• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Customer] Wise.io Provides Another Choice for Automated Predictive Modeling
    Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn. The system can also take non-API feeds such as batch data loads, although this takes more custom work. had already planned this week to write about Wise.io as the subject. inputs.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About EY Entrepreneur Of The Year. About Vidyard. Media Contact: Tyler Lessard.
  • TOM PISELLO  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Aristotle’s Persuasions and the Neuroscience of Purchase Decisions
    Aristotle challenger marketing challenger selling Conversations customer conversations Ethos Logos neuromarketing neuroscience Pathos the challenger sale the value gap Value Marketing Value Selling 'What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Related Stories Feature Friday: Customizing Your Account Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics. 'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago !
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Banner Ads Must Die!!!
    Your customers ignore them. Your future customers might even hate you for interrupting their content experiences. Why interrupt what your customers want, when you can be what your customers want? 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing.
  • REVENUE JOURNAL  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Are you an ember?
    Their customers, employees, and vendors can see this characteristic quite clearly, because when they come to an ember of a leader with new ideas, he never quite engages. 'I have happily followed a strict business rule for a long time: I don’t work with jerks. ve recently added a new one: I don’t work with embers. Passion for what? Leadershi
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    9) Whether it''s a first visit, a lead, or a customer, welcome ANY visit from ANY platform. 'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. Monsters everywhere! Ignore it.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Jeff Ogden of Find New Customers is one of the best writers in America!
    'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? Salesforce also says Jeff Ogden of Find New Customers is a great writer. Marketing Manger, Sonja from Find New Customers client  Mintigo said “Jeff, you sure are a great writer.” HubSpot.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Turning Website Visitors into Leads
    In one of his books consultant Andy Paul talks about how customers want information immediately. You can look at existing customers to see what they did before. JIM : When you get new customers, do you help train their sales forces on this whole new process? This blog post is an edited transcript of their conversation.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Customer] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Once you’ve completed your research, you should have a good idea as to who your best customers are, what they’ll most likely be looking for, and where to find them. Streamline your check out process and offer incentives like discounts, or free shipping to help customers purchase. Halloween, Thanksgiving (in the U.S.),
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Customer] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. Why don’t you contact Find New Customers to get more Mr. Right Nows your salespeople need? I’m customer centric and I was many  years ahead of my time.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Customer] This is the week that was: Getting inside the head of a B2B buyer
    But how do you make sure those videos you have lovingly made get in front of the eyes of your customer? 'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week. As marketers we are all in the business of getting people to say ‘yes’.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Sales Enablement Technologies: Some Things Old, Some Things New
    The most important customer management tool has long been, and remains, the CRM platform, with 80% of all survey respondents confirming active use of this standard tool, specifically in the context of sales / marketing alignment. These technologies are therefore worth procuring with an aspiration of shared benefits…and shared budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Customer] Standing out in a world of information density
    We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles. We will also have to fight through app results and filters by creating experiences so interesting that we invite our customers out of their filter bubbles.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Customer] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Your customer support personnel and salespeople are a wellspring of information about what prospects and customers are looking for across all stages of the funnel. If you’re an Act-On customer, you likely use the Act-On SEO Optimizer to keep your website search-friendly. Know Who They Are. Yes, I’m talking about personas. Do it.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Customer] 7 Current Design Trends Every Marketer Should Know
    Customers can really focus on a product''s features. 4) Custom Illustrations and Icons . Say goodbye to awkward stock photos and hello to custom animations as one of the latest design trends. 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Leverage Web Analytics to Determine Lead Generation Goals
    Average Revenue Generated per Customer. Next, calculate the average revenue generated per customer. Revenue per Customer = $1,000. Monthly Customers Necessary to Achieve Revenue Goal. To do this, divide the monthly revenue goal by the average revenue obtained per customer. Revenue per Customer = $1,000.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Twitter’s new mega-partnership has interesting implications
    The first joint solution will integrate Twitter data with IBM customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers. Twitter is the go-to platform for customer service these days so this makes a lot of sense.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    What else can I sell to my current customers? Which of my customers are likely to churn? Citrix and RingCentral are two good customer examples. The second is “selling more to your current customers” – companies with many products to sell, but unsure which of their customers are the best targets for specific products.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    Related Stories Understanding How to Engage a Growing Anti-Advertising Audience Feature Friday: Customizing Your Account 5 Symptoms That Mean Your Marketing Needs a Check-Up. 'Phone leads drive business. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. How should phone leads get assigned?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    If visitors get frustrated trying to find what they want quickly, they turn from a prospective customer to someone you’ll never to business with. 'Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia? You go to the Internet search bar.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact. With a deluge of messages and media in the landscape today, however, the process is more complex. Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers. Brand journalism isn’t just restricted to established content powerhouses like Cisco, Intel, and Microsoft.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Why the Best Marketers Ask If You Want Fries with That
    That’s why the best training ground for marketers today — just like it was 100 years ago — is a job in a customer-facing role, like waiting tables or slinging sandwiches. The soft skills honed while dealing with and learning from all types of customers (i.e. Customers have even sent letters asking Zappos to start an airline.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Think about your ideal customers who don’t know your company. Which of those leads became customers ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Put a pin in the customer journey. 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. Catch up on content marketing blogs.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Is there a skills gap in the boardroom?
    This is not nice to haves, content creation is not self indulgent this is educating the new breed of customers that expect information and answers in an instant. You clients may not think they are on social media but they are, they customers and prospects will talk and reviews will be placed. Why not?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] What the growth of inside sales means to B2B marketers
    Many large enterprises have moved to a tiered selling model, where field sales cover large accounts, inside sales manages the relationship with mid-level accounts, and the smaller, less active customers are served by distributors, catalogs, or e-commerce. 'I heard an arresting comment at the LeadsCon conference in New York in August.  Video.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Marketing Horror Stories
    One horror story, I heard from a customer, is about an email originally intended just for Japan that was accidentally sent to the entire database. 'Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy!
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] 8 out of 10 Marketers Fail to do Buyer Personas
    Unless you have taken the Buyer Persona Master Class taught by the Buyer Persona Institute like Jeff Ogden of Find New Customers did, you will undoubtedly lack the skills to do buyer personas. think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. You can’t.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] UPS B2B Purchasing Insights Very Enlightening
    Continually improve the customer experience — make it easy for them to purchase from you. 'UPS recently released a study they did on the behaviors, preferences and perceptions of industrial supplier performance. Industrial distribution was once dominated by family owned companies built on personal relationships. Are you still with me?
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. So we started customizing the offers that show up based on an affinity with the content. By narrowing the offer options and customizing them to the content, we got our conversion rates back up and even higher than they were before.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    HubSpot customers: Learn how to suppress a list of contacts in HubSpot here.). These are people who continue to visit your website, download your content, and engage with your brand, but will probably never turn into a customer. 'Email marketers spend a lot of time creating lists. You name it, there''s a list segment for it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Finally, Small Business Social Media is Evolving
    Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?” Don’t be a creeper, just see what your customers are talking about. to “How will our customers do social media for us?”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] How to Future-Proof Your Content Marketing Strategy
    Suppose you’re writing a blog post sharing a customer case study you just completed. 'Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. Content is a long-term game. 
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Better Visibility and Shorter Sales Cycles.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer] Anatomy of a Perfect Blog Post
    Studies show that over  90% of marketers today are publishing custom content. 'What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Why Views Don’t Count: Video Metrics that Actually Measure Success
    The real golden nuggets appear when you drill down the aggregate video metrics to an individual prospect, lead, or customer level. 'So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not Not so fast. If views Ask yourself this: why did we create this video in the first place? Converting leads.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Content mapping is the process of planning content to align with student or customer needs in each phase of their decision process. 'In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. Video? Quizzes?
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Customer] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing? Or declining? Not doing?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    Many of these positions being offered for the holiday season will supplement existing customer service teams. CareerBuilder’s study found that 40% of seasonal jobs this year will be customer service positions. Macy’s alone will be hiring 1,125 workers for their customer service centers in Ohio, Florida, Arizona, and Missouri.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Customer] The Time I was a Featured Guest on Hubspot TV
    'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. If you visit Find New Customers you can see our new video and set up a FREE 15 minute call with this marketing expert.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Customer] 4 Content Marketing Productivity Killers
    There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time.  'Author: Dayna Rothman Being a content marketer is hard. know that first hand!
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    Take the time to fully test all customer and prospect communications. 'If you’re like me, you can’t remember whether to move the clocks forward or backward without repeating the old adage to “Spring Ahead, Fall Back.”  This November 2nd, I’m certainly excited to get an extra hour. Much remains to be done in the last eight weeks of the year.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 28, 2014
    [Customer] What’s a Customer’s Lifetime Value To You?
    While there’s nothing wrong with this, we all need to step back and look at the total value of a customer. So what are you doing about keeping that lifetime customer? What can you do to foster and nurture those customer relationships so when the next purchase opportunity comes up, we have the advantage?
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Free Ebook: How to Master Personalized Marketing
    Instead, they were seen (and marketed to) as a single, homogeneous mass of potential customers. 'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. .
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Ready for Events That Work?
    Dinners, I think, work best for customer groups with, perhaps, a small number of very senior prospects who can be led to believe that you do these all the time for all your customers. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. Breakfast events are a terrific way to engage prospects and clients both. mean it. Not one.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Survey Says: Variety Paves the Marketer’s Path
    That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Customer] Don’t look now. Here come the post-Millennials
    By 2020, they will make up 50 percent of our customer base. By 2020, they will make up 50 percent of our customer base. 'A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. But what about the generation AFTER the Millennials? What do you call this group? Design doesn’t matter.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Customer] 9 Examples of Extraordinary Infographics From 2014
    Rather than having a standard FAQ section or press kit for customers wanting more information on the background of SWISS airlines, they created an interactive brand experience featuring a 3D scrolling experience, films, the SWISS fleet and much more. 'This post originally appeared on the  Insiders  section of Inbound Hub. Static Infographics.
  • AVITAGE  |  MONDAY, OCTOBER 27, 2014
    [Customer] Shift from Repository to Content, Communication and Collaboration Ecosystem
    Think about the customer-facing, content-using groups across your organization: in marketing and sales of course, but also customer service, training and HR (talent acquisition). 'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Customer] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Why must we brand people as “employees”, “customers”, “vendors”, “partners”, etc. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Ways to Humanize Your Brand and Enhance Customer Experience  . Incentivize and reward loyalty: Don’t take your customers for granted.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 27, 2014
    [Customer] Mining for Your Lead’s Micro-buy Signals
    Closing CRM Intelligence customer intelligence Data Leads pre-call research Sales 2.0 'Note: Today’s guest post is another in a series provide […]. Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Tips and Tricks b2b sales Sales Sales And Marketing sales prospecting sales techniques social selling
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Customer] 7 Tips to a Stellar Welcome Email
    discount or promotional offer is also valuable to your subscribers and prospective customers. Customers receive valuable information that they want, and you learn more about their interests. 'When a new subscriber comes along, you want to dazzle them. Don’t leave them hanging. What makes a welcome email valuable?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Customer] Sharing for Engagement on Twitter
    No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. Be Concise. Be Visual.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Customer] 45+ Resources to Master Blog Writing
    Converting visitors to customers is one of your goals, right? 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. It doesn’t mean it’s impossible, though!
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    The last thing you want to do is scare your customers, no matter what time of the year it is, but the unfortunate truth is that many of us are doing things that are giving our customers nightmares and scaring them off. The truth is, customers simply don’t trust you without a phone number. Five minutes. The post Boo!
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Customer] The Importance of a Good Leadership page – Rob and Deploy Ideas
    Follow Jeff Ogden of Find New Customers on Twitter at @fearlesscomp. This blog is written by Jeff Ogden, President of Find New Customers who’s an award-winning marketing expert too. You can set up a free 15 minute call with this marketing expert simply by visiting Find New Customers. It’s at the top of this blog now.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. Now picture that money flying out the window when your customers disengage—either explicitly through an opt-out or subtly by withdrawing their interest. Finally, I decided to unsubscribe.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer] 3 Points, 5 Questions – Personas Driving Marketing Insight
    How has your customer changed in the last year?  'New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Customer] It’s a Scary World Out There!
    The issues your team must understand are: operational efficiency, cost containment, customer responsiveness, revenue growth and increase market share. Drive an Increase in Customer Satisfaction and Lower Your Costs” certainly would get the attention of the VP of Marketing or COO. 'It’s a Scary World Out There. Create a sales theme.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Customer] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Check your settings – Make sure your settings are “new customer friendly,” meaning you don’t have them set to private. LinkedIn is one of the most powerful tools available to network, grow your business, and reach customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral. Can this idea be applied to a business of ANY size? Even an individual blogger?
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Customer] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Another challenge was that we didn’t have a way to direct our customer’s journey based on the behaviors they demonstrated, or the relationship they had with us. Marketing automation also allowed us to address the problem of not being able to direct the customer’s journey through their interactions with LEGO Education. Read Case Study.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer] 10 Ways to Optimize Your Lead Conversion Rate
    Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Use your manners. Serve them.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Customer] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. – that is the theme of the terrific new video at Find New Customers. Find New Customers Florida ND Football
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Customer] How to Lead Your Team Through a Crisis
    The majority of our customers were young internet companies. But every time I did, I always came back to the fact that the market trends were in our favor, we solved a huge customer problem, and we had a great solution. Spend time with customers. 'This post originally appeared on the Sales section of Inbound Hub. In a month?
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Customer] The B2B Funnel is More Like a Pinball Machine
    Helping prospects choose to become your customers. 'I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. And more.
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Manufacturing Team Solders for Kids!
    Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys. '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. In the end they look like new or close to it!
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Sounds pretty great, right? It also has the benefit of being true. Premium Content Offers. Landing Pages.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Customer] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter ( customers will see these, too. ). Marketing Soapbox b2b customer marketing results That has big benefits. love this phrase. ).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Customer] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. Because it knows what to expect, the system can easily load customer data and sales results from those systems.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Customer] The new ABCs of Selling: Always Be Challenging!
    53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 The key?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Feature Friday: Customizing Your Account
    'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. General
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Customer] The Best White Paper on B2B Demand Generation Ever Written!
    'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. Thank you so much! So it is extraordinarily well written.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Customer] How to Define Market Needs to Align Content Effectively
    Build Buyer Personas on Customer and Prospect Interviews: The simplest, but not always easiest way to understand your market is to talk to the people who comprise it directly. Recommendation: Ask customers during your regular check-ins what events they are planning to attend. and your content, in particular ? Study what they’re doing.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Custom Labels* : Will still appear in the sidebar, but can be bundled in the inbox, too. . 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. How to Get ''Inbox''. and up), and Chrome.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Getting Down to Business: Nurturing Leads
    DAVID :        My background’s marketing and accounting, so I always knew that we could take total sales and divide that by customers. 'Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business ® , a radio talk show focused on the small business. DAVID :        Welcome back. Am I wrong?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Customer] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Once we opened, though, it got edgier and edgier because customers said we could do more. So the customers played a role in the story''s development? It got edgier and gorier because the customer said to do more. We call it "Food that doesn''t try to be smarter than the customer." Such a cool content story.  Always.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Customer] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    They are having conversations and closing customers. 'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. When was the last time you used a travel agent?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    At VMware, Jeff  is responsible for their customer and partner facing digital marketing channels and programs. His focus is to better align his channels with customer needs and expectations while simultaneously supporting corporate revenue targets. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Case Study Copywriters: Juggle More for Your Clients
    With multiple interviews and customer review cycles, case study projects demand more project management than other types of writing assignments. Case study writing customer case studies Customer success stories case study writer 'When we want to stock our kitchen, our family shops at three different grocery stores. Probably.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    'You can’t afford to not use customer location data to efficiently route incoming calls to your business. Relevance: Create a Better Experience for Customers and Agents. key benefit of routing inbound calls based on a caller’s location is that you are automatically creating a more relevant experience for customers and agents alike.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Customer] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    It is your job to educate them that they are safe as long as they remember one thing … a B2B customer is typically a LOT more valuable than a B2C customer … and that you don’t measure success in clicks and impressions. The PPC rewards can seem sweet (page one, anyone?), In order to do that, you need to follow the next step….
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports? Click save and your custom report is ready to go.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Customer] How to Personalize Customer Interaction on Social Media With Data
    'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Social Media for Customer Support Social […]. Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Customer] Sorry Toto. We’re not in NYC any more.
    'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. But Find New Customers is now in Tampa/St. Follow the President of Find New Customers on Twitter here. Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. Thank you so much! Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 43 Bright Ideas for Promoting Your Lead Gen Content
    Create your own custom message to be included in the social share buttons so that you can include the hashtag you have created, and the exact message you want to get across. . 'So you just created a piece of content for lead generation  -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. Social Media. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Customer] The Un-Tapped Value of Employee Social Capital
    Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. 'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Customer] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Customer] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Customer] 5 tips to amplify your YouTube video and get more views
    So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. Select the video language.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should be, too. Just because your video team says “yah, we’ve done a comedy before” doesn’t mean they’ll be igniting jolly laughter in your customers. People, like you and me.
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