• FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] Laws of Marketing Power: Despise the Free Lunch
    As hard as it may be to believe, the concept of AWESOME FREE STUFF starts to break down in light of what is truly  valuable  to your customers (think long-term, sustainable value). Marketers who despise the free lunch strive for excellence and expect their customers to recognize it by making a fair trade. Gated vs. un-gated content.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] List Management: Tips to Best Manage your Campaigns
    'Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Know your customer and certainly know something about who you are marketing to. Avoid becoming SPAM at all costs. ” it raid.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Common customer questions – This can form the bedrock of your blogging foundation. Gather your sales and customer service people and brainstorm a list of the most common questions they receive. 'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Woo-hoo!
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    Money—and money doesn’t always have to lead; often, it follows—talent, and customers. As Tullman said, this city has the money, the talent, and the customers needed to create a strong tech city. Tullman followed up with another bit of encouragement. You need three things to build a tech city,” he says. Chicago has all three.” General
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] How Sustainable is Your Marketing?
    The goal with all of your marketing is to build personal, engaging with relationships with customers – and then to sustain those relationships. What type of relationships do you want to create with your customers? Likewise, in your relationships with prospective and current customers, these same qualities come in handy. People.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. “In both situations, the core premise is customer-driven insights.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. One company that was successfully able to do this is Panera, who created a game to send out to their customer base through email. Be A Deeply Disagreeable Person. Be A Real Time Thinker. million.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] Why I Bet My Career On Content Marketing
    Peter Drucker said “ The aim of marketing is to get and keep customers.” ” And yet we primarily use tactics that drive potential new customers away. Makes the customers the hero. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We receive 5,000 marketing messages a day. We ignore 99.9%
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall
    An influx of new customers goes hand in hand with that, and it’s always exciting to kick off new client engagements. Laney Dowling is the Director of Customer Success at AG Salesworks. 'I just wrapped up my first fall Sunday Funday. This is my absolute favorite time of year. Put it on a shared platform like Google Drive or Dropbox.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] This is the week that was: #inbound14
    It’s a marketing technique that encourages businesses to strengthen their relationships with the customers they value the most, by having a very comprehensive understanding of what the client is about and how they work. 'A round up of the great and good in B2B marketing. Like these: Marketing trend of the week. Read the article. Enjoy.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] Saucy Tips to Boost Sales via Pinterest
    She’s the “Head Hog” at Pig of Month BBQ , an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door. “We chose Pinterest because it has been proven to convert the most people to customers,” she says. 'Lea Richards has a unique title and a unique business. ” 4.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 27 surprising facts about salespeople who are Social Selling
    89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source:  IBM ). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword. It’s a real way for generating revenue and results.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 9 Tools to Help Fix the Customer Experience Gap
    Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 3 Marketing Tips I Learned in Orlando
    If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. contact-form] This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. The best ideas in marketing have already been done by others.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? We tested this possibility by comparing responses from HubSpot customers to non-customers. Don’t know.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    This optimization tip is fairly simple, but it gives your customers/potential customers an easy-to-find link to your website so they can discover more about your product and company. Here are a few ways to optimize your channel to get people back to your website: 1. Link to your social channels. Make use of CTA overlays.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] You Better Dance With Them What Brung Ya
    Smart marketers go to adjacent bits of the market to find new customers when share begins to slip or competition gets a little nasty. Sure, you still like your old customers, but now you’ve got new people and that’s interesting and growthy. 'Is it time already for Apple’s Festival of Likes? You look next door, that’s what.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    If you''re a HubSpot Professional or Enterprise customer, you can use HubSpot''s Attribution Report. Depending on your software, export your blog analytics (HubSpot customers can use the Pages App) using the same time parameters you used in your Attribution Report. 'Okay, it''s not quite the end of the month yet -- but that''s okay.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] The 5-point plan: how to increase marketing ROI from call conversions
    But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Here are five techniques marketers can use to better understand their customers; to streamline their experience with the contact centre; and to ultimately improve ROI. Customer acquisition.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 15 Storytelling Techniques
    How do you plan to engage your customers in the future? Use Your Customer Persona. Your  buyer persona is useful for so many different things – your marketing, your customer support, and of course, your storytelling. Customize the story to match your audience’s likings (but remember to make sure that everything is still true).
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Customer] 5 Ways to Deal with Change for Successful Marketing
    Even our customer buying process has changed. Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team. How will you serve customers? Customer Relationship Management: Bring finance into the CRM world [More from the blogs]. But how do we do it?
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” engage B2B prospects and customers.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Customer] How to Create an Awesome Upsell Email
    ” Asking for a bigger sale might seem tough, especially since the customer just willingly opened their wallet, but in McDonald’s has proven that the upsell works. If someone recently ordered chrome wheels from your auto supply, suggest a custom gearshift. More customer data is always a good thing, no matter how you get it.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [Customer] Good stuff happening at Find New Customers!
    This chapter will be run by the well-connected marketing expert Jeff Ogden, President of Find New Customers. Find New Customers has never sued anyone, which others cannot say. 'Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida. This is BIG news for Tampa.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Customer] Before & After: 11 Brands That Gave Their Slogans a Makeover
    The tagline was at once confusing and seemingly irrelevant, since the majority of Sara Lee’s customers knew they wouldn’t need a fork to eat the brand’s famous bread or traditional finger-food baked goods. 'This post originally appeared on the Insiders section of Inbound Hub. ” from Wendy’s. 1) Denny’s.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Your job is to make it as easy as possible for leads to reach you if they are ready to move forward with the sales process, and when you neglect to put a phone number on your website or marketing initiatives—even marketing emails—you are making it that much harder for prospects who want to call to become customers.
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. Ace Hardware sent out large paper grocery bags and invited customers to come and fill up their bag for [.]. We’ve seen these direct mail ideas before.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    'The customer experience onus on marketers expands regularly. Creating meaningful customer experiences is the name of the game, and we’ll explore how to do just that during Modern Marketing Experience Europe , 14-16 October in London. Join us in London! how much does it cost and how much do I get for it). Register now !
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] Content marketing is for salespeople, too
    Have you used the analytics to know which content moves customers from step to step in the funnel? Content Marketing Offline Marketing Business business process Customer Customer relationship management Google Analytics marketing Sales Sales process 'You probably heard that content marketing is kinda important. Job over, right?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] Unique Ways to Build Your Email List
    It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. Make sure it’s relevant to your readers by segmenting your email lists to accommodate different interests your customers may have.
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] See Valuable Video Data in Your Web Analytics Dashboard
    Blog Customer Success 'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. However, for a lot of web admins, getting stats about video consumption is one of the missing pieces to tracking user engagement across a website. It’s the Missing Piece.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    The leader of this chapter is the award-winning marketing expert, Jeff Ogden , of Find New Customers , and he’s in process setting up his Board of Directors. And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    The leader of this chapter is the award-winning marketing expert, Jeff Ogden , of Find New Customers , and he’s in process setting up his Board of Directors. And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has.
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] 5 Surprisingly Successful Brand Partnerships
    As a result, IKEA’s showroom displays look more realistic than other furniture stores’ because they’re furnished with real electronics, and Philips increases customer impressions and gets associated with IKEA’s design aesthetic. 'Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    And then through the sales cycle, you can track these marketing-qualified leads through sales accepted, and then to sales qualified, and then right down to the cost of acquiring a customer, and then customer life cycle costs. New: Your customers look for you in 35 media channels; you’d better be there. had 450,000 colleagues.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] 3 Takeaways for B2B Marketers from Content Marketing World
    In the opening keynote from Andrew Davis, he talked about the “moment of inspiration” in the customer journey and how content marketing can drive that. 'Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. Be an expert. Be trustworthy. Appeal to Emotions.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    Demandbase  makes it possible for businesses to deliver personalized ads to people at specific companies across the web and tailor the messages on their website to engage and convert these companies to customers.  '“How is your relationship with Sales?” Peter applies some facts and figures to these overwhelming problems facing B2B Marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] 4 Tips from Silverpop on Creating an Incredible Customer Experience
    'Yesterday we attended Silverpop’s Digital Marketing University , where we returned to the college experience for a day and learned everything our Silverpop professors could teach us about marketing in the digital space in an increasingly customer-driven world. Personal and targeted to customers’ individual behaviors and preferences.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    These realities are just a few ways to describe our customers, who heavily affect each other’s decisions and buying behavior. But as marketers, we know that disparate strategies and technologies create a fragmented marketer experience, which ultimately can and does get passed on to customers. Bummer! Marketing Efficiency
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] 9 Reasons Your Emails Get Rejected
    The person you’re currently sharing your message with might just be the perfect customer for your brand. The subject line “Warning” or “Re:” might earn you opens, but it won’t earn you customers. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship. Again.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] Content Marketing Evolution at Content Marketing World
    How do I convert our standard content model into one that tells a story that our customers want to hear? 'This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. How do I get the budget I need to create content? Retweets and likes?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] 3 Lessons for marketers from the Ray Rice affair
    The reason that the NFL is being excoriated everywhere is because their customers are everyone. If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. Think about this.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] In Content Marketing, every word matters. Thus Buyer Personas matter!
    Buyer personas are developed by talking to the right customers, asking the right questions and documenting the facts learned the right way. Do you know the right customers to talk to, the right questions to ask and the right way to document the facts learned to drive the right words in Content Marketing? Surveys are not buyer personas.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] Your sales lead just got promoted. What should you do?
    CRM Intelligence customer intelligence Customer Success outbound prospecting prospect outreach Prospecting Relationship Management Sales 2.0 Sales Intelligence Sales Strategy Social Selling Tips and Tricks B2B b2b sales CRM customer 2.0 'Anytime a sales lead has an interesting moment, it’s an […]. Enterprise 2.0
  • ENGAGE  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] Why Context is Bigger Than Content
    But the Flo campaign is just one of many ways the company engages customers. The decision drew rave reviews from the industry and customers. . 'At the fourth annual Content Marketing World (CM World) in Cleveland Sept. 9-10, conference founder (and content marketing coiner) Joe Pulizzi recalled the first event, back in 2011.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer] The 3 & 5 of Winning Drip Marketing Campaigns
    Be customer-centric. Particularly when automated, drip marketing is an effective strategy for keeping the memory alive … that is, establishing and maintaining customer relationships, and getting prospects to the finish line. 'How many times does a prospect need to see your message before taking action? Similarly, there’s the Law of 29.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    Her methodology was broken into 5 stages: Know your audience - sounds obvious but this can be achieved by asking customers about their lives, pain points and issues- not all specfically related to your product or solution. Find a hero to represent your brand - someone with whom you and your customers can personally connect.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] How to Increase Email Response Rates
    Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Measure the Basics.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Brian will also talk a little bit about the new edition of the book, Inbound Marketing: Attract, Engage, and Delight Customers Online, which includes all these updates. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 8 Tips to Cultivating a Successful API Program
    No group should get preferential treatment, and you should use what your customers will use. Your API is your contract with the customer. It’s imperative to listen to customer requests and feedback and allow that to drive development. For external developers, trust is key. This helps inspire quality in the APIs you build.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 5 Tips in Building a Great Website in BtoB Marketing
    We did tons of work on Find New Customers last week, so I’d love to hear what you think of it. Feature happy employees and customers. If you have happy employees and customers, then share them with the world. Customers and employees are your finest salespeople anyway. This is a big mistake. Have one main offering.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] How to Avoid Customer Service Disasters
    'We have all had those truly horrific customer service experiences where we’ve called to ask a simple question or get a minor problem fixed and have hung up the phone baffled, angry, and with a negative view of the company we just interacted with. The post How to Avoid Customer Service Disasters appeared first on Ifbyphone.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Digital Marketing Directions: Key Trends Driving Your Marketing Next Year
    Are you struggling to stay on top of changing customer needs? In this 30-minute webinar, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business. Tim will uncover: How customer behaviors have changed and what that means for your business.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] How Should I Segment My Database?
    More sophisticated marketing automation solutions can also segment your audience by behaviors – not just who your customers are, but what they do. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. How will you segment your database, and which capabilities will you need?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] A world-class network from Marketing Made Simple TV and the BMA
    He said they are working on new paperwork and need two weeks, but start forming a Board of Directors right away headed by me, Jeff Ogden of Find New Customers. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Let me share an example.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 65 Experts Chime In On How To Stay Motivated To Write
    Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because Because that’s what a good content marketer does right? So buy it.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Keep your customers/prospects coming back  - When you publish new content on a regular basis, customers and prospects keep coming back. Blogs are a lot of work, but if done properly, can set yourself apart in your market and ultimately get you new customers. It seems that most companies now are at least considering doing a blog.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Keep your customers/prospects coming back  - When you publish new content on a regular basis, customers and prospects keep coming back. Blogs are a lot of work, but if done properly, can set yourself apart in your market and ultimately get you new customers. It seems that most companies now are at least considering doing a blog.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    We built into the platform everything you needed to attract, convert, close, and delight customers -- in one integrated place. Along the way, we''ve had more ideas on how to improve the platform to help our customers get more growth. Growth Through Raving, Virally Happy Customers. There were many. They were your ideas. or seven.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    They need to understand targetting and how customers convert and have a much more involved role in the purchase process. They should be the only person within the company with a holistic view on where a customer is - and be responsible for keeping everyone aware of that (clearly - without too much detail).
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 3 Tips to Reduce the Workload on Social Media
    Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She writes to share her thoughts and insights on the social media industry and helps readers to implement social media in other disciplines such as customer service, CRM and customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Does Content Marketing Really Have a Confidence Problem?
    However, content may also be improving customer service, brand perception and understanding of your offerings. However, content may also be improving customer service, brand perception and understanding of your offerings. What’s going on here? Low confidence in success. High commitment to spending more. But are they really?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Here’s a typical scene: You’re tasked with creating a content marketing strategy that includes defined pipelines of regularly generated, customer-centric content. With the right foresight and incentives, insourcing can provide a sustainable pipeline of content that offers value to prospective customers and to revenue streams. Cheap.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Marketing fights Sales – and everyone wins!
    In fact, it could put their customers’ business at risk. Competitors however, saw things differently, and were pushing the new product type to their customers. And market shares were at stake unless customers could be convinced it was too early to move. 'What’s the purpose of B2B marketing? But in a positive way, you might say.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] 5 Myths about Copywriting You Believe
    Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business. Talk about how your business benefits its customers and what your readers get out of the product. 'Someone, somewhere, once said something that was untrue. Copywriting.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] HubSpot Jumps into the CRM Marketplace
    But that’s a different market, and one which HubSpot managers make clear they don’t want to target (although I’m sure HubSpot has many such businesses in its current customer base). HubSpot said it already has 100,000 Signals users, who greatly outnumber the 11,500 customers of its flagship marketing system.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] How CMOs Can Make Big Data Relevant to the Sales Team
    You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. Begin With a Pilot.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Top SEO Factors for Drupal in 2014
    Custom Breadcrumbs - If they’re available, Google search results will list breadcrumbs instead of the URL. 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In it, they analyzed 10,000 search results and created correlations between characteristics of websites and their rankings. Sites that ranks low, do y. Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] HubSpot Reveals New Tools to Accelerate Sales
    'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. big time-saver.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Want to grow your sales? Stop selling!
    In fact, when I was working part time at Best Buy, I would tell customers “I’m not a salesperson, but plenty of people buy from me.” ”  Customers loved it. 'This is one of the most common advice I give to businesses. To sell more – stop selling. Start helping and stop selling and watch sales grow.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Data, Information, and Knowledge
    customer 2.0 'Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 Enterprise 2.0 Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    These leads often convert into customers. To help increase the chance of converting this lead or prospect into a customer as quickly as possible, you can make it easy for the user to reach out to your business by including a call tracking phone number in your ad and/or landing page. How is this any different from Google? Paid Search
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Marketing without buyer personas is like taking a roadtrip without a map
    It’s not enough to talk to customers. Fortunately for you, Jeff Ogden of Find New Customers has completed the Buyer Persona Institute Master Class. 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Marketing Your Multi-Product (or Multi-Division) Brand
    The problem is that while you clearly see how these products are connected, your customers don’t. Customers purchase brands that fit their lifestyles and their choices, which is my third tip for managing multiple product lines is to use buyer personas. So how can you help your buyers see your company as a single, unified brand?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] What Are You Doing to Drive Opted-in Emails?
    Beyond being potential customers, these contacts can be your best friend by sharing it with their peer group. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. It’s not only what you have to say, but how you say it.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 5 Ways You Can Add Social Proof to Your Landing Pages
    When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. 1) Customer Testimonials. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. 2) Case Studies.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s time to throw out the rulebook, innovate like never before and take customer experience to a whole new level. If we did, we would have real, meaningful conversations with our prospects and customers. It’s all about focusing on relationships of trust that your customers will value. Dalai Lama XIV. Pablo Picasso. Turn Around.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 10 Free Blog Post Ideas
    With the trend toward cutting out blog comment sections, does anybody still believe that it is an HONOR to be hearing from your fans and customers? 10) The future of customer connections Big Data. What does this mean for customer connections? 'I have this creative system to develop blog post ideas. Up for it? deep question.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] 10 Things B2Bs Should be Doing on Twitter
    My customers don’t use Twitter.” Mention your customers. If one of your partners or customers has a paper published or speaks at an event, give them a shout out if it’s something that relates to your business. If you start doing a customer-of-the-week recognition tweet, you have to commit to doing it every week. Excuses.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For example.
  • FATHOM  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] Laws of Marketing Power: Create Compelling Spectacles
    Considered together, they represent the primary need for visibility and engagement with customers. '“People love what is grand, spectacular and larger than life.”. Robert Greene,  The 48 Laws of Power. With buyer attention being such a prized object for marketers, these two laws combined may be the most important for marketing power.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] Creating Visual Content With Canva
    You can use custom dimensions to get the right fit. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. This is where a tool like Canva is extremely useful. Starting Your Design.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] Why Content is the New Sales Call
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. • 10.4 The ZMOT isn’t a new discussion point.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 3 Ways Marketing Automation Is Good for Your Business
    Marketing automation is one way to bring in new customers (and reengage old customers) without devoting too much time to those activities. Studies continually show that we live in the Era of the Customer. We have options when it comes to keeping in touch with customers, and automation helps you use all of them.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] 4 Cool Employee Contests to Help Boost Sales
    Customer revival Every sales crew has a list of inactive clients. Well, this contest is designed to turn that list of inactive customers into active ones yet again, Pascucci says. 'Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] Is Content Marketing A Sustainable Marketing Strategy?
    However, you could say that about any era, and any innovation and yet somehow, every year we see new companies emerge, new innovations and new growth-hacking improvements to the way we reach our new customers. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?”
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Customer] How to Win at B2B Video Marketing
    According to these marketers, the best way to get measurable results from video is to align your video content strategy with every stage of your sales funnel – the journey from initial awareness to long-term customer. Content Types : Customer testimonials, case studies, how to get started videos, interviews with industry influencers.
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