• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Customer] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Customer] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically. Many can also push messages to other channels via marketing automation or CRM integration.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Customer] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    This is roughly similar to campaign management except that campaign entry rules are usually defined independently, so customers don’t automatically flow from campaign to campaign in the way that they flow from state to state. Another way to look at it: customers can be in several campaigns at once but only in one customer state at a time.)
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Customer] You Should Want to Win First Prize, Right?
    Not everyone who comes to your restaurant is guaranteed to buy pizza, but as a whole, you’re very likely to sell more food to more customers. Now you have customers in the door. Humor me for a moment and pretend your staffing firm is a pizza restaurant. You decide to hire someone to do your marketing. Then there is Candidate B.
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Customer] What We Learned By Filming Our First B2B Case Study Video
    At Bizible, we realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. We’ve recently redesigned the page and put video at the top of our to-do list.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Customer] Is Your Funnel Full of Fool's Gold?
    Just as vital to the success of a program such as this is their role in providing the information sales needs to turn these prospects into customers. In this take-it-or-leave-it scenario, nobody wins. So, what’s the best way to rid the funnel of fool’s gold (leads that may look good at first blush, but are actually not worth much)?
  • AKOONU  |  THURSDAY, AUGUST 25, 2016
    [Customer] [Webinar Series] Meet Revenue Acceleration Experts
    Jeff Freund, CEO and Founder of Akoonu, will discuss creating strategic data-driven customer journeys and buyer personas in Strategic Marketing Essentials in The Modern Age on Tuesday, August 30th. We're partnering with BlueBird Strategies in their Meet The Masters webinar sessions. Meet The Masters. Demand Generation
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Customer] A Rosetta Stone of marketing technology terminology
    Our customers use our product to connect and synchronize multiple cloud systems in real-time. It’s a key technology for getting customers to a single view of the customer and helping them become more agile with their processes and reporting. If you plot the customer journey to these systems, it will bounce all over.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Customer] Meet the Vidyard Team, Video Style: Garth Newton
    He taught me to make sure that we’re getting good ideas well before the customer sees it so we’re making good things and we’re making good things really, really well. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Blog Vidyardianism
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Customer] 7 Ways to Keep Your Customers Begging for More
    Get Started » For too many small businesses, customer service is still seen as a “burden.” The post 7 Ways to Keep Your Customers Begging for More appeared first on Opentopic. entrepreneur.com – Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Carey.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Customer] How Carlsberg Produces Probably the Best Beer Content in the World
    Interactive evergreen features on the Carlsberg site, like “ Carlsberg Pioneers ” and “ The Art of Making Beer ,” guide customers through the company’s commitment to craftsmanship and 150 years of history. Two years ago, it embarked on a mission to do the same with its content. B2C Brands Carlsberg Europe UK
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2016
    [Customer] Want To Know How To Harness Data and Optimize Customer Experience?
    Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. It converts more visitors, increases average order value, and transforms one-time visitors into loyal customers.
  • INFLUITIVE B2B  |  THURSDAY, AUGUST 25, 2016
    [Customer] Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
    This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. The post Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages appeared first on Influitive.
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Customer] Are your marketing personas your sales market segments?
    Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? Today, I want to talk about something similar. All marketers worth their salt have created a set of personas. How would that work? Like this post?
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Customer] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    ” Modern marketers are charged with providing multiple types of content, delivered through multiple tools and technologies, to serve an ever increasing number of channels—all aiming to reach the customer in a personalized way. The second change is the increased role of marketing organizations to manage the customer experience.
  • TYPE A COMMUNICATIONS  |  THURSDAY, AUGUST 25, 2016
    [Customer] How Marketing & HR Can Build a Much Better Brand Together
    Branding Human Resources Marketing Uncategorized Brand Promise Carla Johnson Culture Customer Experience Employee Communications Employee Journey Experiences Experiences 7th Era of Marketing marketing Michelle Smith OC Tanner Robert Rose Type A Communications
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Customer] What Personality Assessments Reveal About Your Customers
    As any seasoned salesperson will tell you, getting the customer to say “yes” to something -- even something as simple as a quiz result -- is an important step forward in the sales process. This all starts, of course, by knowing your customers. Personality assessments are fun. Which Harry Potter character are you? Where should you live?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Customer] 10 Groups to Join on LinkedIn if You’re in Marketing
    This group focuses on the strategic activation of social media, email marketing, SEO, mobile, and web marketing to deliver a great experience to your customers and prospects. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. Infographic ©2016, Statista. for marketers. Digital Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Customer] Understanding the Stages of Your Sales Funnel [Infographic]
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Content Marketing
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Customer] Why Empathy Is the Key to Being More Creative
    What do the client's customers or consumers care about? You can have a business that has a good product and a customer who wants to buy it, but if they ignore the context, they're missing a very important third leg of the stool ," he said. Not all creative insights are useful. Applied Empathy. Do they have the right team in place?
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    This guide focuses on developing a budget that will help your company address the disruptive marketing challenges that are coming in 2017”, said KEO Marketing CEO/President Sheila Kloefkorn. “It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] How Long Before Brands Completely Abandon Twitter?
    Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer. business2community.com – Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. Because, I’m starting to believe it might. appeared first on Opentopic.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    AR is especially good at adding a layer of customization to a presentation. Customized Experiences. However, these are all consumer-oriented initiatives. What about B2B marketers? Are AR and VR something we can use in our marketing initiatives to drive meaningful engagement, and more importantly, pipeline and revenue for our companies?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Customer] ABM Vendor Guide: Features to Customize Messages
    Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. That’s because, ultimately, message customization for ABM is pretty much the same as message customization for any other purpose. The Guide lists just a half-dozen vendors in this category.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] How giving useful ideas and secrets builds trust
    Customers have a general lack of trust of brands, and they don’t want us to treat them as targets. They focus on helping their customers having a great experience at every step of their journey. Use your empathy and put yourself in your customer’s shoes. talked about freely sharing ideas and helping people. ” My response.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Customer] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] What a Buyer Wants: Personalized Advice, Business Value and ROI
    Personalization means your sales reps and partners need to have superior discovery and assessment skills, to learn more about the buyer and their challenges, and leveraging these results to deliver personalized and provocative industry insights, customized benchmarks, and aligned solution recommendations. What can you do for me?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] American Recruiters Strives to Be Better With New Custom Website
    American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. The post American Recruiters Strives to Be Better With New Custom Website appeared first on Haley Marketing Group.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 8 Tips for Creating an Email Newsletter Your Subscribers Will Love
    For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Monitoring Customer Experience: A Holistic Approach for Business Success
    Customer experience is more important than ever. Businesses that aren’t focused on delivering on the promise of good customer service are seeing their customers leave in droves. The post Monitoring Customer Experience: A Holistic Approach for Business Success appeared first on Opentopic. Brands & Marketers
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    What resources could you recommend to a potential customer that would help them to achieve better results? 5) The Checklist. Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. The ultimate guide to housetraining a puppy.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    Either way, take the 2-minute assessment to evaluate your current video marketing efforts, see your maturity ranking, and receive custom recommendations on how to improve and move to the next level. If you’re reading this post, you’re probably already using video. We’d even bet on it. The only thing is, ‘using’ is a pretty loose term.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Semi-Homemade Interactive Experiences
    The premise of this show is basically customizing pre-made mixes or foods to be something that’s kind of homemade, but also kind of not. surely cannot build a couch by hand, but I’ll be damned if my IKEA couch doesn’t have some custom painted legs to match my brightly colored living room. Want to make it even more your own? Tweet This!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] How to select the perfect B2B data vendor
    Most B2B marketers rely on customer data from third party suppliers. First, clarify your marketing objectives for the data.  If you are going for customer acquisition, your data needs will be different from retention goals.  Custom data collection. But how do you choose among the myriad data providers out there? Just Criterion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Why So Many Email Marketers Are Worried About Spamhaus
    You build a better list, improve your deliverability, can provide partners with real value, and have engaged customers. The talk this week in Deliverability has centered around a rash of Spamhaus listings. Those addresses were then added to the lists of those sites. No Denying It. There is an easy answer to this potential issue.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Snaps disappear 1-10 seconds after they are first opened, and they can be customized. You can add a lens if you are sharing a photo or video selfie by pressing down on your face until different lens options appear, such as the one pictured below: Source: Snapchat. 2) Customize your Snap. What is a Snapchat Story? Source: Snapchat.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] 3 Ways to Boost Your Sales With an ROI Calculator
    So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution. Your customers do a lot of research before they reach out to you. Customers are selling themselves on your solution. Plaid jacket? Used cars? Voila.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Customer] Exceed Customer Expectations In The New Age Of Personalization
    According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group. Marketing Strategy
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Customer] Once Upon a Time: How to Boost Your Selling Through Storytelling
    But for corporate purposes it isn’t my childhood or outdoor exploits that I recount, but an arsenal of material about 5 aspects of our business – stories about our company, our products , our customers , our competitors and our industry. But have you ever considered the powerful role storytelling plays in selling? Dad, Tell Us a Story.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Customer] How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner
    The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic. Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? Shortening your links can help you do more than save character space in your posts.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Key Tips for Driving Attendance at Field Events
    they get to personally interact with potential customers) can also be a selling point to the prospective attendee. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Customer] Feeding Sales Is a Process, Not a Project.
    The entire sales and marketing functions in your company must be restructured as one, focused around customer acquisition costs. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. And now there’s a budget cut. Ingrates
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Customer] Introducing Contently Social
    Track and optimize content production and performance, based on custom metrics (found in one place). In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Others focus on upping quality to increase engagement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Customer] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    Learn from Industry Experts from Oracle, Partners, and Customers. Oracle Data Visualization Cloud Service Hands-On Lab with Customer Use Cases, Pravin Patil, Kapstone. THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. January 31 – February 2, 2017. Business Intelligence.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    It’s a highly engaging form of webinar and adds credibility to your brand by inviting partners and customers create a thought leadership piece. Specific webinars can even help keep your existing customers happy and engaged by helping them get acquainted with new products or features. Hands up! It’s definitely not always easy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Customer] One Third of CMOs Not Integrating Within Digital Channels
    It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. Companies with strong cross channel customer engagement see a 9.5% How much growth? From Within.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Customer] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Acquisitions are certainly not uncommon, but it does pose a challenge for marketers to merge social media channels and ensure that their customers can find the right one. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Be Nerdy, Yet Relatable. HootSuite.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Customer] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Hint: start talking to your advocates!)
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Customer] Use Marketing Automation The Right Way
    believe it will change the dynamics of customer acquisition and retention. Each time I get the opportunity to speak to marketers I ask them how often they speak to their buyers or customers?  On occasion I will get a few raised hands that state they make it a consistent practice to do so. mean it… this isn’t just a bunch of buzzwords.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Customer] What Does “Going Pro” Mean for Your Email Marketing?
    Most importantly, though, email appeals to customers — people prefer to communicate with companies through email , and they embrace messaging that educates, engages, and/or features money-saving deals. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email Marketing
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Customer] The Marketing Guru Covers: What are the benefits of social media marketing?
    By increasing your brand recognition, you also gain more loyal customers. What’s even more valuable, is that each customer interaction is an opportunity to show your level of customer service. Social media is everywhere. But, how effective is it – really? What are the benefits of social media marketing? Save money.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Ways to Get Personal With Your Audience at Scale
    Internally, companies may focus their communications more on the product than the customer, and these two objectives often conflict with one another. Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Develop Messaging Categories. Targeting and Personalization b2b Consumer
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Customer] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Infer helps us minimize false positives and tell us for each lead if it’s a company that matches our ideal customer profile.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Customer] Why Product Marketing is Essential to Your B2B Organization
    Hiring a good product marketer would help the company in many ways, for example: Ensure product-market fit, including a stronger understanding of customer problems. Hone in your perfect customer via segmentation, targeting and personas. You are the interface between customers, your marketing team and the product team. Connect.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Customer] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    By reaffirming a commitment to data-driven processes, marketers can measure the direct effects of their work and map out how to produce content to complete the customer journey. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Customer] 5 Ways Marketing Automation Builds True Customer Loyalty
    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Customer] How to be a marketing maverick in an old-fashioned industry
    What if I told you that I could get your target customers to wear your branding on their butt ? That these customers would actually be coming up to you , asking to put your branding on their butt? By Elaine Ball, {grow} community member. Oh yeah, I saw that eye roll. And I know what you’re thinking. But that’s where you’re mistaken.
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Customer] How to Build the Business Case for Purchasing Marketing Technology
    Are our customers or prospects asking for something we can’t provide them? We paid an agency $10,000 for a custom digital calculator that didn’t deliver data anywhere. Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Customer] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Events and trade shows.
  • LEANDATA  |  MONDAY, AUGUST 22, 2016
    [Customer] The Salesforce Bucket List
    It essentially allows you to group things together without having to create custom fields or custom formulas. It’s not that we don’t care about the amount of pipe created by our front-line Account Development Reps reps and the customer success team. Click on Customize. One way to do that is through the use of buckets.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Customer] ABM Vendor Guide: What to Look for in External Data Sources
    They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Customer] 6 Ways to Tune Up Your Email Marketing
    Email is one of the top ways to reach customers and prospective customers. The post 6 Ways to Tune Up Your Email Marketing appeared first on Opentopic. Cognitive Technology
  • ACTIVEDEMAND  |  MONDAY, AUGUST 22, 2016
    [Customer] Diving Deeper Into Drip Campaign Best Practices
    We also touched on the ways in which they have been changing based on how customers are becoming more discerning while technology advances. Marketers need a full “360-degree view” of their customers to provide messaging that meets individual needs. (we’ll cover the aspects of personalization in a moment).
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Customer] How To Measure Paid Media ROI (ROAS)
    And second, are the leads that you are generating converting into customers? Once your ads are properly tagged, an attribution solution tracks visitors’ touchpoints from the first touch to closed-won customer and the revenue that is generated. Of course, in B2B customer journeys, there are multiple touches across multiple channels.
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Customer] Finding Experts Using 5 Visibility Techniques
    This customized program is based on research into Visible Experts and buyers of their services. Buyers of professional services can be very particular when it comes to who they work with. For that kind of make-or-break professional help, most buyers want to have a recognized expert in their corner. Recent research holds the answers.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Customer] 3 Tips for Mastering Inbound Marketing
    Post regular content online that your customers would want to read.  The Three Pillars of Customer Delight are HUGE in nurturing current clients. Marketing Tips SEO/Social Media Buffalo Marketing Company inbound marketing Inbound Marketing Tips Marketing Company In Buffalo Marketing To Reach To Customers Top Marketing Company
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Customer] 6 Ways to Tune Up Your Email Marketing
    Email is one of the top ways to reach customers and prospective customers. The post 6 Ways to Tune Up Your Email Marketing appeared first on Opentopic. Marketing Technology
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Customer] The Value of Staying Focused on Your Audience
    Enter: the Customer First Strategy Map. Be Audience-First with the Customer First Strategy Map. The Customer First Strategy Map (efficiently referred to as the C1 map) is sort of a Fathom original. Customer Persona. What Problems Do You Solve for Your Customers? What is the Process for the Customer to Purchase?
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Customer] 26 Mobile App Analytics Tools For Digital Marketers
    Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. Now, imagine what business would look like five years from now. Knowing how your target audience consumes content is critical, if you want to build a thriving business. Truth is, the competition will keep getting stronger. Anyone with.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Customer] The Making of Vidyard’s New Website Product Tour Videos
    It was also important to us that each video didn’t feel like it was just a regular old office; our brand is unique, fun, and creative, and we think our customers are too, so these interesting furniture choices would help our videos feel more relatable and engaging. Recently, Vidyard quietly launched our new website. Pre-Production. Concept.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Customer] Social media strategy leaders: an intro to the series
    When evolving technologies, especially communication technologies, are used by prospects and customers, organizations have to do more than just be there. Because communication with prospects and customers, when designed strategically, can lead to opportunity. The work and the job titles emerge. Where does social media strategy live?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Customer] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    At its core strategic function, Data Management unites marketing and advertising technologies to ensure an excellent customer experience that drives better results. It allows for shared insights between typically disparate systems to inform better modeling practices and identify actionable insights about customers. Data Management
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Customer] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    B2B organizations have access to massive amounts of data from their internal marketing and sales activities, prospect and customer behaviors, and customer service information. However, for some of these B2B organizations, their efforts are falling short. What does data have to do with ABM success? In one word: everything.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Customer] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    These images may compete for attention, but often fail to register, simply because your customers can’t identify with them. These days, customers’ attention can much more effectively be captured by showing the actual experience of travel, as depicted by our suggestion below. That means they can be used in all sorts of campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 22, 2016
    [Customer] The reality of online influence and the only thing that matters
    When I started my new consulting business, my first two customers were a college kid trying to start a local catering business and a real estate agent. I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Customer] From Branding to Demand Generation
    Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. People were not visiting our website even though we are subject matter experts on certain topics. Content Strategy
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Customer] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. ET // 11 a.m.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Customer] Using Regression Analysis in market research
    When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough.  and 0.7 value.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Customer] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media influencers play an important role in driving brand awareness and purchases, too: research from Experticity found that 82 percent of customers are highly likely to follow recommendations from a social media influencer. Social media buy buttons were once heralded as the next big drivers of social commerce. Buy Button Evolution.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Customer] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Facebook cripples ad blockers while giving consumers more control over the ads they see (29:20): Facebook is implementing new settings that simultaneously make it easier for users to customize their ad experience, while making it harder for ad blockers to work on the site. This week’s show. Content marketing in the news. Image source.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Content Strategy for Marketing
    Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. company’s people and your users [customers]. customers or users. Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. customer experience? customers.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    organizing content for customer facing meetings. For someone who needs to find a relevant asset to present to a prospect or customer, this. We love to hear how customers. networks can show customized, tailored ads to viewers based. your customers, be able to measure the. and value. post-production. Let’s start.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Study: How Much of Your Content Marketing Is Effective?
    And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Content Marketing Playbook: Strategy and Roadmap
    customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Customer] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. 16% 2.9%
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer] New Tech from Chirpify Allows for Increased Customer Engagement on Social Media
    Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness. Marketing Technology
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Customer] Guide to ABM Vendors: What's in a Complete ABM Stack?
    Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* custom message vendors, who create and deliver messages that are dynamically tailored to specific accounts or segments. All the functions are indeed required, but the sub-functions are optional. There sure is!
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer] All Business is Personal — Especially in Ecommerce
    Your marketing must constantly adapt to customer behavior, which means it can’t revolve. Attend our free webinar August 24 and learn how to create highly profitable direct mail campaigns that will grow your business. Register Now » Traditional marketing has a single focus: getting more sales. Marketing Technology
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer] The Importance of Segmentation in Targeted Marketing – Enterra Solutions
    Whenever and wherever it began (and for whatever reasons), customer. The Importance of Segmentation in Targeted Marketing I have no idea when consumer segmentation was first introduced as a targeted marketing tactic. The post The Importance of Segmentation in Targeted Marketing – Enterra Solutions appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer] Your Guide To Personalizing Across Every Channel In 2017
    Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. The post Your Guide To Personalizing Across Every Channel In 2017 appeared first on Opentopic. Cognitive Technology
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [Customer] Why Email Marketing Is Still Effective
    And in 2014, email marketing was listed as the most powerful tool for customer retention. Email Marketing Is a Double Win for Customer Acquisition, Retention. For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. It’s true. Whoops!
  • HALEY MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Customer] 10 More Quick Lessons
    The customer may be king, but they are not always right or nice. In my last blog post, I shared 10 of my favorite “learning experiences” from my 20 years as CEO of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. Pick a niche. Let go.
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