Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Content4Demand

MARCH 25, 2021

ABM: Eggs-Actly on Target. One of the differences now is that technology has helped take down the wall between sales and marketing, allowing marketing to become part of that targeted B2B strategy. Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Envy

JANUARY 14, 2019

Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources. Though the agenda hasn’t been published, topics will include e-commerce data breaches, cryptocurrencies, industrial espionage targeting the gaming industry, and more. DEF CON 27.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Brandpoint

JUNE 18, 2020

leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

Hubspot

JULY 27, 2023

It can be complex (get your targeting criteria wrong, and your success rate will plummet) and very time-consuming. Repurpose outreach messages and tailor them to different target audiences. Building Rapport With Customers It’s safe to say that successful sales, among other things, come from relationship building.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. Intent data can help you keep the pulse on your target audience at every stage of the buying journey. Company websites, B2B publishers, business or technology-focused online communities. What is Intent Data? Algorithmic / using web crawlers.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. When producing video, get your buyers in focus.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. It began when your customer recognized a problem or opportunity for their business. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Intent Data Explained .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. Customer satisfaction.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

ClearVoice

AUGUST 31, 2020

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Contently

NOVEMBER 18, 2016

Increasingly, marketing gets built into these new kinds of products and services that companies are offering. There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. Yes, to a certain degree.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. just 18 months previous. Understand your buyer profile. “71%

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of global web traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It’s now a real-time currency used to shape the design and delivery of your product. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. Get Content. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Marketing Insider Group

APRIL 20, 2021

Target different keywords and platforms. Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. You reinforce trust by publishing quality content on a consistent schedule. Establish authority in different topics. Offer audiences distinct value.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Content Standard

MAY 19, 2021

Content isn’t as simple as publishing blog posts to your brand’s website. It’s vital to: Exhaustively understand your customers’ pain points. Target content to specific buyer personas and stages of the customer journey. Account for SEO and other optimizations that support content success.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

Smashmouth Marketing

JANUARY 19, 2023

Simply put, write once and publish often. Today, businesses need a bigger audience to build brand reputation and reach new customers. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Ambal's Amusings

OCTOBER 15, 2009

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. However, this is rarely the case since there are a finite number of high quality sales ready leads in your target market at any given time. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Craig is Vice President, Products and Services at Tippit, Inc. , Work with publishers who are syndicating your white papers on their sites. Work with the publishers. What advice do you have for those marketers who choose to step out of the box and redefine their target market? You want to do a couple of things.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

6sense

NOVEMBER 4, 2021

According to a recent Gartner study , more than two-thirds of B2B buyers feel a bit overwhelmed by the amount of high-quality research material available to them — especially on the internet. Interestingly, Gartner also found that 77% of B2B buyers rate their purchase experiences as extremely complex or difficult. Their top pain?

Gartner 62

Gartner Account Based Marketing Content B2B Sales 62

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Some of your target audience may not even know what SEO is yet.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Envy

OCTOBER 12, 2021

Now the VP and chief evangelist at AWS, he’s committed to continuing education from both sides of the desk. Rachel Tobac is an expert in social engineering — where the hacker takes on a fake identity to manipulate a target into exposing their information. He blogs at the AWS blog and has an active Twitter feed. Katie Moussouris.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Unbound B2B

JANUARY 17, 2023

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. Creating a subscription sales strategy requires customer knowledge and market understanding. The subscription business model brings companies closer to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Chris Koch

FEBRUARY 5, 2010

It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. This week, Gartner proved why we need to make the change. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100