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Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.
Everything Technology Marketing
NOVEMBER 14, 2009
Or perhaps it is because the entry into a new market isn’t so much a deliberate decision as an opportunistic one – a step taken maybe because it seems like a good idea based on a few recently acquired new customers. Defining the target market and market entry strategy 4. A GTM plan is a powerful tool for four reasons.
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