How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Every time a sales rep interacts with an unqualified lead, you’re losing money. Specifically, the journey from lead prospect marketing qualified lead (MQL) sales qualified lead (SQL): ( Source ).
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