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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing. Get Customers. Marketing and Sales Alignment – Marketo eBook (New!). Blog Marketing Interactions Twitter Ardath421. Rebel Brown's blog Phoenix Rising. Get Content.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. LinkedIn) An ABM strategy can boost marketing revenue by 208%. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. WARC) 94% of B2B marketers implement ABM strategies.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Talk about it on Twitter, FB or LinkedIn. " Ardath Albee. " Ardath Albee's Bio.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing. Get Customers. Read on to get their insights.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Published by Hubspot, May 2010. There better be.

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. So your marketing needs to be more personalized than it might otherwise be when targeting B2C customers.