Custom Publishing, Education and Product

Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. Introduction of this new technology called “Desktop Publishing” rocked the business world.

Marketing Automation Services

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

MARCH 27, 2013

White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. If you’ve produced credible content, avoid guilt by association with self-serving white papers by publishing it with a different label. Executive Review? Research Report? Market Analysis?

Paper

Paper Paid Search Agency Advertorials Allocation

B2B Marketing Zone

Marketing Craftmanship

Should Marketing Automation Customers be Pre-Qualified?

White Papers are Not Dead. They’re on Life Support.

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