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  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Customer] 8 (of the) Best Web Analytics Guides of 2010
    cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo. Digg this!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Customer] Identifying Time and Energy Wasters in Social Content Marketing.
    What’s cool about this graphic is you can sort by goal – or what CMO.com defines as 4 primary social strategy goals: customer communication, brand exposure, website traffic and SEO. Wendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it. But wait…there’s more! Take a look.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Customer] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Your best customers, your repeat customers and raving fans, are always people who had a problem that your solution solved. Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this. You make a plan, develop a list, determine who to talk to and what to talk to them about. Blended strategies work the best.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] The Coming Mobile Payments Revolution
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Customer] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? And I think it’s important to note that someone will come after him.&#. Eric Schmidt. “America needs to be a manufacturer.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 21, 2014
    [Customer] Interesting Infographics: Which Social Media Platform Is Right For Your Business?
    Beneficial for reaching customers without annoying them. 'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience.
  • SAZBEAN  |  FRIDAY, AUGUST 17, 2012
    [Customer] Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
    Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. We’re not supportive of Obama Care, like most businesses in our industry,” Schnatter said, according to Politico.
  • E-QUIP  |  MONDAY, AUGUST 12, 2013
    [Customer] Brand Strategy: The Foundation of a Successful Brand
    Many companies expand their service offerings to attract more customers. Ask for and use customer testimonials that speak to how you work with clients, rather than solely what you accomplished. Additionally, "delivering on promises" was the most significant factor for customer loyalty to a firm (21%). You need both. Be focused.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Customer] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    We looked at the requirements that customers had asked for in a Drupal integration and decided to start from the ground up for version 6.x. LoopFuse Integration for Drupal 6.x released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. LoopFuse ,Inc.
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Customer] B2B Buyers Looking a Lot Like B2C Consumers
    The ways in which our potential customers approach buying now looks an awful lot like how an online-savvy consumer buys. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question?
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Customer] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 22, 2010
    [Customer] Book Review: Defy Gravity
    At its most basic level, her guidance is: identify your true sources of value—not the ones you think you have, but the ones your best customers (and potential customers) attribute to your company and offerings—and then focus all of your efforts on the most profitable (even if not always the largest in revenue terms) segments.
  • WEBBIQUITY  |  WEDNESDAY, JULY 28, 2010
    [Customer] Book Review: Social Media Marketing – An Hour a Day
    Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. One million websites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Customer] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Customer] Why Internet Marketers Must Always Be Testing
    It is the key to creating great experiences for your customers. In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach. Our suggestion?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How to Cultivate a Data-Driven Marketing Team
    Furthermore, if you don't have this data connected to your customer relationship management (CRM) system , you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel -- and your marketing strategy as a whole. At least, that's how a lot of marketers feel.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Customer] 9 B2B Marketing Lessons from Judging Online Campaigns
    Sure, but how does it relate to growing sales or improving the customer experience? Let Your Customers Tell You What They Want. Your customers are your marketing audience. Even if you are trying reach new prospects, they are like your current customers. Marketing Goals Must Align with Business Goals. Measurable. Relevant.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Customer] How Simple Is Your Strategy?
    As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. was struck me by its simplicity. How simple is your strategy? Sign up.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Customer] 10 Horrifying Stats About Display Advertising
    And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad. So here they are. 10 Shocking But True Display Advertising Stats.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Customer] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. can download it here.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?
    Photos of customers If you are already using visuals to support customers ’ testimonials and feedback; here’s another source of material for pining. Happy contented customers make great visuals and create a positive feeling about your brand. Is Pinterest quickly becoming the #1 social media channel?
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Customer] Little Things that Make a Big Difference in Sales and Marketing Success
    Sending an email to a former boss, colleague or customer to heal a riff (this can have a huge payoff in both financial and psychological terms). Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Making that one extra phone call that resurrects a stalled major deal.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Customer] Measuring B2B Marketing Success
    Are you seen by your prospects and customers in a way that is consistent with the way you see yourself? Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, FEBRUARY 25, 2013
    [Customer] Facebook Flirts with Big Data
    The operative theory is that more precise targeting yields better results and higher customer satisfaction. The bad news is that crunching big data and matching it anonymously to Facebook profiles will further muddy Facebook’s loosey-goosey reputation as protectors of customer privacy.  mail list and their Facebook fans.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Starbucks: The Sleeping Giant in Mobile Payments
    Not only will players have to move transaction data around securely, they’ll have to instantly interact with multiple networks, process and bill payments and handle tricky customer service issues. Most are counting on large installed customer bases to give them a going-in posture and to piggy-back marketing efforts and reduce marketing costs.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Customer] From “Don’t be evil” to “Just be good”
    process where phone and desktop sharing largely replaced airplanes and taxi cabs, running more efficient hardware, recycling as much as we can, being flexible with our customers, owning up to and fixing issues we cause, to providing flexible work environments for our corporate or remote team-members, we take “being good” very seriously.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Customer] 5 Content Marketing Thought Leaders
    Get Customers and is an active blogger at the Junta 42 blog. In today’s business environment, great marketing requires great content. Prospects educate themselves online, and if they don’t find interesting information on your website, they will visit a competitor’s site. “Is this still marketing?&# you may ask.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 25, 2009
    [Customer] Elaborating on the Lead Scorecard
    But not all page visits are equal: a demo or customer case visit usually indicated a more serious prospect, while a visit to “careers&# could mean you’re dealing with a job seeker instead. They mentioned more best practices than I can possibly include in this post, so today I’ll focus on: the Lead Scorecard. Website Score.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Customer] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Market Research – Pin images or graphic designs to a secret Pinterest board and ask customers or clients, a target audience, or the world (crowdsourcing) to comment and vote on their favorites. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Customer] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONTENT MARKETING FOR BI  |  TUESDAY, JANUARY 26, 2010
    [Customer] Does Your Company Have Energy Intelligence?
    Stakeholders, including customers, investors, and regulators, are now expecting it. and combine it with other operational data from your enterprise applications (supply chain, manufacturing, HR, finance, customer relationship management, asset management, etc.) The Copenhagen Climate Summit has come and gone.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Growth Hackers And The Marketing Wake Up Call
    Growth hacking is about getting new customers in an efficient, scalable and sustainable way. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” . ” . Or at least I want to be. Are you a growth hacker?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Consider SEO Beyond Your B2B Website
    Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Customers and prospects will start to search for those specific terms and find your company. Company Description. Employee Job Titles. Printed Materials.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Customer] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Here are three specific things you can learn from Homer’s insight: Ensure that your data hierarchy matches your customers’ needs. There is no shortage of data available, so make sure you prioritize the data that moves the needle most for your prospects, leads, and customers, and helps solve their problems in a meaningful way.
  • AGILE B2B COPYWRITER  |  WEDNESDAY, FEBRUARY 2, 2011
    [Customer] Three Tips for Easy Editorial Calendars
    conferences, product releases/updates, customer panels, etc.). What do existing customers say about software A? Tweet We’ve all heard it. see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. And I have to admit, it’s tempting. But it’s also a mistake. Title.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Customer] Talking With the Groundswell
    This chapter explains how to use the groundswell to connect, communicate and engage with customers and prospective customers online. Remain open, honest AND committed to making your social media experience rewarding for you and your customers. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts.
  • B2B IDEAS @ WORK  |  WEDNESDAY, DECEMBER 7, 2011
    [Customer] Twitter for #B2B: How to Increase Exposure with Hashtags
    The idea with B2B Twitter marketing is to reach prospects who will become your customers and help spread your message to other potential customers. Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. How do Hashtags work? Which Hashtags are the Most Effective? and twubs.com.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Customer] 4 Content Strategies for B2B Corporate Blogging
    Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? Have strategies like these worked for you?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Customer] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, APRIL 12, 2013
    [Customer] Money on the Table: Role of Strategic Partnerships in Sales Growth
    She works on the “front lines” of sales teams and develops customized plans based on each company. Think about the other companies that call on the same customer base and complement your own products or services to collaborate your small business. Small business owners are always looking for new sales leads on a tight budget.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Customer] Marketing with VIDEO CONFERENCING / WEBINARS
    CUSTOMER SERVICE. Give E-Commerce customers live assistance when choosing products. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. Share ideas.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Sales Prospecting Perspectives Weekly Recap - Week of October 25, 2013
    Sales managers should spend time with their customers, but also concentrate no their employees as well. For the first several years of AG Salesworks’ history, growth was almost 100% dependent on networking and customer referrals. 'Good morning, Sales Prospecting Perspectives Readers. Aren’t you glad it’s Friday?
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] 6 Ways to Spice Up Bland Email Marketing Campaigns
    Survey your customers to see what they want more of, less of, or what would make them visit your site more. Not only do prospects and customers appreciate your consideration of their opinion, but you may also be handed a brand new email campaign that your marketing department never would have thought of. Try On-the-Fly A/B Testing.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 14, 2011
    [Customer] The Limerick Challenge
    He made customers itch When he delivered his pitch Then wondered why no one called back. __. A few weeks ago I went to Ireland to speak to a group of entrepreneurs. While there, I was inspired me to write some limericks, an Irish form of nonsensical poetry.   They were so fun to create, that I decided to sponsor the.   __.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Customer] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JANUARY 30, 2014
    [Customer] [Video] Big Whopper of a Sales Mistake I Only Made Once
    Prospect, for years Xerox has designed copiers to satisfy the needs and requirements of all our customers. 'Ever made a big whopper of a sales mistake? sure have! Let me just share one. We had to learn it perfectly before we were allowed to make sales calls. Many years later, I still remember how it started: "Mr. Not bad, huh! But I did.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Customer] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2011
    [Customer] Sales Management Thought Leadership:Efficient Effectiveness
    Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Sunday was “Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean? 
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Customer] What Response Rate Should I Expect From My Campaign?
    We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good response rate?”
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Customer] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Here, take a look: 92% of businesses that blog multiple times a day have acquired a customer from it (I'd bet those are high -quality blog posts, too, but I digress).
  • ANNUITAS  |  TUESDAY, FEBRUARY 1, 2011
    [Customer] The Benefits of Data Management
    For example, if your company acquires another, it may be necessary to add data fields that denote a record was a customer from the acquired company.  One of the best places to begin the segmentation process is your existing customer base.  Also, don’t forget to connect with your customers and gather their input. 
  • B2B VOICES  |  SUNDAY, OCTOBER 3, 2010
    [Customer] You’re Not Marketing to a “B”, so How Well Do You Know Your “P”?
    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.&#. Do we do enough research into our target audiences?  What are they reading, who are they listening to, who do they trust, why do they buy, what do they care about? Consumer marketers do.  I don’t think we do enough. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Customer] Are Your Managers Effective Coaches?
    We’ve seen sales organizations use a blend of measurement strategies, including customer feedback on sales rep improvement and sales rep feedback on coaching quality. We know that effective sales manager coaching is important – but just how important is it? The value of coaching doesn’t stop there. Get hard numbers. Certify manager coaching.
  • SALES CHALLENGER  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] The Top 10 Sales Questions of 2011
    Does anyone have suggestions on a piece that would be inspirational, and generic enough to cover sales, customer service, and operations?” When faced with a tough business challenge, have you ever wanted the advice of someone that’s been in your shoes? Top 5 Questions from the Sales Ops Forum : 1. ” 2. ” 3. ” 4.
  • JUNTA 42  |  FRIDAY, JUNE 19, 2009
    [Customer] 10 Social Media Tools - Best Kept Secrets
    Create custom forms for surveys and downloads. Customize in less than 10 minutes. Subscribe   -   Junta42   -   Custom Content Experts   -   Get the Book   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Google Docs Forms Designer. GoView.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 24, 2013
    [Customer] The Ultimate Sales Strategy
    The salesperson must   now speak to ‘ how the benefits”  of the solution will impact the prospect’s business PLUS how the prospect will leverage those benefits to gain a competitive advantage; drive increased levels of sales, improve operational efficiency, impact customer responsiveness or improve market share. 'The Ultimate Sales Strategy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Customer] Putting it to the Test: Never “Redesign” Your Website Again
    Rather than relying on the gut-feeling and potentially flawed intuition of an art director, your website decisions should be made against the crucible of customer actions.  Let’s say you’re courting design-savvy customers, so you want your website to look new and current. The secret? The Invisible Risks of Redesigning Your Website.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Customer] Why Business Blogging Works
    Potential Customers: Potential customers read blogs to find helpful industry content. Now you may be saying to yourself, "my potential customers don''t read blogs." You might be right to say that your potential customers don''t subscribe to blogs. 'Every month, I run a new hire training class on blogging. an About page.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . We have three Thank you templates, which can be customized.  'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • MARKETING INTERACTIONS  |  MONDAY, AUGUST 16, 2010
    [Customer] Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation
    With the focus removed from the technology purchase and implementation, marketers and sales organizations alike are free to apply their attention to the people, process and content needed to power prospect and customer dialogues throughout the buying process. First, the details: No need for IT - Instant-On Website Tracking. Web-to-Lead forms.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 22, 2009
    [Customer] Tech Buyers Use Collateral for Purchase Decisions
    So, think about how you can be even more helpful by offering versions that answer the specific needs of the decision makers and various influencers on the buying committee for your customers. Eccolo Media conducted a study to learn which collateral tech buyers use to make purchase decisions. companies. case studies / success stories. video.
  • MARKETRI  |  MONDAY, APRIL 30, 2012
    [Customer] SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
    Here are my Social Slam highlights: Marketing Rounds Break Silos and Put Customers First: Gini Dietrich , Founder and Chief Executive Officer of Arment Dietrich Inc. Some other takeaways from his brilliant presentation: Direct Relationships: There’s nothing standing between you and your customer. Embrace the uncertainty!”
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Customer] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    And, that was only over random segment of customers. ??So, 'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. billion emails sent.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions.
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. don’t think so. There will always be some degree of specialization in journalism.
  • ENGAGE  |  WEDNESDAY, APRIL 27, 2011
    [Customer] Even the Biggest Brands Need TLC to Avoid Going MIA
    Related articles The Future of Marketing: Cling to Your Core and Your Customers (engage.tmgcustommedia.com) If you liked this, try: 4 Must-Haves for Must-Have Brands The Truth About Branding (And Nothing But The Truth) Would the Real Experts Please Stand Up? Jane Ottenberg Jane is President and co-founder of TMG Custom Media. Home 1.
  • WRITTENT  |  MONDAY, MAY 20, 2013
    [Customer] 7 Best Newsletter Builders for Creating Great Newsletters
    Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. With high marks in ease of use, reporting, and customer service, My Newsletter Builder is the email client of choice for many big brands and groups. Header customization. Mailchimp.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, DECEMBER 28, 2011
    [Customer] Experience is Everything
    Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.  All the high falutin’ brand babble doesn’t matter when real customers want real engagement or real services.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Customer] What's Holding Social Media Back?
     This self-reported data can be spun either way – almost half of fans are customers or less than half of fans are regular customers.  But he doubted this value and was uncertain about how many of his friends were actually paying customers or likely to become paying customers.  1 return.  
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 12, 2011
    [Customer] 5 Lessons a BtoB Marketer can Learn from “Breaking Bad”
    Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers. Find New Customers is one of few  lead generation companies in New York. If not, let’s get you up to speed. Podcasts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Customer] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Cold Warm calling in the social selling era - Brian Jameson (Customer Think). Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Your Cold Call is Lonely!
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Customer] Is Marketing hurting your company?
    The online environment, whose multiple and complex channels have B2B marketers stumbling around like rookie tourists in a wild jungle, favors credibility over propaganda, customer-centric messages over company-centric bragging, and expert knowledge and advice over marketing speak. But could much of this hard work be misguided?
  • CONTENT MARKETING TODAY  |  THURSDAY, APRIL 29, 2010
    [Customer] What Do You Tell Your Web Visitors About You in their First Second on Your Site?
    Your website may be chock full of terrific content that is both relevant and compelling to your ideal target customers. Your visitors are the potential customers for whom you have developed your content. Why That Very First Impression is Vital to Your Content Marketing Strategy. If you blow it, they’re racing off to your competition.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Customer] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    as well as C-level customers to get their perspective on gaps that exist today when it comes to information security. We shared the link with analysts, our channel partners, prospects, and customers – essentially every touch point. We've heard positive responses across the board, from the media, analysts, prospects and customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Customer] How the Internet has made your B2B sales process outdated
    You must educate your customer–you must create the need. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Customer] The Dangers of a Quiet Boom
    You’ll miss the opportunity to help your customers', and you own, bottom line grow. Only B2B marketers who understand the real situation in their customers can capitalise on all the opportunities. Default, despondency and double-dip are still dominating the headlines. So you’re marketing efforts could still appear very successful.
  • B2B MARKETING ONLINE  |  THURSDAY, OCTOBER 14, 2010
    [Customer] Too good to be true?
    When Northern Rock crashed in 2007 it was pretty much for the same reason – offering customers deals which were ‘too good to be true’. Which is why CCE have gone down with only 13,000 customers, not 13 million. As anyone who listens to Radio 4 will know, its demise featured on both You and Yours and Money Box. But stop.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Customer] Why the Digital CMO Is Already Obsolete
    We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. In an online world chock-full of noise, CMOs have a rare opportunity to position their brands as hubs for the resources and education that customers want.
  • STORIES THAT SELL  |  TUESDAY, JUNE 8, 2010
    [Customer] Today’s Prospects Evaluate You on These 4 Criteria
    In SNAP Selling, Jill introduces four factors that need to be at the forefront of sales reps’ mind when working with crazy-busy people – those with "Frazzled Customer Syndrome." Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. even interviewed her for my book, Stories That Sell.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 3 Tips to Get You Started With Photoshop [+Tutorial Videos]
    To further visualize this concept, check out this brief Instagram video (note: your speakers aren''t broken, there''s no sound): Transform Screenshots to Customize Various Images. One of them is even used in the example below where I''ll show you how to transform a screenshot to customize an image. Your image is now customized!
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Customer] Inbound Marketing vs. Outbound Marketing
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". Connect with HubSpot
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer] Why Traditional Lead Qualification Filters Are No Longer Enough
    While using web and social filters to target and qualify prospects can drastically improve your market penetration, conversion rates, and overall efficiency, they also achieve a much simpler purpose: making the sales process a little less painful for salespeople and their customers. You can find her on Google + ! our rep asked. Lead Scoring.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer] A Beginner’s Guide to LinkedIn Showcase Pages
    In other words, if you have a pet boutique, your dog-lover customers won’t be subjected to reading about your blog post on the new tank cleaning spray for iguanas. Decide on a page name and administrator -- it must be different than the main page because it''s used in creating a custom URL. What are Showcase Pages? Social Media
  • CONNECT THE DOCS  |  TUESDAY, NOVEMBER 23, 2010
    [Customer] Killer Questions to Ask Before Starting a White Paper Project
    How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. " Jonathan Kantor. Jonathan Kantor's Tip.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Customer] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage of content and social media can take interactions with B2B prospects and customers to a new level. are we ever ready.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 30, 2013
    [Customer] Case Study: Roadside Protect
    Leading provider of specialty roadside assistance, Roadside Protect , aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect had a problem: they were growing fast.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Customer] The C-Word and Higher Education Marketing
    ” Putting potential vulgarities aside, the C-word I am referring to is “customer” (although in some circles, calling the student body by a four-letter obscenity would garner the same reaction as calling them “customers”). ” About 40% of the hands in the room shot up.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Research Proves the Early Bird Catch the Worm?
    We believe there are three key “conversations” your Sales reps can have with your prospects to engage earlier and shape the decision to go your way: > Illuminate the Rain - Proactively help the buyer identify and diagnose issues, leveraging customized benchmark insights and diagnostic assessments to uncover and identify issues.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 16, 2013
    [Customer] 4 Tips to Consumerize Your B2B Marketing
    Create Customer Challenges to Encourage Feedback. Customer testimonials are a great marketing tactic, but finding the right people to be your advocates can be difficult. To encourage more customers to get involved in marketing, B2B companies can create challenges for their customers that offer a reward upon completion of the challenge.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Customer] A Social Media Strategy for B2B Marketers
    Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Customer] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. It’s a good question to ask, but what is a sales personality, exactly? Flexibility.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [Customer] Using E-mail Marketing for Lead Generation
    Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. There is a difference.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2011
    [Customer] Top Tips For Driving Marketing And Sales Alignment
    So here are 5 actions Marketing can take to address all these obstacles to a successful relationship: Marketing needs to make Sales the customer. Marketing needs to spend time in the field speaking to customers, listening to sales presentations and watching demos. What is the biggest issue facing Marketers today? Right Now!&#.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Rise of Social Leaders #SocBiz25 #SocBiz
    Customers who engage online before making a purchase are showing a clear preference for engaging with real people, digital brand ambassadors, who are willing to listen, share content, and provide assistance however they can. like to bring up the example of a famous Netflix (@ Netflix ) customer service chat that happened last year.
  • MARKETING ACTION  |  TUESDAY, JANUARY 7, 2014
    [Customer] The Future of Content Marketing: Five Technologies Content Marketers Can’t Ignore
    Adaptive content is content that is structured and designed to adapt to the needs of your customer. Customers are ever-changing; they demand exceptional experiences and they expect you to change and adapt to their needs. 'Scott Abel, aka “ The Content Wrangler ,” is a well-respected content strategist. Scott covers: 1. register now.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Customer] B2B Sales Pros Need to Create Demand with Content Marketing
    Speak the language of your prospects and customers. 'I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. Photo credit: Flickr.
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