• YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Customer] Do You Know Your A, B, C’s?
    Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Customer] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Customer] 7 Reasons Your Business Needs an Automated Welcome Email
    welcome email sets the tone, instantly showing customers what kind of communication and information they’ll receive as a member of your email list. As an option, you can customize a welcome email to meet the needs of each group. As part of a welcome email, you can get prospective customers excited about what’s to come.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Customer] Track Exactly Who’s Watching Your Videos in Emails
    Salesforce (custom email template). Blog Customer Success 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. It looks something like this: Wow! Merge tag.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Customer] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    This blog is written by Jeff Ogden , President of Find New Customers , the Tampa based demand generation agency. That’s right, Find New Customers is now is Tampa and not in New York any longer. To contact Find New Customers, just fill out the short form below. 'Think TV ads are a good investment? Guess again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Social selling, social business, social employees and other hype
    Sales professionals told me they never bought into the program, citing the fact that their customers were passive social media consumers, if they were on there at all. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. Here are three “trends” that I believe are severely over-hyped.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • B2B LEAD BLOG   |  MONDAY, OCTOBER 20, 2014
    [Customer] Where’s the Passion in B2B Marketing?
    Tony said that before we can help people get engaged (customers, employees, coworkers, etc.), How do we create engagement for ourselves, our colleagues and those future customers we hope to reach and influence? Customers for life. See each other as internal customers. 'Tweet I’m writing this post at Dreamforce 2014.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Customer] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    wouldn’t put all your eggs into the Facebook basket, but it’s still a big resource where you can get validation from customers and become the expert.". Your customers are there -- on desktop, on mobile, and now on Facebook’s widening constellation of apps like Instagram and Hyperlapse. Here''s what they told us.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Petersburg area like the President of Find New Customers   and Notre Dame grad is, who also is slim, trim, smart and single – no longer married. Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., College Gameday, the ESPN show, is there too.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Top Personality Traits All Managers Should Hire For
    This rep wants to learn more about everything and use that knowledge to get better at their job and helping customers. People who are genuinely curious won’t have to pretend to care when digging into customers'' problems -- they actually will care. 'This post originally appeared on the Sales section of Inbound Hub. 1) Coachable.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Customer] Dreamforce 2014: Process Is More Important Than Analytics
    The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1 Winners will; losers won’t. It’s that simple. a.k.a.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Marketing Takeaways From Dreamforce 2014
    New technology is allowing companies to connect with customers in ways that have never before been possible. We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.”
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Have You Visited Find New Customers recently?
    That’s the theme of the awesome video on Find New Customers that you will find right away when you visit. Check it out now by visiting Find New Customers. Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. Never gripe about your employer, employees, partners or customers. Be a combination of the hare and the tortoise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 3 Points, 5 Questions – Personas Driving Marketing Insight
    How has your customer changed in the last year?  'New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    From a branding perspective, companies should view this as an opportunity to strengthen their relationship with tomorrow’s dominant customers (millennials), by creating new, meaningful cause-related programs that are consistent with and can even enrich their brand image. Will the brand image benefits convince investors otherwise?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    An awesome new video from Find New Customers is right here. This blog is written by the award-winning marketing expert Jeff Ogden, President of Find New Customers , based now in the Tampa/St. Contact Find New Customers by filling out the form below. An awesome new video from Find New Customers is right here. Check it out!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    5) Notify interested customers and leads via email. The results may surprise you -- you could find that while SlideShares don’t convert particularly well for you in terms of raw leads, they do convert faster, or they’re higher quality leads, or the customers bring in more revenue. HubSpot customers, you’re covered.).
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The High-Payoff Referral Question No One Ever Asks — But Should
    What’s more, research published in the Journal of Marketing found that referrals produce higher profit margins than other customers — because of the lower cost of acquisition — stay longer and thus produce a higher lifetime value (for example, when compared to buyers attracted by a discount or two-for-one offer). Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) Over at JetBlue, Laurie Meacham and the social media team do a particularly fantastic job at staying on top of Twitter mentions in addition to social post requests from their marketing, public relations, operations, and customer commitment teams. How do they do it?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Why You Need to Start Thinking Like a Media Brand
    In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric. This is extremely relevant to content marketers because it’s directly correlated with how customer-focused you are and how well your content is performing in general. You know the one. The Competition is Fierce.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    ” A critical notion of digital disruption requires companies to become customer-centric. As marketers, we need to increase personalization and targeting in order to create a better relationship with our customers. Think holistically about the customer experience. But it’s clear we still have a long way to go.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Customer] The Secret of Lead Generation For the Complex Sale — Part 1
    Joanne, a sales executive for a Fortune 500 company, envisions her sales people being empowered with instant, unencumbered access to the company’s customer relationship management (CRM) data. Selling is not about him or his company; it’s about his prospect and customer. 'Top executives are visionaries. Become their GPS.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Click to tweet! Or from you.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. Meagen Eisenberg is the Vice President of Customer Marketing and Demand Generation at DocuSign , the global standard for digital transaction management.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Customer] The Very Simple System For Picking Your Trade Shows
    You’re looking for the events where you can snag a speaking opportunity, a sponsorship that gives you the attendee list before and after, or do a unique customer event. Next week we’ll look at events that actually deliver revenue, p**s off your competitors, thrill the heck out of your prospects and make your customers feel loved.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Google Introduces Dynamic Remarketing Across All Verticals
    Dynamic remarketing enables advertisers to instantly create customized ads that follow users around after they visited a particular page on your website. Remarketing is a great way to target customers who are already familiar with your product/service but have not yet converted. What is Dynamic Remarketing? Google
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Subject line: Put Some Boo in Your Next Book Order. Teavana.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Link Building Basics: Tracking Results
    Every link building campaign is different, and you should implement a customized strategy that leverages a number of different methods and techniques. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Customer] The 2 Main Reasons Why People Share Content Online – Guest Post
    Build Custom Solutions - A select few smart sites will build their own social incentives into their platform. 'Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Let’s say you’re a site owner, and you want their content shared. Like this post? Exactly.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Email marketing: Is emailing purchased data a waste of time?
    In my next b2b campaign planning post, I’ll talk about taking this new data and using it to develop customer personas and then how to design for, and communicate to them. 'Does e-mailing cold data really cut the mustard? So what’s the first step in unlocking the value of your new data? Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Email Etiquette: Don’t Sabotage Your Career
    Your customer or colleague wants to know what an email is all about as quickly as possible. BCC should be done only as a convenience when sending out a mass email distribution list so customers or colleagues won’t have to see a large list of names (and people who don’t want their email shared will be protected). Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    So I wouldn’t recommend you go after a customer and say, “What’s your problem?” They think, “Hey, if I do what the customer tells me to do and I do it well, I’ll get the order.” It’s a good thing from both the customer and the sales person’s standpoint. Act-On’s a perfect example of that.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Research to Revenue: How to Master Social Selling
    It’s more than just the channels used, more than switching from email to social networks, it’s a shift in mindset, too: a shift towards being customer-centred, customer-centric, and customer-obsessed. But consider the benefit of investing in long-term customer relationships and the value this will bring to your organization.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Good Idea? Tailoring Video to the Buying Journey
    No, in fact, there are certain types of videos which will answer the questions that arise for customers as they learn more about your product or service: from how-to content to case studies to FAQs. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Craving more good ideas?
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] Understand Your Business: Value Proposition 101
    Simply defined, it is a tool to communicate the value of your brand’s product/service to your prospects and customers. Let’s take a look at what we have so far – you have established your brand’s overall product or service offering, your customers/targets, and your brand’s/offering’s unique advantage. Who are your customers/targets?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] Getting Your Customers Out of Line With a Virtual Call Center
    Shorten Your Lines It’s easy to criticize airport employees when we can all see just about a thousand ways for them to improve their customer service. These features all make it possible for your agents to answer more calls and handle them as efficiently as possible, clearing up your phone lines for more customers. Virtual Call Cente
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] Return on Sales Enablement: The Adoption Challenge
    The goal: the bionic sales rep ready for the 21 st century customer. 90% of the content never gets used by typical sales reps, who instead spend 6 hours / week recreating or customizing content (IDC). Keep it About the Customer – The job of your sales rep has changed. Ultimately, more customer success will drive adoption.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] If You Really Want to GIVE More…
    How will you secure customer loyalty? An annual Customer Appreciation Day or a Staff Appreciation Day are good and can be very memorable too. Give a loyal customer a free gift without compelling them to make a purchase each time. Read these tips on How to Increase Customer Engagement. And I have miles to go….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] 20 Amazing Resources to Learn Copywriting
    One of the most important things he says is to think like your customer. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Kopywriting Kourse. Copy Hackers. Words at Work.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] 10 Reasons Social Logins Could Be a Game Changer
    Customer satisfaction. Decreased customer support. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. More revenue.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] To Protect Your Sales Margins, Nothing is Free
    Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. looked the customer in the eye and said exactly what was on my mind. 'How to Win Big Deals without Giving Away the Store. worked for Agile Software, Optum Software and Business Objects too.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] Customer Loyalty: Does it Exist Anymore?
    'I know we all want to have customers that only call us and never quibble about price. Years ago you could build customer loyalty, but today I really wonder if it holds true anymore. Not everything you’ll do results in a sale  - Help them out whether it’s tech support or customer visits. guess we need to wake up. Years
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    If you''re not a HubSpot customer, you can also use Google Analytics to identify which keywords you''re getting found for.) 'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? How We Approached Conversion Optimization. Here''s what we did.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] How Infrastructure and Speed Is Affecting Your Content Distribution
    We create custom content for the audience:  No two audiences are alike. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Success in today''s ultra-competitive, real-time, new attention economy attention requires collaboration across disciplines. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] How to Create Real-Time Content with Long-Term Value
    We create custom content for the audience:  No two audiences are alike. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Success in today''s ultra-competitive, real-time, new attention economy attention requires collaboration across disciplines. Sort of like jazz.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] It Takes a Village (and a Strategy) to Raise an Audience
    We create custom content for the audience:  No two audiences are alike. 'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. And brands are utilizing technology to create an infrastructure that effectively distributes that content. Hanelly will discuss the trend at  MediaNext , Oct. 20-22.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Content: Test any other copy elements such as headings, benefit statements, customer testimonials, or product descriptions. Automated email testing lets you take some of the risk out of trying new things.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Customer] F1 Racing and Data: The Developments, Challenges & Rewards
    ” The trouble, warns Kevin Akeroyd, is that all those nifty technologies (and the groups that are using them) hit the customer with many separate, repetitive and sometimes annoying messages. “And the siloes make it nearly impossible to deliver coordinated and meaningful customer experiences.” Pole position. Period.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Customer] How Should B2B’s Spend PPC Dollars?
    Before remarketing there was no way to nurture warm prospects with custom ads. For example, if you know the job title of the decision maker you can set up a campaign and run custom ads to target this specific group of people. The first step is identifying your target audience and then figuring out which platform best reaches them.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer. Christopher S.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Customer] CommandIQ Gives Marketers Flexible Database and Messaging Options
    'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The only thing that’s certain is a CDP will create a multi-source database of customer information. Pricing for CommandIQ is based on the number of users, connections, and customization.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Knowing who your customers are matters more than ever before. For as long as we can remember—indeed, since the days of Mad Men—marketers have been tasked with creating ads and ad campaigns that reach their audience and convert them into customers. Customers are online. 'In this digital era, the buyer’s journey has changed.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    Marketing and sales teams across all industries are now using online video to engage and educate their customers and walk them through the buying journey,” said Michal Litt, CEO and Co-Founder of Vidyard. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. 'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Timely.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Psst! Want to Know How to Write Irresistible Subject Lines?
    While the former is used more often, both types can be used to resonate with customers on an emotional level: Negative Responses. 'Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. Positive Responses. ” Insider Tip.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Making the Most of Your Organic Social Media Marketing
    For example, publications have goals of article views and subscribers, whereas companies and brands have goals of creating customers. 'Have you ever looked at your clock, shocked that it was the wee hours of the morning, only to realize you had spent the past 4 hours on _ ? Insert favorite social media channel here.) We’ve all been there.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Confucius Say: Your Case Studies are Worthless
    Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. In “How to Buy /Sell Professional Services,” author Warren J.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer] The Real Cost of Sending Bad Email
    'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. Customers don’t grow on trees!
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Why the Future of Find New Customers is brighter than ever!
    'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Why don’t you contact Find New Customers today. Text only engages sight.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Manufacturers: Are You Missing Out On Video Opportunities?
    Marketing Tools Marketing Trends Traditional Marketing emarketer.com how manufacturers use videos using video to atract customers video tips for manufacturers what makes an effective video 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? Let potentials find you.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Customer] 100 Questions to Ask Yourself When Creating a Buyer Persona
    If you only have a surface-level understanding of your target customers, your ad copy and marketing materials will be aimed at an unnecessarily broad audience. Note: To keep things simple, I’ve referred to the buyer persona in question as male, though the information is equally applicable to female customers. Quick Review.
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Customer] Better Sales & Marketing Through ‘The Compound Effect’
    Talk to your customers or other departments in your company. 'Darren Hardy’s landmark self-improvement book, The Compound Effect , offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. The key is making a habit of making the right choices … daily. For example: Create more content.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is catching on: calls are the new clicks. Your marketing strategy has to make sense for where customers are finding you, and for smartphones that means making yourself callable. See next stat. Let them.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Customer] A Story About Why Building Credibility Matters When Teleprospecting
    She helps potential customers find solutions to prospecting challenges. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking. Could you transfer me to your marketing department?
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Customer] 20 Powerful Marketing Words & Phrases That Sell or Repel
    So which marketing words encourage subscribers to act, customers to buy, or donors to give? While a lot of businesses use the word “sale,” it has the power to motivate customers. New – Customers are intrigued by the newest gadget, product or offer. Be the first – Customers like exclusive access.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Customer] Increasing engagement in content marketing
    Engagement – your audience participates, enticement – share results with subscribers or customers, insights – learn what your audience is thinking about and what concerns them.) Content Marketing Content marketing customer engagement Here are a few tips on increasing engagement. Ask Questions, Respond to Answers.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Customer] Create an Event Oasis: The Top Reasons to Host a Lounge
    Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.  This is an awesome opportunity for you to create a special space for a targeted group of people (ex: customers, top influencers, champions). What is it? Why stop at a booth? 
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 13, 2014
    [Customer] The future of Newspapers isn’t bleak. It’s digital!
    'Jeff Ogden, President of Find New Customers and Chairman of the Business Marketing Association of Tampa Bay has been reading the New York Times and Wall Street Journal for years. You can also contact Find New Customers by filling out the form below. Advertising Digital Papers Find New Customers Florida Newspapers
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [Customer] 15 Must-Use Words in Your Headlines [+Examples]
    If you do get them right, your blog post has the potential to go viral and bring your business obscene amounts of traffic and customers. 'Headlines. The single most important piece of copy in a blog post. One of the ultimate determinants of a blog post’s success. Example: 15 Must-Use Words in Your Headline. Surprising. Facts. Number]. Tools.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. What’s more, it gives the sales team visibility into key interactions with customers and prospects.  Sales 'Marketing automation provides a variety of benefits to sales teams.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Customer] Building Your Strategic Lead Generation Portfolio
    How do you determine which channels are the best for generating leads and finding future customers? Now think of what you know about your customers’ buying process. Are they working together in a complementary way to connect each step in the customer’s buying process? Rather, they must leverage a portfolio of channels.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [Customer] 20 Tweetable Tips from Ignite 2014
    “The best places to find a great story idea: Customers, Employees, History, Invention, Redemption.” “Find what you stand for, and give the customer more than they have to give back” (Click to Tweet). “Your customers aren’t in it to be engaged. ” (Click to Tweet). “Follow the fear!
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Customer] Keys to Optimizing a Website to Drive Conversions
    Not only should your website catch the eye of prospective customers, but it should also serve a purpose: increase conversion rates.  This is a great place to include customer testimonials, reviews, and success stories.  'A good website can make or break your marketing efforts.  Create an Intriguing Design. You want to go for impact. 
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Customer] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    'Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. Marketing strives to obtain as many customer data points as possible, while sales tends to get bogged down by all the data. Sales Process Stages.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Customer] Great work with Find New Customers client Mintigo yesterday
    ” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. To contact Find New Customers, just fill out the form below. 'Happy clients are the key to a growing business. Thanks, Sophia. Next, Sophia shared a challenge.
  • THE ROI GUY  |  FRIDAY, OCTOBER 10, 2014
    [Customer] MarketingProfs Article: Three Ways You Can Demonstrate Your Value to Customers
    Moreover, customers indicate that they are not getting what they need, so they are choosing to delay purchase decisions, disengage, and "go it alone." When we take a closer look at why customers disengage, we find many contributing factors. 'Many of your sales reps struggle to meet their quota. One of those is the Value Gap.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Customer] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. It should also bring in new leads and possible future connections.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Customer] 3 Reasons Why SEO & PPC Are More Powerful Together
    Moreover, potential customers see companies with multiple listings as being more established and trustworthy. Remarketing campaigns are paid ads that target customers that have visited your website, but did not convert. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Customer] Q&A with Ann Handley: Because Every Marketer Writes!
    OMC: You make the great point that smart writing is derivative of solid empathy, and therefore advise readers to spend more time with prospects and customers to understand how they think. 'In marketing (and elsewhere) everybody writes. So says Ann Handley, Chief Content Officer at MarketingProfs (the world’s first!) Bonus! More simply?
  • BUYER INSIGHTS  |  FRIDAY, OCTOBER 10, 2014
    [Customer] Want Your Customers To Spend More? Then don’t do this!
    'The actions of two major European retailers demonstrate two alternative strategies for up-selling, or getting customers to spend more. Business Case Buyer Attitudes Using Maths To Sell Cross-selling Sales Success Save More Selling Spend More Up-selling
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