BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Customer] Is Your Business a Casualty of these Local Marketing Myths?
The pages on your website should feature content that provides useful and relevant information for your customers. Informative content is necessary so that both customers and search engines are aware of what your business offers. It can be overwhelming to keep up with the updates and changes regarding best marketing tactics. Read More.
YOUR SALES MANAGEMENT GURU | MONDAY, JULY 14, 2014
[Customer] 2014-15: Thought Leadership
One great example would be scheduling and sponsor an event each month at the same date/time, same locations(s) that features an industry expert covering a pertinent vertical market issue or a panel of customers discussing their company’s problems and how they solved them (HINT: using your solutions). What is Thought Leadership?
SMALL MANUFACTURER BLOG | TUESDAY, APRIL 1, 2014
[Customer] Tips for Creating a Spiffy B2B Manufacturing Video
Customers watch it,” said Mary, “and when they call us, they say they want to go out for a lobster dinner. Draft out the messages you want to communicate – Mary and her brothers wanted to show their prospective customers that the wire parts they fabricate are all done in-house in the U.S. The result? We love it!”. Come visit us soon!’
SAZBEAN | SATURDAY, APRIL 12, 2014
[Customer] Internet Marketing Strategy Articles for the Week of April 7, 2014
Retailers Could Soon Be Liable For Damages Their Customers Incur From Data Breaches (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite).
THE ROI GUY | WEDNESDAY, APRIL 18, 2012
[Customer] Case Study: Concur Travel Management and Expense System Interactive White Paper
Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Customer] 13 Types of Product Content Sales Needs to Close More Deals
As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. That changes today.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 24, 2011
[Customer] Are You Capitalizing on LinkedIn?
With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected? For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. Here are some highlights: 35% check their site daily. 32% check it several times a week. 81% are interacting with the site.
HUBSPOT | MONDAY, AUGUST 18, 2014
[Customer] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company''s customer service department, you might be a "Customer Service Representative.". Most people''s job titles are an accurate description of their role. Earth Day? Just try.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Who should I invite?
VIEWPOINT | THURSDAY, JULY 11, 2013
[Customer] BANT is Bunk, BS and Irrelevant - per Ardath Albee
Ardath wraps up with her top three criteria which she refers to as “Dynamic Criteria”: Need: But with the caveat that work needs to take place to define the types of need that are sweet spots for your customer. The blog is painfully honest, insightful and substantiated by facts. Buyers have changed. BANT hasn’t. ".SOME For the buyer?
SAVVY B2B MARKETING | WEDNESDAY, JULY 7, 2010
[Customer] 5 Ways to Optimize Landing Pages for B2B Content Assets
Derek shares smart ideas for helping prospects and customers find your content, so read on! We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Here are five tips for getting the most out of the experience.
THE FORWARD OBSERVER | TUESDAY, MAY 14, 2013
[Customer] How to Arm Your B2B Blog for Maximum Marketing Firepower
Successful business blogs deliver content that is written for their ideal customer , also known as a buyer persona. Instead, like a good magazine, great blogs deliver remarkable content that solve their prospective customers’ problems. If you think back 15+ years, most companies had or were beginning to get their own websites.
B2B MARKETING INSIDER | THURSDAY, AUGUST 1, 2013
[Customer] Is Video An Opportunity For Marketers?
lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. years ago – Yes.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 27, 2012
[Customer] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
Consumers expect transparency, control and customization. Conduct an audit of your particular path to purchase with a goal to create a seamless customer experience. Most businesses force consumers to conform to their systems; if you are able to do some of the heavy lifting for your customers, you will enhance the experience.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 1, 2013
[Customer] How To Ensure Sales And Marketing Work Together More Effectively
Centralized Customer Information: Your marketing and sales teams should have access to up-to-date prospect information. Sales reps use direct feedback from customers and prospects. Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com.
SYNECORE | TUESDAY, FEBRUARY 19, 2013
[Customer] What the Ivy League Says about the Future of Advertising
Inbound over Outbound - Instead of ramming would-be customers down a linear purchase funnel, advertisers and brands will need to take a passive role, objectively nurturing prospects through what Wharton’s 2020 report calls “an iterative purchase decision journey.”. Sounds a lot like integrated digital marketing , but I digress…. Analytics.
ANNUITAS | WEDNESDAY, MAY 28, 2014
[Customer] BMA 2014 Recap Day 1. Most of It Anyway
At the end of the day it does not matter if you have a marketing staff of 5,000 if they do at GE or three as my new found B2B marketing friend Maggie Fitzgerald has, the concepts and approach need to be the same – “Know Thyself, Know Thy Customer and Innovate. According to Comstock, it “starts and stops with accountability.”
MUTT GROUP | MONDAY, JANUARY 24, 2011
[Customer] B2B Trends for 2011 (so far)
Marketers are looking for new ways to engage potential customers online with an eye on content and interactivity. Lead nurturing processes stand to benefit as long as marketers maintain quality control over customer information as well as the communications these systems automatically send to those customers. GOALS. STRATEGY.
VOICE-BASED MARKETING | FRIDAY, OCTOBER 11, 2013
[Customer] Google Study: When 70% of Mobile Searchers Call, It’s Time to Focus on the Phone
A new study of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, has revealed some important data about how having a way for your customers and prospects to reach you is critical in the age of the mobile phone. Do you really want to be the business that is perceived as not wanting to talk to their customers?
FEARLESS COMPETITOR | TUESDAY, DECEMBER 14, 2010
[Customer] Dude, Cold Calling is for Losers!
Click to download How to Find New Customers, our remarkably popular white paper. (We wrote this post for our client’s blog to create a bit of controversy. People find rants interesting. But they chickened out. They were afraid it would … Continue reading → Business relationships Demand Generation Leadership Lessons Sales 2.0
LEADER NETWORKS | WEDNESDAY, DECEMBER 1, 2010
[Customer] How To Create Social Media Soup: A Recipe For Disaster
Just eight ingredients, 3 hours and a quarter. That's all you need to create social media soup. Directions: Step 1: Begin with a few interns from marketing or PR. Dice up some social media sites like Facebook or Twitter or whatever they are familiar with. Divvy them among the interns to create a “presence” online for your company. Voilà!
THE FORWARD OBSERVER | MONDAY, APRIL 7, 2014
[Customer] B2B Websites: How To Generate More Leads
The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”. Don''t be. Lots of companies are in the same boat.
MODERN B2B MARKETING | THURSDAY, MARCH 22, 2012
[Customer] One Last Thing on Collaboration, for now…
Customers deserve that level of engagement. This video discusses how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relationships and will lose revenue opportunities. by Phil Fernandez.
CLIENT BRIDGE | MONDAY, FEBRUARY 7, 2011
[Customer] The Inbound Marketing Revolution - Free Report
and a more affordable way to generate new leads and customers. Will your business thrive, survive or keel over? The business that stops innovating is the one that flounders. There's always someone around the corner looking to take your place. or put the squeeze on your market share. an easier way. Just fast, cost-effective results.
HUBSPOT | WEDNESDAY, MARCH 7, 2012
[Customer] The One Graph Marketers Should Update Daily: The Leads Waterfall
if you are a HubSpot customer, our marketing software makes this graph for you automatically. For instance, if 5% of your leads become customers and you need 7 new customers next month, then you need 140 leads next month to hit your goal. For those of you who are customers using the HubSpot software , you're in luck!
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 12, 2014
[Customer] How To Protect Your B2B Marketing Budget
Fairly or not, there is often a gap between what the marketing department thinks it is delivering and what the customer (sales) believes it is receiving. Budgets are cut for all sorts of reasons, some rational and some not. But it helps to have a strategy to reduce the impact that cut-marketing-first thinking will have on you.
VERTICAL RESPONSE | WEDNESDAY, JULY 9, 2014
[Customer] Use These Email Newsletter Topics, You Must
An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. “Telling our customers about events like this shows that we’re engaged and forward thinking,” says Andrew Bauer, CEO of Royce Leather. We do. You can do it, too. Or do not.
JUNTA 42 | TUESDAY, JUNE 23, 2009
[Customer] Social Media Stages of Involvement - Where You Should Be Spending Your Time
Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. YouTube , blogging) Subscribe - Junta42 - Custom Content Experts - Get the Book
HUBSPOT | MONDAY, NOVEMBER 28, 2011
[Customer] 4 Simple Steps to an Optimized Twitter Presence
As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. customized Twitter background is great for conveying something about you or your brand's personality. Not sure how to go about creating a custom Twitter background? If you haven’t, keep reading.
MEASURABLE MARKETING | TUESDAY, SEPTEMBER 4, 2012
[Customer] User Focused Design
Our software innovations are often invisible to the user—we improve code efficiency, make network upgrades, or implement minor design tweaks for every release cycle but I find that features like In-place Editing that improve the way our customers work every day, is the most gratifying part of being a product manager for Marqui
CONTENT MARKETING FOR BI | WEDNESDAY, MAY 26, 2010
[Customer] Social Media Share Buttons Cause Link Overload
As a marketer, I’m concerned about “link overload” causing my prospects and customers to tune out. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway?
SALES CHALLENGER | MONDAY, JUNE 16, 2014
[Customer] 5 Books All Salespeople Should Read This Summer
And if there’s one thing that we are constantly doing as sales professionals and sales leaders, it’s learning— learning about our customers , their businesses, their marketplaces ; learning new or better skills we need to be successful in the market place. Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey.
MODERN B2B MARKETING | TUESDAY, OCTOBER 23, 2012
[Customer] High Impact Marketing from a Low Budget Business
Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
BUYEROLOGY | MONDAY, APRIL 16, 2012
[Customer] Are Your Marketing and Sales Systems Broken?
In marketing and sales, various systems and processes have been built around how to market and sell to the customer and prospective buyer. Everything Is Broken (Photo credit: Wikipedia). After two or three years, there is still much frustration that some of these new tactics are not working. Technology enables systems and processes.
SAZBEAN | SATURDAY, FEBRUARY 23, 2013
[Customer] Top Internet strategy, marketing and technology links for the week of February 23, 2013
News & Notes
FATHOM | FRIDAY, MAY 2, 2014
[Customer] Hero Conference 2014: Key Learnings in Paid Search
We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
THE FORWARD OBSERVER | TUESDAY, MARCH 26, 2013
[Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.
WINDMILL NETWORKING | FRIDAY, DECEMBER 28, 2012
[Customer] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
Real-time search and geo-targeting tools let you find targeted, relevant conversations amongst would-be customers and engage with them in a meaningful way. You can invite customers to view your pitch and follow future pitches via the mobile app or email notification. RebelMouse https://www.rebelmouse.com. and succeeding. The cool part?
MARKETING ACTION | FRIDAY, MAY 31, 2013
[Customer] The First Law of Social Media Marketing
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business purpose: to create a customer. With customers like these, you can essentially sit back and let them do peer-to-peer selling for you. So how does this translate into social media?
PHOENIX RISING | WEDNESDAY, DECEMBER 2, 2009
[Customer] Lessons From a Porch Light
There was a quaint little custom in my small southern home town. The last few weeks I've had a barrage of pornographic messages on Twitter. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. My email reflects Twitter.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Customer] What the Future Holds for B2B Social Media Marketing
From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 29, 2010
[Customer] What the Future Holds for B2B Social Media Marketing
From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
WINDMILL NETWORKING | WEDNESDAY, JUNE 6, 2012
[Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
[Customer] 4 Quick Tips to Help Employees Deliver Your Social Media Message
Talk to Your Customers. Next time your sales-staff has a customer engagement have them tell the customer about your social media sites. Employees don’t have to make this a forceful effort, but instead should start by asking the customer if they have an account on any of the sites. Content Is King! Promote Traditionally.
MARKETING ACTION | FRIDAY, DECEMBER 20, 2013
[Customer] Five Marketing Predictions for 2014
Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
CONNECT THE DOCS | THURSDAY, JANUARY 14, 2010
[Customer] White Paper Success Summit 2010
Parker (author, White Paper Design that Sells), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Joe Pulizzi (author, Get Content Get Customers), Jonathan Kantor (author, Crafting White Paper 2.0) and many others! Turning White Paper Leads into Customers. White paper marketing works!
VERTICAL RESPONSE | WEDNESDAY, MARCH 19, 2014
[Customer] Three Emails You Should Send in March to Capitalize on the Madness
Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
MARKETING INTERACTIONS | TUESDAY, JANUARY 31, 2012
[Customer] Why B2B Marketers Must Address Status Quo
Regardless of what you think your prospects and customers already know, they still have a status quo. When I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. My definition of status quo is the buyer's current situation. What workarounds may be in place that could be escalating pain?
FEARLESS COMPETITOR | FRIDAY, MARCH 2, 2012
[Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
ACHIEVE MARKET LEADERSHIP | MONDAY, JANUARY 25, 2010
[Customer] Mistaking a Habit for Brand Loyalty
With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Our recent work for a health care client suggests that what seem like automatic renewals may lull brands into a false sense of customer loyalty. Think about it.
BLOG MY CALLS | TUESDAY, FEBRUARY 28, 2012
[Customer] Phone Call Tracking Q&A
So, we’ve compiled some of the most requent questions our sales and customer service reps receive and then attempt to answer them. LogMyCalls is a phone call tracking tool. And we want to make sure you understand everything there is to understand about phone call tracking and, more specifically, about LogMyCalls. Here it goes
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Customer] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
Live chat is a great way to keep your customers from abandoning ship if they have a question during checkout, but the urgency of Cyber Monday deals bends in favor of faster communication. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. over 2012 in 2013. million (Adobe). year-over-year (IBM).
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 14, 2014
[Customer] 25 ideas for your social media network strategy
This way you can find existing customers, contacts, friends and colleagues. This way you can find existing customers, contacts, friends and colleagues. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
DIGITAL VOICES | FRIDAY, SEPTEMBER 13, 2013
[Customer] This Week in Digital Strategy 9.13.12
At Ayantek, we believe that the SMAC Stack is a new wave of technology and computing that will increase customer engagement and business productivity. Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Get the full scoop in our TGIF roundup. SEO is king in organic search traffic.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 21, 2011
[Customer] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
With just a few clicks, businesses can quickly integrate multiple applications and attain a single view of the customer. Every new customer interaction captured can be analyzed for its potential impact on the revenue cycle. by Jim Williams | Tweet this I finally broke down and bought an iPhone. Until now. Share email. Facebook. Reddit.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 5, 2010
[Customer] The New Marketing Accountability
Real value comes from producing customers who stay and who have an amazing customer experience so they buy more. That is why customer lifetime value to me is a much more important metric. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing. Then ran marketing for 2 firms.
MARKETING INTERACTIONS | MONDAY, JUNE 8, 2009
[Customer] Use an "Exclusive" Mindset for B2B Nurturing
Don't you love it when you get the best table in a restaurant, front-row seats at the theatre, a customer service rep who solves your problem with a smile in their voice or the offer of a special preview to something your friends (or colleagues) would kill for? Even if you need to throw a veil over the customer to tell the story.
SOCIAL MEDIA B2B | FRIDAY, APRIL 1, 2011
[Customer] 50 Questions to Ask to Master B2B Social Media
Today’s collection of posts all feature questions that you can ask yourself about your company, your customers and your processes that can help you master social media for your B2B company. All you need to get started is the answer to three simple questions about your customer. The Most Important Questions In B2B Social Media.
CRIMSON MARKETING | FRIDAY, MARCH 22, 2013
[Customer] Marketers, Give Your Salespeople the Info They Need to Succeed
In other words, marketing needs to take all the tools they are using to collect information about the company’s products and services, and the perceptions buyers and customers have about the company’s products and services, and the provide that information to sales. Thus the term caveat emptor (let the buyer beware). How Marketing Must Help.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 3, 2013
[Customer] Paying people to read your book: The ultimate content marketing plan?
Related Stories Five ways using “controversy” as a content strategy backfires The future of business: Six layers of customer engagement What a blog post will look like in 2020 SEO Ethics and Content Marketing: Spammers vs.Thought Leaders Time, attention, and the content creation curve. Or, he would donate the money to a charity.
INBLURBS | FRIDAY, NOVEMBER 25, 2011
[Customer] How to get more traffic and business leads with Google +1
Insert all necessary information and customize your profile. Today it is crucial to be active in social media to make your business more visible and this is no secret. When visitors of your content click the +1 button than anybody in their network can see what they like including their profile picture next to the +1 vote.
SYNECORE | FRIDAY, MARCH 6, 2015
[Customer] Google to Businesses: You Have Until April 21st to Get Mobile Friendly
In an increasingly complex digital environment characterized by consumer driven, mobile centricity, brands must be able to ensure that prospects and customers can easily access their website from anywhere and enjoy a seamless user experience regardless of the device and platform they are on. Dang…. Some Mobile-Friendly Advice. Here’s #3: “3.
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Customer] 3 Advertising Tips from Mad Men - Guest post by Don Draper
Know thy customer. The first step in all great advertising is to know your customer. What does the customer want, feel and think? Knowing what your customer wants is the first step in great advertising. Engage the customer. have been asked to write this guest article to share my advice on marketing and advertising.
ENGAGE | WEDNESDAY, MARCH 27, 2013
[Customer] As Traditional Media Shuts Its Doors, Content Marketing Is Having an Open House
Dan Volpe, CMO of Hubspot, explained the hire on the company’s blog by pointing out that customers expect content from brands, not just advertising. You need to use inbound marketing to attract customers to you, not interrupt people with ads they don’t want to see. Provide value to your customers. Be helpful.
MODERN B2B MARKETING | TUESDAY, MARCH 31, 2015
[Customer] 6 Key Steps to Global (Marketing) Domination
Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
ONPATH | WEDNESDAY, JANUARY 5, 2011
[Customer] The Five Commandments of Editorial Excellence
But if you learn to write the way you speak to your living, breathing customers, you have a chance of creating great content. Your business speaks to customers in its own way. Do your customers appreciate your sense of humor? Written By: Ken Gordon. Ken is an award-winning writer/editor in B2B marketing and demand generation.
SMALL MANUFACTURER BLOG | TUESDAY, SEPTEMBER 21, 2010
[Customer] Creating Original Content: Go for a Walkabout
If they talk one-on-one with customers, ask them what customers are talking about. While you’re on the topic, ask which questions customers ask the most — you might be amazed at the answers. Tweet. Love ‘em, can’t get enough of them. Learned more in an hour than I did reading reams of source material.
MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
[Customer] Do’s And Don’ts Of Building A B2B Community On Twitter
Don’t: Forget your manners and customer service skills. Additionally, tweet about your experiences in the industry — trade show and conference experiences, calls with industry experts, visits to customers, new regulations etc. This hurdle is quickly turning people off to the benefits Twitter can have for their business.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, FEBRUARY 11, 2012
[Customer] The six elements of human behavior that drive social media
You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. ” Ana Isabel Canhoto is just such as person. Altruism. Hedonism. Homophily.
TRADESMEN INSIGHTS | TUESDAY, JUNE 30, 2015
[Customer] Why Distribution Needs to Charge for Their Expertise
Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. As their customers are asking for more and are willing to pay less, the distributors’ margins are being reduced and they don’t know how to change the momentum. Help him solve that.
LOOPFUSE | TUESDAY, AUGUST 13, 2013
[Customer] Back to (Marketing Automation) School Time!
Likewise, you should be familiar with the normal path a prospect takes to becoming a customer in your business. You’ve either got some idea through anecdotal accounts from Sales or you’ve taken the time to analyze each customer acquisition. Richard Murdock ( @shinyranger ) is the Senior Manager of Customer Support at LoopFuse.
B2B LEAD BLOG | TUESDAY, DECEMBER 11, 2012
[Customer] ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award
Bob Riazzi, CEO of ReachForce said: “This honor is a validation of customer reports indicating SmartForms and our other new SaaS data solutions improve marketing results and make our customers among the highest performing B2B marketers in the business. International Cloud Computing program announces shortlist of honorees. link].
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
[Customer] Website Evaluation Comes Before Site Redesign
Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
VIDYARD | SUNDAY, NOVEMBER 9, 2014
[Customer] How McDonald’s Uses Video to Bust Myths About The McRib
Apply This Tactic: If you’re interested in trying this strategy with your own content, customer interviews lend well to this format. If your software product comes at a high price point, have one of your customers explain the dollar-for-dollar returns they see since implementing your solution. Pressing Play on Pop Culture.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 14, 2012
[Customer] 83 B2B Social Media Blog Post Ideas
Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. 31 Easy Ideas To Create Content Your Customers Want. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post.
THE ROI GUY | TUESDAY, AUGUST 16, 2011
[Customer] New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings
With the new AT&T Carbon Impact Assessment Tool , powered by Alinean, business customers can easily calculate the estimated GHG emissions and cost savings of using solutions that replace or reduce business travel and increase productivity and collaboration. Now they can. Green IT Pisello Alinean ATT ROI Analysis ROI Calculator
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 14, 2010
[Customer] 7 Excuses Not to Use Social Media in B-to-B Space
Here are some of the myths he responds to: My customers don’t use social media. I hate to exercise, and mentally every morning, I use every excuse not to get out of bed. They’re all lame excuses, but that doesn’t stop my brain from trying to convince my body to stay put. He dispels all the excuses.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, MAY 22, 2013
[Customer] [Video] 3 Doable Strategies to Increase Sales Productivity
Your customers don''t need you to be available 24x7. If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. One of our biggest problems though is something we can control. Being online much of the day isn''t good for us. We bounce from task to task. And stick to it.
SOCIAL MEDIA B2B | MONDAY, JUNE 6, 2011
[Customer] Setting Relationship Goals for B2B Social Media
Finding customers and prospects on Twitter through detailed search queries or monitoring solutions and engaging with them is a better thing to measure. It is up to you to determine if this is possible based on your industry involvement on Twitter and the time available to seek out and engage with prospects and customers.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JANUARY 17, 2011
[Customer] Why You Need to Know About Social Selling
Customers are more frazzled than ever. Social Selling is an umbrella term that shifts the focus back on salespeople and their customers. Nigel: In the past, your customers could only look at your company website. Customers know they can look you up personally with a quick Google or Linkedin search. What's that about?
BLUE FOCUS MARKETING | MONDAY, NOVEMBER 7, 2011
[Customer] How to ignite your business with Twitter: The X Factor
Engaging Your Customers. Although, fundamentally, the common denominator is that they are actively “engaging” with customers and building communities. By not engaging, businesses risk squandering great opportunities to build desired brand awareness and perceptions, and shape their marketing messages. Servicing customers.
MODERN B2B MARKETING | FRIDAY, JANUARY 10, 2014
[Customer] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
Why Do Your Customers Value Your Product? Ask yourself: what do your customers value about your products? Through observation, you can see what parts of the product your customers use, and how they use it. Author: Phillip Chen I used to think I would never join Snapchat. Know Where You Stand on the Adoption Curve. Social Media
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 7, 2014
[Customer] Optimize Your LinkedIn Profile With These 10 Key Elements
Customize and organize your information for readability purposes. Recommendations from Customers, Peers & Colleagues. In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Profile Photo (Headshot).
BIZNOLOGY | TUESDAY, MAY 15, 2012
[Customer] Why you too should be social media slutty
Photo credit: Christopher S. If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. This has come to the fore because I have gone crazy now that I have my iPhone. What’s more, Facebook and Twitter are not the only games in town.
HUBSPOT | SUNDAY, AUGUST 24, 2014
[Customer] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 21, 2011
[Customer] What is a CRM system really used for ?
CRM or customer relationship management is a software application that can either be run on premises (at your business) or more typically these days offsite in the cloud ( internet ) from a software as a service (SaaS) CRM provider. Technology can be both a crippling or liberating investment for any business big or small. No related posts.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 24, 2014
[Customer] Marketing Strategy: 3 steps to help optimize website user experience
Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. Step #1. Identify your goals.
MARKETING ACTION | WEDNESDAY, FEBRUARY 13, 2013
[Customer] 10 Simple Steps to Get Started with Content Marketing
Ask yourself these questions: Who are your prospects and customers? It is also important to make sure that you have content that addresses your prospects’ needs at every stage of the buying cycle, as well as content geared for your existing customers. 3. Develop Have a long-term mindset . Content marketing is a marathon, not a sprint.
JUNTA 42 | SUNDAY, APRIL 1, 2012
[Customer] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
Although it’s hard to clearly identify what the most critical success factors have been during our “road less traveled”, here are the ones that I believe have made the most impact on me, on our company, our amazing employees, and most of all, our valued customers. After 1,825 days in business, we are stronger than ever.
SYNECORE | MONDAY, FEBRUARY 4, 2013
[Customer] SoLoMo: Boost Your Brand’s GSO with Facebook Check-In Deals
Loyalty Deals – As reward for recurring business, Loyalty Deals can be claimed by customers after a certain number of check-ins. To claim the deal, customers must first introduce the offer to their friends and family. One of the unchallenged assumptions of marketing is that greater personalization implies greater relevance.
CHRIS KOCH | FRIDAY, APRIL 22, 2011
[Customer] Marketing’s golden opportunity in innovation
Social media aren’t even just for facilitating conversation and customer relationships. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 6, 2013
[Customer] How RightWave Solves the Marketing Automation Skill Shortage
What clients do use are extensive reporting tools that show marketing calendars, campaign results, customer profiles, Web tracking reports, funnel analysis, return on investment, and other information. One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it.
LEADSLOTH | MONDAY, OCTOBER 18, 2010
[Customer] Process Turns Marketing Automation Into Revenue
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. Process First. That was hard. Getting Started.
WRITTENT | TUESDAY, MAY 28, 2013
[Customer] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Custom Graphics. Customize Images. Slideshare.
PWB MARKETING BLOG | TUESDAY, JULY 5, 2011
[Customer] Attention Businesses: Study Finds Majority of People Conduct Research Online
If your business cannot be found by Google, you are missing out on being found by customers. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. searches. And Yahoo?
SALES CHALLENGER | MONDAY, JULY 14, 2014
[Customer] 5 Principles to Managing CRM Data Quality
In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
SYNECORE | SATURDAY, JANUARY 12, 2013
[Customer] The Best Branded Content of the Week: January 12, 2013
The UK department store, Selfridges, has launched a new campaign that aims to give customers a break from the overwhelming “noise” of the world. Instead of being bombarded with logos and packages and branding, Selfridges would prefer that its customers experience a calm shopping experience. Samsung – We All Share. It’s Good Now.
SOCIAL MEDIA B2B | TUESDAY, MAY 17, 2011
[Customer] Another 18 Awesome B2B Social Media Statistics
Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). More B2B companies have been using social media longer (52.6% Source PDF ).
INBOUND SALES NETWORK | TUESDAY, JANUARY 31, 2012
[Customer] Does Your Message Have Substance?
The customer needs to see themselves as the heroes/protagonist in the story. You are there to help your customers see what has changed in their world and how they, by accepting your call, can adapt and better survive and thrive. You need to turn your customers into heroes. The problem is they tend to lack a key part: substance.
LEADERSHIP | TUESDAY, NOVEMBER 18, 2014
[Customer] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. Here’s a graph comparing different channels and their effectiveness in customer acquisition: Source: Custora.com.