[Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Customer] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
    [Customer] Study: How Much of Your Content Marketing Is Effective?
    And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
    [Customer] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
    [Customer] Content Marketing Playbook: Strategy and Roadmap
    customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Introduction 3 II.
    [Customer] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. 16% 2.9%
    [Customer] Search Localization Changes Everything
    Therefore, developing your listing on that site, as well as encouraging your happy customers to review your business, will go far in improving your local search results. 3) Look into creating more highly-targeted local ads. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Customer] 5 Incredibly Costly Big Data Marketing Mistakes
    For organizations who are shifting towards data-driven marketing and customer experiences, low-quality data can lead to costly mistakes. Opentopic blog >> channels.theinnovationenterprise.com Low-quality big data assets can lead to incredibly costly marketing mistakes. Average losses are approximately 12% of revenue.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Customer] Q&A With Dave Stein and Steve Andersen
    A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. Instead, we tell our readers what they need to do, share information on how to do it, and back up our assertions with examples from industry-leading companies that use this approach with their own customers.
    [Customer] How Social Media Can Impact Corporate Culture
    Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO. Social Marketing
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Customer] How to protect yourself on Twitter
    WIRED does a fascinating write-up on social hacking, whereby someone looking to gain access to your accounts aggregates data about you from a few different sources, and uses it to bypass your security questions, or else poses as you to customer service for a password reset. Hijacked Hashtags. Hijacked Accounts. Seriously. Like this post?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Customer] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. Christopher Penn, VP of Marketing at SHIFT Communications: Building the Data-Driven Customer Journey. Do you understand the path your customers take toward conversion? For the Email Marketer. Stunts.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Customer] How to Write a Great Email Signature: 9 Tips With Real Examples
    If you're a HubSpot Sales customer, you can share your personalized meeting link with anyone who you want to book a meeting with and let them choose from your available times. If you aren't a HubSpot customer, one great meeting tool is Calendly , which is free for Basic and lets you integrate your Google or Office 365 calendar.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Customer] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    You need to create a production schedule that ensures your brand releases videos on a regular basis and keeps its name at the top of consumers’ minds.As you plan ahead, try exploring different approaches.Add training videos, customer testimonials, FAQ resolvers, and product explainer videos to your digital stable. million words. The Avengers? 
    [Customer] Five tactics to convert page visitors into leads
    And that’s reflected in the fact that most customers think that the quality of a product’s image is more important than product-specific information (63%), long descriptions (54%) or ratings and reviews (53%). #5. Driving traffic towards your lovingly created webpages takes effort. Brevity is the soul of wit. Lower the drawbridge. Be iconic.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Customer] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    First, make sure you claim all the social profiles available to you , especially the ones on the media your customers and target audience are using (check out this post from Act-On’s social media manager Jahvita Rastafari on how to identify the channels your customers use ). Let’s get this out of the way first. She was frantic.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Customer] Blu-ray victory means royalties, royalties, royalties
    Opentopic blog >> cnet.com Forget about customer satisfaction or superiority of image quality. The real issue in the war between Blu-ray and HD DVD was about royalties. It will also get. Marketing ROI Cmo marketing roi
    [Customer] Over 90% of Enterprise Companies Undervalue Search Marketing and Risk Losing Key Customer Segments
    Opentopic blog >> finance.yahoo.com WASHINGTON, June 23, 2016 /PRNewswire/ — Search marketing takes a back seat to other marketing channels used by large enterprise companies, as indicated by a new survey released today. Marketing ROI Cmo marketing roi undefined
    [Customer] How to (effectively) analyze Marketing ROI using Churn Rate
    What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Opentopic blog >> blog.chartmogul.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important.
    [Customer] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    However, using them puts you at risk of compromising your brand reputation and your customers’ loyalty. It also doesn’t hurt that click through rates increase when custom photos are used. Stock imagery may save you money in the short-term, but custom photos have a greater chance of giving you a better return as time goes on.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Customer] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you want to announce your 24/7/365 customer service, use a callout! By using a third party to review your website, you can get feedback on your products & customer service to show up directly in your ad.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Customer] Straight from the Horse’s Mouth – Content Buyers Want
    Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line. Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Simple. Only 7.3%
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Customer] Security Never Takes a Holiday
    Robust, enterprise-grade security is vital when it comes to customer data. And that is just the initial cost, that doesn’t take into account the loss of future business, as data breaches will diminish the perception potential new customers have of the brand. Does purchasing a safe car make you a safe driver? Their J.D. And why is that?
    [Customer] 5 Actionable Content Marketing Insights from Latest Report
    Understand data and your appetite for data Customer insight is vital for successful content marketing but not all communications merit one-to-one personalization. However, human interactions will continue to be vital, whether it’s monitoring important shifts in social listening, engaging in customer care or beyond. 4.
    [Customer] How to Find Influencers for B2B Online Marketing Campaigns
    In fact, this study revealed that 38 percent of B2B customers are influenced by professional colleagues and their network, 22 percent are persuaded by industry experts and 16 percent are impacted by internal influencers. For each tool, I will be answering two important questions – what is it? And how can you use it? BuzzStream Discovery Tool.
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Customer] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    Marketers send more emails so they can boost the opportunity for engagement with potential customers. But there’s more to personalization than just merging someone’s name in an email, offering them a new piece of content based on their job title, or even customizing a web page based on their industry. Scarcity is everywhere. Company*.
    [Customer] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    And as marketing has evolved from being more than what classically was thought of as, oh, well they're the one who do the ads, to something where now marketing really is the champion of these customer experiences, and these digital touch points. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. This is it.
    [Customer] Read All About It! 7 Steps to An Effective Email Newsletter
    In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. Creating a personable, presentable, and effective email newsletter takes work, but when done well it can create valuable customer relationships that other channels can’t. Bring it. Reviews.
    [Customer] Target Your Best Prospects by Segmenting Your Best Customers
    Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects: . 1.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Customer] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    If nothing else, Angel Investor Tim Berry suggests bringing signed letters from future customers or from sales channels. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business.
    [Customer] How to Prospect Using Handwritten Letters
    They constantly think of new ways to tackle problems or attract customers. Get Ready to Prospect Using Handwritten Letters – Be Different. With technology, people are always looking forward. Sometimes, though, you need to take an old school approach to get the job done. That’s the case when it comes to prospecting.
    [Customer] One Job Board Solution Balancing the Needs of Two Divisions: A Case Study in Shareworthy Service
    Results: Balance Staffing now has a highly customized job board that works with both of their applicant tracking systems. Balance Staffing. Founded in 1997, Balance Staffing’s mission is to match talented candidates with great work opportunities. However, they wanted to integrate both systems with a single job board.
    [Customer] Three Reasons Marketing Technology is a Must
    Digital Marketing Marketing Sales Alignment Marketing Technology B2B Marketing Customer Journey digital marketing marketing technology Revenue ROI SiriusDecisions The MX Group Tim Cookread more.
    [Customer] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. Surgery became messy.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Customer] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    “Be there when your customers are looking for you,” he says. When their customers are there, the brands aren’t there. It’s just a case of understanding moments your customers are going through, he says. Most YouTube ads do not deliver a measurable ROI for advertisers. This is what our coffee machine does.”
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Customer] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    And it’s no wonder why we love it so much -- it communicates to our audience how happy we are to be helping our customers do better marketing. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. Image Credit: NBC.
    [Customer] ABM: An Ancient Practice?
    called “one of the bibles of new marketing,” listed the following one-to-one strategies: Find the 20 percent—or 2 percent—of your own customers and prospects who are the most loyal and offer the biggest opportunities for future profit. Google Trends. Accessed 6/22/2016. So if ABM isn’t new, where did it come from? Stay tuned….
    [Customer] How to Market Your Brand Through Live Events
    They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Opentopic blog >> entrepreneur.com Few marketing vehicles offer the advantages live events do. Related: Online Marketing Gets. Marketing ROI Cmo marketing roi
    [Customer] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    The advertisers then Pay Per Click when the customer clicks on their ad. Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The biggest. Marketing ROI Cmo marketing roi
    [Customer] Messaging apps: The new battlefield for Google, Facebook
    billion customers on its two messaging platforms—WhatsApp and Fb Messenger and can. Opentopic blog >> newshitechdigital.com Messaging apps are the brand new battlefield and over the past couple of months Google, Fb and Microsoft have proven severe intent at grabbing a share of the pie. Marketing ROI Cmo marketing roi
    [Customer] Digital Marketing Secrets for Exceptional Customer Experiences
    Opentopic blog >> marketingcloud.com For decades, marketers have measured their success on the same goals: Revenue, ROI, reach, exposure, and engagement (opens, clicks, views, shares). Marketing ROI Cmo marketing roi
    [Customer] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    “Therefore, organizations need to be found online where their customers are looking. To view the Forbes Custom Business Marketplace article , visit KEOMarketing.com. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
    [Customer] TempsPlus a Whole Lot More
    They focus on industrial/light industrial staffing, administrative/clerical/customer service staffing, and professional placement staffing. They are locally owned and operated. That means they can tailor their services to what works best for you. You won’t deal with the red tape or one -size-fits-all process of large national agencies.
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Customer] ABM Analytics: What Should You Focus On?
    Using an algorithm to predict the likelihood that an account will convert to a customer, account engagement scores wrap up the success or lack of success of ABM efforts for any particular account and inform both the marketing team and the sales team of the best next step. That is the goal. Everything else is an indicator for revenue.
  • INFER  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Druva Chooses Infer to Predict Highest Potential Prospects
    We’re always happy to welcome another customer to the Infer family. Like many of our customers, Druva has grown rapidly in recent years and needed a better way to evaluate and prioritize good prospects for personalized follow up. Customer Stories Lead Scoring Predictive IntelligenceMelissa, you’re no stranger to predictive.
    [Customer] If It’s Not in Salesforce, It Didn’t Happen
    For instance, we run a lot of analysis on what’s happening in the pipeline as we try to refine our ideal customer profile,” Miller said. “We want to know in what verticals are deals taking longer than our average deal time. When you want to scale your team and move up-market, you need that customer data.”. That’s very much our mantra.
  • VIDYARD  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Old Irish Blurs the Lines of Virtual Reality in This Incredible Video
    But Old Irish will definitely go down in history as one of the earliest companies to use virtual reality to wow its prospective customers, and they did so by blurring the line between VR and real life in an incredible way. Maybe your business doesn’t want to break bottles over the heads of your customers, but you never know.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Customer] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    After generations of inward-looking, feature-focused approaches to building products and providing services, companies are realizing the benefits of being customer-centric. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”. Latest
  • B2B LEAD BLOG  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Expert Interview Series: Samuel Jefferies of Workbooks CRM on Marketing Automation
    Typically our customers are mid market businesses with 20-500 employees, through our partner network we work with a worldwide customer […]. Tell us about Workbooks. What services do you offer? Sam Jefferies is the Digital Marketing Executive for Workbooks CRM , where he oversees the company’s online marketing strategy.
    [Customer] How to implement a Video 1st content marketing strategy that drives action
    Take an inventory of all the questions your customers have, all the knowledge and stories that are in your company – from sales teams to technical and operational teams – as well as listing out all the human skill sets at your company. Why a Video First content marketing strategy makes sense. Forget about video! Take
    [Customer] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    This knowledge allows you to customize your messaging to meet their needs. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. Lead nurturing works. What can email nurturing do for you?
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers.  .
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Customer] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Matt is the president of Heinz Marketing , an organization that focuses on strategic customer acquisition and retention strategy and execution. Read on to see what Matt thinks about knowing your audience, building a “recipe” for content resonation, and why it’s so hard for a lot of marketers to connect with their customers.  .
    [Customer] 5 Lifelong Business Lessons I Learned from Nordstrom
    Focus on the Customer and The Money Will Follow. Stop worrying about making sales and focus on the customer experience. If you are in sales or marketing, it is paramount that you focus on the customer in front of you, as a human being with needs and wants. Need proof? My secret talent is speed-reading. Lead by Example.
    [Customer] OfferUp offers an addictive new app for eCommerce
    Where do your customers hang out online or on mobile? So where else might your customer be? So when you’re next thinking about where your customer hangs out online, download OfferUp and give it a whirl. Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Here’s why.
    [Customer] Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
    “In this era of hyper-customization, people don’t want to see the same news that everyone else is getting,” says Darlene Hollywood, Principle at Hollywood PR. Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Customer] The Psychology of Color in Marketing
    Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). But what’s surprising is the majority of these conclusions are fed by something entirely outside the customer’s conscious awareness: their response to color. IKEA is among the many brands that use yellow to attract and engage customers.
    [Customer] Why You Need a B2B Sales Content Strategy
    But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! Content Marketing
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Customer] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Should a rep want to make last-minute customizations to the scenario, he or she is able to alter every aspect of the delivery. We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Is it right for your business? Why is this Important? Takeaway.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Customer] Salesforce officially launches Pardot Engagement Studio
    The focus is on creating a more seamless relationship between B2B marketing and sales teams – and as a result, a more seamless customer. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Customer] 5 Actionable Tips to Creating an Effective Viral Marketing Campaign
    More traffic, more customers, backlinks, and mentions from top authority websites. Opentopic blog >> business.com We’ve all wanted to succeed since the start of our online journey. We want all of it. Marketing ROI Cmo marketing roi
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Customer] The Essential Capabilities for Response Handling
    To be competitive today, you need to make your company representatives available when potential customers are seeking information. It is possible to have too much of a good thing. Scarfing up a whole box of chocolates at one time, for instance, might fall into that category. Those statistics are stunning but true. Lead Qualification
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Customer] CRM Data Increases Email Marketing ROI
    Emarsys provides cloud-based marketing software for B2C brands that helps brand marketers better target consumers based on customer data and behavior. Utilizing Emarsys CRM Ads, Emarsys customers can. Marketing ROI Cmo marketing roi
    [Customer] Best Brand Strategy: Branded House or House of Brands?
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Customer] Realizing The Promise Of Contextual Customer Journeys
    Opentopic blog >> mediapost.com When you review the Web sites of email service providers, the most promoted email feature is frequently the ability to orchestrate customer journeys specific to the context of the subscriber. My firm believes the move to build a more. Marketing ROI Cmo marketing roi
  • FATHOM  |  TUESDAY, JUNE 21, 2016
    [Customer] Using Marketing Technology to Humanize Brands
    While this may help out on the side of efficiency and effectiveness in some areas, it often leaves the customers of a business angered because it can feel disingenuous or may hurt the quality of customer service. Today’s marketers are facing two very different issues. In many ways, they are. The same is true of marketing technology.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Customer] Proven Tactics to Create Sales and Marketing Alignment
    Create a Unified Customer View. Begin with a clear picture of your company’s ideal customer and buyer personas. When both the marketing and sales teams have a well-defined view of who that customer is, it acts as a solid foundation, enabling both departments to create strategies and campaigns around common goals. Meet Regularly.
    [Customer] The New Era of Successful Design and Image Selection
    Custom, authentic images display real people and communicate genuine stories that are more relatable to consumers. The research and trends you’re able to gather will help you create customer personas and also devise a better content, advertising, and social media program. Give your customers what they want by knowing what they need.
  • LEANDATA  |  TUESDAY, JUNE 21, 2016
    [Customer] Linking Together Two Picklists in Salesforce
    Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities. One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. STEP SIX: Click on Save.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Customer] Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing
    Opentopic blog >> adotas.com YesPath Customers Can Now Run Media Programs that Adapt to Each Account. The companies have integrated their products so that YesPath customers can. Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Customer] Earned media influencer marketing demands your awesome
    Sadly, there are very few companies who are happy with developing long-term intimate relationships with a committed and passionately-devoted family-cum-customers and be satisfied with that. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool.
    [Customer] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. From there I knew where I needed to improve and so on. Not So Personal.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Customer] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    We started to ask ourselves, “Does the lead look like our now-successful customers? Strong communication and visibility across both teams, a willingness to adjust as both sides learn more about our market, and a common focus on attracting and pleasing great customers has kept us constantly focused on the next deal (as a team!)
    [Customer] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    Whether you are addressing customer pain points or building content around specific questions customers are asking, you need to be sure your content speaks to your audience – instead of just throwing ideas at a wall to see what sticks. Client & Customer Feedback. Relationship Building. Modex Supply Chain Expo in Atlanta, GA.
    [Customer] Deliver More Sales Qualified Leads Using Predictive Intelligence
    While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality). One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs).
    [Customer] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Before we get started, let’s take a look as some assumptions I’ve made about your marketing and sales technology: Your sales team is using a customer relationship management (CRM) system and your marketing team is using a complete marketing automation platform. ” Your boss is asking you for it. Awesome! Measure Your ROI.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). HubSpot customers: Click here to learn how to personalize the "From" name and email address.). HubSpot customers: Click here to learn how to set the preview text of your emails.). 5) Write clear and clickable subject lines.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Customer] Visual Storytelling UX: Why Stories Need Design
    Readers and customers know the difference between bland and enticing presentation. For many companies, customers are already generating great images and video — telling their own story about the brand. While their home page features product placement, they know their end customer is likely passionate about the environment.
    [Customer] Research shows “be more human” really works
    If you are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. She teaches Marketing Research and Customer Relationship Management. Ana’s research focuses on customer profiling and customer management. .
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. Takeaways.
    [Customer] The Six Best Google+ Marketing Tools
    The customization is stellar, so setting time aside to take advantage of all opportunities is on my geeky calendar.” — Katie Lance. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Google Review Count: 70,400. Pricing: free to $34 per year.
    [Customer] The Marketing Genius of Curious George: How Demos Impact Your Business
    Things start slowly, but as George gets more customers than he was prepared for, he becomes overwhelmed and starts giving the candy away for free. If you let your customers see what they are actually getting, however, they can be realistic about what your product or service will do for them, keeping expectations in check. Maybe not.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer] 4 Email Practices of Marketing Masters
    Opentopic blog >> marketingcloud.com In 2016, email is at the center of almost every marketing strategy — helping to build valuable customer relationships, create loyalty and engagement, and drive significant ROI. Eighty percent of marketers today agree that email is core to their business (click to tweet).
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer] How To Measure The Efficiency Of Your Content Using A Simple Content Marketing Analytics Framework
    Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. Opentopic blog >> opentopic.com As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Customer] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    In marketing, certain groups of accounts are more likely to close because they are a better fit for your product, or because you can observe that their demographic or firmographic traits match closely with your best customers. Every marketing technology vendor is talking about account-based marketing this year. And for good reason. link).
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer] How To Measure The Efficiency Of Your Content Using A Simple Content Marketing Analytics Framework
    Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. Opentopic blog >> business2community.com As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Marketing ROI Cmo marketing roi
    [Customer] Microsoft buys LinkedIn: the largest martech acquisition in history?
    To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. billion. Are the above points too indirect? Actually, yes.
  • FATHOM  |  MONDAY, JUNE 20, 2016
    [Customer] What Aspects of Marketing Aren’t Changing?
    Customer journeys are non-linear and often take place on a variety of platforms. An agricultural journal that focused on the topics that most interested potential John Deere customers, The Furrow is now available in 40 different countries and is delivered to 1.5 These days, it seems that everything is changing. Yes, definitely.
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Customer] Check out the New PureB2B Website
    It is so fun to be in the middle of this transition – watching our customers accelerate their sales processes, building products to help buyers and sellers come together more effectively and efficiently, and learning new things every day about data, intent and how behavior today can predict buying in the future. But here we are. Until now.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Customer] Test These Calls to Action to Increase Conversion Rates
    Offering your customers and prospects an enticing CTA that presents a challenge or a learning opportunity can be a powerful way to affect click rates. For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. That’s kind of scary, right? Challenge.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer] docSTAR to Present ECM & AP Automation Solutions at HITEC
    “docSTAR is committed to empowering our customers to. Marketing ROI Cmo marketing roi
    [Customer] 5 Strategic Business Lessons From Game Of Thrones
    For retailers this may mean directing customer to shop in-store instead of online or promoting different value propositions that emphasize their unique benefits. If you are in B2B, growing your partner eco-system can be a great way to expose each of your customer bases with the products and services of each organization.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer] Using Facebook’s New Dynamic Product Ads
    Amazon Prime now provides 2-day shipping to most customers and even same day shipping to some, making it as convenient (actually, Marketing ROI Cmo marketing roiOpentopic blog >> practicalecommerce.com As ecommerce has become mainstream, the number of products available to buy online has increased.
  • B2B LEAD BLOG  |  MONDAY, JUNE 20, 2016
    [Customer] Branding Is Everything: Use Database Management Software to Build Your Brand
    It helps to distinguish your company from competitors, it creates loyalty among customers, it improves word-of-mouth marketing, and it makes your company synonymous with the products or services you’re offering. With an excellent branding strategy, marketing becomes easier and customer retention improves.
  • B2B LEAD BLOG  |  MONDAY, JUNE 20, 2016
    [Customer] 5 Red Flags Your Marketing Strategy Isn’t Working
    After all, without marketing, you’ll be hard-pressed to find customers, build a brand, and keep your business in business. As a business, you’ve likely had it drilled into you for years the importance of developing an effective marketing strategy. Marketing Automation marketing automation
    [Customer] Get Your Blog On: 4 Steps to Blogging Success
    Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. Personas represent your ideal customer and the different types of people in your audience so that you can focus on creating content that’s right for them. You What challenges do your customers face?
    [Customer] How Your Digital Marketing Strategy Can Transform Your Storefront
    But what happens when customers begin to want that brand experience again? This is the space where brands might mail customers samples of their product, build 360-degree videos or virtual reality stores , or build a specialized app that offers a unique and specific buying experience to the customer. Window Shopping at Home.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Customer] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Little Ways to Simplify Your Search. 1) Customize your web presence. It should go without saying, but if you aren't customizing your resume, cover letter, and portfolio for the specific job you're applying to, you probably won't get the interviews you're hoping for. The average job search is a peculiar paradox. Trying to Find a Job?
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