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  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. as your subhead.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 13, 2011
    [Customer] The Secrets of B2B Sales and Marketing
    Our customers don’t report numbers this high but when looking at the bigger picture, we can understand why this is the case. Be aware of the prospect’s work profile and recent tweets to easily establish a rapport, and know which colleague or reference customer can provide a warm introduction to the prospect. Right Time.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Customer] Three Emails You Should Send in March to Capitalize on the Madness
    Invite customers to participate in a giveaway. An accounting firm invites its customers, contacts and friends to participate in the company’s bracket competition, which is dubbed Tax Madness. ” The New-York based accounting firm runs a typical bracket pool, where customers try to pick the winning team.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    In a pointed post, Why Customers Hate Sales People , Roger Bostdorff from B2B Sales Boost points out some of the top reasons why professionals screen calls, don’t open direct mail and refuse to take meetings. When you think of “selling,” do you cringe? Here’s the panacea: Stop Selling! Talks too much. Lacks knowledge.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Customer] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Besides giving brands more visibility, this photo-tagging capability could help companies augment their customer delight, public relations, or influencer outreach efforts on Instagram. Sift through their tried-and-true advice to find actionable tips to improve your marketing immediately -- your prospects, leads and customers will thank you.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Customer] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    You can utilize coupon codes that give search engine users a specific discount and tie the code’s use directly into your CRM for more transparency into the lifetime value and customer behavior. Example Callout: New Customers Use Code NEW for 10% Discount. Leveraging The Callout Extension Scheduling Feature. Trade Shows Messaging.
  • MARKETING ACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] So…What’s the Relevance of the Marketo IPO?
    Such as, “Is marketing automation a new business paradigm?” “Is there a significant new market in the making?” “Is there a bigger shift in the customer lifecycle?”. The focus of most marketing today is the acquisition of customers, but it is going to shift to customer relationships throughout the entire customer journey.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Customer] 30 Brilliant Social Media Marketing Tips From 2011
    If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Think of marketing as storytelling, and think of your customers as the characters. Use social media contests as an opportunity to learn more about your customers.
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Customer] Friday Wrap-up: This Week in B2B Marketing Tips
    Although the debate rages on about ROI and meaningful metrics for social media – with no end in sight, really – the idea that these tools help us engage, foster relationships, and build trust and brand equity with prospects and customers is fairly well established. Enjoy! 1. How to Take Your Online Community from Zero to Awesome.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Customer] Nostalgia Marketing: What is It?
    As Millennials become increasingly important as customers, brands have started to incorporate nostalgia into their campaigns to win them over. Probably given the sheer size of the Millennial demographic, there is an unmistakable trend among modern marketers to capitalize on customers’ nostalgia for the ’90s.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Customer] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    Those tools are the same ones companies already use to communicate with customers and promote brand awareness. Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Customer] Maybe using LESS social media is the path to online success
    But the shelf life is fantastic, and the potential to repurpose it can make it a goldmine of value for your business and your customers. By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Self Promotion is a Necessity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Customer] Content Personalization: How Much Is Too Much?
    But we knew that the message for existing customers learning about the new platform would have to be very different from the standard marketing message for the larger world. Existing customers wouldn''t want a demo or a trial of the platform. The world of personalized media continues to take shape around us. What is a filter bubble?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Customer] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Proportionally, the click to open rate in financial services was the highest seen at 17%.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Customer] Small Business Owners: Time to up Your Digital Game [Infographic]
    How to Compel & Not Repel Customers on Facebook. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer] How to Write a Cold Email That'll Actually Get a Response
    So I'd send them a cold email -- targeted, relevant to their interests, and completely custom, but still a cold email. If you've interviewed a colleague of theirs or spoken to someone that they know, include that in your pitch (in sales this could be a case study or a local customer reference). For some of them, we had an "in."
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 9, 2013
    [Customer] The Power of the Freebie in B2B Sales
    While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK  has found that 60% of consumers purchase a product after they’ve sampled it. If you’re worried that freebies will anger existing customers, put a time stamp on them and limit them to newbies.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Customer] 10 Myths About Lead Quality: Busted
    To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Additionally, 70% of companies today have used social media to generate customers, and 34% of marketers have harnessed social media to generate quality leads.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Customer] Laura Patterson of VisionEdge Marketing interviewed on Marketing Made Simple TV
    In this episode of Marketing Made Simple TV, marketing metrics expert Laura Patterson of VisionEdge Marketing sits down with show host Jeff Ogden of Find New Customers. In this show, you will learn: Why marketing dashboards are critical today. How to select the right metrics to measure. Keys to tuning your marketing mix using metrics.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Customer] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    Social media is a key element of the strategy for a lead generation company like Find New Customers. If you are a BtoB seller interested in results using social media, come listen to me, Jeff Ogden , President of Find New Customers , deliver the keynote talk at the BMA-NJ Social Media Symposium on April 10th. Amen, Scott.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 27, 2011
    [Customer] Why People Don’t Believe Advertising
    Journal reported that they lost 850,000 contract customers this year. 3 out of 4 People don’t believe advertising | Here’s why. Mobile is a very heavy advertiser on TV. They spend millions to tout 4G speed and low costs. So should you switch to T-Mobile based on their advertising? Apparently, not. The Wall St. What do you think?
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 23, 2011
    [Customer] Sunday post: Shake Up Your Story (TED presentation)
    Jeff Ogden, is the President of Find New Customers. As our fans know, Sundays are for fresh ideas and insights – learning, if you will. This is why we LOVE these TED presentations. In this one, the creator of an iPad application for children shares some great insights. And his accent is awesome!) We love story-telling.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Customer] Transitioning from Service Provider to Value Generator
    You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. . ” .
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Customer] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    Almost 1 In 3 B2B Marketers Say Their Content Is Too Company-Focused, Not Customer-Centric (11:22): Two surveys show that B2B marketers believe their content is still too company-focused and not driven enough by customer needs, MarketingCharts reports. Rants and raves include Coca-Cola, Target, and Gawker. This week’s show.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Customer] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    In the marketing automation dream, the buyer gets a simpler, more consultative sales process, and the seller gets a more efficient (cheaper, quicker) sales process that results in better customers. Usually it’s to convert more of your leads to customers, with the ultimate goal of driving more revenue. So what should you do? Absolutely.
  • HUBSPOT  |  SATURDAY, OCTOBER 4, 2014
    [Customer] Competition vs. Collaboration: What to Do With Disengaged Employees
    typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. To read more content like this, subscribe to Sales.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 22, 2011
    [Customer] Cool Stuff Manufactured in America
    Marlin Steel in Baltimore, MD manufactures Custom Wire Baskets, Mesh Baskets, Stainless Steel Products, Custom Wire Forming and Precision Sheet Metal Fabrication for the Automotive and the Ammunition industries and a range of other industrial applications. Click here to view the embedded video. Click here to view the embedded video.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Customer] Don’t Take “Selling” Out of Content Marketing
    These are all great at soft selling without irritating the customer. The cost of acquiring each new customer and their potential lifetime value. I am not suggesting that you turn your blogs and social media outreach into complete sales pitches. No complaints there. And that is… content marketing must deliver a real business value.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Customer] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    ” The customer already knows they have a problem. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method. 1. Ready.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Customer] Social Pro | A New Way for Staffing Firms to Use Social Media
    custom social media marketing strategy designed to reach specific business goals. Custom call-to-action banners connected to Google Analytics to track conversion rates. To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 15, 2013
    [Customer] Almost Everything A B2B Marketer Needs to Be An SEO Genius
    For those B2B marketers who want to increase awareness with prospective customers , one of the smartest, most cost effective things to do is make sure that their online presence is properly optimized for search engines. In the early days of the Internet (i.e. In the SEO world, this approach is referred to as “black hat SEO.”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Customer] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there is some collateral damage to this one-time overhaul. 
  • BIZNOLOGY  |  THURSDAY, JULY 26, 2012
    [Customer] Book Review: Optimize by Lee Odden
    Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more. Image via CrunchBase. I’ve known Lee Odden for years, and if you don’t know him, why not? It doesn’t disappoint.  Content Marketing Plan.  Personas. If you miss this book, don’t blame me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Customer] How do you make your content the signal instead of the noise?
    In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Check it out!
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2012
    [Customer] Week in Review - Feb 10th
    Find out why your ability to make a sale is increasingly about delivering a buying experience that woos and wows prospects and customers. Next week is Valentine's Day. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! Noticing a theme? Will Content Marketing Destroy Social Media?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Email Metrics that Matter: Key Data for the Holiday Season
    You can address both these concerns with one customer-friendly preference center. Letting customers pick which topics they want to hear from you about makes targeting easier – and far more accurate. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. The opt-down option.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Customer] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Christine Erickson shares a compilation of some of the dumbest placements and uses of QR codes, such as across subway tracks (or great placement–if you are trying to actually kill your target customers), in subway cars (for products you wouldn’t be caught dead scanning), on billboards, and more. by Bit Rebels. 31 Jokes for NERDS!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, MAY 30, 2012
    [Customer] Sales Leadership: Compensation and Summer Fun
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a bounty for each additional new seat, new customer, or revenue sold beyond a certain target value. Improving customer service. Sales Leadership Ideas.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Customer] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Customer] Top 5 Mistakes to Avoid on Your Company Blog
    But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Have an account? We ‘Heart’ It! Your goals should drive your content.
  • DIGITAL B2B MARKETING  |  SATURDAY, FEBRUARY 4, 2012
    [Customer] QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?
    Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name. What About Other Publishers?
  • CONVERSIONATION  |  MONDAY, OCTOBER 11, 2010
    [Customer] The “science” of conversion and relevant marketing versus personality, emotion and innovation
    know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. //. The blog you are reading and the site you are visiting is built with HubSpot. I’m already happy I can. Click title to read more
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Customer] Why the Best Marketing Teams Embrace Process
    HubSpot customers know they have tools to help marketers attract visitors to your website, convert those to leads, and then close them as customers. If you''re a HubSpot customer, you can take advantage of this right away by logging into your HubSpot portal. But for many of us, it''s tough to simply start creating on command.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Customer] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Follow-up Email: Thanks the customer for converting and makes recommendations for next actions, including reconversions based on complementary content. Cutting the number of steps to get to conversion will, duh, help you get more conversions. 3) Less Email Yields More Customers. That almost never happens, though. But only 19% do it.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Customer] Your business should be blogging (actively!)
    A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. Blogging can and should be a large part of that strategy.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Customer] Salesfusion version 8.3
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 2, 2014
    [Customer] [BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 17, 2013
    [Customer] The Psychology of Selling – An Insider’s Guide
    Once you understand this, the customer becomes putty in your hands. Your selling best practices should always include a psychological angle, and your should customize each interaction for the target customer. Big data is good because you can manipulate it to come up with great programs that anticipate buyer behavior. link].
  • LEADERSHIP  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Your ROI is in the Mail
    They’re not wrong – research shows that customers spend 25% more when businesses combine direct and email marketing, with prospects 10-20% more likely to convert on direct mail. Using both approaches boosts brand awareness and recall, and creates a user-friendly customer experience. But don’t throw out your stamp collection just yet.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Customer] 4 Tips To Rock Your Content Marketing With A Small Team
    To give you an idea, some common content buckets include product features, user posts, case studies, and stories about the brand or customers. Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. Content Marketing
  • MODERN B2B MARKETING  |  MONDAY, JUNE 9, 2014
    [Customer] IT…Marketing’s Friend, or Foe?
    It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” ” At some point – this has to change. Modern Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Customer] Guests on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company , Find New Customers. Here are great guests past and future: Mitch Joel, TwistImage. Mac McConnell, BlueBird Strategies. Christina “CK” Kerley, CKB2B.com , mobile marketing expert. Ruth Stevens , author of Maximizing Lead Generation.
  • CRIMSON MARKETING  |  MONDAY, JULY 8, 2013
    [Customer] 3 Benefits of the Content Marketer, Sales Rep Friendship
    Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.” . They’re the ones who have a deeper knowledge and understanding of what are your customers’ needs. Content is about more than just inbound. ” .
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Customer] B2B Social Media: An Underutilized Method for Improving SEO Performance
    To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they actually use. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. It wanted fresh content.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Customer] How to Painlessly Transition Your Company to Inbound Marketing
    This allows you to create a customized landing page just for this advertisement -- you know, something a little more personalized to the reader and the ad you created than just your homepage. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts.
  • PAUL GILLIN  |  TUESDAY, MAY 15, 2012
    [Customer] A Chance for CIOs to Lead in Social Business
    Study after study has documented that companies are doing a poor job of measuring the results of their social media marketing efforts and have made only weak attempts to integrate customer service data and so-called “social CRM” to create a holistic view of their customers. Not surprisingly, marketing topped the list.
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Customer] How to Measure the ROI of Brand Marketing With Attribution
    Because we can see how first time visitors turn into leads and then go on to become opportunities and customers, based on the channels they interact with, we can accurately attribute a percentage of customer revenue to each specific marketing activity. Many believe it’s just not possible. Or 5 million 30-second brand impressions?
  • CONFLUENT FORMS  |  THURSDAY, JULY 18, 2013
    [Customer] Your website can be your best salesman (but probably isn't)
    Any mention of customer or client captures? These considerations can not outweigh the goal fulfillment, they must be considered secondary, otherwise the look of your site will get in the way of the site''s primary mission: to land you a customer. Any mention of goals being fulfilled (besides their ease of maintenance)?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 19, 2012
    [Customer] Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand
    Social media is the ideal tool for B2B companies seeking the deeper level of connection with customers and prospects that will build their brand and drive revenue growth. With that in mind, explore each social media platform as a unique venue and learn how your customers use that site versus others. Monitor Customer Sentiments.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer] What to Do When Rebranding Is Your Only Option
    Its customers have negative associations with the company. People want to feel as though they''re making a difference, and doing that face-to-face is a great way to increase customer loyalty. If your client does need to change her company name, try to come up with an image or feeling she''s hoping to convey to customers.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] 42 Tweetable Facts to Squash Marketing Fantasies
    Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Inbound Marketing.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Customer] How and Why You Should Give Buyers What They Want
    Translation: Keep customers happy ecstatic, and they will want to share that enthusiasm with others. The notion of customer service being important may seem cliche or obvious, but extending its reach to the sales realm has serious ramifications. Attention, service providers! Online search (63%). Using social media (60%).
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Customer] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Ask questions in Questions and Answers to get a feel for what customers and prospects want or think. Share useful articles and resources that will be of interest to customers and prospects. Request LinkedIn recommendation from happy customers willing to provide testimonials. Put your LinkedIn Account to Work.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer] 6 Ingenious Microsites You Could Play With All Day
    In a world where much of personal banking become automatic, TD Bank markets themselves as a bank focused on a human-centric customer experience. Easily shareable, a single call-to-action, and it made their customers the stars. But on Christmas, of course, it says “YES.” Totally chill, nonchalant, and hilarious. Link ''em.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Customer] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Creating engaging content is the best way to connect with potential customers. This particular preference can be further customized by allowing readers to opt to get emails when special offers are available, certain topics are covered or simply on a daily, weekly, or monthly basis. 3. Allow readers to control the frequency of emails.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 14, 2012
    [Customer] How to Measure Social Selling Results
    Organizations are changing the way they collect information and contact prospects and customers - 98 percent say they waste their budget each year on inaccurate contact data.  ( DataMyth.com ) With data being poured into in the Internet everyday, there is no way lists of contact information should be cutting it anymore for sales professionals.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Customer] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. clients, customers and prospects)? your insights and opinions, news, trends, and other concerns and hot topics) that is near and dear to your clients, customers and prospects. Let’s investigate.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] 43% of B2B CEOs of Never Consider Social Media in Decisions
    This has potential impact on attracting prospects and retaining customers, as social media sites and other online sources continue to be business people’s first stop when searching for information about companies. Here are some highlights: 43% of B2B CEOs of never consider social media reputation in decision making.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 24, 2010
    [Customer] Business Karma
    With my mind uncluttered by the day to day execution of my business plan, I can think about the philosophy behind what I am trying to accomplish, and what that means to my customers and my company. More than once I have sent a potential customer away when I could have convinced them to buy. love vacation time, absolutely love it.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Customer] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Customer] Reminders Impact On Webinar Attendance [Chart]
    Our customers have long been able to actually measure these rates when they automate the sending of initial invitations, second invitations, and reminders to attend.  We found that customers using this level of automation  enjoy an increase of 15% in their attendance rates when reminders are used so that 40% of registrants actually show up.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Customer] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    Marketing Made Simple TV just does it very, very well – as demonstrated by the many happy customers above. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). World-class companies already use this service, including. Eloqua/Oracle.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] 12 Realistic Ways to Make Your Social Media Data Actionable
    Customers are not shy about the products or services they love and hate. Brilliant! 8) Improve and triage customer service issues. This concept of receiving product and service feedback can be similarly extended to a customer service setting. Social media continues to rain data onto the market. Word on Social Data. Here's how.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Customer] Salespeople Need to Be Remarkable, Too
    We''ve all been customers, and therefore, it’s very clear to us what great customer service means and what a great customer experience feels like. We need to consider it the right of every one of our potential customers. What does it mean to provide a remarkable sales experience for your potential clients? What is it?
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Customer] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Talk to your leads on the phone, ask employees on the front lines with your leads and customers how they talk about the concepts in your industry, and watch how leads and customers on Twitter, Facebook, and other social networks talk about your industry. Traffic and leads are good, but customers are better. The thing is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 10, 2012
    [Customer] New research shows Facebook impacting behaviors in formative years
    Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of Exit Polling data during U.S. Guest post by {grow} community member Tom Webster. Perhaps he underestimated the problem. Not so fast. Numbers like “54%” don’t tell the full story.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Customer] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more. More visits = more leads, and more leads = more (happier) customers. Respond to prospects and customers in social media. Likely, you did.
  • ACT-ON  |  TUESDAY, JANUARY 5, 2016
    [Customer] 3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
    Customer  – All About the New Feature. Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. Individual Program. Individual Email/Subject Line. Macro-categorical. Top of Funnel. Getting the data.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Customer] 5 Keys to Using SlideShare for Maximum Impact
    Related Stories Best Friends: Social Media and Content Marketing for B2B Branding Social Media: It’s Not Just for Kids Anymore – 9 Adaptive Tips for Fundraisers Using Social Media 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience. If you’re a B2B marketer, SlideShare deserves your attention.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Customer] The Problem With Sales Enablement (and How to Fix It)
    Feature customer challenges that were resolved using your solution (e.g. Not only can you customize the copy to call out a prospect by name, all of the content is highly relevant to that prospect’s role, team size, tools, industry, particular pain points, and so on. The answer is simple: They can’t find it. But where is that URL?
  • HINGE MARKETING  |  MONDAY, MAY 9, 2016
    [Customer] Why Clients Are Not the Referral Source to Count On
    Existing customers are still a good source of referrals for professional services firms, with about 80% of clients willing to refer their current service provider to others. Or maybe a customer was unimpressed with or frustrated by the firm’s website. Professional services firms depend on referrals for continued growth. Figure 1.
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of May 12, 2014
    HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014…. 12 Contests on Pinterest (Practical eCommerce). Marketing Strategy
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty. Step 2: Filling Your Funnel with Qualified Buyers. Yet, they are also the most difficult to optimize.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks. Brunner Inc., The good news?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 31, 2011
    [Customer] 5 Ways to Salute Your B2B Employees Using Social Media
    Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Employees have knowledge and experience worth sharing with customers and prospects. Many companies do this with customers, but this is an opportunity to showcase one of your own.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. These costs are calculated not just based on sales lost, but on loss of customer trust and negative brand association. The Cost of Downtime.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 23, 2015
    [Customer] Why Your Website is About to Become a Lot Less Important
    We controlled the content, we controlled the access and all we had to do was drive our prospects and customers into our little worlds and deliver a terrific experience. That’s because while we saw media ,  our customers saw social and thus opened a gate at the marketing rodeo setting loose this crazy, kicking horse of conversations.
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 22, 2012
    [Customer] B2B Marketing, Meet the Law of Attraction
    If you engage them, you have a chance at converting them into customers. It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. What do they want and need? Are you “there” yet?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Customer] Stop Selling, Start Serving
    Let me know if in the new year you’d like to chat about Find New Customers , your goals for the new year and to see if Social Social might help you.” A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. know them, so I wrote back to thank him. ” Excuse me?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Customer] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Back on the market or going to market? Hot tips from Earnest! But hang in there!
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Customer] How do I track the source of phone calls?
    Sometimes the customer will not remember and give an inaccurate answer. (Human Sometimes the customers will lie because they don’t want to tell you. And it might be very interesting to analyze the situations where the customers forget or lie.). But they don’t. Their first idea was a good one.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Customer] Seven Habits of Highly Effective B2B Websites
    While SEO is important, what’s more important is that your customers understand your content. While your main objective should be to satisify the needs of your customers, don’t forget about SEO. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Take a deep breath and relax.
  • 6SENSE  |  THURSDAY, OCTOBER 29, 2015
    [Customer] 5 Steps To Connecting Marketing Activities To Revenue
    Today, data gives us the ability to track how customer interactions with marketing campaigns and assets connect directly to revenue. Knowing your cost-per-lead, customer-acquisition-cost and average deal size will allow you to submit a budget that reflects your company’s marketing-driven revenue targets. Know your cost-per-lead (CPL).
  • AVITAGE  |  TUESDAY, JULY 31, 2012
    [Customer] 7 reasons an internal slide share library is an imperative
    Custom assembly, while necessary, requires time, effort and knowledge. Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? Everyone manages PowerPoint.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Customer] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    So here are the “can’t forget” highlights from the presentation: Your customers are using social media- it’s a myth to think they are not. B2B companies who ignore it are missing opportunities to interact with their customers and prospects. by Maria Pergolino They say you save the best for last.  Get social.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Customer] Improve your Targeting and Tell a Story By Creating Buyer Personas
    by Dayna Rothman A persona is a research-based profile of an archetypal customer that represents needs of many. They are on the front lines talking to customers everyday. Remember you are not the customer. Personas work for B2B because they bring focus, empathy, and consensus to your campaigns. What messages will resonate?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] The Massive CMO/Consumer Disconnect
    Not letting customers down. Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. Now allow me to introduce evidence that highlights the massive disconnect.
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