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  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Customer] How to Develop Blog Content: Look for Questions that Need Answers
    To learn the questions your prospective customers are asking, look for these “how to” questions in your Google Analytics keyword report. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” One, it’s super easy.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, NOVEMBER 14, 2010
    [Customer] New B2B Video: Let’s Tour Grasshopper
    The video gives you only a brief sense of just how much Grasshopper interacts with customers as well as how busy they’ve been developing new products. Tweet One thing that drives me insane is seeing pictures of buildings on company Websites (whether large or small companies). What exactly do you tour? How to combine the two?
  • ONPATH  |  TUESDAY, JUNE 21, 2011
    [Customer] HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
    I’m sure you can look at their 4000+ customers and recent injection of funding from heavyweights Salesforce.com , Google Ventures, and Sequoia Capital as a testament to the value of their team, and the potential in their Inbound Marketing Software. Article by Scott Thornton, Program Architect at OnPath.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 23, 2011
    [Customer] Why Should B2B Companies Care About Facebook’s Changes?
    We have also included a couple of tactical Facebook posts that should get you thinking about how you engage with your customers on Facebook. Why are they changing my Facebook, don’t they care about their customers. Well, here’s the problem, while Facebook needs users, users aren’t their customers. from Duct Tape Marketing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Customer] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    Many social media approaches start in marketing or customer service, and serve customers and prospects at the top of the lead funnel. Depending on a company’s goals, customer satisfaction through social media can also be tracked. Today Salesforce.com announced the acquisition of Radian6.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Customer] How to Measure and Analyze Your Facebook Presence
    Traffic, Leads, and Customers. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Customer] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    In fact, James Oldroyd of Sungkyunkwan University in the above HBR article cites one of main reasons sales reps fail to engage prospects within a timely fashion: many sales teams are “focused on generating their own leads rather than reacting quickly to customer-driven signs of interest.” One hour. Ensure Tight Alignment with Marketing.
  • ANNUITAS  |  TUESDAY, MAY 27, 2014
    [Customer] What Sales is Really Asking for When They Want More Leads
    Take a look at your best customers, and identify what they have in common. 'Do you know what a salesperson looks at first when they look at a batch of leads that has been delivered to them from marketing? When added together, these factors should add up to a minimum requirement for that lead to be passed over to sales. So what’s the problem?
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Customer] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    The one that can work beyond, between and within the silos to help the company develop a content strategy that works with and for all of marketing (and, better yet, for the customers). Great content marketing, content that is shared and spread by customers and prospects, is almost never about the company’s products or services.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Customer] The Opportunity Social Media Offers Manufacturers
    Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories. By striking a balance between promoting a brand and sharing useful information, manufacturers can gain a thought leadership position that will help win customers later down the road.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Customer] Mastering Content Marketing In 11 Easy Steps
    Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one  customer segment you want to start with and focus on them first. Understand their buyer journey so you can provide the content they need to help them make informed decisions. Hire a managing editor.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] Getting Channel Sales Right
    Supplier wants to tap new markets and hunt new customers? Channel Design —examples from IBM and Cargill offer guidance on how to select or deselect partners and plan jointly for growth in end-customer markets. Rather than ‘We’re in this together’, suppliers may hear: ‘You’re not the boss of me.’. Sales Insights Channel Partners
  • B2BMARKETINGSMARTS  |  WEDNESDAY, OCTOBER 27, 2010
    [Customer] Two more ways to keep the camels out of B2B marketing.
    Survey Customers. Their suggestion is: “Survey/talk to customers for the best insight on what works with them and what doesn’t.&# (“How can we be better?&# “Where do you want to find information?&# ) Management is always interested in seeing the results of these efforts.&# Talk Numbers.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Customer] Will Jet Engines Ever Be Social?
    Just a few years ago, similar information flows required custom software that was installed at very few endpoints, required knowledge of acronyms like EDI and almost always identified a computer or terminal, not an individual. What would a jet engine say if it was on a social network? Wow, what a question.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Customer] What Enterprise Can Learn From the FDA Social Media Hearings
    It is changing the rules of engagement now that customers and consumers have a vibrant and ever present medium on which to communicate and share their opinions and experiences. Customers, clients, patients, and users are engaging online and this is a force that can't be stopped. When is the use of links appropriate? Are you?
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Customer] How Sales Can Better Align with Marketing and Support
    Sales can also access audio recordings of the calls to hear first hand customer complaints and be able to formulate a plan to repair the relationship. 'When your car needs an alignment, you know it. The tires are wandering, the steering wheel is vibrating, and other telltale signs that indicate something needs to be tweaked are appearing.
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 15, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: Next Tuesday! Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today. Follow @nathanofsm.
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] Free 25 Minute Content Marketing Webinar
    This free webinar will show you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. Date: 14th August 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI). Book Your Place Today.
  • FATHOM  |  TUESDAY, JANUARY 21, 2014
    [Customer] Thoughts on Human Marketing
    In other words, if you want to attract customers, then the last thing you want do is aggravate them. On the other hand, maybe it’s not so simple: The business imperative to create a customer often presents a commercial conflict. There comes a time when you need to nudge that potential customer to a conversion or purchase.
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Customer] Creating a Social Media Persona to Maintain Brand Consistency
    Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. However, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles. Understanding Your Social Media Persona.
  • SAZBEAN  |  MONDAY, JUNE 14, 2010
    [Customer] Getting Started with Social Media for Your Business
    Flip the Funnel: How to Use Existing Customers to Gain New Ones. You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). Crush It!:
  • CONNECT THE DOCS  |  MONDAY, MAY 10, 2010
    [Customer] Lead Generation to Demand Generation
    The result of this change will be greater brand recognition, shorter sales cycles, and improved customer retention. How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Maria Pergolino. Recommended Resources. Over to you.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Customer] Link Thought Leadership to Intelligent Client Discovery
    “In a Downturn, Provoke Your Customers,” Harvard Business Review. Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Recommended Resources.
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [Customer] Social Media Hierarchy of Needs - Best Practices for ROI Success
    Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and dialogue new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. the quantified return on investment (ROI) from social marketing efforts.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, JANUARY 12, 2011
    [Customer] A 2011 Perspective on Media Mix
    Matching target customers and prospects with media use yields efficiency. These assets become the canvas for presenting the band story in all its nuanced detail and for creating or using content to systematically and continuously engage customers and prospects.  It’s a new year and a new fiscal budget cycle. Clarity is critical.
  • INTEGRATED B2B  |  MONDAY, OCTOBER 8, 2012
    [Customer] Generate new power and real thought leadership with subject matter experts
    Their insights and perspectives can be valuable for your customers, and such insider wisdom can be many times more effective than simply relying on one-to-one conversations between, for example, salespeople and customers. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? quick way to get started is video. Here’s why and how.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Customer] What Content Marketing ROI and a Beach in Fiji Have in Common
    As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention. Design A Content Experience Optimized for Lead Gen.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Customer] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. The “Lost the Deal” Nurture.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Cats on a Plane: Heart-Warming Holiday Campaigns
    who have a new definition of customer appreciation (assuming that they aren’t Scrooges who think of this as a slimy PR scheme, of course). Showing your customers that you care isn’t always about providing little amenities (pretzels and pillows) or even special discounts (half off flights during your birthday month). right meow.
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Customer] Report From New York: How Agencies are Using Marketing Automation
    Companies who have great brands create a brand promise that is both valuable and credible to the customers that they serve, and meets (or even exceeds) customers’ expectations. 'Judy Logan of Act-On, seated; Julie Persofsky of Influitive, standing. On June 6, 2014, Act-On held its  i?marketing We had our first-ever  i?marketing
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Customer] Only You Can Prevent Feature Puke
    Sales Squirrels are not there to dump out a bag full of stuff about your product and then help the customer or prospect pick through it until they find just the right thing that will move the sale forward. Your Customers Want to Talk to You. They can’t help it, and marketing folks can’t help being equally bitchy about bad marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 15, 2012
    [Customer] Tips on Making Your Emails More Effective
    Here are three tips for us to consider: Inject your personality into every email - show customers the real you; maybe even crack a joke! I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. He calls his writing style “infotainment.”
  • HUBSPOT  |  MONDAY, APRIL 25, 2011
    [Customer] 10 Ways to Leverage Mobile Technology for Marketing
    Having the ability to contact your customers with simple text messages is non-intrusive and convenient. Banks use this technology to alert customers of balances on their accounts. Retails chains can alert customers when certain products are discounted or available. However, mobile marketing is much bigger. SMS Voting/Polling.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 19, 2012
    [Customer] “I don’t use Twitter because I don’t care what you had for lunch”
    Somewhere along the way, it became the fashionable way to sidestep the real question, “If your customers are on Twitter, why aren’t you?” But if you are, I don’t think that you can avoid places where your customers congregate just because you find some of them annoying. Image via CrunchBase. know I do. Sorry.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Customer] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The list should include: Customer pains you’ve removed. Opportunities you’ve helped customers capture. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: It was a stellar presentation. Simplified.:
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And 74% of these customers experienced this revenue increase within 7 months. It’s impossible to know when leads are ready to become customers. To download the full guide, click here.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Customer] Creating Targeted B2B Content with Account Based Marketing
    When either Susie from Sales or Frank from Finance clicks on a targeted ad and comes to your site, they will see a customized greeting. The customized content journey can happen through your: microsite, landing pages, images, or. '65-90% of the buying process happens before a prospect even raises their hand. Before they request a demo.
  • MARKETING ACTION  |  FRIDAY, JUNE 7, 2013
    [Customer] Social Media Marketing Laws, Part 2
    Customers who interact with you in multiple channels are far more likely to become brand advocates and influences than if they were engaged on only one social media channel. Law #5: The customer service factor. This goes a long way toward reducing the distance between corporations and their customers. You’re welcome. Probably.).
  • CK'S B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Customer] New eBook (Launching in August): The "Smart" Revolution
    And how do marketers best serve tomorrow's smarter, more demanding customers? Featuring a 5-Point Framework for building smart brands, filled with smart brand examples, and written for today's marketers, The SMART Revolution is your guide to building smart brands today that will win you the customers of tomorrow.
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Customer] B2B Marketing Strategy: Inform and Educate
    You need to keep in mind that in the e-marketplace, everything is seen by customers as a two-way conversation. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [Customer] Savvy Week in Review - Oct 15
    Newer is Not Always Better in B2B by @vannmorris via @MLTcreative Vann Morris reminds marketers that you need to build off of what customers alaready know about you to get thier attention. How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. FUN ALERT!
  • HUBSPOT  |  SUNDAY, JANUARY 25, 2015
    [Customer] 13 Stereotypes of Salespeople: Debunked [SlideShare]
    For instance, if every salesperson was indeed a liar, there wouldn''t be any satisfied customers to be found. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you presented the average person with the prompt "Salespeople are." Okay, but how do you really feel?
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Customer] Why Social Media Matters for B2B Vendors
    B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Social media marketing has clearly been embraced by consumer brands. Buyers thwarted from using these tools at work (e.g.,
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Customer] Confronting the Trust Barrier
    McKinsey found that inadequate product knowledge and excessive customer contact – a lethal combination, apparently – were the two most destructive behaviors in the selling process. IDC found in its research on the customer experience that more than 50% of sales people were showing up to meetings unprepared. Why is that?
  • MI6 MARKETING AGENCY  |  SATURDAY, NOVEMBER 12, 2011
    [Customer] How to Share a Linkedin Discussion
    Sharing discussions shows that you’re looking out for your customers, prospects and network connections. Custom Linkedin Groups: How Philips Engages with Radiologists. Mi6 Quick Tip #9: Why & How to Share a Linkedin Discussion. new buzzword you may hear is “engagement” and that it’s the “next big thing”. Here’s how you do it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] Hello Europe! HubSpot's Heading to Dublin, Ireland
    This office will provide support for our 600+ customers and 100 value-added resellers outside the U.S. This international segment of our customer base is growing 200% a year, without even having an international focus. And more than 60% of these customers are in Europe. Today is an exciting day. Click image to enlarge.).
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 20, 2010
    [Customer] Debunking the Myths of Social Selling for B2B
    Myth #1: It’s the customer’s community…vendors, stay out! Your customers are likely actively discussing your products and services. As Jeremiah Owyang said (still relevant even a year later), companies must connect with customer advocates. Related posts: 5 Steps for Selling to B2B Customer 2.0 False! leader.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Customer] 3 Steps To Improve Sales Forecasting
    Do your sales reps accurately know what the customer will buy when they win the deal? 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. The CSO Insights 2013 performance study reports that only 46.5%
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Customer] Why Is B2B Marketing Automation Growing So Slowly?
    My theory is that marketing automation has a low priority because it is far from a complete customer management solution – or even a complete customer acquisition system. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. million vs. 39.6 million). million.
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Customer] FREE Webinar with The Telephone Doctor
    She has trained companies on customer service across the globe. The webinar is titled: 21 Golden Nuggets (Delivering Great Customer Service). Obviously any business should care (and really does care) about having great customer service. As you probably know, we have started a marketing webinar series. This is obvious.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Customer] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    2) Create custom slide sizes. 7) Create custom shapes. By editing points, you can create custom shapes that fit your specific need. Combine creates a custom shape that has overlapping portions of the two previous shapes cut out. 8) Crop images into custom shapes. Custom-shaped photos. Select "Page Setup.".
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Customer] 5 Ways to Personalize Content for Anonymous Visitors
    For example, you could show business hours according to the time zone the visitor is in, incorporate local imagery, or provide testimonials from local customers. Personalizing for location is a way to increase content relevancy and encourage visitors to engage, and eventually, convert into leads or customers. Device. Search Term.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Customer] Craft a Compelling Offer for Paid Search Marketing
    In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers.   Image via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  This is not news to Internet marketers.  Free trial. Free information.
  • CONNECT THE DOCS  |  THURSDAY, MAY 27, 2010
    [Customer] B2B Content Marketing - Less is the New More?
    She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. Is less better than more when it comes to content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee. Maria Pergolino.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Customer] Defining the Modern Marketer: Why Grit Matters Most
    Of course, these two go hand-in-hand: Marketing data management platforms, for instance, offer a remarkable level of insight about customer behaviors and preferences. That’s why marketing automation systems are key: they allow you to focus more on the essential task of creating valuable content for your customers.
  • AD YOUR COMMENT HERE  |  TUESDAY, APRIL 10, 2012
    [Customer] The Four Stages of Community, and How They Relate to Your Community Management Goals
    Internal employee communities are on the rise, which have different adoption patterns and participant needs than external communities focused on marketing or customer service. There are three common community structures: Exclusive, Discrete and Distributed. Now is the time to start laying more of a foundation for the space. Related articles.
  • LOOPFUSE  |  MONDAY, JANUARY 9, 2012
    [Customer] 5 Steps to Launch an Email Campaign
    Richard Murdock (@shinyranger) is the Senior Manager of Customer Support at LoopFuse. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Step 1.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 12, 2009
    [Customer] Articles are Food for Lead Nurturing Programs
    You've got white papers, eBooks, customer success stories, how-to guides, videos, podcasts, Tweets, blog posts.and more. One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. No mention of the article.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] 7 Reasons You're Not Generating Leads From Social Media
    Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Not being where your target customers are. This is a guest post written by Pam Sahota. Ineffective Ways to Generate Leads From Social Media.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Customer] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. Note: If you''re a HubSpot customer, you can actually skip this step and instead use the new Campaigns app in HubSpot. Identify your audience. Values. Biggest challenges. HubSpot.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Customer] 10 Essential Twitter Stats [Data]
    If your product/service/company is targeting a more educated customer, there's a good chance they're tweeting—or will be soon. This, perhaps, is the most compelling reason of all to invest some time on Twitter—particularly if your target customer is educated, affluent, and tends to be an early adopter. Connect with HubSpot
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Customer] B2B Marketing Analytics
    In reality, you may still have to do some customization to be totally closed-loop. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? Optimize marketing budget.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 6, 2011
    [Customer] Setting Relationship Goals for B2B Social Media
    Finding customers and prospects on Twitter through detailed search queries or monitoring solutions and engaging with them is a better thing to measure. It is up to you to determine if this is possible based on your industry involvement on Twitter and the time available to seek out and engage with prospects and customers.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
    According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Image credit: Ajax Union.
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 7, 2012
    [Customer] Think Like a Journalist to Create B2B Content that Connects and Converts
    With content playing a vital role in attracting, n urturing and converting prospects to customers, today’s B2B marketer needs a new playbook – a playbook that fortunately already exists. By Rachel Franco, guest blogger. There are several journalism strategies I use to create compelling content for B2B companies. Why is this?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Customer] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. We Well if that ‘something’ is automation – the saying doesn’t quite seem fair, does it? 
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer] Case Studies – The Most Powerful Content Marketing buyer attraction
    'Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs. Think about it. It is a great story about an important business problem and how it was solved by your company. So how does your company go about creating great case studies?
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 16, 2011
    [Customer] A B2B Marketing Pro with Ink in His Blood Speaks Out
    Digital printing technology has advanced to the point that it can be one of the most versatile, responsive and impactful ways to deliver customized content to customers. They need to develop a database and create content that will engage their audience with helpful, customized information – not hard-sell or hype.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2009
    [Customer] 100 Social Media & Content Marketing Predictions for 2010
      Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  I think more will start to see the power of content distribution and customer engagement through that content. Consumer companies do extensive research to find out their customers needs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Customer] Why Hackers Take Down Sites (and How to Protect Yourself)
    One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours. Include your biggest clients or customers. One attack created a diversion while the hackers obtained bank customers’ credentials and stole $9,000,000 from ATMs in a period of 48 hours.
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Customer] The Best Branded Content of the Week: March 23, 2013
    It’s a creative promotion utilizing technology that many customers are already familiar with. It’s also proof that sometimes it’s acceptable to share content unrelated to sales efforts in order to entertain and please your customers and fans. Spring is in the air! At least it is online in the world of branded content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 30, 2014
    [Customer] Can a Fortune 500 company be more human?
    I’m a regular customer but I’ve never interacted with a single person there. Yes, there are stories of fantastic customer experience , but most of us don’t have a similar story. I''m a regular customer but I''ve never interacted with a single person there. 'By Eric Wittlake, {grow} Contributing Columnist.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 3, 2013
    [Customer] Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4
    Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward. How to prioritize what’s important and what’s not.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Customer] The Future of Social Media: My 2014 Prediction
    'How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 2, 2013
    [Customer] Three Ways to Challenge in Indirect Sales
    'As discussed in an earlier post, it’s clear that selling through indirect channels is not getting any easier , especially in light of today’s empowered customers who are waiting to contact suppliers until later in the buying process than ever before, and leaving little to compete on besides price. Challenge the end customer directly.
  • CK'S B2B BLOG  |  TUESDAY, APRIL 23, 2013
    [Customer] Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile
    'As introduced three weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions.  Inarguably, the lifeblood of any company is its revenue.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Customer] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    They aren’t always all that customer friendly. also take exception to the notion that CEOs who don’t use social are not leading customer and employee engagement properly. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. That’ll make things interesting! And guess what? Holy cow! Really?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Customer] Use Social Media Statistics to Find Your B2B Audience
    To paraphrase a line from the funny Tim Washer , all B2B prospects and customers are people, so their general internet usage is something to consider. That’s two-thirds of all internet users, so when someone says that your prospects and customers are not on social networks, they are wrong. They probably are.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 18, 2011
    [Customer] 4 Ways to Integrate B2B Social Media into Marketing Plans
    B2B website is the most likely destination for your prospects and customers with any campaign. Shoot a video with the product manager talking about the development of the product and some of the customer feedback that was incorporated into the development. Here are four suggestions for doing just that. Social Website.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 3, 2012
    [Customer] Sales Leadership: 2013 Sales Theme
    This particular company wanted to reinforce the sales process, sales strategy execution as well as increasing the focus on customer service. Sales Leadership:  2013 Sales Theme. At this time of the year everyone is working on your sales business plans for 2013 and finishing budgets and forecasts. Creating a “Drive Statement” can assist you.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Customer] B2B Marketers Need To Wake Up and Get Social
    ” The key findings: Only 8% of B2B companies are heavily leveraging social media today despite the fact that almost 2 in 3 consider social media an important channel for customer engagement. Accenture offered these tips to get over this hump: Make social media one of the cornerstones of your customer strategy. Answer.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 28, 2010
    [Customer] Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Interactive White Papers offer a turnkey solution to build new, or upgrade existing , static white papers and start making deeper connections with potential customers by offering a higher level of relevance to their customers needs.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Customer] Is It SEO or Is It Social Media?
    SEO is an art that helps to technically improve your chances for the right content of yours being found in search engines for the terms your customers are probably searching for. There is a popular term in social media circles that “ social is the new SEO.” Thanks! Related Stories The Final Word on Klout?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Customer] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    What a beautiful thing it is to be able to draw customers toward your business, instead of relying on broadcast or one-way communications mediums to build brand impressions. Organizations that adopt a social mindset can benefit by empowering colleagues and customers.  And, 43% of U.S. This process is often called Inbound Marketing.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2011
    [Customer] What’s Your Social Media Strategy? READY-FIRE-AIM?
    Here are 5 pointers that might help in developing a social media strategy: Define your audience - Not all of your current or potential customers are into social. There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? Unfortunately, some folks think social is different.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 19, 2012
    [Customer] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
    One day your channel is giving you good interactions with your customers,  providing them with valuable information, and building a real, trusted relationship. Your customers can see that your channel has been hacked: don’t try to cover it up. By now we all know that LinkedIn recently  disclosed that up to 6.5 Were any others hijacked?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Customer] 5 Tips for a Social Media Profile Extreme Makeover
    Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. Select an agency to guide you through the maze of custom sizes, optimal resolutions, and illustrations. Here are five tips to help your business do the same. What do your social profiles say about your business?
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [Customer] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. We want them to make us feel alive.  Gain our trust.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 9, 2010
    [Customer] Why Thought Leadership Rules the B2B World
    Customers want to know “how” – Prior to the widespread adoption of social media, public company information mainly consisted of the “what” a company did, and not “how” the company did it. Today, however, customers want to attach a personality to a company and, more importantly, they want to know how companies differ.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Customer] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    Experience: What you do in your job is another opportunity to tell the story of your success helping customers solve problems. Recommendations: Ask your customers for recommendations. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Customer] Raising brand awareness and driving leads with HR & Recruitment Execs
    So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. This formed the beginnings of a customer database allowing us to start the makings of an ongoing lead nurture campaign. 'OK, so here’s the scenario. Question. Aggressive? Sales Driven?
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Customer] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    We participated in this research process with analyst Chris Fletcher but, much like last year, did not fit their criteria to be included (exclusive focus on large enterprise customers key among them) so LoopFuse was not covered in the final report. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Customer] Not another year end list
    Marketing as a discipline is experiencing big changes as it becomes increasingly more quantitative, is being enabled by powerful technologies, and is using both of these things to create direct and two-way conversations with influencers, prospects, customers, and partners. The year 2012 is right around the corner and we see big things ahead.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Customer] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Customer] Conversation, The Missing Piece of Most Social Media Marketing
    Conversations are what create a personal link between you and a potential customer. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Would you buy something from them?
  • SAZBEAN  |  FRIDAY, JULY 12, 2013
    [Customer] Connecting Social Media Strategy to ROI
    Do you want to establish a cheaper customer service outlet? 'Social Media can be a very powerful marketing tool, and can be both measured and tied to business ROI. It all starts with setting the proper expectations and objectives at the beginning. Increase sales on your website? News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 29, 2013
    [Customer] Top Internet strategy, marketing and technology links for the week of June 29, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 29, 2013… Is Bing Places for Business Better Than Google+ Local? eConsultancy) The post Top Internet strategy, marketing and technology links for the week of June 29, 2013 appeared first on Sazbean. News & Notes
  • SAZBEAN  |  MONDAY, JANUARY 28, 2013
    [Customer] Get Social In Remodeling Your Pitch to Consumers
    More and more home decorating, remodeling, and service providers are turning to social media these days in order to reach out to potential customers, finding it to be a good medium to start a conversation. – Get Social In Remodeling Your Pitch to Consumers by Dave Thomas. News & Notes
  • SAZBEAN  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] Seven keys for building a successful API
    A website isn’t the only interface through which companies can interact with their customers and users. Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. News & Notes
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    We took a look at 720 HubSpot customers with at least 50 email subscribers to get a better idea of how these businesses use their blog to attract and convert prospects. It probably won’t come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. News & Notes
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