SALES LEAD INSIGHTS | MONDAY, AUGUST 31, 2009
[Customer] Want To Generate More Leads? Leverage Your Prospects’ Five Senses
When Garth Johnson, EVP North America for Fotolia, heard that I recommended his company, he offered to give my customers, readers, seminar attendees and business friends 5 free credits to give Fotolia a try, and 30 percent extra credits whenever you buy more. Sight: Many of your prospects process information best visually.
SOCIAL MEDIA B2B | WEDNESDAY, SEPTEMBER 18, 2013
[Customer] 7 Examples of Innovative B2B Content Marketing
to attract customers to you. More than 40% of customers who opened a Kinvey account first converted on a content offer. Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration and honestly empathetic to attract customers to you. Packed with utility. Kinvey ebook.
BIZNOLOGY | WEDNESDAY, JULY 3, 2013
[Customer] Integrated Marketing is back–it’s the new SEO
Remember integrated marketing is about creating unified, customer-centric messaging. Great content makes for a great user experience and that is what “putting the customer first” is all about. 'Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. Social media. Links.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 1, 2011
[Customer] Swish! How The Phoenix Suns Used Fan History To Drive Sales
Our biggest objective was to make it as customized and therefore as personalized as ever,” said Andrea Lechner-Becker, Marketing Database Coordinator for the Suns, told me. If a customer previously bought tickets from a seating section that had been discounted, they were directed to the cost savings. by Jesse Noyes | Tweet this.
FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
[Customer] Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. They likely create a workaround.
FEARLESS COMPETITOR | TUESDAY, MAY 17, 2011
[Customer] The 140 Conference on Long Island
Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
MARKETING INTERACTIONS | SATURDAY, DECEMBER 31, 2011
[Customer] The Myth of the Magic Bullet for Content Marketing
Interviews with customers. I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. That's right.
BIZNOLOGY | FRIDAY, JUNE 29, 2012
[Customer] Why you shouldn’t bring your social media (completely) in-house
Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. Kudos, but seriously a truly exceptional example.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, FEBRUARY 3, 2012
[Customer] Why product knowledge is important for your business
All too often individuals or businesses design the perfect website, they take the time to go through every minute detail to ensure that they have all the accurate product information for their customers, with the latest gadgets and technological wonders to go along with it. The same principal can be applied in today’s internet world. Sales
CHRIS KOCH | FRIDAY, AUGUST 5, 2011
[Customer] 4 Reasons Why Facebook Stinks for B2B Marketing
It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. Recently, I was preparing a workshop on social media for an ITSMA client. We don’t see the value of it for B2B and we want it off the table. Why not? Relationships, right?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 6, 2013
[Customer] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
Do the educational sessions, customer presentations, the celebration of success at The Markie Awards — and lots more knowledge exchange — change how well we market? With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 11, 2013
[Customer] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
These same types of questions came up on a customer call I had earlier this week. 'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. 2.What are the best ways to engage my audience with social media.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 24, 2013
[Customer] When is Email Deliverability Like a Fine Wine? [CHART]
took a look at customers who joined us near the end of 2011 and normalized their data to show them all progressing over the same relative start time (month 1, month 2, etc.), by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age. When is Email Deliverability Like a Fine Wine?
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 1, 2012
[Customer] 4 Mistakes You Are Making With Your Case Studies
asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. Well executed they can solidify and clarify your benefits in the mind of your prospect.
B2B MARKETING UNPLUGGED | MONDAY, SEPTEMBER 8, 2014
[Customer] Unique Selling Propositions Are a Myth
You know, the kind that stand out so people notice them” , Sam offered. “Are you planning on giving a brightly coloured truck to each customer? But if he really wants to do something unique he will stop fussing about what makes him seem different to a customer and go do something that really is different and creates revenue.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 2, 2008
[Customer] YouTube - What is LinkedIn? Part 2
URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). Loading.
PAUL GILLIN | WEDNESDAY, NOVEMBER 20, 2013
[Customer] This Brand Ambassador Program Goes Against the Grain
It also claims to have more than 200 retail customers, including Sprinkles Cupcakes and SitnSleep, although I couldn’t find any mention of Social Rebate on either of their websites. Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. Not really. Related articles.
WINDMILL NETWORKING | FRIDAY, APRIL 20, 2012
[Customer] The Most Important Social Media Influencer For Retailers
hope it’s understood at this point that although the size of your audience matters, it doesn’t mean much unless you’re building a network of: Existing customers who (as a result of your social media efforts) will spend more, buy more often, or spread the word about your business. In most cases, these two go hand in hand. Simple enough?
SAVVY B2B MARKETING | FRIDAY, OCTOBER 23, 2009
[Customer] Savvy Week in Review - October 23
Custom Publishing Budgeting - by @juntajoe The content marketing experts at Junta42 provide a step-by-step outline for coming up with your content publishing budget. Post includes links to the 2008 B2B study on custom content development. If you're in the northern states like we are, there's definitely the feel of autumn in the air.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 23, 2014
[Customer] Slammed!!! for the first time sales manager: chapter 24
Leaders stand out by giving others their vision, creating hope, sharing success, addressing the issues that need to changed, holding people accountable and being focused on making everything work more effectively both for their employees and for their customers. 'Slammed!!! for the first time sales manager, chapter 24. Teamwork prevails.
WRITTENT | THURSDAY, JULY 25, 2013
[Customer] 10 Actionable Blog Tricks to Skyrocket Your Sales
It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. It should be a natural extension of your customer-focused strategy, enacted by matching content to the key terms your prospects are using to find answers.
DIGITAL B2B MARKETING | TUESDAY, JULY 24, 2012
[Customer] The New Boundaries of Targeting for B2B Marketing
Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. Here are three of the opportunities I am watching.
ANYTHING GOES MARKETING | THURSDAY, JANUARY 25, 2007
[Customer] Viral Marketing in B2B - It Works!
B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
[Customer] B2B Technology Buyers Share Their Content Preferences
webinars, product tutorials/demos, marketing videos, and customer testimonials) All respondents were responsible for either making or influencing B2B technology purchases for companies of all sizes. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. You can download it after registering.
B2B MARKETING INSIDER | TUESDAY, APRIL 23, 2013
[Customer] 8 Steps To Build A Content Hub That Converts [Slides]
Stories from your customer’s point of view on how what you sell has helped them. 'Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. It is about telling stories.
HUBSPOT | FRIDAY, MAY 20, 2011
[Customer] 100 Awesome Marketing Stats, Charts, & Graphs [Data]
"In God we trust, all others bring data." - Edward Deming. Did you know that 34,000 searches are conducted on Google EVERY SECOND? Or that 75% of Internet users never scroll past the first page of search results? Or that US Internet users spend 3x more time on blogs and social networks than they do on email? Search Engine Optimization. Social Media.
HUBSPOT | FRIDAY, JANUARY 27, 2012
[Customer] 12 Critical Elements Every Homepage Must Have [Infographic]
As an added benefit, I’d also highly recommend getting a free marketing assessment to receive a customized analysis of your website so it's more tailored to you. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website.
HUBSPOT | THURSDAY, AUGUST 12, 2010
[Customer] 3 Ways Facebook's Pending Page Changes Affect Marketers
Altered Images/Formats: If you've created any custom tabs for your Facebook page, click on these tabs to make sure the look and feel of each page hasn't been fudged. Facebook recently announced that it would be making updates to profiles and pages and that these changes would take effect on Monday, August 23. Connect with HubSpot
B2B MARKETING INSIDER | MONDAY, DECEMBER 8, 2014
[Customer] What Is The Cost Of A Lead?
Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. 'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 24, 2013
[Customer] Marketing Showdown: How to Reach Gen Y
At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. You already care about how customers interact with your brand on social media , and you should pay special attention to Generation Y. If The topic of our showdown was employment at start-ups.
B2B MARKETING INSIDER | FRIDAY, JANUARY 27, 2012
[Customer] Integrating Social Media Into The B2B Marketing Mix [Slides]
We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. And yes, we covered the “Social Media ROI” and related questions. Social Media
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Customer] The Ultimate Cheat Sheet for Awesome Marketing Emails
Experiment with how you customize your email's sender name, and consider making it come from a real, living, breathing member of your marketing team to make your email messages more personal. Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. So, why not break it down?
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Customer] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers. Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. know, music to your ears, I’m sure.
HUBSPOT | MONDAY, NOVEMBER 29, 2010
[Customer] Convincing Your Boss in the Value of Social Media [Marketing Cast]
Follow the Steps of Your Customers. If your existing and potential customers, and the media, and the analysts are using social networking, then you have to be using that too," says David. Have you faced challenges when explaining to your senior management that social media is worth your time and effort? Share Examples of Success.
MODERN B2B MARKETING | MONDAY, MARCH 26, 2012
[Customer] How to Make Your B2B Content Marketing More Successful
by Maria Pergolino As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. romote content using segmentation, personalization, and customization. How do you do that? ary content mediums. Need more help?
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Customer] 6 Lead Nurturing Emails Every Business Should Send
So, what do you do with those qualified but reticent leads to turn them into customers? For example, prospects that just subscribed to your blog are probably in the top of your sales funnel; you need to figure out which topics they're interested in, and if they even have the potential to become a customer. Gleanster Research ].
SAVVY B2B MARKETING | FRIDAY, OCTOBER 9, 2009
[Customer] Savvy Week in Review - October 9
How to Develop Customer References Keep this list handy! Andy Beaupre outlines 15 proven ways to draw customers into a reference program. October? It's OCTOBER?!?!? We're officially into fall, people. Hope everyone's enjoying the season of harvest. Here are a few tasty tidbits from this week's blog warriors. Long Live Idea Marketing.
DIGITAL VOICES | TUESDAY, JANUARY 21, 2014
[Customer] How to Use InDesign for Online Projects
Here you’ll be able to customize and make laying out your page easy and efficient. See options below: You can assign your hyperlinks a character style, give them a rectangular outline, highlight (different look for when the hyperlink is clicked) as well as customize the look of your rectangular outline. reversed my gradient.
THE B2B RESEARCH BLOG | TUESDAY, JUNE 12, 2012
[Customer] It’s all about the lead
Leading the pack is email marketing – 42% name email as one of their most effective lead generation channels when targeting new customers. . Marketing still plays second fiddle to sales in B2B organisations. . Fair enough. After all, few brands have buyers queuing at their door so ‘hunting’ revenue has to be a key focus. The solution?
LOOPFUSE | TUESDAY, JANUARY 3, 2012
[Customer] Do you have all the pieces of your business puzzle?
Recently, MarketingSherpa put out a fantastic article on how Opsview, a LoopFuse customer, went through the implementation process and ended up with a 178% increase in deals. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. The business puzzle. How to put it together.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 8, 2011
[Customer] 7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
Opt Out Customers Do not continue to retarget someone after they have converted. The experience Jure Klepic commented on last week (see his comment ) indicates Hostgator isn’t thinking about how to identify customers. Online Marketers are Creepy , but they don’t have to be! As a marketer, is this too restrictive?
WRITTENT | MONDAY, OCTOBER 20, 2014
[Customer] 8 Ways What You Write Will Affect Your Bottom Line
You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
WINDMILL NETWORKING | WEDNESDAY, JUNE 6, 2012
[Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
BIZNOLOGY | THURSDAY, JUNE 19, 2014
[Customer] Mobility and why it matters
Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. More and more companies are utilizing apps and mobile-optimized websites to allow their customer to pay for goods and services. billion. Position.
HUBSPOT | TUESDAY, APRIL 27, 2010
[Customer] New Chart: Survey Says Inbound Marketing Budgets on the Rise
Success includes lead generation and client/customer acquisition: 41% of companies who use Twitter for marketing have acquired a customer from a Twitter-related lead. 41% of companies that use LinkedIn for marketing have acquired a customer from that source. 43% of companies using Facebook have acquired a customer.
HUBSPOT | WEDNESDAY, JULY 21, 2010
[Customer] The Next Big Thing for Marketers: Social Magazines
If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. Social Segmentation - Many large companies still publish magazines and distribute them to their B2B customers as a method of nurturing and educating potential buyers.
TRADESMEN INSIGHTS | TUESDAY, JULY 3, 2012
[Customer] What’s Amazon Supply Going To Do For Your Business?
Here are our three takeaways: 1) User Interface – which will challenge the current online transaction experience from established industrial suppliers/distributors; b-to-b commerce will be competing against a better and more established b-to-c customer experience standard. How do you think this will affect them? What are your thoughts?
MODERN B2B MARKETING | FRIDAY, AUGUST 3, 2012
[Customer] 5 Marketing Tips That We Could Learn from Celebrities
By truly understanding your customer’s pain points you become a “trusted” adviser. Keep in mind that customers and sales leads can tell when you aren’t passionate about what you do. 3) Communicate in the Language of Your Audience – If your customers have no idea what you’re saying, your message becomes lost.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 5, 2012
[Customer] Always measure your social media effort. Except when you shouldn’t.
Does it do so in ways that are beneficial to the customer or in ways that benefit the company in the short term but cut its throat in the long term? Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. Social media measurement. This is a seemingly simple issue, with a complex point.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 28, 2012
[Customer] B2B Marketers: How Much Time Should You Spend On Facebook?
Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness? Branding?
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 3, 2010
[Customer] How to Use Google for Market Research
In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries, Tweets and other social networking topics. Tweet.
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 3, 2010
[Customer] How to Use Google for Market Research
In addition, we need to filter the volumes of information available to us online, so that we can feed our customers, clients, and followers with relevant information. You’ll have more marketing intelligence and more fodder for your customers and for blog entries, Tweets and other social networking topics. Tweet.
B2B MARKETING INSIDER | THURSDAY, AUGUST 1, 2013
[Customer] Is Video An Opportunity For Marketers?
'lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Absolutely! Are marketers scared of video?
HUBSPOT | MONDAY, AUGUST 4, 2014
[Customer] How to Avoid Becoming a Marketing Fossil
In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start?
BIZNOLOGY | WEDNESDAY, SEPTEMBER 3, 2014
[Customer] In marketing, authenticity is the new black
“How can we get our customers to think we are authentic?” 'Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right “spin.” Marketing is changing.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 25, 2012
[Customer] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
They didn’t really pay attention to its value until we worked with them one on one and showed them, ‘Hey, this is your customer and here’s what he’s been doing, with a full screenshot of all of his activity.’” Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Levy says.
SAZBEAN | TUESDAY, MAY 28, 2013
[Customer] Successful Marketing Always Has a Return
Just like any financial investment, successful marketing should always give back more than it costs, whether that is in direct sales, improved branding or sentiment, or reduced customer service costs. Improving customer service — Customer support can cost ($) a company quite a bit in resources, returns and bad reputation.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 23, 2012
[Customer] Do Those Holiday Emails Really Get Read? [CHART]
It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them? by Egan Cheung | Tweet this Today, we launched our holiday greeting - the Flinch who Hated Modern Marketing. Are they well received? Here is what I found: Two weeks ahead of the holiday break is the most popular time to send.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Customer] How to Do Keyword Research: A Beginner's Guide
These are keyword phrases that you think are important to rank for in the SERPs (search engine results pages), because your target customer is probably performing searches for those terms. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t. Let''s get started.
CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
[Customer] How should B2B content differ for Business and Technical Decision Maker?
She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blogs.
FATHOM | TUESDAY, FEBRUARY 25, 2014
[Customer] 10 Tips to Maximize ROI at Manufacturing Tradeshows
While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. Give prospective customers a reason to stop by.
VIEWPOINT | THURSDAY, SEPTEMBER 5, 2013
[Customer] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
This presents the need for marketers to integrate their channels for a uniformed customer experience. 'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Chief Marketer. Via CMO.com.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 19, 2012
[Customer] How the physics of social media could kill your marketing strategy
How do you fend for your piece of your customer’s mindshare in the face of this information tsunami? There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. 1) The amount of available information is accelerating.
HUBSPOT | THURSDAY, APRIL 12, 2012
[Customer] How a Small VC's Commitment to Content Made a BIG Difference
When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. This is a guest post written by Brian Zimmerman. You can follow Brian on Twitter @BrianZimm1.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 15, 2012
[Customer] 3 of the Biggest Challenges for Asset Management Marketers
Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 27, 2012
[Customer] Do “Green” Companies Grow Faster? [CHART]
Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Do “Green” Companies Grow Faster?
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
[Customer] Influence: Facts, Opportunities and Threats of Influencer Marketing
An enormous opportunity for marketers and the reason why they are fishing massively for influencers, word-of-mouth, customer and peer reviews, etc. Since the thoughts and advices of others (customer reviews, posts of so-called “thought leaders, etc.) The importance given by people to the opinions of others is well known by now.
SOCIAL MEDIA B2B | TUESDAY, MAY 17, 2011
[Customer] Another 18 Awesome B2B Social Media Statistics
Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). More B2B companies have been using social media longer (52.6% Source PDF ).
B2B MARKETING SAVVY | TUESDAY, AUGUST 25, 2009
[Customer] Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
Customer feedback/dialogue. The lesson to learn is that Twitter/social media use seems to be an evolutionary process, from: listening/learning, to PR and push messaging, then to branding/education, followed by customer community feedback, dialogue and finally sales/sales influence. Traffic generator. News feed. Welcome!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 26, 2011
[Customer] Finding the balance between personal and professional on Twitter
This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
VOICE-BASED MARKETING | MONDAY, JUNE 16, 2014
[Customer] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
INDUSTRIAL MARKETING TODAY | SATURDAY, APRIL 14, 2012
[Customer] Industrial Marketing Company Celebrates 25 Years in Business
It’s good to meet someone who understands our engineering and industrial customers and won’t be learning at our expense.” How could I ignore the “voice of the customer” (VOC)? April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! had read an article in Inc.
WINDMILL NETWORKING | TUESDAY, JULY 12, 2011
[Customer] 6 Social Media Marketing Strategy Mistakes to Avoid
Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Too Little Content.
FATHOM | MONDAY, MARCH 31, 2014
[Customer] How Sales (and Marketing) Is Like Dating
First men ask for the number, just as the marketer might ask for personal information in exchange for a valuable resource or custom pricing request. The buyer becomes a customer. If the customer gets bored or is taken for granted, she will look elsewhere. 'Buyers and sellers. Interest in a product/service. Closing. Research.
CRIMSON MARKETING | FRIDAY, JULY 18, 2014
[Customer] Why You Need To Master Digital Marketing [Video]
Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment. Senior management needs to approach digital differently. Digital Marketing
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Smart Business Blog Linking: Top 25 Content Marketing Blogs
” “No matter where you go, you see how content marketing affects business and customers alike. 'Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.
BLOG MY CALLS | TUESDAY, DECEMBER 4, 2012
[Customer] Why Your Social Media Strategy is Failing
Or, is your goal to create leads and customers from social media? Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He's helped thousands of companies generate revenue through social media marketing. He said perhaps the biggest problem he sees with business social media is this: failure to plan. That is bad.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 13, 2012
[Customer] 8 Shocking New Social Media Facts
think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust!
MODERN B2B MARKETING | TUESDAY, NOVEMBER 26, 2013
[Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
BIZNOLOGY | WEDNESDAY, JULY 9, 2014
[Customer] How to sell your SEO strategy & get buy-ins across the enterprise
Additional broad-stroke challenges for many online businesses may include: enhancing customer engagement and user experience. enhancing customer engagement and user experience. develop an ambassador community of loyal customers. 'How quickly are you able to define your SEO strategy? So how do we bridge this gap?
SOCIAL MEDIA B2B | FRIDAY, DECEMBER 17, 2010
[Customer] The Big List of 2011 B2B Social Media and Marketing Predictions
12 Customer Experience Trends for 2011. One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media. The following list of predictions covers many aspects of B2B marketing beyond social media. by B2Bento.
BIZNOLOGY | MONDAY, NOVEMBER 19, 2012
[Customer] 10 SEO measurements every marketer should know
Conversion : The #1 business requirement of your search campaign is to get customers to take the action you want. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. The reasons why are simple. 90% click on websites on the first page.
CK'S B2B BLOG | THURSDAY, FEBRUARY 9, 2012
[Customer] B2B Mobile Marketing: Featured In BtoB Magazine Article on Mobile Engagement
My contributions urge marketers to develop engagin g advertisements that focus on their customers’ needs. You have to engage the customer and do something that's uniquely suited to the mobile environment.”. “Their mobile ads linked to customer stories about how UPS helped them,” she said. Mobile
INBOUND SALES NETWORK | THURSDAY, JUNE 14, 2012
[Customer] SEO is for Suckers
When done effectively and mapped to how your customers buy, this can become your greatest lead source for most B2B companies. But remember, it’s not about creating content for the GoogleBots, but rather it’s about creating content that will help educate your prospects and/or customers and move them along in their buying processes.
HUBSPOT | MONDAY, JANUARY 7, 2013
[Customer] 4 Failing Marketing Relationships You Need to Fix ASAP
Are you actually connecting with your customers through email? If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. 2) Between You and Your Customer. Companies need to have a great brand and customer relationships, too.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 10, 2011
[Customer] Only 8% of B2B Companies Heavily Engaged in Social Media
Here’s a link to the free report: Making Social Media Pay – Rethinking Social Media’s Potential to Bolster B2B Interactions, Customer Loyalty, Revenues and Brand Reputation. According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive.
B2B LEAD GENERATION BLOG | TUESDAY, FEBRUARY 8, 2011
[Customer] The Last Blog: It All Begins with Trust
Now, our customers say who we are. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. For me, that’s to embrace the power of trust and let it drive everything we do. know it has for me.
SAZBEAN | WEDNESDAY, JANUARY 26, 2011
[Customer] Why Marketers Should Care About the Rise of the E-Book
As a marketer, this opens the potential situations and opportunities you have to interact with potential customers. It also means that consumers have the opportunity to share their experiences with products and services at the point of service (customer service is also marketing). Some provide more graphical interaction.
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Customer] 10 (More) Marketing Terms You Need To Know
CRM – Customer Relationship Management. CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” WPO – Web Presence Optimization.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 23, 2013
[Customer] The Amazingness of Marketing Automation
It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. by Jason Miller The future of marketing is sitting at our doorstep. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 6, 2015
[Customer] What will replace Facebook? Six considerations
To remain relevant, Facebook will certainly build a war chest to continue to buy platforms that are siphoning off customers and ad dollars. To remain relevant, Facebook will certainly build a war chest to continue to buy platforms that are siphoning off customers and ad dollars. ” It’s a natural question. Instagram.
JUNTA 42 | THURSDAY, OCTOBER 7, 2010
[Customer] Content Marketing R&D
Of course, we have: Customer Personas. We've just added a new budgeting line item in our marketing plan: Content Marketing Research & Development (R&D). What's the idea? Let's start with the content marketing strategy. Their Informational Needs. The Content Strategy. Calls to Action. Content Creation and Sourcing.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Customer] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
but what about customizing the PowerPoint slides to fit your business? 4) Customize your graphs and charts to fit your company''s theme. Click on individual elements in the graph to customize them. 'It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
LOOPFUSE | THURSDAY, OCTOBER 7, 2010
[Customer] Getting to Know You. Digitally (Online Research)
Plug in the names of potential customers and competitors in the space, which you should have identified in the sizing exercise, and start to analyze the terminology, sites, and authors that are being used. Getting to Know You. In turn, use this social research to drive a more thoughtful keyword search strategy. LoopFuse ,Inc.
ONPATH | TUESDAY, JUNE 7, 2011
[Customer] The Most Expensive Magazine in America
So, before you run another marketing campaign think about your target audience and who you want to have as a customer. For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. in USA, $24.95 The $18.95
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Customer] A 13-step crash course in digital marketing
Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. 'Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
B2BBLOGGERS | WEDNESDAY, APRIL 28, 2010
[Customer] 6 Tips for Understanding the B2B Business Decision-Making Process.
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The communication strategy should serve prospective buyers as well as current customers with lifetime value. Why buy? Buyer Personas).
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 6, 2014
[Customer] The Big List of Inside Sales Messaging Statistics
On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013). 'Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? You can download it here. ).
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 23, 2014
[Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 'Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
HUBSPOT | TUESDAY, MAY 31, 2011
[Customer] 12 Essential Facebook Stats [Data]
My customers and prospects don't use Facebook.". 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. Should my B2B company have a Facebook page?". Our Facebook page only has a few hundred fans, so why bother?". 93% of adult US Internet users are on Facebook.