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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • VIEWPOINT  |  THURSDAY, MAY 23, 2013
    [Customer] Good Reads for B2B Marketing - Respect Your Competition
    According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. 'Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via emarketer.com.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] 4 Things Marketers Should Be Thankful For
    And phone calls and location visits have the highest lead-to-customer conversion rates. Marketers are kind of a preoccupied bunch. We're always looking at analytics, planning the next campaign or writing the next blog. Marketers rarely sit back and think about what they're thankful for. What should marketers be grateful for? 1) Analytics.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 23, 2013
    [Customer] Things to Consider When Using Mobile to Reach the Professional Tradesman
    'Mobile is probably one of the fastest segments right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. Create custom mobile assets  - don’t put your whole site up.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Customer] 7 Shameless Tactics Marketers Use to Lure an Audience
    The mascot was created in 1983 and has been used ever since to give its customers the message that by using the detergent, your clothing would be more comfortable. Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play. 1) Cute Animals.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] 9 Indispensable B2B Social Media White Papers
    Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Customer] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    Use marketing automation to instantly announce this information to your customers through an opt-in text message. by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive. SMS and text messages. About 2.4 QR Codes.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Customer] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    MONIQUE:   Wait a sec … you were an Act-On customer before you were an employee? believe I was Customer #16. More custom messages to more specific audiences = working longer days and weekends. So a conditional branch is like a pathway that you customize based on their behavior … their particular buying journey. Crazy.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Customer] Linkedin for B2B Marketing
    use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. sorry.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Customer] Business Cards: The Good, the Bad, & the Ugly
    'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. Local printers are usually more expensive but have better customer serves while online printers like Greenprinter, moo.com, and PsPrint are more economical and have templates available. What gives? The Good. Your name.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Customer] Top Three Signs Your Marketing VP Might Be in Trouble
    After all, CEO’s and sales VP’s can be very tough customers. This is what happens when you forget to take your potential customer into the equation. But when we scan the ranks of companies in the marketplace, you can’t help but notice companies that are falling short due to a handful of bad marketing practices.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Customer] The absolute beauty of blogs - spend your time where it counts
    well written website will draw your potential customer into it's depth answering always - what it is we can do for you. So when my friend comes over, sure, I'll help her set up on LinkedIn and Twitter, I'll even review the company's website to point out where the focus has drifted from the customer to us, us, us. Guess what? promise.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Customer] B2B Marketers: Have You Localised Your Content Plan?
    Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. Implication: Remember that your customer’s words trump all other forms of validation for most prospects; produce case studies in a variety of formats to convey your reliability. Hear, hear!]
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Customer] Pacing Your Product Marketing Launch for Success
    Typically you are repackaging an existing product for a new target market, expanding your base product with a new feature or function for a specific market or a new product to an existing customer base. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade. Assess Your Terrain.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Customer] 7 Critical Steps to Getting Effective Survey Results
    So, you’ve been tasked with finding facts on product usage by your customers. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Because he consistently evolved his products to meet his customers’ needs. Location of Clicks  - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Customer] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    Determine the Interests of Your Followers, Customers and Prospects. To find out the networks which could be a potential goldmine for content promotion, interview your current customers about their social media usage. Share tutorials on how to get the most from your product or service with new customers. Reach Your Tipping Point.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Customer] 5 Ways to Grow Your Business with Salesforce.com
    '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. One of these tools is Salesforce, the highly popular customer relationship management application.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Focus your program on the value your joint customers get. “Customer Lifetime Value” was one of the terms listed in Silverman’s “phrases to know” list above. 'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. in 2014, according to Nielsen).
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Customer] Be an Account-Based Marketing Champ in 5 Simple Steps
    Digital Behavior:  Learn and understand the customer journey, product interests and target personas of your ideal prospects. By mapping your content to your target accounts, you can clearly assess which content pieces will be most effective at each stage of the customer journey and which accounts are responding to your assets. Normal.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: Selling to the Unreachables
    Level Executives, they may not have enough knowledge of the business goals, opportunities and competitive challengers to deliver value, and may even disrupt the now customer driven buying process. However, how many of us understand the customers industry and challenges enough to add value to each executive we meet with? Think Again.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. 'Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link].
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Customer] B2B Companies are Really Content Companies, But is Content.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". This intelligent content customizes presentations for each individual user. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand. Powered by Blogge
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Social Marketing Wisdom From a True Practitioner
    What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Customer] Lead Nurturing 101
    This sort of customization is vital to the success of your nurture campaign. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] Important New Sales Effectiveness Research: Part 1
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • FATHOM  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] 7 Ways Manufacturers Can Make the Most of LinkedIn
    Your best customers should be your best advocates. Another idea is to write the recommendation for them, send it to your customer, and they can add it to your LinkedIn recommendations themselves (and edit if necessary). 'If you’re in the manufacturing industry , consider LinkedIn your go-to social network. Establish a Company Page.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 16, 2010
    [Customer] It's the Relationship!
      If we think our customers and prospects - or our friends and family - don't know the difference in our intentions - we're kidding ourselves. It’s not about you; it’s about them. Go Givers Sell More. Truer words have never been spoken.     That universal  law is quite simple. And so I did. 
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] How to Find Great Blogs for Better Business Blogging
    It also has an easy-to-use search engine and a way to customize the site for your topic selections. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Customer] Why Internet Marketers Must Always Be Testing
    It is the key to creating great experiences for your customers. In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach. Our suggestion?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    We looked at the requirements that customers had asked for in a Drupal integration and decided to start from the ground up for version 6.x. LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse ,Inc.
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Customer] B2B Buyers Looking a Lot Like B2C Consumers
    The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question?
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Customer] How Simple Is Your Strategy?
    As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. was struck me by its simplicity. How simple is your strategy? Sign up.
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Customer] 5 Principles to Managing CRM Data Quality
    'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Customer] 10 Content Marketing Failures – Do Not Try This at Home
    'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 3 Tips to Get You Started With Photoshop [+Tutorial Videos]
    To further visualize this concept, check out this brief Instagram video (note: your speakers aren''t broken, there''s no sound): Transform Screenshots to Customize Various Images. One of them is even used in the example below where I''ll show you how to transform a screenshot to customize an image. Your image is now customized!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Customer] What Small Business Can Learn from The Joy Formidable about Social Media Marketing
    Even through the act of business blogging a small business can give away a “resource&# and get recognition from their potential customers. But it’s not about trying to amass millions of followers every night: It’s about treating every customer or potential client as someone who just might be influential. he asked.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 3, 2012
    [Customer] Email Tip Your Prospects Will Love - Guaranteed!
    When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] [Video] Never, Ever Call Your Best Prospects First
    You don't know how your customers will perceive things. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it. Plus, you're not wasting your precious prospecting time with low-priority opportunities. You want to sound competent.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, FEBRUARY 20, 2013
    [Customer] [Video] Examples of a Good LinkedIn Summary
    One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers. Well, guess what?
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Customer] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Sales Management Thought Leadership:Efficient Effectiveness
    Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Customer] K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins
    In order to maintain and grow your customer relationships, your company’s focus should shift toward consistent, timely, targeted, valuable, human  email messages. 'Author: DJ Waldow It was Sunday morning. I needed spackle. If you have ever gone to the store with a 16-month-old, you know your time is limited. Me: Uh, no. What’s that?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Customer] An Introductory Guide to Improving Your Local SEO
    Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more. 3) Develop a system for building customer reviews. Your customers may be new to giving Google+ reviews online. On-Page Signals. 1) Set Up Your NAP. 5) Yelp.
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Customer] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
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