Page 116 of 261 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] 8 Ways To Use Vine To Engage With Video
    Vine is a great tool because it provides a platform to engage, educate, and inform, but much like mobile, it’s simply another exciting, native channel through which to communicate with prospects and customers. You’ve probably heard of Vine by now. Video content also can be shared via Twitter and Facebook. Show your product in action. We did!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. Imagine what your sales team could do with 23% more time! 2) You Can Customize the Content and Timing of Your Workflows. What Are Workflows, Exactly?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3.    Speed doesn’t slump. Tap into something customers care about — an issue.  B2B is a unique beast.  But the social web rewards speed disproportionately. 
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Customer] 11 Critical Elements of Effective Ecommerce Checkout Pages
    We’ve talked about how to avoid abandoned carts and how to get those customers back again. This particular example shows how to send buyers flying back to the product pages for more stuff, simply by showing how much more is needed to obtain free shipping. 8) Customer Service Contact Info. Maybe. 10) Various Payment Options.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Customer] Spring has Sprung, and So Should New Sales and Marketing Practices
    Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. What does the customer need to be successful? 4. But the season is not the only change in the air.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Marketing Trend Watch: 2014 Planning Survey
    This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Customer] 5 Steps for a Most Excellent Google Hangout
    Create custom art that can easily be shared across all the major social networks. The Lower Third is the custom banner that displays on the bottom of each individual’s webcam that lists their name and affiliate. by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. Wrong.
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Customer] Maximize The Content Marketing Impact of Your Newsletter
    But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. 1. Target three or four key topics that affect your customers and the industry (based on the newsletter content). That is obviously critical.  Think outside the newsletter.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 6, 2012
    [Customer] 10 Ways to Connect with Target Executives other than Email
    One of the clients of  the sales lead generation company  Find New Customers told us that outbound calls and emails simply are not working much at all. Ten Ways to Connect with Target Executives – without using Email. This got me to thinking about other ways to connect with prospects. Send an InMail via Linkedin (95%+ open rate).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Customer] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    The Biggest Mistake Marketers Make. A few weeks back I wrote about how the top mistake marketers make was not putting customers first. We need to speak to our customers , find out what they need, and then tell our story through them. This mistake talks about not using the customer’s own words to tell the story. Want more?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Customer] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot customers don't need to worry about it -- images uploaded to HubSpot's software are automatically compressed. HubSpot customers: To add alt text, click "Edit image."
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Customer] 7 Steps to Increase Facebook Fans
    You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. Your Facebook fan page is hopping. People really do love Zappos.
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Customer] Why Storytelling Matters: a Data-Driven Explanation
    Proclamation decided to design a tale in which their customer was the hero, based on the classic novel Monomyth by Joseph Campbell. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages.  . Image source. Why this Approach Matters. Image source.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 24, 2015
    [Customer] Generate More Leads By Literally Running with Your Prospects
    But what if you could sponsor an event that shows you care about your customers. The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. Not just pretend to care about them, but really care about them. And they will thank you.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] How Good Content can Help Improve Database Health
    Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Customer] The 4 Critical Elements of an Effective Business Website
    The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Is it easy to add meta tags and customize page URLs? It’s like planning a large event or party in your home. Graphic Design. Content.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Customer] #Pubcon 2012: Tips, Tools & Trends
    Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Customer] The Pros & Cons of 7 Popular Organizational Structures [Diagrams]
    So an organization with a functional structure would group all of the marketers together in one department, group all of the salespeople together in a separate department, and group all of the customer service people together in a third department. If you''d like to download the full resource, click here. Automatic or manual? Built-in GPS?
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Customer] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Goldimail was excited about keeping in touch with her customers and prospects. If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. But  GetResponse is. And paid for it.
  • VIEWPOINT  |  TUESDAY, MARCH 17, 2015
    [Customer] "New Sales. Simplified." A Must-Read!
    There’s a plethora of account managers and customer-service people filling sales roles, but “true sales hunters,” as Mike refers to them, are few and far between. Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. Simplified.: Great! Mike’s style is no-nonsense. My friend S.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Customer] Four Things Marketing Can Say “Yes” About in 2013
    Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January.
  • AVITAGE  |  MONDAY, JUNE 11, 2012
    [Customer] New Criteria for Video
    These are increasingly longer form videos used for e-learning, marketing, customer service and even sales. Let’s make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? And, what are the true costs?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Customer] Week in Review January 27th
    Creating calls-to-action that really engage your buyers via Continuous Customer Capture. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. This week is no exception. Here are four terrific reasons.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Customer] How to Create a QR Code in 4 Quick Steps
    Kaywa : With Kawya you can customize your design for free, and the paid version allows you to track performance. The fun part of creating QR codes is customizing the design of the codes to your brand. You're trying to convince your boss to transition away from old school print media, but old habits die hard. Find a QR Code Generator.
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Customer] PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture
    Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. CRM is good at forecasting, he said. Stay Tuned. By Dan McDade
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] The Rise of the Value Management Office (VMO)?
    And then, they post black-box ROI calculators for customers to use on the corporate website. Customized spreadsheets and reports are delivered which may or may not align with what the prospect already received from marketing and sales. However, most investments are spotty and most value programs are falling short.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Don't Try To Reinvent The Wheel
    Everyone wins, I don’t have to do something I don’t want to do, and can’t do as well, and the expert I hire gets the opportunity to create a happy long term customer. We have many customers and employees counting on us. Probably why car washes and quick oil change companies exist and thrive. We developed a better way.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement.  Rise of The Social Employee. What is a social employee?
  • CRIMSON MARKETING  |  MONDAY, APRIL 29, 2013
    [Customer] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
    He was used to his product being the main focus in their customer’s eyes. What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Ask yourself who owns this solution in your customer’s eyes. How’s Your Appetite for Vertical Marketing? We don’t have a lot of time. Uh-oh.
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Customer] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] The Techno-War in the Store
      Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers.   In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates. 
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Customer] Content Marketing eBook and Infographics
    Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Let me know!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] 18 Insightful 2012 Marketing Predictions From the Experts
    being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." We're all going to have to get better to separate the signal from the noise for our customers. Conversions increase when you can motivate positive customer buzz that's consistent, authentic, and easy to find."
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] How 15 Real Businesses Are Getting Creative With Vine for Marketing
    survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Hosting a giveaway is a tried and true promotional tactic, but giving customers an early sneak peek of the giveaway items through Vine is a pretty new one. A lot can happen in six seconds. Loving #vine ?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Customer] The Ultimate 2015 SEO Redesign Checklist
    The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. hl=en.
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Customer] 25 Compelling Reasons to Blog for Business Yesterday
    Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. It Powers Up Your Customer Acquisition. You learn how to answer all of your customers’ questions.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] [Infographic] Snackable Satisfaction: How to Create Bite-Sized Content
    So when you’re planning on where you’re going to promote and distribute your content, don’t forget the fact that the large majority of your customers are on mobile—and they want you to join them there! Author: Shanna Cook See it, scan it, share it. seconds this year from 12 seconds in 2000. Craft Your Snack Strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Customer] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Customer Lifecycle Program. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation. dotloop.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Customer] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Is it controversial? Tips: 1.)
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Customer] Why I Hate Tuesdays
    Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. It’s crazy.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Customer] Social Pro | A New Way for Staffing Firms to Use Social Media
    custom social media marketing strategy designed to reach specific business goals. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Customer] 31 Spectacular Web Design Guides, Techniques and Resources
    ” Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer] Why Only One MarTech Tool Is Needed for B2B Content Management
    How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. ” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet. similar percentage called out redundant content creation. marketing automation solutions.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Customer] Numbers Game: Putting Analytics into Perspective
    For example, a site may convert fewer visitors into subscribers, but the percentage of customers out of those conversions is higher. Although they don’t provide monetary worth in and of themselves, “Shares” and page views could translate into the establishment of a broader customer base and increased media attention. Good Question.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. After reading about improved picture quality, clarity in all positions, and advanced backlighting, the customer might start to question their decision to buy a plasma TV. Competitive Conquesting.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Customer] How to Get More Out of Your Content Promotion
    How do you get your thought leadership pieces to your audience?  To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Customer] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    LinkedIn profiles are searchable, so you want to make sure that your page comes up when a client or customer enters relevant keywords into the search bar. Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. Create Showcase Pages. Share a link.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    Salespeople today must be agile in their approach to successfully connect with the modern B2B customer of today. Having true insight into the behavior of the buyer and customizing the approach based upon their needs has become the base for successful salespeople. Engage is available in a mobile-friendly version. Product News
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 30, 2013
    [Customer] How Businesses Can Market Like Beyoncé
    By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. 1. Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. Social Media/Web 2.0
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Customer] This Week in Content Marketing: Content Marketing Predictions for 2015
    We share our top predictions for 2015, including opportunities in book publishing and print magazines, employees as part of marketing, the death of the customer journey metaphor, and demonstrating audience value to the C-suite. 2. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It’s not. 4.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Customer] Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?
    Brands use social media to engage with customers and potential customers, and consumers use social media to check out brands they’re interested in. Social media has become an important platform for online lead generation. When well planned […]. Lead Nurturing Marketing Tips marketing insight marketing programs
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Customer] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    Your website content should be tailor-made to attract your perfect customer by addressing problems, demonstrating your knowledge of how to solve them and providing useful resources. 3) Lack of understanding of how websites are created. When the time finally comes to tackle a website redesign, it's difficult to contain the excitement.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] How Twitter for Business Will Become a Serious Advantage
    Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives. Social Listening Without Intruding: If you haven’t started, now is the time to begin listening to your customers. Share your insights in the comments below.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, NOVEMBER 24, 2010
    [Customer] Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures
    give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business. The fast evolutions in the digital landscape (social media, mobile, online video, etc.) Mobile. Online video.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Customer] Is Email Marketing Dead?
    From a marketing standpoint , customers grew accustomed not only to getting responses the moment they most needed them but also to receiving messages that reflected them personally. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password. It had scale.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Customer] 4 Steps to Get Started with Integrated Digital Marketing
    They get great positive feedback from their Groupon, but notice that they don’t accumulate a lot of new repeat customers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Customer] The Next Generation Platform for Account-Based Everything is Here!
    CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Customer] Marketing Strategy: 3 steps to help optimize website user experience
    Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Tim Cook is transforming the Apple brand
    But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. While Apple is known for its revolutionary product innovations, it is their customer friendly design and services that has always been their hallmark for fame, as well.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Email Metrics that Matter: Key Data for the Holiday Season
    You can address both these concerns with one customer-friendly preference center. Letting customers pick which topics they want to hear from you about makes targeting easier – and far more accurate. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. The opt-down option.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Customer] Got a Trade Show Coming Up? How to Use Instagram While You're There
    You can even go further with your geo-tags by creating custom locations and linking to “Booth 22” or “Main Lobby” so attendees will know exactly where to find you. 3) Build Your Database. Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 4) Amplify Your Reach.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 1, 2011
    [Customer] 11 Questions to Help Evaluate Your Demand Generation Plan
    We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Find New Customers is one of few lead generation companies in New York. How to Find New Customers.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield
    Ann Handley:  Make the customer the hero of your story. think the default with lots of companies is that they start creating content and write what they know, usually themselves, which is alright except that what you really want to do is talk about your customers more. So it’s not what you do, it’s what you do for others.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Customer] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    They announced the hashtag #EDCHELP ahead of time as an official hashtag channel for all customer inquiries -- and yet, no representative seemed to have taken charge of answering any of the questions and complaints posted on Twitter. HubSpot customers: Learn how to create streams in the social monitoring tool here.). and Europe.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Customer] Are Social Employees The Future of Marketing?
    In our previous interviews, we’ve discussed the future of Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Tell us: who is Cheryl Burgess? Sounds simple, right?
  • LATTICE  |  WEDNESDAY, APRIL 13, 2016
    [Customer] Are you reaching your decision makers in real-time?
    Content that engages prospects with current customers. Using big data to identify buying signals and customize the customer experience. How real time engagement keeps customers happy and creates advocates. Companies today need to realize that buyers are in the drivers seat, and they’re driving fast! Date: April 19, 2016.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Customer] Open Research: A Framework for Social Analytics
    Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza! Wowza!
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Customer] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Creating engaging content is the best way to connect with potential customers. This particular preference can be further customized by allowing readers to opt to get emails when special offers are available, certain topics are covered or simply on a daily, weekly, or monthly basis. 3. Allow readers to control the frequency of emails.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Customer] 14 of the Best College Websites (And Why They're So Awesome)
    Unique typography is an element of great modern web design, as it helps customers immediately identify them versus their competitors. But you'll notice that right below the image, users have the option of customizing the page. Think about the average college's website for a second. Chances are, it feels a little out of date. as a city.
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 8) DON'T: Show dry numbers without context. But remember: Less is more.
  • SYNECORE  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] Email Marketing In A Nutshell
    Email is still the number one preferred means of contact by customers and the number of customers agreeing to receive special offers from companies is actually increasing. Emailing leads is the best way to turn them into customers or take casual readers and turn them into leads. It all starts with the email’s subject line.
  • JUNTA 42  |  TUESDAY, APRIL 3, 2012
    [Customer] How to Create the Apple Store Experience for Your Own Brand
    Customers and prospects can… Experience your expertise by providing them with the most compelling information about your industry. Experience your product or service by first experiencing your valuable, compelling and relevant content (in all its forms), and in the process simplifying the customer’s buying process.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. Put yourself in your customers shoes. Why is it important to be fast? hours.
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] How to Measure the ROI of Brand Marketing With Attribution
    Because we can see how first time visitors turn into leads and then go on to become opportunities and customers, based on the channels they interact with, we can accurately attribute a percentage of customer revenue to each specific marketing activity. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 2, 2012
    [Customer] Shouting Into Empty Barrels: Coping with the Decline of Associations
    Technical companies have lately been creating their own professional certifications and doing a lovely job of running up the ARPU by selling such training to customers as some kind of “value-add”. I’m not sure I’m proud of that. Invite the association to market to your customer base for a change. Ka-ching. Join the frigging things.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Timely.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2011
    [Customer] 4 Steps for Making a Fan for Life [Video]
    Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat. Check Fans’ Customer History. Customer history can also help in connecting with fans emotionally, which exactly what the Phoenix Suns did in a legacy campaign. Dig Into the Data.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 3, 2012
    [Customer] Define Goals for B2B Social Media Success
    First, their customer bases are far more limited than those of consumer brands. Existing and potential customers may be interested in hearing from a firm’s leadership or even rank and file employees. One objective for a social media program is to build brand equity. B2B marketers too often miss this crucial distinction. Not at all.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Customer] Is Social Sales About Contacts, Context, Content or Conversions?
    It is simply not enough to blindly throw content at customers all day long in the hope that they might […]. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] The Fast Food Guide to Good Cause Marketing
    In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money. The success of cause marketing hinges on customer involvement. And with good reason: Customers are generous change makers. They called it cause marketing. What is cause marketing?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Customer] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    And messaging centers around real-time feedback from customers or around current events that happen. Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers. Ideas must be developed in minutes rather than days or weeks.  Real-Time Marketing in the Dark. The Theory. Totaled it.”
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Customer] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    On the one hand, my fellow HubSpotter Evan Murphy looked at aggregate data from all our customers'' email sends and found one answer: HubSpot customers saw an average of 58.9% With the new Gmail feature, the email control goes right back where it belongs -- in the arms of your leads and customers. Is this a little neurotic?
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Customer] Online Marketing Trends for 2013
    More budgets will be allocated to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing. Typically, acquiring new customers is more expensive than retaining existing ones. Online marketing in 2012 was dominated by mobile, big brands and Google updates.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 12, 2011
    [Customer] How to Create the Perfect Homepage for Your Website
    Design it around your customers. Using an inbound marketing approach allows you to understand your customers better and build a home page that will win them over. 2. Create your home page as part of a wider inbound marketing strategy that will nurture web visitors into committed customers. This isn’t about showing off.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Customer] How to Work Faster in Excel: 6 Helpful Tips & Features
    Sparklines provide a quick and easy way to interpret trends in our data without having to invest time and effort in formatting multiple charts. 6) Arrange data using multiple Custom Sort levels. Each level of our sort can be totally customized -- with contents sorted from A to Z, or largest to smallest. or here.). Press "OK.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Customer] Are the bad guys winning?
    And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. And of course, there have been several high-profile stories about companies experiencing serious data breaches that compromise their customers. That’s right. We have GREAT. That''s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Customer] A proud American company that never understood digital
    Their services include free, unlimited storage and 100 percent customer satisfaction guarantee. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The name. The technology. The resources.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Customer] 3 Ways to Navigate the MarTech Landscape
    For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). If customer marketing and referrals are important, you may need software to drive advocacy. love it! Look at all of these new companies with interesting new offerings. Pride:   MarTech is real. ”).
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Customer] In Defense of the Funnel
    In order to manage any change, organizations must address the internal, operational process so that sales can effectively engage with customers. They find that without it, their customer acquisition and engagement strategies fail.  Needless to say this was fuel for quite a bit of conversation in the days that followed. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Customer] [Audio] 3 Big Sales Problems I See Today
    Management's failure to understand changing customer/behavior. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? You can listen to the download the interview below.
  • TERMINUS  |  FRIDAY, NOVEMBER 20, 2015
    [Customer] How a #FlipMyFunnel Account-Based Marketing Strategy Can Drive More B2B Revenue
    Increased awareness among named accounts: Once sales have identified a list of target companies Marketing can begin working to get your message in front of your customers in a every way possible. Save time and money by focusing on the potential customers that matter. Here at Terminus we live by the term #FlipMyFunnel.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Customer] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
<< 1 2 ... 114 115 116 117 118 ... 260 261 >>