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Trending Sources

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014  report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Now that’s a headline that gets your attention, right? Your thoughts?

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. About Vidyard. Media Contact: Brad Hem.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Improving the customer experience is never a bad idea and better yet it pays off! Tweet This!

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Should Social Marketing Still Get Your Vote?

Act-On

Also, I understand and am very familiar the many GREAT social listening, publishing and engagement tools on the market today. However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. My point of view to this important question is an emphatic “ NO *.”

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70 New (Really) Marketing Automation Stats

Marketing Action

It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. You can find it in the Q2 2011 Forrester Wave™ report.). Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers. Do White Papers Still Engage?

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. This will change how we tell our stories and connect to customers in profound ways.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. hours.

How to create future brands

Blue Focus Marketing

The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  In the future, a brand’s success may depend on whether it is perceived as having a social purpose.  Customers are no longer satisfied with just lodging complaints or casting opinions. If you address your customer’s needs, it will foster brand building.  Voice.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach.

Help 35

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Vala Afshar is the Chief Customer Officer for Enterasys Networks , responsible for worldwide customer service and support operations. Chris Adams – @chrishadams. in August 2006.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

70 New (Really) Marketing Automation Stats

Marketing Action

It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. You can find it in the Q2 2011 Forrester Wave™ report.). Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

We have more choices than ever from which to learn about social media, whether it’s a Social Media MBA program like the one I help teach at Rutger’s University , the ever-growing number of social media conferences , or the numerous  social media books  that have been published. On No wonder why he averages more than 100 comments for every post that he publishes! Enjoy!

List 50

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. Content is King?

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Engagement, the ability to attract and dialogue with followers, advocates and readers, created a foundation to attract and engage new prospects, improve existing customer loyalty and provide a platform for collaborative innovation. • Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Linkedin (56). Customer (164). Best of B2B Marketing. March  2010. You heard me right. 

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Publisher: Mashable. Publisher: ITToolbox.com. Recommendation: Join communities like Spiceworks, ITToolbox and groups in Linkedin and get involved in discussions. Publisher: eMarketer. Publisher: eMarketer. These consumer brands, assuming the research can be defended, are seeing value in making connections with their customers through social media.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers ROI Calculator for Interactive Inte. Frugalnomics in Full Effect: Forrester and Gartner.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web.  According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.  Case studies and customer testimonials. Published in ‘04 but still super-relevant.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. LinkedIn. More than 1.5

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers. Blog Marketing Interactions Twitter Ardath421. Get Customers. Continue with relevant customer or market examples.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Get Customers. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blogs.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Most important, however, are the words of actual customers. In addition, FYIndOut lets each vendor know who else is getting the lead (so vendors can position themselves accordingly when they contact the buyer) and provides LinkedIn information from the buying company (so the vendor can check for connections there). How can b2b firms approach social media more strategically?

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Talk about it on Twitter, FB or LinkedIn. Genius.com’s Connected Marketer – Remember, marketing departments acting as publishers?

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Published by Hubspot, May 2010. Keep in touch with your customers with social media.

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

Citizen Conduct – more of a government requirement involving how to handle the interactions between civilian users and the public.Remember that your social media policy is only as effective as your social media education program, so offer a few training sessions. More on B2B budget trends from former Forrester Research analyst, Laura Ramos. Security – password management. 7. 

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Marketing Interactions , June 10, 2010 The amount of information available is staggering. So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 2010.