• JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Customer] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Robert and I agree that it’s interesting, but it doesn’t reveal anything new about the ways in which content can enhance customer awareness and preference. Two years ago, it started publishing Travel Ideas, a print magazine that does an awesome job of highlighting destinations its customers would love to visit. This week’s show.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Customer] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    For HubSpot customers, you can easily keep an eye out for these instances by creating custom streams using the Social Monitoring tool. These people are the ones who influence your customers and shape your industry. Did you know that just 3% of people generate 90% of the impact online ? But why stop there? Get a testimonial.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Customer] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Changing the game for Intelliflo - an inbound marketing case study
    What HubSpot allowed was a 360 o view of each customer who came through the site and interacted with content, presented in a customisable dashboard. relating to individual customers. Intelliflo is an award winning software revolutionising the UK Financial Advice industry. Previous site homepage. Launch-ready finalised design.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Creating a buzz for InsightBee - a new kind of startup
    It uses a combination of proprietary technology, expert analysts and great customer experience to set them apart from the crowd. InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. InsightBee needed a launch campaign to drive awareness and kick start sales.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Making meaningful connections in the retail industry #wirelessnation
    With insights gathered from primary research, Arqiva had created a compelling story for retailers, from the mouths of their customers. Among those insights was the revelation that 1 in 4 customers have actually left a business’s premises because they can’t connect to the Internet. They build tech infrastructure for nationwide UK usage.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Customer] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Ability to Publish Custom-Branded Video Channels. Customized video channels on a brand’s own website are becoming increasingly popular, and for good reason. While you could custom develop your own video channel with some hard working web developers, some video platforms include this as a turnkey offering making it a snap. 4.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Delivering inbound marketing leads for a startup
    InsightBee uses a combination of proprietary technology, expert analysts and great customer experience to set it apart from the crowd. The ‘desktop theme’ was intended to reflect InsightBee’s start up mentality and its less formal and more personal approach to customers. Making a great landing page is no simple task. Content marketin
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Changing the site and changing the game for Intelliflo
    Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation. But when we first met, Intelliflo’s website wasn’t helping them. B2B Marketin
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Customer] 5 do’s & don’ts of B2B lead qualification
    Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Do: know who you’re qualifying. Well worth the wait!
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Customer] [Ebook] How Marketing Automation Empowers Small Teams
    Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? See, ABCDE!
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Customer] The Importance Of Goal-Directed Behaviors To Buyer Personas
    In the pursuit of a choice or choices (decisions), buyers and customers are driven by as well as motivated by goals. This methodology is designed to uncover goals and goal-directed buying behaviors customers and buyers exhibit in their pursuit of a choice or choices (decisions). The Pursuit Of Choice. Demand Generation
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Customer] Breaking The Rules of B2B Social Media
    Decide if you are using social media for lead generation or customer retention. Talk to your customers to learn what social media sites provide value to them. Marketing Social Media 101 B2B Social Media b2b social media strategy customer retention Lead Generation social media strategyAnd they all contradict each other.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Customer] 4 Genius Tactics for Increasing Ecommerce Sales
    Use this feature to provide stellar customer service when buyers have a complaint or just answer questions when visitors ask. Your customers will love you. Some sites generate a pop-up the moment a customer enters the site. The exit lightbox instead pops up just before customers bounce. Social Media. Heat Mapping.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Customer] Tips For Re-training Your Media Sales Team
    Consider creating a template that can be customized for each client, highlighting the stages of a sponsored content campaign launch. One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Update Your Team's Skill Sets. Media
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Customer] How to Get a Bigger Bang from Your Press Releases
    Just as you market by segmenting your subscriber and customer lists, you can do the same with your press lists. Influencers can have a large impact on your target demographic, and provide quick routes to a trusting relationship between you and your future customers. Press releases drew eyes. They were go-tos for information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” Do your prospects. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Customer] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. As a technology services firm, you’re probably always looking for ways to acquire new clients. Recent research from the Hinge Research Institute shows that 81.5 Optimize your content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Voice of the Customer: Big Data as a Strategic Advantage
    Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] 31 Tactics for Building your Database
    Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Customer Engagement: Moving from Buzzphrase to Business Value
    Leveraging your customer data to improve engagement and drive business results
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Customer] The Path to Adaptive Marketing: An Introduction
    The majority of companies and brands don’t consider life’s lack of predictability when they build customer journeys. Although companies leverage data available to them, customers deviate from the prescribed journey due to changes in environment. For the customer, the result will feel personalized and relevant.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Customer] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Think about your ideal customers who don’t know your company. Which of those leads became customers ?
  • BIZNOLOGY  |  THURSDAY, JULY 30, 2015
    [Customer] Agile Marketing is an acquired taste
    Fix it because after you do it, your customers will give you some idea as to whether it was any good or not. If you listen to what your customers want, you’ll suddenly start seeming like a genius. Most of the questions sounded something like this, “should I spend [gobs of money] to [do five huge marketing projects]?”
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Customer] 5 Subject Line Tips You Haven’t Heard
    Modern marketing relies on the idea of giving to your customers before you ask them to buy from you. By giving something of value to your customers, they are more likely to come back for additional products or services. 4. Trying to pique readers’ curiosity to entice them to open an email is so 2009. Try a pop culture reference.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Customer] 3 Actions for Marketers to Take During the Dog Days of Summer
    When business is brisk, it’s easy to fall into a pattern of grabbing low hanging fruit, putting out fires, and only responding to the most urgent customer inquiries. Have customers complained about any aspects of your marketing process? Ask for referrals from existing customers. Re-evaluate your marketing process.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Customer] How eBooks Help Generate Leads and Fill Sales Pipelines
    The negative stigma associated with the sleazy used car salesman is born out of the distrust we bear for those trying to push unpolished products to unsuspecting customers at unreasonable prices. (It’s no wonder why many customers have developed banner blindness to in-your-face ads that seem to overpromise and underdeliver).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Customer] Content: The Show That Never Ends
    customer training blog. Who’s going to consistently develop the customer training blog once it launches? Welcome back my friends to the show that never ends  . We’re so glad you could attend  . Come inside! John went rogue and put it up on WordPress earlier this year. We think it’s cool, but we haven’t done much with it.”. All our own.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Customer] How to use Product Hunt to boost your business
    Related Stories Polish up your best content to drive content marketing value Communist Customer Service: 3 Lessons I Learned on My Vacation. By Kiki Schirr, {grow} Contributing Columnist. By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. Is it only startups that benefit?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Customer] How to Write an Author Bio That Doesn't Suck
    Here's a great example of a short-and-sweet bio from Orbit Media Studios' Andy Crestodina: 9) Customize it. If the publication allows it, customize your bio. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Who wouldn't want that little bit of glory?). Read on.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Customer] Marketing Automation for the New Buyer’s Journey
    Take a close look at how your best customers make buying decisions. These three steps are the foundation for building a marketing and sales engine that is centered on your customers – not your teams or products. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. Enter marketing automation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Customer] Social Data Made Simple: Getting Started with a Strategy
    Our next webinar is titled Cultivating Creative Thinking for Customer Engagement ; be sure to sign up for it or view the schedule of other upcoming webinars here. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data. According to the panel that is most often overlooked.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Customer] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Determine the size of this Unidentified First Opportunity – Get an understanding of the time and resources you want to devote towards this new potential customer. Your job here is to guide them between the prospect world and the customer world. Don’t over-rely on your marketing automation tools to convert your prospects into customers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. Make your summary about the customer and network and how you can help them. Are you employable? Social Medi
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Customer] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    If you have information on your customers purchase history, send them a specific promotion to buy again or offer similar types of products. 3. Attach something to keep: To keep your company’s name at the top of customer’s mind, attach something with your logo that they want to keep. Here are a few tips: 1. Direct Mail
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Customer] 8 Tips to Jump Start Your Account-based Marketing
    Choosing the accounts to target is more than coming up with a dream list of ideal customers. You should also look at customer success – which customers are most successful with your product? Are you trying to acquire new customers or further penetrate existing accounts? Is business growth leveling out? Define Goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Customer] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    The Deloitte media usage survey shows that social media is now usurping the 6PM news bulletin as our source of up-to-the-minute information, and we spend most of our social media indulgence time on our smartphones. R-E-S-P-E-C-T, Find out What It Means to Your Customers. Listen to Your Customers! People like—no, LOVE—mobile. and U.K.,
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] The Best In Energy Content Marketing
    This help us demonstrate what best practice content marketing looks like in real life and helps our customers to really see what is possible. But it always helps to see who the real competition is when it comes to the battle for customer attention. And then showcasing brands and sites that act as examples of great content marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 29, 2015
    [Customer] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
    Add relevant showcase pages  – Create topical pages of areas of interest to your customers. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn by far is the best tool for B-to-B users in my opinion. Jeffrey Cohen from SocialmediaBtoB.com  wrote an interesting article recently on ways you can refresh LinkedIn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Customer] 5 Signs You Don’t Know Your B2B Customer
    Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. But take a close look. This month?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Customer] New legal guidelines may impact many freelance employees
    Employee misclassification” has led to lawsuits against companies including Uber and FedEx — businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. By Kerry Gorgone, {grow} Contributing Columnist. The U.S. But what if your company wants to hire freelance employees?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Customer] 7 Ways to Inspire Trust from Ecommerce Customers
    So, how can you get your visitors to trust you enough to convert to customers? Customers will not trust companies that can’t string a sentence together. Many potential customers will seek out your social media accounts to learn more about your company before making a purchase. Customers want a way to contact you.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Customer] Digital Debris: Why Data Needs an Expiration Date
    Second, our customers’ data is at risk. And, lastly, because our customers’ data is at risk, our brand’s reputation is on the line. The first line of defense is to keep our customer’s data as safe as possible. So how long do you hold on to data from your customers and prospects? Turns out it was. Yikes!
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Customer] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our marketing budget and campaign planning process making the right use of customer data?
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Customer] Create Your Industrial Marketing Plan with The OEM Standard
    And the top place your customers are looking for content related to your products and industry is in the digital space. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Customer] Create Your Industrial Marketing Plan with The OEM Standard
    And the top place your customers are looking for content related to your products and industry is in the digital space. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Customer] Effective Social Selling = Mindset over Tactics
    Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company. Get  a FREE customized social media assessment. What is it about the term “Social Selling” that gets people riled up? Who’s right?
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Customer] Does Truth Belong in Marketing?
    ” The idea here, coined by HubSpot’s Brian Halligan , was that you would attract customers to your site and your business by offering them valuable content. Markets may be conversations  (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity. ” Enter the Empowered Buyer.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Customer] The Big Myth About Buyer’s Journey in the Digital Age
    When a new product or new product release is being announced to the team, pay special attention to how you can translate the technical features in customer value and announce it that way. Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. question.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Customer] AdWords Now Includes Google My Business Ratings
    Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research. A new change will make Google My Business review and ratings much more important and potentially valuable. The process will rely upon the use of local extensions.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Customer] My online influencer research and engagement process
    Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big. Got it?
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Customer] Calling All Video Marketers: Get Inspired and Get Recognized
    Marketers like you work hard to create videos that excite viewers and convert them into customers. This company knows how to take advantage of video marketing not just on YouTube, but on their website as well (so leads and customers end up exactly where they should be: on the company’s site!). But it doesn’t happen all on its own.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Customer] Looking Outside In: Know Your Buyers First
    Marketing and sales roles provide most of the inputs to buyer personas with about half of respondents interviewing customers and a third interviewing prospects. Buying process questions should cover the process itself, stakeholders and, in the case of customers, how the sales process matched up with their buying needs.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 28, 2015
    [Customer] Is Your B2B Marketing Delighting Customers?
    Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company. B2B Customer Relations
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Customer] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    By creating valuable, high-quality content that is targeted at a specific audience (like your prospective customers), you will attract more visitors to your website. More importantly, you will attract the right visitors because they are likely to convert into leads and customers. Write for your customers. Now publish one a week.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Customer] Twitter’s New Analytics: What You Need to Know
    If you understand your customers, you can use that information to attract more. Let’s say you want to connect with your customers based on their interests. For small businesses that are lacking data about their customer base, Audience Insights is the perfect platform to utilize. How it Works. Looking at all Twitter users.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Customer] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Download it today and hear directly from "marketing executives are taking an active role in beefing up their tech chops" plus see why having a customer-driven technology roadmap is paramount for success. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. The CMO-CIO Relationship.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Customer] "Marketing is too important to be left to marketers."
    Marketing’s separation also facilitates the rise of technologically driven product and service development as opposed to customer-focused, research driven development. Ever notice how often new products are created based on what is technically possible rather than by addressing what customers actually need or want?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Customer] 7 Questions to Help Create Healthy Employee Engagement
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Customer Experience MarketingIn a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. Author information. Joe Ruiz.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Customer] 4 Marketing Analytics That Matter for Driving Higher Revenue
    It tracks prospects from being anonymous to being known, to being engaged, to being qualified, to being a marketing generated lead, to being a sales qualified lead, to being a sales opportunity, to being a customer. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Customer] 15 Resources To Help Improve Your Personal Branding
    Your customers and network are searching Google, Twitter and LinkedIn to stay on top of industry changes and to develop solutions to their business challenges. How to retweet to build your credibility and relationships with your customers and network. You probably are not doing it as good as you could. think she is crazy. Social Medi
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Customer] Are You Using Landing Pages to Help Qualify Leads?
    It could also be a way of losing a potential customer. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Landing pages are microsites where prospects go when they click-through a link. Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Customer] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? The short answer: Yes. That's value. Don't worry, you aren't alone. with videos.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Customer] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Creating engaging content is the best way to connect with potential customers. This particular preference can be further customized by allowing readers to opt to get emails when special offers are available, certain topics are covered or simply on a daily, weekly, or monthly basis. 3. Allow readers to control the frequency of emails.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Customer] 14 Dazzling Digital Marketing Stats and Facts
    Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years.
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