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  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Customer] Don’t Judge a Canvas By Its Cover
    Lead Form: To cap it all off, we’ve added the lead form as the last page in the SnapApp, ensuring that once the customer is ready to get in touch, it’s an easy process. Check out all the awesome things our customers have accomplished with us!” For this example, we’ve compiled a success story from one of our customers, Unitrends.  .
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 23, 2011
    [Customer] How Big is Content Marketing today?
    Each day, more and more B2B sellers recognize that their prospective customers are looking for content at EVERY STAGE OF THE BUYING PROCESS. Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. B2B Lead Generation | The Rise of Content Marketing. Not to worry. We thank them for it.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Customer] A Demand Generation Primer by DemandCon Presenters Lesson 2
    Companies who are getting it right have their customers and buyers at the center of any demand gen strategy. ” If you want leads this takes a defined strategy that will be multi-channel and appeal to the multiple personas that will be part of your ideal customer profile. Do you want to know more? Leading with product.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Customer] Five Ways B-to-B Marketers Need to Change Their Game
    These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects.   To influence the multiple Buying Circle members, and get to them early, you need to know who they are.  Image via Wikipedia. These days, the sales person has lost control. 
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Customer] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    Rules of Content Marketing Design That Convert Customers From UberFlip. Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Customer] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Customers and prospects want to know the people they are doing business with at your B2B company. Answer the Most Common Customer Question. The Most Outlandish Customer Service Story. This should be something positive and not demeaning to the customer, even if they are not identified. 5. Comment on an Industry News Story.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Customer] How to Increase Blog Email Subscribers by 128% in 3 Months
    If you''re not a HubSpot customer, upload your exported list of people who checked the box to your subscriber list. If you are a HubSpot customer, set up a quick workflow to do it for you. Furthermore, free blog content is a great way to nurture existing leads into customers -- and customers into promoters.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] 4 Must Haves For Developing a Mobile Marketing Strategy
    Whether it’s the way our sales teams engage with customers, our internal processes, or how we market our services and products. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Mobile Version vs. Mobile Optimized. Think active; think simple. 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] 4 Must Haves For Developing a Mobile Marketing Strategy
    Whether it’s the way our sales teams engage with customers, our internal processes, or how we market our services and products. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. Mobile Version vs. Mobile Optimized. Think active; think simple. 1.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 19, 2013
    [Customer] Blogger and Google+, using them together to great effect
    It enables you to quickly build Authority while engaging your fans/readers/customers very directly. There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? Is your blog You or your Blog?
  • ANNUITAS  |  THURSDAY, JANUARY 21, 2016
    [Customer] How to Spot a Tactical Marketer
    In his book  Driving Demand , Carlos Hidalgo defines strategic demand generation as “a perpetual process that is both operationalized and optimized to Engage, Nurture, and Convert both prospects and customers along their buying process. How many leads actually become customers? How long do those customers stick around?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] 7 Examples of Innovative B2B Content Marketing
    to attract customers to you. More than 40% of customers who opened a Kinvey account first converted on a content offer. 2. Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration and honestly empathetic to attract customers to you. Packed with utility.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Customer] Social Pro | A New Way for Staffing Firms to Use Social Media
    custom social media marketing strategy designed to reach specific business goals. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Customer] The Top 9 Social Networks For Businesses
    Facebook is forcing many brands to begin to address their customers as people and that cannot be a bad thing. Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? Yes, their growth is flattening out. Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • BIZNOLOGY  |  FRIDAY, APRIL 12, 2013
    [Customer] Defining Corporate Listening In the Online Age
    Bad customer experience, complaints, reputation issues etc etc. Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 14, 2011
    [Customer] Is It SEO or Is It Social Media?
    There is no technical way to optimize your socializing with present and potential customers, so the approach taken by an SEO agency and a social media agency towards social is going to be fundamentally different. There is a popular term in social media circles that “ social is the new SEO.” Thanks!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Ignite More Sales with Sales Intelligence
    After all, according to IDC, IT buyers indicate that ~ 54% of sales reps are unprepared for their initial customer meetings. 60% of sales reps waste the equivalent of 6 selling weeks a year just trying to get customers on the phone. Any sales reps worth their salt does their homework before contacting a lead. Prospecting Sales 2.0
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Customer] How to Satisfy Every Stakeholder In Your Next Website Redesign
    Well, it helps to know what''s behind each person''s perspective, and to keep the customer experience at the center of all decisions. The Customer. For a customer, the primary role of a website is a functional one. How to Satisfy That: Examine your analytics to see the most common pages viewed by customers prior to converting.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Customer] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Check out what your customers are doing online. Sometimes you run sessions for the technophobic sales teams - other times you just catch up with customer services to ensure the social tone of voice guidelines are being maintained. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Customer] Clever Conversion Tricks for Better Landing Pages
    Are they becoming actual paid customers, or are they just looky-loos? With every change you make, ask yourself: Are you truly increasing the quality of your customer base and the profitability of your business? Not all customers or clients are created equal; more is not necessarily better. How’re you going to use it? The result?
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Customer] Part 1: The 4 Business Use Cases of Predictive Intelligence
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Account-Based Digital Advertising. Account-Based Lead Generation.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] How Giving Tuesday is Redefining Corporate Social Responsibility
    However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. Driving Corporate Philanthropy in Different Direction.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Customer] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    Each dot represents an email send from a customer. I’ve cut off the data at 1M emails because everything above that becomes a special case. Each dot represents an email send from a customer. I’ve cut off the data at 1M emails because everything above that becomes a special case. To answer this question, we’re going to play MythBusters!
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Customer] The Problem With Predictive Analytics
    Let''s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. If you''re thinking like that, you''re using predictive analytics. And there''s another industry that''s making use of it more and more these days: marketing. right? analytic
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    For my money, though, one of the most interesting social advertising tools on Facebook is the Custom Audiences feature, which allows you to remarket to people who have already visited your website by retargeting them with a customized ad when they go on to use the social platform. increase from 2014. But how do you get started?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Customer] When Should You Start a New Business Blog?
    While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Customer] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Everything you place before your customers and your target audience needs to be an attractive, compelling package that is considered valuable. Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [Customer] 3 Business Blogs with Proven ROI from Industrial Companies
    Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support. Exhibit #1: Emerson Process Management Experts.
  • LATTICE  |  WEDNESDAY, DECEMBER 9, 2015
    [Customer] Data-driven Marketing: Where Has All the Storytelling Gone?
    This will improve their ROI, and your own company’s revenues once you start seeing an influx of happy, successful customers. Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Spoiler alert, we totally got a dog!). So what is my point? That’s a huge difference!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer] How to Prep Your Business Now for the Holiday Season
    Holiday Cards – Whether you send an email or an actual post card, customers always appreciate a note wishing holiday cheer. Send your holiday greetings early to stay top of mind when customers are getting geared up for their gift shopping. Here’s how you should prepare: Use What You Already Know. What worked?
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Customer] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. The company started because Neil had one customer paying him $3,500 a month for SEO services. Rand Fishkin.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Customer] How to Create an Editorial Calendar for Your Blog [Free Templates]
    With a little customization, your blog calendar will be running smoothly, leaving you time to be the content-writing, lead-generating machine you strive to be. To the average overseer, it's nothing short of chaos. But for me, there's a system. at least, that's what I tell myself. Here's where we come in. Why three ?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 29, 2013
    [Customer] 3 Main Characteristics to Look for When Hiring Inside Sales People
    While I have developed a customized and comprehensive benchmark for each Inside Sales position for which I’ve hired, I always reply the same way…. Competitiveness : The unquenchable thirst to outperform one’s peers, and win the customer over to your point of view, found in athletes like Michael Jordan. But what is drive? BIG mistake!
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Customer] How to Make Your Mobile Marketing Work Harder
    The majority of customers wouldn’t mind more contact from brands using SMS marketing. Those messages get the attention of customers in a crowded world, and they often result in very quick review of a message. This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Download this infographic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Customer] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Depending on your company size, it may even be a good idea to design custom cover photos for LinkedIn profiles, with employees’ contact information or just your company logo and tagline. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information. Connected Accounts.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Today’s conversation is about demand generation. Highlights of the Conversation: Without demand, there are no buyers.
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Customer] Second Screen Engagement: the Social Dimension of the TV Experience
    This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. Kevin Slavin.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Customer] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. The role marketing can play in reducing the cost of customer acquisition. David Skok. On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with David Skok from Matrix Partners.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Customer] How to Design a Persona-Centric Website Experience
    After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Create a Customized Page for Each Persona. One great option you have is to create a customized page for each of your buyer personas. What do they need most?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Customer] B2B Marketing’s Missing Objective: Creating a Home Field Advantage
    Are you simply helping your customers justify the decision they already want to make? What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? You don’t need them, you want them.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Customer] I put my Sales money where my CRM mouth is
    No matter what I did, I couldn’t cotton to the universally-adored  customer relationship management (CRM) and ended up just giving them money. $300 and a year later I spent on Salesforce without using it and that was enough. tried, I did!  I bought an armful of books for my Kindle and tried to hunker down and get the addiction.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Customer] Everything You Should Know to Prepare For Google+ in 2014
    Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Claim your custom URL. There is no ignoring it. Google+ is here to stay in 2014.
  • MARKETING ACTION  |  FRIDAY, AUGUST 2, 2013
    [Customer] Understanding Nurture Marketing
    You also help your brand, building a reputation with potential customers as a trusted advisor and source of thought leadership. Closed business – a deal that’s been signed by a customer as a commitment to purchase. Why nurture? Lead nurturing pays you back in at least three ways: You close more leads, so the cost per lead drops.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    [Customer] B2B Marketers: Why You Should Set Your Brand Free
    In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Customer] How Should B2B’s Spend PPC Dollars?
    Before remarketing there was no way to nurture warm prospects with custom ads. For example, if you know the job title of the decision maker you can set up a campaign and run custom ads to target this specific group of people. The first step is identifying your target audience and then figuring out which platform best reaches them.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Customer] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates.  Access and opportunity: The email communication, initially directed at one customer, becomes a far-reaching messaging tool. The full report can be downloaded at [link]. The Opportunity for Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Customer] Change the Channel to Ignite Content
    In this post, I share a simple idea about a client who had his team call up his customers to say “thank you” — and only “thank you.” In this post, I share a simple idea about a client who had his team call up his customers to say “thank you” — and only “thank you.” No upselling. The answer is YES.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] When Content Strategy Meets Social Activation – A #ProfsChat Review
    edgardiazemes  A2: you should enable your customers to share your content on social platforms. samfiorella  A5: Tip: think about your customers needs before your own. samfiorella  A5: Don’t focus on creating convos w/customers, allow customers to start conversations with you!! What are the benefits? Need BOTH!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Customer] 8 Big Ideas to Drive B2B Buzz
    Rackspace recognized this opportunity and built a major Web hosting brand on the simple principle that unconventionally fast support yields unconventionally chatty customers. 3.    Speed doesn’t slump. Tap into something customers care about — an issue.  B2B is a unique beast.  But the social web rewards speed disproportionately. 
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Content Marketing for Fun and Profit
    In last month’s post, I took a look at  why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This Photo credit: Wikipedia.
  • SNAPAPP  |  TUESDAY, DECEMBER 23, 2014
    [Customer] Best of 2014: Best Brand Quizzes
    At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best brand quizzes from 2014. . More info  . More info. More info.
  • THE ROI GUY  |  MONDAY, JULY 25, 2011
    [Customer] No Respect. Social Media Marketing Not a Top Executive Priority?
    Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Customer] 8 Great LinkedIn Groups for B2B Marketers
    From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. eMarketing Association Network. B2B Technology Marketing Community.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Customer] 25 Must-Haves for a Remarkable Website
    business website is the central component of reaching potential customers, educating them, and convincing them to buy. Don’t hide customer success. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront. What are these key elements you ask?
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    [Customer] Social Media for Busy Business Bloggers
    If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? Over 25% of U.S.
  • TERMINUS  |  FRIDAY, NOVEMBER 20, 2015
    [Customer] How a #FlipMyFunnel Account-Based Marketing Strategy Can Drive More B2B Revenue
    Increased awareness among named accounts: Once sales have identified a list of target companies Marketing can begin working to get your message in front of your customers in a every way possible. Save time and money by focusing on the potential customers that matter. Here at Terminus we live by the term #FlipMyFunnel.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Customer] Higher Education Faculty Continue to Use Social Media
    So, besides knowing that our customers are using social and that our employees are using social for personal use, don’t be surprised to see people expect social in training situations and other learning scenarios in business. Photo credit: Wikipedia. Video use is now so pervasive that we had to separate it from the rest of social media.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Customer] MadMarketingTV
    We have well-known guests like Joe Pulizzi (Get Content, Get Customers), Paul Dunay (Facebook Marketing For Dummies) and Doug Kessler (The B2B Marketing Manifesto). Jeff Ogden, the Fearless Competitor is President of Find New Customers and host of Mad Marketing TV. This show, hosted by yours truly, went live on Thursday.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [Customer] The 140 Conference on Long Island
    Jeff Ogden ( @fearlesscomp ) is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Jeff Ogden. I’m one of the featured speakers at this social media conference today.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Customer] CMOs You Should Watch in 2013
    Also the chief strategy officer at Corporate Visions, Riesterer is the Co-author of “Conversations That Win the Complex Sale & Customer Message Management.”Riesterer by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The CMO is challenged to lead demand generation and drive successful selling initiatives. SmartBear.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 1, 2014
    [Customer] What the Board of Directors Expects from Marketers Today
    It’s no longer about finding customers; it’s about being found. It used to be that startups had no data because they didn’t have any customers yet. Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. Here are a few of my favorite takeaways: 1.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Customer] What is Outside-In Marketing?
    They like to say, “I did that,” when it comes to acquiring customers with a set budget, and incrementally improving on that spend. But done right, it can be a very effective way to acquire new customers and nurture them towards healthy customer relationships. The Story of the Book. This book is not about that at all.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Customer] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Tip No. 1: Send a “we miss you” email with a special offer or discount code to see if you can incentivize the customer to make a purchase. If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. Too many emails?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Customer] Encore: B2B from AtoZ – Digital Marketing with @BillBlaneyb2b on Marketing Made Simple TV
    Jeff Ogden , an award winning marketing expert and President of Find New Customers  is host of Marketing Made Simple TV and Craig Yaris of SocialRibbit  is Producer. Marketing Made Simple TV premiered on Thursday, but in case you missed it, we offer you an encore show on Sunday. You can also follow Bill on Twitter at BillBlaneyB2B.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Customer] Top 5 Sessions to Watch at Marketing Nation Online
    In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. One of the key aspects of being tomorrow’s marketer is an avid focus on customers above all else. Comment below!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 6, 2013
    [Customer] [Video] Using LinkedIn Updates to Increase Visibility and Credibility
    It’s a way to stay in front of your prospects and customers. How often do you use LinkedIn updates? Most people I ask say seldom or even never. And the reason they don’t is because they don’t have a clue why it matters. Here’s the deal. But, you have to be smart about it and focus on what matters to them. Seriously. And, you can be human too!
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Customer] When to Use Twitter Ads for Business
    All of these services allow you to reach thousands and thousands of potential customers without spending a dime. potential customers—that doesn’t necessarily mean that a post is going to be seen, read, or clicked on. Well, sort of. How do they offer their service for free? Advertisements. In fact, this is sometimes by design.
  • AVITAGE  |  THURSDAY, MARCH 28, 2013
    [Customer] IDG On Connecting the Dots Between Content and Sales
    The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.
  • SAZBEAN  |  FRIDAY, DECEMBER 13, 2013
    [Customer] Remarkable Marketing for the Holidays
    Understanding the marketing landscape can help you create the right marketing strategy to reach your customers. Doggie Ornament (Photo credit: sazbean) The holidays are an obvious time for marketing — spending is up, budgets need to be used, and there is a clear mindset of giving. Social networks are driving traffic to shopping sites.
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Customer] 6 Resolutions for your 2013 Internet Marketing
    Amazing content helps increase your reputation as an expert in your field and connects you to potential customers who are interested in what you say. Your customers and potential customers are sharing valuable insights into what they want right in front of you. But customers only care about what’s in it for them.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Customer] 20 B2B Marketing Blogs You Need To Read
    Biznology  - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” Follow Eric.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 18, 2012
    [Customer] How to Make Your Data Squeaky Clean
    The 2012 Data Quality Insight survey , which researched 291 businesses, revealed that no fewer than 10 different job titles in these organisations, ranging from the CEO to the Customer Admin Manager, were responsible for data quality. by Sylvia Jensen | Tweet this Data can get out of hand. But you don’t need to throw your hands in air.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Customer] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    ” Modern marketers are charged with providing multiple types of content, delivered through multiple tools and technologies, to serve an ever increasing number of channels—all aiming to reach the customer in a personalized way. The second change is the increased role of marketing organizations to manage the customer experience.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp. Thanks Vidyard.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Customer] 26 Outstanding LinkedIn Tips and Tactics
    Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. What are the best practices for advertising on LinkedIn?
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Customer] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    And as a marketer, you can easily take advantage of this dynamic by including highly customized calls-to-action in your thank-you emails to leverage the fact that the lead is fresh and already actively engaged with your brand. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails. Marketing Takeaways.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Customer] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Customer] 10 People You Should Follow on Twitter if You’re in Marketing
    Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Matt Heinz –  @heinzmarketing  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Customer] The secret ingredient for successful small business blogging
    The interaction between customers and staff is minimal, because lots of chatting is costly. Her new book Blog to Win Business: How to Enchant Readers and Woo Customers is out now. The interaction between customers and staff is minimal, because lots of chatting is costly. Henneke Duistermaat, {grow} Community Member. It’s YOU.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 8, 2013
    [Customer] Direct Marketing: 6 steps to drive more through sales pipeline
    Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [Customer] 9 Reasons QR Codes are Bad for Your Brand
    10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. Written with Arnaud Saint-Paul, CEO of  smartsy.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Customer] 12 Sneaky Psychological Biases That Affect How You Sell
    While reps should always solve for the customer, solving a low-priority problem isn’t enough to close a deal. Customers who are loyal for years are much more valuable than a prospect who churns after a few months. 3) Confirmation Bias. This post originally appeared on HubSpot's Sales Blog. They’re due.”. Trust me!”. 12) Empathy Gap.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Customer] B2B Fail: Confessions, Apologies, and Questionable Motives
    In the same way that the customer is always right, so is the user. don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession. Last week I did something really embarrassing. should have dug deeper.
  • WRITTENT  |  WEDNESDAY, JULY 9, 2014
    [Customer] 7 Steps to Writing a Copy That Sells
    Whether speaking to your established readers or luring a new audience of potential customers, you can’t write persuasive sales copy without knowing who your target audience is. Communication is key, and extending it beyond the sale will keep your customers coming back for more—and bringing their friends. Image source. Not sure? There.
  • 3D2B  |  WEDNESDAY, JANUARY 15, 2014
    [Customer] It’s January—Do You Know What’s in Your Sales Funnel?
    Your goals for new customer acquisition in 2014 are set. How many qualified customer acquisition opportunities are ready to emerge in the next month? You use customer relationship management (CRM) software to guide you through every step in the sales process. You want to get off to a running start and achieve them. CRM Systems
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Customer] 16 Smart Resolutions for Better Marketing in 2013
    Kick those excuses to the curb and use this goal to tell one of your customers' success stories -- it could become the strongest selling tool in your sales reps' tool belt. 3) I will become an active contributor to social media by posting articles to my company’s social channels. Survey your customers and clients to gut check their happiness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Customer] IBM opens up Watson and cognitive computing to entrepreneurs
    Specifically, IBM is looking for use cases that fit in this category: Do your customers work with you in an Interactive way using natural language? Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson. We train it.” ” So let’s start there!
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 5, 2011
    [Customer] 3 B2B Content Marketing Techniques that Work
    Since our company is a marketplace, we rely on customers to make their own informed decisions. Our content provides compelling information to customers and prospects and drives them to our site to learn more about us. The ebooks are also very useful customer service tools. Informational eBooks. However, not all ebooks are equal.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Customer] Why Budgets are Shifting to Digital Marketing
    According to the Report, digital marketing is all about lead generation and customer acquisition and retention by way of engagement over website, email, social, and mobile channels. As the world moves online, digital marketing principles are being adopted everywhere. Why are they doing so? Because digital marketing works. THE BOTTOM LINE.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Customer] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    For example, you can now approach a prospect and say, ”Hey, I saw you downloaded this topic. A lot of our customers also experience that exact same business problem. We’ve had numerous customers that viewed our emails and webinars for a year or more before they were ready to take a meeting with a salesperson. They have pain.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Customer] How to Define the Lead of Your Company’s Dreams [Infographic]
    Sometimes a lead who seems like a “catch” to marketing is a dud from the sales team’s perspective; sometimes a lead who seems “just okay” becomes a customer who lasts a lifetime. Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Will there be any chemistry?
  • HUBSPOT  |  TUESDAY, OCTOBER 20, 2015
    [Customer] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    Make your message believable by using customer quotes, testimonials, expert support, and of course, good data. The following quote from a happy customer serves as a great example of how social proof lends credibility to the infographic. 8) DON'T: Show dry numbers without context. But remember: Less is more.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Customer] How to Create a Social Media Crisis Management Plan [Free Template]
    These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. Social media community managers and public relations professionals have to deal with little problems every single day. and who should you even reach out to?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Customer] What Is The Future Of The Social Media Role?
    What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That sounds ominous.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] Blockchain, or how everything will change
    Moving parts of the ecosystems we try to build could use blockchain’s secure, virtually tamper-proof distributed ledger technology and automation capability to provide the platforms needed to bring sharing economy opportunities to address customers needs and expectations. We’ve seen it before in smartphones, the cloud, and digital disruption.
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