every one of us in B2B marketing, or frankly, in every area of business, has been pressured to cut costs, do more with less, and generate and convert enough new customers to remain profitable and grow. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Customer] Web2.0@work: In Pursuit Of Passion
custom. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. work: In Pursuit Of Passion. From: sachac , 2 months ago. work: In Pursuit Of Passion view presentation (tags: web2.0@work 2.0 ).
B2B LEAD GENERATION BLOG | MONDAY, MARCH 24, 2014
[Customer] Marketing Strategy: 3 steps to help optimize website user experience
Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. 'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Customer] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace.
FATHOM | TUESDAY, AUGUST 12, 2014
[Customer] 5 Steps to Launching Your First Product on Amazon
Fulfillment by Amazon is where you sell it, ship it to Amazon for storage and then Amazon packs/ships to the end customer when its finally purchased on Amazon. Are there common themes in the wording/phrasing of customer reviews? 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Which is best? It depends.
LEADERSHIP | TUESDAY, MARCH 25, 2014
[Customer] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. We must. As Ms.
ENGAGE | MONDAY, MARCH 14, 2011
[Customer] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. And if you don’t? The winners in each quadrant?
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 24, 2012
[Customer] Which Industries Love Marketing Apps the Most? [CHART]
My wunderkind peer Jody Mooney did the number-crunching way back in June and determined that customers enjoy greater success in lead generation when using more apps from our AppCloud. So we decided to revisit the data and see if there is a preponderance of app adoption by industry. Click here to learn how.