Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. SmartInsights) Leading marketers are 1.6

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Contently

NOVEMBER 18, 2016

That they’re not informing their customers how best to use their software? Sadly, I think most martech vendors don’t really have an incentive to tackle that education. It’s interesting coming from more of a publishing perspective. It doesn’t feel like we bang that drum loud enough, sometimes.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Hubspot

FEBRUARY 24, 2015

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric. According to Forbes , this will be the year CMOs become brand publishers.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

SnapApp

MAY 29, 2018

You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. just 18 months previous. SQLs are the leads that have been qualified by sales.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Envy

OCTOBER 12, 2021

Now the VP and chief evangelist at AWS, he’s committed to continuing education from both sides of the desk. She currently runs the New York Times’ Information Security newsroom and is active in the Center for Investigative Journalism. She doesn’t provide highly technical information—there’s enough of that out there.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Website/Blog traffic and customer engagement are two important ROI measurements.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information. Blue Paper?

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Get Customers. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

EveryoneSocial

OCTOBER 26, 2021

Plus, there are various new channels where people obtain information, and effective marketers need to be active participants within these. In fact, 84% of consumers’ outbound sharing from publishers’ and marketers’ websites now takes place via private, dark social channels such as email, social networks, and instant messaging.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Hubspot

SEPTEMBER 7, 2016

84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. Consider this: 97% of consumers now use online media when researching products and services in their local market 1.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. They don’t explain or educate. Then we can share more information.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

MARCH 20, 2014

Then, in a battle of opposites in round two, interactive widget blew out slide deck and advanced to round three where they were set to face what would prove to be their toughest opponent yet – informative video. One Page Overview: A concise summary of key offerings or information.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Metadata

MARCH 18, 2021

The first one was an educational technology idea. So education was the only thing we wanted to solve at the time. Gil Allouche: In realtime he’s getting that information? And of course, you get all the information in the back end. Ilya Volodarsky: So all of our customers were like YC startups.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Hubspot

JULY 17, 2015

These days, we work in an era of “big data ”, where an unfathomable amount of information is collected, stored, and exchanged. If your business has access to a large database of information, consider what you can do to leverage this insight to help others. 10 Tips for Maximizing Your Business' Output. 1) Leverage Big Data. No problem.

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. Publishing a Book. Joining Evergage.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Todays buyers have more sources of information than ever including traditional, on-line and social media sources.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Golden Spiral

NOVEMBER 20, 2020

and build better customer communities. Um, we really take a lot of pride in serving the education market, especially in 2020 and beyond where things are just changing by the minute. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62