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  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Customer] 10 Content Marketing Failures – Do Not Try This at Home
    'Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. Failing to Invest Time.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Focus your program on the value your joint customers get. “Customer Lifetime Value” was one of the terms listed in Silverman’s “phrases to know” list above. 'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. in 2014, according to Nielsen).
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Customer] 8 Ways to Use Video to Make the Most out of Event Marketing
    Just like at the conference, other exhibitors will be competing for your potential customers’ attention through email well in advance of the event. Conduct interviews to feature on your blog, ask industry influencers who stop by some questions, or use video to get your potential customers explaining their unique buying cycles.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Sales Management Thought Leadership:Efficient Effectiveness
    Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 24, 2013
    [Customer] The Ultimate Sales Strategy
    The salesperson must   now speak to ‘ how the benefits”  of the solution will impact the prospect’s business PLUS how the prospect will leverage those benefits to gain a competitive advantage; drive increased levels of sales, improve operational efficiency, impact customer responsiveness or improve market share. 'The Ultimate Sales Strategy.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] 8 (of the) Best Web Analytics Guides of 2010
    cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Customer] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Customer] Book Review: Defy Gravity
    At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Customer] Book Review: Social Media Marketing – An Hour a Day
    Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
  • WRITTENT  |  TUESDAY, APRIL 9, 2013
    [Customer] 5 Best Practices for Outsourcing Quality Content
    It’s more than possible to successfully use a third-party vendor to create blogs that convert leads and customers, but there are some best practices that will affect your success. Buyer Persona Profiles: Who are your customers ? 'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. Hire an Editor.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 3 Tips to Get You Started With Photoshop [+Tutorial Videos]
    To further visualize this concept, check out this brief Instagram video (note: your speakers aren''t broken, there''s no sound): Transform Screenshots to Customize Various Images. One of them is even used in the example below where I''ll show you how to transform a screenshot to customize an image. Your image is now customized!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    have met the most wonderful new friends who have become collaborators and customers. have met the most wonderful new friends who have become collaborators and customers. 'I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • STORIES THAT SELL  |  TUESDAY, JUNE 8, 2010
    [Customer] Today’s Prospects Evaluate You on These 4 Criteria
    In SNAP Selling, Jill introduces four factors that need to be at the forefront of sales reps’ mind when working with crazy-busy people – those with "Frazzled Customer Syndrome." Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. even interviewed her for my book, Stories That Sell.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Customer] The C-Word and Higher Education Marketing
    ” Putting potential vulgarities aside, the C-word I am referring to is “customer” (although in some circles, calling the student body by a four-letter obscenity would garner the same reaction as calling them “customers”). ” About 40% of the hands in the room shot up.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Customer] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] 4 Tips to Consumerize Your B2B Marketing
    Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Customer] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads by lead intelligence fields including # Page Views, # Website Visits, or # Conversion Events.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • MARKETING ACTION  |  TUESDAY, JANUARY 7, 2014
    [Customer] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
    Adaptive content is content that is structured and designed to adapt to the needs of your customer. Customers are ever-changing; they demand exceptional experiences and they expect you to change and adapt to their needs. 'Scott Abel, aka “ The Content Wrangler ,” is a well-respected content strategist. Scott covers: 1. register now.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. Give prospective customers a reason to stop by.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Because he consistently evolved his products to meet his customers’ needs. Location of Clicks  - Are your customers clicking on any of the content, buttons or links below the fold of their monitor screens, or not as often? Do your customers click on text links? Take theSkimm, for example. Here’s an example: [link] ?Link_Type=Headline.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Customer] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach. Measure.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 24, 2009
    [Customer] R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks
    These companies focus on using social media as a marketing channel instead of a key component of a customer engagement strategy. Professional networks for business are still evolving, and many corporate social media initiatives have not determined where they fall on the marketing and customer care spectrum. New Symbiosis
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 7, 2010
    [Customer] Social Media Has Changed The Business Buying Process.
    When we understand how social media changes professional decision-making, organizations can be more efficient, timely and supportive in how they interact with customers- ultimately leading to better engagement and decision-making in business. by Vanessa DiMauro and Don Bulmer But How? We need your help to make this a success!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 6, 2011
    [Customer] All set for Social Media in 2011? Not so fast!
    Be sure your profile speaks to your customers or prospects. Update your profile to reflect what you want a customer or prospect to know about you and your relationship as a representative of your company. Leverage search capabilities to find customers and prospects. Connect to peers, experts and customers. It's 2011.
  • VERTICAL RESPONSE  |  SATURDAY, MAY 24, 2014
    [Customer] How to Choose the Right Email Service Provider [GUIDE]
    'Email marketing is one of the most cost-effective ways to increase revenue while staying in touch with your customers. An email service provider, or ESP, can help your small business generate and send emails that are targeted to your customer niche, get them delivered and provide actionable results. Features. Easy to use. Mobility.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 26, 2013
    [Customer] The Virtual Receptionist Is A No-Brainer for Companies That Value Efficiency
    Custom Audio Greeting. With the ability to upload custom sound files—recorded by you—it’s just like a member of your staff is answering your phone. 'For a growing business, it’s the same story for the entire staff, from CEO to interns: everyone has a lot to do. Luckily, it’s a problem that’s easy to solve. Fast, Easy Web Setup. Untrue.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Customer] Take the Survey: Is Voice-Based Marketing Automation Right for You?
    Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. My company uses the phone to close business and provide customer support.     1     2     3     4     5  . If you are asking yourself that question, the quick survey below can help.
  • JUNTA 42  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Setting Uncomfortable Content Marketing Goals: Now
    Yes, it is a bit audacious to go out on a limb and clearly state that your content marketing should be an irreplaceable resource for your customers…that you are indeed driving where the market is going from an information standpoint ( like a media company ). We want customers and prospects needing…no, longing for our content. Be great!
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Help Your Favorite Local Businesses Get Found on Google
    customer reviews. coupons (that customers can either print or use via their mobile phone). You’ll be asked to verify your identity by phone or mail, at which point you can edit the information on the page and provide potential customers more reasons to choose your business instead of the other guy. At no cost to them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Customer] Creativity… a Sales Thing!
    His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? What were the results? KNOXVILLE, Tenn., Sales 2.0”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 3, 2012
    [Customer] Email Tip Your Prospects Will Love - Guaranteed!
    When you do, your clients and customers will be eternally grateful Have you ever had your prospects rave about your emails? Mine do! And it's all because of one one little thing that I do that: Saves them precious time; Makes it easy for them to get in touch with me; and. Simplifies their life. What is this one little thing? Mac Mail. Gmail.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Customer] Social Media Marketing Automation Dos and Don’ts
    That’s because social media is inherently … social – so you’ll need to put a little effort into responding to your customers and prospects in real time. Using a social platform like Hootsuite allows you to set up different columns for specific hashtags, groups of customers, and followers. All rights reserved.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 7, 2013
    [Customer] 5 Common Inside Sales Roadblock's That Can Deter Productivity And Success
    Problem: Sounding too scripted can deter potential customers from listening to you explain why you are calling them. Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. Solution: Asking them if they know that your product is cheaper, faster, newer, etc. could spark your prospect’s interest.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 26, 2012
    [Customer] Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
    The idea is that your inside sales team will take the time to qualify your prospects properly, only moving them to sales when the customer is ready. Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 21, 2012
    [Customer] 3 Great Email Responses To Make You Laugh
    The list is a roundup of the top ten most bizarre/interesting/hilarious/dreadful customers of the season. This past weekend I happened to be visiting family back home on the east end of Long Island. During my trip, I got to stop by one of my favorite hometown restaurants, Amano ; coincidentally, I also spent one summer working here.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Customer] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Customer] Genius is Bringing GURLs to the Social Party
    The Genius folks shared with me that what some of their customers are learning in Beta use of the tool is that the lead conversions they achieve through Twitter actually tend to become qualified leads at a faster rate. Tracking the impact your social participation can make on active pipeline has been a pretty nebulous challenge.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] 4 Great Ways to Use Data in Content Creation
    Did you serve more customers last year than the average number of attendees at a Red Sox game? Running out of ideas for your blog ? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Demonstrate Change.
  • MARKETING ACTION  |  FRIDAY, MARCH 15, 2013
    [Customer] 3 Tips for Conversion with Mobile Ads
    You need to target your customers effectively, use mobile design best practices, and make your landing pages more effective. Be aware that your mobile customers may differ from those of your business’s overall target demographic. However, simply deploying a mobile ad does not guarantee conversions. Tip 1:  Target effectively.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, OCTOBER 13, 2011
    [Customer] Why Business And Sales Proposals Are A Waste Of Your Time
    Guess what, you’re right, they’ve not bought into it yet (if ever), yet somehow you logically convince yourself that without a detailed proposal this suspect will never become a customer. Don’t Blindly Follow Your Customers Demand For  A Proposal. Know this, customers are equally as good at avoiding the truth as suppliers are.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
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