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  • CLIENT BRIDGE  |  MONDAY, MAY 20, 2013
    [Customer] INFOGRAPHIC: Digital Marketing Trends for 2013
    Here''s their infographic which provides insights on utilizing various elements of a digital marketing strategy to offer greater reach, better relevancy and higher customer engagement. Dot Com Infoway identifies mobile marketing, social media, content marketing and author rank as the top four trends in digital marketing.
  • SAZBEAN  |  FRIDAY, MARCH 8, 2013
    [Customer] Using analytics to boost your social ROI
    As such, marketers should place a premium on fostering social relationships that add tangible value and incentives to the customer experience. Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. But how do you do this without understanding your social audience?
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
    According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    Your marketing will certainly thank you. 4) Call One Customer. Marketers are typically pretty closely aligned with their sales organization -- or at least they strive to be -- but its easy to forget about leads once they become customers. You''ve all heard of TED Talks , right? So, I''m blogging about it. Like bloggers do. So I did.
  • BLUE FOCUS MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Customer] The Future of Profit is Purpose by @Simonmainwaring #WeFirst
    In the video, Simon shares with us why the future of profit is purpose; why brands must seek fan action, not acquisition and the changing role of brands in relation to their customer communities. 3 Critical Insights from #WeFirst by @Simonmainwaring. Plus, he’s got a really special offer for his brand new training program, just for you!
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Customer] The Only Metrics You Need to Optimize Website Performance
    Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Lead-to-Customer Conversion Rate: the percentage of leads who become customers. Unique Visitors. New vs. Repeat Visitors. Referring URLs.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Customer] How Savvy Marketers Harness Social Data for Product Development
    Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Let the pictures tell you what the top customer and product trends are.
  • WEBBIQUITY  |  MONDAY, APRIL 19, 2010
    [Customer] Five Big Shifts in Social Media Marketing
    Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. The successful use of social media produces long-term customers and brand advocates. Buy my stuff now!&#
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 2, 2012
    [Customer] The S.F. Giants School of Social Media: 3 Tips to Drive Nonprofit Fan Engagement
    STORY + CUSTOMER EXPERIENCE + VOICE  =  COMMUNITY. Here’s a charming tale about customers becoming part of the story for the San Francisco Giants. BRING YOUR CUSTOMERS INTO THE EXPERIENCE. They are directors of customer experiences.  And sharing these days is different because our customers are connected.  link].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Customer] The Dos and Don’ts of Marketing Warfare
    In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers. The Four Strategies. There are four strategies used in marketing warfare. Do study the moves of your competitors closely. The Don’ts.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Customer] 5 Strategies for Managing the Twitter Firehose
    These can be some of the most important conversations to keep track of (especially for customer service). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] 5 Ways to Improve Your Landing Pages for Better Conversions
    Why don’t you check out the B2B Lead Generation Assessment Service from Find New Customers? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Show the benefits.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Customer] 3 Winning Examples of B2B Blogs Done Right
    You can’t just start a blog and expect results.  A long-term perspective on social media strategy combined with the proper research created a blueprint which allowed these companies to plan out an effective blogging strategy customized for their audience and brand. Louis E. What is exciting about mesh and fencing?  Nothing.  Louis E.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 3, 2013
    [Customer] Create an Unfair Advantage in B2B Social Media with Competitive Intelligence
    Recently we were watching the social media efforts of one competitor who consistently posted a daily question on Facebook, to engage customers. But even more important than a missed opportunity was the fact that customer complaints were not being addressed, and customers were frustrated at not being heard. Photo: Flickr.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 6, 2012
    [Customer] Savvy Week in Review April 6th
    You're not doing this to your customer. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Here are our favorite picks of the week. Hope you enjoy them & that the Easter Bunny brings you some awesome eggs. Great overview of how to get started with content marketing. Are you?
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Customer] Finding the balance between personal and professional on Twitter
    This also works well in a customer service situation. I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? No, of course not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 20, 2012
    [Customer] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
    The idea of real time and creating content right now, on the time frame that’s important to your potential customers. Members of the media, the analyst community, your potential customers. Your existing customers, your partners, even your employees. Below David gives a preview into his upcoming talk. But the idea is now.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Customer] Canadian Companies Use of Social Media
    If you think social media should play a role, find out if the markets and customers you serve are using social media first. As a brand manager you need to think about engaging WITH customers and prospective customers. Are you a Canadian company using social media to engage with your customers and prospective customers?
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
    It turns out that, when asked what group has the most influence on an organization’s business strategies, 55 percent of executives responded that it was a brand’s customers. Who is talking to the customers? It’s good to see that the customer’s voice is being taken seriously, or at least that it’s understood to be important.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Customer] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    Hybrids are between the two with three sub-types: high purchase complexity (standard offering, self driven) or custom offering (Low ASP, self driven) or design driven ( high ASP, standard offering). There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. King's blues club.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
    Your customers will go elsewhere. 17) Customer Service. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Customer] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Should SMBs Blog to Customers or Colleagues? Customer service goes social  (eConsultancy). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Small Biz Trends).
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Customer] Algonquin College - Winner of Marketo Revvie Award
    This award is given to outstanding customers who share how Marketo has transformed or revolutionized their businesses. They describe the ROI experienced in terms of an improvement in number of qualified leads, lead conversion, deal size, win rate, customer acquisition costs, and /or sales cycle length. Most Dramatic Business Impact.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Customer] Key to Creating B2B Social Content That Engage Audiences
    It’s not about pushing your message; it’s about pulling in your customers. And the way to pull customers in (and generate demand) is to publish remarkable content. Content marketing creates marketing messages that your customers request, instead of interruptive messages they ignore. Marketers are now publishers.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer] Should My CEO be on Social Media?
    social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. Cue the music. Source | Lyrics ]. What is a “Social CEO?". Sources.
  • LEADERSHIP  |  THURSDAY, MAY 8, 2014
    [Customer] Top 7 Social Media Trends Every B2B Leader Should Be Following
    Read the following points, which were also highlighted in Media Mosiac’s infographic, “Social Media Trends Shaping 2014”: Social listening schemes: Effective social listening is required to allow marketers to interact with customers. Do you frequently follow social media trends to improve your marketing campaigns?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Customer] Does Your B2B Sales Team Dominate LinkedIn?
    Know what keywords and phrases customers use when they search for your products and services, and then strategically include those  in your company and employee profiles, in answers and group discussions. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. Tweet. Wrong!
  • MARKETRI  |  WEDNESDAY, FEBRUARY 10, 2016
    [Customer] 10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy
    In fact, some might argue that resources invested in the creation and distribution of content should be used in other important ways including customer service. Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away. Inbound Marketing B2B Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest
    This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. Social Media Contests Arthur Conan Doyle Arts Benedict Cumberbatch Facebook IPad Sherlock Sherlock Holmes United States
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Customer] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.). 2. Create Custom Page Tabs to Promote Offers: Customization of Facebook pages is tough.but not impossible. Creating custom page tabs are a great way to expand the possibilities of your Facebook page. But when has 'nice' ever been enough?
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Customer] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    After all, the customer acquisition and retention landscape is evolving faster than ever. Because prospects are often involving multiple teams to evaluate the compliance and technology capabilities of an IT product, one-off email marketing campaigns won’t be efficient in reducing customer acquisition costs and increasing ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Customer] A plan to challenge the Facebook monopoly
    The moment you do, your focus is on serving shareholders and quarterly financial results instead of customers. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares? Facebook is not a “technology.” ”  Facebook is not a website.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Customer] Hero Conference 2014: Key Learnings in Paid Search
    We need to spend more time talking to our clients (and there sales team) about the questions/challenges their customers face, the demographics of their customers, and segmenting their customers into different buckets with different messaging and calls to actions and landing pages for each segment. They were phenomenal.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Why are you learning more about digital marketing?
    Nice going that you know more about your customer–and about digital marketing. But it is the only way that you learn what your customers really want. (Photo credit: dSeneste.dk). No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What is your specific reason? Not at all. write books.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Customer] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. The first, and most common for B2B companies, is to create your own Group and encourage customers, prospects, employees and partners to join it. Members demonstrate their expertise by answering questions.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Customer] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    More customers. Maybe you’re looking for customers to request a proposal. Maybe you’re simply looking to generate customers who are giving you their money. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage. And that volume is enormous.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Customer] How to be Twitterific – 39 Expert Twitter Guides and Tips
    ”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources. From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer. Knutson.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 6, 2012
    [Customer] CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
    In the end what RESON came away from their research with was a better understanding of the aspirations and working environments of their customers. Marketing messages and materials were company-centric rather than reflecting customer pains and priorities. Encourage customers to form an emotional bond to your brand.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Customer] 15 Habits of Highly Effective Content Marketers
    Even if their idea collection is spread out over Post-its, notebooks, and four different online tools (not that I’m speaking from experience or anything), what matters is that when writer’s block or an empty content calendar hits, they have ideas to turn to. 9) Monitor conversations with your customers. Goodwill goes a long way. Dig deeper.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 28, 2015
    [Customer] Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)
    Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success. Content Marketing Oracle Marketing Cloud
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Customer] The radical NoMQL movement in content marketing
    But as radical of a move as this may seem through the eyes of a marketer, if we put on a prospect’s hat — remember, we’re all committed to being customer-centric, right? But through the lens of customer-centricity, what’s being disrupted: our audience’s experience or just our internal apparatus? Say what?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 12, 2013
    [Customer] Is Sales Behind Technology?
    When thinking about all of the great new tools at their disposal, including customer relationship management, customer experience software, remote work tools, and all kinds of other digital technologies, does your sales team feel confident and empowered or burdened by a big technology learning curve? Modern Journalism: An Analogy.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [Customer] Tracking Video Music Trends: How to Stay Current
    Music is the packaging that helps your customers feel good and connected to the message you want to convey. We’ll help you find a track in our library or custom-make the most relatable music for your project, on time and on budget. Finding captivating, relevant and creative new music for your video is challenging. We get the struggle.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Customer] Don’t Blink: Here Comes Ephemeral Marketing!
    NYC-based yogurt shop 16 Handles ran a promotion with Snapchat, whereby customers were asked to take a Snapchat image of them eating one of the company’s yogurts on site and then send it to the company’s Snapchat account. You gotta love the fast moving nature of digital marketing. If it sounds a bit silly or gimmicky, better think again.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Customer] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. for the search engine, rather than the customer. So your job is to create content for your ideal customers – their interests, pain points, wants, needs – and do it using natural language. 2. So …. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Customer] How to Beat the S&P 500
    Customer Confidence Rocked.” Businesses need to continually measure the time it takes to turn a raw prospect into a customer, benchmark that data against peers, and apply best practices to accelerate deals. by Jim Williams | Tweet this You probably read the same headlines as me. Businesses Posting Big Losses.” Markets Sluggish.”.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 10, 2014
    [Customer] My BIG Keynote Speech on Marketing at Foxwoods next month
    Jeff Ogden of Find New Customers and creator and host of Marketing Made Simple TV  is a keynote speaker too! I was hired to deliver a keynote speech on Marketing at a big company event next month.at Foxwoods Resort and Casino. This is going to be so much fun! The client is excited, so I am too. could not be more pumped to do this! Jeff Ogden.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
    We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Customer] Data Privacy,Protection and Compliance from Silverpop Amplify
    There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules, Today was another great day at Silverpop Amplify 14 #SPOP14.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Customer] The evolution of social media analytics
    Chapman Executives long for “customer-activated company” but social media is a stumbling block What will be the next big thing in social media? Click here if you cannot see my video interview with Shree Dandekar of Dell. You probably can’t pick up a book on social media best practices without seeing some reference to Dell.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] The Ultimate Editing Checklist
    Bookmark this post, or download this Word Doc with just one click , which you can print out and customize with any additional considerations specific to your own editing process. Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). Topic Selection. Article Structure & Formatting.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Customer] Hey Marketing: An Inquiry Is Not A Lead
    Meaning you need 351 inquiries to generate a new customer. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment. And 36% are never followed up on.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 29, 2014
    [Customer] B2B Social Media Lead Generation Advice from Experts
    The best way to use social media to generate leads is to create a business blog that answers prospects’ questions and solves customers’ problems. Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer a number of questions on the topic. Marketing
  • ACT-ON  |  TUESDAY, JANUARY 5, 2016
    [Customer] 3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
    Customer  – All About the New Feature. Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. Individual Program. Individual Email/Subject Line. Macro-categorical. Top of Funnel. Getting the data.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer] Fintech 2015: Top 100 Influencers and Brands
    Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. Less time is focused on the actual customer experience.  (How is a mobile phone payment at the point of sale easier than pulling out a credit card?) 
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] 7 Terrific Ways to Use Social Media for Instant Feedback
    When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Customer] Domain name registration strategy
    It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection. and.eu.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happily, you’re not one of those marketers. What Why is that? Two reasons: The objective is too nebulous.
  • OPENTOPIC  |  FRIDAY, OCTOBER 23, 2015
    [Customer] The Transaction Machine: Build Your Content Strategy for Transactions
    Jeff started off the conversation by saying that customer interactions are more than just transactions: "When you say transactions the connotation is just ‘hey here’s money give me what I paid for that’s it bye bye I never see you again.' To me my customers and my clients they’re more than just transactions.” - Jeff Zelaya.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Customer] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Data quality: How clean and current is our database of prospective buyers and customers? In part one , I provided insight into the why and what of a lead-to-revenue assessment. challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2011
    [Customer] How to self-publish your book
    And their customer service is superb!  It was quite painless to get both the print copy and the electronic copy ready for Amazon. So whether you need one book or 100, they can be shipped to your door, or the customer, in a matter of days. One very viable option is self-publishing. The essential question. That’s not for me.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) Learning to use Twitter can be perplexing, because it has it’s own language and coding.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Book Review: Tales From a Veteran Blogger
    Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Telling Stories. Ed Brill.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 2, 2015
    [Customer] Why DIY is DI-DON’T: Automatically Updating CMS Plugins
    We suggest doing updates in a staging environment first, in case anything does break, your customers never have to know. You’ve logged into the back end of your website and there it is – right at the top of the dashboard staring back at you – “There is an update for one of your plugins. Get the new version here!”.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Customer] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    But the market is growing even faster than we can hire and train great sales professionals, so we’re always looking for additional ways to find and serve new customers. Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Customer] Does Your Website Have Performance Issues?
    Your website is often the first impression prospective customers have of your company and brand. Photo on Flickr by shock264, some rights reserved. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site loads quickly.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Customer] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    But we haven't told you how to design a seamless, efficient checkout experience that ensures customers actually complete their purchases the first time they're in your shopping cart. Well, you're right -- but it also makes for a happier customer if they choose to take advantage of your recommendation. Awesome! Buy Now! Sound familiar?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Customer] Agility in Digital Media: 6 Steps to Follow
    In the Lean Startup community , this process is known as ‘customer development.’ At the end of the day, all companies aim to create a product that customers will love, and to a large extent, media companies are reaching audiences with similar passions and preferences. Keep your customers and advertisers even closer. Start Small.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 10, 2013
    [Customer] The Changing Role of the CIO and Aligning Organizational Priorities
    Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company. The reality is that marketing is no more or less a business partner than sales, engineering, customer service, or finance. IT in a Silo.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Customer] What are The Most Popular Social Media Tools?
    Want to create a custom message for every platform…then that’s fine too! Similar to Buffer, Hootsuite is a social media scheduling tool that gives users the option of creating a custom social message and then selecting which social platform it should be shared on and at what time. Stop working harder and start working smarter.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Customer] Mobile will disrupt your industry: 3 ways to protect your business
    Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database. That means some 4 to 4.5 Cool, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Customer] A Tour through the New Facebook Ads Manager
    Customized Date Ranges. Options such as “Yesterday,” “Last Month,” and more are now available, along with the ability to choose custom start and end dates. Recently, Facebook began rolling out its new and improved advertising dashboard. In the past, finding specific data was a sluggish process. Improved Account Structure with Ad Sets.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 30, 2012
    [Customer] Social Media for IT Professionals: 7 Trends to Follow
    Internal departments such as HR (recruiting, policy, guidelines, training), Legal (policy, compliance), Customer Service, and, yes, even IT will need to participate in internal dialogue to help decide the best way to move the company forward vis a vis social media. This is a Sponsored post written by me on behalf of CDW. Big (Social) Data.
  • HUBSPOT  |  THURSDAY, APRIL 11, 2013
    [Customer] 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
    They are the hub of your lead generation efforts, and that''s why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. Yikes!
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [Customer] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    Robert explains that this is the foundation of creating a great customer experience – to start with what the customer needs and wants rather than what we want to say. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. It depends. This week’s show. Content marketing in the news.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 5, 2011
    [Customer] R.I.P. Social Media Consultant
    Those customers and that experience has made me who I am today.  To my blog readers and past customers, do not worry: I will still be here blogging, writing books, and available for speaking engagements under my Windmill Networking brand.  With the above taken into account, it’s time for me to move with the market. What’s your take?
  • SALES LEAD INSIGHTS  |  THURSDAY, JULY 14, 2011
    [Customer] Bridging the Content Chasm for B-to-B marketing automation and lead generation
    Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Twitter Launches Photo Tagging (Get Ready)
    People are friends with their coworkers, bosses, clients, customers, that wench Nancy from high school who always thought she was better than you. Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. Social Media
  • LEADERSHIP  |  FRIDAY, MAY 16, 2014
    [Customer] Interesting Infographics: How To Measure Your ROI On Social Media
    Engagement with your current customers. Social Media Recruitment Social media is necessary for companies to engage with customers, as well as enlist new talent.  As a B2B leader, do you know how to determine the ROI on your social media efforts? Studying sales increases and the decline of costs. Sales (short-term basis). Revenue (50%).
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Customer] Did Morgan Stanley just kill the single-vendor marketing suite?
    ” In my mind, these are not the same thing. I’m actually a believer in the benefits of a marketing team standardizing around a relatively small number of true marketing technology platforms — systems that can serve as the foundation of common customer data and common digital assets. But this graph is a little weird.
  • HUBSPOT  |  SATURDAY, APRIL 6, 2013
    [Customer] How to Create a Google+ Event [Quick Tip]
    Step 4: Customize Your Event''s Cover Photo. To customize your event, click the transparent grey, '' Change Theme '' button in the bottom left corner of the current cover image you see (see image above). Your best bet is to create a custom image that''s exactly 940 pixels wide by 280 pixels tall. What a time saver! Great!
  • HUBSPOT  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    Are you sharing your content to drive traffic to your website that you eventually want to convert into leads or customers? Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. looked at 2.7 Below, you'll find an infographic detailing my findings.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Customer] The Death of Desktop, in 5 Charts
    Meanwhile, print continues to command a disproportional amount of spend, perhaps because of high-value customers or simply from inertia. Last year, the five major players of the PC industry—Dell, Microsoft, Lenovo, Intel, and Hewlett-Packard—joined forces on an ad campaign to promote the advantages of desktop computers. desktop and laptops).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Customer] How to Create Sales Presentations That Close Deals [Free Ebook]
    Ready to start turning prospects into customers? As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. Why social proof is so important.
  • SAZBEAN  |  TUESDAY, OCTOBER 29, 2013
    [Customer] How Twitter Grew From a Microblog Into a Business Tool
    Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Meanwhile, inspired by CB radio and building on a Radio Shack TRS-80 platform, online pioneer CompuServe introduced CB Simulator in 1980.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Customer] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Authors and Due Dates.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer] Is Google Hummingbird a Win For Marketers?
    Smart content marketing is one of the best ways to nurture relationships with your prospects and customers, but it requires a whole mix of techniques. That’s why Hummingbird is a win for your customers, and ultimately a win for you. So what is it, and what does it do? Phrases > Keywords: Conversational Search.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    Put yourself in your customer’s shoes — what would they say? Put yourself in your competitor’s customer’s shoes. Develop relationships with your customers when they share their excitement about your company, or even their disappointment. It’s understandable — there’s a lot of noise out there. Social Media
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Customer] When NOT to Use Lead-Gen CTAs in Your Marketing
    But a little bit of mystery, especially when it's well-deployed at the beginning of a relationship, can be a great way to get future customers to learn about you. However, for many companies (ours included), gating this kind of content actually harms lead and customer conversions. PR and Social "Buzz" Campaigns. doubt very many.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Super Teams, a book review
    The super team is defined as: A SuperTeam is a team that consistently delivers a superior performance relative to customer expectations. Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. What is a Super Team. 2. Empowerment. Trust.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Drive Social Media Traffic to Your Crowdfunding Campaign
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Customer] 5 Big Marketing Lessons From Kickstarter
    Make your customers feel like they are part of something cool and they’ll be ready to throw their money behind it. Marketers should tap into customers same desire for social status and personal involvement in the creative process. by Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Keep Nurturing.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Customer] 10 Clever Ways Your Email Signature Can Support Your Marketing
    Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. If you're talking to potential customers, what’s better than sharing stories of successful ones? Here are ten awesome suggestions: 1.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 3, 2014
    [Customer] Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan
    Related Stories Auto posting Your Way to Fame, Fortune, Health and Weight Loss The Pyramid of Influence on Social Media Evolving From #SoLoMo to Customer Experience Marketing. This is why I recently declared the pyramid dead. Now we have a vortex – an energy circle.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] Your Content Marketing Must Become Convenient
    One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Customer] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    Pantone created the custom color for the brand , which is trademarked and not available in any fan book. Starbuck's green, the Hermes orange, the red on the sole of Christian Louboutin, and Coca-Cola's red are all Pantone customized colors under trademark protection. 3) Sephora-Pantone Universe Color of the Year Collection.
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