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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. situation].”

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

Companies that implement ABM have reported an 84% improvement in reputation and 74% improvement in customer relationships. You don’t just need a rough idea of your ideal customer. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. What is your target’s role?

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How to Use Social Media to Maximize Your Trade Show Presence

Hubspot

He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. Other companies are posting to their blogs several times a day before and during trade shows.