The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  Customers are no longer satisfied with just lodging complaints or casting opinions. In this rapidly changing landscape, marketers are challenged to humanize their brands and seize opportunities to engage customers across a multiplicity of touch-points and social media channels. If you address your customer’s needs, it will foster brand building.  Technology now shapes the entire customer experience and has transformed marketing.  The future. MORE >>

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Read Susan’s post announcing this report. MORE >>

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. This way, no matter where the prospect is on their path to purchase, they’ve got options to interact with your company in the way that serves them best. Get Customers. MORE >>

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Vala Afshar is the Chief Customer Officer for Enterasys Networks , responsible for worldwide customer service and support operations. An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). MORE >>

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. One suggestion is to use more interactive content such as white papers and assessment tools personalized based on industry, location, size, pain points and opportunities. MORE >>