KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your website’s URL.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s also a great way to be discovered by (and build trust with) your prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

DiscoverOrg

APRIL 7, 2017

Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. LinkedIn URL Accuracy. The study was completely independent.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. However, there are still plenty of opportunities to reach and convert customers. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. See video below for an SEO checklist).

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Website URL.

Linkedin 52

Linkedin Analysis Research Best Practices 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Step up your LinkedIn strategy with documents and polls. Professional-tier customers can now create up to 25 calculated properties, up from five.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JULY 26, 2021

LinkedIn maximum character limits. LinkedIn offers plenty of areas for users to enter text, with each having its own character limit. Title of custom module – 150 characters. Body of custom module – 500 characters. URL label for custom module – 70 characters. Employee testimonials – 400 characters.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Lake One

MAY 14, 2020

Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Social Shares. Related Reading: Best B2B Lead Gen Tools.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can set up customized searches for any topics, questions, and formats that are currently relevant to you. feature that lets you set up your own customized feed of content.

Process 53

Process Optimization Curation RSS 53

Lead Liaison

APRIL 6, 2020

Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! 5: POSTING TO LINKEDIN COMPANY PROFILES. Easily schedule and publish posts directly to LinkedIn company profiles! We’ve added an SSL encrypted vanity URL for hosted content. 6: NEW IMPORT OPTIONS.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. He is an influential figure in the world of social media marketing on Linkedin and has an established community of people overlapping with our targeted ICP. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Brandwatch Marketing

JANUARY 2, 2019

LinkedIn: 500 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. million blog posts are published every month. of social logins made by consumers to sign into the apps and websites of publishers and brands. User numbers. Content statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

seo.co

JUNE 13, 2022

In fact, at least half of your leads won’t be ready to buy from you right away and will need to be nurtured to become a customer. Your ability to convert leads into customers depends on your lead generation and lead nurturing strategies and your ability to close the sale. When a lead becomes a customer, it’s considered a conversion.

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Sprout Social

NOVEMBER 26, 2018

Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Bigger brands with large customer bases tend to have presences across multiple platforms. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.

Social Media 105

Social Media Social Marketing Media Business 105

Unbounce

AUGUST 4, 2020

Recency: Are your ads recently published or updated regularly? Landing pages won’t have any direct impact on the Expected CTR or Ad Relevance components of your Google Ads Quality Score, but the domain and URL you show in your ads may indirectly help or hurt your click-through rates. LinkedIn Ads – Campaign Quality Score.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145