SmartBug Media

JUNE 10, 2019

The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. And it’s become a cornerstone of both inbound marketing and more traditional marketing. Here are four best practices to maximize your marketing exposure and ensure you are on the right path.

Social Media 71

Social Media Social Marketing Media Tips 71

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Content Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Write drunk and edit sober.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. You can test what AMP looks like on your own mobile phone now.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Cheryl and Mark Burgess’ Blue Focus Marketing Blog (@ ckburgess and @ mnburgess ) is a great resource for B2B marketers. I hope you enjoy these B2B marketing blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Exo B2B

MARCH 16, 2017

.” And the ability to do this is not limited to Marketing professionals. In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Seeking to define them is one thing.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Email marketers need to get back to basics: [link] – study by @ Econsultancy. Google B2B Team. SM #marketing.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. Popular Integrations. Facebook Ads.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

APRIL 3, 2014

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day.

Twitter 28

Twitter Curation Inbound Marketing Social Media 28

EMagine B2B Blog

APRIL 30, 2018

Create a blog where you can publish periodic and relevant content geared towards your target demographic establishing you as a thought leader in the industry while building brand recognition. 53% of marketers say blog content creation is their top inbound marketing priority. -Hubspot. ” – Statista.

Marketing Websites 45

Marketing Websites Privacy Policies Ad Building Copyright 45

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Consider this scenario that HubSpot finds itself in pretty frequently.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Hubspot

JUNE 9, 2013

You''re already aware that content plays a huge role in today''s world of inbound marketing. Bonus : if you want some in-depth analysis of the news, check out the video at the end featuring HubSpot CMO Mike Volpe and Marketing Fellow Dan Lyons discussing the latest trends in marketing. You''re smart.

Paid Search Agency 28

Paid Search Agency Twitter Adwords Advertising Agencies 28

Hubspot

MARCH 21, 2012

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. To bring in new customers?

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

JULY 16, 2014

Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.

Inbound Marketing 28

Inbound Marketing SEO Advertising Agencies Paid Search Agency 28

Hubspot

FEBRUARY 21, 2018

Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. Click here to download your 8 free marketing budget templates.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Hubspot

JANUARY 7, 2013

Odds are, these prospects are typing those same questions into Google. And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. gain visibility among your target market. deliver value to your target market.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

JUNE 25, 2012

If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Do you consider your business to be "niche?" 1) You Can Get Found for Your Expertise.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2013

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

JUNE 3, 2015

This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Maybe they'll publish more often or change up the type of content they share. Other platforms including Twitter, LinkedIn, and Instagram have followed suit. or “What makes excellent customer service?”

Social Media 28

Social Media Segmentation Media Lead Ranking 28

Hubspot

SEPTEMBER 22, 2016

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. For many businesses, the solution is simple: inbound marketing. Absolutely, but it's all in the execution.

Paid Content 28

Paid Content Advertisements Advertising Mobile Advertising 28

NuSpark Consulting

OCTOBER 28, 2011

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. But what if you do not have many followers on Twitter or Facebook Fans? Here is how we did it.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 18, 2016

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.

Social Media 28

Social Media Organization Tools Media 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

MARCH 20, 2013

HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite.

Paid Search Agency 28

Paid Search Agency Mobile Advertising Class Inbound Marketing 28

Hubspot

MAY 3, 2010

Late last year, Google launched real-time search into its algorithm. When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). What do they like?

Social Media 28

Social Media Google Media SERP 28

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). But it can be so much more to marketers. 10 Helpful Marketing Uses of RSS Feeds. Monitor Twitter for mentions of your company and industry-related terms. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. As we said before, it took us at HubSpot awhile to realize this. Source: Twitter ). But then things started to change. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28