• HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Customer] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Note for HubSpot customers: These two tools can give you additional context to the data in your Keywords report.). 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.”
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Customer] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    Hint: “The more customers that buy, the more accurate the predictions.”. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use Cloud applications. Brian Predictive marketing intelligence companies like Lattice Engines. Brian Kardon is the CMO of Lattice Engines. Lattice
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Customer] 8 Reasons Your B2B Website Is Ready For A Redesign!
    Is your website turning potential customers and prospects away? If you can’t do it yourself or don’t have the time, hire an expert or agency that specializes in SEO and online marketing with a proven track record and good customer testimonials. 'By Dawn Gadless  | Business Development Director. Always be learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Customer] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    But make sure to follow Ann Handley ‘s advice: “Make the customer the hero of your story”. 'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. Have fun! 1)  How do you develop ideas about the type of content you want to produce? Glitchska.
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Customer] How do you Develop and Communicate your Unique Business Benefits?
    Unfortunately most value messaging development efforts take a decidedly product-centric view of the derived benefits vs. customer perspective, and most efforts flat out miss key benefits that are important to specific stakeholders. If you answered “Yes”, you are not alone. One-size -fits-all value communications don’t cut it anymore.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Customer] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    This free Gmail app allows you to manage prospects through the entire sales cycle, as it keeps track of the status and details for each customer. Yesware - Email Tracking with Custom Templates. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Customer] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    While these tools aren’t as robust as the big guys who have PR agencies and corporations as customers, they’ll get the job done, especially if you’re a smaller business. You can customize how often you want to be alerted (as it happens, once a day or once a week), what sources (news, blogs, videos, etc.), Cost: Free.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Customer] 3 Ways to Justify Your Event Spend
    If you collect a name at the event, and that name eventually becomes a customer, your event will get a share of credit for the deal. Likewise, if someone who is already in your database attends an event, and then becomes a customer, your event will get credit for that as well. 2) Basic Event Metrics. 3) Revenue Attribution.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Customer] In the Content Marketing Kingdom, Third-Party Experts Rule
    'Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product. agree, and the post by this title at MarketingProfs.com verified their approach. ” Amen, Phil.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Customer] 23 Terrific Email Marketing Guides
    Among them: “63% of marketers found registration during purchase to be very effective…If you could start, or improve, only one element of your opt-in program this year, you should strongly consider taking a look at how you offer customers the chance to register for your list when they’re making a purchase. Howard J. 5 STARS.
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Customer] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    Just asking your customers to participate can be a big hurdle – your customers are busy people, and it’s tough to say, “Please take some time out of your hectic day to tell us nice things about our organization.” Once you’ve identified the ideal customer for a case study, do your research ahead of the interview. And that’s fine.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Customer] Why You Need to Stop Neglecting Your Old Content
    For your blog, sort your blog analytics (HubSpot customers: Use Page Performance ) by the posts that generated the most views last month, and then get rid of posts that were published that month to identify the oldies but goodies. 'Raise your hand if this sounds familiar. Crazy, right? Actually, it makes perfect sense. And, whaddya know?
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Rise of Social Leaders #SocBiz25 #SocBiz
    Customers who engage online before making a purchase are showing a clear preference for engaging with real people, digital brand ambassadors, who are willing to listen, share content, and provide assistance however they can. like to bring up the example of a famous Netflix (@ Netflix ) customer service chat that happened last year.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Having a company like Google provide this service further validates what our thousands of active customers already know: calls really are the new clicks. Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Customer] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
    If you work in your company''s customer service department, you might be a "Customer Service Representative.". 'Most people''s job titles are an accurate description of their role. For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." Earth Day? Just try.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 18, 2014
    [Customer] Sales Mgmt: don’t over complicate it….
    Scheduling multiple people from my client’s office and the customers became a challenge to arrange.  'Sales Leadership: Don’t over complicate it…. Last week I almost lost it.  As I began to peel back the layers of the issue as to why clients were not adopting the program it became evident.  When the answer was YES! The result?
  • STORIES THAT SELL  |  MONDAY, AUGUST 18, 2014
    [Customer] 6 Steps to a Strategic Shortlist of Featured Customers
    '"We have tons of happy customers. " When it comes to customer case studies – and business in general – too many happy customers is a great problem to have. After all, having satisfied customers is the first and most important ingredient for creating strong case studies. Small, midsize, large? Or both?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Customer] Florida gets its own BtoB demand generation agency – Find New Customers
    'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. If they cannot fix it themselves, they outsource it instead to companies like Find New Customers. Find New Customers recently moved from just outside New York City to sunny Florida! Why does that matter? Lead Scoring.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] Why Your Business Should Be Customer Obsessed
    But in the swell of new trends, there is one thing we must remember to not leave in our dust: our customers’ success. Yes, a huge part of marketing is the acquisition of new customers. But this should never be at the expense of the customers you already have. Turn Your Customers Into Advocates. Get Customer Obsessed.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Customer] The Essential 8: Marketing Reports You Need
    This also tells you which content is driving prospects to become customers, which will help you plan your next round of content assets. Today, it’s expected that marketing will “touch” a prospect  multiple  times before he or she becomes a customer. How much profit was made last quarter vs. last year? New names.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Customer] The 4 Basic Elements of Inbound Marketing
    When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic. Goal 3: Turn Leads into Customers Associated Services: Email Marketing, Sales Consulting. 'We’re going back to basics! Search Engine Optimization, Social Media Sharing.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Customer] Full-Service Technology Vendors: Marketing Automation Support and More
    There’s no end to the variety of services these types of vendors can represent, including: Customer acquisition and customer relationship management (CRM). The better vendors also offer customization capabilities, so you can work with them to build solutions that don’t come standard. Web design and development. Email marketing.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Customer] 7 Lies About Freelance Writers You Believe
    Freelance writing is an exhausting labor of love, as is any business where you are your own marketing and advertising agency, IT department, PR & HR departments, sales and customer service teams, and accounting department. 'Image source. You’re not alone. 1 – Freelance writers must have deep tech/industry experience. We wish. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Customer] Why Servant Marketing Matters
    In our rush to obtain leads, drive opportunities and close sales to move the sales needle, it’s too easy to forget that we need to address the needs, wants, hopes and aspirations of our customers. The problem with today’s customers. Customers aren’t saying, “We need solutions.” Provide your customers what they want.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Customer] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    Sales and marketing teams have historically butted heads when it comes to lead quality and converting leads into customers. 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Tweet. Tweet.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Customer] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Customer] Find New Customers now in Florida
    'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Major announcement coming on Monday right here on this popular blog. Love comments here.
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Customer] Why Bending the Truth to Make a Sale Isn't Worth It
    Your new customer won’t be happy for long. But if your new customer has caught you in a lie? What happens when the customer starts asking about the support you pledged? 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But it’s just not worth it.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Customer] 8 Ways to Use Video to Make the Most out of Event Marketing
    Just like at the conference, other exhibitors will be competing for your potential customers’ attention through email well in advance of the event. Conduct interviews to feature on your blog, ask industry influencers who stop by some questions, or use video to get your potential customers explaining their unique buying cycles.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Customer] The Best Conversation I've Ever Had While Running My Company's Live Chat
    'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer. but this conversation went a little differently. Miles : Plo Koon.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” engage B2B prospects and customers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Customer] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. Pinpoint the content you would like to distribute to customers. Follow up on how your content has engaged with customers. And why do you need one to begin with? Step 1. Step 2. Step 3.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 15, 2014
    [Customer] What does a great B2B marketing email look like?
    With the wide, and often marvellous, variety of ways we can reach customers it’s sometimes easy to overlook the impact a well-timed and lovingly crafted email can have. 'Best practice for B2B marketing emails. It can be cost effective, personalised and easy to measure. But here’s the thing, you need to get it right. on a desktop.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Customer] How to get Started with Marketing – Step 2 – Content Marketing
    I suggest if you don’t have a process in mind, you use the one found in our great white paper, How to Find New Customers , originally sponsored by Marketo. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers. Have Problem. Need Solution.
  • ENGAGE  |  FRIDAY, AUGUST 15, 2014
    [Customer] 4 Killer Mobile Apps That I Wish Existed
    Every coffee shop, deli, juice bar and nail salon on the planet seems to have a customer loyalty card. 'We live in a digital world full of life-changing shortcuts, timesaving easy-buttons and eye-opening apps. Yet the mobile phone gets a bad rap. Isn’t the culprit here bad manners rather than smart technology? PunchCard. SaleRack.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Customer] Getting Started with Video Marketing: Q & A
    The traditional definition is a lead who converts to a customer; for you, it could be getting someone signed up for a trial account on your website, converting someone who watches a video into a Twitter follower or a member of email list, and so on. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?”
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Customer] Five Great Ways to Drive Brand Engagement
    Brian Solis recently posted a Slideshare titled  Relationship Economics , about the power of social media to brand a company for a big payoff with employees and customers. On the same note, figuring out how to diffuse negative noise about your brand is key to winning over your customers. 1)      Will Work For Followers. Publicly.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 14, 2014
    [Customer] Celebrating 16 Years in Business
    It’s the customers who hire me and place their trust in me. 'This week marks my 16th year in business. Much has changed from the day in August 1998 when I walked into the Amesbury, Massachusetts Chamber of Commerce with my 14-month old son on my hip and a dozen business cards in my pocket. networked. Then Google came into being.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Customer] How Changing Sales is Impacting Your Business (without your knowledge)
    'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. Below is the second thought leadership article sent out by Find New Customers to our prospective customer list. Customer Profitability.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Customer] The Worst Thing You Can Do as a Content Marketer
    Are you creating content for your current customers, prospects, your industry at large, or is it germane to a general public audience. 'The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. That is bad content. Long form or short form?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Customer] 6 Perfect Places for Your Email Sign up Forms
    So, giving potential subscribers/clients/customers lots of options to sign up is important.” Having a sign up option on your blog or contact page is great, but customers might not make it past your main page, so you should capitalize on the opportunity. You offer customers a deal of some sort in exchange for their email address.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Customer] Re-branding – a better option than “disruptive innovation”?
    Some traditional brands have successfully re-positioned their value proposition to leverage its core benefits and brand image to find new customers and rejuvenate their business. In doing so, they leveraged their brand reputation for tradition and craftsmanship to attract an additional set of customers. appeared first on Biznology.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Customer] 4 Ways Your Marketing Fails
    More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Customers Can’t Tell What You Do. Customers Can’t Understand How You can Help. Customers Can’t Tell You Apart From Your Competitors. 'Trier (Photo credit: sazbean).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Customer] Lots of Vendors Can Help You Find Leads on the Web
    It provides recommendations for customer treatments in addition to scores. Vendors I’ve Spoken with But Not Reviewed • Growth Intelligence is a relatively recent UK-based startup that provides lists of companies and associated contacts that are likely to become customers. At least a dozen firms are now following that path.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Customer] 5 Key Principles of Social Customer Service
    'Customers are sick and tired of poor customer service. However, the basics of social customer service and CRM aren’t. If you haven’t got traditional customer service right in the first place, providing … Continue Reading. Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Customer] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. Marketing operations also handles the creation of “Custom Roles” within your marketing automation instance. was sure they didn’t need so many people for operations alone.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Customer] Are QR Codes Dead?
    HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.) 'Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. Are QR Codes Dead? Inbound
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Customer] Questions from the 5 Futuristic Email Tactics Webinar
    Here are five additional questions from the session with answers from Act-On experts as well as our customers and partners. Adaptive content is designed from the start to adjust to the needs of the customer. Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Social employees now represent their brands, they must provide the content, and they must be prepared to engage customers in the buying process. In order for employees to be able to carry that message out and provide customers with the right information, a brand must clearly define what it stands for, its mission, vision, and values.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] How to Promote Your Content Using Paid, Earned & Owned Media
    Valuable content can be delivered to subscribers, leads, customers, and partners. As marketers, we’re used to telling our customers to be patient with inbound marketing -- that it takes time. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Syndication.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Don’t Ignore These 10 Financial Services Marketing Trends
    'Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Customer Engagement is not a passing fad.  Customer engagement occurs every day on an offline basis in the branch banking environment.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Why VBMA is the Robin to Your Batman
    When your marketing efforts consist of only a website and emails, this can put off a lot of customers. Adding voice to the marketing equation lets your customers talk to a representative when they want to, which leads to happier customers who are more willing to do business with you. 'Every hero needs a sidekick.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] How Marketing Can Collaborate with Sales to Create Engaging Content
    How does an organization bring its sales and marketing teams together to create content that''s valuable to both teams as well as customers and prospects? That''s why you should involve your sales team in the conception and creation of content: they''re ideally positioned to tell you what customers want and need. Go prospecting.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Visuals and visual design in content marketing
    Most people think ofApples logo, Coca Colas bottle or Tiffanys blue boxes when talking about branding before Nordstroms incredible customer service.). 'Last month, we took a look at the importance of branding to successful content marketing. part of that discussion was, as youd expect, visual design. Keep Costs In Line.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Google+ 301: How to Start and Grow a Community
    As with any social media platform, building an online community can be a great way to market your firm and connect with potential customers. 'If you’re just now finding our Google+ series, make sure you go back and read Google+ 101 and 201 to learn why it’s valuable to professional services firms and how to get started.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] How (and Why) to Personalize Content on the Web
    'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. So let’s assume that you, as a marketer, have a finite volume of content that you can create. Personalization and Content Marketing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And 74% of these customers experienced this revenue increase within 7 months. It’s impossible to know when leads are ready to become customers. To download the full guide, click here.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Content Marketing: How do you know if it���s working?
    Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful?’” newsletter 75%.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] What Are Buyer Personas & Why Do they Matter?
    To develop a strong foundation for success, you must truly understand your customer. If you want your branding and marketing to see success, understanding and developing the persona of your ideal customer is an essential first step. For example, you might know that you would like to sell your product or service to 25-40 year old women.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] Nail Your Holiday Email Sending Practices NOW
    One strategy you could use is to allow your customers the opportunity to pull back on frequency if they dont want to be emailed as much. Happy customers equal happy companies. '‘Tis the season…to prepare for the Season. Youll need to monitor and manage your sending more closely than ever. Contact them here.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] How to stop people unsubscribing from your emails
    First they talk to me like a human being and then recognise that some of their customers might not be the types to enjoy fine dining and the comforts of Egyptian cotton pillows in a sumptuous country retreat all that often. 'Email is an essential part of the B2B marketing arsenal. It''s easy to execute, easy to measure and easy on the budget.
  • WRITTENT  |  WEDNESDAY, AUGUST 13, 2014
    [Customer] How to Write Product Descriptions that Sell
    Pain points are thingsthat make your customers annoyed, angry, or inconvenienced. They are problems that your customers want solved — pain points are the very reasons why people buy your product. 'Killer product descriptions that induce sales aren’t necessarily hard to write. Keep it Short. Be Scannable. bold headings.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Customer] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    Despite the scope of analytics applications in business, big data analytics is most commonly associated with external, customer facing applicationsdeveloping consumer buying profiles, determining the impact of marketing efforts, and the like. For many, this topic is welcomed, a chance to put current business thinking into action.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Customer] 5 Steps to Launching Your First Product on Amazon
    Fulfillment by Amazon is where you sell it, ship it to Amazon for storage and then Amazon packs/ships to the end customer when its finally purchased on Amazon. Are there common themes in the wording/phrasing of customer reviews? 'About 80 million people visit Amazon each month with (mostly) the intent to buy. Which is best? It depends.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Customer] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. What’s important for your marketing team to keep in mind is that sales reps constantly have their ears to the ground within key customer communities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 B2B Conversion Tracking Mistakes Not to Make
    For instance, if a potential customer clicks on a paid ad but then later comes directly to the site to make their purchase, the conversion is attributed to direct traffic and the paid ad isnt counted (in analytics at least). If we only look at last-click conversions, we do not truly understand the customer journey.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Customer] 7 Creative Ads Even Inbound Marketers Can Love
    Anytime a British Airways plane flew overhead, this billboard uses custom-built surveillance technology to detect which plane it is -- and then shows the child pointing at the plane with the plane''s flight number and route. 'When ads are bad, they''re annoying to watch. But, not all ads are bad. 1) Volkswagen’s "The Force". The catch?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Customer] How to get start with Marketing – Step 1 – Buyer Personas
    One suggestion is that, if you want a good document to read on BtoB demand generation, then go download the great white paper How to Find New Customers. You’ll find it at the Home page of Find New Customers – no signup required. And Find New Customers is the nicest company in BtoB marketing today. Joe Pulizzi.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Customer] How to get start with Marketing ��� Step One
    One suggestion is that, if you want a good document to read on BtoB demand generation, then go download the great white paper How to Find New Customers. You’ll find it at the Home page of Find New Customers – no signup required. And Find New Customers is the nicest company in BtoB marketing today. Joe Pulizzi.
  • ANNUITAS  |  TUESDAY, AUGUST 12, 2014
    [Customer] From How Much Content to How to Stand Out – Q&A with Robert Rose
    Were like Cyrano – giving our sales teams the ability to mouth clever things that ultimately help them persuade the lead to become a customer. We have to actually create the thing of value to customers. See you all in Cleveland! Q: What does the Chief Strategist for THE content marketing resource do on a daily basis?
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. So customer-focused stories and interview-style videos are great, but what about outsourcing an easy video win? The lesson for marketers?
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Customer] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Common issues include not following a regular list hygiene process, missing solid account mapping and lead scoring metrics, not being in touch with the dynamics of your market and not fully comprehending the issues your customers find most challenging. Start again with a properly segmented list and start sending customized emails.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Customer] Top 6 Essential SEO Elements for Marketers New to SEO
    In short, good content = more customers. Note: Read this blog if you are an Ifbyphone customer using call tracking and curious about the impact of dynamic phone numbers on local SEO rankings ). 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Easier said than done. blog SEO
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 12, 2014
    [Customer] 3 Simple Ways to Make Email Marketing Work for You
    It’s one of the best ways to keep your customers opening, reading and engaging with your email content. “It’s one of the best ways to get customers to interact with your email.” 'No matter what your business, email marketing can work for you. Read on for three simple ways! Time is money. All rights reserved.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Customer] How to Create Content That Sells [SlideShare]
    To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content. What other tips do you have for creating content that helps generate more customers? But what does that actually mean? How do you make content that''ll help your company sell? Content Creation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Customer] The Time for Twitter is NOW
    customer acquisition The Marketing Companion Traditional media and advertising Twitter Twitter apps Twitter best practices mark schaefer books marketing companion tao of twitter time for twitter twitter book twitter for business 'Are you using Twitter for your business? It appears that Twitter is preparing a “buy now” button.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Customer] Nurturing Cold Social Leads is a Lot Like Online Dating
    Your known leads, prospects and customers are just the tip of the iceberg. For example, lets look at a customer named Cathy. Your customer Cathy trusts you. Many of the leads you acquire from social referrals will never become customers. 'I hate to admit it, but I know a lot about online dating. No, you wouldnt.
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Customer] Increase Brand Awareness with Social Media Marketing
    Similarly, the marketing sector often expresses the need to revive its image and create fresh connections with customers. 'Why Social Media Matters & How Manufacturing Marketers are Lagging. In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Facebook: 76%. Pinterest: 21%. Vine: 5%.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 11, 2014
    [Customer] 3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support
    branded terms) as metrics in a flexible keyword spotting tool, marketers can listen for when these terms are used by the customer or prospect, giving a pretty good indication of whether those terms and phrases are getting traction in the market. Learn More About Customer Satisfaction. Are your customers happy?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 11, 2014
    [Customer] [Webinar] 5 Strategies for Leading a Quota-Busting Sales Team
    It’s a real challenge today, especially since so much has changed in the past few years — including customer expectations. 'Join me on August 14th! How can you get your sales team to consistently overachieve? Salespeople are struggling to catch up. Specifically, you''ll discover: Jill Konrath News
  • WRITTENT  |  MONDAY, AUGUST 11, 2014
    [Customer] 9 Data-Driven Copywriting Tips
    This tactic can be as indirect as social proof, or as direct as showcasing your actual customers to attract their friends. From the moment their first commercial aired 30 years ago, it was clear that Apple’s customers were not corporate drones. Provide an abundance of opportunities to share this value with your future customers.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Customer] The Revenge of the Content Monster
    Forcing customers to watch a video on their websites, inviting them to play an online game with whimsical creatures, QR codes on tissue boxes, animated holiday cards with penguins throwing snowballs, free ringtones and special clubs where customers could swap stories about the life-changing properties of lip gloss. It was everywhere.
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Customer] This Week in Content: How Time Flies
    Rather than focus on the cars, her content focuses on the customer, offering advice for test-driving vehicles, saving on gas, and more. Brands know that they need to engage customers on multiple channels. Better soak up whats left of 2014, because change is a-comin. An Expert View. Business2Community. AdAge. and its fantastic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [Customer] How to Put the Customer First in Lead Generation
    'Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. That missing piece is customer empathy. Survey customers on your email list.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Customer] What Marketing Org Charts Tell You About The Business
    recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition . 'Organizational charts are an interesting thing.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Customer] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Accurate search results provide more value to the user and enhance the customer experience. happy customer = a returning customer, which = more search traffic for Google. Take a few minutes to make a list of your principal target audience(s), i.e. your ideal prospects and customers. Heres how the argument goes: 1.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Customer] How Marketing and Sales Can Work Together to Close More Leads
    Once upon a time, salespeople used to tell customers what they wanted and why they wanted it. Sales no longer controls the flow of information in the buying process -- the customer does. Customer: 1. But in the aligned organization, achieving the outcome of closing more satisfied customers in less time is a two way street.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Customer] How to Network Like a Natural at #INBOUND14 [SlideShare]
    Think about it: The person in front of you in the lunch line could be your next partner or customer. 'Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so. With such a limited amount of time, you need to make a great impression with anyone you meet. networkin
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Customer] Feature Friday: How To Update Your Billing Information
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. Have another idea for a video? Tweet us @IfbyphoneCST today!
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Customer] Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? [VIDEO]
    key takeaway that Weist shares: Twitter allows small businesses to listen and learn from their customers, then respond in real time. 'In this episode of “The Magic @ Ball of Social Media,” we sit down with Zena Weist, Strategy Director at Level Five Solutions. Want more marketing tips and advice? © 2014, VR Marketing Blog.
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