Custom Publishing Education Gartner Information 
Vidyard
JULY 9, 2020
It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. Michelin started that in the early 1900s by publishing maps for drivers, hoping that if people knew where to eat, they’d do more driving and buy more Michelin tires. Does Your Content Use the 4 E's?
Vidyard
JULY 10, 2020
It’s to jump the gun on testing ideas before conducting research and to formulate the brand promise without ever talking to customers. Michelin started that in the early 1900s by publishing maps for drivers, hoping that if people knew where to eat, they’d do more driving and buy more Michelin tires. Does Your Content Use the 4 E's?
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