SAZBEAN | FRIDAY, JANUARY 13, 2012
[Customer] 6 Lead Nurturing Emails Every Business Should Send
So, what do you do with those qualified but reticent leads to turn them into customers? Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Lead nurturing, of course! Those numbers are pretty encouraging, so where to begin? Emails That Educate. News & Notes
SAZBEAN | SATURDAY, OCTOBER 1, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of October 2, 2011
Yes, You Can Acquire Customers On Facebook (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More (Marketing Profs). The Science of Blogging (ProBlogger).
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Customer] Top Internet strategy, marketing and technology links for the week of August 6, 2011
HOW TO: Target Ads Without Stalking Customers on the Web (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Things Google+ Does Better Than Facebook and Twitter (NYTimes). ProBlogger).
SAZBEAN | SATURDAY, JULY 23, 2011
[Customer] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
EXCLUSIVE Q&A: RightNow’s CMO Talks About How Social Media Has Completely Changed Customer Service (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? All Things D). FastGush). All Things D).
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 25, 2010
[Customer] Building High Performance Teams
Also, highlight sales and customer successes where particular features or capabilities played a key role. At Genius, the team has had a lot to celebrate with over 70 consecutive successful sprints and 15 on-time releases since adopting agile; providing new capabilities and features that meet our customer’s ongoing business goals.
B2B MARKETING MENTOR | THURSDAY, AUGUST 8, 2013
[Customer] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
More followers give brands a larger audience of prospective clients and a clear channel to communicate with them, allowing organizations to build relationships and convert prospects into customers over time. Foster Customer Trust by Remaining Transparent. Examples include advertorials, Promoted Tweets and Facebook Sponsored Stories.
BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
[Customer] SEO for Marketing Executives
These relationships turn into more leads, sales, and loyal customers than the Mad Men approach ever did. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing and communications. This is the Mad Men approach.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Customer] 5 Social Media Tips From A Digital Native
That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. Also “young.” don’t. Share email.
SAVVY B2B MARKETING | THURSDAY, JUNE 2, 2011
[Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012
[Customer] Content Marketing The #1 Driver Of Leads For B2B Marketers
Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. A recent study by B2B Magazine identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Repurpose. Regenerate.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 3, 2010
[Customer] Lead Profiling - Preparing your contact database for campaign segmentation
Inaccuracies or changing customer circumstances make these data worth less over time. big challenge is that leads come from diverse sources: web inquiries, purchased lists, sales contacts, partner contacts, and customers. This can provide instant value in profiling any potential candidates for a quick, short-term marketing campaign.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 7, 2011
[Customer] The death of the salesperson
They had a well organized retail customer approach. Those organizations that have focused on their front end-(sales focused)- have penetrated their existing customer base at higher levels and added net new clients at higher rates through a well crafted salesperson or sales process map. They even responded to my emails.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Customer] Everything You Need to Know to Dominate Local Search
If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future. Ask customers to post about their great experiences with you.
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Customer] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Carone is that “Marketers must “break through the barrier of simple personalized communications into more relevant one-to-one interactions with customers. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Do you deliver more Customer Bottom-line Impact th.
TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
[Customer] Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.
WRITING ON THE WEB | WEDNESDAY, AUGUST 13, 2014
[Customer] Content Marketing: How do you know if it���s working?
Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012
[Customer] What Were the Biggest B2B Marketing Disruptions of 2011?
This growing inability to gauge our prospects’ and customers’ preferences and needs is disrupting company intentions to rise above the noise caused by online publishing. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. ” It was a crazy year, full of ups and down, and big changes. What would you add?
B2B MARKETING INSIDER | WEDNESDAY, MAY 21, 2014
[Customer] Event Marketing – The One Secret To Killer Events
As one of our speakers for Brand ManageCamp 2014, Jay Baer, says – “Sell and you will have a customer today. Help and you will have a customer for life.” 'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. But in every case where I have attended an event and thought “Wow.
SOCIAL MEDIA B2B | TUESDAY, APRIL 12, 2011
[Customer] 6 Ways to Use Curation for B2B Social Media
Depending on your organization, you might want to consider sending a regular email to your customers or prospects with recent posts in your industry that are interesting. Tip: Pick a day and time for delivery so customers begin to expect it. Curation is all about compiling and reviewing content and only sharing the best of it.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Customer] Answered: 10 Questions About Website Redesign
To turn your blog into a magnet for new readers and potential customers, start with three basic steps—create content, promote it on the right channels and engage in conversations with your target audience. Is it effective to include customers in the decision to update the website? Where should your blog live? bookmarks.
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
[Customer] Cold Calling with Content
Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010
[Customer] How to write lead generating white papers?
Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?"
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 27, 2013
[Customer] Top Five Tips for Cold Calling
It’s nearly impossible to close a sale on the first call, so never leave your potential customers hanging. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Buzz Coordinator at NetProspex. There are not many people in sales who would say they absolutely love cold calling. Establish a connection.
GREAT B2B MARKETING | THURSDAY, MARCH 10, 2011
[Customer] Do You Need a Service Level Agreement Between Marketing and Sales? – by Christopher Ryan
I have written a lot about the gap between marketing and sales in B2B companies and you can download my whitepaper about this subject here. One of the trickiest aspects of the relationship is establishing the marketing and sales metrics. Once you do this, you then need to agree on who is responsible for which part of the process. Chris Ryan.
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Customer] Five Characteristics of a Good B2B Marketer by Christopher Ryan
Marketing is a people business, and regardless of whether we are dealing with customers, prospects, partners or colleagues, we need to know what motivates them to action. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Most of our clients are doing some form of pull marketing.
SAVVY B2B MARKETING | FRIDAY, MAY 7, 2010
[Customer] Savvy Week in Review - May 7
Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava At Savvy, we're all about using words your audience can understand. But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did! Have a great weekend!
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Customer] The Appeal of B2B Social Networks
Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. Communities are the convention centers of social media.
SMASHMOUTH MARKETING | FRIDAY, JUNE 11, 2010
[Customer] B2B Marketing and Sales Books: What's On Your Summer Reading List?
Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? This list is the tip of the iceberg for you.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 24, 2010
[Customer] Reps vs. Factory Direct: The Debate Continues…
What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 23, 2013
[Customer] The Psychology of Color & Marketing – What Actually Works?
Can you really use particular colors to enhance your customers’ moods, influence a click, establish brand recognition or affect their purchasing habits? Use it in your call to action button, or on the link, tab, form you’d like customers to click next. 'How do the colors red or purple make you feel? Excited, sophisticated?
HUBSPOT | WEDNESDAY, SEPTEMBER 17, 2014
[Customer] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
Brian will also talk a little bit about the new edition of the book, Inbound Marketing: Attract, Engage, and Delight Customers Online, which includes all these updates. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 1, 2011
[Customer] Five steps to fix Foursquare
That is not rewarding customers. Now I know it is POSSIBLE that somebody is actually visiting every day, so create new categories like super-mayor and vice mayors and governors so you can push people who are possibly gaming the system aside to allow real money-spending customers to be engaged and rewarded. Check-in. Get it? ZZZzzzz.
SOCIAL MEDIA B2B | THURSDAY, JULY 10, 2014
[Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
WEBBIQUITY | THURSDAY, MARCH 31, 2011
[Customer] Who Should Write Your Corporate Social Media Policy?
E) Customer Support. Customer support should have insights into workflow processes (e.g., When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. F) Product Management. G) Legal. H) All of the above. Marketing. Nothing more.
HUBSPOT | WEDNESDAY, JANUARY 15, 2014
[Customer] Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
In order to determine which of these your agency will provide (and implicitly price by value) you need to understand your client''s business in two specific areas: The lifetime value (LTV) of customers for your client. How can you publish a standard price if you don''t know how fast a particular customer wants to grow next year?
VERTICAL RESPONSE | WEDNESDAY, MAY 8, 2013
[Customer] Butter Up Your Social Media Calls-to-Action
Cohen gave Target’s Tumblr page as an excellent example as they, “show customers the fashion back story and how to style their clothes. They use social media sharing and notes to build customer excitement and engagement pre-purchase.”. 'If social media is bread, a call-to-action is its butter. Target’s Tumblr. Share away!
WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
[Customer] Boeing Redesigns Web Site Around Features. And the Business Case Is?
The aim, as Randy Tinseth , vice president, marketing for Boeing Commercial Airplanes says in his blog, is to publicize its people and its customer as well as its technology, to make it easier for readers to share content on social media, and to open a “wider, more productive two-way dialogue” with the world.
HUBSPOT | FRIDAY, SEPTEMBER 30, 2011
[Customer] How to Measure Your Social Media Lead Generation Efforts
When it comes to measuring social media for ROI , the following example of a sales funnel shows that lead generation sits below brand awareness – defined as the potential for your brand to be seen by audiences – and before customer retention. This is a guest post by Ashley Jane Brookes of HootSuite , the social media dashboard.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 17, 2013
[Customer] 3 Mistakes to Avoid When Outsourcing Your Lead Generation Program
They trust that we are the experts, and that’s the key to every successful customer engagement we run as a company. The best programs are the ones where the customer is highly engaged right from the get go. 'I am so lucky when it comes to clients. Ironically, three clients have asked me the same question within the past two weeks.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 12, 2011
[Customer] Keep Going Marketing! Those Leads Are Not Ready For Sales Yet!
You really have one of two options, either set up a lead scoring program that values MQLs based on customized behavior patterns that you determine make a qualified sales opportunity, or set up an inside sales team to call through the pile of hay and find those needles. For most companies, it is not the ideal way to develop new clients.
SAVVY B2B MARKETING | THURSDAY, MARCH 24, 2011
[Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
BLOG MY CALLS | TUESDAY, SEPTEMBER 4, 2012
[Customer] 4 Reasons Mobile Marketing Leads Are Better
They convert to customers more frequently than web leads do. Those leads only convert to customers 2% to 6% of the time. We're constantly conducting research about mobile marketing. We believe mobile marketing is the future of the marketing world. Mobile marketing is huge now and will only get bigger. That's a fact. But why?
B2B MARKETING INSIDER | THURSDAY, AUGUST 2, 2012
[Customer] The Top 9 Social Networks For Businesses
Facebook is forcing many brands to begin to address their customers as people and that cannot be a bad thing. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? Yes, their growth is flattening out. Maybe.
WEBBIQUITY | WEDNESDAY, AUGUST 22, 2012
[Customer] How to Optimize for “Direct” Website Traffic
” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). the media page, careers pages, and support area of the site) and known customers based on their network name. What’s behind this number and what factors affect it? Vendors.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 25, 2014
[Customer] The good, the bad, and the ugly of #marketing conferences
pieces of social media advice that trapped me 5 ways to use social media in sales even if your customer isn’t on Facebook 5 lessons to build a business that I learned from my clients Social media zombies and the 2 percent solution. But how are they changing? How important are they? Does it make sense to attend? To sponsor? Here we go!
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 9, 2012
[Customer] [Video] Never, Ever Call Your Best Prospects First
You don't know how your customers will perceive things. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it. Plus, you're not wasting your precious prospecting time with low-priority opportunities. You want to sound competent.
SAVVY B2B MARKETING | TUESDAY, MARCH 16, 2010
[Customer] The Next Transition in Communication
Steven also wrote the book Digital Body Language , which explores how to understand customer intentions based on their online behaviour We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare.
NUSPARK | SUNDAY, MARCH 17, 2013
[Customer] MindMatrix: A Unique Marketing Automation Platform for SMB
One example: being able to produce, on the fly, a customized and personalized sales proposal. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Sure, Paul.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 9, 2011
[Customer] “If we just do _, everything will be fine”
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. How to Find New Customers. We need results now.. They are not.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 31, 2013
[Customer] How Marketing Automation Power Users Outperform [CHART]
Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. Well if that something is automation, that doesn’t seem fair, does it?
HUBSPOT | THURSDAY, MAY 26, 2011
[Customer] 6 Ways to Screw Up Your Social Media Strategy
I applaud businesses that take the first big leap in creating a Facebook Page or LinkedIn group, giving their customers and fans a new home to communicate with their business. Ignore customers and followers in need. We all make mistakes when we're learning something new. No worries if you are. Just don't do it again. ;-). Right?)
INBOUND SALES NETWORK | THURSDAY, MARCH 3, 2011
[Customer] Is Your Social Media Strategy a Field of Dreams?
You need to ask yourself “where do your existing and potential customers play?” Are there any needs or customer segments that aren’t being served? Who their fans and followers are: Are these customers, employees, partners or the general public? Volume of customer service issues handled. Step 1. Step 2.
HUBSPOT | WEDNESDAY, FEBRUARY 12, 2014
[Customer] 13 Little Landing Page Experiments That Can Make a Big Difference
There are lots of little things you can do on your landing page to help you generate more leads and customers. but they may take longer to close as customers. few people who are actually really qualified potential customers. HubSpot customers, you''re set here as well.) You''ve got to set a control and treatment.
MARKETING ACTION | WEDNESDAY, OCTOBER 29, 2014
[Customer] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could. targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Better Visibility and Shorter Sales Cycles.
VERTICAL RESPONSE | MONDAY, MAY 12, 2014
[Customer] Show ‘em What You’ve Got – Send These Demo Emails Today
Jeff Kear, who owns an online software company, Planning Pod , uses demo emails to show his customers how to use his event-planning app. This email encourages customers to schedule a 30-minute demo of the software. Plus, the photo lets the customer know that they’re dealing with a real human being. You can through email!
HUBSPOT | SATURDAY, AUGUST 17, 2013
[Customer] The Resources You Need to Start Creating Visual Content [In Under 100 Words]
Thank you for caring about creating quality (if hacked) design that your prospects and customers love. 'Happy weekend! Time for more marketing in under 100 words. Today, it''s do-it-yourself design. First, learn some basic design terms and keep the non-designer''s guide to Photoshop handy. Next, get inspired. Wow -- 98 words.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Customer] Social Media Marketing Lessons From Justin Bieber
Lesson: When launching a new product or initiative, engaging your existing customer base for support can make all the difference in the world. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty. Engage Early, Create a Sense of Ownership.
BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
[Customer] Growing your business in a world without Google
Go where the customers are. You've identified where your customers are? Your Web presence is the sum of everything about you that your customers interact with online. As much as possible, you want any place your customers can find you to answer their questions and direct them to you with a minimal amount of fuss.
ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
[Customer] Is Social Media Missing from Your Competitive Intelligence
By monitoring your own customers, you know how much misinformation exists on the Web. By obtaining a real-time window into issues and problems facing your competitors, you have the opportunity to proactively respond with timely messaging or programs targeting the customers or products affected and capitalizing on the specific problem.
HUBSPOT | WEDNESDAY, MAY 12, 2010
[Customer] Twitter Gets Business-Savvy with New Business Center
Several exclusive features will become available for companies to better communicate with customers and improve their online presence. Previously, users could only connect via DM when both parties followed each other, often limiting the amount of interaction between companies and customers. What's New in the Twitter Business Center?
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Customer] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Increased customer engagement, brand experiences and partner relationships through a DTC e-commerce channel. Getting links to the company website via a customer-centered blog that does not simply push products. 'The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. Download Now.
BLOG MY CALLS | TUESDAY, MAY 13, 2014
[Customer] The 8 Step Formula to Figuring Out Your Unique Selling Proposition
Maybe you''re the tire dealer in town that offers the best customer service. 6) Why do your customers buy from you? Customer research is valuable here, but your common sense is also valuable. You probably have a pretty darn good idea why customers buy from you. Maybe they like your customer service. What''s a USP?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 2, 2013
[Customer] The Three Words for 2013
by Candyce Edelen Firing a difficult customer can be a redemptive experience. I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. Here are my words for 2013: Journey. And I literally mean the trip!
HUBSPOT | THURSDAY, MARCH 28, 2013
[Customer] Native Advertising Is Broken: Here's How to Fix It
Neither marketers nor publishers have realized the true power of native advertising as a means to begin the process of converting strangers to visitors, visitors to leads, leads to customers and, finally, any and all of them into brand advocates by attaching inbound marketing strategies to their native advertising placements. Maybe it's not.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Customer] 10 Genius Ideas That Changed Marketing Forever
In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers.
LEADER NETWORKS | WEDNESDAY, JUNE 9, 2010
[Customer] So You Need To Hire A Community Manager - Now What?
For example: Does a member need customer service or content to help solve a problem? The Community Manager is unlike any other position in the technology and online world. It's all about the members, which means it's about managing people. The Community Manager is the CEO of the community -- the Chief Engagement Officer.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
[Customer] B2B and B2C Marketing Automation: Understanding the Differences
Only a few B2B vendors can add custom tables to systems and I doubt any could accommodate a fundamental departure from the core CRM data structure. As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. B2B systems are cheaper.
B2B MARKETING INSIDER | THURSDAY, JANUARY 6, 2011
[Customer] Social Media Marketing: 2011 Trends Report
It is a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Blogs and dynamic content will become absolutely necessary for any company website and for brands to interact with customers in a personable and authentic way. Metrics will mature.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, OCTOBER 24, 2013
[Customer] [Video] Dealing With Fear When You're Selling
was afraid of losing customers or worse yet, losing opportunities to competitors. 'If you''re selling, you''re most likely experiencing fear. say that, because I''ve dealt with it my entire professional career. I''ve worried about meeting my quota. Then, when I did, I worried about doing it the next month. It just making things worse.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, JANUARY 22, 2012
[Customer] 3 Big Sales Problems I See Today
Management's failure to understand changing customer/behavior. Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? You can listen to the download the interview below.
INSIGHTIQ BLOG | WEDNESDAY, SEPTEMBER 11, 2013
[Customer] How to Generate Topics for Your Corporate Blog
You likely have the reputable expertise in your field, so share that with prospective customers. 'As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. don''t have to tell you that sometimes, it''s just plain difficult. But unfortunately that''s typically not the case. Often
INSIGHTIQ BLOG | WEDNESDAY, AUGUST 28, 2013
[Customer] Solution for Staggering Deliveries in Neolane
We work closely with Neolane’s deliverability contact who recommends that companies send emails based on customer engagement—an important metric nowadays. 'As a Neolane client, are you having problems getting your emails delivered? As someone who works with clients on this very issue, I see the challenges associated with email delivery.
SALES LEAD DYNAMICS | THURSDAY, OCTOBER 28, 2010
[Customer] To Stay Visible: Be Understandable, Be Memorable, Be Credible
Day 42 : E-mail recent customer success story, in related industry if possible. As a service professional, you have three major challenges in cultivating prospects and referral sources. Challenge #1 – They must clearly understand what you do. Challenge #2 – They must remember you. Challenge #3 – They must trust you. Now, it’s time to execute.
VERTICAL RESPONSE | TUESDAY, MAY 28, 2013
[Customer] Don’t Aim to Be Popular, Be Effective
priority is to serve my customers and my investors. We’re here to build the best online marketing tools and resources for our customers so marketing their businesses is a snap. 'As the leader of VerticalResponse , I wear a lot of hats and do many things. It All Rolls Up to You. Have a Rock Solid Company Culture.
HUBSPOT | WEDNESDAY, JANUARY 18, 2012
[Customer] Facebook Launches Much-Anticipated Open Graph Applications
To take advantage of Open Graph capabilities to create customized, smarter Facebook applications, marketers will need some development resources. Customer Testimonials App: Create an app that easily enables customers and fans to share testimonials about your business' various products and services. Awesome News for Marketers!
HUBSPOT | WEDNESDAY, JUNE 22, 2011
[Customer] 101 Awesome Marketing Quotes [New Ebook]
Make the customer the hero of your story." There is no black magic to successfully attracting customers via the Web." We often forget what a versatile profession marketing is. We write press releases, create videos, run analysis, design presentations and hold conferences. Here is a sneak preview of some of the featured quotes: 1.
HUBSPOT | MONDAY, JULY 21, 2014
[Customer] A 3-Step Framework for Leading a World-Class Marketing Team
The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds. Final Thoughts.
BIZNOLOGY | FRIDAY, OCTOBER 17, 2014
[Customer] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
From a branding perspective, companies should view this as an opportunity to strengthen their relationship with tomorrow’s dominant customers (millennials), by creating new, meaningful cause-related programs that are consistent with and can even enrich their brand image. Will the brand image benefits convince investors otherwise?
ANNUITAS | THURSDAY, SEPTEMBER 11, 2014
[Customer] Demand Generation Strategy Rules NOT to be Broken
Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Don’t build a strategy around a tactic. Get out there. Track Results.
B2B LEAD BLOG | TUESDAY, AUGUST 9, 2011
[Customer] Have a minute? Find out why lead nurturing is more critical than ever
Tweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. Learn more opportunities to leverage lead-nurturing in the video below.
HUBSPOT | MONDAY, JULY 1, 2013
[Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
SALES CHALLENGER | MONDAY, JULY 14, 2014
[Customer] 5 Principles to Managing CRM Data Quality
'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
SALES CHALLENGER | SUNDAY, FEBRUARY 2, 2014
[Customer] Managing Channel Conflict: Get Reps to Play Nice
'At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
CONTENT MARKETING TODAY | MONDAY, MARCH 29, 2010
[Customer] Marketing Like the Big Boys—Facebook for Small Business
Customize your settings. handy way to contact a client or update your page with new content for your customers while away from the office. These are popular ways to engage fans and potential customers. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it. Don’t worry.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 18, 2013
[Customer] 33 Stats On The Future of Content Marketing
70% of marketers think branded content is more effective than advertising direct mail and PR. ~ Custom Content Council. 'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world.
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[Customer] 20 B2B Marketing Blogs You Need To Read
Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” Follow Eric.
MARKETING INTERACTIONS | FRIDAY, OCTOBER 14, 2011
[Customer] A B2B Marketing-Sales Funnel Disconnect
Top Challenge: Converting qualified leads into customers. As most of you likely know, I'm a research fiend. find it really interesting to learn what marketers think about their work, challenges and achievements. hear this challenge a lot. Over the course of a complex sale the lengthy middle is a wasteland, often ignored. Really?
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Customer] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers. Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. know, music to your ears, I’m sure.
WEBBIQUITY | TUESDAY, JUNE 18, 2013
[Customer] Amazon Shuts Down Minnesota Affiliates
As a result, we will no longer pay any advertising fees for customers referred to an Amazon Site after June 30 nor will we accept new applications for the Associates Program from Minnesota residents. Based on your account closure date of June 30, 2013, any final payments will be paid by August 30, 2013. Isn’t that just great. Random
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Customer] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
Combined Power of Calls and Clicks Act-On provides outstanding insight into conversions that occur through digital channels, and by integrating with Ifbyphone, can now provide their customers with that missing piece of marketing data: voice. Today, at the SMX East conference in New York, Ifbyphone announced a new partnership with Act-On.
ACQUIRING MINDS | TUESDAY, AUGUST 18, 2009
[Customer] Sales Leads vs. Appointments?
Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,
FEARLESS COMPETITOR | TUESDAY, DECEMBER 27, 2011
[Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden - Find New Customers www.findnewcustomers.com . James W. The recipients are: (Not in order of votes). Ruth P.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
[Customer] Give Your Channel Partners the Right Incentives
Service Solutions Integration— Assesses partners’ ability to execute solutions sales and meet a broad range of end-customer needs. The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships. We’ve all heard the saying, “You get what you pay for.” Cornerstones B2B Marketing
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
[Customer] The Mi6 Tweekly: Week of July 19, 2010
Chart: Want to Improve Customer Satisfaction? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Some tips.
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[Customer] MarketingProfs B2B Marketing Awards 2013
One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. We’ll update the post once winners are announced! Version 2.0
CONTENT MARKETING TODAY | TUESDAY, APRIL 2, 2013
[Customer] Top Content Strategy Takeaways from Confab 2013 London—Day One
Honesty always pays and your customers will know when you are lying. Think in terms of customer-centric accounting. Use prototyping so that your internal and external customers can visualize your content strategy. Customer surveys are inferior to in person interviews. was delighted to be part of the enthusiastic crowd. .
HUBSPOT | THURSDAY, JUNE 28, 2012
[Customer] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
This manufacturer of snow removal equipment (and HubSpot customer!) So it only makes sense that they use their Facebook cover photo to promote not only their own investment in the social enterprise , but also their investment in one of their customers, too. Yoh is a HubSpot customer that provides HR outsourcing solutions. Mason.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 14, 2010
[Customer] Ditch the Weight & Drag Holding Your Business Back
They’re our biggest customer. As a B2B marketing strategist, I talk a lot about how to use marketing content to encourage prospects to move from status quo situations to realizing the issue they're facing is a priority that must be addressed. Defy Gravity is every person’s guide to challenging their status quo. We need them to grow.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 27, 2013
[Customer] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
Most important of all, prospects and customers appreciate the relevant, well-timed interaction. 'by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. In fact, you’re showing the love with more leads than ever.
ENGAGE | WEDNESDAY, JUNE 29, 2011
[Customer] 7 Things Good Marketers Have in Common
Inquisitiveness is crucial if you want to learn about your audience and potential customers , so people who ask a lot of questions (either directly to people or to search engines) are more likely to acquire knowledge. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. Those are the facts.