Vidyard

MAY 2, 2018

he still wanted to convince his readership of his success with video by publishing the results of a recent LinkedIn Inmails campaign —split-tested for the medium of communication and the messaging. After he’s reviewed this information, he creates a custom video tutorial for each prospect using Vidyard GoVideo.

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Vidyard

OCTOBER 11, 2018

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. We know because we’ve made them.) This doesn’t need to be the case.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

MAY 2, 2018

he still wanted to convince his readership of his success with video by publishing the results of a recent LinkedIn Inmails campaign —split-tested for the medium of communication and the messaging. After he’s reviewed this information, he creates a custom video tutorial for each prospect using the Vidyard Chrome extension.

Video Marketing 65

Video Marketing Examples Account Based Marketing Top of Funnel 65

Vidyard

NOVEMBER 13, 2019

Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

JULY 19, 2018

We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching. The biggest uptick for us has come in social, and customizing video for social. It really works from an in-house standpoint.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Are you publishing on channels where prospects are and are likely to watch? Lots of companies have success with in-depth educational videos that exceed 30 minutes.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

APRIL 4, 2017

His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. We know because we’ve made them.) This doesn’t need to be the case.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

APRIL 7, 2015

Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. Then you can back into the creative concepts, production and video marketing. Focus on more videos across multiple platforms at a lower production cost per video and put more into the marketing part.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

FEBRUARY 25, 2016

Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. It allows you to go very broad but also get really targeted and treat people as people. Jeff shared, “We’ve seen customers that are using personalized video to do product demos for recruiting purposes.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

Vidyard

OCTOBER 17, 2014

But before you can get your target audience feeling all the feels, your content marketing needs to attract an audience in the first place, and this is why we invited Scott Alexander to speak at Vidyard Ignite. In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric.

Brand Identity 52

Brand Identity Branding Media Top of Funnel 52

Vidyard

JULY 28, 2016

Is your content keeping your target audience engaged? Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. For most marketers, great content is simply whatever gets the job done. Get Creative in Your Use of Video.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Is your content keeping your target audience engaged? Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. For most marketers, great content is simply whatever gets the job done. Get Creative in Your Use of Video.

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing Strategy Marketing & Strategy 50

Vidyard

NOVEMBER 11, 2013

I can assure you, not only will video be around, but it’s going to be one of the top ways major companies reach their target audience and drive revenue. In the upcoming year, everyone will be following the lead of these video giants and websites will feature more targeted video than ever. The press release will become a video!

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

JANUARY 25, 2010

The Vidyard blog exists to educate anyone who wants to use video for their business. What does video production look like? How can I increase the chances of my post being published? We get a lot of blog submissions and only publish the best of the best. Who is Vidyard’s blog audience?

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

OCTOBER 27, 2019

Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Product explainer videos are a useful format for explaining complicated products or services and increasing brand awareness.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

APRIL 8, 2022

Customer Stories 2.3 Video Benchmarks for Creation and Publishing 1.1 Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Educational Webinars 3.3 Product Webinars 3.5 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

JULY 13, 2022

Video Benchmarks for Creation and Publishing 1.1 Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Identify Your Ideal Customer Profile (ICP) 2.1.1 This includes reaching out to people you think might be interested in your product or service. Contents 1.

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Vidyard

OCTOBER 27, 2019

Watch and Learn Vidyard’s own video experts, Mathew King and Blake Smith, discuss the video types businesses should think about making—and what to consider from a production standpoint—in this episode of The Video Island Podcast. They are typically a high-level look at how the product solves a problem.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

DECEMBER 17, 2020

Video Publishing and Production 2.3 Using video for sales has quickly become a priority for forward thinking businesses that are looking for the best ways to communicate with their audience and potential customers. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3 Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

NOVEMBER 11, 2016

At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Video Marketing Campaign of the Year – Lenovo & Traction.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MAY 28, 2020

The best native Facebook videos are those that educate and inspire. Software startup Brandfolder shares customer stories on their Facebook page. Use Facebook Stories to feature employees and culture, show an unpolished look inside the business, feature products, and feature news. To publish, tap the Your story icon.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

MAY 28, 2020

The best native Facebook videos are those that educate and inspire. Learn From the Pros Software startup Brandfolder shares customer stories on their Facebook page. Use Facebook Stories to feature employees and culture, show an unpolished look inside the business, feature products, and feature news.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

MAY 31, 2016

I’ve been following DJ Khaled avidly since he published his first few videos, and it’s obvious that he took them seriously from the start. The first step to successful and plentiful video production is knowing what you want to talk about and how you want to represent yourself. Or do you want to become the educational resource?

Video Marketing 50

Video Marketing B2B Thought Leadership Broadcasting Thought Leadership 50

Vidyard

FEBRUARY 19, 2021

Facebook Live is a great way to connect with customers in real-time. It depends on the channel, how users behave there, what they expect, their vertical, use case, buying stage, the product, and the video format. It’s better to produce several smaller demos, each on one aspect or feature of the product, than one big one.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. In general, the more places you share your video, the better. Social Video Distribution 2.1 Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1 Video Publishing and Production Statistics 2.3 Company Onboarding Videos 1.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

MAY 10, 2017

Are you focusing on the target market that’s going to have the biggest impact? According to Hubspot, nailing the right messaging includes two parts: getting a grasp on your brand and its identity and pinpointing your target market via buyer personas. Knowing who you’re targeting and how you’ll appeal to them is absolutely critical.

Startups 86

Startups Planning Allocation Marketing Budget 86

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Publishing and Production Statistics 2.3 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Contents 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1 Video Publishing and Production Statistics 2.3 FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

JUNE 12, 2020

The Mini Case Study: Create a micro-length example of a customer profile , no more than 60 seconds long. Online education platform Masterclass uses short clips from their video course content to entice their audience into buying a pass. The How-To Video: IGTV is ideal for videos teaching your customers how to master a new skill.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

Vidyard

SEPTEMBER 23, 2021

Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. The more careful you are during pre-production and production , the faster this phase will go.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

JUNE 12, 2020

The Mini Case Study: Create a micro-length example of a customer profile , no more than 60 seconds long. Learn From the Pros Online education platform Masterclass uses short clips from their video course content to entice their audience into buying a pass. As the questions roll in, you can record and post video responses.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Vidyard

JUNE 12, 2020

The Mini Case Study: Create a micro-length example of a customer profile , no more than 60 seconds long. Learn From the Pros Online education platform Masterclass uses short clips from their video course content to entice their audience into buying a pass. As the questions roll in, you can record and post video responses.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65