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  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Customer] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Instead, ask about ease of use and how the software will help you meet your goals -- like driving leads, conversions, and customers. Knowing how customer input is handled will also tell you a lot. You should be to understand which channels are driving the most visits, leads, and customers. billion industry by 2020.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Customer] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. Get outside-.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Customer] How to Land a Rockstar Intern…and Do Some Good in the Process
    These students learn skills that most people don’t learn until after college – tangible technical skills such as desktop support, customer service and investment operations, along with professional skills, like presenting to a room full of co-workers, time management and working in teams. And in the US today, 6.7 The Year Up Method.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Customer] How Does Social Media Fit Into the Lead Generation “Funnel”?
    As I considered the impact of social channels on my own lead generation programs, I realized I had to take into account the fact that my potential customers can engage with social media throughout their buying cycle. Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Customer] Always measure your social media effort. Except when you shouldn’t.
    Does it do so in ways that are beneficial to the customer or in ways that benefit the company in the short term but cut its throat in the long term? I’ll stop there, but the point is basically “It’s not whether you measure, it’s whether you understand what to do with it.” Social media measurement. ” Agree?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Customer] SoLoMo: The What and the Why
    Mobile is the medium of connection between your brand and its prospects and customers. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? WHY IS IT IMPORTANT? So why is SoLoMo Important? So what’s the bottom line?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] Need More Website Visitors? Get Back to Basics
    simple fix to improve the cognitive fluency of your site is to actually ask your personas (usually your current customers) what they’d expect to see on a site like yours. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Who Won an Eloqua Markie Award
    Best Customer Lifecycle. D&B. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Customer] Problem-centric Industrial Marketing
    If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Instead of following a standard format of problem (challenge), solution and results, tell a more compelling story built around a problem that is costing the customer money or causing issues with productivity and compliance.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Customer] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
    Obviously, such events give you time to engage prospects and customers in a more relaxed atmosphere. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Booth visitors.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Customer] Paul Dunay joins Networked Insights as the CMO
    Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place! The answer was – neither of us knew! Technology.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 14, 2012
    [Customer] Are You Facing Sales Fatigue?
    To do so, write down customer success stories when they occur. Put together detailed descriptions of your company’s role in helping customers implement new technologies, launch or salvage important projects or earn recognition from Microsoft. Reference Letters: Ask your best customers for testimonials. Sales Action Plans.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Customer] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    With the rapid evolvement in digital marketing Oracle follows Agile development practices to ensure we are working on the most important industry leading enhancements relevant to our customers. Digital marketers are in a constant battle between driving leads and managing their CRM systems. What is CRM Lead Management? Product News
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Customer] How Homebuilders Can Leverage Houzz, Pinterest and Instagram to Generate More Business
    Houzz also allows the home builder to accumulate comments and reviews, encouraging past customers to engage with potential clients who are in the process of looking. According to a Zendesk survey, 90% of customers say buying decisions are influenced by online reviews , making this aspect of Houzz undeniably critical.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Customer] Why Your Company Blog is Striking Out
    Blogging is one of the most popular ways to connect with existing and prospective customers. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Customer] Intro to Lead Generation: How to determine if a lead is qualified
    At a very basic level, you want to ask your data analyst to look for any commonalities between those already in your database of leads and your current customers. What attributes of your current customers might you have perhaps overlooked in leads that have gone cold? Tweet Dear Daniel, First of all, happy new year! Firmographics.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer] Don’t chase the buzz: why clickbait titles hurt your business.
    Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Customer] 30+ Ideas for Measuring Conversions on a B2B Website
    Ideally, conversion metrics can ultimately be tied back to customer and prospect behavior on the website. Here are a couple resources on setting up custom segments: How to Use the New Google Analytics Advanced Segments via KISSmetrics. Why should the B2B marketer care about tracking conversions? Sales Ready Form Submissions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 29, 2015
    [Customer] How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
    Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.
  • LATTICE  |  WEDNESDAY, OCTOBER 5, 2016
    [Customer] Preparing your Enterprise for AI: Lessons from predicting sales for B2B
    Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. Through the course of engaging with the end-users and continuously refining our solutions, we have learnt five important lessons about creating measurable value for our customers.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 28, 2011
    [Customer] Are You an Accidental B2B Marketer?
    By applying some strategic modelling to your marketing plan, you can gain invaluable insights about your customers, new markets and potential new products and services. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ac·ci·den·tal/ aksi-den-tl/. stra·te·gic/ struh-tee-jik/. little of both?
  • STORIES THAT SELL  |  TUESDAY, NOVEMBER 30, 2010
    [Customer] The 3 Can’t-Miss Pieces of Any Consulting Case Study
    Customer case studies – featuring engagements with real customers – help set consultants apart from the competition, but ONLY IF they contain certain messages. What does the consultant bring in terms of knowledge, skills and experience that will create a better outcome for the customer? Approach. The Outcome. Share
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [Customer] Some of the Best Tweets from the Insider Summit #IS12
    “ Simpler for customer & more data for vendor! “ Customer network value is replacing customer lifetime value. “ Most customers buying experience are heavily influenced by social, in most cases they just don’t realize it. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Customer] You Are What You Learn: The Best Marketing Conferences to End 2016
    In over 35 sessions, you will gain insights on what you need to know about your customers—and how to learn it—in order to transform your marketing and sales strategies into what will work for them. Are you using the best medium to engage your viewers and convert them into customers? One of the best ways to do that? 404 Conference.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Customer] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” But no one does customized content like a B2C company. There’s a myth among B2C marketers. That they’re the A-team marketers. ” Yeah, no. And, it’s awesome.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Customer] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    One of these practices is obtaining permission from their current customers and potential customers alike before sending SMS and MMS messages to their mobile devices. Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Hey marketers, listen up! So, I’ll keep saying it—make sure you comply!
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Customer] The Characteristics of Content That Turns Skeptics Into Believers
    We want to generate more leads and turn those leads into paying customers, right? But something many marketers forgot is that customers are people -- human beings with needs, feelings, and opinions. To properly market to your customers, you''ve got to understand their human side -- those needs, feelings, and opinions. Content.
  • MARKETING ACTION  |  THURSDAY, JUNE 27, 2013
    [Customer] Buyer Personas: Learn the Five Insights You Need to Nail Them – Webinar July 2
    You’ll learn: How to obtain key insights about your customers. You need to interview your own customers and listen closely to their stories. Begin the interview by asking your customer to recall what happened when they first started looking for the solution that your company provides. Who buys your product or service? And why?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Customer] What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
    Provide consistent customer experiences. Using social media to engage employees, partners, and customers enables an organization to be more nimble, allowing connectivity with today’s agile workforce. It allows organizations to actively engage customers and partners, by listening, asking, observing, and adapting.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Customer] 3 Tests Every Marketing Dashboard Must Pass
    Then I asked everyone to keep their hands up and put them down when the answer to any of the next set of questions was no.  I asked, does your dashboard: Inform the leadership team of the contribution and impact marketing is making on acquiring, keeping, and growing the value of customers?  A number of hands went down. More hands went down.
  • VIDYARD  |  MONDAY, NOVEMBER 16, 2015
    [Customer] Video Marketing Success Starts with Distribution, says Forrester
    Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. What’s more, relying on organic traffic just doesn’t cut it any more. Check out the report here !
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Customer] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. This enables you to identify opportunities to jump into the conversation and interact with your potential customers. Not too shabby! So what does this social partnership mean for marketers? Let's explain.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 24, 2011
    [Customer] Study Finds Majority of People Conduct Research Online
    If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. searches. And Yahoo?
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Customer] How to Cultivate a Company-Wide Social Media Culture
    So go ahead, brag about how many leads you generated through social channels and your blog; share the visit-to-lead conversion rate of those social leads, as well as the lead-to-customer conversion rate; you can even show the growth of your reach on each social media network. Today, it's all digital, baby. Yours. But think about it.
  • SYNECORE  |  TUESDAY, JANUARY 15, 2013
    [Customer] 10 Examples of Amazing Responsive Web Design
    When Starbucks marketers began to realize that many of their customers were accessing their website via mobile devices, they wasted no time in developing a responsive site. Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. Here are 10 great example of RWD from across the web. Starbucks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2016
    [Customer] Why CMOs Need To Be Bullish On Programmatic Advertising
    Download The Programmatic Guide for Modern Marketers, Publishers, and Media Planners to learn how to deliver advertising that enhances the customer experience and a lot more. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. CMO Corne
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Customer] 9 Simple Ways to Write Stronger Introductions
    ompelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. There's a lot of material out there about writing great headlines. But what about writing introductions? Image Credit: Slate. Takeaways.
  • JUNTA 42  |  SATURDAY, APRIL 18, 2015
    [Customer] This Week in Content Marketing: LinkedIn Moves for Content Dominance
    point out that there are a number of metrics you can use to estimate the value of a customer and calculate your approximate acquisition costs, and use that ratio as a benchmark. Now is the time to create amazing value for your customers, become indispensable to them, and leave your competitors in the dust. 4. This week’s show.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Customer] Top 5 Myths About Conversion Rate Optimization
    For example: When the watch brand Seiko used an A/B test to promote price vs. authenticity of their watches, they learned that customers valued the non-counterfeit messaging much more than the low price. for more relevant messaging with their customers.  . 4. Are there holes in the conversion funnel that are leaking customers?
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Customer] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    Sell and you win a customer today. Help and you win a customer for life. Why you need to understand your customers more than you ever have before. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. It is produced by @craigeyaris of Social Ribbit. We Answer in our poll below.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Customer] eMagine Launches New Websites
    Founded in 1939, by Frank Cortese Sr, this family owned and operated bsuiness has been proudly serving the energy needs of customers in the Fairfield, Connecticut and Westchester, New York area. Their site also includes a custom infographic on their eReportal product. eMagine provided a full website redesign and logo update. Neostem.
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Customer] 25 Compelling Reasons to Blog for Business Yesterday
    Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. It Powers Up Your Customer Acquisition. You learn how to answer all of your customers’ questions.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Customer] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” Eroding Trust.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer] How to Figure Out the Next Step in Your Career [Quiz]
    Each tip is paired with customized articles, ebooks, videos, and more that will help you score visibility for your work and bring value to your company. Where do you see yourself in five years? Of all the interview questions out there, this might be the most difficult. These days, career paths aren’t linear. No five year plan? No problem.
  • NUSPARK  |  SUNDAY, MAY 22, 2011
    [Customer] Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
    Carolyn: Content marketing is all about attracting and retaining customers. Qualitative research enables you to hear the language that your customers and prospects use to express their needs, hopes and fears. Too often, this key approach is not thought of when developing a lead generation or a social media strategy.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] New European Social Media Benchmarks: How Does Your Company Stack Up?
    That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Tweet This]. Tweet This]. Tweet This].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2012
    [Customer] Are you ready for Return On Influence?
    Exclusive insider access to Klout, PeerIndex … and their customers. We are on the cusp of a marketing revolution.  And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. Practical, actionable tips to increase your own personal power and online influence. This is OUR time. Many thanks!
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 28, 2014
    [Customer] 3 SEO Opportunities to Look For In a Competitive Link Analysis
    Participating in these forums by engaging and assisting customers can improve your brand image, help provide customer service, and bring in referral traffic. Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Customer] It’s Good to Be Aligned with a Former Show Guest, Dave Kerpen
    What is it worth to get your Tweet shared with 47,200 people?  I have no idea, but I am deeply honored to have Dave’s support with Find New Customers and it is indeed a pleasure to reconnect with Dave and Likeable Media. Dave Kerpen. We confirmed it today. And he is one heck of a nice man. Dave Kerpen. Verified account. DaveKerpen.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Customer] Marketing Made Simple TV premiers this Thursday at noon
    This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. Mac McConnell of BlueBird Strategies  - B2B demand generation expert. Check them out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 1, 2012
    [Customer] February Fan of the Month – Christina “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on Mad Marketing TV. Congrats, CK!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Customer] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. The Principles of Engagement Marketing:  Resonating with the Nation. Based on what they do.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
    But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    In addition to supporting a prospecting campaign, the content also garnered significant and repeated engagement with current customers. You may have “met” our friend, “Modern Mark.” Video as the Star. This resulted in a 120% increase in engagement and an 85% increase in attribution to the creation of MQLs. PT/1 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Customer] Are businesses failing to find an ROI in social media? Another view.
    This was a survey of 1,200 of Manta’s own customers.  And There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. USA Today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 17, 2015
    [Customer] Why the Word Relevant is More Important Than Ever for CMOs
    From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. Think about it. CMO Corner
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Customer] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Top Challenges Related to Buyer Personas. The Role and Importance of Personas. What Can We Do?
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 20, 2012
    [Customer] 3 Ways to Be More Relevant on LinkedIn
    But, you might consider joining more groups in which your clients or customers participate. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 11, 2012
    [Customer] Why Focus Groups Are a Waste of Money for B2B Marketers
    They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. I’ve never been much of a believer in focus groups for market research. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Customer] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    After all, the customer acquisition and retention landscape is evolving faster than ever. Because prospects are often involving multiple teams to evaluate the compliance and technology capabilities of an IT product, one-off email marketing campaigns won’t be efficient in reducing customer acquisition costs and increasing ROI.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Customer] Should Salespeople Prospect Anymore?
    Referral: the salesperson should ask their customers for referrals twice a year. Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Customer] 11 Top Tips For Developing YouTube Influencers
    Your potential customers, it turns out, are very happy to watch a long video that shows them something useful about how to use your product. So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. Long-Tail Discoverability.
  • WRITTENT  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Blog Strategy? How to Go From 0 to 1000+ Visits/Day in
    They save your readers’ time and solve your potential customers’ need for information. 3. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. For blog strategy inspiration, look through your support chat logs, emails, messages, and conversations you’ve had with your customers.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 4, 2013
    [Customer] Using Vine for Marketing
    Send a Message to Your Customers Vines are more engaging and interactive than text. Encourage Your Fans to Contribute Recruiting your customers for marketing help fits into any budget. Become a Journalist Attend an event your customers might find interesting and report in short visual chunks with Vine. View Original Article
  • SAZBEAN  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Brands need consumers’ permission to capitalise on social media data
    And the opportunities are there for brands to explore – from better targeting of new customers to more personalised experiences for existing customers. How do you match discussions with your internal customer data? How do you understand what people are really talking about? News & Notes
  • SAZBEAN  |  FRIDAY, NOVEMBER 16, 2012
    [Customer] How to Turn Website Visitors Into Buyers
    But the next step – converting those website visitors into customers – is equally important and can be even more difficult to achieve. That means that, even if a customer visits your website, chances are they’ve visited many others as well. The first step to ensuring a successful holiday sales season is to optimize your eCommerce site.
  • SAZBEAN  |  TUESDAY, APRIL 24, 2012
    [Customer] 7 Lead Gen Opportunities PR Pros Should Seize
    Including current customers’ opinions of your product and service is a tried and true way of encouraging prospects to use your business. Turning this content into a lead generator will be a huge win for lead reconversions and a better lead-to-customer conversion rate. Case Studies & Testimonials. News & Notes
  • CLIENT BRIDGE  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] Marketing with Video
    Video is an excellent way to connect with customers on a deep level, whether audio or visual. Ask customers to visit your site, sign up for an email list or share the video. Address Objections If there are public objections to your product or services, responding with a video can be a good way to connect with upset customers.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Your business should be blogging (actively!)
    A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Customer] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Customer] Good Reads for B2B Sales - Cold Calling Revisited
    Customers need strong business justified solutions, he exclaims. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Customer] David and Goliath: How Small Players Beat Out the Big Banks
    With mega-banks continuing to dominate the mortgage industry, the smaller players need a smart strategy for retaining customers and intelligently targeting new prospects. With limited marketing budgets and resources, competing for customers with the big banks is no easy feat. But the game is changing. Optimizing the use of LOS data.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Customer] Content Marketing ROI Starts With A Strong Business Case
    We know our customers are tuning out advertising. From there, you have a few paths to building a solid business case that will allow you to reach new customers , engage them with your brand in a meaningful way and then convert them to new sales and long term relationships that provide real ROI. And we won’t go too far to find it.
  • WRITTENT  |  TUESDAY, JANUARY 14, 2014
    [Customer] 5 Signs Your Company Needs a Blog Writing Service
    You can describe products in better detail, share how-to’s and tutorials, give usage suggestions, and even outline your services and customer care. Professional bloggers know what your customers need, and they’ll create the blog content that makes communication possible. 4. Here are five signs you need a blog writing service.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer] How to Improve ROI With Marketing Automation
    Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. Ways Marketing Automation Can Improve Your ROI. Marketing automation is definitely having its moment in the sun right now.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] 11 Steps to Effective Website Copywriting
    If you can make an emotional connection with your reader then you’re well on your way to turning them into customers. Don’t make it hard for your customers to get the basic information they need to take action. 8. Check Following the tips listed above can help turn visitors into customers. Keep it simple. Write for readability.
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Customer] 5 Core Competencies Driving a Modern Marketing Strategy
    Conversion (tracking prospect to customer). While the concept of knowing your customer is not new, today’s modern marketers need to focus on two dimensions to understand their customers. Targeting - Marketers always have understood that it’s better to know more about their customer. By Amanda F.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 11, 2013
    [Customer] Social Media Engagement: How to Pick and Use The Right Networks
    Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates. in a falsetto. That''s where they spend time.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 27, 2012
    [Customer] Budgeting Your Online Marketing? Stop Trying to Predict the Future
    How many customers will purchase from us again? Your website likely will remain a critical component of communicating with your customers for years to come. Photo credit: Lulu Vision. Many businesses spend their time each fall trying to predict the future. Which channels require a larger presence? And so on. And here’s why.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] I’m Thankful I’m Not Thankful For…
    This is approximately 3x greater than Laggards. I beg of you marketers, please take a few minutes and make sure you’re not sending your customers the same message as your prospects. I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. Not to be a negative Nellie, but it’s ok to discuss what’s not working.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Customer] 5 Social Media Enhancements That Benefit B2B Marketers
    Buffer browser extension users can use the schedule icon to customize the date and time of updates to be published. The enhancement enables users to custom schedule any social posting, including scheduling retweets directly from Twitter, according to the Buffer blog. Check out these 5 recent social updates: 1. 
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Customer] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    This report has critical insights on what successful pipeline marketers do differently, like creating opportunities and customers rather than generating leads in target. As modern marketers know, the first touch or last touch attribution is just not a real thing, and customer journey is much more multi-touch, multi-channel driven process.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Customer] The Complete Guide to Email Metrics – Part II
    Whether you want customers to make a purchase or register for an upcoming event, if the call to action is clicked on, it’s tabulated in your click-through rate. When a customer opens an email , clicks on a link and takes action, you’ve hit the jackpot. As with any marketing effort, it’s important to have goals.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Customer] Ever-Changing Rules: New Era Challenges For CMOs
    Once, it was enough to meet the following criteria: Traditional Challenge 1: Build an integrated and complete view of your customers and prospects. Also critical is a complete customer interaction history, plus supplemental data to indicate future behavior. Traditional Challenge 4: – Present a single company face to the customer.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] How to Find Real Talent (Go Beyond the Resume)
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Things You Should Know About Google+ Business Pages
    Businesses can now create custom circles. This is a great opportunity to create a group of premium customers and post special updates and exclusive offers. This limits engagement but will keep your content in full view while customers are checking out your new Page. Setting up your business page is quick and easy to do.
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Customer] 7 reasons an internal slide share library is an imperative
    Custom assembly, while necessary, requires time, effort and knowledge. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? Everyone manages PowerPoint.
  • MARKETING ACTION  |  FRIDAY, APRIL 17, 2015
    [Customer] Road Trip! Join the i?marketing Roadshow, Coming Soon to a City Near You
    Here’s what’s in store for you: A hands-on workshop with strategies for getting the most out of Act-On solutions in order to attract, nurture, and retain more high-value customers. The unique opportunity to meet with Act-On success managers, leaders, and customers, so you can take your marketing skills to the next level.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Customer] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    Research: Focus on reaching your customers on the social sites they frequent. We’re coordinating our social media design (including blog header, custom email header, social media backgrounds, and cover art) to go along with our marketing focus for 2013. No looking down now—this ride’s ready to begin. 1. know, I know. Be specific.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. I like to start my Monday mornings with a visit to LinkedIn. It’s Visual.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Customer] Nine Visuals Your B2B Website Really Doesn’t Need
    Heck, most of their co-workers don’t want to see them so why would your customers and prospects want to see them? All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Great got it. But guess what? All pictures are not good. Children.
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 8, 2012
    [Customer] Special Sunday Post – What is consciousness? Great TED video with Neuroscientist Antonio Damasio
    Monday to Friday, Jeff Ogden is President of the B2B demand generation company Find New Customers. Sundays are for learning here. Every Sunday, we curl up with the New York Times (in print – the only day we get a paper) with a cup of coffee and my wife and kids. How can we learn more? And these TED videos fit the bill perfectly.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Customer] Digital Debris: Why Data Needs an Expiration Date
    Second, our customers’ data is at risk. And, lastly, because our customers’ data is at risk, our brand’s reputation is on the line. The first line of defense is to keep our customer’s data as safe as possible. So how long do you hold on to data from your customers and prospects? Turns out it was. Yikes!
  • VIEWPOINT  |  TUESDAY, MAY 12, 2015
    [Customer] When One Out of Ten is an Abject Marketing Program Failure
    It had to do with customers’ expectations for proposal delivery, namely: immediate versus a 3-5 day delay, in-person versus over-the-phone and web, and quantity of sales leads coming in to support the back-end requirements. But I asked him, “Why do you feel this way?”. First of all it’s predictable. How would you feel?”. Repeat.
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