Contently

MARCH 25, 2021

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention.

Press 188

Press Product Case Study Case Studies 188

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 89

Enterprise Management Hubspot Terms and Conditions Sample 89

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

API 89

API Gartner Paid Search Agency PR 89

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls. These custom user roles will aid in governing the visibility and usage of the application.

Lead Scoring 110

Lead Scoring Lead Ranking Marketo Paid Search Agency 110

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 86

Knowledge Base Hubspot Validation Landing Pages 86

Martech

MAY 4, 2023

Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers. Get MarTech! In your inbox.

Marketing AI 104

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 104

Martech

SEPTEMBER 28, 2022

A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating. A slew of Dynamic Chat features that improve customer experience and make chat more useful. To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. Get MarTech!

Marketo 83

Marketo Marketing Management Lead Scoring Lead Ranking 83

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” Twilio Flex and Voice customers can also manage regulatory requirements with automated personal information redaction. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

Martech

MARCH 8, 2023

The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance. That leads to better-looking sites while maintaining the user-friendly experience your customers expect. Get MarTech!

CMS Development 89

CMS Development Business Work Management Template 89

Martech

FEBRUARY 8, 2024

Additionally, the “SPF & DMARC for All” update allows customers to directly copy DMARC and SPF records from HubSpot to their DNS and monitor the connection status within HubSpot itself. Professional-tier customers can now create up to 25 calculated properties, up from five. Learn more about calculated properties.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Even better, quote a customer. Be Specific.

Press 145

Press Sample Work Management Paid Search Agency 145

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. The voice can be adjusted for tone and style based on the customer persona they are writing for. The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 89

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 89

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. We take lightly branded content, like an article, video or design, and distribute it across our publisher network online.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Martech

JUNE 15, 2023

OpenAI released new versions of GPT-3.5-turbo The integrated functionality “provides control of content from ideation to editing to customer experience in real time, showing what content will look like on your own websites and applications.” As a result, more and more AI-powered solutions are being announced every day. Get MarTech!

Allocation 70

Allocation CMS Development Classified Ads Lead Ranking 70

Liveintent

AUGUST 9, 2021

Earlier this year, we released our Native Ad Blueprints solution. Since its launch, it has helped publishers streamline their native operations in email newsletters while upholding reader experience through a premium, brand-aligned format. Here’s a glimpse into what’s possible: Choose your layout.

Ads 71

Ads Tools Work Management Newsletter 71

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Ledgeview Partners

OCTOBER 5, 2020

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins. GET SUPPORT WITH THE NEXT DYNAMICS 365 RELEASE.

Custom Publishing 75

Custom Publishing Tips Contacts Product 75

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 17, 2023

Additionally, they have a more robust view of their customers and prospects. As a result, most Star Performers (47%) claimed that they have a “near complete” ability to develop a complete 360-degree view of their customers. In comparison, just 24% of Core Players and 17% of Under Performers could say the same.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

JUNE 28, 2023

Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0” This is an increase from the 25% of respondents who said the same in 2022.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

JUNE 10, 2022

Enterprise-level HubSpot customers have enjoyed using Playbooks, call transcription and call coaching features, and now Professional-level HubSpot users can benefit from these powerful tools. At the same time, Enterprise users can create a set of custom answer options or save answers to a property. Social media tool improvements.

Enterprise Management 83

Enterprise Management Hubspot Features Ideal Customer Profiles 83

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. Generally speaking, previous research has suggested that marketers are still facing a number of challenges, specifically when it comes to personalization and the customer experience.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240