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  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Customer] 7 Creative Content Ideas for Your Ecommerce Site
    Benefit really takes advantage of this with their inclusion of real-life Instagram photos from happy customers. Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. JackThreads Blog. Ecommerce
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Customer] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    This information shows marketing operations which marketing channels are most effective at converting prospects into leads, opportunities, and customers. A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. Are you a unicorn? Have you found one?
  • THE POINT  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)
    This is founded on the practice by some ISPs to use engagement (opens and clicks) as a means to decide which marketing messages make it into their customers’ inboxes. Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. really do.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 3. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • BIZNOLOGY  |  TUESDAY, MAY 15, 2012
    [Customer] Why you too should be social media slutty
    Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Customer] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) Reborn Social." So it only makes sense that they use their Facebook cover photo to promote not only their own investment in the social enterprise , but also their investment in one of their customers, too. B2B is sooo boring. Too boring for Facebook, right? All of 'em.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • BUNGALO  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Worst Trade Show Blunders
    Sales rep says, “the economy has hurt us so bad, we don’t have the resources to care about our customers.” Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” ” 2.
  • SAZBEAN  |  FRIDAY, JANUARY 13, 2012
    [Customer] 6 Lead Nurturing Emails Every Business Should Send
    So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Customer] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    For B2B companies that have a complicated or technical product and service offering, an article library full of long FAQ explanations, step-by-step guides on how to use products, and advanced strategy implantation suggestions can be a godsend to customers. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits. Demos.
  • MARKETING ACTION  |  FRIDAY, APRIL 12, 2013
    [Customer] When is the right time to implement marketing automation?
    When the business finds itself spending too much time managing varied point tools, and struggling to reconcile customer data from different tools in different formats. Timing, they say, is everything. Plus, it’s never too soon to avoid bad habits.). When the business is making a significant increase in marketing investment.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Customer] What Is a Landing Page? [FAQs]
    You know how we talk about using your blog to answer common questions that your leads and customers have ? And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". That''s how this post was born. just what is a landing page? Nuances are explained. Sorry.
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [Customer] Data Driven Sales 2.0
    This decrease in call rates/day is primarily caused by prospects and customers not wanting or willing to see sales people – “can you send me an email on that”. For B2B companies, it’s not the vaunted Big Data, but rather the availability of just lots more data on prospects and customers.  Data-Driven Sales 1.0. Data-Driven Sales 2.0.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Customer] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads? You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? With all the content and information cluttering the web, it’s a constant struggle to get people’s attention online. News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Customer] 5 Must Haves For That About Us Page
    Instead, craft a page that you’re proud of and that helps communicate exactly who you are and what you represent to your customers. You think you know what you want to say, but then you get to that blank WordPress page and you suddenly forget how long you’ve been doing this, why you love it or, sometimes, even the company name. It’s easy!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 7, 2012
    [Customer] Are You Tweaking Your 2012 Social Media Plan?
    Your whole organization needs to adapt to empowered customer model. Now that we’ve crossed over into another year, are you reviewing what you did last year and trying to make improvements? I ran across a paper by Radian6 (you can download it when you click) that highlighted 30 ideas to think about to include in your planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Customer] Five steps to fix Foursquare
    That is not rewarding customers.  It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. The bad news is, I still really have no new reasons to use it. Foursquare seems determined to stary boring. Now we can be bored in several new languages. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Customer] Getting Inbound Buy-In from Your Media Sales Team
    Help establish clarity around value-based pricing, how long campaigns should run, and how results will be measured in terms of viewed, leads, and customers. Lay out clear selling points around inbound for your company’s target customers. A ny marketer will tell you: happy salespeople are the currency of a job well-done. Media
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Customer] Search isn’t about search anymore, it’s about social
    Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 24, 2014
    [Customer] 6 Key Characteristics of Becoming an Agile Content Creator
    Strategies for engaging customers and building relationships has become increasingly complex; to be successful, we must be willing to think differently on all levels and adapt to an unpredictable business environment — not just a marketing environment. November 25, 2014. An agile learning mentality. Enter the agile learner. PHoto: Steve-6h.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • THE ROI GUY  |  TUESDAY, MARCH 11, 2014
    [Customer] What is the Most Valued Content for IT Decision Makers?
    Source: IDC''s 2013 ITBuyer Experience Survey: Create and Close Customers up to 40% Faster. Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. In IT decisions, business units, IT and finance are all heavily involved.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Customer] How To Make Your Marketing Meme-tastic!
    Memes can be used by marketers to better engage customers and connect with a broader group of people. In fact, many of the customer inquiries themselves are jokes, with each consumer trying to find a way to be part of the action without anticipating real design guidance. and Left Shark. Meme Evolution. ’ anyone?) Any solutions?”
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Customer] 63 Digital Advertising Terms Every Marketer Should Know
    Cost per Acquisition : The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign. Lead : A potential customer. Old Spice’s Choose Your Own Adventure Game ad on Instagram. CarMax banner ad. An overlay ad.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 11, 2014
    [Customer] The Changes I want to see in the Catholic Church
    Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is a Notre Dame grad and life-long Catholic, but he read an article which disturbed him a lot, which I wish to share with the many readers of this blog. Some want to change the rules and many do not. Does that make him a bad priest?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Customer] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    About the reviewer: Jeff Ogden , the Fearless Competitor, is the Founder and President of Find New Customers. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
    Pricing : StayClassy has a tiered pricing structure, including a 1-3% processing fee and a monthly platform fee ranging from $99-$199/month and customized pricing for their enterprise level package. They offer peer-to-peer fundraising, event registration and fundraising, branding and customization, and reporting. Indiegogo. million.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Customer] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Use Smart Content to Take Advertisements to the Next Level
    By seeing the right messages, your audiences (and advertisers’ target customers) will see value propositions that are ideal for them. It’s the single-most direct way to reach customers 1:1. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? See a pattern?
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Customer] 10 Lessons From Steve Jobs That Every Marketer Must Learn
    First, Apple would empathize with customers. If you’re going to have a revolution, you need to have something or someone to rebel against. 8) Turn customers into evangelists. Possibly the biggest thing Jobs did was turn customers into passionate advocates for the Apple brand. Apple fans don''t think of themselves as customers.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Customer] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve makes an interesting point that while brands are struggling to find the right formula that will create memorable customer experiences online they tend to ignore customization of those experiences. The 8 questions to ask when developing your target customer persona Click To Tweet.  – Among Top 15 B2B CMOs (FierceCMO).
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 17, 2012
    [Customer] Get Publicity: 5 PR Advantages Small Businesses Have
    Small businesses know their customers. As a small business, you probably know your customers pretty well. These customers are a great opportunity to get PR coverage. Customer testimonials go a long way when it comes to successfully “selling” a story to the press. Small businesses have personal stories to tell.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 3, 2013
    [Customer] Pirates vs. Hamsters: Two Random Acts of Trinket Marketing
    Plus, even if I were inclined to use this, it’s not a thing I’m going to use at work, when I’m thinking about insulting gifts for customers. RELATED LINKS: The Ideal Customer Gift. Likely of exhaustion. think we’re clear regarding my position on captive rodents. think we also know how much I love getting packages in the mail.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Customer] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Building customer relationships. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results.
  • WRITTENT  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] 20 Go-To Places for Truly Awesome Newsletter Templates
    Regardless, it’s clear that email is still a pretty powerful means of reaching your prospects and customers. We’ve featured a mix of companies with thousands of satisfied customers (and undoubtedly, loads of closed deals), and highly affordable templates that are beloved by businesses of all sizes. Campaign Monitor. Active Campaign.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 1, 2012
    [Customer] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    Written by the sales and marketing expert Jeff Ogden, President of Find New Customers , it shares information on content marketing, lead nurturing, lead scoring, social media and more. Jeff Ogden’s sales lead generation Blog Fearless Competitor Achieves National Recognition as the No. Waltham, MA (PRWEB) May 25, 2012. About BuyerZone.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Customer] The Importance of Marketing Automation
    What’s more, marketing automation platforms are used as a web-based or hosted solution, and no software installation is required by a customer. Collection of appropriate customer data, organization, and storage. Nurturing contacts from leads to customers (conversions). The Importance of Marketing Automation.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [Customer] Finding The Time To Tweet or Blog?
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share Social media is intimidating to a large number of people. But But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Customer] 3 Best Practices for Creating a Lead-Scoring Matrix
    Creating a lead-scoring matrix takes lead management to a new level by formalizing and honing your processes for optimized customer engagement and, ultimately, increased revenues from new and repeat sales. Offline/custom events – Trade shows attended, other types of physical events. Enter the matrix. The lead-scoring matrix, that is.).
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Customer] 6 Survival Tips for Content Marketing Island
    Know thyself, know thy customer. Great content marketing lives at the intersection of your company’s value proposition and the pain points of your customers. Know what it is that your company does better than anyone else, and how you are uniquely positioned to address the daily needs and concerns of your customers.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Customer] Help Me Resolve My Blogging Dilemma
    Content dependent initiative results suffer when required content isn’t available the moment initiatives are triggered and customers (buyers) begin to engage. I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. invite you to share your ideas and suggestions with me.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Mashable!) Can You Get ROI on Simple Words On Twitter? Can it Do the Same for Social Commerce? eConsultancy) Real-Time Marketing Takes Control  (The Digital Bus) How to Optimize Contact Forms for Conversions  (Quick Sprout). News & Notes
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    How to Make More Money From Existing Customers with Marketing Automation  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Customer] It’s a Scary World Out There!
    The issues your team must understand are: operational efficiency, cost containment, customer responsiveness, revenue growth and increase market share. Drive an Increase in Customer Satisfaction and Lower Your Costs” certainly would get the attention of the VP of Marketing or COO. It’s a Scary World Out There. Create a sales theme.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    How are you engaging with your customers and what leads are coming from that? In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at?
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, NOVEMBER 13, 2013
    [Customer] Advisory Boards
    Client Advisory Boards A Client Advisory Board — which typically includes five to seven current clients — can provide insights into customer needs from the customer perspective. We recommend that you select not only your “pet” clients, but a cross-section of your customers. Advisory Boards  .
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Customer] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    The central doctrine of social media marketing is that you need to be where your customers are, and sometimes these customers are spending more time on other platforms that might be under your radar. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Empire Avenue 25.1
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 23, 2015
    [Customer] Keeping Up with KoMarketing: Travel News & Conference Previews
    Here are the details: Session : Customer Experience and It’s Impact on Search. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Today, I’m giving you a preview of where you can find us and what we’ll be sharing at some of these shows.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Customer] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    This will extend your reach, giving you more opportunities to engage and connect with customers and prospects. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. 50 Ways To Make 2011 Rock 2.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 14, 2015
    [Customer] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Can you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly. How to Make Money Directly from a Business Blog.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Customer] Salesfusion Leaps into the World of Dynamics CRM
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Customer] 6 Reasons You Shouldn't Use Call Tracking
    These calls produce more customers than all the form fill-outs or PPC campaigns we run put together. Did you know that some companies invest in call tracking software because they want to record phone calls and hear precisely how their customers are treated on the phone? Some marketers just shouldn''t use call tracking. You love it!
  • MARKETING ACTION  |  MONDAY, OCTOBER 5, 2015
    [Customer] Modern Email: Still Winning Friends and Influencing People: Part 2
    Now marketing is responsible not only for managing the buyer’s journey from the time a customer first hears about a brand but through to the sale, which requires a lot of alignment with sales, agreement with sales. Even beyond that, we work really closely with customer success. That’s across sales, across customer success.
  • MARKETING ACTION  |  THURSDAY, MAY 30, 2013
    [Customer] Email Marketing Alert: New Gmail Inbox On The Way!
    Recipients will have the ability to customize the new inbox by choosing to display only the tabs they want, and they will be able to set filters so email is directed a particular tab. Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. Email Marketing email marketing Gmai
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Customer] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. It’s only when you want to start customizing the look of a site that you need to delve into CSS. However, if you do want to do some customization, you’ll need to come up to speed on CSS. Today’s question: What is CSS?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] 8 Great Apps to Save You Time Every Day
    Features include custom scheduling on a per-post basis, a customizable overall posting schedule, the ability to link multiple social accounts, and detailed analytics that can help you figure out which type of content and which posting times work best for your audience. By Kerry Gorgone {grow} Contributing Columinst. How to cope? Trello.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Customer] Researching Your Market
    If you don’t know who your target market is how do you expect to get paying customers? To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. Address any problems that customers have directly where possible and try to improve your business constantly.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Customer] ROI for content marketing
    All of this content is created for different people depending on where they are at in the buying process and that includes customers. That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. This is why lots of business owners struggle with social media and content marketing.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Customer] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Customer] How to Launch a B2B Social Media Marketing Campaign
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Customer] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. 2) Claim your page’s custom, branded URL. This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. The Bottom Line. Want to learn more?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] B2B Marketers Need to Get on Board with Social Media… NOW!
    The report found that almost two-thirds of B2B marketing executives view social media as an “important” channel to interact with customers, partners, and stakeholders. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily. Revenue. Revenue Performance
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Customer] Balihoo Offers "Local Marketing Automation" for Channel Partners
    One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system.
  • AVITAGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Customer] Who’s going to stock the pond?
    There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand. I love to look for paradox in life. Take content, for example. And yet, we wonder why this content “sucks.” So much so, they are trying to fix the.
  • MARKETING ACTION  |  THURSDAY, AUGUST 22, 2013
    [Customer] Jay Baer Crushes the 11 Big Myths About Social and Content Marketing
    Social is for creating new customers. You’re in luck. And so are we.) Content marketing luminary Jay Baer will deliver what promises to be a very fast, fun, furious webinar called “ Reality Check: Crushing the 11 Big Myths About Social  and Content Marketing ” on Wednesday, August 28, 2013, at 11:00 AM PT. Social will kill email. False?
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Customer] 3 Reasons To Bid On Unprofitable Keywords
    ” may entice the customer to click through to your site and learn about various differences between the two products. After reading about improved picture quality, clarity in all positions, and advanced backlighting, the customer might start to question their decision to buy a plasma TV. Competitive Conquesting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Customer] The Disruptive Technology that will Replace Facebook
    Because Facebook doesn’t put its customers first, it is highly vulnerable to  a new, disruptive technology. By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Customer] 12 Ways to Get Your Sales Team’s Phones Ringing
    What’s more, 60% of the time Americans spend with online retail occurs on mobile devices—a trend that Zappos has found enormous success with in regard to their app and their customer service philosophy. This can be a change of zeitgeist for businesses who have gotten used to communicating with customers via email and “contact us” boxes only.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Customer] What Matters to You in a Marketing Publication? [Poll]
    On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Market Research & Best Practices: Our goal here has been to give you fact-based resources to inform and enhance your own marketing and customer-facing initiatives. Other posts of note include –. Example posts include –.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Customer] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    You probably don't think it's that groundbreaking because the information is second nature to you, but if you have leads and customers asking you these questions day in and day out, there are hundreds -- if not thousands -- of people to whom your knowledge is groundbreaking. Blogging's for young people. I'm not a good writer. It's too hard.".
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Customer] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. Consider the customization demands of an educational institution, for example. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 4, 2014
    [Customer] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
    The breakdown of that data is even higher when you look at groups that likely contain your customers. It is easy to sign up for a Twitter account, but hard for many B2B marketers to embrace the platform and share information that is of value to their customers. have done this for many years myself. Or maybe they are right. Opinions.
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Customer] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. Customers don''t want to hear a good story from you. Affirm a customers'' choice. Provoke your customers. Recently we hosted a webinar with social selling expert , Jeff Molander. Spark inquiry.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Customer] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    How can you break through this constant mass of stuff and not only get in front of, but truly engage your potential customers? In this article, I’ll explain a three-step process for finding and delivering what your customers are looking for. And there’s a lot of noise! It’s incredibly daunting for marketers. Ready for it?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] Three Tips for Improving Content Marketing ROI
    It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing is now a way of life for B2B businesses. Obviously the best way to do this is to generate valuable, engaging content. “ .
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Customer] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Participating in LinkedIn groups is a great way to increase visibility and interact with colleagues in your field, as well as potential customers. Look for a unique way to zero in on something that is important to your prospects, customers and colleagues in the industry. But don’t stop at just contributing to groups as a member.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Customer] Infographic Dos, Don’ts and Must-Haves
    It can be tempting to try to cram every piece of information you have on your industry or customer base into an infographic. As an extra bonus here’s an infographic about infographics from Customer Magnetism : This post contributed by guest author, Yael Grauer. Maintain a clear focus. Keep the ‘graphic’ in infographic.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, AUGUST 8, 2015
    [Customer] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
    Other applications include using presence on an intent list as a data point in a lead score, reaching out to dormant leads or current customers who suddenly register on intent lists, and tailoring messages based on the which topics the intent vendor finds an individual is consuming. But intent data is a complicated topic. What is intent data?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Customer] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. This is not some outfit surveying their customers or blog readers. I LOVE getting new reports from the Pew Research Center’s Internet Project. For a data geek like me, this is like getting a great big present in my email! Perhaps more interesting is what is NOT there.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Customer] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Unless you have a targeted and segmented list with customized messages for each audience, the campaign effectiveness is not likely to be very high. In business, we need to constantly hear our customer’s voice in our head, asking “so what?” Your customers are going to ask, “so what?” Most of us have no patience for time-wasters.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] In marketing, authenticity is the new black
    “How can we get our customers to think we are authentic?” Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
  • E-LIGN  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] 10 KPIs to Prove Your Inbound Marketing is Working
    These metrics are easily manipulated, and do not correlate to the calculations that matter: active or repeat customers, engagement, the cost of new business, and revenues and profits. KPI’s are paramount – key performance indicators – to help you understand your data, make key decisions, and improve your inbound marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Customer] Ad Injection: Whose Media Is This?
    commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. By Merav Chen, {grow} Community Member.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Customer] How Print Publications Impact B2B Content Marketing Development
    Chart: What Content Sources Do Customers Trust? Q. Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. What do you think is generally higher quality?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Customer] 9 Common and Costly B2B Social Media Marketing Mistakes
    Not all social media followers can become customers for your B2B company, but many of them might be able to share content or take an action online that could refer a customer. Social media can have many applications for a business, including customer service, public relations, and recruiting. Solve for customers.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Customer] How Opting People OUT Can Actually Improve Your Email Marketing
    That way, Fab stands a chance of alerting recipients as to what's going on, and getting either 1) some props for being lovable, and 2) maybe a little action from the recipient in the way of sending preferences customization. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Customer] 3 Reasons Why SEO & PPC Are More Powerful Together
    Moreover, potential customers see companies with multiple listings as being more established and trustworthy. 2. Remarketing campaigns are paid ads that target customers that have visited your website, but did not convert. We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] The 9 Worst Ways to Use LinkedIn for Business
    The “Answers” section of LinkedIn, where people go to ask their business-related questions, is a place where businesses establish themselves as industry experts and even find new customers. By adding custom anchor text to the website links on your profile, the links will pass higher-quality SEO authority. Of course not.
  • REVENUE JOURNAL  |  MONDAY, NOVEMBER 21, 2011
    [Customer] Stop reading all that advice. Start interviewing.
    If you stopped reading EVERYTHING you read about marketing and sales, and spent that time over the next two weeks interviewing your customers, you'd be so far ahead, you would barely be able to contain your joy and enthusiasm. know, because I do this for my clients, and that's what happens to them. "Now we know what to do!"
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Customer] How to Turn Your Blog Subscribers Into Valuable Business Leads
    Note: HubSpot customers on the new COS can easily set up this automatic welcome email using Workflows.). With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick. What I''m talking about here is blog optimization.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Customer] Can Sales Grow Your Marketing Database? [Chart]
    We looked at customers who grew their database the most in the past six months, and we noticed that organizations who had even a few sales people using these tools grew their reach much faster than those who did not use these tools at all.   What if every salesperson in your organization could be helping you grow your reach this very instant?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Customer] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    The digital world has made marketing more complex, but at the same time new marketing technologies have provided effective ways to reach prospects and customers as they self-educate through the buying process. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Customer] Web Analytics 2.0 – It’s Not All About the Web.
    What many of our clients are struggling with today is not that they need to be on the Web and have a digital and/or Web strategy, but rather how to optimize and integrate customer engagement via the Web channel and across all online and offline customer communications. Bill Harriss. So we all know we need to be on the Web. success.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    Well, for one thing, we’ve all heard the statistics that multichannel customers are more profitable than single channel customers.  Developing channel-appropriate communications focused on the customer (and not the channel). Customers are not asked for channel preference. Profile online and offline customers and compare.
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