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  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. Co-host John J.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] A cautionary tale: Putting your business in the hands of Facebook
    Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. The young owner has built an impressive online audience. Wowzee. frowned. Lesson learned.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? 'There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The Last Blog Post- What Marketers can learn from The Last Lecture
    It’s in the flaws of our products that our customers really see the personality of our company.  The great part about showing your ‘elephant’ is that you also get a chance to show how you improve them or work around them to ensure customer success. For marketers, this should say: We learn from our customers.  technologies?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. 2) You Can Customize the Content and Timing of Your Workflows. Converting more of my leads to customers? What Are Workflows, Exactly? Saving time?
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Customer] 9 Revealing European Content Marketing Trends to Watch [New Data]
    7) Content marketing works very well for lead generation and customer acquisition. 42% of European marketers have generated leads or customers through blogging. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Customer] Linkedin for B2B Marketing
    use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. sorry.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Customer] 3 Unique Ways to Gain Trust on Landing Pages
    Add Customer Testimonials. Short quotes from happy customers or partners can go a long way in easing the anxiety a visitor has before making the decision that your offer is valuable enough to warrant their information. great place to put these testimonials is right below the form or underneath an image you have on the landing page.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Customer] Maximizing Event Effectiveness 3 Ways
    If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer] 10 Super Tips for Managing Freelance Writers
    New customers and revenue. Introduce Your Customer. The more insight you can provide to a writer on your organization’s ideal customer, the better. For instructions on how to profile your customers, check out  How to Build an Epic Buyer Persona Profile. 'Image source. Everyone’s using freelance writers. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Customer] Facebook, Tumblr, Twitter, Oh My!
    You want to be sure that any potential customer or client will be able to find you and your name where ever they look, otherwise they will find a competitor. Brian Carter has a great article on Social Media Examiner in which he discusses 7 Ways to Prospect for New Customers with Linkedin. Maybe you don’t spend ? Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 5, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of July 30, 2012
    Ten Haken, author of Do You Mean Business , writes a guest post in which she discusses identifying your customers, both internally and externally. It’s how you move from being perceived as an order-taker to serving your customers as an innovator and leader. Babette N. Now, on to our recap of the week. Monday, July 30, 2012.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Customer] The absolute beauty of blogs - spend your time where it counts
    well written website will draw your potential customer into it's depth answering always - what it is we can do for you. So when my friend comes over, sure, I'll help her set up on LinkedIn and Twitter, I'll even review the company's website to point out where the focus has drifted from the customer to us, us, us. Guess what? promise.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Customer] B2B Marketers: Have You Localised Your Content Plan?
    Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. Implication: Remember that your customer’s words trump all other forms of validation for most prospects; produce case studies in a variety of formats to convey your reliability. Hear, hear!]
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Customer] Pacing Your Product Marketing Launch for Success
    Typically you are repackaging an existing product for a new target market, expanding your base product with a new feature or function for a specific market or a new product to an existing customer base. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade. Assess Your Terrain.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Customer] 7 Critical Steps to Getting Effective Survey Results
    So, you’ve been tasked with finding facts on product usage by your customers. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] 9 Indispensable B2B Social Media White Papers
    Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Customer] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them. But I digress.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Customer] 5 Ways to Grow Your Business with Salesforce.com
    '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. One of these tools is Salesforce, the highly popular customer relationship management application.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Customer] Best Google AdWords Tips and Tactics of 2010
    banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# Eric Gesinski explains how to adjust keyword bids by time of day, set up a custom area within which to display ads for local campaigns, and rotate ads evenly for proper A/B testing.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Customer] Best Cool Web Tools of 2009, Part 1
    For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix. PeoplePond. Mixxr.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Customer] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    Pretty soon, she expanded her interest to include lurking on forums, testing competitor products, keeping an eye on Google alerts and connecting with the SEO PowerSuite customer service team to better understand the product and customer issues. Customer Service is Not a Department – It’s the Whole Brand. What a job! link].
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: Selling to the Unreachables
    Level Executives, they may not have enough knowledge of the business goals, opportunities and competitive challengers to deliver value, and may even disrupt the now customer driven buying process. However, how many of us understand the customers industry and challenges enough to add value to each executive we meet with? Think Again.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Customer] B2B Companies are Really Content Companies, But is Content.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". This intelligent content customizes presentations for each individual user. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand. Powered by Blogge
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Social Marketing Wisdom From a True Practitioner
    What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer] Monetizing blog comments: Why your blog is economic gold
    could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. could name 100 people I first came to know through blog comments  and still connect with me there  who have become valued collaborators and customers. Thank you.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] From a Marketing Perspective, What Keeps You Up at Night?
    Sometimes it’s better to slow down and remember some of the basics like talking face-to-face to your customers. I know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be? So what’s keeping you up at night?
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Customer] Lead Nurturing 101
    This sort of customization is vital to the success of your nurture campaign. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Add Sizzle to Your Content with Eye Catching Images
    Off the Grid, a local Bay Area food truck event (and VerticalResponse customer!) Visual checklists, infographics, and even drawings can inspire customers and nurture prospects. With more than 42K followers on Instagram , San Francisco custom bicycle shop, Mission Bicycle is certainly a small biz to watch and learn from: 3.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Customer] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. In this blog post , see what this will mean for your emails, as well as how can customize the logo and images that appear with your emails. What do you want to see more of?
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 16, 2010
    [Customer] It's the Relationship!
      If we think our customers and prospects - or our friends and family - don't know the difference in our intentions - we're kidding ourselves. It’s not about you; it’s about them. Go Givers Sell More. Truer words have never been spoken.     That universal  law is quite simple. And so I did. 
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] How to Find Great Blogs for Better Business Blogging
    It also has an easy-to-use search engine and a way to customize the site for your topic selections. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Customer] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    The hope for every marketer is that a customer will come away with a feeling or experience when they purchase your product. Because a customer’s impression or feeling towards a product is what will get them coming back again and again. 'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Customer] 33 Stats That Paint a Picture of the Future of Marketing
    1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. We already understand from the personalization stats that customization is a must. so we can solve them!
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    [Customer] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] Lessons in Crisis Communication From the Amazon Cloud Outage
    So of course I did what any other annoyed customer would do – I complained on Twitter! Customers want to know that you’re aware of the issue and that you’re taking steps to correct it. Lesson: Monitor the buzz on your social networks and in the blogosphere, and respond to specific messages with custom replies.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    We looked at the requirements that customers had asked for in a Drupal integration and decided to start from the ground up for version 6.x. LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse ,Inc.
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Customer] B2B Buyers Looking a Lot Like B2C Consumers
    The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question?
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Customer] How Simple Is Your Strategy?
    As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. was struck me by its simplicity. How simple is your strategy? Sign up.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Customer] Why Internet Marketers Must Always Be Testing
    It is the key to creating great experiences for your customers. In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach. Our suggestion?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How to Cultivate a Data-Driven Marketing Team
    Furthermore, if you don't have this data connected to your customer relationship management (CRM) system , you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel -- and your marketing strategy as a whole. At least, that's how a lot of marketers feel.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Photos of customers If you are already using visuals to support customers ’ testimonials and feedback; here’s another source of material for pining. Happy contented customers make great visuals and create a positive feeling about your brand. Is Pinterest quickly becoming the #1 social media channel?
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Customer] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, APRIL 12, 2013
    [Customer] Money on the Table: Role of Strategic Partnerships in Sales Growth
    She works on the “front lines” of sales teams and develops customized plans based on each company. Think about the other companies that call on the same customer base and complement your own products or services to collaborate your small business. Small business owners are always looking for new sales leads on a tight budget.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 14, 2011
    [Customer] The Limerick Challenge
    He made customers itch When he delivered his pitch Then wondered why no one called back. __. A few weeks ago I went to Ireland to speak to a group of entrepreneurs. While there, I was inspired me to write some limericks, an Irish form of nonsensical poetry.   They were so fun to create, that I decided to sponsor the.   __.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JANUARY 30, 2014
    [Customer] [Video] Big Whopper of a Sales Mistake I Only Made Once
    Prospect, for years Xerox has designed copiers to satisfy the needs and requirements of all our customers. 'Ever made a big whopper of a sales mistake? sure have! Let me just share one. We had to learn it perfectly before we were allowed to make sales calls. Many years later, I still remember how it started: "Mr. Not bad, huh! But I did.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Sales Management Thought Leadership:Efficient Effectiveness
    Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • VIDYARD  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] From Supercars to Sales: How to Drive Revenue with Educational Video Content
    While Kosilla’s genuine love for cars fuels his business , marketers should note how he’s using video to rev up the AMMO NYC brand message and connect with customers. . The more you cover as an expert in your field, the more credible you become with today’s savvy, informed customers. Larry Builds Trust. Let me know!
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. by Maria Pergolino. What was it? Did it affect me? What needed to change? The Basics. Obtaining Consent.
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 24, 2013
    [Customer] The Ultimate Sales Strategy
    The salesperson must   now speak to ‘ how the benefits”  of the solution will impact the prospect’s business PLUS how the prospect will leverage those benefits to gain a competitive advantage; drive increased levels of sales, improve operational efficiency, impact customer responsiveness or improve market share. 'The Ultimate Sales Strategy.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Customer] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Here are three specific things you can learn from Homer’s insight: Ensure that your data hierarchy matches your customers’ needs. There is no shortage of data available, so make sure you prioritize the data that moves the needle most for your prospects, leads, and customers, and helps solve their problems in a meaningful way.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] 8 (of the) Best Web Analytics Guides of 2010
    cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
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