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  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Customer] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” Google+ (or Google Plus) is many different things, depending on who you ask. Image credit: SEOmoz.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Customer] The Complete Guide to Setting Up the New Facebook Page Design
    Admins can also customize the images that get shown for each app in this toolbar using the 'Manage' >> 'Edit Page' dropdown via the 'Admin Panel,' which is accessible at the top right of their business page. That being said, you can feature the app (or other custom apps/tabs) in the Views & Apps toolbar below your cover photo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Business Lessons from Bruce Lee and the World Cup
    realized that: My website was (and still is) un-responsive, which is a no-go in the mobile future. I had stopped networking and connecting with people. I had been focusing on offering the wrong illustration services to customers, ones that didn’t seem relevant anymore. By Mars Dorian, {grow} Contributing Columnist. First, I complained.
  • BLOG MY CALLS  |  THURSDAY, APRIL 18, 2013
    [Customer] SMB Marketing: 6 Ways Call Tracking Can Help You
    Every LogMyCalls customer gets the ability to listen to their calls. You can hear how they interact with customers. You can help them sell better, provide better customer service and lose less business. Imagine if you could convert one more caller each week to a customer. Most of our clients are SMBs. SMB: A Definition.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Customer] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. FOR EWORD by David C.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 31, 2011
    [Customer] Not Enough Time for Social Media?
    If you don’t like the answer you receive from the customer service rep, you ping the Chief Executive. Alternatively, the customers will post their experiences online for the whole world to form its own opinion of the brand. How did you become my customer? The C-Suite is finally talking an interest. And then there’s the C-Suite.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 29, 2015
    [Customer] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather Foeh , Head of Culture and Customer Advocacy at Lattice Engines. While you’re here, enjoy the finest the city has to offer! It’s utterly stunning and magical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Does Content Marketing Really Have a Confidence Problem?
    However, content may also be improving customer service, brand perception and understanding of your offerings. However, content may also be improving customer service, brand perception and understanding of your offerings. What’s going on here? Low confidence in success. High commitment to spending more. But are they really?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Put a pin in the customer journey. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. Catch up on content marketing blogs.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 31, 2011
    [Customer] What If You Modeled Your Company After Google?
    Customers are in charge – you’re better off ceding control to them. Think about it. Wouldn’t you want to model your company around the most successful company in the world? We all use Google in our everyday lives, but have we really thought about what makes them so great? The mass market is dead. Mass Where is your value?
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 10, 2012
    [Customer] 3 Ways B2B Companies Can Manage Big Data
    Those are likely to be things like generate leads, acquire new customers, retain existing customers and improve customer satisfaction. Facebook likes are not new customers. A recent emarketer article highlights the data overload that B2B marketers are currently experiencing. Focus on business objectives.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. But at the end of the day, there’s still the initial hurdle of creating amazing video assets. Your Data, Where it’s Useful. Blog Vidyard News
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 17, 2010
    [Customer] Getting in Step with Sales
    I was recently reviewing slides from Gartner analyst Michael Dunne’s Customer 360 Summit presentation on Mapping Sales Productivity to the Cloud Applications. What smacked me over the head was slide number #12 which detailed the mis-perceptions, missteps and reality of the sales professional. It’s a doozy: Misperceptions about Sales.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] Social media and mobile produce a commoner sense
    Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Image via Wikipedia. by Eva Lyford. That's true no longer. But that was then and this is now.
  • INBOUND SALES NETWORK  |  TUESDAY, JULY 12, 2011
    [Customer] Stop Depending on Your Salespeople to Generate Leads
    In fact, many companies expect their salespeople to perform most, if not all, of the jobs required to find and win new customers - from identifying prospects, to generating leads, to closing sales. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Customer] No Leads from Social Media? No Excuses.
    Over at Silicon Angle , Klint Finley calls customer acquisition “the big prize” in social media, surpassing other applications like customer support, branding and PR. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) Here they are, in a nutshell: 1. Good luck with that. 2. agree.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] How to Write a Winning Pay Per Click Ad
    Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Rise of Social Leaders #SocBiz25 #SocBiz
    Customers who engage online before making a purchase are showing a clear preference for engaging with real people, digital brand ambassadors, who are willing to listen, share content, and provide assistance however they can. like to bring up the example of a famous Netflix (@ Netflix ) customer service chat that happened last year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Customer] How to Save a Sputtering Social Media Program
    Social media is resource intensive.  A well-resourced program includes copywriters, designers, metrics analysts, along with  support from other departments such as customer service, product marketing, etc. By Stanford Smith, {grow} Contributing Columnist. The numbers don’t look good. How do you turn the ship around? Why Programs Suffer.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] The 5 Pillars of a Successful Sales Pitch
    Author: Ray Carroll Once you’ve built a repeatable customer acquisition process, most sales leaders will take a “10,000-foot view” of their teams – in other words, they’ll analyze what their best reps do and don’t best. Your AEs should customize every sales presentation, and each one should be truly memorable. Sales
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Customer] 6 Ways To Win As A B2B Social Media Turtle
    Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Comment.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Customer] Untangled Web: Why White Hat SEO Is the Way for You
    But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.  I gave a Webinar yesterday that shows you how to start practicing “white hat SEO” to lead to your success. Image via Wikipedia.
  • CLIENT BRIDGE  |  MONDAY, APRIL 4, 2011
    [Customer] How to Engage with Online Communities
    Online communities can provide pre-segmented markets for you to find and engage with potential customers. From Sarah Manley at MarketingProfs, steps for finding your own fans in online communities and converting them to customers. Find Your Fans" Facebook and Twitter are both huge, fragmented communities with short-form content.
  • VIEWPOINT  |  TUESDAY, JULY 16, 2013
    [Customer] Successful Lead Generation - One Size Does Not Fit All
    Let’s take a closer look at the quality of leads produced by these lead generation tactics and how this impacts your ability to further develop these prospects into customers. Of these two examples of qualified leads, which one will your company be able to more quickly and efficiently convert to a customer? Build it and they will come.”
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [Customer] Five Common Questions Answered About B2B Blogging
    Jamie has a fantastic template that you can use or customize to get started. This week I had the pleasure of attending and speaking at the MarketingProfs B2B Forum in Boston. Hats off to Ann Handley , Kathy Bushman and team for putting together such an information-packed event. They are even more fabulous in person than they are online!).
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 22, 2010
    [Customer] Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Many more thought leaders are coming soon, so stay tuned.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks. Brunner Inc., The good news?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Customer] 8 Reasons Your B2B Website Is Ready For A Redesign!
    Is your website turning potential customers and prospects away? If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 8, 2011
    [Customer] B2B Blog Q&A: What do you do when your blog is in the fog?
    We have 2,500 customers and only 170 blog subscribers. In a conversation with me she reported that she is: Commenting on relevant customer and industry blogs. Create specific industry-specific customer “personas” and tailor posts to each persona over a period of time. Where are the articles about your customers?
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Customer] Spring has Sprung, and So Should New Sales and Marketing Practices
    Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. What does the customer need to be successful? 4. But the season is not the only change in the air.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Customer] SEO and Content Marketing: A Love Story
    About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Where and How They Met.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Customer] Why the First Rule of Culture Is Misguided [SlideShare]
    We were focused on growing the business, acquiring customers, and building a software platform that was useful and powerful. For example, one of the core tenets of our culture is to “Solve for the Customer” So, when faced with what could be a tough decision, we simply ask ourselves “What’s in it for the customer?”
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Customer] The B2B Funnel is Now a Sieve
    Marketers need to think about the impression made by all the channels in use where prospects and customers may encounter their company. The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Customer] Secrets of Busy Bloggers: 4 Social Media Time Savers
    This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. 2. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [Customer] Bowling for Paradigms with Wikibrands
    I was very excited when Wikibrands : Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. I’m a big fan of Don Tapscott and this book distils some of the brand research his team has slogged through over the years. Don’t you just love a new paradigm? And that’s my fundamental problem with this book.
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Customer] Spice Up Marketing Automation with a Recipe for Success
    We have some great Tips & Tricks in our customer database, but you can use email templates from other vendors, lead flow structures and logic from competitors, or scoring rules based on your own experience. I make a killer fresh salsa. Start with a good recipe. The salsa recipe I use came from my dad. Tweak the recipe. Own it. 1-2 Limes.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Customer] The continuing rise of Account-Based Marketing: Four keys to success
    Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Internally, ABM can help prove the value of marketing, improve relationships with Sales, and strengthen focus on core customer challenges and potential solutions. Don't skip this step!
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Opportunity Social Media Offers Manufacturers
    Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories. By striking a balance between promoting a brand and sharing useful information, manufacturers can gain a thought leadership position that will help win customers later down the road. 2.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Customer] Lead Scoring: What’s Hot and What’s Not
    Just to be thorough, I’ll mention relationship scoring, such as previous relationship (ex-customer, etc.) How are your existing customers behaving? by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Customer] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. If you''re a HubSpot customer, you''ll find monitoring hot topics on social easier using Social Inbox. Digg: Search URL to add content. Bloggin
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Customer] 8 Ways SEO Should Influence Your Marketing Copywriting
    Your effectiveness as an inbound marketer relies on the quality of your content , and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Download it for free here!
  • MARKETING ACTION  |  THURSDAY, JANUARY 31, 2013
    [Customer] Sending Email: When’s the Best Time?
    Dr. Flint McGlaughlin, Marketing Director at MECLABS, says it’s an important question, but the answer must be tailored to the company, the customer and the context. Most marketers have a good sense of their own customers, but it’s plagued by a gap between what you know and what’s yet to be discovered. Or maybe it’s on the weekends?
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Customer] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making. Read it!
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Customer] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    First, let me ask you to grade yourself on marketing: Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing , how do we now when they are ready to buy and hand them to sales? Viewer of a customer case study – higher value. The answer is lead scoring !
  • SCHEIER ASSOCIATES  |  THURSDAY, NOVEMBER 7, 2013
    [Customer] McKinsey & Co.: You’re “Talking Past” Your B2B Prospects
    Specifically, it said B2B vendors talk a lot more about social responsibility, sustainability, and global reach than their customers care about. Maybe worst of all, “honest and open dialogue, which customers considered most important, was one of the three themes not emphasized at all” by the 90 companies studied. product positioning
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 27, 2013
    [Customer] How to Install and Get the Most from reddit Tools
    Instagram Best Practices Along for the Ride: Social Conversations on the Customer Journey. There is a famous saying, “A workman is only as good as his tools.” This is a rather old saying and should be amended to “worker” and “their”. Anyway, the essence applies to all forms of work, even internet marketers!
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    [Customer] Are You Using LinkedIn For New Business Development?
    Users can now create a  custom group , very similar to a regular group, except you’ll be able to customize a space on the right side of the page. LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. 69%) and Facebook (.77%). Find  new connections and seek referrals. Request and share  recommendations.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] What Jon Stewart and Newt Gingrich Taught Me About Stock Photography
    believe a good marketer can use stock photography responsibly without implying those are actual customers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Stock photography is really a staple of the marketing business.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [Customer] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    They didn’t really pay attention to its value until we worked with them one on one and showed them, ‘Hey, this is your customer and here’s what he’s been doing, with a full screenshot of all of his activity.’” Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Levy says.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Customer] 5 Key Marketing Measures That Don't Include Revenue
    The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Benchmarks. Projections. Operations. Opportunities. Strategic Goals.
  • VIDYARD  |  THURSDAY, MARCH 19, 2015
    [Customer] How to Build a Video Marketing Budget [Free Template!]
    In other words, what videos will help you drive more leads, close more customers, and do so at a faster rate? Customer Testimonial: where is the customer located? The majority of marketers are making, watching, and sharing videos. It’s hard to even be on the web without encountering a video. Budgeting for Outsourced Production.
  • WRITTENT  |  MONDAY, APRIL 22, 2013
    [Customer] 20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know
    Being completely authentic about issues and mistakes isn’t just strong customer service, it can determine your company’s success. Apple’s 1984 commercial first cast their customers as creative and rebellious, a trend that continued into their PC vs. Mac commercials. How do your brand’s ideal customers talk? Be Honest.
  • FUNNEL FOCUS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] Video Content for Asure Software
    Rodriguez, Chief Operating Officer of Asure Software. “It forces us to take a look at our value proposition, our customer relationships and where we want to go in the future.” What is great about Asure is that they have excellent stories about their product and customer success stories with their product,” stated Frank Candio.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Part of this is SEO is no longer a stand-alone, ‘bolt on’ piece of a marketing strategy, but rather a guiding principle in an online strategy that combines outreach, content, design, and fundamentally fulfilling customer needs and desires. That’s how they reach their customers. Our Experts. Follow him on Twitter. The Questions.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Customer] 3 Steps to Help You Find the Best Time to Send Email Messages
    Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. Are they hot prospects, inactive leads, or long-time customers? This segment of Act-On customers responds well to a particular type of email when it is sent on Saturdays and Sundays. 2.  
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 8, 2010
    [Customer] What Will You Say When He (or She) Pops THE BIG QUESTION?
    Service – Customer Analysis. Results – Better picture of customer. In romance, The Big Question is “Will you marry me?” The answer is straightforward. It’s “yes or no”. In networking, the Big Question is “ What do you do? ” The answer is anything but straightforward. But you better get it right. We’re unique because…”.
  • SYNECORE  |  SATURDAY, MARCH 2, 2013
    [Customer] The Best Branded Content of the Week: March 2, 2013
    Pinterest's blog content allows the reader to connect with the company and to feel appreciated as a customer. The company's blog, The Post, is designed to look like just like a lot of the popular fashion blogs many of its customers are accustomed to reading. Blogs. Whole Foods Market – The Whole Story Blog. Bauble Bar – The Post.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Customer] Savvy Speaks: Don’t Commit One of These Common Marketing Mistakes
    Stephanie What’s in it for your customer? One of the biggest mistakes I see companies make is focusing on themselves and their offerings instead of the prospect/customer’s interests and concerns. Not everyone is funny – some people have it and most people don't. Heather Is it really a white paper? So what happens?
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Customer] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] 15 Ways B2B Marketers Can Be Using Twitter
    Here are 15 specific ways B2B marketers can be using Twitter: Participate : Twitters allows your business to participate in conversations with prospects, customers, other businesses, and users in the B2B space. Your business can interact in one of three ways : one-to-one, one-to-many, or many-to-many. Promote : Twitter is a great (and free!)
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Customer] Marketing Made Simple TV premiers this Thursday at noon
    This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. Mac McConnell of BlueBird Strategies  - B2B demand generation expert. Check them out.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Customer] How Do You Make Time For All This Content?
    If a particular type of content isn’t going to play a key role in helping you get closer to your business goals (such as helping customers move through the buying process), chances are, you don’t need it. Ah yes, the realism of taking marketing theory and turning it into practice (execution is the tricky part!). Every week?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 29, 2012
    [Customer] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
    The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Leadership was reticent. In industries like automotive, chemical manufacturing or medical devices.
  • AD YOUR COMMENT HERE  |  TUESDAY, APRIL 10, 2012
    [Customer] The Four Stages of Community, and How They Relate to Your Community Management Goals
    Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Now is the time to start laying more of a foundation for the space. Related articles.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 10, 2012
    [Customer] Marketing Made Simple TV to Premier at Noon ET today
    is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Please also check out the new  SCORE Demand Generation Program  from Find New Customers. Marketing Made Simple  - Smart but Simple Ideas to Improve Business. It will post weekly shows featuring top sales and marketing experts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Customer] 2010 Will Bring New Features to Demand Generation Systems
    It’s possible that some solutions will be based on automated customer service agents already used for other interactions. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. 2009 was a year of tremendous growth for demand generation systems (a.k.a.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Customer] How to Build Better Buyer Personas to Drive Killer Content
    Who are your ideal customers and prospects? Personas are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. Well, inbound marketing forces you to give up that approach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Customer] Drive Leads, Qualify, Nurture with Personality Tests
    Relevance is key to winning the attention of prospects and customers. The by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. SnapApp data.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Customer] SEO is for Suckers
    When done effectively and mapped to how your customers buy, this can become your greatest lead source for most B2B companies. But remember, it’s not about creating content for the GoogleBots, but rather it’s about creating content that will help educate your prospects and/or customers and move them along in their buying processes.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 12, 2010
    [Customer] Savvy Week in Review - March 12
    He also links to a fantastic chart from CMO.com that looks at which social media channels are best for customer communication, brand exposure, traffic to your website and SEO. From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Customer] Mad Marketing TV – Actionable Marketing for a Mad World
    The host of Mad Marketing TV is Jeff Ogden , President of the B2B demand generation and global marketing  firm, Find New Customers. Mad Marketing TV is sponsored by Act-On Software with Jeff Ogden of Find New Customers as Host. This summary of Mad Marketing TV was created for the press. Jeff Ogden. What is Mad Marketing TV?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Customer] How Sales Can Better Align with Marketing and Support
    Sales can also access audio recordings of the calls to hear first hand customer complaints and be able to formulate a plan to repair the relationship. When your car needs an alignment, you know it. The tires are wandering, the steering wheel is vibrating, and other telltale signs that indicate something needs to be tweaked are appearing.
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [Customer] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    Innovative programs differentiate your brand, provide unparalleled value to your audiences, and pull customers to you vs. push more messages at them (that many times serve only to push them further away). Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Customer] How to Find Relevant Subreddits for Your Business
    Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest 6 Tips to Grow Your Instagram Audience Quickly. There are dozens of ways  to benefit from reddit. For example, some of the simply fail to understand the nature of subreddits. However, since … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 6, 2015
    [Customer] 5 Simple Steps for Creating Mobile Optimized Emails
    Also, check out our full menu of Facilitated Discussions that are available at no cost to Oracle Marketing Cloud Customers. Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus , over 50% of email opens are on mobile devices ? Identify what you want to say.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Customer] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    The second key theme was that of ‘understanding’ …better understanding your customers and better understanding your business metrics. On the topic of better understanding your customers, the legendary Earvin “Magic” Johnson gave a captivating keynote talking about lessons learned from his career on the court and in the boardroom.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Customer] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. I can collect as much information as possible.”. But it’s a perfect example.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 11, 2013
    [Customer] Digital Is Changing Marketing And Changing Business
    Above all, we have to be trusted guides for our clients in making the same transition we’re making.   We have to find and motivate the best digital talent, people who can inspire clients and help them use all the new channels to reach their customers. It was one of the most amazing professional experiences of my career.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Customer] Why Your Company Blog is Striking Out
    Blogging is one of the most popular ways to connect with existing and prospective customers. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] The Secret Sauce to Marketing Success is Sitting On Your Desk
    Do customers really care one way or another? It’s assumed that a real business run by real people will have a phone number for customers to make contact with. Customers do care if you have a phone number. In 2012, US businesses spent $68 billion of local advertising just to generate phone calls. Just to generate phone calls.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Customer] More Than A Thousand Words: The Power of Visual Storytelling
    Here in the 21st century, there is a  battle for customer attention  and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. Images play an increasingly important role in today’s content marketing approach. Information Overload. The Power Of Visual Storytelling.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 4, 2013
    [Customer] Ifbyphone’s New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save
    Built specifically for DRTV marketers – not IT – Ifbyphone’s PCI-compliant IVR can be rolled out with the custom scripts and functionality you need faster than any other IVR solution. IVRs Backed by World-Class Customer Support. And part of the reason is that we back our technology with world-class customer support.
  • SALES CHALLENGER  |  TUESDAY, JULY 19, 2011
    [Customer] Purchasing Consultants: Friend or Foe?
    Throughout the year the Council’s research team talks to hundreds of senior sales executives to discuss key challenges they’re facing.  In recent months, there has been a marked increase in conversations that revolve around the complexity of working with third-party purchasing consultants hired by customers.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 9, 2011
    [Customer] Why Your Marketing Needs Inbound Marketing in 2012
    Closer to customers. Plenty of companies do marketing. But not many make a real return in investment on it. The fact is that carrying on with the same old way of doing things will only yield the same results. So why not consider something different? Here’s why your marketing needs inbound marketing in 2012: Broader reach.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 5, 2011
    [Customer] How to Improve Your Marketing in 31 Days
    Look at other options for reaching your potential customers. How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads ? Every business wants to make their marketing work harder for them. Ask yourself what your value proposition is.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Customer] How to Develop Blog Content: Look for Questions that Need Answers
    To learn the questions your prospective customers are asking, look for these “how to” questions in your Google Analytics keyword report. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” One, it’s super easy.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. Take a look. Any surprises?
  • CK'S B2B BLOG  |  TUESDAY, SEPTEMBER 14, 2010
    [Customer] B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
    Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers while establishing a dynamic new communications channel with their professional audiences. For B2Bs, however, building relationships and maintaining customer relationships (i.e.,
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] How does your team get digital marketing training?
    In that way, it is a better kind of training because you don’t have the problem of applying the learning to your business–it is already customized to you. We are committed to customizing what we do to fit client needs, so any advice you can offer would be much appreciated. Photo credit: Wikipedia.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Customer] Grab Blog Readers’ Attention with Animated Videos
    recommend it, and I’m not an affiliate of them… just a happy customer. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] 11 Ways to Make Your Content Appealing to International Audiences
    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Cranberry sauce = ?a
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Customer] The 3 biggest social media events of 2014 and what they taught us
    However, if you can piggyback on an existing social custom – such as taking a selfie – then you can make things fun for your audience whilst still getting your brand out there. Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. The ALS Ice Bucket Challenge. FIFA World Cup.
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Customer] The Rise Of Emoji Marketing
    The abundance of information is making the battle for customer attention even greater. The brands that win are the ones that will deliver amazingly simple customer experiences. For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Customer] Good Reads for B2B Sales - Cold Calling Revisited
    Customers need strong business justified solutions, he exclaims. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Customer] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    More traffic, visitors, and customers? If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 3) Ad Impressions. We blog to generate customers. In life, many people believe that more = better. Yep, that''s better. More time in your day to do the things you love?
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