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  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Customer] What Does Your Website’s Design Say About Your Company?
    For example, if you say that you offer great customer service or personalized service, are there any pictures of you and your employees on the website? Most companies have a website these days and most of these websites are gawdawful ugly — or just are. Same as Everyone Else. Dated. What does that say about your company? Are you dated?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Customer] Do your Content have a Personality?
    Who in your company can shine forth as a spokesperson customers can relate to? Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Customer] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. ' The majority of blogs aren’t a success.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Customer] [Video] Never, Ever Call Your Best Prospects First
    You don't know how your customers will perceive things. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it. Plus, you're not wasting your precious prospecting time with low-priority opportunities. You want to sound competent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Customer] 8 Ways to Use Video to Make the Most out of Event Marketing
    Just like at the conference, other exhibitors will be competing for your potential customers’ attention through email well in advance of the event. Conduct interviews to feature on your blog, ask industry influencers who stop by some questions, or use video to get your potential customers explaining their unique buying cycles.
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    [Customer] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Customer] PR Freelancers versus PR Agencies: Five Points to Consider
    Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. Four years ago this month, I left the agency side to move in-house. More Arms and Legs. This will vary on your budget and PR objectives.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] No Cookies for You – How to Get Sales to Talk Value, Not Price
    And to sweeten the deal for the board, the CFO would love to see free custom  reporting for the next five years. The waterfall on one of these looks a lot like this one from Deloitte: The problem is that it’s not even a little bit transparent and every order in this scenario becomes a custom order. The team manager wants free training?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Don’t make your prospects and customer search to find you on these platforms. And more social. Use Full URLs for Social Media Profiles.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. And from there we can see who we''re talking to, like if they''re a lead or a customer, that kind of thing. 'There are many challenges that a social media manager has to face head on in today''s world.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Customer] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Just take a look at your numbers!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2012
    [Customer] 2012 Outlook: Marketing Will Lead Businesses To Growth
    We are the only group that is organized to address the needs of the market en masse with large-scale programs and response management approaches that improve customer satisfaction. And we will align more tightly with our customer service counterparts. mean, let’s face it: fear is a powerful force in the human mind. The Bad News.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Customer] Getty's New Free Stock Photos Come With a Price
    You will have to add custom styling to get it to appear the right size across devices.). 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it. If not, it is a non-commercial use."
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    Many of these challenges can be traced to a root cause: “Companies haven’t realized how significantly their prospects or target customers have changed, and they haven’t retooled their salespeople to deal with this. Social Media: Know Where Your Customers Are & Use LinkedIn. My guest today is Jill Konrath. Don’t come in here.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Preventing Agency Suckiness
    Remember, they are doing what the rest of us do when asked for a customer list. We proudly throw our most prominent customers into RFPs and web pages even though: a) we did only a very small project; b) did it years and years ago; c) screwed it up and haven’t had the nerve to ask for more business since. Seriously.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Customer] 21 Awesome Ideas to Grow Your Email List
    Small incentives can create a large impression of value in your potential customers. Events can create huge engagement from your interested prospects and customers. You will quickly find which have the best traction among your traffic and customer base if you keep an eye on your offer's performance metrics. Harding’s dog?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Customer] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    Importing offline conversions like phone calls or in-store visits helps AdWords customers better track the true ROI of their campaigns. Customers with mobile devices can click on the phone number displayed on your mobile web page to call you. The new features are live, marketers are taking advantage of them, and the buzz has quieted.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    The only voice (and lens of the world) that matters is the customer’s. Your message must be in all the channels your customers use, and for most B2B markets printed trade publications remains one of them. Predictions. And More Predictions. In this article I take a slightly different approach. Gorbachev, tear down this wall!&# Sign up.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Customer] LogMyCalls to Launch Line of Beaver Meat Products
    LogMyCalls customers can immediately begin purchasing these beaver meats on LogMyCalls.com. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 13, 2012
    [Customer] What does 2012 Hold In Store for your Business?
    The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. What does 2012 mean to you?
  • HUBSPOT  |  SUNDAY, JULY 17, 2011
    [Customer] Managing Your Online Community [Marketing Update]
    This sent the Twitterverse, and the commenters on their blog, into a tizzy as customers voiced their outrage and dissappointment. Neither their blog, not their Twitter stream has been updated since Tuesday, although many of their customers are discussing canceling their plans. Netflix Raises Prices. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. Ask the accounts team what current customers are saying, ask the sales team what they''re hearing from prospective customers, have the interns do some online research, and call it a day, right?
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    This feature is as easy as installing a free plug-in for WordPress customers. Best of all, it’s easy to customize! This WordPress plug-in offers limited customization, but it’s easy to implement on every page of your website. Customize Your Images. 'There’s a lot to consider when designing a blog. Not this site!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Customer] Why Your Competitor’s High Google Ranking May be a Good Thing
    In other words, the data suggests that as customers research products, they narrow in on a smaller group of search results as they get closer to making a purchase. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Holiday greeting cards can keep you connected to customers in winter, but what are you doing the rest of the year? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Celebrating 13 Years with a New VerticalResponse
    We never could have done it without our loyal customers like you, so thank you! If you wanted to communicate with your customers, you called, wrote a letter, or sent an email, which was most likely read on a desktop computer. Customers read your emails on mobile phones and tablets. 'These are exciting times at VerticalResponse!
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Content Marketers Must Read Book of the Week!
    And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Personalized Calls-to-Action Convert 42% Better [New Data]
    That''s why my colleague Jeff Russo conducted an analysis of over 93,000 calls-to-action from our database of customers. For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. Because I love Harry Potter. 2) Open PowerPoint.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] How Smart Marketers Are Sabotaging Their Calls-to-Action
    You''re not writing custom copy. So, we customized the CTA copy to reflect the audience to whom the post was targeted. Here''s the customized version: We''ve since customized our offer CTAs when we''re emphasizing something the CTA copy doesn''t reflect, and consistently see improved conversion rates as a result. It did.
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] Facebook’s Look Back Videos and the Power of Personalization
    Wow your customers with personalized content. If your company has an online presence, you’re already sitting on a treasure trove of data about your customers behaviour – from the day they signed up, to their most successful use of your product. Why not wow your customers or prospects with something truly memorable?
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
  • SAZBEAN  |  THURSDAY, FEBRUARY 3, 2011
    [Customer] Choosing the Right Social Media Measurements
    You may need to get a CRM (customer relationship management) system in place so you can actually keep track of what’s going on with your customers. Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. Thoughts?
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] Real-time Social Media Monitoring with Social Mention
    You can customize based on the type of media: Or select specific social networks and channels to search: Results at a Glance. Especially nice are all the customizations available for searches and the ability to get the data out of their system via either email or rss or by exporting to csv/excel files. Social Media Search with Options.
  • THE ROI GUY  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Alinean recognized by BtoB Magazine’s as one of Top Agencies for 2011
    With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] 16 Things That Top Sales People Don’t Do
    They comes across as real and make every effort to understand their prospect and customer.  Persuasion on the other hand puts the customer or prospect first and delivers value that builds trust.  So what is it that top sales people do that makes them the best at what they do ? Less is more. Top sales people don’t loose control.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Leaders indicate Growing Investment in Smart Digital Content
    The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Do you deliver more Customer Bottom-line Impact th. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.  Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I stand corrected.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Customer] 4 Online Contests Worth Looking Over
    Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. Dockers connected with their ideal customer base with their “ Wear the Pants ” campaign. by Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Dockers. See3 Communications. Eloqua.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    million customers. 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion. CMOs are In a Pressure Cooker. ” . Marketing’s Big Chance: Data Deluge.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Customer] Additional On Site SEO Factors to Consider
    The on site optimization basics include incorporating keywords naturally into the content on the page and writing customized titles and meta descriptions for each page of content. (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. The URL shouldn’t be thought of as only the link. Internal Links.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 'We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 31, 2011
    [Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
    In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. ” Quack!
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Six steps to differentiating your solutions
    Your customers are inundated with shiny new offers every day of the week, and they pretty much tune them all out. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Customer] Tips to Manage ‘Always-On’ Nurturing
    We’ve had insight into how our prospects and customers are interacting with our website and communications, we’ve given sales access to that insight, and we’ve been able to set up programs to automatically send content to prospective buyers based on those actions.  She focuses on lead generation, sales enablement, and marketing automation.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 4 Elements to Consider to Take a B2B Website Mobile
    Focus on the following four elements to ensure your B2B website passes the test for prospects and customers. The best way to capture information from potential customers is through landing page forms. Long load times are inexcusable for B2B sites hoping to reel in potential customers. Forms. Forms on mobile need simplicity.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Nine Expert Guides to Local SEO
    Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Customer] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. 'This post originally appeared on the Sales section of Inbound Hub. Yikes. Enjoy this post?
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Customer] Social Media Success takes Planning
    Fans & Followers do NOT (necessarily) equal Customers Customers are people who give you money in return for something they find valuable. If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Customer] 10 Thought Leaders Share Their Interest in Pinterest
    Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. by Jason Miller Pinterest is now the third most popular social network in the country. Hear from: Rohit Bhargava, SVP of Global Strategy & Planning at Ogilvy. Freitag, COO at Sliderocket/WMWare.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, FEBRUARY 12, 2012
    [Customer] Salespeople Should Never, Ever Do This.
    NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Customer] [Video] How You Can Be an Invaluable Sales Resource
    Customers bring us in today because we have ideas and valuable information. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. for years. Read: it’s old news.
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Customer] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! To Win the Custom FMBL Tab Simply: You must ReTweet this article AND like the Inbound Now Fan page. Create a custom welcome tab with FBML. FMBL - Create Custom HTML Tabs.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Do you deliver more Customer Bottom-line Impact th. Do White Papers Still Engage?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Customer] Elevator Pitch: One Sentence Can Change Your Life
    List every single benefit you offer clients or customers. If you have a product, focus on what the main benefit the product delivers to the customer). Q: Who are your customers? Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? Generate curiosity.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. 'There is no ignoring it. Google+ is here to stay in 2014.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Customer] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Customer] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Interactive content allows marketers to customize an experience for each user, and deliver specific information based on that individual’s needs, pains, or challenges.  'Author: Seth Lieberman Many marketers feel like the engine is always running. You probably already know about leveraging your marketing automation with interactive content.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Customer] The Giants in the Marketing Technology Landscape
    So Adobe is moving in terms of making web authoring as central piece and continues to assemble components of the online customer engagement ecosystem. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] This Brand Ambassador Program Goes Against the Grain
    It also claims to have more than 200 retail customers, including Sprinkles Cupcakes and SitnSleep, although I couldn’t find any mention of Social Rebate on either of their websites. Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. Not really. Related articles.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Customer] Advertising to Facebook Fans Improves Conversion Rates [New Data]
    The problem is that even though someone may be a fan of your business, they are still a long way away from being an actual customer. This data supports the idea that marketers should spend more of their efforts, both paid and organic, to move existing fans further along the sales cycle and convert them into leads and customers.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Customer] How to Lead Your Team Through a Crisis
    The majority of our customers were young internet companies. But every time I did, I always came back to the fact that the market trends were in our favor, we solved a huge customer problem, and we had a great solution. Spend time with customers. 'This post originally appeared on the Sales section of Inbound Hub. In a month?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Customer] Email and Spam – The Two That Shouldn’t Tango
    Your subject line should grab the attention of your potential customer so keep it professional, creative, and avoid words that contain the evident “sales pitch.” Lastly, be sure to hyperlink text in case the customer chooses to “not display all images”. by Ravali Ravulapati. Email Marketing Best Practices to Spam-Proof Your Content.
  • VIEWPOINT  |  THURSDAY, MAY 23, 2013
    [Customer] Good Reads for B2B Marketing - Respect Your Competition
    According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. 'Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via emarketer.com.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Customer] 6 Clever Triggered Emails to Inspire Your Marketing Automation
    sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether. 1) Uber: The Welcome Email. 2) Dropbox: The Re-engagement Email. Source: Pure360. email marketing
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] Chill Pills for Call Center Stress
    Zendesk is known for the ability to make customer support easier for businesses to manage. With a Zendesk integration , you are able to elevate the support and service experience for everyone—your customers and your agents. 'Like anything else, managing a call center comes with its own set of unique challenges. Stressor : ….Even
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Customer] 5 True Stories of Email Marketing Nightmares
    As the Inbound Manager at Increnta, I was sending our most important customer an email with the annual report. I soon realized I had just sent the ridiculous video to the customer. It was the customer, congratulating me on the campaign and adding that ‘La Macarena’ was his favorite song. We’ve all been there.
  • SALES CHALLENGER  |  THURSDAY, OCTOBER 17, 2013
    [Customer] My Week in Vegas: Talent, Zombies, and a Little Magic
    The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe.  The book based on research from  CEB’s Customer Contact  practice, identifies a major flaw in the conventional wisdom that businesses should over-invest to delight customers in service interactions. 
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? 'There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Customer] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The 360-degree view of the customer everyone wants is usually a 90-degree view at best. The trouble for organizations large and small is data. Data that works.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Customer] How to Really Use LinkedIn to Increase Your Sales
    Ways to Find Potential Customers via LinkedIn. LinkedIn is a very powerful tool to quickly find potential customers and also the people we have in common with them. To get the best results, you need to 1) Build the foundation of our network and 2) Clearly define your targeted customers and decision makers. Use "Advanced Search."
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Customer] Linkedin for B2B Marketing
    use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. sorry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Customer] Top Three Signs Your Marketing VP Might Be in Trouble
    After all, CEO’s and sales VP’s can be very tough customers. This is what happens when you forget to take your potential customer into the equation. But when we scan the ranks of companies in the marketplace, you can’t help but notice companies that are falling short due to a handful of bad marketing practices.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Customer] Facebook, Tumblr, Twitter, Oh My!
    You want to be sure that any potential customer or client will be able to find you and your name where ever they look, otherwise they will find a competitor. Brian Carter has a great article on Social Media Examiner in which he discusses 7 Ways to Prospect for New Customers with Linkedin. Maybe you don’t spend ? Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 5, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of July 30, 2012
    Ten Haken, author of Do You Mean Business , writes a guest post in which she discusses identifying your customers, both internally and externally. It’s how you move from being perceived as an order-taker to serving your customers as an innovator and leader. Babette N. Now, on to our recap of the week. Monday, July 30, 2012.
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