Custom Publishing, Education and Product

The Four Pillars of Content Strategy

Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.”

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance.

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B2B Marketing Zone

Crimson Marketing

The Four Pillars of Content Strategy

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

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