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  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Customer] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". If you''re hoping to get long-term traffic, leads, and customers out of your landing pages, you need to optimize for search engines.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Customer] Open Your Eyes To Open Source
    The underlying source code is made public and readily available for the community of developers using it to modify and customize as they see fit for that specific project. Flexibility of Customization. Content Management System (CMS) software is the key factor to support the on-going initiatives that today’s modern website requires.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Customer] How To Build Landing Pages That Convert
    Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Customer] Daddy Issues: Why You’re Having Trouble with Alignment
    Usually, sales’ Daddy is revenue, new accounts and customer satisfaction. Good sales people will understand their customers’ Daddies as a  matter of course, and will sell to them. Maybe I receive this email solicitation about once a month. It is not. If my Daddy were music or small appliances, the story might be different.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Customer] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. Facebook also recently announced Custom Audiences, which let you target ads to specific users using email address, Facebook UIDs, or phone number.  At Marketo, we’ve just begun to test these. Here’s what we’ve learned! SlideShare.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Customer] The Step-by-Step Guide for Getting Started With Co-Marketing [Free Ebook]
    In short, co-marketing allows two or more companies to work together on a project with the purpose of sharing in the reward -- whether that's leads, buzz, awareness, or new customers. We've all heard the adage, "Two heads are better than one." And within your marketing team, the power of collaboration is probably no surprise.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer] 8 tips for writing awesome headlines that people want to read
    Sometimes as marketers, we forget what our customers really want as we get so enamored with our products’ features and we start to talk about the features we like, rather than the features our customers are interested in. Remember, you’re supposed to be solving problems for your customers, not preening yourself on your clever products.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Content ROI Is a Myth
    Is your content helping to generate opportunities, pipeline, and customers? You can start to measure content at this stage of the funnel by the number of customers it creates. For me, looking at customers generated by a piece of content may be doing that piece of content a disservice. The Indicators of Content Success.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Customer] Account-Based And Content Marketing Programs Are Not Campaigns
    Research shows that retaining customers is 5-25 times less expensive than acquiring new ones. Next, use " look-alike modeling " to determine which of your prospect accounts are most likely to become new customers. 2. Content marketing is nothing more than answering your customers most important questions. BrennerMichael
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 5, 2014
    [Customer] On Amy Adams, or, Why You Must Post Blogs You Hate
    And as we all know, to succeed in business, you need to attract all potential customers, not leaving out anyone. It means that person has an ability to speak to a sector of your potential customers that you can’t speak to – just the way that Amy Adams speaks to me. Half of us love her. count myself in this group, by the way.
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer] Using Digital Influence to Enhance the In-Store Experience
    would encourage all retail business owners/decision makers to read the Deloitte report and think about how you can enhance the in-store digital experience for your own customers. We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 24, 2014
    [Customer] Mi6 Marketing Wrap Up #18
    Social media/networks are my primary way to discover new people that I can learn from, that are potential partners and customers. Mining and manufacturing are very late adopters due to regulatory issues and, from their point of view, who their customers are and how those relationships are developed. The answer? The lesson?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Customer] How to Go Out on a Vine for Social Media
    Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” million.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 19, 2016
    [Customer] Publish or Perish and What It Means For CMOs
    Now, more digitally savvy consumers and customers have changed their modes of communication and decision-making. How well do their solutions support our customer focus? 3. A staggering 93% of CMOs believe they need to become publishers. Why do you think that is? BR: Marketing was traditionally by nature an inefficient practice.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Customer] How to Suck at B2B Social Media and More Thoughts on Engagement
    Channel Shift: Measuring B2B Efforts to Shift Customers Online. How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Is your focused Facebook campaign falling flat? Never fear.
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Customer] Listen Up Marketers: We Need Our Own Operating System
    An example of a point solution would be web chat software for customer support. Customer Support: Run through systems like Zendesk, Desk.com / Salesforce, Oracle. Customer Success: A relatively new function with new OSs including Gainsight, Totango, ClientSuccess, and Preact. The One Department Without an Operating System.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Customer] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    Knowing these metrics makes investing in marketing far more palatable for a CFO. I can see how marketing drives leads and produces customers. I can connect the dots and see that the marketing team really is driving value. We then compare that to the LTV (Lifetime Value of a customer). But it doesn’t have to be that way.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Part of this is SEO is no longer a stand-alone, ‘bolt on’ piece of a marketing strategy, but rather a guiding principle in an online strategy that combines outreach, content, design, and fundamentally fulfilling customer needs and desires. That’s how they reach their customers. Our Experts. Follow him on Twitter. The Questions.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Customer] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And marketing automation ensures the permission is collected, managed, and used with the customer in mind. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Here''s why.
  • DISCOVERORG  |  MONDAY, AUGUST 15, 2016
    [Customer] Peaches, Netflix, and Sales Intelligence – Try Before You Buy
    However, over the past few years, I have conducted hundreds of pilots for current and prospective customers. It wasn’t until the Customer Success Manager at the new sales enablement tool’s company forced me on a call and showed me exactly how powerful the new tool was, that I became a believer. Not that I know of. Ask questions.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Customer] The Untapped B2B Marketing Resource: Social Media Data
    No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. Because social media provides unprecedented ways to share and engage with each other on a personal level, it is also a constantly increasing source of customer data. Tapping In. Photo credit: Flickr.
  • TERMINUS  |  MONDAY, DECEMBER 21, 2015
    [Customer] Account-Based Marketing at Salesforce World Tour – Atlanta
    Using this data, you can learn your customers and their behavioral patterns to help with the Identify stage of ABM. “Every connected thing is an opportunity to interact with our customers” #SalesforceTour #Marketing #IOT pic.twitter.com/4ClKwAbhGW — Joshua Fowler (@JRFowler3) December 9, 2015. Ensuring brand relevance.
  • FATHOM  |  THURSDAY, JANUARY 15, 2015
    [Customer] Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure
    Jakob Nielsen  broke down the details and significance , stating: “This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.” M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Customer] 4 Account-Based Marketing Lessons from the Field
    The agenda highlighted customers deploying various ABM programs as well as real struggles being experienced in this new ABM world. Forrester Research states that less than 1% of leads turn into revenue generating customers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer] Digital Marketing’s Massive Measurement Lies
    Many are customers already!! Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes! Branded search.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Customer] Who Is The B2B Marketing Insider?
    What is your greatest strength?  I am very results-oriented with a strong focus on meeting customer needs and just getting it done. Customer-focus. Which word or phrase is your mantra and which word or phrase makes you squirm?  My mantra is customer focused business results. Where were you born and raised? Any country in Europe.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [Customer] A Budget for Your Marketing Strategy
    This plan commits to engaging and retaining current customers with simple tools and strategies. The goal of this marketing strategy is to attract new prospects and retain current customers with advanced tools and strategies. This is best for companies that have moderate growth goals or plan to solidify their customer base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Customer] The killer user experience: Apple Music
    Here’s why … Personalization & Customization. The site allows you to customize your preferred channels and artists and then offers personalization with entire playlists that are curated based on your picks. Personalization & Customization. A little over a year ago I treated myself to a BMW X3 on my birthday.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Customer] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    That deck includes high-level metrics on visits, leads, and customers, as well as an evaluation of each marketing channel (blog, email, social, etc.). Where possible, communicate marketing's impact in terms of real numbers -- new leads, marketing qualified leads, customers, and revenue. Did we beat anybody out? Why is this the case?
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. Never gripe about your employer, employees, partners or customers. Be a combination of the hare and the tortoise.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] Are Google Ad Extensions Right for Your Business?
    Increase your conversion rates by getting potential customers directly to your most popular pages (i.e., Minimizing work for your customers can enhance their experience and cut down the sales process. Similar to Review extensions, potential customers take this helpful information into consideration when making a purchase.
  • CLIENT BRIDGE  |  FRIDAY, DECEMBER 28, 2012
    [Customer] INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
    Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. View Original Article
  • MARKETING EDGE  |  MONDAY, JANUARY 30, 2012
    [Customer] Marketers Need Your Digital Habits, Now!
    Marketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SAZBEAN  |  THURSDAY, JANUARY 19, 2012
    [Customer] 7 Terrific Ways to Use Social Media for Instant Feedback
    When rolling out a new product or making changes to features of your existing product, it’s common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.
  • THE CONTENT FACTOR  |  MONDAY, AUGUST 1, 2011
    [Customer] Is Perfect the Enemy of Good When it Comes to Corporate Content Marketing?
    But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Everybody wants everything to be perfect, and this is especially true of corporate content. read more. Content Marketing
  • SAZBEAN  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Consumers, like businesses, are learning how to navigate social streams as they go.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [Customer] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve done the same with another statistic saying that 57% of the buying journey is complete before customers ever make their first contact with a potential supplier. As a passionate marketer who strives to transform demand generation each and every day, I tend to think that nothing can shock me. stand corrected. Alignment. Are you?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Customer] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. B2B Technology Marketing Community.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Customer] The 8 Step Guide to Making your First Local Event a Massive Success
    To Interact with Customers and Prospects. We also know that if we can run our own event, we can meet the second goal i.e. interact with customers and prospects, a lot more cost effectively and captivate their attention for a longer period of time. Customer session in the morning, which included Q&A with our CEO and co-founder.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 26, 2013
    [Customer] How to Motivate Your Sales Team as Summer Comes to an End
    We recently kicked off a referral program for reps where they are focused on networking to bring in brand new customers. Weather forecasters have been describing the last few days as fall-like, and I love it! It’s been beautiful out, and while I’m sad to see the summer days fading away, I am excited for cooler, fall days ahead.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [Customer] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    An accurate attribution model begins with understanding the customer journey and the major transition points within the funnel. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. Meet The Industries. Technology, SaaS.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2016
    [Customer] You've Spoken and We've Listened: Topliners Upgrades Released
    You now have a personal homepage that you can customize using Tiles. You now have the ability to follow people, places and tags in any custom stream. To access this feature, go to News and create or edit a custom stream. This is where you can create and manage custom streams and start following tags. You’ve spoken.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] The Resurgence of Email Marketing
    Customer acquisition through email has increased at a dramatically faster rate than acquisition through social media, despite an increase in social media marketing along the same timeline. Personalization improves clickthroughs, conversions, and customer retention. Email has gone mobile. Email is effective at keeping buyers informed.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Your Content Marketing Must Become Convenient
    One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Then I''ll play around with one of those handy online tools that enables me to customize a car and its options and know how much it costs. But too often, websites turn into promotional brochure-wear where it''s all about "me, me, me" and not about the actual customer. 22 years ago, something remarkable happened. Think about it. Cough.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Customer] 9 Principles of Mobile Web Design
    Are businesses not getting customers from mobile? To make things easier for returning customers, utilize autofill to expedite the purchasing process, and offer guest checkout to new customers who don’t want to make an account. That’s why they have a click-to-call customer service number displayed above the fold on the homepage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 9, 2014
    [Customer] Unmarketing, Unselling and the Unmistakable Scott Stratten
    Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Click here if you cannot see the video interview with Scott Stratten. Book link is an affiliate link.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Customer] The Social Business Imperative
    Because CEOs are seeing the opportunity to connect their suppliers, customers and employees using social technology. We need an effective content strategy to put the knowledge, passion and experience of our employees to work to answering our customers’ information needs. What is the value of a social business? Can you create one?
  • B2B MARKETING ONLINE  |  MONDAY, AUGUST 16, 2010
    [Customer] Mobile Internet – If not now, when?
    Your customers use their mobile devices to access and request information online. Your customers want to use their mobile devices to access content (your content) when it's convenient to them, which is hardly ever whilst they're at their desks. It would appear, that in matters of debate, I favour the alternative. politely declined.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Customer] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    Theme apps are no different from any other SnapApp, so everything you see can be customized 100% to your liking. “Ok, this is great and all but my SnapApps need to match my brand guidelines so those themes won’t work for me.” If you have a minute, we’d love to hear your thoughts on custom themes in this quick survey. . Sound familiar?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Trade Show Follow-Up: 5 tips to optimize response
    Keep them engaged, even if they’re never going to be a customer. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. They dump this list into their database.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 15, 2011
    [Customer] The five stages of social media grief—have you passed through them yet?
    Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing. Denial. This can’t be happening—not to me.” Not gonna happen in B2B.
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Customer] Why your company can’t adopt marketing automation
    The technology team insists that these four bugs must be fixed or else customers will hate it. The beta customers insist that they need the product to be launched so that they can get the support they need inside their organization to roll it out. It’s a large company, so there was a lot to discuss. This seems impossible!”
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Customer] The Psychology of Excitement: How to Better Engage Your Audience
    When a customer gets a great price, they are more likely to share it with others. good deal sparks the “ego-expressive” response, making the customer “feel responsible for the discount.”. For example, Amazon prompts customers to share their purchases on social media. How can content marketers get people more excited? How long?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 10, 2013
    [Customer] Encore: “Keys to Human Centric Leadership” – @tedcoine on Marketing Made Simple TV
    Jeff asked me about extraordinary companies, firms that “get it” when it comes to their own people, and to their customers, and (by no coincidence) to their shareholders. Buffer. Ted Coine. The real keys to leadership in the 21st century. Dear Mr./Ms. CEO – Your baby is ugly. The show is directed by Craig E.
  • PUZZLE MARKETER  |  THURSDAY, MAY 24, 2012
    [Customer] How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
    63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people. It’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Customer] Setting Content Marketing Guidelines: 5 Templates to Drive the Process
    Buyer Persona Template – Do you really know who your customers are and if you are developing the right content for them? When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Process and Constraint Drive Creativity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Twitter is not just for kids. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Customer] Savvy Week in Review - August 5
    What Your Customers Aren't Telling You by @meganauman. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Customer] Weekly Wrap Up - March 25
    Buying customer lists is a tried and true (last ditch) lead gen strategy for the marketing department. From blogging to websites to marketing strategy, there are lots of great posts this week. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! But cold calling is no fun for anybody.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Customer] The Reasons Why Social Media Will Boost Your Sales In 2012
    With new developments in social media technology, and especially with Facebook, businesses are able to receive quantifiable data regarding their customer base and the effectiveness of their marketing schemes. Instant Customer Feedback. Build Strong Relationships with Customers. Quantifiable Marketing Techniques. Marketing
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Customer] The Risky Business of Exclusive Reselling
    Steve Woods , CTO of Eloqua, in an online discussion  noted that the transparency and clarity of reseller partnerships was critical to Eloqua in meeting customer needs.   To ensure this, Eloqua requires exclusive  relationships with resellers. The Cloud Computing model changes the relationship that VARs have with vendors and customers.  .
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Your Instagram feed is primarily meant to attract existing and future customers, so it’s important to create content that pulls them in and engages them. The more compelling your story, the less it would feel to your customers that you’re just selling them something. Since 2010, Instagram has garnered more than 500 million users , 4.2
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 10, 2014
    [Customer] 4 Ways Outsourced Lead Generation is Similar to Parenting
    They have the time to do research - even social - on buyers. 4) Customized training - While parents are not necessarily “trained” to raise a child, they do see what works, and tweak their strategies until it does. I have always been a firm believer that there are two types of people in this world: those who have children and those who don’t.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 7, 2012
    [Customer] Dell Launches Social Media Training for B2B Channel Partners
    We know that smarter customers make better customers, but do more social customers make better customers? ” The first session will be May 8 at the Dell Storage Forum and will cover the following topics: What is social media and how does it affect the channel. How Dell is using social media and lessons we’ve learned.
  • LEADERSHIP  |  TUESDAY, JUNE 25, 2013
    [Customer] 10 SIMPLE B2B Content Marketing Tips for COMPLEX Solutions
    The most important takeaway in my opinion is the lesson that no matter how complex and complicated your product or service may be, there is a way to simplify it and present it to your customers in a compelling way. It will be updated daily in order to share news, views and industry insights…blah, blah, blah” Do you think your customers care?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Communicating your Brand’s Story through Marketing Automation
    Here are some tips for keeping the brand alive through marketing automation: Gain trust–make customers a part of your story. Painting your company’s picture to your customers and prospects is the key to both winning more business and retaining the business you already have. When Marketo hit 1000 customers – we all knew it. 
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Customer] 11 Tips for Effective Website Copywriting
    Searching for similar products or services on the internet can help you determine how customers might perform a search for your organization. Also, look at the content on successful competitors’ sites; never plagiarize, but view competitors through a customer’s eyes. 2. Research first. Tell a story. Keep it simple. Be accessible.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 13, 2016
    [Customer] Increase Your Open Rates with Sizzlin’ Summer Subject Lines
    Craft an exciting line that encourages customers to open the email immediately. Give your customers something to get excited about, from local fireworks to the best farmers markets around town. 4. If you wouldn’t send it to a friend or family member, you shouldn’t send it to current or potential customers either.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 26, 2013
    [Customer] 5 Steps to Setting Up A Branded Instagram
    We determined that the most interesting photos to our community would be from industry events and customer communities. To brainstorm ‘who to follow’, our team leveraged an existing ‘influencers’ list, then continued by following our employees’ personal accounts, partners, and customers’ corporate and personal accounts. We did.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Customer] Social Media Starter Kit for Real Estate Professionals
    Build customer loyalty effortlessly. Connect with followers and customers in real time. Each channel appeals to customers in a different way. If you want to engage potential customers and members of the online community, then Facebook and Google+ provide powerful forums. Social media for the real estate professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2011
    [Customer] How do I find the “voice” on my company blog?
    Obviously customers … but also suppliers, employees, people in the community, even competitors!  This is impractical for many businesses so you should probably focus on customers — yes, the people you want to sell to. I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Hang in there.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer] How a smarter website can improve your marketing effectiveness, Part II
    Finding that insight requires external research with current prospects and customers to generate a persona that goes beyond basic customer profiles. It’s time for part two of the three-part series of posts I began next month. All of which are a collaboration with long-time colleague Scott Hornstein. The Prospect to Product Connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Customer] My most important lesson in business almost killed my blog
    At one point, my company got into a very difficult quality claim with my customer. Losing the hippie heart At one point, my company got into a very difficult quality claim with my customer. I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. Long curly hair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Customer] Is it time to surrender to Facebook?
    As marketers, we need to be where our customers are and that means Facebook. also remember a friend telling me last year about building a $50,000 eCommerce application for a customer that became obsolete the day before it was supposed to go live because Facebook changed the underlying technical requirements. What do you think?
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Customer] Does Marketing Increase Revenue?
    Ask Your Customers. Instead, just survey your customers every so often to see whether your marketing decisions have impacted their decisions to make a purchase. If you want to know whether your content makes an impact with customers, just ask them. 2. These customer behaviors are most likely to influence purchases: Engagement.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] The Buck Starts Here – Measuring the ROI of Content Marketing through Social Media
    One way to do this is to apply what Tony Grass of E-Market Intelligence calls customer centric e-marketing.  It’s a closed loop approach that seeks to target the most promising customer segments and optimize Web and content campaigns to draw qualified leads, win business and earn ROI.  This also applies to the world of measurement.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Customer] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. This applies to everything from how you handle customer service to how easy it is to sign up for your emails. The bad part? Audience. Facebook.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Customer] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    This information can be used along with current email marketing lists, CRM databases, customer buyer history or other variables to reveal a number of fascinating and actionable insights into user trends and behavior. Data driven marketing is the future of digital marketing. What is Big Data? How is Big Data Used in Marketing?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Customer] Four Things Marketing Can Say “Yes” About in 2013
    Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January.
  • BIZIBLE  |  MONDAY, SEPTEMBER 12, 2016
    [Customer] What If Attribution Shows That Your Marketing Isn't Working?
    opportunities, $20,000 pipeline revenue, 1 customer, $10,000 annual revenue. opportunities, $35,000 pipeline revenue, 3 customers, $25,000 annual revenue. If it’s influencing the customer journey, an attribution solution will give it credit. Adopting a sophisticated, accurate marketing attribution solution can be scary. It’s ok.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 1, 2012
    [Customer] Why Marketing Briefs are a Circle of Hell
    A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. You’re teaching your customers how to get you to do your job? Sorry? Pardon? Are you an airline? Are you an Apple store? Uh oh.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Customer] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Instead, ask about ease of use and how the software will help you meet your goals -- like driving leads, conversions, and customers. Knowing how customer input is handled will also tell you a lot. You should be to understand which channels are driving the most visits, leads, and customers. billion industry by 2020.
  • ANNUITAS  |  TUESDAY, JULY 7, 2015
    [Customer] You Can’t Get Here From There
    Talk to your sales people, customer service and account managers, but you also have to get out into the field and speak with customers and prospects to get the unvarnished truth about the way they buy your and your competitor’s products or services, including what happens before they ever interact with a sales person. Get outside-.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 7, 2014
    [Customer] How to Land a Rockstar Intern…and Do Some Good in the Process
    These students learn skills that most people don’t learn until after college – tangible technical skills such as desktop support, customer service and investment operations, along with professional skills, like presenting to a room full of co-workers, time management and working in teams. And in the US today, 6.7 The Year Up Method.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Customer] How Does Social Media Fit Into the Lead Generation “Funnel”?
    As I considered the impact of social channels on my own lead generation programs, I realized I had to take into account the fact that my potential customers can engage with social media throughout their buying cycle. Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion.
  • ANNUITAS  |  TUESDAY, JULY 8, 2014
    [Customer] Why Employee Development is Important
    The bottom line is this – when people are given the opportunity to advance, they become invested, your customers benefit from the increased productivity and your top talent sticks around. Think of the last time you really felt personally aligned with your job or the mission of your organization. Graphic Source: CultureAmp. link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Customer] Always measure your social media effort. Except when you shouldn’t.
    Does it do so in ways that are beneficial to the customer or in ways that benefit the company in the short term but cut its throat in the long term? I’ll stop there, but the point is basically “It’s not whether you measure, it’s whether you understand what to do with it.” Social media measurement. ” Agree?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Customer] SoLoMo: The What and the Why
    Mobile is the medium of connection between your brand and its prospects and customers. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? WHY IS IT IMPORTANT? So why is SoLoMo Important? So what’s the bottom line?
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] Need More Website Visitors? Get Back to Basics
    simple fix to improve the cognitive fluency of your site is to actually ask your personas (usually your current customers) what they’d expect to see on a site like yours. What means for you is that blogging on a regular basis can produce big benefits -- benefits in the form of more visitors, leads, and even customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Customer] Who Won an Eloqua Markie Award
    Best Customer Lifecycle. D&B. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. Achieving finalists status for the Markie Awards is tough enough. Winning is especially special. And you could feel the anticipation leading up to the event during Eloqua Experience.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 12, 2011
    [Customer] Problem-centric Industrial Marketing
    If you use a blog as part of your inbound marketing with content , focus more on real pain points of your customers. Instead of following a standard format of problem (challenge), solution and results, tell a more compelling story built around a problem that is costing the customer money or causing issues with productivity and compliance.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Customer] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
    Obviously, such events give you time to engage prospects and customers in a more relaxed atmosphere. Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Booth visitors.
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