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  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Customer] How to Avoid Trolls, Landmines, and Time-Sucks in Social Media
    In it they examine 9 important social media properties (Facebook, Twitter, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Reddit, and Tumblr) and evaluate each respective network’s value in terms of customer communication, brand exposure, traffic-driving ability, and SEO. And if you don’t? The winners in each quadrant?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Customer] Which Industries Love Marketing Apps the Most? [CHART]
    My wunderkind peer Jody Mooney did the  number-crunching way back in June  and determined that customers enjoy greater success in lead generation when using more apps from our AppCloud. So we decided to revisit the data and see if there is a preponderance of app adoption by industry. Click  here  to learn how.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Customer] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy! Ranking What Matters.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Customer] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    Lead Generation: Who knows the customer better – Marketing or Sales? 'Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1. Spend #2.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 27, 2013
    [Customer] Cracking the Code on LinkedIn is For Marketers Too
    This puts a lot of pressure on marketers who can only talk knowledgeably about their products and their jobs, but not necessarily about the needs and priorities of their customers. As a marketing professional, I found the responses fascinating and began thinking about how the data crosses boundaries to inform the marketing side.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Customer] Are Your Marketing and Sales Systems Broken?
    In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer.  Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  Follow @tonyzambito.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Customer] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news. 'by Amanda Batista | Tweet this The verdict on social selling is in: It works. 2) Identifying your prospects. 3) Engaging with them. They know it’s effective.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Customer] 11 Underdog Brands That Differentiated Themselves From the Competition
    Ben & Jerry’s knows their customers and how to captivate their audience. The company’s passion for beer is what keeps customers coming back. Nothing conveys that a business cares about interacting with their customers on a human-to-human basis than actually hand-writing your design. Goodbye Walkmans, hello iPod. Ta-da!
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Customer] The 3 Golden Rules of Peer-to-Peer Social Sharing
    When a prospect or customer shares your content, this is a great indicator that they are an influencer for your brand. by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. This is passive sharing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Customer] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs.  ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Tweet It’s year-end. We expect robust sales. Lift results.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 18, 2011
    [Customer] The Power of Monotony in Content Marketing
    Then prospects wonder - What if my experience as a customer with them will be like this? I bet you're thinking, no way does the idea of monotony in B2B content marketing make sense, right? Monotony is boring. Monotony is the enemy. Same, blah, blah, blah will just drive our prospects away. That's not what I'm talking about.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 1, 2013
    [Customer] How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
    and others have problems turning those leads into customers. 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint). If you''re looking to take your stock photos up a notch, we will walk you through a few quick ways to customize them in PowerPoint in this blog post. and you all seemed to dig it. FAQs].
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Customer] Why Your Company Blog is Striking Out
    Blogging is one of the most popular ways to connect with existing and prospective customers. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] 9 Reasons QR Codes are Bad for Your Brand
    10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. This will continue to drive usage down.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 1, 2012
    [Customer] 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
    Be aware of the company’s value proposition by clearly defining the unique benefit to the customer over the competition. When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. After about 900 calls, my results were disappointing — I only had one lead!
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 18, 2012
    [Customer] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
    A: Only if there are different customer segments. Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Business Marketing Association’s International Conference Was a Real Winner
    The overall theme was no matter what we do, we need to focus on our customers and their needs. We need to tear down the silos and have a common strategy, better integration and customer insights. 'I’m just back from one of the most intense 48 hours I’ve ever spent at a marketing event. What are you doing in this area?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 29, 2012
    [Customer] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
    The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Leadership was reticent. In industries like automotive, chemical manufacturing or medical devices.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Customer] How Does Your B2B Brand Reflect On Your Buyers?
    It makes me wonder if they'd always be trying to upsell me if I became their customer. 'I've been reading a lot of posts lately about making emotiional connections with B2B buyers, along with reminders not to forget their personal side. In professional mode, "personal" is a bit different. like this guy! Uh oh. Energized?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Customer] Is Social Selling in Need of Sales Enablement?
    Comments like these sum up the need for a bit of intervention: “[I] don't have the right content and approach yet to really engage with potential customers on LinkedIn to gain new prospects, thus new sales.”. The fact that only 4.9% of the 3,094 survey respondents are identified as Top Sellers is a wake-up call. Although it shouldn’t be.
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Hard Learned Lessons about Advertising and Small Business
    Advertising promises to reach new potential customers or create an image for your company in the marketplace. They have a lot of experience advertising to the same audience and know best when to reach the targeted customer. It’s more effective to dominate a time slot or customer segment. Trust but Verify. Watch your email box.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Customer] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    your blog posts, custom landing pages, and other website pages) with their networks on. Our final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Is mobile an important part of your digital marketing strategy? Is Twitter right.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 8, 2011
    [Customer] Lead Generation is NOT IT
    In the 2010 B2B Content Marketing Trends report from Marketing Profs and Junta42 they found: "Marketers report that content marketing supports multiple business goals, led by brand awareness (78%), customer retention/loyalty (69%) and lead generation (63%); the least widely employed goal for content marketing is lead management/nurturing."
  • E-STORM  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Conversion Attribution: How Do You Know What Model Is Best?
    If you can understand which channels your converting customers are coming from, you can understand exactly where to concentrate your efforts upon. 'Knowing where your conversions have come from is a pretty important aspect of any marketing improvement initiative. There are many different Conversion Attribution tools available. Google (with
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Customer] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    30 – Tracey DeMay, Marketing Manager, CenterBeam, advises making sure you’re always talking “with” not “at” your customers and meeting them where they’re at. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m sure they will for you, too.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Business Marketer’s Secrets to Content Marketing Success
    Content Marketing Playbook - 42 Ways to Connect with Customers. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. You’ve created a new white paper.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Customer] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? Giving the backstory of how the company was founded gives readers insight into the founders' motivations, and also presents it in a way that shows the reader what value SEOmoz brings to the table for their customers. Companies are not people. Here's how. Speak.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Evidence: Print Is Not Dead
    Translation: To increase the strength of your marketing, your message needs to permeate all the media channels being used by your customers. One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. Is that true though?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 1, 2010
    [Customer] The Three Rules of Content Marketing
    As publishers, we innovate to solve our customers' pain points. Successful publishing is all about the reader.your customers. On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. Chapman, Screw It, Let's Do It by Sir Richard Branson, and Why We Suck by Denis Leary.  Not maybe.
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • MARKETRI  |  MONDAY, NOVEMBER 26, 2012
    [Customer] 2013's Top Three Priorities for Accounting Marketing
    Let’s first start with a clear definition: Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract , acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing Institute ). ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 28, 2012
    [Customer] Getting your first book published: Lessons learned!
    So I blocked out another week and made a decision I have never made before or since — I was going to write, even if it meant disappointing customers. This time, I warned my customers ahead of time and I was able to put off some projects to allow enough time to properly promote the book. How did I get a book contract?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Customer] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. Consumers will crave – and expect – more customized and personalized products, services, and experiences. billion messages (!)
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, OCTOBER 20, 2013
    [Customer] No Patience for the WSJ Pay Wall
    If you have to wait four minutes and endure an interrogation just to get access, your customers begin their interaction by being annoyed and angry.  So much for the prime marketing directive -- lavish love on your paying customers.   Now maybe Rupert Murdock doesn’t care about his customers.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Customer] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Your business is like a tree, the various departments (product development, sales, marketing, operations, customer service, etc.) For example, the root system for customer service might include comprehensive training for the reps, state-of-the-art technology solutions, and a beautifully architected customer experience. Listen.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Customer] Why the Year 2013 Will Belong to Influence Marketing
    Professionals from many sectors are now turning to social media to reach their customers. Brands win over social media and rely more and more on their customer service. To ensure their leadership, they aim to improve their Customer Relation Management System. The beginning of Generation C’s reign. What Is Their True Value? ).
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Customer] The CEO's Guide to Listening on Twitter
    Customers Talk Re:HubSpot. It listens to all my customers (currently about 9,000 customers and something like 50,000 users) and tells me whenever any of them mention our brand! And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. How the heck do you use this thing?".
  • CONNECT THE DOCS  |  FRIDAY, NOVEMBER 12, 2010
    [Customer] How to measure ROI on creating and marketing content?
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult.
  • LOOPFUSE  |  TUESDAY, AUGUST 10, 2010
    [Customer] The Last Mile : Required Fields for JavaScript Illiterati.
    Another option would be to use a complete validation framework like JQuery that includes custom error messages, custom field hints, and format validation for phone numbers, email addresses, etc. Refining which and how much information to capture based on our percieved value of what we offer in return (whitepapers, free trials, etc.).
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Customer] A Lead: An Expression of Interest
    It’s someone you’ve just met who you hope will mature into a customer.  Injecting this notion of an “expression of interest&# gets marketing focusing on the things important to the customer, and why they will buy as opposed to a raw count of bodies.  Yet, the results are still very hit or miss.  LoopFuse ,Inc.
  • MARKETING INTERACTIONS  |  FRIDAY, NOVEMBER 13, 2009
    [Customer] Audit Your B2B Website for Engagement
    The benefit of doing this audit will help to position your web pages to generate more responsiveness from your prospects and customers. If it's not designed with your prospects and customers in mind, you lose. B2B companies say that improving their websites is a priority for 2010. That means every single page.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Customer] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Here are the six points we arrived at.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [Customer] 5 Ways to Repackage Your Best B2B Content
    This is a great format for highlighting customer quotes or industry trends. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff. Will it make their job easier?" Need Content?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Customer] 5 B2B Social Media Stats That Will Blow Your Mind
    65% of B2B Marketers Have Acquired a Customer Through LinkedIn. With the inclusion of company pages—especially with the new analytics LinkedIn provides—and LinkedIn Groups, there’s nothing stopping B2B social media marketers from connecting with customers in this enormous social space. Google+ Grew 33% from June 2012 to May 2013.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. you turn your customers into company/brand ambassadors. Expect more now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Customer] The Purchasing Department: The Next Frontier for Social Media?
    That is certainly where the low-hanging fruit appears to be and there is an urgent need to respond to customer demands and communication preferences. Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. That is not always practical. 2) Supply chain monitoring. 3) Demand sensing.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Customer] 6 Ways To Win As A B2B Social Media Turtle
    Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Comment.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Customer] How to Create Exciting Content for a Boring Industry
    These videos feature real GTM customers rather than just “talking heads.”. Instead, the benefits the software provides—better meeting dynamics, face-to-face interactions, happy customers—are at the heart of these 1-minute stories. on how your product improves lives and, if possible, let your customers do the talking. Agreed!
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Customer] 7 reasons why social media success has nothing to do with social media
    You have to tweet ideas for solving customers’ problems. This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. Here are some examples: Most C-level executives are not in social media—they’re in search.
  • FATHOM  |  MONDAY, OCTOBER 7, 2013
    [Customer] If All Content is the Same, Will Anyone Read it?
    Any site can create custom product descriptions, but there has to be content that only your brand can create. Custom product offerings. Use it as an opportunity to be creative and have some fun with your company and your customers. 'If a tree falls in the woods, does it make a sound? But, what is it really? What does that mean?
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] From Idea to Sale: Introducing a New Product
    Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Ideas can come from anywhere – employees, current customers, competitors or market research. 'Releasing new products can be crucial to your business growth and market competitiveness. Feasibility. Is it worth the investment?
  • SALES CHALLENGER  |  SATURDAY, JUNE 29, 2013
    [Customer] Should You Videotape Coaching Sessions?
    This is a guest post by Gauri Subramani of the CEB Customer Contact Council, our sister program for call center and customer service functions. 'Videotaping to enhance learning is a familiar idea; teachers are often encouraged to record and evaluate their lessons in order to identify opportunities for growth. Share your thoughts below!
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 8, 2009
    [Customer] Is your marketing barking up all the right trees?
    Scour your customer base for the one or two rare examples of a company that does not fit your typical profile. Look for ways your product or service could be renamed or repositioned to appeal to an entirely different group of customers. Each night at bedtime, I work on a crossword puzzle. Yet I was stumped.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 11, 2012
    [Customer] A Comparative Analysis of Sales Intelligence and the Assemly Line
    The average sales rep spends more than half of their day (4-5 work hours) researching customers and prospects. The assembly line has been a manufacturing process in the making for hundreds of years. An Industrial Revolution. Henry Ford’s assembly line changed all that the world knew about manufacturing in the early 20th century.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] KISS for Sales
    Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. So what’s to be done?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Customer] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. We take this same philosophy when working with our customers. As I said earlier, collaboration is a driving principle behind RPM.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Customer] A 7-Step Plan for Getting Started with Content Marketing
    Listen Every company can benefit from listening to what their customers and prospects are saying about them - and about their competition. A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home. It was positively overwhelming!
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Customer] What’s Amazon Supply Going To Do For Your Business?
    Here are our three takeaways: 1)      User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
  • MARKETING INTERACTIONS  |  THURSDAY, FEBRUARY 2, 2012
    [Customer] Marketing Cloud Computing to Non-Believer CIOs
    Ask customers with similar characteristics if they had to answer any of these questions during their buying experience and how much importance was placed on those they did have to sort through Cloud computing is a pretty big deal. It's one of the top priorities for many CIOs. Or is it? In my Inbox today was a bonanza of a resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Customer] The evolution of social media analytics
    Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? 'Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Customer] 7 Call to Action Strategies: Tips and Advice
    Here are some effective CTA strategies you can put to use right now to boost inquiries, customer data capture, and eventually, sales. Tell your customers exactly what they’ll get when they respond to your call to action. Hidden or difficult-to-find CTAs don’t benefit either you or your potential customer.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2011
    [Customer] Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18]
    Why having a custom landing page tab is critical for every Page. Why Custom Iframe Tabs in Facebook Rock! Jeff Widman of BrandGlue had a study where they did a split test ads and they drove ads to custom landing tab and another set was driving just to the wall. Custom Apps for Custom Facebook Landing Pages. Lujure.
  • BLOG MY CALLS  |  TUESDAY, JUNE 18, 2013
    [Customer] Miss Utah's Dumb Answer.Marketers Can Relate
    When a customer asks a challenging question or has a customer service concern, sometimes smart and capable people turn into complete morons. 'By this point hopefully you''ve all seen the grimace-worthy interview of Miss Utah. If you haven''t, here''s the video. WARNING: It is painful to watch. You will look away in embarassment.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Customer] How to Increase Sales with Daily and Group Deal Offerings
    Henry has a strong background in the fields of webhosting and ecommerce support as well as an extensive history of customer service best practices. Register for Henry's joint webinar with HubSpot, How to Gain Customers and Increase Sales by Running Daily and Group Deals! Increase Your Customer Base. Condition Your Customers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Customer] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  What was particularly interesting were the two channels at either end of the spending spectrum. Enter AdFocus. The right ad to the right lead, at the right time.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Customer] Grab Blog Readers’ Attention with Animated Videos
    recommend it, and I’m not an affiliate of them… just a happy customer. 'How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • VIEWPOINT  |  TUESDAY, APRIL 16, 2013
    [Customer] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    how collaboration can promote productivity and enhance the customer experience. 'The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. delivered on its promises.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] 6 Sales & Marketing Strategy Recommendations for 2012
    From the customer buying cycle and lead nurturing to sales and marketing alignment, lead quality vs. lead quantity, and effective sales processes, he consistently zeros in on root causes and identifies key actions that help close more deals and improve revenue results. Massively shift costs out of your combined Sales and Marketing engine.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] The Hipster’s Guide to Better Business
    Pretty soon, your customers are going to be saying, “I liked [your business] before it was cool!”. If you give the hipsters something to brag about, your everyday customers will come in droves. 'Everyone is an expert at mocking hipsters, but the truth is…if you can market to a hipster, you can market to anyone. Make It Personal.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Customer] 18 (of the) Best Web Analytics Guides of 2011
    Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. The measurability of the web can be a double-edged sword. Fortunately, there is help. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics.
  • THE ROI GUY  |  WEDNESDAY, JULY 18, 2012
    [Customer] Case Study: IBM PureFlex TCO Analysis
    Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size. Click here to see the tool in action.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 16, 2011
    [Customer] 4 tips to improve search marketing in technical/industrial B2Bs
    {EAV_BLOG_VER:acdc09fe8f431157} Engineers form a key buying influence within the customer/prospect organizations of many B2Bs.  And it’s probably not a surprise by now that those engineers do much of their purchase-related work on the Web. B2B Web Strategy Search Engine Marketing
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 30, 2014
    [Customer] How Amazon Web Services Is Taking Over The Cloud Industry
    With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources. The service was designed for 99.99% availability, and carries a service level agreement providing service credits if a customer’s availability falls below 99.9%. Well, thanks to Amazon Web Services (AWS), now you can!
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 22, 2009
    [Customer] B2B Lead Generation by Phone: An Interview with Michael Brown
    Customers expect in-depth content knowledge and business process skills. The effort, energy and investment you make in educating your marketers should return value to your customers and to you, not to rented callers. Frequent discussions among marketing, sales, prospects and customers. My guest today is Michael A. Brown. Cheers!
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Customer] 20 LinkedIn Groups Every Marketer Should Join
    Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! All in all, a great spot to learn how to successfully turn those contacts into customers. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group. Members: 427,420. Owner: John Horsley. Members: 99,095.
  • LEADSLOTH  |  MONDAY, FEBRUARY 15, 2010
    [Customer] B2B Marketing Events 2010
    Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? Some featured events: Silverpop B2B Marketing University.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Customer] Want to Create Innovative Content? Do These 3 Things
    As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. ” So What Do Those Terms Mean?
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Customer] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. In her interview, Ms.
  • BIZNOLOGY  |  MONDAY, JUNE 30, 2014
    [Customer] Stop putting account links in your emails
    know that many companies have already taken this step, but I have seen several emails that make this mistake recently and we just need to treat our customers better than that. 'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [Customer] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation: Who knows the customer better – Marketing or Sales? 'Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. During that planning, we had to address a paradox that exists in lead generation. Control. Results.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Customer] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Five Step Guide: Gaming Google for the Long Term
    Are they clients, customers or partners? Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on. Focus on your audience. Scoop.it Think Twylah.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Customer] Five Step Guide: Gaming Google for the Long Term
    Are they clients, customers or partners? Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. So how do you keep up with all the changes Google makes? Focus on the one thing Google is focused on. Focus on your audience. Scoop.it Think Twylah.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Customer] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    Instead of trying to be the next beer commercial, the next Geico camel, or a viral sensation like Psy, work on providing answers to the questions your potential customers are asking. Every question a customer asks can be a piece of content. You can customize your feed with different categories of news to help narrow your focus.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 27, 2014
    [Customer] 2014: How will you standout in the marketplace?
    One great example would be scheduling and sponsor an event each month at the same date/time, same locations(s) that features an industry expert covering a pertinent vertical market issue or a panel of customers discussing their company’s problems and how they solved them (HINT: using your solutions). What is Thought Leadership?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
    We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
  • BLOG MY CALLS  |  MONDAY, MAY 14, 2012
    [Customer] How to Improve Conversion Rates With Call Analytics
    If your marketing is driving phone leads, you want those leads to convert into customers. Leads are lost and conversion rates suffer when phone performance is poor. Phone leads fail to convert for one of two reasons: 1) your marketing is bringing in crummy leads, or 2) your sales reps are failing to convert the leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 9, 2011
    [Customer] Eloqua Book Review: Likeable Social Media
    One caveat I do have for this book, as un-marketing-like as it sounds – consequently, one key Kerpen-ism is to “take off your marketing cap and put on your customer cap!” – if your intent for reading this book is learning how to make social media fit into your company’s old, tried and true  marketing plan, don’t bother. Who knew? Share email.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
    'This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. However, he stops and starts thinking like a suspicious Sherlock Holmes – searching for the ‘catch’.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Customer] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.  Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. know, music to your ears, I’m sure.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Customer] 7 Online Techniques to Improve Offline Events
    Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform.
  • MUTT GROUP  |  FRIDAY, JANUARY 28, 2011
    [Customer] Where Branded Content Stalls Out
    This used to be the other way around, marketers eyes would glaze over when you brought up branded content or content marketing or what we used to call our service, custom media and custom publishing. Your goals will guide whether your audience is existing customers or your audience is prospective customers. Strategy.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Customer] B2B Sales and Marketing And What They SHOULD NOT Do Together
    With all the challenges that lay ahead with the ever changing landscape we face it should be obvious that your message library, collateral, or pitches can’t remain static and so they must be constantly evolving to stay current with the customer’s business environment and with the competitive, dynamic landscape ahead of you. NO WAY IN HELL!…
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, AUGUST 27, 2012
    [Customer] B2B Sales and Marketing And What They SHOULD NOT Do Together
    With all the challenges that lay ahead with the ever changing landscape we face it should be obvious that your message library, collateral, or pitches can’t remain static and so they must be constantly evolving to stay current with the customer’s business environment and with the competitive, dynamic landscape ahead of you. Industries. S / M.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, FEBRUARY 13, 2012
    [Customer] Three Ps of business success
    On the surface they deal with completely separate people – probably both in terms of staff and customers – yet they are both trying to get consumers to part with cash for a service. Every industry is different, but at their heart there are a few basic concepts that drive every business forward. Business
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Customer] Win a Signed Copy of “Content Rules”!
    We’ve produced an award-winning animated video , created demo videos , and captured video testimonials from customers and executives alike. by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  Really hard.  What’s missing? 
  • ENGAGE  |  SUNDAY, AUGUST 25, 2013
    [Customer] A List of Reasons to Embrace Content in Your Marketing Mix
    It''s no secret that Google wants to be known for delivering the best possible results to it''s customers when they search for answers to their questions. Think about the questions that might be keeping your customers up at night and create content that provides an authoritative answer. Your site ranking will improve. . The difference?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Customer] Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!
    With actionable holiday email tips and helpful resources like an automatic holiday subject line generator, a planning calendar, an infographic with the Top 20 Most Effective Holiday Subject Lines , plus special holiday promotions (including custom holiday logos, cards and other goodies), there’s a gift for everyone. All rights reserved.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Customer] Three Principles for the Future of Marketing
    How do you, as Michael said, “create communities of customer advocates and evangelists&# ? No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. You need customers that are so satisfied they simply cannot contain their surprise and excitement. Your Turn.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That sounds ominous.
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