• FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Secret to Success for Manufacturing Websites: Foundation Pages
    In addition to specific manufactured products, you might also provide a range of services for your customers (for instance: custom manufactured products , produce-on-demand , or consulting ). You can also include examples of customers your company has served within the specific industries. CUSTOMERS (PARTNERS). ABOUT US.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 18, 2014
    [Customer] Dirty Data Done. Dirt. Cheap.
    CRM Intelligence Customer Success Data Sales Data Software Tools Technology Sales Intelligence sales productivity 'Today’s post is from Catherine Jacola, an Enterpr […].
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer] 5 Ways to Improve Your Marketing Using Conversion Psychology
    You can provide a similar experience for your customers--even if you can’t sing. This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. the woman yelled into the mic. Not necessarily.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Customer] BYOD: A Building Block of the New Mobile Office
    Call Queuing: Customize the call queue experience (audio, maximum time callers have to wait, number of callers in queue, etc.) Related Stories Infographic: The Key to World-Class Customer Service Three Stats Marketers Need to Know When Thinking About Smartphones Feature Friday: Queue Callbacks. 34% of U.S.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Customer] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    VerticalResponse customer since 2011, S&S Brand has organically grown their email list from zero to hundreds of subscribers who’ve sign up for their emails on the S&S Brand website and at events. Check out even more customers who use email to grow their business, like The Epicurean Connection. Check out the video below!).
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Customer] Why “Capitalism” must be re-branded – and how
    In particular, Edelman suggests five performance clusters of attributes that are essential for re-building the brand trust for capitalism: Engagement – listening to customers, treats employees well, puts customers ahead of profits, and communicates frequently and honestly. Indeed, it is hard to justify a system (i.e. Like this post?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Problem with TV ads – They don’t tell you the real story
    'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. To keep my Passat for two years before buying a new car in 2016, when Find New Customers is booming, thanks to new partnerships with organizations like Likeable Local and the St.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. year-over-year growth in customer renewal rates (vs. Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    For example, Yale Appliance has a great resource center that is geared towards educating its prospects and customers through guides. You can deliver the customized box preview via email or redirect them to a page with a preview, but the end result is the same. The short answer is no. But, what do offers like these look like? content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Customer] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    Since launching in Germany in 2007, Mikogo has grown to serve a more than 1 million users around the world, including over 3,000 corporate customers. He turned to Act-On Software because he was looking for a budget-friendly solution that would integrate seamlessly with their Salesforce customer relationship management (CRM) system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Customer] The key to social media success rests with HR?
    Command centers Community managers Real-time reputation management and crisis response Digital analytics Instant customer service Online advertising optimization Content marketing … none of this was even on the table 10 years ago. Initiatives and compensation based on long-term customer development instead of quarterly sales goals.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] 53 B2B Marketing Predictions for the New Year
    Data unification across all prospect and customer systems will be key to ensure relevancy and accelerated pipeline velocity. 'We’re continuing to get ready for a big start in 2015. It’s the time of year where there are a lot of predictions for the New Year and expected trends rolling out. ve included most of the posts we read below.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] 3 Online Marketing Trends To Take Advantage Of
    If you’re not aware of these essential analytics you’re likely missing a huge portion of your target audience hence losing a huge customer base. Give the people what they want when it comes to customer service it’s essential to be personable and form real human connections. Active digital-fraud fighter.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Human-to-Human Marketing: A Trend for 2015 and Beyond
    They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] InsideView Ranked “Sales Intelligence Leader” by G2 Crowd
    CRM Intelligence Customer Success Product Showcase Technology awards b2b sales CRM Enterprise 2.0 'InsideView was just ranked a Sales Intelligence product […]. Sales Intelligence social selling
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Existing Ifbyphone customers can also register to attend a webinar on January 8th to learn more about the new features.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. Here are a few do’s and don’ts to keep in mind when aiming to reach customers through these networks: Be Relevant. If you do, you’ll find your stride, engage customers, and have a little fun along the way. Discourage Spamming. Marketin
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    'Jeff Ogden of Find New Customers  (the broken video on Find New Customers is now fixed. When you have been doing this as long as Jeff Ogden of Find New Customers has, you undoubtedly have a beautiful business card, which we ordered from Moo.com and they make great business cards. Check it out.)) Good idea, Gary.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] 10 Things Epic Copywriters Do
    They translate abstract business goals into strategy, and convey their customer knowledge back to business decision makers. 'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Investigative Research. Strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] The Big List of Must-Attend Marketing Events of 2015
    Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! Events. January. March.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    Marketers who listen to their customers through engagement analytics , for example, average a 14.6% 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? For buyers, true content has substance.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] What are you doing to build your “Proprietary Audience?
    Companies need audiences to survive – before they are customers they first have to be part of an audience. 'I had the chance to hear Jeffrey Rohrs speak at a  WTWH Media  event recently and subsequently read his new book,  Audience. Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] 21 Questions To Help You Define Your Content Marketing Strategy
    To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. What is the customer journey from search to purchase? And to set themselves up to achieve their business objectives and a solid return on their investment (ROI.). Strategy
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    And then at that point, the new customer was passed over to a customer adoption or a customer support team to manage all the onboarding stuff. But best-performing companies understand a need to nurture that lead all the way through the cycle, from top-of-the-funnel to becoming a lead, then a customer, then an advocate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Psychology and social media Social Media Tools Time management dropbox ifttt kerry gorgone productivity sanebox social media customer connections social media tools time management trello 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] How to Make the Most Money in Your Marketing Career
    designer, interactive designer, content strategist, customer acquisition manager) to acquire the skills required to eventually take the reigns of the full line of business. 'If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. But they’re not. average ). Benchmarks. Performance.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
    Going into 2015, inbox real estate is going to become harder and harder to acquire, so making sure you have as much information on your customers and prospects, and also knowing as much as you possibly can about their preferences and habits, is going to be key to success. Opened and glanced through the message. Opened and deleted the message.
  • VIDYARD  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] A 10 Minute Recipe for Establishing Brand Tone of Voice
    Video is a fantastic and incredibly effective way to emotionally engage with customers and sell your product, brand, and/or service. Your customers associate themselves with brands they trust and who share the same vision. However, an inconsistent tone of voice is not only noticeable, but confusing to your content consumers. Some rope.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Customer] How to Optimize Your Marketing Channels [Free Ebook]
    holistic approach will ensure that your visitors, leads, and customers always have a great experience, regardless of the channel they’re interacting with you through. 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. lot more. I''m finished!". Or, in other words, we optimize.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 10 Lessons from 10 Years Paid Search Experience
    Irv has been involved in Direct Response TV Customer Acquisition for nearly 30 years and has been doing paid search for 10. You''ve got to do everything possible in your copy and on the web page to give customers a great feeling as to why they should order from you. Humanology". Data manipulation. And reporting. Copywriting. Analysis.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Prediction 2:  The Gap Between Vendors and Customers Will Continue To Grow. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. 
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Another Big Reason B2B Marketing Fails: Failure to Engage
    Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Mending the Festering Relationship between Sales and Marketing
    This information can include what customers are searching for and the keywords that produce the most leads. When marketing communicates this to sales it gives them the opportunity to evaluate the effectiveness of their pitches and make adjustments to match customer expectations. Let’s begin by examining why this is significant.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Connection is Key: Check Point frequently connects with customers at field events. Check Point is  the worldwide leader in securing the Internet, providing customers with uncompromised protection against all types of threats, reducing security complexity, and lowering total cost of ownership. . Corporate Marketing Podcasts
  • THE ROI GUY  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"
    Of course, if you engaged with the buyer early, and helped facilitate the early stages of the decision cycle, you have likely created a superior customer experience, are viewed as more consultative and are by default most differentiated. At this stage, the question to answer is “ Why Change? ”. Why Now? Why You
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 6 Tips from Potbelly’s CEO on How to Grow a Successful Business
    Based on his (very inspiring) talk this morning, we have compiled Lewis’s top 6 tips for creating a company that engages both employees and customers. When you embrace diversity, your company will be better and your customers will be better served.” No matter what you’re selling; people, place, and product matter. Lewis asked us.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 5 Surprising Studies on What People Consider "Good" Customer Service
    'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. And the order you choose can actually change the way your customers feel and act. Price.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Customer] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers.  Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. know, music to your ears, I’m sure.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Customer] How Print Publications Impact B2B Content Marketing Development
    Chart: What Content Sources Do Customers Trust? 'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. What do you think is generally higher quality?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Get Recognized: 10 Small Business Awards You Should Enter
    Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat! The American Business Stevie Awards feature an impressive array of categories in management, marketing, customer service, human resources, information technology, new product/service and more.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    'Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Just visit Find New Customers to sign up for your free 15 minute phone call. It is fun.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Manufacturers: What are you doing to improve the customer experience?
    'Today more than ever,  customers are expecting, and in some cases demanding, a better customer experience. The customer service department may be on the front line, but they can only mirror what management has in mind. Do your top-level folks really understand the needs of your customers?
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Customer] Why Every Industrial Marketing Plans Needs PPC
    Well, that same logic applies to your potential customers. In other words, PPC helps your potential customers find exactly what they’re looking for … and that could be you. 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Only Pay for Performance.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Until then, we had focused completely on top-of-the-funnel offers that could generate new leads, which gave us a substantial number of leads to begin nurturing into customers. 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Customer] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    In this post, I won’t discuss email and social media marketing on their own, but I’ll show you two ways you can unite your social media promotion and email marketing efforts to double the views, conversions, and ultimately new customers from your marketing content. Create a custom audience in Facebook Ads Manager based on “website visits.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Customer] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Do you deliver a custom experience for this audience across email, mobile, and in-store channels? Go for it! 18 at 12 p.m. ET/9 am.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Customer] Top Tools to Help Your Business stay on top of Twitter
    If your business is on Twitter you are not only expanding your online branding and marketing potential but providing a channel for customers to seek you out. This changes the communication dynamic and makes it essential to respond to customer inquiries and concerns in a timely manner. links you share through your dashboard. Read More.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Customer] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    And you don’t earn it without helping first-time buyers (or repeat customers of new items) understand what your products are all about. 'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. What does this mean?
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Customer] CMO Leadership and B2B Lead Generation Lessons in 2014
    Become Engineers of Growth and Own Your Customers. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Customer] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    But most importantly, they are the first step in generating a potentially long-lasting, mutually-beneficial relationship between prospect and customer. 'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. We hit it off immediately.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Customer] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    Gather Executive or Customer insights on top issues, or. Profile your executives and customers by asking Who are you? Customer service people are a great resource. Ask them to identify your customers’ biggest questions or FAQs. They hired me as their first VP of Marketing. My That didn’t work out so well.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Customer] FIOS is still the very best internet connection
    'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Buyer Personas Business cards Find New Customers FIOS internet speed Results. Petersburg, Florida (local cable company). Download speed: 5 Mbps.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Customer] 10 Inbound Marketing Myths It's Time to Leave Behind
    It''s a commitment to focusing on your customer/client, not you. 'Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. After all, it''s just putting a ball in a hoop, right? Oh boy.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Customer] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local ! ”  Hi Google.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Customer] Three Ways to Rock Organic Search Results
    We did this with a post about how to compel, not repel customers on Facebook. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. of overall search traffic in terms of clicks. of search traffic.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Customer] Brand storytelling lessons from the Serial podcast
    Our stories must entice our customers to become emotionally and intellectually invested in the story. The best brand storytellers are the ones who put their customers at the center of their stories. When prospective buyers see themselves in your customer’s stories, they can see themselves with your products and services.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Customer] The Do’s and Don’ts of Using Facebook for Business
    If you’re looking to engage with your Facebook community and generate good will among potential customers, make them smile a bit. There’s a line between having fun with your customers and coming across as unprofessional. DO: Provide customer service. DO: Keep it light. Have fun with it. DO: Space out your posts.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Customer] Infographic: The Key to World-Class Customer Service
    'Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. In fact, 84% of consumers began doing business with a competitor following a poor customer service experience. So what is the key to good customer service, and how do you use it to keep customers loyal? Check
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Customer] AMP UP Your Sales
    Powerful Strategies that Move Customer Fast, Favorable Decisions. Selling through customer service. 'Amp Up Your Sales. By Andy Paul. kept nodding my head and saying; Yes, Yes, Yes as I turned the pages. Amp Up Your Sales, published by AMACOM, written by Andy Paul is a book you should consider for your 2015 sales training program.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Customer] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Of course, B2C marketers have always known the power of an emotional connection between a brand and its customers. Specifically, how well do you really know your customer? What all of this is leading up to, of course, is that Voice of Customer (VOC) research in the B2B environment is more important than ever. lot, it seems.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Customer] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    Bring your own device, the policy or practice of allowing employees, customers, etc., 'The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. Baked potato? Really?). Warning: A few words on the list are NSFW. Backwash , n. Bestie , n.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Customer] The 10 Best B2B Instagram Profiles
    This means their followers (who could be a combination of customers, prospects, employees and partners) have liked and commented on their photos and videos. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. Fedex.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Customer] How to Build an Effective B2B Video Series
    Some common series’ are: customer interviews. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice! …It all starts with a plan. What’s the purpose?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Customer] Lead Generation via Influencers and Experts in 4 Steps
    Step 2: Focus — Research them, their companies and their clients or customers. Do they work with companies that fit your ideal customer profile? To determine whether or not your customer bases are similar, you can search for relevant keywords. my customers, audience). Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Customer] 55 Fresh Ideas for Your Christmas Newsletter
    Customer Loyalty. Offer an exclusive deal for some serious savings to your best customers. Serve Up Custom Video. Film a video of your team or customers.  For eCommerce brands, free shipping can be a huge motivator for potential customers that find themselves worried about overspending. Spotlight Your Customers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Customer] Data Management: Essential Best Practices For Getting Started
    Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. You are confident in the quality of your customer data, but it is all still separated in bins. 'Data is the fuel of all our marketing activities. 1st Party Data : Quite simply this is your data. And more.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Customer] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Coordination later. Segmentation.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 13, 2014
    [Customer] Congratulations to CVS for pulling the plug on smoking
    Find New Customers wishes everyone a happy holidays and a wonderful and healthy new year too. Filed under: Business relationships , Fearless Competitor , Find New Customers , Florida. Business relationships Fearless Competitor Find New Customers Florida like everyone else does.). No commercial l interuptions  needed.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Customer] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. However, in the context of quality score, you could argue that testimonials or customer logos “promote trustworthiness” and could therefore improve page position and lower cost per click.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Are you Missing out on these Google Marketing Tools?
    This tool measures in-store sales through mobile devices, customer interactions with mobile sites and app downloads from display and search ads. 'No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools. Google Trends. Google Alerts. Google Think Insights.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Customer] How To Build A Better Email Unsubscribe Page
    2) Offer Customized Subscription Options. HubSpot’s famous unsubscribe page does just this, using both humor and sadness to try and keep customers coming back. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it. Require logins or passwords.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Is Email Marketing Making a Comeback?
    Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems. But sometimes we have to  deliver some not-so-pleasant news to clients.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Customer] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    After all, 61% of customers believe it’s important that a business provide a phone number to call. 'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    Now that you’re more aware and interested in what your customers are saying, stay tuned for a video on our Manufacturing End User Survey coming in Q1. 'Mobile phones have become a way of life.  We found that 100% of these busy B2B professionals owned smartphones.  ” –Health Safety Equipment Manager. your competitors). 
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Customer] A Fun Friday evening at Find New Customers
    'Jeff Ogden of Find New Customers is a divorced single man in St. Petersburg Chamber of Commerce(Find New Customers is now a member)  were I met Leigh Harting, owner of 3 Daughters Brewing who is now a good friend of mine and I attended a meeting at the St. Petersburg Historical Society. 3d Browing Company Annual Party. Buyer Persona
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Customer] 4 Strategies to Optimize Your Differences From Amazon
    Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. new customer should be able to describe the personality of your store simply by viewing the homepage. 4) Customer Service. 1) Curation. 2) Site Design. 3) Diverse Product Images.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 12, 2014
    [Customer] 30 Spot-on Holiday Subject Lines, Plus Tips!
    Tip 2: Help your customers. Here are some examples of email subject lines that help customers get their shop on: (Gap) Want stress-FREE gifting? Educate and engage your customers with helpful, fun, entertaining and compelling content for the holiday season. Consumers are busy. Tip 1: Encourage the act of giving. Final thoughts.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Customer] New Year’s Resolutions For Your Social Customer Service
    'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. Customer Experience Marketing Sofie is Community Manager at Engagor.com.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Why does Jeff Ogden of Find New Customers blog so often?
    'The answers are simple as to why the blog of Find New Customers  publishes six days a week. Using cloud storage like Box.com was also smart too, because all of my Find New Customers information, stored in Box.com on the Acer computer, were quickly moved to the new Lenovo Yoga 2 Pro, and was no problem at all. Search engine marketing.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Customer] 5 Things You Need to Know About Copywriting 
    Your copy is the all-important first of several steps you must take in order to build a relationship with your customer base: Find the aspect of your product or service that will mean the most to the reader and appeal to them on that level. Be responsive to customer complaints, praise, requests and social media interactions. Ready?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Customer] Hiring a Marketer: What Skill Set Should You Look For?
    Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. In a recent Act-On survey  asking customers how they came to marketing, only 17% said they had focused on marketing in school. Customer-centricity. Place (distribution).
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Tuning into Valuable Marketing Data with Conversation Analytics
    '420 billion words -- that is how many words are spoken on calls between businesses and their customers/prospects according to Gartner. These words contain an abundance of information such as buyer sentiment, customer intelligence, and conversion data. What is Conversation Analytics? Let''s start by discussing call tracking. Read More.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
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