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18 Tips for Planning a Flawless New Product Launch


If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

How Can Publishers Reach and Engage Millennials?


Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Millennials are the most educated group in history and aren’t easy to please. Not to mention, publishers need to keep bringing in fresh eyes. The step forward here is simple: interview audiences in your target market to understand what they enjoy reading and why.

Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. Press releases and pitches were tailored specifically toward the end readers (assignment editors, producers, and reporters) versus a wider net of prospects, customers, and leads who could benefit from the news as well.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). You might even roll out products and services more in line with that group’s preferences. And yet only 31 percent of marketers use data to enhance the customer experience.

The Battle For Customer Attention

B2B Marketing Insider

With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.”

Content Marketing Drives Sales Productivity [List]


Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Your prospects and clients are now well-educated because they’ve consumed valuable problem-solving content generated from your organization. Your cold prospecting list is not so cold anymore due to the addition of  personas  (with behaviors and motivations) layered on top of your standard firmo-graphic targets.

Content Syndication – Compelling Content, Targeted Leads

Modern B2B Marketing

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. As a marketer, how do you find the right venue that encourages customer engagement? Targeted Prospects – Targeted prospects are the most likely to convert to sales.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

Named account marketing: new tools and techniques to reach a limited universe


Some B2B marketers know exactly what accounts are in their target market. These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Another approach, albeit less productive, is LinkedIn research.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. And From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Targeting and Personalization b2bLocation, Location, Location.

The Four Pillars of Content Strategy

Crimson Marketing

Production – How do you make it easy to produce? However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”.

The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy


When it comes to effective B2B marketing strategy , the customer is everything. Because the most effective marketers are  using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel. And, moreover, stopping the content production to get off the hamster wheel can feel really scary. customer-centric editorial calendar.

Managing Marketing Content Across the Customer Life Cycle


Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . The Customer Life Cycle  . Let’s say you currently market and sell a technology product to IT buyers and decision-makers in the federal government.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

Inbound Marketing or Outbound? Which is the Winner?


At its core, inbound marketing is really about getting your customers to come to you. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Tactics used to push your marketing message to mass audiences, in hopes of reaching potential customers or prospects. And guess what?

How to Deliver Mega Content That Speaks to Your Customer


Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. Sharing more quality content doesn't just create stronger relationships with your audience, it also provides a frequent opportunity to make customer contact. Increase amounts of content also afford you the ability to: Fill more segmented content channels for specific customer types. Ways to Maintain Content Quality as You Publish More. Ask your Sales Team: What problems does our product or service solve? better bet?

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . Educate and help with your lead nurturing. . The content must be educational and helpful. Educate and help with your lead nurturing. That won’t work for lead nurturing.

Teaching is the New Marketing

grow - Practical Marketing Solutions

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. When you are helpful and provide knowledge to current and potential customers, you are building depth and emotional bonds for your brand. Counter Culture Coffee. Udemy.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

Shane Snow is a New York-based tech journalist and co-founder of , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Turn Existing Customers Into Readers. Current customers can be an excellent source of quality readers for a new publication.

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

We don’t even have our product ready!” also wrote Countdown for a Successful Rolling Product Launch , in which I suggested that you can start as much as a year before launch to begin marketing activities. What marketing activities can you do when your product or service isn’t even ready? Marketing Strategy marketing product launch startup

Five Facebook Advertising Features You Haven’t Tried Yet


This unique feature allows you to showcase multiple products or services at once. What’s great about this ad is that you can create a cohesive ad that shows off a whole idea, rather than just one product or service. The ad itself though is more complex and does a better job of engaging potential customers. Multiple product or service descriptions (30 characters each).

How to Stop Internal Bureaucracy From Preventing Blogging Productivity


For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. really?


Your Audience Called. They Say You’re Fired.


Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”. Right.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Begin by asking your sales team: What questions do your customers ask most often? Don’t sell; educate and help.

This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity


Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Check out the latest Publish or Perish podcast to find out how to successfully bring content marketing into your social selling strategy, or skim our checklist below for the top ways content can rock your sales. Your content-centric educational approach will more rapidly build trust and credibility with your prospects.

What is a Marketing-Qualified Lead? What MQL Really Means


We truly believe, and understand through analysis, that the ability to have an educated and effective sales conversation by email, phone, or socially is the key to transferring marketing influence into opportunity. Publish this in some way: it might be part of your internal communications, or it might become memorialized as part of a service level agreement. Glasses were raised.

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8 Killer Tips for More, Better, Earned Media


Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. For example, when a customer tweets “Best software ever!” Target: User-Generated Videos.

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You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketing Efforts

WindMill Networking

In previous posts I have talked about the importance of producing content that grabs the attention of your customers and prospects and engages them or inspires action.  How do you speak in the language of the customer, connect with their concerns and choose topics that are of greatest interest? But how does one do this in practice?  They might not always be the most obvious words. 

The 9 Circles of B2B Marketing Hell


B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Maybe a different CTA would work better, or maybe the distribution list isn’t targeted enough. There’s a difference between busy and being productive. Your customers and your bottom line will thank you for it. Fraud: Being Dishonest about Product Capabilities.

How Major Brands Are Winning Through Episodic Content


Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. But with this massive amount of content flooding the market, target audiences are also overwhelmed with noise. Forward-thinking marketers are using a strategy – episodic content – that leverages storytelling to connect with customers and keep them returning for more.

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5 Content Marketing Lessons from David Ogilvy


British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. Instead, relate to your target audience. Share a lesson.

Why Content Marketing?


We no longer need a middleman in the form of old-guard trade/media publishers that sell access to a “rented” audience through advertising to connect us to our customers. Every company has the opportunity to excel at content marketing by simply thinking and acting like a publisher. Once again, it’s about people over products. the iPhone). Definition.

The 7 Building Blocks of a Solid Content Marketing Plan


However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas.

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Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?


Panoply ran (and paid for) the production, including hiring the writer, the actors, and the production designers and crew. When forces align to tell a great story, it boosts the effectiveness in reaching and engaging your target audience. Align podcast content with your products and services without directly promoting your offerings. But what does this mean for brands?

How To Build A Culture of Content

B2B Marketing Insider

But again, the goal was about getting  the brand message out to the target audience – with the logo attached. ” The simple fact is that the best way to sell more stuff is to help your target audience better than anyone else. And the worst way to try and reach your target audience in today’s digital, consumer-led world is to try and sell yourself directly.

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5 Tips for Creating Shareable LinkedIn Posts


Publishing a post on LinkedIn is easy. Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Effectively putting money behind it can be hard.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

At the least, regular, productive updates should provide an indirect method for B2B marketers to stay in contact with their LinkedIn network and followers of the organization. A Few Recommendations for Improved Effectiveness: Build out a complete and comprehensive profile and/or company page to build credibility and improve click thru rates when making status updates. LinkedIn Share Buttons.

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are not tweeting anything that speaks to your customers and prospects. 8. You are not tweeting anything of value, either educational or entertainment. 9. You are not following customers on Twitter. You are not retweeting customers on Twitter. You are not searching for product and brand names on Twitter. You are blogging about your products too often.