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  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Customer] The Power of Story for B2B Marketing
    Before you can thrust your customer into the hero’s role, you have to explain who they are, what their background is, and what’s bugging them (the problem). Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. In one class, we had a memory exercise.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Customer] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. They offer up fun prizes for the top performers and performance plans to those at the bottom -- and hope that those incentives will make their team produce top-notch results. It means acting with choice.”.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Customer] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    Problem 4: Custom H1 & Intro on Topic Pages. We've now added in a custom H1 relevant to the topic, such as "CRM Blog Posts," as well as a short custom description for the topic. We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. But even experts make mistakes, right? Yikes.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 2. Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] Top Five Tips for Cold Calling
    It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] Inside Sales Tips: Archiving Valuable Data from Teleprospecting Conversations
    It all adds up to critical intel for accounts that could be future customers. Most if not all inside sales reps have a CRM that they work within, but not many sales executives create and/or enforce any sort of process for how their reps should be operating and logging information within that CRM. Probably not. When are they reevaluating?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Customer] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Easy (and Affordable) Ways to Show Customer Appreciation. Easy (and Affordable) Ways to Show Customer Appreciation. Enhance Customer Engagement with Online Hangouts. Creating valuable content is a consistent mission for us here at VerticalResponse. In This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Customer] What Web Analytics Don’t Tell You
    They can’t tell you how leads or customers are interacting with your website, your landing pages, etc. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth. Repeat Visitors.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Customer] How to Cultivate a Content Culture at Your Company
    If they're in a Sales or customer-facing role, it helps establish credibility with leads and customers. When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. Enable anyone to contribute.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] What are you doing to build your “Proprietary Audience?
    Companies need audiences to survive – before they are customers they first have to be part of an audience. I had the chance to hear Jeffrey Rohrs speak at a  WTWH Media  event recently and subsequently read his new book,  Audience. Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Customer] Online Display Advertising, Targeting, and Capturing Leads
    You can find interested customers, such as sports enthusiasts, and show them relevant ads as they browse sites across the Google Display Network. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Retargeting.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Customer] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    And, in the BI world, businesses are better able to analyze customer behavior, sales skills, and marketing ROI. You can customize which metrics you want to extract and you can choose how you want the data delivered to you. This infographic contains data from dozens of industries and a variety of sectors. The data is truly fascinating.
  • VIEWPOINT  |  MONDAY, AUGUST 8, 2011
    [Customer] Metrics to Drive Lead Generation Performance
    Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies. Here are select highlights from this study.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Top Personality Traits All Managers Should Hire For
    This rep wants to learn more about everything and use that knowledge to get better at their job and helping customers. People who are genuinely curious won’t have to pretend to care when digging into customers'' problems -- they actually will care. This post originally appeared on the Sales section of Inbound Hub. hiring
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] Recognizing the Importance of the Buyers’ Journey Across Your Sales & Marketing Efforts
    Then, you’ll know how to speak to the most desirable prospective customers in a way that draws them in initially and solidifies the deal at the end. simple and effective way to do this is to ask prospective customers and new customers which pieces of content resonated most with them.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Customer] 5 Ways to Use B2B Social Media to Improve Content Sharing
    Email customers and prospects a link to report. At the same time this research is released to the press, posted to the company website and blog, and shared via social profiles, it should be shared by email with the company’s customers and prospects. press release in not enough. Post the press release to their news page.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 9, 2010
    [Customer] We’re Honored to Win a Contest, We Didn’t Even Know We Were In!
    InsideSales , a great company with a handy automated dialer technology, conducted an anonymous contest of 472 Salesforce customers and AppExchange partners to see how promptly and thoroughly these companies followed up on web-based leads. The overall results were sobering. calls or email attempts before they gave up. times before giving up. 
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 12, 2012
    [Customer] What Makes You Fascinating?
    Because when customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.” Do you think you are fascinating? What if  I told you that you most certainly are fascinating and that there is research to prove it? “And research proves it?” ” I was definitely intrigued. Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Customer] More New Systems Challenge the Marketing Automation Status Quo
    Agencies can create their own branded version of the system and have full control over what they charge their customers. The integrated solution, SimplyCast 360, combines many of these with a unified customer database and workflow engine for $99 per month and up. Although this approach is popular, there are others.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 26, 2012
    [Customer] 4 Ways Social Can Enhance Your Marketing Campaigns
    There is a gap – socially Consumers are ahead of brands Studies reveal that customer expectations exceed a brand’s ability to deliver. Marketing campaigns must be relevant, interactive and engaging, designed with a customer experience perspective. Social is changing marketing. Google is increasingly going social.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Understanding the Customer Buying Cycle and Triggers. Things to Do With Qualified Leads Who Don't Convert Into Customers. Customers Who Break Things. Posts You Might Like to Read: Five Signs Your Online Customers May Be Cheating On You. spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 10 Free Blog Post Ideas
    With the trend toward cutting out blog comment sections, does anybody still believe that it is an HONOR to be hearing from your fans and customers? (I do.) 2) Sustainable transparency All I had was a headline, What the hell does that mean? 10) The future of customer connections Big Data. What does this mean for customer connections?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Customer] 5 Ways B2B Companies Can Generate Leads on Twitter
    This can be via blog and news posts, new sections or products which have launched or anything else of interest to your customers. 3. Many B2B businesses have a Twitter account these days, but simply being on Twitter is not enough. Why not use Twitter as part of your new business strategy? Give your organization a face.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] Social Media for the B2B Marketer - Doing The 4-Step
    In other words, before engaging online, do our social channel choices and messages (channels + messages = footprint) clearly represent how our company should appear to a customer or prospect? Director, Social Media Audience Manager at SAP. We focused on the process of marketing for B2B companies and how it differs from B2C.
  • THE ROI GUY  |  FRIDAY, AUGUST 23, 2013
    [Customer] OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)
    Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. In doing so, we see many different types of technologies and solutions and the corresponding business benefits that those provide. What if you could?
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Customer] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. In today’s B2B companies, marketing and sales alignment is critical to success. Treating the symptoms of poor revenue performance is not going to make it better.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Customer] 3 Ways to Use Buyer Personas to Shorten Your Sales Cycle
    The most important and valuable piece of knowledge any business can have is the deep understanding of who their customer is. When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “ Who do we want to be a hero to ?”. The impact of this is quite significant.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Customer] 11 Content Writing Secrets from the Pros
    Are you answering your customers’ questions? Listen to your customers conversations’, and never tire of trying to understand them better. Image source. What’s the difference between you and really successful bloggers? It’s probably a lot less than you think. Focus on What Matters – Tweet:  @Avinash. Great.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Customer] Raising brand awareness and driving leads with HR & Recruitment Execs
    So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. This formed the beginnings of a customer database allowing us to start the makings of an ongoing lead nurture campaign. OK, so here’s the scenario. Question. Aggressive? Sales Driven?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO
    Of course, your content marketing strategy relies on providing relevant, compelling, and frequently updated information that targets your best customers. Unless those two words appear frequently, neither Google nor customers will find me. Google likes that integration and your customers will like it, too. Why is that?
  • READYPULSE  |  THURSDAY, OCTOBER 10, 2013
    [Customer] #BeyondHashtags
    So help your customers out. Give them social proof that your product is high-quality, and cool right on your eCommerce site by integrating authentic social stories from your most influential customers. Download the ReadyPulse Instagram Marketing Guide! Think about it, do you usually shop in-store with a friend or family member?
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Customer] Social Pro | A New Way for Staffing Firms to Use Social Media
    custom social media marketing strategy designed to reach specific business goals. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • SALESFUSION  |  THURSDAY, MARCH 20, 2014
    [Customer] Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 6, 2011
    [Customer] SugarCRM #SugarCon Presentations on Sales Intelligence and Social Selling.
    So far SugarCRM’s Customer and Developer conference SugarCon has been awesome. Starting off with an announcement of InsideView being preloaded with future installations of SugarCRM and then some great conversations with customers and others on the latest release of InsideView , best practices and conversations on social selling.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Consider these facts from the Small Business Customer Insights Study from Twitter and research firm DB5 : 60% of Twitter users say they’ve made a purchase based on something they saw on Twitter. You’ll find a lot of valuable tips to help you connect with prospects and customers on Twitter. Whoops. TheMoreYouKnow. What’s a bar chord?
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 14, 2012
    [Customer] The Social Business Promise
      The need to share knowledge,  give customers a voice and always be on are principal drivers of initiatives that connect social attitudes and social media tools to business objectives and corporate values. There is a growing movement to apply social media sensibilities and behavior to internal communications and management.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] The Next SoLoMo Killer App
    Merchants get free listings and pay just $1 per customer, validated and tracked by a unique code issued directly to each participating customer.  Some select a near-in trading zone; others opt for an exclusion zone to attract new customers from adjacent areas. I have seen the post- Groupon SoLoMo retail solution.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 6, 2013
    [Customer] How to Be a Successful Social Seller
    Marketing can teach sales to have a deep understanding and empathy for the buyer as they proceed through the customer journey. There’s a change in the air. No longer is the salesperson steps ahead of the curve. Buyers now have the same information, if not more information, than the seller! Enter social selling. .
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 4, 2013
    [Customer] 3 UX Imperatives from David Bouley
    Dining at his eponymous restaurant in the Tribeca neighborhood of Manhattan is not only a sensation for the pallet, it’s a lesson in consciously designing an experience to surprise and delight customers.  Everything begins with what you want the customer to see, feel and take away.   Focus on Senses and Cadences.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, AUGUST 11, 2011
    [Customer] How Blogs Help Manufacturers Enter New Markets
    Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. How do you enter a new market where you have no brand awareness, credibility or customer references? Source: 2011 Economic Outlook Survey by GlobalSpec.).
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Customer] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Would it be a good idea to send it to customers and prospects? Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. client-facing. Step 1: The Home Page.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Customer] 9 ways to reboot your digital marketing for the new year
    Data – Audit your customer databases and email lists. I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. Website.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] Fintech 2015: Top 100 Influencers and Brands
    Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. Less time is focused on the actual customer experience.  (How is a mobile phone payment at the point of sale easier than pulling out a credit card?) 
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Customer] IF you haven’t THEN you should use IFTTT for social
    Each pre-made recipe is only par baked — you can customize many of the above to your explicit needs. While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Tweet Happy New Year!
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Customer] Navigate Your Web Design Process in 5 Steps
    Your website design critically impacts the way customers perceive your brand. Designing a website your audience will appreciate can be a daunting task! When a user finds a website to be cluttered, confusing, and clunky, you are going to have a hard time getting that user to come back for more. Follow @Spenceafied. Follow @deannabaisden.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Customer] 5 Smart Tips for B2B Content Marketing
    You need to talk with sales, customer service, and product management as well. Be Where Your Customers Are. According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. What does this mean? People do their research online before they even begin to talk with you. Produce Good Content.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Customer] What Should You Blog About?
    Can you share customer successes? How about facilitating up sells by showcasing ways your existing customers can up their game with your latest upgrade or consulting service? Smart marketers weave online and offline, social and static content together to provide the customer with a cohesive experience. “What?!?!?”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 10, 2013
    [Customer] A Content Marketing Strategy Using Paid, Owned, and Earned Media
    At every step, there is a deliberate social strategy put into play – in the channels your existing customers and best prospects spend their time. Don’t spend your time blazing new channels if your customers won’t be there. Meet your customers wherever they are in the funnel, with the same messages. Types of Media. The big minus?
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Customer] How do you know your price is too high?
    None of the examples I have given here are artificially priced higher–it is a simple fact that providing higher quality does cost more, which your customers intuitively understand and accept. I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Think about it.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Customer] How to Build Your Twitter Following (for Free)
    You can change this in Settings > Design > Customize your own > Background image. You can also customize your account’s color scheme. So long as they’ve tweeted recently, and they’re in your industry or prospective clients or customers, they’re followable. Twitter is great, but you need followers to make it pay off.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] From a Marketing Perspective, What Keeps You Up at Night?
    Sometimes it’s better to slow down and remember some of the basics like talking face-to-face to your customers. I know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? So what’s keeping you up at night?
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Customer] How to Get Your Executive Team Active in Social Media
    What about that VP down the hall with tons of killer industry knowledge or that executive you know who spends hours talking to customers? Having a presence in social media gives executives the opportunity to stay relevant with industry trends, engage with your prospects and customers, and show that they stand by and believe in your brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer] 4 Holiday Social Campaigns That Win & Why
    While the passengers were flying, a team of employees at their destination ran to the store to purchase everything and when the customers arrived, they were pleasantly surprised when everything they asked for was unloaded at baggage claim. The increase in customer sentiment and brand recognition that it drove was priceless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Customer] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Where exactly is it going to grow? The high stakes of managing self-presentation on the site. Stay tuned.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Customer] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    What channels have been working well for you, and where have you been finding the most customer engagement? It’s official: We’re finally in the midst of the holiday season. They’re a time of reflection, celebration, and, most importantly, food. What strategies have you been utilizing in your holiday marketing campaigns?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    In fact, James Oldroyd of Sungkyunkwan University in the above HBR article cites one of main reasons sales reps fail to engage prospects within a timely fashion: many sales teams are “focused on generating their own leads rather than reacting quickly to customer-driven signs of interest.” One hour. Ensure Tight Alignment with Marketing.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Customer] Three Views On The Future Of The CMO
    Changes to the way marketing messages are perceived and consumed have forced the need for a deeper understanding of consumption habits and an open approach to interacting and communicating with your customers. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. Sign up.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 1, 2014
    [Customer] Do you Dominate the Conversation?
    true sales professional understands what my late father liked to point out—there’s a good reason we have two ears and only one mouth; he wants to get the other guy talking, so he can ascertain the information necessary to serve the prospect/customer. Do You Totally Dominate the Conversation? Ken Thoreson.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    These posts answer the common questions you receive from customers. If you’re trying to create a compounding post, write for as large as possible a segment of your potential customers. If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. What Are Compounding Posts?
  • INBLURBS  |  FRIDAY, OCTOBER 28, 2011
    [Customer] Your competitor has increased his Internet marketing budget by 11 percent
    As increasingly companies discover the power of internet and digital marketing, the air for errors, bad customer service or bad products becomes thinner. Traditional media budget are increasingly shifted to Internet/ Digital marketing! How about you? Do you have an Internet/ Digital marketing strategy yet? What does it mean to you?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Customer] Tim’s Top 10 Tips For The Bestest Website Ever
    Avoid focusing too much on customer benefits or value, and use the words “innovative” and “novel” as much as possible. 5. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Let your nephew design your company’s new logo. One designer is great, so 10 designers is 10x better.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 9, 2013
    [Customer] 5 Tips for Mentoring the Millennial Generation in Inside Sales
    Not only will they be employees, they will also be customers. By the end of the decade, millennials will encompass 50% of the workforce. They’re changing the workplace with adaptive views on feedback, mentoring programs and socialization. They’re vocal about their beliefs and ideas, and are confident that their input matters. Be flexible.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Customer] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    HubSpot customers: You can use smart content to display different forms based on the referral source of the visitor, and to easily change out forms without needing a line of code. Instead, we should be asking different information about our prospects than we do about MQLs, or even customers. would recommend doing this in two ways.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Customer] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    They are accustomed to customers calling them for RFQs/RFPs. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). Industrial companies are having a difficult time adjusting their mindset to the new realities of buyer behavior.
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Customer] Content Marketing, Social Media, and the Death of the Sales Funnel [Webinar Notes]
    The focus should now be creating a customer experience on the web. You simply create more customer and become great ambassadors. Creating customers who sell - Continue education, email nurtuing, free upgrades or giveaways, referral programs, testimonials on website, exceptional customer support. Content marketing growth.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Customer] Could the Internet of Things Turn More Companies Inbound?
    If you can mine the data from IoT devices, you can tailor your content to serve your customers'' needs. Right now, customers have zero control over what information is shared with IoT devices, and who those devices share that information with. Yup, thanks to IoT, banner ads will be inbound. Yep, it''s a little creepy, I''ll admit.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MARCH 21, 2013
    [Customer] Can CPG Crack the CRM Code?
      Customer Ownership. They sort of cooperated with each other to reach and engage customers. Retailers rarely, and then only selectively, share customer data with CPG partners.  CPG brands have had an off-and-on relationship with CRM and loyalty marketing over the years. Every brand attracts loyalists.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Customer] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    We saw, and still see, a lot of challenges in the field: Marketing tactics that interrupt rather than assist prospective customers. So when we built HubSpot, we focused on providing customers with a set of integrated tools that would make that much easier. Using HubSpot to Convert More Leads into Customers.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Customer] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Evaluate other advertising options and understand how online display contributes to lead generation.  We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.  So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. Content Marketing.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Customer] 7 Benefits of Using Lead Generation Software
    It might be the case that you know who your audience are, but you have difficulty in actually gaining their attention, and converting them into paying customers. This Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Customer] 5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
    This is all about creating valuable content for customers, so inbound marketers should be comfortable with this stuff. These videos can also have a direct product tie-in without being too pushy, which is a great way to use video to improve your customer conversion rates. The first TV commercial came out in 1941 for Bulova watches.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] The 7 Worst Marketing Emails You've Ever Seen
    Let's take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers. Send them marketing email that is customized to their business needs with specific recommendations for them. 2. Your marketing is the first experience that a potential customer faces. don't care!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Customer] 5 Essential Tips to Consider before Boosting a Facebook Post
    On the other hand, if the goal is to interact with potential new customers, that needs to be reflected in the targeting. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. While this may seem like a simple concept, there are certainly challenges. Location. Gender.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, MAY 27, 2011
    [Customer] Who cares about marketing data?
    Customer data was the hands down winner, recognized as the top choice by CEOs, COOs, Business Unit Leaders, and Service Delivery Leaders.  The Top Choice For: Customer Data. The findings (see below), while not statistically significant, do raise some questions worth pondering. Type of Data. CEO, COO, BU leader, Service leader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Customer] The Death of Internet Marketing and the Rise of Social SEO
    The businesses that embraced stronger relationships with their customers continue to thrive. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Now is the time of social SEO. And this time has already begun.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] Is Coding the Next Must-Have Skill of the Modern Marketer?
    Our websites, our emails, our apps and tools that are made to give your customers a better experience -- these all run because there are smart coders making them work. We''re embracing digital channels and understanding the need to create marketing people love more and more. Code is what lies behind so many of our great marketing campaigns.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • PAUL GILLIN  |  SATURDAY, FEBRUARY 15, 2014
    [Customer] Stop Talking! I’m Trying to Listen!
    recommended setting up multiple Twitter accounts for different functions like customer service and marketing. Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. Today I would recommend none of those things. Shhhhhh!
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Customer] How to Write a Better Content Syndication Abstract
    Written specifically for CSOs, CISOs and other top-level security executives, this compelling white paper looks at today’s emerging threat landscape, and the myriad of security and operational challenges that prevent organizations from protecting vital corporate and customer data. Remember: an abstract is, essentially, an ad. Overview.
  • FATHOM  |  FRIDAY, DECEMBER 11, 2015
    [Customer] Move Forward Faster with Five Rs of Social Selling
    Want to start your customer relationships off on the right foot? Seeking to impress and not offend? Are you forced to play the prospecting volume game? Transformation Required. The chaotic business and digital environment makes it hard for buyers with a problem and sellers with a solution to connect. Relationships Matter. Relevance. Response.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Customer] 5 Creative Hurricane Sandy Newsjacks From Savvy Marketers
    However, even marketers that don't sell food and household essentials can use this tactic and customize the language of the social media updates they were planning to post. Here on the Eastern seaboard, we're getting fully prepared for worsening weather conditions with hurricane Sandy creeping up on the area. Share it in the comments below
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Customer] How to Tweet Around the Clock Without Being on Twitter 24/7
    Upload custom images -- with the rise of visual content, it''s more important than ever your tool supports images. One of the great things about Twitter is that it gives your contacts, leads, and customers a direct channel to communicate with you. Because those who tweet more often, tend to have more followers. Twitter
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Customer] How To Use Social Media for Recruiting Young Talent
    Having a company Facebook page is a great way to build and cultivate relationships, not only with your current customers and employees, but also potential employees. Uploading videos of office culture and employee/customer interviews allows for potential candidates to better understand your products and the atmosphere of the organization.
  • TALKWALKER B2B  |  TUESDAY, APRIL 28, 2015
    [Customer] 5 Steps to True (Data) Love: From Big Data to Smart Data
    With data of all kinds being produced in record amounts every year, collating and analyzing this information will give businesses more insights than ever before into their customers, their industries as a whole and perhaps even let them predict what might happen in the future. Suffice it to say, there is a huge amount of data out there.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 28, 2012
    [Customer] Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
    The next important concept is VELOCITY, involving the accurate measurement of time taken for a prospect to become a customer, including how much time was spent at each intermediate stage. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Customer] Email Tourism
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
    In a comprehensive buyer survey of over 1,000 decision makers, they found that: Sales rep engagement is positive in 85% of engagements, and material to a good customer experience and decision. Over 1 million B2B salespeople would go the way of the dodo by 2020. 1 in 5 reps may be looking for a new career within the next 5 years.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Customer] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. Here are some of the questions you’ll want your metrics to answer: How should I segment my customers? Intrigued? Marketing Automation
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Job Type (ie: Sr.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Emailing to the U.K.? Marketing Consent Just Got Specific
    Telephone Preference Service (TPS), where customers can opt out of marketing calls; Stop sending marketing messages to any person who objects or opts out of receiving them; and. David is responsible for all issues pertaining to email deliverability and privacy compliance in regard to Act-On’s customers and corporate objectives alike.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    Some of the contacts might have opted in to the email list provider''s terms of service, and by doing so, unknowingly signed up to receive promotional emails from any customer of the email service provider. The same applies for any custom field that you use -- there will be problems. Two words: Unsolicited email (also known as spam).
  • SOCIAL MEDIA B2B  |  FRIDAY, DECEMBER 17, 2010
    [Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
    12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Customer] How to Effectively Crowdsource Content From Your Entire Organization
    Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers. The struggle is real. While my team and I have found that crowdsourcing content is a great way to combat writer's burnout , often times it's easier said than done. Use Slack to collect content ideas. Getting Started.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Customer] Untangled Web: Why White Hat SEO Is the Way for You
    But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.  I gave a Webinar yesterday that shows you how to start practicing “white hat SEO” to lead to your success. Image via Wikipedia.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Customer] How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO
    One can almost hear the chorus of customers and employees alike clamoring for a new kind of leadership: In a recent Edelman survey , only 43 percent of respondents trusted CEOs as credible spokespeople, and only 18 percent trusted them to tell the truth. In the social business world, reputation reigns supreme. But where do they start?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] Are your Email Campaigns Successful?
    The key to success is having a plan to build relationships with your audience whether they are existing customers or potentials. Email is still a preferred marketing tool, especially in the B-to-B space. To be successful, you need to pay attention to your audience, the messages you’re sending out and not be so self-promoting.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Customer] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • SYNECORE  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] Reduce Visitor Anxiety, Be Prepared!
    Show Satisfied Customers. More than 78 percent of Americans look at company reviews before making a purchase, creating a bandwagon effect of satisfied customers. So take that validating mentality right onto your own site by including testimonials from your satisfied customers. Make Security Obvious. Takeaway.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Customer] The Complete Expert Interview Guide to Better Content Marketing
    Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Respond to the Audience: If you have active readers and loyal customers, they’ll tell you exactly what they want to know. Finding the Right Experts.
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