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Onalytica B2B

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Small, every day consumers of your own or similar products.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. They often are authors or have published original research. Employees don’t quite fit this definition.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

And by the right people, we mean your target audience that you’re wanting to sell to. What better way to reach the target audience than to get on the radar of those whose audience are your target audience? Users and customers writing content. For example: customer reviews left on product pages.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Whether this be: increased brand awareness, product interest, product purchases or website traffic. Because they want action.

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Which Department Owns Influencer Marketing?

Onalytica B2B

The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions.

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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

These are the influencers from the influencer community that you’ve identified as your key engagement targets, that you’re actively engaging with and trying to build relationships with. Some examples of catalysts: A content campaign – are you writing a blog post or publishing a white paper that influencers can contribute to?