Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. The way people shop has radically changed. so your brand stays top of mind. language learning apps”).

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). SERP Position Zero. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Website traffic, for instance, has exploded. Customer satisfaction.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. SEO drives 30% of traffic, and 20% of revenue.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Description.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. wasn't exactly what I dreamt about publishing when obtaining my English degree.). Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

OCTOBER 12, 2020

Are there potential customers that you haven’t sold to? What that means is that we work for our clients to drive new web traffic (we call this “reach”) to our clients’ websites, and then convert this web traffic into marketing qualified leads (and then encourage them further down the customer lifecycle ).

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4. But you don’t have to take their word for it.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

seo.co

OCTOBER 6, 2021

Increased traffic, with a steady conversion rate, is going to result in a higher total number of conversions. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page. The second is for referral traffic.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

B2B Marketing Insights - WE

MARCH 16, 2022

It allows you to research keywords and see how much traffic they are getting. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Some of the most popular tools include: 1. That’s it!

SEO 98

SEO Practices Best Practices Lead Scoring 98

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Image Credit: Rand Fishkin.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Drive referral traffic. Get more leads, users and even customers. Get X leads from referral traffic from your guest posts OR Increase the number of leads from from your guest posts by X%.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. sites' Google-based traffic.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. What is it? Button Optimizer. What is it? SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 6, 2017

Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. How do I get more traffic to my website? This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. What is blogging? Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. They also drive traffic to your product pages. Paid Search Advertising. With over 3.5 Brand awareness.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Hot Leads make it possible! How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

TrustRadius Marketing

FEBRUARY 28, 2019

This allows professionals to better understand their customers, create better goals, and effectively drive growth. And if it can’t be measured and turned into customer insights and ROI, brand engagement is indeed meaningless. Without content, there is nothing for customers, clients, and prospects to engage with.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This allows professionals to better understand their customers, create better goals, and effectively drive growth. And if it can’t be measured and turned into customer insights and ROI, brand engagement is indeed meaningless. Without content, there is nothing for customers, clients, and prospects to engage with.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. What is local marketing? Localize your website.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. of global web traffic. of all clicks.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219