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  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 14, 2012
    [Customer] 5 Ways to Differentiate Your Company in a Highly Competitive Market – Last Chance to Register
    Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Overview. As a result, this noise means it’s harder than ever to get your message heard.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Customer] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    Marketers are using content marketing to meet multiple business goals, including brand awareness (69%), customer acquisition (68%), lead generation (67%), and customer retention/loyalty (62%). More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Customer] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. However, data is the lifeblood of any good lead or customer program. The answer is data. (If you got this right, give yourself a gold star!). Clean It. Consolidate It.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] How To Become A Social Business
    How do I stop marketing and selling and starting helping my customers ? I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Strategy
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
    Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] 5 Common Traits Of The Best Content Marketing Companies
    At NewsCred, our 500+ custom-content writers are established influencers in their fields, many working for decades in a particular industry before they began writing about it. Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. stable of professional content creators.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    But that’s okay because you expect a much higher lead-to-customer conversion rate and those leads tend to have bigger rewards. At Bizible, as we have developed our product and moved slightly up-market in pricing and in identifying our target customer, our marketing strategy has changed. Are they in the $10/month range?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer] [Infographic] How to Form Your Digital Advertising Team
    By now, marketers are acutely aware that we’ve entered the digital age—we communicate by email with our customers, we promote our brands through social media, and we always point people to our website to learn more. Author: Sesame Mish The most important part of any marketing team is its people. Let’s explore….
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 30, 2012
    [Customer] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    But why did this event, which was once known as user conference for salesforce.com customers, turn into a premier event for the industry? by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year. Was it the sessions? The quality of the speakers? The parties and the music? The networking?
  • B2B MARKETING MENTOR  |  FRIDAY, MARCH 21, 2014
    [Customer] Images and Photos Most Important for Optimizing Social Media Content, Study Shows
    This may refer to relationships with existing customers, or to those with leads in the middle stage of the sales funnel. Our data may also indicate that more companies are using optimized social content for campaigns meant to increase revenue generated from existing customers, rather than for campaigns aimed at new customers.
  • PAUL GILLIN  |  FRIDAY, MARCH 9, 2012
    [Customer] Transforming P&G
    This deep understanding of customers was evident even in the Advisory Board’s earliest meetings with brand managers. Digital channels are the lifeline that can establish long-term connections with their customers. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Customer] The 8 Step Guide to Making your First Local Event a Massive Success
    To Interact with Customers and Prospects. We also know that if we can run our own event, we can meet the second goal i.e. interact with customers and prospects, a lot more cost effectively and captivate their attention for a longer period of time. Customer session in the morning, which included Q&A with our CEO and co-founder.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Customer] How to Use Facebook Audience Insights: A Beginner's Guide
    Custom Audience: If you are already using Facebook Custom Audiences you can select an existing audience here. To create a Custom Audience, you'll have to upload a list of email addresses. Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. audiences.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Customer] The Problem With Predictive Analytics
    Let''s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. If you''re thinking like that, you''re using predictive analytics. And there''s another industry that''s making use of it more and more these days: marketing. right? analytic
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer] The Definitive Guide To Lead Nurturing
    Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? With lead nurturing, you spend time establishing a relationship with your buyer and building trust. Lead Nurturing—Evolved. Lead Nurturing b2b
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Customer] Announcing the 2016 Stackies to be awarded at MarTech
    “I wanted to show the technology we use in the context of how we grow relationships, from the first time we first connect with a prospect, through them becoming a customer and eventually an advocate. I was thinking of a modern version of AIDA, or a more contemporary take on the funnel. It was a terrific success. That bar is pretty high.
  • MARKETRI  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Starting to Think About Purchasing B2B Marketing Services? (Part 2)
    Once you have loyal customers who know, like and trust you, why wouldn’t they consider buying other products and services from your B2B company? Marketing can ensure that your customers are aware of the full range of your B2B company’s products and services and the value they provide. Q. Part Two of Three. Branding. Leads.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 25, 2011
    [Customer] Building a YouTube Marketing Strategy
    Customized YouTube channel. Customer testimonial videos. Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. This tripled their conversion rate. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Customer] 5 Steps to Launching Your First Product on Amazon
    Fulfillment by Amazon is where you sell it, ship it to Amazon for storage and then Amazon packs/ships to the end customer when its finally purchased on Amazon. o You can see in the area below whether or not competitors are doing Fulfillment by Amazon. Are there common themes in the wording/phrasing of customer reviews? Which is best?
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] Getting to the top of the marketing tree
    They also need knowledge – a deep understanding of their market, real insight into what makes customers tick and experience in all the key marketing disciplines. To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 12, 2013
    [Customer] Global Business: The Basics of Data Protection and Data Privacy
    Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Companies similar to ours provide solutions as services to our customers over the Internet.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] Need More Website Visitors? Get Back to Basics
    simple fix to improve the cognitive fluency of your site is to actually ask your personas (usually your current customers) what they’d expect to see on a site like yours. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Customer] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    That deck includes high-level metrics on visits, leads, and customers, as well as an evaluation of each marketing channel (blog, email, social, etc.). Where possible, communicate marketing's impact in terms of real numbers -- new leads, marketing qualified leads, customers, and revenue. Did we beat anybody out? Why is this the case?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Copyright expert Nicholas Wells on the newest Google Bowling
    They were considered a big target for litigation because they had the money to pay damages, but they said, Hey, we can’t be responsible for what our customers store on our servers or transmit across our networks. If they remove the material referenced in a takedown notice, they risk having angry customers. Photo credit: Wikipedia.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Customer] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. It was everywhere.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Customer] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. 1. Visually provides custom-made infographics that make your statistics pop. Content Research. The first step to content production is the research. Canva.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Customer] 2 Lessons Marketers Can Learn From Star Wars
    Backstory is part of a strategy to build believability and depth between customers or prospects and our brands, in all the places and ways we connect with them. It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. ONE: Don’t Build Without A Brand Backstory.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Customer] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    So as not to alienate an important segment of their customer base -- hair salons -- the Miss Clairol ads began including the sub-head, “Hair color so natural only her hairdresser knows for sure!”. This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Media choices are almost limitless.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Customer] 5 Ways to Leverage a Media Placement
    Launch a special email with a link to the media placement to customers, vendors and any other groups you think might be interested in the good news. Wouldn’t you rather customers flip through that versus an outdated copy of US Weekly ? 5. Your business was just featured in the media – awesome! But you’re not done.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Customer] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    So when things started to pop with a totally opposite voice, the customers totally reacted.". Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. This post originally appeared on HubSpot's Agency Post. That should be no surprise. watch a lot of ads.
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Top 15 Ways to Kill an Online Community -- Again
    Over the course of a year, nearly every organization has taken the community leap in one form or another -- from Facebook fan pages and LinkedIN groups to, for the bravest, a dedicated online community for their customers, clients or enthusiasts. Just don't try to show how those stats serve your business and customers.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Customer] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    High minimal spend; also offers email and social retargeting; known for customer service. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 13, 2012
    [Customer] Savvy Week in Review - April 13
    Meet Generation C: The Connected Customer by @BrianSolis. Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Eye-opening overview of statistics on the next generation of consumers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] Savvy Speaks: Getting up to Speed - FAST
    Of course I tweak it based on the project, but in general I get really nosy about the three C's: Core offering, Customers, and the Competition. Then, whether or not I know anything about the topic going in, I ask questions like a curious two-year-old until I get to the heart of why their solution matters to customers. Stephanie.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Savvy Toolkit - Growth Through Blogging Case Study
    You don't have to be selling something complex or high tech to benefit from a blog that reaches your customers. I talk and write a lot about blogging as a way to grow your business. My husband has a handyman business and he consistently hears from his clients that they were impressed by the content of his blog.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Customer] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    ClickZ recommends that content marketers build out specific content that answers customer questions. Casie suggested that anticipating customer questions (by way of surveys, live chat, Q&A sites, etc.) Olympic rings. And they would be right. What does B2B content marketing have to do with the upcoming Olympics anyway? Immediately.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 10, 2013
    [Customer] The 4 Most Popular Call Tracking Features in LogMyCalls
    At LogMyCalls we''re all about gather customer intelligence (that''s sort of what we do). Our customers love the custom, tailored nature of our call tracking reports. We gather fastidious data about the most popular features within LogMyCalls. They can easily extract the data they want. It is just so DANG convenient!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. years ago – Yes.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 1, 2013
    [Customer] InsideView Named Codie Winner for Best Sales & Marketing Intelligence
    Today, InsideView impacts the lives of over 100,000 professionals that need information about the customers and prospects that keep their jobs and companies alive. Customization or personalization. Relevance to Target Audience/Customer. It’s a bit of a mouthful. Feature Set. Groundbreaking & Significance of Innovation.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Customer] Nostalgia Marketing: What is It?
    As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Probably given the sheer size of the Millennial demographic, there is an unmistakable trend among modern marketers to capitalize on customers’ nostalgia for the ’90s.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • ANNUITAS  |  TUESDAY, MARCH 19, 2013
    [Customer] You Don’t Know the Buyer, JACK!
    If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers.  I offer up three questions you should ask about your buyer, and how to go about answering them: Three Questions to Ask About Your Buyer. 1. You don’t know the buyer JACK”! What does the buyer look like?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Customer] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
    The more detail you get, the more you should prepare a customized call or email. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. How do you customize your sales tactics for different lead sources? Find out more at [link]. Thanks Jeremy. Level of detail. How far can you go?
  • SNAPAPP  |  FRIDAY, JUNE 12, 2015
    [Customer] How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content
    This week we’re highlighting an assessment created by Ecova - an energy and sustainability management company which offers resource optimization solutions to help customers see more, save more, and sustain more. Ecova’s mission is to help their customers understand their energy usage and find ways to optimize. The Challenge.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Customer] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Facebook’s Power Editor makes it easy to manage multiple ad campaigns on Facebook.  I can create custom audiences, create specific mobile ads, and test 3 rd party data targeting (from Datalogix and Axciom are two data providers). Unbounce provides ample landing page templates that can be customized for lead generation. look it up. 
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer] How to Write a Cold Email That'll Actually Get a Response
    So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. If you've interviewed a colleague of theirs or spoken to someone that they know, include that in your pitch (in sales this could be a case study or a local customer reference). For some of them, we had an "in."
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 1, 2011
    [Customer] Paul Dunay joins Networked Insights as the CMO
    Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place! The answer was – neither of us knew! Technology.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] How Giving Tuesday is Redefining Corporate Social Responsibility
    However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. Driving Corporate Philanthropy in Different Direction.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Customer] 5 Things That Need to Change in B2B Marketing 2016
    As we enter 2016, marketers need to think through the strategy they are looking to implement to drive better overall buyer and customer engagement and then look at the enabling technologies they will need. Every year around this time, I, along with many others think about how quickly this past year went by. Strategy first. 4.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Customer] The Consumerization of the Enterprise App
    Assistly ’s model for managing customer service is about intuitive as updating your blog. The platform enables businesses to address customers concerns internally and across various social networks. Thousands gather for a first look at what might be the “next big thing.”. But novelty is rarely enough. Chatter and Yammer. Assistly.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 9, 2016
    [Customer] Scarcity and what it means to online marketing
    There are risks in the above approach however, potentially resulting in more discerning online customer reviews, or even a negative backlash for unanticipated demands not being met. Let’s begin that race back up to the top through knowing more about our customers and doing great work. It plays something like this…. Like this post?
  • MARKETING ACTION  |  FRIDAY, AUGUST 2, 2013
    [Customer] Understanding Nurture Marketing
    You also help your brand, building a reputation with potential customers as a trusted advisor and source of thought leadership. Closed business – a deal that’s been signed by a customer as a commitment to purchase. Why nurture? Lead nurturing pays you back in at least three ways: You close more leads, so the cost per lead drops.
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Customer] Salesfusion ranked highly in latest report by Industry analyst David Raab
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • BIZIBLE  |  MONDAY, NOVEMBER 2, 2015
    [Customer] The B2B Marketing Funnel Is Dead
    It was a great way for B2B marketers to organize and visualize how they move potential customers from awareness to MQL. On average, just 1% of those leads convert to customers. The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity.
  • THE ROI GUY  |  MONDAY, JULY 25, 2011
    [Customer] No Respect. Social Media Marketing Not a Top Executive Priority?
    Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
  • AMPLIFINITY  |  WEDNESDAY, JULY 15, 2015
    [Customer] Rewards drive referrals. But, must they be cash?
    You’ve determined the specific pool of advocates (customers, employees, partners, …) that you want to target as referrers. That said, the majority of the customers that we work with have opted for some sort of monetary reward, whether e-gift cards, bill or account credits, checks, or product discounts. Must rewards be cash?
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer] Lead Segmentation: Enhance Your Email Marketing
    conversion on your website could reflect a ready-to-buy mentality for a particular lead, while it just as easily could reflect a preliminary piece of research being conducted by a potential customer down the road. Past Customers vs New Prospects. What does your company do to nurture leads? Maybe a monthly newsletter? Job Status.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 2, 2012
    [Customer] Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
    million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers. Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. million. From there, it could creep upwards. million of investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Customer] Change the Channel to Ignite Content
    In this post, I share a simple idea about a client who had his team call up his customers to say “thank you” — and only “thank you.” In this post, I share a simple idea about a client who had his team call up his customers to say “thank you” — and only “thank you.” No upselling. The answer is YES.
  • LEADERSHIP  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media
    Or how customer feedback and market intelligence can be fed into relevant departments simultaneously to implement rapid and proactive action plans. OUTLINE CUSTOMER SERVICE ENHANCEMENTS. In the past, CEOs would worry about an employee getting drunk and blabbering at a customer meet. ANTICIPATE THE C-SUITE QUESTIONNAIRE.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Customer] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions to attract ideal customers across channels? Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates?
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer] Using Digital Influence to Enhance the In-Store Experience
    would encourage all retail business owners/decision makers to read the Deloitte report and think about how you can enhance the in-store digital experience for your own customers. We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1
  • WRITTENT  |  TUESDAY, JULY 30, 2013
    [Customer] Why Lean Principles Can Yield Remarkable Content Marketing Results
    Instead of focusing on optimizing single processes or technologies, you examine your entire organization as a flow to your customers and prospects. Not only do your people need to be actively engaged with helping you provide value to your prospects and customers, lean systems require a watch dog. Turns out, more than you might think.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. There are always opportunities to turn a negative situation around and use it as a way to delight your visitor and increase customer retention. This post originally appeared on Agency Post. But these things do happen.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] How to Make Your Blog Posts SEO-Friendly [Checklist]
    If you''re a HubSpot customer, you''ll receive these reminders right in your post dashboard -- just select the SEO View. If you''re not a customer, you can use this checklist as a reminder as you blog. 1) Focus on 1-2 long-tail keywords. What matters, and what doesn''t? What''s best practice, and what''s old-school? SEO Blogging
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Customer] Add Some Zen to Your Marketing with Optimonk
    Successful small business owners often use a variety of tools and platforms to reach their customers. to see which options have the best conversion rates with your customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! So how does Optimonk work with VerticalResponse?
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • THE ROI GUY  |  MONDAY, AUGUST 1, 2011
    [Customer] Infographic: Provocative Selling Required to Connect, Engage & Sell to the "Do Nothing" Buyer
    Customers have been forced to do more with less, their purchase process has become much more complex, and they are under much more economic scrutiny. Frugalnomics is in full effect! Click here to to view this important research and Infographic.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] Content Marketing: Have a Strategy and Be Relevant
    Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Understand your customers, and try to find ways to solve their problems. Content needs to be planned around a clearly outlined purpose.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Customer] Interesting Infographics: It’s All About The Leads
    The personal touch can help you foster connections with potential customers. While this may take a little more time than just sending the same form-letter unchanged to each lead, something as simple as addressing each potential customer by name could raise your conversion rates by 10%. If only it were that easy!
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    More data allows for greater systematic customization of campaigns, with programmatic buying taking a large portion of the human factor and manual work out of the traditional optimization process. Optimization: enabling up front, automatic campaign customization. With programmatic a new digital advertising landscape is emerging.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Customer] VMware Cloud Compass Tool (powered by Alinean)
    The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
  • MARKETING ACTION  |  FRIDAY, JUNE 20, 2014
    [Customer] DMARC – What Is It and How Does It Affect My Email Marketing?
    Messages that phish or spoof your domain are blocked before ever reaching your customer’s inbox. Improves the sender’s overall relationships with ISPs and customers. If you’re an Act-On customer, contact your Customer Success Manager. If you’re not an Act-On customer, check out the DMARC FAQs. Let’s get started.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Customer] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. These by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score! Tell a story.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] [Webinar] Smart Sales Intelligence: Turning Insights into Action
    Our customers and prospects are overwhelmed as well. Don''t miss this FREE, but invaluable session! With all the data out there, a big challenge for today''s sales and marketing teams is knowing what to pay attention to. Yet to be effective, we need to cut through all this "noise" to connect with them.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Customer] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. With display advertising you get the chance to place your brand and message in front of prospects and customers as they engage in these day-to-day activities. Why choose display advertising?
  • THE ROI GUY  |  SATURDAY, DECEMBER 10, 2011
    [Customer] Content Investments Effective When Aligned to Facilitate Buyer’s Journey
    However, marketers do indicate that even with substantial and increased budgets in 2012 to support content development and distribution, their number one challenge remains producing the right type of content that effectively engages prospects and customers (41%). And the challenges don’t end there. Why now? Why the proposed solution?
  • UNDER THE ARCH  |  TUESDAY, JULY 30, 2013
    [Customer] Part II: B2B Segmentation Dimensions and Variables
    While there is no right way to do B2B segmentation, when done well, it allows marketers to satisfy the needs of its target customer, profitably. Demand Generation Marketing Strategy B2B segmentation demand generation market segmentation marketing strategy segmentation
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 7, 2015
    [Customer] 6 Strategies for Humanizing Your Email Marketing and Increasing Engagement
    Beyond simply using names, try to find other ways to segment and personalize your emails based on what you know about where your prospects currently are in their customer journey. 5. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Customer] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care?
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Customer] How to Build a Website Style Guide: Lessons from Working on HubSpot.com
    It became clear that the font styles needed to be adjusted to be compatible with many different parts of the site; even then, some of our custom-designed pages needed to be reworked to fit the new styles. We decided to make a list of the most important, repeated elements, and build those elements as reusable custom modules.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Customer] How to Create an Amazing Content Resource Center
    As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. KISSMetrics is a customer web analytics solution. And nobody wants that for their beloved content, right?). SEOmoz.
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Customer] BMA 2014 Recap Day 1. Most of It Anyway
    At the end of the day it does not matter if you have a marketing staff of 5,000 if they do at GE or three as my new found B2B marketing friend Maggie Fitzgerald has, the concepts and approach need to be the same – “Know Thyself, Know Thy Customer and Innovate. According to Comstock, it “starts and stops with accountability.” 
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Customer] High Impact Marketing from a Low Budget Business
    Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Customer] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Lift is a term many publishers use as an outcome to their research. Rebook? Nielsen/Vizu.
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Customer] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    Buying Example : A customer finds your site by clicking one of your paid ads. In this particular sale, the Email and Social Network channels would receive the most credit because the customer interacted with them on the day of the conversion. Lift is a term many publishers use as an outcome to their research. Rebook? Nielsen/Vizu.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Content ROI Is a Myth
    Is your content helping to generate opportunities, pipeline, and customers? You can start to measure content at this stage of the funnel by the number of customers it creates. For me, looking at customers generated by a piece of content may be doing that piece of content a disservice. The Indicators of Content Success.
  • BIZNOLOGY  |  MONDAY, APRIL 28, 2014
    [Customer] How big should your campaign budget be?
    For example, say it costs $350 to generate a qualified SMB lead that will convert to sales at 20% conversion rate.  To bring in 3,000 SMB customers in the year, we need $5.2 about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  3000).
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Customer] The CEO's Guide to Listening on Twitter
    Customers Talk Re:HubSpot. It listens to all my customers (currently about 9,000 customers and something like 50,000 users) and tells me whenever any of them mention our brand! And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. How the heck do you use this thing?".
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Customer] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    While the easiest and most direct way to obtain this answer is to actually ask the customer(s), there are reasons why this might not be possible. First, customers are busy and it can be difficult to get their time for such an exercise, especially for such a potentially penetrating question. Here are five examples to consider.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Customer] Making Your B2B Marketing Footprint [Infographic]
    To reach, connect, engage and inspire your target audience, your marketing mix must be customized based on research and testing. by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand?
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Customer] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    To summarize their reasoning:   Configuration of marketing technology often requires marketing expertise, and is often a customer-facing function. . Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. Should the marketing technology stack be led across the business?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 10, 2015
    [Customer] Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?
    When the customer is looking at your content, they’re not ready to be converted into a lead. If you’ve created great content for prospects to digest, then these potential customers may know a lot more than sales is expecting. If we do this well, customers will find it. That’s a sobering realization.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] 50 All-Time Great Retail Subject Lines
    Limited Supply: Limit 2 [product name] per customer. florist rewarding customers with a $10 coupon for pre-ordering flowers for an upcoming holiday). retailer introducing customer reviews to products online). Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?”
  • SNAPAPP  |  WEDNESDAY, JULY 22, 2015
    [Customer] Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015
    Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. The problem? So what’s a marketer to do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Customer] IBM opens up Watson and cognitive computing to entrepreneurs
    Specifically, IBM is looking for use cases that fit in this category: Do your customers work with you in an Interactive way using natural language? Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson. We train it.” ” So let’s start there!
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Customer] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    HubSpot customers: Here’s a video of how email testing now works in HubSpot.). 2) Mobile Devices and Screen Size. Check with your email service provider to see if responsive email templates are available (HubSpot customers: All default templates in HubSpot are now responsive). Each of these clients displays emails differently.
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