Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication Top of Funnel WOMM 59

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. The Conversion Rate Optimization (CRO) Test.

Landing Pages 97

Landing Pages Lead Scoring Lead Ranking Content 97

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. That means, the editorial process is intense and laborious. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency Studies 49

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). The more visitors you can attract to your website, the more opportunities you'll have to generate leads and, ultimately, customers.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

MAY 15, 2014

This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Why publish to Google+?

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. However, local SEO can optimise all the locations that your business has to attract leads and customers in that location. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Gather customer reviews. Really small.

Google 65

Google Wikipedia Clickthrough Ideal Customer Profiles 65

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Hubspot

OCTOBER 17, 2018

It also helps you understand what your core customers and readers are most interested in learning about. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. Answer Questions Around Your Industry.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

JANUARY 20, 2020

Braden sympathizes with this, but he has a solution in mind: "This problem is equal parts a B2C issue and a reality of e-commerce, where the customer journey is different than it would be for a software-as-a-service (SaaS) company. Ultimately, your customers have other concerns, interests, and passions beyond your product or service.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. What is B2B search engine optimization? Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Publish your content on social media outlets, especially Google+ business pages.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. That way, customers are more likely to click your ad as they search for specific terms,” according to Google. If the rate is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 9, 2011

If you write great content consistently, you will get more customers. But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Connect with HubSpot :

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

DECEMBER 5, 2011

This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages are still young; if you're going to make an attempt to leverage it for marketing, give it more time and dedicate yourself to regularly publishing fresh content.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

SEPTEMBER 7, 2011

In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. That said, you can still use iFrames to create custom tabs.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JULY 18, 2014

SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Winning marketers understand: Customers command buying cycles now. It hasn’t.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

FEBRUARY 25, 2014

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Using keywords in your content is also used by Google as a ranking factor, so doing this can help improve your SERP placement. Duh, right?) Descriptions. Image file names.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Start your keyword research with the terms that your ideal customer would be searching for.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Also, link to other people in content you publish. Connect with HubSpot : 7 Signs Your SEO Sucks, and How To Fix It.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Does Blogging Help With SEO? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SEO Newsletters. SparkToro Trending. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. And it makes sense; search engines are in the business of surfacing the content that''ll make their customers the happiest. I know, it seems obvious, but just.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

APRIL 8, 2019

One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing. Ultimately, customer marketing is a critical component for long-term, sustainable growth. For instance, let's say you decide you want to lean heavily into a blogging strategy.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 15, 2013

Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. URL parameters like session IDs can result in a site having a lot pages that are identical.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

SEPTEMBER 8, 2014

Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Publishers can give Google these details by including structured data in the backend of their webpages. Google rich snippets.

Google 77

Google Tagging Click Rate Display 77

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). It doesn’t take elements like different customer information needs into consideration. This is a process that search engines use to determine where to place a particular web page in SERPs. But this simplifies the discipline a bit.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101