The Effective Marketer
JANUARY 31, 2012
Fully automatic feeds publish to a social media platform without any human intervention. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Automation encourages publishers to over communicate. Redundancy.
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.
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The Effective Marketer
AUGUST 30, 2010
You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.
The Effective Marketer
JULY 29, 2009
An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.
The Effective Marketer
NOVEMBER 19, 2013
They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. for captivating audiences with customer stories ( www.makino.com ). Runner-Up : Makino Inc., Category: Blog. Category: Digital Publication.
The Effective Marketer
NOVEMBER 19, 2013
They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. for captivating audiences with customer stories ( www.makino.com ). Runner-Up : Makino Inc., Category: Blog. Category: Digital Publication.
The Effective Marketer
FEBRUARY 16, 2011
With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. The Marketing Automation Market The Marketing Automation market is at an interesting stage.
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