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  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, SEPTEMBER 6, 2013
    [Customer] A LinkedIn Strategy That Amplifies Your Credibility
    In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. To be successful, you have to really look at the view from the customer’s side and get out of that "What’s in it for me" mentality.
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Customer] 7 Best Newsletter Builders for Creating Great Newsletters
    Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. With high marks in ease of use, reporting, and customer service, My Newsletter Builder is the email client of choice for many big brands and groups. Header customization. Mailchimp.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Customer] 5 easy copywriting rules for your content strategy
    Your content is central to getting new readers/customers. 'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Customer] Book Review: Defy Gravity
    At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Customer] Book Review: Social Media Marketing – An Hour a Day
    Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Customer] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Think of an interesting or funny way you can engage your potential customers with a clever and original hashtag. 'Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. 1) Improve Multimedia With Twitter Cards. App cards.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Customer] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Leaving communications up for interpretation can sometimes serve as an effective strategy to demonstrate a true commitment to customer obsession. 'by Amanda Batista | Tweet this “Tread lightly.”. But his fate stood the test of time and, as Gilligan puts it, “Jesse got away from it all.”. Give your audience valuable “ownership”.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] 15 Ways to Make Your Social Media Strategy a Complete Fail
    'Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. Sprout Social is user-friendly, affordable, and offers visually-appealing custom reports. Slow response times can damage perception of your company, and result in frustrated customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Why Traditional Lead Qualification Filters Are No Longer Enough
    While using web and social filters to target and qualify prospects can drastically improve your market penetration, conversion rates, and overall efficiency, they also achieve a much simpler purpose: making the sales process a little less painful for salespeople and their customers. You can find her on Google + ! our rep asked. Lead Scoring.
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] The Revenue Performance Management Bandwagon
    In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth.  Rosanoff: “Mr. Right?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • VIDYARD  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] A Funny Thing Happened on the way to a Salesforce Integration
    Basically one day we sat back and thought, “man, it would be awesome if you could share Vidyard videos really easily with Salesforce Chatter groups, customers, leads and contacts too – Oh, and it would be sweet if all the data and analytics you normally get from our platform were available inside Salesforce!”. What This Means for You.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Rise of Social Leaders #SocBiz25 #SocBiz
    Customers who engage online before making a purchase are showing a clear preference for engaging with real people, digital brand ambassadors, who are willing to listen, share content, and provide assistance however they can. like to bring up the example of a famous Netflix (@ Netflix ) customer service chat that happened last year.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • CRIMSON MARKETING  |  MONDAY, JULY 1, 2013
    [Customer] We Go Together Like Peanut Butter and Chocolate: Video and the Channel
    announcing a new product), and customer facing sales tools. 'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Videos can be viewed all day any day. Channel Champion ).
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Digital Body Language and Economic Health [Chart]
    Our customers have been using our Software-as-a-Service (SaaS) through all the economic peaks and valleys for over a decade and we have gathered this wealth of marketing data into our Revenue Benchmark Index.  by Paul Teshima | Tweet this think we can all agree that it has been quite a roller coaster ride since 2008. 
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Help Your Favorite Local Businesses Get Found on Google
    customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Customer] Creativity… a Sales Thing!
    His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    'We’ve all heard that social media has empowered customers. Their customer service is horrendous.” -- was aimed at people who follow the British Airways account on Twitter. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. Slow to Respond. Because. this happens.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] The Most Important Number in B2B Marketing
    We measure cost per inquiry, cost per lead, cost per new customer acquisition, cost per new sale and cost per whatever else is important to a particular client. I often write about the importance on numbers in B2B marketing success.  Every great B2B marketing model includes: One powerful and relentlessly presented brand promise.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer] Demand Generation Strategy Rules NOT to be Broken
    Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Don’t build a strategy around a tactic. Get out there. Track Results.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Customer] 4 Dimensions of Effective B2B Marketing Plans
    Customer preferences shift. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] 4 Great Ways to Use Data in Content Creation
    Did you serve more customers last year than the average number of attendees at a Red Sox game? Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Demonstrate Change.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 21, 2009
    [Customer] How to bring your B2B marketing into the real world.
    He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Customer] Top Tips For Driving Marketing And Sales Alignment
    So here are 5 actions Marketing can take to address all these obstacles to a successful relationship: Marketing needs to make Sales the customer. Marketing needs to spend time in the field speaking to customers, listening to sales presentations and watching demos. What is the biggest issue facing Marketers today? Right Now!&#.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Sales Trends Of 2012 And Beyond
    Hidden Cycles – Customers are more self sufficient than ever and may choose to engage with sales much later in the buying cycle where they are assisted remotely to make their decision. Content Disruption – Customers and prospects are consuming content in all sorts of formats from info-graphics to videos and white papers. and 5.1%
  • EB2BLEADS  |  FRIDAY, APRIL 20, 2012
    [Customer] How Do You Qualify Leads Generated By B2B Marketing Online
    If a prospect visited a typical B2B website , I would bet that company would have no way of knowing if they would ever become a customer, or even who they were. As well as using forms to unlock content, you can also use forms to do surveys to research a new market or understand the needs of current customers in greater details.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 21, 2012
    [Customer] Pros and Cons of Outsourcing Your Marketing
    You may have less ability to react immediately – now more than ever, marketing has to be agile and flexible, changing gears as technology and customer needs change. Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Please comment below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Customer] Fuel Your Online Marketing Machine with Dynamic Content
    Write about what you do and include keywords and phrases that will attract new customers and prospects. Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  Here are some ideas: Blog posts. Press releases.
  • CONTENT MARKETING FOR BI  |  MONDAY, JANUARY 11, 2010
    [Customer] Content Relevance Boosts B2B Vendor Success
    The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales. I came across some research done by IDG spread across two different posts that was pretty interesting. IDG noted there has been a 60% increase in content assets over the past five years.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Customer] Best of ClickDocuments "Connect the Docs" Blog in 2010
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Customer. A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. Community.
  • SAZBEAN  |  FRIDAY, JUNE 4, 2010
    [Customer] Use Social Media or Don’t – But Commit if You Are
    What social media will do is teach you more about what your customers want. It’ll tell your story and the story of your customers. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. Dave Murray – I Don’t Care if You Don’t Get It. Listen. Engage.
  • B2B MEMES  |  THURSDAY, MAY 13, 2010
    [Customer] This Might Be Big: IDG Enters Content Marketing
    It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Here’s how.”.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
    Customize Creative By Funnel Stage. Once you find out where your audience is in the funnel—the top, the middle, the bottom—then customize the creative that those prospects are shown when they are retargeted. One presentation about retargeting strategies was our favorite! Align Goals, Strategies, and Metrics. Optimize Creative.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
    Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 3, 2012
    [Customer] Email Tip Your Prospects Will Love - Guaranteed!
    When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Customer] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. They need to leave their ego at the door and start becoming more customer-focused. This means taking the time to identify all the roles on your customer’s buying team.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Customer] Pirates, Train Wrecks, and Marketing Automation
    This one starts with our hero, a young prince, accidentally uncovering a box containing a map of the marketing technology landscape, showing where B2B marketing automation fits among other types of customer management systems. Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Customer] 7 Ways to Integrate Search Engine and Social Media Marketing
    Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Solving the Same Problem.
  • VIDYARD  |  THURSDAY, NOVEMBER 14, 2013
    [Customer] Say Hello to Video in Salesforce!
    From CRM to Salesforce Chatter, now you can use video to connect with prospects, partners, coworkers and customers all from directly within the Salesforce interface. Install Vidyard for Salesforce today and see how the right tools can help you turn viewers into customers. Track exactly how your viewers interact with your content, and.
  • INBLURBS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] Inbound Marketing the Easy Solution to get endless Business Leads
    Research data below shows this: • On Facebook alone, 69% of small businesses reported receiving customer recommendations through the site (University of Maryland School of Business). To be visible on Facebook and LinkedIn increases your chances massively to get a steady stream of high quality business leads and revenue. Tweet this on Twitter!
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 5, 2010
    [Customer] Friday E-book Download: Gear Up for Success from Tilton, et al
    Identifying your ideal customer. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1. Creating content that attracts, engages, and nurtures.
  • BUYEROLOGY  |  SUNDAY, NOVEMBER 28, 2010
    [Customer] How Social Media is Transforming the B2B Buying Experience
    Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  
  • THE POINT  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] Report: B2B Blogging Trends in 2011
    The more subscribers you generate, the more your blog becomes a way to nurture and cultivate potential customers. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Customer] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Customer] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value? Definitely!
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 29, 2010
    [Customer] B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
    Thus, sending a message to those buyers meant either PR or advertising campaigns aimed at welding or whatever targeted magazines delivered the right set of customers. and in our book, Get Content Get Customers. As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 2, 2013
    [Customer] Quick & Savvy Competitive Analysis – Where to Start
    Know your customers and potential customers. Know specifically what type of customer needs your product or service. If your pricing is too high, you could be losing customers; too low, and you’re leaving revenue on the table. 'What exactly is a competitive analysis? Do you really need to do this? Read our blog post here.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Customer] The Appeal of B2B Social Networks
    Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Customer] 5 Amazing Foursquare Stats [Infographic]
    Marketing to Reach Your Customers First.". Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share.
  • INSIGHTIQ BLOG  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Your Content is Saying About You
    If you are using "content" to disguise an outright sales pitch, your potential customers are going to figure out your game. 'As a B2B marketer, I take content development pretty seriously. After all, it''s what allows me to populate our blog and execute on our mutlichannel campaigns. But my love of content goes further than that.
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Customer] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    In fact, the Department of Defense is looking to build an Android-based battlefield network to support custom built applications that can be used by soldiers on the battlefield. Back in 2010, the U.S. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. Discuss Distribution. It should be.
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