• IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Customer] The Amazing Power Of Multi-touch Lead Engagement
    Now, while every company would love to be able to generate an intimate, plant-based relationship with its customers, this is not possible in many cases. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. Customer Experience.
  • OPENTOPIC  |  MONDAY, MAY 2, 2016
    [Customer] The Secret to Content Marketing ROI
    We know our customers are turning out advertising. Opentopic blog >> contentmarketinginstitute.com Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. And we know that as consumers, we are all consuming more information online.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Customer] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Under BrandAmp, companies work with AARP Media Sales to craft high-quality custom content to inform and tell their brand story to their target audience. “BrandAmp works to create custom content to providing brand awareness and purchase consideration in one seamless experience.” trillion. history of storytelling. road trip.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Customer] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” What does culture eat for lunch—or even dinner? percent turnover rate.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Customer] How Content is Transforming the Enterprise
    In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) ”) to a two-way conversation (“What do you need, and how can we help?”). ”).
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Customer] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    And on the Sales side, it gives insight into how the sales team can more efficiently make use of their resources as they try to close customers. opportunities, customers, revenue) for a full-funnel view of marketing’s effectiveness. At the end of the month, five become customers and five become closed-lost opportunities. TOTAL.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Customer] Best Branded Content of April: The VR Wave is Here
    The app is meant for customizing an IKEA kitchen. Last month, the folks down the street at Framestore, a VR creative shop in Soho, let me stop by and geek out with all of their latest experiences. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around. For 15 minutes, I was in heaven. Photo via GE.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Customer] Mergers and Acquisitions as Part of Your Growth Strategy
    Expand the customer base for cross-selling opportunities. Not only is this a practical and smart shortcut to the sought-after service and expertise, you also acquire a built-in customer base and target audience. So what is the impact of all these mergers? More importantly, does an M&A make sense for your firm? Open new territories.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Customer] 3 Enterprise Lessons Learned From MME16
    Specifically, having the ability to pull and push data to and from disparate sets of data to Eloqua to personalize, segment, and report effectively was of significant importance in getting a complete view of his customer or prospect interaction. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Customer] Marketing Nerds Take Over MME16
    At the end of the panel, the speakers agreed that in the new era of the customer, where buyers have more power than the sales rep within the sales cycle, there are three reasons for companies to implement data-driven ABM programs: Effective: Teams that have implemented ABM see increased revenues and higher average sales price per deal.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Customer] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    For the bracket challenge, the HCSS team gathered submissions from across their customer base using a simple contest built in SnapApp, then organized the projects in two brackets, allowing winners to advance based on voting. Exciting news! Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! and Canada.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Customer] How Branded Apps Drive the Customer Experience
    One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. Things are changing, customer experiences are becoming more interactive. The new customer is going to expect this and more as they move forward. Who’s Doing It?
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Customer] The Difference between Content Marketing and Marketing Content
    Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and using content to specifically support top-of-funnel marketing activities (content marketing). Build personas based on internal and external research of your target customer.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Customer] 11 Helpful Resources for Improving Your Business Skills
    There's a critical value in being willing and able to communicate effectively with your team, investors, customers, and so on. The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters. Opportunities are attached to people. Keep it local.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Customer] How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
    There are several opportunities within each stage to use video, and by creating different videos for each stage, you're more likely to connect with your customers and achieve higher engagement, brand activation, and trust. What's more, 55% of people watch videos online every day. How do you do this? Start by focusing on the buyer's journey.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 2, 2016
    [Customer] How to Turn Mobile Content Readers Into Paying Customers
    Here are a few simple ways to create mobile content that turns readers into paying customers. 1. The post How to Turn Mobile Content Readers Into Paying Customers appeared first on Marketing Insider Group. Define your desired behavior before […]. Mobile
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Customer] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Customer marketing can be considered the Expand stage of the customer lifecycle. New Customer Onboarding.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Customer] How to Deal with Direct Traffic Source Data in Your Content Analytics
    When you lose your advantage in the marketplace due to a lack of customer insight, a misunderstanding of incoming data, or simply disorganized measurement systems, you put the future of your business at risk. To learn how to set up custom campaign parameters for your URL’s, check out Google’s guide.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Customer] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this way, they have the potential to make a bigger impact with customers who are members of these communities. In its place will be six pods of custom branded content per year, produced by the SNL cast. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” Do your prospects. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Rethink Marketing
    MARKETING Build Brand Equity, Drive Demand, & Expand Customer Relationships [AUTOMATION] www.Act-On.com Rethink Marketing [Automation] | 1 Rethink Marketing [Automation] Demand generation has been the shiny, golden child of marketing. Build Brand Equity, Drive Demand, & Expand Customer Relationships • It’s a data-driven function.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] 10 Tips for Digital Marketing Success in 2016
    As the calendar flips to 2016, new tactics and technologies are opening up tantalizing possibilities for how marketers might improve the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing
    Learn how the process of developing buyer personas and mapping the customer journey will go a long way toward designing an improved customer experience - and propel your team to new levels of success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The Little Black Book of B2B Referrals
    Learn how to take your customer referral program from desperate and awkward to downright irresistible
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Build Better Welcome Emails: The Foundation for a Lasting Relationship With Your Customer
    You've got a new subscriber to your mailing list - congratulations! Now what
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material
    To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read? Everybody's talking about eBooks. Wouldn't it be nice to find an efficient, effective way to write them? Look no further. The eBook eBook is here and available for free
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] A Modern Marketing Architecture: The Foundation for Intelligent Customer Engagement
    Address Every Customer as an Audience of One. Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The 5 Principles of Engagement Marketing
    But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers Every company has the same mission: to maximize their value.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] A Better Way to Calculate Your Churn Rate
    An informative guide focusing on customer churn rate
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Top 10 Reasons to Use Video in Your Sales & Marketing Efforts
    Register for this LIVE Webinar, Tuesday, November 10, 2015 at 2pm ET / 11am PT to learn effective ways to ramp up your sales and marketing programs with video to engage your prospects and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Seven Steps to Successful Retention Automation
    Your guide to getting maximum revenue from your customer data
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Voice of the Customer: Big Data as a Strategic Advantage
    Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] 31 Tactics for Building your Database
    Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Customer Engagement: Moving from Buzzphrase to Business Value
    Leveraging your customer data to improve engagement and drive business results
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 29, 2016
    [Customer] Expert Interview Series: Cassandra Michael of Usabilla on Improving Customer Experience
    She currently works as the Head of Marketing at Usabilla, which offers customer feedback solutions to businesses. With over eight years of experience in the technology industry, Cassandra Michael is a passionate world traveler and seasoned communications professional who loves to help start-ups create awesome marketing campaigns.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Customer] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    These strong efforts appear to be paying off, as evidenced by this sci-fi themed customer service chat that went viral last fall. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Driving Culture the Netflix Way.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Customer] What Buyers Want: The Buyer’s Selection Process
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. Are they always top of mind?
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Customer] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Common among these disruptive competitors is a leaner, more nimble business model that better puts customers and vendors in direct contact with each other. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. commercials).
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Customer] How to Retain Customers Using User-Generated Content [Free Guide]
    What if you could have your current customers sell your products for you? User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. With user-generated content (UGC) it’s possible! Why word of mouth matters. How to deal with negative reviews.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Customer] Interesting Infographics: Creating a Sustainable Marketing Strategy
    It gives your potential customers a really fast, easy way to make their purchase – 36% of email marketers have seen a boost in sales after including a buy button! A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. Utilize Predictive Analytics.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Customer] Measuring the Performance of Your Newsletter
    Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. More in-depth information allows you to customize the language and content in an approachable way compared to a promo campaign. Building A Newsletter That Keeps Customers Talking.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Customer] Lunchbox: Fill a tummy with a tap
    The contactless donation box that sits at point of sale in lunch shops across London, is set to take 30p when tapped with a customers contactless card. Customers already have their card out ready, the message is simple, the donation takes just one tap, and the cost is small. The idea for Lunchbox came from a simple problem.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Customer] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Why use Twitter when you can be active on Facebook, use its Messenger app, access customer service chatbots from your favorite brands, receive daily news, and integrate with LinkedIn? When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. The list goes on.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Customer] Financial Advisors Need to Get Personal or It’ll Cost Them
    Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. By tying compensation to assets under management (AUM), advisors are now highly incentivized to retain existing customers (unless they want a pay cut). Impact to Marketers.
  • CHIEFMARTECH  |  FRIDAY, APRIL 29, 2016
    [Customer] What do enterprise marketers really think about marketing tech?
    What’s less well known is the state of customer adoption of marketing toolsets. At a high level, we can generalize about the key themes that customers are reporting: Enterprise-wide digital marketing strategies are getting put in place. You can get your own copy of the survey results at tinyurl.com/MarTech-RSG.). Strategy.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Customer] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Also a bad first impression. Let's dive in. No videos.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Customer] Complement Your Content Strategy with Account-Based Marketing
    Your message goes from your company to the potential customers. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. Your ABM pitches will be targeted directly to a potential customer. Related Content: How Kapost Powers Customer Experience [Video].
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 29, 2016
    [Customer] How to Increase Conversions With a Cart Recovery Email Strategy
    In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. If you aren’t doing anything to deal with shopping […].
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Customer] Strategies to Drive Member Engagement
    If you’re tracking information about all your members in a central marketing or communications data, you’re in a strong position to create customer segments. Create personalized welcome screens, share interesting content, and offer custom resources for your most engaged members. They care about your mission and work. Final Thoughts.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Customer] 14 Stress Management Apps to Relax Your Mind & Body
    You can customize these sounds into a mix, or choose just one. Stress and anxiety -- to some degree -- are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt. Here's a list of some of our favorites.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Customer] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. This applies to everything from how you handle customer service to how easy it is to sign up for your emails. The bad part? Audience. Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer] Thoughts, Ideas, Quotes, and Insights from MME16
    It Really is All about Customer Experience Sometimes it is easy to cynical about Las Vegas, especially if you are not into the whole party all night thing, but there is something they do very well. Customer Experience. Think about serving your customers in a new way. Every major hotel has one simple goal. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Customer] How 3 U.K. Companies Became High-Class Publishers
    JLL tailors its content to meet the needs of busy, bombarded customers. You really need to understand how customers are absorbing content,” Hirsch said. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. The content is organized into four sections: Trends, Places, Economy, and Industry.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Customer] Account-Based Marketing Measurement: Here's What You Need To Know
    Lead-to-account mapping ensures that marketing efforts with John from target account ABC are mapped to efforts with Jane from ABC and everyone else at ABC, so that their customer journey can be seen as a whole account, rather than as two or more individuals. This is particularly true when it comes to measurement. Lead-to-Account Mapping.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Customer] Fuel Marketing Pipeline Success
    Check out our infographic to see how Captora + Marketo can help you accelerate marketing pipeline growth while reducing Customer Acquisition Cost. Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Interested in learning more? Prefer to chat in-person at Summit? Schedule a meeting today !
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Customer] Captora and Marketo: Fueling Your Pipeline Success
    Check out our infographic to see how Captora + Marketo can help you accelerate pipeline growth while reducing Customer Acquisition Cost. Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year! Interested in learning more? Prefer to chat in-person at Summit? Schedule a meeting today !
  • OPENTOPIC  |  THURSDAY, APRIL 28, 2016
    [Customer] Call It A Comeback: Outbound Takes On Inbound Marketing
    Opentopic blog >> blog.integrate.com “It’s a bit naïve to think that all your potential customers will come knocking at your door.” but outbound. Marketing Technology Cmo undefined
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Customer] First Marketing Automation Software Company to Include Handwritten Letters
    Handwritten letters are an excellent way to take a different angle with customers, prospects, and partners. Lead Liaison’s VP of Customer Success, Alan Page, says: “We are jumping out of our seats with enthusiasm! We want our customers to have the opportunity to make an impression. Fast forward to today. About Lead Liaison.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Customer] 6 Different Ways to Organize Your Marketing Stack
    In this case, you can see how they’ve approached the stack from the customer journey perspective, starting with inbound efforts and translating that data down into usable company data that is then shared across teams. Datapipe: Customer-Centric. Concept: How effective is the organization of your stack? Acquia: Four Shelves. Mostly, no.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Customer] 4 Time Saving Tools in Google Analytics
    When you build a Custom Report, within the Customization section of GA, there are three “type” fields: “Explorer” – trended graph on top and a drilldown table below it (typical of the standard reports found in GA). Though this is a “cookie cutter” starting point, you can further customize the imported items if you need to.
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