• CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] How Should Brands Adapt to a Post-Truth World?
    They can respond to pressure groups like SFH and risk alienating some customers, or abstain from action and look like they’re alienating other customers. There’s a viral video making the rounds on Facebook with all the standard trappings of a Christmas advert: emotive music, idyllic festive images, and a soothing typeface.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    But we overlooked something important – we didn’t account for the local customs for our Australian and British recipients. So, as you get ready to email your prospects these holidays, be sure to research local customs and truly understand each segment of your audience. ‘Tis the season to be jolly….and But there is a line.
  • KAON  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] RSVP: Santa Clara Marketing Innovation Seminar
    This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. Click here to register! Director of Product Marketing, Quantum. Lynn Orlando – Sr.
  • OPENTOPIC  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Predictions: 17 digital marketing trends for 2017
    We ask a raft of industry experts from the marketing technology and industry community The age of the customer is here, and personalisation and consumer context are now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience. Brands & Marketers
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Generating leads, and then converting those leads into customers are by far the two greatest priorities for marketers across all company sizes. algorithmic) or a custom model. Finding good, actionable data to help you improve your marketing is tough to come by. We get that. likely have little to do with your day-to-day work.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. the next three weeks).
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?
    Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media environment.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Using Mobile Experiences to Grow Your List
    Here is a mock-up of the user experience using a fictional demo brand: These coupons ranged from 10% Off (most common) to a $100 Gift Card (extremely rare), with custom prize logic determining when and how often the different prizes were awarded to users. Let’s just get this out of the way: email is a mobile channel. Pandora.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] 4 Secrets of Mobile Retention
    Maintaining high engagement throughout the mobile customer lifecycle makes for a great retention strategy. Then, request push notification privileges with a customized in-app message. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Putting Meaning Back Into Marketing
    While all departments have their individual functions, without marketing, a company would be an anonymous entity operating with a limited customer base. The purpose of marketing is to bring in more customers, encourage and cultivate growth and discover how to better serve customers. As marketers, we know this simply isn’t true.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] How to Prevent a Live Q&A from Turning into a #BrandFail
    Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers and prospects. This doesn’t mean that brands shouldn’t respond to unhappy customers. And they were trolled. Not necessarily.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Business-to-business (B2B) pricing strategy research – part 1
    This continues until the highest price they are willing to pay is reached.  By pooling data from all respondents, a demand curve can then be formed which shows the percentage of customers that would be likely to buy the product at different price points.  Gabor-Granger. Brand Price Trade Off (BPTO).
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? After all, most your customers are using digital channels. Utah-based digital marketing agency combined direct mail with digital marketing to drive greater engagement with its customers. Drive customers to a digital offer.
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Customer] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Better customers. Each year during my Content Marketing World keynote  talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment. As I (perhaps boldly) stated, you need to go all in or do nothing. However, the idea of commitment can feel kind of nebulous. It’s a mindset.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Customer] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    They’ve bought into the idea that stories and customer education build relationships in ways that commercial sales pitches and calls-to-action do not. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Customer] How to Set Your 2017 SEO Strategy: The Essentials
    For example, easy navigation and a trail of breadcrumbs give returning customers an easy shopping experience, which likely leads to a higher conversion rate. The search engines guided these users (and potential customers) to you, don’t lose them right away! Need for Customer-Centric Content. On-Site. Off-Site. We got that.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Customer] Taking Integrated Marketing to the Next Level
    Integrated marketing is more efficient, streamlines efforts and provides a clear and cohesive way for teams to align around a central strategy, setting the stage to create clear content that addresses customer pain points and converts. By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Score!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer] How Global CMOs Reap the Benefits of Technology
    "You have typically a percentage of the sales, an increase of the margin or the market share, and customer satisfaction percentage. Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. Created A Lot of Value.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Customer] 3 Sales Emails Proven to Boost Reply Rates by 8x
    Keep reading… At Vidyard, we’ve been obsessing over how to reach our prospective customers in a way that not only grabs their attention and elicits a response, but also puts the ‘human’ back in selling. Product Tour: Capture a guided tour of your product or service created specifically for the prospective customer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Customer] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or has their strategy mainly stayed the same?). “It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer] 3 Ways to Connect Video Advertising to the Customer Journey
    There’s more opportunity than ever to create engaging journeys that provide value to your customers. Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. Cross Channel Marketing
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Customer] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. Mapping out this journey from the customer’s point of view can help better approach that story from a design perspective. Intercom is a customer messaging platform for sales, marketing, and support.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Customer] 37 Big Data Case Studies with Big Results
    BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. Who’s using it? How are they apply data?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Customer] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    An organization takes an individual prospect or customer account -- these are companies, not individual people -- and treats it like its very own market, or a market of one. These days, customers really don't enjoy feeling like they're being sold to. There’s something kind of cool happening in the world of marketing. Why is that?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Customer] Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
    HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. 2) Consider if content should be adjusted for mobile. We’re living in a mobile-first world. What exactly do we mean by that? i4krA3cgqN — Gary Illyes (@methode).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Customer] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images. Google Review Count:  366. Google Review Count:  259.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Customer] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. 6. The takeaway: Personalization makes content marketing messages feel more customized to the individual. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . eMarketer.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Customer] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    After all, why not make all the data you gather from current and potential customers work for you? Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Read the article MAKING SENSE OF CONSUMER DATA You see, data is the real MVP of marketing: It can be used to.
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Customer] What customers want from their mobile marketing experience
    Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals. This is particularly important for large or complex physical products that are too cumbersome for customers to really engage with and explore. Original article published on Mobile Marketer.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Customer] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. This group of individuals -- an account -- are part of the same journey, are a single sales opportunity, and eventually become one customer. Build Your Tech Stack from the Ground Up.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Advertisers typically prefer to stay out of politics. But in the sinkhole of a month that’s followed the election, brands are starting to get sucked in. Here’s an extensive and strangely impressive list.).
  • VIDYARD  |  MONDAY, DECEMBER 5, 2016
    [Customer] Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor
    Dor now wears many hats at Notch Video, working with new customers on business development all the way to serving as executive producer on larger projects. There’s an awakening that business and customers are made of — shockingly — people. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Customer] Opening up for better banking
    This is good news for customers. Regulatory change is coming, geared towards increasing competition and innovation in retail banking. In August this year, the Competition and Markets Authority (CMA) released recommendations arising from its investigation into the retail banking sector. It subsequently issued. Marketing - Financial Services
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Customer] Social media strategy leaders: Lisa Marcyes
    Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization?  . Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Customer] Save the Data: How to Marry Your Figures With Your Customer Profile
    On the one hand, we now have access to more information about our prospects and customers than ever before. The end of the linear customer journey One of the many reasons for this explosion in data is that customers and prospects are now everywhere. The data revolution is both a blessing and a challenge for the Modern Marketer.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Customer] 3 Neglected Content Distribution Trends You Should Test in 2017
    “Email marketing is the single most effective way to drive customers to buy, and newsletters are an easy way to engage your audience,” said Swensrud. When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Glad you asked. 1.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Customer] 6 Ways to Get Inspired to Create Content
    The best inspiration for creating content is empathy for your customer or user. Almost every product or service has an answer to the deeper meaning of their business that can be turned into creative content ideas, ranging from mini-documentaries for a brand to content that educates the customer. Look Around. Utilize New Tools. MarTech.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Customer] Content marketing strategy: Start with questions, end with insights
    Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hero — Epic content that goes viral.
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Customer] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    Sure, maybe it’s more political than most because it touches so many groups — sales, demand generation, events, human resources, customer services, finance, etc. If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. It really is that simple.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Customer] B2B Marketing Automation Software for Fast Growing Companies
    As Forrester analyst Laura Ramos writes in Make Your B2B Marketing Thrive in the Age of the Customer , “Marketers must adopt a new worldview founded on the simple principle that customer obsession occurs when you walk the walk and talk the talk.”. We want to help. You can also mark your calendar to read our Dec. The Future is Now.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Customer] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    Toast, who is a dog, reportedly wore a custom Marchesa gown and $139,000 diamond necklace to her wedding, which was covered by Newsweek, People, and Town & Country. This year, he even collaborated with West Elm and the ASPCA to release a custom holiday ornament and tea towel. But you still have to pick up their poop. Maybe.
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [Customer] This is the week that was in B2B: from customer objectification to invisible payments
    According to a recent Forrester study: “65% of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.” Brian cautions that we risk treating customers like objects rather than human beings in our bid to automate. Food for thought of the week. It’s something you do for people.”
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Customer] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05). Download this week’s PNR This Old Marketing podcast.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] The Rise of the Customer Marketer
    Explore the changes taking place in customer marketing from the perspective of customer marketers themselves
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Customer] How a Content Operation Benefits Front-Line Marketers
    They can consistently execute their strategy despite digital complexity, produce an effective customer experience, and gain necessary insight to further refine strategy. Product marketers: I’m guessing you want time to research competitors and how customers use your product. Sounds great, right? This is a gigantic burden. And so on.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Customer] Automated Behavioral Segmentation: Personalized in Real Time
    You must create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience by way of personalized content, you quickly move customers through to conversion, which dramatically shortens the sales cycle. Personalizing the content makes this a reality.
  • OPENTOPIC  |  FRIDAY, DECEMBER 2, 2016
    [Customer] Laying the Foundation for a Data Team
    Today, more than ever before, data is central to creating wonderful customer experiences and. After a hugely popular post by Oliver, our Head of Engineering, ‘Building a Modern Bank Backend’ (which you should definitely check out), I wanted to write about how we’re building our data team. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Customer] 3 Ways to Optimize Customer Experience Via Email
    The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Help your customers apply themselves. Disclosure: Oracle Marketing Cloud is a Leadspace customer). 3.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Customer] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. … For us the customer is always right and this important decision is in their hands. At the very least, your brand needs to be clear about its motives to its customers in such a way that respects them. What do you do?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Customer] How to Automate Your Account-Based Marketing Strategy
    As a result, it’s essential to have a solution that will automatically guide marketing interactions based on segments and sub-segments from the very beginning of the  customer lifecycle. Author: Patrick Groover Marketers are always looking for the next best thing. Audience Management for  Account-Based Marketing . Acme Co.,
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Customer] How to Build a Memorable Personal Brand on Twitter
    Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Check it out below. Step #1: Follow the leaders.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Customer] 6 Things to Consider When Creating Your 2017 Marketing Plan
    If your company is entering into a high-growth initiative or wants to cut back on customer churn, these things should influence what you’re planning as a marketing team as well. For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Weekend Reading: “More Sales, Less Time” by Jill Konrath
    Due to the changing nature of how your customers buy, there’s a increasingly stronger gravitational pull between marketing and sales. And that’s why the more that marketers understand about how their customers buy, the more effective they will be as a marketer. So why are books about sales increasingly important to marketers?
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    In the SOPM survey, we asked marketers to choose their top marketing priority from options like Generating More Leads or Converting Leads to Revenue, and others like Implementing/Improving Attribution, Sales and Marketing Alignment, or Reducing the Cost of Customer Acquisition. Sales and Marketing Alignment. So, which do marketers prioritize?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Knowing how your customers read your messages helps you create emails that perform best. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. First up are Advanced Reporting’s device and browser breakdowns. Device statistics. Browser statistics. All rights reserved.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Are you ignoring your website’s best customers?
    What if I told you that there is an easy way for you to identify the customers most likely to buy from you? Unfortunately, many of you are ignoring website searchers—your best customers. The post Are you ignoring your website’s best customers? It’s simple. They search. No, not on Google. What can you do instead?
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Customer] The Qualities of a Good Salesperson
    Some salespeople believe that if they push products and services, their customers will bite. You need to believe that your products have features that will help the customer. Then, you can provide insight that will help the customer make a decision. If you work in sales, you want to be the best salesperson possible. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Pause Your Holiday Playlist. It’s Time for Content Pros!
    How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace. They draw prospects in, convert them to customers, and leave it at that. She sits in the space after the sale with a goal to engage and retain customers through targeted, responsive content. The holiday season is in full swing.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    We need to stop treating our customers like objects and treat them like people. What if you put your full attention on one customer, one buyer, one potential at a time? We have all this technology to connect with our customers, but they’re tuning us out. Both you and your customers know what real feels like. And
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    To understand how their efforts translate into revenue, B2B marketers need to perform closed-loop analysis across the customer lifecycle. How many qualified leads then turn into customers? How many customers continue to buy additional products and services? The end result is reporting that doesn’t make sense–or does it?
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Customer] Journey Mapping: What Paths do Staffing Customers Take?
    A “customer journey map” is exactly what it sounds like. It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. Start with one customer category.
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 97 Customer Experience Stats Marketers Need to Know
    December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A CommunicationsAre you prepared? read more.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 5 Disruptions to Marketing, Part 1: Digital Transformation
    As such, marketing could operate independently from the rest of the business with a few straightforward inputs (products) and outputs (customer demand). They’re generally not in charge of customer experience. The cartoon above is “Disruptive Innovation” by Tom Fishburne. give us digital everything.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 51 Essential Email Marketing Tips to Help Marketing Automation
    Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Content Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Customer] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    HubSpot Marketing customers: SSL is included free of charge with the Website Add-On , and the number of domains on which you can enable SSL depends on your subscription type. If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? png">. Learn more here.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Customer] MQL to SQL: The Qualification Process [Infographic]
    The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in. For example, […].
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. We asked several different questions whose answers depended in part on whether the respondent had a unified customer database.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. For consumer goods and services, i.e
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees
    Attract and engage key audiences at your booth and beyond with powerful personalization strategies
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Why You Need Long-form Storytelling to Become a Thought Leader
    Connect with target customers on a personal and emotional level. Build long-term, trusting relationships with existing and prospective customers. This provides increased visibility and more opportunities for target customers to find and engage with the content over a longer period of time. Anecdotes fuel conversation.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] How to Drive Website Engagement? 13 Examples of Interactive Content
    With a CTA located right at the top of Zipcar’s home page, this assessment helps potential customers determine how car-sharing would benefit them.  .  . This content makes frequent use of pictures, has a sleek layout, and covers each of the major concerns that a customer may have. Take your audience on a journey. Need some inspiration?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Outside-in marketing: a pragmatic approach to content marketing
    Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. Don’t worry.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] With Email Deliverability Comes A Huge Responsibility
    As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most interesting about customers in these different stages, is the way they understand how deliverability actually works, and what they can and can’t do to change it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Three drastic marketing changes ahead for 2017
    It’s not customer friendly. First of all, even $5 per month for a single series is too much if the customer can stream the entire Netflix library for about $7. Lesson: dragging people to your site to make them do what you want them to sounds good but is a hassle for your potential customers. Goodbye website. The holy grail.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] 10 Examples of Facebook Ads That Actually Work (And Why)
    Additionally, it shared the strong customer ratings below an image of the product. Kay shows potential customers the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Customers can sign up to test this integration here. One average, Facebook is home to 1.18 Source: Facebook.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Analyze your current customer base to find common denominators. When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Attend a webinar? Fill out a form?
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Customer] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Wistia , a B2B video platform, found their CTAs located in the middle of their customer’s videos converted the best at around 17%. We all want better lead conversion rates. Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Infographic: How Tech Has Changed Black Friday
    According to a new infographic from digital agency Sequence , customers are getting used to making their holiday purchases online. It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. Hint: It’s not because they like Mondays.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    It’s no surprise that marketing budgets continue to increase year over year as marketers become directly responsible for revenue generation and customer-facing efforts. Fifty percent of respondents measure marketing performance based on pipeline, revenue, or customer generation. Marketing Budgets are Increasing.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    This machine can process footage with resolutions ranging from 720p to 8K and is completely customized for VR production. 2) Avoid the danger zone. Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. It’s priced at around US $460. The price for this fancy rig is around US $4600.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] 4 Things That Should Be On Every CMO's Wish List
    Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Oh, sorry. where was I?
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Download the full snapshot to learn more about how ShoreTel is using Infer Predictive Scoring to: Increase marketing’s contribution to sales by prioritizing the leads that are most likely to convert to customers.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Demand Metric found that video has a growing role in ABM, a strategy for targeting prospective customers at the account level rather than the individual lead level. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. Video, Personalization and ABM.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. It can be taxing for customers to understand what’s what. Here’s what he had to say. Go off-site if you have to.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Better Social Selling, an Interview with Jill Rowley
    think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes
    “My customers’ response has been great. have a lot of repeat customers.” ” Marie’s first email campaign will most likely be a welcome message to her customers, a subscriber list that stands at 30 now but is growing every day. Congratulations to the winner of the 2016 Everything Holiday Sweepstakes!
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] How to Validate Your Blog Post Topics: A 3-Step Process
    For HubSpot customers, HubSpot Content Strategy will help guide you through the process of creating a topic cluster. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot. Check it out below. What emotions do you want to evoke?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] 4 Steps To Building A Data-Driven Customer Experience
    The post 4 Steps To Building A Data-Driven Customer Experience appeared first on Marketing Insider Group. We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Content Marketing
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] 13 Customer Loyalty Best Practices for B2B Companies
    Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. Customer lifetime value (CLV).
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2016
    [Customer] Stronger Inbound Marketing With Interactive Content: How to Get Started
    Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […]. Content Marketing
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Customer] How to Become a Marketing Guru, in 8 Steps
    Some other idiosyncratic accessory—might I suggest a pair of cufflinks with “CUSTOMER” on the left wrist, and “ROI” on the right—will also suffice in lieu of a wild hairstyle. 2. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Customer] Why All Brands Need an Editorial Workflow
    From here, we use Contently Live, our custom fields feature that lets us set SEO details like focus keywords, meta descriptions, and tags. When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. Understanding the unsexy. Step 2: Edit. Step 4: Copy check.
  • COMPUTER MARKET RESEARCH  |  MONDAY, NOVEMBER 28, 2016
    [Customer] 6 Rules that need to be in your Sales and Marketing Channel Program
    In other words, does it begin the moment your partner purchases from you, or the moment after your partner sells to the customer? By clearly communicating that there is only a specific amount of time to purchase from you or sell to a customer, will help to motivate partners, and instill urgency and productivity into their workflow.
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