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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

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LiveIntent announces Identity Enrichment on Salesforce AppExchange, the world’s leading enterprise cloud marketplace

Liveintent

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Follow LiveIntent on LinkedIn. Comments on the News.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. That’s quickly changing, says my latest guest on PowerViews, Koka Sexton, LinkedIn’s senior manager of social marketing. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Account-based marketing? Oh, hells yes.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing.