Page 115 of 266 Previous | Next 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Customer] What the Board of Directors Expects from Marketers Today
    It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] The History of Facebook Advertising [SlideShare]
    Because let''s face it, Facebook has made an incredible amount of changes to their advertising platform since 2004, creating a host of different options to target customers, including things like Lookalike Audiences, Dark Posts, and retargeting ads. How well do you know Facebook? Let''s take Facebook advertising, for instance. Yeah, I know.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 14, 2015
    [Customer] Video Marketing of the Future: How GoPro Ups Your Marketing Game
    From a consumer standpoint, businesses can utilize a similar approach to better communicate with and appeal to customers. GoPro consistently produces engaging content of high quality and shelf-life that relates directly to its loyal customer base. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Members demonstrate their expertise by answering questions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). 2. Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
  • HUBSPOT  |  SUNDAY, OCTOBER 20, 2013
    [Customer] Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
    Writing Code and Content Your Customers Love. The term was used often by our co-founder, Dharmesh Shah, at INBOUND 2013 back in August, and in his latest post for Inbound Hub , Dharmesh highlights customer delight tips from fellow panelists he''s seen present at the Business of Software conferences in years past. We all love free.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    Your customers will go elsewhere. 17) Customer Service. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] The Ultimate Editing Checklist
    Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Customer] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    Pantone created the custom color for the brand , which is trademarked and not available in any fan book. Starbuck's green, the Hermes orange, the red on the sole of Christian Louboutin, and Coca-Cola's red are all Pantone customized colors under trademark protection. 3) Sephora-Pantone Universe Color of the Year Collection.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Customer] Be an Account-Based Marketing Champ in 5 Simple Steps
    Digital Behavior:  Learn and understand the customer journey, product interests and target personas of your ideal prospects. By mapping your content to your target accounts, you can clearly assess which content pieces will be most effective at each stage of the customer journey and which accounts are responding to your assets. false.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] How Good Content can Help Improve Database Health
    Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Mad Marketing TV with Social Media Expert, Paul Gillin
    Mad Marketing TV, hosted by Jeff Ogden ( @fearlesscomp ) of Find New Customers – the most TV-like marketing show in the industry , just published its  latest show with social media expert Paul Gillin, author of The New. Influencers , Secrets of Social Media and Social Marketing to the Business Customer. Paul Gillin.
  • OPENTOPIC  |  FRIDAY, OCTOBER 23, 2015
    [Customer] The Transaction Machine: Build Your Content Strategy for Transactions
    Jeff started off the conversation by saying that customer interactions are more than just transactions: "When you say transactions the connotation is just ‘hey here’s money give me what I paid for that’s it bye bye I never see you again.' To me my customers and my clients they’re more than just transactions.” - Jeff Zelaya.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Book Review: Tales From a Veteran Blogger
    Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Telling Stories. Ed Brill.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 2, 2015
    [Customer] Why DIY is DI-DON’T: Automatically Updating CMS Plugins
    We suggest doing updates in a staging environment first, in case anything does break, your customers never have to know. You’ve logged into the back end of your website and there it is – right at the top of the dashboard staring back at you – “There is an update for one of your plugins. Get the new version here!”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Customer] A plan to challenge the Facebook monopoly
    The moment you do, your focus is on serving shareholders and quarterly financial results instead of customers. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” ”  Facebook is not a website.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Customer] Does Your Website Have Performance Issues?
    Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Customer] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Customers will still pick the best product for each function. Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. Splunk – for analytics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Customer] A Tour through the New Facebook Ads Manager
    Customized Date Ranges. Options such as “Yesterday,” “Last Month,” and more are now available, along with the ability to choose custom start and end dates. Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Customer] Social Media for IT Professionals: 7 Trends to Follow
    Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] R.I.P. Social Media Consultant
    Those customers and that experience has made me who I am today.  To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand.  With the above taken into account, it’s time for me to move with the market. What’s your take?
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Customer] B2B Social Media Lead Generation Advice from Experts
    The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer a number of questions on the topic. Marketing
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Customer] How Twitter Grew From a Microblog Into a Business Tool
    Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Customer] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    After all, the customer acquisition and retention landscape is evolving faster than ever. Because prospects are often involving multiple teams to evaluate the compliance and technology capabilities of an IT product, one-off email marketing campaigns won’t be efficient in reducing customer acquisition costs and increasing ROI.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Customer] How to Create Sales Presentations That Close Deals [Free Ebook]
    Ready to start turning prospects into customers? As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. Why social proof is so important.
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Customer] Good Reads for B2B Sales - Selling at Every Level
    Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Selling Power Blog.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Customer] 3 Steps to Help You Find the Best Time to Send Email Messages
    Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. Are they hot prospects, inactive leads, or long-time customers? This segment of Act-On customers responds well to a particular type of email when it is sent on Saturdays and Sundays. 2.  
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Super Teams, a book review
    The super team is defined as: A SuperTeam is a team that consistently delivers a superior performance relative to customer expectations. Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. What is a Super Team. 2. Empowerment. Trust.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Drive Social Media Traffic to Your Crowdfunding Campaign
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Customer] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    But we haven't told you how to design a seamless, efficient checkout experience that ensures customers actually complete their purchases the first time they're in your shopping cart. Well, you're right -- but it also makes for a happier customer if they choose to take advantage of your recommendation. Awesome! Buy Now! Sound familiar?
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Customer] Domain name registration strategy
    It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. and.eu.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Customer] The Death of Desktop, in 5 Charts
    Meanwhile, print continues to command a disproportional amount of spend, perhaps because of high-value customers or simply from inertia. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. desktop and laptops).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Customer] The evolution of social media analytics
    Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Your Content Marketing Must Become Convenient
    One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Why are you learning more about digital marketing?
    Nice going that you know more about your customer–and about digital marketing. But it is the only way that you learn what your customers really want. (Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What is your specific reason? Not at all. write books.
  • THE ROI GUY  |  WEDNESDAY, MARCH 30, 2011
    [Customer] Spring has Sprung, and So Should New Sales and Marketing Practices
    Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. What does the customer need to be successful? 4. But the season is not the only change in the air.
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Customer] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    However, the final stage of the sales funnel could be considered the most important, because this is where your content actually turns a lead into a customer. Depending on individual program definitions, the bottom of the funnel either converts the lead into a customer (most of the time), or converts the MQL into a sales qualified lead.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Communicating your Brand’s Story through Marketing Automation
    Here are some tips for keeping the brand alive through marketing automation: Gain trust–make customers a part of your story. Painting your company’s picture to your customers and prospects is the key to both winning more business and retaining the business you already have. When Marketo hit 1000 customers – we all knew it. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Customer] Maximize The Content Marketing Impact of Your Newsletter
    But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. 1. Target three or four key topics that affect your customers and the industry (based on the newsletter content). That is obviously critical.  Think outside the newsletter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Customer] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    mechanism for collecting form submissions and / or nurturing existing prospects and customers. If you have customer quotes, stories, case studies, etc., Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Landing page elements in summary: The Offer.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Customer] The 4 Critical Elements of an Effective Business Website
    The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Is it easy to add meta tags and customize page URLs? It’s like planning a large event or party in your home. Graphic Design. Content.
  • HUBSPOT  |  THURSDAY, APRIL 11, 2013
    [Customer] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
    They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. Yikes!
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Customer] #Pubcon 2012: Tips, Tools & Trends
    Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
  • MARKETING ACTION  |  TUESDAY, MARCH 11, 2014
    [Customer] Award-winning Education Tablet Solution LearnPad Sees 26x Growth in Marketing-Qualified Leads
    Here’s a story that’s a true pleasure to write: Act-On customer LearnPad replaced an email marketing solution with marketing automation, and went from a few dozen marketing-qualified leads per month to over 700. All that information is in one place and it’s all trackable,” said Cody. “We segment lists by customer types and relationships.
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Customer] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    And, how should companies align their marketing and technical content so they speak with one voice to their prospects and customers? The Magliozzi brothers started Car Talk as a “vehicle” (pun intended) to attract customers to their garage in Boston. We wrap up the show with a #ThisOldMarketing example from Car Talk. Sponsor (44:42).
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Customer] 5 Ways B2B Marketers Can Learn to Love Facebook
    To be more specific, the smart marketers on Facebook are: Using custom audiences to laser-target their ads. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process. It’s really only for B2C people, right?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] [Webinar] Smart Sales Intelligence: Turning Insights into Action
    Our customers and prospects are overwhelmed as well. Don''t miss this FREE, but invaluable session! With all the data out there, a big challenge for today''s sales and marketing teams is knowing what to pay attention to. Yet to be effective, we need to cut through all this "noise" to connect with them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Customer] How 3 Global Marketers Are Approaching Mobile
    King said her company is adding features for mobile that enrich the customer experience. “We added Blackberry instant messenger (BBM) as a communication channel for our customers. These customers had to opt-in and once they did, Sportingbet used the channel to send fun and interesting content.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Customer] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot customers don't need to worry about it -- images uploaded to HubSpot's software are automatically compressed. HubSpot customers: To add alt text, click "Edit image."
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Customer] Got a Trade Show Coming Up? How to Use Instagram While You're There
    You can even go further with your geo-tags by creating custom locations and linking to “Booth 22” or “Main Lobby” so attendees will know exactly where to find you. 3) Build Your Database. Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! 4) Amplify Your Reach.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Customer] How to Take Vacation Without Sabotaging Your Sales Team
    Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. Other times, it''s the exact opposite -- you feel energized and ready to take on the world.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Customer] Four Things Marketing Can Say “Yes” About in 2013
    Yes to the Integrated Cross-Functional Project Task Force: These are not quite as painful as being on the social committee and much more fun than arguing about why the Squirrels can’t have a print-on-demand, fully-customized online direct mail generating system that also figures out their golf handicap.  You’ve got to love January.
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Customer] New Blogger? Get Started on WordPress.com
    The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos. Using a custom domain gives your blog a more professional image and makes it easier for visitors to remember. 3 GB of photo storage available. Basic customization options.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Customer] The Pros & Cons of 7 Popular Organizational Structures [Diagrams]
    So an organization with a functional structure would group all of the marketers together in one department, group all of the salespeople together in a separate department, and group all of the customer service people together in a third department. If you''d like to download the full resource, click here. Automatic or manual? Built-in GPS?
  • AVITAGE  |  MONDAY, JUNE 11, 2012
    [Customer] New Criteria for Video
    These are increasingly longer form videos used for e-learning, marketing, customer service and even sales. Let’s make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? And, what are the true costs?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Customer] Week in Review January 27th
    Creating calls-to-action that really engage your buyers via Continuous Customer Capture. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? We resolved to read more blog posts and we haven't been disappointed. This week is no exception. Here are four terrific reasons.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Customer] 10 Critical B2B Sales and Marketing Metrics – Part 2
    Cost to acquire a new customer. In my last blog post , I talked about the first five of the 10 most critical B2B marketing metrics.  Just to recap, they are: Cost per new inquiry. Conversion of inquiries to qualified leads. Cost per new dollar of revenue. Sales and marketing cost as a percentage of total revenue. Important Marketing Metrics.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Customer] Modern Marketing Lessons From The Godfather
    Turning prospects into customers doesn’t have to seem like rocket science. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. The Godfather is perhaps the greatest film in cinema, and a classic never dies.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Twitter Launches Photo Tagging (Get Ready)
    People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. Social Media
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] The Rise of the Value Management Office (VMO)?
    And then, they post black-box ROI calculators for customers to use on the corporate website. Customized spreadsheets and reports are delivered which may or may not align with what the prospect already received from marketing and sales. However, most investments are spotty and most value programs are falling short.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 20, 2012
    [Customer] Don't Try To Reinvent The Wheel
    Everyone wins, I don’t have to do something I don’t want to do, and can’t do as well, and the expert I hire gets the opportunity to create a happy long term customer. We have many customers and employees counting on us. Probably why car washes and quick oil change companies exist and thrive. We developed a better way.
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Customer] How to Create a Google+ Event [Quick Tip]
    Step 4: Customize Your Event''s Cover Photo. To customize your event, click the transparent grey, '' Change Theme '' button in the bottom left corner of the current cover image you see (see image above). Your best bet is to create a custom image that''s exactly 940 pixels wide by 280 pixels tall. What a time saver! Great!
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement.  Rise of The Social Employee. What is a social employee?
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer] What Sales Should REALLY Expect From Marketing Automation
    The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Now suppose that you have great customers in a logistics vertical whose pain registered as a 9 … they bought because your product solved an even more painful problem, and they bought a bigger package.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    Content marketing is one of many tactical aspects of engaging your customers, so this topic in particular has been written about a great deal. It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered.
  • SCRIBBLELIVE  |  TUESDAY, MARCH 15, 2016
    [Customer] Scale Social Media Strategy Quickly and Overcome Any Obstacle
    Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. For example, Whole Foods discovered that posting content about beautiful handmade soaps on Facebook often fizzles, says Natanya Anderson, Global Director of CRM, a social media and customer service. And again.
  • CRIMSON MARKETING  |  MONDAY, APRIL 29, 2013
    [Customer] What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
    He was used to his product being the main focus in their customer’s eyes. What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Ask yourself who owns this solution in your customer’s eyes. How’s Your Appetite for Vertical Marketing? We don’t have a lot of time. Uh-oh.
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Customer] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Customer] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    The postings can be customized individually for each network. Blog2Social makes the submission process quick and easy and at the same time allows users to customize and optimize posts for each network. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Maryanne Conlin. Indeed!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Customer] Creating a Survey? 7 Tips for Getting More Respondents
    Of this data, pointed feedback from prospects and customers is especially valuable. Here’s a little secret: In nearly every case, survey responses help your organization serve your customers and potential customers more effectively, right? What happens when a lead closes into a customer? The best way to collect it?
  • MARKETING ACTION  |  WEDNESDAY, MAY 15, 2013
    [Customer] Sales Enablement: Optimize Your Organization, Not Just Your Website
    The paper defines three steps to hiring salespeople who are able and prepared to help their customers dream and achieve. 2. It’s a team approach to sales that gives everyone in the organization a support role in aligning resources to make the right sale to the right customer. What a concept! The highlights: 1. Hire the right people.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, APRIL 15, 2013
    [Customer] [Video] 3 Ways To Reach New Prospects Using Your LinkedIn Connections
    This means you need to strategically focus on developing relationships with people who are similar to your ideal customers. Did you know that overall, you''re 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that''s an amazing statistic. So what does that mean you should be doing?
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer] The Techno-War in the Store
      Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers.   In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 27, 2011
    [Customer] How are successful salespeople leveraging social media for selling? – Creating Value
    How about a personal landing page for you as an individual where prospects/customers can go to learn more about you? You understand your market, your customer’s problems, and the information they need to be more successful. They should be engaging customers there, as well as using traditional channels. Miles Austin. Dave Brock.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Customer] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Marketers send more emails so they can boost the opportunity for engagement with potential customers. But there’s more to personalization than just merging someone’s name in an email, offering them a new piece of content based on their job title, or even customizing a web page based on their industry. Scarcity is everywhere. Company*.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Customer] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Additionally, CMOs are often the number one customer advocates within the organization—so customer experience will play into all decisions. Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? What does the CMO care about? The CEO. The CFO. The CIO.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Customer] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Authors and Due Dates.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Customer] The Ultimate 2015 SEO Redesign Checklist
    The universal version of Google Analytics was launched earlier this year (in April), is free and offers a few benefits over traditional code, including: connecting multiple devices, sessions and engagement data, collecting data from ANY digital device, enhanced Ecommerce features, custom dimensions and metrics, and more. hl=en.
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Customer] 25 Compelling Reasons to Blog for Business Yesterday
    Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. It Powers Up Your Customer Acquisition. You learn how to answer all of your customers’ questions.
  • VIEWPOINT  |  WEDNESDAY, JULY 10, 2013
    [Customer] Power Opinions - Experts Select Top Three Social Media Tools
    There is nothing so engaging on social as having a brand—in the form of an actual person—interact with you as a customer.” ( Ginger Conlon, DMNews ). "It''s becoming harder and harder to manage a robust social media campaign, so tools like HootSuite.are critical." ( Jamie Turner, 60 Second Marketer ). Still my favorite!”. Four listed blogs.
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Customer] Start Strong in 2016: A Round-Up of Email Essentials
    Ours is a noisier world than most, and if marketers have any hope of getting themselves across to the prospects and customers they court, it’s incumbent on them to personalize their offers. Burning things down to rebuild; we’ve felt the impulse many a time ourselves. Give them a look, and put your best foot forward in 2016. 1.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
    But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Customer] 7 Steps to Increase Facebook Fans
    You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. Your Facebook fan page is hopping. People really do love Zappos.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Customer] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don't need a ride but totally need to send some flowers, and send them with style. This is a low cost, high return campaign for Uber that totally aligns with its customer persona -- high convenience and high style. But how?
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Customer] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Is it controversial? Tips: 1.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3.    Speed doesn’t slump. Tap into something customers care about — an issue.  B2B is a unique beast.  But the social web rewards speed disproportionately. 
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Customer] 31 Spectacular Web Design Guides, Techniques and Resources
    ” Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost. And being edgy meant using a slightly different shade of blue as the dominant color. A few adventurous souls did some creative things with Flash, but even then, few people saw these sites because they were invisible to search engines.
  • SCRIBBLELIVE  |  MONDAY, JULY 25, 2016
    [Customer] How To Get More Mileage Out Of Your Content
    solid story isn’t a selling tool, it’s a method for building strong relationships with your customers. If your first interaction with a customer is a long eBook, you’re not going to get much traction. Content marketing is “always on” and it’s putting new pressures on marketers.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] Create Superior Content, Not More Content
    would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Remember, the goal of content marketing in the first place is to create a minimum amount of content that gets us the maximum amount of desired behavior from our prospects and customers. Content Strategy
<< 1 2 ... 113 114 115 116 117 ... 265 266 >>