Page 116 of 270 Previous | Next 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] 9 Reasons QR Codes are Bad for Your Brand
    10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Written with Arnaud Saint-Paul, CEO of  smartsy.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Customer] 12 Sneaky Psychological Biases That Affect How You Sell
    While reps should always solve for the customer, solving a low-priority problem isn’t enough to close a deal. Customers who are loyal for years are much more valuable than a prospect who churns after a few months. 3) Confirmation Bias. This post originally appeared on HubSpot's Sales Blog. They’re due.”. Trust me!”. 12) Empathy Gap.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Customer] 7 Steps to Writing a Copy That Sells
    Whether speaking to your established readers or luring a new audience of potential customers, you can’t write persuasive sales copy without knowing who your target audience is. Communication is key, and extending it beyond the sale will keep your customers coming back for more—and bringing their friends. Image source. Not sure? There.
  • 3D2B  |  WEDNESDAY, JANUARY 15, 2014
    [Customer] It’s January—Do You Know What’s in Your Sales Funnel?
    Your goals for new customer acquisition in 2014 are set. How many qualified customer acquisition opportunities are ready to emerge in the next month? You use customer relationship management (CRM) software to guide you through every step in the sales process. You want to get off to a running start and achieve them. CRM Systems
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Customer] IBM opens up Watson and cognitive computing to entrepreneurs
    Specifically, IBM is looking for use cases that fit in this category: Do your customers work with you in an Interactive way using natural language? Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson. We train it.” ” So let’s start there!
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Customer] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    For example, you can now approach a prospect and say, ”Hey, I saw you downloaded this topic. A lot of our customers also experience that exact same business problem. We’ve had numerous customers that viewed our emails and webinars for a year or more before they were ready to take a meeting with a salesperson. They have pain.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Customer] 16 Smart Resolutions for Better Marketing in 2013
    Kick those excuses to the curb and use this goal to tell one of your customers' success stories -- it could become the strongest selling tool in your sales reps' tool belt. 3) I will become an active contributor to social media by posting articles to my company’s social channels. Survey your customers and clients to gut check their happiness.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] How to Define the Lead of Your Company’s Dreams [Infographic]
    Sometimes a lead who seems like a “catch” to marketing is a dud from the sales team’s perspective; sometimes a lead who seems “just okay” becomes a customer who lasts a lifetime. Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Will there be any chemistry?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] Blockchain, or how everything will change
    Moving parts of the ecosystems we try to build could use blockchain’s secure, virtually tamper-proof distributed ledger technology and automation capability to provide the platforms needed to bring sharing economy opportunities to address customers needs and expectations. We’ve seen it before in smartphones, the cloud, and digital disruption.
  • JUNTA 42  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Creating a Content Marketing Team and Workflow Plan
    All companies already have a wealth of resources for content creation (including our customers). They are there to listen to the groups of customers, prospects, influencers and competitors. Yesterday, Robert Rose and I held a workshop at Openview Venture Partners ‘ headquarters in Boston. Here’s some of what we covered.
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 8) DON'T: Show dry numbers without context. But remember: Less is more.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer] 10 Examples of Highly Effective Welcome Emails
    It’s a small incentive that can benefit both the company and the new customer. 4. One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. These emails come from businesses big and small.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp. Thanks Vidyard.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Customer] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    Of course, all these new providers are vying for the same customers.  The amount of content and messaging being generated by solution providers and consultants seems overwhelming (Note of full disclosure:  The Annuitas Group is one of the consultants in this space vying for customers). This is staggering!  Talk about transparency!) 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 4, 2012
    [Customer] Social and Mobile Features Head the List of New Marketing Automation Capabilities
    These were: - app marketplace: the vendor has a formal app marketplace that lets third party applications connect to its product without custom integration. real time recommendations: rules and/or predictive models can recommend the best treatment for a customer as an interaction takes place within system-managed content such as a Web page.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Customer] Savvy Toolkit - The next generation presentation tool!
    Prezi allows that kind of spontaneous navigation to make the presentation customized for the individual audience. I have long been an advocate for better powerpoint presentations. The logical next evolution of the powerpoint is to make it more hands on. Or so I thought! Then a friend in London sent me a link to Prezi.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Customer] What Moneyball Teaches Digital Marketers About Winning
    Rather than looking for new standards to develop around engagement, or methodologies to build digital word of mouth, brands must develop models that work for them and their customers. “Adapt or Die” – Billy Beane. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Customer] How to Create a Social Media Crisis Management Plan [Free Template]
    These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. Social media community managers and public relations professionals have to deal with little problems every single day. and who should you even reach out to?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Customer] How Twitter Grew From a Microblog Into a Business Tool
    Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Customer] Are Complaints the Biggest Social Media Traffic Drivers?
    It would be easy to think that a post like this is what my readers are looking for; after all so many were supportive and others new to my blog shared their experience of Virgin’s customer service. It’s not just bloggers that complain, it’s irate customers. Did you do it? Did you complain about bad service?
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Customer] 5 Disruptive Social Selling Technologies
    Prioritizes and scores hot prospects and customers on social  . #2 – rFactr – SocialPort – Push Button Social Selling Technology. In a nutshell, the platform focuses on finding targeted prospects, customizing engagement, and tracking dollars and cents related to social engagement and deals closed. Benefits It Offers.
  • SOCIAL MEDIA B2B  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] Content Rules B2B Social Media
    They provide 11 rules to follow in creating content, and they remind skeptical B2B marketers that these rules apply to them too. Even though everything else in the book is appropriate for B2B marketers, there is a whole chapter dedicated solely to B2B companies. For those keeping track, it is Chapter 10. Watch the video to learn how to enter to win.
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • CONTENT MARKETING TODAY  |  THURSDAY, AUGUST 12, 2010
    [Customer] Content Marketing Converts Even the Toughest Business Buyers
    Classic Truths about Skeptical Customers Remain Modern Business Realities. used this on countless presentations because it makes the point so simply and eloquently with its visual representation of one very hard-nosed customer. Back then, print advertising was the logical solution to pre-sell even your toughest customers.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Customer] Open Rates Are Not As Telling As You Think
    We saw 25% of our engaged customers click on a whitepaper in our last monthly email newsletter. It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. But are they?
  • SNAPAPP  |  MONDAY, AUGUST 15, 2016
    [Customer] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    What you might not know is that making your infographics interactive can actually help you create a two-way dialogue between you and your customers. Read on to learn the 4 steps to creating an interactive infographic that really gets your customers’ attention – and gets you valuable feedback in return. 1. Decide on the Data.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Customer] Starting a New Blog?6 Things a Business Blog Must Have
    Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    We’ve all heard that social media has empowered customers. Their customer service is horrendous.” -- was aimed at people who follow the British Airways account on Twitter. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. His tweet -- “Don’t fly @British_Airways.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 8 Tips to Cultivating a Successful API Program
    No group should get preferential treatment, and you should use what your customers will use. Your API is your contract with the customer. It’s imperative to listen to customer requests and feedback and allow that to drive development. For external developers, trust is key. This helps inspire quality in the APIs you build.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Customer] 4 Lessons Social Media Pros Can Learn from DemandGen
    No Customers, No Company. DemandGen’s focus is deliciously simple: They are responsible for turning leads into customers. No customers, no company. Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. You say “epic” a lot. Sometimes.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Customer] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
    Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. How to Treat Customers (So Engaged They Put a Ring on It). Uhh, what?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Customer] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. Almost every day, I’m reminded why I work for Find New Customers and no one else, and why I partnered with Likeable Local and the St. Thank you, Adele! It is President’s Day, so if you have the day off, good for you.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Customer] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And YouTube in 10th place?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 23, 2013
    [Customer] Staple Yourself to a Lead
    by Amy Guarino Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order.  As companies became more customer-centric, the authors suggested that managers needed to staple themselves to an order to really understand the customer’s experience.  Take Yourself on the Buyers Journey.
  • KEO MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Customer] Social Marketing: Use Facebook Ads with Caution
    For B2B marketers, Facebook tends to be useful not so much as a direct marketing venue, but more of a tool for which you can share content or to make and nurture connections that can then encourage leads and customers to take the next step and reach out or request information. social media facebook keo marketing social media marketing
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Customer] Types of Website and Landing Page Conversions you can Track with Google Adwords
    One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device. Hard Numbers-.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 6, 2011
    [Customer] How to Get Millions of Dollars in Sales
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Customer] Fathom’s Bold Chat Journey: Prepping for Implementation
    Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own!  Welcome to Part I: Pre-Chat Jitters.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 5 Myths about Copywriting You Believe
    Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business. Talk about how your business benefits its customers and what your readers get out of the product. Someone, somewhere, once said something that was untrue. Copywriting.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    The Cost of Losing a Customer’s Trust  (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of May 26, 2012… How to Use Data to Enrich Your Content  (ProBlogger). Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Chapman  (Marketo).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Customer] How are successful salespeople leveraging social media for selling? – Creating Value
    How about a personal landing page for you as an individual where prospects/customers can go to learn more about you? You understand your market, your customer’s problems, and the information they need to be more successful. They should be engaging customers there, as well as using traditional channels. Miles Austin. Dave Brock.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Customer] WTF Does Kevin Spacey Know About Content Marketing?
    Joe provided his own summary and content marketing takeaways from Kevin Spacey: Your customers are desperate for stories. The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey? Because Mr. Spacey is a disruptor.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Customer] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. With display advertising you get the chance to place your brand and message in front of prospects and customers as they engage in these day-to-day activities. Why choose display advertising?
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Customer] What are The Most Popular Social Media Tools?
    Want to create a custom message for every platform…then that’s fine too! Similar to Buffer, Hootsuite is a social media scheduling tool that gives users the option of creating a custom social message and then selecting which social platform it should be shared on and at what time. Stop working harder and start working smarter.
  • CAPTORA  |  TUESDAY, MARCH 29, 2016
    [Customer] The Sales Leadership Guide to a Successful Startup Sales Kickoff
    Day 2 (Full Day): Product, Marketing, Customer Success, Engineering, Services etc. Having a customer speaker on this day is fantastic as it breaks up the flow of content and more importantly inspires the team as it reminds them why they are selling your products and services to begin with. 5 Must-Have Ingredients to Avoid a Boondoggle.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Customer] How to Find Relevant Subreddits for Your Business
    Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest 6 Tips to Grow Your Instagram Audience Quickly. There are dozens of ways  to benefit from reddit. For example, some of the simply fail to understand the nature of subreddits. However, since … Continue Reading.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Customer] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Marketing Trend Watch: 2014 Planning Survey
    This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
  • SYNECORE  |  SATURDAY, APRIL 6, 2013
    [Customer] The Best Branded Content of the Week: April 6, 2013
    All customers unwilling to pay this monthly fee would have to tweet without the letters A, E, I, O, and U (they get to keep the “sometimes Y”). This, along with a few custom hashtags, helped to spark a lot of conversation about the brand. Some were quite successful in their marketing foolery, but others left something to be desired.
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Customer] Part 1: The 4 Business Use Cases of Predictive Intelligence
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Account-Based Digital Advertising. Account-Based Lead Generation.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] How to Use "Pay With a Tweet" to Generate Leads
    Any time someone clicks your custom button, they will be prompted to pay with a Tweet in order to download the content or product. 3 Pay With a Tweet Experiments You Can Run. For my first test, I generated a Pay with a Tweet link on the website, and then created a custom button in PowerPoint. trials or demos of our software).
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Customer] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Customer] Got a Trade Show Coming Up? How to Use Instagram While You're There
    You can even go further with your geo-tags by creating custom locations and linking to “Booth 22” or “Main Lobby” so attendees will know exactly where to find you. 3) Build Your Database. Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 4) Amplify Your Reach.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That sounds ominous.
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Customer] Digital Relevance – An Interview with Ardath Albee
    You need to interview your buyers and customers to understand their perspectives, work environment, challenges and goals. More than $40 billion is spent producing and using custom content in marketing programs each year. There is never a shortage of marketing books to read. However, Technology was billed as the answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Customer] Social media pioneer says technology will transfom education
    It provides a safe and easy way for teachers to connect and collaborate, share content, and customize the classroom for every learner. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Customer] 18 Brilliant Examples of Holiday Marketing Campaigns
    They create campaigns that delight customers. Here's an example of a holiday-themed microsite HubSpot created , highlighting our #HolidayHub campaign and targeting ecommerce customers. The premise of their business is letting customers "adopt" an olive tree in Italy and have its olive oil delivered to their doorstep. https://t.co/PTnehlbyrO
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    Your customers will go elsewhere. 17) Customer Service. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized.
  • FATHOM  |  TUESDAY, DECEMBER 8, 2015
    [Customer] Align AdWords Campaigns With TV & Video
    You may also want to increase your keyword bids and budgets around that schedule to ensure your ads show up precisely when potential customers are searching for your brand’s products or services. Simply put, great multi-channel advertising campaigns communicate a consistent message across all touchpoints. Ad Scheduling. Keywords.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Customer] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    Why do you sell to this kind of customer but not that kind of customer? They are masterfully addressing multiple audiences at the same time -- Wall Street , Apple’s employees, and customers. They’re all interesting enough. but you know what was even better? The videos Apple made to go with those products. They were about Apple.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • SAZBEAN  |  WEDNESDAY, JANUARY 19, 2011
    [Customer] State of the Social Web from Dave Linabury #smcd
    Little programs and devices are easy for people to use and program/customize. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ).
  • TERMINUS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer] 5 Killer B2B Marketing Takeaways from #Momentum15
    Mazen Ghalayini – Director, Customer Experience at West Monroe Partners. The customer is demanding engagement on their terms. matthewtennant from @McDonalds is sharing social media best practices for better customer engagement. Customers have so many options when it comes to choosing who they want to do business with.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Customer] Pondering Snapchat As The Next Place to Be for B2B
    But as the Wall Street Journal recently reported, older people are joining the platform , so it becomes less about a particular demographic and more about a way to connect with customers. And because there are no good discovery mechanisms, either for accounts or Stories, this is more a platform for your customers or your known universe.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer] 33 Stats On The Future of Content Marketing
    70% of marketers think branded content is more effective than advertising direct mail and PR. ~   Custom Content Council. The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Customer] Inbound Marketing Blogging
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2016
    [Customer] 3 Creative Highlights From Cannes Lions
    Now we have to dive into numbers, understand what they mean, and adapt to target customers with the highest potential." It's why you need to download The Age of Brand, Agency & Customer Collaboration , a new eBook from Oracle Marketing Cloud and Forbes Insights. Vogue in Vogue. the right data. 2. It's a New Age.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Customer] Four ways Facebook Instant Articles will dramatically impact marketing
    Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet. Inbound marketing content theoretically earns the attention of potential customers, makes the company easy to be found, and draws viewers to your website like a magnet.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Customer] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! 2 Key Facts Supporting A Subject Matter Expert Strategy. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. Be Smart!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, AUGUST 11, 2014
    [Customer] [Webinar] 5 Strategies for Leading a Quota-Busting Sales Team
    It’s a real challenge today, especially since so much has changed in the past few years — including customer expectations. Join me on August 14th! How can you get your sales team to consistently overachieve? Salespeople are struggling to catch up. Specifically, you''ll discover: Jill Konrath News
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Customer] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    By contrast, if salespeople can reduce tension, create trust and build intimacy in their customer relationships, they dramatically affect ROI. Customers raise fewer objections, are more willing to cut through red tape, and are less price sensitive.  #1 – Reducing Tension in Sales Greatly Affects ROI. The end result? ” .
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Customer] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. That’s precisely what Citrix attained through a campaign to grow their subscriber base. To review an agenda go here: 2012 Email Marketing Summit.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 25, 2011
    [Customer] Email tips from one of our B2B lead generation and marketing automation experts
    tips, reminders and customized offers), how can you find anything more targeted than a 1-to-1 note addressed to an individual who has opted in to receive it? This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Altaf Shaikh. Email Marketing is Not Standalone.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Customer] Does Your Website Have Performance Issues?
    Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
  • ACT-ON  |  THURSDAY, JUNE 9, 2016
    [Customer] 3 Tips to Shrink Your Long Enterprise Sales Cycle
    Our customers are placing a big bet when they sign that contract, and it takes time to work through how risky that may be for them. love the excitement of a big deal, the impact they have on our company, and the closeness the longer sales cycle creates between our customers and my team. It’s long because our stuff is expensive.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Customer] The Death of Desktop, in 5 Charts
    Meanwhile, print continues to command a disproportional amount of spend, perhaps because of high-value customers or simply from inertia. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. desktop and laptops).
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] Content marketing? Danish companies show you how to do it.
    According to Danisco’s management—and confirmed by a recent customer survey—one of the key reasons behind the company’s successful track record of growth and profitability has been the attitude and skills of its people. It is not an exercise in directly promoting your products or services. Content marketing requires patience and credibility.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Customer] Pitch Prospects Perfectly with Personas
    Marketing has volumes of prospect and customer insights tagged by persona and organized by the buying process. We believe sales account executives can play a valuable role in educating their prospects and customers. As sales leaders, we coach our sales team to follow a strict and disciplined data-driven sales process (e.g.
  • SNAPAPP  |  TUESDAY, JUNE 2, 2015
    [Customer] How To Market to the Seasons… Interactive Infographic!
    NationalBurgerDay was one of the top trending topics on Twitter on May 28th, and brands big and small took advantage of the opportunity to reach out to their customers. Finding the Perfect Reason for the Season. Why on earth should marketers care about National Burger Day on May 28th? Don’t have time to create a full blown campaign?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Customer] How to Grow Your Business with Inbound Marketing
    Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Just a few years ago, when a customer wanted product information, soon into their buying research they would need to contact the seller. Will outbound marketing go away?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Customer] The 7 Slides You Need for an Epic Monthly Marketing Report
    HubSpot customers can find this report in Sources.). 2. HubSpot customers can get this report in Sources.). 3. HubSpot customers can get this data from Sources.). 4. HubSpot customers can get this data from Sources by exporting and aggregating all their organic campaigns, then comparing that to their paid campaigns.). 5.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Customer] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    So here are the “can’t forget” highlights from the presentation: Your customers are using social media- it’s a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects. by Maria Pergolino They say you save the best for last.  Get social.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Customer] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    The set of 100+ WPO metrics that the group developed for KCA clients is driven by data collected by a host of off-the-shelf tools as well as some custom developed sources. What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Customer] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    Personalized videos are customized to each individual recipient by seamlessly weaving unique information about them or their company right into the video. Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On. Lenovo boosted click-through rates by 4.5 Personalized video compels action.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Customer] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    Helpful insight = happy and empowered customers. 2. by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. from Eloqua. Consider these thoughts as you strive to rekindle relationships: 1. Think multi-channel.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Customer] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Customer] 4 Steps to Get Started with Integrated Digital Marketing
    They get great positive feedback from their Groupon, but notice that they don’t accumulate a lot of new repeat customers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Customer] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    ” Modern marketers are charged with providing multiple types of content, delivered through multiple tools and technologies, to serve an ever increasing number of channels—all aiming to reach the customer in a personalized way. The second change is the increased role of marketing organizations to manage the customer experience.
  • HUBSPOT  |  FRIDAY, JANUARY 4, 2013
    [Customer] 15 Examples of Brilliant Homepage Design
    The homepage also includes good "proof" elements by listing some of their top customer logos, along with the copy, "Over 140,000 businesses use Box.". 5) Whitehouse.gov. Why it's brilliant: For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. That's right. Always changing.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
<< 1 2 ... 114 115 116 117 118 ... 269 270 >>