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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you created custom tabs for your Facebook page ? and even customers. Hallelujah! Are you using them?

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How to collect and mine your social media data for growth

Sprout Social

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Benchmark performance Collecting social media data enables you to benchmark your content and customer care performance.

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11 Ways to Give and Get Customer Love

Hubspot

Your customers, that's who. After all, it's really those customers of yours who are paying for that romantic dinner tonight, right? Luckily, there's not as much pressure to show your love to customers on Valentine's Day as there is to show your significant other. The Benefits of a Loving Customer Relationship.

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How To Find Leads For Sales (While Spending $0 On Marketing)

Albacross

There are 2 million blog articles being produced every single day , and if you simply hit “Publish” and expect people to sit up and take notice, well, you’re going to be very disappointed. For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product.