Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

APRIL 2, 2015

In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. No more campaigns. Like this post?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. It lets you share text, photos, links, videos and more. BizSugar .

Digg 89

Digg Enterprise Management CAN-SPAM Paid Search Agency 89

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. SalesForce.com is centralizing its marketing cloud offering under ExactTarget. If companies don’t optimize their sites and emails for mobile, users will disengage. The theme was “lead from within.”

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This is a common approach, but quite simplistic.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 5, 2009

In fact, he said he has actually removed features from the system because customers weren’t using them. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. But if Giese is right, they will be.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For many product and service companies, it is an evolution.

Top of Funnel 285

Top of Funnel Work Management Analysis Marketing Management 285

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. ExploreB2B – Explore B2B – A publishing platform for professionals. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Online Publishers Association announces that 37 of its members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com are running new, larger ad units . ReturnPath releases email deliverability report. Social Networks Pass Email in Usage.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 31, 2010

Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. Customized Messaging Increases Conversion 20%. Customer and prospect data continues to deteriorate. Here are five of the key success factors they found.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

If prospects sign up for a product trial, they almost always receive an initial ‘thank you’ email. However, in many cases that’s the only email they will ever receive. Adding them to your email newsletter is a big improvement: you stay in touch with them, but it will not make their trial successful.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Customers want an experience that’s more tailored to them. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do?

Budget Programs 101

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 101

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Listen Now.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MARCH 8, 2012

While web analytics can provide you with a wealth of insight and data into the technical performance of your website, marketers really need much richer data to understand the performance of their marketing campaigns, something that web analytics alone can't provide. social media vs. blogging vs. email marketing , etc.)

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

SmartBug Media

APRIL 16, 2020

That way they don’t get both lead nurture paths at the same time and end up unsubscribing from your emails entirely. Step 1: Create a Custom Checkbox Field. To that end, we recommend creating a custom checkbox field that is called “Currently enrolled in a lead nurture workflow” or something to that effect.

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Customer Experience Matrix

MAY 11, 2011

More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. It also allows different scoring rules for different customer segments.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

The Mx Group

AUGUST 1, 2018

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Demand Gen Report (DGR) is a publisher and content hub for B2B marketing professionals.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The help functions are built with Helpstream customer support technology, which also provides a knowledge base and online community. The system stores one score per lead.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Facebook Analytics and New Content Format Support.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Customer Experience Matrix

DECEMBER 13, 2008

Each scenario would describe a type of marketing campaign and the system tasks required to run it. These tasks would cover system set-up, materials creation, campaign design, execution and evaluation. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Only one of the white papers requires registration and all were published within the past year. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. Examples: Salesforce.com, Google. See SaaS.).

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. View your calendar, to do list, emails and apps in one place. No matter what you sell, people are talking about your brand online; do you know what they are saying?

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. The content management platforms add content workflow and asset management, audience insights, and content performance analytics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Now part of Salesforce.com Marketing Cloud. ” — iag.Me. 4) Sprout Social.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. It never goes to zero.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28