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18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

Social media strategy leaders: Lisa Marcyes

Biznology

We like to include social media marketing as a key component of any program within the organization; meaning, I touch everything from corporate social responsibility events to product launches, to content marketing. Customer support channel to answer inquiries and provide customer service. Product launches. Customer LTV. Welcome, Lisa ! MKTGnation Summit. Events.

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How Can Publishers Reach and Engage Millennials?

Hubspot

Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Millennials are the most educated group in history and aren’t easy to please. Not to mention, publishers need to keep bringing in fresh eyes. The step forward here is simple: interview audiences in your target market to understand what they enjoy reading and why.

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

The RIGHT Way to Weave Product Mentions Into Your Marketing

Hubspot

Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? It was that it addressed a common refrain we hear from customers all the time -- how can I incorporate mentions of my product and still be an inbound marketer? Sorry, prospective customers!)

The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. ” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to that problem was born of insights gleaned from talking to potential customers.

This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Check out the latest Publish or Perish podcast to find out how to successfully bring content marketing into your social selling strategy, or skim our checklist below for the top ways content can rock your sales. Your content-centric educational approach will more rapidly build trust and credibility with your prospects.

The Battle For Customer Attention

B2B Marketing Insider

With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.”

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). You might even roll out products and services more in line with that group’s preferences. And yet only 31 percent of marketers use data to enhance the customer experience.

Content Marketing Drives Sales Productivity [List]

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Your prospects and clients are now well-educated because they’ve consumed valuable problem-solving content generated from your organization. Your cold prospecting list is not so cold anymore due to the addition of personas (with behaviors and motivations) layered on top of your standard firmo-graphic targets.

Content Syndication – Compelling Content, Targeted Leads

Modern B2B Marketing

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. As a marketer, how do you find the right venue that encourages customer engagement? Targeted Prospects – Targeted prospects are the most likely to convert to sales.

The Four Pillars of Content Strategy

Crimson Marketing

Production – How do you make it easy to produce? However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Targeting and Personalization b2bLocation, Location, Location.

The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy

Kapost

When it comes to effective B2B marketing strategy , the customer is everything. Because the most effective marketers are using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel. And, moreover, stopping the content production to get off the hamster wheel can feel really scary. A customer-centric editorial calendar.

Managing Marketing Content Across the Customer Life Cycle

VisionEdge

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . The Customer Life Cycle . Let’s say you currently market and sell a technology product to IT buyers and decision-makers in the federal government.

Named account marketing: new tools and techniques to reach a limited universe

Biznology

Some B2B marketers know exactly what accounts are in their target market. These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Another approach, albeit less productive, is LinkedIn research.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. By Mark Schaefer. It will simply be the fuel for AI.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? These types of campaigns are typically targeted using standard paid media targeting options: demographics and psychographics ,which includes interests and skills. Gated education content asset campaign. Ungated education content asset campaign. Content education asset campaign.

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Increasingly, marketing gets built into these new kinds of products and services that companies are offering. There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. That they’re not informing their customers how best to use their software?

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. Sharing more quality content doesn't just create stronger relationships with your audience, it also provides a frequent opportunity to make customer contact. Increase amounts of content also afford you the ability to: Fill more segmented content channels for specific customer types. 5 Ways to Maintain Content Quality as You Publish More. Ask your Sales Team: What problems does our product or service solve?

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

If you’re doing ABM, tailor these tactics with additional personalization and targeting to your specific list of accounts, and you’re golden. Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. Create high-level, educational downloadable ebooks. Run “educational” persona-based ad campaigns.

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6 Tips For Building a High Quality Blog Following

Fearless Competitor

Shane Snow is a New York-based tech journalist and co-founder of Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Turn Existing Customers Into Readers. Current customers can be an excellent source of quality readers for a new publication.

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Inbound Marketing or Outbound? Which is the Winner?

Act-On

At its core, inbound marketing is really about getting your customers to come to you. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Tactics used to push your marketing message to mass audiences, in hopes of reaching potential customers or prospects. And guess what?

Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. What marketing activities can you do when your product or service isn’t even ready?

Teaching is the New Marketing

grow - Practical Marketing Solutions

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. When you are helpful and provide knowledge to current and potential customers, you are building depth and emotional bonds for your brand. Counter Culture Coffee. Udemy.

How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. This post will help you get over that last hurdle, addressing some of the most common internal organizational blockers marketers face when trying to get their blog content published. really?

CPL 7

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. A floating social sidebar plugin with seven different integration areas that can be mixed, matched, customized and tracked. 1) Publicize.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

This unique feature allows you to showcase multiple products or services at once. What’s great about this ad is that you can create a cohesive ad that shows off a whole idea, rather than just one product or service. The ad itself though is more complex and does a better job of engaging potential customers. Multiple product or service descriptions (30 characters each).

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . Educate and help with your lead nurturing. . The content must be educational and helpful. Educate and help with your lead nurturing. That won’t work for lead nurturing.

This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Check out the latest Publish or Perish podcast to find out how to successfully bring content marketing into your social selling strategy, or skim our checklist below for the top ways content can rock your sales. Your content-centric educational approach will more rapidly build trust and credibility with your prospects.

Why Content Marketing?

Fathom

We no longer need a middleman in the form of old-guard trade/media publishers that sell access to a “rented” audience through advertising to connect us to our customers. Every company has the opportunity to excel at content marketing by simply thinking and acting like a publisher. Once again, it’s about people over products. the iPhone). Definition.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Maybe a different CTA would work better, or maybe the distribution list isn’t targeted enough. There’s a difference between busy and being productive. Your customers and your bottom line will thank you for it. Fraud: Being Dishonest about Product Capabilities.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Begin by asking your sales team: What questions do your customers ask most often? Don’t sell; educate and help.

Your Audience Called. They Say You’re Fired.

Act-On

Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”. Right.

Leveraging Unique Data For Powerful Content Marketing

bizible

What are people -- specifically our target contacts and accounts -- engaging with and what content is moving them down the funnel? When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. We can teach prospects how to get better at their jobs with educational content.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas.

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