• JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Customer] This Week in Content Marketing: How Brands Could Inherit the Web
    At the same time, you’re tasked with managing content that increases lead count, boosts sales, or raises customer loyalty. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. This week’s This Old Marketing example: Houghton. billion. Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] Study: How Much of Your Content Marketing Is Effective?
    And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] Content Marketing Playbook: Strategy and Roadmap
    customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. 16% 2.9%
  • DISCOVERORG  |  FRIDAY, JULY 29, 2016
    [Customer] A Practical Playbook for Account Based Marketing
    It provides the reader with a step-by-step process to obtain buy-in from the key roles within your organization, identify the best customers to target with this strategy, scale the program, message effectively, and to measure results –  all designed to get an account-based marketing program off the ground. Click To Tweet.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Customer] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Step back, ask the hard questions about the objections and curiosities that your leads have at various stages in the customer journey, and craft a new lead nurturing sequence from scratch. Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. Desired Content. Misplaced Priorities.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Customer] 3 Tips to Improve Marketing Accountability
    You need to encourage your customers and the modern marketing community to “Think beyond the transaction.” From there, it can pass that data into a cross-channel marketing solution to build a more comprehensive, actionable customer profile to inform that holy-grail customer experience previously discussed.
  • HINGE MARKETING  |  FRIDAY, JULY 29, 2016
    [Customer] Thought Leadership Marketing–How to Get Started
    This customized program will identify the most practical offline and online marketing tools you or other experts at your firm will need to bill premium fees, attract new clients, and reach new heights of visibility. Great. What does that even mean? And more importantly, how do you get started? Easy enough. You’ll get there.
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Customer] 6 Best Practices For More Effective Direct Mail Campaigns
    The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. It’s a highly effective B2B marketing channel that can help you reach out to prospects and customers offline. But what about direct mail?  response rate.
  • KAON  |  FRIDAY, JULY 29, 2016
    [Customer] All Purchase Decisions Are Made By People
    In order to reduce the perception of risk in a purchase decision, marketers should build a continuous dialogue with their customers at every stage of the buyer’s journey. This is a different approach to “marketing communications” in the sense that the customer is just as involved in the communications process as the marketer.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Customer] Is there such a thing as “too much data”?
    If you’re selling a product, this means defining your ideal customer. You’re looking for a subset of customers and the most efficient way to approach them. Productivity could increase exponentially if the bulk of useful customer information is presented visually, rather than in lengthy word and number format. Like this post?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Customer] Email Marketing: The Permission Question and the Deliverability Answer
    Permission is something that is discussed every day with our deliverability customers. We require an explicit opt-in to communicate with customers. You give the customer an opportunity to enter an email address specifically to receive email. They are always asking questions around what is and what isn’t acceptable.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Customer] Wow, There is So Much Marketing Technology
    successful marketing program needs marketing automation, customer relationship management, a content management system (website), and some kind of analytics platform. Beyond that, it becomes about how your technology enables you to serve your prospects and customers better. They seemed to enjoy it, those martech landscape graphics.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Customer] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    For example, for existing customers who have a score much higher than a MQL, you’re still able to identify scoring thresholds that signals they’re ready for cross-sell. 3. They can then use these offline activities to optimize their ad campaigns and ad spend. What is an offline conversion event? focused on the retail use case.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Customer] Can Accenture Take Over Advertising?
    ” Deloitte Digital offers workshops and education tools around ideation, workflow process, and implementing creative to its C-Suite customers with the aim of getting them on board for the long haul. The goal? To develop advertising and marketing creative for its clients. And there are six more studios in the works. An opening.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Customer] SnapWrap: The Future, Live Streaming, Brands, and More!
    Four Ways to Woo New Customers with Sweet-Talking Web Copy. Four Ways to Woo New Customers with Sweet-Talking Web Copy     . Fortunately, you too can entice new customers. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! In This Issue: A Day in the Life of a Social Media Marketer (2026 Edition).
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Customer] A Step-by-Step Guide to Advertising on Instagram
    You can create what’s called a custom audience to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. The other perk of advertising on Instagram? What should your copy say? What image should you use? Power Editor. Facebook Ads API.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Customer] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    To build a better, more direct path to customer connections and financial competency, make things easier at the source. An example of a goal tied to an objective might look like this: Goal: To increase outreach to first time customers by 25%. Create a clear workflow and set of questions around customer outreach.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Customer] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    Now that’s an answer that inspires confidence in the critical role marketing plays in creating and delighting customers. Being held accountable to results requires access to data across the entire customer journey -- right down to accounts receivable. She’s engaged, ready to listen, and apparently in a positive state of mind.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] The Brilliance Behind the Ford Barking Lot
    piece like the barking lot is also a fun and engaging way to get people who are not part of our customer base to engage with the brand.” Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. Cars, Like Dogs, Are Different.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] We Want to Be The Very Best — Like No One Ever Was!
    Jeff helps show our customers and prospects the true power of Vidyard, and Carmen can Transform into any Pokemon that will help! Cam helps Vidyard customers personalize their video content, and Jay can use Psych Up to keep Cam going when videos take too long to render. We want to be the very best – like no one ever was!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    This webinar is probably the best I’ve ever attended for creating content that actually builds a journey for your customer and ensures you’re keeping them on track and helping them towards their purchase as efficiently as possible. I’m telling you, I don’t remember the last time I was this engaged in a webinar. Well … good content. Flat out.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] Getting to the Heart of Customer Value and Sharing the Right Stories
    When was the last time you thought about the difference you’re making in the lives of your customers? It’s about getting to the heart of the value you bring to the individual customers that depend on you. Like any good business, we’ve always felt that we were delivering value to our customers. Why is it important to you?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    Customers Aren’t Longing for Your Long-Form Content. There’s a common misconception with video (that actually exists throughout a lot of marketing), that customers look forward to and appreciate long-form video content as something special and unique. Video is winning the content race. Maybe not …. How does it get to this point?
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Customer] Lunch With Marketing Experts: An Inside Look at SnapApp’s New Event Series
    How can we better retrieve and tell our customer success stories ? Sending customer “thank you” packages. SnapApp event series, Marketers Who Lunch, kicked off today in Boston. It featured an on point menu, and a lively discussion about modern marketing challenges and solutions.  . 11:36am. 11:48am. Two tables of 12 are fully seated.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 28, 2016
    [Customer] Take Your Data from Dirty to Refreshed in 3 Easy Steps
    Is the contact a current customer? “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? This is where data comes in. Incomplete and incorrect data accounts for many, if not most, of the problems marketers have automating campaigns. Identify your requirements. Right, everywhere!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] How to Create a Video Marketing Strategy You Can Be Proud of
    Inspire your audience with humanized stories of customers using your products or services to achieve better results. Let’s face it, no one (including your customers) will get excited about your video strategy if you’re publishing another boring, screen capture video with a voice-over to show off your latest feature. Or maybe not.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 28, 2016
    [Customer] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps that are both employee-friendly and customer-friendly, I enjoyed spending a gorgeous sunny day out on the water discussing a crucial topic in the rapidly developing mobile marketing landscape. Well, mobile usage is growing fast.
  • OPENTOPIC  |  THURSDAY, JULY 28, 2016
    [Customer] 6 Content Marketing Tactics for Fintech Lead Generation
    With a slew of established fintech players vying for new customers and startups battling for a piece of the pie, it’s no surprise that many are looking for ways to create a leadership position through content marketing. Strategic use of custom or curated content can. Cognitive Technology
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer] 7 AdWords Features You Didn't Know Existed
    Below is an example of an ad with callout, sitelinks, & location extensions: *For a more in depth look at ad extensions, check out this blog “ 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate ”. 3) Customer Match. Ad customizers enable you to change the text in your ads based on what someone’s search query is.
  • RADIUS  |  THURSDAY, JULY 28, 2016
    [Customer] How To Boost Outbound Email Performance With Predictive
    With Predictive, marketers can extract answers to important questions about their customers by identifying key points of differentiation like: What is the purpose of the email campaign? In fact, here are some positive results Radius customers have seen after adopting Predictive. Email marketing isn’t new. – Click to tweet.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Customer] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. It includes HTML standards, custom tags, and cache for building rich content with reliable performance and fast page loading speed. Mobile users are not patient! So why should a marketer care about Drupal AMP?
  • WEBBIQUITY  |  THURSDAY, JULY 28, 2016
    [Customer] 5 Ways Your Website Could Be Hurting Sales
    Investing in proper hosting will help your website satisfy even the most click-happy customers. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. Putting your best face forward online is essential to the success of your business. Conclusion.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Customer] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    LeanData, available on the Salesforce AppExchange, enables Account-Based Marketing (ABM) by providing customers with intelligent campaign reporting. Joining forces with LeanData helps our customers dig deeper into funnel performance, campaign influence, and Account-Based Marketing — increasing efficiency and adding focus to closing deals.”.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Customer] Now and Later: Evaluating Sales Tools
    How is their customer success team going to help us in implementing? Barber, of Datanyze, added that while it’s important that a tool be customized for their business, she also wants to know that it will be adaptable as the business changes. You’re in pain. You want relief. There’s trouble in your sales process. Hardware store.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer] 9 Companies Using Live Website Chat in a Creative Way
    And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Customer] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Your people are different, your value proposition is different, your customers are different, your campaigns are different, and your KPIs are different. Do both teams understand the start-to-finish buying paths of their customers? But, professionally, I know that it really is a critical concern. have a theory. Train your sales team.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer] We Want to Be The Very Best — Like No One Ever Was!
    Jeff helps show our customers and prospects the true power of Vidyard, and Carmen can Transform into any Pokemon that will help! Cam helps Vidyard customers personalize their video content, and Jay can use Psych Up to keep Cam going when videos take too long to render. We want to be the very best – like no one ever was!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Customer] Debunking 10 Common SEO Misconceptions
    It’s one of the things we pride ourselves on here at KoMarketing, our ability to customize and personalize SEO programs. 9. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them. That’s OK!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Customer] 40 Brilliant-but-Easy Ways to Build Your Email List
    Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Encourage customers with a daily deal. Offer yours.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Customer] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Advocating for the best user experience and being the voice of the customer was my expertise and what I brought to the table. 2. However, as a female in corporate America, you may have the opportunity to reach out and put colleagues, partners, and customers at ease in a way that may be more difficult for some of your male counterparts.
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [Customer] Why Demand Generation Requires More Than Marketing
    My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program. Marketers should begin by asking sales for their input into gaining customer insights. Ask Them-.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Customer] At Visionary Companies, Storytelling Runs Deep
    They don’t have enough hours in the day to attend sales calls, fight customer fires, plan the next versions of their products, conduct interviews for new team members, invest in culture, raise the next rounds of capital, and lead their teams and their industries in the directions they believe both should go. It was an extraordinary day.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Customer] Predictive Analytics: Why They Make Your Content More Impactful
    Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Predictive Analytics: A Content Marketer’s Secret Weapon.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Customer] Predictive Analytics: Why They Make Your Content More Impactful
    Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Predictive Analytics: A Content Marketer’s Secret Weapon.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer] 21 Things Recruiters Absolutely Hate About Your Resume
    If you're interviewing for a technical job, you might consider using or creating an email address associated with your own custom domain to show you know more than the average person about the web and technology. 3) When you mention the wrong company. Let's just say it'd been a while since I brushed up on my statistics. Oops.). See #1.).
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Customer] Brain Games: Discover the Psychology Behind Interactive Content
    Interactive content works because it allows users to be both engaged and invested in the content, Levy said. “It creates a sense of anticipation as the user waits for their customized results to be produced by an assessment or calculator.”. Ever wondered what makes interactive content so effective? We’re glad you asked. Gamification.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    Tips on engaging with the community and marketing for your customer's desires. Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. What's inside?
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Customer] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Customer] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer is honored to be named a 2016 CRM Market Rising Star!
  • THE POINT  |  WEDNESDAY, JULY 27, 2016
    [Customer] How Do We Find People Who Are Ready to Buy Our Product?
    Focusing investment on programs designed to capture only short-term, ready-to-buy leads means you’ll be excluding a much larger subset of potential customers, companies who may well have the precise need that your product or service can solve, but just don’t know it yet. Does that mean you should only ever use late stage content?
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Customer] Best Practices For Identifying And Developing Marketing Personas For ABM
    great way to start identifying your personas is to talk to your existing customers. Once you talk to a few customers, you’ll start to identify trends in how your customers and prospects work. These are the types of key stakeholders that you expect to be involved in the deal. Identifying Marketing Personas. Who are they?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Customer] For B2B Brands and Their Agencies, It's Time To Get Down To Business
    At the heart of these efforts is a drive to effectively gather and mine rich sources of customer data. In fact, when asked to identify which area will see the greatest impact from more effective collaboration between brand and agency peers, the number one response among the survey respondents was capitalizing on customer data/analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Customer] How to Find a Marketing Automation Platform That Grows With You
    Its acts as the foundation and connective tissue for interactions between your content and assets, driving opportunities and conversions forward within the customer lifecycle. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. How quickly can your team get up and running on this solution?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Customer] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    Search engine marketing that works for Google and other Western search engines doesn’t always translate to China’s search engines or resonate with Chinese customers. With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Great User Base and a Broad Business Adoption.
  • OPENTOPIC  |  WEDNESDAY, JULY 27, 2016
    [Customer] Factoring customer lifetime value into ecommerce marketing planning – Smart Insights Digital Marketing Advice
    How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. Cognitive Technology
  • HINGE MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Customer] Is your referral strategy tied to your differentiators?
    Other differentiating claims, like “Our customer service is demonstrably better than the competition,” might require more work to support. Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. But it’s hard to do.
  • LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Customer] Buzzwords in Marketing Automation: what is Dynamic Content?
    It creates an experience that is customized for the viewer that that moment, and can quickly grab your prospect’s or customer’s attention by personalizing content to the visitor. You can use it to: Customize a viewer’s web experience. Dynamic Content: its meaning and how to apply it. How does it work? Lead score.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Customer] History Shows That Incentives Drive Technological Innovation
    “What does innovation mean to you, your brand, and most importantly your customer?” One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Customer] Why All Your Marketing Should Be Experiential Marketing
    From installing ad blockers to deleting cookies to prevent tracking, customers today employ a slew of methods (and sometimes superstitions) to avoid marketing content. For us students, there was the promise of free samples and goody bags at the end (Heinz famously allows visitors to taste test new chips). Consumers today are extremely savvy.
  • KAPOST  |  WEDNESDAY, JULY 27, 2016
    [Customer] The Currency of Content: How to Measure the Value of Your Content
    Like many other B2B marketers, you’re probably pumping out content like it’s your job (see what I did there?), but when the time comes to see which content is most valuable to your customers, you’re likely drawing a blank. All B2B marketers know (and love) that content marketing has become the new cool kid in town. Absolutely not. External.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 27, 2016
    [Customer] Four actual, non-spammy strategies for Pokémon GO and local businesses
    In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. Seriously! Keep lures active.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Customer] How to Become a More Productive Writer: 7 Helpful Tips
    Producing an ebook on customer service team hiring. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. Yes, we’ve all been there. knew there was a better way to write. So I set out to find some answers.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Customer] 3 Ways to Optimize Your Email Subject Lines
    Your customers (and your potential customers) are consistently bombarded by email. The key to getting those customers to open, click and engage with your emails is to make it worth their while, beginning with optimizing your email subject lines. That’s a lot of noise and clutter in your customer’s inbox. Boring. It was.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Customer] The 4th Reason for Content Marketing: A Profit Center
    sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. Sunshine, or what sunshine helps with most — growth — is all about creating better customers for our business. Goal of sales or win.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Customer] All About Those Leads: Crafting Content for Conversion
    Using demographic or firmographic data to customize landing pages, website pages, and lead nurture flows. This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Create Content That Stands Out.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Customer] 15 Effective Ways to Reduce Cost Per Acquisition
    Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find […]. Content Marketing
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Customer] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. You don’t have a Business Intelligence (BI) system?
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Customer] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    This book is perfect for marketers who want to increase their prominence, importance and impact within the organization, in the market and with their customers. The book covers best practices, advice, strategies and tactics for B2B marketers to increase the impact and profitability of their efforts. Practical, pragmatic, real-time advice.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Customer] How to Improve Your Influencer Marketing Strategy
    Contemporary business owners and marketing managers have a lot to juggle on a daily basis, but the one question that is never too far out of mind is “How do we attract and retain more loyal customers on a daily basis?”. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Customer] It's Not About The Release Anymore. PR is Now Social PR.
    Polycor is a mid-sized company which owns and operates natural stone quarries in the US and Canada Their customers are stone distributors, but to drive demand we spend most of our time talking to designers and architects who spec their material. Ten years ago my answer to the cocktail party question, “What do you do?” 2016 PR is social PR.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Customer] How to Use Trigger Events for More and Better Leads
    CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. Steps to Discovering Customer Trigger Events.
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Customer] Five Steps to Increased Brand Loyalty
    One of the biggest challenges facing marketers is retaining customers. Once Once customers have purchased your product, they need to be approached differently because they do not need to be sold on the product anymore. Connect with your customers regularly. Connect and engage with your customers on a regular basis.
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Customer] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Customer Insights : Which customers are likely to purchase new or complementary products. At Radius, we believe Predictive is the answer. – Click to tweet.
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Customer] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Customer Insights : Which customers are likely to purchase new or complementary products. At Radius, we believe Predictive is the answer. – Click to tweet.
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Customer] Why Personalization Is A Must For The Mobile Customer Experience
    You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Customer] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    One thing to consider is that e-commerce doesn’t have to mean a grid of products and a shopping cart like Amazon.  It’s important to think about e-commerce as aiding in everyday processes like having your sales team create a quote for their customer. That is an easy one, ALWAYS. Start small and iterate. How can these gaps be addressed?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Customer] I’m an influencer, pay me more!
    Frank Eliason’s  experience and goals are centered around creating the right experience for Customers, and utilizing a variety of channels to reach them. Currently Frank is  working within digital media to better measure, understand and assist Customers. Lucky for me, a major focus of our time together was influencer marketing.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Customer] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    Return on content marketing costs is 400 percent, and we can attribute some of our largest customer partnerships down to the original article they read on this publication. It’s a scene that’s played out so many times in my marketing career. calendar reminder went off on my iPhone. The setting sun colored the bare white walls.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Customer] Do You Need to Worry About CAN-SPAM Lawsuits?
    When it comes to who would actually bring legal action against you in a CAN-SPAM lawsuit, your assumption might be that it’s the customer. But it’s actually the Federal Trade Commission, state attorneys general, or in some cases the internet service provider (ISP) of the customer. How CAN-SPAM Works, and What it Requires.
  • INFER  |  TUESDAY, JULY 26, 2016
    [Customer] Infer Scores Now Available in Marketo Sales Insights
    Customers like Druva are already using the integration to help them predict their highest potential prospects. . We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. How to Use Infer Scores in Marketo Sales Insights.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Customer] 10 Proofreading Tools To Make Your Blog Posts Shareable
    Write the right post, and the customers will come flocking. The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Customer] What Does the Future of Marketing Have in Store?
    These experiences will be intense, they’ll be memorable, and they’ll feel, leaving a lasting impact on your customer. This post, What Does the Future of Marketing Have in Store? written by Ana Gotter , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Learning Lessons of Marketing Past.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Customer] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingWe revisit the predictions our team made back in January to see how accurate they were….
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Customer] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    It gives you the option of sending them a customized Welcome email. It also gives you the option of customizing what content you send them. 3. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. Three list-building mistakes to avoid. Don’t buy subscribers. hear you.
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Customer] The Seven Best File Sharing Tools
    The paid version enables you send up to 20GB, customize your background, personalize your file sharing URL, and store files indefinitely. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Customer] The Marketing Maturity Curve: Why You’re Lower than You Think
    According to Wilson Raj, the Global Customer Intelligence Director at SAS , these are the essentials you need to pay attention to: Marketing operations for customer-centered strategies. Understanding – and even predicting – the customer’s digital experience. Marketing is moving fast and it’s difficult to keep up.
  • BIZIBLE  |  MONDAY, JULY 25, 2016
    [Customer] AdWords Industry Benchmark Report Deep Dive: Software and SaaS
    What’s more, the leads that are generated by AdWords are converting at a lower rate to opportunities and then to customers compared to the rest of marketing. Last week we released the 2016 AdWords Industry Benchmark Report. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company?
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Customer] Growth Strategy for Professional Services Firms
    This should not be confused with your business plan—a broader document which defines strategic business goals and discusses general business considerations. A GTM strategy focuses specifically on delivering a product or service to an end customer. We’ve all been to this strategic planning retreat. Sound familiar? But everyone wins. Yikes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Customer] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Value is created or destroyed in actual interactions with customers and their buying processes, not in meetings or planning documents. In other words, based on [sales] volume regardless of the profit margin of that sale or the cost to serve that customer. Have you intentionally linked your sales, b2b marketing, and strategy? .
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Customer] How to Differentiate in E-Commerce
    Start by creating better e-commerce shopping experiences to drive customer loyalty. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Cognitive Technolog
  • CEROS  |  MONDAY, JULY 25, 2016
    [Customer] 10 Marketing Tools for Visual Content Creation
    Custom Image Creation Tools. PicMonkey is a cloud-based image editor that makes it easy to create customized, on-brand graphics for social media and your blog. The platform gives full creative control to the marketer and his or her design team, eliminating the need for custom coding or agency contracts. PicMonkey. Canva. Pablo.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Customer] How to Align Your Content Marketing Strategy and Plan
    Chances are, your target audiences and customers will be happy to hear from your company a few times a month. When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Here are a few tips to guide you: 1.
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Customer] Why Bother With Email Marketing?
    Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (3). Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? 91 percent of U.S. You bet!
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