Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Sprout Social

JANUARY 9, 2017

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. Jump to LinkedIn. Twitter is still one of the fastest ways businesses communicate with customers via social media. Jump to Twitter. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. By Matt Heinz , President of Heinz Marketing.

Urgency Marketing 89

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 89

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. LinkedIn) An ABM strategy can boost marketing revenue by 208%. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. To get better content marketing results, publish focused website content, build trust with your audience, focus on quality, continue to evolve, and share your content everywhere your audience is.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. 93% of marketers perceive interactive content as effective, according to GO-Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (GO-Gulf

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Video Publishing and Production Statistics 2.3 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.” Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Personal information, health data, and other sensitive details collected from customers and healthcare professionals must be kept private and secure according to privacy laws.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Blogging Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Outgrow

FEBRUARY 22, 2022

This involves sharing, publishing, and uploading content across different platforms. So your content distribution strategy can entail videos, ebooks, interactive content, and much more. Did you know that close to 5 billion videos are watched on youtube every day? Interactive Content. This can be done in multiple formats.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Metadata

FEBRUARY 22, 2021

We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. When we started our company we thought that customer experience teams would be the people thinking about journey’s end to end. Usermind, I’ve been at building my company now.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. By Alessandra Ceresa. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40