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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Post this on Diigo.

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. UGC increases customer satisfaction through conversations.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering.

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The Ultimate Guide to Marketing Campaigns

Hubspot

Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Gather customer feedback or content. For increasing brand awareness: Sentiment, social mentions, press mentions.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? You think you know what is important to customers. Should Investor Relations Teams Use Twitter? - Setting up a B2B blog or a Facebook or Twitter [.].

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Complete Guide to B2B Marketing

Directive Agency

They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. I would argue that the quality of your website communicates to future customers the quality they can expect from your software.