HUBSPOT | FRIDAY, JANUARY 11, 2013
[Customer] The Marketer's Guide to Pinterest SEO
If you’re an interior designer, replace “For the Home” with “Modern Kitchens” or “Children’s Bedrooms” so that potential search terms align more closely with what end users might be looking for and increase the likelihood of standing out from the massive clutter of default --or just plain unoriginal -- board names. 5) Speak Your Customers' Language.
HUBSPOT | THURSDAY, AUGUST 22, 2013
[Customer] The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
Customers, fans, and followers alike are seeking connections, and the way to help connect your company with your prospects and leads is by being generous. Dharmesh’s discussion of the Inbound Experience forced all of us to consider reimagining the complete customer experience to not only be more human, but also more awesome.
MANHATTAN MARKETING MAVEN | MONDAY, MARCH 26, 2012
[Customer] 3 UXD Factors Changing Strategic Planning
UXD is changing how brands approach strategic planning and how they develop customer insights. Every customer takes a journey to identify and interact with your brand. Develop plenty of visual cues to orient and direct prospects and customers. Think of the customer journey like driving the interstate highway system.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 4, 2010
[Customer] The Upside of Marketing in a Down Economy by Christopher Ryan
We want to quickly get back to the good times where jobs, prospects and customers were plentiful. But reality being the inconvenient thing that it is, we are forced to deal with an ongoing anemic economy that affects how we sell and how customers buy. Customers are treated better because they are more necessary to our survival.
CRIMSON MARKETING | TUESDAY, JUNE 25, 2013
[Customer] 3 Ways to Gain In-Depth Market Research Insights
Your job is to find out as much as you can about your customers, and then figure out what to do with those insights. The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. A lot of researchers rely on driving the costs of research down, to get as many data points as they can – cheaply.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Customer] Why We Shouldn't Stop Innovating on Email
From customized movie recommendations to tailored Google search, today''s buyers have grown accustomed to media that adapts around their behavior. Integrating your marketing channels with a single contact database can help you get that 360-degree-view of a prospect, lead, or customer. HubSpot customers, we just built this in for you ).
BIZNOLOGY | FRIDAY, SEPTEMBER 26, 2014
[Customer] Don’t chase the buzz: why clickbait titles hurt your business.
Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media. We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. However, there’s much more to it. Reputation.
YOUR SALES MANAGEMENT GURU | WEDNESDAY, MAY 30, 2012
[Customer] Sales Leadership: Compensation and Summer Fun
Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
VERTICAL RESPONSE | TUESDAY, APRIL 29, 2014
[Customer] Need Content? Tap into the Crowd!
You probably learn a great deal from interacting with your clients or customers. from your current customers), is an excellent way to tap into the collective knowledge of your customer base and create content at the same time. This is why crowdsourcing, (getting quotes, information, ideas, etc. Testimonials. Case studies. Enjoy.
MODERN B2B MARKETING | THURSDAY, MARCH 22, 2012
[Customer] How to Build a Better Inbound Marketing Machine – A Blueprint for Success
We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy. by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. View more presentations from Marketo.
SOCIAL MEDIA B2B | WEDNESDAY, DECEMBER 12, 2012
[Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[Customer] B2B Retargeting – Benefits and Pitfalls
Target your competitors’ prospects and customers. In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. The gist of that article was targeting individuals who are already part of your database. Have either posted or read social media content related to accounting software. Chris.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Customer] Everything You Need to Measure Twitter Marketing ROI
This means tracking the path of a user clicking a link in a tweet, to visiting a page on your website, to filling out a landing page to become a lead, and, ultimately, to converting into a customer. To bring in new customers? Expanded reach results in more leads and customers. Set Up Tracking Tokens for Different Sources.
MARKETING ACTION | FRIDAY, MAY 10, 2013
[Customer] Five Ways CRM + Marketing Automation = Sales
When CRM and marketing automation are integrated, sales gets a seat at the table to view the strategic customer information that can make all the difference when the sales rep is trying to close a sale. Marketing automation isn’t just for marketers anymore. Here are the top five ways sales can use marketing automation to its advantage: 1.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 4, 2010
[Customer] Releasing Every Fortnight
Providing all these conditions have been met, the story will be demonstrated to the company at the Sprint Review on the second Friday of the two-week Sprint and released to customers the following Tuesday. That said, we do make use of a beta flag (set by the provisioning team) to preview new features with customers or internally.
SALES CHALLENGER | SUNDAY, FEBRUARY 2, 2014
[Customer] Managing Channel Conflict: Get Reps to Play Nice
At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
WEBBIQUITY | MONDAY, APRIL 11, 2011
[Customer] The Social Media Monitoring Metric We Need, But Can’t Get
Modifying that just a bit to fit here, karma is the total effect of a company’s actions (and those of its customers and other industry influencers) and conduct in social media, which will play a major role in determining the organization’s destiny. But there’s one critical metric that remains elusive to measure.
MANHATTAN MARKETING MAVEN | WEDNESDAY, AUGUST 11, 2010
[Customer] 10 E-Mail Commandments
Train your customers to expect certain messages at certain times (Tuesday = Bargain day). Segment and Target Customers. Make each segment a different offer or relate the offer to something you know about the behavior of customers in that segment. Start with the end. Create a distinctive look or feel. Send Less Better. 6.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 27, 2014
[Customer] Tips on Getting the C-Suite Involved in Blogging
The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the customer and what’s really on their mind. The key with blogging is giving people valuable info that can help them do their job.
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Customer] Which Social Network Should You Advertise On?
Girl Scouts had developed a new mobile app that helped customers better find where products were sold, which, in effect, will drive sales. They used hangout to connect dealers with potential customers, so they were able to nurture them through the sales funnel at the first point of contact. Success! billion registered users.
JUNTA 42 | MONDAY, MAY 14, 2012
[Customer] An Essential Resource for Building and Managing an Online Community [NEW BOOK]
Michael lays out all the details for the type of community that fits your business objectives and matches that with the personality of your target customer. Two events have opened my eyes to the idea that online communities can take your content marketing and put it on steroids. Second, I had a discussion with Michael Silverman. Software?
VIDYARD | THURSDAY, JUNE 25, 2015
[Customer] Why Video and Visual Marketing is Everyone’s New Best Friend
Written case studies are great, but nothing’s as powerful as a video showing the face and voice of a customer testifying to your value. Instead of following along with a manual, your new customer can see a real person from your company offering help and support. Okay, you might be too polite to say it but you’d probably be thinking it.
READYPULSE | MONDAY, JUNE 17, 2013
[Customer] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
Connect the social ids with Email to enable matching with your customer data to find out which customers are socially engaging. Here is an example Instagram Promotion by one of our customers. 1. ReadyPulse allows you to customize the web page URL you want your participants to visit after joining the Instagram promotion.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 20, 2011
[Customer] Argyle Social Helps to Track Social Media Results
The identifiers can also include custom parameters for other Web analytics packages. Argyle launched its product at the end of last year and is nearing 100 customers. Argyle’s particular focus is making social media measurable. It does this in two ways: - embedding trackable URLs in social messages.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 26, 2014
[Customer] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
Let’s face it, in an ideal world we’d all want our customers to love us! Brand advocates are more than loyal customers. Don’t forget to ask your sales staff in the field who are calling on contractors, as well as your customer service department. Why are brand advocates important? That to me is the ultimate.
B2B MARKETING INSIDER | MONDAY, OCTOBER 6, 2014
[Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
Make the customer the hero. Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 20, 2011
[Customer] Balancing the Demand Equation
" Then he builds on those changes to present a framework for marketing that you can use to support your efforts to build the kind of relationships with buyers that helps them to become customers — and keep up the pace required over the longer term of a complex buying process. highly reccommend that you go get your own copy. Seriously.
CLIENT BRIDGE | THURSDAY, FEBRUARY 2, 2012
[Customer] Using Social Media for Instant Feedback
Social media networks typically include current customers, prospects, target customers, and industry influencers. Offer customer support and feedback, regardless of whether they contacted you. Social media gives inbound marketers quick feedback that can be turned around to further business objectives. View Original Article
CLIENT BRIDGE | TUESDAY, NOVEMBER 8, 2011
[Customer] Marketing with Video
Video is an excellent way to connect with customers on a deep level, whether audio or visual. Ask customers to visit your site, sign up for an email list or share the video. Address Objections If there are public objections to your product or services, responding with a video can be a good way to connect with upset customers.
CLIENT BRIDGE | THURSDAY, MARCH 31, 2011
[Customer] Marketing Red Flags
Customers are confused by inconsistent messages and visual imagery. You don't know how to connect with customers." You have to match or exceed your competitors in customer appeal to stay in business. From Entrepreneur.com, indications that you should retool your company's marketing efforts. Nothing matches."
CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
[Customer] Salesperson Time Investment
That's especially remarkable, given claims from technology vendors that their solutions will allow salespeople to spend more time with customers. This likely reflects the fact that customers would rather spend more time researching online than with a salesperson. How do most salespeople invest their time? View Original Article
SMASHMOUTH MARKETING | THURSDAY, FEBRUARY 17, 2011
[Customer] Demand Gen Freestyle Takeaways from Focus.com
If our potential customers are not in the center of that program, we have no hope at all at filling our funnels (or clouds). Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. It was a great discussion. Let's get beyond just talking about improving our demand gen efforts, and just get started.
INBOUND SALES NETWORK | TUESDAY, OCTOBER 11, 2011
[Customer] How Business-to-Business Lead Generation Best Practices Have Changed
By understanding your prospects needs and preferences, you will be able to develop campaigns that not only speak more specifically to your customer but also deliver greater return on investment for your lead generation dollar. Your customers are clamoring for it, and your competitors are dishing it out as fast as they can.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 12, 2013
[Customer] Managing A Sales Manager
Customer Relationships __. Managing a Sales Manager . As a result of our one of my readers sending me an email comment regarding his personal situation, I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com. . Acumen Management Group . Sales Metrics.
FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
[Customer] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
BM: The persona development process that I employ brings all of those in the company who have experience with the customer together in a room. This may include marketing people, sales people, and customer service people. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
ENGAGE | THURSDAY, NOVEMBER 20, 2014
[Customer] What Is Content Strategy, Really?
We love to hear problems like…. “We have terrible retention among policyholders in the first six months of their customer life cycle.”. “We need to drive more customers to our brick-and-mortar locations.”. “We spun off from our parent company and no one understands what we do now.”. She needed help with content strategy. Got it.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Customer] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
Read this post to learn how to set up custom tabs for your Facebook Page. Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? So how about we all take a few minutes to give our Facebook Pages a little facelift? Voila!
CRIMSON MARKETING | WEDNESDAY, JULY 10, 2013
[Customer] The Move Towards Cross-Channel Marketing
“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” . Brands and buyers have a special way of interacting with each other. The times have changed and buyers expect a lot more than many businesses can and are willing to accommodate. ” . Marketing Tech ). .
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Customer] Nine Expert Guides to Local SEO
Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
FEARLESS COMPETITOR | MONDAY, DECEMBER 12, 2011
[Customer] How Strong is my Personal Brand?
I’ve worked hard for years to build my personal and Fearless Competitor brand too since I am the Founder and President of Find New Customers. But one always wonders how well one is doing. You think you must be good, but you have no proof. Fortunately, the folks over at Reach Branding offer an online tool to measure your personal brand.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 23, 2013
[Customer] The Amazingness of Marketing Automation
It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. by Jason Miller The future of marketing is sitting at our doorstep. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.
HUBSPOT | THURSDAY, JULY 28, 2011
[Customer] Why 100 Marketers Are Better Than 1
There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), Another approach in building your army of 100 marketers is to encourage existing (and past) customers to refer new ones. But no more!
WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
[Customer] 8 (of the) Best Web Analytics Guides of 2010
cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
FEARLESS COMPETITOR | THURSDAY, JUNE 14, 2012
[Customer] What the Heck is Marketing Made Simple TV?
Jeff Ogden of Find New Customers is the show creator and host. A new Made Simple TV show publishes every Thursday at noon ET/9am PT here, at Marketing Made Simple TV , and at several other sites. Marketing Made Simple TV is a weekly online TV show introducing B2B leaders to some of the smartest and savviest marketers on Earth today.
FEARLESS COMPETITOR | THURSDAY, MARCH 25, 2010
[Customer] The Giant Who Was More than a Match
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. Marketing is about great story-telling, so pull up a chair and listen. Jack asked.
FEARLESS COMPETITOR | MONDAY, MAY 27, 2013
[Customer] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
B2B LEAD GENERATION BLOG | MONDAY, APRIL 8, 2013
[Customer] Direct Marketing: 6 steps to drive more through sales pipeline
Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, OCTOBER 24, 2013
[Customer] [Video] Dealing With Fear When You're Selling
Then, when I did, I worried about doing it the next month. I was afraid of losing customers or worse yet, losing opportunities to competitors. If you''re selling, you''re most likely experiencing fear. I say that, because I''ve dealt with it my entire professional career. I''ve worried about meeting my quota. It just making things worse.
HUBSPOT | MONDAY, DECEMBER 30, 2013
[Customer] Why the Digital CMO Is Already Obsolete
We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
SAVVY B2B MARKETING | MONDAY, NOVEMBER 21, 2011
[Customer] What Sales and Marketing Departments Can Learn from N’Sync
The separation between marketing and sales has been ongoing for years, but with the always-changing marketing practices, this department needs sales to help with customer relationships more than ever. It is important that once potential customers are lured in by this “uniqueness,” sales can continue this vision.
AVITAGE | THURSDAY, OCTOBER 31, 2013
[Customer] How to execute content marketing
Include your go-to-customer (sales) strategy, plans and metrics. What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? Want some help? No problem.
AVITAGE | THURSDAY, MARCH 28, 2013
[Customer] IDG On Connecting the Dots Between Content and Sales
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.
PAUL GILLIN | THURSDAY, JULY 29, 2010
[Customer] Content Curation on Steroids
It has some early test customers, but none can be identified just yet. I’ll describe generally what one of them is doing, though. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. world. This task has never been easy to automate. Shhhhh!
SAVVY B2B MARKETING | MONDAY, AUGUST 2, 2010
[Customer] How Remarkable Does Your B2B Content Need to Be?
Check out this great post from Rahel Baillie with four suggestions on how marketers can better match content to customer needs. I have been thinking a lot about the concept of "remarkable" content lately. What is it and how can I more consistently deliver this (and help others do the same)? or daily emails Greg Laurie).
PHOENIX RISING | SUNDAY, AUGUST 23, 2009
[Customer] The Ghost and Our Integrity
Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. Well, Gee - if they don't have the time to share their thoughts and ideas with their customers/audience - then what does that say about their customer commitment? Remember?
SMALL MANUFACTURER BLOG | TUESDAY, JANUARY 4, 2011
[Customer] Innovation Comes in Small Packages
“Our customers won’t pay the extra cost. Seeing the individually wrapped chicken breasts reminded me that small changes can often have big impact — on your company, your customers, and your industry. Yet “innovation can also be small and still have great impact. Woo hoo! Someone “got it..
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
MARKETING ACTION | FRIDAY, APRIL 5, 2013
[Customer] So…What’s the Relevance of the Marketo IPO?
Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
WINDMILL NETWORKING | MONDAY, NOVEMBER 14, 2011
[Customer] Is It SEO or Is It Social Media?
There is no technical way to optimize your socializing with present and potential customers, so the approach taken by an SEO agency and a social media agency towards social is going to be fundamentally different. There is a popular term in social media circles that “ social is the new SEO.” Thanks!
CRIMSON MARKETING | TUESDAY, APRIL 21, 2015
[Customer] How Big Data and Marketing Analytics Help Sales
That ubiquitous box on Amazon informing you that “customers who bought this item also purchased…” is something we already take for granted. The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. Marketing analytics is the answer. Try googling the words “Big Data.”
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 30, 2013
[Customer] 9 Reasons QR Codes are Bad for Your Brand
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Written with Arnaud Saint-Paul, CEO of smartsy.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 27, 2012
[Customer] A+ for Effective Marketing Content, Not Just Effort
Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” vs. “Marketers are using social media strategies to target customers.” It’s not just that Content Is King. Content also requires a so-called “Queen” (e.g., Really. When in doubt, leave it out. Back to the basics.
CLIENT BRIDGE | THURSDAY, JANUARY 31, 2013
[Customer] Online Marketing Trends for 2013
More budgets will be allocated to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing. Typically, acquiring new customers is more expensive than retaining existing ones. Online marketing in 2012 was dominated by mobile, big brands and Google updates.
INSIGHTIQ BLOG | THURSDAY, OCTOBER 27, 2011
[Customer] The Case for End to End Enterprise Analytics
Let's make the case for a CAO building an End to End Analytics platform for a B2B internet company. 1. The company has hundreds of customers but each customer has millions of transactions. There has been a lot of chatter in the analytics circles about the need for a Chief Analytics Officer (CAO).
HUBSPOT | TUESDAY, MAY 19, 2015
[Customer] How to Create a Social Media Crisis Management Plan [Free Template]
These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. Social media community managers and public relations professionals have to deal with little problems every single day. and who should you even reach out to?
MODERN B2B MARKETING | MONDAY, FEBRUARY 4, 2013
[Customer] How to Create an Amazing Content Resource Center
As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. KISSMetrics is a customer web analytics solution. And nobody wants that for their beloved content, right?). SEOmoz.
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Customer] Are You Trying Too Hard or Annoying Your Prospects?
Most sites I looked at did not have customer reviews as an option. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. In life there are many fine lines. Set Expectations. And catalogs arrive weekly. could have said “No.
MODERN B2B MARKETING | THURSDAY, AUGUST 15, 2013
[Customer] What Three Adjectives Describe Your Brand? Here’s How to Find Out
The hope for every marketer is that a customer will come away with a feeling or experience when they purchase your product. Because a customer’s impression or feeling towards a product is what will get them coming back again and again. Author: Phillip Chen I was asked by a date what three words my friends would use to describe me.
MODERN B2B MARKETING | MONDAY, AUGUST 18, 2014
[Customer] The Essential 8: Marketing Reports You Need
This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. 7) Opportunity Influence. Today, it’s expected that marketing will “touch” a prospect multiple times before he or she becomes a customer. Where are we exhausting our lists? 3.
FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
[Customer] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
“Look at your existing customers, and identify the key decision-makers and influencers, he says. Rick Volz. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture to determine the best way to approach lead generation. Be where your prospects are. Test and measure. Digg this!
HUBSPOT | TUESDAY, MAY 22, 2012
[Customer] Why Purchasing Email Lists Is Always a Bad Idea
Using ESPs that don't require their customers to use opt-in email lists suffer poor deliverability if they're using a shared IP address. In other words, one customer's ill-gotten email list can poison the deliverability of the other customers on that shared IP address. You need people to email , and you need them quickly.
HUBSPOT | FRIDAY, JANUARY 3, 2014
[Customer] The Anatomy of a 5-Star Twitter Profile
You can also customize your background image. Regardless of what route you end up taking, make sure that it looks professional and coordinates with the rest of your brand’s colors. 5) Custom Text and Link Color. To customize your link color, go to “Settings” and then “Design.” There was a lot to do!
SAZBEAN | SATURDAY, FEBRUARY 15, 2014
[Customer] Internet Marketing Strategy Articles for the Week of February 10, 2014
Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
B2B LEAD BLOG | MONDAY, APRIL 15, 2013
[Customer] $3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management
would guess the real count was triple that – or 10% of the marketers in that room, fronting a combined investment by the industry of north of $30 million dollars – and these folks have no control or insight into the very best customers of their businesses – and neither do the business owners. million.
ACHIEVE MARKET LEADERSHIP | THURSDAY, DECEMBER 6, 2012
[Customer] B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
A recent survey around B2B content marketing shows that while engaging customers is still the top objective; thought leadership, educating the market and SEO are gaining ground. We’re curious, is content curation part of your content marketing strategy? Read the full article here . Other Interesting Topics
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 5, 2012
[Customer] Sunday Learning | Why SOPA/PIPA is a bad idea
This is our tradition on the blog belonging to the B2B demand generation and global marketing company, Find New Customers. Sundays are for learning. In less than 20 minutes, you can learn something new. This one discussed the bills in Congress recently and though SOPA/PIPA is dead for now, it’s good to understand the root issue.
MODERN B2B MARKETING | FRIDAY, DECEMBER 27, 2013
[Customer] Small team? Think Big! 5 Strategies for Small Businesses
Engage your customers in conversations, rather than simply spraying the market indiscriminately with your message. Once you’ve got tools and the skills to use them, you can rely on your customer engagement data for insights that drive the decision-making process. How do you compete? INNOVATION : Big budgets can stifle creativity.
BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
[Customer] 2012 Social Media Business Trends
2012 will be characterized by a far greater number of brands embracing purpose as a strategy to be meaningful to their media savvy and connected customer communities. for customer service? In addition, growth of the social space will raise the importance of dialog between customer service groups and social media teams. Peter H.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 1, 2011
[Customer] Don’t Take “Selling” Out of Content Marketing
These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 2, 2014
[Customer] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. The biggest provider of customer relationship management service is Salesforce , and its slogan is “No software.” adults own a smartphone.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 30, 2014
[Customer] Standing out in a world of information density
We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles. We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles.
B2B MARKETING INSIDER | THURSDAY, JULY 28, 2011
[Customer] Marketing Tools and Technology – How Does A Marketer Decide?
Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. The key takeaways from these 5 experts highlighted below: have a solid process , clear goals , a culture of testing and innovation and listen to customer needs. . What do we outsource?
EMAGINE B2B BLOG | TUESDAY, OCTOBER 22, 2013
[Customer] Contextual Search: What it means to SEO
Don’t ignore your user data and customer questions, either. Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords. As such, SEO needs to shift. Your focus should be on better content rather than more content. Don’t just focus on Google.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 14, 2014
[Customer] Key Takeaways from MarketingProfs’ #ContentBootCamp
Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Timely.
LEAD VIEWS | TUESDAY, MAY 18, 2010
[Customer] From Operational CRM to Social CRM
Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes. The traditional customer relationship management product’s key value proposition has been improving sales operations in terms of data access & tracking. Customer Analytics.
BIZNOLOGY | TUESDAY, APRIL 8, 2014
[Customer] How to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 15, 2011
[Customer] Flexibility is Key | Guest Post by Jeremy Sacco of BuyerZone
The more detail you get, the more you should prepare a customized call or email. Knowing if a certain prospects skew early or late can help you customize your pitches and offers. How do you customize your sales tactics for different lead sources? Find out more at [link]. Thanks Jeremy. Level of detail. How far can you go?
BLOG MY CALLS | TUESDAY, JULY 23, 2013
[Customer] ''But My Clients Just Don't Care About Call Tracking," says Shortsighted Agency
In the vast majority of the agency relationships we have at LogMyCalls, when the agency simply starts including a call tracking number with whatever package the customer buys, the customer IMMEDIATELY starts to value the data. 2) They were concerned about confusing clients with different phone numbers. They are obsessed with it.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 14, 2009
[Customer] Why Storytelling is Critical for Business
Kathy Hansen of A Storied Career has compiled her interviews with 40 storytelling practitioners (me included) into a topical eBook that's a must read for businesses trying to raise their level of personalization and develop relevant dialogues with customers, prospects and employees. Storytelling is in our genes."
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 6, 2011
[Customer] The NOW Revolution: Helps Make Your Business Smarter
Travel the Humanization Highway and respond effectively to customer inquiries. Business has changed. Are you keeping up with the best practices to keep you ahead of the curve? study by IBM stressed that we will see more changes that will impact our businesses in the next 5 years than in the last 50! Hire and empower a new type of employee.
LOOPFUSE | FRIDAY, DECEMBER 30, 2011
[Customer] Not another year end list
Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners. The year 2012 is right around the corner and we see big things ahead.
B2B LEAD BLOG | THURSDAY, MARCH 21, 2013
[Customer] Data Strategy For Demand Generation – Sirius Decisions Webinar
Ross brings over 15 years of b-to-b marketing experience with focus spanning marketing measurement, demonstrating ROI, data management, process development, marketing technology, customer marketing and sales enablement. Learn How to Align Your Data Strat egy with Lead Generation Priorities. Best practice trends for approaching contact data.
FEARLESS COMPETITOR | TUESDAY, JUNE 26, 2012
[Customer] Effectiveness and Difficulty of Marketing Channels
Talk to Find New Customers if you have questions about your company strategies. Effectiveness and Difficulty of Marketing Channels. This chart of the week by MarketingSherpa shares some interesting data on marketing channels. It explores the effectiveness of channel and difficulties with various approach for sales lead generation. Marketin
CHRIS KOCH | MONDAY, JUNE 18, 2012
[Customer] Is ghost writing in social media right or wrong?
As I interview SMEs around SAP and external influencers like analysts and customers, I want to be able to share the raw ideas in their earliest stages so that I can inform people and get their feedback. You can read the entire post here. It introduces me to the community and explains what I’m planning to do. Related articles.
HUBSPOT | MONDAY, JULY 1, 2013
[Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Customer] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
All because of a little keyword data, search engine optimization, and Pinterest strategy, now you have lots of leads and customers -- I''d say that''s pretty cool. Bing is in a really sweet place right now. It''s one of the only search engines that still provides keyword search data -- which is huge news in and of itself. Freaking.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Customer] 6 Ways Social Media Marketing Is Changing (For the Better)
Responding to a question in social media recently not only led Kissmetrics founder Hiten Shah to land a deal for his company; it also landed him some great praise on the customer’s blog. But there’s one big problem inherent to that separation: a fragmented customer experience. We’ve been at this social game for a while now, you and me.
WEBBIQUITY | TUESDAY, OCTOBER 7, 2014
[Customer] 5 Fast Hacks To Increase Your Twitter Click Through Rate
Create Custom URLs. Online graphic creators like Canva can help you make high-quality, customized Twitter graphics in mere minutes. Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Image credit: Flexspan. So you can turn “bit.ly/jd59i8”
MI6 MARKETING AGENCY | WEDNESDAY, OCTOBER 13, 2010
[Customer] The Mi6 Tweekly: Week of October 4, 2010
Customer Reference Program Series: Do you agree with Malcolm @Gladwell? How do you know if your customers are on twitter? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Good advice on using Linkedin. Tuesday. Wednesday.
CONFLUENT FORMS | TUESDAY, AUGUST 5, 2014
[Customer] Website Actionable Intelligence and Goal Acquisitions
Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Custom Dashboards to Maintain Focus Data has a way of giving everyone a bit of Attention Deficit Disorder (ADD), in addition to the inkblot aspect. Rinse and repeat!