Jesse Noyes: Brand Journalist or Brand Reporter?
B2B Memes
DECEMBER 15, 2011
His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism.
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