• AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] The Rise of the Customer Marketer
    Explore the changes taking place in customer marketing from the perspective of customer marketers themselves
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Customer] B2B Content Marketing Trends for 2017
    It’s likely their entire organization isn’t fully committed to developing and using content in marketing, selling, educating and engaging with prospects and customers. The organization sees content marketing as a strategic way to communicate and engage with key contacts whether they be prospects, customers, influencers, media etc.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Customer] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Cookies are used in account-based marketing to reach individual customers who have accessed a business website through their browser. This is worldwide access to your customer base in other countries that may buy your products. The right system can help your sales team build a successful customer base. Using cookies.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Customer] How to (Finally) Simplify Your B2B Marketing Technology Stack
    Customization and Integration. To prevent having to constantly jump platforms or resort to a daisy chain of intermediate tools, opt for marketing tech that allows you room to customize to your personal needs and integrate easily with your other essential tools. The VP of marketing at a B2B technology enterprise sits in her office.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Customer] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    As Adweek reports: “… AOL hopes to create custom and native ads that encourage consumers to not use an ad blocker. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. This week’s show.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Customer] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Customer] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    By merging revenue performance SEO keyword data you can now measure the value of keywords you rank for, and get a better understanding of the content your customers are looking for and prioritize new target keywords. Keyword performance is difficult to predict. Start with the end goal of revenue front and center. The chart below illustrates.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2017
    [Customer] 7 Things Your Email Deliverability Consultant Wish You Knew
    Sit in your customer's chair. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 13, 2017
    [Customer] Is B2B Marketing Based on Fact or Fiction?
    Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction. appeared first on MLT Creative.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 13, 2017
    [Customer] Sneak Peak: The New VerticalResponse Email Editor!
    With this update, customizing the look and feel of your campaigns is a breeze! Here at VerticalResponse, we’re committed to helping you create and send professional-looking email campaigns that reflect your business perfectly. To make that process faster and more intuitive than ever, we’ve launched a new, easy-to-use email editor. What’s new?
  • BIZNOLOGY  |  FRIDAY, JANUARY 13, 2017
    [Customer] How brands use promotional clothing [infographic]
    Having your staff dress in branded clothing also helps with branding in addition to being a benefit for customer service and in-store security. In the case of branded clothing, the branding effect of using it for staff uniforms is greater and using other types of branded gifts are more useful, and therefore kept longer by customers.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Customer] How to Create Powerful Customer Testimonials Using Video
    Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. You’re busy.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Customer] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. As it happens, REI is the number-one brand for making customers feel respected, according to research reported in the Harvard Business Review. Real talk: I love REI.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Customer] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    In other words, we can cut right to the heart of our prospects and customers’ needs, and reach out to them in the ways that are most appropriate based on their actions and behaviors. 2. With a growing audience comes unique buyer’s journeys—with people at all stages of the customer lifecycle. Now that’s truly priceless.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Customer] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    The objective is to design a marketing campaign that closely matches the expectations of customers in the targeted segment. Personalization should be a two-way relationship between a business and its customers and prospects. Customer engagement analytics and predictive models are also critical. Real personalization goes deeper.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Customer] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Good question. Another idea? One example? Recipes. Interviews.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Customer] 8 Ways to Maximize the Value of Online and In-Person Events
    47% say these events provide valuable opportunities to engage with multiple customers and prospects. Whether you’re planning a conference, trade show, webinar, or group chat, an event can be an excellent way to reach your customers and prospects in meaningful ways. Customer Marketing Events events marketing events
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Customer] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. At its core, there are a handful of goals that your firm’s content should achieve. These include: Providing relevant and educational information that’s of interest to your target audiences.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer] Brand Personality: An Approach for Professional Services
    Custom photography — Today, stock photography is inexpensive and easy to find. Instead of relying on stock, consider investing in lively custom photography of your team. Custom photography showcases the human side of this firm, making their professionals more relatable, friendly and appealing. 3. They crave creative thinking.
  • HG DATA  |  THURSDAY, JANUARY 12, 2017
    [Customer] HG Data Featured in The Top Entrepreneurs Podcast
    He chooses companies who are either number one or two in their industry based on revenue or customer base. Every day, the host of The Top  podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. What’s your favorite business book?
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Customer] How to Create a Content Promotion Plan in 3 Steps
    If you can’t survey your audience, then interview 10 buyers that you believe represent your ideal customers. If you can’t interview your customers, then research those 10 buyers online. That said, sometimes it seems like your customers are everywhere … and you’ve only got so much time and money to spend promoting your content.
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 12, 2017
    [Customer] The Perfect Customer Marketer Job Description
    Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Customer] How to Plan Marketing Content Around Event Promotion
    Results: An interactive assessment like this one from Oracle demonstrates how event attendees can be informed of upcoming highlights and get customized session recommendations based on the user’s input. This helps keep potential leads moving down their conversion funnel and may eventually turn these event contacts into long-term customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 12, 2017
    [Customer] A Look Back at Modern Marketing in 2016
    More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Customer obsession and experience is the main focus. Modern Marketing has come a long way in 2016. Data is part of nearly every marketing conversation. Asking “Why?”
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Customer] 9 Handy Business Calculators That’ll Make Your Life Easier
    After inputting average monthly visits, leads, and sales price per customer, this calculator outputs an estimated dollar amount increase after using HubSpot for one year. Customer Acquisition Cost (CAC) is a well-known and critical metric to study in business. Did they give you that extra $10K for paid campaigns last month?
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. Staffing customers have choices. Just one negative interaction with your firm can cause a loyal customer to run to a competitor. Six times!
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Customer] Marketing Automation for Associations
    Automated workflows let you customize nurturing on a more granular basis. The workflows can send customized, relevant email for every lead or member that meets predefined criteria. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. It's more complicated than that.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Customer] How to Protect Your Business from Cyberattacks
    The same survey found that the average indirect cost is $8,000, along with an average customer loss of 31 percent. This will help prevent them from stealing your digital assets, accessing your customer data, or damaging your IT systems. Encrypt all your customer data. Notify your customers. Guest post by Caroline Black.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer] 7 Things That Illustrate What Marketers Think About the Future of Technology
    It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] Creating a 2017 Marketing Roadmap for Success
    The fact is, sometimes you are too closely involved with your brand to see it how your customers do, notice the emerging challenges you may soon face and detect where you can improve. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] 2017 - “The Year of Value”
    The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] How Content & SEO Marketers Can Help Each Other Be Successful
    We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. Next up? The dynamic between content marketing and SEO is interesting.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. With a direct relationship with an audience, owned content and customer experience can shine.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Do they have customer feedback? Once you’ve established that the agency is compatible with your brand and has the track record and customer satisfaction you’re looking for, you’re on your way to building one of the most important relationships your business can have. There are many reasons to consider hiring a digital marketing agency.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] 2017: The Year Attribution and Metrics Become Symbiotic
    We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure to demonstrate […]. The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. Plus, when capturing new customers through word-of-mouth marketing, brands retain a higher percentage of those customers. It connects with customers who are difficult to reach.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 11, 2017
    [Customer] 5 Tips to Start a Conversation with Your Audience
    Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From Augmented and Virtual Reality Apps gaining ground too.
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Customer] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. Both approaches help you tap directly into what customers really want, and match it with upcoming trends. It’s the perfect storm of value, right?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Customer] The Content Marketer’s Guide to Lead Generation
    Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Customer] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    You paid a nice low CPL and in return received a list of leads that included every person who requested your content in your set geographic region, whether they fit your accepted target customer persona or not…to be clear that included: students, interns, contractors, retirees — all of the above were acceptable leads by SlideShare standards.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Customer] Digital Asset Management in the Martech Cocktail
    reference architecture built on foundations of customer- and product-centric data models can surface key gaps in systems and standards, and distinguish business services from business platforms. Though DAM historically was implemented in a silo, used and maintained by only a few marketers or archivists, that’s changed. Key Benefits.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Customer] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. Solutions Consultants: Build and send custom product demos using screen recordings or on-demand product videos. ViewedIt re-humanizes this type of business communication.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2017
    [Customer] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Customer] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    We’ve seen that when people customize video messages, conversion rates increase by 450 percent, open-response rates improve by 800 percent and viewers engage 80-percent longer.  . For your new customers, you can bring them on board with custom-created welcome messages and how-to-get-started videos. Click. Trash. Click. Trash.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Customer] 4 Education Marketing Trends to Keep an Eye on in 2017
    Prospective students created customized photos of themselves. For years, e-commerce and social media sites have been customizing our web experiences. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. People watch more content online.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Customer] 9 Essential Tips for Researching Your Next Content Campaign
    Consider interviewing some of your customers to find out more about who they are, why they bought your solution, and how they use it. If that’s not feasible, send customer surveys to people who have bought your products. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Marketo.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Customer] Act-On: The Ideal Mid-Market Solution
    Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”. Other Act-On customers had similar results. And which solution is the best of the best? 97% for quality of support.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Customer] The 15 Best Special-Purpose SEO Tools
    Sample review:  “Designed to install in Chrome or Firefox, the Toolbar allows you to see important SEO metrics as you bounce from site to site, as well as allowing you to create custom searches, research keyword ranking difficulty, validate authorship and markup, and view social metrics.” — Express Writers. Google Review Count:  600.
  • BRAINSHARK  |  TUESDAY, JANUARY 10, 2017
    [Customer] The Key to Memorable Conversations with Prospects and Customers [Insights from Dr. Carmen Simon]
    Repetition is critical to ensuring your message sticks
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Customer] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    artificial intelligence customer data dystopia future of society virtual realityIf it weren’t the print edition, I would have sworn today’s New York Times business section had been personalized for me: there were articles on self-driving cars , virtual reality , and how “ Data Could Be the Next Tech Hot Button ”. Personal reality.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Customer] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    That’s why we call them clients rather than customers. Bringing in new clients is essential to the health of every professional services firm. And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. This article will focus on how to develop a strategy for your firm. Word About Terms.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Customer] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. Original article published on Mobile Marketing Watch. . It’s always a work in progress.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Customer] How Data Will Change Marketing in 2017
    Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. Prior to the availability of all that data, it was impossible to personalize anything for a large customer pool. Enhanced Content Relevance.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Customer] 6 Awesome Sales Call Conversation Starters
    If you focus on what their problems are rather than just selling your solution and trying to make it ‘fit’, you’ll create happy customers instead of raising your company’s churn rates after selling products to companies who didn’t actually need them. 5. We do this because we know the struggle is real. What does that lead to? Don’t sell.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Customer] 4 Effective Methods to Increase Your Survey Response Rates
    But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. The Main Message: Make Them Feel Special. Eye on the Prize: Provide Incentives.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Customer] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    The Google Calendar app (free on iOS and Android ) has a “ Goals ” feature, which you can customize according to what you want to accomplish, and how frequently you can do it -- you can start with something as small as once a month, or as often as six times each week. Ah, late December -- I remember it well. It wasn’t always like that.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Customer] This is the week that was in B2B: from broken funnels to abject failure
    Instead, he argues that it’s all about playing a different game now – whether that’s innovating in how you create and package your products to delivering a differentiated customer experience. Here's the lowdown on the week in B2B marketing: 'Waste of time, energy and budget' of the week. Whether you agree or disagree, read his argument here.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Customer] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Marketing Automation is All About Attracting, Converting,  and  Keeping Customers. Share Success Stories from Existing Customers. Everybody likes that. Guide.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Customer] Live Video Marketing: Yes, There’s a Right Way To Do It
    Instead of being handed a tip sheet of what to do to improve your results, marketers would be better served by a guide to the decision-making process when building a live strategy—a road map for building their own customized campaigns. Everyone’s talking about live video, and many brands are trying to get in on the action.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Customer] How I Fell in Love With Content Marketing Software
    Using Contently Live , our custom CMS offering, stories transfer to WordPress so we don’t have to waste time copying and pasting. I’m about to confess something that’ll probably come back to bite me in the butt during my next job interview: I’m a disorganized person. I’ve heard this since kindergarten. thrived.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2017
    [Customer] 5 Ways to Turn Your Social Media Followers Into Paying Customers
    You can build a substantial social media following with all kinds of social sharing but if you’re not converting those likes and tweets into sales, then it’s all for naught. Unfortunately, many digital marketing teams have a hard time with this portion of online lead generation. Big Data Marketing
  • OPENTOPIC  |  FRIDAY, JANUARY 6, 2017
    [Customer] How to use your buyer personas to build your 2017 search marketing budget
    According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. If you have a love/hate relationship with buyer personas, you’re not alone. Brands & Marketers
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Customer] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    DiscoverOrg has already achieved a 49% compound annual growth rate over the past 5 years, and with an ever-growing customer and revenue base, the law of large numbers makes it that much harder to actually accelerate growth. New & Expanded Products for Our Customer’s Success. Focus on Customer Experience. Really? Period.”!
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Customer] 10 New Year’s Resolutions to Improve Customer Experience
    That’s how many companies feel about their customer data. Customer data practices are a lot like having strong health habits. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. 10 Ways to Improve Customer Data. 1. It’s that time of year again!
  • AKOONU  |  FRIDAY, JANUARY 6, 2017
    [Customer] Avoiding Sales and Marketing Speak
    We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you don’t understand exactly what this means to your specific buyers.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Customer] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Our design team created custom images for this particular piece of content. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Please.”. Get on with it.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Customer] 5 tips to help you make business decisions that get results
    Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. Small business owners tend to do it all and wear all of the business hats when running their business. Know everything about your business. Learn from your mistakes. Become results-driven.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Customer] The Anatomy of Shareable Facebook Video
    You could create customized content for Facebook (and even compare its cost and success against your YouTube page), but this presents additional time and cost that your team might not be in a space to commit. Imagine you’re a mid-level marketer who has a good thing going. Maybe it’s time to try out some Facebook video.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Customer] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    The best marketers combine creativity, psychological acumen, and solid measurements and analyses to gauge the wants and needs of potential and existing customers. The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company. Competing Against Luck: The Story of Innovation and Customer Choice. Duncan.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2017
    [Customer] The Customer Experience Story: Seamless and Not So Seamless
    There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. Ella is a fan of Barista King, whereas Joseph is a customer of CFC. Customer ExperienceMain Takeaways.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 5, 2017
    [Customer] Optimove Optibot Automates Campaign Optimization
    For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention. It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. customer success management JOE journey orchestration marketing automation retention
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Customer] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    lead could also belong to an account that is already a customer! When marketers can achieve this they can see the complete story of how a person became a lead, converted into an account/opportunity and then a customer. And it’s always helpful to understand how technology makes it possible to do account-based marketing. direct mail).
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 5, 2017
    [Customer] 5 Ways To Entice Customers To Be In Your Video Marketing Campaigns
    All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. B2B marketers can be pretty vain. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly.
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Customer] What We Read in 2016
    Instead, Trader Joe’s relies almost exclusively on word-of-mouth and its unique store structure to bring new customers in and keep the old ones loyal. Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times. Selected by Joe Lazauskas, editor-in-chief.
  • LEAD LIAISON  |  THURSDAY, JANUARY 5, 2017
    [Customer] Breaking the Lead Gen Stereotypes
    Here are 5 steps to effectively use your professional network to become an extension of your sales force by generating high quality leads and business referrals: #1 – Define your Ideal Customer. Founder and CEO of Gopher Leads Inc, a technology startup that accelerates sales revenue by engaging the customer-facing frontline.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Customer] 6 B2B Online Marketing Predictions for 2017
    This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario. 360-Degree Photo and Video. 360-degree media is also great for showcasing your company’s culture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Customer] 6 B2B Online Marketing Predictions for 2017
    This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario. 360-Degree Photo and Video. 360-degree media is also great for showcasing your company’s culture.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Customer] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Tracking the Right Data A marketing-qualified lead is defined as a prospect that marketing thinks is likely to become a customer. Time to Review Your Results You need to work backwards from closed sales and determine how your marketing attributes actually aligned with those prospects who became customers. What Needs to Be Updated?
  • INFER  |  THURSDAY, JANUARY 5, 2017
    [Customer] Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)
    To our employees, customers and partners — thank you for making the Infer community a vibrant, educational and exceptional group to be a part of. As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year. We look forward to exciting new things to come in 2017! Download.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Customer] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. The thought provoking discussion follows.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Customer] Amazing Account Based Marketing Tactics for Your Entire Funnel
    “But those quality leads are going to go through that model and become customers, hopefully become advocates, and buy more. It’s an entire customer lifecycle model that we are using in our efforts.”. For Top 20 accounts, they’re going to see Marketo.com customized with our personalization technology. Literally.
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2017
    [Customer] New Year’s resolutions for digital marketers
    Whether it’s messaging, channels, calls-to-action or a whole host of other components in the customer journey, testing rocks. It’s simply the right thing to do, both for your customers and for your business. Customer experience matters, even when you can’t measure it directly. Instead, pay attention to your customer.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Customer] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Customer] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. For best results, customize and personalize email subject lines and experiment with emojis. Certainly email is not dead , but it is getting harder to do well. Seriously, stop.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Customer] 7 Resolutions Your School's Marketing Department Should Make
    When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. 2) Better communication with Enrollment/Admissions. Your prospects want to know you see them. Personalized emails provide 6x the transaction rates as generic email. It is.
  • ACT-ON  |  THURSDAY, JANUARY 5, 2017
    [Customer] Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)
    Galois (pronounced gal-wa) is a research and development computer science company serving customers, many in the Department of Defense, around the verification of software and “where failure can’t be resolved by a reboot.” Customer Experience. Heck, we at Act-On recently wrote about the possibilities, here and here.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Customer] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story. Legal Matters and Customer Approval. Title.
  • KAPOST  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] How to Write Content for the C-Suite
    Craft razor-sharp customer personas. That’s why it’s important to create airtight customer personas that account for what’s happening in your target audience’s organizations. When planning your customer personas, aim to uncover knowledge gaps. Don’t let these questions intimidate you.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] How to Avoid Working in Silos that are Bad for Your Content Strategy
    It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. The Customer Success Team. likely work in isolation.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] 3 Sales and Marketing Strategy Ideas for 2017
    But as we enter an unpredictable and perhaps historic period of change, understanding the market’s effects on your customers is more important than ever. As we approach the new year, the only thing we can be certain of is uncertainty itself. The true course of events is likely to land somewhere in between. They get complacent. It’s free!
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. But even with all these powerful ways to engage with customers, businesses often don’t track the full conversion, particularly with phone calls. Don’t Assume! Wrong. Are You Doing it Right?
  • BIZIBLE  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] How Attribution Enables True Meritocracy in the Workplace
    Marketing attribution connects marketing efforts (ads, emails, blog posts, ebooks, conferences, etc.) to prospect, customer, and revenue data that is held in the CRM. The closer the attribution model can mirror the customer journey, the more confident organizations can be in measuring their marketing’s performance with revenue.
  • INFLUITIVE B2B  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] 19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017
    These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] Drupal is Better for SEO than Adobe Experience Manager
    It does not support custom tag pages and the site admin must “Select the page to be referenced” by each tag - a time-consuming process that is not updated dynamically. Introduction. There are many choices out there for Web Content Management Systems (WCMS). That, in and of itself, is a drawback to the system. Community Responsiveness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
    The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Marketers need a deep understanding of their customers and the right tools to engage seamlessly with relevance and speed. Elevated Expectations.
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