• MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Customer] What Type of Marketing Cry-Baby are You?
    Lots of time is devoted to winning industry recognition; far less time is invested in managing the customer experience or supporting the sales force. When a client complained to me recently about the difficulty of competing against larger companies, I had a flashback to when my kids were in grade school. Wah, wah, wah…wah, wah, wah.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Customer] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. also share one key question that organizations need to ask about themselves and their customers. Robert loves the pivotal role of customer data this report describes.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” Do your prospects. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Ultimate Guide to Building a Content Marketing Team
    have given marketers numerous ways to efficiently attract and retain customers. customers. It is through content that customers are being introduced to brands. customers, attracting organic leads, building brand awareness and educating. customers. and customers who. that organizations providing custom.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    Customers Personalize Every Experience to Increase. Challenge: Multiple Channels and Systems The explosion of digital channels has created a fragmented customer experience. 21% of customers say they receive a tailored experience, and 79% are frustrated with. view of customer interactions across their brands. Increase.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Grande Guide to Social Advertising
    to meet customers, you can barely find time to breathe. advertising platform knows about a potential customer’s. Drive Customers Home (to Your Website/ Microsite/Landing Page). custom landing page designed specifically for the. Social customers. high value on customer retention. Grande Guide to. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Measuring the Effectiveness of Your Content Marketing
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Marketing Automation Simplified
    relevant, targeted, and value-based customer experience. initiatives, including customizing content and automating communications. Meaningful marketing is centered on the customer. To engage with prospects and customers in a. force automation (SFA), and customer relationship management (CRM). and customers.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Your next customer will research and evaluate your. online world has transformed into an interactive process driven by the customer, not the vendor. meaningfully understand customer. customer even talks. what are strictly customer-facing sales activities than they were just a few years ago. and serve customers.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Grande Guide to Lead Scoring
    to meet customers, you can barely find time to breathe. Fit of Customer Implicit = Level of. white papers, product information, and customer. CUSTOMER SCORING To increase customer lifetime value, you need to. determine when a prospect or existing customer has. customer relationships. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] 10 Ways to Calm the Chaos of Content Marketing
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Grande Guide to B2B Blogging
    meet customers, you can barely find time to breathe— never mind keep up with the latest marketing trends. Your customers are hungry for information. EXTEND CUSTOMER. RELATIONSHIPS You might not be able to visit customers as frequently. content in customer newsletters and sales materials. customer success stories.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Demand Gen Pro's Cookbook
    show you how some of their most customer-approved. success recipes, proven delicious to your customers, and. FILLER PINWHEELS PAGE 13 CUSTOMER LIFECYCLE. plates are filled with marketing operations, demand generation, and customer acquisition. social media, and customers of competitors. THE DEMAND GEN PRO’S. sites.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    1Frictionless B2B Creating a smoother customer journey in a world of. customers along their journey. In other words your customers want, demand and quite frankly expect a cross-channel experience where they. how the customer experience is broken and why it is broken – far too many customers are subjected to a.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Ultimate Guide: Getting started with Social Selling
    your customers. In 2014, customers exchanged $64.3 Professional 87% 70% 65% of customers had a favorable impression. problem-solving resource, a magnet for customers of customers want. They specialize in customer. information management, location intelligence, customer. their customers. brand.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    actual Oracle Eloqua customers are using to generate. eloqua.com/conversation Marketing Automation: Start the Conversation Customers who use. Failsafe Campaigns: How many times has your team fallen victim to a batch and blast nightmare, possi- bly alienating a segment of potential customers because your message wasn’t on point?
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
    Address Every Customer as an Audience of One. Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The 5 Principles of Engagement Marketing
    But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers Every company has the same mission: to maximize their value.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Seven Steps to Successful Retention Automation
    Your guide to getting maximum revenue from your customer data
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] A Better Way to Calculate Your Churn Rate
    An informative guide focusing on customer churn rate
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Top 10 Reasons to Use Video in Your Sales & Marketing Efforts
    Register for this LIVE Webinar, Tuesday, November 10, 2015 at 2pm ET / 11am PT to learn effective ways to ramp up your sales and marketing programs with video to engage your prospects and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] 31 Tactics for Building your Database
    Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Voice of the Customer: Big Data as a Strategic Advantage
    Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Customer Engagement: Moving from Buzzphrase to Business Value
    Leveraging your customer data to improve engagement and drive business results
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    What’s our sales cycle length, are we not getting the full picture of the customer journey? When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. When is the right time? It’s complicated. We don’t think so.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Why Written Plans Improve Web Site Project Success
    Do we need to generate new leads, create awareness, better support existing customers, build a user community? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] 3 Tips for Embarking on an Account-Based Selling Program
    DiscoverOrg User Tip: Create a template search for your top accounts, so you can quickly start with a full list anytime and customize filters as needed. If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. As seen in the Cloudera study, ABS works.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Maximize Profits With Sales Management Software
    To successfully boost revenue, businesses need to continually analyze sales trends and customer data. The goal of every business is to generate income, and all business decisions tend to pivot around that core aim. Big Data Marketing
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Video Marketing How-To: How Long Should Your Videos Be?
    Take as much time as you need, but keep it personal – a generic 45 minute demo video won’t carry the same value as a customized 20 minute demo that touches on the specific pain points you’re solving for that specific customer. Hello, and welcome to another episode of Video Marketing How-To! appeared first on Vidyard.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Top Ways to Attract Prospects Through Social Media
    91% of marketers are looking to personalization as a way to improve customer experience over the next year, but so far only 16% of them are able to deliver real-time, behavior-based marketing across their channels. What I usually do in these blog posts is drill down into an infographic, and explore all of the information that it shares.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Simple Tricks to Use Social Media Effectively
    add them as a connection on LinkedIn and customize your invite to ask them to follow your company social pages. When you’re new to social media, it can be scary. The truth is, social media isn’t scary. It’s a great way to build branding and make new connections. So how can you become an avid social media user? Be present. Don’t be afraid.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] 2016 Cross Channel Marketing Trends
    She believes in letting the customer create her own experience - and that marketers need to bring entertainment back into the equation. Cross-channel marketing is a major concern for every marketer in this age of increasing communication channels where brands need to communicate with their customers and prospects in a unified voice.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] The most important questions to make your marketing work
    But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. So, if we all know how we’re planning to reach customers, why is it so difficult to actually do it ? Good question. Sounds simple, right?
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    As in any industry, the better you understand your customers, the better you can anticipate and respond to their needs. Author: Koustubha Deshpande These are exciting times in the mobile app industry. Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. How do they use it?
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Click to tweet! ). 9) The top priorities for marketers in APAC are generating contacts/leads and converting them into customers. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. do marketing. The Regions of the World. North America (NORTHAM).
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] 8 Pieces of Marketing Wisdom for the Chinese New Year
    And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. Make sure you create buyer personas modeled after your ideal customers before you jump into content creation this year. Cheesy? little. Want to give it a spin? headline.".
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Customer] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    You can reach out to your known best customers, and look also to the good reviews customers post. Your customers are not hindered by the same rules you are, and can say things you can’t. In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances.
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Call Tracking in 2016: What You Need to Know
    The ability to develop a fuller picture of how customers are discovering a client’s brand, and how they communicate with the company. Look into how a more robust and automated phone interaction with customers may benefit your clients, and determine which vendors offer the needed features…it is well worth the investment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Downtime or slow load times occur on even the best maintained sites, and loyal customers are always quick to leave if the business doesn’t deliver a great experience to its customer. These costs are calculated not just based on sales lost, but on loss of customer trust and negative brand association. The Cost of Downtime.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Growth Marketers’ Top Priorities: Survey Recap
    Interestingly, the majority of respondents said they wanted to improve conversion rates (both lead-to-opportunity and visitor-to-lead rates), while cost of acquiring new customers (CAC) lagged down the list of priorities. In mid-December, we surveyed our readers about their top marketing priorities in 2016.
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Marketing attribution for events shows whether or not those efforts turned into customers. Attribution has transformed our understanding of our customers’ buying path and has given us the ability to build impactful relationships in person.”. How does attribution change how the sales team sells? We definitely have more to talk about.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    All of this information can be utilised to your advantage, as that data can help you to identify and build a group of independent endorsements for your goods or services as a result of marketing to competitors’ customers. In this way, companies and their content will be top-of-mind when a customer need arises. Data mining.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How B2B Companies Can Use Awards as a Marketing Strategy
    B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. This means that 70% of your potential customers look for third party validation that you can do what you promise you can do. These 70% are the reason why so many landing pages show customer testimonials. Ok, I get it.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] 5 Ways to Improve Your Lead Quality
    Leverage measurement tools to create better iterations and of course in drive lead quality with interested and engaged leads, prospects, opportunities, and life-long customers. What does that mean? So how do we solve this problem? 1. Understand your audience Seems intuitive, right? Well, you can just ask them! Always be testing!
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Use Predictive Lead Scoring
    The benefits of an effective ABM strategy are clear: Customers engage earlier, higher in the organization. Prospects and customers are inspired by more compelling, customized content. Target & Customize, Customize, Customize. 6 Ways to Make Your Marketing More Effective Using Predictive Scores.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Attention, hamsters! Get off the content treadwheel
    This is the opposite of customer relationship management. But what I am talking about is customers and prospects, not search engines. We are loading up our customers with crap. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Uh-oh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Putting content marketing on time out for a moment
    Marketing is the strategic act of creating demand and acquiring customers. The impact of big data on content and customer acquisition strategy. In some way, all of these topics are essential to either creating demand, acquiring/keeping customers, or both. Marketing is the strategic act of creating demand and acquiring customers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    Where are the majority of your prospects and customers opening and engaging with email? Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. The Current State of Email Engagement.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How to Use Smart Content to Take Advertisements to the Next Level
    By seeing the right messages, your audiences (and advertisers’ target customers) will see value propositions that are ideal for them. It’s the single-most direct way to reach customers 1:1. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? See a pattern?
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] Everything You Need to Know About User-Generated Content
    Customer letters to your company are another form of UGC, too. But if everything works, a forum could be a huge content asset for your company… and another channel for customer support. Creating terrific social media content prospective customers will identify with. Reviews on third-party review sites: Attract new customers.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] 5 B2B Website Design Trends for 2016
    According to HTTP Archive , the use of custom fonts rose over the past year. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Let’s take a look at the latest trends. 1. Bolder Use of Color. All hail!
  • I-SCOOP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] Customer experience: emotions, emotions and a word on the brain
    Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytellingWe live in an age of data and certainly also of ‘exact sciences’ I don’t mean the company with the […].
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] 23 Account-Based Marketing Leaders to Follow on Twitter
    Julia Stead is the Director of Demand Generation at Invoca, a call intelligence platform that provides visibility to engage mobile customers beyond the click. Which campaign performed the best for attracting the customer that I care about? And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer. https://t.co/7DLsBxzgnO.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. What?!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] Are All Email Unsubscribe Services Created Equal?
    If you treat the medium like it means nothing, your customers will return the favor with your messages. Email reputation can be ruined by continuing to mail to unengaged or disgruntled customers or prospects. There are several of these services that float around out there. What does that say about certain email programs? addresses?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Author: Patrick Groover Campaign management grows more dynamic each year as the volume and detail surrounding customer communications increases in complexity. Rethink customer interactions. How can you automate customer interactions to match the complexity of buyer interactions without overburdening your team?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Today our growth is limited by our inability to acquire skilled workers. Our shops are tackling this issue in a number of ways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] 5 Critical things you need to know about Periscope now
    Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. Use live streaming for interaction with your customers, not as a platform from which to shout your message! 2. By Kiki Schirr, {grow} Contributing Columnist. Golberg. On Periscope, Geoff has 6.3 million hearts. Even with 6.3
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Their customers were ignoring them on social media. But I did alter it with this one simple question, “Is the content you are creating and distributing for your customers any different than anything else out there?”. asked the jewelry store executive with the e-newsletter if what they sent to customers was any different. Really!
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] Graymail: Navigating Email Purgatory
    Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Maybe they bought another solution and it’s working fine. So what is graymail? You bet.
<< 1 2 3 ... 255 256 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...