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31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Click here to take the survey Why we care.

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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Furthermore, enterprise video views on smartphones leaped 216% in the same period. Overall, enterprise video views rose 93% in the second quarter.

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74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data. Facebook launches its “Widely Viewed Content Report”. There is a caveat: The posts that had the most content views during Q2 represented about 0.1% Read more here.

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Can You See Who Viewed Your LinkedIn Profile?

Hubspot

So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Open profile views. Well, you can find out. Let's dive in.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?