ViewPoint

OCTOBER 30, 2012

Surprisingly, the key to success is coming from creative thinking about what I already know works, getting my target market to take action and moving them off of social media. As social media expert, Jay Baer says your business is not in the “publishing business” but rather in the “action business.”. Create The Honey: Useful Content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. More buyers self-educate long before they contact a prospective seller.". If the right person has the right pain and is in your target market, work the deal.". I think you will enjoy their comments: Jill Konrath (author, consultant). .

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

MAY 2, 2012

Your photos from your annual customer meeting can be slides on Flickr.” Paul also describes the way LinkedIn has created a whole new dimension with the ability to research leads and better understand both who the influencers are in a target company and who you may have a connection to.

Social Media 120

Social Media BtoB Media Inbound Marketing 120