Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Many brands offer very similar products and services, often at similar prices.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! What’s the simplest way to explain content marketing? This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 93

Examples Product Work Management Marketing Management 93

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

APRIL 21, 2020

"If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Marketing Insider Group

SEPTEMBER 29, 2020

These blogs really know their audience and use targeted content and design. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Ranking 64

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Branding 123

Branding Brand Identity Tips ROAS 123

Marketing Insider Group

APRIL 28, 2021

It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues. Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. You Are What You E-A-T.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Quick Takeaways: Research your new target market and their needs.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Constructing a plan for content creation that educates and engages consumers.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 90

Automation Marketing Websites Work Management Conversion 90

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Target users. What type of customer support are you looking for? Use cases : Research, education, potentially integrating into consumer products for language tasks.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Customers want to feel understood, not to be just another name on a list. Knowing whom to target and whom to set aside is crucial.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. For instance, when a customer completes a survey, the results are zero-party data. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. It just provides snapshots.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Nurturing relationships with prospective customers. Focusing less on product promotion, and more on helping people.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Branding Brand Identity Storytelling 97

Optinmonster

MARCH 4, 2021

We’re excited to announce four product updates that will help you reach your marketing goals. WooCommerce Product Education Upgrades. One of the things customers love about OptinMonster is our collection of high-converting, easy-to-customize templates. 2) WooCommerce Product Education.

Template 59

Template Education Conversion Rules 59

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Consider as well as your target audience, business goals and the content itself. We recommend testing with your own accounts to find the most optimal send times.

Best Practices 108

Best Practices Social Media Work Management Education 108

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. Write for your target audience, then optimize where it makes sense,” she says. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143