Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? We decided to compile some of the most important thought leadership best practices from recent research and surveys. Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Quick Takeaways. Innovative ideas (i.e.,

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. And 27% are unsure of the outlook for their organizations.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Buffer

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. 👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Publishing regularly on your Google Business Profile.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. However, organic search visits on phones spiked, growing 11 percent in the quarter, up from 8 percent growth in Q1 2018. Desktop organic search visits fell 5 percent in Q2 2018.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” Twilio Flex and Voice customers can also manage regulatory requirements with automated personal information redaction. The post AI-powered martech: This week’s releases and research appeared first on MarTech. Get MarTech!

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? What is social media market research?

Social Media 144

Social Media Research Social Marketing Media 144

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. And sooner than we think.)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

seo.co

JUNE 7, 2021

If you want to learn how to generate more organic leads without a colossal budget, below are some ideas to share with your site development team and other stakeholders. Perform Keyword Research. Getting organic traffic hinges on understanding the terms that your prospects and customers use to search. Know Your Personas.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Continue your research as you find the platform that works best for you. Create a productivity regimen to help organize your daily, weekly and monthly workload. Identify the best platforms for your brand. Create a routine for your day or week.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. That being said, they need accurate data to connect and resonate with customers and prospects. B2B Marketers Struggle to Overcome Poor Quality Data.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. This is an increase from the 37.7%

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Generally speaking, most top-performing respondents (63%) claimed that their customer data was “fairly accessible,” compared to just 31% of bottom performers.

Analytics 253

Analytics Validation Barriers CMO 253

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Furthermore, just 27% stated that their organization has exceeded expectations in terms of providing real-time data access.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., It takes time to build brand awareness and visibility in organic search for brand new websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! I start at the same place every time: Keyword research. Anyone can do this research.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. About 80% of marketers claim that influencer marketing pays off for them when the influencer develops content that showcases their organization.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. To adjust to evolving customer needs and demands, previous research suggests that more organizations have shifted their focus to agile marketing.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232