Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Protect Confidential Information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

SEPTEMBER 8, 2010

In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. Customers today can easily tap into each other for advice, and that’s exactly what they’re doing. That doesn’t mean publishing more promotional white papers. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Protect Confidential Information. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Online communities are a bit of a paradox.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. The company was well aware that the entire Pampers franchise depended upon customer trust.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 16, 2012

Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. Integrated content management enables content elements such as text and video to be dragged, dropped and published.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

Now that we’re all publishers, writing has become a core skill for marketers. They’re the little nuggets of information that delight and reward readers for staying with us. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. “I’d worry less about shocking customers than it would about boring them,&# says Jellyvision founder Harry Gottlieb in one notable quote. But it doesn’t pretend to do these things.

Rules 50

Rules Social Marketing Content Blogger 50