Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Scoop.it

JULY 7, 2020

One great post on a blog leads to another great post on the same blog. A helpful YouTube video from a creator leads to their other useful videos. One of the main reasons they were able to build such an easy-to-navigate list of their best blog posts is their effort to categorize every post they’ve published. Topic customization.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Hubspot

MARCH 29, 2013

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption.

Google 28

Google RSS Aggregators Social Networks 28

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Of course it can.

B to B 80

B to B Social Media Media Thought Leadership 80

KoMarketing Associates

DECEMBER 1, 2015

Customer Questions FTW! How we solved it: For one of our clients, we publish a weekly “video gallery” blog post, which typically includes 5-10 short videos accompanied by text that we feel will be helpful to our reader base. How to Create Irresistibly Shareable Content. Maximizing Your Content: 5 Ideas for Repurposing Blog Posts.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Customer Experience Matrix

JULY 9, 2010

This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services Classified Ads RSS 120

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You can follow any responses to this entry through the RSS 2.0 Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Optinmonster

NOVEMBER 18, 2019

Allows lots of customization options on design and behavior. Although the free version offers a lot, here are some essential features you’ll get with the paid version: 13 + WordPress posts & RSS as opposed to 4 with the free version. Provides dedicated customer support. Ready to publish your blog post?

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hubspot

JUNE 13, 2019

Over three billion Google searches are made every day. Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Busy shopping days can be a great way to get your products in front of potential customers.

Press 100

Press Distribution PR Public Relations 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). The RSS feed is: [link]. Eric : So Jim, today I figured we’d start off the show discussing the recent news of the LinkedIn/Twitter breakup. Jim : I think it’s a good thing for LinkedIn.

Marketing Automation Services 114

Marketing Automation Services Linkedin Work Management Twitter 114

Hubspot

JANUARY 13, 2014

But how do you know if all that commitment is actually leading to a positive ROI? HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics.

RSS 28

RSS Lead Gen Correlation Marketing Analytics Tools 28

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

readwrite

OCTOBER 4, 2010

Williams seems to spawn revolutionary publishing platforms with the wave of a hand: Blogger.com , Twitter and, though it didn’t work out as well, the podcasting platform Odeo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

MAY 13, 2013

Guy Kawasaki is a special advisor to the Motorola business unit of Google. Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. 2) Repurposed Google+ Posts. Three other people also post to HolyKaw via Google+: Peg Fitzpatrick , Trey Ratcliff , and me. (I

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 21, 2011

If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. We wanted to see if we could generate leads using inbound marketing in 30 days. Your customers and your audience are also suffering from information overload.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. Don't overlook the importance of search engine optimizing each blog article you publish. 3) Create a Dedicated Subscription Landing Page.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

MARCH 7, 2021

You can also add RSS feeds to get content from the websites you regularly visit. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Analytics, Keyword Discovery & SEO.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

SEPTEMBER 30, 2015

We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. 2) It helps convert that traffic into leads. In fact, 99.9% and yours should, too. That's okay.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Deploy Google Desktop or some other fast, simple, powerful desktop search tool. Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100