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  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Leaders indicate Growing Investment in Smart Digital Content
    The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Do you deliver more Customer Bottom-line Impact th. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Don’t Dance Only with the One Who Brung Ya!
    It’s important to remember that every interaction you have with a prospective buyer and their buying team is an opportunity to demonstrate the experience they’ll likely receive as your customer. I see it all the time. Companies focus their lead generation and lead nurturing on grooming and educating one contact.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Customer] High Impact Marketing from a Low Budget Business
    Here are some quick tips from companies that have done it and done it well: Reach out to existing customers with a “refer a friend” offer or some type of purchase incentive. Yes, this may temporarily bring in less revenue per item, but if you are increasing your customers overall, you will benefit in the long run.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    More data allows for greater systematic customization of campaigns, with programmatic buying taking a large portion of the human factor and manual work out of the traditional optimization process. Optimization: enabling up front, automatic campaign customization. With programmatic a new digital advertising landscape is emerging.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] How Smart Marketers Are Sabotaging Their Calls-to-Action
    You''re not writing custom copy. So, we customized the CTA copy to reflect the audience to whom the post was targeted. Here''s the customized version: We''ve since customized our offer CTAs when we''re emphasizing something the CTA copy doesn''t reflect, and consistently see improved conversion rates as a result. It did.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Customer] Big Data Big Profits: Unlock Up To $200 Billion [Infographic]
    million customers. 'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion. CMOs are In a Pressure Cooker. ” . Marketing’s Big Chance: Data Deluge.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Customer] 6 Reasons You Shouldn't Use Call Tracking
    These calls produce more customers than all the form fill-outs or PPC campaigns we run put together. Did you know that some companies invest in call tracking software because they want to record phone calls and hear precisely how their customers are treated on the phone? 'Some marketers just shouldn''t use call tracking. You love it!
  • BLOG MY CALLS  |  MONDAY, APRIL 29, 2013
    [Customer] The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines
    Conversation Analytics can gauge the intent of a phone call, know if the customer was agitated or happy, know if a sale was made, know if the phone caller was a good lead, bad lead, or current customer, and much more. 'When the internet and packet switching was invented in the early 1960s, the word “internet” didn’t exist. Web 2.0”
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Customer] 10 Must-Dos for Successful B2B Lead Generation
    Just make sure you are absolutely clear about who your ideal customer is. 'We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Has your campaign been thoroughly planned?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Customer] 25 Ways To Promote Brand Awareness For Your Small Business
    Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there!
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 31, 2011
    [Customer] Do Your People Quack Like Ducks or Soar Like Eagles?
    In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. ” Ducks quack and quack the company line and are not empowered to solve customer problems. Tweet. There are ducks and there are eagles. Eagles soar. ” Quack!
  • REPUTATION TO REVENUE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Six steps to differentiating your solutions
    Your customers are inundated with shiny new offers every day of the week, and they pretty much tune them all out. Aargh! Six weeks to launch, and so much to do. The solutions management folks have spent months putting together the new offering, and now we've got about 87 things to do to get ready on the marketing side.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Customer] The best digital business idea that just never worked
    Brian Vickery  I’ve mentioned just getting a custom QR code for the phone that folks could scan – but it would be so foreign to most people. A paperless society? Not if the recent SXSW conference was any indicator. Every attendee is handed a printed program guide as big as a phone book. Everybody still wears a paper name tag.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Customer] Reps vs. Factory Direct: The Debate Continues…
    What is important is that an independent rep gets you access to those customers that have already said no to your direct man, fact is that they are probably already selling them products and the day will come when the opportunity for your products presents itself, will your direct guy be there when that happens? As an independent rep.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] How We Buy vs. How We Date: They're More Similar Than You Think
    Relationships between brands and potential customers aren’t much different. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon. 'They say there’s such a thing as love at first sight. Still with me?
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Customer] Social Media Success takes Planning
    Fans & Followers do NOT (necessarily) equal Customers Customers are people who give you money in return for something they find valuable. If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. If not, what do you hope to accomplish by running the contests? photo by jurvetson , on Flickr).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Customer] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    If I am a long-time customer, I want that to be recognized in every email’s tone, content, and offer. If I’m going to give marketers my data, I want customization in return. 'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. Here goes: 1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. 'Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. Check out what to do instead below.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 9, 2012
    [Customer] 3 Reasons Mad Marketing TV is the best marketing show
    Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there  today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Customer] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to sales and marketing analyst firm SiriusDecisions, “Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Do you deliver more Customer Bottom-line Impact th. Do White Papers Still Engage?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Customer] Can’t Buy Me (Social Media) Love!
    For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Social media marketing cannot overcome a consistently poor customer experience. In social media, marketers buy attention with promotions or discounts. That is OK.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Focus your program on the value your joint customers get. “Customer Lifetime Value” was one of the terms listed in Silverman’s “phrases to know” list above. 'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. in 2014, according to Nielsen).
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer] SiriusDecisions – Scary Late: How to Turn a Big Sales Challenge from Trick to Treat
    So for these existing customers, he needs to remind them about what a great job he did, and the value he delivered to them. 'I recently had the pleasure of interviewing Jim Ninivaggi, SiriusDecisions’ Services Director for Sales Enablement in a recent webcast ( on-demand here ). The approach focuses on “Why Change?” and “Why Now?”.
  • ONPATH  |  THURSDAY, MAY 5, 2011
    [Customer] Elevator Pitch: One Sentence Can Change Your Life
    List every single benefit you offer clients or customers. If you have a product, focus on what the main benefit the product delivers to the customer). Q: Who are your customers? Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? Generate curiosity.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 3, 2012
    [Customer] Importance of In-Person Training for Manufacturers
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Does Content Marketing Really Have a Confidence Problem?
    However, content may also be improving customer service, brand perception and understanding of your offerings. However, content may also be improving customer service, brand perception and understanding of your offerings. What’s going on here? Low confidence in success. High commitment to spending more. But are they really?
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Customer] The Anatomy of a 5-Star Twitter Profile
    You can also customize your background image. 5) Custom Text and Link Color. After you’ve picked your imagery for your profile, you can take customization one step further and choose the color of your links. To customize your link color, go to “Settings” and then “Design.” Yikes. 8) Location.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 30, 2011
    [Customer] 5 Lessons on Developing Challenger Reps
    You can’t expect your reps to teach customers if you don’t tell them what to teach…you can’t develop Challengers but continue hiring Relationship Builders …you can’t expect managers to coach to Challenger behaviors if they haven’t experienced a Challenger sale first hand, etc. There has been a lot of buzz around Challenger Reps recently.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Customer] The Giants in the Marketing Technology Landscape
    So Adobe is moving in terms of making web authoring as central piece and continues to assemble components of the online customer engagement ecosystem. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million.
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Customer] Nearly 80% of People Participate In Online Community to Help Others
    In the survey, we had an "Other" category and it was interesting that the most common fill-ins pertained to business; most popular fill-ins included customers, prospects, and clients. One of the most common questions people ask me is why do people participate in online communities. Go figure. On to the data. Fantastic news!
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Customer] B2B Mobile Websites: Prepare, but Don’t Panic
    Communication: not surprisingly, as communications were the initial purpose of mobile devices, your customers and prospects will often visit your mobile site seeking to contact your company. If it isn’t the experience you’d want your customers and prospects to have, you need to develop a mobile plan. Yikes!
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Customer] Pull Marketing vs. Push Marketing – The Shifting Battleground
    Pull marketing centers around the idea that you actively draw clients or customers to seek out your product or services. Instead of having a monologue (as evidenced in push marketing) with your clients or customers, you create a dialogue with pull marketing—a dialogue between you and the prospect. Anyone showing up uninvited. 
  • MARKETING INTERACTIONS  |  SUNDAY, OCTOBER 25, 2009
    [Customer] Is Your Marketing Content Ready for Step Backs?
    customer interviews. past customer surveys. As B2B marketers of complex sales gain traction in developing content across buying stages, they've got to remember that answering objections and correcting reversals is not just a sales activity. Step Backs cause stalls to pipeline momentum. listening to and monitoring social networks.
  • HUBSPOT  |  THURSDAY, APRIL 18, 2013
    [Customer] 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
    You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Now let’s imagine you came across a number of customers who knew exactly which tires they needed, down to the specific model number. Model Number Campaigns. Long-Tail Keyword Expansion.
  • THE ROI GUY  |  MONDAY, OCTOBER 31, 2011
    [Customer] Are you CIO Worthy?
    With established customers, this means cultivating relationships that can openly share with you strategic goals, performance and insight. Industry and competitive knowledge –strategic insight requires that you not only know the customer, but know the marketplaces they are playing in, and the competition. Your time is very expensive.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Customer] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Creating buying personas gives you an enhanced knowledge of what your ideal customers like and respond to, as well as what they struggle with.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Create an Unstoppable B2B Sales Machine – Part 1
    In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. 'My blog posts and articles mostly deal with marketing issues. After all, our main purpose is to create the foundation to enable our colleagues in sales to make their target numbers—or even exceed them! Stay tuned next week for Part 2.
  • HUBSPOT  |  THURSDAY, DECEMBER 27, 2012
    [Customer] The 5 Questions You Should Ask to Nail Your Product Messaging
    Some of the most effective marketing is messaging that is based on a genuine customer need. It's a good idea to get a sense of how prospective customers would describe your product. Isolating what makes your product unique from others gives you the talking points you need to help a prospective customer decide between the two.
  • HUBSPOT  |  THURSDAY, JULY 21, 2011
    [Customer] What's the Social Marketplace & Why Should You Care
    It’s a question we encounter often, so we wanted to address it in a webinar dedicated to balancing the customer power shift. Equipped with more information, customers are in the driver’s seat and dictate necessary changes in the business landscape. The Social Revolution: Balancing the Customer Power Shift.
  • HUBSPOT  |  FRIDAY, DECEMBER 14, 2012
    [Customer] How Sales Can Use Twitter to Connect With More Prospects
    Here's how you or your sales reps can use Twitter to warm up prospects, build rapport, establish thought leadership for your company, and ultimately connect with prospects that turn into paying customers. The goal for any sales rep is to convert a lead into a customer. Are there any? Step 1: Discover Who Your Prospects Are.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Customer] Twitter and Your Brand: Should You Tweet It or Beat It?
    A new study by Vivaldi Partners and Lightspeed Research examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off.”. Your Customers Are Mobile, Are YOU? Barb Coté.
  • VIEWPOINT  |  THURSDAY, MAY 23, 2013
    [Customer] Good Reads for B2B Marketing - Respect Your Competition
    According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. 'Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via emarketer.com.
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Customer] Why Agencies NEED Call Tracking
    They are the #1 customer of LogMyCalls and are the focus of our entire sales team and business development staff. 'Hundreds--maybe thousands--of agencies across North America use call tracking. These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. Genius.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 20, 2012
    [Customer] 4 Things Marketers Should Be Thankful For
    And phone calls and location visits have the highest lead-to-customer conversion rates. Marketers are kind of a preoccupied bunch. We're always looking at analytics, planning the next campaign or writing the next blog. Marketers rarely sit back and think about what they're thankful for. What should marketers be grateful for? 1) Analytics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Customer] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Customer] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. 'This post originally appeared on the Sales section of Inbound Hub. Yikes. Enjoy this post?
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Customer] 10 Ways to Optimize Your Enewsletter Landing Page
    Theoretically (and legally) the customer names that sign up to our social channels do not belong to us (they belong to Facebook and Twitter). Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. Bring the signup above the fold.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Customer] Social Media meet Security. Security meet Social Media.
    People in marketing and communications in 1987 would reach their customers in much the same way as they did in 1957. But in 2012, these same people don’t reach their customers in the same way as they did in 2009. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. Corporate marketing and security.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Customer] The Power of Visual Content Marketing and Brand Visuals in Action
    Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? 'There is an increasingly rising trend in incorporating visual content as part of your marketing plan.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 25, 2014
    [Customer] P-Cube Rising: Procurement is Cool Again
    With the end of solution selling, Corporate Executive Board suggests that the P-Cube is back in the game and “actively trying to disintermediate the customer-supplier relationship” at the same time that it is rapidly professionalizing.  We have also, apparently, run out of road on solution selling.  So what does this look like?
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] This Week in Digital Strategy 2.7.14
    In the process of considering the solution and researching alternatives, I began to wonder at what point in the future would the responsive path become the de facto standard, and website owners would move away from custom mobile experiences. 'Happy Friday, everyone! This week was another insightful week in the world of digital strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Customer] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her  Perspectives blog   which explores different angles and  ideas into understanding  social media and how to use it to drive business forward and build community. 'By Mila Aroujo, {grow} Community Member. How do you do that? Solve a problem.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Customer] Sharing With Google+ Improves Marketing Effectiveness
    Marketers can customize what the snippet for their content will look like to increase its effectiveness, from the photo that appears to the teaser text that draws people in. by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Snippets.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 5, 2012
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Job Type (ie: Sr.
  • MI6 MARKETING AGENCY  |  FRIDAY, MARCH 11, 2011
    [Customer] Linkedin for B2B Marketing
    use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. Customers visit closed group for feedback. Advice from Marketing Peers. sorry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Customer] A cautionary tale: Putting your business in the hands of Facebook
    Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. The young owner has built an impressive online audience. Wowzee. frowned. Lesson learned.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Customer] Facebook, Tumblr, Twitter, Oh My!
    You want to be sure that any potential customer or client will be able to find you and your name where ever they look, otherwise they will find a competitor. Brian Carter has a great article on Social Media Examiner in which he discusses 7 Ways to Prospect for New Customers with Linkedin. Maybe you don’t spend ? Linkedin.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, AUGUST 5, 2012
    [Customer] Sales Prospecting Perspective Weekly Recap - Week of July 30, 2012
    Ten Haken, author of Do You Mean Business , writes a guest post in which she discusses identifying your customers, both internally and externally. It’s how you move from being perceived as an order-taker to serving your customers as an innovator and leader. Babette N. Now, on to our recap of the week. Monday, July 30, 2012.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Customer] The absolute beauty of blogs - spend your time where it counts
    well written website will draw your potential customer into it's depth answering always - what it is we can do for you. So when my friend comes over, sure, I'll help her set up on LinkedIn and Twitter, I'll even review the company's website to point out where the focus has drifted from the customer to us, us, us. Guess what? promise.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Customer] B2B Marketers: Have You Localised Your Content Plan?
    Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. Implication: Remember that your customer’s words trump all other forms of validation for most prospects; produce case studies in a variety of formats to convey your reliability. Hear, hear!]
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Customer] Pacing Your Product Marketing Launch for Success
    Typically you are repackaging an existing product for a new target market, expanding your base product with a new feature or function for a specific market or a new product to an existing customer base. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade. Assess Your Terrain.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 14, 2009
    [Customer] 7 Critical Steps to Getting Effective Survey Results
    So, you’ve been tasked with finding facts on product usage by your customers. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Customer] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    This is a great way to start creating conversations between product managers, sales reps, and support staff with prospects and customers. Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Have you seen the changes to the LinkedIn Company Pages? 
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Customer] 9 Indispensable B2B Social Media White Papers
    Microsoft Advertising’s white paper based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.&#. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Customer] 7 Shameless Tactics Marketers Use to Lure an Audience
    The mascot was created in 1983 and has been used ever since to give its customers the message that by using the detergent, your clothing would be more comfortable. Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play. 1) Cute Animals.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Customer] 5 Ways to Grow Your Business with Salesforce.com
    '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. One of these tools is Salesforce, the highly popular customer relationship management application.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Customer] Paying people to read your book: The ultimate content marketing plan?
    Related Stories Five ways using “controversy” as a content strategy backfires The future of business: Six layers of customer engagement What a blog post will look like in 2020 SEO Ethics and Content Marketing: Spammers vs.Thought Leaders Time, attention, and the content creation curve. Or, he would donate the money to a charity.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Customer] Best Google AdWords Tips and Tactics of 2010
    banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# Eric Gesinski explains how to adjust keyword bids by time of day, set up a custom area within which to display ads for local campaigns, and rotate ads evenly for proper A/B testing.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Customer] Best Cool Web Tools of 2009, Part 1
    For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix. PeoplePond. Mixxr.
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Customer] Tom Pisello: The ROI Guy: Selling to the Unreachables
    Level Executives, they may not have enough knowledge of the business goals, opportunities and competitive challengers to deliver value, and may even disrupt the now customer driven buying process. However, how many of us understand the customers industry and challenges enough to add value to each executive we meet with? Think Again.
  • TOM PISELLO  |  TUESDAY, OCTOBER 5, 2010
    [Customer] B2B Companies are Really Content Companies, But is Content.
    Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". This intelligent content customizes presentations for each individual user. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand. Powered by Blogge
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Customer] 9 Revealing European Content Marketing Trends to Watch [New Data]
    7) Content marketing works very well for lead generation and customer acquisition. 42% of European marketers have generated leads or customers through blogging. 'It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. Revealing Insights About Content Marketing in Europe.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Social Marketing Wisdom From a True Practitioner
    What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Customer] How Workflows Take Marketing Automation to the Next Level
    Let's take a look at 3 of the reasons you should be using a workflows tool for easier and more effective lead management: 1) Workflows Help You Convert More Leads Into Customers. 2) You Can Customize the Content and Timing of Your Workflows. Converting more of my leads to customers? What Are Workflows, Exactly? Saving time?
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer] Content Marketing World 2014: What We Learned
    Joe Pulizzi went to on to proclaim that “Your sweet spot is between what you know and what your customers need to know.” Does your content address the questions that your customers need answers to? 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! That story is created through content. Click to Tweet).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 22, 2012
    [Customer] Pinterest drives enormous blog and business success
    And there is an important social element too as you can comment, like, share, email content, and search based off of your customized interests. Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Pinterest! ’,” she said.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Customer] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    Inbound marketing is about attracting attention online with remarkable content related to the customer problems you solve. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success. Co-host John J.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Customer] Lead Nurturing 101
    This sort of customization is vital to the success of your nurture campaign. According to sources ranging from Hubspot to MECLabs only between 2% and 6% of inbound web leads are ready to buy immediately. That means that if your sales team calls all of those leads, they are wasting at least 94% of their time. So how do you do that?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Customer] Add Sizzle to Your Content with Eye Catching Images
    Off the Grid, a local Bay Area food truck event (and VerticalResponse customer!) Visual checklists, infographics, and even drawings can inspire customers and nurture prospects. With more than 42K followers on Instagram , San Francisco custom bicycle shop, Mission Bicycle is certainly a small biz to watch and learn from: 3.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Customer] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    In doing so, and with its other customization features, Sharebar allows you to feature only the share buttons that you want on your site. The customization capabilities – and ease of doing so – give this plugin my thumbs up in the field of Twitter integration. Social Media WordPress Plugins for 2012. Disqus Comment System.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Customer] The insider’s guide to social media consulting success
    Is the company culture customer-centric? When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. That may seem remarkable but I’ve found there is one simple secret to connecting with companies at this early stage of engagement. do no such thing.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2011
    [Customer] 3 Unique Ways to Gain Trust on Landing Pages
    Add Customer Testimonials. Short quotes from happy customers or partners can go a long way in easing the anxiety a visitor has before making the decision that your offer is valuable enough to warrant their information. great place to put these testimonials is right below the form or underneath an image you have on the landing page.
  • PHOENIX RISING  |  TUESDAY, FEBRUARY 16, 2010
    [Customer] It's the Relationship!
      If we think our customers and prospects - or our friends and family - don't know the difference in our intentions - we're kidding ourselves. It’s not about you; it’s about them. Go Givers Sell More. Truer words have never been spoken.     That universal  law is quite simple. And so I did. 
  • THE POINT  |  MONDAY, DECEMBER 16, 2013
    [Customer] Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
    Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. Virtually none. doubt it.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Customer] How to Find Great Blogs for Better Business Blogging
    It also has an easy-to-use search engine and a way to customize the site for your topic selections. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
  • THE POINT  |  TUESDAY, OCTOBER 22, 2013
    [Customer] 3 Tips for Getting Prospects to Say “Yes” to a Meeting
    An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Occasionally, however, other factors demand a more targeted, aggressive approach. Such a strategy should be approached with caution, however. Be specific. Be specific.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Customer] Marketing Agility and Marketing Automation
    There are several definitions, but I would define it as “the ability to optimize marketing activities based on changes in customer preferences and behavior&#. I’d say: A single view of the customer or prospect. The ability to act upon customers insights. Single View of the Customer. Automation of this process.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Customer] 33 Stats That Paint a Picture of the Future of Marketing
    1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. We already understand from the personalization stats that customization is a must. so we can solve them!
  • MARKETING ACTION  |  WEDNESDAY, MAY 22, 2013
    [Customer] SugarCRM / Act-On Integration Prompts Prosperity for Propelics
    The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Customer] 5 Focus Group Questions to Feed Your Content Marketing
    Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them. But I digress.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Customer] How to Successfully Manage a LinkedIn Group
    Recently, in our customer forums , Melanie asked the question " Are you managing a group on LinkedIn? Last week, hot on the heels of all of Facebook's exciting announcements , LinkedIn had one of their own: the option to follow companies through the social network. Any tips? Photo Credit: Shekhar_Sahu.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer] A Winning Business Philosophy: “Everything We Do Is Impossible”
    TAKE THE ULTIMATE CUSTOMER WISHLIST…THEN DELIVER ABOVE AND BEYOND. There is no substitute for customer delight. don’t know what the first quarter’s or even the first year’s sales will report, but if I were to speak from customer experience, I’m giving this full marks—Tesla has really hit one out of the park.
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