SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. Which leads to the next recommendation: 3. Designate One Person.

Social Media 71

Social Media Social Marketing Media Tips 71

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Just kidding. All of it comes down to planning — and part of that planning means driving ticket sales.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Join LinkedIn groups where your clients/customers gather.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 5, 2015

Simplification is the key to a deeper customer connection. The sooner we simplify and innovate this convergence, the sooner we catch our customers’ attention to deepening the relationship. The sooner we simplify and innovate this convergence, the sooner we catch our customers’ attention to deepening the relationship.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? Ready to get started?

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. For example, I’d say, ‘I found tip five really useful, have you thought about doing this as well?’. TIP: Make sure your personas are up to date. I create a dialogue.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. An effective website redesign can help strengthen your brand, increase brand awareness, and help generate more leads and sales. The following are a few website redesign tips to keep in mind for this year: 1.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social media traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

OCTOBER 5, 2017

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. What's the difference between leads and prospects? Goal: Determine quality of lead.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

nDash

NOVEMBER 23, 2021

I love the challenge of finding new ways to help these companies connect with an audience (and, hopefully, develop a healthy pipeline of leads.). You can also look at publishing regularly on platforms like Medium or Substack. I try to curate my Twitter and LinkedIn feeds so that I have a good view of the industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Marketing Management 52

Hubspot

JULY 22, 2018

Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

FEBRUARY 12, 2020

Media mix optimization provides businesses with an understanding of how their messages are coming across to customers. Marketers might consider optimizing their media mix if they want to gain some helpful insight into what time and capital is needed to target their audience in a way that gives customers a personalized experience.

Media 86

Media Lead Ranking Brand Identity Branding 86

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. How regularly? So, give them more.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Michael Battaglia NFT.Kred, Director, Customer Success. Coach, a designer brand , had a goal to engage with customers in a new way. Real-world utility: Each NFT was redeemable for a custom Coach handbag. Marketing trends.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Webbiquity

JUNE 29, 2021

To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. And while digital marketing makes that less of an obstacle to success, it can make offering solid customer support more challenging. Be Smarter About Lead Generation.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. wasn't exactly what I dreamt about publishing when obtaining my English degree.). Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. How Can I Look Amazing On LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. "The Text letsgrow to 81257 for biz credit tips ??

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

DECEMBER 19, 2017

Bitly’s and HubSpot’s marketing teams both put significant effort into sales enablement, which is why they teamed up to generate a resource on the subject: 30 Ways Sales Can Leverage Content Marketing to Close Deals. Click here to get the full-length ebook , or read on for some quick tips.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Hubspot

MARCH 6, 2017

We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

SmartBug Media

MARCH 31, 2021

Channels can include platforms such as Facebook, LinkedIn, Twitter, Instagram, and TikTok (to name a few). The various goals of social media marketing include brand awareness or engagement, customer service, lead generation, and more. To learn more about social media marketing, consider this HubSpot marketing certification.

Social Media 111

Social Media Hubspot Social Marketing Account Based Marketing 111

Hubspot

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. You can look at Twitter advertising as an example," Webb explains. The answer, of course, is “it depends.” Product marketing offers a perfect example.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Hubspot

NOVEMBER 5, 2019

If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Like YouTube, these influencers also regularly publish video posts or Stories that present tutorials, reviews, and unboxings related to a product.

Paid Content 94

Paid Content Research Product Youtube 94