• CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] 4 Questions You Need to Answer Before You Create a Content Plan
    These audience identifiers can be as broad as customer segments or as specific as highly detailed personas. What customer pain points can you help address? Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward. content methodology works in much the same way as a flywheel. Map to the funnel.
  • PFL  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Near Field Communication & Direct Mail
    Customer Experience direct mail printing technologyNear-field communication (NFC) technology allows you to embed information into print materials, making them truly interactive. tiny tag or chip which emits […].
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] What is Account-Based Marketing? Everything You Need to Know
    When you have a broad group of potential customers, you can afford to rely on an Inbound strategy because a large number of those prospects will most likely still be qualified. And as the average deal size increases, the potential customer base decreases. In ABM, the teams work together within every stage of a customer’s journey.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Who Does Google Love More: SEO or Content Marketing?
    Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Don’t make the mistake of assuming that your prospects and customers are as technically fluent and self-sufficient as you are! You can do this by interviewing your existing customers, sending them a survey, and evaluating your website’s user analytics to identify high and poor performing content assets. Improve your credibility.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Pursuit Of Goals Drive Buyer’s Journey
    Customer Journey by Rafael Garcia Motta. When customer experience concepts burst on the scene 15-20 years ago, it was called customer journey mapping.  As of late in the transforming world of marketing, the nomenclature of the buyer’s journey has come into vogue. One of my favorite apps is the Starbuck’s app.  Enjoy.).
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] The story of Business Objects
    The customization project was led by our team and a team from India.  I met with them weekly to keep the project on tract and knock down issues.  I was working for a business called Business Objects in New York City.  They are now part of IBM. The product was business intelligence and I won every deal I worked. They said I could.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Pubcon Preview: Content, Media & Site Reviews
    The session will provide tips, tools, and case studies on how content and social teams can better integrate to create a more holistic content marketing strategy and make sure they are hitting the customer at the right place at the right time. A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Going Global in Marketing Involves More Than Just Translating The Words
    Global companies stand out from competitors, can work with remote teams in other countries, reach new and different kinds of customers and engage more deeply with segments in alpha cities. What good is a message that cuts through all the noise and clutter, just to be ignored by customers because it’s boring or offensive?
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] A Brief History of Facebook Marketing
    Facebook Messenger for Business rolled out in March, giving brands the opportunity to re-engineer customer services and the connections they make with their user bases. broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Engagement announcement: how exciting! Like*. Love*. ” *Calls Dad*. ” 2016.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Introducing the Single Page Calculator: SnapApp September Release
    Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button. Check out our example below! Content loading. How is this different from previous generations of Calculators?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] New Vidyard Interactive Player Makes Videos More Engaging
    Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service. Media Contact: Brad Hem.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Ask the Experts: Delivering a Consistent Customer Experience
    Customer experience. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. As a marketer, is delivering a consistent customer experience something you and your team prioritize? Here’s what they had to say.
  • CEROS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] Lessons in Design and Marketing Innovation from the Early Days of Nike
    Long before anybody ran a mile in a pair of Nike Free running shoes or sank a three-pointer in a pair of Air Jordans, a humble track coach from the small town of Eugene, Oregon was spending his twilight hours after running practice customizing shoes for his athletes. Happy reading! Everything you need is already inside.”. Images © Nike, Inc.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer] How to Speak the Same Language as Your Marketing Audience
    Surveys can help you, too – such as a poll to frequent customers. This is a plus in the world of marketing, because you don’t have to create thousands of unique messages for your individualized customers. It’s also important to think about the words your customers use. Help your customers find you when they take this action.
  • HIVE9  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Turn Leads into Customer Advocates
    It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then? Hive9
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] How To Decide Whether Marketo RCA Is Right For You
    Further exploration at other options is required for reporting that goes a little deeper, e.g. drilling down to specific time frames, channels, and programs using a custom weighted attribution model. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. Marketo RCA)?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] 3 Strategies to Identifying the Best Influencers for Your Brand
    The reason celebrities aren’t always the right type of influencer for your brand, is because even though they have large followings, it may seem like an odd match to your customers. The better aligned your influencers are with your vision, message, goals and products, the better chance you’ll have at running a successful campaign. Conclusion.
  • CHIEFMARTECH  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Everybody has a plan — until they get digitally disrupted
    The authors systematically examine the sources of value to customers that digital disruptors harness — cost value, experience value, and platform value: But strategy, the authors caution, only gets you part of the way in navigating digital disruption. The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] How CMOs Can Make Sense of Today's Technology Landscape
    In this era of digital Darwinism, customers and consumers evolve faster than marketing. The environment today isn’t about customer centricity; it is about adaptability and agility. ” The reality is that any technology choice impacts the brand, demand generation, revenue, customer retention, and more. thousand?
  • INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Today, Infer has the largest customer base in its category, including Forbes Cloud 100 award winners like Appdynamics, Avalara, Campaign Monitor, Cloudera, Intacct, Mixpanel, NewVoiceMedia, WalkMe and ZipRecruiter.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] How Empathy Will Grow Your Sales and Marketing Pipeline
    We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Announcing Vidyard’s New Interactive Video Player
    You already know that keeping your customers engaged is everything. Whether it’s personalized video , calls-to-action , or our powerful analytics , we make sure you have all the tools you could imagine to guide your customers on a journey, and keep them engaged every step of the way. Already sending your customers how-to videos?
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Ranking Our Top 10 Blogs from the Summer
    Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. Read on to learn the 4 steps to creating an interactive infographic that really gets your customers’ attention – and gets you valuable feedback in return. 5.) But let’s remember some warmer times, shall we?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] The Hashtag That Could Tilt the Marketing Automation World
    Because he doesn’t have access to this information in the customer resource manager or marketing automation platform (MAP), this integration is valuable for him. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. According to Litmus , in the past 12 months, 50.6
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] 3 Core Functionalities for Multi-Channel Marketing
    Finally, to cement large purchases, it may be necessary to follow up through your sales or customer care teams. While these specializations may continue to provide value, the future of successful marketing organizations will largely depend on creating a connected, personalized, and cohesive customer experience across multiple channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] The One Thing That’s Better Than Knowing Your Customers
    Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers. Yes, Knowing Your Customers Is Needed. Make data-driven decisions.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] From Stories to Experiences: Marketing’s Evolving Role in Creating Value
    Brand Storytelling Branding Customer Experience B2B Marketing B2C Marketing Carla Johnson Content Marketing Institute digital marketing Digital Storytelling marketing storytelling Type A CommunicationSeptember 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Sure footing is. read more.
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] 9 Types of Interactive Content for Innovative Lead Gen
    Then you’d offer them a downloadable version with all their custom information. Either way, the idea is to have the user answer a couple of questions, and then give them a customized recommendation. Need more leads? Need better leads? Almost all of us do. It’s not like they don’t have a lot of other choices. Quizzes (or Polls). Videos.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] Five Content Marketing Tips for B2B Success
    Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Guest post by Mark Pinnes. Image credit: Wikimedia. It’s about quality, not frequency. Voila – marketing nirvana?!   .
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] 10 Common Phrases You Should Stop Using in Client Emails Immediately
    Customer service experts and business writers agree: "No problem" can be a big problem. Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In reality? Only 56% of emails were interpreted accurately. Start by cutting the fat. This one is tricky. Maybe.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] Selecting a Budget-Savvy Marketing Agency
    This plan commits to engaging and retaining current customers with simple tools and strategies. The goal is to attract new prospects and retain current customers with advanced tools and strategies. This is best for companies that have moderate growth goals or plan to solidify their customer base. Where will you be in five years?
  • BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] Confessions of a 21st-Century Mad Man
    We have to constantly delight our customers, reminding them of the reason they hired us in the first place, rationalizing our agency fees and defending our turf from competing firms who (ahem, falsely) think they can do it better. Like reallocating spending to the things that attract, engage, convert and retain customers. Really hard.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] What Does it Take to Become A Nurture Marketing Organization? – This Week in Creating Your Unfair Advantage
    To keep up with the 86% of CMOs and senior marketing executives that aim to have the end-to-end customer experience owned by 2020. ( The Economist ). To keep up with the 86% of CMOs and senior marketing executives that aim to have the end-to-end customer experience owned by 2020. ( The Economist ). Why Should You Listen?
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] What Does it Take to Become A Nurture Marketing Organization? – This Week in Creating Your Unfair Advantage
    To keep up with the 86% of CMOs and senior marketing executives that aim to have the end-to-end customer experience owned by 2020. ( The Economist ). Learn about optimizing your team for integrated marketing by pairing data and creativity, breaking down silos, and more. Why Should You Listen? What Is Creating Your Unfair Advantage? Blog Fee
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Accordingly, the purpose or primary goal of Adwords users is to find and hopefully convert potential customers that are already looking to buy what you’re selling. Facebook and Google. Can you think of two names more synonymous with success in the tech industry? Getting the Most Bang for Your Buck Facebook vs. Google. Did you like this post?
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] How to Measure the Revenue Impact and ROI of Webinars
    customers, (in the revenue report). when that prospect becomes a customer. Furthermore, with a multi-touch attribution model, you can be confident that the revenue attributed to the webinar registration touchpoint isn’t being under or overvalued simply due to where in the customer journey the webinar impacted. Revenue Report.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] 3 Essential Guidelines for CMO Social Media Success
    Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors. The CMO is. Brands & Marketers
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In turn, this information equips you with the know-how to create content that is customer-centric and relevant to your target reader. TL;DR. In addition to driving engagement and increasing time spent on page, polls provide great utility in learning about your audience and their interests. Why is this? What / How.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] Why A/B Tests Are Just Part of the Story
    Through insights of your customer behavior data you are able to be one step ahead in this critical phase. The combination with real customer behavior data offers a new perspective on this problem. Choosing the Right Customer Experience Optimization Platform involves a lot of additional time and research. Testing & Optimization
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] IBM World of Watson – Overview
    You’ll see how Watson’s capabilities give you an unprecedentedly broad view of your business, its competitive landscape and what it takes to make your customers act. Read the original article: www-01.ibm.com. The post IBM World of Watson – Overview appeared first on Opentopic. Brands & Marketers
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    Predictive analytics allow you to identify your best customer traits and create a set (or even a subset) of prospects with similar attributes. Your sales team knows which customers to approach to upsell or cross-sell new products or services. What’s more, those leads must then be ranked. Lead Scoring: No Longer Just a Hunch.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] Come Talk Content + Have a Drink on Us [In San Francisco]
    Upwork.com is the world’s largest freelancing website; and Rich works behind-the-scenes to lead the company’s talented Marketing, Categories and Customer Success teams to drive awareness and ensure client happiness. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. Who Will You Meet?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] The simple truth about what’s driving digital next year
    uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions. That’s the way your customers expect the world to work now. hard and b.) They’re gorgeous.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    Explain why participation can improve the visibility of the company, thus increasing exposure to potential customers and leads. By finding out which variable resonates the most, marketers can optimize content so that the people they want to reach—industry leaders and potential customers—are more likely to click. Engage Your Employees.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    If the deal blows up, the customer was crazy. It could be your delivery, your tone, or your subject matter, but whichever it is, an openness to receiving this often-ignored feedback from prospects and customers and then changing your message is the only way to truly improve. Plenty has changed in the past two centuries, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] The business case for breaking the content marketing rules
    Customer personas. Without a doubt, customer personas are necessary to keep things organized and focused in many situations, especially when you are creating content for large and complex organizations. The new law was all over the news and their customers were in an uproar, but this company didn’t even mention it on their blog.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] 5 Key Differences Between Email Marketing and Marketing Automation
    Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively. Did the prospect/lead/customer open your email? Single Path vs. Adaptive, Customer-Centered Messaging. Did they click a link?
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Customer] How Networking Can Help Your Small Business Grow [Free Guide]
    Much more about networking and how to customize it for you! Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Customer] Why Businesses Need Marketing Qualified Leads
    Simply put, a marketing qualified lead is a prospect that the marketing department has judged likely to convert into a customer, based on analytics and lead intelligence. In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. But what exactly are they and what makes them so special?
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 24, 2016
    [Customer] The Power of Customer Focus
    One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” They did. ”  She said no. 
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Customer] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    As I did some digging into the publication, I discovered its content mission: “The Walmart World program, both print and digital, fulfills the mission of engaging, inspiring, and educating Walmart associates in the things they care about… Store associates are the real front-line of Walmart; they are in touch with our customers every day.”
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] Amazon’s Algorithm, and 4 Other Stories You Should Read
    ProPublica: Amazon Says It Puts Customers First. Here’s what you missed while you were busy re-watching every episode of Between Two Ferns … NewCo Shift: The Third Transportation Revolution. Selected by Jordan Teicher, senior editor. Lyft co-founder John Zimmer wrote a pretty unusual article this week. Voices What We're Reading
  • INFLUITIVE B2B  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)
    Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpeNever mess with the Beyhive.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] The Nurture Executive Forum: Uniting Transformational Marketers
    “Nurture is the end to end customer experience, across all facets of the relationship.”. Stephen Epple, Vice President of Nurture Marketing at Fathom. The marketing landscape is changing rapidly. Rather than talking about leads, impressions, or page views, marketers are beginning to think more holistically. Read more about it below.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] Personalization Without People?
    You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. The trouble is, a lot of your customers don’t like the idea of sharing their information with you – what exactly are they so afraid of? 34% listed increased health.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Blogging allows you to connect directly to your customer, so your blog should be written in a conversational tone. If you pepper your language with industry terms and business jargon , it’s very likely that you’ll alienate those potential customers. blog is a way to connect with your customers in a more personal way.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] #GoPredictive with Infer at Dreamforce 2016
    chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. We are making it simple to combine advanced customer intelligence with the automation and reporting tools you use today. Customer Stories Events Thought Leadership Uncategorized
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] Interactive Content Marketing Weekly Roundup: September 19-23
    ion’s Director of Customer Success takes you through what questions to ask yourself to get you on the track to success. We wrapped up event season and jumped straight into webinar week! This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. Facebook.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] Socialize your videos for business development
    Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] How to Run Marketing Better with Effective Budgeting and Planning
    As an Oracle Marketing Cloud customer, you’re a leader at doing marketing. Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. Am I right? Perhaps. The Top Marketers Do and Run Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] How to Create Content for Your ABM Strategy [Infographic]
    You may have used content in other marketing initiatives or for your broad-based marketing strategies, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. And that’s where content comes in. What do they care about? Where do they consume information?
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] How Well Do You Know Your Customers?
    How well do you know your customers? Your customers are the heart of your business, and a customer-centric marketing campaign is the most effective at producing leads. As a business owner, this is one of the most important questions to ask. To improve both the quality and quantity of leads, you need to have an […].
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] SnapWrap: On Writing, Building a Team, and More!
    buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . In This Issue: This is How You Become a Writer. How to Build a Content Team.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] This Content Marketing Stuff is Getting Complicated
    Content marketing in a nutshell: Identify the challenges your prospects and customers face. Capture leads and nurture prospects into customers. We’ve been on this journey at Kapost trying to get higher up the food chain on what we can do for our customers. Publish high-value educational content to overcome the challenges.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Customer] 7 Things You Need to Know About Optimizing for Mobile in 2016
    Make it easier for your customers and enable tap-to-call features on numbers throughout your website. If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Where do I start? Start testing! Review form functionality.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Knowing your customers is still central to your success, relevancy continues to be paramount, and technology and data can either help, or hinder, your ability to both understand your audience and market to them in a meaningful way. But, we know the shift to a customer-centric mindset , and then putting that into practice, can be hard.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Study: How Much of Your Content Marketing Is Effective?
    And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Content Marketing Playbook: Strategy and Roadmap
    customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. 16% 2.9%
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] 7 Free Digital Marketing Tools That Increase Your Online Impact
    With the free tools, you can manage up to 3 social media profiles, schedule content throughout the day or week, receive 10 customized content suggestions each week to share with your followers, and get access to even more free/paid apps, and free social media courses. On-Site Tools. Google Analytics. Moz’s Open Site Explorer. Hotjar. SumoMe.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] What Does the Future Hold For Agencies and Marketers?
    And for more insights and findings from the Forbes Insights study, download The Age of Brand, Agency & Customer Collaboration. However, as the report points out, this is just the start. ” The executive in question is Jeff Cheong who is president of Tribal Worldwide Asia, a digital agency based in Seoul, South Korea.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] How To Increase Referral Traffic And Get More Leads
    This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Like I said before, referral traffic not only brings more potential customers to your website, it also helps with SEO. 5) Comment On Blogs.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] 8 Roles You Need to Build an Ace ABM Team
    Advanced attribution solutions that are also integrated within the CRM can automatically map leads/contacts to accounts without any huge hassle, custom solution, or manual maintenance. Ready to stack the deck? There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Keys to Containing Your Marketing Costs
    Lean: a marketing strategy to maintain position and serve current customers. Goal: Incremental revenue from current customers. A lot of thought should go into the process of budgeting for marketing costs. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Check us out in Gartner’s 2016 Market Guide
    – It’s important to consider not only model performance, but also data sources, integration options, industry expertise, customer references and overall customer experience. When shopping around for a sales or marketing solution, it’s important to have reliable information. IKO System was named a Gartner Cool Vendor in 2015.”.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] More Than Automating Emails For Marketing Automation
    However, most marketing automation platforms deliver canned reports that need at least a little customization to really illustrate marketing ROI. If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] 50 Facts about online consumer behavior not to ignore
    81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Email Design: Let’s Get Typographical
    font that clashes with your company persona might inadvertently confuse customers and distract from your message itself. When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. broad range of enthusiasts (font geeks?) Accessibility. Readability. for body copy.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Lead Liaison Gives Customers Exactly What They Need
    Your Customer Journey. It’s easy to see why Lead Liaison welcomes customer input, which is the inspiration to the design of their software. The post Lead Liaison Gives Customers Exactly What They Need appeared first on Lead Liaison. It doesn’t take long for Lead Liaison to hear their clients and take action. Site Search.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. These sessions They’ll explain how they’re connecting with customers in a whole new way, leveraging the latest technology to fuel high-growth.
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] How Understanding the Goals and Intent of Buyers Can Transform Marketing
    B2B Marketing Customer Journey Personas Buyer Journey Carla Johnson marketing Tony Zambito Type A CommunicationssSeptember 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] 4 Steps to Get Started with Marketing Automation
    This will help you see whether you’re balancing your goals out over your customer lifecycle or not. Attract : Do you want more well-qualified potential customers to your website? Convert : This is a goal we all have in common: close more customers! Send newsletters, hold customer webinars, do surveys. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] How to Engage Your Audience Using Digital Advertising
    Can digital advertising ever complement your inbound marketing and provide a positive, valuable experience for your prospective customers? Here are some examples of brands using targeting to ensure they're adding value to their prospective customers with their ads. Digital advertising doesn't have the best reputation amongst consumers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer] 4 Expert Strategies to Future-Proof Your Client Relationships
    While most agencies are adept at digging into their clients' customer experiences, very few agencies take the time to fully understand the customer experience of their own consumers: their clients. When it comes to fostering strong client relationships, understanding the client's experience is key. Marketing Agency
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] Making the Case for Predictive Marketing and Sales
    With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy. Many companies out there are asking, what can predictive do for me?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    When you customize your video to your targeted prospects, the conversion ratio increases. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? How would it feel to see your name at the top of the leader board month after month?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. This means that opportunities sourced by LinkedIn convert to customers and revenue at a relatively good rate. What channels are software/SaaS marketers turning to in order to generate business? Let’s get right into the data.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] The Need to Focus on the Buyer
    That was interesting because the product was business intelligence and the customer wanted Digital Cockpits, better known as management dashboard.  I changed my terminology to match the customer and worked closely with marketing. The world is changing fast.  million to $6.8 million. just want to help you have success too.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] In Depth: New Salesforce Reporting Package
    Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. These reports are customized for both predictive Fit scoring models as well as Behavior scoring models. Current Customers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Use Retargeting to Bring Potential Customers Back. Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. It’s great for any brand interested in engaging current or prospective customers online.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    We have specialists in marketing and in sales, they need to figure out how to work, nimbly, together through the entire process with the most effective person/job doing their part at various phases of the customer journey. The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Marketing and sales are aligned. Principal.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    Top Marketing Teams Win with a Customer Journey Strategy. For the second year in a row, Salesforce found in a survey of industry experts that the top indicator of marketing success is customer satisfaction. The answer (in part): committing to a “customer’s journey” strategy. So, do you want to be the best? Content loading
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