• ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Customer] 7 Best Practices for Optimizing Sales Enablement
    Crucial to the success of your organization is ensuring that both marketers and sales understand the perspective of their prospects and customers. Your company’s goal should be to hire salespeople who are able and prepared to help their customers dream and achieve. Communications (sales newsletters). Hire the right people.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Customer] What Can Your Business Learn From Restaurant Marketing? [Infographic]
    After all, we want to accomplish the same things, like establishing a strong digital presence, creating a great experience (online and off) for customers, and gaining word-of-mouth traction. In February 2016, the U.S. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?".
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 23, 2017
    [Customer] Wondering How Customer Data Platforms Relate to Other Marketing Systems? Here's a Picture
    I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. The diagram I originally had in mind was this one, showing that CDPs unify customer data and make it available, while JOEs unify customer data and select messages. A CDP is a JOE if has journey orchestration.
  • KEO MARKETING  |  THURSDAY, MARCH 23, 2017
    [Customer] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Here are some tips for adapting content to wearable devices.
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Customer] The Legally Hazy World of Cannabis Marketing
    Cannabis businesses are working very hard to educate the customer, but then they also have to use code-language like ‘herb’ to get through ads or search engine optimizations,” Gibbs said. How do you educate your customer when you can’t call it cannabis or marijuana?” If you look at a map of the U.S.,
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Customer] Report: Just 7% of Marketers Deliver Real-Time Data-Driven Engagements
    Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. In terms of obstacles, most marketers (54 percent) say that an inadequate budget is holding them back from implementing a data-driven customer strategy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 23, 2017
    [Customer] 7 Ways To Use Account-Based Marketing Throughout the Year
    Utilize existing data on each account to identify any personal or unique situations , preferences, or issues that can be further supported and then develop a customized marketing campaign built around that. They will appreciate access to these insights that they didn’t know existed or didn’t have the time to research themselves.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Customer] Which Department Owns Influencer Marketing?
    The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online. Market Positioning. Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Customer] How to Create a Customer-Driven Content Strategy | SMX West 2017
    I love the fact that words and colors impact decision-making, that different people behave different ways, that technology is changing the landscape, and that we are always having to rethink what we are doing to reach our customer. Needless to say, when I saw the “customer” track at SMX West, I was really excited. What are those needs?
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Customer] How social media is changing what brands stand for
    The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. It was also a way to “humanize” their brands, creating a distinct brand personality.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Customer] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    While most video processing programs will select a thumbnail using a single screen from the video, you should create a custom thumbnail that illustrates video content, attracts attention, and inspires interest. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. How Does Google Rank Videos? Implement Schema Markup.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Customer] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    We learned that HubSpot customers didn't understand HubSpot had evolved into the Growth Stack: multiple tools that accomplish different goals individually, but are even more powerful used together. This was our chance to bring consistency to HubSpot's messaging and showcase their solutions in words that clicked with their customers.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Customer] The 15 Best Content Distribution and Amplification Tools
    You can customize everything, from colors to your theme’s HTML. If you’re building your brand every chance you get for your name to be in the customer’s eye is a good thing, and if it’s there because of something helpful it’s a great thing. Content Publishing Tools. 1 ) LinkedIn Pulse. Pricing: free.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Customer] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Essentially, the buyer’s or customer’s journey are the steps a potential customer takes toward purchasing your product or services. Say your audit finds that you need more customer testimonial case studies. Realistically, it could take several months to identify successful customers who are also willing to participate.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 23, 2017
    [Customer] Three Ways To Bring Your Customers Into The Content Creation Process
    The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group. Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. Content Marketing
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Customer] How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
    Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue. Up to 79% of customers who are dissatisfied with a website's performance say they're less likely to buy from the same site again. These examples illustrate the impact reducing page load time.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Customer] How to Nurture Leads with Email Marketing
    It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. Facebook and Twitter are trailing email when it comes to acquiring new customers. Another useful idea to help tailor your emails is to use your customers’ time and location information.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Customer] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    If your customers typically stay with you for an average of 24 months, and you sell an online tool that costs $199/month, your Customer Lifetime Value (LTV) is $4,776. The example above shows that you have to acquire at least 400 registrants for your webinar to be able to convert three new customers. Who should you target?
  • BIZIBLE  |  WEDNESDAY, MARCH 22, 2017
    [Customer] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    Total customers. Net new customers per month. Cost of sale : Percentage of revenue vs cost of acquiring customer. Other marketers may refer to this as the rate of opportunities who become customers. You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Customer] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    Download The Data Driven CMO to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers. And, that’s an intangible item but a very important asset in our lives. Maintain A Favorable Standing With Talent. CMO Corner
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Customer] Using Video in Sales to Identify and Prioritize Quality Leads
    It’s a fairly accepted truth in sales that most customers don’t know what they’re looking for. Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Why Efficiency Matters.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 22, 2017
    [Customer] Make your mark | Create your own logo in minutes
    A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. Customize the layout and colors until it’s perfect. Desig
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Customer] How to Start Generating Leads for Your B2B Company
    Instead of looking for customers, customers can find you where and when they need to. The kind of content you offer will depend on your product or service, but the main takeaway is to craft your content with keywords that match what customers are looking for in their online search, putting a good amount of research in the mix as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Customer] Introducing The Definitive Guide to Account-Based Marketing
    Do your best-existing customers who generate the most revenue for your business have distinct characteristics OR have you identified accounts with distinct characteristics that have the potential to generate more revenue? In fact, according to Aberdeen Group, 75% of customers say they prefer personalized offers. The Benefits of ABM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Customer] 3 Important relationship lessons I’ve learned from offline businesses
    They’re chatty guys with great humor, and they have a voracious (pardon the pun) interest for their customers. In fact, every time I visit the Vietnamese snack bar again, I feel like a brand new customer with no relationship history whatsoever. Repeat customers don’t just come back for the product or service. The lesson?
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Customer] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    So, you shell out for a suite of new marketing tools, hire the smartest content experts, and flood the web with a cadence of content to generate awareness, drip campaigns to nurture prospects, and customer evidence materials to seal the deal. About The B2B Customer Data Index. Customer Success Tech. Like it? And then it happens.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Customer] Why Plan a Social Media Takeover?
    Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. There are many customers who your brand wants to reach, yet capturing that attention is not always easy. The Benefits of a Social Media Takeover.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Customer] Why B2B Phone Calls Are Popular in 2017
    It’s not only the marketing departments that are reallocating their dollars to reach out directly to prospects and customers. These inside sales people have conversations to help solve customer problems. B2B companies are increasingly selling from remote locations over the phone. Today’s effective marketing is “all-bound.”
  • KAON  |  TUESDAY, MARCH 21, 2017
    [Customer] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools. Kaon AR (Augmented Reality).
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Customer] Four Myths of Website Design
    Free (or inexpensive) templates give you no customization or control of the content. They are limited in what you can do and how content is presented, so therefore your ability to persuade your visitors to become customers is limited as well. That can only be done with a custom design by custom web design services.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Customer] Why The Best Story Wins in Business
    Still, Luhn knows there can be resistance among business leaders about using stories to connect with potential customers. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Customer] What Does a Content Marketer Do? Answered by a Content Marketer
    It’s a good idea to collaborate with departments outside of marketing (like sales and customer service) to learn more about what it truly is that the buyers are looking to consume from a content perspective. This question immediately makes me think of this image: ( Image Credit ). Well, I’m here to help clear the air (in about 1,000 words).
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Customer] All social media sites should offer profit sharing and ad revenue
    People have even taken to Patreon , “an internet-based platform that allows content creators to build their own subscription content service,” in order to offer value-based content that can be customized and optimized for what their friends and fans really want. Liz Mannebach (@lizmbach) March 14, 2017. YT was so smart.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Customer] Interview with Infer on Predictive and ABM
    In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). Stage 2 (Lead Quality Management): At this stage, we’ve seen great results from predictive with customers like Nitro. Josh: What are the common issues your customers come up against when implementing ABM/Predictive?
  • CONTENT STANDARD  |  TUESDAY, MARCH 21, 2017
    [Customer] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    In some cases, the marketer writing the study may not have had an adequate understanding of what the company’s customers need. This newer model, dubbed “same-side selling,” is a more effective framework for your case studies because it analyzes the solution from the perspective of your customers. As Inc.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Customer] 3 Ways to Beat Perfection Paralysis at Its Own Game
    While developing best practices for our customers, I quickly realized that it would take longer than expected to launch a ‘perfect’ final product. Ultimately, your team and customers are counting on you to dig deep and find the answers. Though, as we know, that’s not always the case. Marketing is sometimes imperfect.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Customer] 32 questions you should ask when you interview a martech leader
    We’d like to aggregate data across marketing and customer service. How would you go about establishing a 360-degree view of the customer across channels (online and offline) considering many of the walled gardens (Facebook, Google, Amazon, for instance) that exist and continue to pop up? What should I ask in the interview?
  • TYPE A COMMUNICATIONS  |  TUESDAY, MARCH 21, 2017
    [Customer] 4 Ways You Can Humanize Marketing and Build Relationships
    March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Creativity Marketing Brian Carroll Customer Experience Empathy marketing salesBe human first by recognizing their humanity. So how. read more.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Customer] The Six Best Accounting and Finance Tools for Small Business
    You can also include the option for customers to pay you online.” The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. Accounting Software. 1 ) Xero. Google Review Count: 203. Pricing: $9/$30/$70 per month.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Customer] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    What do your customers think of your business? You may be terrified at the notion of soliciting customer feedback. Asking customers what they think of your products and services is basically an act of cold-call torture. Polling your customers for feedback. Customer discussions: getting group feedback. Survey says!
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Customer] How Redesigning HubSpot.com Doubled Conversion Rates
    This meant our conversion flow would be fundamentally changing -- not just for US customers, but for every HubSpot user around the globe. User interviews with non-customers, paying customers, and HubSpot employees helped pinpoint what could be improved. At INBOUND, we launched a major iteration of HubSpot.com. Conversions.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Customer] Why Agencies Should Abandon Advertising and Invest in Owned Media
    But once you do the legwork to understand the needs of your customers, produce the content they want, and earn their trust, the gains can’t be beat. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Another $1.1
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Customer] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    We stopped counting our number of customers at 100. Ensure this content addresses common pain points from your key customer segments. Here are the three biggest pitfalls we’ve observed in the B2B space: 1. Overpublishing. It’s important to invest in creating content that addresses your target audience(s). Share knowledge.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Customer] Who Should Be Part of Your Account Based Marketing Team?
    Develops customized value propositions, messaging docs and playbooks. Team meetings with internal staff and with the customer. Becomes the customer’s Trusted Advisor. Provides trusted information to the customer. Provides product roadmap insights to the account team and/or customer. Responsibilities.
  • HG DATA  |  MONDAY, MARCH 20, 2017
    [Customer] See How Terminus and SalesLoft use HG Data to Find the Right Prospects
    HG Data, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG Data help their sales teams be more confident in their customer engagements. Summary. link] (11 minutes). Participants. Mark Godley , Chief Revenue Officer at HG Data. Morgan Ingram , Sales Development Manager at Terminus. Quotes.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Customer] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    Then they identify what your ideal customer looks like. A salesperson is able to comprehend the needs of a customer, make pattern recognition to what this customer needs compared to another customer, and so on. Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence.
  • RADIUS  |  MONDAY, MARCH 20, 2017
    [Customer] Marketing & Sales Leaders: How To Leverage Data To Gain An Unfair Advantage
    In this webinar, Laura and John will define the four principles shaping the age of the customer and discuss why new methods for data stewardship offer go-to-market leaders an unfair advantage. Thinking of marketing & sales strategies to reach aggressive revenue targets? You’re not alone. You need answers and we’ve got you covered.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 20, 2017
    [Customer] Report: More Customers Read and Engaged with Marketing Emails in 2016
    A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. In 2016, customers deleted 13 percent of unread emails on average. This was an increase from the 14 percent average recorded in 2015. This was an increase from 9 percent in 2015. percent in 2016.
  • OPENTOPIC  |  MONDAY, MARCH 20, 2017
    [Customer] The Drivers of Brand Loyalty May Surprise You
    Brands need to demonstrate consistency and superiority in the minds of the customer. Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others. Among the major challenges marketers face in the year ahead will be creating and retaining a loyal customer. Now what?
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Customer] 6 assumptions push marketing gets wrong
    But your customers are not like you. Some colleagues of mine claim customers being interested in a core message is like a litmus test: if they are interested in the message, they are stronger prospects. Nothing engenders trust more than excellent customer experiences. But digital is an opt-in, lean-in medium. ” No.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Customer] 5 Health Care Brands that Make Twitter Marketing Look Easy
    And, Cigna provides access to a global network of local physicians and hospitals—as well as 24/7/365 live customer service. There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. But as we’ve said before , social matters big time for health care brands. Need a little inspiration?
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Customer] How to Properly Diagnose a Failed Email Campaign
    If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! If 20 percent of your customers only buy your mink socks, they shouldn’t get the email blast pushing crystal-studded coffeemakers. Let’s find out. Expired Lists. Yikes.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Customer] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes: Secret #1: It All Starts With Customer Intelligence. The first secret to mobile marketing automation is to pick a platform that collects data for each user across their customer journey. Automation starts with data. Purchase? Try email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Customer] Stop creating Random Acts of Content
    Just because you CAN create content doesn’t mean you SHOULD if it takes up time and confuses your customers. If you’re not enjoying it, stop (your customers can tell). If you’re creating content for other marketers instead of your customers, stop. By Mark Schaefer. Let’s unpack this a bit. Your plan.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Customer] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Along that journey, they’ve identified key clusters of marketing competencies and representative technologies they use for each of them: data & analytics, planning & instrumentation, content, events, social, in-product, and customer advocacy. The best ones do more than just namecheck tools they use. Marketing Management
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Customer] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. By determining the communications that work best for your target audience, you can develop an optimized strategy that reduces your long-term Customer Acquisition Cost (CAC).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Customer] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all
  • PUREB2B  |  FRIDAY, MARCH 17, 2017
    [Customer] How Do You Anticipate The Buyer’s Needs?
    Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers. People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. Watch now! appeared first on PureB2B.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Customer] 5 Strategies to Help Teams Thrive after a Merger
    While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. Delivering the right content, to the right customer, at the right time.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Customer] Tips for pulling off a successful business event
    Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. Do you have a backup venue?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Customer] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Customer activity dimensions such as recency (how long ago an individual opened or clicked within an email) and frequency (how often an individual performed an action) are the best ways to determine how often a marketer should be sending to them. Focus On Deliverability First. Why start with deliverability? Segmentation. Use Infographics.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Customer] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    But in 1939, Allstate did something no insurer had done before: it customized policy rates by considering consumers’ vehicle mileage, purpose, and age. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes. But engaging doesn’t have to be unnatural.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Customer] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. The Marketing Nation Summit is the one time of year the entire ecosystem of customers, partners, employees and prospects join together.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Customer] How to Create the Three Parts for Any Sales Funnel
    As noted above, there are several approaches for getting potential customers into and involved with your funnel for the first time. Knowing more about your prospective customers enables you to tailor a message that resonates with them. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. The Three Parts.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Customer] The Best 2017 Networking Events for Marketers
    Are looking to use social media to build customer loyalty and ambassadorship. After all, 4X as many customers would rather watch a video about a product than read about it , and 43% of people want to see more content in this format from marketers. And where's the appeal of that? The truth is, not all events fit that stereotype. 9) C2.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Customer] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . From sales to customer service to business development – the numbers and stats produced from the stack are valuable. .
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 16, 2017
    [Customer] Is MarTech Is Too Important To Leave To The Marketers?
    A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine. But, increasingly, these types of projects have ‘customer experience’ at their center.” You can see a public infographic here ). Yikes!)
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Customer] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks. Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? The majority (64 percent) said that they were most interested in advertising on Instagram.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Customer] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Jean explained many companies are developing their target audience persona based on one single real customer, or create too many personas that overlap with each other, or make the mistake of only focusing on C-level decision makers. Their strategies were not centered on selling, necessarily, but on helping and supporting their customer.
  • TYPE A COMMUNICATIONS  |  THURSDAY, MARCH 16, 2017
    [Customer] Empathy, Orwell and Experiences
    Corporate Culture Creativity Customer Experience Carla Johnson Cleveland Clinic Empathy George Orwell Type A CommunicationsMarch 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless. read more.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Customer] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing! Engaging Viewers.
  • AKOONU  |  THURSDAY, MARCH 16, 2017
    [Customer] [Guest Post] Are We Empowering Human Interaction Or Displacing It?
    They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues. They help us in better understanding our customers, markets, and what’s happening, so that we can engage customers with more relevant insights on more timely bases. Or they don’t.
  • INFER  |  THURSDAY, MARCH 16, 2017
    [Customer] Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience
    He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Episode Breakdown: In this episode, Jeff talks about how Customer Experience is the next “big thing” and: Data analysis vs. emotional intelligence vs. diversity. Love what you hear?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 16, 2017
    [Customer] Marketing’s Like Love: How Rejection Leads to Success
    Just as paramours work together to convert a ‘meet-cute’ into ‘something more,’ sales and marketing must work together to convert a prospect into a customer. Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other.
  • CONTENT STANDARD  |  THURSDAY, MARCH 16, 2017
    [Customer] How Overstock.com Is Winning at Retail Marketing
    The content inspires the customer to consider adding several more products to their cart, once the blog article has shown him or her the added benefit of these pieces. In this sense, content has taken the guesswork out of how this product would fit into their lives. Know Your C ustomer W ell. Was it art, electronics? Do n’t G ive Up.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Customer] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers. That means being able to support a sophisticated data model and respond with relevance during customer interactions.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Customer] Six SEO Tips for UX Designers
    This will not only help Google, it will also help your would-be customer determine if she wants to provide the lead information sufficient to download the rest. Guest post by Alex Berg. Image credit: Bambi Corro III. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch.
  • ACT-ON  |  THURSDAY, MARCH 16, 2017
    [Customer] Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast
    We’re working hard to try to get to the best customer support we possibly can have. For us, it’s the customer service experience, the experience when you’re in the car. I can’t just go buy customers. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Customer] The Complete Guide to Starting a Podcast for Agencies
    But if you can dedicate the time and effort, it can be incredibly rewarding in terms of increased engagement with your existing customer base and also in elevating your agency's visibility and reputation. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast? million podcast listeners.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Customer] 5 Lead Generation Strategies You Probably Never Thought Of
    Instead, start by thinking of your customer, what their everyday lives are like, and what they could actually benefit from. Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic. They’re good ideas. They work.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Customer] How to Create a Partnership Marketing Plan that Drives Growth
    Feel free to customize it to fit the realities of your firm and industry. In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. So what are we to make of this finding?
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Create. Captivate. Engage. The Art of Interactive Experiences
    Customers have welcomed this change in methods as they are clearly not impressed by the bombardment of directionless, valueless content. They are moving in the direction of engaging, immersive experiences that add value and are customized to their needs. Thus, the buzzword is interactive. What makes interactive marketing successful?
  • ENGAGIO  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Including a “Human Touch” in a Technology-Driven World
    Which is why we save them for our biggest customers and potential “crown jewel” accounts. These are the people you deliver flowers to, and, in our world, you customize your analysts’ reports for. Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. and 3.4% Potential buyers (e.g. It’s easy enough to do.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Customer] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. In this modern era where product information is expected to be readily available, many customers want to interact with businesses in ways that are convenient for them. Why is multi-channel marketing an effective strategy?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Why CMOs Should Embrace Ad Blocking
    But, it really is, in many ways, all about the CX or customer experience, which by the way is broken, in case you didn't know. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. " Don't Run From It, Run Toward It. " The word is relevance.
  • B2B LEAD BLOG  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Marketing Effectiveness: What It Is and 4 Ways to Measure It
    Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. Digital Marketing
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Account-Based Sales Development In A Predictive World
    and make sure we’re staying in front of our best prospects with custom messages. The difference between these two approaches is significant – our top leads get on average 10X more custom touches than our automated sequences for bottom leads. Our sales development team lives in Outreach today. how good a match are they for our product?)
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Customer] How to Generate Fresh, Customer-Centric Content
    Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Customer] [VIDEO] The Role of Story in Account-Based Marketing
    Let’s start with the following definition of ABE: Coordinated and personalized approach across multiple functions (specifically Sales, Marketing, and Customer Success), to land and expand a set number of targeted, named accounts. We all should know by now the power of storytelling in business. Of course they do, and then some.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Is your brand making maximizing interest from potential customers?
    Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. This is where personalized customer journeys come into play.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Customer] 5 Email Reactivation Campaigns That Win Subscribers Back
    Beneath the headline, the email reads “At some point you either signed up on our promotions list or you’ve been a customer of our Online Ordering, or both.” Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. Simpler times, am I right? I’m moved to tears.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Blockchains as a new kind of quantifiable brand equity?
    ” In a blockchain-enabled world, brand equity, market cap, and traditional equity get merged into one, but ultimately represent something that is frequently lost in traditional valuation metrics — what is the “value” to the customer. I’m a Druckerian : “The purpose of a business is to create and keep a customer.”
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Customer] 21 Stats You Need to Know About Marketing Automation
    If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. for centralizing customer intelligence (80%) and cross-channel campaign management (82%). How are they doing that?
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Is Content Marketing Killing Your Customer Conference?
    I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Customer conference competition and fatigue.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Are Notifications Driving Us Crazy?
    From there, you can customize how and if you want to receive desktop notifications by clicking “Notification Settings.”. 3) Customize notifications. Customize the sound or vibrations patterns different applications make so you know what messages you receive without having to check your devices. How do you start your mornings?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 15, 2017
    [Customer] How To Create More Long Term Brand Promoters
    Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Brand […].
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Customer] test post
    Spend less time reaching more customers. Try VerticalResponse today. (It’s It’s free!). Join 140,000 small business owners. Get expert tips and email inspiration biweekly. Subscribe today and download our FREE Guide to Email List Management eBook. Subscribe. © © 2017, Jeremy Tew. All rights reserved.
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