• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Customer] MarTech Momentum Continues into 2015
    Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Customer] The Awesome Power of Yes in Business and Life
    Jeff Ogden , President of Find New Customers , the most Likeable company in B2B marketing today, went to breakfast with David Sable , Global CEO of Y&R in New York City after Jeff did an video interview of David at a Y&R event, which was a lot of fun. Filed under: David Sable , Find New Customers , Marketing Made Simple TV , Y&R.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Customer] The Best Marketing Conferences Of 2015
    The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? have done this list for the past few years. buying it!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Customer] Why Content is Social Media Dietary Fibre
    Sustainable social engagement has a number of elements, including real-time conversations with your customers and prospects, regular participation in specialized corners such as LinkedIn groups or Google+ and adding meaningful, useful content to the whole thing. 'I like to start my Monday mornings with a visit to LinkedIn. It’s New(ish).
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Customer] 5 Facts Every Business Needs to Know about the Mobile Revolution
    Here are five facts that show how significant the ongoing consumer shift to mobile is, why it is important for retailers to adapt quickly by providing a mobile-friendly customer experience, and how implementing RWD is a solution makes that achievable. 'Guess what? The world is in the middle of a mobile revolution. Omnichannel is on the Rise.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Customer] Call-to-Action: Defined in a Single GIF
    You know you need ''em on your website if you want to attract more visitors, generate more leads, and convert more customers. 'Calls-to-action. You know that they''re a crucial component of inbound marketing. And that''s about all you know. Don''t worry, though! Calls-to-action are actually a pretty simple marketing concept.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Customer] National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28
    We continue to see organizations affected negatively by breaches, leaks, and short-sighted mismanagement of their crucial asset: the customer’s personal, private data, which should be sacred. 'Privacy stewardship must be the central essence of any organization’s digital DNA.
  • HUBSPOT  |  SUNDAY, JANUARY 25, 2015
    [Customer] 13 Stereotypes of Salespeople: Debunked [SlideShare]
    For instance, if every salesperson was indeed a liar, there wouldn''t be any satisfied customers to be found. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you presented the average person with the prompt "Salespeople are." Okay, but how do you really feel?
  • CONVERSIONATION  |  SUNDAY, JANUARY 25, 2015
    [Customer] Digital transformation, the customer experience and marketing
    'Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Knowing the […
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Customer] New Marketing Automation Options for Small Business in the VEST Report
    The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. It now has about 700 customers with over 2,000 end-users. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). You get the idea.
  • INTEGRATED B2B  |  SATURDAY, JANUARY 24, 2015
    [Customer] No shortcuts in B2B marketing
    'Recently, while visiting one of our customers in the UK, I saw a fascinating sign on a building next door to the customer’s own offices. But it left me with significant discomfort at the idea of engaging with the company as a prospective customer, no matter what they might sell. No such luck. Avoid cognitive dissonance.
  • CONVERSIONATION  |  SATURDAY, JANUARY 24, 2015
    [Customer] The contact center and customer service – road to business success
    'The contact center and customer service department as key value creators in a changing economy. The role of contact centers (for service) and customer service departments is shifting towards the center of the organization and value creation.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Customer] 17 Demand Generation Stats Every CMO Needs to See
    Companies meeting or exceeding their revenue goals attract significantly more website traffic and generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Marketing Data Daily
  • CONVERSIONATION  |  FRIDAY, JANUARY 23, 2015
    [Customer] Content marketing: addressing customer pain points and questions
    'How addressing customer questions and pain points is a winning content marketing approach. One of the most direct and effective ways of using content marketing is catering to the questions, pain points and needs of (potential) customers. It’s a very obvious and well-known fact.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Customer] Interesting Infographics: What Content Has the Most Clout?
    35% – customer magazines or publications. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Customer] Mobile will disrupt your industry: 3 ways to protect your business
    Providing customers a modern, mobile-friendly site will ensure you won’t fall out of Google’s results even if they make a massive move there—to say nothing of helping your customers accomplish their goals on mobile. Second, start building out or beefing up your customer database. That means some 4 to 4.5 Cool, right?
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Customer] Feature Friday: Choosing Your Broadcast Type
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. Calling out to thousands of customers would take too long!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Customer] 5 Tips for Developing Strong Buyer Personas
    Start with ideal customer profiles. Who’s the best customer for you? Talk to people who deal with customers, like support and sales. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. To create great lead generation campaigns , you start with buyer personas.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Customer] The 11 Key Elements of Amazing Copywriting
    Corey Eridon at  HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.” 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Empathizes. Uses Cliffhangers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Customer] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If each marketing function is a standalone profit/loss column - instead of what these functions jointly bring to your customers - look at how you could configure it to demonstrate what your people add when working together as a team. Organise projects by customer journey, not skill sets. The customer journey is one such principle.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Customer] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Customer] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    'Find New Customers , the most likeable company in marketing,  is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors. Jeff Ogden of Find New Customers is also a member of the St. Filed under: Find New Customers , Likeable Local. Sign up here right now: [link].
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Customer] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. year-over-year. Tweet this stat! Source ). Tweet this stat! Source ). Tweet this stat!
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Customer] Is Email Marketing Really Dead?
    How many times have you tried to reach a customer service representative and had your finger ready on the number zero to reach an operator? 'I often get asked whether or not I believe email marketing is really dead. My first thought (accompanied by an exaggerated eye roll) is: unfortunately , no. Humans Want to Talk to Humans. Case in point?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Customer] The State of Marketing Technology in Asia
    David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Customer] 8 Ads With Subliminal Messages You've Probably Missed
    But of course, even the best ad will eventually fall out of style — if you’re looking to make a lasting impression on your prospects and customers (and make the most of your marketing spend) be subtle and clever with all your content. 'Advertising is supposed to be impactful and clever without overpowering. In short, be subtle. 4) Amazon.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Customer] Spreading the Word
    Do this by developing key buyer insights by interviewing prospects and customers to learn what they struggle with, their challenges, and how and where they seek information. 'Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Avoid buzz words and write simply.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Customer] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    One of the things that customers across industries are most frustrated with , studies show, is the inability to speak with a live service representative when they have issues that need to be addressed. The commercials feature a customer calling with a question, being answered by themselves on the other end. Even at 3am. Call Routing
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Customer] Your Guide to Email Design
    That’s probably why 74% of VerticalResponse customers send newsletters. New contacts may need a little encouragement to go from interested bystander to paying customer or contributing donor. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Fonts.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Customer] How Brands Use Social Media to Enhance the Customer Experience
    Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Customer] Traditional vs. Digital: The Super Bowl Ad Grey Space
    We’re moving into an era where customers expect to receive personalized ads based on products that they want (or should want). 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? The dividing line has been drawn—where do you stand? No one picked a firm stance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Customer] What’s Your Content Cadence?
    ” Storytelling : Connecting this piece of content, and others, with your customers I think these elements are extremely important to consider in content marketing because they put the consumer in the driver’s seat. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Customer] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Over the next couple years, we actually tried integrating several… I’ll call them “lower cost” solutions for creating custom email platforms, forms, CRMs. Customer support is really the “day-to-day” connection you have and that perspective can really be overlooked when considering a solution. 'An Act-On Conversation. LEO : I agree.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    In reality, marketing, just like exceptional customer service, is a potentially appreciating economic asset upon which investment is often not immediately measurable. rules of human-computer interaction, consumer psychology, persuasive language, good storytelling, the creation of emotional connections with customers). Probably not.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Blog Design Blink Test: Simple, Easy Navigation
    Or, better yet, use a professional, custom-designed survey. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 10 Quick Competitive Advantages for Modern Marketing
    This sounds like an opportunity for a more receptive, engaged audience as data from HubSpot also notes that mobile ads perform 4 to 5 times better than online ads, but the key is to be calculated and customer-centric. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. people involved in a B2B buying decision.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Tip: Set up custom segmentation and retargeting campaigns. With retargeting (through Google, AdRoll, and other third party providers) you can create custom segments with content specific to the demographic and behavior of users in your list. Spend 20 minutes doing this every day. Challenge 3: Banner blindness. Paid Search
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    What transforms someone from a cynical prospect into a customer? 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What factors contribute to commitment?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. They have a clear and customer-centric process that uncovers pains and process. They Thanks, Marketo! Right Nows.”
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Why transparency is essential for building corporate brand trust
    Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless the details and results are transparent enough to re-build a trustful relationship. to inspire customer engagement): • Authentic – want to interact with a human, not a “brand”.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 4 Ways Your Audience Can Provide Content Ideas
    Your customers won’t finish it if it’s too long. For example, take a look at this testimonial post that customer-service app, Desk, put together. 'You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience. Ask questions.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] The Buyer's Journey or Hide and Seek?
    Gain credibility and provide proof of value via success stories and “voice of customer” videos, with concrete value. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s. When they came out for lunch or a meeting, “Bingo!” It was Showtime. Easier said than done.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? email is about 40 times better at customer acquisition than social media. Why is email so much better at customer acquisition than social media? Email Helps Nurture Leads Into Customers. Email Helps Deepen Your Relationship With Customers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Event Marketing: Time to bridge the content chasm?
    Well, when only 8% of event marketers think their company has cracked developing relationships, closing deals and acquiring customer insight at face to face events, then probably not. 'Surely there is a better way to share your marketing materials at events and exhibitions? But are these events really working? So what''s the solution? Event
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] Where Is Content Headed?
    Marketers also need to hone their storytelling craft if they want to compete in the battle for customer attention and reach their audiences. But the real trick to becoming an effective storyteller is embodied in extreme customer centricity. It goes against the basic human nature of an enterprise to put customers first.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 3 Lessons Marketers Can Learn From Social Apps
    So to our second learning: what tiny extra can you offer that customers might find disproportionately loveable? creative use of customer data.). 'Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surprisingly, there is. With clearly measurable results.). Take Tinder. Six second videos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 14 Data Visualization Tools to Tell Better Stories with Numbers
    You can drag and drop different shapes and images, and there is quite a bit of customization available. 'By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.     – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. MAPPING.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] How to Create a Logo: Designers Give a Look Inside Their Process
    For example, in the health services industry, customers are looking for a certain level of comfort and familiarity; but in the concert industry, you might want to go with something more innovative and crazy. Logos are usually the most recognizable representation of a company or organization. Read on to find out. What''s in a Logo?
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 5 SEO Writing Techniques to Consider in 2015
    Low-quality images can be a turn-off for potential customers. Engagement 'SEO writing techniques? It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Use a calendar. Planning is essential.
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Customer] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    The sales lead management teams are at their desks with easy access to your customer relationship management (CRM) system. 'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It seems like this missing link is made of gold.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Customer] 5 Key Advantages of Data-Driven Marketing
    'While you may not understand the spending habits of your spouse, you have no one to blame but yourself if you’re still trying to figure out your customers. This type of targeting is designed to meet customer needs based on what they are going to do rather than what they’ve already done. 1.Marketing Attribution. 2.Personalization.
  • CONVERSIONATION  |  TUESDAY, JANUARY 20, 2015
    [Customer] Business risks from and for the insurance industry
    'Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on.
  • KEO MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer] Mobile Makes Cross-Device Tracking Essential
    Cross-device tracking also helps you provide a seamless, unified experience to a particular customer or prospect no matter what device they may be using at a given time. You can also ask customers to create and use a login for your own site and related apps. Marketers have long known the value of recognizing contacts and users.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Customer] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on. 'We fear what we don’t know. Can we even do that? What does it involve?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. It speaks to the human elements of your brand and acknowledges your customers as humans instead of targets or impressions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Customer] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    This is a great way to reinforce your brand’s messaging to existing customers in attendance, as well as the press and media who will be reporting from the show floor. It also helps support the discussions that prospective customers are having with your sales and marketing teams by demonstrating continuity. Happy event marketing!
  • VIEWPOINT  |  TUESDAY, JANUARY 20, 2015
    [Customer] Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind
    'You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific! In due time, you figure out that three of them are real opportunities and want to take the next step in learning about your services, twelve of them are bogus opportunities, and the rest of them are … well … up in the air. Who wouldn’t?
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Customer] Essentials of Perpetual Revenue
    After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer] A Few Reasons Why Voice is Vital to Your Call Analytics
    How do you know if your customers are happy? True insight into the conversations agents are having – including the very voice of your customers – is vital to optimizing call conversions. Below are a few ways including the voice of your customers in your call analytics helps your business. Why should you care? Call Tracking
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Customer] How to Influence B2B Sales Prospects (Without Annoying Them)
    That’s why, in sales, it’s best to let your customers speak for you, through case studies, online forums, etc. customer advocate can help garner praise for your product or service, and an excellent case study can drive excitement towards its implementation. 'If you’re selling something, you need to be persuasive. But at what cost?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Customer] 12 Noteworthy Examples of B2B Companies on Instagram
    The company uses their Instagram profile as a platform for customers to share this exciting experience with the world, by encouraging followers to tag their happiest unboxing photos. Customers can go to the profile to find creative ideas that will help them get organized, less stressed, and more productive. It’s Microsoft. Intel.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Customer] How to Garner Sweet Success on Instagram
    Customers want to see that you care. Here are a few non-promotional post ideas: Post pictures of your customers and share a little something about them like this. Magnolia Bakery shared a video that shows customers how to turn cupcake wrappers into a gift-wrapping bow. Get a good picture. Instagram is all about eye candy.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Customer] How to Build Strong Brand Storytelling From the Inside Out
    But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. Customers, he taught his students, don’t want a quart-inch drill; they want a quarter-inch hole. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Customer] 6 Essential Customer Experience Questions You Must Answer
    'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Customer] Meet Your New Chief Marketing Officer, Jeff Ogden
    'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. was once interested in finding a Chief Marketing Officer job, but not any more. If it doesn’t work, why keep trying?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Customer] 5 B2B Social Media Lessons Cisco Learned in 2014
    At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Customer] 28 (of the) Best LinkedIn Marketing Guides of 2014
    In the end we see the cost/customer as effective.” 'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Customer] The state of the nation on SEO, content strategy and earned media
    They don’t ever mention the word customer, nothing about customer insight, nothing about the customer journey buying cycle and so forth. What’s the role of customer connection in this? You could really tune in and focus on individuals who were high probability customers or sales leads. Today, Lee Odden.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Customer] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Just think how persuasive those short headlines and blurbs will be when they can appear before customers and prospects in a richer, more interactive environment such as a well-designed email, an animated Vine, a social media quiz, Pinterest pins, or anything else you create. Use the Same Funnel with a New Focus. Go Beyond Conversions.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Customer] 5 Ways to Systematize your eNewsletter Production Process
    'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? sent an email complimenting my colleague, Management Consultant Terry Schmidt , on his recent eNewsletter.
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