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  • MARKETING ACTION  |  THURSDAY, DECEMBER 27, 2012
    [Customer] How Do I Grow My Database Responsibly with Third-Party Data?
    You have a profile of the ideal customer you’d like to target. Buying lists allows you to target people who are likely to buy, because they’re similar to customers you’ve already won and satisfied. You want to use that customer data in multiple ways. and “How do we ensure that we’re selecting a reputable vendor?”. Use a U.S.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer] Why We Shouldn't Stop Innovating on Email
    From customized movie recommendations to tailored Google search, today''s buyers have grown accustomed to media that adapts around their behavior. Integrating your marketing channels with a single contact database can help you get that 360-degree-view of a prospect, lead, or customer. HubSpot customers, we just built this in for you ).
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] How to Make Your Blog Posts SEO-Friendly [Checklist]
    If you''re a HubSpot customer, you''ll receive these reminders right in your post dashboard -- just select the SEO View. If you''re not a customer, you can use this checklist as a reminder as you blog. 1) Focus on 1-2 long-tail keywords. What matters, and what doesn''t? What''s best practice, and what''s old-school? SEO Blogging
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Three Recommended Practices When Building Custom 404 Error Pages. Video Content. These videos had some incredible value, but users were hardly enticed to click on them. The result?
  • READYPULSE  |  FRIDAY, APRIL 29, 2016
    [Customer] Top 7 Ways to Market Using the Psychology of Influence
    These seven principles will give enhance your ability to get others, including your customers, to say “yes.”. 1. These factors all lead to likeability and a mutual understanding that you’re on the same page as your customers. Use social proof to ease the mind of worried customers. The power of influence is everywhere. Scarcity.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Customer] 5 Takeaways from Search Marketing Expo Advanced 2014
    Slice and dice your data a different ways to tell different stories about your customer base. What you assume about your customers may not always be correct, so it’s important to analyze your data to form “personas” for your customers. Embrace Mobile. Whether you’re ready or not, mobile is here.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] 7 Habits of Remarkably Charismatic Marketers
    People like to be around positive people, so all of your messaging should have a positive angle to it -- from your email copy, to your social media updates, to the way you treat your customers. They differentiate themselves by really caring about their customers. Oh, and most importantly, give some serious customer love !
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Customer] 5 Keys to Revenue-Boosting Demand Generation
    When a customer walks into a brick-and-mortar storefront, a good sales person immediately notices all the non-verbal signals – the mood, personality type, and body language of the customer. Destroy Silos Before They Destroy You ,” pleads LeadershipFreak.com. This new revenue-first department is part sales and part marketing.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Customer] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    This book is perfect for marketers who want to increase their prominence, importance and impact within the organization, in the market and with their customers. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts. Practical, pragmatic, real-time advice.
  • FATHOM  |  THURSDAY, AUGUST 6, 2015
    [Customer] Brand Publishing in Action: Spotlight on Lincoln Electric
    Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. What is Brand Publishing? It’s no secret that the way people buy has fundamentally changed. Manufacturers as Brand Publishers. Manufacturing
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 10, 2015
    [Customer] The most important part of online video happens before you turn the camera on.
    If you write down what you would typically say or questions that you would answer with prospective customers in a meeting, phone call, or other personal interactions, your business video production will include meaningful information that future buyers need to know. This is an important part of planning. Like this post?
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Customer] Why Bending the Truth to Make a Sale Isn't Worth It
    Your new customer won’t be happy for long. But if your new customer has caught you in a lie? What happens when the customer starts asking about the support you pledged? This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But it’s just not worth it.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Customer] The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
    How to reach new audiences and generate more leads and customers. Thinking of strategies to close out the year strong? The holiday season serves as the perfect time to reach new audiences and showcase your "always-on" marketing strategy. How does one figure out how to tap into a new audience? What about optimization?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 12, 2012
    [Customer] [Video] How to Get More Prospects in Your Pipeline?
    Focus on certain types of customers. The worst thing you can do is to try to go after a broad base of customers. As sellers, we want to keep as many options open to us. We want to be able to pursue business with anyone who has the potential to buy from us. Here's what you need to do to get more hot prospects in your sales pipeline.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Why Relevant Content Is Not Enough
    have run across so many B2B marketing teams who define nurturing as timed drip campaigns or who are still batching and blasting their customers with one-off, tactical campaigns. What’s happening? However, just producing this content is not enough as it is only a part of the equation. Author: Carlos Hidalgo @cahidalgo CEO/Principal, ANNUITAS.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Customer] B2B Pull Marketing Takes the Guesswork Out of Timing
    The goes to show that the maxim “Different strokes for different folks” still holds true, regardless of whether you are talking about your eventual life partner or the customers that fuel the growth of your company. The topic of proper timing applies in spades to the marketer or salesperson. Make it easy for them to find you.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer] Why Only One MarTech Tool Is Needed for B2B Content Management
    How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. ” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet. similar percentage called out redundant content creation. marketing automation solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 16, 2011
    [Customer] TED Video | The Day I Turned Down Tim Berners Lee
    Jeff Ogden is the Founder and President of Find New Customers. Sundays are for learning, I think. Let us be of service. Ian Richie describes in fascinating terms how he said no to the worldwide web. On weekends, he is a father, husband and lousy but avid hoops player. Filed under: Leadership Lessons. Leadership Lessons
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Customer] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images. Google Review Count:  366. Google Review Count:  259.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Customer] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” Eroding Trust.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Customer] Stop the Insanity; A View on Social Media ROI for Lead Generation
    Caveat: For the above exercise I did not include margins or customer expenses when calculating ASV.  But in reality, social media contributes much more: branding, SEO, customer service, lead nurturing, and relationship building. I’m a former Media Director at an ad agency.  Let’s keep these measures apples-to-apples. video:  $1,000.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Customer] Looking Outside In: Know Your Buyers First
    Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Buying process questions should cover the process itself, stakeholders and, in the case of customers, how the sales process matched up with their buying needs.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 27, 2012
    [Customer] 5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy
    Consumers expect transparency, control and customization. Conduct an audit of your particular path to purchase with a goal to create a seamless customer experience. Most businesses force consumers to conform to their systems; if you are able to do some of the heavy lifting for your customers, you will enhance the experience.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Customer] What Content Marketing ROI and a Beach in Fiji Have in Common
    As much as content marketers must think like journalists when it comes to authoring good content, we also need to think like architects and data scientists in order to reach our business objectives — and for over 80% of us, that means customer acquisition and customer retention. Design A Content Experience Optimized for Lead Gen.
  • SAZBEAN  |  MONDAY, MARCH 14, 2011
    [Customer] Comments & Response – Moderation vs. Transparency
    Businesses use the social web in order to connect directly to their customers and potential customers. Part of being on the social web is listening and responding to customers and being transparent about those conversations. Opening yourself up to feedback is also seen as a positive by potential customers.
  • B2B LEAD BLOG  |  TUESDAY, JUNE 11, 2013
    [Customer] What is Hubspot? Marketing Automation Software Series
    As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love. Our mission is to give our customers the tools and the knowledge they need to create marketing people love through a practice we call inbound marketing. Marketing Automation
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 1, 2013
    [Customer] InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
    What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Customer] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. We can then connect and engage with our customers by adding value in that content through learning or entertainment. And we thus delight our customers because they feel their choice was well worth it and their time well spent.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Customer] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Why It’s Notable : Oracle uses Twitter to  help their customers stay connected with all parts of their brand. Their engagement practices (such as Q&As), as well as a steady stream of customer relationship tips, news, events, best practices, etc. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [Customer] Four Must-Have Metrics for Marketing Measurement
    In this situation, marketing ROI is calculated by summing all marketing costs for a cohort of customers sharing some common feature such as original source, acquisition date range or first purchase date. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Why Your Website Needs to Be More Engaging to Convert
    Engaging Your Prospects to Convert Them into Customers. This can come across as anti-social and serve to drive away customers before you even have the chance to convert them into paying customers. Did you know that you only have about 15 seconds to get the attention of your website visitors?
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Customer] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Making connections with customers will keep you top-of-mind. Staying top-of-mind could grant you recommendations to prospective clients or customers, allow you to problem solve with clients, and address feedback, promote your marketing efforts, and actively find new prospects. Identity is much more than a name and a function.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 15, 2011
    [Customer] Do You Expect Your Inside Sales Team to Practice Alchemy?
    Here’s the crux: you may think you have this awesome, robust database, but only a small segment of it may actually be the customer you want to reach. Tweet Too many marketers think that their inside sales teams are alchemists. This came to mind when my teleprospecting team was struggling with one of our lead-generation clients. My team did.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Customer] The radical NoMQL movement in content marketing
    But as radical of a move as this may seem through the eyes of a marketer, if we put on a prospect’s hat — remember, we’re all committed to being customer-centric, right? But through the lens of customer-centricity, what’s being disrupted: our audience’s experience or just our internal apparatus? Say what?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer] Pipeline Marketing: A Conversation With Our Partners
    Alignment for marketing around the pipeline is fantastic, but it will fail without being rooted in the customer. Our customers have been more successful, and in turn so has our business. We’ve gone so far as to merge our marketing and sales departments under a single Revenue Team , and encourage our customers to do the same.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. What should they say? How long should they be? What format is best? Think Like A Journalist.
  • STORIES THAT SELL  |  THURSDAY, JULY 1, 2010
    [Customer] Selling More to Current Fans with Case Studies
    Current customers are significantly more valuable than new customers. Acquiring a new customer costs 5 to 10 times more than retaining one. A 5 percent increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend 67 percent more, on average. Think about it. Share
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Customer] 12 Places Businesses Should Be Collecting Online Reviews
    Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp! mean, we might all be able to rattle off one or two sites ("Yelp! Until today. Dun dun dunnn!!!
  • MARKETING ACTION  |  FRIDAY, MAY 9, 2014
    [Customer] 4 Reasons Small Business Owners Flock to Marketing Automation
    The total number of customers or sales created from the number of leads is a simple customer conversion rate. The numbers to remember: Return on Lead Dollars (the demand generation cousin to ROI); Customer Acquisition Cost; and the Lead to Customer Conversion rate. There’s absolutely no avoiding it. Sprint. Corporate
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Customer] Opening up for better banking
    This is good news for customers. Regulatory change is coming, geared towards increasing competition and innovation in retail banking. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. It subsequently issued. Marketing - Financial Services
  • OPENTOPIC  |  MONDAY, AUGUST 8, 2016
    [Customer] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Customer] B2B Marketing & Social Media Whitepaper
    The paper also features examples of how some B2B marketers are using and connecting different social media channels to find customers, retain business and manage sector reputation. Social media is emerging as a powerful and effective marketing platform for B2B marketers.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Customer] 3 Ways E-Commerce Sites Can Avoid Being Creepy
    Opentopic blog >> cmswire.com Excuse me for stating the obvious but your customers don’t want to be treated like anonymous faces in a massive crowd. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Customer] App Search – Whiteboard Friday
    Opentopic blog >> moz.com App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Customer] Adobe Audience Manager Recognized by SIIA CODiE Awards
    Opentopic blog >> blogs.adobe.com It’s been a busy past year for Adobe Marketing Cloud from continuing to deliver on solution innovations to building on customer and partner momentum. We hit the ground running in 2016 with Adobe’s Digital Marketing Summits in Las Vegas and London. Marketing Technology Cmo undefined
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Customer] CMO’s top 10 martech stories for the week – 14 April
    CRM vendor, Zendesk, has launched a dedicated software application designed to help businesses interface with and supply information to customers through interactive messaging. Zendesk Message is integrated with Facebook’s Messenger Platform and. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Customer] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    Just write it out like you'd speak it if you were telling a lead, customer, or colleague. Think of the questions leads and customers ask you every day, and turn those into pieces of content in which you answer those FAQs. First things first: To "do" inbound marketing, you also need to "do" content. Be careful here. how-to post !
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Customer] 3 Lessons From My First 100 Days of Marketing Automation
    Allow your customers/prospects to browse your shop in peace, safe in the knowledge that your system will reach out at exactly the right time. This scientific marketing qualification of leads makes for happier sales teams (and customers) as every lead has a back-story before it gets into the queue of a sales person. The Next 100 Days….
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 14, 2011
    [Customer] My review of the book, Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
    Dig deeper to see how customers are responding to products and services. Customer impact. What resonates with customers? These days, customer preferences are changing constantly. Creating an open dialogue with customers and learning new skills in anticipating their next move can answer these questions.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Customer] Sales Leadership: The Impact of Creating a Sales Process
    Change your sales process to stand out, be different and make the customer remember you. Refer to my previous blog on the End of Solution Sales.  . 7.          We added a last step: a follow up at 90 days post implementation/installation to validate customer satisfaction and ask for a reference letter.  . The Results! What hasn’t?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Customer] A Sales Manager’s Recipe: What is Cooking in 2012
    Once a month, take your sales team on a “field trip” to visit a customer, let the customer “sell” your team on your products/services. A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager. 
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Customer] Maximize The Content Marketing Impact of Your Newsletter
    But they will consistently deliver dramatic increases in the reach of your content to prospective customers—and the impact it has on them. 1. Target three or four key topics that affect your customers and the industry (based on the newsletter content). That is obviously critical.  Think outside the newsletter.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Customer] The Message of Google’s New Algorithm: Be Authentic or Else
    Over time, competitors – both today’s competitors and those who see an opportunity in your space – will overtake you because they do a better job engaging with your customers online. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current.
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 8, 2014
    [Customer] REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Discover how your brand can benefit from content marketing.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Customer] 6 Tips to Whip Your Subject Lines into Shape for 2015
    Tell your customers what you want them to do with a call to action. Offer deals to customers if they refer a friend or share your content on social media. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. Trim the excess. Avoid fatigue.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Customer] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Edelman Digital defines a social brand as “any company, product or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public.”. Seeing this ad got me thinking: as marketers, do the content needs of our audiences ever get caught in our blind spots?
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Customer] Which Types of Form Fields Lower Landing Page Conversions?
    The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Analyzing over 40,000 landing pages from our customers, I first looked at how conversion rate changes as the number of fields on a landing page increases. Register now to reserve your spot. Connect with HubSpot
  • SNAPAPP  |  TUESDAY, MARCH 1, 2016
    [Customer] Making the Best of Your (Advo)Camp Experience!
    This is the 2nd year that Influitive has run their annual event and it has made a splash for marketers that are focused on customer advocacy and support. One of the biggest themes for 2016 across the board has been the reinvestment in your customer base , and creating advocates for your brand is just the start.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Customer] The Next Generation of Marketing Technology from a VC Perspective
    They’re the ones in front of customers all day long, so I take my cues from them. This information is particularly impactful when it comes to learning more about your customers. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Who are the thought leaders you follow? It’s about the U.S.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Customer] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. This applies to everything from how you handle customer service to how easy it is to sign up for your emails. The bad part? Audience. Facebook.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember only  four. billion industry by 2016. And it works. The 
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 17, 2013
    [Customer] Blog Content: 4 Ways to Make Your Blog Unique
    Author Bio: Ken Myers is the founder of [link] and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content.
  • CLOUD POTENTIAL  |  SUNDAY, JULY 31, 2016
    [Customer] Basics of SEO: Writing your blog for both Google and humans
    As we analyze our clients’ current online marketing efforts, in terms of how well they are meeting the needs of customers and Google, we find a common problem: their blogs are written for readers but ignoring what Google needs. This problem is especially acute when the business is a small one, owned by a single person or a mom and pop.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. Deliver employee experiences that strengthen knowledge of and appreciation for the customer value chain. The Changing Nature Of Work. Generation Y is taking over the workplace and it’s happening sooner than you think.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 1, 2013
    [Customer] Quick Idea’s to Hit 4th Quarter Goals
    Quick Idea’s to Hit 4 th Quarter Goals. Let’s make this interactive, I will start the list and then it is your job to add to it, let’s all work together to increase each other’s success during the last few months of 2013!  Increase your tempo. 3)       Use a formal check list on all qualifier questions you use, to ensure there are no surprises.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Customer] 7 Local Business Listing Sites You Should Claim Now
    Google My Business -  Google My Business  says it “connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.” Also, keep images of your business current and compelling to draw in prospects and customers. What’s the difference between updating and claiming? ” 5.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. Sounds amazing, right?!). It works.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Customer] Event Marketing 101: Tips for Newbies
    If you’re a young new business owner, you may be far more comfortable with digital marketing than anything that involves face-to-face interaction between your brand and your customers. When weighing the value of an event, ask yourself these questions: Are my current and potential customers likely to be there too?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer] Ian Cleary and the Art of Guerilla Networking Success
    We became friends and the connections he has helped me make over the years led to speaking engagements in Ireland and Wales, an opportunity to lecture at an EU Think Tank, taking on Bank of Ireland as a customer, a relationship with the Coder Dojo charity, and quite a few happy moments sharing his company in pubs. by Mark W. It wasn''t.
  • PUZZLE MARKETER  |  THURSDAY, JULY 5, 2012
    [Customer] Invest in Your Brand with Content
    Your customers are looking to buy your product or service, but why should they choose you? The site contains stock photography and a few generic sentences about performance as well as links to a few customer reviews. Creating custom content for a website is crucial to a successful marketing campaign or product launch.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Customer] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    But that’s okay because you expect a much higher lead-to-customer conversion rate and those leads tend to have bigger rewards. At Bizible, as we have developed our product and moved slightly up-market in pricing and in identifying our target customer, our marketing strategy has changed. Are they in the $10/month range?
  • SNAPAPP  |  MONDAY, FEBRUARY 2, 2015
    [Customer] Best Practices for Building Buyer Personas, From the Experts
    Here’s more on that from Kevin Cain for Convince and Convert : “Your goal is to identify your customers’ most obvious and important characteristics, bearing in mind the need to focus on the actual people, not the companies they work for.”. Gaudet II recommends “Find out what problems your ideal customer is experiencing. Make it Real.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 14, 2016
    [Customer] The not-so-secret formula to B2B website UX
    Don’t make me think Each task on a website should allow the user to get what they need (an answer/solution) and the host business to get what they need (a new customer/sale). Social proof – 'don’t take our word for it' – customer examples to show advocacy and reassurance that peer organisations are happy with the service.
  • TOMORROW PEOPLE  |  MONDAY, APRIL 16, 2012
    [Customer] Why Your Unsubscribe Process Is as Important as Earning Subscribers
    Subscribers are often some of the most loyal customers to a company because they receive content right in their inboxes, making it easier to read and harder to ignore. If this is the case, that customer will likely never convert. It is no secret that earning a subscriber is exciting. Have you put thought into your unsubscribe process?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JULY 2, 2012
    [Customer] How to Communicate Professionally on Sales Calls
    As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Have Canned Answers Chances are as a B2B sales person you field the same questions from potential customers repeatedly. Know when to use it and when to avoid it.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Customer] How to Improve Your Email Clickthrough Rate [Video]
    Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. After all, if someone''s not clicking on your emails, how the heck are they supposed to get to your website and maybe one day become a customer? Click. Click. You send them an email with your latest blog post. Click.
  • THE ROI GUY  |  TUESDAY, AUGUST 27, 2013
    [Customer] VMware Cloud Compass Tool (powered by Alinean)
    The VMware Cloud Compass Tool factors your unique workloads, budget goals, risk tolerance and desired business outcomes to provide a customized 3 rd party recommendation as to the best cloud option for your unique requirements. Access the VMware Cloud Compass to determine the best cloud solution for your workload and business requirements.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 11, 2017
    [Customer] With Great Power: Ethical Marketing in the Face of IoT
    But if you’ve been combing through access to everything from customer shopping histories to footfall heat maps, it’s very likely that the implications of this new power have given you pause. If you’re a retail brand, this means you’re inadvertently prioritizing customers based on discriminatory information.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Customer] Announcing HubSpot 3: The Future of Marketing Software
    Today, we talk to some companies who are using twice that amount -- just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. In the first five years of HubSpot, we did just that. are bringing leads to it.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 7, 2015
    [Customer] How to Use Twitter’s Vine To Promote Your Business [GUIDE - Part III]
    Ask customers to participate in a Vine competition. Vine has become an everyday tool, which means your customers are likely familiar with it. Why not ask your customers or clients to produce a video for you? With eBay Now, customers can shop and get their orders delivered within an hour. Try Vine. Create a timeline.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] How to Write a Winning Pay Per Click Ad
    Qualify Customers. What do we mean when we say qualify your customers ? As Sam Mazaheri states in his article “ 5 Tips for Creating Effective PPC Ads ,” “It’s not hard to get a lot of clicks, but it is hard to get a lot of clicks from qualified people that are willing and able to become your customers.”
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Customer] The Triggered Emails You Need to Make Your Marketing Automation Work
    detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. And neither do they.
  • THE ROI GUY  |  TUESDAY, DECEMBER 13, 2016
    [Customer] For 2017: Less is More with Interactive Value-Focused Content
    Interactive Content Leads the Way Demand Gen Report reveals that 84% of buyers now prefer more interactive and visual content , providing users with the ability to dynamically self-explore interests, analyze opportunities, and obtain customized consultative advice. But if you ask buyers, less is definitely more. They don’t need more content.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Customer] How I Got My First Sale with HubSpot
    tall and I try to smile A LOT) in addition to my ability to over explain a product to the point the customer has no more questions and the only logical conclusion is to buy…. Such a customer-centric ideology was definitely foreign to my previous sales roles, and I was truly excited to embrace it. Sheer panic ensued on my first day.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer] Lead Segmentation: Enhance Your Email Marketing
    conversion on your website could reflect a ready-to-buy mentality for a particular lead, while it just as easily could reflect a preliminary piece of research being conducted by a potential customer down the road. Past Customers vs New Prospects. What does your company do to nurture leads? Maybe a monthly newsletter? Job Status.
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Customer] Optimizing Your Landing Pages with Video
    One of the best ways to do this is by incorporating video to increase customer engagement. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. Keep your page clean and put the video front and center so customers don’t get confused or frustrated. Read on.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 25, 2013
    [Customer] Sales Tools and Planning Resources for Your Next Product Launch
    Why will customers/the market care? How are we communicating this (internally, externally to customers/partners/press and analysts)? 7. Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. What are we launching? 2.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Customer] How Your Startup Can Overcome Content Marketing Challenges
    If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. Starting a content marketing program from scratch is right up there on the list.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Customer] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    If you don’t believe me, then here''s Homayoun Hatami, co-leader of the Sales Growth practice at McKinsey: “Sophisticated customers are not interested in traditional sales models. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Rosenberg, the Funnelholic and a co-founder of Topo. Instant gratification. Can you?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Customer] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    What if you were at risk of losing your best customer? Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income. It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Got it?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Join the Inner Circle and Become an Insider – InsideView Community
    Intelligence on your prospects and customers gives you an edge over the competition. We recently launched the InsideView Community for all of our free and paid customers. The primary use of the community is to allow our customers to communicate with each other and to ask questions about our application. Filed under: Sales 2.0.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Customer] This Month in Data Science: How Is Content Changing Over Time?
    When sorting through the data, we focused on two main areas: How the content marketing of all our customers fared over the past year. Since Contently’s talent team builds custom rosters of freelance creatives, we are in a unique position that lets us see trends related to how adjust their content planning.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Customer] Meet the Vidyard Team, Video Style: Garth Newton
    He taught me to make sure that we’re getting good ideas well before the customer sees it so we’re making good things and we’re making good things really, really well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • CAPTORA  |  TUESDAY, MARCH 1, 2016
    [Customer] CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap
    It makes perfect sense: As business strategy becomes more customer-focused, they need leaders who understand how to engage them through all channels, traditional and emerging. Over the next three years, as head of marketing, Morrill built Twilio’s marketing department and helped acquire the company’s first 100,000 customers.
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