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  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] 2013 B2B Content Marketing Awards
    for captivating audiences with customer stories ( www.makino.com ). STIR is a custom magazine that is published three times a year, aimed at residential and commercial interior designers and architects. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated. Category: Blog.
  • REVENUE JOURNAL  |  WEDNESDAY, MARCH 23, 2011
    [Customer] Doing more business in the cloud? Don't do what Verizon is doing.
    That means that customers, when they are ready to buy, are stymied by misguided websites. If I were writing to Verizon, with my customer hat on, this is what I'd say. Everyone's moving to the cloud. Once again, Verizon provides the "bad" example. Hey, Verizon! I've just gone to your site to pay my monthly bill. read more
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 11, 2010
    [Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
    Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Customer] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    Importing offline conversions like phone calls or in-store visits helps AdWords customers better track the true ROI of their campaigns. Customers with mobile devices can click on the phone number displayed on your mobile web page to call you. The new features are live, marketers are taking advantage of them, and the buzz has quieted.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Customer] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    The Guide walks you through how to develop and maintain your targeting strategy to enhance you prospect and customer experiences, and sharpen your marketing. 'by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Looking for more Targeting best practices?
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Customer] Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
    In order to determine which of these your agency will provide (and implicitly price by value) you need to understand your client''s business in two specific areas: The lifetime value (LTV) of customers for your client. How can you publish a standard price if you don''t know how fast a particular customer wants to grow next year?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2012
    [Customer] 2012 Outlook: Marketing Will Lead Businesses To Growth
    We are the only group that is organized to address the needs of the market en masse with large-scale programs and response management approaches that improve customer satisfaction. And we will align more tightly with our customer service counterparts. mean, let’s face it: fear is a powerful force in the human mind. The Bad News.
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, APRIL 26, 2010
    [Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
    The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 17, 2013
    [Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
    They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 12, 2011
    [Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
    You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
    believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 22, 2012
    [Customer] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
    67% said customer acquisition/lead generation is their primary focus. GlobalSpec  recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market. 35% of companies are spending more on marketing in 2012.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Customer] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    It is your job to educate them that they are safe as long as they remember one thing … a B2B customer is typically a LOT more valuable than a B2C customer … and that you don’t measure success in clicks and impressions. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step….
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Customer] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Customer] The Next Transition in Communication
    Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Customer] MindMatrix: A Unique Marketing Automation Platform for SMB
    One example:  being able to produce, on the fly, a customized and personalized sales proposal.  Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  Sure, Paul. 
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 7, 2014
    [Customer] The Future of BtoB Marketing by Lee Odden
    Please tell us which one you like best and also please visit Find New Customers. 'My good friend Lee Odden of Top Rank Marketing shared this fun listing of predictions on the future of BtoB marketing. think Doug Kessler, another man I know well, has the wittiest one of all.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Customer] “If we just do _, everything will be fine”
    Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York. How to Find New Customers. We need results now.&#. They are not.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Customer] Ad Tracking: You Don't Know What You Don't Know
    That means that only 14% of the people that called them actually turned into customers. 'Marketing is actually quite scary. The thing that makes marketing so scary is that you really don''t know what you don''t know. You might think you know which metrics are important. You don''t know what you don''t know. They didn''t know this information.
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Customer] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    Hunters are sales people with an instinct for closing deals and acquiring new customers. This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Because a closer is not a starter.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Customer] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) So it only makes sense that they use their Facebook cover photo to promote not only their own investment in the social enterprise , but also their investment in one of their customers, too. Yoh is a HubSpot customer that provides HR outsourcing solutions. Mason.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Growing your business in a world without Google
    Go where the customers are. You've identified where your customers are? Your Web presence is the sum of everything about you that your customers interact with online. As much as possible, you want any place your customers can find you to answer their questions and direct them to you with a minimal amount of fuss.
  • WEBBIQUITY  |  TUESDAY, JUNE 18, 2013
    [Customer] Amazon Shuts Down Minnesota Affiliates
    As a result, we will no longer pay any advertising fees for customers referred to an Amazon Site after June 30 nor will we accept new applications for the Associates Program from Minnesota residents. Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great. Random
  • ACHIEVE MARKET LEADERSHIP  |  TUESDAY, AUGUST 17, 2010
    [Customer] Is Social Media Missing from Your Competitive Intelligence
    By monitoring your own customers, you know how much misinformation exists on the Web. By obtaining a real-time window into issues and problems facing your competitors, you have the opportunity to proactively respond with timely messaging or programs targeting the customers or products affected and capitalizing on the specific problem.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Customer] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Real-time search and geo-targeting tools let you find targeted, relevant conversations amongst would-be customers and engage with them in a meaningful way. You can invite customers to view your pitch and follow future pitches via the mobile app or email notification. RebelMouse https://www.rebelmouse.com. and succeeding. I thought so!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, MAY 15, 2013
    [Customer] [Video] The Ultimate Sales Pitch
    Everyone who meets with them spouts out platitudes about how wonderful their companies are, how incredible their technology is or how passionate they are about customer service. How about sharing a real-life example of how you''ve helped a similar customer address their challenges or achieve their goals? 'What makes a good sales pitch?
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 9, 2010
    [Customer] So You Need To Hire A Community Manager - Now What?
    For example: Does a member need customer service or content to help solve a problem? The Community Manager is unlike any other position in the technology and online world. It's all about the members, which means it's about managing people. The Community Manager is the CEO of the community -- the Chief Engagement Officer.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Customer] How to Link Content Marketing and Sales
    Does your customer “bait” stand out from your competitors’? Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Increase sales to customers. 'When it comes to content marketing, should your business be creating and sharing more?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Customer] B2B and B2C Marketing Automation: Understanding the Differences
    Only a few B2B vendors can add custom tables to systems and I doubt any could accommodate a fundamental departure from the core CRM data structure. As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. B2B systems are cheaper.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Customer] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Worry instead about how you''re going to get customers, a team, and funding." Spend ALL available calories on making your product better & helping your customers." 'Trying to get found as a startup is no easy task. There''s another way: You can create marketing people love to bring people to you. Ever seen Culture Code ?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Customer] 20 B2B Marketing Blogs You Need To Read
    Biznology  - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” Follow Eric.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Customer] Three Little Marketing Ideas with Big Reach
    In response to information overload and an ever-increasing knowledge acceleration, your readers and customers are becoming more adept at info-grazing, skimming, filtering flak, personalizing streams, and giving messages the glance-bounce treatment. By Sidneyeve Matrix, Contributing {grow} Columnist. But awesomeness isn’t enough.
  • INSIGHTIQ BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] How to Generate Topics for Your Corporate Blog
    You likely have the reputable expertise in your field, so share that with prospective customers. 'As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. don''t have to tell you that sometimes, it''s just plain difficult. But unfortunately that''s typically not the case. Often
  • INSIGHTIQ BLOG  |  WEDNESDAY, AUGUST 28, 2013
    [Customer] Solution for Staggering Deliveries in Neolane
    We work closely with Neolane’s deliverability contact who recommends that companies send emails based on customer engagement—an important metric nowadays. 'As a Neolane client, are you having problems getting your emails delivered? As someone who works with clients on this very issue, I see the challenges associated with email delivery.
  • SALES LEAD DYNAMICS  |  THURSDAY, OCTOBER 28, 2010
    [Customer] To Stay Visible: Be Understandable, Be Memorable, Be Credible
    Day 42 : E-mail recent customer success story, in related industry if possible. As a service professional, you have three major challenges in cultivating prospects and referral sources. Challenge #1 – They must clearly understand what you do. Challenge #2 – They must remember you. Challenge #3 – They must trust you. Now, it’s time to execute.
  • WRITTENT  |  TUESDAY, JUNE 18, 2013
    [Customer] How B2B Brand Storytelling Can Benefit Your Business
    As Brooke Howell points out, “it can be hard to get a conversation started…by business customers or create viral appeal.” eGain doesn’t just make apps for customer relationship management software, they’ve created one of the best web experiences we’ve ever encountered. 'There once lived a valiant B2B marketer named Lance. Xerox. eGain.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Customer] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. We inbound marketers are a unique bunch.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros
    'With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. Speak your ideal customer’s language. Focuses on the customer. Do more research.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer] Demand Generation Strategy Rules NOT to be Broken
    Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Don’t build a strategy around a tactic. Get out there. Track Results.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Customer] Inbound Marketing Lessons from the Hotel Industry
    What are the strategies: Share the experiences of your customers. Whether it's case studies or simply photos or quotes from your customers. If your customers aren't doing this already, encourage them to do so or even do it for them - reach out and ask if it's ok to share their stories. Rooms = Core Business. Marketing Takeaway.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Customer] The hurdles to truly “social” video experiences
    Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. 'By Will Overstreet, {grow} Community Member. We observe.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Customer] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    Most important of all, prospects and customers appreciate the relevant, well-timed interaction. 'by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. In fact, you’re showing the love with more leads than ever.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Customer] 30-Day Blog Challenge Tip #20: Talk to Sales and Support
    Today''s blogging tip is brought to you by Sean Rosensteel , Head of Business Development at Savvy Pro Web : "Ask your sales and support team what types of recurring questions they get asked from prospects and customers alike. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate.
  • VIEWPOINT  |  TUESDAY, OCTOBER 2, 2012
    [Customer] B2B Lead Generation: The Best of PowerViews
    Ask yourself, “What is the data needed to support business goals and get a better understanding of our customers?”. When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way. Below are some highlights (a couple of minutes each). Buying cycles are changing.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] Chill Pills for Call Center Stress
    Zendesk is known for the ability to make customer support easier for businesses to manage. With a Zendesk integration , you are able to elevate the support and service experience for everyone—your customers and your agents. 'Like anything else, managing a call center comes with its own set of unique challenges. Stressor : ….Even
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Customer] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Customer] 3 Winning Examples of B2B Blogs Done Right
    A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Louis E. Nothing.  Louis E.
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Customer] 5 Principles to Managing CRM Data Quality
    'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
  • SALES CHALLENGER  |  SUNDAY, FEBRUARY 2, 2014
    [Customer] Managing Channel Conflict: Get Reps to Play Nice
    'At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    You can use this Excel template (it also comes with a PPT deck for you to customize, if you wish) so you have something to work off of. 'I love spreadsheets. lot more than the average person. I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Customer] Marketing Like the Big Boys—Facebook for Small Business
    Customize your settings. handy way to contact a client or update your page with new content for your customers while away from the office. These are popular ways to engage fans and potential customers. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it. Don’t worry.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 14, 2011
    [Customer] A B2B Marketing-Sales Funnel Disconnect
    Top Challenge: Converting qualified leads into customers. As most of you likely know, I'm a research fiend. find it really interesting to learn what marketers think about their work, challenges and achievements. hear this challenge a lot. Over the course of a complex sale the lengthy middle is a wasteland, often ignored. Really?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Best Practices for Mobile SEO
    'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden  - Find New Customers     www.findnewcustomers.com     . James W. The recipients are: (Not in order of votes). Ruth P.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Give Your Channel Partners the Right Incentives
    Service Solutions Integration— Assesses partners’ ability to execute solutions sales and meet a broad range of end-customer needs. The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships.  We’ve all heard the saying, “You get what you pay for.”  Cornerstones B2B Marketing
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Customer] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Want to Improve Customer Satisfaction? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Some tips.
  • ACQUIRING MINDS  |  TUESDAY, AUGUST 18, 2009
    [Customer] Sales Leads vs. Appointments?
    Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Customer] MarketingProfs B2B Marketing Awards 2013
    One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. We’ll update the post once winners are announced! Version 2.0
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Customer] The Fifth P of the Marketing Mix
    During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Reddit.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Customer] 10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
    stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-). Word of mouth is often the biggest driver of new customer acquisition. We'll take you on a trip across the U.S.,
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 2, 2013
    [Customer] Top Content Strategy Takeaways from Confab 2013 London—Day One
    Honesty always pays and your customers will know when you are lying. Think in terms of customer-centric accounting. Use prototyping so that your internal and external customers can visualize your content strategy. Customer surveys are inferior to in person interviews. was delighted to be part of the enthusiastic crowd. .
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Webhooks + Call Tracking = Marketing Automation for the Phone
    This method allows clients to send customized, tailored, and unlimited data into any third-party application via Webhooks. This could also include sending data into analytics dashboards or customized BI solutions. 'Marketing automation is en vogue right now. The industry is exploding. But what about the phone? It is useful.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Five Ways B2B Marketers Can Get the Most from Facebook
    His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Customer] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Think of an interesting or funny way you can engage your potential customers with a clever and original hashtag. 'Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. 1) Improve Multimedia With Twitter Cards. App cards.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Customer] Ditch the Weight & Drag Holding Your Business Back
    They’re our biggest customer. As a B2B marketing strategist, I talk a lot about how to use marketing content to encourage prospects to move from status quo situations to realizing the issue they're facing is a priority that must be addressed. Defy Gravity is every person’s guide to challenging their status quo. We need them to grow.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Customer] 17 Ways to Repurpose Content and Triple Its Lifespan
    Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. An email from a customer service representative to a prospect could be perfect for a blog article, while your sales representative’s tip sheets could be converted into repurposed content offers. Promote eBooks on Your Blog.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Customer] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Why ToFu is Just an Appetizer
    You need to develop the Middle of the Funnel (MoFu), such as lead nurturing, that will help satiate their hunger and deliver the unique customer experience that will raise your profits to completely new levels. Without landing pages, you can't convert your website traffic into customers. When I first met my wife, she was a vegetarian.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 11, 2011
    [Customer] Recruiting High Performance Sales Teams
    Where organizations have focused on quality hiring sales and revenue problems don’t exist, customer satisfaction levels are high and morale/culture is terrific.   Have you booked you’re a Sales Keynote Program for the Fourth Quarter, 2011 Kick Off or Customer Conferences?  What’s the number one challenge of sales management? 
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Creating Mini, Midi and Maxi Content To Spread Your Message
    Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? I’d
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Customer] Revenue Performance Management – Is it the next great market or a dead-end?
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? And why not?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Customer] 4 Fearless Predictions from the Fearless Competitor
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top  lead generation company. Find New Customers helps business develop and implement  demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. And from there we can see who we''re talking to, like if they''re a lead or a customer, that kind of thing. 'There are many challenges that a social media manager has to face head on in today''s world.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [Customer] The Dos and Don'ts of B2B Content Reuse
    DO customize your content for a certain vertical or place in the buying cycle. One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. some people prefer tex while others prefer audio or video). However, not all repurposing tactics are not created equal.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [Customer] 5 Ways To Find the Perfect Keywords for Your B2B Content
    For instance, one audience is focused on reducing carbon emissions while another audience is focused on saving costs and improving customer service. Something easily overlooked in content creation is the importance of keywords. It's a great idea to develop a list of keywords that you use consistently throughout all of your content.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Customer] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Just take a look at your numbers!
  • PHOENIX RISING  |  THURSDAY, OCTOBER 1, 2009
    [Customer] I Really Should.
    We should take care of our customers.  How many companies spend fortunes taking care of customers who aren't reciprocating by being reasonable, or true partners? Check out Scott McKain's post on the Ultimate Customer Experience. 'Should' can go the way of the Woolly Mammoth. Think about it. believe in me.
  • CHRIS KOCH  |  FRIDAY, JULY 24, 2009
    [Customer] We need an app for that
    using data to determine and predict customer buying patterns. The system needs to house every bit of content marketing creates, for both customers and sales, and integrates with the lead management system, so that marketers and sales people can use content, not qualification forms, to gauge progress towards a sale. Lead scoring.
  • SALES CHALLENGER  |  MONDAY, JULY 1, 2013
    [Customer] Why Leads Die
    Marketers generally assume that having more customer information will make Sales more inclined to follow up. 'Think about a typical B2B organization, your organization perhaps. Imagine you’re facing increased financial pressure, increased scrutiny from above into your spend and performance, and numbers just aren’t quite what they should be.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Customer] How Dynamic Is Your Lead Generation Program?
    It really doesn’t matter how you sell, what matters is how your customers buy. Your customer is now king and you need to understand how they buy so that you can create a low-friction, differentiated customer buying experience. Prospective customers need to know why you are unique and why they cannot live without you.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Customer] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Check out some of these sites to gather customer insight so you can create a site that will reach and appeal to your target audience. If you’re really serious about customer feedback, why not let them chat with you WHILE they’re on your site? What makes YOUR customers take action? We thought, hmmmmmmm. No money? Or a Scrollmap?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [Customer] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Stroking the customers ego just like Facebook and other social media sites do. JemimaAlmeida Creating customer blogs would be great for all B2B websites biodenticaldoctor Michelle the tips which you have mentioned here about B2B search marketing are very true and result oriented. Enjoy!] Content is key for B2B websites. Nice stuff.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 9, 2010
    [Customer] Why the Demise of the Yellow Pages is Great for Small Business Marketing
    Although the website of a small business may lack some of the polish and pizzazz of its giant brethren, it can be every bit as successful when it conveys content that is truly relevant and compelling for its ideal target customers. You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Customer] 21 Awesome Ideas to Grow Your Email List
    Small incentives can create a large impression of value in your potential customers. Events can create huge engagement from your interested prospects and customers. You will quickly find which have the best traction among your traffic and customer base if you keep an eye on your offer's performance metrics. Harding’s dog?
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [Customer] Creating an Online Newsroom
    It is exceedingly important to provide appropriate, easy-to-find information for journalists, customers, prospects and investors. Let journalists, investors, prospects and customers know your new newsroom is available. Send an e-mail blast to your investors and customers letting them know this resource is available. Steps.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Customer] Facebook Copies Google+ Sharing, And It Doesn't Matter
    These options would let the user to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people. Today, Facebook has reported that its new profile design, which is getting rolled out to a small group of users this week, includes its own granular sharing options.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Customer] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have to take a much broader, more strategic view of the customer data.   . 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Most media companies are evolving from broadcast roots and their focus is on content and reach.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Customer] Do You Need a Specialty Copywriter?
    Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. It's easy to understand that not every freelance writer is a good match for every marketing project. These ideas can help your search. Your project requires a specific writing style.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [Customer] Why Technology Marcom Needs a Technical Copywriter
    Looking beyond these factors, you may want to find a writer who has experience in your particular technology or knowledge of certain customer industries. But for marcom managers, the question remains: "What kind of copywriter is right for my projects?" So which factors distinguish a good technical copywriter? Understands technical marketing.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Customer] Help Google Connect the Dots Between Your Social Profiles
    To customize the Website links, click the “pen” to edit and where you see the drop down menu, open it and click “Other.” 'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. LinkedIn. An expanded box opens up. Twitter. Facebook Page.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Power Opinions - BANT is BUNK … Revisited
    Dave Brock (Partners in EXCELLENCE). "… perhaps a customer having a budget might be a red flag or a warning sign. 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 'Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Customer] Content Curation vs. Content Creation
    Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy.
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Customer] What Does Your Website’s Design Say About Your Company?
    For example, if you say that you offer great customer service or personalized service, are there any pictures of you and your employees on the website? Most companies have a website these days and most of these websites are gawdawful ugly — or just are. Same as Everyone Else. Dated. What does that say about your company? Are you dated?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Customer] Do your Content have a Personality?
    Who in your company can shine forth as a spokesperson customers can relate to? Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Customer] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” Experiental: Brand essence is a largely visceral concept – make sure that it describes how your product or service makes your customers feel. ' The majority of blogs aren’t a success.
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