• OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Customer] Love Marketing Technology. Buying It? Not So Much
    Opentopic blog >> cmswire.com Software sold as a “service” might work as a business model, but for the customer — at least for this customer — buying marketing SaaS sucks. Marketing Technology Cmo undefined
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Customer] #Personalized Mona Lisa #Marketing #Humor #Fail
    Distribute the pieces among your uber-ironic friends and have them write on the back of each piece what customer segment would find the image most interesting. Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. So here goes.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Customer] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    And given Google’s past product rollouts, the Suite offerings have the potential to draw new customers by providing more value and tighter integrations, and at a better price point. Check out the Summit announcements that get this Data Nerd excited: Integration. Data Visualization. Data Studio streamlines all of that. 
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Customer] The radical NoMQL movement in content marketing
    But as radical of a move as this may seem through the eyes of a marketer, if we put on a prospect’s hat — remember, we’re all committed to being customer-centric, right? But through the lens of customer-centricity, what’s being disrupted: our audience’s experience or just our internal apparatus? Say what?
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Customer] 7 Steps to Brilliant B2B Marketing [Part 2]
    Use “sense and respond” tactics to qualify and follow-up with potential customers. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing.
  • DISCOVERORG  |  FRIDAY, MAY 27, 2016
    [Customer] Coaching Culture: Putting Down Roots
    At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Today’s sales, marketing, and customer success team’s rely heavily on their technology stack to keep up with the fast-paced and dynamic environment of today’s digital world. Coaching at the Call Level.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    platforms, and customer relationship management. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] Study: How Much of Your Content Marketing Is Effective?
    And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. their most important marketing goal, lifetime customer value and. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] Content Marketing Playbook: Strategy and Roadmap
    customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. Introduction 3 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved. 16% 2.9%
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer] 3 Keys to Getting Sales-Qualified Leads
    customized messages and/or content, and maximize. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. program running right now. Or maybe you are considering one. or have a client who is managing one.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Customer] Tips For Getting More Out of Marketing Automation
    Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts. Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. Read the full story on CMS Wire.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Customer] Does Your Content Have Superpowers?
    Social – more than any other medium – has to connect with what your customers and prospects want to learn. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Where your reason for existence was to get customers to return to your web site?
  • BIZNOLOGY  |  FRIDAY, MAY 27, 2016
    [Customer] 4 ways a website redesign can improve your digital marketing NOW
    Being Mobile Friendly Helps You Reach More Potential Customers. Web Copy: The copy on your website should speak exactly to the customer you’re trying to reach. Looking for a way to boost your digital marketing efforts? Here’s how an update to your website can inject new energy into your marketing. Fresh Look Can Attract New Visitors.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Customer] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Is anyone answering your prospects and customers’ common questions online? Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Demand Gen Report). Social Media B2B).
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Customer] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    If you're not sure where to begin, raw data and conversion rates on visits, leads, and customers are a great starting point. On the flipside, keep unwanted sets of eyes out of the data by customizing permissions. As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? Excel?
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Customer] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Legend has it that Buster carved a bow from a hickory stump and could shoot it more accurately than an Olympic archer using a custom compound bow. Symptom 4: California customs! There’s an old story about Uncle Buster from the backwoods in Arkansas. One day, a visitor from up north got lost in the woods and stumbled upon Buster’s barn.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Customer] How to Improve B2B Event Marketing ROI with Marketing Attribution
    So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? Did you accelerate your deal velocity or upsell any current customers? In simpler words, do events help you close customers faster? Deciding Which Events to Attend.
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Customer] What is a Marketer CEO?
    Customer focus. The first characteristic of Marketer CEOs is that they have an unrelenting focus on the customer. It is clear that of the three value disciplines described in the seminal study by Michael Treacy and Fred Wiersema*, customer intimacy figures highly. Customer relationships. Marketing’s capabilities.
  • SNAPAPP  |  THURSDAY, MAY 26, 2016
    [Customer] Introducing Our Latest Feature: Create a Personalized Summary
    You can add a header and/or footer, each which can include a custom image, custom text, or a preconfigured date or page number. You can upload a cover sheet to include in the PDF, as well as customize the background color or image for all other pages. To see it in action, check out this SnapApp: Content loading. Love it?
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Customer] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    These levels involve a lot of batch and blast emailing along with the beginning stages of automating campaigns across the customer lifecycle. Listen to the podcast now to analyze the state of marketing transformation and audience building or find an overview of the topics below. What’s Behind the Name Change? Tune in to find out !
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Customer] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    ReadyPulse is very proud to drive the leading customer retention rate in the  Influencer Marketing industry. Are you seeing any trends in influencer marketing with your customer you want to share? What are some of your favorite things about ReadyPulse customers? Tell us a little about your background, Sam. Blog Modern Marketin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Customer] Why B2C Marketers and Agencies Need to Work Together
    At the heart of these efforts is a drive to effectively gather and mine rich sources of customer data. Download The Age of Brand, Agency & Customer Collaboration to see what I mean. This is not breaking news by any means but there are currently 7 billion people on our planet right now. That Was Then. Those days are gone.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer] 3 Keys to High-Growth for AEC Firms
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Does your AEC firm qualify as high growth? commitment to research. Yes, it’s a bit meta that a key finding of our research is that research is a key ingredient to the high-growth formula.
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer] Improve your SEO by Fixing Your Old Web Content
    By getting rid of the old content and providing new material, you’ll be continually impressing your customers which ultimately leads to new business. As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Add a 301 redirect away from it.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Customer] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    Furthermore, when I speak to prospects and engage with customers, I find that sales believes the changes are needed on the marketing side, but that there is little that they need to do to adapt. As result, the unfortunate reality is that they are not converting potential buyers to customers at the rate they could be. WHAT?!?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Customer] B2B Social Media: An Underutilized Method for Improving SEO Performance
    To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they actually use. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. It wanted fresh content.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer] PRMM Interview 21 with Scott Lum on content and social media marketing
    We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Content marketing is a strategic marketing approach where content creates value for our customers so that they want to share it with their with their friends. Connect with Scott on Twitter – @ScottLum.
  • CLIENT BRIDGE  |  THURSDAY, MAY 26, 2016
    [Customer] CRM - What It Is and Why It's Important for Your Business
    CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Customer] How Data-Driven Are Today’s Modern CMOs?
    Sixty-six percent of survey respondents indicated that they are focusing on transitioning into a data-driven department and seamless cross-channel customer experiences, underscoring the importance of a holistic understanding of the customer journey. Most marketing leaders have data on the brain. t’s time to get personal.
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Customer] What to Include in a Business Thank You Letter
    When you want to thank your customers, what do you do? Think about what your customer would like and, if it is reasonable, send it with the letter. . If you like the idea of sending a business thank you letter to your customers but you don’t have time, utilize a service. Personal Information. Hope for the Future. Drop-in Item.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    ” While a healthy customer base indicates that there is a clear need for your product or service, failing to build on your knowledge of these existing customers and capitalize on cross-sell opportunities can stunt your revenue growth. Below are three critical factors to effectively cross-sell to your customers: 1.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Customer] Microsites and SEO: Why B2B Link Building Matters
    By conducting neutral, third-party research targeted to a specific industry, GetApp is working to position itself as the resource for both vendors and customers alike, making it a natural and valuable place for many parties to link to. Everyone loves being called out for doing great work. But the benefit is two-fold. It’s a win win.
  • CLIENT BRIDGE  |  THURSDAY, MAY 26, 2016
    [Customer] Buyer Personas - What Are They, and Why Do They Matter?
    These are generalized representations of fictional customers, and where those customers may be in the buying process. If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. That is done through the creation of buyer personas. buyer personas SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Customer] Keeping your content promise, even when it hurts
    Sneaky mentions and links that are simply ways to sell out to our customers. Do you serve Google first, or customers first? Sneaky mentions and links that are simply ways to sell out to our customers. Do you serve Google first, or customers first? encouraged her to give it a shot. It was a difficult decision. Pop-ads.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Customer] 9 Questions to Ask Before Creating Another Social Media Account
    If you are going to have a handle represent your brand it is important for that handle to be meeting the expectations of the customers. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Don't have personas yet?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2016
    [Customer] Elevate B2B Content Strategy to Business Level Execution
    This is about content that addresses external audiences we generally refer to as “customers”. This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right. Content Marketing
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Customer] Digital Darwinism: Where Do You Stand?
    Altimeter states: “Digital transformation is more than just digital; it’s about remodeling businesses to be agile, innovative, and customer-centric at their core.”. Business as Usual organizations: Support a traditional funnel approach to the customer journey. And the customer is more in the forefront of programs. Eventually.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Customer] Digital Darwinism: Where Do You Stand?
    Altimeter states: “Digital transformation is more than just digital; it’s about remodeling businesses to be agile, innovative, and customer-centric at their core.”. Business as Usual organizations: Support a traditional funnel approach to the customer journey. And the customer is more in the forefront of programs. Eventually.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Customer] Guide to Getting Started With Profile Management
    As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are able to better prioritize high-quality prospects, deliver more personalized messaging and increase conversions. Use Profile Management to bring all of your prospect data together, then build and segment ideal target profiles over it.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 25, 2016
    [Customer] Marketing Automation Holds the Key to Effective Consumer-Based Marketing
    The customer forms the core of every great marketing campaign, which is what makes consumer-based marketing so effective. Consumer-based marketing is a form of marketing that delves beyond products and promotions to see the unique customer behind every sale. Marketing Automation marketing automation
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Customer] Is Your Referral Program Getting You the Leads You Need?
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. If you have developed a referral marketing strategy , congratulations! But now comes the hard part: Building out your referral program and keeping it going. Strategic Content. Your network.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Customer] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Rather than focusing on just maximizing clicks, marketers want to consider how to generate the most valuable clicks, which is measured by qualified leads, how those leads convert to opportunities, and eventually all the way down to new customers and revenue. A/B testing has become a staple in the data-driven marketer’s diet. qualified leads.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Customer] Meet the Vidyard Team, Video Style – Jon Spenceley
    On the B2B side, Taulia , who happens to be a Vidyard customer. They do great things in regards to mapping the customer journey according to their video consumption and creating content that is relevant and funny to their customers in the (traditionally) very boring payment processing industry. Get the Guide. Email address*.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Customer] The Danger of Not Having the Right Testing and Optimization Technology
    By running A/B or multivariate tests —the two most popular forms of optimization testing—businesses obtain data results that reveal valuable patterns in customer behavior so they can make better decisions about what content to show to which customers, at what time, and in what way. Oracle Marketing Cloud
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Customer] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Custom Audiences: Custom audiences allow you to layer Facebook data on top of your business data.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 25, 2016
    [Customer] 9 Subject Lines to Celebrate Memorial Day
    Memorial Day is coming up May 30, and there’s no better way to grab your customers’ attention than with some clever, seasonal subject lines. With the weather warming up, and the extra long weekend ahead, now is the time to have fun, get festive, and let your creative light shine. Tasting Table). START’S NOW! Pottery Barn).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Customer] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    It’s about connecting your messaging into a single conversation—whatever the medium—so the customer experiences you as a coherent whole. Going the Distance: An Understanding of the Customer Journey Life’s a marathon, not a sprint. In reality, the journey from cold name to repeat customer is a journey.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Customer] 7 New Twitter Features You May Have Missed
    It was only when I sent her a custom list of people to follow whom I knew she'd like that the value started appearing. In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately. No small portion. We're listening!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 25, 2016
    [Customer] How To Beat Your Competition At Content Marketing
    Having a good product and providing great customer services simply are just not enough anymore. Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Customer] Demystifying Deep Linking in Your App
    Google’s App Invites doesn’t allow the same customization, but the message can be sent outside of Play Store apps, such as via SMS or email. Google's App Invites doesn't allow the same customization, but the message can be sent outside of Play Store apps, such as via SMS or email.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Customer] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close. How many demos convert to paying customers? How much revenue does each customer bring in? Where else will you find hundreds, if not thousands, of potential customers in one area?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Customer] Is Predictive Intelligence the Future of B2B Marketing?
    B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer - and personalizing all content to their needs and interests. Manually scoring leads, with this helpful guide , can be an excellent introduction to the strategy of fully comprehending customers.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Customer] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    The most valued skillset that your account executives possess is their ability to advance a potential customer through the buying cycle to close. How many demos convert to paying customers? How much revenue does each customer bring in? Where else will you find hundreds, if not thousands, of potential customers in one area?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 25, 2016
    [Customer] When Too Much Focus On Customer Experience Is A Bad Thing
    Has customer experience become too much of a focus? For the record, I do not believe that there can ever be such a thing as too muchfocus on customer experience – from a practical application side of things, that is. The post When Too Much Focus On Customer Experience Is A Bad Thing appeared first on Marketing Insider Group.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Customer] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database. It’s certainly true that the sheer volume of customer-related data has increased to the point where replicating it all into a central system would be a massive project.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Customer] How Much Do Your Leads Cost?
    Has a custom solution been agreed upon? Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Customer] Spring 2016 Product Release Highlights
    Using a unique and intuitive “Inbox Style” layout, advanced content relevance filtering, and custom tagging tools, marketers can align their company’s brand and growth priorities by easily identifying and prioritizing opportunities, and reporting results across paid and organic channels. New Product Release Highlights.
  • 3D2B  |  TUESDAY, MAY 24, 2016
    [Customer] B2B Sales Acceleration: How to Help Buyers Buy
    For example, if a potential customer attends a webinar or has been using a free trial, you might want to call them to see if they have any questions. B2B sales acceleration is all about closing more deals faster. When people think about speed, technology often comes to mind. This isn’t just speculation. Research proves it. Here are some tips.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Customer] Real Life Marketing Lessons from HBO’s Silicon Valley
    Opentopic blog >> cmswire.com Tags, the code that is embedded on your site when new marketing technologies are implemented, can leak customer and company data, and slow down your site to the point where users abandon it. Marketing Technology Cmo undefined
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Customer] What the Rise of Platishers Tells Us About Content Management Systems
    At its most complex, it can be the heart of digital experience, responsible for orchestrating and organizing all customer-facing communications. These platishers have customized CMS platforms that they themselves have created. The days of set-it-and-forget-it are dead now that customized, audience-driven CMS platforms are taking hold.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Customer] Are You Leveraging Your Content for Sales Enablement?
    Sales works more higher qualified leads, and marketing improves its scoring efforts and creates customized nurture streams to further leads through the funnel – all leading to greater efficiency, and increased revenue. Of course you do. This data also allows the right follow-up information to be sent to the right people at the right time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Customer] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    The moral is it doesn't necessarily matter what a marketer likes, what matters most is what the customer likes. Customer Service - 100%. It would be wise for a marketer to pay attention to what their respective customers are saying when it comes to mobile marketing. It sounds fairly simple, right? History Lesson First.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Customer] B2B CMOs Should Invest in These Marketing Innovations
    Look for ways to push content out to customers and convert leads through mobile channels. Text message campaigns and custom branded mobile apps are strategies B2B companies should pursue to reach prospects. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Customer] Creating Killer Content with Data: Pubcon Austin 2016
    Customer Data / Blog Subscribers. Do you know the most common job titles of your customers? A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. Let’s be real.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Customer] The Next Generation Platform for Account-Based Everything is Here!
    CDW , Dell , EMC , SunTrust and more run account-based marketing and sales development programs across tens and hundreds of thousands of accounts (direct & indirect channels, targeting customer expansion opportunities as well as net new customers). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Customer] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Add Prospective Customers and Share Their Content with Your Network. Even more powerful than a custom invitation to connect is a warm introduction. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. Warm Introductions.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Customer] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. About Infer.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Customer] How to Improve Your Lead Nurturing Program
    Instead, examine your leads’ needs: pay attention to the messaging they’re responding to, the content they find most engaging, and the questions they’re asking before deciding to become customers. Over time, many marketers will see a dip in their lead nurturing programs. So how can you find more of your best audiences? Send Fewer Emails.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Customer] 10 of the Best Brands on Twitter (And Why They're So Successful)
    From their Twitter description (below) to their team of dedicated customer service professionals that answers every single question tweeted their way, the folks at JetBlue consistently go above and beyond to delight customers on Twitter. When it was first created, Twitter was designed mostly for individuals. Follow @JetBlue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Customer] Someone’s making money off your copyrighted content (But it isn’t you)
    “We syndicate that content and we allow our customers to host that content on our site,” says Rand.  “We’re paying the publishers as customers millions of dollars every single year to have the right to license that content.” By Kerry Gorgone, {grow} Contributing Columnist. Copyright in a world of curation.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Customer] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    You should start by asking yourself and your sales team a few questions like: Who are our ideal prospects and customers? Always be focused on your customers’ needs. And sales will then move these prospects to an opportunity stage where they’ll then, hopefully, become customers. That’s where demand gen comes in.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Customer] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    You should start by asking yourself and your sales team a few questions like: Who are our ideal prospects and customers? Always be focused on your customers’ needs. And sales will then move these prospects to an opportunity stage where they’ll then, hopefully, become customers. That’s where demand gen comes in.
  • B2B LEAD BLOG  |  MONDAY, MAY 23, 2016
    [Customer] 5 Killer Marketing Tips to Win Over Customers
    Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs. It can be difficult to plan for your financial future, make large business decisions, or move toward growth when you’re juggling inconsistent and unpredictable profits.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Customer] Myth Busters: 4 Misconceptions About Predictive Intelligence
    in your database who isn’t a customer turns out to be a San Francisco-based technology company, with 3500 employees that uses Amazon Cloud Services. The main takeaway is that: predictive models based on firmographic data alone, cannot make a prediction about which accounts will become your next customers. Now Acme Inc. Bingo! Or
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Customer] 4 Content Trends Every Marketer Should Be Following
    But it does mean you should think about how to unify the customer experience across all platforms. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. On May 19, we held our West Coast Summit in San Francisco. Points to Red Bull logo.). But that’s changing. Not necessarily.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Customer] The Ultimate Guide to Referral Marketing
    Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional advertising spend, all thanks to customer referrals. Opentopic blog >> business2community.com Referral marketing has seen more than its fair share of outsized success stories.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Customer] Polly Allen: Unleashed
    And second, CDW Sales Enablement. I was part of creating custom sales kits for each of the sales staff, which involved taking headshots (on-site), merging their contact details and creating the kits for their sales follow-up. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur?
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Customer] 11 Overused Stock Photos to Ban From Your B2B Marketing
    photo of a real executive or customer would be 10x more effective, though. 4. Is she really the best representative of your company or your customers? Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Customer] 12 Overused Stock Photos to Ban From Your B2B Marketing
    photo of a real executive or customer would be 10x more effective, though. 5. Is she really the best representative of your company or your customers? Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Customer] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    Its in-house agency, Onion Labs, grew quickly, and 90 percent of The Onion’s advertising deals now have a custom content component. That custom content has a reputation for being pretty damn funny—like this absurd video for Allegra  that shows a woman petting sponges. It’s like a treat.” Brought to you buy Four Loko.”
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Customer] The real value of engaging your audience in content marketing
    It’s not just a matter of engaging prospects so they become customers. It’s about engaging customers so they become fans and promoters – and help you win more customers. Think of Zappos, who create legions of brand ambassadors by providing incredible customer service. Consumers crave authenticity. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2016
    [Customer] Mastering International Email Deliverability
    The email marketing landscape today is a mishmash of different rules and regulations in each country in which you have customers. If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. In reality, CAN-SPAM is one of the least restrictive set of regulations.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Customer] Sales Contests: Building a Culture of High Performance
    Others can be scheduled as needed to help launch new products or services, promote new releases or upgrades or tie into your customers’ larger campaigns. Consider adding a cash      bounty for each additional new seat, new customer, or revenue sold beyond      a certain target value. Improving customer service. Contest Sampler.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Customer] 3 Steps to Bridge the Gap Between Online and Offline Channels
    To influence the entire customer journey, it’s important to look at entire customer experience across channels, not in silos. This largely depends on the channels you integrate and what influence each has on the customer journey. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Customer] 8 #SDSummit Case Study Sessions to Attend
    This year’s lineup includes a variety of customer case study presentations from top-tier companies. How A Killer Customer Experience Drove One of IBM’s Most Successful Global Launches. An explosion of digital channels gave customer unprecedented control over their journey to purchase, disrupting every industry and function.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Customer] How Do You Choose a Blog Platform?
    It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. How do you choose a blog platform ? . With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Customer] A course correction for influence marketing measurement
    According to research from Boston Consulting Group shows that one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Customer] 15 Best Practices for Email Unsubscribes – With Examples
    Customize your unsubscribe instructions. The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. So when your subscribers say “goodbye,” it doesn’t have to mean forever.
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Customer] 15 Best Practices for Email Unsubscribes – With Examples
    Customize your unsubscribe instructions. The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. Especially if you believe a certain number of people are always going to fall off your list, no matter what you do. So when your subscribers say “goodbye,” it doesn’t have to mean forever.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Customer] 7 Lead Management Tools That Will Save You Hours
    You can generate customer data by monitoring your company’s social media activity with web-based tools like Sprout Social. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Boomerang. Genius.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Customer] Pressure
    They also increased subscription costs for their customers. CMOs are demanding content, customers are open to brand storytelling, writers are buying homes in the Hamptons and wearing Cartier Love bracelets like the Jenner’s (OK, maybe not), and now there’s more trustworthy content out there than ever before. Pressure. The Backstory.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Customer] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    Widening Gulf between Transactional and Consultative Selling - In spite of the commoditization of products, customers are getting tougher to deal with and are demanding more support and expertise (there’s that word again), especially with the more complex decisions. Sales Engine CEO, Paul Rafferty with author Neil Rackham. Well…not so fast.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Customer] Are 2016 Messaging Apps Finally the Death Knell for Email?
    billion with customers like eBay, The Wall Street Journal , AirBnB, and others employing its services. Further, this “external communication” enabled by social media messaging apps could bring brands directly to their customers, also eliminating email in this capacity. It’s Monday at 6:29 a.m. her alarm sounds.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Customer] Are 2016 Messaging Apps Finally the Death Knell for Email?
    billion with customers like eBay, The Wall Street Journal , AirBnB, and others employing its services. Further, this “external communication” enabled by social media messaging apps could bring brands directly to their customers, also eliminating email in this capacity. It’s Monday at 6:29 a.m. her alarm sounds.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Customer] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    YouTube said to plan ‘Unplugged’ online TV service for 2017 (20:30): YouTube is working on a paid subscription service called Unplugged that will offer customers a bundle of cable TV channels streamed over the Internet. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [Customer] App Search – Whiteboard Friday
    Opentopic blog >> moz.com App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. Marketing ROI Cmo undefined marketing roi
  • I-SCOOP  |  FRIDAY, MAY 20, 2016
    [Customer] Digital business transformation – close the gaps, connect the dots
    Business optimization Business process management Change management Digital business Digital transformation business processes customer experience digital transformation economy digital transformation failure holistic holistic transformation hyper-connectivity third platform
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Customer] 7 Steps to Brilliant B2B Marketing [Part 1]
    B2B customers agree that having a website is crucial when it comes to decision marketing. Get feedback from your customers, review your lead generation devices, optimize your customer journeys, and try to strike the right balance between selling, informing, and entertaining your audience.  Customer reviews/case studies (54%).
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