• CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    At VMware, Jeff  is responsible for their customer and partner facing digital marketing channels and programs. His focus is to better align his channels with customer needs and expectations while simultaneously supporting corporate revenue targets. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Case Study Copywriters: Juggle More for Your Clients
    With multiple interviews and customer review cycles, case study projects demand more project management than other types of writing assignments. Case study writing customer case studies Customer success stories case study writer 'When we want to stock our kitchen, our family shops at three different grocery stores. Probably.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Customer] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    It is your job to educate them that they are safe as long as they remember one thing … a B2B customer is typically a LOT more valuable than a B2C customer … and that you don’t measure success in clicks and impressions. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step….
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Social Media for Customer Support Social […]. Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Sorry Toto. We’re not in NYC any more.
    'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. But Find New Customers is now in Tampa/St. Follow the President of Find New Customers on Twitter here. Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. Thank you so much! Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 43 Bright Ideas for Promoting Your Lead Gen Content
    Create your own custom message to be included in the social share buttons so that you can include the hashtag you have created, and the exact message you want to get across. . 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. Social Media. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Customer] The Un-Tapped Value of Employee Social Capital
    Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Customer] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Customer] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 5 tips to amplify your YouTube video and get more views
    So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. Select the video language.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should be, too. Just because your video team says “yah, we’ve done a comedy before” doesn’t mean they’ll be igniting jolly laughter in your customers. People, like you and me.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] What Sales & Marketing Can Learn From "Tommy Boy"
    80% of CMOs lack integrated view of the customer. The Customer Experience is Broken. Exhibit A is the fact 94% of customers have discontinued communication with a company because they receive irrelevant messages. Deliver cohesive and coherent customer experience across all channels. Stay with me. Marketing by the Numbers.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Let’s take a look at how three brands are using these components to change the way we see customer engagement. Enjoy your stay " encourages customers to get outside, don’t forget your bag, and become #WellTraveled. When starting a business, gaining an initial customer base can be a challenge. In a study by Altimeter , U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Matching Webinar Content to the Buying Cycle
    At this point, your potential customers know what’s wrong and believe they know how to fix it, but they might not be completely sure of the best solution. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Awareness Stage.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Why My LinkedIn Profile Isn't Good Enough
    It''s customer focused, showcases my expertise and establishes my credibility. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine. It''s my professional presence online.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] 3 Don’ts of small business content marketing
    Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Exploit your position as a manageably sized operation, leverage the power of herd behavior, and keep your customers happy. Don’t alienate your customer. Find out how below. Don’t fight this. Good luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Thought Leadership, Why’s That Important?
    First you need to define your target audience and also pay attention to the questions your current customers are asking. Creating engaging content such as blog post, infographics and video not only help build brand awareness but it demonstrates how well you know your B2B customers and their needs. Why Is Thought Leadership Important?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience Marketing But seriously, as a marketer, who do you think you are talking to?
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] 5 Essentials of a High Converting Copy
    If you don’t look professional, you’re pretty much guaranteeing zero new customers for yourself. If you’re just writing willy nilly with no real focus in mind as to whom you’re writing the copy for, that again equals zero customers. 'Image source. Good – nay, great copywriting has to have a certain set of standards. Audience Targeting.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    However, if this customer sees a better deal online from another retailer, they most likely will not pay more for the same product. Since these shoppers are often on their smartphones, making it easy for them to call is the easiest and most obvious form of fast customer service. It plays a major role in omnichannel retailing. General
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership.  But the whole point of email marketing is to generate leads to hand off to sales to become customers. Your customers and prospects should be getting a consistent experience across all of your platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? Newcomer  Ninja Metrics , for instance, superimposes purchase data over a customer’s social graph. Their How does it work? Is this really new?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits? Overall Delivery.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits? Overall Delivery.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    How do you help your customers? We help our customers by giving them a reason to reach out to weak connections, which is typically where your next opportunity will come from. It’s the challenge of building something to help customers, something new that is exciting. Customers can easily walk away. Are all events the same?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    'Would you like more website traffic, leads, sales and happy customers? First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Or perhaps very few of those leads become customers.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 43 Tweetable Answers to Top Questions About Twitter
    7) Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding? Often, all customers are looking for on Twitter is your acknowledgement of their voice in a matter.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Twitter Questions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Customers are still King.
    We were happy to be there because it gave us an opportunity to meet with our Act-On customers in a VIP dinner we held in their honor on the first evening of the show. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting. The post Customers are still King. Corporate
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Customers are still King.
    We were happy to be there because it gave us an opportunity to meet with our Act-On customers in a VIP dinner we held in their honor on the first evening of the show. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting. The post Customers are still King. Corporate
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Customer] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Petersburg areas, there’s a site you really need to visit and it is Find New Customers. If you are as tired of the Florida governors race as I am, do yourself a favor and see the new superb video you will find at Find New Customers. 'For companies in Western Florida, especially the Tampa/St.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Customer] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    You can read it there or at Find New Customers. client of Find New Customers , and my girlfriend too, who also raved about it. There are more articles are coming soon, I also added it to the media page at Find New Customers. 'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised customers and citizens.” They regularly use advanced analytics to generate insights from customer data. It’s true. Can you?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Customer] The Dos and Don’ts of Review Sites
    73% of consumers say that positive customer reviews make them trust a business more. Your potential customers are forming an opinion of your business before they ever even enter your store, restaurant, or visit your website. If you don’t have many reviews on more popular review sites, you can simply ask customers to do so.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Salesfusion’s mission is to help businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships. Guest post by SalesFusion  with Resource Box below. Why is this so important?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Manufacturers: Do You Have a Loyalty Program?
    'We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Ebooks are one of the most popular types of offers used to generate leads, educate your customers and prospects, and gain credibility in your industry. This is a good thing -- you want to grow a loyal customer base, and that can take a little more work than trying to sell your stuff to everyone who will listen. We''ve all been there.)
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 11 Remarkable Guides to Marketing, Search, and Life
    14 Simple Ways to Show Customers the Love by Blue Kite Marketing. For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. What’s the best time to reach b2b sales prospects?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Customer] IP Reputation and Domain Reputation
    Multiple factors help determine this important benchmark, such as: Do your emails provide value for both new and old customers? 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. IP Reputation. Want help?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Customer] IP Reputation and Domain Reputation
    Multiple factors help determine this important benchmark, such as: Do your emails provide value for both new and old customers? 'As evolving technologies have advanced email marketing (closely followed by evolving strategies), one important factor has always been, and remains, a major player: your email reputation. IP Reputation. Want help?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Customer] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    There are many qualifying criteria depending on how you define “modern”, but in essence, modern marketers are those that use multi-channel marketing, gather and analyze real-time customer data, create customer personas based on this intelligence, monitor and measure results, and so on. On the contrary, it is even more critical.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Message Personas: 40 Questions for your Buyer Personas
    A more data driven, customer oriented approach. 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself. What’s your career background?
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Customer] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    But today your brand isn’t what you say it is, it’s what your customers tell people it is. The key is to focus on two customer-centric factors… First: Use your video assets to evoke a strategic emotion from your audience, and second. Just kidding, it’s all about your customers !). But, how do you do this?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Customer] Align Your Brand Messaging, Start From the Ground Up
    The right voice will show your personality, elicit an emotional response from your customers, differentiate you from competitors, and help to attract the right audience for your brand. Brand promises are things your brand guarantees to its customers. This is an issue that necessitates attention. Maybe you’re unsure where to start?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Customer] This is the week that was: Pitches, Emails and Jelly
    Arqiva , a business WiFi provider amongst many other things, is clear about the effects businesses not offering free WiFi to their customers and have played out the message in this lovely little video. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. SlideShare : the dark horse in any marketer’s arsenal.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Customer] Understanding How to Engage a Growing Anti-Advertising Audience
    In this new era, customers actively tune out our messaging and have a number of resources at their fingertips that they are using to proactively conduct research before ever contacting businesses directly. McCadney asserts “we need to delve into the customer journey by digitizing their experience with our brands.” Community (web).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Customer] The Awesome Power of Persistence
    'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. Filed under: Find New Customers , Florida , Job seekers , Management best practices. He told them to be persistent and it worked for them.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Customer] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. Zappos is renown for its customer service like free shipping both days and a 365-day return policy. The idea is to give customers a reason to participate. Whole Foods Whole Story.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Customer] Do You Know Your A, B, C’s?
    Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Customer] 8 Ways What You Write Will Affect Your Bottom Line
    You need to draw potential customers to your website, and intrigue them with your brilliant words. We are going to break down exactly how to craft content which will help you generate leads and customers. Even if your content is being read, you’ve also got to gauge your success by measuring your new leads and customers.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Customer] 7 Reasons Your Business Needs an Automated Welcome Email
    welcome email sets the tone, instantly showing customers what kind of communication and information they’ll receive as a member of your email list. As an option, you can customize a welcome email to meet the needs of each group. As part of a welcome email, you can get prospective customers excited about what’s to come.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Customer] Track Exactly Who’s Watching Your Videos in Emails
    Salesforce (custom email template). Blog Customer Success 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. It looks something like this: Wow! Merge tag.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Customer] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    This blog is written by Jeff Ogden , President of Find New Customers , the Tampa based demand generation agency. That’s right, Find New Customers is now is Tampa and not in New York any longer. To contact Find New Customers, just fill out the short form below. 'Think TV ads are a good investment? Guess again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Customer] Social selling, social business, social employees and other hype
    Sales professionals told me they never bought into the program, citing the fact that their customers were passive social media consumers, if they were on there at all. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. Here are three “trends” that I believe are severely over-hyped.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Customer] Where’s the Passion in B2B Marketing?
    Tony said that before we can help people get engaged (customers, employees, coworkers, etc.), How do we create engagement for ourselves, our colleagues and those future customers we hope to reach and influence? Customers for life. See each other as internal customers. 'Tweet I’m writing this post at Dreamforce 2014.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Customer] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    wouldn’t put all your eggs into the Facebook basket, but it’s still a big resource where you can get validation from customers and become the expert.". Your customers are there -- on desktop, on mobile, and now on Facebook’s widening constellation of apps like Instagram and Hyperlapse. Here''s what they told us.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Petersburg area like the President of Find New Customers   and Notre Dame grad is, who also is slim, trim, smart and single – no longer married. Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., College Gameday, the ESPN show, is there too.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Customer] Top Personality Traits All Managers Should Hire For
    This rep wants to learn more about everything and use that knowledge to get better at their job and helping customers. People who are genuinely curious won’t have to pretend to care when digging into customers'' problems -- they actually will care. 'This post originally appeared on the Sales section of Inbound Hub. 1) Coachable.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Customer] Dreamforce 2014: Process Is More Important Than Analytics
    The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation. analytics customer database dreamforce enterprise decision management mobile marketing salesforce.com salesforce1 Winners will; losers won’t. It’s that simple. a.k.a.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Marketing Takeaways From Dreamforce 2014
    New technology is allowing companies to connect with customers in ways that have never before been possible. We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.”
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Have You Visited Find New Customers recently?
    That’s the theme of the awesome video on Find New Customers that you will find right away when you visit. Check it out now by visiting Find New Customers. Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. Never gripe about your employer, employees, partners or customers. Be a combination of the hare and the tortoise.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 5 Best Practices for Engaging a Global Audience
    Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Develop Buyer Personas. Build a Workflow for your Team.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Customer] 3 Points, 5 Questions – Personas Driving Marketing Insight
    How has your customer changed in the last year?  'New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    From a branding perspective, companies should view this as an opportunity to strengthen their relationship with tomorrow’s dominant customers (millennials), by creating new, meaningful cause-related programs that are consistent with and can even enrich their brand image. Will the brand image benefits convince investors otherwise?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    An awesome new video from Find New Customers is right here. This blog is written by the award-winning marketing expert Jeff Ogden, President of Find New Customers , based now in the Tampa/St. Contact Find New Customers by filling out the form below. An awesome new video from Find New Customers is right here. Check it out!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    5) Notify interested customers and leads via email. The results may surprise you -- you could find that while SlideShares don’t convert particularly well for you in terms of raw leads, they do convert faster, or they’re higher quality leads, or the customers bring in more revenue. HubSpot customers, you’re covered.).
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The High-Payoff Referral Question No One Ever Asks — But Should
    What’s more, research published in the Journal of Marketing found that referrals produce higher profit margins than other customers — because of the lower cost of acquisition — stay longer and thus produce a higher lifetime value (for example, when compared to buyers attracted by a discount or two-for-one offer). Find the opinion leaders.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The High-Payoff Referral Question No One Ever Asks — But Should
    What’s more, research published in the Journal of Marketing found that referrals produce higher profit margins than other customers — because of the lower cost of acquisition — stay longer and thus produce a higher lifetime value (for example, when compared to buyers attracted by a discount or two-for-one offer). Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Customer] The Social Media Manager's Guide to Staying Organized
    HubSpot customers: Learn how to use the bulk scheduling tool here.) Over at JetBlue, Laurie Meacham and the social media team do a particularly fantastic job at staying on top of Twitter mentions in addition to social post requests from their marketing, public relations, operations, and customer commitment teams. How do they do it?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Customer] Why You Need to Start Thinking Like a Media Brand
    In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric. This is extremely relevant to content marketers because it’s directly correlated with how customer-focused you are and how well your content is performing in general. You know the one. The Competition is Fierce.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    ” A critical notion of digital disruption requires companies to become customer-centric. As marketers, we need to increase personalization and targeting in order to create a better relationship with our customers. Think holistically about the customer experience. But it’s clear we still have a long way to go.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Customer] The Secret of Lead Generation For the Complex Sale — Part 1
    Joanne, a sales executive for a Fortune 500 company, envisions her sales people being empowered with instant, unencumbered access to the company’s customer relationship management (CRM) data. Selling is not about him or his company; it’s about his prospect and customer. 'Top executives are visionaries. Become their GPS.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    But with closed-loop marketing analytics, you can determine which blog posts are not only generating the most leads, but also which of those leads are converting into customers. 'Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Click to tweet! Or from you.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. Meagen Eisenberg is the Vice President of Customer Marketing and Demand Generation at DocuSign , the global standard for digital transaction management.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. You can record screen movements, import HD video from another source, customize and edit the video, and then share the completed video presentation on practically any device.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Customer] The Very Simple System For Picking Your Trade Shows
    You’re looking for the events where you can snag a speaking opportunity, a sponsorship that gives you the attendee list before and after, or do a unique customer event. Next week we’ll look at events that actually deliver revenue, p**s off your competitors, thrill the heck out of your prospects and make your customers feel loved.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Google Introduces Dynamic Remarketing Across All Verticals
    Dynamic remarketing enables advertisers to instantly create customized ads that follow users around after they visited a particular page on your website. Remarketing is a great way to target customers who are already familiar with your product/service but have not yet converted. What is Dynamic Remarketing? Google
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 16, 2014
    [Customer] 7 Spine-Tingling Good Halloween Emails That Are Haunting Our Inboxes
    The Market Fresno gets their customers ready for Halloween by promoting their festive pumpkin patch. Use VerticalResponse for free today and keep your customers coming back again and again. 'Halloween is nearly here and our inboxes are being haunted by some scary good emails. Subject line: Put Some Boo in Your Next Book Order. Teavana.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Customer] Link Building Basics: Tracking Results
    Every link building campaign is different, and you should implement a customized strategy that leverages a number of different methods and techniques. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links.
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