Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Create customized content that speaks directly to their needs, wants, and challenges. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Similarly, a business has a mission to help customers solve a problem. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Brand Identity Branding Storytelling 97

Scoop.it

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic. It’s not dependent on having a certain pedigree.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. B2B content marketing begins with your customers!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

AUGUST 14, 2023

Providing personalized service by understanding customer needs is still the goal of content marketing. Benefits of content marketing for smaller banking institutions At its core, content marketing focuses on building strong customer relationships to help businesses retain existing clientele while attracting new clients. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Zoominfo

JANUARY 21, 2019

There will always be prospects who need B2B products or services. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ).

Planning 164

Planning Work Management Zoominfo Storytelling 164

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

ClearVoice

SEPTEMBER 22, 2023

The hunger from customers is palpable, their thirst for knowledge insatiable. By addressing your target audiences’ need to learn more about sustainable investing with comprehensive guides, you help thoroughly educate them in these areas. Doing so helps ensure you have a consistent and timely flow of content.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The company covers everything from branding to entrepreneurship to product reviews. Go check out this channel for in-depth, educational marketing content. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Marketing Blender

MARCH 15, 2021

How do I reach my target marketing in a crowded online space? Targeted paid social campaigns. Content marketing with a customer-centric focus. Your customers actually want to hear from you. It will take some strategic work to reveal where your ideal customers are most active. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

Scoop.it

MARCH 7, 2023

Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. It is used by some of the world’s leading brands, such as Target and Bosch, which means that even pros can have a go at it and make something engaging and wonderful.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Sprout Social

JUNE 17, 2020

We’re not limited to TV-style ads or perfectly polished educational videos. Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. Luckily for us, there are many ways that video can be used in social media marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Brandpoint

MARCH 30, 2020

When clients or colleagues seek your professional advice, your services or the products you’ve created, what they’re really investing in is you. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Write your blog specifically for your intended audience or customer.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections. Facebook Live and podcasts. A gift for the customer and their friend might be a nice touch. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Optinmonster

MAY 8, 2023

An online business is simply a business that sells products, services, or advertising through the Internet instead of a physical storefront. Some examples of online businesses that sell products include OptinMonster, SeedProd, or WPForms. You could also launch an eCommerce website selling physical products online.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content is any type of content that is highly valued by the target audience. The second use of premium content is as a paid product offering.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Inbound content marketing cultivates potential customers in three ways: Finding you. Evaluating you.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Navigate the Channel

MARCH 6, 2023

If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. But stand at an open aisle in any Target, Walmart or the bleachers at your local team’s home field and look at all the people you see. Are they the general public? Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. What’s the problem now?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

DECEMBER 22, 2020

The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. If it was the right keyword and phrase to target, that's success. New product messaging. Let's examine another example of a keyword trap. What's the bottom line? Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! Turning down clients to focus on productization. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. No problem, just watch the Podcast!

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Digilant

AUGUST 10, 2023

It uses algorithms to enable advertisers to target segmented audiences using real-time data in ways that simply can’t be accomplished manually, and to do so with accuracy and at scale. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52