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  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 3, 2013
    [Customer] 6 Easy Tips to Write a Blog Post in 30 Minutes
    The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. If you want to stay on schedule, you’ve got to learn to “ just do it!
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Customer] 10 Great Advantages of Outsourcing Content Creation
    Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. And it’s hard to write the passionate content your customers want when you feel burnt out. At the same time, the writing agency’s writers inject that same passion and excitement into the content they create for you, so both you and your customers can be excited about what you do.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Customer] The Critical Importance of Marketing Specialization
    Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post. Why download How to Find New Customers? Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. The award-winning marketing expert Jeff Ogden is 100% focused on marketing. You should specialize in something too. This story explains why.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Customer] B2B Social Media - What to Look For Before You Leap
    Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Research which social sites your customers frequent and how the prefer to consumer content.
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Customer] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    Plus, they personalized the anthem so their prospects and customers received their own custom anthem. Every year we sit down and put together the best videos from the year that just passed. And every year we share them with you. Because, who doesn’t love to get a little inspiration from the greats who traveled before us? Or, maybe just spend another 15 minutes watching videos online? Yeah we get sucked into that black hole, too. Don’t worry.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Customer] 5 Reasons No One is Clicking on Your Banner Ads
    Use dynamic content to vary your banner ads based on lists of readers who already meet a certain activity criteria, such as a previous ebook download or a current customer. This provides your readers with motivation to actually stop and click by putting the customer's needs first, allowing you to understand what their pain points are so you can offer the right solution. If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Customer] 5 Steps for Creating a Viable Marketing Dashboard
    They can give at-a-glance view that quantifies the overall impact marketing has on the business and how marketing initiatives increase customer acquisition, retention and share of wallet. You need to understand which customers, new or existing, how many, and what we want them to purchase comprise this number, if you’re to measure performance and define the strategies, programs and tactics to support these objectives.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Rise of Social Leaders #SocBiz25 #SocBiz
    Customers who engage online before making a purchase are showing a clear preference for engaging with real people, digital brand ambassadors, who are willing to listen, share content, and provide assistance however they can. I like to bring up the example of a famous Netflix (@ Netflix ) customer service chat that happened last year.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 8, 2013
    [Customer] The 5 Key Marketing Metrics You Should Be Watching
    Close rate: Knowing the number of customers derived from those leads will signal the effectiveness of your lead nurturing programs. Time to close: This will give you an idea of how long it takes on average to close with each customer. Revenue per new customer: Calculating the revenue delivered by each customer will tell you the quality of your leads. by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Customer] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Customer] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 6, 2015
    [Customer] Who Says CMOs Have to Choose Between Reach and Focus?
    "Without the right marketing technology it’s really harder and more expensive than ever to deliver a consistent and personalized brand experience throughout the customer lifecycle," adds Akeroyd. There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding. And the price is not outrageous by any means. The only knock I have on it is a self-imposed limitation they place on their patrons.
  • FATHOM  |  TUESDAY, AUGUST 11, 2015
    [Customer] Fathom Social Media Update
    In the coming weeks, businesses will be able to respond to public customer complaints and questions through private messages. To improve efficiency and avoid repetitive questions, the private thread between the Page admin and the customer will include a link to the original comment. The update also includes new admin messaging tools to help businesses manage what will likely be increased customer service demands.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Customer] 5 Awesome Examples of Engaging Social Media Campaigns
    Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand. What makes these examples noteworthy is not only the creative ways the brands interacted with their fans, but also their incorporation of clear calls-to-action and targeted links for potential customers to connect. The brand knew its customers were social media savvy and that they were also extremely interested in coupons.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty. In addition to clean data and role information, it is vital to capture information on customer’s pain points, decision drivers.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Customer] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    Email deliverability issues, gaps in customer information, poorly targeted marketing campaigns, and, worst of all, a poor return on every marketing dollar spent. The bottom line is that developing marketing initiatives from an unwieldy database full of old website leads, irrelevant social media capture, obsolete customer records, and inappropriately placed information results in wasted budget and resources and missed revenue opportunities.
  • CONVERSIONATION  |  MONDAY, MAY 23, 2011
    [Customer] Content Marketing: Considerations When Defining a Content Plan
    This also means we’d better not look at it as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy. As content marketing is… marketing (and for me even more than that but that’s for another post), it is obvious that one must first determine the different objectives with a view to compiling its role in the overall marketing – and customer engagement – approach.
  • CLIENT BRIDGE  |  THURSDAY, MAY 16, 2013
    [Customer] Nurturing Leads with a Business Blog
    Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Customer] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. 2016 will be the year where B2B marketers finally realize that, while they can always make more content, their customers can’t make any more time.” – Mike Moran (l.).
  • B2B MARKETING TRACTION  |  WEDNESDAY, FEBRUARY 22, 2012
    [Customer] B2B Marketing, Meet the Law of Attraction
    If you engage them, you have a chance at converting them into customers. It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Customer] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest!
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content. You’re losing customers!
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Customer] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    This both provided customers with a better understanding of our client’s core products, and helped search engines identify what the pictures were about. Three Recommended Practices When Building Custom 404 Error Pages. Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Customer] 15 Resources To Help Improve Your Personal Branding
    Your customers and network are searching Google, Twitter and LinkedIn to stay on top of industry changes and to develop solutions to their business challenges. How to retweet to build your credibility and relationships with your customers and network. How to build the perfect blog post, so your customers and network will find it, read it and share it .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few.
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Customer] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    Whether you''re bringing visitors in to the top of the funnel, converting that traffic into leads, nurturing those leads into opportunities, or closing and delighting customers, almost every role in your organization has some hand in conversion optimization. The Inbound Approach to Turning More Leads Into Customers. The final stage in the inbound process is converting the leads your marketing team attracts into customers.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer] 5 Best Paid Distribution Methods And When to Use Them
    43% of marketers have sourced a customer from LinkedIn. Re-target your content according to the user’s customer journey stage, guiding your audience down the purchase path. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • THE POINT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
    How easy is it to customize the system to our specific business model and/or sales process? So often, new MA customers have a pent-up demand for campaigns, so they immediately launch into a series of “one-off” programs and never take the time to ask the question: what is it exactly that we want marketing automation to do for us? Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.”
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, FEBRUARY 17, 2011
    [Customer] Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies
    This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.”. It is 15 pages that are packed with bite-sized, actionable digital marketing ideas to help you score more wins for both sales and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 12, 2014
    [Customer] 7 Ways Blogging Makes You a Better Leader
    Motivate a customer to do more business with you? Motivate a customer to do more business with you? I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. This is why blogging and leadership go hand-in-hand: 1. Clarity.
  • KAPOST  |  MONDAY, JULY 18, 2016
    [Customer] For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation
    Kapost’s Customer Success Managers train the staff at the level of complexity they require. If you are already a Kapost customer, you have the added resource of our Engagement Directors, like me. Even if you aren’t a Kapost customer, use these tips to measure the adoption of a content operation within your organization. Oversight and management of content is a new role at many organizations.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 9, 2011
    [Customer] 22 Effective SEO Tips to Optimize Your B2B Website
    Stop caring about your competitors and start caring about your customers. Claim Google Place Listing – A completed Google Places listing makes it easier for customers to find you on Google. Focus your website content on how your B2B product or service solves problems for customers. Be sure to have original, valuable content focused on customers as well as your targeted keywords. Do you ever wonder why your B2B website isn’t getting more traffic?
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Customer] The Necessity of Sharing with Your Competitors
    Sharing with your competitors and having open discussions is not only necessary online, it also opens doors to a much wider audience (of potential customers). You’re missing opportunities to be introduced to new people (and new customers). “I don’t ever want to link to or talk about anything my competitor has written or posted.&# “I don’t want to link to any websites where my competitor has any type of presence.&#
  • CONTENT MARKETING TODAY  |  WEDNESDAY, FEBRUARY 13, 2013
    [Customer] Forbes Magazine Expert Columnist Features Content Marketing
    For insight, I turned to Newt Barrett, who’s at the forefront of content marketing and co-author of Get Content, Get Customers , which urges marketers to adopt a brand new marketing mindset. Simply put: Define an ideal set of customers. But, to reach their customers, they depended upon third-party media companies that stood between the marketer and the customer. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 30, 2017
    [Customer] 4 Big Mistakes You Might Be Making with Your Marketing Personas
    That empathy makes it easier to drive winning strategies across the customer lifecycle through campaigns, content, nurture paths, account plans, and sales collateral. They also happen to be one of the things I speak with our customers about most frequently–hence this blog post! Maybe because your organization is pretty open and you have good proximity to prospects and customers. Customer and prospect pools are inherently exclusionary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Why Klout matters. A lot.
    Now, you can go ahead and keep writing blog posts all day long about how stupid Klout is and I’ll simply suggest that you are putting emotion ahead of facts and doing a disservice to your customers. Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] “The Impact Equation” with Chris Brogan of Human Business Works on Marketing Made Simple TV
    You can follow Chris on Twitter ( [link] ) as well as the show host Jeff ([link] ) Marketing Made Simple TV is a production of the marketing revenue connection company Find New Customers ( [link] ) New shows premiere every Thursday at noon ET/9am PT. Buffer. In this show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan ( [link] ) joins host Jeff Ogden ( [link] ) for a fun chat.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 2, 2012
    [Customer] Emotional Branding: 6 steps that you need to climb (Guest post by Alyssa Clark)
    When you plan on marketing something, you must know what the number one rule is – establishing a tight bond between the customer and also the brand i.e This is the company which is the epitome of design, innovation and customer friendly interface. For step four , you need to find out how you can get loyal customers. Sometimes customers buy your product once and they never come back.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Customer] Bootstrap Buyer Persona Building in 4 Steps
    The reality is that marketing and sales each see the customer from a different perspective. The problem with that is, you don’t get the insight that comes from the sales team as they interact with the customer daily. To do this, first define the buying roles among your existing customer base (stay away from title such as “VP”, or “Manager”). Present the matrix to other marketing groups, inside sales, customer service, sales teams, etc. “Buyer, Buyer, Buyer.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Customer] 8 Shocking New Social Media Facts
    I think this is a pretty amazing validation that the money being spent on social media is at least having some impact on customer connections. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. 1) 7 percent of Americans have never heard of Facebook.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Customer] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. They provide highly flexible and effective methods for finding and engaging prospects, increasing demand, building solid relationships with prospects and customers, extending the brand, and driving revenue. Your sales people may be operating in a customer relationship management (CRM) tool, adding yet one or more tools to the mix your company uses.
  • SNAPAPP  |  MONDAY, MAY 7, 2012
    [Customer] Niche vs General Marketing: What's the Difference?
    This second approach, called niche marketing, has successfully created businesses focusing on customers ranging from scrapbooking aficionados to Dungeons & Dragons enthusiasts. Customer interest: General marketing ?reaches Niche marketers can focus their resources on the customers they know best. It fosters more opt-in for your mobile marketing, since niche customers are often more enthusiastic about your product. Niche customers love bringing others into the fold.
  • SNAPAPP  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content
    At CEB, we’re always trying to challenge our customers – and we needed a solution that empowered our marketing team to build experiences that not only conveyed the value of CEB but also drove marketing results for the sales team,” says Rob Chen, CMO of CEB. With this round of funding, SnapApp will make creating these kinds of engaging experiences more accessible than ever to B2B marketers – without the time and expense of custom development or agency outsourcing.
  • WRITTENT  |  MONDAY, JANUARY 20, 2014
    [Customer] 10 Content Marketing Failures – Do Not Try This at Home
    Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? Before you newsjack a tragedy or fire off an opinionated response to a breaking news story, ask yourself whether you could lose subscribers or customers over the decision. close customers. It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts.
  • JUNTA 42  |  WEDNESDAY, APRIL 22, 2015
    [Customer] Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
    RECOMMENDED FOR YOU: Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers. number of leads, quality of leads, revenue, happy customers] and highlight those kinds of successes.). A few weeks ago, an article on our blog generated a small debate in the comments. The article, by Neil Patel, shared eight content marketing innovations from the world’s best brands.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Customer] Inventing Social Business
    Social media, social networks, mobile applications and knowledge management systems are not only becoming a vital part of how we communicate and serve customers, but how many employees perform their jobs. Boundaries are disappearing, structures are flatter and both employees and customers expect to have a say and be heard. Photo credit: Wikipedia.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Customer] Social listening drives traditional market research
    You just eavesdrop on your customers and they tell you what is on their mind. When you combine social listening with traditional market research, you create an unbeatable combination for customer intelligence. Photo credit: dmhoro. Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Customer] How Google+ Is Changing the Web, Even Though No One Wants It To
    This is a classic example of how listening to your customers can actually be the worst business decision you can make. How can a social network with only 62 million users have any real impact on the way people use the internet or the way marketers try to connect with potential customers online?". Google gave the world something it didn't want with the launch of its social network, Google+.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 4, 2016
    [Customer] Change your content process to leverage accelerate and scale
    When it comes to customer facing content, much is written about creative techniques, tools and infrastructure. But there is little thinking or discussion about content process change. By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise. My thinking is […].
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Customer] 12 B2B Social Media Predictions for 2012
    Every stage of the buying process benefits from the kind of better educated customer that results from significant social media content efforts. Traditionally B2B marketers kept their social media follower counts to a minimum, due to their limited customer base and prospect profiles. B2B companies are on course to develop their mobile strategies so they can move forward with their customers. 2012 is going to be a big year for adoption of social media for B2B companies.
  • KAON  |  TUESDAY, OCTOBER 6, 2015
    [Customer] Data Analytics Is Critical For Success
    This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Customer] Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
    In addition to hosting Mad Marketing TV, Jeff Ogden is the President of Find New Customers. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense.
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 24, 2015
    [Customer] Why Good Content Will Always Beat Display Ads
    Our CEO Matt Cooper published an article for the CMO.com explaining the advantages of using content marketing to attract customers. The stats paint a pretty bleak picture: Online display ads draw a .1% 1% click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Customer] Interesting Infographics: It’s All About The Leads
    The personal touch can help you foster connections with potential customers. While this may take a little more time than just sending the same form-letter unchanged to each lead, something as simple as addressing each potential customer by name could raise your conversion rates by 10%.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 20, 2011
    [Customer] Sunday thoughts 3/20/2011
    We started Find New Customers. Here’s a video I created about our awesome and free white paper on B2B lead generation, How to Find New Customers. Jeff Ogden, the Fearless Competitor, and the President of Find New Customers is a B2B lead generation and social media expert. Misc ramblings on a Sunday morning. We’re turning our great new cheat sheet on B2B lead nurturing, 7 Keys to Successful Lead Nurturing into a series.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer] What Is a Transactional Email? [FAQs]
    Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. A transactional email is one a company sends to contacts, leads, or customers to help facilitate or follow-up on some kind of action the user has taken on their website. Many businesses assume they should only be sending transactional emails to customers when they purchase something from them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Customer] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Whether you are addressing customer pain points or building content around specific questions customers are asking, you need to be sure your content speaks to your audience – instead of just throwing ideas at a wall to see what sticks. Client & Customer Feedback. More specifically, they allow you to hear directly from clients and customers on key areas of focus – information you can use to align your content marketing assets with issues of priority for your audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 17, 2015
    [Customer] How to Define The Content Marketing Metrics that Matter
    Create content that is so good your customers would pay for it. With these thoughts about creating the right metrics for your content marketing efforts floating around your head, download The Modern Marketing Essentials Guide to Content Marketing to get started turning prospects into customers. Create more content. Create better content. Create visual content. Do a better job distributing your content.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Customer] Nine Arguments Against Business Storytelling
    So, if your company wants to use the power of story to pull the wool over your customer’s eyes, don’t use storytelling. Do you care about your customers? 9) Customers don’t want to be spoon-fed. I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Customer] The 4 L's of a Successful Lead Generation Strategy
    Most businesses would argue that their customers are their “stones”. While it is indisputable to say that customers are essential to any business, I want you, instead, to think of them as the water that was used to finally fill the jar. Landing pages serve the dual purpose of capturing leads and warming up potential customers. Both of these are essential stepping-stones before moving a customer further down your sales funnel. Inbound marketing is here, people.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2016
    [Customer] Interactive + Content + Partner = Great Marketing Example
    We want to give our customers the best experience possible, which is why we are constantly on the lookout for innovative companies to partner with. As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward.
  • LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Customer] Buzzwords in Marketing Automation: what is Dynamic Content?
    It creates an experience that is customized for the viewer that that moment, and can quickly grab your prospect’s or customer’s attention by personalizing content to the visitor. You can use it to: Customize a viewer’s web experience. Dynamic Content: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Customer] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. Many freelancers, especially those in creative fields, deplore such mind-numbing tasks as calculating invoice amounts and calling up customers to check on payment status. As a freelancer, my favorite customers were always the ones who gave me plenty of background information and context about a given project.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Customer] Get Started with a Content Marketing Library
    Here are three tips on creating a content library that will meet the needs of your customers and prospects – and position your company as the source for thought leadership in your industry. Begin by understanding your own customer base, and the content that they find useful and valuable at the progressives stages of the buyer’s journey. The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 28, 2011
    [Customer] Savvy Week in Review - January 28
    by @ardath421 Ardath Albee challenges marketers to take a hard look at how well they're staying focused on prospects and customers. Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! And if other inspiring posts caught your eye this week, be sure to point us to them in the comments. Thanks! Who comes first in your marketing content?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MAY 13, 2014
    [Customer] Key Challenges Salespeople Are Facing Today
    If someone is going to cold call into a company and start a dialogue, what''s the first thing a potential prospect or customer is going to do? Recently, Brad Miller, Director of Business Development at Fathom, interviewed me about my new book, AGILE SELLING , and the key challenges salespeople are facing today. I thought you might like to listen in. Watch the video to hear my responses to these common sales challenges: Being Overwhelmed With Information.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Customer] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Until we can link them up around some common dimensions (like customer IDs), we can't realize the big promise of insanely great marketing experiences across all channels. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Customer] How to Build a Great B2B Community on Facebook
    41% of B2Bs surveyed indicated they have acquired customers through Facebook. Understand the market landscape, brand, competition, customers, influencers, buying intent phrases (situational, problems, etc), and of course, what’s happening on the page itself. Use custom tabs within your Facebook page. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Customer] 7 Ways Sales Intelligence Gives You Super Powers
    Martin states that, “ During sales cycles, top sales performers seek to understand the politics of customer decision-making. Salespeople can quickly research and obtain information on the key decision-makers before even asking the customer to explain their decision-making process. Successful salespeople are naturally curious and unafraid to ask customers the questions that are vital to uncovering a fit. Guest post written by Tom Meriam .
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 13, 2012
    [Customer] Content Marketing Books to Help Sell the C-Level
    Get Content Get Customers. Where Get Content Get Customers leaves off, Content Rules ramps it up a notch, with clear instruction and motivation on everything from content strategy to newsletter creation to blogs and social media…with some amazing case studies along the way. Written by Joe Pulizzi. 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company… The New Rules of Marketing & PR.
  • THE ROI GUY  |  SATURDAY, DECEMBER 10, 2011
    [Customer] Content Investments Effective When Aligned to Facilitate Buyer’s Journey
    However, marketers do indicate that even with substantial and increased budgets in 2012 to support content development and distribution, their number one challenge remains producing the right type of content that effectively engages prospects and customers (41%).
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer] 5 Essential Disciplines For The B2B Marketing Professional
    Some ticketing sites, such as Eventbrite, will give you a custom URL with the promo code added so when a user clicks, they are taken to the registration form that already has the promo code filled in. Of course, these are just a few of the many URL tools available today– consider trying other options that will make your URLs work for you by providing you with more data and making your customers’ lives easier.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Customer] Essential Mobile Marketing for your 2016 Plan
    When they’re connected to your site, your customers and prospects demand a quality mobile customer experience. Take the time now to understand how your customers use their mobile devices and use that information to build mobile into your marketing plan. When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Customer] Solving the Inbound vs. ABM Contest with Content
    These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. Having one central hub for the creation, analysis, and distribution of all marketing content has become an essential tool for our enterprise and mid-market B2B customers alike to get the right content in front of the right people at the right time through the right channel.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Customer] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Regardless of where the idea originates from, we are all trying to develop content that answers customer questions and gives them the information they need to make an informed purchase. After all, they’re the ones speaking to prospects and existing customers on a daily basis. As a result, the sales team will be able to convey a consistent message across the unit and customers will receive the service and support they expect, regardless of the sales team member they’re working with.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Customer] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.
  • THE POINT  |  WEDNESDAY, MAY 18, 2011
    [Customer] Content that Works: A Conversation with Michael Cannon
    Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? MC) I think a better framework is to think about how both represent different categories of customer messaging. When you think about it like this, what you discover is that customer messaging breaks down into categories such as company, solution, product, and sales messaging. What defines great marketing content?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 20, 2015
    [Customer] Why don’t you value the website searcher?
    They are existing customers. I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore them because most marketers have no team (or even a person) working on website search, even though they have people devoted to search marketing.
  • WRITTENT  |  FRIDAY, APRIL 25, 2014
    [Customer] 11 Tips for Effective Website Copywriting
    Searching for similar products or services on the internet can help you determine how customers might perform a search for your organization. Also, look at the content on successful competitors’ sites; never plagiarize, but view competitors through a customer’s eyes. While you might be familiar with an industry’s jargon, potential customers probably aren’t. Hopefully, at some point the reader will be ready to become the customer and they need it to be easy.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Customer] 4 Tips for B2B Marketing on Facebook
    You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Customer] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One of the keys to winning this sort of sale is building an honest, empathic customer experience. Direct mail is a great component of ongoing nurturing, advocacy, and onboarding / customer success programs. Use direct mail to send your new customer a welcome kit with best practices, tips, and contact info that will put them on the right path. It’s now easier than ever to add direct mail to your ABM campaign and build a memorable, rewarding customer experience.
  • CONTENT STANDARD  |  TUESDAY, MARCH 21, 2017
    [Customer] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    In some cases, the marketer writing the study may not have had an adequate understanding of what the company’s customers need. This newer model, dubbed “same-side selling,” is a more effective framework for your case studies because it analyzes the solution from the perspective of your customers. A successful case study takes the customer’s psychology and decision-making into account.
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Customer] Why Readers Lose Interest in Your Email Marketing [Infographic]
    With a boatload of leads, you can also send a boatload of amazing email marketing messages to nurture those leads into customers. Marketers spend so much time creating content, building landing pages, and generating leads. As they should! Problem is, the enthusiasm your email subscribers once felt can dwindle. And sometimes, no matter how amazing your email marketing is, some recipients will stop clicking, stop opening, and eventually unsubscribe.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 15, 2013
    [Customer] [Video] Why Prospects Avoid Making Buying Decisions
    It’s what our prospects and customers are dealing with every single day as they face new buying decisions. If change is hard for your customers, what can you to do to make buying decisions easier for them? Right now I’m in the process of switching to a new CRM system. My current one is decent, but it lacks a tight integration with social media that I think is so vital today. But do you know how I’m feeling right now? I have this huge pit in the bottom of my stomach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 11, 2014
    [Customer] Would you conduct this experiment on your mother?
    In other words, an organization should not run any experiments on customers or clients that it would not run on the families, friends and colleagues of its managers, leaders and employees. If an experiment is good enough for your best customer, it’s good enough for your best friend.” In other words, an organization should not run any experiments on customers or clients that it would not run on the families, friends and colleagues of its managers, leaders and employees.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Customer] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    4) Call One Customer. Marketers are typically pretty closely aligned with their sales organization -- or at least they strive to be -- but its easy to forget about leads once they become customers. But if you''re truly practicing inbound marketing, you''re trying to solve for the customer, not just the close. So perhaps a month of talking to customers could help you get back in touch with what it''s really like to use your product or service, if you feel out of the loop.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Customer] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff. Benioff started his presentation by declaring that Salesforce.com was “born cloud&# but reborn “social&# – and that he planned to show how customers using Salesforce could become a social enterprise. The final step was about bringing the customer into the social network.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, FEBRUARY 12, 2012
    [Customer] Salespeople Should Never, Ever Do This.
    NEVER talk politics with a prospect or customer -- unless you are 100% sure you're totally aligned. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest. This is a wonderful opportunity to learn from each other's mistakes. Post your "salespeople should never" advice in the comments section.
  • MARKETRI  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Does Sales Make You Feel Like a Sleaze? Develop Qualified Leads by Never Selling Again!
    In a pointed post, Why Customers Hate Sales People , Roger Bostdorff from B2B Sales Boost points out some of the top reasons why professionals screen calls, don’t open direct mail and refuse to take meetings. Sales people are too focused on themselves and making quotas and commissions and not enough on the needs of their potential customer. When you think of “selling,” do you cringe?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Customer] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    I remember being really fascinated with the American Greetings ''Creat-a-Card'' custom greeting card machine that showed up one day in the store. This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d It was a great job in terms of learning about customer service and how to communicate clearly, a skill that I''ve used throughout my career.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Customer] Best Practices for Building and Using Value-based Sales and Marketing Tools
    Topics include: C ontent marketing optimization and interactive smart content, V alue-based sales enablement optimization, IT and Marketing Economics, Value sales & marketing, ROI and TCO basics, A linean customer case studies and best practice examples. This may sound odd coming from a tool provider, but success requires not only an investment in the right tools, but often a change in approach and practices to drive success.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Customer] Savvy Week in Review - June 8th
    Four Things Customers Want When Making a Purchase Decision by @SpinSucks. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Customer] Savvy Week in Review: April 8th
    Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Here are our favorite picks from the week - we hope you enjoy them as much as we did! Feel free to add some selections of your own in the comments - there's always room for more bloggy goodness. ;).
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Customer] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    You can also choose to create social media posts headers , presentations, or any custom dimensions. Now live today for all HubSpot customers is an image editor right within your HubSpot account. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it''s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
  • B2B LEAD BLOG  |  MONDAY, JULY 20, 2015
    [Customer] Don’t Forget! It’s NOT All About Online Lead Generation
    Unbelievably, more than 7 billion people are walking around in it, though, and putting a renewed focus on your real life interactions with customers can fill out […]. It’s a digital age, and that makes it really easy for marketers to get so wrapped up in digital marketing that they forget the real world actually exists.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Customer] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?) marketers have a love-hate relationship with Facebook.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Customer] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    The copy seems complicated and vague, all the while failing to convey that warm "HubSpotty" feeling that our customers get when working with us. We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers. Interview your customers and ask them what they like about your product, messaging, or online presence.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Customer] How Emotion-Detection Technology Will Change Marketing
    If your marketing is not evoking an emotional response from your target audience, you are making it extremely difficult for your prospective customers to purchase from you. Similar to the Pringle and Field findings, the research report “ From Promotion to Emotion: Connecting B2B Customers to Brands ” by CES and Google explains that B2B brands achieve roughly twice the impact with a target audience when appealing to the personal value to the buyer including emotional benefits.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Customer] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    Once someone has become a lead, he or she should be exposed to your best content that will help you, well, nurture them to eventually convert them into a customer. One is by analyzing the success of your offers' landing pages in generating customers for your business. In a nutshell, the landing pages for your offers that yield the most customers should be the ones you feature in your lead nurturing emails.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Sales Enablement Technologies: Some Things Old, Some Things New
    The most important customer management tool has long been, and remains, the CRM platform, with 80% of all survey respondents confirming active use of this standard tool, specifically in the context of sales / marketing alignment. These most successful performers recognize the promise of Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential.
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