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  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. 'If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • VIEWPOINT  |  TUESDAY, JANUARY 24, 2012
    [Customer] Is It Really B2B, Or Something Different All Together?
    Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. Manufacturing firms don't watch YouTube! People are.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    [Customer] The New Social Buying Journey
    Most of these organizations started with a social monitoring tool (94%) or customer segmentation tool (73%). 'Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows. Organizations of all sizes are finally realizing they need to have a social presence and some form of social strategy in place.
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Customer] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  This further leveled the marketing playing field between small and large companies. The same can be said of marketing automation. 
  • LOOPFUSE  |  MONDAY, JANUARY 9, 2012
    [Customer] 5 Steps to Launch an Email Campaign
    Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. 'There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Customer] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    Its intent is to help you reach your customers on a human level. As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 23, 2012
    [Customer] Content Marketing: Trend Spotting in the Social Media Wild
    An important part of this involves tuning into the voice of your customer. Looking more broadly out across your target audience, it would seem that the world of social media should give marketers the ability to zero in on hot topics of customers at any given time: what are they buzzing about?  Who is driving the conversation? 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Customer] Do Those Holiday Emails Really Get Read? [CHART]
    It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. Are they well received? Here is what I found: Two weeks ahead of the holiday break is the most popular time to send.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Customer] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    There’s so much content and fluff out there it’s hard to ensure you are communicating clearly with your visitors, leads, and customers. Their focus on getting the right message across to the right audience at the right time could help you grow your traffic, lead volume, and even customer base. How Introverts Can Help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] The Three Words for 2013
    by Candyce Edelen Firing a difficult customer can be a redemptive experience. I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Customer] The Social Recruiting Revolution
    Recruiting was process driven rather than customer centric. What the rapid growth of social media has done is to make recruiting much more customer centric, to give all candidates a means of interacting with employers, recruiters and alumni before deciding whether or not to apply. A New Series Focused On Social Recruiting.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Customer] 100 Social Media & Content Marketing Predictions for 2010
      Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  I think more will start to see the power of content distribution and customer engagement through that content. Consumer companies do extensive research to find out their customers needs.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Customer] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Check out some of these sites to gather customer insight so you can create a site that will reach and appeal to your target audience. If you’re really serious about customer feedback, why not let them chat with you WHILE they’re on your site? What makes YOUR customers take action? We thought, hmmmmmmm. No money? Or a Scrollmap?
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 6, 2012
    [Customer] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    CGE Software, a specialist in Microsoft Dynamics CRM and a distributor of add-on CRM enhancements, highlighted the advantages that InsideView brings to its customers. From Ireland to the United Kingdom, sales people just gained more intelligence as InsideView announced the general availability of InsideView UK & Ireland edition.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Does Your Product Need a Pick-Me-Up?
    So try asking yourself these questions: Has it been a while since I’ve seen some of my regular customers? If you answered, “yes,” your customers may be buying from your competitors. If your product has become stale or no longer meets a customer’s needs, this is a risk. Good question. How do you know?
  • CK'S B2B BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Customer] NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
    For the next 6 weeks, I will air one article weekly that will illuminate 5 mobile innovation strategies across brand engagement, sales channels, product offering, customer experiences, and value propositions. Part 5: Mobile Innovation Strategy #4:  Improving  customer experiences  through mobile (airing 04/30/13).
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Customer] The Best Branded Content of the Week: March 23, 2013
    It’s a creative promotion utilizing technology that many customers are already familiar with. It’s also proof that sometimes it’s acceptable to share content unrelated to sales efforts in order to entertain and please your customers and fans. Spring is in the air! At least it is online in the world of branded content.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 10, 2011
    [Customer] Defining Moments
    With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Customer] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have to take a much broader, more strategic view of the customer data.   . 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Most media companies are evolving from broadcast roots and their focus is on content and reach.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Customer] Old Ways of Doing Business, No Longer Work
    The ever-pressing need to serve customers and clients well and to work smoothly and creatively with an ever more diverse range of people makes the ability to empathize all the more essential. 'Old Ways of Doing Business No Longer Work. Those who cannot - or will not - change are withering. Emotional intelligence is that important …. .
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer] 33 Stats On The Future of Content Marketing
    70% of marketers think branded content is more effective than advertising direct mail and PR. ~   Custom Content Council. 'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [Customer] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Interactive White Papers offer a turnkey solution to build new, or upgrade existing , static white papers and start making deeper connections with potential customers by offering a higher level of relevance to their customers needs.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [Customer] A Marketer's Guide to Complying With EU Cookie Laws
    Like many analytics providers, HubSpot has made changes that allow our customers to customize their tracking code to comply with the regulations in the way they think is best, whether it’s an updated privacy policy, a popup, or another means of informing visitors to your website. We've come a long way, baby. What hogwash.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Creating Mini, Midi and Maxi Content To Spread Your Message
    Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? I’d
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 28, 2013
    [Customer] Inside Sales Reps: Are You the CEO of What You Do Every Day?
    In fact, there was no specific structure at all, as it related to my day-to-day expectations rather than bringing sales in and keeping my existing customers happy. Service good customers as if they are your only customer. Just imagine that your competitors are knocking on your customers'' door. The rest is up to you
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] How to Optimize for “Direct” Website Traffic
    ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). the media page, careers pages, and support area of the site) and known customers based on their network name. What’s behind this number and what factors affect it? Vendors.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] 5 Ways to Repackage Existing Content to Create MORE Content
    Now this webinar is archived, and it keeps bringing us new leads and customers over time. With the holidays just about here (can you believe it?), content creation is getting more and more difficult. With everything your marketing team needs to get done, it seems like there is no time left in the day to produce valuable content. What to do?
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Customer] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    This means that there''s lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you. HubSpot customers, you''ll find this under the Sources report.) 'In marketing, there''s still a huge misconception about Pinterest. But that''s not quite accurate any longer.
  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Customer] Marketing Words To Avoid in 2014 (or Any Year)
    Both your colleagues and customers will thank you. Are you talking about custom dynamic content insertion on a mass scale, or just saying that you try to communicate with a human touch? Marketing automation as a system attempts to satisfy customer demand for valuable content by making it easier to deliver and refine such content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Customer] What Is Conversion Rate Optimization? [FAQs]
    CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Or your lead-to-customer conversion rate from 1.4% 'So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. to 25.4%. to 1.7%. Biggest Ways You Can Optimize for Conversions.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 15, 2012
    [Customer] 3 of the Biggest Challenges for Asset Management Marketers
    Marketers in the asset management business certainly have their own challenges: a tough regulatory environment, a need to get closer to customers, etc. by Jesse Noyes | Tweet this There are common principles that define all of marketing. Who can forget the four P’s , after all? Asset management has always been about establishing trust.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Customer] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. Do “Green” Companies Grow Faster?
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    In fact, all of our customers today (with one exception) use both Salesforce and a top marketing automation system. Second, customers can leverage flexible, weighted campaign influence models to evaluate the revenue that each campaign drives. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Customer] Not another year end list
    Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners. The year 2012 is right around the corner and we see big things ahead.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Customer] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Customer] Conversation, The Missing Piece of Most Social Media Marketing
    Conversations are what create a personal link between you and a potential customer. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Would you buy something from them?
  • SAZBEAN  |  MONDAY, JANUARY 28, 2013
    [Customer] Get Social In Remodeling Your Pitch to Consumers
    More and more home decorating, remodeling, and service providers are turning to social media these days in order to reach out to potential customers, finding it to be a good medium to start a conversation. – Get Social In Remodeling Your Pitch to Consumers by Dave Thomas. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] Seven keys for building a successful API
    A website isn’t the only interface through which companies can interact with their customers and users. Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. News & Notes
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. News & Notes
  • SAZBEAN  |  MONDAY, OCTOBER 24, 2011
    [Customer] 3 Improved Ways to Reach the Modern Target Audience
    This detailed description can provide your inbound marketing team with a clear vision of its target customers. For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” News & Notes
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 17, 2010
    [Customer] 4 Ways B2B Companies Can Translate Tweets
    Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. Tweetdeck. Choose translate. Twaitter.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 10, 2014
    [Customer] 5 Traits of Great Marketing Content
    It’s daunting when you think about it: At any given moment, more than three-quarters of your potential customers are busily checking you out, making value judgments about your products and services in order to narrow their options and, if you’re lucky, contact you. 'Eighty percent. Which means you’d better have great content. Sign Up Today.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer] “Scandal”: The Show That Twitter Built
    Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter. Stephanie Sholknik, director of social media for Digitaria, says the surest path to gaining customer loyalty is through close, individual dialogues. The reason for this sea change?
  • INBLURBS  |  FRIDAY, OCTOBER 12, 2012
    [Customer] The ARTS + VIDEO COMMUNICATIONS
    Grabs the customer’s Attention. Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values. What is ‘The Arts’ ? 2.    New and additional genres are being added daily. 3.    Let us put them all in one box for ease of understanding. COMEDIANS.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Customer] 3 Ways to Get the Most Out of Inbound Press Releases
    Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media. Write about interesting topics such as new product features, industry trends, survey data, or case studies demonstrating how your customers have benefited from your product. Create fresh content frequently.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Customer] The Anatomy of Conversion-Optimized 'Thank You' Pages
    ” You can also take this one step further and customize your calls-to-action based on the specific offer. Take advantage of these strategies to generate higher-quality leads that will be more likely to convert into customers for your business. Access to Your Offer. Social Media Sharing. Next, add in social media sharing links.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Customer] 5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
    This is all about creating valuable content for customers, so inbound marketers should be comfortable with this stuff. These videos can also have a direct product tie-in without being too pushy, which is a great way to use video to improve your customer conversion rates. The first TV commercial came out in 1941 for Bulova watches.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2011
    [Customer] Marie Forleo Encourages Female Entrepreneurs
    It’s actually the main brand name of Marie Forleo’s program targeted at female entrepreneurs and geared toward encouraging marketing, online marketing, and connecting with customers in creative, non-conventional ways. Dedicate time to customer service and customer response. You can watch the full interview below.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. 'The world of personalized media continues to take shape around us. What is a filter bubble?
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Customer] Act-On Inbound has arrived
    Well, we’ve just upped the ante by adding a whole new suite of inbound marketing capabilities to further amplify our customers’ marketing efforts. Once you create a list of custom keywords for landing pages and AdWords, you’re assured of being “search relevant” across all your Act-On content channels. Get found! Measure your results.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Customer] Is Paid Search Part of Marketing?
    Great marketers exhibit taste and know how to ask the right questions to get at their customers’ real concerns. I’ve argued for years that Google’s only interested in growing your brand if it helps their customers—and their bottom line. 'Image by None via CrunchBase. Is paid search part of marketing? Period.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Customer] Actual ROI: Tracking Revenue to Determine Success
    Do you have a way to attribute the revenue from that customer’s purchase back to the marketing channel that drove them to your business? Below we discuss a few ways that your business can follow the trail from the marketing touch point, all the way to the actual dollars a customer spends with you. Why revenue over conversions?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Customer] How to Run an A/B Test [FAQs]
    If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. Maybe the people who click on blue CTAs become customers faster. Why don''t you head on home?".
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Customer] 3 Steps for Marketers to Take Leadership
    The marketing high ground represents a special place where you know the market so well, so deeply, that you become acknowledged and valued internally as the “customers' advocate.” ” With this knowledge comes confidence in understanding the target customer and producing impactful lead generation campaigns. Far from it.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Customer] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? How-to and styling videos explain to prospects and customers how to use your product, and put your product in context. Humans are visual.
  • LEDGER BENNETT  |  THURSDAY, APRIL 11, 2013
    [Customer] What's the point of your email?
    We still have effectiveness at growing some existing customers, but struggle to acquire new customers. What steps will a prospect need to go through to become a customer? We can meet their needs, and they can move along their customer journey as a buyer.  . There are two reasons why we commonly don’t.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Customer] How to Choose a Solid Topic for Your Next Blog Post
    How Top Fashion Brands Use Pinterest to Get Customers". How to Find Customers on Pinterest" would be a better spin. '"I don''t know what to write about.". Said every blogger, ever. or should not. write about. This post will give you a thought process to take yourself through when coming up with topics. Scaling social media marketing.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Character Study: Bear
    People like Arizona ex-con-turned-mechanic Moe Allen, who purchased equipment from Bear, began to paint the iconic image on the doors or sides of their body shops as a way to let customers know they carried Bear products. You may not recognize the laughing mascot of Bear Manufacturing, but your parents probably would. Source: Team Bear USA.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Customer] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    5) Your emails aren''t personalized and customized. By now, you''ve got this inbound thing down pat, meaning you know that the key to improving that clickthrough rate on your emails -- and to get people actively visiting your site -- is to personalize and customize your emails. And you may even have a fully optimized homepage.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Customer] 6 Deal-Busting Sales Mistakes That Are Easy to Avoid
    Not only will making assumptions not speed up the sale, it won't result in a happy lifetime customer -- because you totally missed the boat on how to make them a happy customer! You've never made a mistake, right? We certainly never have. It's a pretty big bummer, however, when those mistakes results in lost sales and wasted leads.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Customer] Video: An Underused Media For Manufacturing Companies
    Customer Education with Product/Service Demos and Training. Build Trust with Customer Testimonials/Case Studies. If a picture is worth a million words, then what’s a video worth? to-B marketers are finally coming to realize that video is an important marketing tool. Video should be housed on places like YouTube and Slideshare.
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [Customer] B2B Marketplaces: A New Breed Takes On an Old Problem
    will customers really share honest opinions in an open forum?) Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. However, problems with this theory quickly became apparent. Ariba is one of the few b2b ecommerce survivors from the dot-com era.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 16, 2010
    [Customer] The new realities of corporate blogging
    For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Dismissing customer comments as a measure of blog success? Market-segmenting your blog? The two possible conditions for an active corporate blog community? But it gets better!  Share this on del.icio.us.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Customer] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Based on your ideal customer profiling (combining this with activity and BANT variables if both are possible/intuitive to include), choose the variables you believe to be most predictive of a prospect’s viability and prioritize your weighting there. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Customer] The 20 Best Social Media Books from 2012 to Read in 2013
    The team that brought us Trust Agents is back with an important message: Your business might be “doing” social media, but are you truly having a deep, human impact on your customers? Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing  by Lee Odden. SOCIAL BUSINESS.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    22) 50% of businesses have successfully connected with new customers on social networks. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Customer] A Handy Guide to Optimizing Your Social Media Channels
    ” However, keep in mind that clicks don’t equal customers. To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). Facebook. Cover photo: 851 x 315.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Customer] How to Succeed in Sales Today: Start Helping Your Prospects
    Treat a prospect as if he or she will be your best customer. Happy prospects become happy customers who may refer business to you within or even outside their organization. The best salespeople know their products and services can help a willing customer reach their goals. 1) Form Real Relationships. Follow @juicemoorthy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Customer] The hurdles to truly “social” video experiences
    Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. 'By Will Overstreet, {grow} Community Member. We observe.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Customer] 6 Reasons You Shouldn't Use Call Tracking
    These calls produce more customers than all the form fill-outs or PPC campaigns we run put together. Did you know that some companies invest in call tracking software because they want to record phone calls and hear precisely how their customers are treated on the phone? 'Some marketers just shouldn''t use call tracking. You love it!
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Customer] The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines
    Conversation Analytics can gauge the intent of a phone call, know if the customer was agitated or happy, know if a sale was made, know if the phone caller was a good lead, bad lead, or current customer, and much more. 'When the internet and packet switching was invented in the early 1960s, the word “internet” didn’t exist. Web 2.0”
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 13, 2007
    [Customer] B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation
    When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Trigger events matter for two key reasons.
  • MEASURABLE MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Customer] A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012
    Thinking of the marketing and sales process helps to emphasize the fact that value and relevancy are driving forces behind a prospect's journey to becoming a customer. Every marketer is familiar with the funnel - historically, it's been the dominant metaphor used to represent the sales and marketing process. Literally!
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 26, 2012
    [Customer] Will Timeline Revolutionize the Facebook Brand Page?
    If Timeline is eventually opened up to businesses, it will become necessary to evaluate whether or not the new layout will provide real value to your customers. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Some have argued that the move will inevitably " revolutionize" brand pages.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, SEPTEMBER 14, 2010
    [Customer] Amazon’s Cloud Marketing Is Affiliate Marketing 2.0
    Amazon even offers a Product Advertising API that lets developers build their own custom software and websites integrated directly into Amazon’s back end systems. Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, AUGUST 12, 2010
    [Customer] Amateur Bloggers Jump Ship, Pros Taking Over
    That’s why, in at least some cases, you have to pay for quality content rather than leaving it up to your employees (who have other skills) or your customers (who have day jobs or may have other agendas.). The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Customer] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    ” Neeson continued, “This holistic approach gives marketers the ability to power revenue generating campaigns with in-depth customer insights that accelerate sales and produce the type of business contributions increasingly being asked of CMOs.” It was clear what we needed to do to help, and the results are huge.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 28, 2012
    [Customer] Recognizing Those Who Died in Service on Memorial Day
    Find New Customers salutes the brave men and women who gave their lives for this country. On Memorial Day, the United States commemorates the many men and women in the Army, Navy, Air Force, and Marines who have died in service to the country. Tomb of the Unknown Soldier. Self Education
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 12, 2011
    [Customer] How Strong is my Personal Brand?
    I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 8, 2011
    [Customer] The “God-Father of Content Marketing” appears on Mad Marketing TV today
    Jeff Ogden is the Founder and President of  Find New Customers. Joe Pulizzi, ( juntajoe ) America’s foremost expert on Content Marketing is my guest on Mad Marketing TV  today at noon ET. It’s available on Mad Marketing TV on YouTube and at MadMarketing.tv. Mad Marketing TV is the only TV-like show available today. Joe Pulizzi.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 3, 2011
    [Customer] Differentiating B2B Manufacturing Campaigns for Success
    Our advice to them has been to read our work on influencing the empowered customer that predicts a larger role for B2B marketing in the sales process. B2B marketing must tag-team with sales to diagnose and respond to customer needs drive urgency toward the purchase. The campaign got an average of 10,000 visitors a month.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Customer] Unexpected – how a fresh and innovative approach can engage prospective buyers
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few lead generation companies in New York. Chance are you didn’t play close attention. It’s boring.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Customer] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    18:23 We talk about Avaya’s use of Twitter to support customers and how advocates (loyal customers) are helping support Avaya in return. One twitter conversation led to a customer purchasing an Avaya system in less then 15 days. Avaya’s Customer Support Twitter account. In this Podcast Episode. Show Notes.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [Customer] A Better Way to Do Demand Generation – Outsource It! (via )
    Put these together and it tells a great case why you should hire a company like Find New Customers to help you implement a lead generation program in your business. One of my favorite posts. Marketers need to use experts. Told someone it was like redoing the bathroom. Can you do it yourself? Maybe. Is it a good idea! Probably not.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 24, 2010
    [Customer] The story of Old Joe
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Have a difficult boss, partner or employee? Are they stubborn and unwilling to listen?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    What about Customer Service? Let’s first chat with Jeremiah Owyang , a true social media thought leader and Partner in the leading social media think tank, the Altimeter Group : Klout is already used by some large brands to segment customer influence. Social influence matters to businesses. Influence is power to sway. Nobody.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2011
    [Customer] The 7-Step Program for Generating Leads With LinkedIn
    Your primary goal is simple -- to use LinkedIn to stay connected with existing customers and generate new leads and customers. The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here. So you're a LinkedIn user. You’ve populated your profile and joined groups.
  • EB2BLEADS  |  THURSDAY, JANUARY 5, 2012
    [Customer] How Blogging For Lead Generation Works
    Provide two way conversation with feedback from readers such as communities participants, customers, stake holders and partners. Allow an individual or organisation to demonstrate their knowledge and understanding about a certain topic or customer situation and build trust. Now though, blogs have become much more than that. If so, how?
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [Customer] 6 Ways to Transform Your Marketing with Data
    Marketing analytics tools let you dive deeper into your specific business's campaigns to understand which marketing channels (search engines, email marketing, advertisements) or campaigns drive the most traffic, leads, and customers for you. It's no secret that we promote our 4,000+ customers right on our homepage.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • SYNECORE  |  SATURDAY, OCTOBER 19, 2013
    [Customer] Inbound Marketing Ain’t Dead Yet
    By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. 'The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. for years. Read: it’s old news.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Customer] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Daisy Whitney provides excellent tips for making the most of YouTube, such as paying special attention to the crucial first 15 seconds of every video you produce; entering your keywords in rank order; and uploading a custom thumbnail image for each video rather than relying on the YouTube default selection. B2B Social Media Guides. And again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Customer] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Customer] @fearlesscomp to appear on SLMA radio
    This is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers , to be a guest on the show. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. B2B Lead Generation | Another Guest appearance for @fearlesscomp. Jeff Ogden.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 22, 2010
    [Customer] No Fearless Competitor posts next week
    Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Customer] Can CRM Add-Ons Replace Marketing Automation?
    This will be reinforced by the business need for tighter coordination between sales and marketing, as well as the larger role played by corporate IT groups in selecting customer-related systems. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 8, 2013
    [Customer] Direct Marketing: 6 steps to drive more through sales pipeline
    Gendusa explained the success of her own client base of smaller businesses: A bookkeeping service attains five new clients each month and nets more than $60,000 over the lifetime of each customer. 'Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Trade Show Follow-Up: 5 tips to optimize response
    Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
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