Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. For instance, when a customer completes a survey, the results are zero-party data. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. Keywords will help you do that well.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Constructing a plan for content creation that educates and engages consumers.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Hubspot

APRIL 21, 2020

"If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Identify the target mix of the best 50-100 keywords.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Many brands offer very similar products and services, often at similar prices.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Businesses Realized the Value and Ramped up Production.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. Here’s how to get it done right.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 90

Automation Marketing Websites Work Management Conversion 90

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Guest post by Kiran Bajpai.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Tiecas

JANUARY 27, 2024

Limited target audience: Industrial blogs generally cater to a small audience of technical professionals and decision-makers within niche industries. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. B2B content marketing begins with your customers!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Right— customers. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sharpspring

NOVEMBER 10, 2022

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. They have no engagement and no community. What makes it special?

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Outgrow

NOVEMBER 30, 2022

Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. Video marketing benefits you by reaching your target audience in a more dynamic way than text and/or image. . To do this, you must identify your target audience. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. At Conductor, we lead with a customer-first philosophy. Your customer’s problems should be at the heart of your business, and organic marketing is all about better understanding your customer’s needs.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Anyword

AUGUST 25, 2022

In short: The update targets websites with large amounts of “unhelpful content” , or content “that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”. Google stated these: Online educational materials Entertainment Shopping Tech-related content. Why these areas?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. What’s the problem now?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83