For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. It's time for you to do a little internal education to alleviate this notion that blogging shouldn't be a high priority for your marketing team. Probably because they're all getting customers from it. MORE >>

With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” For the first time, marketers could track all 4 Ps systematically to understand the place where all their products were selling, at what price and on which promotion. Content Marketing MORE >>

According to the folk at Harvard Business Review, it costs up to seven times as much to find a new customer, than to get more business from an existing one. It’s no surprise then, where once b2b organisations were going all out to acquire new customers, there’s a growing realisation that existing customers could well offer a wealth of opportunity. And to be honest, a customer mag or e-newsletter banging on about your company’s latest greatest products and services, coupled with some overpriced Arsenal FC tickets, do not a loyalty strategy make. MORE >>

Although not stated explicitly, it is essential that marketers define the value proposition with the target audience’s perspective in mind–and that the content directly contributes to the delivery of that value proposition. While these points may seem obvious, there are many websites that start by describing what makes the company unique without making the connection to the value their target audience seeks to derive.   Start with deep customer insights. Value is in the eye of the beholder. Create content that addresses needs on multiple dimension s. MORE >>

The same is true for attracting new customers. In order to attract more customers, you need to change from a outbound push strategy into an inbound attraction strategy. HubSpot , the leader in inbound marketing and customer attraction, references the following three laws. By following the three laws of customer attraction, you can achieve growth in traffic and leads of 10-30% per month. Law #1: Get Found by Potential Customers. Law #2: Convert More Visitors into Leads & Customers. stream of targeted traffic that you drive to the page. MORE >>