B2B Memes

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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?

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Content Marketers: Think “Editorial”

B2B Memes

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. Marketers absolutely do editorial now–they just don’t use the word.