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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Customer] 5 Types of Sales Rep Profiles
    JILL: In The Challenger Sale , you talk about the 5 types of sales rep profiles you've identified based on how they interact with customers. They focus on developing strong personal and professional relationships and advocates across the customer organization. They're defined by their tendency to push the customer's thinking.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Customer] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. When weighing the value of an event, ask yourself these questions: Are my current and potential customers likely to be there too?
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Customer] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Creating engaging content is the best way to connect with potential customers. This particular preference can be further customized by allowing readers to opt to get emails when special offers are available, certain topics are covered or simply on a daily, weekly, or monthly basis. 3. Allow readers to control the frequency of emails.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 16, 2011
    [Customer] The Awesome Power of Story
    Special guest speaker Jeff Ogden of Find New Customers. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. Breaking Bad.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Customer] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. clients, customers and prospects)? your insights and opinions, news, trends, and other concerns and hot topics) that is near and dear to your clients, customers and prospects. Let’s investigate.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Business Karma
    With my mind uncluttered by the day to day execution of my business plan, I can think about the philosophy behind what I am trying to accomplish, and what that means to my customers and my company. More than once I have sent a potential customer away when I could have convinced them to buy. love vacation time, absolutely love it.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] The Critical Importance of Marketing Specialization
    Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post.  I didn’t notice it but another top marketing expert, Ruth Stevens, sure did, a nice lady I have known for years and years and someone I met in NYC too. Why download How to Find New Customers? Ruth Stevens. Ruth Stevens.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Customer] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Customer] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Compel & Not Repel Customers on Facebook. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] 6 Ingenious Microsites You Could Play With All Day
    In a world where much of personal banking become automatic, TD Bank markets themselves as a bank focused on a human-centric customer experience. Easily shareable, a single call-to-action, and it made their customers the stars. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Link ''em.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 3 Small Business Challenges and How to Overcome Them
    In order to stay competitive, your small business must create a customer-centric marketing plan that’s continually solidifying your relationships with your target market. VerticalResponse helps you reach out to customers with fresh content, engage them via social media, and stay ahead of the competition. Scaling & Staffing. Voila!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Customer] 5 Storytelling Lessons From Game of Thrones
    This emphasis on custom visual content, and its optimization, is one of the major reasons behind GoT ‘s content marketing success, which makes sense when you consider that tweets with photos are 94% more likely to be retweeted. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Twitter.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Customer] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    Understanding the full customer lifecycle. “Always be learning.". It's a simple yet powerful statement for anyone in today's workforce. Think about it: When you were 22, did you imagine that you'd be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? Click here to sign up.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty. Step 2: Filling Your Funnel with Qualified Buyers. Yet, they are also the most difficult to optimize.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks. Brunner Inc., The good news?
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of May 12, 2014
    HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014…. 12 Contests on Pinterest (Practical eCommerce). Marketing Strategy
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 22, 2012
    [Customer] B2B Marketing, Meet the Law of Attraction
    If you engage them, you have a chance at converting them into customers. It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. What do they want and need? Are you “there” yet?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Customer] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Back on the market or going to market? Hot tips from Earnest! But hang in there!
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Customer] The Best Marketing Conferences Of 2015
    The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time. Let me know if you’ll be there?
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Customer] 7 reasons an internal slide share library is an imperative
    Custom assembly, while necessary, requires time, effort and knowledge. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? Everyone manages PowerPoint.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Customer] Example of an Elevator Speech You Don't Want to Emulate
    Download my ebook, Attracting More Customers , to get more examples of elevator speeches The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • SALES ENGINE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] Create Superior Content, Not More Content
    would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately. Remember, the goal of content marketing in the first place is to create a minimum amount of content that gets us the maximum amount of desired behavior from our prospects and customers. Content Strategy
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Tim Cook is transforming the Apple brand
    But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. While Apple is known for its revolutionary product innovations, it is their customer friendly design and services that has always been their hallmark for fame, as well.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Using Stories to Liven Up Your B2B Brand Personality in Social Media
    Every interaction, every communication between your company and its customers, employees, partners, investors and the media is expressing an aspect of this personality. Your customers have stories, too, and they’re more than happy to share. Your Customers’ Stories – how they use your products. It’s time to change that. Reliable?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    For my money, though, one of the most interesting social advertising tools on Facebook is the Custom Audiences feature, which allows you to remarket to people who have already visited your website by retargeting them with a customized ad when they go on to use the social platform. increase from 2014. But how do you get started?
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • LEANDATA  |  THURSDAY, APRIL 21, 2016
    [Customer] Driving the Right Conversation
    The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by  Matthew Dixon and Brent Adamson , has become a modern sales playbook. In a 2015 follow-up book, “The Challenge Customer: Selling to the Hidden Influencers Who Can Multiply Your Results,” CEB addressed what it called the dark side of consensus.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Customer] Why Lead Nurturing is an Art AND a Science
    If you’re using a tool like Marketo’s Customer Engagement engine , you can examine your overall Engagement Score. Late-stage content is more product focused, such as demos or customer case studies. In other words, it’s both an art and a science. The Art Side. Nurture Content Manager. Setting the standard for content quality.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. Volume. Variety. Value. Videos on YouTube.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Customer] The Necessity of Sharing with Your Competitors
    Sharing with your competitors and having open discussions is not only necessary online, it also opens doors to a much wider audience (of potential customers). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • REPUTATION TO REVENUE  |  MONDAY, JANUARY 31, 2011
    [Customer] Four levels of B2B content sharing: Publishing isn't everything
    As  Chris Iafella  reminded us in a post on  content curation for pharma  the other day, though, creating fresh original content is not the only way to provide value to the customers and others with whom you're trying to connect. . Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Customer] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in better customers. Usually it’s to convert more of your leads to customers, with the ultimate goal of driving more revenue. So what should you do? Absolutely.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 11, 2013
    [Customer] How to Get More Out of Your Content Promotion
    How do you get your thought leadership pieces to your audience?  To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. by Dayna Rothman You have worked hard to create some awesome content. Now what? Write a press release.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Customer] Competition vs. Collaboration: What to Do With Disengaged Employees
    typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. To read more content like this, subscribe to Sales.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Customer] How To Build Landing Pages That Convert
    Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Customer] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. However, data is the lifeblood of any good lead or customer program. The answer is data. (If you got this right, give yourself a gold star!). Clean It. Consolidate It.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Customer] 3 Ways to Navigate the MarTech Landscape
    For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). If customer marketing and referrals are important, you may need software to drive advocacy. love it! Look at all of these new companies with interesting new offerings. Pride:   MarTech is real. ”).
  • VERTICAL RESPONSE  |  FRIDAY, JULY 8, 2016
    [Customer] Seasonal Autoresponders
    Messages that follow up on transactions customers have already initiated, research shows, produce an average open rate of around 50 percent, more than twice that of online newsletters. In short, go for the heart in keeping with the old adage “Customers may forget what you said, but they’ll never forget how you made them feel.”
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Customer] Marketing Performance Management: Tactics to Increase ROI
    For example, cost per lead (CPL), cost per customer (CPC), and revenue. When you are measuring performance at every stage of the funnel you get a full view of the customer journey and can provide a great experience every step of the way. Budgeting. But how do you decide on those goals? How do you determine the necessary budget? Future.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Customer] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Follow-up Email: Thanks the customer for converting and makes recommendations for next actions, including reconversions based on complementary content. Cutting the number of steps to get to conversion will, duh, help you get more conversions. 3) Less Email Yields More Customers. That almost never happens, though. But only 19% do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 10, 2012
    [Customer] New research shows Facebook impacting behaviors in formative years
    Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster. Perhaps he underestimated the problem. Not so fast. Numbers like “54%” don’t tell the full story.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Customer] How to Painlessly Transition Your Company to Inbound Marketing
    This allows you to create a customized landing page just for this advertisement -- you know, something a little more personalized to the reader and the ad you created than just your homepage. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    It''s great that we can have interactions online and via email with prospects, partners, and customers, and even be able to push prospects down the sales funnel. If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Inbound marketing certainly works and metrics prove that it does drive results.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 20, 2011
    [Customer] Sunday thoughts 3/20/2011
    We started Find New Customers. Here’s a video I created about our awesome and free white paper on B2B lead generation, How to Find New Customers. Jeff Ogden, the Fearless Competitor, and the President of Find New Customers is a B2B lead generation and social media expert. Misc ramblings on a Sunday morning. Why not?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] Strategy to Increase Your Profit Margin
    How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? Here''s a story of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JUNE 24, 2013
    [Customer] [Video] This Will Help You Win Highly Profitable Sales
    How can two sellers from the same company calling on the same types of customers have such different perceptions? Here''s an example of how two sellers, Kim and Jack, priced their consulting services projects at opposite ends of the spectrum. One had highly profitable sales, the other did not. So why was there such a difference?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Is Big Data The Future of Marketing?
    And Alan See reiterated that the customer and the  content is king. Our  Future of Marketing  interview series continues with Steve McKee. Steve is the author of    When Growth Stalls ,  the accompanying blog,   Stalled, Stuck or Stale.  He is also President of marketing agency  McKee Wallwork.  You How are you approaching those challenges?
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Customer] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    We encourage listeners to look for assets they can acquire to build richer customer experiences. We also agree that CMOs need to keep their eyes and ears open for companies or assets they can acquire to create richer customer experiences. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers.  .
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Customer] Why a Content BOM is Crucial to a Successful Industrial Web Design
    What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to grow your base of loyal customers (Sales support and referrals). Content BOM is not a typo in my headline. What went wrong? The short answer – no content BOM (Bill Of Materials). What is a content BOM?
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Customer] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Custom Graphics. Customize Images. Slideshare.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Customer] Savvy Week in Review - January 28
    by @ardath421 Ardath Albee challenges marketers to take a hard look at how well they're staying focused on prospects and customers. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! Thanks! Who comes first in your marketing content?
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Customer] Get Me On the List! Whitelisting & Deliverability
    You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email. Add us to your Custom Sender List. When the “Mail & Spam Controls” box appears, click the “Custom sender list” link. and –. How do I get whitelisted? Whitelisting. Gmail .
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Customer] The Social Media MBA: Part 5: Application and Integration of Social Media
    You have to get your customer’s Attention , build their Interest in your product, and convince them they want your offer by building Desire. Social media gives business a chance to expand traditional methods and involve customers in the marketing process. Finally, the consumer will take Action and make a purchase. There is not.
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Customer] 7 Steps to Writing a Copy That Sells
    Whether speaking to your established readers or luring a new audience of potential customers, you can’t write persuasive sales copy without knowing who your target audience is. Communication is key, and extending it beyond the sale will keep your customers coming back for more—and bringing their friends. Image source. Not sure? There.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] Why the Best Marketing Teams Embrace Process
    HubSpot customers know they have tools to help marketers attract visitors to your website, convert those to leads, and then close them as customers. If you''re a HubSpot customer, you can take advantage of this right away by logging into your HubSpot portal. But for many of us, it''s tough to simply start creating on command.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 3, 2013
    [Customer] Grab Blog Readers’ Attention with Animated Videos
    recommend it, and I’m not an affiliate of them… just a happy customer. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Customer] 4 Ways to Make Your Website More Personal
    And it stands to reason that the more you can make your website experience match a personal referral – customized, mindful of the buyer’s needs, relevant to their buying stage  – the more successful you’ll be in turning that inquiry into business. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 13, 2012
    [Customer] Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where  Get Content Get Customers  leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Written by Joe Pulizzi. Content Rules. Chapman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 25, 2013
    [Customer] Click Ad Fraud is out of control — Here’s how you can fight back
    Also, the lead forms filled in by workers paid to do so are not going to turn into paying customers. The “Instead of blocking the bad guys, maybe we should focus on human  whitelisting techniques  to reward the real sites that are delivering profitable target customers. Fake Impressions, Fake Clicks, Fake Leads. Augustine Fou.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Here, you can customize the fields you need to match with VerticalResponse. Incredibly easy to build customized web forms. Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. About JotForm. Over 8,000 templates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Customer] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    client of ours in the call center industry, for example, recently had us create a blog post focused around a video one of their customers had put together (that featured their product). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more. Diversify Content.
  • MARKETRI  |  FRIDAY, JULY 27, 2012
    [Customer] Marketing Myself: How the Right Marketing Plan Got Me Hired
    As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. The Problem. "Oh, jeez, good luck with that!"
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Customer] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    So when things started to pop with a totally opposite voice, the customers totally reacted.". Brands want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement. This post originally appeared on HubSpot's Agency Post. That should be no surprise. watch a lot of ads.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
    This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] 42 Tweetable Facts to Squash Marketing Fantasies
    Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Inbound Marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] 12 Realistic Ways to Make Your Social Media Data Actionable
    Customers are not shy about the products or services they love and hate. Brilliant! 8) Improve and triage customer service issues. This concept of receiving product and service feedback can be similarly extended to a customer service setting. Social media continues to rain data onto the market. Word on Social Data. Here's how.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer] What to Do When Rebranding Is Your Only Option
    Its customers have negative associations with the company. People want to feel as though they''re making a difference, and doing that face-to-face is a great way to increase customer loyalty. If your client does need to change her company name, try to come up with an image or feeling she''s hoping to convey to customers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Integrated marketing can help marketers reach customers and prospects across a range of channels, but doing so requires care and tact. Social media has grown to be a powerful way for brands to build connections with their customers and audience. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Now, on to our Weekly Recap.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Customer] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    high cost of revenue makes it hard for a company to become profitable even as it grows, since much of the new revenue is spent on the new customers. So its losses aren’t simply due to high investment in new customers. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Customer] What to Expect During the HubSpot Onboarding Process
    HubSpot also provides a free, proprietary CRM to their customers that is easy to use and communicates directly with the marketing automation side of things. Add Custom Contact Properties as Necessary – This is your opportunity to add any additional contact properties unique to your company. What to Expect. Keep your analytics pure!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Customer] How to turn employees into a beacon for your brand
    As a customer, this would create a very strong impression of a business where employees care about every detail. Employees By {grow} Community Member Deborah Lewis. love to frequent Caffe Nero, a UK coffee house chain, and I was captivated by a dramatic interior design change at one of my favorite hang-outs. The first one didn’t know.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Best Practices for Building and Using Value-based Sales and Marketing Tools
    Topics include: C ontent marketing optimization and interactive smart content, V alue-based sales enablement optimization, IT and Marketing Economics, Value sales & marketing, ROI and TCO basics, A linean customer case studies and best practice examples. The resource center can be found at [link].
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Customer] Savvy Week in Review - June 8th
    Four Things Customers Want When Making a Purchase Decision by @SpinSucks. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Customer] Savvy Week in Review: April 8th
    Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Give it a read and let me know what you think.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Customer] How Even 'Boring' Industries Can Create Interesting Content
    Turns out it was boring for a reason -- 60% of it was focused on their company, product, or services, and only 40% of it was focused on actually solving customer pain points. We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Uh oh. Not necessarily.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Customer] 28 (of the) Best Business Blogging Guides and Tips of 2013
    It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Still—not every company that blogs realizes the medium’s full potential. Stop It!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Customer] 18 Tweetable Moments From Content Marketing World 2012
    My content marketing call-to-action for marketers and business people is to look at how to implement a solid, company-wide change in mindset from a product-focus to a customer-based solution-focus. Get customers! Just answer the questions your customers have. Hanging with C.C. Cmworld. BrennerMichael. Michael Brenner. Cmworld.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • JUNTA 42  |  SATURDAY, FEBRUARY 20, 2016
    [Customer] This Week in Content Marketing: Brands Create More Content with Less Engagement
    Robert points out that Viant’s customer database will undoubtedly be appended to Time’s massive database to better target digital ads. No wonder customers aren’t engaging with it! 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • EMAGINE B2B BLOG  |  MONDAY, JULY 20, 2015
    [Customer] Start Spying On Your PPC Competitors In 3 Quick Steps
    For this reason I always create custom reports based on the data these tools graciously afford. Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. What are you waiting for?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Customer] Website Evaluation Comes Before Site Redesign
    Website content (Is it customer-centric?). Interface with Customer Relationship Management (CRM) systems. Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Customer] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    On top of your specific buyer and customer research, you should always feel out the landscape where your content will live – you want it to thrive once released into the wild. 1. Visually provides custom-made infographics that make your statistics pop. Content Research. The first step to content production is the research. Canva.
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Customer] How Clean is Your Database?
    ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain. This again allows for users to control their preferences regularly, reducing the chances of losing these customers all together. Trust me, I’ve had to deal with the same.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Customer] The 5 Steps of Developing a Social Business
    These principles are made up of the core business communities which include employees, employers, customers, analysts, prospects, user groups, suppliers, donors, analysts, grassroots supporters and user groups. Due to the minimal interaction with the customers, the businesses do not consider taking advantage of social media.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 20, 2012
    [Customer] The 5 Steps of Developing a Social Business
    These principles are made up of the core business communities which include employees, employers, customers, analysts, prospects, user groups, suppliers, donors, analysts, grassroots supporters and user groups. Due to the minimal interaction with the customers, the businesses do not consider taking advantage of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Customer] You’ve hit marketing gold when the dog doesn’t bark
    It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. Let me explain, through an example. This was a clue.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Talk to your leads on the phone, ask employees on the front lines with your leads and customers how they talk about the concepts in your industry, and watch how leads and customers on Twitter, Facebook, and other social networks talk about your industry. Traffic and leads are good, but customers are better. The thing is.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Customer] Add Some Zen to Your Marketing with Optimonk
    Successful small business owners often use a variety of tools and platforms to reach their customers. to see which options have the best conversion rates with your customers. We’re happy to announce our newest addition to the Integrations Marketplace : Optimonk! So how does Optimonk work with VerticalResponse?
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