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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] SEO and Content: Can SEO drive “viral?”
    This pattern requires three types of content: Hygiene content that takes care of everyday customer needs and is the most likely target for search engine traffic. This pattern requires three types of content: - Hygiene content that takes care of everyday customer needs and is the most likely target for search engine traffic. -
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 25, 2015
    [Customer] 4 Strategies to Help Maintain Lead Quality in Your Database
    None of these people will ever become customers yet they will take up as much, if not more space in your database doing absolutely nothing for you, and that might be more of a problem than you think. If you build it, they will come. And boy did they! Sadly, though, few people will tell you that not all of those leads are quality.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Both of these answers accounted for a dramatically higher percentage of responses, leagues ahead of other options like, “understanding ROI,” “sales and marketing alignment,” and “reducing cost of customer acquisition.”. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? Email. 34.8%
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In this way, businesses can use beacons to pinpoint users with great accuracy and send them customized offers. If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. Moreover, it’s only available on the Facebook app for iPhone.
  • VIEWPOINT  |  TUESDAY, MARCH 25, 2014
    [Customer] And People In Hell Also Want Ice Water
    He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. That stopped him. Maybe more so. I was wrong.
  • HALEY MARKETING  |  TUESDAY, MARCH 8, 2016
    [Customer] What the Heck IS That?!
    These certificates provide less assurance to customers. This certificate provides the highest level of assurance to your customers. But, it provides maximum assurance to customers by making the address bar of the customer's browser turn green when they visit your site. Do you get a knot in the pit of your stomach? Cheers!
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] How Business Blogs Can Use reddit for Creative Content Strategy
    Related Stories Evolving From #SoLoMo to Customer Experience Marketing What to Pin on Pinterest? When businesses embark on a blogging journey, there are many roadblocks that occur, such as: writers block! We can achieve business goals with blogging!” 10 Ideas for Businesses All the Instagram Stats You Need to Know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Customer] Universities are out to prove the ROI of social media
    It is an essential strategy for connecting with, and nurturing, its “customers.” The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. Tweet.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] First Inbound Marketing.Now Inbound Selling?
    Unless you are a HubSpot lead or customer, in which case you are plenty familiar. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. More to come very soon on this topic
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Enterprise Selling is Live Today!
    Full disclosure: This email contains affiliate links and Find New Customers may receive compensation for anyone that signs up. Enterprise Selling goes live today! If you’ve enjoyed those great free videos by Mike Shultz, and want to learn from the best in the business, you can finally sign up today here: Mike Schultz.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Customer] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Customer] 5 Tips for Developing Strong Buyer Personas (via )
    Note: Find New Customers has partnered with the Buyer Persona Institute to create a series of free training videos. Updated with recent news. B2B Lead Generation | 5 Tips for Developing Strong Buyer Personas Buyer Personas are the foundation of great B2B marketing. Stay tuned.) Filed under: Demand Generation. Demand Generation
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Customer] Forrester find most companies still have small interactive marketing departments
    Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments. Amen, Forrester!
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Customer] Social Media Marketing: Top 100 Influencers and Brands
    Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. The evolution of technology has allowed social media to evolve in parallel.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Customer] Blog More To Sell More
    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. You just have to take ownership and find a way to connect with your customer on their terms. A blog post that addresses deeper customer issues and information. You are in charge of your destiny.
  • KEO MARKETING  |  TUESDAY, JULY 19, 2016
    [Customer] Key Traits of a Great Website Design Company
    Your website design company should be very aware of this and be on your side of the table building a site that compels customers to connect with you in a meaningful manner. As internet technology continues to advance, website design companies need to stay on top of techniques that keep visitors coming to the site. ” WebsiteDevelopment
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Customer] What will replace Facebook? Six considerations
    To remain relevant, Facebook will certainly build a war chest to continue to buy platforms that are siphoning off customers and ad dollars. To remain relevant, Facebook will certainly build a war chest to continue to buy platforms that are siphoning off customers and ad dollars. ” It’s a natural question. Instagram.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer] 5 Essential Disciplines For The B2B Marketing Professional
    Some ticketing sites, such as Eventbrite, will give you a custom URL with the promo code added so when a user clicks, they are taken to the registration form that already has the promo code filled in. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. or Bit.ly
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [Customer] A Down Year for Notre Dame
    By the way, the company site is now Find New Customers. Notre Dame is normally expected to win 8 or 9 games in a 12 game season. Every game is on national TV and they have more Heisman trophy winners than any other school. But this year was way down as they finished the year at 4-8. My freshman year Joe Montana was our quarterback.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Customer] Content and Commerce: A Study of Buyer Mindsets
    While plenty of seminars, professionals, and books will tell you there are “five steps to success” or best practices, in the end, knowing your customer’s buying mindset will […]. Author information. Justice Mitchell. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Content Marketin
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Customer] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Regardless of where the idea originates from, we are all trying to develop content that answers customer questions and gives them the information they need to make an informed purchase. After all, they’re the ones speaking to prospects and existing customers on a daily basis. Broken and/or flawed processes (42 percent). Access to Data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Customer] 3 Enterprise Lessons Learned From MME16
    Specifically, having the ability to pull and push data to and from disparate sets of data to Eloqua to personalize, segment, and report effectively was of significant importance in getting a complete view of his customer or prospect interaction. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • SALES ENGINE  |  FRIDAY, DECEMBER 11, 2015
    [Customer] 5 easy steps to building ongoing thought-leadership content
    A good place to start is by interviewing your current customers and find out why they bought from you in the first place. Also realize that prospective customers won’t necessarily be ready to buy when you publish the blog, but over time they’ll demonstrate expertise and be waiting for your buyer when they’re conducting research.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Customer] Marketing Illuminators Discuss The Future of Marketing
    Customer Lifecycle and Communication. In the past, there has been a lot of talk about lead generation and top of the funnel , but as marketing continues to be a change agent for the organization, attention must be paid to the entire customer lifecycle from initial interest all of the way to retention and upsell. This needs to change.
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [Customer] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    Find out what would make your customers and prospects more productive. Is there a dashboard or other view that would simplify a process for your customer? As B2B marketers, consider what device your customers are primarily using for business connectivity. reasing brand engagement. Most likely, the answer is yes. Thanks!
  • DISCOVERORG  |  WEDNESDAY, DECEMBER 21, 2016
    [Customer] Introducing the Glossary for Sales and Marketing Tech
    In fact, staying on top of the latest trends and thought leadership in the sales and marketing space not only benefits our internal teams but helps us support our customers. If you’re in sales or marketing, it’s likely you’ve come across a new SaaS platform or startup in the past 6 months that begs your attention.
  • MARKETING ACTION  |  TUESDAY, JUNE 4, 2013
    [Customer] Salesforce Buys Exact Target. Who Benefits?
    However, it is very clear that this acquisition is aimed purely at the financial markets as Salesforce tries to bulk up against the likes of Oracle and Workday, and does nothing at all for Salesforce’s customers. We are now powering over 1 billion marketing touch points every month on behalf of our 1,500+ customers, with no slowdown in sight.
  • WRITTENT  |  FRIDAY, MAY 10, 2013
    [Customer] Twitter Strategy, Promoting Events with Visuals + Podcasting Tips!
    HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. Those channels may be mentions of you perosnally, your company, leads’ and customers’ talks about you, competitors, thought leaders and news. Share your comments below.
  • JUNTA 42  |  MONDAY, SEPTEMBER 14, 2009
    [Customer] Six Steps to Content Marketing Execution Success
    What is the intersection between your expertise and the informational needs of your audience (your customers)? Use Twitter Search , Google Alerts and other social media tools to listen to what your customers are struggling with.  "  "We should do a custom magazine." Attitude. Approach. Goals. Strategy.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 30, 2011
    [Customer] The Strange Tale of the Norden Bombsight – a TED talk with Malcolm Gladwell
    Jeff Ogden , the Fearless Competitor, is the President of Find New Customers , the company who makes B2B demand generation simple. Sundays are for learning here at Fearless Competitor, and there’s no better place for learning than TED Talks. Besides, I always love it when people debunk our assumptions. Or did it? Norden Bombsight.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] The 7 Second Website Test for B2B Marketers
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers at (516) 495-9350 or by emailing sales at findnewcustomers.com.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Customer] 15 Examples of Great Mobile Website Design
    Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers -- and they delivered. This is a great technique to lead potential customers in the right direction. or not. 15 Examples of Great Mobile Websites.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Customer] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    At Triblio, I determined through trial and error – along with feedback from customers, prospects, and partners – that “account-based marketing for the web” was the best messaging for us. For example, even when I led teams of 40-50 people, it was in a specific area like CRM or ecommerce focused on a specific customer size. ” 2.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Customer] Sales Leadership: Gaining Insight & Accountability
    Also many organizations never gain real insights from their customers or even help from their customers. This type of board consists of current customers that generally meet in a formal basis a minimum of three times a year. Sales Leadership: Gaining Insight and Accountability. Let’s first explore a Client Advisory Board.
  • OPENTOPIC  |  TUESDAY, MARCH 15, 2016
    [Customer] Tips to Measure Digital Marketing ROI
    Opentopic blog >> schubertb2b.com Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also gives you the opportunity to measure the effectiveness of your efforts.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Getting Customer Service Beyond 140 Characters (The Social Times). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Jim’s Marketing Blog).
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Customer] How Interactive Marketing Can Increase Website Conversions
    Good marketers know that getting customers to do something is the first step to building a solid relationship, but the days of the basic, bottom-of-the-page call to action are probably a thing of the past. For example, in one ad, Wendy’s allowed customers to scroll through GIFs of cheeseburger ingredients to build their own perfect burger.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] The #1 Step To Take To Create B2B Marketing Goals
    Getting to know your company''s position in the market place begins with understanding a few things: Unique value proposition - How does your company offer a unique value to customers? Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? They lack direction. Your Business Goals.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Customer] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? Giving the backstory of how the company was founded gives readers insight into the founders' motivations, and also presents it in a way that shows the reader what value SEOmoz brings to the table for their customers. Companies are not people. Here's how. Speak.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Customer] This One Thing Has Become The New SEO Reputation Management Secret This Year
    Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Customer] Why Your Best Salespeople Will Love Predictive Marketing
    and make them the focal point for customers during the purchase process. These salespeople strive to understand the politics of customer decision-making; they strategize about their leads and how the products or services they’re selling will better their prospects' organizations. Modesty. Conscientiousness. Achievement Orientation.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Customer] Why SEO is just the start for digital marketing
    Customers pay the bills. More specifically, profitable customer engagements pay the bills. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Create Comfort.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. I told you this was fun.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Customer] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. It was everywhere.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Customer] Writing Web Content that Gets Results: Questions
    How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Content marketing is a buzz word not just because marketing people like new buzzes.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Customer] Why You're Struggling to Measure the Value of Social Media
    Most customers discover companies through social media, then take some time to get to know their products or services -- subscribing to emails or returning again through another channel. Is social media working to bring in customers? Think about it. That’s not how it typically works, right? What are my best channels? link].
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] 6 Handy Tools to Monitor Social Media Success
    The web-based application helps you understand how you’re performing on various social media networks, and how you can increase online influence and better connect with customers. You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Customer] Social Media & Your Business: Choosing the Best Platform
    With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service. Encourages dialogue and depth with a customer base. Focuses on dialogue creation and starting conversations with customers. Getting Started. Facebook. Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2016
    [Customer] The Future Will Bring More Cross Channel Marketing Opportunities
    Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. Read the full story on Mobile Marketing Watch.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Customer] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Whether you are addressing customer pain points or building content around specific questions customers are asking, you need to be sure your content speaks to your audience – instead of just throwing ideas at a wall to see what sticks. Client & Customer Feedback. But that’s also the beauty of it. Final Thoughts.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Customer] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    According to Heinz, “This requires aligning not behind just lead generation or even mere sales pipeline contribution, but measured marketing impact on closed business and customer lifetime value.” The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Customer] 5 Keys to Revenue-Boosting Demand Generation
    When a customer walks into a brick-and-mortar storefront, a good sales person immediately notices all the non-verbal signals – the mood, personality type, and body language of the customer. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ But demand generation is complicated. Nurture Leads.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Customer] 4 Ways to Market Your Business
    Excellent, because we have a list of out-of-the-box ideas that will attract new customers and help to build buzz around your brand. These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. Are you in a marketing rut?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Customer] How Do I Grow My Database Responsibly with Third-Party Data?
    You have a profile of the ideal customer you’d like to target. Buying lists allows you to target people who are likely to buy, because they’re similar to customers you’ve already won and satisfied. You want to use that customer data in multiple ways. and “How do we ensure that we’re selecting a reputable vendor?”. Use a U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Customer] The best digital business idea that just never worked
    Brian Vickery I’ve mentioned just getting a custom QR code for the phone that folks could scan – but it would be so foreign to most people. A paperless society? Not if the recent SXSW conference was any indicator. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Customer] Five ways to help your product market itself online
    Content is the fuel that powers the Internet and in an ideal world, your product would actually create content of interest your customers want to share. Make sure that messages are useful and the total number of notifications is appropriate to the level of activity and investment the customer has made in your product each day/week.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Customer] Are Community Forums Good for Manufacturers and Industrial Companies?
    Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. By listening carefully they can get a much closer understanding of their customers, how they use and feel about their industrial products. What about good ol’ community forums? See chart).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] The Best In Energy Content Marketing
    This help us demonstrate what best practice content marketing looks like in real life and helps our customers to really see what is possible. But it always helps to see who the real competition is when it comes to the battle for customer attention. And then showcasing brands and sites that act as examples of great content marketing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] How to Satisfy Every Stakeholder In Your Next Website Redesign
    Well, it helps to know what''s behind each person''s perspective, and to keep the customer experience at the center of all decisions. The Customer. For a customer, the primary role of a website is a functional one. How to Satisfy That: Examine your analytics to see the most common pages viewed by customers prior to converting.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Customer] Big Best Buy Blunder: $200 Gift Cards for $15
    In the end, because so many different products were affected, the company decided to cancel the sales and refund customer money. How can you pit your current bottom line against the happiness of your customers? Best Buy owes Amazon a lot of gratitude right about now. Whoops. Surely the company has to honor the purchase, right?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Customer] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. When weighing the value of an event, ask yourself these questions: Are my current and potential customers likely to be there too? Sign Up. ©
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Customer] How Many Touchpoints Are in a Typical Campaign?
    Every opportunity you give your customer to interact with your content is a touchpoint. Touchpoints are chances to engage your customer. CTA at the end of the white paper asking the customer to call or email for more information about a product or service. Those are five opportunities to engage your customer. White paper.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? Brands with both a physical and digital presence make almost 30% more in revenue. Simple: a consumer-wide shift in shopping habits. particularly in emerging markets ?
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Customer] How to Create a Facebook Page Vanity URL
    The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Want to learn how your customers use Facebook? If you don't already have a Facebook page or your business, go create one. Don't hesitate - you want to ensure that you get your business name before someone else does.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Customer] How Your Startup Can Overcome Content Marketing Challenges
    If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. Starting a content marketing program from scratch is right up there on the list.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Everything You Need to Know to Dominate Local Search
    If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future. Ask customers to post about their great experiences with you.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Are You Making These 5 Common Content Marketing Mistakes?
    To create content that’s valuable, you need to know what your prospects and customers care about. You can get started by creating a list of the traits your very best customers and ideal buyers have. They got smart and started answering questions via their blog that customers and potential buyers had. Wait, what?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Customer] Small team? Think Big! 5 Strategies for Small Businesses
    Engage your customers in conversations, rather than simply spraying the market indiscriminately with your message. Once you’ve got tools and the skills to use them, you can rely on your customer engagement data for insights that drive the decision-making process. How do you compete? INNOVATION : Big budgets can stifle creativity.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Customer] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images. 1) Canva. Google Review Count: 366. 2) Creately.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Customer] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Caveat: For the above exercise I did not include margins or customer expenses when calculating ASV. But in reality, social media contributes much more: branding, SEO, customer service, lead nurturing, and relationship building. I’m a former Media Director at an ad agency. To go further, do you calculate the ROI of networking? Sales: 7.
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Customer] How to use your buyer personas to build your 2017 search marketing budget
    According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. If you have a love/hate relationship with buyer personas, you’re not alone. Brands & Marketers
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Customer] How To Nurture Your Leads For Maximum Conversion Rate
    ” Well, that is true to some extent… Sitting comfortably on the content throne is however, almost pointless if you don’t convert your hard-earned website visitors into paying customers! It’s not unusual to hear, “Content is king.” Absorbing content is just one facet of the buyer journey.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] First-party data is gold, but it needs to be mined – Opentopic
    Part of the challenge: With data growing at such an exponential rate, many marketers struggle to sift through the attributes that can inform their next customer interaction. By Bridget Bidlack, Modified by Opentopic Every organization has first-party data — and first-party data is every organization’s golden goose.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Are CMOs Poised To Take Over Technology Purchasing?
    Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” Not only will they be juggling new ways of reaching customers, new data streams, social media, wearables, mobile access and more.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Customer] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    Why do you sell to this kind of customer but not that kind of customer? They are masterfully addressing multiple audiences at the same time -- Wall Street , Apple’s employees, and customers. They’re all interesting enough. but you know what was even better? The videos Apple made to go with those products. They were about Apple.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Customer] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. A buyer persona is a semi-fictional representation of your ideal customer based on real data and some educated speculations about customer demographics, behavior patterns, motivations, and goals. Woohoo!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Customer] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Email and CRM are two big customer-facing systems: you get absolutely no prize for knowing that your Web site is the third. (Ok, A truly complete customer-facing solution would encompass Web content management as well. I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer] How To Increase Your Click-Through Rate
    Then, customize your CTAs for your audience (you could even utilize your database segmentations here!). When people click on an offer, have them give up some personal information so you can continue to customize the experience. After you boost your CTR, you will push more people into the purchase funnel and get more sales.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Customer] Why Your Content Will Never Be Good Enough
    When you minimize the negative implications your customers see, you send the message you are not listening to them. Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. How Your Content was Trumped Content quality is relative.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Customer] Why Are Lottery Winners So Unhappy?
    Jeff Ogden is the President of Find New Customers and wants to deliver happiness to salespeople everywhere – quality sales leads. Life Lessons From Sad Lotto Winners - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 Jenn LImare unhappy? with actual goal, Happiness.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Customer] B2B Marketers still struggle with lead nurturing
    It’s all about staying in touch with prospects, to deepen the relationship and increase the chance of converting them to customers. I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 3, 2012
    [Customer] 5 Marketing Tips That We Could Learn from Celebrities
    By truly understanding your customer’s pain points you become a “trusted” adviser. Keep in mind that customers and sales leads can tell when you aren’t passionate about what you do. 3) Communicate in the Language of Your Audience – If your customers have no idea what you’re saying, your message becomes lost.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Customer] Lead Liaison’s Record Year Fuels Expansion
    Their solution helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox. According to the VP of Customer Success, Alan Page, revenue and earnings exceeded management’s forecast for 2016. “We About Lead Liaison. Press Releases
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] Pipeline Marketing: A Conversation With Our Partners
    Alignment for marketing around the pipeline is fantastic, but it will fail without being rooted in the customer. Our customers have been more successful, and in turn so has our business. We’ve gone so far as to merge our marketing and sales departments under a single Revenue Team , and encourage our customers to do the same.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Customer] How B2B Marketers Are Preparing for the Future of Content [Interview]
    One way that smart B2B teams are evolving is by adopting a content personalization technology platform that enables a customer-centric experience while capturing content analytics and insights, all of which can be used in multiple ways to deliver on ROI depending on your use case.”. Why are consumers feeling inundated by bad advertising?
  • READYPULSE  |  FRIDAY, APRIL 29, 2016
    [Customer] Top 7 Ways to Market Using the Psychology of Influence
    These seven principles will give enhance your ability to get others, including your customers, to say “yes.”. These factors all lead to likeability and a mutual understanding that you’re on the same page as your customers. Use social proof to ease the mind of worried customers. The power of influence is everywhere. Likeability.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Customer] 5 Takeaways from Search Marketing Expo Advanced 2014
    Slice and dice your data a different ways to tell different stories about your customer base. What you assume about your customers may not always be correct, so it’s important to analyze your data to form “personas” for your customers. Embrace Mobile. Whether you’re ready or not, mobile is here.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] How to Make Your Blog Posts SEO-Friendly [Checklist]
    If you''re a HubSpot customer, you''ll receive these reminders right in your post dashboard -- just select the SEO View. If you''re not a customer, you can use this checklist as a reminder as you blog. All content created on HubSpot''s platform is automatically responsive , so HubSpot customers can breathe easy. b) Body. c) URL.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] 7 Habits of Remarkably Charismatic Marketers
    People like to be around positive people, so all of your messaging should have a positive angle to it -- from your email copy, to your social media updates, to the way you treat your customers. They differentiate themselves by really caring about their customers. Oh, and most importantly, give some serious customer love !
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Customer] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Jean explained many companies are developing their target audience persona based on one single real customer, or create too many personas that overlap with each other, or make the mistake of only focusing on C-level decision makers. Their strategies were not centered on selling, necessarily, but on helping and supporting their customer.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Customer] Brand Publishing in Action: Spotlight on Lincoln Electric
    Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. What is Brand Publishing? It’s no secret that the way people buy has fundamentally changed. Manufacturers as Brand Publishers. Manufacturing
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 10, 2015
    [Customer] The most important part of online video happens before you turn the camera on.
    If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. This is an important part of planning. Like this post?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Customer] 7 Modern Marketing Experience Takeaways
    Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Customer] Omnichannel: A Fancy Word for Increasing Product Discoverability
    No, this year, attracting and converting customers will be the biggest challenge, especially for brands who have not embraced the omnichannel trend. For retailers, this means that a potential new customer wanting to purchase, say, a dress, has a lot of distractions in her way before she lands on your site. The Rise of Omnichannel.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] Seth Godin Says Google Has Officially Jumped the Shark
    Customers vs. Investors. To satisfy Wall Street, Godin says, companies hire a new kind of employee -- the kind who can and will do whatever it takes to keep making those profit numbers go “up and to the right,” even if it means doing things that are bad for customers and run counter to the company’s core values. And investors win.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Customer] 3 Features Content Marketing Technology Needs to Provide
    This will make it impossible for marketing teams to work together in a way that supports timely and relevant experiences for their customers and prospects. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. Editorial Calendar. Analytics.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Why Relevant Content Is Not Enough
    I have run across so many B2B marketing teams who define nurturing as timed drip campaigns or who are still batching and blasting their customers with one-off, tactical campaigns. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% What’s happening?
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