The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MAY 21, 2012

Typical Audience: Current customers on previous release, sales team, business partners. What: Customer training. Typical Audience: New customers, existing customers with new users. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell).

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Go to a trade show and the situation gets really bad. What is that acronym you keep using? How do I get in touch with someone who can explain all of this?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 30, 2013

Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it. Research and discover your target customer. Trade Shows. So my first impression was that David T. Planning Your Strategy. Determine and plan your approach. Build your assets.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it. Research and discover your target customer. Trade Shows. So my first impression was that David T. Planning Your Strategy. Determine and plan your approach. Build your assets.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100