• SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 27, 2015
    [Customer] Customer Spotlight: TopOPPS
    In our continuing effort to highlight how our customers […].
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Customer] Confessions of a Google Spammer
    We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Our entire business was outsourced to seven VAs in the Philippines and one transgender customer support rep in Nevada who was saving up her salary to complete her hormone therapy. We have to spam.
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Customer] The Art or Science of Sales and Marketing?
    Include video testimonials and case studies of customers just like your prospect. There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? And here too, we see the debate regarding art and science.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Customer] emagine Website Designs: 4 New WordPress Powered Websites
    This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works. The new responsive site includes a mega menu and custom post-type for showcase projects that precisely reflect their expanding brand and global capabilities. Haefely Hipotronics. Stratus Technologies. NEC Energy Solutions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Customer] How To Get Out of a ‘Relationship Rut’ With Your Customers
    As in our personal lives, modern marketing is also all about relationships; relationships with your prospects, customers, Sales, IT and executives. Do you foster an environment of trust and communication? A lot of customers that I work with need help creating better relationships with at least one, if not all, of these different groups.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Customer] 4 Uncommon Ways to Help New Customers Discover Your Business
    A growing customer base is critical to any thriving business. By doing so, you increase your ability to not only attract your target market but also encourage new customers to convert, and ensure you retain them. Here are four uncommon ways to help new customers discover your business: 1. And that is the difference in success.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 27, 2015
    [Customer] Content Marketing: Who has the Advantage – Big Brands or Small Ones?
    They may have a bigger staff, but do they know your target customer? Smaller companies, for the most part, have closer and more frequent contact with customers and know what’s on their minds. Here are some tips: Know your customer. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. gorilla and win the battle.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Customer] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? They know their audience better than most business units (they’re talking to customers and potential customers every day) so they should already know what matters and what doesn’t.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Customer] How to Write a Resume: The Ultimate Checklist of Resume Tips
    If you have your hiring manager's name, have you customized any communications that address him or her? Have you customized your resume for the specific job you're applying to? I can't think of many tasks people dread more than writing a resume. and somehow, your resume still goes out with your name as Corey Ridon from HubStop.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Customer] 2 Big Steps to Remove Friction During the Checkout Process
    Yes, selling is your main goal, but you want those customers to come back, right? Return customers don’t always come back on their own. First-time customers probably haven’t given you much to work with. Believe it or not, 58.1% of customers won’t make it past the registration form. There’s still a problem, though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Customer] Do People Trump Content in Marketing?
    If you are marketing a product or service that represents a major investment for your customers, here are some questions you may want to ask and places you may want to go against the current trend: Is there more I can do to connect prospects with sales earlier in their buying process? We find, research, and buy online. sales presentation.
  • MARKETING ACTION  |  WEDNESDAY, MAY 27, 2015
    [Customer] Are You Compliant with Global Email Marketing Regulations?
    As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple tools we use across multiple channels. Our ability to use that data to market to those individuals creates amazing opportunities, but it creates a huge responsibility as well. USA:  .
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Customer] 5 Tips to Get the Most out of Your Pardot Campaigns
    Get the most out of your Pardot instance with these 5 tips: Expand on your drips without overcomplicating: You might have focused on one or two drips already, but to expand your reach make sure you are messaging prospects throughout the entire customer lifecycle. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Customer] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Security is Not Water-Tight: Social marketing is a significant part of customer communications today. “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. Are we really prepared for automation?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Customer] 38 Essential Website Redesign Terms You Need to Know
    Customer Personas. Customer personas are detailed descriptions of your ideal customers. Customer personas may contain information like demographics, goals, challenges, frustrations, key marketing messages, common quotes, what they read, where they work, where you can find these people, and much more. Above the Fold".
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Customer] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    Below are the questions I would prepare and send to an SME: Can you walk me through some key points of a disaster recovery plan you might expect one of your existing customers to have in place? What steps would you expect an existing customer to take? There are many solutions to this challenge, one being an extensive research process.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Customer] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support? If the whole idea of vertical marketing is to align to the buyer where they are, it is necessary for the organization to align and support the customer at every stage, not just part of it. Vertical Marketing is Truly Focused on the 10%.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Customer] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Today’s marketers can – and do – track more data about customers and prospects than ever before. You can track and store seemingly infinite data on prospects and customers: social media activity, online reviews, whether or not they advertise online, open job recs, and a whole lot more. Or before you had a smart phone?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Customer] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Like any social networking site, though, success depends on speaking to your customers and posting things they are interested in sharing. Pinterest is a social networking site in which users post and share – or pin – pictures. The site’s visual format and user base have unique value for retailers. Interests. Top Boards.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Customer] 5 Successful Marketing Automation Best Practices
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingI had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. The panel consisted of vendors and experienced professionals in the marketing automation space. Author information.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 26, 2015
    [Customer] Big Data – Is it Really Worth the Effort for B-to-B?
    Everyone is concerned about the customer experience.  By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. understand the concept of what Big Data is, but truthfully, I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement. What are your thoughts?
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Customer] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Figure 1: Customize, Coach, Close: Best-in-Class Sales Guidance. Sales training is commonly understood to be a must-have component in managing quota-carriers. How do Best-in-Class enterprises take standard selling instruction to the next step? above 2013 sales training spend levels. Taking Training beyond the Basics. CMO Insights Trending
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Customer] Don’t make it so difficult to get directly in touch with you
    In telecom, the last mile refers “to the final leg of the telecommunications networks delivering communications connectivity to retail customers, the part that actually reaches the customer” where “the last mile is typically the speed bottleneck in communication networks.” What I’m On About. understand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Customer] Five good reasons to ignore Google
    It customizes an evolving delivery system based on what it is learning about me. It customizes an evolving delivery system based on what it is learning about me. I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. When you’re epic. Apple. More or less. 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Customer] How To Make Content Real Good [Slides]
    Your customers are looking for help to their problems. Just answer your customers’ questions. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. ” Create Content That Matters.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Customer] MarTec, Meet AdTech: the Future of Marketing Automation
    Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech. Paige: I think the future is about delivering a unified customer experience. Here are a few highlights from their conversation: Josh Bland. TA: What’s been causing the growth of marketing automation? Paige Musto.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Customer] 5 Simple Ways to Optimize Your Website for Lead Generation
    Here's an example of what your homepage may look like to a stranger: And here's what it would look like to a customer: (To get dynamic content (or "smart content") on your site, you'll need to use a tool like HubSpot's Content Optimization System.). 4) Test, test, test. Remember: No lead is going to magically turn into a customer.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Customer] 16 Reasons Why People Leave Your Website
    So why is it that so few of those visitors are converting into leads and customers? Today’s digital-savvy customers prefer to choose how and when they consume online content. The golden rule of navigation is this: Think through your site’s setup as if you were your own customer. Your product images are polished. Design matters.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Customer] The Biggest Pet Peeves of CRO Experts
    If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers. Never make assumptions that you know what the customer should do.". etc. -- test what works best for your customers).". – Jim Gray (marketing engineer, data scientist & founder of Ioseed ).
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Customer] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    The talk track on wins is almost always personal: how they built a fabulous relationship with the customer, how they smoothed over objections with a smile and a steak dinner, how they masterfully negotiated a perfect deal. Do you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Customer] CEOs are finally embracing social. What does it mean to you?
    CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Some CEO videos are repurposed clips of CEOs reporting on quarterly earnings and at industry-related events, while others are directed at customers.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Customer] 6 Tips for Making the Most of Your Retargeting Campaigns
    If you're ready to turn window shoppers into actual paying customers, this is a technique that you'll certainly want to dive into a bit more. However, this isn't to say that you shouldn't be focused on marketing to your existing customers. This post originally appeared on HubSpot's Agency Post. Ready? repeat, 2%. But how? That's huge.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Customer] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 22, 2015
    [Customer] Get a Sneak Peek of VerticalResponse’s New Salesforce App [VIDEO]
    Salesforce rules the world when it comes to customer relationship management (CRM) platforms. But even the world’s #1 CRM needs assistance on filling the funnel with customers. Everything VerticalResponse Tips in 2 crm customer relationship management salesforce verticalresponseAll rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Customer] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 2) Retention. 3) Customer growth. The most common way to acquire customers is through a ‘one-way’ referral marketing technique. Why SaaS Start-ups Adopted Referral Marketing.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Customer] How to Never Run Out of Content Marketing Ideas
    This gives you five rows of results and up to five custom alerts, but you can get more if you want to pay more. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. But, what if there was a way you could find out what the most shared content was on any subject?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Customer] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Align Your Organization with Your Customer’s Goals. Yes, this can be done. They are not.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Customer] Join the i?marketing Roadshow! Next Stop, Atlanta May 28
    Here’s what to expect: A hands-on workshop with strategies for getting the most out of Act-On solutions in order to attract, nurture, and retain more high-value customers. The unique opportunity to meet with Act-On success managers, leaders, and customers, so you can take your marketing skills to the next level. From 12:30 p.m.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Customer] 5 Disruptive Social Selling Technologies
    Prioritizes and scores hot prospects and customers on social  . #2 – rFactr – SocialPort – Push Button Social Selling Technology. In a nutshell, the platform focuses on finding targeted prospects, customizing engagement, and tracking dollars and cents related to social engagement and deals closed. Benefits It Offers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Customer] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    On the other hand, Tereadata seems to have something of a blind spot regarding advertising and anonymous customers: I got mixed messages from the various Teradata presentations about whether it considers support for paid media as part of its marketing applications. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Customer] Consumer Brand SEO Pulse: 5.21.15
    How To Build A Customer-Centric Keyword Strategy”. Here are a few ways to find out exactly how your customers search. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! It’s been a week of algorithm updates and announcements. link]. Navigation 2. Readability 3. Scrolling 4.
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Customer] Why Buyer Personas Are Not a Waste of Time
    Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time. So spend a day with your content team talking about how your customers buy, why they buy, and why they don’t buy. Really? But don’t go crazy.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Customer] The Value-Add of Video in the Content Journey
    Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. The Role of Video? Using Data.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Customer] Social engagement platform Engagor gets acquired: social as part of CEM
    News CEM Clarabridge customer experience management Engagor Folke Lemaitre Nicola Millard Sid Banerjee social customer serviceIt seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Customer] 3 Ways To Build Trust With Your Website Visitors
    Case studies that illuminate similar customers’ problems and their solution. As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. One Final Note.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Customer] Does advertising or engagement build stronger brand equity among Millennials?
    The importance of interactive engagement was recognized by Gallup in their 2014 report on the “State of the American Consumer”, saying connecting online is most critical for developing a strong, loyal relationship with customers and even employees, which is the heart of branding.  The concept of brand equity (i.e. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Customer] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. Maybe that’s true—or maybe not—but it’s your company’s position). Ding, Ding, Ding!—that’s Period.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Customer] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers. What It Is. So how exactly will the Google buy button work? Hmmm….
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Customer] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. Using social media to connect with your customers is exciting, but it’s also a long-term investment. 24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Customer] 33 Inspiring B2B digital marketing case studies
    LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. million. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Customer] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    That is, new DNA in our customer gene pool. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point. Let me show you what I mean. Not so fast.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Customer] Buck the Trend: Three Keys to Better Email Response
    Know thy customer. Today we do the same thing, only most companies don’t center it on the product; they center it on the customer. What kind of customer feedback do you get from them? Whether they’ve joined your customer community. Ahem: Marketing automation can solve that single-customer-view problem. percent.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Customer] How to Market a Pro Sports Team: Inside the Boston Red Sox's Growth Strategy
    How the Boston Red Sox use customer feedback and data to drive some of their drive in-stadium decisions. The concept of growth is a little different when you're a marketing executive for a professional sports team. But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Customer] Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”
    That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Customer] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is why customers like me enjoy a better driving experience than the one I had when I first bought the car two years ago. You can start by asking these 4 questions: How do we focus on a mission that will make life (a lot) better for our customers? Use the reports to measure the Lifetime Value (LTV) of your customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Customer] 6 Tips for Marketers from Magic Johnson
    Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer. "I know my customer, I know what they want, and I'm going to deliver it to them." " 2) Over-deliver to your customers. Create these loyal customers by over-delivering on your promise. It’s as simple as that.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Customer] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    SEE ALSO: How to Use LinkedIn for Business Development 5) Profile URL LinkedIn creates a default URL for each profile, but you can do better by customizing it. "You can create a business, choose a name,” Sir Richard Branson told Inc. And it’s not just advertising, promotion, direct mail and website content that helps you sell.
  • BIZNOLOGY  |  WEDNESDAY, MAY 20, 2015
    [Customer] Lessons from marketing leaders who took big risks
    Former CMO of Coca-Cola Joe Tripoldi talked about his big bet to gain competitive advantage by investing in creating and nurturing networks and connections between employees, suppliers, partners, and influencers, advocates, and customers. They put in perspective a lifelong commitment to our profession. Like this post?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Customer] 5 Retail Tips to Make the Most of Dads and Grads
    Then let your customers know that when they shop for the dads and grads, you’ll wrap every gift they purchase from you, free of charge. 4. What do dads and grads have in common? They both give us reasons to celebrate this time of year. In the process, you’ll save on the cost and effort required to promote these events separately.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Customer] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    customer enters. “Is this a dream?” While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. Converting customers to brand advocates is as easy as introducing a Wes Anderson fan with a smartphone to Bar Luce. Author: Sesame Mish The scene: interior, daytime, Milan.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Customer] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    The second key theme was that of ‘understanding’ …better understanding your customers and better understanding your business metrics. On the topic of better understanding your customers, the legendary Earvin “Magic” Johnson gave a captivating keynote talking about lessons learned from his career on the court and in the boardroom.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Customer] Taking a digital first approach to brand development: 3 key considerations
    With mobile devices now commonplace and wearables on the rise, brands must think about how an integrated brand experience renders in these environments.   If your website does doesn’t have responsive design, for example, you run the risk of losing customers from a disjointed or unmanageable mobile experience. year-over-year, vs. a 0.3%
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Customer] The Challenges of Being Seen, Heard and Read
    Your customers are taking control of what they want to read or look at. Keep customer info up to date –  If you’re trying to be more personal and have the wrong info, you’ve lost the battle before it started. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. So what’s the answer? Use images where possible.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Customer] 11 Fascinating Books on Harvard Business School's Required Reading List
    In 1997, the Internal Revenue Service (IRS) had the largest customer base in America -- but also the lowest approval rating of any government agency. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? We figured you'd rather spend that time actually, you know, reading.
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