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  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Customer] Inbound Marketing Lessons from the Hotel Industry
    What are the strategies: Share the experiences of your customers. Whether it's case studies or simply photos or quotes from your customers. If your customers aren't doing this already, encourage them to do so or even do it for them - reach out and ask if it's ok to share their stories. Rooms = Core Business. Marketing Takeaway.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Customer] The Marketer's Go-To Guide for Creating Data-Based Content
    And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. We inbound marketers are a unique bunch.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Customer] The Fifth P of the Marketing Mix
    During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Reddit.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Customer] 30-Day Blog Challenge Tip #20: Talk to Sales and Support
    Today''s blogging tip is brought to you by Sean Rosensteel , Head of Business Development at Savvy Pro Web : "Ask your sales and support team what types of recurring questions they get asked from prospects and customers alike. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Customer] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Customer] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    Make your customers stick! Nothing adheres like Gorilla Glue…so glue customers to your solutions for the long run. This is your chance to show customers that you value their business. 'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. Red Carpet Track (welcome).
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer] Demand Generation Strategy Rules NOT to be Broken
    Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Don’t build a strategy around a tactic. Get out there. Track Results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 31, 2013
    [Customer] The hurdles to truly “social” video experiences
    Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. Over the last year, I have been approached by several of these customers about delivering video as a part of our product offering to them. 'By Will Overstreet, {grow} Community Member. We observe.
  • VIEWPOINT  |  TUESDAY, OCTOBER 2, 2012
    [Customer] B2B Lead Generation: The Best of PowerViews
    Ask yourself, “What is the data needed to support business goals and get a better understanding of our customers?”. When you have the right data about your customers that your competitors don’t have, you can communicate with them in a more relevant way. Below are some highlights (a couple of minutes each). Buying cycles are changing.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] Chill Pills for Call Center Stress
    Zendesk is known for the ability to make customer support easier for businesses to manage. With a Zendesk integration , you are able to elevate the support and service experience for everyone—your customers and your agents. 'Like anything else, managing a call center comes with its own set of unique challenges. Stressor : ….Even
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Customer] 3 Winning Examples of B2B Blogs Done Right
    A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Louis E. Nothing.  Louis E.
  • SALES CHALLENGER  |  MONDAY, JULY 14, 2014
    [Customer] 5 Principles to Managing CRM Data Quality
    'In response to increasing sales complexity, many organizations are “doubling down” on CRM to drive rep productivity, generate better insight, and improve customer experience. Consequently, HP experienced not only low levels of CRM adoption amongst reps but also a drop in customer confidence levels. Related Resources: CRM Data Quality.
  • SALES CHALLENGER  |  SUNDAY, FEBRUARY 2, 2014
    [Customer] Managing Channel Conflict: Get Reps to Play Nice
    'At the start of each year, sales organizations often look to reevaluate their channel strategy to better align resources—ensuring they are not overinvesting in some customers and under-investing in others. First, what causes conflict between sales channels? Deemphasize individual performance in reps’ incentive compensation.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    You can use this Excel template (it also comes with a PPT deck for you to customize, if you wish) so you have something to work off of. 'I love spreadsheets. lot more than the average person. I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 29, 2010
    [Customer] Marketing Like the Big Boys—Facebook for Small Business
    Customize your settings. handy way to contact a client or update your page with new content for your customers while away from the office. These are popular ways to engage fans and potential customers. A Quick Guide to Getting Started with this Essential Social Media Tool. You really have no clue how to do it. Don’t worry.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Customer] 10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
    stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-). Word of mouth is often the biggest driver of new customer acquisition. We'll take you on a trip across the U.S.,
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 14, 2011
    [Customer] A B2B Marketing-Sales Funnel Disconnect
    Top Challenge: Converting qualified leads into customers. As most of you likely know, I'm a research fiend. find it really interesting to learn what marketers think about their work, challenges and achievements. hear this challenge a lot. Over the course of a complex sale the lengthy middle is a wasteland, often ignored. Really?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Customer] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Jeff Ogden  - Find New Customers     www.findnewcustomers.com     . James W. The recipients are: (Not in order of votes). Ruth P.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Give Your Channel Partners the Right Incentives
    Service Solutions Integration— Assesses partners’ ability to execute solutions sales and meet a broad range of end-customer needs. The key to growth for a large portion of B2Bs hinges on suppliers’ abilities to successfully leverage channel partnerships.  We’ve all heard the saying, “You get what you pay for.”  Cornerstones B2B Marketing
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Customer] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Want to Improve Customer Satisfaction? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Some tips.
  • ACQUIRING MINDS  |  TUESDAY, AUGUST 18, 2009
    [Customer] Sales Leads vs. Appointments?
    Finally, the marketing team may value market intelligence that is gathered during the course of Lead Generation for market assessment and segementation: competitive landscape, use of custom solutions, engagement of third parties such as consultants, systems integrators or service bureaus etc. Answer: both. Lead Generation = L.G.,
  • B2B LEAD BLOG  |  THURSDAY, OCTOBER 10, 2013
    [Customer] MarketingProfs B2B Marketing Awards 2013
    One that generated excitement, brought in new business, or helped make your current customers the happiest they could be? 'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. We’ll update the post once winners are announced! Version 2.0
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 25, 2013
    [Customer] What is Conversation Analytics?
    Gartner says that over 420 billion words are spoken on phone calls between businesses and customers/prospects everyday. Those words contain buyer sentiment, customer intelligence, sales performance data, close rate and conversion data, and a host of other information. 'Call tracking has been around for about 15 years. The Analytics.
  • CONTENT MARKETING TODAY  |  TUESDAY, APRIL 2, 2013
    [Customer] Top Content Strategy Takeaways from Confab 2013 London—Day One
    Honesty always pays and your customers will know when you are lying. Think in terms of customer-centric accounting. Use prototyping so that your internal and external customers can visualize your content strategy. Customer surveys are inferior to in person interviews. was delighted to be part of the enthusiastic crowd. .
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Customer] Webhooks + Call Tracking = Marketing Automation for the Phone
    This method allows clients to send customized, tailored, and unlimited data into any third-party application via Webhooks. This could also include sending data into analytics dashboards or customized BI solutions. 'Marketing automation is en vogue right now. The industry is exploding. But what about the phone? It is useful.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Five Ways B2B Marketers Can Get the Most from Facebook
    His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Customer] Ditch the Weight & Drag Holding Your Business Back
    They’re our biggest customer. As a B2B marketing strategist, I talk a lot about how to use marketing content to encourage prospects to move from status quo situations to realizing the issue they're facing is a priority that must be addressed. Defy Gravity is every person’s guide to challenging their status quo. We need them to grow.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Customer] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. And from there we can see who we''re talking to, like if they''re a lead or a customer, that kind of thing. 'There are many challenges that a social media manager has to face head on in today''s world.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Customer] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Not all leads are created equal.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Customer] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Just take a look at your numbers!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Customer] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    Oracle Eloqua recently announced the acquisition of Compendium , a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. Timing is everything, as they say.  ”??.
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 15, 2011
    [Customer] Why ToFu is Just an Appetizer
    You need to develop the Middle of the Funnel (MoFu), such as lead nurturing, that will help satiate their hunger and deliver the unique customer experience that will raise your profits to completely new levels. Without landing pages, you can't convert your website traffic into customers. When I first met my wife, she was a vegetarian.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Customer] Nine Expert Guides to Local SEO
    Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo. Digg this!
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 11, 2011
    [Customer] Recruiting High Performance Sales Teams
    Where organizations have focused on quality hiring sales and revenue problems don’t exist, customer satisfaction levels are high and morale/culture is terrific.   Have you booked you’re a Sales Keynote Program for the Fourth Quarter, 2011 Kick Off or Customer Conferences?  What’s the number one challenge of sales management? 
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Good Idea? Tailoring Video to the Buying Journey
    No, in fact, there are certain types of videos which will answer the questions that arise for customers as they learn more about your product or service: from how-to content to case studies to FAQs. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Craving more good ideas?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Creating Mini, Midi and Maxi Content To Spread Your Message
    Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of the search rankings – not to mention how it can be used to attract attention from potential customers – a simple question emerges: which different types of content should you post? I’d
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Customer] Why Human Competition is the Least You Have to Fear
    It can be your personality, your enchanting customer service or something else that only YOU can bring to the table. And when you make customers emotionally glued to you, there’s no need to fear a C3PO taking away your job. By Mars Dorian, Contributing {grow} Columnist. Impossible? Wait for it. Philip M. eBooks to Amazon. Noooo.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Customer] Revenue Performance Management – Is it the next great market or a dead-end?
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? And why not?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Customer] 4 Fearless Predictions from the Fearless Competitor
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top  lead generation company. Find New Customers helps business develop and implement  demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [Customer] The Dos and Don'ts of B2B Content Reuse
    DO customize your content for a certain vertical or place in the buying cycle. One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. some people prefer tex while others prefer audio or video). However, not all repurposing tactics are not created equal.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [Customer] 5 Ways To Find the Perfect Keywords for Your B2B Content
    For instance, one audience is focused on reducing carbon emissions while another audience is focused on saving costs and improving customer service. Something easily overlooked in content creation is the importance of keywords. It's a great idea to develop a list of keywords that you use consistently throughout all of your content.
  • PHOENIX RISING  |  THURSDAY, OCTOBER 1, 2009
    [Customer] I Really Should.
    We should take care of our customers.  How many companies spend fortunes taking care of customers who aren't reciprocating by being reasonable, or true partners? Check out Scott McKain's post on the Ultimate Customer Experience. 'Should' can go the way of the Woolly Mammoth. Think about it. believe in me.
  • CHRIS KOCH  |  FRIDAY, JULY 24, 2009
    [Customer] We need an app for that
    using data to determine and predict customer buying patterns. The system needs to house every bit of content marketing creates, for both customers and sales, and integrates with the lead management system, so that marketers and sales people can use content, not qualification forms, to gauge progress towards a sale. Lead scoring.
  • SALES CHALLENGER  |  MONDAY, JULY 1, 2013
    [Customer] Why Leads Die
    Marketers generally assume that having more customer information will make Sales more inclined to follow up. 'Think about a typical B2B organization, your organization perhaps. Imagine you’re facing increased financial pressure, increased scrutiny from above into your spend and performance, and numbers just aren’t quite what they should be.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Customer] How Dynamic Is Your Lead Generation Program?
    It really doesn’t matter how you sell, what matters is how your customers buy. Your customer is now king and you need to understand how they buy so that you can create a low-friction, differentiated customer buying experience. Prospective customers need to know why you are unique and why they cannot live without you.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Customer] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Check out some of these sites to gather customer insight so you can create a site that will reach and appeal to your target audience. If you’re really serious about customer feedback, why not let them chat with you WHILE they’re on your site? What makes YOUR customers take action? We thought, hmmmmmmm. No money? Or a Scrollmap?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 9, 2009
    [Customer] B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
    Stroking the customers ego just like Facebook and other social media sites do. JemimaAlmeida Creating customer blogs would be great for all B2B websites biodenticaldoctor Michelle the tips which you have mentioned here about B2B search marketing are very true and result oriented. Enjoy!] Content is key for B2B websites. Nice stuff.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 9, 2010
    [Customer] Why the Demise of the Yellow Pages is Great for Small Business Marketing
    Although the website of a small business may lack some of the polish and pizzazz of its giant brethren, it can be every bit as successful when it conveys content that is truly relevant and compelling for its ideal target customers. You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys. You can win online instead.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Customer] 21 Awesome Ideas to Grow Your Email List
    Small incentives can create a large impression of value in your potential customers. Events can create huge engagement from your interested prospects and customers. You will quickly find which have the best traction among your traffic and customer base if you keep an eye on your offer's performance metrics. Harding’s dog?
  • HUBSPOT  |  SUNDAY, JULY 17, 2011
    [Customer] Managing Your Online Community [Marketing Update]
    This sent the Twitterverse, and the commenters on their blog, into a tizzy as customers voiced their outrage and dissappointment. Neither their blog, not their Twitter stream has been updated since Tuesday, although many of their customers are discussing canceling their plans. Netflix Raises Prices. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Customer] Facebook Copies Google+ Sharing, And It Doesn't Matter
    These options would let the user to, on a message by message basis, choose whether content should be public, only viewable to friends, or viewable to a custom group of people. Today, Facebook has reported that its new profile design, which is getting rolled out to a small group of users this week, includes its own granular sharing options.
  • B2B MARKETING BLOG  |  MONDAY, JUNE 8, 2009
    [Customer] Creating an Online Newsroom
    It is exceedingly important to provide appropriate, easy-to-find information for journalists, customers, prospects and investors. Let journalists, investors, prospects and customers know your new newsroom is available. Send an e-mail blast to your investors and customers letting them know this resource is available. Steps.
  • INSIGHTIQ BLOG  |  THURSDAY, MAY 23, 2013
    [Customer] Media, Publishing and Big Data: Different Starting Points, Similar Destinations
    They have to take a much broader, more strategic view of the customer data.   . 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges.  . Most media companies are evolving from broadcast roots and their focus is on content and reach.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Customer] Do You Need a Specialty Copywriter?
    Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. It's easy to understand that not every freelance writer is a good match for every marketing project. These ideas can help your search. Your project requires a specific writing style.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [Customer] Why Technology Marcom Needs a Technical Copywriter
    Looking beyond these factors, you may want to find a writer who has experience in your particular technology or knowledge of certain customer industries. But for marcom managers, the question remains: "What kind of copywriter is right for my projects?" So which factors distinguish a good technical copywriter? Understands technical marketing.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Customer] Help Google Connect the Dots Between Your Social Profiles
    To customize the Website links, click the “pen” to edit and where you see the drop down menu, open it and click “Other.” 'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. LinkedIn. An expanded box opens up. Twitter. Facebook Page.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Customer] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. Ask the accounts team what current customers are saying, ask the sales team what they''re hearing from prospective customers, have the interns do some online research, and call it a day, right?
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Power Opinions - BANT is BUNK … Revisited
    Dave Brock (Partners in EXCELLENCE). "… perhaps a customer having a budget might be a red flag or a warning sign. 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 23, 2014
    [Customer] Top 4 Professional Skills Mastered When Working in B2B Inside Sales
    Because they have the inside knowledge of what is working and what is not working for their client, they may suggest new messaging in hopes to provide actionable value to customers. 'Beginning a career in B2B inside sales is a great way to build job experience and fine-tune your professional skills.
  • SAZBEAN  |  TUESDAY, JANUARY 25, 2011
    [Customer] Content Curation vs. Content Creation
    Providing content curation, based on your industry and area of expertise, can be an extremely valuable service to your customers and audience. Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy.
  • SAZBEAN  |  FRIDAY, OCTOBER 1, 2010
    [Customer] What Does Your Website’s Design Say About Your Company?
    For example, if you say that you offer great customer service or personalized service, are there any pictures of you and your employees on the website? Most companies have a website these days and most of these websites are gawdawful ugly — or just are. Same as Everyone Else. Dated. What does that say about your company? Are you dated?
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Customer] Do your Content have a Personality?
    Who in your company can shine forth as a spokesperson customers can relate to? Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. Patsi Krakoff.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Customer] What Social Media Looks Like at the New B2B Version of Kodak
    They need to approach their customers and prospects with information that helps them solves problems. They need to inspire customers and prospects, not bore them. They can consider honest customer and employee interviews. 'Yesterday as Kodak emerged from bankruptcy , Antonio M. Now that company is gone. And the name has to go.
  • WRITTENT  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer] 10 Shortcuts for Writing a Blog Post in Record Time
    Plus, there are plenty of ancillary benefits to effective content planning practices, such as a better variety of content, improved SEO optimization, and more effective targeting to your brand’s ideal customers. Here are some forms of content you may be able to “upcycle” into a fresh and relevant article: Emails to Customers. Bloggin
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Customer] PR Freelancers versus PR Agencies: Five Points to Consider
    Being able to reach global media, understand local customs and cultures, and communicate your messages accurately will be difficult with a PR contractor – no matter how well connected she may be. Four years ago this month, I left the agency side to move in-house. More Arms and Legs. This will vary on your budget and PR objectives.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Customer] Best Practices for Mobile SEO
    'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. In 2013 there were 1.4 alone.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Customer] Getty's New Free Stock Photos Come With a Price
    You will have to add custom styling to get it to appear the right size across devices.). 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you''re going to get sued, anyway? Find an image you like, then click on it. If not, it is a non-commercial use."
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Customer] No Cookies for You – How to Get Sales to Talk Value, Not Price
    And to sweeten the deal for the board, the CFO would love to see free custom  reporting for the next five years. The waterfall on one of these looks a lot like this one from Deloitte: The problem is that it’s not even a little bit transparent and every order in this scenario becomes a custom order. The team manager wants free training?
  • HUBSPOT  |  THURSDAY, NOVEMBER 18, 2010
    [Customer] 4 Ways to Sell Inbound Marketing to Your Manufacturing CEO
    During these conversations, I often get the same response: “Our customers are just not online.” Demonstrate Online Growth and Statistics - When talking to Elizabeth Kaiser at Crisafulli Pumps she said her CEO now understands that the internet has changed how manufacturing companies need to market to their prospects and customers.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Customer] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Don’t make your prospects and customer search to find you on these platforms. And more social. Use Full URLs for Social Media Profiles.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    In fact, all of our customers today (with one exception) use both Salesforce and a top marketing automation system. Second, customers can leverage flexible, weighted campaign influence models to evaluate the revenue that each campaign drives. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Customer] AVNET Interactive White Paper
    Click here to see a sample of a customized white paper. 'Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Customer] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    Many of these challenges can be traced to a root cause: “Companies haven’t realized how significantly their prospects or target customers have changed, and they haven’t retooled their salespeople to deal with this. Social Media: Know Where Your Customers Are & Use LinkedIn. My guest today is Jill Konrath. Don’t come in here.
  • HUBSPOT  |  TUESDAY, OCTOBER 8, 2013
    [Customer] Personalized Calls-to-Action Convert 42% Better [New Data]
    That''s why my colleague Jeff Russo conducted an analysis of over 93,000 calls-to-action from our database of customers. For example, on a blog post about social media, it''d be helpful to point our customers to social media workshops they can attend with our customer consultants. Because I love Harry Potter. 2) Open PowerPoint.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [Customer] Personalize, Challenge & Engage
    Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. You have two options 1. So why do most select the sure bet?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Preventing Agency Suckiness
    Remember, they are doing what the rest of us do when asked for a customer list. We proudly throw our most prominent customers into RFPs and web pages even though: a) we did only a very small project; b) did it years and years ago; c) screwed it up and haven’t had the nerve to ask for more business since. Seriously.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2011
    [Customer] The “Social Media Certificate” – Smart Move or Scam?
    for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Customer] How to Really Use LinkedIn to Increase Your Sales
    Ways to Find Potential Customers via LinkedIn. LinkedIn is a very powerful tool to quickly find potential customers and also the people we have in common with them. To get the best results, you need to 1) Build the foundation of our network and 2) Clearly define your targeted customers and decision makers. Use "Advanced Search."
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, DECEMBER 12, 2011
    [Customer] [Video] How You Can Be an Invaluable Sales Resource
    Customers bring us in today because we have ideas and valuable information. In today's marketplace, your prospects have so many options -- and they know it. When you tell them, "We're special" -- they don't believe you. If you say, "We have a passion for excellence" -- they don't care one little bit. mean it. Things can be grim. Learn more.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Customer] Selling the C-Level: 7 Content Marketing Myths Debunked
    So you’ve got to work it by solving the pain points of your customers. Those customers that want to take your advice and do it themselves?… Those are not the kind of customers you want. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Really amazing stuff.
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Customer] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    The only voice (and lens of the world) that matters is the customer’s. Your message must be in all the channels your customers use, and for most B2B markets printed trade publications remains one of them. Predictions. And More Predictions. In this article I take a slightly different approach. Gorbachev, tear down this wall!&# Sign up.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • TOMORROW PEOPLE  |  FRIDAY, JANUARY 13, 2012
    [Customer] What does 2012 Hold In Store for your Business?
    The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. What does 2012 mean to you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 3, 2012
    [Customer] Why Your Competitor’s High Google Ranking May be a Good Thing
    In other words, the data suggests that as customers research products, they narrow in on a smaller group of search results as they get closer to making a purchase. by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. What they found was surprising.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Holiday greeting cards can keep you connected to customers in winter, but what are you doing the rest of the year? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?
  • HUBSPOT  |  THURSDAY, JANUARY 13, 2011
    [Customer] How to Rock Your Facebook Fan Page with John Haydon [@InboundNow #3]
    Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner! To Win the Custom FMBL Tab Simply: You must ReTweet this article AND like the Inbound Now Fan page. Create a custom welcome tab with FBML. FMBL - Create Custom HTML Tabs.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Customer] Business Software Reviews: Recap of G2 Crowd Webinar
    And if you''re a customer, give us a good review 'Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure). The webinar with G2 Crowd was great. You should watch it. That''s a big deal.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Customer] Reps vs. Factory Direct: The Debate Continues…
    What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Customer] 10 Thought Leaders Share Their Interest in Pinterest
    Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. by Jason Miller Pinterest is now the third most popular social network in the country. Hear from: Rohit Bhargava, SVP of Global Strategy & Planning at Ogilvy. Freitag, COO at Sliderocket/WMWare.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Celebrating 13 Years with a New VerticalResponse
    We never could have done it without our loyal customers like you, so thank you! If you wanted to communicate with your customers, you called, wrote a letter, or sent an email, which was most likely read on a desktop computer. Customers read your emails on mobile phones and tablets. 'These are exciting times at VerticalResponse!
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 20, 2012
    [Customer] Content Marketers Must Read Book of the Week!
    And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. by Forbes.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    Custom workflow helps profile leads, identify high-potential opportunities. Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists.
  • LEADSLOTH  |  TUESDAY, AUGUST 24, 2010
    [Customer] What Lead Nurturing Content to Send When?
    For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. My first recommendation is to focus on the most promising customer segments first. By the way, you can still register for the webinar. What Is Lead Nurturing Content? Register now ».
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Customer] Email and Spam – The Two That Shouldn’t Tango
    Your subject line should grab the attention of your potential customer so keep it professional, creative, and avoid words that contain the evident “sales pitch.” Lastly, be sure to hyperlink text in case the customer chooses to “not display all images”. by Ravali Ravulapati. Email Marketing Best Practices to Spam-Proof Your Content.
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