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HUBSPOT | FRIDAY, MAY 24, 2013 The Most Magical Moments From the Arrested Development Launch Campaign The Arrested Development and Netflix marketing teams also included some awesome Easter eggs within Netflix to excite fans and existing Netflix customers. 'If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? BluthHunt. -
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 24, 2013 6 Ways to Eliminate the Demand Gen Blame Game Report all performance right inside of your customer relationship management (CRM) system. If you are a marketing leader, remember that the sales team is your customer. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Work as one team. -
FEARLESS COMPETITOR | FRIDAY, MAY 24, 2013 What is the popular blog Fearless Competitor (dot com) all about? Fearless Competitor is a blog penned by Jeff Ogden , the Fearless Competitor and President of the sales lead generation company Find New Customers. To find out, check out the Lead Generation Assessment Service from Find New Customers. 'We used the very cool app called Wordle (Wordle.net) to create a word cloud of this blog. -
Customer Data Platforms: My New Whitepaper Explains the Excitement 'You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. customer data integration predictive analytics marketing automation marketing systems customer data management customer data platform So it''s worth several shoves to get the ball rolling. - 6 Tips for Executives to Align Sales and Marketing Teams
Align to the customer. Both sales and marketing should work through a customer persona process, targeting who the ideal customer is in terms of the business’s size and revenue and who the ideal buyer is in terms of the person’s title and decision-making ability. But that doesn’t have to be the case! Use the same tools.
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HUBSPOT | THURSDAY, MAY 23, 2013 What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC] By truly engaging with someone in social media, one company was able to turn a happy customer into a passionate evangelist. Although it happened a few years ago, it''s one of the best examples of going the extra mile to delvelop real relationships with customers through Twitter. Talk about going above and beyond for your customers! -
LOOPFUSE | THURSDAY, MAY 23, 2013 Connect the dots between on-line marketing and your sales pipeline with the new UTM Source Report UTM codes can be passed to LoopFuse when you create custom campaign elements for tracking purposes. For more information on creating custom URLs with UTM codes, here is a post from Google on it as well as a simple tool to build them. These include Campaign Source, Medium, and Name. The video below walks you through the new report. -
VIEWPOINT | THURSDAY, MAY 23, 2013 Good Reads for B2B Marketing - Respect Your Competition According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. 'Online content in the sales and marketing industries is dynamic and constantly changing. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago. Via emarketer.com. -
CRIMSON MARKETING | THURSDAY, MAY 23, 2013 15 Actionable Takeaways From Social Media Marketing World 2013 Are you being honest with your customers and audience? Start by: - Providing real-time customer support. ” A true crisis is one which impacts your clients/customers, has momentum, or doesn’t have an immediate remedy. Online disruption will most certainly happen due to social media. 5: Awaken the Sleeping Giant. -
HUBSPOT | THURSDAY, MAY 23, 2013 What the Future Holds for Business Blogging This won''t change, but marketers will realize their blog''s readership is made up of more than just brand new site visitors -- leads and customers are also following their blog. 'Lately, the whole marketing community is abuzz about content. And rightfully so. subpar (to put it nicely). The Content Marketing Deluge. from Velocity Partners. -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013 B2B from AtoZ – Digital Marketing with @BillBlaneyb2b on Marketing Made Simple TV Jeff Ogden , an award winning marketing expert and President of Find New Customers is host of Marketing Made Simple TV and Craig Yaris of SocialRibbit is Producer. Interviews & Guest Appearances B2B AtoZ Bill Blaney Find New Customers Jeff Ogden Marketing Made Simple TV You can also follow Bill on Twitter at BillBlaneyB2B. -
INSIGHTIQ BLOG | THURSDAY, MAY 23, 2013 Media, Publishing and Big Data: Different Starting Points, Similar Destinations They have to take a much broader, more strategic view of the customer data. . 'Quaero works with many media and publishing clients. These two related industries may look very similar, but they face diametrically opposite challenges. . Most media companies are evolving from broadcast roots and their focus is on content and reach. -
WRITTENT | THURSDAY, MAY 23, 2013 10 Great Advantages of Outsourcing Content Creation Consider these advantages of using an article or blog writing service to help you create the unique content your customers love. And it’s hard to write the passionate content your customers want when you feel burnt out. Original Image Credit: radixpower/photobucket.com. Outsourcing saves you money. Outsourcing saves you time. -
MARKETING ACTION | THURSDAY, MAY 23, 2013 Search and Social and Content – Oh My! Content marketing is the art of providing relevant, valuable content to your customers without selling or interrupting them. 'According to the Content Marketing Institute, the average B2B marketer used 8 separate tactics in 2011. In 2012, that jumped to 12 tactics – a 50% leap. And more of us, most of us, are producing our own content. Where? -
TRADESMEN INSIGHTS | THURSDAY, MAY 23, 2013 6 Ways to Maximize Your Agency Relationship For example, an agency may ask clients to participate in a customer satisfaction survey. 'Matt Sonnhalter, Vision Architect at Sonnhalter, is posting today on how to maximize your relationship with your agency. Here are a few way to get the most out of you client-agency relationships: Be on the same page. Be clear. Be accessible. Be direct. -
HUBSPOT | THURSDAY, MAY 23, 2013 Where Do Marketers Get Customers? [Data] 'Time and time again, we get asked for benchmark data, particularly about customer generation. broke down survey responses about customer generation through the lense of simple demographic information -- B2B versus B2C, industry, company size, and company location. Part 1: Where do we get our customers? The U.S. -
B2B MARKETING INSIDER | THURSDAY, MAY 23, 2013 Marketing Innovation Content Chat: It’s All About The Customer think we’ll see more customer-centric CMO s. We’ll see more human brands , interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. Not about our customers / buyers. -
BUYER INSIGHTS | THURSDAY, MAY 23, 2013 9 New Ways To Nudge Your Customer To Buy 'More information is simply not enough to get the buyer to across the line - we all know that. If it was then we would write longer proposals and provide more detailed product sheets. In this insight we will use the latest buyer psychology to examine how to nudge the buyer towards a decision. -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013 Why Content Marketing is Like Training to Run a Marathon He’s also President of the sales lead generation company Find New Customers. You can also sign up for free bi-weekly market tips from Find New Customers here. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices sales-challenges Dammit! miles. -
FEARLESS COMPETITOR | THURSDAY, MAY 23, 2013 Keep Doing Good Stuff and You Never Know What Will Happen Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers , and he’s a two-time winner of the prestigious award Top 50 Influencer in Sales Lead Management by the Sales Lead Management Association. They hired a film crew. That’s what I did. -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 22, 2013 Selligent Brings a New B2C Marketing Automation Option to the U.S. That is, it attaches a marketer-friendly interface for data access and analytics to an externally-built customer database. To do this, the system assign a “state” to a customer and then reacts differently within the flow based on that state. Pricing for Selligent is based on modules used and number of unique customers. market. -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 22, 2013 I’m Humbled by a Thank You from the Container Store How often do you take the time to thank your customers for the business they provide you? 'Last week I placed my first order from The Container Store. It arrived today — and inside was this thank you note, signed by the company’s president, Melissa Reiff. — to the Cook Islands. purchase a fair amount of stuff online. -
HUBSPOT | WEDNESDAY, MAY 22, 2013 Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets After you''ve filled out the above information, you can customize the user information fields to match up with your CRM field. 'Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. They literally just have to hit "Submit" on the Card''s call-to-action. That''s not a lot. -
CRIMSON MARKETING | WEDNESDAY, MAY 22, 2013 How to Create and Market a ‘Cool’ Product with Social Media “Think about what it is that your customers find ‘cool’ about your product, then focus on how you can enable that coolness.” 'We all wonder what is the next big thing? How will it affect our lives, how will it affect the world? And once it’s here, what do we do about it? ” To learn more about this, read here. -
ENGAGE | WEDNESDAY, MAY 22, 2013 Lois Lane Isn’t Dead, She’s Reinvented: How Journalists Can Adapt to the Changing News Sphere Social media should be a friendly, personable outlet to inform and engage with readers, customers, fans, and followers. '“When I went here, all I wanted to be—I mean from the time I was 13 years old and saw Lois Lane on television—I wanted to be a newspaper reporter.”. Let’s not start to plan Lane’s funeral just yet…. We contain multitudes.”. -
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante. 'Posted in Commerce eCommerce Strategy. The word? Amazon. -
SYNECORE | WEDNESDAY, MAY 22, 2013 Target Cartwheel: Social Shopping for Millennials By combining both a mobile and social aspects into the shopping experience, Target is encouraging their younger customers to be loyal to the brand as well as to the physical store. 'It seems that Target may have finally found its way into the next frontier of digital retail. What is Cartwheel? The social aspect doesn’t stop there. -
ONPATH | WEDNESDAY, MAY 22, 2013 Deal or No Deal - 29 Minute Webinar (June 12, 2013) Qualify the dead beats: Not everyone is a customer 4. 'Date : Wednesday June 12, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #closethedeal Registration : [link]. The #1 difference between low performing vs. successful sales people is their ability to close. The more deals they close the more money everyone makes. -
VERTICAL RESPONSE | WEDNESDAY, MAY 22, 2013 The Power of Surprise as a Marketing Tool Now we’re not talking about scaring the bejesus out of your customers, but rather, using your content and features to create a surprise through mediums like email or social media marketing. Similar to a relationship with a loved one, the element of surprise with your customers can spice things up. 'Do you like surprises? -
HUBSPOT | WEDNESDAY, MAY 22, 2013 22% of Salespeople Don't Want to Make Money In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Because your future customers are on social media! Instead, you could send them a link to a case study or testimonial from an existing customer. '“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% -
LEADER NETWORKS | WEDNESDAY, MAY 22, 2013 The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities 'A customer shares an insight within your company’s online community. What does your company do with that customer input? Because the online community is large or understaffed, the customer suggestion falls through the cracks. Choice #2 : See it and leave the customer question/comment/complaint unanswered? responses. -
FEARLESS COMPETITOR | WEDNESDAY, MAY 22, 2013 What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas Jeff Ogden of Find New Customers has completed that training. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers , who is trained in buyer personas by the top firm, the Buyer Persona Institute. But buyer personas are a lot more. -
SAZBEAN | WEDNESDAY, MAY 22, 2013 When Corporate “Policies” Get In The Way of Passionate Customers 'Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day. The post When Corporate “Policies” Get In The Way of Passionate Customers appeared first on Sazbean. Or do they? What do you think? -
BLOG MY CALLS | WEDNESDAY, MAY 22, 2013 Sales Training Data: Asking for the Business Makes a Sale 4.4x More Likely This means, 58% of the time they simply quoted a price or provided basic information, and failed to directly ask the potential customer if they’d like to reserve a room, book an appointment, or buy over-the-phone. 'Sales trainers often ask the question: what actually matters on a sales call? Now we have the answer. The Methods of the Study. -
BRN.SK | WEDNESDAY, MAY 22, 2013 10 Quotes on Why the iPad Works as a B2B Selling Tool Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Customer Gallery. Custom Portals. Customization & Integration. Customer Articles. Customers. -
BRN.SK | WEDNESDAY, MAY 22, 2013 Is Google+ Part of Your YouTube Marketing Strategy? Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community. Customer Gallery. Custom Portals. Customization & Integration. Customer Articles. Customers. -
MODERN B2B MARKETING | WEDNESDAY, MAY 22, 2013 Be Where Your Prospects Are: Your Business Needs Complete Marketing All businesses are sophisticated with lots of small moving parts and have, from a marketing perspective, lots of ways of engaging with prospects, leads and customers. This is evident today by the emphasis on social or inbound marketing as the single source of leads. This is clearly not the case. Diversify Your Efforts. Complete Strategy. -
BLOG MY CALLS | WEDNESDAY, MAY 22, 2013 Sales Training Data: Persistence Makes the Sale 12.6x More Likely In 610 of the 4400 calls analyzed, the potential customer exhibited some resistance to the end goal (booking a room, in this case). They quote a rate, give a price, and then give up when the potential customer doesn’t immediately agree to buy. In other words, what elements actually matter? The Methods of the Study. More Likely. -
CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 22, 2013 3 Steps to Achieve Loyal Customer Gamers As a follow up to my previous post, here are 3 main steps to building effective gamified relationships with customers. Customer Loyalty Marie Gosse Posts '[Posted by Stanislas Cavalie, Product Marketing Intern, Neolane] It’s already accepted that gamification represents a real hook to gain the loyalty of Generation Y. -
BIZNOLOGY | WEDNESDAY, MAY 22, 2013 Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Bypass any intermediary and talk directly with your customers. -
MARKETING ACTION | WEDNESDAY, MAY 22, 2013 SugarCRM / Act-On Integration Prompts Prosperity for Propelics The company works with its customers to develop strategies for mobile technology use, and helps organizations down this path by building apps that redefine how customers engage with their buyers and employees. Retention marketing to existing customers was also a significant factor. Growth is expectable. Just click here. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 22, 2013 How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’ Once a lead is scored (title, industry, customer history, lead source, etc.), And what better bridge than the customer. 'by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, The Founder of Basho and M.J. Sound familiar? -
[Video] 3 Doable Strategies to Increase Sales Productivity Your customers don''t need you to be available 24x7. 'If you''re like everyone else these days, you''re overwhelmed with way too much to do and not nearly enough time to get it done. One of our biggest problems though is something we can control. Being online much of the day isn''t good for us. We bounce from task to task. And stick to it. -
FEARLESS COMPETITOR | WEDNESDAY, MAY 22, 2013 How to Turn a White Paper into a Content Marketing Machine Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. And if you want a great white paper on B2B demand generation, check out How to Find New Customers. 'How Do You Turn Your New White Paper into a Content Marketing Machine? -
DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 21, 2013 Demo or Trial Call-to-Action: Which Is Better? Seeing both calls-to-action on his Website prompted me to ask lots of questions about his customers, the questions they ask about his product, and which CTA converts better for him. 'I’m currently working on a client site cleaning up some issues and getting ready for a content marketing campaign. ” So, which is better? - How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
These nurtured accounts could very well be your future customers. Capturing this information allows us to pull insightful reports for analysis, segment strategic lists for follow up or create customized email campaigns around this bucket of contacts. strong inside sales nurturing process would overcome these challenges. -
HUBSPOT | TUESDAY, MAY 21, 2013 The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context' In the "age of context" how will brands learn about customers and deliver information that they will find useful rather than annoying? If you take it further, contextual ads can someday customize what each household sees on TV. Here''s what he said. Can you tell us a bit about your upcoming book, The Age of Context ? What do you think? -
KOMARKETING ASSOCIATES | TUESDAY, MAY 21, 2013 Search: Moving Beyond Your Website in 2013 Questions to consider asking: Where are your customers searching for information? Customers are now on multiple platforms. Start by identifying the hashtags that are commonly used in your industry and by your customers. Hashtags offer a great opportunity to identify and get in front of customers and potential customers. -
BLOG MY CALLS | TUESDAY, MAY 21, 2013 10 Crazy Stats About Content Marketing They''re figuring out that content marketing drives traffic, leads, and customers. 83% of marketers who blog daily acquired a customer using their blog - Hubspot. Only 57% of marketers who blog monthly produced a customer - Hubspot. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. It did both. -
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013 Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled Editor’s Note: Laura Patterson (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of Find New Customers and a past guest on Marketing Made Simple TV too. Find New Customers is also a member of ITSMA. You can also sign up for free bi-weekly market tips from Find New Customers here. -
MODERN B2B MARKETING | TUESDAY, MAY 21, 2013 Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Keep Customers Engaged and Informed. Closing. -
BIZNOLOGY | TUESDAY, MAY 21, 2013 Asking is essential in social media marketing have a feeling that the years of blog posts I have written have not remotely been able to convey the relationship we have with both our listeners, fans, customers, clients, prospects, and community — and it is intimate. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? -
HUBSPOT | TUESDAY, MAY 21, 2013 Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] In a previous job, I found out that a customer of ours was copying blog posts I wrote and pasting them, word-for-word, on her company’s blog. By evaluating the situation before starting an internet flame war, I was able to save the relationship with our customer. Then the anger sets in. Not cool. So where does that leave you? Yahoo! -
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013 Marketing And The Internet Of Things Will this technology and data avalanche finally force companies to put their customers first? This trend is changing more than just marketing , it has the opportunity to change the way we design and make products, to the way we market and sell them, all the way through to the way we interact with our customers. 'Talk about Big Data! -
VIEWPOINT | TUESDAY, MAY 21, 2013 Marketing Communications Managers Must Know the Sales Quotas! Some people think marketers serve at the demand of potential customers. Managing the whole process requires systems thinking, with a system customized for each company. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in? Go figure! -
BLOG MY CALLS | TUESDAY, MAY 21, 2013 Marketing Rant: Answer Your Phone! Calls, it turns out, are actually more valuable than the average lead because they convert to customers so frequently. 'One of the most valuable metrics LogMyCalls provides is the percentage of total calls per campaign, source, etc. that are unanswered. We even keep track of who these callers are so our clients can call them back. Period. -
TRADESMEN INSIGHTS | TUESDAY, MAY 21, 2013 Why Should You Use Social Media in New Business Development? You might be surprised as you might eventually identify themselves as a potential new customer that was never on your radar screen. 'In the traditional sales model, we identify our prospects and then use several tactics to get in front of them, qualify them and ultimately sell them. Think of social media as your silent salesman. -
B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013 Got Lead Gen? A Book Review Over the term of the lease, I received branded BMW magazines with reports on new car models, customer testimonials, and travel articles… BMW also entered me into various drawings for road trip excursions in Europe. 'Did you know there were rules about lead generation? had no idea. has his own lead generation marketing firm. It keeps going. -
WRITTENT | TUESDAY, MAY 21, 2013 14 Tools for Writing a Content Marketing Style Guide for Your Blog Define the demographics, priorities, budget, and emotions of your ideal customer. 'You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Buyer Personas. Acceptable Web Resources. -
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013 Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina Jeff is President of the sales lead generation company Find New Customers. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. 'This wildly popular post ran on the Marketo blog – with over 731 shares on social media. Backdrop. -
READYPULSE | MONDAY, MAY 20, 2013 Seven Ways to Effectively Promote a Webinar 'ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Join us for a complimentary webinar entitled, “Using Digital Marketing to be a Customer-Driven Brand,” on Thursday, May 23rd at 10 am Pacific (1 pm Eastern). They key to a great webinar is promotion to attract the right target audience. - Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. The central database and cross-channel treatments are two of the three capabilities I’ve defined for a Customer Data Platform. -
CRIMSON MARKETING | MONDAY, MAY 20, 2013 Just Be Real: 8 Tips to Sell More Effectively recently found these 8 great tips to help you start helping your customers : 1. '“No one’s going to buy without first developing a trusting relationship.” ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. So how do we get started? -
BLOG MY CALLS | MONDAY, MAY 20, 2013 Why Your Employees Shouldn't Be Scared of Call Recording First, if you are a customer-facing employee at a hotel, or any other business, you should want to improve. That is, it can tell you if 15% of the people you talk to turn into customers, or if 85% of the people you talk to on the phone turn into customers. They loved LogMyCalls. They loved how simple and elegant LogMyCall is. -
Digital Marketing: How to craft a value proposition in 5 simple steps According to Austin, there’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert – “ If I’m your ideal prospect, why should I buy from you rather than any of your competitors ?”. Customer Value: The 4 essential levels of value propositions. What is a value proposition? -
FEARLESS COMPETITOR | MONDAY, MAY 20, 2013 Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week! Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. 'Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE! -
Are businesses failing to find an ROI in social media? Another view. This was a survey of 1,200 of Manta’s own customers. And 'There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. The results of this survey were reported on. NBC News. USA Today. -
MARKETING ACTION | MONDAY, MAY 20, 2013 Herding cats? The Hidden Costs of Multiple Marketing Tools Digital media has opened up a whole new world of ways to learn about your customers and interact with them. 'The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. How do you find the time to manage multiple systems? An answer. -
CLIENT BRIDGE | MONDAY, MAY 20, 2013 INFOGRAPHIC: Digital Marketing Trends for 2013 Here''s their infographic which provides insights on utilizing various elements of a digital marketing strategy to offer greater reach, better relevancy and higher customer engagement. 'Dot Com Infoway identifies mobile marketing, social media, content marketing and author rank as the top four trends in digital marketing. -
ENGAGE | MONDAY, MAY 20, 2013 3 Ways to Engage with Today’s Empowered Consumer Brands are creating their own narratives, videos, and custom content—gradually transitioning to becoming the new media. Brands must become customer-centric and focus on engaging at the right time and place. The degree to which a brand connects and engages customers will define its value moving forward. Humans are impatient. -
SAZBEAN | MONDAY, MAY 20, 2013 Interview with David T. Scott — Author of The New Rules of Lead Generation They just need very effective lead generation marketing to help bring customers to them. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. 'This is an interview with David T. and how to use them. It’s a powerful paradigm shift. -
VERTICAL RESPONSE | MONDAY, MAY 20, 2013 Are You a Content Thief and Don’t Know It? 'We’ve written a lot about content marketing and how important it is to provide valuable information and resources for your customers and prospects, as well as how content marketing benefits your search engine optimization efforts. But, is the act of producing engaging content encouraging nefarious behavior? Plagiarism isn’t cool. -
HUBSPOT | MONDAY, MAY 20, 2013 The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare] 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. Cost per Customer. Tweet This Stat. 95) U.S. -
IT'S ALL ABOUT REVENUE | MONDAY, MAY 20, 2013 Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard To compete for buyer’s attention, marketers are expanding their strategies to deliver more focused, compelling customer communications that can be measured, refined, and mapped back to organizational objectives. Conversion (tracking the prospect to customer journey). Marketing technology (CRM systems, marketing automation). -
WRITTENT | MONDAY, MAY 20, 2013 7 Best Newsletter Builders for Creating Great Newsletters Aweber ranks at the top in terms of customer service, offering all types of support 24/7 to help customers build amazing email campaigns. With high marks in ease of use, reporting, and customer service, My Newsletter Builder is the email client of choice for many big brands and groups. Header customization. Mailchimp. -
WEBBIQUITY | MONDAY, MAY 20, 2013 16 Remarkable Web Analytics Guides, Tips and Techniques Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above). Which Google Analytics (GA) metrics are most important? -
FEARLESS COMPETITOR | MONDAY, MAY 20, 2013 10 Things Your CEO Needs to Know Now about B2B Demand Generation Here are Jeff Ogden , the award-winning President of Find New Customers shares his list of 10 Things Your CEO Need to Know Now about B2B demand generation. Get ready to spend some real money on people, software, consultants (like Find New Customers ) and more. '10 Things Your CEO Needs to Know Now about B2B Demand Generation. - 5 Key Mobile Marketing Moves
They are their phones, which are very personal, heavily customized and in constant use. Your customer is not the same person when they wake up as when they are working mid-day – each persona has different needs and desires.” If you don’t change the way you think about engaging these customers, you will quickly lose relevance.” -
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013 Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden. Director Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy. -
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013 How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. Want to supercharge your WordPress blog? But they didn’t do much at all with it. -
FEARLESS COMPETITOR | SATURDAY, MAY 18, 2013 Weekend Summary of Highlights from the Fearless Competitor blog Gerhard of Selling Power is a great friend of Jeff Ogden of Find New Customers. Both are nice, but their members are not my ideal customers. Very good fit for Find New Customers. We’ve had some rather nasty stuff written about Jeff Ogden of Find New Customers. Want to supercharge your WordPress blog? It looks great. -
VERTICAL RESPONSE | FRIDAY, MAY 17, 2013 Top 6 Social Media No-Nos to Avoid Instead of say, swearing, ranting for hours, “yelling” in all caps, calling customers “stupid,” and then trying to cover it all up, responding quickly and calmly to a customer’s complaint, and trying to resolve it as soon as possible is simply the best thing you can do. Need more reviews on your Yelp page? -
SYNECORE | FRIDAY, MAY 17, 2013 Inbound Marketing: A Salesperson's Perspective can tailor my customer service to fit the wants and needs of each lead, building stronger relationships. Consumers are more likely to come back to me as return customers because of this relationship. Inbound marketing best practices allow me to offer more value and a better experience to my prospects and customers. Fair enough. -
WRITTENT | FRIDAY, MAY 17, 2013 Solving Content Challenges, Motivating Employees, and Other Content Tricks! Try to find out what engagement means for your audience, and think about what actions are easier done by this or that group of potential customers. The ways businesses connect with customers has also changed significantly, and it is the right time for you to choose content marketing as a career opportunity. -
MODERN B2B MARKETING | FRIDAY, MAY 17, 2013 One Small Step for Marketo, One Giant Leap for the Marketing Nation In today’s data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers. want to thank our customers for your business, and even more importantly, for your trust and passion. You can read about it and see some pictures here. -
FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013 Marketo prices IPO at $13, at high end of the range Find New Customers congratulates our many friends at Marketo. Marketo sponsored our very first white paper, How to Find New Customers , and has published several of our guest posts, including this recent one: Igniting Word of Mouth: How WOM Reduced Teenage Smoking in South Carolina. So Find New Customers likes Marketo a lot.). -
INBOUND SALES NETWORK | FRIDAY, MAY 17, 2013 When Is The Best Time To Send An Email? This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. 'This must be the question I am asked most by many of my new clients. And the simple answer is: “When your prospects are ready to read it” Sounds simple, but actually very difficult to achieve. Read on…. -
MARKETING ACTION | FRIDAY, MAY 17, 2013 Marketo IPO Underscores Growing Value of Marketing In The Enterprise In fact, the role of marketing is changing as rapidly as businesses are moving their marketing operations online, and marketing technologies start to pervade all customer-facing departments. Full-spectrum marketing will occupy a pivotal position throughout this journey, in customer acquisition, retention and expansion. Remember ACT!, -
FEARLESS COMPETITOR | FRIDAY, MAY 17, 2013 The Awesome Power of Guest Posts in Content Marketing So if you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. in his recent book. Guest Blogging Enhances Your Authority. -
MANHATTAN MARKETING MAVEN | THURSDAY, MAY 16, 2013 6 Web 5.0 Imperatives was about finding, developing and embracing interactive technologies to engage customers, prospects and other constituencies. The Holy Grail was a fully realized multi-dimensional interactive relationship between a brand and its customer base nurtured by using the latest and greatest tools to achieve predictable business results. -
The changes to Google+ are great. But they don’t matter So you might be surprised when a reporter asked me how this will help Google+ win customers away from Facebook and I answered “It won’t.” 'What an exciting week of announcements from Google! Partnership with NASA on a new quantum computer laboratory to study artificial intelligence. wanted to stand up and cheer. That is G+. -
HUBSPOT | THURSDAY, MAY 16, 2013 INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business' It''s a signal that the old way of reaching customers (via guesswork and wishful thinking) is being displaced by data-driven analysis, and that we''re entering an age where companies start by listening to customers, and finding ways to connect with them emotionally. Why We''re Excited About This List. Nate Silver, King of the Nerds. -
BLOG MY CALLS | THURSDAY, MAY 16, 2013 A BETTER Guide to Call Tracking and Local Search Here at LogMyCalls, we don’t offer “dirty numbers” and once a customer buys a call tracking number, it belongs to them. 'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”. -
CRIMSON MARKETING | THURSDAY, MAY 16, 2013 5 B2B Marketing Mistakes That Are Hard To Avoid Do you focus more on your campaign idea than your customer? Are you trying to control your customer? '“ The hardest mistakes to avoid are the ones that initially look like the right decision.” ” A problem many of us face, but how do we avoid making obvious mistakes? Here are some things to think about: 1. - Sales Tips from Dwight Schrute
Take this time to get your mind and body ready for the fight of its life, because sales is a brutal street fight, but the price points will be your brass knuckles, and customer service, when backed into a corner, might just be your Molotov cocktail out there. If you watch the show (who hasn’t watched this show?) Pre-Sale. Get focused.”. -
B2B LEAD BLOG | THURSDAY, MAY 16, 2013 Demandbase API vs ReachForce Form Appending Solutions In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. The following is based on our latest product release in May 2013, discussions with our customers and prospects and our good rival itself. Lead Scoring -
HUBSPOT | THURSDAY, MAY 16, 2013 In (Partial) Defense of Tracking Cookies We have nearly 9,000 customers around the world using our software. lot of those customers use HubSpot to track customers on their own sites as part of an effort to deliver a better, more personalized, more inbound experience. 'It''s easy to hate on tracking cookies. No more annoying ads! No more interruptions! Fair enough. -
FEARLESS COMPETITOR | THURSDAY, MAY 16, 2013 Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden. Director Margaret Molloy today in this very informative show. Who cares anymore? -
BLOG MY CALLS | THURSDAY, MAY 16, 2013 Google I/O Shows Emergence of Big Data and Voice Recognition It analyzes data the 420 billion words customers say to businesses on the phone every day. 'Google''s biggest event of the year is this week and they announced changes from everything to Google+ and Hangouts to Google Glass and search. Another big announcement is that Google will make its Google Now service available on desktop. -
MARKETING ACTION | THURSDAY, MAY 16, 2013 The 9 Immutable Laws of Social Marketing Jim holds that you can gain customers through social media. You’ll hear how to: Use social media to create customers. Deliver the customer service your customers want on social media. Social media’s still a puzzle for many of us. It’s relatively new, it’s evolving rapidly, it generates a lot of noise. 94 fans. | |