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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Every time a sales rep interacts with an unqualified lead, you’re losing money. Specifically, the journey from lead prospect marketing qualified lead (MQL) sales qualified lead (SQL): ( Source ).

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Marketing automation. Personalization. Account based marketing.