• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MARCH 1, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] 15 Expert Tips on Accelerating Your Sales
    Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. On Hiring: 1) "Closing that next big customer in order to make the quarter wins the battle. 'This post originally appeared on the Sales section of Inbound Hub. Aligned.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Customer] New European Social Media Benchmarks: How Does Your Company Stack Up?
    That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. 'Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Tweet This]. Tweet This]. Tweet This].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] Celebrate the 2015 Markie Award Finalists!
    Customer Centricity: ? 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Best Data Activation: ?
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] 5 Powerful Ways to Drive Conversions with Call Tracking
    Our clients have shared five chief ways that they use call tracking to measurably increase conversion rates, which include: landing page optimization, marketing and lead quality optimization, geographic targeting, customer feedback and intelligence and call analytics and phone performance. Customer Feedback and Intelligence. Read More.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] Why The Most Effective B2B Marketing Tactic May Surprise You
    You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. 'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] How to get 50% more leads with smart content marketing
    'Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. The last thing you want to do is alienate one customer base by not talking directly to them. Start With Targeted Content. Capture the Lead.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    Chaffey referenced Lufthansa’s site, which adapts itself based on where the customer is, be that at home, in the airport, or elsewhere—pretty smart stuff. Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Adapt, Don’t Respond.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] “You” Messaging for Buyer-Centric Marketing and Sales Communications
    Training the Customer-facing Voice in Your Head: Of course, it actually takes an incredibly selfless (or potentially self-conscious) person to fully think in “you” messaging terms. 'Imagine if a simple change to the way you write or communicate could cause a dramatic shift in how your marketing or sales efforts perform? What do I want?”
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Customer] 7 Great Features in Writtent to Spot Amazing Writers
    Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Customers can immediately begin a dialogue with writers via a message or instant chat. Even more importantly, natural language and writing matter a lot to your customers, and to search engines, too.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] When to Use Video Throughout Your Marketing Funnel
    Real-world customers follow a long and winding path to purchase. That’s why I want to walk through four situational opportunities where you should consider using video to help you move potential customers along the path to purchase. To see one of these videos, a potential customer has already made their way to a specific product page.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] The Power of B2B Lead Nurturing
    This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about. Ogden ( @fearlesscomp ) is the President of the B2B lead generation  company  Find New Customers. contact-form] “If more companies listened to ( Find New Customers) a lot more would be sold.” Ogden.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Email Marketing: Spending and Automation on the Rise
    Without much difficulty, B2B marketers can discover a lot about their customers, website visitors and prospects. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] How CEOs Can Lead When the Winds of Change Are Blowing
    Related Stories How to Lead When All Your Best Laid Plans Change Before Your Eyes Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface These Customer Service Quotes Will Inspire You to Change Your Service Philosophy. International, discuss leadership in turbulent times.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Tim’s Pithy Party: Homepage Sliders
    Rotating through relevant customer testimonials? 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party ! Homepage sliders. Seriously.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Could Event Marketing Be Your B2B Golden Ticket?
    Connect With Customers in a Non-Pushy Way. casual night or day of informative sessions from experienced industry speakers will give customers a new way to learn about your company without worrying about being forced to sit through a pushy sales presentation. Event marketing is for more than just potential customers. and London.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    The research revealed that in the next three to five years, SMB marketers will be increasingly responsible for customer engagement and revenue generation. Here are some of the key points that SMB marketers highlighted in the research: Marketing will serve as the chief customer advocate. Perception of marketing is changing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    More traffic, visitors, and customers? If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. We blog to generate customers. 'In life, many people believe that more = better. Yep, that''s better. More time in your day to do the things you love? That''s better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Can the Onion Theory bring social media lurkers into the light?
    Development includes de-penetration (slow deterioration of relationship) and dissolution (not every lurker will become a community member, not every community member will become a customer). 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation?
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Top 5 Music And Audio Mistakes Made In Videos
    customer won’t be turned off by music you’ve chosen that is well-performed and recorded, however you may lose a viewer if you have poor quality music. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. We’re all emotionally responsive to music.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] Use Chunking to Make Sense Out of LinkedIn Chaos
    In just three months, I had to learn about their offering, customer, sales process and more. 'Agile Selling Mini-Course Video #3. m glad you’re here. Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. But first, a quick story. always scanned first.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] The Growth Show: A VC's Advice on Content, Cash & Churn
    A: If you get an annual prepayment, basically what’s happening is your customer is lending you money to grow for free. If you can "borrow" money from your customers to help your business grow, you’re going to grow significantly faster. Tomasz Tunguz. Below is an excerpt of their conversation. Why do you bother blogging?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Customer] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    And be sure to read this eBook to get even more strategies for turning social media followers into customers. 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. What’s wrong? Why aren’t you getting results? Here are seven best practices for getting the most out of LinkedIn.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    They participate in active listening, supporting coworker and customer alike. Additionally, a plurality of social employee voices engaging through various creates a more dynamic digital footprint for brands, creating more opportunities for external customer engagement. ' Rise of The Social Employee. What is a social employee?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] New 2015 Marketing Budget Benchmarks
    'Is understanding how to target your customer effectively keeping you awake at night? Because a customer’s decision to buy now involves many interactions with a brand, delivering an orchestrated approach is essential for any brand to attract and retain customers. Benchmarks Modern Marketing in Action
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] 5 Tips to Enhance the Mobile Search Experience
    Potential customers can search for a product or service on their smartphone and simply tap their finger to call you. The longer a customer is kept on hold, the more battery power they lose along with their valuable minutes and patience. Timeliness is not an option when it comes to mobile customers. Optimizing for Mobile.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    The talk had turned to the industry in general and I was ticking through my usual list of trends – external data, predictive modeling, sales enablement, advanced attribution, adtech and martech integration, local/partner marketing systems, all-in-one systems, content creation support, and of course customer data platforms.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] How to Take Marketing Data Automation to a Higher Level
    'Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers. Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Is Dirty Data Costing You Money?
    'Dirty data is customer data that is inaccurate, redundant, or incomplete, and it is the scourge of big data marketing. However well thought-out your marketing campaign is, it can’t achieve its goals if decision-making is based on dirty data. If you have to manually intervene in your data to be able to get any useful […].
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Increased Data Quality Equals Increased Revenue
    These insights can be used to increase operational efficiency, find new marketing opportunities, improve customer […]. 'Big data is essential to successful marketing today. It has enormous potential for improving opportunities, but by itself it can’t create value. Database Marketing Big Data Marketing
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Gaining a 360 Degree Customer View
    'Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. By understanding customers thoroughly, businesses can capitalize on sales opportunities. But […]. Database Marketing data driven decisions
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Facebook Launches Product Ads
    Second, Product Ads allow you to show customers more than one product per ad. On a mobile device, customers can swipe through the series of images and tap the screen to go to the seller’s website. 'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Two things. Multi-product ads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] 7 Dos For Deliverability and Avoiding Email Spam Filters
    Continuing to send communications to customers who do not engage with you can drag down your campaign performance, as well as lead to unwanted complaints that hurt your reputation. Also, see our full menu of facilitated discussions that are available at no cost to Oracle Marketing Cloud Customers. That’s crazy, right?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Crisis Communication: If a crisis hits, do you have a plan?
    How would we communicate with our employees and our customers? 'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees. What is your response?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Introducing The VerticalResponse Integrations Marketplace
    'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. Should you need additional email verifications, VerticalResponse customers get a 10 percent discount. This is a unique tool for customer engagement; learn more on the VerticalResponse Integrations page.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] From Viewer to Customer: Attributing Deals to Video Views
    Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. The post From Viewer to Customer: Attributing Deals to Video Views appeared first on Vidyard.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. View Call Conversions Within the AdWords Interface Also, in December 2014, Google quietly released custom columns support in AdWords. Request a demo of Ifbyphone today.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] 3 Ways to Be Your Customers’ BFF
    'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. Its dimensions are 851 pixels wide by 315 pixels tall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Does Marketing Get No Respect?
    'How Marketing Can Drive More Customers, Better Experiences and Great Products. The battle for customer attention. Brands are now faced with a battle for customer attention unlike anything we have ever seen. The modern marketing approach puts customers at the center of everything they do. Yes Promotion was one. Or no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Adventures in Analogia: How to Find Customers in the Offline World
    In this post I’ll reveal the top three tips that I’ve learned on how to find customers in the analog world: 1. brought this custom home with me when I returned. The post Adventures in Analogia: How to Find Customers in the Offline World appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] How to Avoid the Risks of Bundling
    'Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. How can you protect the perceived value of your products while still offering great deals for your favorite customers? Provide bundled items to loyal customers. How to Fix It.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Consider these facts from the Small Business Customer Insights Study from Twitter and research firm DB5 : 60% of Twitter users say they’ve made a purchase based on something they saw on Twitter. You’ll find a lot of valuable tips to help you connect with prospects and customers on Twitter. 'Are you spending time on Twitter? Whoops.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric. Today’s CMOs work in a data-driven customer-empowered world. 4) Be Agile.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Inbound 101: Three Major Inbound Components
    This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. According to Mashable , customers are barely even paying attention to paid ads anymore. Content should be informative, engaging, and appealing to your targeted customers. advertising, junk mail, spam, and trade shows.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Not using custom landing pages. This is not necessarily bad, but if you are looking to generate new patients and grow the service line, you need to invest in custom landing pages that are designed to facilitate direct communication. We’ve even graded the paid search performance of the Truven 15 Top Health Systems.)
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Top 10 Reasons NOT to talk to Find New Customers
    'The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy your company offerings. The fun guy Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. This is the story of Jeffrey L. Thank you, David Letterman!).
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 5 Tricks for Quick Content Marketing
    Talking points at conferences , conversations on social media, and interviews with customers can all provide necessary insights into the lexicons of your ideal buyers. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Quick content marketing, however, doesn’t happen in an instant.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Our Support Team Achieves Amazing 98.6% Customer Satisfaction
    'After every customer support case, the InsideView Custo […]. Customer Appreciation Customer Service Customer Success InsideView Culture crm customer satisfaction crm customer support happy customers insideview insideview customer satisfaction
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 10 Tips When Hiring for a Job You Know Nothing About
    Use internal and external customers in particular. 'It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it. Hiring is always a difficult task, fraught with risk. 1) Focus on the Results. 2) Don’t Hire Someone New to the Task.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Marketers Will Define Company Strategy
    Last week, we explored the changing attitudes towards customer engagement. Here’s more from our survey: 75% of marketers believe they will be responsible for the end-to-end engagement and ownership over the customer’s lifetime—not just marketing, but support and continued engagement as well. But this approach is going to change.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 3 Things You Must Understand About Mobile Marketing Today
    But that mode of thinking is not only outdated, it’s dangerous, as it risks being blind to the needs of a huge range of consumers and would-be customers. 'We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. People use them for everything…even the occasional phone call! Ha ha!”
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    These tactics are only some of the many ways that manufacturing and industrial companies can gain a competitive advantage in search engine results, build brand awareness, and ultimately communicate better with customers and prospects. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Learn From Annoying Mistakes Marketers Make
    It’s why a joined-up cross-channel marketing approach is so vital – but simple marketing mistakes are leaving many customers so irritated that they head elsewhere with their money. vast majority (94%) of customers have discontinued communications with a company because they receive irrelevant promotions and messages.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    4) Customer Relationship Management (CRM) System Once qualified opportunities are ready for follow up by business development, your marketing automation system will pass the opportunities over to your CRM system. Below are four key tools to get started with lead nurture drip email campaigns. CRM software is used to support these processes.
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Upside Down on Marketing Priorities
    Increase in Customers Acquired: 59%. Improved Engagement/Customer Relationship: 55%. When looking at these top five objectives, it is clear that they are all inter-connected, however, there are two major issues that I believe this prioritization and drop in Improved Engagement/Customer Relationship highlights.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] The 4 Stages of the B2B Lead Generation Lifecycle
    Identify the steps in your process that are repeatable and the ones that need adjustment for the next sale to be faster, longer-lasting and of greater value (not just monetary value but customer lifetime value). mean going far beyond  a sale to achieve the highest Customer Lifetime Value (LTV) you can for every customer.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Are Independent Industrial Distributors Helping Amazon to Succeed?
    This has always been one of manufacturers biggest challenges with traditional distribution of getting the names of their customers and what they b uy. 'I recently read a great article in Industrial Supply magazine on how independent distributors are helping Amazon take business away from them. How ironic!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. Once you start to analyse the data based on your most successful customers, you will start to see where one persona ends and another begins.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Don’t block me bro: Internet ad blocking takes hold
    To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers — ads that have already been paid for. When they actually introduce the idea to customers, it might put them on the spot and embarrass them. percent of all Internet ads are now being blocked. Is it brilliant ?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] 48 Phenomenal SEO Guides, Tips & Tactics
    ” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. But change is.” Image credit: Stone Temple Consulting. by Forbes.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Customer] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    The study surveyed 750 midsize B2B organizations with the goal of understanding the rapidly evolving role of marketing in supporting the customer lifecycle. They estimated that over 90% of customers are happy. You’ll need resources to fill all of these areas in order to successfully address the customer lifecycle. In the U.S.,
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. In fact, many customers prefer the flexibility of phone calls to face-to-face meetings.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Customer] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). can’t, of course.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In this way, businesses can use beacons to pinpoint users with great accuracy and send them customized offers. 'If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. Moreover, it’s only available on the Facebook app for iPhone.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Customer] A/B Testing: How adding a second CTA increased clickthrough 291%
    'Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? However, you still need to offer both sets of customers the next step they need no matter their level of interest. You don’t want to alienate one group while speaking to the other. 24, here at Summit. of the series. Experiment background.
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Customer] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    By 2020, customers will manage 85 percent of their relationships without talking to a human. Add personalization to your content now so you can meet and exceed the expectations of your customers and stay on top of this growing trend. 'As a healthcare marketer, you know the importance of reliable, factual medical content.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] How to Beat Larger Competitors at B2B Marketing and Sales
    Stress the soft, qualitative attributes like responsiveness, customer service, etc. Even if you don’t stack up well in the feature and functionality category, you can beat the big player in ways that make customers feel good about doing business with you.  This is equally true in smaller market segments. Go where they aren’t!
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Customer] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” The State of Digital Marketing. This describes 20% of buyers. ” View it here. .
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