Page 116 of 283 Previous | Next 
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Causing a customer to click the booking button typically requires connection across multiple devices at multiple points in time. Connecting with prospective travelers throughout the research process also gives brands the data to connect and re-connect to the most relevant customers during these micro-moments. Want to Know. Want to Go.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Customer] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Name to fame: Strategizing your company title
    You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) a creative platform for telling a long-term story to the world, so it is worth spending some time and effort on finding the best fit.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] Social Media Bounce Rate – Why So High?
    Related Stories How to Create and Optimize Pinterest Boards to Drive New Customers Guest Posting for Backlinks is Dead, Do This Instead with Social Media The Pyramid of Influence on Social Media. Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Customer] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Marketers send more emails so they can boost the opportunity for engagement with potential customers. But there’s more to personalization than just merging someone’s name in an email, offering them a new piece of content based on their job title, or even customizing a web page based on their industry. Scarcity is everywhere. Company*.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Customer] 5 Myths About Copywriters You Believe
    Graphic design and  custom image creation. But being able to string together words in a way that helps businesses generate serious traffic, leads, and new customers? Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a  $118 billion industry , and it’s growing each year. Image source.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Customer] How B2B Marketers Are Preparing for the Future of Content [Interview]
    One way that smart B2B teams are evolving is by adopting a content personalization technology platform that enables a customer-centric experience while capturing content analytics and insights, all of which can be used in multiple ways to deliver on ROI depending on your use case.”. Why are consumers feeling inundated by bad advertising?
  • THE ROI GUY  |  TUESDAY, DECEMBER 13, 2016
    [Customer] For 2017: Less is More with Interactive Value-Focused Content
    Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. But if you ask buyers, less is definitely more. They don’t need more content.
  • AVITAGE  |  SUNDAY, APRIL 17, 2016
    [Customer] A glaring omission in B2B selling systems
    Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough. It “shows up” as an inability to get enough first and second conversations with new prospects. This is a decades long, universal problem. It continues to get worse, despite communication and technology breakthroughs.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Customer] Case Study: Getting Results with Social Media Marketing
    The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then it was time for Twitter.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Customer] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Well, JetBlue actually gave 1,006 lucky customers the opportunity to do so. As the year comes to a close, it's the perfect time for reflection. Impressive! Bad timing, eh?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    Make sure that every link you post has some UTM codes added , and then is shortened. (If you’re a HubSpot customer, this is all built into the software.). 6) High-Quality Images. Besides being timely, you should also make sure you’ve got context on who you’re responding to -- are they a VIP customer? Social Media
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 2, 2010
    [Customer] More Ways to Connect B2B Sales Team with Social Media
    With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. Make social media an extra touch point with customers. What do B2B salespeople care about?
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Customer] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. But the majority of the leads you generate will still likely not be ready for your sales team, be ready to buy, or even be the type of customer you want to sell to.”. 3. summary: 1. Define a lead.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 15, 2015
    [Customer] Four Overlooked Success Factors in Demand Generation
    After all, the Sales team talks to customers every day, so they may understand the issues customers care about much better than Marketing does. Here are four critical factors that contribute to the success of demand generation. It’s no surprise that they all involve coordinating with Sales. Factor #3 - Educate the Sales Team.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. © 2014, VerticalResponse Blog. Halloween is nearly here and our inboxes are being haunted by some scary good emails. The Market Fresno.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] Experimentation Is The New Best Practice
    Make a goal for 2011 to determine the most effective methods to get the response you desire from your customers, not anyone else’s. Focus on where your customers spend their time, how your customers are consuming information, and what information matters to your customers. Source: Wikipedia. What do you think? Sign up.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Your Content Is Not As Good As You Think
    One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. Content Marketing
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • LEAD LIAISON  |  THURSDAY, DECEMBER 17, 2015
    [Customer] The Link Between Content and Conversions
    Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. Along with demographics from your own CRM and social data, it becomes possible to deliver a powerful and effective customer profile. Can I trust this website?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Customer] Buying Triggers and Why They Matter
    Do additional research into the market and find those who are not your customers, but fit your buyer profile to get a different perspective. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Just as in our consumer lives, B2B buyers are either in a passive or active buying cycle. It’s about the buyer-.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 15, 2012
    [Customer] Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
    Invite customer feedback afterward. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Look up registrants on LinkedIn. Take note.
  • VOLACCI  |  FRIDAY, NOVEMBER 1, 2013
    [Customer] Facebook Power Editor: Optimize Your Social Media Ad Reach
    Today we’ll be focusing on its audience targeting capabilities through the four segments available to Power Editor users: Custom Audiences, Look Alike Audiences, Saved Audiences and Partner Categories. Custom Audiences. With 1.26 That’s where Power Editor comes in. What is Power Editor? Look Alike Audiences. Saved Audiences. consumers.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. History and the above data points suggest they’re right.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Customer] The Power of Word of Mouth Marketing & How You Can Do It
    referral campaign where your audience can send new customers your way and will receive a perk in return. Word of mouth marketing is just one example of how you can increase engagement by encouraging your current customers to share your product with their friends—but there are countless other ways too! But How Do You Do It?
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Customer] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    More and more brands are introducing their own mobile apps, which customers are demonstrating they are more than happy to use. Whatever your brand’s approach might be in the coming year, remember that your focus must be on delivering a seamless, consistent customer experience. The migration to mobile has continued its steady progress.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Customer] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    Brian Carroll (MECLABS) has been talking about something he calls a Universal Lead Definition (ULD) for almost a decade. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. For whatever reason (was it beneath him?) the CEO failed to step in and act.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • THE POINT  |  MONDAY, MARCH 17, 2014
    [Customer] Give Your Next Demand Gen Campaign A Reality Check
    customer, for example. We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. You just want it out the door and off your desk. Your spouse or significant other, even.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] How Good Content can Help Improve Database Health
    Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] Why use social media? The business case.
    It’s no longer a case of you putting materials out and attracting customers. Further to this 84% use WOM recommendations, and that’s not chatting down the pub – it’s being involved in online forums and chat rooms. 2.       Customers are out there researching. It is actually something prospects and customers are calling out for.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer] 8 Free Research Reports to Guide your 2015 Marketing Plan
    Whether born out of legitimate complaints or the mutual frustration of not achieving adequate customer acquisition results, the finger-pointing can become predictable, if not childish: “These leads stink!”… “You couldn’t close a screen door in a hurricane!” The State of Marketing Automation 2014: Processes that Produce. Good luck!
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Customer] Modern Consumer Behavior in an Omni-Channel World [Infographic]
    In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. There have been plenty of predictions for the commerce industry in 2016. We learned how, when, why and where U.S.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Customer] 6 Propaganda Tactics to Empower Your Marketing
    You may have a different opinion than what a customer posted on your Facebook page. As a brand, you want to focus on experiences that bring customers coming back year after year to buy your products. money, time, commitment) out of customers you keep over the long term. Show Your Customers You Chose Them , Too. Go for it.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    This also brings into questions numerous other social situations where your activity may not drive direct sales, like expanding your follower count or resolving a customer service inquiry. In either case, the customer is retained, but your team accomplished it with a $1 interaction rather than through an expensive warranty transaction.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Customer] 10 Phenomenal Blogs in Totally Boring Industries
    The customer service software company''s blog is probably one of my favorites on this whole list. Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. Warning: The following blogs are gonna be boring. And who knows?
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Customer] Facebook Business Pages; Measuring What Matters for Success
    However, I use my own custom dashboard (below) because it’s my preferred method of reporting results to my clients.  My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy.  How’s your Facebook business page doing? The result?  New Likes. Lost Likes. Lifetime Page Likes.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    It includes a checklist covering everything from the very beginning stages of customer research, all the way to the launch date itself. Like a tree falling in the woods, if you launch a product without spreading the word. will anyone use it? Will anyone even want it? Probably not. There are a lot of moving parts here. Driftt.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Email Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 28, 2015
    [Customer] Top 10 Modern Marketing Posts of 2015
    Customers also appreciate these types of reports because it confirms their decision, and they can point to the reports if anyone needs more information about their marketing technology choices. 4. One of the best ways to understand your audience is to see what content resonates with them. 100 Things You Are Doing Wrong on Social Media.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Customer] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    For the bracket challenge, the HCSS team gathered submissions from across their customer base using a simple contest built in SnapApp, then organized the projects in two brackets, allowing winners to advance based on voting. Exciting news! Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! and Canada.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 5, 2014
    [Customer] How to Market Your Business Through Social Media Networks
    Secondarily, social media should be used to reinforce the relationship you have with your existing customers. Your customers and prospects will offer feedback and suggestions that can be illuminating and profitable. Artillery B2B Marketing Blog > The Forward Observer. They aren’t sure if it’s worth the effort (ROI). Create content.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Customer] What You Gain (and Lose) With Ungated Content
    We were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed taken aback. Just like my customers buying the latest dad fashion, B2B consumers have become wary of giving away their email address for an e-book, checklist, or guide. No such thing as a free e-book.
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 21, 2011
    [Customer] 5 Ways for Your B2B Video to Compete with Hollywood
    You’re competing for attention — for the focused time to get your message across to a potential customer. It would be great if customers were sitting quietly in front of their laptops for your message to arrive, but they’re not. Your customers have this skill too. Watching your video is optional for your customers.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Customer] It Might Be Time to Make Age One of Your Segmentation Criteria
    Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Not unlike what you do on laundry day.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    As you’re considering which brands to partner with (or to include in your partner ecosystem) think about their business ethics, including how they treat their employees, customers, other stakeholders, and even their competitors. It’s an opportunity to shape the way customers think about your brand. Partner with the right brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Customer] Four overlooked B2B marketing ideas you can use now
    Between custom audiences, interest targeting, workplace and behavior targeting (which includes third-party data sources for industry, role, seniority, company size, etc), you can effectively narrow in on almost any business target audience on Facebook. By Eric Wittlake, {grow} Contributing Columnist. Account-based advertising. Your Turn.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Customer] Not Content With Your Content?
    But, this cannot be done without a focused message ( i.e. what you do and how you do it) to your site’s visitors and potential customers. If you sell used cars, for example, think of the most common concerns and questions that your customers have and begin writing in a way that addresses those topics. What should I keep in mind?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Customer] New legal guidelines may impact many freelance employees
    Employee misclassification” has led to lawsuits against companies including Uber and FedEx — businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. By Kerry Gorgone, {grow} Contributing Columnist. The U.S. But what if your company wants to hire freelance employees?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Customer] How do you use social media to promote a boring product?
    In fact, they are dominating the market for burrito conversation. 4) Where are our customers and competitors? In fact, they are dominating the market for burrito conversation. 4) Where are our customers and competitors? Is your business boring? Printer cartridges. Blenders. Waterproofing. Shipping containers. This product is burritos.
  • B2B LEAD BLOG   |  WEDNESDAY, APRIL 6, 2011
    [Customer] No Budget and Less Time? Lead Nurturing in Five Simple Steps
    Begin by asking your sales team, “What questions do your customers ask most often? Ask them whether their customers would value it.  As much as you can, repurpose content. Related article: Lead Nurturing is Walking the Buying Path with Your Customers. million in additional sales pipeline growth in eight months.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Customer] Why Big Data will go away soon
    You’ll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results. You'll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results.
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Customer] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    The future of targeting is spontaneous, custom ad creation. OneSpot ” His point is that creating content at scale is no longer the challenge (debatable, in my opinion, for high-quality content), and that the hurdle is real-time audience targeting from customer data. Well AdWeek is over. Or at least getting paid by advertisers.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Customer] What's the Deal With This Whole 'Context Marketing' Thing?
    The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. You have a bunch of offers that you want to use to convert traffic into leads, leads into qualified leads, and qualified leads into customers. What next? What Is Context Marketing? Win-win!
  • ANNUITAS  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] My Love/Hate Relationship with B2B Events
    He’s called me 16 times after getting my name from a show in September.  I am not his target customer and will not be buying their auto-dialer solution any time in the next 15 years. They should know the industry, trends, customer issues, etc. Along the way, I meet some very smart, interesting marketing people.  We just have to!” 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2017
    [Customer] 7 Things Your Email Deliverability Consultant Wish You Knew
    Sit in your customer's chair. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Customer] B2B data decay and list rental – buyer beware!
    After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. Offer for response.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer] 5 Essential Disciplines For The B2B Marketing Professional
    Some ticketing sites, such as Eventbrite, will give you a custom URL with the promo code added so when a user clicks, they are taken to the registration form that already has the promo code filled in. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Salespeople Need to Be Remarkable, Too
    We''ve all been customers, and therefore, it’s very clear to us what great customer service means and what a great customer experience feels like. We need to consider it the right of every one of our potential customers. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] The Definitive Guide To Lead Nurturing
    Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? With lead nurturing, you spend time establishing a relationship with your buyer and building trust. Lead Nurturing—Evolved. Lead Nurturing b2b
  • SALESPREDICT  |  MONDAY, DECEMBER 7, 2015
    [Customer] Predictive Marketing Metrics You Should Know
    Predictive marketing analytics help both sales teams and marketers better understand their customers and prospects, as well as the most effective messages and channels, so they can improve inbound and outbound marketing efforts, increase conversions, and drive more revenue. That’s a lot of money being spent by marketers, and for good reason.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Customer] The Marketing Maturity Curve: Why You’re Lower than You Think
    According to Wilson Raj, the Global Customer Intelligence Director at SAS , these are the essentials you need to pay attention to: Marketing operations for customer-centered strategies. Understanding – and even predicting – the customer’s digital experience. Marketing is moving fast and it’s difficult to keep up.
  • THE ROI GUY  |  TUESDAY, JUNE 25, 2013
    [Customer] Richardson and Alinean Partner to Deliver New Sales Force Effectiveness Tools and Training
    Our partnership with Richardson provides our customers with the perfect combination of methodology, tools and sales training so crucial to achieving selling success." In combination, the program includes sales methodology and value message consulting services, tool customization, SaaS licensing and skills training.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Customer] 9 Pillars for a Killer Content Marketing Strategy
    90% of consumers find custom content useful. Here are nine steps to cementing one that empowers both your customers and your brand. 1. Zoom When marketing with content, the goal is usually to preserve your current customer base and reel in new consumers. After all, they could be rounding up your customers. Image source.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Customer] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    Who do we, each team, think are our ideal customers? It’s something that we hear about every day from our customers and from prospects that we’re talking to. If you look at a marketer’s job, it’s not just about bringing in a new prospect and helping make them into a customer. Sales and marketing alignment.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Customer] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Customer] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Customers are savvy these days. So what can you do to make sure that your potential customer is getting the information that you want them to have? This infographic from IVCi talks about the visual collaboration that you should be offering customers in each phase in order to build awareness and trust. Let’s take a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] The Three Words for 2013
    by Candyce Edelen Firing a difficult customer can be a redemptive experience. I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip!
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • MARKETING FINGER  |  THURSDAY, FEBRUARY 2, 2012
    [Customer] How to Turn Followers and Fans into Leads (and when not to)
    What’s the quickest way to turn customers into followers? One of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads? Should they be considered in the same sentence?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Customer] Add Some Zen to Your Marketing with Optimonk
    Successful small business owners often use a variety of tools and platforms to reach their customers. to see which options have the best conversion rates with your customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! So how does Optimonk work with VerticalResponse?
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Customer] The radical NoMQL movement in content marketing
    But as radical of a move as this may seem through the eyes of a marketer, if we put on a prospect’s hat — remember, we’re all committed to being customer-centric, right? But through the lens of customer-centricity, what’s being disrupted: our audience’s experience or just our internal apparatus? Say what?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Customer] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    When your marketing team is growing, there comes a point at which you can no longer manage 1:1 connections with customers using the manual tools you have available. Can you look at a list of customers and prioritize them based on fit and likelihood to buy? What exactly is marketing automation and why do you need it? It’s pretty simple.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 5 Email Strategies For Inside Sales Reps
    Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. Emails are a business development rep’s bread and butter. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • HUBSPOT  |  TUESDAY, APRIL 24, 2012
    [Customer] Is Your Sales & Marketing Team Ready for a CRM?
    CRM stands for "customer relationship management," and it's a system a business can implement to help track and measure its sales activities. That could mean, for example, how many leads and customers are in your database, as well as information about them, like name, email address, phone number, etc. What is a CRM? and Highrise.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Customer] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    Create a strong, customer-centric LinkedIn summary. If you have good data from your customers, use it. You don’t exist to your prospects. You’re nobody. They’ve never heard of you. If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? Probably not. Add Statistics.
  • BLUE FOCUS MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content
    Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. Branding Communication Content Marketing Social Business Strategy
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Customer] An interview with Jaakko Alanko: MD, Alanko Consulting
    We’ve seen a scaling-up or ‘industrialisation’ of the whole process of customer relationship management.  You can call it search for customer insight or target audience analysis, or any other techy term we use in our industry.  But it’s not just customer insight, it’s also seller insight.  What are the biggest?
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Customer] Confronting the Trust Barrier
    McKinsey found that inadequate product knowledge and excessive customer contact – a lethal combination, apparently – were the two most destructive behaviors in the selling process. IDC found in its research on the customer experience that more than 50% of sales people were showing up to meetings unprepared. Why is that?
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Customer] Social Media and Financial Services: What's the Point?
    Beyond the more obvious uses for social media (as a customer service channel, for example), why should they be investing their time into sites like Facebook, Twitter, Pinterest and even Instagram? There are some answers which may jump instantly to mind: increased customer engagement, boosted brand recognition, and so on. Why Social?
  • SAZBEAN  |  FRIDAY, JANUARY 25, 2013
    [Customer] Visual Storytelling: The Key Weapon to Content Marketing
    This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers. Many of us have years of experience chasing technology for marketing purposes. – Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 8, 2011
    [Customer] Coremetrics Offers a Foggy View of Lifecycle Analysis
    Then I noticed it was touting new reporting feature called Coremetrics Lifecycle, which the company describes as “the industry’s first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.” This was intriguing. So the claim to be first is questionable.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] How Social Selling Changes Everything for Marketing
    It’s a philosophy that can scale through technology and business rules, designed to engage in collaborative conversations that establish a sense of trust, while providing mutual value to buyers and sellers without wrestling control of the process from the customer. We know the backstory all too well. Ralf VonSosen. Relate. Engage.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Rule #1,online or off, is to be genuine with business associates or potential clients. 2. Be Unique.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] The Essential Guide to Creating a Successful Content Marketing Strategy
    One that helps you generate leads and customers, and win your boss'' praise? For example, internal customer-facing teams can share their expertise with you and help fuel your content creation efforts. We invest a certain amount of spend in return for an approximate number of leads and customers. Exciting. Content Marketing
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Customer] Top Automated Marketing Personalization Tactics
    This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. What do you do? You go find your table!
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] SnapApp is Oracle/Eloqua AppCloud Partner of the Month!
    The seamless integration between the two platforms and our joint customer successes are some of the reasons we were chosen; SnapApp was also one of the Top 5 AppCloud Partners of the Year in 2013. These honors are in part because of the success our customers enjoy. SnapApp is the Oracle/Eloqua AppCloud Partner of the Month!
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Customer] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. Think about everything you’ve bought in the last six months, specifically the big purchases. Every year, over 2.8 SEO Daily Promo
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Customer] 6 B2B Online Marketing Predictions for 2017
    This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario. 360-Degree Photo and Video. 360-degree media is also great for showcasing your company’s culture.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Customer] 8 Types of CTAs You Should Absolutely Try on Your Blog
    To give the right content to your visitors, leads, and customers, you can use what we at HubSpot call "smart CTAs." That way, visitors are only seeing content that''ll convert them to leads, leads are seeing content that''ll convert them into MQLs, and customers are seeing content that''ll convert them into promoters. Not always.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Imagine a world where your strategy is aligned to your customer’s buying process and then your business outcomes. Steps to Avoid a Marketing Strategy and Planning Disaster: Identify your business goals  and evaluate them in context with the latest  marketplace  realities and customer research. And I understand this is hard.
  • READYPULSE  |  MONDAY, DECEMBER 2, 2013
    [Customer] Thanks National Retail Federation, You Saved Me From Black Friday
    Monitor customer conversations on social:  See what your customers are saying about your Cyber Monday deals, and other retailers deals to see how yours compare. 3. Leverage your brand ambassadors : Use your best customers to create buzz about your deals on their social networks. 4. Two devices are better than one! 3.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Customer] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care?
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Customer] 4 B2B Marketing Trends to Watch in 2016
    Customer-Centric Marketing Will Become a Must-Have. We’ve now arrived at a place where customer-centric marketing will no longer be a nice-to-have, but a must-have for marketers who wish to remain competitive. For most customers, the online browsing experience is a long walk around the internet in search of relevant content.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Customer] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    Growth Hacking from Francisco Costa  – 345K views. I’ve covered growth hacking before, because it’s awesome and reflectve of what marketing needs to be: about getting new customers and retaining existing customers and doing so with as little budget as possible. Which are your favorite? And which ones did I miss?
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Both of these answers accounted for a dramatically higher percentage of responses, leagues ahead of other options like, “understanding ROI,” “sales and marketing alignment,” and “reducing cost of customer acquisition.”. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? Email.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 10, 2012
    [Customer] The Marketing Funnel Is Dead. Let's Have Dessert.
    This is exactly the same as offering customers the products they are most likely to buy (think Amazon book recommendation or Netflix ’s movie suggestions) and it can be based on similar advanced predictive modeling technology. If a customer wants to eat dessert first, why argue? My problem is the concept of lead stages themselves.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] 11 Ways to Make Your Content Appealing to International Audiences
    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Cranberry sauce = ?a
<< 1 2 ... 114 115 116 117 118 ... 282 283 >>