Paul Gillin
FEBRUARY 10, 2016
Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Sound familiar?
Paul Gillin
JULY 14, 2010
After about 20 minutes hour of waiting, I pulled out my smart phone to check Twitter. As I made my way slowly northward that night by alternative means, I kept an eye on the CalTrain Twitter feed but could find nothing to explain the outage that had stranded thousands of people in one of the nation’s busiest rail corridors.
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Paul Gillin
JANUARY 24, 2013
New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.
Paul Gillin
JULY 29, 2010
In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. Then the curator combs through the results to make decisions about what to publish, what to promote and what to throw away.
Paul Gillin
DECEMBER 1, 2010
and Twitter. Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. and Twitter. This year’s Web 2.0
Paul Gillin
OCTOBER 5, 2011
Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. Think Like the Customer. The weekly newsletter is always good for a laugh. And I do, nearly every day.
Paul Gillin
AUGUST 9, 2012
The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. Order From Chaos.
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