• B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Customer] Our 5 Favorite SFA Software User Interfaces (UIs)
    There are many SFA software options on the market today —some are standalone systems, while others function as part of a broader customer relationship management (CRM) suite. robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Microsoft Dynamics CRM. Pipedrive. SugarCRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Customer] Matching Marketing Technology to Business Strategy: A Starting Framework
    More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. The implication is that every business needs to adapt a strategy of customer intimacy. In this case, the goal of your tech strategy is always the same: “to deliver customer intimacy at low cost”.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Customer] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. However, data shows that roughly 60% of customer purchase decisions are made prior to speaking with a sales rep. SPOILER ALERT!
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Customer] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. However, data shows that roughly 60% of customer purchase decisions are made prior to speaking with a sales rep. SPOILER ALERT!
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Customer] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    Apparently not, according to Esteban Koslky, a consultant and customer strategist who last year surveyed 45 CMOs and got just about that many definitions for what engagement means. “The only thing they agreed on was that it had to do with customers,” says Kolsky, who runs a consultancy called ThinkJar. Engagement. Well, no.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Customer] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Customer] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    WHY: In the old days, your customer came to you knowing nothing except that maybe you were the place to buy from. Customers often know what they’re looking for; they just don’t know YOU have it. W e can show you ways to capitalize on this  information overabundance and your customers’ hunger for knowledge/help.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Customer] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    Sales reps need to be able to help customer recognize whether they have realized the gain or not, and if not, help to drive realization. 'An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Indeed. First you need to ignite the buying journey. Where do you get the content?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Customer] What’s Your B2B Marketing Mission?
    What you really want is to determine the most desirable qualities your customer wants to see in your brand and then work towards delivering that brand experience consistently. Musk reminds us that it’s very easy to ask customers what they like about your product. How do you plan to connect these KPIs to enriching customer experience?
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Customer] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Finally, marketers should learn to convey the privacy message to customers to build trust and use privacy as a competitive advantage. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. 
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Customer] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    The primetime roll out of Universal Analytics means you can migrate your existing Google Analytics account to Universal without losing any of your data, and with Universal you’ll be provided a wealth of valuable data about your customers and prospects. Remarketing and Content Experiments. Tracking Offline Conversions.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Customer] Best Practices for Blogger Outreach
    Pitching to a blogger who doesn’t write about anything relevant to your brand or customers probably isn’t worth your time or theirs. 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Customer] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Transactional Emails/Invoices – If your business sends any type of transactional emails or invoicing, you’ll definitely want to offer customers a link to subscribe to your marketing emails. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Customer] Remember LinkedIn for social media marketing
    Customizing Your Public Profile URL. And it used to be something like linkedin.com/pub/chris-abraham/6a/217/b542 before I replaced it with my handy and user-shareable custom public profile URL, linkedin.com/in/chrisabraham. So, be sure to check out how to create your very own custom public profile via your own public profile settings.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Customer] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    We serve over 2,000 customers now, but there are at least 200,000 companies in North America alone that are in our sweet spot: the small and mid-size businesses and departments of large enterprises, across all industry verticals. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. It’s paid off.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Customer] How the Klout Acquisition Affects the Future of Influence Marketing
    Related Stories 5 Design Principles That Drive Social Customer Experience Marketing Your Real Estate Social Media Strategy is a #Fail. Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Customer] If You’ve Got It, Use It (Data, That Is)
    This is why the salutation read, “Dear Fandango Customer” and not “Dear DJ.”. Custom Image : Fandango grabbed the movie image and plopped it into the left side of the email. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended). It’s everywhere ( even on our blog ). Fandango Uses Data For More Personalized Experiences.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Customer] Why the First Rule of Culture Is Misguided [SlideShare]
    We were focused on growing the business, acquiring customers, and building a software platform that was useful and powerful. For example, one of the core tenets of our culture is to “Solve for the Customer” So, when faced with what could be a tough decision, we simply ask ourselves “What’s in it for the customer?”
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Customer] Staying Relevant with Social and Content in the Battle over Breakfast
    More and more fast food chains are beginning to develop breakfast menus and expand their options to keep existing customers while targeting new ones (think McDonald''s/McCafe vs. Starbucks). Taco Bell realizes that younger consumers are a big part of their customer base. 30 minutes after McDonald''s stops serving breakfast.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Customer] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system. And research shows that customers gained through a nurturing relationship will not only buy more, but will remain loyal customers for longer.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Customer] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. 'Do you know a Social Business Leader ? Nominate a social business leader today! In order to identify these leaders, we are sending out an open invitation to our communities.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Customer] Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks
    That ad, for the record, is the one where NASCAR driver Jeff Gordon pretends to be “Mike,” a nerdy customer who takes a Camaro for a test drive and scares the salesman to death. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Ray Wert has an awesome job.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 14, 2014
    [Customer] 4 Qualities of Fast-Moving, Change-Making Companies
    Every aspect of your company, from the marketing to the customer service, should be aligned under the unifying purpose of existing to do x. 'When it comes to marketing, John Ellett has seen it all. As CEO of nFusion , a digital-centric marketing agency in Austin, Texas, Ellett revitalizes all kinds of brands, from American General to Toshiba.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Customer] What Every Managing Partner Needs to Know About Marketing Professional Services
    With the rise of customer relationship management software, marketing automation and online tracking, it is quite possible to measure and optimize your marketing strategy. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. Little Perspective Please. That’s no longer the case.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer] How to build brand trust – 4 essential steps
    The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.   Puts customers before profits – 56% versus 27%. 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Customer] The Importance Of Storytelling In Social Recruitment
    Social Recruiting brand Business company content customers department Facebook Game image influence media objectives potential primary start story strategy time tweet video 'Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Customer] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Influencer marketing can also include engaging with customers who are influential and advocates of your brand. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Using Memes and Custom Images. Going Guerrilla. What is a meme? Voilà!
  • SYNECORE  |  MONDAY, APRIL 14, 2014
    [Customer] View From the Top: 9 Examples of Desk Top View Design
    What better way to attract customers than to draw them in with a familiar picture of a desk or table? 'As a web designer, I spend a lot of time online.like a lot. Like most creatives, I enjoy seeking inspiration from other designers. This means exploring and interacting with a lot of different kinds of websites. The desk top view. Munchery.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Customer] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    If you want more customers to buy a type of product you sell, consider paying to boost or sponsor a Facebook post. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And sometimes, you have to pay to play. The Results.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Customer] Purpose-Driven Marketing for a Purpose-Driven Economy
    Do your customers feel it in their guts and believe in it? When engaging with customers, share your beliefs and tell stories of how your product/service enhances the lives of people just like them. 'Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Customer] 83 Exceptional Social Media and Marketing Statistics for 2014
    78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). What do only 48% of searches result in?
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Customer] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    In other words, y’got crackin’, but you weren’t trackin’ Focusing on new media tactics believed to be “game changers”, you may have released cool initiatives, but overlooked the importance of tracking pipeline or researching optimized customer value propositions. So we’ve got a new mission for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [Customer] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    Infographic: Customer experience in the digital age. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. You might also like.
  • SALES CHALLENGER  |  SUNDAY, APRIL 13, 2014
    [Customer] The (Slowly) Changing Face of Procurement
    Customers had to rely on salespeople to learn about the products they might buy, and they were beholden to Procurement’s approval process to obtain the products they wanted. Interesting, the same force—the rise of informed customers—is starting to change Procurement. Consider how these Dilbert cartoons portray Procurement.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Customer] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This blog post will walk you through nine different ways you can capitalize on this new capability to attract visitors and convert your prospects into customers. In this blog post , see what this will mean for your emails, as well as how can customize the logo and images that appear with your emails. What do you want to see more of?
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Customer] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Customer] How Can Content Marketing Generate Leads?
    In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Customer] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Retailers Could Soon Be Liable For Damages Their Customers Incur From Data Breaches (Business Insider). 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Customer] How Colors Impact What We Purchase [Infographic]
    The color of your marketing collateral may actually have an impact on whether you''re converting as many visitors into customers as you can. 'Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Colors impact our mood, our perception, and ultimately, our behavior. branding Design
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    How Does This Change Impact Ifbyphone Customers. While Google’s change may sound frightening, it will only be a small annoyance to Ifbyphone customers using SourceTrak for keyword-level call tracking. So customers may need to update their links to include this tag to continue getting keyword data.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Customer] The Future of Social Customer Service: Seamless Customer Experience
    'These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Customer] Marketing Trend Watch: 2014 Planning Survey
    This helps us see how all of our marketing programs work together to impact sales – for example, if a prospect clicked on a PPC ad, downloaded an ebook sent within an email program, and then attended a webinar before becoming a customer, all three of those programs get credit. Running Multi-Channel Marketing Programs. Modern Marketing
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Customer] Why Search Volume Doesn't Matter as Much as You Think
    Which situation is more likely to yield actual customers? 'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. Things That Matter More Than Search Volume. 2) Feasibility.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Customer] 6 Fundamental Value-Based Selling Tips
    Here are 6 fundamental selling tips central to making meaningful contact with with customers: 1. Research Your Customer. Your prospective customers likely know why you’re contacting them. Research Your Customer’s Industry. Find out how your potential customer compares to others in its region and markets.
  • VIDYARD  |  FRIDAY, APRIL 11, 2014
    [Customer] Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
    The end of the video also entices you to re-watch the entire piece again because it shows you the clickable interactions you might have missed or skipped as you chose your custom video journey. 'You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Customer] Royal Content Across the Pond
    right on the beach, at the Custom Content Council ’s annual conference. Long-term customer engagement. Customer acquisition. On the list of the country’s top-10 circulated consumer magazines, six of the 10 are custom content titles, and the top three are branded: The National Trust , ASDA , and Tesco. Brand building.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Customer] Your Customers Are Calling You. Are You Picking Up?
    I''ve seen the demand for phone conversations with potential customers first-hand. Below are a few reasons why your business should be answering the phone when potential customers call in. If the lead you forward to a rep turns into a customer (which is quite likely), reps will remember who gave them the lead in the first place.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Customer] Marketo Conference: Small Changes, Big Picture
    Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Indeed, Marketo seems to imply as much with the term “customer experience platform”.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Customer] 7 Tips for Creating a Home Page that Establishes Trust
    For this reason, I recommend a custom designed website. With a custom designed site, your strategy, your messaging, and your marketing objectives drive the design vs. the design driving the strategy. As I tell my customers when they want to show a picture of their building on the “About” page, “People don’t do business with buildings.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Customer] 5 Insightful B2B Content Marketing Strategy Videos
    Relationships : Content should always be created keeping customer relationships in mind. It’s very important to establish and gain your customers trust. The information being presented to customers should never feel like a sales-pitch, and if it does, the relationship with the reader will likely suffer. Enjoy!
  • ACSELLERANT  |  THURSDAY, APRIL 10, 2014
    [Customer] Messaging and Visual Storytelling Custom Built for the C-Suite
    The post Messaging and Visual Storytelling Custom Built for the C-Suite appeared first on acSellerant Video Studios -- Stories Sell. 'Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do […].
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Customer] A sustainable process for optimized content marketing and brand publishing
    In my experience with organic search, gradual gains can be expected over time: Really, what’s important to remember is you’re developing a sustainable content marketing system to incrementally earn qualified traffic, and you’re giving yourself more opportunity to engage with your users and turn them into customers. It’s a common challenge.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Customer] How to Use Your Sales Team to Create Better Buyer Personas
    'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Customer surveys.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Customer] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. Furthermore, BIA/Kelsey reports 61% of customers find it extremely or very important to call a business during the purchasing phase of decision-making.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Customer] LinkedIn’s New Content Marketing Score
    Right now, the features are only available to LinkedIn Marketing Solution customers, who spend some $20,000 a month. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Well, wonder no more. The social media giant is rolling out two new features to help small businesses improve content marketing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Customer] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Phil kicks us off to announce some of our Revvie winners this year, featuring the brightest minds in marketing (which happen to be in our customer base)! So why not compel your customers to stay?
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Customer] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold Call Timing.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Customer] 5 Ways of Ensuring Real ROI in Social Media
    There’s no end to the forms and shapes social media can take, so it’s important that you get a sense of what it is that draws buyers to your brand, and what those potential customers look for in general. Make it a point to meditate on what your customers do AFTER they’ve connected with you online, and try where possible to speak to that.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Customer] How to Avoid the Black Hole of Sales Leads
    This lack of attention can sour potential customers on you and your products and services…permanently. 'Are Sales Driven by Numbers or Quality? Metaphors (and their literary cousins—proverbs and adages) are convenient ways to define situations clearly. But choose the wrong metaphor and you can be headed for trouble. Is it simply lost?”.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Questions Marketing Leaders Should Be Asking Their Employees
    The concept of closed-loop analytics was invented to give marketers a way to tie critical metrics like leads and customers back to its original source. 'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. What new initiatives do you plan to try next month?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Customer] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers. But it only allows one score per customer. But it doesn''t (yet) synchronize opportunities or custom objects. It’s still a modest multiple of 2.4
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them talk to your current customers. Look for a great product, happy customers, a big market, and a winning team. 'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. and we’ve had a chance to meet members of the Marketing Nation from all over the world. it was time to kick back.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Twitter's New Profile Layout Is Here: What You Need to Know
    To add a header image, you can either upload a custom image or you can select a pre-loaded theme from Twitter''s collection in the design tab on the settings page. Customizing How Tweets Appear. 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Profile Picture.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Needs-Based Marketing for Executive Buyers Today
    Whether you’re looking at Google’s ZMOT theory or some other evaluation of the change in the process, it’s clear that customers are doing more research and talking to sales people later and later in the process. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market. 2) Listen to the signals.
  • FATHOM  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Selling with IBS … It Isn’t What it Sounds Like
    “We work with internet retailers to drastically increase customer acquisition.” 'The life and times of a sales rep, in my experience, can be best described as a roller coaster marathon. The highs are high and the lows are low, but one thing is for sure … it doesn’t stop. Why are you here? And what can you do for me?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Email Etiquette Rules to Send By
    You don’t want to offend your customers by making an email faux pas, right? You need permission from each and every customer you email. Your customers should be able to easily unsubscribe to your emails. Your customers have high standards, so don’t let them down. We didn’t think so. ” 4. ” 5.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 6 Ways to Use Call Tracking in Your Call Center
    3) Whisper Tone - This a feature that alerts call center agents with a quick (1-2 second) message of which marketing source or customer service channel drove the call. 4) IVR - If you don''t have an IVR (Press 1 for Sales, Press 2 for Customer Service) call tracking companies provide IVR. These tools are robust and powerful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 29 Signs Your Business Is Not Ready For Content Marketing
    You don’t know what keywords your customers are using. 'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Tear Down This Wall Between Ad Tech and Marketing Automation
    We think this could be the beginning of a new chapter in marketing — a chapter which has a tectonic impact on how marketers initiate and build deep, enduring relationships with their customers. Here are the four key elements of a marketer’s interaction with customers in the ad tech world: Acquisition.  The Ad Tech World.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Are You Getting Your Sales Force Involved in Social Media?
    Let’s face it, your sales forces are in the trenches every day solving customer’s problems. Why shouldn’t you share those solutions with other customers and potential new ones? It would be ideal, when possible, to get an actual customer involved and quoted in the post. Make sure they know you have a blog.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    That being said, "more" can also open lots of creative opportunities to engage with your visitors, leads, and customers. Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. More display ads? More sponsored selfies ?
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Customer] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Get to Know Your Customers. You likely already have a set of clear business objectives including goals about revenue, number of customers, or conversion rates. 'When you think about redesigning your website, it''s likely that the first thing that jumps to your mind is design. Design the organizational structure of your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Customer] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Customer] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason. If, for example, salespeople are making changes that they shouldn’t, then the prospects and customers that are actively engaged with your brand might suddenly be excluded from the programs you want them to interact with.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer] Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic]
    Digital marketing solutions are realized through customer acquisition and customer optimization. Customer acquisition is a skill any. 'The digital marketing industry in the U.S. is worth more than $62 billion. The post Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic] appeared first on.
  • ENGAGE  |  TUESDAY, APRIL 8, 2014
    [Customer] The Power of Video
    'Dermablend, a line of makeup designed to conceal mild to severe skin conditions, has released a series of videos called “Camo Confessions,” which shows customers stripping off their makeup and telling the often moving, inspirational stories about who they are. Watch Cheri, the volleyball coach with vitiligo. Tell a story. Together.”.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Customer] Are You Paying Too Much for Call Tracking?
    Most customers say they save about 40% when they move to LogMyCalls from another call tracking provider. 'How much should your call tracking be costing you? How much are you paying? Rather, this blog post will simply lay out some information about call tracking pricing. These items will be listed in no particular order. That''s silly.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    But how many customers does a dealership see each day? The burger giant has over 34,000 stores that serve 68 million customers a day! Target businesses where customers pay with cash. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Customer] B2B Marketers Need a Fresh Perspective
    Why is it so easy for marketers to focus on: Products, rather than the customer as hero? Generating "leads," instead of working with sales and service to help customers solve problems? Culture is still very much inside-out, no matter how much lip service is paid to being "customer centric." We know this.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Customer] Using Social Data to Improve Student Recruitment Online
    You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. Which Channels? Look at Data within Social Advertising.
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Customer] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. 'According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). for the year. Click here to learn more.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Customer] 4 Ways to Reduce Campaign Costs With Call Tracking
    Because, ultimately, it doesn''t really matter how many phone calls your campaigns produce, it matters how many converted calls--or customers--your campaigns produce. 'Marketers use call tracking for a variety of reasons. But, regardless of the specific reason, the overarching goal is to save money. 1) Use Call Tracking for AdWords. Optimize.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Content ROI Is a Myth
    Is your content helping to generate opportunities, pipeline, and customers? You can start to measure content at this stage of the funnel by the number of customers it creates. For me, looking at customers generated by a piece of content may be doing that piece of content a disservice. The Indicators of Content Success.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Customer] Getting Started with Content Marketing Strategy in 5 Easy Steps
    “ Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What’s your profitable customer action? It’s about what your customer needs.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Making call centers more efficient and effective in converting sales revenue can also have a positive impact on customer retention, customer satisfaction, and cross-selling or up-selling company offerings.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Customer] Spring Clean B2B Lead Generation in 5 Easy Steps
    An old post may have lived its life on your blog but you can make it come alive again in your next email newsletter, a printed customer bulletin, an industry journal, and so on. So what if an article was written primarily for your customer newsletter? 'Refresh, Recycle, Repurpose, Refinish, Recreate. follow the 15-60-25 rule.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Customer] Positioning Executives as Industry Experts via Social Media
    Related Stories 5 Design Principles That Drive Social Customer Experience Marketing What If Your Prospects Are Not Using Social Media? 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. recent post … Continue Reading. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Variation A: 160 MORE Free Stock Photos You Seriously Need to Download Now Variation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint). 'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Customer] 4 Telltale Signs That You Need a Website Redesign
    If it''s not, you could be losing customers. Your Website Doesn’t Add Value for Your Customer. potential customer might visit once, but if they do not find anything of value, they are unlikely to return. Here are four telltale signs that you need a redesign. Your Website Doesn’t Work on Mobile Devices. Follow @jaceyleigh.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Customer] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. 'Many (most?) marketers have a love-hate relationship with Facebook.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Customer] 70 New (Really) Marketing Automation Stats
    49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Triggered email messages are extremely effective for customer engagement and revenue, as exemplified below. Browse emails (messages based on categories or products a customer has viewed) achieve a 3.4x Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Customer] 70 New (Really) Marketing Automation Stats
    49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Triggered email messages are extremely effective for customer engagement and revenue, as exemplified below. Browse emails (messages based on categories or products a customer has viewed) achieve a 3.4x Not at all.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to engage bloggers down the long tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Customer] How to Engage Bloggers Down the Long Tail
    'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Customer] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    On 27 th March roughly 70 modern marketers converged on the lovely Hotel Pulitzer to hear modern marketing best practices from industry leaders, best practice experts, and customers. These presentations focus on how Digital Body Language can tell you a lot about your customers and being more data driven in your programs. love it.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Customer] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? Core Behavioral Traits. Inquisitive. Decisive. Adaptable. Get Sh*t Done (GSD). Design.
  • FATHOM  |  MONDAY, APRIL 7, 2014
    [Customer] Marketing Authenticity
    Instead of trying to be all things to all people (which leads to distortion and misrepresentation), you should be exactly who you are … and communicate this in the language of your customers. And that’s all that should matter: How your customers view you. The companies that do this well win the hearts of customers forever.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Customer] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    remove(); }); } }); </script> If you use HubSpot to host your website, you can add a Custom HTML module below your Blog Content module and paste in the Javascript. 'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. But the question is. Oh, the horror.)
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Customer] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    To customize what image gets displayed for one-off email sends, set up your email template like you did above by adding a new HTML module with the Gmail markup. 'A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. See that little guy called out in the bottom right corner?
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