Remove target

Act-On

article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns.

article thumbnail

Marketing Automation for Financial Services Marketers

Act-On

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.