• FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer] Content Marketing = Sales $, otherwise, Don’t Do It
    'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. Jeff Ogden, the Fearless Competitor , is President of Find New Customers “ Lead Generation Made Simple.” How to Find New Customers (sponsored by Marketo ,). Some of it is pretty good. including us).
  • VIRALLY BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer] What is next for content marketing?
    You could say the same for re-marketing and SEO, when these things are not done to add value to your prospects and customers journey they are generally annoying and spammy. Content marketing is not a silver bullet and needs to be part of marketing strategy that all works together to add value and teach prospects and customer alike.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer] Business Casual: How to Navigate the Workday in Style
    From pork pie hats and soul patches to piercings and tattoos to high-collar dresses and stovepipe jeans, the acceptable (professional) dress codes in creative firms is much looser because the expectation among customers and clients is that their creative partners look hip and trendy. Professional Attire Depends on Where You Work. High-Tech.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer] How to Produce Flawless Audio Interviews With Industry Experts
    Typically, they consent to these conversations to help build their brand, increase their follower counts, and even make sales from the new customers that will be introduced to their products. But just because interviews can be powerful doesn''t mean they always turn out that way. That''s where this article comes in. Perfecting Your “Ask”.
  • VIDYARD  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] This Team’s Conquered The Culture Video. Here’s how.
    The reason for creating these videos in particular were really three-fold: team: to showcase our own culture and build our customer-facing brand. 'Culture. It’s all the buzz. But it’s about more than open offices, free lobster lunches, and dock chairs. It’s about the people. And what better way to showcase your people than with video?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Feast on This: A Modern Marketer's Thanksgiving
    this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are aiming to engage with their customers. 'As we prepare to celebrate Thanksgiving in the U.S. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. Pass the fixings!
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] The Evolution of B2B Marketing—Brain to Brain
    Here’s a quick refresher on 6 Ways to Humanize Your Brand and Enhance Customer Experience. Innovate customer communication methodology. 'We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Interesting evolutionary spin on B2B marketing!
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] 8 Reasons Why We Fail to Make the B2B Sale
    After all, you want the same dedication from your own customers. 'I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. You haven’t sold the value. B2B Sales
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Lead Gen Survey Forecasts Tough Road for Marketers in 2015
    'Today’s post is by Megan McConnell, Customer Mark […]. Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Sharing Our Favorite Campaign Planning Resources
    These opportunities are converted into customers. And those customers get nurtured and grown into advocates and fans. webinar is a tactic, to drive the highest attendance of the most qualified prospects or customers we must create a Program. 'It’s that time of the year. These leads get nurtured into opportunities.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)
    Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Smartphones are fantastic for most things, but what do you think a customer is going to do when they can reach out to a business like this….
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Consumer Brand Manufacturer Spotlight: Wüsthof
    If they’re serving you well, and you reinforce their lifeline to your business, you should be getting more of the kinds of sales (and customers) you want. 'As a consumer brand manufacturer, would you ever consider cutting out retailers who undercut you on price and branding guidelines? How about Amazon?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] I’m Thankful I’m Not Thankful For…
    beg of you marketers, please take a few minutes and make sure you’re not sending your customers the same message as your prospects. 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well. Not to be a negative Nellie, but it’s ok to discuss what’s not working.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    Many social selling guides tout real tips and strategies for sales reps to stand out in their prospects’ busy social feeds, but unfortunately often don’t give away social selling templates which sales reps can customize for their own needs. Customize these templates for your initiatives, and try them out today! The result? LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Drive Social Media Traffic to Your Crowdfunding Campaign
    So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? 'In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, Social Media Traffic Generation
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    That’s the power of a regular customer – everyone there knows you and you make friends with people like Country, the bartenders and the waitresses too,  Regular customers don’t just buy from you. Traditional marketing offers your restaurant customer something tangible. Comeback Coupons Entice Return Customers.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] How Are You Utilizing Training?
    What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors, as well as continue to build their brand with their customers.
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] Why Do Marketers Struggle with Content Marketing Effectiveness?
    Interview customers, prospects, team members, and even those prospects that got away. 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] 5 principles of Information Architecture & why it matters to marketing
    well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. Decreased customer satisfaction, decreased sales and customers seeking out a competitor are three likely outcomes. 'Humans are ‘informavores’ after all. What’s all this then?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] The Never-Ending Cycle: Content Informs Data Informs Content
    Data enables accurate targeting and identification of the common traits your customers possess across demographics like age, location, industry and income. Data also enables smart marketers to go one layer deeper and identify exactly what it is that drives their customers – status, safety, recognition or adventure, you name it.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Customer] 4 Powerful Reasons to Use an Editorial Calendar
    'Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only for a nanosecond), like an evil scheme created just to make all of us into workaholics. When you start thinking like that, it’s time to take a break. It’s also time to reassess your methods. Really.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] The 6 Most Common B2B Questions about Twitter
    Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) 'Learning to use Twitter can be perplexing, because it has it’s own language and coding.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. When you know more about your audience, you can present them with customized marketing, all targeted through the channels they engage in most. Gone are the days of the generic blast email and one-size-fits-all website.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Customer] 4 Emails Your Service-Based Business Should Send
    Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. Johnny Shelby, VerticalResponse customer and endurance and multi-sport specialist for Third Coast Training says newsletters have especially helped his business grow. Contests. Videos. Newsletters.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Customer] 4 Keys to Creating a Differentiating Customer Experience
    'Recently I wrote about five ways to create an engaging customer experience.  Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Customer] My Review of the book, Enchantment, by Guy Kawasaki
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Is Your Customer Self-Service a Porcupine-Making Machine?
    Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot. They don’t know that your customer has spent most of an afternoon on your Helpful Website. After all, the customer has just done their own Tier 1 support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Big data and small business: The future of marketing?
    CUSTOMER: I don’t know. We have started to download and store data about the performance of customer planes but we really don’t know what to do with it. . You are downloading data about the customer jets? We could give the customers insights on fuel efficiency. CUSTOMER: I don''t know. What was that?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. History and the above data points suggest they’re right.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Customer] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    You slaved over that email copy for days and it contains important information for your customers! Increased Customer Conversions. Video converts more customers. Simple, 'It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Improved SEO. Enter: video.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Customer] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. 'Nominate your favorite employee – @SocialEmployee Advocacy Leader. The submission form will help provide more information, but since this is a Twitter award you can send a tweet.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Customer] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Filed under: CMO recruiting , Fearless Competitor , Find New Customers , Florida , lead generation , Management best practices. CMO recruiting Fearless Competitor Find New Customers Florida lead generation Management best practices
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. data store.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Increased customer engagement, brand experiences and partner relationships through a DTC e-commerce channel. Getting links to the company website via a customer-centered blog that does not simply push products. 'The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. Download Now.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Thanks everyone for a great birthday!
    It is a fact of life in this highly connected world we live in today, Jeff Ogden of Find New Customers celebrated a birthday yesterday, Matt Heinz of Heinz Marketing published How I Work  by me,  Check it out. Filed under: Find New Customers , Florida , Notre Dame. Find New Customers Florida Notre Dame Thanks, Matt.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    Acme Wire Products creates custom wire products such as lacrosse face masks or wire cages, wire baskets for the automation, food and medical industries, metal guards of all types, CNC wire forms, and even sometimes “mystery” components whose use is classified. “I never had the mindset that manufacturing was off-limits.”
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    Keyword spotting offers enormous potential for optimizing the way that leads are scored, making sure that your sales team only spends their time on the leads with the highest potential of converting to customers. Recording inbound calls can provide incredible understanding of how your customers interact with your representatives.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] 4 Reasons why you should be treating your emails like a blog
    These should ideally be custom-created or highly relevant visual content. It’s safe to say that your customers are sick and tired of receiving spam in their inboxes. When you publish a blog, does every single person who reads your content become a customer? 'Email marketing may have the highest ROI of any form of marketing.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    Is there a way to arrange your social […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Social Media for Customer Support But what does it actually take to keep your social media inbox clean? Why should you invest a lot of effort into it?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] There’s No Difference Between Black, White or Green people
    The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Let me share the attitude of Jeff Ogden of Find New Customers : People are people no matter if they are white, black or green people from Mars. Fearless Competitor Find New Customers Florida Nice to meet you.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] It’s the Little Things: How HubSpot Writes Microcopy
    As it turns out, writing microcopy takes more than just good writing skills -- it requires a deep understanding of your target customer and a knack for translating product-speak into language that appeases and delights them. 'Have you ever run into an error message that made you smile? Let me show you what I mean. HubSpot''s," said Beth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] Digital marketing shifts coming out of AdTech 2014
    Understanding the sequence of events that their customers follow throughout the sales process and which questions apply to each stage is crucial to a strategic content plan. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift  for gathering these insights from the floor of AdTech for our community! Content confusion.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Customer] 29 Charts & Stats on What Matters Most to Marketers Right Now
    They''re curious about finding solutions to the biggest problems their customers face. 'The best marketers I know are curious. They''re curious about the latest social media update. And they''re curious about how they''re performing -- especially in comparison to their peers. Who Practices Inbound? What Are Marketers'' Biggest Challenges?
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] SEO Isn’t Dead: 10 Ways to Use It for Business
    It doesn’t matter if your customers exist across the country, or around the world. 'While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. But here’s the thing. OAO isn’t anything new. Create a Google Local Page.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. improving SEO and customer service. ?building building trust, loyalty, and credibility amongst customers.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers
    often hear my clients tell me they know their customers very well. 'It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients.
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] What Is Content Strategy, Really?
    We have terrible retention among policyholders in the first six months of their customer life cycle.”. We need to drive more customers to our brick-and-mortar locations.”. To do that, we need to know what your target customer daydreams about. She needed help with content strategy. Got it. Except, not really. Let me explain.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Everyday Data
    CRM Intelligence customer intelligence Data Marketing Intelligence Sales Data Sales Intelligence b2b sales analytics Business Data enterprise selling tools sales analytics sales big data sales insights Selling Tools 'Note: Today’s guest post is another in a series provide […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Should CTR be a Key Performance Indicator for B2B Advertisers?
    People that are searching for brand names in a particular space are typically either current shoppers or existing customers. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. This means that CTR is key in determining your Quality Score. Good” is relative.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Let the market view in
    Study competitors and find out what makes their customers loyal or if there is something specific that is locking customers in. Remember that to get customers to try something new or switch from an existing vendor, you may need to provide an incentive.  Marketers can be overly swayed by hype and the latest “shiny new object.”
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] 9 Must-Attend Retail Trade Shows for 2015
    Everything to expand your customer base, increase your sales and improve your profits is waiting for you right here.” 'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. Share with us in the comments.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] WordPress.com and Search Engine Optimization
    'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] 7 Questions to Ask Before Creating a Video Campaign
    Do you want to promote a product or service to help educate your customers? Whether you’re interested in creating customer testimonials, scripted ads, eye-catching animations, or instructional videos, your creative concept should make sense for your audience and the story you’re trying to tell.  First of all, you’re not alone!
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Five Recipes for Marketing and Sales Disasters
    On the sales side, in particular, that’s why we see 60% of Best-in-Class firms reporting that they’ve terminated a top sales performer because of non-sales issues like behavior, lack of teamwork, poor customer service, etc., 'Who doesn’t love Thanksgiving? versus only 44% of All Others. Well, the research shows that it’s worth it.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] A Beginner's Guide to Retargeting Campaigns
    Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. This will allow you to create a customer list by uploading a.CSV or.TXT file and you can sort by user ID''s, phone numbers, or emails (which we recommend).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] How to Get Your Sales Team to Consistently Overachieve
    Your customers are changing too. 'Feeling slammed? Let me guess. You’re under intense pressure to meet your monthly numbers. It’s impossible to keep up with all the reports. You’ve got an open territory, your new hire is struggling and all this new technology is overwhelming. Getting on their calendar is increasingly difficult.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] Why Don’t We Market To Our Customers?
    With end of year around the corner, don’t forget about your customers. was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  '* This post first ran in July 2014. Lack of Analytics.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Customer] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    The second layer includes your closest business partners and some existing customers. 'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Create a Closed Group.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    In addition to supporting a prospecting campaign, the content also garnered significant and repeated engagement with current customers. 'You may have “met” our friend, “Modern Mark.” Video as the Star. This resulted in a 120% increase in engagement and an 85% increase in attribution to the creation of MQLs. PT/1 p.m.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 7 Critical Components of Believable Testimonial Videos
    Testimonials provide evidence that you actually do solve customers problems and in fact, offer some pretty cool benefits. So help your customer feel at ease by setting appropriate expectations. Offer guidelines on what your customer should wear and think about before you come for a candid conversation. We don’t doubt it.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce
    Shinola website reveals some things it is doing well to tell its unique story as a manufacturer and cater to the needs and expectations of Web shoppers everywhere: Customer spotlights: The company features professional portraits of its employees by factory in its ‘places’ section. Grade: A-. Grade: A.  This one succeeds wildly.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] How to Do Competitive Analysis in a Crowded Industry
    You can survey your customers to find out which competitors were included in their review. gather this information from the websites, their social media platforms, from interviews and customer surveys. Chances are that the top search performers are getting most of the market share. Contact New Incite today. Some Rights Reserved.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Top 50 Marketing Thought Leader over the age of 50 Award
    'This award was just presented to Jeff Ogden of Find New Customers by Brand Quarterly magazine. Filed under: Fearless Competitor , Find New Customers , Florida. Fearless Competitor Find New Customers Florida You can follow him on Twitter using @fearlesscomp. Alan See. 50Mktg   including @ barbfow50 @ garymkatz @ fearlesscomp.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 5 Tips for Crafting Provocative E-Mails That Work!
    94% of customers have disengaged w/ a vendor because they received irrelevant or poorly crafted email messages / marketing campaigns. 'D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. The first: “Are you available this week for a meeting”? Delete. Delete. Delete. Why you?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 10 Commandments of Social Media For B2B
    Listen – Spend time researching what other companies in your industry are discussing and what topics customers talking about. Utilizing social listening gives you a better understanding of the types of content prospective customers are looking for and what answers you could provide to them via social media. Vanity – Make it pretty.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. It should include content that both deepens the customer relationship and clarifies your sales message. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. And even more importantly, customer support really is everyone’s job, particularly in high-end B2B markets where solutions are hardly a one-time purchase. Branding For Unity. Use One Voice Across Platforms.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    You’re rolling out discounts and bringing in extra staff to handle the influx of customers. If a customer is looking at your site on their smartphone, the site is modified to fit the screen and allows for easy navigation. Even if customers aren’t physically in your store, an email can still trigger a sale.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Live chat is a great way to keep your customers from abandoning ship if they have a question during checkout, but the urgency of Cyber Monday deals bends in favor of faster communication. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. over 2012 in 2013. million (Adobe). year-over-year (IBM).
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Why You Need to Adapt to Social Media Today
    Jeff Ogden of Find New Customers is everywhere – Twitter , Linkedin , YouTube and Facebook , And I’m not a kid. We love comments (not SPAM) and those who share on social media, Filed under: Find New Customers , Florida , Management best practices , Social Media , Social Networks , Social Sharing , Tampa.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Customer] Last Minute Lifts – How to Increase Traffic on Black Friday
    Black Friday is a prime opportunity to engage with a large audience and real-time marketing is an important way to capture opportunities and create memorable, engaging moments with your customers and potential customers. Make sure you give your potential customers a good experience regardless of where they find you.
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