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  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Customer] Marketing Tools and Technology – How Does A Marketer Decide?
    Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  The key takeaways from these 5 experts highlighted below: have a solid process , clear goals , a culture of testing and   innovation and listen to customer needs. . What do we outsource?
  • B-TO-B LABS  |  WEDNESDAY, AUGUST 10, 2011
    [Customer] Building my Perfect Corporate Board Member
    Just how much has the change in how customers buy and how businesses run changed the requirements for the makeup of a high performing board? Question… Should corporate boards look different today than they looked 10, 20 or even 30 years ago?  Or do some things about running a business never change. While I’m no
  • BIZNOLOGY  |  THURSDAY, MAY 2, 2013
    [Customer] Are You Ready for Social + Mobile + Big Data + Cloud?
    However, any technology that provides a means to break down barriers can also serve as a challenge to the existing power structure.  It is not hard to imagine that the leadership of an organization might be concerned about creating an employee community or a customer forum if they do not understand that these communities usually self regulate. 
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Customer] Foursquare Launches Business Pages for Small Businesses and Brands
    Among some of the data provided you can find total daily check-ins over time, repeat and unique customers and time of day of check-ins. From the early days of its service Foursquare worked with major brands that did not have a physical location to create customer badges and other campaigns. Foursquare Business Pages for Venue Owners.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Customer] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.
  • MARKETING ACTION  |  THURSDAY, JANUARY 23, 2014
    [Customer] 7 Call to Action Strategies: Tips and Advice
    Here are some effective CTA strategies you can put to use right now to boost inquiries, customer data capture, and eventually, sales. 1. Tell your customers exactly what they’ll get when they respond to your call to action. Hidden or difficult-to-find CTAs don’t benefit either you or your potential customer.
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    A lot is said these days about appealing to the entire customer purchase process or life cycle. At Fathom, we promise to acquire, convert and nurture customers for our clients.  No matter where you look, the smart money says it’s a buyer’s world, and in a buyer’s world, you can’t force anybody to buy anything. Content and Conversions.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Customer] Why Your Company Blog is Striking Out
    Blogging is one of the most popular ways to connect with existing and prospective customers. If the company’s reputation is fine, then you need to take a look at some of your processes and promotional tactics so you can not only save your blog from going under, but you can also use it build relationships with customers and prospects.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Customer] How to Master Pinterest for B2B Marketing
    Photos of Your Customers. Promoting your happy customers and clients is a great way to get more happy customers. Encourage your customers to send you photos (or take photos of them at your next event). Through these steps, you will begin generating Pinterest reach, traffic, leads, and customers. Let's face it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Customer] Marketo’s Position on the New Privacy Developments
    Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space.  This is great for Marketo customers who are experts in building trust and providing relevant content and services to their subscribers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Matching Webinar Content to the Buying Cycle
    At this point, your potential customers know what’s wrong and believe they know how to fix it, but they might not be completely sure of the best solution. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Awareness Stage. Benefits.
  • LEADSLOTH  |  WEDNESDAY, MARCH 24, 2010
    [Customer] Measuring Marketing ROI: Campaign Attribution and Campaign Influence
    In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. and by vehicle (Email, Print Mail, SMS, Survey, etc.). Summary.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [Customer] Need Help with Your Blog?
    Useful stats from Hubspot: 57% of businesses have acquired a customer through their company blog. Lead Generation Companies : Using blogs for lead generation, search engine marketing, etc. Do you have a blog on B2B marketing or sales? Is it updated less than once a week? Blog are critical for search marketing, lead generation and more.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 20, 2012
    [Customer] Convince Execs to Convert to Content Marketing
    Also in the issue is the CMO Closeup of Russ Fujioka from Dell , discussing how the company is using custom content. The way your company chooses to interact with your prospects and customers is the biggest differentiator left. You know it, you've heard it — haven't we all? Buyer preferences are changing faster than ever.
  • SALES CHALLENGER  |  TUESDAY, JUNE 12, 2012
    [Customer] Does Money Motivate?
    Pink , author of Drive , argues that rewarding inherently interesting tasks (such as delivering commercial insights to customers) with lots of money can in fact dampen motivation and diminish performance. Daniel H. How come? Most of us believe that in order to get more of a behavior we want, we must provide rewards. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 13, 2013
    [Customer] NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
    These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 16, 2012
    [Customer] The Value of Tweeting Events
    Great example of customer-driven storytelling. Great example of customer-driven storytelling. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Within an hour after the event had ended I had 26 new followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Customer] The best digital business idea that just never worked
    Brian Vickery  I’ve mentioned just getting a custom QR code for the phone that folks could scan – but it would be so foreign to most people. A paperless society? Not if the recent SXSW conference was any indicator. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Google Maps Gallery: Showing Your Work Just Got a Lot Easier
    Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Maps Engine: This allows you to create customized maps and publish them for public search and viewing. What Is Google Maps Engine? What Is Google Maps Gallery? Organizations Using Google Maps Gallery. nonprofit
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Customer] Using Content To Create That Zero Moment Of Truth
    Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. I was a recent guest on the TechnologyAdvice Expert Interview Series.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] Content And Technology Will Define The Future of Marketing
    And Alan See reiterated that the customer and the content is king. I am really excited to have received today’s insights from fellow corporate marketer, Todd Wheatland. In the previous posts from the  Future of Marketing  series, we published insights, guidance and advice from some of the best minds in our industry. How is it changing?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Customer] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    The copy seems complicated and vague, all the while failing to convey that warm "HubSpotty" feeling that our customers get when working with us. We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Customer] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    In talking with folks on the show floor at Dreamforce, everyone from demand generation/customer acquisition leaders to sales operations to CMOS & VPs of Marketing, the marketing automation technology deployed and its sophistication is all over the map. Nothing could be further from the truth. Share and Enjoy. Database Marketing
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 22, 2012
    [Customer] How Eloqua Maps Content to the Sales Cycle
    Heather took us through Eloqua’s approach to content marketing – and, as we’ve been reiterating for the last few weeks, what makes the approach notable is its discipline and tight integration with customer needs and business outcomes. How to determine a lead? At this stage, content should come from a Sales representative.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Customer] The Big List of Inside Sales Messaging Statistics
    On the other hand, B2B customers have become desensitized to words such as "reports," "forecasts," and "intelligence” (Adestra 2013). Sales managers, how often are you evaluating your inside sales team’s messaging techniques? Are you constantly training them on new social selling techniques? Want that toolkit? You can download it here. ).
  • CHRIS KOCH  |  FRIDAY, JANUARY 28, 2011
    [Customer] 2011: The year of personal brands
    But who’s thinking about the customer here? What about the customer’s view? But looking at it all from a customer’s perspective, I think Forrester looks better being a legacy on a star’s personal blog than having a star that leaves a void in content upon leaving. think we need to let the personal brand win—especially in B2B.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] How to Patch Up Holes in Your Content Strategy
    All kidding aside, what we mean is that marketers need to make sure they're creating content that appeals to all segments of their target customers -- not just one or two. And because different prospects have different wants and needs, marketers must cover a range of topics that appeals to a variety of potential customers.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Customer] How to Link Content Marketing and Sales
    Does your customer “bait” stand out from your competitors’? Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Increase sales to customers. When it comes to content marketing, should your business be creating and sharing more?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Customer] What Content Marketing ROI and a Beach in Fiji Have in Common
    As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention. Design A Content Experience Optimized for Lead Gen.
  • WRITTENT  |  MONDAY, APRIL 15, 2013
    [Customer] Top 5 Tips on Making More Attractive Facebook Page
    Your fans and customers want to see the human side of the business, and showing employees, customers, and other relevant people does that.                                                     Image courtesy of Hubspot. That means including a great custom image with every blog post and article you write. People! Memes. Events.
  • LOOPFUSE  |  THURSDAY, DECEMBER 8, 2011
    [Customer] Philosophical Questions of a Marketing Automation Prospect
    SaaS companies can make use of our recently added Custom Events to track even more prospect behavior within the product itself. Scoring can be used in nurturing programs that guide a prospect through the desired sales path to becoming a customer. Where did the Prospect come from? What is the Prospect doing in my funnel?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. And neither do they.
  • JUNTA 42  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
    All they have to do is go to their customers and do a short video or tell a story in words or pictures about how that person’s life was affected, as well as a short bit about how the not-for-profit played a role. The story of your customers is the story of your organization. Joshua with his LEGO bricks at age Six.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Customer] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    As a result, we wanted to examine what this looked like for our 5,600+ customers as a result to determine if we were just one unlucky outlier and what the average business owner or marketer on the web is experiencing. Google's Change Actually Affects 11.36% of HubSpot Customers' Organic Search Traffic. Connect with HubSpot
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Customer] How to Research Blog Topics: A Step-by-Step Process
    If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Are your readers or customers talking about this topic?
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 25, 2010
    [Customer] Content Marketing: Anytime, Anywhere, Any Device
    Get Content, Get Customers, Joe Pulizzi & Newt Barrett. In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Russell Sparkman. Over to you.
  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [Customer] Content Marketing for Small Business
    Get Content Get Customers. Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Customer] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Sales and marketing headcounts have increased to generate new customers. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Customer needs can shift quickly. Sales and marketing activity. Target market challenges.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 23, 2013
    [Customer] 10 Ways B2B Businesses Can Use Pinterest
    Related Stories Top 7 Reasons Your Business Should Be Interested In Pinterest Along for the Ride: Social Conversations on the Customer Journey Simple Tweaks to Improve Social Media Lead Conversion.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Customer] How to Launch a B2B Social Media Marketing Campaign
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. And believe it or not, there are lots of B2B companies still on the fence about adopting social media.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Customer] Mastering Content Marketing In 11 Easy Steps
    Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one  customer segment you want to start with and focus on them first. Understand their buyer journey so you can provide the content they need to help them make informed decisions. 2. Hire a managing editor.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Customer] Can Media Companies Still Charge Readers For Their Content?
    Incentivizing subscriptions and maintaining a paywall has become increasingly difficult; consumers are flocking to free sources of premium content, leaving publishers with a core of loyal customers and few new prospects. will have a steep uphill battle to win over new customers. Challenges Publishers Will Have to Overcome in 2015.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Customer] Ben & Jerry's Drops Email Marketing In Favor of Social Media
    However, Ben & Jerry's clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox. This doesn't mean that e-mail marketing doesn't work, instead it means that you should listen to your customers and understand how they prefer to communicate with your business.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Customer] What's missing from your social media playbook?
    But I want to tell you that many businesses need this technique no matter who their customers are. Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. It depends more on what kind of offering you have than you sell it to.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Customer] Staying Relevant with Social and Content in the Battle over Breakfast
    More and more fast food chains are beginning to develop breakfast menus and expand their options to keep existing customers while targeting new ones (think McDonald''s/McCafe vs. Starbucks). Taco Bell realizes that younger consumers are a big part of their customer base. 30 minutes after McDonald''s stops serving breakfast.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 15, 2012
    [Customer] Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
    Invite customer feedback afterward. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Look up registrants on LinkedIn. Take note.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer] Content Marketing Strategies Conference Wrap Up
    Most impressive was that he shared customer testimonials that evidenced a curator using the platform could process 600 articles for curation in a matter of 20 - 30 minutes. Like his customer said, you physically couldn't do that on your own. View more presentations from Ardath Albee. It was also a gift to see him speak in person.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather —  Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. “What if every new company adopted the 1/1/1 model?”
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Customer] Content Marketing Secret from an SEO Guru: Teach Your Prospects How to Do What You Do
    Therefore, with your advice and instruction, your customers can learn to install their own wall-mounted TVs, organize their own closets, create their own business plans or optimize their own sites for search engines, etc., That’s especially true when prospective customers could theoretically apply what we teach without needing to hire us.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Customer] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    Tip: Interview customers and prospects about which words they first type into Google, as recommended in this article: “ 8 Questions to Steer Your Marketing Priorities.” Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Attain buy-in from leadership. Bribe.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Customer] Oracle Buys Market2Lead Intellectual Assets
    However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. The effect is that those customers will have the option to stay with Market2Lead or migrate elsewhere over time.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Customer] 9 ways to reboot your digital marketing for the new year
    Data – Audit your customer databases and email lists. I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it makes me feel good. Website.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [Customer] Three Tips for Improving Content Marketing ROI
    It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing is now a way of life for B2B businesses. Obviously the best way to do this is to generate valuable, engaging content. “ .
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 28, 2010
    [Customer] Savvy Week in Review - May 28
    Editorial strategy: Why do B2B customers need your information? - by @robleavitt via @DigitalMarketing Rob Leavitt challenges marketers to stop committing "random acts of content." With the holiday weekend nearly upon us in the US, it's a good time to take inventory and contemplate life's riches. Enjoy! Mark W.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [Customer] Savvy Week in Review - April 30th
    The Science of Inequity - Finding Your Influential Customers - by @jaybaer This post from Jay Baer is an interesting look at how you can find the influencers in your space. It's Friiiiiiiiiday! :) Hope you had a great week and are gearing up for a fabulous weekend. Time to step away from the computer and get out into the Real World for a bit.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Customer] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    For all you HubSpot customers, we'll go over how to find them in HubSpot, too.). 1) Track Lead Sources. You can qualify your leads based on whether or not they share similarities with other leads that have closed into customers -- a process we call lead scoring. What's missing? These goals are what drives your business.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 23, 2011
    [Customer] Marketers & Healthcare Apps?
    Talk to your customers or prospective customers and see if they are using or would use mobile apps. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 5, 2011
    [Customer] Engagement [en-geyj-muhnt]
    Everyone's talking about customer engagement.  The notion goes beyond the last decade of CRM-focused tactics and demands that marketers not only engage their customers, but understand how to measure that engagement. And for good reason.  And, translate it into real value.  so stay engaged
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Customer] 3 European Marketing Trends
    Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Lead nurturing is essential not only to their demand generation processes, but also plays a vital role in customer loyalty efforts. Cheers! Lead Nurturing Knows No Boundaries. Share email. Facebook. LinkedIn.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Customer] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    Create a strong, customer-centric LinkedIn summary. If you have good data from your customers, use it. You don’t exist to your prospects. You’re nobody. They’ve never heard of you. If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? Probably not. Add Statistics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] How We Buy vs. How We Date: They're More Similar Than You Think
    Relationships between brands and potential customers aren’t much different. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon. They say there’s such a thing as love at first sight. Dates are gone on.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Customer] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? Giving the backstory of how the company was founded gives readers insight into the founders' motivations, and also presents it in a way that shows the reader what value SEOmoz brings to the table for their customers. Companies are not people. faceless corporation?
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Customer] Does Your Website Have Performance Issues?
    Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
  • HUBSPOT  |  SATURDAY, NOVEMBER 1, 2014
    [Customer] 5 True Stories of Email Marketing Nightmares
    – Kelly Kranz , OverGo Studio. 2) Can You Hear the Music? "As the Inbound Manager at Increnta, I was sending our most important customer an email with the annual report. It was the customer, congratulating me on the campaign and adding that ‘La Macarena’ was his favorite song. We’ve all been there.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Customer] Will Marketing Technology Look Like iOS Someday?
    We're still in the early stages of the transformation of marketing from the previous era of disconnected, insulated marketing communications to this new age of interconnected, integrated customer experiences. The marketing technology landscape is incredibly vibrant these days. what do I do with all this?". Consolidation vs. Diversification.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Customer] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to give our customers a reason to engage with us. That digital connection, whether it is Internet of things, whether it is devices, whether it is a wearable, those digital networks are going to play a part in helping us understand who and where our customers are. Get a license from your customers. We set up some Yahoo!
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Customer] The Ultimate List: 100+ Twitter Statistics
    Twitter Demographics As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best way to use the platform to engage with customers and drive business benefits. Twitter , while simple, is often a confusing social media platform for. marketers and business owners.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Customer] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    To become successful with B2B social media, you must engage with prospects and customers from day one or they may be drawn to a competitor who does understand the value of engagement. Solution – Build an engagement strategy; listen to conversations going online; interact and create personal conversations with customers.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Customer] 3 Ways To Get Quick Wins With Content Marketing
    Reactivate old customers. 1. Knowing how your customers think before they make their purchase helps you create the right kind of content to connect with them. Reactivate Old Customers. This will keep a loose connection with all of your “soft prospects” and previous customers. If not, you should. Is it in a LinkedIn Group?
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 9, 2010
    [Customer] One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks
    We identified these roles as part of our research on the ideal customer, and learned that we speak best to this audience. Depending on the vertical and the customer’s project, this audience might include others, such as the business decision maker and CFO. Describe your process for developing ideal customer profiles/personas. A.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Customer] 60 Seconds not this week
    Download How to Find New Customers. Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. Companies today need a Chief Content Officer.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Customer] New approach in remarkable content
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers “ Lead Generation Made Simple &#  For businesses looking for lead generation , Find New Customers helps business implement best practices in finding and acquiring new customers. The Holy Grail of marketing content is interactivity. Emails. Blog posts.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 6, 2009
    [Customer] The Fearless Competitor takes to the road
    Jeff Ogden, the Fearless Competitor, is President of Find New Customers.  He’s been called the guru of lead generation and his white paper, How to Find New Customers has received universal acclaim.  He can be reached at 516-284-4930 or jogden@findnewcustomers.net. Stay tuned as we plan and set these exciting events up.
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Customer] Fathom’s Bold Chat Journey: Prepping for Implementation
    Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own!  Welcome to Part I: Pre-Chat Jitters.
  • FATHOM  |  THURSDAY, MARCH 20, 2014
    [Customer] 5 Tips for Retail Social-Media Success
    Your followers will feel appreciated as loyal customers and if they share the post, you may see increased traffic to your store. 4. Take advantage of the ability to post photos on social media and show your customers why they should visit your store. Not exactly. successful social strategy involves more than just setting up a profile.
  • LEAD VIEWS  |  FRIDAY, MARCH 18, 2011
    [Customer] Identify, Engage & Convert Your Web Traffic Into Qualified Sales Leads
    If your answer to majority of the questions above was, ‘Company Website address’, then it would not be very difficult for you to envisage, the number of prospective customers you have been regularly sending/directing to your Company website. request the readers to make a mental note of their answers as they proceed. Does Sales.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. 2) What have you been doing to prepare for social domination at INBOUND? I''ve been spending a lot of my time setting up lists that''ll make my monitoring easier. Having a great response time is difficult to maintain.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Customer] 4 Ways to Market Your Business
    Excellent, because we have a list of out-of-the-box ideas that will attract new customers and help to build buzz around your brand. 1. These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. Online directories.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 8 Ways to Leverage Social Media Beyond Social Networks
    And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. bigger reach means a better opportunity to spread your content and reach more potential customers. Ways to Leverage Social Media Beyond Social Networks. 1.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Customer] New Facebook Groups functionality
    It seems to provide more opportunities for B2B brands to reach out to specific groups of customers/prospects. Has anyone played around with Facebook Groups' new functionality yet? Just wondering if and how anyone is actually using it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Customer] Partner Program (R)Evolution
    There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. by Rob Brewster | Tweet this. Our 25% referral fee is still the best in the industry.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Customer] Unique Selling Propositions Are a Myth
    You know, the kind that stand out so people notice them” , Sam offered.   “Are you planning on giving a brightly coloured truck to each customer? But if he really wants to do something unique he will stop fussing about what makes him seem different to a customer and go do something that really is different and creates revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Customer] Responsive Design & How It Impacts You [VIDEO]
    This leads to frustration and, as the statistics show above, a loss of leads or potential customers. Responsive design resizes or reconfigures a web page to the screen of the device you’re using, whether it be a desktop, laptop, tablet, or phone. Why is this important? 51% of emails are now opened on mobile devises according to Litmus.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Customer] Brand storytelling lessons from the Serial podcast
    Our stories must entice our customers to become emotionally and intellectually invested in the story. The best brand storytellers are the ones who put their customers at the center of their stories. When prospective buyers see themselves in your customer’s stories, they can see themselves with your products and services.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Customer] 7 Tips for Social Media
    Instead find content that will valuable to your potential customers don’t post too much. On Twitter, 5-6 posts a day is enough as they can get lost in the feed whereas Facebook, GooglePlus and LinkedIn I’d say a maximum of two a day. #2 Share it when most of your potential customers are online. There Events
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Customer] 4 B2B Marketing Myths
    Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management. The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. Maybe.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Customer] Is Video An Opportunity For Marketers?
    lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? Absolutely! Video is a great way to tell a story and distribute a message in a creative way without exhausting your audience. years ago – Yes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Customer] The Ultimate Facebook Marketing Cheat Sheet
    In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. That said, you can still use iFrames to create custom tabs. Create a Welcome App: Consider using iFrames to create a custom 'welcome' page. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Setting up a Page is simple.
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, JUNE 30, 2009
    [Customer] Strategic Direction - The Core of a Strategic Marketing Plan
    Once you pick a marketing direction, all of your marketing programs need to be aligned to move the company in that direction, which will determine what type of customers you'll pick up along that route. Based on questions like these you can decide how you want to be perceived by customers. Taking a long trip is like marketing.
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Customer] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    The most important part of your online marketing model is communicating, through shared interest, with your customers. If your customers feel, even for a moment, like you’re not trying to sell them something, you’ve done your job. Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 14, 2012
    [Customer] Data Quality, Still Bigger Than Big Data
    At Quaero, data quality is a promise to our customers. Address validation helps in: Reaching more prospects and customers on time. Ultimately, our customers are concerned about their customers, their prospects, retention, and their acquisition costs.  Is data quality really that big of a deal? Build best record.
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Customer] If you perform only to an empty house your show will close
    Because all of us here err on the side of being insufferable snobs verging on having deep contempt for our very own customers! I am so impressed by how well brands are messaging these days. People In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. The
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Customer] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Not unlike combing through your customer data to determine what your next best customer might look like.  ROI calculators, vendor comparisons, customer testimonials are the best kind of content for buyers making their short list. Then you study where each of those plants will go in your yard so they will thrive.
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [Customer] How Social Media Changed the Sales Cycle into the Buying Cycle
    Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Anyone can answer; not just the traditional “experts,&# but anyone inside or outside of a vendor organization, including customers. What will they find?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Customer] B2B Lead Generation: 2 Things You May Be Doing Wrong
    The site has very little useful information of interest to prospective customers. But it wouldn’t be just any traffic, it would be the right kind of traffic – prospective customers. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.
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