• SYNECORE  |  MONDAY, MAY 4, 2015
    [Customer] 3 Ways To Optimize Your CTAs for Better Conversions
    Your site may have thousands of daily visitors, but what is the point if you aren’t able to convert them into customers? To generate leads conversions with blogging , publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog. Strategic Placement. Contrast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 4, 2015
    [Customer] How One Company Increased Lead Gen by 2000 Percent - Case Study
    Click here to read the full customer success story. When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means.
  • THE POINT  |  MONDAY, MAY 4, 2015
    [Customer] How to Write a Better Content Syndication Abstract
    Written specifically for CSOs, CISOs and other top-level security executives, this compelling white paper looks at today’s emerging threat landscape, and the myriad of security and operational challenges that prevent organizations from protecting vital corporate and customer data. Remember: an abstract is, essentially, an ad. Overview.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 4, 2015
    [Customer] International SEO: Tips For Creating Your Strategy
    Many B2Bs today are not just confined to the United States, and target customers from across the world. But, when it comes to SEO, how can you effectively optimize your website in order to improve your organic visibility in other countries? Make sure that your site’s content, URLs, title tags, menu items, etc.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Customer] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    Important audiences might be major stakeholders of your business, such as top customers, the right leads, partners, and executives. Author: Phillip Chen When companies grow quickly, they can often be unprepared for some of the challenges. One of the chief concerns is the tendency to become more inefficient when it comes to quality at scale.
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Customer] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Customer] How to be “Future Ready” for a career in marketing
    Related Stories Four ways customer connections will change by 2020 The 5 hottest marketing jobs in a digital age The future of digital marketing will be built on fun. I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business?
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Customer] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Our B2B customers and prospects changing the way they search, consider, and buy. Customers are also consuming content like never before, visiting social channels, watching videos, attending live and virtual events, and evaluating options on mobile. They’re also spending much more time doing their own research. Testing Types.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Customer] How to Use Website Customization and Video to Get More Customers
    But somehow, amazingly, the dealer knows exactly what you want, and the website looks like it’s been customized  just for you: no 4-door sedans and trucks in sight. accompanied by customer comments, industry reviews, and the spec documents of the model of your dreams. Don’t you want an obscene number of customers? Ya, you do!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Customer] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    How to customize your connection request on a mobile device. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself. I'll give an example. Emma Snider.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Customer] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    The article you link to should be customized to who you’re trying to sell. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. tracking link.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 1, 2015
    [Customer] 3 Key Factors to Choosing the Right B2B Marketing Consultant
    Your marketing consultant should listen to you, ask a lot of questions, and assess your situation in order to customize their marketing recommendations and programs for your business. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. Great marketing consultants focus on client results. Some Rights Reserved.
  • FATHOM  |  FRIDAY, MAY 1, 2015
    [Customer] Technology Marketing Strategies: Taking Risks & Losing Fast is Better than Taking It Slow & Missing Opportunities
    Call existing customer advocates to bounce ideas off of them. The Software as a Service (SaaS) technology industry is a constantly evolving beast: New players jump into the fray as each moment passes. EVERYONE is being innovative at a rapid rate. Competitors are always on the offensive. AND THEY ARE RIGHT! Be alert! KNOW HOW TO MEASURE!
  • FATHOM  |  FRIDAY, MAY 1, 2015
    [Customer] Technology Marketing Strategies: Taking Risks & Losing Fast is Better than Taking It Slow & Missing Opportunities
    Call existing customer advocates to bounce ideas off of them. The Software as a Service (SaaS) technology industry is a constantly evolving beast: New players jump into the fray as each moment passes. EVERYONE is being innovative at a rapid rate. Competitors are always on the offensive. AND THEY ARE RIGHT! Be alert! KNOW HOW TO MEASURE!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Customer] How To Increase Customer Loyalty And Revenue
    Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. This allows customers to see the progress they were making as they went.
  • VIDYARD  |  FRIDAY, MAY 1, 2015
    [Customer] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
    This information should get into your marketing automation and CRM tools so you can track how different channels and content are performing and your sales team can see which marketing initiatives drove each lead to become a customer. Once the lead becomes a customer, the sales team can close the loop with the marketing team.
  • BIZNOLOGY  |  FRIDAY, MAY 1, 2015
    [Customer] How much does customizing your marketing technology cost?
    They’ve customized themselves out of business. understand that except for configuring settings, customization is beyond the budget of any small business. But medium and larger businesses customize technology all the time–often in ways that the vendors of the technology could never have dreamed of. You must customize.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 1, 2015
    [Customer] 5 Customer Appreciation Emails Retailers Should Send
    In business, it’s all about customer retention. According to Gartner Group , 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. People like feeling heard.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Customer] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    Know Your Customer. In the online arena, there has been a dramatic increase in the amount and quality of information that’s available to you about your B2B customer. Simply use your web resources to research the customer: what information is public? But, I ask, is it really a death, or a chance at reinvention ? Be Creative.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Customer] 3 Ways to Battle the CMO-CIO Disconnect
    Not every technology that CMOs, CIOs, marketing teams, sales teams, and IT departments uses is black and white.  A lot of technology can be customized to fit your company’s vision and specific processes. How do marketers maximize their digital presence and execute on those strategies? With the help of technology, of course.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Manually tracking five customer interactions is feasible. but 20?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] Why You Should Create More "Boring" Content
    We landed our first paying customer through that article. And since then, more than 500 paying customers have come our way just from articles like the “How to Make a Personality Quiz” article. To this day I reach out to customers and offer my help. Then one day, out of sheer exasperation, I tried a different approach. Listen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Customer] 10 Top Trends Driving The Future Of Marketing
    As the focus is shifting to smaller screens, brands will be able to strike up a more personalized relationship with their customers by leveraging the power of mobile. 2. Transparency will dictate brand-customer relationships. Currently, customers are seeking more engagement from brands. Everyone wants to the answers.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Customer] The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals
    Since his appearance on Shark Tank, Geary has honed in on another particularly engaged customer segment: dog groomers. Over the next six months, SoapSox built a solid customer base and got some serious sales numbers under their belt. Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Customer] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Thanks to social media and a number of other online communities, we are able to reach out directly to existing customers and prospects to ask them questions. This shift in behavior has opened up an endless need for content, especially among B2B marketers. Question #1: What are the goals of the strategy?  . of the content being created. Title.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 30, 2015
    [Customer] emagine’s Employee Spotlight: Katie Rose
    She loves to get things in order, work on new systems, new product offerings — all ultimately to increase client retention and customer lifetime value. . Welcome to another installment of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine. like to say we help put out fires.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 30, 2015
    [Customer] 10 Questions to Ask In Your Business Demographics Survey
    Discovering valuable information about your customers has always been coveted in the business world. If you understand who your customers are , you can strengthen your relationship with them, build trust and credibility. This data can help you widen your customer base. The reasoning behind this is logical. Number of Questions.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Customer] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    But all of this is useless if potential customers don’t convert into actual customers. Most businesses spend a majority of their budget bringing visitors to their website, but they aren’t doing anything to convert them into customers. Author: Yoav Vilner If you were an online store, what would you be? Game over!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Customer] Sometimes you don’t need community. Sometimes you just need a hamburger
    Related Stories Why customer personas may be an outdated marketing technique Maybe your podcast is not a podcast The first step in social media marketing is not social media A blueprint for succeeding in a world of overwhelming information density 10 soul-grabbing brands that prove you don’t need SEO to succeed. Another thing. Come on.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Customer] Want to Get Promoted? Impress Your Boss by Doing These 7 Things
    Basically, he wanted to sell our core product to third parties, who would then turn around and sell the product to their customers.". I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst. But how?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Customer] 9 Ways to Generate Leads with Mobile Marketing
    Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies. 1. When your customers are on the go (and using a mobile device) they’re more likely to be conducting searches for local businesses. Develop a Mobile App to Increase Customer Loyalty. Mobile is huge. We get it.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Customer] Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business
    Neil and his co-founders actually fired one of the organization’s first employees because he wasn’t friendly enough in emails to customers. For some brands, customer delight is a PR strategy. The mission matters not only to Warby’s customers, but also to its employees, enabling the company to grow fast online and in the retail space.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 5 Blogging Tips To Get More Leads
    You can look into everything from customer habits to the success of specific post to conversion rates. So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 5 B2B Social Media Tips to Drive Prospect Engagement
    In the 1970s, the Technical Assistance Research Program (TARP) began examining the behavior of customer complaints. Transparency and responsiveness have long been cornerstones of good business practice. As a professional services firm, your brand depends on your reputation for open, responsive communication. On Twitter or Facebook?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Customer] Task management is time management: 3 tools that work
    And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 3 Emails You Should Send to Increase Customer Appointments
    Here are three emails you can count on to fill up your calendar and get customers coming back again and again. 1. This email draws on your list of current customers. It’s not only a great way to boost appointments, but it also can promote customer retention. It’s okay to reach out to customers more than once.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 10 Marketing Leaders Distinguished by Industry Expertise
    Industry: Customer Experience Management. Marketing, sales, and customer service all like to take responsibility for managing customer experiences, but even other divisions like IT and HR have to have a hand in the process as well. How important is integrity in marketing? Name: Elissa Fink, CMO of Tableau Software.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 29, 2015
    [Customer] Listen…Please
    In business, I think the best salesmen are the ones who take the time to find out what the customer’s problem is and then offers options for fixing it. Attract new customers. Use as a customer care tool. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Here are some highlights: Generate leads by solving problems.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Customer] Why Is Social Media Important?
    The ones that do have an advantage, as it allows them to connect and communicate with their customers through a simple click! You need to build trusting relationships in order for your customers to buy from you. So why is social media so important? Twitter is not far behind either! The post Why Is Social Media Important?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Customer] 5 Steps to Creating a Successful Lead Scoring Program
    Examine your current customer base before you get started. Look for common characteristics shared by your best customers. Ask the sales team about content that they send to potential customers during the sales process. In order to nurture your leads, it’s important to have an idea about where they are in the buyer’s journey.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Customer] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    If our goal is creating customers, then we know that customers have become harder to reach. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. This makes it harder to see where the world is headed. But that’s fine. Just one person’s opinion.  Not once.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Customer] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    From formal customer service to helping people research specific services or just providing some useful and relevant advice. The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Customer] Search: How to Optimize for User Intent
    This is where trust-building elements such as testimonials, guarantees and customer reviews can help. Most marketers know that search engine optimization has evolved by huge leaps recently. We have gone way beyond the days of basic keywords. For marketers, this isn’t a situation you can handle passively. What answers are they hoping to find?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Customer] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Ask your sales and customer service people for a list of the top 25 questions they get from customers. By publishing articles that are helpful for and interesting to your prospective customers, your site traffic will increase. 2) Format Your Blog Properly. Social sharing can also help you get more customers. And so on.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Customer] 10 Incredible Inbound Marketing Statistics
    Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. Today’s consumers have different expectations, which is why brands are changing the way they market. Still not convinced? Marketo ).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 28, 2015
    [Customer] Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)
    Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in their College, Career School and High School to further their education and learn advanced skills to better position them for life success. Content Marketing Oracle Marketing Cloud
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Customer] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    It’s nearly impossible to ignore the success of Pinterest with stats such as these : Over 80% of the content on Pinterest is repinned. 2 in 5 customers have purchased an item after pinning, repinning, or liking it on Pinterest. 2) Create a Pinterest Marketing Strategy. And it’s not surprising that it has become a marketing powerhouse as well.
  • ANNUITAS  |  TUESDAY, APRIL 28, 2015
    [Customer] Experiences:The 7 th Era of Marketing
    Because of the disruption of digital, and the multiple channels through which customers now expect to interact, marketing is becoming both much more strategic and powered by valuable content-driven experiences. Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Customer] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Customer Reviews. Can C2B truly influence and improve B2B marketing?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Customer] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    Agree on customized specific solution (that may or may not be yours). The problem is that most companies’ marketing departments start and stop at Step #1 (finding a pain or need), and most sales organizations start and stop at Step #5 (agreeing on a customized solution). This time the QB ran it in for the touchdown. Period. Reheat.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Customer] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Customer service. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses. Photo.
  • VIDYARD  |  TUESDAY, APRIL 28, 2015
    [Customer] 3 Million Installs and Counting: The Rise of Sales and Marketing Apps
    This week, the Salesforce AppExchange surpassed 3 million application installs across the Salesforce customer community. Even if you’re not a Salesforce customer or haven’t started digging into the 2,700+ business apps available at your fingertips, there’s good reason to take notice and be excited for what’s to come.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Customer] 10 DIY Ways to Get More Visits to Your Website
    After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. It has become the go-to spot for customers to find reliable service providers. Customers can rate your business and generate positive word of mouth. It’s a rhetorical question, really. YellowPages.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Customer] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    With the advent of social networking, potential customers AND business prospects can be reached anytime, any place and can break up—or criticize—your product or service at the drop of a hat. A B2B marketer needs to understand the end consumer in order to have more meaningful conversations with their business prospects.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Customer] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    million different versions of the homepage to its customer base and expects that number to rise to 3.5 Spurred in part by early experiences with personalization on ecommerce sites and a natural proclivity for relevant content, consumers in all industries are starting to expect some level of a customized experience. Get the Technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Customer] The fatal flaw for most start-ups is marketing
    However, marketing should be part of the product building team upfront – talking to customers, analyzing their needs and preferences, tracking competitive activity, constantly checking proof of concept, managing user feedback are only some of the functions marketing can bring to the table. We all know that’s nearly impossible.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Customer] 14 Helpful Tips for Getting the Most Out of a Conference
    There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Make sure prospects and customers know why they might not hear from you for a few days by setting up an out-of-office reply. Don’t waste it. 8) Connect with your customers. What’s in store for you?
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Customer] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Customer and employee referrals got more than double the leads of any other channel. Whenever a client or customer compliments your work, ask for the referral. So you’ve made the ask, and your client or customer seemed warm to the idea of sending more business your way. Word of mouth is the original marketing channel. question.
  • EARNEST ABOUT B2B  |  TUESDAY, APRIL 28, 2015
    [Customer] For the love of your customers: How a free coffee can make all the difference
    What does it take to make your customers feel appreciated? He spilt the beans that staff at the ever-expanding sandwich chain were actively encouraged to give away something for free to their favourite customers. 2.30, but it was, as they say in the business, a great customer experience. It may have been a humble coffee – rrp.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Customer] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line. As a result, they struggle to generate any real customers or prove the ROI of social media. So how can you figure out which networks your customers are using? Snapchat!
  • I-SCOOP  |  MONDAY, APRIL 27, 2015
    [Customer] Nicola Millard: forget the contact centre – here comes the relationship hub
    On April 30th and May 1st, London hosts a second edition of the Social Customer Service Summit. Mission: exploring the convergence of social and digital customer service. Among the keynote speakers on the first day: Nicola Millard, futurist, psychologist and Head of Customer Insight & Futures with BT’s Global Innovation team.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Customer] The 4 Emails Retailers Should Send for Mother’s Day
    This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. Help your customers by offering gift ideas. Use email to invite your customers to an event, class, sale or contest. million moms in the U.S.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Customer] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. Are your viewers really your customers? This helps to provide a full 360-degree picture of that customer and what they’re doing before and after watching your video.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Customer] How to Successfully Launch Your First Marketing Automation Program
    Before you begin developing your automation campaigns, you should take the time to fastidiously segment the customer data you’re storing in your marketing automation platform. Most marketing automation platforms use lists (which are essentially customer segments) as reference points to deliver content.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Customer] Do Brands Really Listen?
    Companies retarget ads, have multiple email lists, and believe they are ‘engaging’ customers with their content, but they haven’t taken their tactics and technology to the next level. In an era when brand loyalty can be hard to come by, companies need to go the extra mile to ensure customers feel valued and understood.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Customer] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
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