• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] 5 Steps to Growing Your Marketing Performance
    Today’s marketers have transitioned to communications, demand gen and are now responsible for the full customer experience. We have more channels available, more data to comb through, higher customer expectations and, according to Scott Brinker, over 4,000 martech vendors to choose from to help us make that lasting impact.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] Five habits of highly-effective entrepreneurs
    Focus on customers. Successful entrepreneurs understand how valuable “the customer” is to the growth of business. The customer” isn’t some revenue total, marketing analysis, or collective segment. The customer” is an understanding that each of your clients is an individual. Never forget your customer.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] How to Create Content for a Winning Account-Based Marketing Strategy
    To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. For them, you need the lowest level of customization. The customization may be a simple matter of changing the introduction, summary, some of the terminology, graphics and case studies you use. Here’s why it helps. Conten
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] 3 Ways Marketing Automation Changed My Life
    Unsubscribes seemed to go away entirely. I can now be there for each lead individually, personalize emails based on actions, and engage them throughout the customer lifecycle. Author: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Think about it. That was my weekly routine.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Landing page videos are proving a captivating way to hold tight to a potential customer right at the site door. 4. Macarena image attribution: The post Movies in Your Customer’s Minds: Video Marketing Trends, Take 10 appeared first on The Content Standard by Skyword. Nope, not gonna. As marketing trends go, video is huge. Video.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Lack of Focus.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Customer] Back to Basics: How to Write an Effective Business Blog
    You can also share case studies (with customer permission). Your customers will start to notice if you always post on Tuesdays, for example. You can quote actual customers (if you have their permission) or distill their problem into a hypothetical scenario. You may have several customer pain points or challenges to talk about.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Top Webinars You Should Watch For Marketing Success in 2017
    But, building a marketing plan that effectively bridges the gap between customer interactions and digital touch points can be a challenge. Do you know who your target customer is (how well-defined are your buyer personas)? Do you know the lifetime value of your customer? Find out if direct mail is right for you. Wrapping It Up.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] The New Era of Phone Marketing in Professional Services
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. During our data analysis, one finding in particular startled us. So what’s going on here?
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Matrix of 31 Marketing Funnel Metrics [Infographic]
    These metrics measure conversions, costs, win rate, and overall results based on opportunity conversions and closed-won customers. BOFU metrics can also compare lower-funnel results with higher-funnel activities in order to inform on which TOFU and MOFU strategies ultimately generated opportunities, customers, and revenue.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Using Link Targeting for Improved Inbox Personalization
    DIRECTV expanded subscription sales by allowing current customers to upgrade their services with a single text message from its email campaign. Keeping the customer journey as clear and concise as possible helps the user retain the context of the email and complete the desired action. What’s Device Targeting? Email Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to respondents. This was behind display advertising (75.9
  • PFL  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] How Account-Based Marketing Enhances Your Customer’s Journey
    Account Based Marketing cross-sell customer experience customer journey land and expand post sale upsellYou did it! You landed your dream account, and the deal has been closed. They got on board with your $10K solution. Sure, it’s time to pat yourself (and your team) on the back. But make no mistakes — your job is far from done.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. This is a big, complex, difficult problem and we couldn’t be more excited to help our customers solve it. Product News
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] How to Craft a Successful Content Marketing Strategy
    The result is a mixture of higher-level and more in-depth pieces for customers at all journey stages. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. Upon my return, I got to thinking about this feeling of freedom.  Trust me – I was not thinking about content marketing during my vacation.).
  • INFER  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] UserVoice Increases MQLs by 37% Using Predictive Marketing
    Many of our customers come to us with a common problem: they have no good way to differentiate best-fit prospects from the tire-kickers, and are often left to rely on “gut instinct” when it comes to prioritizing who they should target.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Has B2B ecommerce come of age? Maybe.
    If you market B2B ecommerce systems and solutions this report is a must read for the following reasons: The report was based on surveying B2B decision makers who, for the most part, have an online channel to sell and support their customers. The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. Maybe.
  • TYPE A COMMUNICATIONS  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Why Customer Experience is Rooted in Story
    Customer Experience Marketing Storytelling Carla Johnson Emerson Kathy Button Bell Type A CommunicationsFebruary 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. read more.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] How Marketing Automation Technology Makes Businesses Smarter
    For years, however, marketing organizations have exhibited a similar kind of oversimplification with the time-honored practice of dividing markets into customer segments and using one-size-fits-all approaches in targeting them for marketing activities. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] How to Build a Growth-Minded Design Process at Your Agency
    Be sure that your design team has a fluent understanding of your customer personas, and that empathy for the customer is the center of their creative process. As you dive deeper into the methodology, you'll find it resonates with already familiar truths and concept: inbound marketing, user-centered design, customer personas, KPIs.
  • BRAINSHARK  |  THURSDAY, FEBRUARY 23, 2017
    [Customer] Brainshark Customers: Get More Insight into Your Brainshark Utilization
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision. Now, every editor has a customized rubric for grading contributors and tracking the quality of stories. We don’t wander around SoHo hoping to stumble upon a great place.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] [VIDEO] How to Structure a Successful Sales Team
    We always had AE’s (Account Executives) and CSM’s (Customer Success Managers) – AE’s focus on strictly net new, CSM’s focus on the Customer and any upsell, renewal opportunities. Does this problem sound familiar? Watch the Video Below: How to Avoid the Problem. Specialization. Mid-market Team. Major Accounts team.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    And so, the one thing that we constantly hear from our clients is that they’re always looking to try to reach the C-suite; and so this is something that is a pretty evergreen concern of our customers. Each session from this summit was delivered by B2B marketing executives and thought leaders. Million Content Downloads Tells Us.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Because adaptive analytics leverage prospect and customer data, it’s important for orgs to have accurate CRM and multi-touch attribution data before adaptive analytics can really be effective. It also depends on rich and accurate prospect and customer data. As martech vendors grow and add customers, they collect troves of data.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Why Agencies Should be Using Custom Facebook Audiences
    Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. Enter  Custom Facebook Audiences , where ads can be served directly to people you know on  Facebook  or similar type audiences. The post Why Agencies Should be Using Custom Facebook Audiences appeared first on ActiveDEMAND. Finding Lookalike Audiences.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] What Does Employee Engagement Have to Do With Marketing?
    If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. How they feel and what they have to say about your business is everything — and your customers are listening. The link between employee engagement and customer experience. Communication.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Go Where Your Customers Are – Wise Words from Sweta Patel
    Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. The post Go Where Your Customers Are – Wise Words from Sweta Patel appeared first on Vidyard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Improve Customer Experience and Email Deliverability With a Preference Center
    The truth is a Preference Center helps you optimize engagement and increase your brand’s loyal customer base. Over time this reduces email fatigue and preserves long-term relationship with the customer. Much of the customer experience is broken because the marketing experience is broken. Customer Experience
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Why is Email Authentication Important?
    Even though it’s a little bit more work, and more follow up on our part, we prefer this over going the “easy way” and letting our customers figure it out for themselves. Email authentication is very important when sending emails through another domain. Still don’t fully understand the concept? We can help break it down for you.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] The crisis of message credibility and impact on brands
    Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever. The entire subject of “misstatements” and the credibility of claims is very fuzzy. Words do matter.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Make the Shift from Automation to Engagement Marketing
    This hyper-focus has been leading the shift away from impersonal communications to engagement marketing , which is all about building personalized, authentic relationships with your customers and driving the idea of wantedness. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Master Engagement Marketing .
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Except that many of them are missing the mark. Right?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] 3 Ways Agile Helps Scale Content Marketing
    Instead, we were hired to do things like, “Drive traffic and leads to owned media properties,” or “Improve customer retention year over year.” . To an outsider looking in, a bigger content marketing program seems to be better. . When it comes to the ROI of content, increasing the size of our “I” isn’t automatically going to bump up our “R.” .
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
    We responded to marketing and sales needs by delivering our customers the growth stack. HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. And that got us thinking. Flexibility is really about a whole lot more. Again.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] What Is Agile Marketing? [A Glossary of Terms]
    Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […].
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer] How to Get More Leads From Social Media
    Offer lead magnets for specific customer personas. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Integrated: Modern Marketing’s Latest Buzzword
    You might associate integrated marketing with customers and their journey. In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. great example— integrated. Depending on who you ask, integrated could mean a number of things. Who are they? Where do they go to get it?
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Integrated: Modern Marketing’s Latest Buzzword
    You might associate integrated marketing with customers and their journey. In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. great example— integrated. Depending on who you ask, integrated could mean a number of things. Who are they? Where do they go to get it?
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] A Complete Guide To The Buyer Journey
    The buyer journey is often described in terms of content needs or customer needs. Definition : The buyer journey is defined as the thinking and actions taken by customers as they discover a problem/need and take the steps to solve their problem through a purchase. At the Problem Awareness stage potential customers are researching.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] What CMOs Can Learn From Eminem
    The fact is marketing leaders need to eliminate data silos, create a single source of truth and get a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. For those who do not know me, I am not exactly the biggest Eminem fan. " What Does This Mean To CMOs and Marketers?
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] “You Can’t Build a Walled Garden”
    True innovation happens with the customers. The event will focus on how AI, predictive analytics and lead management can be a powerful combination for co-customers of the two companies. There’s a synergy between solutions that drives even greater value for customers. Like most movements, this one is starting quietly. Pass it on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Why You Should Always Have an Active Branded Campaign
    The lack of having a branded PPC campaign gives competitors an easy opportunity to bid on your brands’ terms and steal your would-be customers. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. Create Higher Quality Leads & Look Farther Down the Purchase Funnel. Final Thoughts.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Forrester Research Predicts Account-Based Everything in 2017
    2017 will be the year that all of this changes, as ABM finally moves into the mainstream and companies begin to align their team towards account-based marketing, sales, and customer success. According to Forrester Research, a revolution is coming for account-based marketing. Blog Marketing Marketing Leadership
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Now, we have a custom predictive model that works with HubSpot and our Intercom customer messaging platform to provide accurate data-based predictions of how well each lead matches Hotjar’s ideal customer.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Buy domain names for all your pages, products, and services
    But don’t worry, as long as you just use all of your diverse page-bespoke domain names for what they’re good for — easy to remember, to share, to print on a card or to use instead of those awful custom bit.ly Infomercials and commercials have become smart. It’s short and dedicated to the one page. Now they all do.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] The secrets to great logo design
    logo anchors a brand — it’s shorthand for your business, telling customers who you are and unifying all of your marketing efforts. In an instant, the best logos are able to attract customers and engender goodwill. What will make your own logo stand out from the competition in a way that clicks with customers?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    Remember: Branding and Customer Service Still Count. Hundreds of customers have taken to the site to complain. While some retailers might consider these touches an added expense, Target knows that its customers will keep returning to see what’s new in-store, season after season. 2. Make it Easier to Pay. Up the Ante.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] The ‘Less Is More’ Content Strategy
    To put this into context, when we reviewed 127,000 articles published by Hubspot B2B customers we found median shares of just 22 and when we reviewed the top 95 B2B blogs including sites such as Hubspot, we found median shares of 106. What is the ideal frequency for publishing content? It is not magic as I will prove below. Long form content.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] 2016’s Most Prospected Companies By State
    DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies. well, they just aren’t. So, what does this mean? Not at all. Don’t give up.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] 5 Smart Ways to Automate Your Marketing
    In our model of Attract/Capture/Nurture/Convert/Expand, the Expand phase refers to marketing to your existing customers – aka practicing “customer marketing.”. There are two reasons why: They get completely focused on acquiring the customer. They assume customer service and sales will handle the relationship from there.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] How to Be Productive After a Long Weekend
    If you’re a HubSpot Marketing customer, you can use Social Inbox and the email tool to schedule these items, or you can manually schedule them using the social apps themselves. What could be better than a three-day holiday weekend? Trust us, we’ve been there too. How to Be Productive During a Four-Day Week. Take a look at your to-do list.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] The 21 Best Content Curation Tools
    Use Trapit’s artificial intelligence to find news, insights, trends, and analysis that employees want to share and customers want to consume. Collect and curate content from 15 different channels to involve customers and brand advocates. Fortunately, content marketers don’t have to do it all themselves. Google Review Count:  350.
  • BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [Customer] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    And finally, they can reduce the cost required to acquire leads that will perform throughout the customer lifecycle – not just for qualification by marketing. What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Marketers can’t see anything.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 20, 2017
    [Customer] Big Data Marketing: Who Owns Your Website?
    Your website belongs to your customers and it’s your big data […]. Your website isn’t yours. You don’t own it. Sure, you may pay for it, work on it, outsource a portion of its upkeep and design to an outside firm, and spend a tremendous amount of your own time on it, but it isn’t yours. Big Data Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Customer] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    For the fourth year running, the number one way (31 percent) to measure digital marketing performance is conversion rate (leads to customers); lead volume (25 percent) and ROI (22 percent) were the second and third most popular answers. Those two channels also bring in the most revenue for B2B (tied at 66 percent).
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Customer] Knowledge management in the age of social media
    Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. People are using it to post and share a variety of content. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Customer] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Winning and retaining the customer is a challenging puzzle that brands are trying to solve. Connect Identities Across Disparate Marketing Channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Customer] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” Big Data won’t be a “thing” very soon.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Customer] How to Become a Household Name
    Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. What Is Verbification? Used in a Sentence: “Just Google it.”.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Customer] What Makes Act-On Different?
    Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand. From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Customer] 15 Inspiring Examples of Small Business Branding
    Tenth Muse creates custom perfumes from natural, sustainably sourced ingredients, and their packaging and promotional materials elegantly "combine[s] clarity and beauty with intrigue and mystery.". 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION. Images via The Dieline. 3) Folklorious.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Customer] How Personalization Affects Lead Nurturing
    This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers. As the guys at Drift often say: “Whoever gets closer to the customer wins!”. Conclusion.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] The Rise of Mobile Banking
    Aside from the convenience of computers and cell phones, some could argue that face-to-face interactions leave more room to manipulate customers. Bankers often work on commission, providing an incentive to sell unknowing customers products and services they don’t need. wondered if there was an app I could have used instead.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Infographic: How Event Marketing Can Boost Your Content Strategy
    They can also work well for gathering important customer information, such as contact details and demographic data. Or maybe your customers love music; you can host a party or festival with exclusive product announcements and giveaways. Internet users are bombarded with ads on almost every app, website, and social platform.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Top-Down and Bottom-Up Sales: Which One Works Best Now?
    Companies used their marketing data to identify the highest level decision maker at each customer account. For years, salespeople were told to pursue a top-down sales approach. It made sense. After all, why wouldn’t you go directly to the top? Why not find the person who makes the most important decisions and get their buy-in […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Data is the Biggest Roadblock to Cross Channel Marketing Success
    And they unequivocally need a 360-degree view of customers to link online digital marketing efforts to offline purchases to give marketers the true ROI on dollars spent reliably and efficiently target the right message, to the right person at the right time. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Yikes.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Why Interactive Content Matters for Agencies
    That’s more time and money invested in a custom integration. It’s pretty simple for anyone on the team to build cool, custom interactive experiences in less than two weeks. Most custom build solutions aren't able to make that connection. It simply does not work as well as it used to. Content loading
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Social Media 101: Managing your social media presence
    Customers routinely use social media to reach and review businesses. Social media is an easy way for customers to boast about great service they received, and to air their complaints. Nothing looks more unprofessional than a business profile with customer feedback that hasn’t been responded to. Don’t panic! LinkedIn.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Magazine article suggested, “ the potential customers you’re looking to attract would prefer to hear about you, not from you.” Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone. This Isn’t Your Dad’s Email. Email—it will not die! Ooh, Look—Pretty Pictures!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] How to Run a Successful Webinar from Beginning to End
    You’ll also need to report on the results to your sales team so they can leverage the webinar content in conversations with prospective or existing customers who attended the webinar. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Promote Across Channels. Eek! 4.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] 5 Retail Marketing Trends to Watch in 2017
    If it’s figuring out customer service strategies that don’t result in consumer frustration, try streamlining the process of getting help with new applications. Custom Experiences That Don’t (Have to) Break the Bank. Conversions happen when customers are comfortable and satisfied with their online experiences.
  • KAPOST  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] How Commvault Conquered Content ROI [Video]
    From mapping how content aligned with the buyer’s journey—and where gaps existed—to a centralized source of truth for all digital content, Commvault was able to target their customer’s in a sophisticated, revenue-driven manner. How does your content strategy map to revenue? Do you know the ROI of the content you create?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] 9 Marketing Books to Read Before Q1 Ends
    Lock Whitney , Team Lead, HubSpot Customer Success Team: This book really emphasized the high bar we must clear in order to communicate with others, and make our intentions truly known to them. Simply put, marketers comprise an impressively busy population. The question is: When you're already short on time, how do you pick out the best ones?
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Weekend Reading: “12 Powers of a Marketing Leader” by Thomas Barta
    For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Based […]. Marketing Strategy
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Customer] Seven Best Practices for Building and Growing a Subscriber List
    related offer is something you give to a customer that relates to a product or service you sell. An unrelated offer does not relate to your business, but on the surface might be tempting to give to customers if the goal is to maximize subscribers. Yes, a party. Kordek’s bottom line: “Don’t let your party suck … do it right.”.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Customer] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Single customer view is clearly CDP territory, but the marketing automation and attribution are not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] The Importance of Post-Holiday Email Relief
    Here are some strategies for getting to the inbox and engaging your customers without putting their inbox on blast: Personalization – Subscribers want messages that are tailored to their interests and needs. Why is this problematic? As a result, marketers find themselves in an ongoing dilemma. Avoid Temptation. Email Marketing
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] Infographic: The State of Customer Marketing in 2017
    In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] Promoted Content: 5 Steps to Take Before Launch
    Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] Better built than bought – how to build your email marketing list
    McKinsey says that email is 40 times more effective for customer acquisition than Facebook.). Make this a company-wide policy for all customer-facing personnel–sales, marketing, customer service. Sustained interest is they key to converting subscribers into leads and leads into customers. Here’s why. Do I know you?
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Conclusion.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] 75 Interactive Infographic Examples to Inspire 2017
    This is a simple example of an interactive infographic recently created by a SnapApp customer. It walks the user through a series of proactive home maintenance tips, and finishes with a call-to-action to get a customized winter maintenance plan. And, for good reason. This surge of activity has saturated the market. Enjoy!    . #1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] 11 Tips for Starting a New Sales Role
    The bottom line : Memorize as many stories as you can about why customers purchased from your company. 3. Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. Quietly, you resolve to outsell them all. Leverage Your Mentor. Write them out.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] How to Write Effective Job Ads for Your Hiring Funnel
    Many companies have internal language used to describe different roles -- for example, you might refer to your customer service representatives as “customer ninjas.” What's so hard about writing an online job ad ? On the surface, it seems simple enough. In turn, that can help attract the best candidates. But how do you do that?
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] How to Motivate Customers Across the Entire Buyer’s Journey
    Understanding your customers – from pain points to motivations – can help you better serve their needs. Knowing what motivates your customers can help you craft marketing campaigns and deliver products that they will want to buy. The ability to understand other people – i.e., your customers – is essential for us as marketers.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] Lead Nurturing’s Biggest Challenges
    Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. Challenges of Lead Nurturing in Marketing Campaigns. Conclusion.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Maintain an updated set of benefit-focused customer case studies. Ask customers for case studies, and be sure to keep them updated. With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] How A CMO Uses Storytelling To Engage Audiences
    Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. We routinely have 25%-40% open rates and 3%-5% click through rates in large part due to lists of customers who already trust us and actively look for and value our communication. 30pm-8:00pm.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] What promotional products are on your desk? [survey results]
    The results not only show that just about every business person had branded merchandise on their desk or in their office, but also how well promotional products help with sales, branding, and a positive customer sentiment. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. 89% pen. 65% mug.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] 5 Steps to Market to a New Vertical
    It’s also critical to look at your own database and leverage the sales and customer success teams for insights as well. Here are some good questions to answer to get a better understanding of the market: How many existing customers in the vertical do you have? Author: Vyoma Kapur Financial services. Healthcare. Higher education.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). source ]. source ].
  • KAPOST  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] Expert Advice on Conquering Modern Marketing [Webinar]
    With growing teams, the complexity only increases; content is everywhere, but it’s often not optimized for the right customer at the right time, the ROI is too hard to measure, or content doesn’t even get used. Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer] Apply Yourself: 28 Marketing Awards Worth Going For
    But it’s one of the few programs where things like “Enabling Sales for Deeper Customer Engagement” and “Ensuring Customer Success” are celebrated, making it a great option for B2B firms that might not find the best fit in other award programs. “Something that is conferred or bestowed especially on the basis of merit or need.”.
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