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  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] The Mi6 Tweekly: Week of October 4, 2010
    Customer Reference Program Series: Do you agree with Malcolm @Gladwell? How do you know if your customers are on twitter? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Customer] Website Actionable Intelligence and Goal Acquisitions
    Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Custom Dashboards to Maintain Focus Data has a way of giving everyone a bit of Attention Deficit Disorder (ADD), in addition to the inkblot aspect. Rinse and repeat!
  • HINGE MARKETING  |  MONDAY, JUNE 8, 2015
    [Customer] Why Brand Differentiation is Essential for Professional Services Firms to Succeed
    You might protest that the claim is true – you really do have great people who provide extraordinary customer service to your clients. When everyone claims that they provide great customer service, the best people, and a proprietary process, those things become a lot less relevant to your buyers. But is it actually important?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Customer] What Is Multi-Channel Marketing? [FAQs]
    Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, including online and offline. If you''re even a casual reader of the business blogosphere, you''ve probably heard more than once about this great big shift in how consumers buy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2011
    [Customer] Social media and the vacation #FAIL
    Leading up to last year’s trip I had to complete some intense customer projects, which seemed to multiply as departure day approached. I had to get my blogging house in order … and of course I had to start planning for the trip. know enough about integrating all this stuff to be a little dangerous. Personal time management
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] Blog Writing: 5 Tips to Break a Blogging Rut
    Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. Read other blogs.
  • SAZBEAN  |  TUESDAY, MARCH 15, 2011
    [Customer] The Dangerous Allure of Speed in Social Media
    But people (customers) are not stupid. I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic). Talk about a total waste of money.
  • SALES CHALLENGER  |  FRIDAY, AUGUST 12, 2011
    [Customer] Are Digital Sales Tools Replacing Pharma Reps?
    The recent decrease in sales jobs in certain sectors of the Pharma industry can also be attributed to the slowdown of product launches as well as feedback from customers (e.g., In the article, the author discusses how these companies have enabled doctors’ use of these digital tools (e.g., Let us know in the comments section below.
  • MEASURABLE MARKETING  |  THURSDAY, NOVEMBER 3, 2011
    [Customer] Content Marketing: 5 Tips and Tricks for a Winning Strategy
    creating and distributing content of value to your customers and prospects. The guiding principle behind content marketing is the belief that by offering relevant, meaningful content, businesses can build their brand integrity, loyalty and eventually, their customer base. product developers) and customer-facing staff can really thrive.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice. ”).
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer] B2B Lead Generation: Publisher Programs
    By working directly with publishers, you will have more opportunities to create more custom programs or integrate with overall advertising efforts. Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. ” Do you want a specific industry? Level of seniority?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Customer] How Jeff Ogden and Aplicor found each other
    And I created a website to showcase my expertise, Find New Customers. Remember, if you don’t have a strong expertise, blogs and books can bring you up to speed quickly.  My area of expertise was demand generation — the approaches businesses use to find and acquire new customers.  This is how I won the role at Aplicor.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Customer] IF you haven’t THEN you should use IFTTT for social
    Each pre-made recipe is only par baked — you can customize many of the above to your explicit needs. While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Tweet Happy New Year!
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] 3 Things Marketers Can Learn From the Media
    Customers now expect and demand brands to be everywhere. But what matters is that the disciplines and talents of marketing, public relations and social media are all working together toward the same strategies and goals, which means they’re speaking the same language to customers everywhere. News & Notes
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] 5 Steps to Humanize Your Brand
    Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette. Hire for humanization.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 18, 2013
    [Customer] The Yin and Yang of Challenger Selling
    As many of you know, we’ve analyzed tens-of-thousands of sales professionals to try and get as clear a sense into what is working to drive growth with customers—even in a more complex (and difficult) buying environment. And we concluded that there is an approach that is outperforming others—which we’ve come to call the Challenger Sales Model.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Customer] Interview: Joe Pulizzi On the State of Content Marketing
    That said, it is still an incredibly powerful tool that, when done right, propels sharing, gets found in search engines, and works as an efficient communication vehicle to both customers and prospects. It’s still a relatively new phenomenon, especially when it comes to custom content creation through that channel. Share email. Twitter.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Why Cheap Web Hosting is Bad News
    While paying $1.89 a month for hosting may sound like a good deal, in the long run, it’s going to cost you in terms of very poor customer support. Always on” customer support. Reputable hosting companies will have 24/7 customer support. MediaTemple’s “Always Available” Customer Support Tab.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Yes, you can be addicted to social media
    The flip side to social media addiction is that it can have a positive effect on your marketing strategies once you know exactly how your own customers use social sites. Guest post by {grow} community member Kaity Nakagoshi. The question is – can a person really become addicted to social media? The Science of Social. Address Your Addiction.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 31, 2012
    [Customer] How to Bring Content Strategy to Life
    It is used to provide customers with information they need in order to make a purchasing decision. Content marketing is used to describe nearly all formatting formats used to drive business. Content marketing has risen as an orphan in marketing, user experience, public relations, and other departments. Content Marketing Association). But how?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Customer] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    Lead Generation: Who knows the customer better – Marketing or Sales? Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1. Spend #2. Spend #3.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Webinar Q&A: Content is Marketing Currency - Australian Audience
    link] is the open source version that you download and host yourself and allows for much more customization than the hosted, on-demand version. The pro version allowing customized templates is $8.95 per month. We didn't have time to get to all the questions, so I'd like to do so now. audience a few months ago.   Q.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] 6 Handy Tools to Monitor Social Media Success
    The web-based application helps you understand how you’re performing on various social media networks, and how you can increase online influence and better connect with customers. You can identify key influencers or customers as they’re engaging in conversations about your company or product and communicate directly with them.
  • VIDYARD  |  FRIDAY, MAY 1, 2015
    [Customer] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
    This information should get into your marketing automation and CRM tools so you can track how different channels and content are performing and your sales team can see which marketing initiatives drove each lead to become a customer. Once the lead becomes a customer, the sales team can close the loop with the marketing team.
  • CHRIS KOCH  |  TUESDAY, FEBRUARY 11, 2014
    [Customer] Sports Analogies Suck, Right?
    The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. Sports teams are looking to change this dynamic by embracing metrics that help them quantify the value of loyal customers beyond ticket purchases – and reward those customers for their loyalty.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Customer] The Psychology of Excitement: How to Better Engage Your Audience
    When a customer gets a great price, they are more likely to share it with others. good deal sparks the “ego-expressive” response, making the customer “feel responsible for the discount.”. For example, Amazon prompts customers to share their purchases on social media. How can content marketers get people more excited? How long?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Customer] Staple Yourself to a Lead
    by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order.  As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience.  Take Yourself on the Buyers Journey.
  • ONPATH  |  FRIDAY, APRIL 26, 2013
    [Customer] Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013
    OnPath is also a certified consulting partner for Salesforce and builds custom Student Advancement Recruitment Systems for Colleges and Universities in Ottawa, Toronto, Montreal Canada Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com.
  • ONPATH  |  FRIDAY, MAY 27, 2011
    [Customer] Marketing Automation Venture Funding: Profitable or Profligate?
    Does it really cost that much to acquire a new customer? After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. It's about venture funding; which companies are getting the funding, for how long and for how much. Read more: [link
  • VIDYARD  |  SUNDAY, SEPTEMBER 15, 2013
    [Customer] Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget
    As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. After a lot of hard work and dedication from our terrific team, today we’re really excited to announce that ExactTarget customers can now download the Vidyard app in HubExchange.
  • DIGITAL VOICES  |  MONDAY, AUGUST 20, 2012
    [Customer] Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
    Amazon recently conducted a Big Data event in Boston where its web services division (AWS) shared with the community how customers are leveraging its cloud platform to process large data and calculation sets. Computing on the scale required to handle Big Data comes with a number of challenges. Store. Analyze. Share. Barriers to Entry.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Customer] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    News B2B Bloggers The Big Fat Marketing Blog Center Networks blog.clickz.com Customer Think DestinationCRMblog.com Marketing Sherpa Marketing Pilgrim blogs.Zdnet.com The Wisdom of Clouds/James Urquhart MarketingProfs Blog. And I think the attention is well deserved. Until The Blog Tree.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Customer] Are You Serving Your Prospects Nothing But Plain Vanilla?
    We are committed to providing our clients the highest level of customer service”’. This may not be the custom for law firms or accounting firms, but it’s certainly an option for other service firms. “ … we strive to perform with excellence, while providing the most comprehensive service possible”. Anyone can make those claims.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Customer] When is Email Deliverability Like a Fine Wine? [CHART]
    took a look at customers who joined us near the end of 2011 and normalized their data to show them all progressing over the same relative start time (month 1, month 2, etc.), as well as through their first year of marketing automation. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When
  • VOLACCI  |  MONDAY, MAY 20, 2013
    [Customer] Automatr Drupal Module: Marketing Automation and Drupal in Harmony
    We have added the following improvements:     My Visitors.     Alert Creation and Management.     Custom Field Creation and Management.     Report Creation and Management.     List Creation and Management.     Export Drupal Users.     Quick Links. Custom Field Creation. My Visitors. Alert Creation and Management. Report Creation.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    As you’re considering which brands to partner with (or to include in your partner ecosystem) think about their business ethics, including how they treat their employees, customers, other stakeholders, and even their competitors. It’s an opportunity to shape the way customers think about your brand. Partner with the right brands.
  • ENGAGE  |  THURSDAY, JULY 7, 2011
    [Customer] Likely Story: 5 Benefits of Being Well-Liked on Social Media
    Aside from the slight ego boost and customary high-fives doled out at organizations with true fans (as opposed to happenstance customers) there are tangible benefits to having social media friends. S o, what’s like, the benefit of being well-liked? Lots of people have said this. Disclosure: I’ve said it myself.)
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 24, 2011
    [Customer] Are You Capitalizing on LinkedIn?
    With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected? For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. Here are some highlights: 35% check their site daily. 32% check it several times a week. 81% are interacting with the site.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Customer] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. In her interview, Ms.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Customer] The 3 ingredients of business success today
    Jeff Ogden is the President of Find New Customers , a lead generation company that helps businesses find and acquire new customers. One or two won’t do the job.  It’s three or die. Marketing Automation — Good packages out there like Marketo and Eloqua. Why does this three prong approach work so well today? It works.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] 6 Traits of Highly Effective Data Analysts
    With a “big picture” outlook, they keep both the client’s goals and the end customers in mind. Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. Creativity. Curiosity. Continuous learning.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Customer] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. This is wholly unsurprising: as the last and only big independent left in its space, Unica was obvious acquisition bait. Sorry, but I don’t see a connection.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Customer] 15 Call to Action Samples for Rocking Blog Posts that Convert
    After sharing a customer success story, ask your readers to sign up for a free demo. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Always provide something of value, which could be a free consultation or a custom quote. Or Tweets without links. Learn More.
  • SAZBEAN  |  SATURDAY, JUNE 30, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of June 30, 2012
    Customer Conversations a Rising Corporate Strategy  (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of June 30, 2012… Email Marketing Sender Reputation Benchmarks and Trends  (Marketing Profs). Ways to Beef Up Your Sales Strategy  (Mashable!). News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 16, 2010
    [Customer] Add a Little Fun into your Social Media Marketing
    And if you can put a little fun into your social media marketing — maybe stop thinking of it so much as marketing and more about how you can have fun with your customers — people will be more likely to respond favorably with your brand. Sharpie supports their efforts for fun with a flickr group , Twitter , Facebook , YouTube.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] 4 Tips To Help Marketers Commit To Data Quality
    Check out our full menu of Facilitated Discussions that are available at no additional cost to Oracle Marketing Cloud Customers. With 2015 upon us, it’s time to prioritze your top initiatives for the New Year. I’m thinking a lot of people are nodding their heads. Can you easily target and segment contacts for campaigns?
  • INBOUND SALES NETWORK  |  WEDNESDAY, AUGUST 1, 2012
    [Customer] What Quality of Leads Do You Feed Your Sales People?
    Good sales people like getting customers who are in the Middle of Funnel (MOFU). This is where you can use targeted messaging around how your customers buy. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. Sharks Don’t Eat ToFu.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [Customer] 9 Marketing Words That Have Lost Their Meaning
    To another, it means increasing customer retention. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Customer] Why Your Blog Beats Your Website to Your Prospects
    Moreover, your blog becomes more important as you keep adding more and more content that is relevant to your prospective customers. Your blog has the opportunity to reach those prospective customers earlier in the process. Influence them with information well before they are ready to buy from you. We are looking for information.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Customer] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    If a particular automated marketing solution has even a slightly higher chance of turning a lead into a customer, it’s worth the slightly higher price tag. Rather than worrying about a price difference of a few hundred dollars, shift your focus to creating value: converting leads into actual customers. Marketing Automation
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Customer] Dawn of the Planet of the Smartphones
    The rise of mobile has created an infinite number of opportunities for getting customers into your business. That clickable phone number will draw more customers to your ad and quickly turns them into a quality lead. With a growing global presence of 1.75 Don’t Fight It. Embrace the change that comes with the surge of smartphones.
  • VIDYARD  |  THURSDAY, MARCH 12, 2015
    [Customer] B2B and Mobile: Why you should be Thinking of the Mobile Video Experience, too
    Whatever the reason, the proof is in the numbers: B2B customers are conducting research on mobile. Just look at these findings: A Forrester report found that 54 percent of B2B companies selling online report that their customers are using smartphones to research products. But Google’s said the word, so now it’s written in stone.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Customer] Are you doing webinars for lead gen? You should be.
    Also, make sure your sales people are sending invitations to their prospects and customers. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. understand why many companies might be hesitant about doing webinars.
  • SALES CHALLENGER  |  TUESDAY, JULY 16, 2013
    [Customer] Is Asking for Money a Deal-Breaker?
    And as we all know, working in sales inevitably involves asking customers for their business. Thus, even high-potential Challengers are likely to fail in their seller roles if they are not comfortable asking customers for money. But would Challengers not currently working in sales be comfortable asking for money? That number is 69%.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And marketing automation ensures the permission is collected, managed, and used with the customer in mind. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Here''s why.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    They are evenly split on the effectiveness of social media however. • The two biggest challenges marketers cite in content marketing are producing quality content that “engages prospects/customers” (41%) and producing enough content (20%). Content is king. But producing content is expensive. So why not give it to them?”
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] Google’s Enhanced Search Campaigns: What You Need to Know
    Google also makes it much easier to target your customers based on time of day or their location. Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. The biggest question, by far: “Enhanced”" for whom, exactly? Read
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Three Recommended Practices When Building Custom 404 Error Pages. Video Content. These videos had some incredible value, but users were hardly enticed to click on them. The result?
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Customer] The Anatomy of an Awful Marketing Email
    Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. 5) Write Disingenuously. Language like "valued customer" is, frankly, kind of overused and impersonal. No matter what the reason, a customer shouldn't be tricked into getting your emails. So what if we just.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Customer] The State of Social Marketing
    To keep the discussion fresh, we had one prep call in which McCarty told the panelists his three predictions: Local Reach / Global Impact; Hyper Personalization; Marketing to Tomorrow’s Customer. They are told that this is the great disruption – the ability to know exactly who your customers are, and build real relationships with them.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Customer] Summer Is Here—Bring on the Interns!
    As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern. Does she like engaging with customers, or does she prefer being tied to new business? Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Social Media Across the Organization
    We focus a lot on using social media for marketing and public relations (as well we should), but we should also be thinking about how to improve other functions in our organizations, such as product development, customer service, and more. You can download my slides on Social Media Across the Organization and check it out yourself.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Customer] How to Beat the S&P 500
    Customer Confidence Rocked.” Businesses need to continually measure the time it takes to turn a raw prospect into a customer, benchmark that data against peers, and apply best practices to accelerate deals. by Jim Williams | Tweet this You probably read the same headlines as me. Businesses Posting Big Losses.” Markets Sluggish.”.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Customer] Have Digital Marketing and Social Media Killed the Industrial.
    Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Not so fast! All Rights Reserved.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] 4 Storytelling Rules for Video Marketing
    It’s customer first! 2. This video is a great example of how to stay contextual because it profiles the human interest of its customers: sustainability and health consciousness. Consider white boarding, how-to’s, and customer profiles to find your format. 4. Don’t be vain. keep it contextual. Find your format.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Why Traditional Lead Qualification Filters Are No Longer Enough
    While using web and social filters to target and qualify prospects can drastically improve your market penetration, conversion rates, and overall efficiency, they also achieve a much simpler purpose: making the sales process a little less painful for salespeople and their customers. You can find her on Google + ! our rep asked. Lead Scoring.
  • BLOG MY CALLS  |  FRIDAY, APRIL 19, 2013
    [Customer] Is Email Lead Nurturing Aggressive Enough to Generate Sales?
    They say that leads are significantly more likely to convert to customers if they''re called within 5 minutes of showing interest. Which group of 500 leads would produce more customers after 3 months? would bet that 5 - 10 customers would immediately come from that group of 500 leads. If so, who''s right? The 1000 Leads Example.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Customer] 30 Brilliant Social Media Marketing Tips From 2011
    If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Think of marketing as storytelling, and think of your customers as the characters. Use social media contests as an opportunity to learn more about your customers.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Retailers Could Soon Be Liable For Damages Their Customers Incur From Data Breaches (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite).
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] Email Marketing In A Nutshell
    Email is still the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Customer] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Customers love being able to get airtime with the executives at companies they work with. Plan time for planning.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 26, 2012
    [Customer] How to Make Your B2B Content Marketing More Successful
    by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? Need more help?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Customer] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Derek shares smart ideas for helping prospects and customers find your content, so read on! We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Here are five tips for getting the most out of the experience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] 4 Steps to Re-Engage Stale Contacts
    The Series: It’s important to remember that inactive customers most likely will not click on the very first email you send, so it is wise to consider sending reactivation campaigns in a series. It is crucial to continuously employ smart reactivation tactics that prevent customers from being inactive. That is the question.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Customer] BANT is Bunk, BS and Irrelevant - per Ardath Albee
    Ardath wraps up with her top three criteria which she refers to as “Dynamic Criteria”: Need: But with the caveat that work needs to take place to define the types of need that are sweet spots for your customer. The blog is painfully honest, insightful and substantiated by facts. Buyers have changed. BANT hasn’t. ".SOME For the buyer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Ascent of the social media climbers: Klout goes mainstream
    The companies that partner with Klout are paying customers, Holsinger said. Companies have always provided different levels of service, depending on how much money a customer spends, or how recently they’ve bought something,’’ he said. think this is significant. Here is Beth’s fine article: Ascent of the social-media climbers.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Customer] The Email Strategy That Turns Browsers Into Active Online Shoppers
    Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. We suggest using 1 to 3 variations of these emails to kick-start your campaign (or run an A/B test to see which is most successful for your target customers). Sound like a missed sales opportunity? Think again. Analyze.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Customer] How To Ensure Sales And Marketing Work Together More Effectively
    Centralized Customer Information: Your marketing and sales teams should have access to up-to-date prospect information. Sales reps use direct feedback from customers and prospects. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com.
  • SYNECORE  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] What the Ivy League Says about the Future of Advertising
    Inbound over Outbound - Instead of ramming would-be customers down a linear purchase funnel, advertisers and brands will need to take a passive role, objectively nurturing prospects through what Wharton’s 2020 report calls “an iterative purchase decision journey.”. Sounds a lot like integrated digital marketing , but I digress…. Analytics.
  • MUTT GROUP  |  MONDAY, JANUARY 24, 2011
    [Customer] B2B Trends for 2011 (so far)
    Marketers are looking for new ways to engage potential customers online with an eye on content and interactivity. Lead nurturing processes stand to benefit as long as marketers maintain quality control over customer information as well as the communications these systems automatically send to those customers. GOALS. STRATEGY.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
    A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. Do you really want to be the business that is perceived as not wanting to talk to their customers?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] Everybody Writes — My Interview With Ann Handley
    Not so awesome if you just need some guidance on how not to sound like a total idiot when you craft this week’s customer mailing. Your words are your emissaries; they carry important messages to your customers. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. told her where I worked. And Why did you write it?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Dude, Cold Calling is for Losers!
    Click to download How to Find New Customers, our remarkably popular white paper. (We wrote this post for our client’s blog to create a bit of controversy. People find rants interesting. But they chickened out. They were afraid it would … Continue reading → Business relationships Demand Generation Leadership Lessons Sales 2.0
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer] How To Create Social Media Soup: A Recipe For Disaster
    Just eight ingredients, 3 hours and a quarter. That's all you need to create social media soup. Directions: Step 1: Begin with a few interns from marketing or PR. Dice up some social media sites like Facebook or Twitter or whatever they are familiar with. Divvy them among the interns to create a “presence” online for your company. Voilà!
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 7, 2011
    [Customer] The Inbound Marketing Revolution - Free Report
    and a more affordable way to generate new leads and customers. Will your business thrive, survive or keel over? The business that stops innovating is the one that flounders. There's always someone around the corner looking to take your place. or put the squeeze on your market share. an easier way. Just fast, cost-effective results.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Make your customers stick! Nothing adheres like Gorilla Glue…so glue customers to your solutions for the long run. This is your chance to show customers that you value their business. Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. Red Carpet Track (welcome).
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer] How To Protect Your B2B Marketing Budget
    Fairly or not, there is often a gap between what the marketing department thinks it is delivering and what the customer (sales) believes it is receiving. Budgets are cut for all sorts of reasons, some rational and some not. But it helps to have a strategy to reduce the impact that cut-marketing-first thinking will have on you.
  • VIDYARD  |  FRIDAY, AUGUST 8, 2014
    [Customer] How to Create a Click-Worthy Video Thumbnail Image
    This is a clickable splashscreen if I’ve ever seen one, and if youve made a killer video for your brand, you should consider going the extra mile to create a custom thumbnail image to act as its movie poster. If it’s not visually appealing, you don’t get a chance to impress your audience. But first. Do faces stand out?
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Customer] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. YouTube , blogging)           Subscribe    -    Junta42    -    Custom Content Experts    -    Get the Book
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Email Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • MEASURABLE MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Customer] User Focused Design
    Our software innovations are often invisible to the user—we improve code efficiency, make network upgrades, or implement minor design tweaks for every release cycle but I find that features like In-place Editing that improve the way our customers work every day, is the most gratifying part of being a product manager for Marqui
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 26, 2010
    [Customer] Social Media Share Buttons Cause Link Overload
    As a marketer, I’m concerned about “link overload” causing my prospects and customers to tune out. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway?
  • SALES CHALLENGER  |  MONDAY, JUNE 16, 2014
    [Customer] 5 Books All Salespeople Should Read This Summer
    And if there’s one thing that we are constantly doing as sales professionals and sales leaders, it’s learning— learning about our customers , their businesses, their marketplaces ; learning new or better skills we need to be successful in the market place. Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. *Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working.  Technology enables systems and processes. 
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