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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100
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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Nowadays, brands aren’t the only ones who publish content. The reason?

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The role of public relations in lead generation for B2B firms

NuSpark Consulting

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Social Media Bouncer.

Twitter 100
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Marketing In Real-Time – The New Trading Room Floor

Marketing Insider Group

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Take a look at the screens behind me.

Eloqua 100
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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Category #1: Real-time data technologies. Real-time data enrichment.