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  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Customer] Adobe Audience Manager Recognized by SIIA CODiE Awards
    Opentopic blog >> blogs.adobe.com It’s been a busy past year for Adobe Marketing Cloud from continuing to deliver on solution innovations to building on customer and partner momentum. We hit the ground running in 2016 with Adobe’s Digital Marketing Summits in Las Vegas and London. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Customer] CMO’s top 10 martech stories for the week – 14 April
    CRM vendor, Zendesk, has launched a dedicated software application designed to help businesses interface with and supply information to customers through interactive messaging. Zendesk Message is integrated with Facebook’s Messenger Platform and. Marketing Technology Cmo Digital Marketing undefined
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    The wealth of information about content marketing is a true testament to its value in the customer engagement process. by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ).
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Customer] 5 Keys to Revenue-Boosting Demand Generation
    When a customer walks into a brick-and-mortar storefront, a good sales person immediately notices all the non-verbal signals – the mood, personality type, and body language of the customer. Destroy Silos Before They Destroy You ,” pleads LeadershipFreak.com. This new revenue-first department is part sales and part marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Ian Cleary and the Art of Guerilla Networking Success
    We became friends and the connections he has helped me make over the years led to speaking engagements in Ireland and Wales, an opportunity to lecture at an EU Think Tank, taking on Bank of Ireland as a customer, a relationship with the Coder Dojo charity, and quite a few happy moments sharing his company in pubs. by Mark W. It wasn''t.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    Dig deeper to see how customers are responding to products and services. Customer impact. What resonates with customers? These days, customer preferences are changing constantly. Creating an open dialogue with customers and learning new skills in anticipating their next move can answer these questions.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Customer] Sales Leadership: The Impact of Creating a Sales Process
    Change your sales process to stand out, be different and make the customer remember you. Refer to my previous blog on the End of Solution Sales.  . 7.          We added a last step: a follow up at 90 days post implementation/installation to validate customer satisfaction and ask for a reference letter.  . The Results! What hasn’t?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. 
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Customer] Maximize The Content Marketing Impact of Your Newsletter
    But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. 1. Target three or four key topics that affect your customers and the industry (based on the newsletter content). That is obviously critical.  Think outside the newsletter.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Customer] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    These marketplaces may bring you more customers that your online store can. However, when that customer tells someone where they bought their amazing new [thing you sell], do you think they’ll name your company? Perhaps you use social marketing and a free blog site to point potential customers toward your little store.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only  four. billion industry by 2016. And it works. The 
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Customer] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Discover how your brand can benefit from content marketing.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Customer] 6 Tips to Whip Your Subject Lines into Shape for 2015
    Tell your customers what you want them to do with a call to action. Offer deals to customers if they refer a friend or share your content on social media. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. Trim the excess. Avoid fatigue.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Customer] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Edelman Digital defines a social brand as “any company, product or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public.”. Seeing this ad got me thinking: as marketers, do the content needs of our audiences ever get caught in our blind spots?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. The Changing Nature Of Work. Generation Y is taking over the workplace and it’s happening sooner than you think.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Customer] 5 New Year’s Resolutions for Marketers
    How can we create content that attracts the most likely prospects and retains the most valuable customers? Focus on the Entire Customer Lifecycle. In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. Hope springs eternal. Create More Data-Driven Content.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Customer] The Next Generation of Marketing Technology from a VC Perspective
    They’re the ones in front of customers all day long, so I take my cues from them. This information is particularly impactful when it comes to learning more about your customers. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Who are the thought leaders you follow? It’s about the U.S.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Customer] Surefire Social introduces SurePulse “webmaster tools”
    And, it’s open and extensible, allowing the SurePulse app to grow in usefulness based on 1) what you, their customers, need added and 2) the data sources that are open, accessible, and have a delicious firehose API (I’m looking at you for sucking, Facebook’s Mark Zuckerberg!). Seriously: easy-to-use. Seriously: all-in-one.
  • ANNUITAS  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] How To Strategize For The New Eloqua Release
    What to look forward to with the new Program Canvas: Advance your data workflows making it faster and easier to leverage behavioral customer data. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. We got a sneak peak of the new Program Canvas and Insight Dashboards. Improve your speed to lead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 7, 2016
    [Customer] How To Achieve Email Deliverability That Really Delivers
    Today’s reality demands that you center your marketing around the customer by orchestrating messages that are relevant to each individual’s preferences and behavior. Let's face it. You can create the most super and duper email marketing campaign. From the cool design to the poetic prose to the enticing offer. Email Marketing
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Customer] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    For 67 years, Lego created and marketed its famous interlocking bricks in a silo -- without looking for ideas, comments, or suggestions from its quickly growing base of customers and fans. Eventually, this turned into not talking to customers at all. This post originally appeared on HubSpot's Agency Post. Millions? Billions? Trillions?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 17, 2013
    [Customer] Blog Content: 4 Ways to Make Your Blog Unique
    Author Bio: Ken Myers is the founder of [link] and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 1, 2013
    [Customer] Quick Idea’s to Hit 4th Quarter Goals
    Quick Idea’s to Hit 4 th Quarter Goals. Let’s make this interactive, I will start the list and then it is your job to add to it, let’s all work together to increase each other’s success during the last few months of 2013!  Increase your tempo. 3)       Use a formal check list on all qualifier questions you use, to ensure there are no surprises.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Customer] 7 Local Business Listing Sites You Should Claim Now
    Google My Business -  Google My Business  says it “connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” Also, keep images of your business current and compelling to draw in prospects and customers. What’s the difference between updating and claiming? ” 5.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Customer] How to Sell to 4 Different Personality Types
    They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship. Whether it’s their employees or their customers, the expressive personality type will want to know how decisions they make affect the people around them. One size does not fit all.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Customer] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. For best results, customize and personalize email subject lines and experiment with emojis. Certainly email is not dead , but it is getting harder to do well. Seriously, stop.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Customer] 8 Genius Ways to Repurpose Content
    If you have an email subscriber list, send out an email blast promoting the videos to the appropriate target market, maybe even your customers. Do your customers commonly ask the same questions or express the same pain points? But even with this increased spending, only 30 percent say their efforts are effective. Create a series.
  • MARKETING ACTION  |  FRIDAY, MAY 9, 2014
    [Customer] 4 Reasons Small Business Owners Flock to Marketing Automation
    The total number of customers or sales created from the number of leads is a simple customer conversion rate. The numbers to remember: Return on Lead Dollars (the demand generation cousin to ROI); Customer Acquisition Cost; and the Lead to Customer Conversion rate. There’s absolutely no avoiding it. Sprint. Corporate
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 16, 2015
    [Customer] “Who’s the Bad Guy?”
    Antagonism plays a constant role in the relationship between customers and enterprises. Could the unintended consequences of those word-choices be feeding yet another form of antagonism between customers and enterprises? Rather than ignoring the obstacles between our customers and a purchase, what if we embraced them instead?
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 17, 2011
    [Customer] There’s More to Pipeline Metrics Than Leads
    Imagine you have two new customer acquisition programs in play:  Program Excalibur produces 100 qualified leads and Program Camelot produces 50 qualified leads.  At first glance, it might appear that based on volume or the quantity of qualified leads, that Excalibur is the better program.  This metric is too limiting.  Program. Lead Volume.
  • HUBSPOT  |  THURSDAY, APRIL 11, 2013
    [Customer] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
    They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. Yikes!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] Is Chinese Social Media Important For Growth?
    Related Stories The Pyramid of Influence on Social Media How to Create and Optimize Pinterest Boards to Drive New Customers Native Advertising: How to Promote Your Brand While Wearing a Disguise. Along with being  expansive, the Chinese internet is becoming lucrative. In the first half of 2013, China mobile e-commerce reached 53.2
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Customer] Invest in Your Brand with Content
    Your customers are looking to buy your product or service, but why should they choose you? The site contains stock photography and a few generic sentences about performance as well as links to a few customer reviews. Creating custom content for a website is crucial to a successful marketing campaign or product launch.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 16, 2012
    [Customer] Why Your Unsubscribe Process Is as Important as Earning Subscribers
    Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. If this is the case, that customer will likely never convert. It is no secret that earning a subscriber is exciting. Have you put thought into your unsubscribe process?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Customer] How to Communicate Professionally on Sales Calls
    As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Have Canned Answers Chances are as a B2B sales person you field the same questions from potential customers repeatedly. Know when to use it and when to avoid it.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. And neither do they.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2012
    [Customer] 5 Lead Conversion Tips That Work for Any Marketing Program
    Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) The sender for open opportunities could be the rep they’re already doing business with and customers can get their communications from their account manager. 2. Take the time to customize your follow-up emails. Know Your Buyer. Know Your Goal.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Customer] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images. Google Review Count:  366. Google Review Count:  259.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Customer] VMware Cloud Compass Tool (powered by Alinean)
    The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 7, 2015
    [Customer] How to Use Twitter’s Vine To Promote Your Business [GUIDE - Part III]
    Ask customers to participate in a Vine competition. Vine has become an everyday tool, which means your customers are likely familiar with it. Why not ask your customers or clients to produce a video for you? With eBay Now, customers can shop and get their orders delivered within an hour. Try Vine. Create a timeline.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] How to Write a Winning Pay Per Click Ad
    Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 8, 2015
    [Customer] Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley
    Every person in your company has a story (every customer does, too). " Being customer focused is a requirement, not a choice. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. ” I love this.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects.  . He led the expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Alliteration. 
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Customer] Optimizing Your Landing Pages with Video
    One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Customer] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. Such a customer-centric ideology was definitely foreign to my previous sales roles, and I was truly excited to embrace it. Sheer panic ensued on my first day.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer] Lead Segmentation: Enhance Your Email Marketing
    conversion on your website could reflect a ready-to-buy mentality for a particular lead, while it just as easily could reflect a preliminary piece of research being conducted by a potential customer down the road. Past Customers vs New Prospects. What does your company do to nurture leads? Maybe a monthly newsletter? Job Status.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Customer] Sales Tools and Planning Resources for Your Next Product Launch
    Why will customers/the market care? How are we communicating this (internally, externally to customers/partners/press and analysts)? 7. Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. What are we launching? 2.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Customer] This Month in Data Science: How Is Content Changing Over Time?
    When sorting through the data, we focused on two main areas: How the content marketing of all our customers fared over the past year. Since Contently’s talent team builds custom rosters of freelance creatives, we are in a unique position that lets us see trends related to how adjust their content planning.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Customer] How Your Startup Can Overcome Content Marketing Challenges
    If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. Starting a content marketing program from scratch is right up there on the list.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    If you don’t believe me, then here''s Homayoun Hatami, co-leader of the Sales Growth practice at McKinsey: “Sophisticated customers are not interested in traditional sales models. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Instant gratification. Can you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Customer] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    What if you were at risk of losing your best customer? Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income. It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Got it?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Customer] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Soon after the tradeshow, the lead speaks with one of our sales reps, an opportunity is created, and three weeks later they become a new customer. Using reports that used first-touch, or single source revenue attribution, 100% of the revenue for that new customer would be credited back to the pay-per-click campaign.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Join the Inner Circle and Become an Insider – InsideView Community
    Intelligence on your prospects and customers gives you an edge over the competition. We recently launched the InsideView Community for all of our free and paid customers. The primary use of the community is to allow our customers to communicate with each other and to ask questions about our application. Filed under: Sales 2.0.
  • KAPOST  |  MONDAY, JULY 18, 2016
    [Customer] For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation
    Kapost’s Customer Success Managers train the staff at the level of complexity they require. If you are already a Kapost customer, you have the added resource of our Engagement Directors, like me. Even if you aren’t a Kapost customer, use these tips to measure the adoption of a content operation within your organization.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Customer] Meet the Vidyard Team, Video Style: Garth Newton
    He taught me to make sure that we’re getting good ideas well before the customer sees it so we’re making good things and we’re making good things really, really well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [Customer] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    It makes perfect sense: As business strategy becomes more customer-focused, they need leaders who understand how to engage them through all channels, traditional and emerging. Over the next three years, as head of marketing, Morrill built Twilio’s marketing department and helped acquire the company’s first 100,000 customers.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Customer] Successful Sales Coaching Best Practices
    In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. Sales is tough and ongoing sales development is a never ending process. Best known method for onboarding a new hire.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Customer] How to Perform a Social Media Audit: Measure What Matters
    First, know your customers. Take a look at your best customers, the ones you want to replicate. Do you have potential customers in different segments, concerned about different things?  . Service opportunities that retain customers. Social media is long past the novelty stage. That’s almost half the world’s population.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Best Practices for Mobile SEO
    Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Customer] 20 Expert LinkedIn Guides
    Now, LinkedIn enables you to customize this picture.” LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Want a Job? links.”
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Are they fluff?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
  • CONFLUENT FORMS  |  TUESDAY, JANUARY 14, 2014
    [Customer] Web Design & Development in Western Massachusetts
    Here at Confluent Forms LLC we work with many companies all across the country, projects ranging from small websites to complex and custom back office management systems to branding and logo design to e-commerce systems. But some of our favorite projects are the ones that we''ve done for local businesses in our own backyard.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Customer] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    If you know a lot of your prospects and customers come from a certain school, try reaching out to them through LinkedIn ads. You will be notified by email when someone has asked for more information, allowing you to promptly respond and hopefully turn those leads into customers. Is it generating customers? LinkedIn Ad Reporting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Customer] The FTC and Influence Marketing: The crackdown begins
    Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. The agency’s been beating the drums for a while. Just ask Cole Haan.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 12, 2015
    [Customer] 15 Food Brands With Instagram Content Worth Drooling Over
    Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized. This post originally appeared on HubSpot's Agency Post.
  • SNAPAPP  |  TUESDAY, DECEMBER 18, 2012
    [Customer] The Next Wave of Mobile Marketing
    billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool. Changing Customer Expectations. Mobile devices have made it easier than ever for customers to access information and entertainment at all times. Using the customer?s Customers can ?check-in?
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] How to Convert Casual Blog Visitors Into Dedicated Subscribers
    According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. If you’re a HubSpot customer, you can use HubSpot’s Call-to-Action manager to create or upload call-to-action designs -- and A/B test CTA variations.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Customer] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This curiosity made me interested in digital media and the role it was playing in changing a sales persons role and influencing customer experience. The chase today is how to best engage the social, mobile and local customer and cut through the clutter by matching intent with valuable content and influence an action. This is easy.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Customer] 6 Underused CTAs to Include in Your Email Marketing
    Nurturing tem via email can only help you create opportunities and customers, right? While email is typically used for nurturing leads into customers, including calls-to-action to email your messages to a friend can help you generate new leads with your email marketing, too. button you''re used to? And for good reason. email marketin
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Customer] How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
    More than likely, you've already been tasked with identifying trends within customer survey results, performing content topic analyses, or pulling in sales data to calculate return on investment. These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Customer] “Blast” and 4 Other Words That Don’t Belong with Email
    If you respect your database full of customers and prospects, then don’t threaten to hit them. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” ” In short, it’s old, stodgy and ineffective. No buyer wants to get “blasted.”
  • HINGE MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Customer] 5 Core Competencies Driving a Modern Marketing Strategy
    Conversion (tracking prospect to customer). While the concept of knowing your customer is not new, today’s modern marketers need to focus on two dimensions to understand their customers. Targeting - Marketers always have understood that it’s better to know more about their customer. By Amanda F.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Who should I invite?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 14, 2016
    [Customer] Sales Management: What is your goal–today?
    The person responsible for driving revenues has to focus on their sales team; its activity levels, their sales opportunities, morale/emotion, training, customers, perhaps marketing as well as other departmental interactions. Sales Management: What is your goal—today?  . Download it and compare it your list. How about you?
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Customer] What the Future Holds for B2B Social Media Marketing
    From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise. Mobile 2.0
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    The more you understand why your customers buy, the better equipped you are to sell. You need to know how customers prefer to be reached. by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] 5 Key Preparation Steps in B2B Link Building Outreach
    If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Your own product and solution knowledge is critical in communication as well.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Customer] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. That's all!
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Customer] Safety First: The Basics of Website Security for Ecommerce Retailers
    It is particularly valuable for ecommerce retailers not just for security reasons, but also to build trust with site visitors and prospective customers: attaining an SSL certificate essentially verifies an entity’s credentials, certifying that they are who they say they are and that their site is safe to visit. PCI Compliance. Use HTTPS.
  • ANNUITAS  |  TUESDAY, MARCH 10, 2015
    [Customer] Performance Anxiety and the Modern Marketer
    By the time we’ve witnessed, experienced, and documented a best practice, our customers have moved on to something else. marketer’s nemesis isn’t our competitors, it’s our customers’ short attention span. Companies that measure employee turnover and engagement understand that they affect customer satisfaction. Living in beta .
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] How to Write Great Blog Posts Every Time
    Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. Just make sure they understand  content marketing  and what quality content means for you, and  how  to write so that your ideal customers become avid readers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Customer] Emoji marketing? You better believe it!
    The New York Times  reports that big brands such as Coca-Cola, Spotify, Starbucks, and Disney (to name a few) have each paid Twitter over $1 million for  custom emoji designs for their ads. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. as the word of the year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Customer] How To Use RLSA To Help Increase High Quality Leads
    Because RLSA allows you to customize your bids, search ads, and keywords based on your visitors’ past activity on your website, you’re able to target audiences and not merely keywords. You do this by creating custom remarketing lists from really broad or really narrow targets. Custom Ads. How RLSA Works. Best Practices.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Customer] Weekly Wrap-up May 18th
    Why Experience is Key to Customer Loyalty by @ConversationAge. Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Customer] Savvy Week in Review - May 4
    Do you know how to get the best stories in front of your customers? Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. To reduce the time you spend looking for the most useful posts from the week, check out our favorites below. Did we miss something? Add them in the comments! Come and get 'em
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Customer] Make the Most of Content Marketing Campaigns
    Here is a look at a few specific ways to improve content marketing and make the most of its benefits for your business: Customize goals. Sit down with marketing teams to develop an overarching theme for content marketing and break that goal into smaller, customized campaigns. Photo credit: Wikipedia. Prioritize delivery methods.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 18 Tweetable Moments From Content Marketing World 2012
    My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Get customers! Just answer the questions your customers have. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner. Cmworld.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Customer] Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
    In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. There’s no need to make blind decisions when data on customer usage and market trends is readily available. Relevant data is the heartbeat of good inbound marketing and sales. Interested?
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Minutes With SnapApp’s New SVP of Marketing
    I’m definitely most fascinated by the explosion of all the different channels that can be deployed to create a dialogue with your customers and prospects. know that my teams have continually pushed to find better ways to create engaging experiences with our customers and prospects. I’m big into testing. Quick Fire Round. Q.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Don’t Blink: Here Comes Ephemeral Marketing!
    NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • HINGE MARKETING  |  FRIDAY, JANUARY 1, 2016
    [Customer] Understanding Content Targeting: 6 Steps to getting it Right
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Does your audience really understand the relevancy of the services you offer? Additional Resources. How Hinge Can Help.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Customer] 27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    Clarify (a HubSpot customer) is just as fast, but more advanced. Take a look at the visits, leads, and customers each of your marketing channels have generated. Use a conversion assists report or customer interviews to determine which pages were most commonly used by customers to make their purchase decision. Timeboxing.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
    In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
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