Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Hubspot

APRIL 21, 2020

"If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 84

Automation Marketing Websites Work Management Conversion 84

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Examples 326

Webbiquity

JANUARY 19, 2023

Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies. Target Audience One of the main differences between B2B and B2C marketing is the target audience.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Create customized content that speaks directly to their needs, wants, and challenges. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Consider as well as your target audience, business goals and the content itself. We recommend testing with your own accounts to find the most optimal send times.

Best Practices 107

Best Practices Social Media Work Management Education 107

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. Then, use this information to construct a timeline that includes pre-production (e.g., script writing), production (e.g.,

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content is any type of content that is highly valued by the target audience. The second use of premium content is as a paid product offering.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

SmartBug Media

JULY 28, 2023

Start by clearly defining your target audience and ideal customer profiles (ICPs). Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. A well-crafted value proposition: Addresses the customer's pain points.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Inbound content marketing cultivates potential customers in three ways: Finding you. Evaluating you.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Still others develop webinars for educational or event-related communication. If you’re crafting a webinar about a later event, what proportion of webinar participants do you need to see sign up for the event?

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Choozle

MARCH 22, 2021

Upload or edit your existing keyword lists, search for related and suggested keywords, and create your custom keyword audience all within your account in just a few clicks. Jump to: Webinar. Webinar transcript. Watch the webinar. Webinar transcript. But the $0.42 CPM is applied at the ad group level.

Keywords 98

Keywords Cost Per Thousand CPM Webinar Metrics 98