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  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] So…What’s the Relevance of the Marketo IPO?
    Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey. But none of these articles really look at the bigger story here. So in short, we have product-need fit.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Customer] 7 Ways Blogging Makes You a Better Leader
    Motivate a customer to do more business with you? Motivate a customer to do more business with you? 'I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. Clarity. Feedback. Authority. Trust.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Customer] 33% of Companies Have a Mobile Marketing Strategy [New Data]
    Focus on making sure that online marketing foundation pieces such as a company website, blog, and landing pages are working to drive leads and customers before trying something new. When experimenting with mobile, pick a small segment relevant to your customers for testing. Mobile Marketing Survey Findings. Marketing Takeaway.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Customer] Predictive Analytics: The Next Piece of the Social Puzzle
    If you take a look at any sales advertisement, marketing campaign, or customer service interaction today, the chances are that social is involved. By combining predictive analytics with marketing automation , marketers can locate, target, and ultimately convert  leads into paying customers. When to Use Predictive Analytics. Interested?
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Customer] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Customer] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    How to Make More Money From Existing Customers with Marketing Automation  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks).
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [Customer] The Friday Marketing Rant: You Should Care About Phone Calls
    You extract data on customer intelligence, online behavior, and purchasing habits. Why aren''t you extracting customer intelligence from phone calls? Their average customer pays them over $60K each year. Shouldn''t that same customer pay maybe $2K each year for in-depth call analytics? And they matter a lot. The Data.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Customer] Infographic | The Gold Standard of Content Marketing via NewsReach
    Search-optimised articles, blogs and social media posts can combine to produce a dazzling effect on brand awareness, customer engagement and SEO. Content Marketing is about the most effective way to harness content’s ubiquity and power. Read the NewsReach blog to learn more about their infographic. See on www.newsreach.co.uk.
  • CONTENT MARKETING TODAY  |  SATURDAY, JULY 17, 2010
    [Customer] 5 Content Marketing Lessons to Learn from The Agony of an Auto Dealer Showroom Experience
    Display in-depth knowledge of your products and services in the context of your customers’ concerns. ve been astonished by how often a car salesperson is clueless about car information that the dealer or manufacturers should know is top of mind among customers. They Don’t Make It Easy to Buy. They Make You Want to Run for Your Life.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Customer] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. You can change on the profile to match the demographics of your target market to check more on the same business ads that are targeting the same customers as you are. Search Engines. Quantcast.com. Google Ad Planner. Facebook.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 4, 2014
    [Customer] 11 B2B Social Media Takeaways from BMA14
    Gary urged marketers to jab first (engage customers) before using a right hook (going for a sale). Chances are your customers are among them. Tell Better Stories, Build A Better Business” presented by Nick Besbeas , VP Marketing and Customer Support, LinkedIn. General Electric’s use of Vine, Instagram and Tumblr. View tweet ).
  • HUBSPOT  |  FRIDAY, MARCH 18, 2011
    [Customer] 3 Ways to Maximize the Value of Your Facebook Fans
    Consumer Loyalty - In general, the more engaged a customer is with a company, the more likely they are to purchase from that company again. If you have a lot of fans but not a lot of customers, then you might consider putting more direct offers in your page. Recently, a lot has been written on the value of a Facebook Fan.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, SEPTEMBER 21, 2012
    [Customer] The Coming Battle Over Social CRM
      The common objective is customer insight. How important is a “whole customer” view? How do you collect, aggregate and use customer data now? There’s a colossal social CRM battle shaping up. Their sales guys are hawking end-to-end solutions that integrate social participants into a larger CRM universe.   
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. The reason for this shift? Hallelujah! We're pulling out the big guns.
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Customer] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    The happy grins of satisfied customers ordering a product on their laptop. Not only does this give employees a sense of involvement and value, it will add a great deal of credibility in the minds of current and potential customers, especially if the person pictured is someone your customers talk with regularly. Look closer.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] Advertisers, Agencies, and Publishers: How They're Using Conversation Analytics
    Here''s what LogMyCalls'' core customers are LOVING about Conversation Analytics. One agency just became a LogMyCalls customer because they want to track how many new appointments they''re generating for their clients. 'It''s been about 1 month since we launched Conversation Analytics. The response has been tremendous.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Customer] 12 Tips for Effective Tradesman Videos
    This also gives you a chance to showcase your “total” solution; customer service, technical support, anything else that sets your solution apart from the competition. Keep it, and Your Customers Moving – Just like a good commercial, an effective video should drive the customer somewhere, in the shortest amount of time available.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm
    Our advanced aging process and number scrubbing algorithm work together to ensure that Ifbyphone customers don’t fall victim to dirty numbers. Our customers have the option to block numbers exhibiting this behavior. Customers can request that any number they purchase from Ifbyphone be cleansed to their own specific requirements.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 5, 2011
    [Customer] Create Content with Context
    We've all repeatedly heard the phrase it’s all about the customer. People have no patience for things that don’t impact their right-now reality. If a flood is happening across the world, they may spare a compassionate moment, but are soon refocused on their daily priorities. bit dramatic, perhaps, but very true. Related articles.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Customer] Carving the Perfect Email Subject Line
    Here are some of the types of tests I have done with Marketo customers to improve their subject lines: Personalization: Using first name or company name. Personally, I have seen lot of my customers achieve great results with these tips, and I would love to know if these help you (or if I’ve missed any that you can share).
  • CK'S B2B BLOG  |  WEDNESDAY, OCTOBER 6, 2010
    [Customer] Teaching and Speaking At Rutgers University
    It's a fact: In just a handful of years, these modern-day technologies have achieved mainstream status and provide businesses with groundbreaking ways to innovate their marketing, engage new customers and better compete across a now-global landscape. I'm tremendously excited (and honored!) R.S.V.P.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Pick out a few of your top fans or customers, and create a board dedicated to their pins. Not surprising.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] What Are the Best Social Media Platforms for B-to-B Companies?
    Ask for recommendations from previous and current customers. Social media, if used right, can help generate leads, interact with customers and potentials and help you build your thought leadership. According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. Be active.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Customer] How to Measure the Success of Social Media
    Here are ways to show your firm that it has met each goal: Conversion – Use custom landing pages and web analytics to know where your qualified traffic is coming from and what actions these visitors are taking. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 13, 2013
    [Customer] Set Up Your Corporate Twitter to Bring in Qualified Sales Leads
    And because social media is where our customers supposedly spend most of their time, we expect a flurry of excited responses. Create a list of your customers and follow all their executives. Follow your customers, and the employees on their employee list. Following the Right People. So how do you know who to follow?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Customer] 20 Tweetable Tips from Ignite 2014
    “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” “Find what you stand for, and give the customer more than they have to give back” (Click to Tweet). “Your customers aren’t in it to be engaged. ” (Click to Tweet). “Follow the fear!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 10, 2014
    [Customer] How a small family business pulled off one of the greatest successes in YouTube history
    At the same time, his potential retail customers were trying to gain a foothold in the social media space and were creating a pull for digital competency (especially in key markets of the US and UK). few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. Moved his family to Provence.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Should Your Company Invest More in Building its Sales Pipeline?
    Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Driving an increase in the quantity of opportunities in the pipeline requires investments in: Identifying your target customer(s) and their specific needs, criteria, and behaviors.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Are You Investing In Fun?
    Happy employees are more productive which makes the customer experience better, thus creating more profitable engagements. Just had our 11th annual summer party. What a blast! This year several of our team members stepped up to organize the event. It's amazing what happens when you give your people the freedom and flexibility to be creative.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Customer] Example of an Elevator Speech You Don't Want to Emulate
    Download my ebook, Attracting More Customers , to get more examples of elevator speeches 'The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. I''m a consultant.".
  • ACQUIRING MINDS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Customer] San Francisco is the soul of Dreamforce
    roamed Dreamforce linking up with customers and partners, checking out competitive solutions, listening to thought provoking seminars and having random, illuminating discussions with fellow attendees. After Dreamforce and two days of rain, I set-off to visit a customer in picture perfect weather. Couldn’t attend? Alamo Square.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Customer] MMA Modernizes Marketing Mix Models
    This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. I’ve been spending a lot of time recently looking at marketing measurement systems.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JULY 11, 2012
    [Customer] The Value of Data Artists
    For example, our clients are continuously asking us to analyze customer behavior on a county or state level to see what, if any, spatial correlations exist for certain product consumption.  Today in the world of analytics, the big buzz word being thrown around is “Data Scientist”.  I call these people Data Artists! 
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Customer] Content Marketing is a Practice
    Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty. I read an article yesterday that stated a few things I'd like to counter about content marketing.  
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 28, 2013
    [Customer] Get the Jump On New Sales Opportunities
    New decision makers within your customer base suddenly make you vulnerable to competition. This is a trigger event that can speed up your sales cycle significantly -- or prevent the loss of a good customer. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network."
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Customer] Branding is Not Demand Generation. Stop Pretending That It Is.
    At the wide top of the funnel is demand generation – raising awareness about a product and engendering the brand to a customer. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. No problem. understand. Wait, what?
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Customer] Thought Leadership is the New Black for B2B Marketers
    “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Customer] The 25 Best Slideshare Presentations Of 2013
    50 Customer Service Quotes You Need to Hang In Your Office   from  Desk. Everyone loves quotes and customer service is a topic we can all relate to. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? The clear winner with almost 2.7
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Customer] 26 Outstanding LinkedIn Tips and Tactics
    Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. What are the best practices for advertising on LinkedIn?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Marketing In Real-Time – The New Trading Room Floor
    What % of our customers at Dell are using Lattice right now? Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Any edge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Customer] Four lessons in marketing data analysis for beginners
    One of my most profound business lessons came from a customer satisfaction report my company did every quarter. Instead of simply scanning through the bar charts and average customer satisfaction levels, I dug deep and read every comment, slicing the data different ways in an effort to find gaps and opportunities.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Customer] Cameleon Software’s Success Breaking into a New Market
    market leader in Europe, Cameleon searched for the right North American partners to support their messaging, understand the market, and generate quality leads that could be nurtured over time and converted into customers regularly. If you missed this event, you can catch the recording of it here or read the short recap below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Simplest marketing question may be the most difficult
    EVENT MARKETING: To make our conference successful, we need to have at least 10 senior brand executives from our top strategic customer accounts attend our forum and be activity engaged with us for five hours each. 'By Jeffery Slater, {grow} Community Member. I want to know what it would look like to them if a marketing effort worked.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] Is Culture The Key To Success In The Future Of Marketing?
    And Alan See reiterated that the customer and the  content is king. Thanks so much for continuing to follow our  Future of Marketing  series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. Previously, Mark Schaefer discussed culture and  the future of search.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, MARCH 22, 2011
    [Customer] Stop Crossing the Chasm! Start Growing the Long Tail!
    The long tail markets that are highly competitive or unprofitable will yield fewer and less profitable customers, while those that are ripe for your innovative products will grow more rapidly. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. Characteristic. Long (Months).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Customer] 5 Quick Tips to Get Ahead Faster
    Talk with existing customers. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. relentlessly pressed them for the knowledge & skills I needed to do well in my career.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 5 Ways You Can Add Social Proof to Your Landing Pages
    When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. 1) Customer Testimonials. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. 2) Case Studies.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Customer] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Given Facebook’s changes, you don’t want to miss any opportunity to turn fans into customers. That’s why you should take a minute and make sure your company’s Facebook page has vital customer information, Ramos says. 'There’s never a dull moment in the social media world. Of course not. Business hours.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [Customer] If Google Can’t See Your Content, Your Prospects Won’t Find You
    Of course, your website must provide relevant and compelling content for your prospective customers. Then, design your website so that Google can find that content when your target customers are looking for answers to their most pressing questions. Lessons from an Eye Doctor Website That’s Not Visible Enough for Search Engines.
  • MARKETRI  |  FRIDAY, JANUARY 3, 2014
    [Customer] Why Isn’t My B2B Marketing Working?
    You believe that marketing is just done by the marketing department: In today’s modern era of digital marketing, marketing needs to integrate with sales and customer service to fully understand how your products and services are fitting the needs of a constantly changing marketplace. And then they collect dust (actual and virtual dust).
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Customer] Interesting Infographics: The Science of Building Buyer Personas
    customer-facing team will compile assumptions about user needs and attributes. This is your hypothetical customer description which should include behavior, lifestyle, demographic and product/service use or gaps. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] 24 Full Service Tools to Manage B2B Social Media
    Use Postling to create content, stay organized and reach your customers. Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers. The social networks that each systems supports is listed along with the price (if published). ———-. BuzzTrac.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 10, 2009
    [Customer] Walt's Rolling in His Grave
    But I also understand the responsibility that comes with decades of customer trust. I grew up with a happy friendly Mickey - ready to lend a hand to support his fellow 'Toons' and always there to brighten the day with a smile. Mickey was the symbol of good clean living, family values and All American spirit. Mickey was my hero. How could he?
  • THE ROI GUY  |  MONDAY, OCTOBER 29, 2012
    [Customer] Your Sales Cycle Dilemma in 2013
    The good news is that your customers are likely just as frustrated with increases in purchase decision delays. As a solution provider, you could help reduce the internal process by arming your customer with the right content and tools to help internally sell your solutions to executives and financial decision makers. You Decide.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Customer] Is Your B2B Content Just a Pit Stop?
    start-up CEO who needs to focus all his team's energy on developing enhancements for his SaaS application and onboarding customers who learns that managed services from a cloud provider can relieve the stress and cost of hiring an in-house IT staff while bringing additional expertise he could not afford otherwise. It should. Go Deeper.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Customer] 3 Steps to Better Ecommerce Targeting and Remarketing
    You probably get tons of questions about your products, so why not use your customers to create content for you?! Use these customers' questions in more than just a generic “FAQ” – create a valuable buyer’s guide about your products and use that in your marketing of them. Step 2: Use Landing Pages. ”).
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] The 3 B2B Lead Generation Lessons I Learned From Steve Jobs
    Contrast with the gains your customer can get from your solution. With tools such as marketing automation, you can send the exact message that aligns to where your customer is at, and at the exact time they are ready to receive it. His company, Apple, transformed the way we communicate by creating entirely new industries and markets.
  • THE POINT  |  THURSDAY, SEPTEMBER 29, 2011
    [Customer] Forget About Hot Leads. It’s Cold Leads that Make the Difference.
    When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.].
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Customer] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. 'Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
  • INTEGRATED B2B  |  MONDAY, OCTOBER 8, 2012
    [Customer] Generate new power and real thought leadership with subject matter experts
    Their insights and perspectives can be valuable for your customers, and such insider wisdom can be many times more effective than simply relying on one-to-one conversations between, for example, salespeople and customers. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? quick way to get started is video. Here’s why and how.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Customer] 8 Rookie Facebook Mistakes No One Should Still Be Making
    What brands are failing to understand is that the way a brand sounds and interacts will ultimately work to set a customer’s expectations for the rest of the interactions they have with your company. It thrives off of native content that doesn''t just speak at customers, it speaks with them. It happens to the best of us.
  • BLOG MY CALLS  |  FRIDAY, MARCH 29, 2013
    [Customer] Your LogMyCalls Easter Basket (Plus Creepy Easter Pictures)
    Every LogMyCalls customer becomes personally acquainted with Bernard Beaver. Every LogMyCalls customer has access to our incredible webinar library. When I was a kid, I loved Easter. It was second only to Christmas in its utter wonderment. mean think about it! man-sized bunny enters your home in the dark of night. His name is Bernard.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 8, 2011
    [Customer] B2B Marketing 2011 Year In Review
    think Content Marketing has left the mid-level marketing realm and entered the serious conversations by senior marketing leaders as they seek to get and keep more customers. To respond, CMOs are looking at their content supply chains and they see a gap between what they produce and what customers are looking for. Hey B2B marketers!
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Inbound 101: Three Major Inbound Components
    This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. According to Mashable , customers are barely even paying attention to paid ads anymore. Content should be informative, engaging, and appealing to your targeted customers. advertising, junk mail, spam, and trade shows.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Customer] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    Social Sharing - Social sharing links should be added to landing pages and emails to increase the chance of influencers, customers, and friends sharing your content with their audience. These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  Need to improve? 
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • B2B LEAD BLOG   |  TUESDAY, AUGUST 9, 2011
    [Customer] Have a minute? Find out why lead nurturing is more critical than ever
    Tweet In this recent interview with BNet Australia, Brian Carroll reminds us that 90 to 95 percent of customers aren’t ready to buy. Find his comments at timestamp 18:14.). So what do you do with them until they are? You nurture them. Learn more opportunities to leverage lead-nurturing in the video below.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Customer] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Tab creation apps (for customized content iFrame tabs). Customized Publishing via YOUR Branding. With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. Photo credit: Wikipedia). Facebook
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 9, 2010
    [Customer] 5 Must Watch B2B Videos
    As a B2B marketer, knowing where and what’s happening throughout the online world gives you insight into marketing for your prospective customers.  . After seeing the statistics in this video, you will understand how B2B social media changes business and how you communicate with your customers. The State of the Internet.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Customer] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Customer] John Legend Coming to Interact 2014
    About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Customer] The CIO and Social Media: Embracing Change
    Before social media was so integral to delivering your brand message to potential customers, IT often focused on controlling and limiting access to social channels, with the hope of effectively protecting the company and minimizing employee distractions. The Old Way. But times have changed – IT’s reign over social engagement is simply over.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 21, 2014
    [Customer] Lead Generation: How to establish a connection offline
    Bob shared insights into the critical power company’s process in sending a tangible, personalized direct mail piece to target customers. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob asked. The results weren’t ideal.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Customer] A Small Biz Guide to Digital Marketing Acronyms
    CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. CX: Customer Experience is the sum of all experiences a customer has with your product, website, etc. ” Say what? Also known as inbound link. Why isn’t it CPT then?
  • BIZNOLOGY  |  MONDAY, MARCH 16, 2015
    [Customer] How choosing “Birdman” hurts the Oscars brand
    One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers. For example, was “Birdman” indeed the “best” movie, or simply the “favorite” of the Motion Picture Academy?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products
    Split Tests: Formal split testing of different content versions or customer treatments is the heart of marketing optimization, but many B2B marketers still don’t have the time or resources to do it. Custom tables are needed to extend the marketing database beyond inputs from the CRM system.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Customer] Is Outbound Marketing Dead?
    Marketers are publishing useful, helpful and even entertaining content about solutions to the problems for which their prospective customers are searching online. Now with permission granted, the marketer continues to offer helpful information via email on a regular basis to the prospective customer. It’s not that simple.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Customer] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads? You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Customer] Blog Writing: 5 Tips to Break a Blogging Rut
    Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. Reaching customers on an individual level. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. Read other blogs.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 19, 2013
    [Customer] Blogger and Google+, using them together to great effect
    It enables you to quickly build Authority while engaging your fans/readers/customers very directly. There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? Is your blog You or your Blog?
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Customer] Is Free CRM Software Right for Your Business?
    'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. To find out, we spoke to some of the most popular free CRM vendors on the market, as well as customers using their products. What Free Solutions Are Available?
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Customer] Conversion Rate How-To: Call Tracking and Google Analytics
    form fill outs) end up becoming customers within 6 months. However, according to LogMyCalls analysis of hundreds of thousands of phone calls, approximately 20% to 35% of inbound phone calls end up becoming customers within 6 months. 'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, MAY 22, 2012
    [Customer] Dialogue: A Perspective on Nurturing and Lead Management
    But unless we are engaging in a dialogue , a true two-way communication, about the nature of their needs and challenges and helping them clearly see each potential step required to reach their goal or destination (along their customer journey), we risk losing their attention, interest and loyalty to and mindshare and wallet share around our brands. 
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 5, 2011
    [Customer] To be successful, do the opposite
    Jeff Ogden is the President of Find New Customers and the host of Mad Marketing TV , sponsored by Act-On Software. Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. What do you think?
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 27, 2010
    [Customer] B2B Lead Definitions vs. Personas - There is a Difference
    " A persona takes a segment of your company's aggregate customer profile and fleshes it out with detailed information that represents real prospects in specific circumstances." Much of the conversation about marketing and sales alignment is based on the mandate that both sides must agree to what constitutes an ideal lead.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Customer] Next-Generation Marketing Automation Systems Target Small Business
    The system’s particular strength is tracking customer activities across different channels by assigning them campaign codes; this covers emails, Web visits, social media responses, and CRM interactions. Revenue can be attributed in these reports to either the first or last campaign to reach a customer. Among U.S-based
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Customer] Creating Purpose-Driven Marketing Departments
    Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.”. As we look at marketing’s role outside the wall of “just marketing,” there’s opportunity for us to bring people together by building non-traditional teams that collaborate to solve customer problems.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 24, 2013
    [Customer] Are Your Prospects Lying To You?
    So how well are you reading your customers'' actions? When your customers/prospects go silent Customers go silent.they just do. When your customers go silent, you need to listen. 'Your prospects don’t wake up in the morning and say "Hey I am going to lie to this person today". The Bottom Line.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, FEBRUARY 24, 2009
    [Customer] We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet
    So do all our prospects and customers. We all use Twitter. made that argument to our CFO and CEO the other day and was met with a rousing chorus of guffaws and comments about teenagers and people with too much time on their hands. First, let’s look at how Twitter is used by those who use it directly.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 7, 2013
    [Customer] 6 Tips for Effective Marketing with Twitter Lead Generation Cards
    Make sure to customize your message and offers based on why the lead shared their information with you in the first place. From a product perspective, Twitter has added tremendous value to their customers without harming the user experience. 'Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter?
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] New European Social Media Benchmarks: How Does Your Company Stack Up?
    That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. 'Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Tweet This]. Tweet This]. Tweet This].
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. 
  • DIRECT RESPONSE COACH  |  THURSDAY, MAY 16, 2013
    [Customer] My new Kindle ebook on mailing list research
    'Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Customer] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    How you lead the charge, take more control of the customer experience, and how you drive revenue for your companies. He exclaims that his vision for Marketo’s customers is a true platform that is easy, powerful, and complete.  How do we make this product faster and meet the needs of our customers? Brave New You. Ask for help!
  • SALES CHALLENGER  |  TUESDAY, APRIL 16, 2013
    [Customer] Why You Should Question Your Sales Culture
    That is the question that our newest 2013 research study Driving Sales Transformation: Empowering Reps to Sell to Empowered Customers , set out to answer.  ( CEB Sales Members , be among the first to know what our research says by registering now for an upcoming Executive Retreat or Regional Briefing session).
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