Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 167

Top of Funnel Ideal Customer Profiles Profiling Linkedin 167

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

SendX

FEBRUARY 11, 2021

It’s the set of actions that turn an organic visitor into someone who might become your customer. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Furthermore, webinars are also an excellent way to turn those leads into customers.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Pam Didner

MARCH 17, 2021

How to scale consistent creative, messaging, and many content pieces with minimal customization, yet resonate with an audience and drive conversions at the same time.”. There are many elements to unpack in that statement: consistency, customization, relevance, conversion, and cost management. From a sales perspective, that’s fantastic.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration. How to Write a LinkedIn Summary.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. To truly excel in B2B sales, understanding and mastering this experience is crucial.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. How do they expect us to sound?

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Hubspot

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). how do I actually make one?".

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Email Address.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Marketing Institute

NOVEMBER 6, 2018

Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Should we publish once a week? When all the fields are filled out, you have a template that can be referenced easily, updated as necessary, and shared throughout your organization. Subscribe today.

Planning 111

Planning Social Media Template Marketing Plans 111

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Outbound Engine

APRIL 9, 2020

Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. Speaking of spending time where you audience spends theirs, your past customers’ inboxes are exactly where you need to offer relevant information, because that’s where they spend their time.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

SmartBug Media

AUGUST 26, 2020

This includes additional templates and properties in the workflow tool, contact and company properties, reports, lists, ads, and playbooks. The following is a breakdown of the new ABM functionalities: Additional Templates. You’ll also find ABM-geared templates within workflows. LinkedIn Integration. Properties.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Paid Search Agency Psychographics 98

Martech

NOVEMBER 27, 2023

Efficiently find correct answers to your HubSpot, general marketing and other questions using the new “Ask Academy” template in ChatSpot , which incorporates all the content from HubSpot Academy and links to the relevant lessons. Publish videos and posts with more than four images to your personal LinkedIn accounts.

Enterprise Management 93

Enterprise Management Hubspot Paid Search Agency Work Management 93

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Then, grab your free planning template to master on-page SEO. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Here are some important questions to answer to define your target audience: Who are your ideal customers? Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Practices Advertisements Advertising 282

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Buffer

AUGUST 17, 2021

Today, we’re excited to share that you can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place.

Design 124

Design Content Social Media Custom Publishing 124

SmartBug Media

MARCH 25, 2020

Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. LinkedIn may be a good place to promote if your people spend time there. Show audiences the value of your product or service (case study).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. Each Facebook friend, LinkedIn connection or Instagram follower your employees have is a potential audience member for your content.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 136

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. What is owned and earned data? How to measure owned data.

Advertising Agencies 123

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 123

Optinmonster

FEBRUARY 23, 2021

Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. The best thing about creating a custom popup to greet visitors from Facebook is that you’ll be better able to create targeted messages.

Facebook 63

Facebook Marketing Websites Template Display 63

Pam Didner

SEPTEMBER 21, 2022

Consistency is key as you build your content identity, so it’s important to establish a template or set of key guidelines to ensure everyone stays united and on-brand. Meanwhile, a CMS empowers creators to publish a piece of content without learning the complex world of coding. Just be sure to leverage what you can, when you can.

Planning 90

Planning Work Management Product Content 90

ATAK Interactive

JANUARY 17, 2020

Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! But the part of inbound that DOES work is utilizing the content you’re creating in all parts of the customer lifecycle to help grow the company. On the right, you see the same for marketing.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

FEBRUARY 11, 2021

Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. How many custom fields do you have? Email templates: What are they? How do they work?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. It is a form of marketing focused on creating, publishing, and distributing content to the targeted audience. Of course not! Include-.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

ATAK Interactive

JANUARY 17, 2020

Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! But the part of inbound that DOES work is utilizing the content you’re creating in all parts of the customer lifecycle to help grow the company. On the right, you see the same for marketing.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Martech Advisor

JANUARY 8, 2020

HubSpot has introduced the following formula to calculate the ROI of marketing activities on a granular level: Marketing ROI = [((Number of leads x lead-to-customer rate x average sales price) - marketing expenditure) / marketing expenditure] x 100. So, if out of 100 leads, 17 become your customers, the rate would be 0.17.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Marketing AI Work Management Marketing Management 155