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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. So far as I recollect, Customer Experience Management hasn't had its cover yet. But no Customer Experience Management for Dummies.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network.