• HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Customer] Do You Choose Your Clients OR Do They Choose You?!
    Marketing Tips Shareworthy Service How To Be a Partner To Your Staffing Clients marketing services for staffing firms Staffing Client Retention Tips Staffing Customer Service Strategies staffing sales tipsI recently read a great article by business coach and author, Peleg Top. Demonstrate your expertise and leadership to the client.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Customer] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. Are they a customer?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 31, 2015
    [Customer] New Feature: Email List Segmentation [Phase 1]
    Here are just a few ways you can take advantage of this new feature: Reward customers who have opened all emails by sending a special offer. Find all customers who haven’t opened an email in the last 6 months and send them a re-engagement email. Segmented lists get more engagement. Watch a 2-minute demo. People who opened. Logic.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Customer] 3 Ways To Calculate Conversions from Content Marketing
    When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Customer] Avoid these 10 Marketing Automation Rookie Mistakes
    This leads to marketing teams customizing applications to solve only their team’s needs, which leads to the company paying a lot of unnecessary, redundant cash. 6. For instance, if you are not sure how to properly launch your email campaign, you can file a ticket or call customer support. Some marketers will fail. Lead Scoring.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Customer] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    Great companies are always evolving, and your customers expect to experience change. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. 3) Tory Burch. Did you see that? 10) Bonobos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 31, 2015
    [Customer] Why it takes so long to achieve social media success
    While social media has many benefits including marketing research, customer service, and collaboration, for many businesses it’s primarily about building relationships that lead to sales. If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Customer] Preference and Its Pylons
    We clap on and on about our great customer service and low prices but we don’t always remember to mention the problem we are solving. In the Consideration phase , the task for the customer is to eliminate the unworthy. This includes all those terrific facts, ROI stats, numbers of customers, examples of customers, awards and so on.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Customer] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. With display advertising you get the chance to place your brand and message in front of prospects and customers as they engage in these day-to-day activities. Why choose display advertising?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Customer] 7 Things to Know Before You Run an App Install Ad Campaign
    And all of it is trackable thanks to the custom URLs enabled in the deep linking technology. The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. whopping 1.4 million apps are on both the App Store and Google Play. According to BI Intelligence, U.S. billion by the end of 2019.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Customer] Can Content Marketing Accelerate Sales Pipeline?
    Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Establish your brand awareness and credibility by showing you understand the customer’s challenge through content posted on your social channels. thought only call-blitzing sales rep could make a sale close faster.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Customer] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    He realized that an invoice could serve as a relationship-building tool with a customer. We have learned that plain language transcends customer transactions to create memorable brand experiences. You must take a multi-sector view of best practices and apply them to make customer experiences not just simple, but delightful.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Customer] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    14) “What if you let your customers do the talking?”. 20) “Your customers aren’t just part of your job. Your customers are the reason you have a job!”. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower.
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Customer] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Can digital shops survive the branded content boom? (6:58): Agencies that once dominated because of their digital expertise now find themselves competing with a growing number of publishers who are forming content studios to handle the creation and production of custom content, reports Adweek. This week’s show. and the U.S.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Customer] Do your clients and candidates really like you?
    The Net Promoter Score or NPS is a quick and easy way to gauge customer satisfaction. Many of the best known global brands, such as Apple, Travelocity, Zappos and  many others  use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? Tweet this ).
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Customer] 10 Tips That Can Drastically Improve Your Website's User Experience
    Your customers are already accustomed to following visual cues to determine which content is important to them. Only your own actual images can do that while also speaking clearly to your potential customer. Your headings and content should be driven by what your potential customers are looking for. Need some proof?
  • BUYER INSIGHTS  |  FRIDAY, AUGUST 28, 2015
    [Customer] 14 Megatrends In Buying
    You don’t need to be taken by surprise – that is because it is relatively easy to predict changes in how your customers buy. The Rising Tide of Procurement Sophistication The tide is rising in terms of the overall level of procurement sophistication. 
  • SYNECORE  |  FRIDAY, AUGUST 28, 2015
    [Customer] 7 Easy Ways to Avoid Email Spam Filters
    I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. It is an absolute must. Let’s take a look. How Spam Filters Work. Quality and safety of links in email.
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 28, 2015
    [Customer] How You Can Use Surveys to Enhance Your Company’s Data Game
    Published August 23, 2015 What’s one solid way to collect valuable data from your customers? Stefan Debois, CEO of Survey Anyplace, recommends using surveys to ask your customers more about their needs. Ask them with surveys. ReachForce […]. Big Data Marketing Data Quality Management marketing insight
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Customer] How do you know your price is too high?
    None of the examples I have given here are artificially priced higher–it is a simple fact that providing higher quality does cost more, which your customers intuitively understand and accept. I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Think about it.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Customer] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Whether you are running an event every few months or managing an entire event season like Marketo’s Marketing Nation Roadshow, it will save you time and provide a smoother, organized experience for your customers and prospects during and after the event. Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Customer] Interesting Infographics: It’s All About The Leads
    The personal touch can help you foster connections with potential customers. While this may take a little more time than just sending the same form-letter unchanged to each lead, something as simple as addressing each potential customer by name could raise your conversion rates by 10%. If only it were that easy!
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Customer] The Role Of Emotions And Goals In B2B Buying Decisions
    We have seen a growing degree of importance placed upon the priority of understanding customers and buyers.   At the same time, we have seen a rise in what can be called rational profiling of customers and buyers. Without this bridge, B2B organizations will not be able to cross over to be on the same side as customers and buyers.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Customer] Live Streaming Apps - the future of Content Marketing?
    Well, you too could have your moment in the limelight by inviting current and potential customers to tune into your live stream as you launch and talk through a new product or service (creating a video that can in turn be used later.). It was this combination of events that really put ‘personal live streaming apps’ on the map. Simple as that.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Customer] 5 Power Players You Need On Your Lead Management Team
    Follow through, and make sure the customer is satisfied with the product. They will make sure you have the ammunition to attract, nurture and convert valued customers. But there’s good reason for that. Marketing is no longer ad placement. Sales is no longer cold calling. Make sure your content is both high-value and visible. Designer.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Customer] How to Create Your Buyer Persona [INFOGRAPHIC]
    Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. This in turn will help you convert them into leads and close them as customers. Infographic Transcription : Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Customer] How to Create Your Buyer Persona
    Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data. This in turn will help you convert them into leads and close them as customers. Infographic Transcription : Buyer personas are semi-fictional representations of your ideal customer based on market research and hard data.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. customer experience and deliver value. for prospects and customers. and customers?” Do your prospects. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Moneyball for Sales & Marketing
    Sales teams only have limited time in front of prospects and customers. different customers – and get more pipeline. KnowledgeTree helps customer-facing teams use and improve their. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. any organization’s most basic knowledge so it can be communicated memorably to customers, prospects, employees, or investors. navigation Customized player. Belong In Every Content. The contenders? presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    customer expectations? friend or Twitter follower calls customer service. need to know their customer. specifically, that customer's specialty, competitive opportunities, et cetera. customer base and industry to do. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. among other advertising avenues.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] An Overview of Canada's Anti-Spam Law
    The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Voice of the Customer: Big Data as a Strategic Advantage
    Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] 31 Tactics for Building your Database
    Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Customer Engagement: Moving from Buzzphrase to Business Value
    Leveraging your customer data to improve engagement and drive business results
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] The Modern Marketer's Field Guide
    Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] The Key to Customer Profitability
    Case study: Tips on how to create a loyal customer base
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Reputation Matters: Expert Advice For Your Brand's Email ROI
    That's 20% of lost ROI - before you’ve even had a chance to connect with your customers and subscribers More than 1 in 5 emails never reach the inbox.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] How Mobile is Transforming Customer Experience
    Setting a Mobile Course for Customer Experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Grow Your Customer Base: Cut Your Customer Reference Program
    Make the grass greener on your side
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Inbound Marketing: Acquiring Customers Through Blogging - A Free 51 Page Bundle
    This course will show you the power of blogging and teach you to use it to your advantage
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] BtoB Research Insights: Finding the Ideal Customer Prospect
    Understand the process behind identifying your ideal customer prospect
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Forrester Report on Mobile Engagement
    The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers Push notifications are no longer just about breaking news, weather, or traffic alerts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] A Beginner's Guide to Launching a Customer Experience (CX) Program
    For line of business managers in operations, marketing, support, and customer service, and any businessperson interested in understanding more about improving the customer experience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Voice of the Customer: The New Digital Frontier
    As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Build your Sender Reputation in Four Steps
    Having trouble reaching your customers’ inboxes? You might have a poor sender reputation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Big Data Marketing: Engage Your Customers More Effectively and Drive Value
    Leverage big data insights to improve customer experiences and insure business success
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Understanding the Voice of the Customer
    How to effectively leverage customer insight with business discovery analytics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts
    Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Mobile Is The New Face Of Engagement
    CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Top 10 Online Brand Protection Strategies for 2013
    Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Customer] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Customer] Shocking News: Staffing clients are people, too!
    People like to put on their best business faces dealing with potential staffing clients and customers. Clients, customers and candidates MAY actually react better to… wait for it… actual human beings. They put on their best-pressed clothes, use as many $5 words as they can afford, and plaster a big ol’ smile across their faces.
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Customer] Social Repair, Content Replace [WEBINAR]
    If all these potential customers see is branded, salesy content, negative sentiment from unhappy customers or nothing at all, they probably won’t buy from you. What are your social channels telling potential customers? Did you know that 68% of consumers check out companies on social networking sites before buying?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Customer] The Good, The Bad and The Ugly of eCommerce
    The Bad : More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them which leads to conversions rates as low as 2.6%.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Customer] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    They can also customize automated responses based on keywords in messages from fans. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). Similar to SMS text, the core feature of virtually all of the leading instant messaging apps is text-based instant messaging. Ever heard of Kik ? Time will tell.
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [Customer] Why Relevant Content Is Not Enough
    have run across so many B2B marketing teams who define nurturing as timed drip campaigns or who are still batching and blasting their customers with one-off, tactical campaigns. What’s happening? However, just producing this content is not enough as it is only a part of the equation. Author: Carlos Hidalgo @cahidalgo CEO/Principal, ANNUITAS.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Customer] AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
    Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. Register before Sept. Branding Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Customer] 4 of the Biggest Changes to Facebook Ads in 2015
    While the ads officially launched at the end of 2014, Facebook continues to add new features this year in order to further improve customer communication. Like the name suggests, these ads are designed to get companies viable information about their customers. The world of Facebook Advertising is constantly changing. Pause Ads.
  • BIZNOLOGY  |  THURSDAY, AUGUST 27, 2015
    [Customer] Stop working so hard on your marketing
    It turns out that being consistent about what your customer needs and providing it is a lot easier than being novel and clever all the time. Your customers never asked for clever–they just want to solve their problem. And that will be a good thing for you and your customers. Clever. So smart. You don’t have to.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Customer] Closing the Customer Experience Gap: 10 Questions to Ask
    I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Customer] Your Trusty Guidebook to Marketing Nation Online 2015
    Customize this template for all of your own company’s marketing program planning and have a great visual way to show your campaigns, programs, budget, and resource needs for the year. Join us , why don’t you!? Mingle with thousands of your marketing peers (can you say  brainpower? ). and it’s 100% free! Yes, 25 sessions is a lot.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Customer] The Cure For The Common Cold Call Is Social Selling
    However, if you have the expert- reputation in your field as someone who can help, then customers will be knocking on YOUR door. Listen before you prescribe customer advice with content or 1-1 customer interaction. Use this to tailor your customer pre touches and eventual 1-1 connections. Blog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Customer] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    First, you'll take a look at your contacts who became customers to see what they have in common. Next, you'll look at the attributes of your contacts who didn't become customers. Take a look at your leads who eventually become customers: Which offers did they download? Should you interview your customers? email address.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Customer] 20 Signs Your Business Needs A Facelift
    If you can’t explain what your business is doing clearly and concisely, then it may be too complicated for customers and investors to support. 3. If your company name is Tri-State Dog Groomers, then would your customers know that you also groom cats or provide boarding services? The wants and needs of customers change over time.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Customer] Why Negative Reviews Are Still a Big Ecommerce Win
    Those microconversions make their way to the big time, when visitors make a purchase and become a bona fide customer. Happier Customers. Customers who are happy with their purchase are more likely to come back later. Engagement with Customers. There is no doubt that ecommerce companies need social proof to survive.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Customer] 5 Reasons No One is Clicking on Your Banner Ads
    Use dynamic content to vary your banner ads based on lists of readers who already meet a certain activity criteria, such as a previous ebook download or a current customer. If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. But there’s hope. They’re Irrelevant. They’re Distracting.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [Customer] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    We’ve all heard the statistics: acquiring a new customer costs anywhere from 4 to 10 times as much as retaining an existing customer. The right BI solution will help you capitalize on the relationships that you already have with your existing customers to drive up-sells and deliver targeted marketing campaigns. Did you know?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Customer] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    All too many companies forget to continue the relationship with customers once they convert to paying customers. Fostering a deeper relationship with your customer through SaaS lead nurturing can not only lead to new revenue and retention, but increase customer loyalty and complete the customer feedback loop.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] New Directions Leads the Way with a New Website
    Nurses will be able to use their own custom job board to comb these national and regional opportunities. New Directions, a leading provider of information technology and healthcare staffing and recruiting services, has launched an exciting, information-packed website at www.newdirectionsstaffing.com.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
    To see just how behavior and emotion plays a role and how to then create messaging strategies to reach your customers and prospects this holiday season be sure to download Turning 2014's Holiday Trends into 2015 Revenue. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. Hold That Thought.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Webinars Still a Vital Part of Content Marketing
    webinar can be a great way to demonstrate a product, or educate prospects and customers about products or important topics related to your industry. You can even use webinars as a way for your leadership to speak to prospects and customers, sharing their insights or presenting case studies and best practices relevant to your market.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Why Professional Photography Matters On Your Website
    The photography can be custom tailored to showcase your firm’s best attributes through real and authentic images. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. Take your own photos. Website
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Turn online prospects into customers in 5 steps
    What is the secret to turning interested prospects into paying customers? The last thing you want is to make the buying process so confusing that your potential customers give up and go elsewhere. Show your customers you care by instituting several easy payment options. Post customer reviews. Provide a phone number.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    It could be for personal branding,  lead generation , or customer service, to name a few. Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. myself have had some pretty compelling results with Twitter. They don’t pick a specific target audience. Happy tweeting!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] If You Blog And No One Reads It Does It Really Matter?
    Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Writing powerful prose is one thing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. You also have the option to select a Custom Audience -- this allows you to target people on Facebook who are in your company's contact database, visited a page on your website that has a tracking pixel, or use your app or game. Are you targeting the right people?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Customer-focused content attracts readers who read and share the content providing increased reach, conversion and ROI. They require a name and email address, but are still customer-focused. 3. ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Looking for inspiration on innovation and entrepreneurship? Here’s the source!
    Without customers, and without a continuous stream of ideas to keep a company ahead in the race, you will fail. One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. Peter Drucker may be the most revered business leader and author in history. Innovation is purposeful.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] 15 Ways to Synchronize Social Media and Email Marketing
    To illustrate how important both social and email are for marketers, look to this chart from Gigaom Research’s 2015 “ Workhorses and dark horses: digital tactics for customer acquisition ” study. Social media and email marketing are two of the most widely used digital marketing tactics. 86% of marketers use email marketing. Wrong?
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] 15 Useful Tips for Attending an Event Alone (And Actually Enjoying It)
    Does your company have some customers there? When you first learn you're going to a conference alone, it's exciting. You were chosen out of all of your colleagues to attend. You get to travel to a new place and stay in a nice hotel. You get the chance to meet lots of other interesting people in your field. But, you've got to do it alone.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Customer] Native Advertising Is Not Content Marketing
    From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. It’s an asset.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Customer] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Social media offers tremendous opportunity to personalize and engage with customers, provided it is approached as one component of a holistic marketing strategy. Customer profiling and account mapping needs to be a conscious and concerted effort with defined roles, responsibilities and accountability for everyone on your team.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 25, 2015
    [Customer] Hiring High Performance Sales Teams #1 of 2
    That adds expense, disrupts your sales team and, potentially, creates a customer service disaster. You can learn about competitors’ strategic changes as well as their weaknesses in customer support and product or service availability. You’ve got sales quotas, plans and deadlines. Listen, instead of talk. Therefore, plan ahead.
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