• HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Customer] The Anatomy of a Strong Company Name
    The right name will help your sales team with: Making customer and prospect education easier. Helping you connect with your customers and prospects on an emotional level. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Again, car companies are a prime example.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Customer] Your Website’s Four Most Important Pages
    It is where your customers first come to meet you – And when done right, it’ll encourage visits throughout the rest of your site. The four pages your visitors are looking for: A Scanable and Easy to Navigate Products Page: Why do your customers visit your products page? 'Beyond your home page: What other pages demand attention?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Customer] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does). and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 25, 2014
    [Customer] Do Multiple Authors Create Better Marketing Content?
    Sometimes good marketing content is lost forever in content purgatory, never to be seen by the people who matter – your prospects and customers. 'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. He is actually a very good communicator.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Customer] 8 Key Questions That Will Help You to Know When to Update Your Website
    If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. Call-to-actions are a great way to gather a bit of information about your customers. Can you update your own content or photos without having to call a developer? Who wants that?
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Customer] 5 point quality assurance checklist for your social media posts
    Customer engagement will not occur magically, especially when you post infrequently. Yes, general interest posts will be widely readable, but not necessarily compelling to readers who keep in contact with your business , who are likely to convert to future customers. You need to score home runs with every piece of content.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Customer] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    'What is an Engaging Customer Experience? Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Customer Experience Marketing Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? Is it Facebook likes? Twitter followers?
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Customer] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    I assume the Board knew there would be some outcry among employees and customers when they took this action," says Labor and Employment Attorney Josiah Black , "but they felt the reasons for replacing the CEO outweighed the disruption and negative publicity that might result." 'Empty shelves. Protesting employees. How did Arthur T. Arthur T.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Customer] Sales and Marketing Alignment: the Essentials
    These could be market share, net new acquisitions, recurring revenue, reducing churn, customer lifetime value, or a host of other objectives. 'It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. During these conversations, both parties should focus on a few specific areas. license.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Customer] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Custom branding? 'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Customer] 9 Persuasive Writing Tips for a Copy that Sells
    And the trouble with Internet selling is that it’s hard for you to get to know your customers and vice versa. Start talking results in your copy; what your product will do for your customer. 'The most vital characteristic of copy that sells is persuasive writing. Tell a Story. Image source. Share Your Personality. Personally.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Customer] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You realize that it can help you find new customers. 'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? Tweetable Takeaways.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Customer] Follow Up – My 2014 Content Marketing Predictions
    'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript  here  ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. or Foe? ).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Customer] Market Basket Employee Protest – Why Values Matter
    He also created a vision for the company: The customer comes first. Changing product mix — Although Market Basket is staunchly “New England” and offers very little in the way of “frills,” the company has done an excellent job of listening to customers. '(c) Dianna Huff 2014. ” Yep. Demoulas. Amazing.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Customer] Why Willy Wonka Should Not Be Your Business Model
    With that out of the way we can talk about the other big thing that Willy Wonka just totally wrong, and that is not talking to customers. By just taking the time to engage with a customer. Don’t fall into the same trap as Willy Wonka: unlock your gates, talk to your customers, and you will sell more chocolate.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 24, 2014
    [Customer] Digital Coupons Drive Sales [Infographic]
    Check out this infographic that explains how digital coupons can attract new customers and encourage existing customers to return. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. It’s estimated that 74.1
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Customer] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    So let’s dive right in: Focus on creating great content for your customers. First, check out Chris Abraham’s great guide to Penguin and Panda for more ideas how to make your content work for your customers and for Google. Add descriptions and details, images and alt text to help your customers — and your SEO results.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Customer] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    Highly Recommended shows you how to find out where and what your customers are saying about your brand, create a “shareable story,” and identify new methods to reach your digital audience. 'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. Highly Recommended.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Customer] Do B2B Companies Really Need to Be on Facebook?
    Are your customers on Facebook? Are you able to provide value to customers and prospects through your content? If you are creating content to educate, inform and entertain customers and prospects, that is the first step. Do your customers expect you to be on Facebook? Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Customer] The Modern Marketing Agency Pitch
    Before you walk into the meeting room, you should have a clear sense of your prospect’s business model, current marketing efforts and tactics, and target customers. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Kittens? Agency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Customer] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Customer] How to Get More People to Register for Your Next Event
    For instance, you might @mention your presenters and customize each tweet to talk about their presentation. In addition, you can customize the ticket description. However, over a third of those people are being left disappointed with the events they are invited to. Content to Get Your Event Discovered. What are their key challenges?
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Customer] An Editor’s Anthem
    You might reengage current customers or attract a whole new audience 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. It’s “Weird Al” Yankovic’s “ Word Crimes ,” a parody of Robin Thicke’s “Blurred Lines.”. Admittedly, I account for four of those views.).
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Customer] How To Use Social Media for Recruiting Young Talent
    Having a company Facebook page is a great way to build and cultivate relationships, not only with your current customers and employees, but also potential employees. Uploading videos of office culture and employee/customer interviews allows for potential candidates to better understand your products and the atmosphere of the organization.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Customer] E-Commerce Calls-To-Action
    It lets customers know exactly what to do next. Other call-to-action ideas such as “add your name to our email list” may not get immediate shopping results, but this can help gain long-term customers. This gives access to potential customers to entice with discounts or notices about the newest products or services.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Customer] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    Now I''m not exactly sure what to make of that 14%, but the vast majority of this research clearly indicates that devoting resources to customer service on Twitter (and likely other social networks where applicable to your brand) is critical for companies. Especially when they''ve got a bone to pick with your brand. More specifically.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Customer] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Customer] 9 Pillars for a Killer Content Marketing Strategy
    90% of consumers find custom content useful. Here are nine steps to cementing one that empowers both your customers and your brand. When marketing with content, the goal is usually to preserve your current customer base and reel in new consumers. After all, they could be rounding up your customers. 'Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Customer] Marketo Goes to College
    To develop its next curriculum, Cal Poly will be leveraging Marketo’s Definitive Guides to teach successful customer engagement, marketing automation and digital marketing practices. Students will also have access to Marketo’s customer engagement platform to complete their assignments, and to practice the techniques they learn.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Customer] B-to-B Marketers: Are You Utilizing SlideShare?
    Presentations to key customers on ways you can help solve their problems. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Customer] The benefits of outsourcing telemarketing as part of your demand gen program
    By creating the demand that will pull the potential client or customer into a decision that is favorable to your company, you are accelerating and therefore shortening the marketing / sales cycle. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Customer] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Customer Service Person: But then customers will call it looking for support. We want to talk to prospects.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Customer] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Customer] Customer Lifecycle Marketing: Reporting, Part 2
    The goal is to convert them first to a Sales Qualified Lead (SQL) and then to a new customer. The key questions to be answered in this stage are: Which lead sources and campaigns are most effective in generating customers? How many new customers? Number of new customers. How is the customer loyalty trending?
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Customer] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    'Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. What’s the purpose of my video content?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Customer] How a Sudden Health Issue Changes Everything = a great lesson for everyone
    Find New Customers had a great new client. We were ready to win new business ( Find New Customers is back and better than ever now!). A customer needed a product that we did not have on the sales floor, but we had it in the warehouse. I dropped the ball on Find New Customers new client, and I stopped paying bills too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Customer] What LinkedIn’s Acquisition of Bizo Means For Marketing
    There was once a day when announcements such as this would be disruptive to customers who relied on a specific technology; now it’s just a positive extension of the reach our customers now get by leveraging a product such as Bizo. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Customer] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Unless all of your customers or potential customers are brand loyalists, there is a chance they might not see your content. Also, talk to your customers! 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” We’ve all heard it: Create great content, and an audience (and sales) will come.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Customer] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    As you can see below, HubSpot customers can easily include their address as part of the email template under Email Content Settings. 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Customer] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Customer] The C-Word and Higher Education Marketing
    ” Putting potential vulgarities aside, the C-word I am referring to is “customer” (although in some circles, calling the student body by a four-letter obscenity would garner the same reaction as calling them “customers”). ” About 40% of the hands in the room shot up.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Customer] ROI for content marketing
    All of this content is created for different people depending on where they are at in the buying process and that includes customers. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. This is why lots of business owners struggle with social media and content marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Customer] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    With customized reporting dashboards for their clients, your outsourced teleprospecting provider can suggest what metrics are best to focus on when measuring lead qualification progress and offer explanations as to why some metrics are better than others to track. Most people''s answer would be: cost. What kinds of clients do you serve?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Customer] Find New Customers is back up and running – finally!
    I’m back now and I just restored Find New Customers , the nicest B2B marketing company on Earth. 'A unique experience indeed. was badly injured in a fall and nearly died. was in medical care for almost 4 months, so I vanished from the earth. also want to do a lot more keynote speaking in the months to come. Buyer Personas
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Customer] 3 Tips for the Best Use of Video in Mobile Marketing
    But customers can easy recall the Golden Arches and those “Just Do It” shoes when they’re hungry or need new footwear respectively. 'Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Others raise that estimate to 83 percent. Create A Logo And Slogan.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 22, 2014
    [Customer] 3 Tips to Improve Your Social Customer Service
    'Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Social Media for Customer Support
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Customer] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. Here are some of the questions you’ll want your metrics to answer: How should I segment my customers? Intrigued? Marketing Automation
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Customer] Want to Hire Challengers? Redesign Your Job Postings First!
    Use our Sample Job Posting tool to learn which keywords will resonate with Challenger potential candidates and create your own custom job posting. Challengers themselves love to debate and challenge customer thinking, which is why sales organizations should mention these competencies equally in their job postings.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Customer] 3 Tips to Support Relevance in Your Marketing Communications
    'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Customer] ? 5 Tips for Marketing in a Highly Regulated Industry
    There are many customer relationship management (CRM) processes that have a direct impact on financial reporting. However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. Ed. ).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Customer] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    If you''re applying for a services position, we''re looking for customer-facing experience.". Maybe “Clerk to the Surgical Waiting Room” becomes “Customer Service Clerk.” 'When I set out to find expertise for this post on resumes, I was surprised to find that real humans were behind it all. Humans! Length.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    'Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It’s a powerful turnkey solution that puts marketers back in control of their content and their customers.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    “However, most organizations lack the tools they need to understand exactly how viewers are engaging with their video content, and how they can better turn passive viewers into active, engaged customers. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    'Vidyard today announced it has launched Vidyard for Salesforce, empowering businesses to connect with customers, partners and employees in entirely new ways using video. It’s now possible to turn viewers into customers,” said Michael Litt, CEO and co-founder of Vidyard. Now we’ve enabled the sales organization.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard. Users can also track which individual videos or webinars each customer lead watched, and for how long. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Secures $6 Million in Series A Financing
    Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    'Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Customer] A 3-Step Framework for Leading a World-Class Marketing Team
    The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds. Final Thoughts.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Customer] 10 Things Every Email Marketer Can Relate To
    Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. Customer delight , welcoming your new customers and keeping existing ones engaged. 'Sometimes, it can be rough to be an email marketer. source: [link]. source: [link].
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Customer] Total Marketing Automation: The North Star of All Marketing Engines
    Total Marketing Automation is a simple goal:  Put yourself, the Marketing department, and the Sales department out of business by automating every aspect of the customer experience touched by Marketing or Sales. When a customer e-mails a question, you should ask yourself, “Why couldn’t the customer have found the answer more easily?”
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] What Every Managing Partner Needs to Know About Social Media
    Designing and deploying custom pages. 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. In fact, I started out with a healthy dose of skepticism. Without a doubt.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Customer] 5 Reasons SMBs Should Be Tracking Marketing Spend
    With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. Using call routing tools that ensure you get a sales call no matter where you are stops that gap between the customer’s inquiry and your response. 'SMBs have a lot on their plates. You can reach target audiences. Want to learn more?
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Customer] 12 experts define Key Performance Indicators (KPIs)
    Get loyal customers to buy 30% or more. 'Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Desired Business Result.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Customer] 5 Statistics Every Sales Executive Must Know
    Below are five statistics that top my list that every sales executive must know: 53% of customer loyalty is driven by a seller’s ability to deliver unique insight: In other words, a company’s brand, products and services, and price are no longer the main drivers that drive customer loyalty. An average of 5.4
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Customer] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. They sure can.
  • FATHOM  |  MONDAY, JULY 21, 2014
    [Customer] Laws of Marketing Power: Master the Art of Timing
    As we know, the Web buyer’s path to purchase usually isn’t linear , and we need to recognize and accommodate buying signals with usable interfaces and responsive customer service. '“Law 46: Master the art of timing.” ” Everyone knows the old expression, “Timing is everything.” Photo courtesy of U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Customer] Straight talk on social media consulting
    It takes an enormous amount of work to become “known” and attract customers. Creating success for your customer takes a keen strategy, insight, patience, and expert execution. Now, do you really want to fill your customer portfolio with that hot mess? It’s really not about social media. Can you deliver that?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [Customer] Lead Capture: How undermining value impacts conversion
    In this case, the shorter length of the page made it more difficult for the right customers to gain the information they needed. 'Tweet Less is not always necessarily more when it comes to a lead capture process. say this in light of best practices that often argue otherwise. Background: An addiction and mental health rehabilitation facility.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Customer] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. In her interview, Ms.
  • ENGAGE  |  FRIDAY, JULY 18, 2014
    [Customer] Lessons from the Latest Customer Service Epic Fail
    'This week, Comcast’s customer service has gotten a lot of attention—and not the good kind. When an 8-minute recording  of a man trying to get a desperate-sounding customer service representative to terminate his Comcast service went viral, online descriptions tended towards words like “Kafkaesque” and “harrowing.”
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Customer] Why You Need To Master Digital Marketing [Video]
    Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment. Senior management needs to approach digital differently. Digital Marketing
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] The Fallacy of the Lazy Millennial
    Give us a computer, some speedy wi-fi, and a little bit of background information and we will most likely know new things about your prospects, customers, and segments through digital self-education. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. They also might drink craft beer.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Customer] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    key takeaway that McDonald shares: Small businesses should focus more on listening to their customers rather than talking to/at them on social, especially if your business is new to social media. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs. © 2014, VR Marketing Blog. All rights reserved.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Customer] Don’t Make Marketing Decisions Based on Bad Data
    When you get as much information about the lead source as possible; all future communications designed to turn that lead into a customer flow from that original lead source. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. How Do You Prevent Bad Data?
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Customer] How do I track the source of phone calls?
    Sometimes the customer will not remember and give an inaccurate answer. (Human Sometimes the customers will lie because they don’t want to tell you. And it might be very interesting to analyze the situations where the customers forget or lie.). But they don’t. Their first idea was a good one.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    5) You can see a 37% increase in engagement from targeted customers if your article is optimized by adding more compelling visual elements. 'When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual. Tweet This Stat ).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] Is Author Rank Really Relevant?
    Winning marketers understand: Customers command buying cycles now. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. They optimize for paying customers. 'Here ye, here ye. Authorship. It hasn’t.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Customer] How to Transform Email Subscribers Into Qualified Leads With Video
    of marketers surveyed in The Third Annual Video Marketing Survey Trends Report said that videos in email made their customers “more likely to convert/purchase.”. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Make sure it’s mobile friendly.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. You’re always putting customers first, but as their needs change, your strategies change too.” Combine data streams. ” 2.
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Customer] 17 Powerful Persuasive Writing Techniques
    Persuading readers to agree with you can help convert them into paying customers. For example: 90% of customers see results in 2 weeks or less! Even the most agreeable readers will likely have objections, and you are much better off addressing them up front than waiting for your potential customer to voice them. 'Image source.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Customer] Survey: How to Get the Most Out of Brand Advocates
    'With the increasing importance of peer referrals and reviews in the business-to-business (B2B) space, it’s more important than ever that businesses organize their most passionate customers into an active corps of advocates to trumpet their brand—a practice known as “advocacy marketing.”. His insights are integrated into the findings below.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Customer] 3 OTHER Things Your SEO Team Should Be Doing
    In this new age where the customer wants a response and they want it fast, having multiple people looking out for your brand isn’t a bad thing. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. Brand Monitoring. Project Management.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Customer] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    When we analyzed over 93,000 calls-to-action from our database of customers, we found that calls-to-action targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. 6) Customize the Messaging of the Same Offer to Appeal to Different Audiences. Not hip to the difference?
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Customer] How Your Brand Can Avoid These 5 Social Media Mistakes
    Generally, you want more of your traffic and more of your customers being driven by Earned and Owned media,” said John Lusk, Founder of Rivet & Sway, in a Huffington Post article. Mistake #4: Ignoring your customers. Are you noticing any trends in the topics your customers are complaining or talking about? 'Oreo. Starbucks.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [Customer] Why Companies Don’t Market to Their Customers
    'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one. 
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Customer] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    When we wanted to showcase how one of our amazing customers was using Vidyard, we looked for ways to partner up with other organizations to drive awareness. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Partner with the Right People.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Customer] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Here are a few ideas to take advantage of the editors’ presence: 1. Press events.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Customer] How to Build Your Email List [GUIDE]
    You don’t want to add every customer who has made an online purchase to your email list without their permission. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Voila! .
  • MODERN B2B MARKETING  |  THURSDAY, JULY 17, 2014
    [Customer] How to Double Your Marketing Team…WITHOUT New Hires
    If you have a sizeable database of prospects and customers, it can be tough to identify engaged or sales ready leads. 'Author: Josh Hill When I first heard about  marketing automation , I was running demand generation programs for an economic research firm. That’s  when marketing automation appeared on my radar. Autoresponders.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Customer] Are These the Smartest Marketing Campaigns of the Past Year?
    So, instead, shopkeepers give the customer a piece of candy or a spare vegetable as change -- causing confusion and a bit of frustration. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Customer] There Are No Emergencies in Marketing
    It would seem that a customer had tweeted that she liked the food at a recent commercial banking customer event. Worse, it turned into Customer Service Theatre that wasted all kinds of time and resources without fooling anyone. There are a lot of urgent things in social media. Well we certainly can’t be having that.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Customer] WTF Does Kevin Spacey Know About Content Marketing?
    Joe provided his own summary and content marketing takeaways from Kevin Spacey: Your customers are desperate for stories. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey? Because Mr. Spacey is a disruptor.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Customer] Customer Lifecycle Marketing: Reporting, Part 1
    However, there is much more useful information to be gained through careful reporting and analysis of key metrics at all stages of the customer lifecycle. Similarly, marketing has a role to play in customer marketing that helps in retention and upsell. If you are an Act-On customer, this metric is provided in the Act-On platform.).
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Customer] 35 Tech Terms Translated Into Plain English
    It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Customer] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    'You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Tweet This Quote ).
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