• MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Customer] 6 Key Steps to Global (Marketing) Domination
    Your culturally and linguistically diverse audience enjoys a uniform customer experience. According to industry research firm Common Sense Advisory (CSA), Fortune 500 companies that translated communications to engage customers in their own language were nearly three times more likely to experience revenue increases. What is it?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 31, 2015
    [Customer] Do Your CEM Activities Have All the ‘In’ Channels of 2015?
    'Customer needs, wants and behaviors change almost with the blink of an eye in today’s always-on, always-connected world. This means that businesses must regularly reevaluate the channels they use to interact with customers, and ensure that they are aligned with buyer preferences. Customer Experience Trending
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 31, 2015
    [Customer] 14 great quotes about building an actionable audience
    customer acquisition eBooks Personalities of the social web actionable audience audience building content code This is an area ripe for exploration. contend that many businesses may not know who these special people are. Luckily, there are lots of amazing people out there to help us. Enjoy! This is an area ripe for exploration. Enjoy!
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Customer] 22 Exceptional Business Blogging Guides, Tips & Tactics
    As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. 'A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Image credit: i-SCOOP. What are the key elements of a successful business blog? ”).
  • VIRALLY BLOG  |  TUESDAY, MARCH 31, 2015
    [Customer] Is The Force Against You?
    60% of the buying process has already been done before a customer even comes in contact with you, more so if you’re business is eCommerce. 'Have you ever wondered why you’re getting thousands of visitors but nobody converting? Or why people have added items to their shopping cart but then left the page? Trust. Fluency.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Customer] 6 Simple Steps to Creating Your Content Marketing Strategy
    For both small and large businesses, the content you create is the main bridge connecting your brand to your customer. Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Your content should be niche.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Customer] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    'KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer] How to Diagnose Your Funnel to Create Predictable Growth
    You can do this by increasing the rate at which you are creating new content (like blogs), by ensuring your website is properly optimized or by encouraging your entire customer facing team to share your content through the appropriate channels. They’re clear on what has to happen to achieve their goals. Identify potential “kindred spirits.”
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Customer] How Can Marketers Better Optimize the Customer Experience?
    'A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .
  • FATHOM  |  MONDAY, MARCH 30, 2015
    [Customer] What Makes Customers Happy?
    'In my early days at Fathom, we once printed up T-shirts for everybody in the company that said  Customer retention = $.  This garment giveaway was for a broader organization-wide initiative on service quality and yes, customer retention. Thank your customers for their business early and often. Meeting expectations. Being human.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Customer] 4 Steps to Achieving Initial Email Marketing Success
    It’s a free service for our customers. After sending a welcome email, you can customize your email marketing to fit your business. Invite subscribers to an open house, customer appreciation sale or other event. In return, your business is more visible and customers are more engaged. It’s that simple.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 30, 2015
    [Customer] How to improve your luck: 4 simple tips
    Networking events are an ideal place to stumble upon the perfect customer or your next big deal. Being kind and giving with customers can have a very positive impact in how you’re perceived and what new opportunities come your way. '“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? White.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer] 11 Content Curation Tools Every Marketer Needs
    It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. Your customers have demands on their time and can’t possibly keep up with all the latest news in their industry. Customers grow tired of brands ceaselessly promoting their own wares. love Twitter. But they want to.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 30, 2015
    [Customer] 5 Ways To Make Sure Your Mobile Marketing Is Magical
    In a world increasingly filled with noise, marketers face the challenge of consistently delivering compelling and meaningful content that drives engagement  with their customers. As release cycles accelerate, it’s more important than ever that you catch bugs before they impact your (potential) customers. There are currently 7.2
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Customer] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Customer] 30 Gifs To Inspire Any Social Media Community Manager
    And how to graciously respond to customers with legitimate concerns. 'By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. JK NewsCred HAS ONE! Get on our level!). via glee.wikia.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 30, 2015
    [Customer] Five ideas to discover your marketing niche
    Can you finish this sentence: “Only I …”  Have you surveyed your customers about un-met and under-served wants and needs? Feedback from your fans, readers, and customers may help clarify your niche. Bringing on a new employee or a new customer can open up opportunities, and relevant new skillsets and competencies.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer] Should You Attend That Event? 9 Questions to Help You Find Out
    Many people overlook the value of developing relationships with clients, partners, and customers at in-person events. 'Figuring out whether you and your team should attend a conference can be tricky. So how can you figure out whether a conference is "worth it" to attend? How can you make the decision to send your team. or not?
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Customer] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    'This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. . Customer relationship management (CRM) integration is also key to lead nurturing success. Read the case study to see how they do it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Customer] 4 Perspectives That Should Shape Your View of Value Propositions
    'Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Customer] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. ' 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Exciting times! How’s that for a silver lining? FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 29, 2015
    [Customer] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    'Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather Foeh , Head of Culture and Customer Advocacy at Lattice Engines. While you’re here, enjoy the finest the city has to offer! It’s utterly stunning and magical.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Customer] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Twitter and Facebook let you upload customer lists for email retargeting. 'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! 
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. There are always opportunities to turn a negative situation around and use it as a way to delight your visitor and increase customer retention. 'This post originally appeared on Agency Post. But these things do happen.
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Customer] 5 Product-Selling Email Subject Line Tips for Retailers
    You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? Use the word “you” When you can, refer to customers as “you” in your subject lines. Plus, it forces you to focus on customer benefits.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 27, 2015
    [Customer] 3 Ways to Set Your Customers Up for Sending Success
    'Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Before customers can send emails, they need to verify their account via a confirmation email we send. Customers are most engaged during the first 3 to 7 days after signing up. All rights reserved.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Customer] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    moments that your clients and customers have experienced? 'Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee: There are really three different ways that it plays in. TA: What are some of the "Aha!"
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Customer] Are you doing webinars for lead gen? You should be.
    Also, make sure your sales people are sending invitations to their prospects and customers. 'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. That can be a pretty daunting task. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Customer] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriate message at the right time and in the right place. Describe your customer journey.
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Customer] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    Indeed, research shows that “customers increasingly using digital touch-points” is the top reason keeping executives in B2B firms up at night. Another related study also shows that 99% of companies are already using multiple channels to interact with customers. The post Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Customer] 15 Examples of Great Mobile Website Design
    Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers -- and they delivered. This is a great technique to lead potential customers in the right direction. or not. 15 Examples of Great Mobile Websites.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Customer] How a Good Content Strategy Can Repair Your "SEO Problem"
    Fosters a level of familiarity and trust prospects need to make the leap to become customers. Enhances the likelihood customers become brand advocates, sharing your information with others. Who are we in the minds of our core prospects and customers? 2) Knowing your customers. It’s content. 1) Knowing your business.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Customer] Nice to connect with our client Mintigo
    'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. https://www.ringlead.com/blog/lead-generation-existing-customers/. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Customer] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    While the experts dug into specifics such as page layout and why you shouldn’t use carousels on the home page, an overall theme that I noticed from these sessions is that the best websites are more customer-centric and addresses the needs of the buyer. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Customer] Why Customers Crave Content Personalization
    Yet, the question still remains: Why do customers prefer a personalized experience? This is way incorporating a customer’s name into personalized email or placing it at the top of a webpage to greet them after they login is so effective. Today, this is no longer the case. The Perception of Choice. Reducing Information Overload.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Customer] Terminus Offers Targeted Display Ads for B2B
    good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Some vendors do this better than others.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Customer] 7 Ways To Thrill Customers And Get Them To Buy More From You
    'Are you focused more on getting new customers than delighting your current customers? Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn. Here''s how to get both.
  • THE ROI GUY  |  THURSDAY, MARCH 26, 2015
    [Customer] Top Priority: Content Overhaulin?
    'On the Velocity TV show Overhaulin’, legendary car customizer Chip Foose secretly schemes with family and friends to transform an unsuspecting owner''s old and tired antique car into a custom masterpiece. frantic week of customizing is followed by a reveal, where the surprised owner is blown away by the results.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Customer] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The list should include: Customer pains you’ve removed. Opportunities you’ve helped customers capture. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: It was a stellar presentation. Simplified.:
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Customer] Maximizing Event Effectiveness 3 Ways
    If this were done, not only would the event yield a greater ROI, it would provide a better overall experience for your Buyers and customers. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Results.
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Customer] Make Your Video Start Playing at a Specific Timestamp
    For example, maybe you have a webinar video on your site, and you want to tell a customer about a certain section that references something relevant to their needs. Remember that customer who would benefit from the relevant content at 2:11? At the end of your video, your choices are endless. youtube_id &t=70. See what I did there?
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Customer] The 3 biggest social media events of 2014 and what they taught us
    However, if you can piggyback on an existing social custom – such as taking a selfie – then you can make things fun for your audience whilst still getting your brand out there. 'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. The ALS Ice Bucket Challenge. FIFA World Cup.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Customer] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    'You’ve got a retail business, but do potential customers know it exists? List building means developing an internal list of your customers’ contact information so you reach out to them with the information they’ve asked to receive from you. How can you get the word out without breaking the bank? 1) List Building.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Customer] What Shazam Can Teach Marketers about Predictive Analytics
    Start by asking yourself these questions: Which activities do your customers engage in before they buy from you? What’s more, Aberdeen research shows that 42% of Best-in-Class organizations are already creating models of customer buying behaviors and processes to map their customer journeys. Image courtesy of Shazam via [link].
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Customer] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Customer] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    We consider visit-to-lead, lead-to-customer, customer-to-repeat-customer conversion rates. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy
    Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Customer] 7 Tools for Finding & Connecting With Influential Bloggers
    Bloggers are trusted voices who can bring in customers and help you build your community. 'The blogosphere has been a major online marketing medium for years now. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Tips for Effectively Reaching Out to Bloggers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Are CMOs Poised To Take Over Technology Purchasing?
    Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” Not only will they be juggling new ways of reaching customers, new data streams, social media, wearables, mobile access and more.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Customer] 7 Offline Marketing Strategies that Support Your Online Brand
    6) Print Advertising Along the same lines as publishing an article in a print publication, running print advertisements is another method for getting in front of more potential customers. 'For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn?
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    All you have to do is employ a marketing automation tool like HubSpot to gather a wealth of data about your customers. Personalization is arguably one of the best methods available for optimizing the lifetime value of your customers. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Do You Know How Tradesman Make Their Purchasing Decisions?
    Marketing’s role is to make sure that the right information is in the right place for contractors, whether it’s in trade publication ads, testimonials, product reviews, customer ratings, PR or social media. The fact is, B2B customers are 60-90% the way through a purchasing decision before they contact you! Of course not.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Customer] An Introductory SQL Tutorial: How to Write Simple Queries
    If you work for a software company and want to pull usage data on your customers, you can do that using SQL. If you work for an ecommerce company that has data about customer purchases, you can use SQL to find out which customers are purchasing which products. 'Ever heard of the computer language called SQL? Why Use SQL? SELECT.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Painting a vivid vision of the future is easier than you think
    Who are your customers – and what are they saying about you? 'Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong. Sound familiar?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Customer] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    All the tricks in the book to load your funnel won’t save you if customers are actively fleeing your product as fast as you can shovel them into the funnel.” 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. 1) StoryNeedle. Is SEO irrelevant?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Customer] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Your own matrix and scoring list will be customized based on the actions you want the ideal customer to take. Step 5: Keep Your Customers Engaged. Audience: Existing Customers. Developing a referral program and incentives for repeat business is a great way to build loyalty and gain new customers. Taking the Leads.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Customer] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Customer] Thoughts on the Latest CMO Survey
    On top of that, some indicators they see improving in the next year are customer acquisition; customer growth in the form of increased volume, purchase of products/services; customer retention; and new customers entering the market. 'CMOs are bullish. What does this mean, and why should we care? ” 84.3%
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Customer] 3 Ways to Boost Conversions with Personalization
    Consumers have come to expect a personalized experience, which is why providing personalized content can improve conversion rates, decrease bounce rates, and overall, keep your customers engaged in an intimate web experience. Personalized retargeting functions alongside content creation, SEO, and social to help encourage customers to convert.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Customer] Why We Acquired Rekindle
    'As you may have seen , HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. HubSpot is committed to growth -- growth of our business, our employees, our industry, and most importantly, our customers. But how? 2) Always be growing.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Customer] 10 Traits Buyers Seek in Salespeople
    Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. Most sales training courses emphasize the importance of addressing the customer’s needs. Know the customer’s business. Know what the customer’s clients need.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 24, 2015
    [Customer] Infographic: What Content Types Do Technology Buyers Consume on Social?
    Customer magazines. 'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides. White papers. Podcasts.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Customer] Transform Your B2B Lead Generation with Storytelling
    These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. 'Go from BORING to ENGAGING  . BUT, things are changing, and changing fast. Does this sound like an all too familiar story?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Customer] How to Produce an Internet Radio Show
    While you may not achieve the same status as Dave Ramsey or Terry Gross , you do have the potential to connect with your own smaller community made up of your customers, prospects, and partners. Think of all the things you have to teach your customers and prospects that can help them make better decisions. Customer Podcast Content
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Customer] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Supporting the Buyer’s Journey: Customer experience management research shows that companies with a formal plan to map and manage their buyer’s journey enjoy 30% greater year-over-year increases in positive social media / word-of-mouth mentions, on average, compared to their peers who do not do so. Create quality, share-worthy content.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Customer] Content Marketing ROI Starts With A Strong Business Case
    We know our customers are tuning out advertising. From there, you have a few paths to building a solid business case that will allow you to reach new customers , engage them with your brand in a meaningful way and then convert them to new sales and long term relationships that provide real ROI. And we won’t go too far to find it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [Customer] 4 Lessons in Serving Up Customer Success
    And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Customers can choose from close to 40 topics. Be resource-oriented. Check out our menu of topics ! Provide help.
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