Remove Custom Publishing Remove Paper Remove Trade Show Remove Twitter Remove Webinar
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

Companies that implement ABM have reported an 84% improvement in reputation and 74% improvement in customer relationships. You don’t just need a rough idea of your ideal customer. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. What is your target’s role?

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations. Here are 20 ideas.

ROI 100
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21 Tips & Other Impressions from the Marketo User Summit

The Point

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. Why does Marketo publish their pricing on their Website?

Marketo 100
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How much do you “charge” for your content?

Chris Koch

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.

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How much do you “charge” for your content?

Chris Koch

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.