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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). With an active presence on YouTube, you can reach your target demographic and also attract a larger audience to your content. Product demos: Let’s face it– product demos in written form are often boring and confusing.

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10 Most Popular Marketing Articles of 2018

Zoominfo

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. There will always be prospects who need B2B products or services. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). We say yes!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. What more needs to be said?

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone.

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Prospect Research for the Professional Services

Hinge Marketing

Demonstrates familiarity with their industry: Most buyers are looking for past experience and are not eager to pay for your education. Typically, you begin with a list of companies that you want to target, but you often don’t know many relevant details, such as the firm size or names of the key players. Educational history.