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  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Customer] Content Curation vs. Content Creation
    Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy.
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Customer] What Does Your Website’s Design Say About Your Company?
    For example, if you say that you offer great customer service or personalized service, are there any pictures of you and your employees on the website? Most companies have a website these days and most of these websites are gawdawful ugly — or just are. Same as Everyone Else. Dated. What does that say about your company? Are you dated?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Customer] Do your Content have a Personality?
    Who in your company can shine forth as a spokesperson customers can relate to? Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Customer] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. ' The majority of blogs aren’t a success.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Customer] PR Freelancers versus PR Agencies: Five Points to Consider
    Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. Four years ago this month, I left the agency side to move in-house. More Arms and Legs. This will vary on your budget and PR objectives.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] No Cookies for You – How to Get Sales to Talk Value, Not Price
    And to sweeten the deal for the board, the CFO would love to see free custom  reporting for the next five years. The waterfall on one of these looks a lot like this one from Deloitte: The problem is that it’s not even a little bit transparent and every order in this scenario becomes a custom order. The team manager wants free training?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Don’t make your prospects and customer search to find you on these platforms. And more social. Use Full URLs for Social Media Profiles.
  • HUBSPOT  |  SUNDAY, JULY 17, 2011
    [Customer] Managing Your Online Community [Marketing Update]
    This sent the Twitterverse, and the commenters on their blog, into a tizzy as customers voiced their outrage and dissappointment. Neither their blog, not their Twitter stream has been updated since Tuesday, although many of their customers are discussing canceling their plans. Netflix Raises Prices. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Customer] Getty's New Free Stock Photos Come With a Price
    You will have to add custom styling to get it to appear the right size across devices.). 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it. If not, it is a non-commercial use."
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. Ask the accounts team what current customers are saying, ask the sales team what they''re hearing from prospective customers, have the interns do some online research, and call it a day, right?
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Customer] AVNET Interactive White Paper
    Click here to see a sample of a customized white paper. 'Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    Many of these challenges can be traced to a root cause: “Companies haven’t realized how significantly their prospects or target customers have changed, and they haven’t retooled their salespeople to deal with this. Social Media: Know Where Your Customers Are & Use LinkedIn. My guest today is Jill Konrath. Don’t come in here.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Preventing Agency Suckiness
    Remember, they are doing what the rest of us do when asked for a customer list. We proudly throw our most prominent customers into RFPs and web pages even though: a) we did only a very small project; b) did it years and years ago; c) screwed it up and haven’t had the nerve to ask for more business since. Seriously.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Customer] How to Really Use LinkedIn to Increase Your Sales
    Ways to Find Potential Customers via LinkedIn. LinkedIn is a very powerful tool to quickly find potential customers and also the people we have in common with them. To get the best results, you need to 1) Build the foundation of our network and 2) Clearly define your targeted customers and decision makers. Use "Advanced Search."
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Customer] [Video] How You Can Be an Invaluable Sales Resource
    Customers bring us in today because we have ideas and valuable information. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Personalized Calls-to-Action Convert 42% Better [New Data]
    That''s why my colleague Jeff Russo conducted an analysis of over 93,000 calls-to-action from our database of customers. For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. Because I love Harry Potter. 2) Open PowerPoint.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    The only voice (and lens of the world) that matters is the customer’s. Your message must be in all the channels your customers use, and for most B2B markets printed trade publications remains one of them. Predictions. And More Predictions. In this article I take a slightly different approach. Gorbachev, tear down this wall!&# Sign up.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 13, 2012
    [Customer] What does 2012 Hold In Store for your Business?
    The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. What does 2012 mean to you?
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    This feature is as easy as installing a free plug-in for WordPress customers. Best of all, it’s easy to customize! This WordPress plug-in offers limited customization, but it’s easy to implement on every page of your website. Customize Your Images. 'There’s a lot to consider when designing a blog. Not this site!
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Holiday greeting cards can keep you connected to customers in winter, but what are you doing the rest of the year? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Customer] Business Software Reviews: Recap of G2 Crowd Webinar
    And if you''re a customer, give us a good review 'Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure). The webinar with G2 Crowd was great. You should watch it. That''s a big deal.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Customer] Reps vs. Factory Direct: The Debate Continues…
    What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Customer] 10 Thought Leaders Share Their Interest in Pinterest
    Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. by Jason Miller Pinterest is now the third most popular social network in the country. Hear from: Rohit Bhargava, SVP of Global Strategy & Planning at Ogilvy. Freitag, COO at Sliderocket/WMWare.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Celebrating 13 Years with a New VerticalResponse
    We never could have done it without our loyal customers like you, so thank you! If you wanted to communicate with your customers, you called, wrote a letter, or sent an email, which was most likely read on a desktop computer. Customers read your emails on mobile phones and tablets. 'These are exciting times at VerticalResponse!
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Why stop at a booth? 
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Content Marketers Must Read Book of the Week!
    And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Customer] Your November Holiday Marketing Checklist
    Inform Customers about Increased Email Frequency If you plan on increasing your email frequency in November (hint: you should!), Send a Thank You Email Nothing gives customers that warm, fuzzy feeling more than a sincere email thanking them for their business. With it comes the 1-2-3 punch of Black Friday (Nov. Then, stick to it.
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Customer] Email and Spam – The Two That Shouldn’t Tango
    Your subject line should grab the attention of your potential customer so keep it professional, creative, and avoid words that contain the evident “sales pitch.” Lastly, be sure to hyperlink text in case the customer chooses to “not display all images”. by Ravali Ravulapati. Email Marketing Best Practices to Spam-Proof Your Content.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Customer] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! To Win the Custom FMBL Tab Simply: You must ReTweet this article AND like the Inbound Now Fan page. Create a custom welcome tab with FBML. FMBL - Create Custom HTML Tabs.
  • SAZBEAN  |  THURSDAY, FEBRUARY 3, 2011
    [Customer] Choosing the Right Social Media Measurements
    You may need to get a CRM (customer relationship management) system in place so you can actually keep track of what’s going on with your customers. Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. Thoughts?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] Real-time Social Media Monitoring with Social Mention
    You can customize based on the type of media: Or select specific social networks and channels to search: Results at a Glance. Especially nice are all the customizations available for searches and the ability to get the data out of their system via either email or rss or by exporting to csv/excel files. Social Media Search with Options.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Leaders indicate Growing Investment in Smart Digital Content
    The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Do you deliver more Customer Bottom-line Impact th. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Customer] Why Your Competitor’s High Google Ranking May be a Good Thing
    In other words, the data suggests that as customers research products, they narrow in on a smaller group of search results as they get closer to making a purchase. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.  Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I stand corrected.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 24, 2013
    [Customer] [Video] Dealing With Fear When You're Selling
    was afraid of losing customers or worse yet, losing opportunities to competitors. 'If you''re selling, you''re most likely experiencing fear. say that, because I''ve dealt with it my entire professional career. I''ve worried about meeting my quota. Then, when I did, I worried about doing it the next month. It just making things worse.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Customer] How to Design a Persona-Centric Website Experience
    After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Create a Customized Page for Each Persona. One great option you have is to create a customized page for each of your buyer personas. What do they need most?
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    million customers. 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion. CMOs are In a Pressure Cooker. ” . Marketing’s Big Chance: Data Deluge.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Customer] Additional On Site SEO Factors to Consider
    The on site optimization basics include incorporating keywords naturally into the content on the page and writing customized titles and meta descriptions for each page of content. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. The URL shouldn’t be thought of as only the link. Internal Links.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Customer] 6 Reasons You Shouldn't Use Call Tracking
    These calls produce more customers than all the form fill-outs or PPC campaigns we run put together. Did you know that some companies invest in call tracking software because they want to record phone calls and hear precisely how their customers are treated on the phone? 'Some marketers just shouldn''t use call tracking. You love it!
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Customer] The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines
    Conversation Analytics can gauge the intent of a phone call, know if the customer was agitated or happy, know if a sale was made, know if the phone caller was a good lead, bad lead, or current customer, and much more. 'When the internet and packet switching was invented in the early 1960s, the word “internet” didn’t exist. Web 2.0”
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 'We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 31, 2011
    [Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
    In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. ” Quack!
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Six steps to differentiating your solutions
    Your customers are inundated with shiny new offers every day of the week, and they pretty much tune them all out. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 4 Elements to Consider to Take a B2B Website Mobile
    Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Nine Expert Guides to Local SEO
    Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Customer] Social Media Success takes Planning
    Fans & Followers do NOT (necessarily) equal Customers Customers are people who give you money in return for something they find valuable. If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. for years. Read: it’s old news.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Do you deliver more Customer Bottom-line Impact th. Do White Papers Still Engage?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Customer] Advertising to Facebook Fans Improves Conversion Rates [New Data]
    The problem is that even though someone may be a fan of your business, they are still a long way away from being an actual customer. This data supports the idea that marketers should spend more of their efforts, both paid and organic, to move existing fans further along the sales cycle and convert them into leads and customers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
    Consider the following example of how we could describe HubSpot in a gobbledygook way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. you want to redesign your website. Say what? Ahh yes.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Customer] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether. 1) Uber: The Welcome Email. 2) Dropbox: The Re-engagement Email. Source: Pure360. email marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Customer] Elevator Pitch: One Sentence Can Change Your Life
    List every single benefit you offer clients or customers. If you have a product, focus on what the main benefit the product delivers to the customer). Q: Who are your customers? Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? Generate curiosity.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [Customer] Why Do You Tweet? Social Media And Your Personal Brand
    company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
    Customize Creative By Funnel Stage. Once you find out where your audience is in the funnel—the top, the middle, the bottom—then customize the creative that those prospects are shown when they are retargeted. One presentation about retargeting strategies was our favorite! Align Goals, Strategies, and Metrics. Optimize Creative.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Customer] The Giants in the Marketing Technology Landscape
    So Adobe is moving in terms of making web authoring as central piece and continues to assemble components of the online customer engagement ecosystem. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Customer] 4 Online Contests Worth Looking Over
    Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. Dockers connected with their ideal customer base with their “ Wear the Pants ” campaign. by Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Dockers. See3 Communications. Eloqua.
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Ascent of the social media climbers: Klout goes mainstream
    The companies that partner with Klout are paying customers, Holsinger said. Companies have always provided different levels of service, depending on how much money a customer spends, or how recently they’ve bought something,’’ he said. think this is significant. Here is Beth’s fine article: Ascent of the social-media climbers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. ”   Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] B2B Content Marketing as Storytelling: Is It Really That Simple?
    sales, a relationship with a valued customer, etc.)? Sometimes it’s as simple as asking your customers what they want from you so you don’t have to guess.  Ways to do this include conducting customer surveys, using live chat for customer service, or mining Q&A sites like Quora or Yahoo! I had a baby).  Answers.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] How Smart Marketers Are Sabotaging Their Calls-to-Action
    You''re not writing custom copy. So, we customized the CTA copy to reflect the audience to whom the post was targeted. Here''s the customized version: We''ve since customized our offer CTAs when we''re emphasizing something the CTA copy doesn''t reflect, and consistently see improved conversion rates as a result. It did.
  • VIEWPOINT  |  THURSDAY, MAY 23, 2013
    [Customer] Good Reads for B2B Marketing - Respect Your Competition
    According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. 'Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via emarketer.com.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Customer] How Dell Increased Pipeline Revenue 10X in One Quarter: The Secret to Their SMarketing Sauce
    To get an inside scoop on how they''ve solved a Sales and Marketing dilemma and made customers happier with the Lead Concierge Program, I spoke with Bryan Shaw , Marketing Operations Manager at Dell. So let''s say the customer has filled out a form that says they want to buy 10 laptops. Every company handles this struggle differently.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Customer] Don't Be Fooled: Introducing REAL Phone Lead Scoring
    They argue that an IVR (that thing where you can push 1 for sales, 2 for customer service, 3 for billing questions) basically functions as lead scoring because only ''good'' leads push 1 for sales. 'Fool me once, shame on you. Fool me twice, shame on me. Some of our call analytics competitors claim they offer lead scoring for phone calls.
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Customer] Why Agencies NEED Call Tracking
    They are the #1 customer of LogMyCalls and are the focus of our entire sales team and business development staff. 'Hundreds--maybe thousands--of agencies across North America use call tracking. These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. Genius.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] 4 Things Marketers Should Be Thankful For
    And phone calls and location visits have the highest lead-to-customer conversion rates. Marketers are kind of a preoccupied bunch. We're always looking at analytics, planning the next campaign or writing the next blog. Marketers rarely sit back and think about what they're thankful for. What should marketers be grateful for? 1) Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Customer] The new realities of corporate blogging
    For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success? Market-segmenting your blog? The two possible conditions for an active corporate blog community? But it gets better!  Share this on del.icio.us.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Customer] High Impact Marketing from a Low Budget Business
    Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Customer] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    If I am a long-time customer, I want that to be recognized in every email’s tone, content, and offer. If I’m going to give marketers my data, I want customization in return. 'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. Here goes: 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Customer] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Customer] My Week in Vegas: Talent, Zombies, and a Little Magic
    The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe.  The book based on research from  CEB’s Customer Contact  practice, identifies a major flaw in the conventional wisdom that businesses should over-invest to delight customers in service interactions. 
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? 'There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Customer] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The 360-degree view of the customer everyone wants is usually a 90-degree view at best. The trouble for organizations large and small is data. Data that works.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. 'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Customer] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." 'Guy Kawasaki is a special advisor to the Motorola business unit of Google. Twitter. million followers.
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