Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. It’s content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Hubspot

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. Social Selling LinkedIn Stats. Customer Engagement Statistics. 28% of companies surveyed by HubSpot are prioritizing social selling. increase in annual revenue.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. Defy Media Study published by Variety). billion-person population. Bloomberg ). Think with Google ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Tomorrow People

APRIL 27, 2021

Think about those last two stats for a moment. Based on thought leadership, your prospective customers make decisions on who they will work with. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. We will publish the results in the coming weeks on MarTech. Ready for some of the most interesting stats?

Trade Show 119

Trade Show Vendors Barriers Conference 119

chiefmartech

MAY 26, 2020

(Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commercial platforms with customized customer experience apps and business process logic, many via “ citizen developers.” Custom Apps & Ops on a Common Core.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

NOVEMBER 17, 2020

A few stats in the blog corner: 59% of marketers find business blogging valuable. About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. So you do them, publish your page, and its conversion rate falls flat. Source: Hubspot. Thanks for the lessons, 2021. What gives?!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. 23.84% of high-performing blogs are published every day. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. Below is a screenshot of an analytics report HubSpot provides. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Hubspot

MAY 21, 2020

Here are 24 stats to prove why you need to embrace personalized marketing in 2020. 99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. 92% of marketers say customers and prospects expect a personalized experience -- up from 85% in 2019.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Published Posts Analytics Report.

Social Media 100

Social Media Analytics Media Work Management 100

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. According to HubSpot, personalization is the No. The Benefits of Email Marketing.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday 17) StoryChief - Create, Publish, Analyze Stats and manage your stories in one place with StoryChief! Deal - Buy cux.io Setting up the interviewing process 2.

Enterprise Management 259

Enterprise Management Marketing Automation Services Work Management Marketing Management 259

Exo B2B

JUNE 18, 2019

It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. And in this area, the Content Marketing Institute and HubSpot are kings! Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 HubSpot Sales 4.10 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Brought to you by PandaDoc and hosted by Travis Tyler, each Customer Engagement Lab episode is a rollercoaster in the best possible way.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Pearl Digital Marketing

JULY 16, 2019

The above businesses all benefit from attracting local customers and clients as the convenience and trust are usually higher, while the cost to serve is generally lower. Local SEO stats have shown that almost 9 out of 10 people will search Google Maps for the address of a local business. billion Google searches each day.

SEO 56

SEO Ad brokers Stats Internet Marketing 56

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Think about your emails as one more way to reinforce your brand’s story—they’re almost a publishing destination. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. 10 Shocking (But True) Stats About Display and Banner Ads. As we said before, it took us at HubSpot awhile to realize this. In fact, it was our customers who actually convinced us that display advertising isn't all that bad. 10 Stats That Show Display Ad Success.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. Authentic case studies and stats underline the efficacy of SEO. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. This presentation is filled with over 100 charts, stats and trends on digital, technology and economic issues that affect us all.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Parse.ly

AUGUST 1, 2019

Act like a publisher. It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. But she doesn’t just want content marketing to fuel business growth; in thinking like a publisher, she believes it can turn a profit. If we do our job well as a publisher, we shouldn’t need to do a lot of marketing for it.” .

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Marketing Insider Group

NOVEMBER 4, 2019

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. The customer is primed to buy. It’s a win-win situation.

Enterprise Management 158

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 158

Hubspot

FEBRUARY 19, 2018

In fact, I'm going to show you just how easy it is by taking one of our 15 infographic templates in PowerPoint (pictured above) and creating my own, customized infographic with it. This template is pictured below, and full of opportunities to customize: Step 2: Customize Your Infographic. Easy as that!

Template 101

Template Custom Publishing Comparison Landing Pages 101

SmartBug Media

FEBRUARY 28, 2020

Consider these stats: 92 percent of millennials don’t trust financial institutions. Have you ever published a blog about how awesome your credit cards are, but had nobody click the CTA to open an account? Bonus points: if you’re on HubSpot’s CMS, create an A/B test of your page variations.

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Think email marketing is dead? Think again. More than once per week.].

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

SendX

NOVEMBER 20, 2018

There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Valid for Cyber Monday StoryChief - Create, Publish, Analyze Stats and manage your stories in one place with StoryChief! Use customer feedback to improve your product and personalization efforts.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

EveryoneSocial

FEBRUARY 26, 2019

In this post, I’ll cover: B2B Content Marketing Stats You Should Know. B2B Content Marketing Stats You Should Know. That is, the decisions your prospects make at various stages before becoming a customer. Besides publishing your content and doing some standard promotion, you’ll need help to amplify your content reach.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

JUNE 27, 2011

Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. Connect with HubSpot :

Stats 28

Stats Case Study Case Studies Mobile Marketing 28

The Lead Agency

APRIL 14, 2020

However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 Leverage Targeting for your Facebook Ads and Create Custom Audiences. Facebook allows you to create custom audiences based off your buyer personas.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Oktopost

AUGUST 10, 2023

You should ask yourself: What are your customers interested in? What are your competitors’ customers lacking? Another aspect of strong community management is, of course, customer support. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62